Cognism | Blog

<!doctype html><html lang="de"><head> <meta charset="utf-8"> <title>Cognism | Blog </title> <link rel="shortcut icon" href="https://www.cognism.com/hubfs/New%202022%20Theme/brand-logos/Cognism-Favicon.png"> <meta name="description" content="Expertenwissen für Vertriebs-, Marketing- und Revenue-Teams. Die neuesten Trends und Inhalte für die B2B-Branche. "> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600&display=swap" rel="stylesheet"> <meta name="viewport" content="width=device-width, initial-scale=1"> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Expertenwissen für Vertriebs-, Marketing- und Revenue-Teams. Die neuesten Trends und Inhalte für die B2B-Branche. "> <meta property="og:title" content="Cognism | Blog "> <meta name="twitter:description" content="Expertenwissen für Vertriebs-, Marketing- und Revenue-Teams. Die neuesten Trends und Inhalte für die B2B-Branche. "> <meta name="twitter:title" content="Cognism | Blog "> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hubfs/hub_generated/template_assets/1/67907210153/1742207936658/template_main.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/template_assets/67907209728/1719926170830/cognism/css/templates/blog.min.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.css"> <link rel="stylesheet" type="text/css" href="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/template_assets/67906938422/1678446861438/cognism/css/theme-overrides.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hubfs/hub_generated/module_assets/1/186588396898/1742921174590/module_right-click-logo.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hubfs/hub_generated/module_assets/1/67906986008/1740901433470/module_custom-button-cta.min.css"> <link rel="stylesheet" href="/hs/hsstatic/cos-LanguageSwitcher/static-1.336/sass/LanguageSwitcher.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/70317573437/1717507416187/module_70317573437_blog-tag-menu-buttons.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/70508490284/1661159314869/module_70508490284_featured-blogs.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hubfs/hub_generated/module_assets/1/70506888566/1743677854961/module_latest-blogs.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/69989453569/1655714739415/module_69989453569_page-edge-animations.min.css"> <style> </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/73784674180/1675263840980/module_73784674180_explore-resources.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/166630464686/1715862678667/module_166630464686_blog-author-hero.min.css"> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/67907008927/1705919859035/module_67907008927_custom-icon.min.css"> <style> #hs_cos_wrapper_cta-section-custom-icon .custom-icon-wrapper { align-items:flex-start; justify-content:flex-start; } #hs_cos_wrapper_cta-section-custom-icon .custom-icon { width:43px; } </style> <link rel="stylesheet" href="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/68566110640/1647358270368/module_68566110640_footer-socials.min.css">  <style id="hs_editor_style" type="text/css"> .widget_1654509865574-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .widget_1654509865574-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } /* HubSpot Non-stacked Media Query Styles */ @media (min-width:768px) { .cell_1654509865756-row-1-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_1654510036854-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1654510036854-vertical-alignment > div { flex-shrink: 0 !important; } .cell_16545099235502-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_16545099235502-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1654509923549-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1654509923549-vertical-alignment > div { flex-shrink: 0 !important; } } /* HubSpot Styles (default) */ .dnd_area-row-1-padding { padding-top: 0px !important; padding-bottom: 0px !important; } .dnd_area-row-3-background-layers { background-image: linear-gradient(rgba(40, 40, 80, 1), rgba(40, 40, 80, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } </style>  <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; var hsLoadGtm = function loadGtm() { if(window._hsGtmLoadOnce) { return; } if (useGoogleConsentModeV2) { gtag('set','developer_id.dZTQ1Zm',true); gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); _hsp.push(['useGoogleConsentModeV2']) } (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PV9XJGW'); window._hsGtmLoadOnce = true; }; _hsp.push(['addPrivacyConsentListener', function(consent){ if(consent.allowed || (consent.categories && consent.categories.analytics)){ hsLoadGtm(); } }]); </script>   <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"> <script type="text/javascript" id="vwoCode"> window._vwo_code || (function() { var account_id=967238, version=2.1, settings_tolerance=2000, hide_element='body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important;transition:none !important;', /* DO NOT EDIT BELOW THIS LINE */ f=false,w=window,d=document,v=d.querySelector('#vwoCode'),cK='_vwo_'+account_id+'_settings',cc={};try{var c=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=c&&typeof c==='object'?c:{}}catch(e){}var stT=cc.stT==='session'?w.sessionStorage:w.localStorage;code={nonce:v&&v.nonce,use_existing_jquery:function(){return typeof use_existing_jquery!=='undefined'?use_existing_jquery:undefined},library_tolerance:function(){return typeof library_tolerance!=='undefined'?library_tolerance:undefined},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){if(performance.getEntriesByName('first-contentful-paint')[0]){return''}return typeof cc.hE==='string'?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){if(!f){f=true;var t=d.getElementById('_vis_opt_path_hides');if(t)t.parentNode.removeChild(t);if(e)(new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e}},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript';if(e.src){t.src=e.src}else{t.text=e.text}v&&t.setAttribute('nonce',v.nonce);d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){var n=this.getSettings(),i=d.createElement('script'),r=this;t=t||{};if(n){i.textContent=n;d.getElementsByTagName('head')[0].appendChild(i);if(!w.VWO||VWO.caE){stT.removeItem(cK);r.load(e)}}else{var o=new XMLHttpRequest;o.open('GET',e,true);o.withCredentials=!t.dSC;o.responseType=t.responseType||'text';o.onload=function(){if(t.onloadCb){return t.onloadCb(o,e)}if(o.status===200||o.status===304){_vwo_code.addScript({text:o.responseText})}else{_vwo_code.finish('&e=loading_failure:'+e)}};o.onerror=function(){if(t.onerrorCb){return t.onerrorCb(e)}_vwo_code.finish('&e=loading_failure:'+e)};o.send()}},getSettings:function(){try{var e=stT.getItem(cK);if(!e){return}e=JSON.parse(e);if(Date.now()>e.e){stT.removeItem(cK);return}return e.s}catch(e){return}},init:function(){if(d.URL.indexOf('__vwo_disable__')>-1)return;var e=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish();stT.removeItem(cK)},e);var t;if(this.hide_element()!=='body'){t=d.createElement('style');var n=this.hide_element(),i=n?n+this.hide_element_style():'',r=d.getElementsByTagName('head')[0];t.setAttribute('id','_vis_opt_path_hides');v&&t.setAttribute('nonce',v.nonce);t.setAttribute('type','text/css');if(t.styleSheet)t.styleSheet.cssText=i;else t.appendChild(d.createTextNode(i));r.appendChild(t)}else{t=d.getElementsByTagName('head')[0];var i=d.createElement('div');i.style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background: white !important;display: block !important;';i.setAttribute('id','_vis_opt_path_hides');i.classList.add('_vis_hide_layer');t.parentNode.insertBefore(i,t.nextSibling)}var o=window._vis_opt_url||d.URL,s='https://dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(o)+'&vn='+version;if(w.location.search.indexOf('_vwo_xhr')!==-1){this.addScript({src:s})}else{this.load(s+'&x=true')}}};w._vwo_code=code;code.init();})(); </script>   <script> window.dataLayer = window.dataLayer || []; </script>    <script type="text/javascript">(function() {var gs = document.createElement('script');gs.src = 'https://js.partnerstack.com/v1/';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_GtPVokOkbTY2vPgyhyYqOlqhhIR3VSfy'); if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})();</script>    <script> (function(g,e,o,t,a,r,ge,tl,y,s){ g.getElementsByTagName(o)[0].insertAdjacentHTML('afterbegin','<style id="georedirect1713281959032style">body{opacity:0.0 !important;}</style>'); s=function(){g.getElementById('georedirect1713281959032style').innerHTML='body{opacity:1.0 !important;}';}; t=g.getElementsByTagName(o)[0];y=g.createElement(e);y.async=true; y.src='https://g10498469755.co/gr?id=-NvbZ-F2Mzu4R1JtsSvs&refurl='+g.referrer+'&winurl='+encodeURIComponent(window.location); t.parentNode.insertBefore(y,t);y.onerror=function(){s()}; georedirect1713281959032loaded=function(redirect){var to=0;if(redirect){to=5000}; setTimeout(function(){s();},to)}; })(document,'script','head'); </script>  <script> (function(w,q){w['QualifiedObject']=q;w[q]=w[q]||function(){ (w[q].q=w[q].q||[]).push(arguments)};})(window,'qualified') </script> <script async src="https://js.qualified.com/qualified.js?token=5KE73Jag5LbR5m3T"></script> <script> qualified('handleEvents', function (name, data) { switch (name) { case 'Send LeanData BookIt URL': if (LDBookItChat.isLastActiveTab()) { const encodedURLParams = LDBookItChat.generateEncodedURLParamsQualified(data.field_values, data.field_values.leandata_bookit_chat_fields); const fieldValues = { leandata_bookit_log_id: LDBookItChat.getUniqueId() }; qualified('identify', fieldValues); LDBookItChat.startChatRouting(null, encodedURLParams); } break; } }) </script>   <script>qualified("handleEvents", function(name, data) { data.field_values.email && analytics.identify(null, { email: data.field_values.email }); analytics.track(name) });</script>   <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("5EN4M0HLMROM");}();</script>   <script src="https://analytics.ahrefs.com/analytics.js" data-key="3sNhV976hEccmDUf9R0Sng" async></script>  <link rel="next" href="https://www.cognism.com/de/blog/page/2"> <meta property="og:url" content="https://www.cognism.com/de/blog"> <meta property="og:type" content="blog"> <meta name="twitter:card" content="summary"> <link rel="alternate" type="application/rss+xml" href="https://www.cognism.com/de/blog/rss.xml"> <meta name="twitter:domain" content="www.cognism.com"> <script src="//platform.linkedin.com/in.js" type="text/javascript"> lang: de_DE </script> <meta http-equiv="content-language" content="de"> <link rel="alternate" hreflang="de" href="https://www.cognism.com/de/blog"> <link rel="alternate" hreflang="en" href="https://www.cognism.com/blog"> <link rel="alternate" hreflang="fr" href="https://www.cognism.com/fr/blog"> <script src="https://kit.fontawesome.com/619f2bd0bd.js" crossorigin="anonymous"></script>   <link rel="canonical" href="https://www.cognism.com/de/blog"> <meta name="generator" content="HubSpot"></head> <body>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PV9XJGW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="body-wrapper hs-content-id-75462742819 hs-blog-listing hs-blog-id-53735283076"> <div data-global-resource-path="cognism/templates/partials/header.html"> <header class="header "> <a href="#main-content" class="header__skip">Skip to content</a> <div class="header-inner"> <div class="logo-container"> <div id="hs_cos_wrapper_right-click-logo" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="c-right-click-logo"> <div class="c-right-click-logo__link"> <a href="https://www.cognism.com/de/"> <img src="https://www.cognism.com/hubfs/Right%20Click%20Logo%20Menu/logo.svg" class="c-right-click-logo__image" alt="logo" width="1145" height="216" style="max-width: 100%; height: auto;"> </a> <div class="c-right-click-logo__tooltip"> Rechtsklick zum Herunterladen des Logos </div> <div class="c-right-click-logo__menu"> <a class="c-right-click-logo__menu-button" data-link="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Right%20Click%20Logo%20Menu/Cognism-Logo-Lock-Up-POS-RGB.png" data-type="copy"> <span class="c-right-click-logo__menu-button-text">Logo in die Zwischenablage kopieren (png)</span> <span class="c-right-click-logo__menu-button-text--copying">Kopieren...</span> <span class="c-right-click-logo__menu-button-text--downloading">Herunterladen...</span> </a> <a class="c-right-click-logo__menu-button" data-link="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Right%20Click%20Logo%20Menu/Cognism-Symbol-POS-RGB.png" data-type="copy"> <span class="c-right-click-logo__menu-button-text">Symbol in die Zwischenablage kopieren (png)</span> <span class="c-right-click-logo__menu-button-text--copying">Kopieren...</span> <span class="c-right-click-logo__menu-button-text--downloading">Herunterladen...</span> </a> <a class="c-right-click-logo__menu-button" data-link="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Right%20Click%20Logo%20Menu/Cognism-Logo-Pack.zip" data-type="download" href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Right%20Click%20Logo%20Menu/Cognism-Logo-Pack.zip" download="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Right%20Click%20Logo%20Menu/Cognism-Logo-Pack.zip"> <span class="c-right-click-logo__menu-button-text">Laden Sie Marken-Assets herunter</span> <span class="c-right-click-logo__menu-button-text--copying">Kopieren...</span> <span class="c-right-click-logo__menu-button-text--downloading">Herunterladen...</span> </a> </div> </div> </div></div> </div> <div class="menu-cta-wrapper"> <div class="mobile-menu-control__close"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/close-circle.svg" data-cache="disabled"></svg> </div> <div class="menu-container"> <div id="hs_cos_wrapper_mega-menu" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="mega-menu-wrapper"> <nav class="mega-menu-level-1"> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Plattform </a> <div class="mega-menu-level-2 cols--3 "> <div class="mega-menu-level-2__column title-display- cols-3" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Kategorie </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/sales-leaders"> <div class="mega-menu-level-2__link-text"> Sales </div> <div class="mega-menu-level-2__link-sub-text"> Brechen Sie Monat für Monat Ihre Sales-Rekorde </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/marketing-leaders"> <div class="mega-menu-level-2__link-text"> Marketing </div> <div class="mega-menu-level-2__link-sub-text"> Kampagnen - Zielgenau und ohne Streuverluste </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/revenue-operations"> <div class="mega-menu-level-2__link-text"> Revenue Operation </div> <div class="mega-menu-level-2__link-sub-text"> Mehr Effizienz für Ihr Team </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/recruitment"> <div class="mega-menu-level-2__link-text"> Recruitment </div> <div class="mega-menu-level-2__link-sub-text"> Entdecken Sie Unternehmen mit Personalbedarf </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-3" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Produkte </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-sales-intelligence-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/sales-companion"> <div class="mega-menu-level-2__link-text"> Sales Companion </div> <div class="mega-menu-level-2__link-sub-text"> Ihr +1 für hochwertige Entscheider-Daten10:02 </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/datenanreicherung"> <div class="mega-menu-level-2__link-text"> Enrich </div> <div class="mega-menu-level-2__link-sub-text"> Datenbereinigung und Anreicherung </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-3" style="min-width: 350px;"> <div class="mega-menu-level-2__column-title"> Warum Cognism </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/warum-sales-intelligence"> <div class="mega-menu-level-2__link-text"> Warum Sales Intelligence </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Daten </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Daten </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/unsere-daten"> <div class="mega-menu-level-2__link-text"> Über unsere Daten </div> <div class="mega-menu-level-2__link-sub-text"> Erfahren Sie mehr über unsere Daten </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/signale"> <div class="mega-menu-level-2__link-text"> Signale </div> <div class="mega-menu-level-2__link-sub-text"> Nie wieder Verkaufschancen verpassen </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/compliance"> <div class="mega-menu-level-2__link-text"> Compliance </div> <div class="mega-menu-level-2__link-sub-text"> Rechtskonforme Neukundengewinnung </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-check-mark-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/integrationen"> <div class="mega-menu-level-2__link-text"> Integrationen </div> <div class="mega-menu-level-2__link-sub-text"> Integrationen, die Ihren Alltag erleichtern </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Kunden </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Success Stories unserer Kunden </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/case-studies"> <div class="mega-menu-level-2__link-text"> Case Studies </div> <div class="mega-menu-level-2__link-sub-text"> Finden Sie heraus, weshalb mehr als 3000 Kunden Cognism wählen </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/kundenreviews"> <div class="mega-menu-level-2__link-text"> Kundenreviews </div> <div class="mega-menu-level-2__link-sub-text"> Das sagen unsere Kunden auf unabhängigen Bewertungsplattformen über uns. </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Ressourcen </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 460px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/ressources"> <div class="mega-menu-level-2__link-text"> Alle Ressourcen </div> <div class="mega-menu-level-2__link-sub-text"> Aktuelle Beiträge aus der Sales- und Marketing-Welt </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/de/blog"> Blog </a> <a href="/de/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports"> eBooks </a> <a href="/de/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates"> Checklisten & Vorlagen </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/de/b2b-sales-on-air-podcast"> Podcast </a> <a href="https://info.cognism.com/de/sales-newsletter"> Newsletter </a> <a href="/de/resource-items?type_id=69058372511&type_name=Webinars"> Webinare </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="" onclick="return false;"> <div class="mega-menu-level-2__link-text"> Interaktive Ressourcen </div> <div class="mega-menu-level-2__link-sub-text"> Tools, ROI-Rechner & mehr </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre" target="_blank" rel="noopener"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> ROI Rechner </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Cognism Signatures </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 320px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-b6f3e65e-cb05-4fb5-84d6-f650a35fd536"><span class="hs-cta-node hs-cta-b6f3e65e-cb05-4fb5-84d6-f650a35fd536" id="hs-cta-b6f3e65e-cb05-4fb5-84d6-f650a35fd536"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/b6f3e65e-cb05-4fb5-84d6-f650a35fd536"><img class="hs-cta-img" id="hs-cta-img-b6f3e65e-cb05-4fb5-84d6-f650a35fd536" style="border-width:0px;" height="325" width="266" src="https://no-cache.hubspot.com/cta/default/2340453/b6f3e65e-cb05-4fb5-84d6-f650a35fd536.png" alt="New call-to-action"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, 'b6f3e65e-cb05-4fb5-84d6-f650a35fd536', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Über Cognism </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-none cols-1" style="min-width: 300px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/über-uns"> <div class="mega-menu-level-2__link-text"> Über uns </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/karriere"> <div class="mega-menu-level-2__link-text"> Karriere </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/unsere-partner"> <div class="mega-menu-level-2__link-text"> Partnerschaften </div> </a> </div> </div> </div> </div> </div> </nav> </div> <div class="mobile-mega-menu-wrapper"> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Kategorie </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/sales-leaders"> <div class="mega-menu-level-2__link-text"> Sales </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/marketing-leaders"> <div class="mega-menu-level-2__link-text"> Marketing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/revenue-operations"> <div class="mega-menu-level-2__link-text"> Revenue Operation </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/recruitment"> <div class="mega-menu-level-2__link-text"> Recruitment </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Produkte </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-sales-intelligence-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/sales-companion"> <div class="mega-menu-level-2__link-text"> Sales Companion </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/datenanreicherung"> <div class="mega-menu-level-2__link-text"> Enrich </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-2 "> <div class="mega-menu-level-2__column-title"> Warum Cognism </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/warum-sales-intelligence"> <div class="mega-menu-level-2__link-text"> Warum Sales Intelligence </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Daten </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/unsere-daten"> <div class="mega-menu-level-2__link-text"> Über unsere Daten </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/signale"> <div class="mega-menu-level-2__link-text"> Signale </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/compliance"> <div class="mega-menu-level-2__link-text"> Compliance </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-check-mark-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/integrationen"> <div class="mega-menu-level-2__link-text"> Integrationen </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Success Stories unserer Kunden </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/case-studies"> <div class="mega-menu-level-2__link-text"> Case Studies </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/kundenreviews"> <div class="mega-menu-level-2__link-text"> Kundenreviews </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 full-width-col "> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__column sub-column"> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/ressources"> <div class="mega-menu-level-2__link-text"> Alle Ressourcen </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/de/blog"> Blog </a> <a href="/de/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports"> eBooks </a> <a href="/de/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates"> Checklisten & Vorlagen </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/de/b2b-sales-on-air-podcast"> Podcast </a> <a href="https://info.cognism.com/de/sales-newsletter"> Newsletter </a> <a href="/de/resource-items?type_id=69058372511&type_name=Webinars"> Webinare </a> </div> </div> </div> <div class="mega-menu-level-2__column sub-column"> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href=""> <div class="mega-menu-level-2__link-text"> Interaktive Ressourcen </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre" target="_blank" rel="noopener"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> ROI Rechner </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Cognism Signatures </a> </div> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 hide-cta-column "> <div class="mega-menu-level-2__column-title"> CTA </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 "> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/über-uns"> <div class="mega-menu-level-2__link-text"> Über uns </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/karriere"> <div class="mega-menu-level-2__link-text"> Karriere </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/de/unsere-partner"> <div class="mega-menu-level-2__link-text"> Partnerschaften </div> </a> </div> </div> </div> </div></div> </div> <div class="cta-container"> <div class="cta-1"> <div id="hs_cos_wrapper_cta-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-1 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-1" class="button-wrapper"> <div class="button-item"> <a href="https://app.cognism.com/auth/sign-in" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white " target="_blank" rel="noopener"> Log in </a> </div> </div></div> </div> <div class="cta-2"> <div id="hs_cos_wrapper_cta-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-2 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-2" class="button-wrapper"> <div class="button-item"> <a href="https://www.cognism.com/de/demo" class="button button-style background-plum_600 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 "> Demo anfordern </a> </div> </div></div> </div> <div class="header__language-switcher header--element"> <div class="header__language-switcher--label"> <div id="hs_cos_wrapper_language-switcher" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-language_switcher" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_language-switcher_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_language_switcher" style="" data-hs-cos-general-type="widget" data-hs-cos-type="language_switcher"><div class="lang_switcher_class"> <div class="globe_class" onclick=""> <ul class="lang_list_class"> <li> <a class="lang_switcher_link" data-language="de" lang="de" href="https://www.cognism.com/de/blog">Deutsch</a> </li> <li> <a class="lang_switcher_link" data-language="en" lang="en" href="https://www.cognism.com/blog">English</a> </li> <li> <a class="lang_switcher_link" data-language="fr" lang="fr" href="https://www.cognism.com/fr/blog">Français</a> </li> </ul> </div> </div></span></div> </div> </div> </div> </div> <div class="mobile-menu-control"> <div class="mobile-menu-control__open"> <svg data-src="//2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/burger.svg" data-cache="disabled"></svg> </div> </div> </div> </header> </div> <div class="header__language-switcher header__search header--toggle header__navigation--toggle header__language-switcher--toggle header__search--toggle header__close--toggle header--element header--toggle " style="display:none;"></div> <main id="main-content" class="body-container-wrapper"> <div class="container-fluid body-container body-container--blog-index"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509468892" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1654509468892"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509450301" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1654509450301_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1>Cognism Connect</h1> <p>Praktische Sales-und Marketing Insights, hilfreiche Tipps und Ressourcen zu folgenden Themen:</p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509496410" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="blog-tag-buttons"> <div class="blog-tag-buttons__item"> <a href="/de/blog/tag/b2b-sales" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white">B2B Sales</a> </div> <div class="blog-tag-buttons__item"> <a href="/de/blog/tag/daten" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white">Daten</a> </div> <div class="blog-tag-buttons__item"> <a href="/de/blog/tag/leadgenerierung" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white">Leadgenerierung</a> </div> <div class="blog-tag-buttons__item"> <a href="/de/blog/tag/b2b-marketing" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white">B2B Marketing</a> </div> <div class="hs-search-field"> <div class="hs-search-field__bar"> <form id="site-search" action="/hs-search-results"> <input type="text" class="hs-search-field__input" name="term" autocomplete="off" aria-label="Search" placeholder="Den Blog durchsuchen"> <a class="keyword-field-search" aria-label="Search" onclick="document.getElementById('site-search').submit();"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/search.svg" data-cache="disabled"></svg> </a> <input type="hidden" name="type" value="BLOG_POST"> <input type="hidden" name="type" value="LISTING_PAGE"> <input type="hidden" name="language" value="de"> </form> </div> <ul class="hs-search-field__suggestions"></ul> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd_area-row-1-padding dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654512086254" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1654512086254"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509577636" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="featured-posts-wrapper" id="widget_1654509577636"> <div class="featured-posts"> <div class="featured-posts__left-column"> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.cognism.com/hubfs/sc_Resource%20card-1.webp" alt="Cognism Sales Companion"> </div> <div class="featured-posts__post-tag text-plum-600"> Featured Main </div> <div class="featured-posts__post-title"> Cognism launcht Sales Companion und transformiert den B2B-Vertrieb </div> <div class="featured-posts__post-description"> Cognism launcht Sales Companion. Eine leistungsstarke neue Suite von Tools für den Vertrieb und Sales Operations. Erfahren Sie hier mehr </div> <a class="featured-posts__post-link" href="https://www.cognism.com/de/blog/sales-companion-pressemitteilung"></a> </div> </div> <div class="featured-posts__right-column"> <h5 class="featured-posts__title">Meistgelesene Beiträge</h5> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.cognism.com/hubfs/14%20Best%20Intent%20Data%20Providers%202023%20Comparison-03.png" alt="Was sind Intent-Daten und wie kann man sie im Sales nutzen?"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-plum-600"> Featured Sidebar </div> <div class="featured-posts__post-title"> Wie Intent-Daten Ihre Sales-Performance revolutionieren können </div> <a class="featured-posts__post-link" href="https://www.cognism.com/de/blog/intent-daten-sales"></a> </div> </div> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.cognism.com/hubfs/2023%20FR%20Content/FR%20resource%20cards/Comment%20aligner%20les%20sales%20et%20le%20marketing_Resource%20card.png" alt="5 Basics für die Ausrichtung von Vertrieb und Marketing"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-plum-600"> Featured Sidebar </div> <div class="featured-posts__post-title"> 5 Tipps, mit denen Marketing und Sales zum Dreamteam werden </div> <a class="featured-posts__post-link" href="https://www.cognism.com/de/blog/zusammenarbeit-sales-marketing"></a> </div> </div> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.cognism.com/hubfs/DACH%20Content/11%20Tipps%2c%20um%20am%20Gatekeeper%20in%20Sales%20vorbeizukommen%20%5B+Skripts%5D_card.webp" alt="11 Tipps, um am Gatekeeper in Sales vorbeizukommen [+Skripts]"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-plum-600"> Featured Sidebar </div> <div class="featured-posts__post-title"> 10 Tipps, um am Gatekeeper in Sales vorbeizukommen </div> <a class="featured-posts__post-link" href="https://www.cognism.com/de/blog/am-gatekeeper-vorbeikommen"></a> </div> </div> <div class="featured-posts__post-item"> <div class="featured-posts__post-image"> <img src="https://www.cognism.com/hubfs/DACH%20Content/Cognism-Guide-B2B-Daten-und-Compliance_Card.webp" alt="Der Cognism Guide für B2B-Daten und Datenschutz"> </div> <div class="featured-posts__post-details"> <div class="featured-posts__post-tag text-plum-600"> Featured Sidebar </div> <div class="featured-posts__post-title"> Der Cognism Guide für B2B-Daten und Datenschutz </div> <a class="featured-posts__post-link" href="https://www.cognism.com/de/blog/b2b-daten-compliance"></a> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509754644" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1654509754644"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509716878" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="latest-posts-wrapper" id="widget_1654509716878"> <div class="latest-posts "> <div class="latest-posts__heading"> <h4>B2B Sales</h4> </div> <div class="latest-posts-items"> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/Gespra%CC%88chsleitfaden%20Mehr%20Deals%20mit%20dieser%20Insider-Checkliste!_Resource%20card.png" alt="Gesprächsleitfaden Mehr Deals mit dieser Insider-Checkliste!" loading="lazy"> </div> <div class="latest-posts-item__title"> Mehr Deals mit dieser Checkliste für B2B Sales! </div> <div class="latest-posts-item__sub-title"> Ein guter Gesprächsleitfaden ermöglicht bessere Gespräche und damit mehr Deals im B2B Sales. ➤ Entdecken Sie hier unsere Checkliste! </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/gespraechsleitfaden-b2b-sales-checkliste"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/beste-opener-kaltakquisegespraech-resource-car.png" alt="Die besten Opener für ein erfolgreiches Kaltakquisegespräch" loading="lazy"> </div> <div class="latest-posts-item__title"> Die besten Opener für ein erfolgreiches Kaltakquisegespräch </div> <div class="latest-posts-item__sub-title"> Die ersten Sekunden eines Telefonats sind bei der Kaltakquise entscheidend. Finden Sie hier die besten Opener für Ihren nächsten Cold Call. </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/beste-opener-kaltakquise"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/DACH%20blog%20Sales%20objections_Resource%20card.png" alt="Die 4 häufigsten Kundeneinwände und wie man sie behandelt" loading="lazy"> </div> <div class="latest-posts-item__title"> Die 4 häufigsten Kundeneinwände und wie man sie behandelt </div> <div class="latest-posts-item__sub-title"> Hier finden Sie die häufigsten Kundeneinwände und wie man diese erfolgreich überwindet. Mit diesen Tipps überzeugen Sie jeden von Ihrem Produkt. </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/kundeneinwaende-beispiele/"></a> </div> </div> <div class="latest-posts__link"> <a href="https://www.cognism.com/de/blog/tag/b2b-sales" class="button link-style background-transparent background-hover-transparent border-transparent border-hover-transparent button-text-plum_600 button-text-hover-plum_600 with-arrow arrow-right-side arrow-right">Weitere Sales-Ressourcen</a> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1654509778197" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="latest-posts-wrapper" id="module_1654509778197"> <div class="latest-posts "> <div class="latest-posts__heading"> <h4>B2B Marketing</h4> </div> <div class="latest-posts-items"> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/02_19-Neukundenakquise%20%20.png" alt="" loading="lazy"> </div> <div class="latest-posts-item__title"> Neukundenakquise: So erreichen Sie selbst den CEO </div> <div class="latest-posts-item__sub-title"> Was macht gute Neukundenakquise aus und wie werden Neukunden am besten akquiriert? Lesen Sie hier unsere Praxistipps – Bonus: Ansprache von CEOs! </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/neukundenakquise"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/DACH%20Content/Pull-Through-Featured-Image-EN_DE.webp" alt="" loading="lazy"> </div> <div class="latest-posts-item__title"> Erfolgreiche GTM-Strategien in DACH </div> <div class="latest-posts-item__sub-title"> Erfahren Sie im Interview mit Gregor Hufenreuter, Operating Partner bei bei Armira Growth, wie Sie bei der DACH-Expansion potenzielle Kunden gewinnen. Mehr </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/gtm-strategien-in-dach"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/DACH%20Content/Die%205%20besten%20Kontaktdatenanbieter%20f%C3%BCr%20Sales%20%26%20Marketing_Resource%20card.png" alt="Die 5 besten Kontaktdatenanbieter für Sales & Marketing" loading="lazy"> </div> <div class="latest-posts-item__title"> Die 5 besten Kontaktdatenanbieter für Sales & Marketing </div> <div class="latest-posts-item__sub-title"> Die besten B2B-Kontaktdatenbanken sind genau und rechtskonform. Mit einem B2B-Datenanbieter bessere Marketingkampagnen erstellen. Erfahren Sie hier mehr </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/b2b-kontaktdatenanbieter"></a> </div> </div> <div class="latest-posts__link"> <a href="https://www.cognism.com/de/blog/tag/b2b-marketing" class="button link-style background-transparent background-hover-transparent border-transparent border-hover-transparent button-text-plum_600 button-text-hover-plum_600 with-arrow arrow-right-side arrow-right">Weitere Marketing-Ressourcen</a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-section dnd_area-row-3-background-layers dnd_area-row-3-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509874524" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1654509874524"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row cell_1654509865756-row-1-vertical-alignment"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1654509923549-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module widget_1654509865574-flexbox-positioning" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509865574" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1654509865574_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.cognism.com/hubfs/DACH%20Podcast%20-%20B2B%20Sales%20on%20Air_Card-1.png" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="DACH Podcast - B2B Sales on Air_Card-1" title="DACH Podcast - B2B Sales on Air_Card-1" loading="lazy"></span></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell cell_16545099235502-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654509923356" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1654509923356_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span style="color: #fafafa;">Podcast</span></p> <h4><span style="color: #fafafa;"><span>Für Sales Leader, die ihren Vertrieb für heute und morgen gestalten wollen</span></span></h4> <p><span style="color: #fafafa;"><span>Der Podcast mit rotierenden Hosts. </span></span></p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654510138075" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_widget_1654510138075 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-widget_1654510138075" class="button-wrapper"> <div class="button-item"> <a href="https://open.spotify.com/episode/6xfyLH3AODkb3voib1O3rm" class="button button-style background-white background-hover-white border-white border-hover-white button-text-plum_900 button-text-hover-plum_600 with-arrow arrow-right-side arrow-right"> Jetzt reinhören </a> </div> </div></div> </div> </div> </div> </div> <div class="span2 widget-span widget-type-cell cell_1654510036854-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="10" data-w="2"> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654510036666" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="page-edge-animations-wrapper" id="widget_1654510036666"> <div class="page-edge-animations loading" data-position="right_middle" data-size="medium"> <div class="page-edge-animations__shape"> <div class="moveinitial"> <svg width="257" height="269" viewbox="0 0 257 269" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M256.565 267.534C248.877 127.587 140.223 14.5402 2.20822 0C0.752291 10.5979 0 21.4201 0 32.418C0 162.757 105.661 268.418 236 268.418C242.929 268.418 249.788 268.119 256.565 267.534Z" fill="#B8EB4B" /> </svg> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1654510201746" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_module_1654510201746"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16545102017466" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="latest-posts-wrapper" id="module_16545102017466"> <div class="latest-posts "> <div class="latest-posts__heading"> <h4>Go-to-Market</h4> </div> <div class="latest-posts-items"> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/Interview%20Christopher%20Funk%204%20Pillars%20of%20sales%20DACH%20blog%20v1_Resource%20card.png" alt="Interview Christopher Funk 4 Pillars of sales DACH blog v1_Resource card" loading="lazy"> </div> <div class="latest-posts-item__title"> 4 Säulen für erfolgreichen Vertrieb - mit Christopher Funk </div> <div class="latest-posts-item__sub-title"> Christopher Funk erklärt in diesem Interview die 4 wichtigsten Säulen für erfolgreichen B2B Vertrieb. Jetzt reinlesen! </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/vier-saeulen-fuer-erfolgreichen-vertrieb-interview-christopher-funk"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/DACH%20Blog%20GTM%20Pullthrough%20%26%20resource%20card.png" alt="Was ist eine Go-to-Market-Strategie? (und wie man sie entwickelt)" loading="lazy"> </div> <div class="latest-posts-item__title"> Was ist eine Go-to-Market-Strategie? (und wie man sie entwickelt) </div> <div class="latest-posts-item__sub-title"> Eine Go-to-Market (GTM oder auch G2M)-Strategie ist die Art und Weise, wie ein Unternehmen ein Produkt oder eine Dienstleistung auf den Markt bringt. </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/what-is-a-go-to-market-strategy"></a> </div> <div class="latest-posts-item"> <div class="latest-posts-item__image"> <img src="https://www.cognism.com/hubfs/DACH%20Content/2301_F%C3%BCnf%20Dinge%20die%20Sie%20bei%20jedem%20Verkaufsgespr%C3%A4ch%20tun%20m%C3%BCssen_Resource%20card.png" alt="Fünf Dinge die Sie bei jedem Verkaufsgespräch tun müssen" loading="lazy"> </div> <div class="latest-posts-item__title"> 5 Dinge, die Sie bei jedem Verkaufsgespräch tun müssen </div> <div class="latest-posts-item__sub-title"> Aus den vielen Methoden für erfolgreiche Verkaufsgespräche haben wir Ratschläge unserer Sales Development Representatives bei Cognism zusammengestellt. </div> <a class="latest-posts-item__link" href="https://www.cognism.com/de/blog/5-wichtige-dinge-im-sales-call"></a> </div> </div> <div class="latest-posts__link"> <a href="https://www.cognism.com/blog" class="button link-style background-transparent background-hover-transparent border-transparent border-hover-transparent button-text-plum_600 button-text-hover-plum_600 with-arrow arrow-right-side arrow-right">Weitere Go-to-Market-Ressourcen</a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654510278729" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1654510278729_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3>Weitere Themen</h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654510296833" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="filter-section" class="filter-section-wrapper"> <div class="filter-section-inner"> <div class="filter-section__text"> Anzeigen </div> <div id="type-filter" class="filter-list"> <div id="type-label" class="filter-list__label" data-type-selected="Alle" data-type-name="Alle"> <span class="filter-list__label-name">Alle</span> <span class="filter-list__label-icon"> <svg class="filter-list__label-icon--open" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/chevron-down.svg" data-cache="disabled"></svg> <svg class="filter-list__label-icon--close" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/chevron-up.svg" data-cache="disabled"></svg> </span> </div> <div id="type-list" class="filter-list__items-wrapper"> <div class="filter-list__item" onclick="filter_resource_list_click('type', 'Alle', 'Alle')">Alle</div> <div class="filter-list__item" onclick="filter_resource_list_click('type', '69058372508', 'Checklisten & Vorlagen')">Checklisten & Vorlagen</div> <div class="filter-list__item" onclick="filter_resource_list_click('type', '69058372507', 'eBooks & Guides')">eBooks & Guides</div> <div class="filter-list__item" onclick="filter_resource_list_click('type', '69058372509', 'Newsletter')">Newsletter</div> <div class="filter-list__item" onclick="filter_resource_list_click('type', '69058372510', 'Podcasts')">Podcasts</div> <div class="filter-list__item" onclick="filter_resource_list_click('type', '69157448336', 'Videos')">Videos</div> <div class="filter-list__item" onclick="filter_resource_list_click('type', '69058372511', 'Webinare')">Webinare</div> </div> </div> <div class="filter-section__text"> Ressourcen über </div> <div id="topic-filter" class="filter-list"> <div id="topic-label" class="filter-list__label" data-topic-selected="Alle" data-topic-name="Alle"> <span class="filter-list__label-name">Alle</span> <span class="filter-list__label-icon"> <svg class="filter-list__label-icon--open" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/chevron-down.svg" data-cache="disabled"></svg> <svg class="filter-list__label-icon--close" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/chevron-up.svg" data-cache="disabled"></svg> </span> </div> <div id="topic-list" class="filter-list__items-wrapper"> <div class="filter-list__item" onclick="filter_resource_list_click('topic','Alle', 'Alle')">Alle</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351528', 'ABM')">ABM</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351503', 'B2B Marketing')">B2B Marketing</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351504', 'B2B Sales')">B2B Sales</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351506', 'Cold Calling')">Cold Calling</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351507', 'Compliance')">Compliance</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','92937518686', 'Daten')">Daten</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351510', 'Demand Generation')">Demand Generation</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351505', 'E-Mail Sequenzen')">E-Mail Sequenzen</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351511', 'Go-to-Market')">Go-to-Market</div> <div class="filter-list__item" onclick="filter_resource_list_click('topic','69157351515', 'Outbound Sales')">Outbound Sales</div> </div> </div> <div class="filter-section__text"> mit </div> <div class="filter-section__keyword-field"> <input id="keyword" name="keyword" placeholder="Keywords"> <a class="keyword-field-search" href="#" onclick="filter_resource_list_click('keyword','')"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/search.svg" data-cache="disabled"></svg> </a> </div> <div class="filter-resources-button"> <a id="filter-resources-button" href="#" class="button button-style background-plum_600 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 with-arrow arrow-right-side arrow-right">Los</a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1654510409794" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1654510409794"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-28 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1715783642390" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17157836103125" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_module_17157836103125"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17157836103126" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17157836103127" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div data-global-resource-path="cognism/templates/partials/footer.html"><footer class="footer s-new-footer-styles"> <div class="container-fluid footer__inner"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 footer-row-0-vertical-alignment dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell footer-column-1-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-custom-icon" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="custom-icon-wrapper"> <svg class="custom-icon icon-size-l3" data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-envelope-dark.svg" data-cache="disabled"></svg> </div></div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_cta-section-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><span style="font-size: 24px;">Sie entscheiden. W</span>ir erstellen die Inhalte und senden. Wählen Sie jetzt Ihren persönlichen Newsletter.</h4></span></div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-custom-button-cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-section-custom-button-cta .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-section-custom-button-cta" class="button-wrapper"> <div class="button-item"> <a href="https://info.cognism.com/de/sales-newsletter" class="button button-style background-plum_600 background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-white button-text-hover-white with-arrow arrow-right-side arrow-right"> Newsletter abonnieren </a> </div> </div></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section"> <div class="row-fluid "> <div class="span9 widget-span widget-type-cell footer-column-5-padding dnd-column" style="padding-right: 16px;" data-widget-type="cell" data-x="0" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_contact-row-title-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_contact-row-title-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Bauen Sie persönlichere Beziehungen zu Ihren Zielkunden auf</h2></span></div> </div> </div> </div> <div class="span3 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="9" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-7 footer-column-7-row-0-margin dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_contact-row-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_contact-row-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="footer__multi-column-menu"> <div class="footer__multi-column-menu-left"> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_product-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_product-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Produkt</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-product" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-product_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-product_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="74676072514" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/sales-companion" role="menuitem">Sales Companion</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/datenanreicherung" role="menuitem">Enrich</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/preis" role="menuitem">Preis</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_use-cases-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_use-cases-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Anwendungsfall</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-use-cases" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-use-cases_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-use-cases_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="74676072573" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/sales-leaders" role="menuitem">Sales</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/marketing-leaders" role="menuitem">Marketing</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/revenue-operations" role="menuitem">Revenue Operations</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/recruitment" role="menuitem">Recruitment</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_why-cognism-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_why-cognism-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Über Cognism</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-cognism" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-cognism_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-cognism_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="74676072625" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/über-uns" role="menuitem">Über uns</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/jobs" role="menuitem">Karriere</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/unsere-partner" role="menuitem">Partnerschaften</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_company-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_company-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Kunden</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-company" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-company_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-company_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="74675847205" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/case-studies" role="menuitem">Case Studies</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_customers-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_customers-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Daten</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-customers" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-customers_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-customers_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="74676072746" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/signale" role="menuitem">Signale</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/programm-informationssicherheit" role="menuitem">Sicherheit</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/compliance" role="menuitem">Compliance</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_data-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_data-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><strong>Ihre Daten</strong></span></div> <div id="hs_cos_wrapper_navigation-footer-why-data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-data_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-data_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="186120004935" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem" target="_blank" rel="noopener">Daten-Opt-Out</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem" target="_blank" rel="noopener">Daten nicht verkaufen</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/cognism-kontaktieren" role="menuitem">Kontakt</a></li> </ul> </div></span></div> </div> </div> <div class="footer__multi-column-menu-right"> <div id="hs_cos_wrapper_content-hub-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_content-hub-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Content Hub</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-content-hub" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-content-hub_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-content-hub_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="74676118164" aria-label="Navigation Menu"> <ul role="menu" class="active-branch"> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://www.cognism.com/de/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports" role="menuitem">eBooks</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates" role="menuitem">Checklisten & Vorlagen</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/resource-items?type_id=69058372511&type_name=Webinars" role="menuitem">Webinare</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/b2b-sales-on-air-podcast" role="menuitem">Podcast</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://info.cognism.com/de/sales-newsletter" role="menuitem">Newsletters</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/en/roi-calculator" role="menuitem">ROI Calculator</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://info.cognism.com/tam-calculator" role="menuitem">TAM Calculator</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/cognism-signatures" role="menuitem">Cognism Signatures</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/ressources" role="menuitem">Alle Ressourcen</a></li> </ul> </div></span></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section footer-row-3-vertical-alignment"> <div class="row-fluid "> <div class="footer__socials-and-copyright"> <div class="footer__socials-and-copyright-column-1"> <div id="hs_cos_wrapper_footer-socials" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="footer-socials-wrapper"> <a href="https://www.linkedin.com/company/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/linkedin-circle.svg" data-cache="disabled"></svg> </a> <a href="https://twitter.com/Cognism" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/twitter-square.svg" data-cache="disabled"></svg> </a> <a href="https://www.youtube.com/channel/UCyCj5T9mGC-9uPRnVaqA-dQ" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/youtube-circle.svg" data-cache="disabled"></svg> </a> <a href="https://www.facebook.com/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/facebook-circle.svg" data-cache="disabled"></svg> </a> <a href="https://www.instagram.com/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/instagram-square.svg" data-cache="disabled"></svg> </a> </div></div> </div> <div class="footer__socials-and-copyright-column-2"> <div id="hs_cos_wrapper_navigation-footer-legals" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-legals_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-legals_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="74676118398" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/privacy-policy" role="menuitem">Datenschutz</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/cookie-richtlinie" role="menuitem">Cookies</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://go.cognism.com/emailPreference/e/epc/488621/B6PAL-hpWeJvkLrEL6salHvlnn-Fjo3gJK1G6rOc_RI/1174" role="menuitem" target="_blank" rel="noopener">Einstellungen verwalten</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/impressum" role="menuitem">Impressum</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/de/allgemeine-geschaeftsbedingungen" role="menuitem">Allgemeine Geschäftsbedingungen </a></li> </ul> </div></span></div> </div> <div class="footer__socials-and-copyright-column-3"> <div id="hs_cos_wrapper_copyright-section-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_copyright-section-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div class="footer-copyright"> <p>2025 COGNISM LIMITED. All rights reserved. </p> </div></span></div> </div> </div> </div> </div> </div> </div> </div> </div> <a id="to-top" aria-label="Back to top" href="#" class="mobile-disabled" role="link"><i role="presentation" class="fa fa-angle-up"></i></a> </footer></div> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'de'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://consent.cookiefirst.com/sites/cognism.com-4452839e-173a-49b3-a93d-df37e3cda263/consent.js"></script> <script src="//code.jquery.com/jquery-3.6.0.min.js" integrity="sha256-/xUj+3OJU5yExlq6GSYGSHk7tPXikynS7ogEvDej/m4=" crossorigin="anonymous"></script> <script src="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/template_assets/67906986029/1730119139359/cognism/js/main.min.js"></script> <script type="text/javascript" src="https://unpkg.com/external-svg-loader@1.3.1/svg-loader.min.js" async></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.js"></script> <script type="text/javascript" src="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.8.0/gsap.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.8.0/ScrollTrigger.min.js"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.12.5/ScrollToPlugin.min.js" integrity="sha512-1PKqXBz2ju2JcAerHKL0ldg0PT/1vr3LghYAtc59+9xy8e19QEtaNUyt1gprouyWnpOPqNJjL4gXMRMEpHYyLQ==" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.9.1/MotionPathPlugin.min.js"></script> <script id="cf-consent"> var loadSbjs = () => { let cbjsScriptSrc = "//cdn2.hubspot.net/hub/2340453/hub_generated/template_assets/73081505095/1653556713569/cognism/lib/sourcebuster.min.js" let cbjsScript = document.createElement('script') cbjsScript.setAttribute('id', 'cbjs-script') cbjsScript.setAttribute('src', cbjsScriptSrc) document.head.appendChild(cbjsScript) cbjsScript.addEventListener("load", () => { // Initialise sourcebuster scripts sbjs.init({ domain: { host: 'cognism.com', isolate: false, }, organics: [ { host: 'cognism.com', param: 'last_touch_campaign_id', display: 'last_touch_campaign_id' }, { host: 'cognism.com', param: 'GCLID', display: 'GCLID' }, { host: 'cognism.com', param: 'gspk', display: 'gspk' }, { host: 'cognism.com', param: 'gsxid', display: 'gsxid' } ] }); }) } var removeSbjsCookies = () => { let cookieNames = document.cookie.split(/=[^;]*(?:;\s*|$)/) let sbjsCookies = cookieNames.filter(elem => elem.includes("sbjs")) if (sbjsCookies.length > 0) { sbjsCookies.forEach(resetCookie); } } function resetCookie(cookie) { document.cookie = cookie + '=; Max-Age=0; path=/; domain=cognism.com'; } window.addEventListener("cf_init", () => { const acceptedCategories = window.CookieFirst.consent if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } else { removeSbjsCookies() } }) window.addEventListener("cf_consent", (event) => { var acceptedCategories = event.detail || null; if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } else { removeSbjsCookies() } }) window.addEventListener("cf_consent_loaded", (event) => { var acceptedCategories = event.detail || null; if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } }) </script> <script> function setCookie(cookie_name, cookie_value, cookie_domain, cookie_expiry_days) { let date = new Date(); date.setTime(date.getTime() + (cookie_expiry_days * 24 * 60 * 60 * 1000)); let cookie_expiry_date = date.toGMTString(); document.cookie = cookie_name + "=" + cookie_value + ";domain=" + cookie_domain + ";path=/;expires=" + cookie_expiry_date; } </script> <script id="gclid-cookies"> // Check for gclid parameter and add to cookie let gclid_query_param = ""; if (gclid_query_param) { setCookie("gclid", gclid_query_param, ".cognism.com", 30); } else { } </script> <script id="linkedin-conversion-cookies"> // Check for li_fat_id parameter and add to cookie let li_fat_id_query_param = ""; if (li_fat_id_query_param) { setCookie("li_fat_id", li_fat_id_query_param, ".cognism.com", 30); } else { } </script> <script src="https://www.cognism.com/hs-fs/hubfs/hub_generated/module_assets/1/186588396898/1742921174590/module_right-click-logo.min.js"></script> <script> $('.mobile-menu-control__open').click(function () { $('.menu-cta-wrapper').addClass('mobile-open'); $('body').addClass('no-scroll'); }); $('.mobile-menu-control__close').click(function () { $('.menu-cta-wrapper').removeClass('mobile-open'); $('body').removeClass('no-scroll'); }); </script> <script> let $row_widget_1654509468892 = $("#module_widget_1654509468892").closest(".dnd-section"); $row_widget_1654509468892.addClass("blog-hero-section hide-on-tag-page"); $("#module_widget_1654509468892").closest('.dnd-module').css('min-height', 0); $("#module_widget_1654509468892").closest('.dnd-row').css('display', 'none'); </script> <script src="https://www.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/70317573437/1717507415483/module_70317573437_blog-tag-menu-buttons.min.js"></script> <script> let $row_widget_1654512086254 = $("#module_widget_1654512086254").closest(".dnd-section"); $row_widget_1654512086254.addClass("blog-listing-page-first-section hide-on-tag-page"); $("#module_widget_1654512086254").closest('.dnd-module').css('min-height', 0); $("#module_widget_1654512086254").closest('.dnd-row').css('display', 'none'); </script> <script> let $row_widget_1654509754644 = $("#module_widget_1654509754644").closest(".dnd-section"); $row_widget_1654509754644.addClass("blog-listing-row-2 hide-on-tag-page"); $("#module_widget_1654509754644").closest('.dnd-module').css('min-height', 0); $("#module_widget_1654509754644").closest('.dnd-row').css('display', 'none'); </script> <script> let $row_widget_1654509874524 = $("#module_widget_1654509874524").closest(".dnd-section"); $row_widget_1654509874524.addClass("blog-listing-row-3 hide-on-tag-page"); $("#module_widget_1654509874524").closest('.dnd-module').css('min-height', 0); $("#module_widget_1654509874524").closest('.dnd-row').css('display', 'none'); </script> <script> window.module_idx = window.module_idx || 0; window.debug_module = 0; (function($){ window.module_idx ++; var $container = $('#widget_1654510036666'); var $body = $('body'); var $window = $(window); var $section = $container.closest('.dnd-section'); var $module = $('.page-edge-animations', $container); var $shape = $('.page-edge-animations__shape', $container); var shape_position = $module.data('position'); var duration = parseInt(Math.random() * 10 + 10); var window_height = $window.height(); /* var trigger_start = "top-="+ parseInt(window_height/2) +"px top";; var trigger_end = "bottom top"; var shape_rect = $shape.get(0).getBoundingClientRect(); if(shape_rect.y < window_height/2){ trigger_start = "top-=100px top"; trigger_end = "bottom+=100px top"; } */ var trigger_start = function(){ var $container = $('#widget_1654510036666'); var $window = $(window); var window_height = $window.height(); var $shape = $('.page-edge-animations__shape', $container); var position = "top-="+ parseInt(window_height/2) +"px top"; var shape_rect = $shape.get(0).getBoundingClientRect(); if(shape_rect.y < window_height/2){ var offset = parseInt(window_height*2/6); position = "top-="+ offset +"px top"; } if(window.module_idx === window.debug_module){ console.log(shape_rect); console.log('start ', position); } return position; }; var trigger_end = function(){ var $container = $('#widget_1654510036666'); var $window = $(window); var window_height = $window.height(); var $shape = $('.page-edge-animations__shape', $container); var position = "bottom top"; var shape_rect = $shape.get(0).getBoundingClientRect(); if(shape_rect.y < window_height/2){ var offset = parseInt(window_height*2/6); position = "bottom-="+ offset +"px top"; } if(window.module_idx === window.debug_module){ console.log(shape_rect); console.log('end', position); } return position; }; // if(window.module_idx === 2){ // console.log(shape_rect); // console.log(trigger_start, trigger_end); // } $section.addClass('dnd-section--page-edge-animations'); $section.append($container); if(shape_position == 'left_top' || shape_position == 'left_middle' || shape_position == 'left_bottom'){ var $tween = gsap.fromTo($shape.find('.moveinitial'), {rotate: 0}, {duration: 60, rotate: -90}); }else{ var $tween = gsap.fromTo($shape.find('.moveinitial'), {rotate: 0}, {duration: 60, rotate: 90}); } $shape.data('tween', $tween); var markers = (window.module_idx === window.debug_module ? true:false); var timeline = gsap.timeline({ scrollTrigger:{ trigger: $shape, start: trigger_start, end: trigger_end, scrub: true, markers: markers, onEnter: function(self){ if(self.isActive){ $(self.trigger).data('tween').pause(); } } } }); timeline.fromTo($shape, {y: 100}, {duration: duration, y: -100}); $module.removeClass('loading'); })(jQuery); </script> <script> let $row_module_1654510201746 = $("#module_module_1654510201746").closest(".dnd-section"); $row_module_1654510201746.addClass("blog-listing-row-4 hide-on-tag-page"); $("#module_module_1654510201746").closest('.dnd-module').css('min-height', 0); $("#module_module_1654510201746").closest('.dnd-row').css('display', 'none'); </script> <script> /* Monitor the filter item click and update the filter label and value */ function filter_resource_list_click(data_type, data_value, data_name) { /* Change the data attributes and label for the clicked item's list */ $('#' + data_type + '-label .filter-list__label-name').html(data_name); $('#' + data_type + '-label').attr('data-' + data_type + '-name', data_name); $('#' + data_type + '-label').attr('data-' + data_type + '-selected', data_value); } /* Toggle the show/hide of the filter drop down items */ $('.filter-list').click(function() { $(this).find('.filter-list__items-wrapper').slideToggle(); $(this).find('.filter-list__label-icon--open').toggle(); $(this).find('.filter-list__label-icon--close').toggle(); }); /* Monitor the 'go' button click and send the user on to the right page with the selected filter values */ $('#filter-resources-button').click(function (e) { e.preventDefault(); let type_id = encodeURIComponent( $('#type-label').attr('data-type-selected') ); let type_name = encodeURIComponent( $('#type-label').attr('data-type-name') ); let topic_id = encodeURIComponent( $('#topic-label').attr('data-topic-selected') ); let topic_name = encodeURIComponent( $('#topic-label').attr('data-topic-name') ); let keyword = encodeURIComponent( $('#keyword').val() ); let url_params = '?type_id='+ type_id +'&type_name='+ type_name +'&topic_id='+ topic_id +'&topic_name='+ topic_name +'&keyword='+ keyword; let resource_items_uri = 'https://www.cognism.com/de/resource-items'+url_params; window.location.href = resource_items_uri; }); </script> <script> let $row_widget_1654510409794 = $("#module_widget_1654510409794").closest(".dnd-section"); $row_widget_1654510409794.addClass("blog-author-listing-hero"); $("#module_widget_1654510409794").closest('.dnd-module').css('min-height', 0); $("#module_widget_1654510409794").closest('.dnd-row').css('display', 'none'); </script> <script> let $row_module_17157836103125 = $("#module_module_17157836103125").closest(".dnd-section"); $row_module_17157836103125.addClass("blog-tag-listing-section"); $("#module_module_17157836103125").closest('.dnd-module').css('min-height', 0); $("#module_module_17157836103125").closest('.dnd-row').css('display', 'none'); </script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "listing-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/www.cognism.com\/de\/blog"]); _hsq.push(["setPageId", "75462742819"]); _hsq.push(["setContentMetadata", { "contentPageId": 75459572265, "legacyPageId": "75462742819", "contentFolderId": null, "contentGroupId": 53735283076, "abTestId": null, "languageVariantId": 75462742819, "languageCode": "de", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/2340453.js"></script>  <script type="text/javascript"> var hsVars = { render_id: "3c5c8ab0-6b8d-4130-9e70-ce62013c7ef4", ticks: 1743759314518, page_id: 75462742819, content_group_id: 53735283076, portal_id: 2340453, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "de", analytics_page_type: "listing-page", scp_content_type: "", analytics_page_id: "75462742819", category_id: 7, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.432/js/index.js"></script> <script> /* (function(){ window.ldfdr = window.ldfdr || {}; (function(d, s, ss, fs){ fs = d.getElementsByTagName(s)[0]; function ce(src){ var cs = d.createElement(s); cs.src = src; setTimeout(function(){fs.parentNode.insertBefore(cs,fs)}, 1); } ce(ss); })(document, 'script', 'https://sc.lfeeder.com/lftracker_v1_3P1w24dBOwP8mY5n.js'); })(); */ </script>  <script type="text/javascript"> /* (function() {var gs = document.createElement('script');gs.src = 'https://snippet.growsumo.com/growsumo.min.js';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_GtPVokOkbTY2vPgyhyYqOlqhhIR3VSfy');if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})(); */ </script>     <script type="text/javascript"> _linkedin_partner_id = "3520273"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3520273&fmt=gif"> </noscript>   <script> var _ld_scriptEl = document.createElement('script'); _ld_scriptEl.src = 'https://cdn.leandata.com/js-snippet/ld-book-v2.js'; _ld_scriptEl.addEventListener('load', function () { const url = window.location.href; let bffTriggerNode = 'Demo Request'; let chatTriggerNode = 'Chat Request'; let popupModalCloseURL = 'https://www.cognism.com/demo-thank-you'; if (url.includes('/fr/')) { bffTriggerNode = 'FR Demo Request'; chatTriggerNode = 'FR Chat Request'; popupModalCloseURL = 'https://www.cognism.com/fr/demo-merci'; } else if (url.includes('/de/')) { bffTriggerNode = 'DACH Demo Request'; chatTriggerNode = 'DACH Chat Request'; popupModalCloseURL = 'https://info.cognism.com/de/demo/danke'; } LDBookItV2.initialize('00D580000011JCFEA2', bffTriggerNode, 'LD_BookIt_Log_ID', { popupModalCloseURL: popupModalCloseURL }); LDBookItV2.initialize('5f2bb47c-6d44-40e4-a435-25f64a3af87e', chatTriggerNode, true, { loadingText: "Loading Scheduling Experience...", popupModalCloseURL: popupModalCloseURL, namespace: 'LDBookItChat' }); }); document.body.appendChild(_ld_scriptEl); </script>  <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/de_DE/sdk.js#xfbml=1&version=v3.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </body></html>

CINXE.COM

Cognism | Blog