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"xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-dbfde809 js-coh-menu-item-link" >Donate</a> </li><li class="coh-menu-list-item parent-list-element ssa-instance-d1410c53-8261-4d0f-9f69-2604efab553c coh-ce-adf3df08 js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/samllogin" data-coh-settings='{ "xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-dbfde809 js-coh-menu-item-link" >Login</a> </li></ul> </nav> </div> </div> </div> <div class="coh-row coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner main-navigation responsive--hidden coh-ce-cpt_aiga_main_navigation_test_-4e7fae25"> <div class="coh-column coh-ce-cpt_aiga_main_navigation_test_-918156f5 coh-col-xs" > <nav class="coh-container coh-ce-9910f7c1" > <div class="coh-container coh-ce-cd90ee4d" > <ul class="coh-menu-list-container coh-unordered-list menu-level-1-ul coh-ce-2e908cdb"><li class="coh-menu-list-item coh-ce-13b363d1 js-coh-menu-item has-children" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community" data-coh-settings='{ "xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-d16bf22 js-coh-menu-item-link" >Membership & Community</a> <button class="coh-menu-item-button js-coh-menu-item-button js-coh-menu-item-button ssa-instance-c84ffc0b-e937-4206-a627-1ec4bc0ba525 coh-ce-ea4a57e" data-coh-settings='{ "xs":{"button_interaction":"toggle-on-click","animationType":"none"},"sm":{"button_interaction":"toggle-on-click","animationType":"none"} }' type="button"> </button> <ul class="coh-menu-list-container coh-unordered-list menu-level-2-ul coh-ce-f733a758"><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/aiga-membership" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >About AIGA Membership</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/about-aiga-chapters" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >About AIGA Chapters</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/group-membership" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Group Membership</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/community-values-standards" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Community Values & Standards</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/diversity-equity-inclusion" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Diversity, Equity & Inclusion</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/aiga-design-educators-community" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Design Educators Community</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/member-special-offers" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Member Special Offers</a></li></ul> </li><li class="coh-menu-list-item coh-ce-13b363d1 js-coh-menu-item has-children" data-coh-settings='{"xl":"hidden"}' > <a href="/professional-development" data-coh-settings='{ "xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-d16bf22 js-coh-menu-item-link" >Professional Development</a> <button class="coh-menu-item-button js-coh-menu-item-button js-coh-menu-item-button ssa-instance-c84ffc0b-e937-4206-a627-1ec4bc0ba525 coh-ce-ea4a57e" data-coh-settings='{ "xs":{"button_interaction":"toggle-on-click","animationType":"none"},"sm":{"button_interaction":"toggle-on-click","animationType":"none"} }' type="button"> </button> <ul class="coh-menu-list-container coh-unordered-list menu-level-2-ul coh-ce-f733a758"><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/design/aiga-design-conference" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Design Conference</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/professional-development/aiga-professional-design-certification-online" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Professional Design Certification</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/learning-directory" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Learning Directory</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/professional-development/certificates-for-creatives" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Certificates for Creatives</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/events" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Events</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/professional-development/business-perspectives-for-creative-leaders" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Executive Education</a></li></ul> </li><li class="coh-menu-list-item coh-ce-13b363d1 js-coh-menu-item has-children" data-coh-settings='{"xl":"hidden"}' > <a href="/competitions-campaigns" data-coh-settings='{ "xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-d16bf22 js-coh-menu-item-link" >Competitions & Initiatives</a> <button class="coh-menu-item-button js-coh-menu-item-button js-coh-menu-item-button ssa-instance-c84ffc0b-e937-4206-a627-1ec4bc0ba525 coh-ce-ea4a57e" data-coh-settings='{ "xs":{"button_interaction":"toggle-on-click","animationType":"none"},"sm":{"button_interaction":"toggle-on-click","animationType":"none"} }' type="button"> </button> <ul class="coh-menu-list-container coh-unordered-list menu-level-2-ul coh-ce-f733a758"><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/competitions-initiatives/365-aiga-year-in-design" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >365: AIGA Year in Design</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/professional-development/competitions-campaigns/50-books-50-covers" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >50 Books | 50 Covers</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/competitions-initiatives/aiga-awards" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Awards</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/competitions-initiatives/aiga-worldstudio-dd-scholarships" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Scholarships</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/membership-community/design-for-democracy" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Get Out the Vote</a></li></ul> </li><li class="coh-menu-list-item coh-ce-13b363d1 js-coh-menu-item has-children in-active-trail" data-coh-settings='{"xl":"hidden"}' > <a href="/resources" data-coh-settings='{ "xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-d16bf22 js-coh-menu-item-link" >Resources</a> <button class="coh-menu-item-button js-coh-menu-item-button js-coh-menu-item-button ssa-instance-c84ffc0b-e937-4206-a627-1ec4bc0ba525 coh-ce-ea4a57e" data-coh-settings='{ "xs":{"button_interaction":"toggle-on-click","animationType":"none"},"sm":{"button_interaction":"toggle-on-click","animationType":"none"} }' type="button"> </button> <ul class="coh-menu-list-container coh-unordered-list menu-level-2-ul coh-ce-f733a758"><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/resources/academic-design-education" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Academic & Design Education</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/resources/business-freelance-resources" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Business & Freelance Resources</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/resources/h1b-and-o1-work-visa-application-letters" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >H-1B and O-1 Visa Application Letters</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/resources/student-resources" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Student Resources</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/resources/design-futures-research" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Design Futures Research</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item is-active in-active-trail" data-coh-settings='{"xl":"hidden"}' > <a href="/design/design-research-insights" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Design POV Research</a></li></ul> </li><li class="coh-menu-list-item coh-ce-13b363d1 js-coh-menu-item has-children" data-coh-settings='{"xl":"hidden"}' > <a href="/inspiration" data-coh-settings='{ "xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-d16bf22 js-coh-menu-item-link" >Inspiration</a> <button class="coh-menu-item-button js-coh-menu-item-button js-coh-menu-item-button ssa-instance-c84ffc0b-e937-4206-a627-1ec4bc0ba525 coh-ce-ea4a57e" data-coh-settings='{ "xs":{"button_interaction":"toggle-on-click","animationType":"none"},"sm":{"button_interaction":"toggle-on-click","animationType":"none"} }' type="button"> </button> <ul class="coh-menu-list-container coh-unordered-list menu-level-2-ul coh-ce-f733a758"><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/inspiration/talks" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Talks</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/inspiration/aiga-design-archives-special-collections" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Design Archives</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/eye-on-design" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Eye on Design</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/inspiration/online-design-collections" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Online Design Collections</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/inspiration/the-bookshelf" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >The Bookshelf</a></li></ul> </li><li class="coh-menu-list-item coh-ce-13b363d1 js-coh-menu-item has-children" data-coh-settings='{"xl":"hidden"}' > <a href="/perspectives" data-coh-settings='{ "xs":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-d16bf22 js-coh-menu-item-link" >Perspectives</a> <button class="coh-menu-item-button js-coh-menu-item-button js-coh-menu-item-button ssa-instance-c84ffc0b-e937-4206-a627-1ec4bc0ba525 coh-ce-ea4a57e" data-coh-settings='{ "xs":{"button_interaction":"toggle-on-click","animationType":"none"},"sm":{"button_interaction":"toggle-on-click","animationType":"none"} }' type="button"> </button> <ul class="coh-menu-list-container coh-unordered-list menu-level-2-ul coh-ce-f733a758"><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/aiga-design-podcast" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Design Podcast</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/perspectives/aiga-eye-on-design" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Eye on Design</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/perspectives/design-future-now" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Design Future Now Podcast</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="https://educators.aiga.org/category/articles/" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >Design Educators Community Blog</a></li><li class="coh-menu-list-item coh-ce-4dece85d js-coh-menu-item" data-coh-settings='{"xl":"hidden"}' > <a href="/perspectives/aiga-dialectic-journal" data-coh-settings='{ "xl":{"link_interaction":"click-through-to-link"} }' class="coh-link coh-ce-ec8d47bb js-coh-menu-item-link" >AIGA Dialectic Journal</a></li></ul> </li></ul> <div class="coh-container coh-ce-8a5ba115" > <a href="javascript:void(0)" class="coh-link aiga-nav--search-icon coh-ce-eca42e27 coh-interaction" title="Search" data-interaction-modifiers="[{"modifierType":"","interactionScope":"document"}]" rel="nofollow" data-coh-settings='{ "xs":{"linkAnimation":[{"animationType":"none"}]} }' > <i class="icon-search coh-ce-f0dea9a9"></i> </a> </div> <div class="coh-block aiga-nav-search__form aiga-nav-search__form--hidden"> <div class="search-iconwrap"> <a class="search-link" title="Go to the search page" href="/search"> <span class="visually-hidden">Search</span> </a> </div> <div class="views-exposed-form settings-tray-editable block block-search" data-drupal-selector="views-exposed-form-acquia-search-page" id="block-exposedformacquia-searchpage" data-block-plugin-id="views_exposed_filter_block:acquia_search-page" data-drupal-settingstray="editable"> <div class="coh-style-content-width-container"> <form action="/search" method="get" id="views-exposed-form-acquia-search-page" accept-charset="UTF-8"> <div class="js-form-item form-item js-form-type-textfield form-type-textfield js-form-item-search form-item-search"> <label for="edit-search">Search Results</label> <input placeholder="Search AIGA" data-drupal-selector="edit-search" type="text" id="edit-search" name="search" value="" size="30" maxlength="128" class="form-text" /> </div> <div data-drupal-selector="edit-actions" class="form-actions js-form-wrapper form-wrapper" id="edit-actions"><input data-drupal-selector="edit-submit-acquia-search" type="submit" id="edit-submit-acquia-search" value="Search" class="button js-form-submit form-submit" /> </div> </form> </div> </div> </div> </div> </nav> </div> </div> </div> </div> </div> </div> </div> </div> <div> <div id="block-aiga-content" data-block-plugin-id="system_main_block"> <article > <div class="coh-container" > <div> <div class="coh-container ssa-component coh-component ssa-component-instance-a1e050aa-e163-4672-aab8-f40d9f8dc9a4 coh-component-instance-a1e050aa-e163-4672-aab8-f40d9f8dc9a4 coh-style-content-width-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-8ff7c891-3b53-4550-8998-a742e2def6ab coh-component-instance-8ff7c891-3b53-4550-8998-a742e2def6ab coh-style-padding-top---extra-large coh-style-padding-bottom---extra-large coh-ce-cpt_hero_left_aligned_text_w_o_i-d79a7c8" > <div class="coh-container coh-ce-cpt_hero_left_aligned_text_w_o_i-ac24c93a" > <div class="coh-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-8ff7c891-3b53-4550-8998-a742e2def6ab coh-component-instance-8ff7c891-3b53-4550-8998-a742e2def6ab coh-ce-cpt_breadcrumbs-5ba28381" > <a href="/design" class="coh-link themed-breadcrumb-link coh-style-breadcrumbs-link" target="_self" > Design </a> </div> </div> <h1 class="coh-heading themed-hero-heading coh-style-neue-haas-grotest-text-heading coh-ce-cpt_hero_left_aligned_text_w_o_i-e9833852" > Design Research & Insights </h1> <p class="coh-paragraph hero-short-body-text-themed coh-style-neue-haas-text-paragraph coh-ce-cpt_hero_left_aligned_text_w_o_i-b6568346" >We are committed to enhancing designers’ relevance, leadership, and opportunities for success. One of the greatest challenges comes in finding ways to inspire and guide those inside and outside the profession to understand how valuable designers can be in solving complex problems and bringing positive change to society.</p> <div class="coh-container coh-ce-cpt_hero_left_aligned_text_w_o_i-d5ac9a7e" > <a href="https://www.aiga.org/aiga-design-pov-reports" class="coh-link cta-button-link coh-style-button---primary coh-ce-cpt_hero_left_aligned_text_w_o_i-b8b54fb3" target="_self" > Access Reports </a> <a href="https://www.aiga.org/media/press-releases/new-research-from-aiga-empowers-designers-and-the-industry-to-be-a-force-for" class="coh-link cta-button-link-secondary coh-style-button---secondary coh-ce-cpt_hero_left_aligned_text_w_o_i-84beab1" target="_self" > Read the Latest Press Release </a> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-c35be082-4692-406a-a135-a9355556c1dd coh-component-instance-c35be082-4692-406a-a135-a9355556c1dd coh-style-container-theme---grey coh-style-padding-top---medium coh-style-padding-bottom---small coh-style-padding-left---small coh-style-padding-right---small " > <div class="coh-container ssa-component coh-component ssa-component-instance-15c7c2a4-e136-4205-a884-28daa773c8be coh-component-instance-15c7c2a4-e136-4205-a884-28daa773c8be coh-style-content-width-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-e8ab6c89-6bf3-47ca-9507-ef575c8fd629 coh-component-instance-e8ab6c89-6bf3-47ca-9507-ef575c8fd629 coh-style-container-theme---grey coh-style-padding-top---extra-small coh-style-padding-bottom---extra-small " > <div class="coh-row ssa-component coh-component ssa-component-instance-1ed425e7-e533-4805-bf53-a2a2e44bc9e5 coh-component-instance-1ed425e7-e533-4805-bf53-a2a2e44bc9e5 coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-d897f068-16d6-4b30-b5b7-c50783f6e8bc coh-component-instance-d897f068-16d6-4b30-b5b7-c50783f6e8bc coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-a5c62aac-c909-40c6-91f1-d537b7f1e7c1 coh-component-instance-a5c62aac-c909-40c6-91f1-d537b7f1e7c1 coh-ce-cpt_wysiwyg-866c944d" > <h2>AIGA Design POV Research Initiative</h2> <p>The AIGA Design POV represents a broad set of research components including in-the-moment pulse check surveys, in-depth qualitative interviews, a robust online survey, and triangulation of data from various other sources to provide insights into the current topics impacting the design community and create resources that can be used to better understand needs.</p> <p>This research is about the future of our industry. It’s about leadership and it’s more than our profession but how design interfaces with the world. Our mission is about bringing design to the world. We are celebrating the diversity of our industry and the social impact each and every designer makes to society. </p> <p> </p> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-5893ab5c-11de-4ed7-8507-f39c9593bf80 coh-component-instance-5893ab5c-11de-4ed7-8507-f39c9593bf80 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/styles/half_width_1600/public/ALL-ISSUES-REVISED.jpg?itok=Ck2ocMdI" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1200/public/ALL-ISSUES-REVISED.jpg?itok=J6IGYKi8" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1024/public/ALL-ISSUES-REVISED.jpg?itok=oSHWmf1l" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_768/public/ALL-ISSUES-REVISED.jpg?itok=8ALXeflw" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_565/public/ALL-ISSUES-REVISED.jpg?itok=h14_0NMa" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_320/public/ALL-ISSUES-REVISED.jpg?itok=z0c7D-6p" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-6c1706a7-0d00-46a8-89d5-4b6b63ebf728 coh-component-instance-6c1706a7-0d00-46a8-89d5-4b6b63ebf728 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/half_width_320/public/ALL-ISSUES-REVISED.jpg?itok=z0c7D-6p" title="Design Point of View Cover Series" alt="Design Point of View Cover Series" /> </picture> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-3400a477-0d2d-4064-b8e5-61046061db90 coh-component-instance-3400a477-0d2d-4064-b8e5-61046061db90 coh-style-container-theme---grey coh-style-padding-top---extra-small coh-style-padding-bottom---extra-small " > <div class="coh-container ssa-component coh-component ssa-component-instance-392ca40f-ea9d-43f6-a845-e6230eced932 coh-component-instance-392ca40f-ea9d-43f6-a845-e6230eced932 coh-style-padding-bottom---small ssa-instance-bfe5926ca0d212a11dc25dd3205af9fe coh-ce-cpt_section_heading-baa9469f" > <h2 class="coh-heading coh-ce-cpt_section_heading-18d96ce7" > Our Sponsor </h2> <div class="coh-container ssa-instance-bfe5926ca0d212a11dc25dd3205af9fe coh-ce-cpt_section_heading-832e6d78 coh-container-boxed" > </div> </div> <div class="coh-row ssa-component coh-component ssa-component-instance-91f69de3-15e7-4da7-bea0-9fc8a22af0d4 coh-component-instance-91f69de3-15e7-4da7-bea0-9fc8a22af0d4 coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-49ee6d9e-2106-442d-8be6-842e5000bd74 coh-component-instance-49ee6d9e-2106-442d-8be6-842e5000bd74 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-3f9fd25e-642b-4099-9134-353340168b5d coh-component-instance-3f9fd25e-642b-4099-9134-353340168b5d coh-ce-cpt_wysiwyg-866c944d" > <p class="coh-style-freight-text-paragraph"><strong>The Design POV was made possible thanks to the generous support of our sponsor, PepsiCo.</strong></p> <p class="coh-style-freight-text-paragraph">We are also thankful to those who contributed their time and expertise by kindly sharing their insights with us in interviews or online focus groups over the last year to help make the Design POV a robust report.</p> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-50843ada-ca70-4551-a268-c3cdf8703bd8 coh-component-instance-50843ada-ca70-4551-a268-c3cdf8703bd8 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/styles/half_width_1600/public/pepsico-logo-PNG.png?itok=97UdH0XL" media="(min-width: 1600px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_1200/public/pepsico-logo-PNG.png?itok=K-d9cECF" media="(min-width: 1200px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_1024/public/pepsico-logo-PNG.png?itok=kRsUFHYX" media="(min-width: 1024px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_768/public/pepsico-logo-PNG.png?itok=zC_vLxCF" media="(min-width: 768px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_565/public/pepsico-logo-PNG.png?itok=I3KsTzvF" media="(min-width: 565px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_320/public/pepsico-logo-PNG.png?itok=BxCLfrLH" media="all" type="image/png"> <img class="coh-image ssa-component coh-component ssa-component-instance-6a4f0d00-d8f0-46e7-8bdc-d85f5f9d9e42 coh-component-instance-6a4f0d00-d8f0-46e7-8bdc-d85f5f9d9e42 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/half_width_320/public/pepsico-logo-PNG.png?itok=BxCLfrLH" title="PepsiCo logo" alt="Pepsi logo" /> </picture> </div> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-44ebaa27-1568-4ba8-bc50-62a4615e90bf coh-component-instance-44ebaa27-1568-4ba8-bc50-62a4615e90bf coh-style-container-theme---white coh-style-padding-top---medium coh-style-padding-bottom---small coh-style-padding-left---medium coh-style-padding-right---medium coh-style-margin-bottom---extra-small" > <div class="coh-container ssa-component coh-component ssa-component-instance-332abeb2-c8c2-473e-ba7e-4fe563d80435 coh-component-instance-332abeb2-c8c2-473e-ba7e-4fe563d80435 coh-style-content-width-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-97fbc75a-d9de-4d6a-b258-f8f541661edf coh-component-instance-97fbc75a-d9de-4d6a-b258-f8f541661edf coh-style-container-theme---white coh-style-padding-top---extra-small coh-style-padding-bottom---extra-small " > <div class="coh-row ssa-component coh-component ssa-component-instance-507ba5e6-5586-43c0-819c-543f174b584d coh-component-instance-507ba5e6-5586-43c0-819c-543f174b584d coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-9f2a4305-0b87-4419-9620-67306af4df42 coh-component-instance-9f2a4305-0b87-4419-9620-67306af4df42 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-8 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-34a14b18-5aab-40fe-92c8-5d4356648b40 coh-component-instance-34a14b18-5aab-40fe-92c8-5d4356648b40 coh-style-padding-bottom---small ssa-instance-ae6cc077a250896de57b65f10696805f coh-ce-cpt_section_heading-baa9469f" > <h2 class="coh-heading coh-ce-cpt_section_heading-18d96ce7" > AIGA Design POV 2021 </h2> <div class="coh-container ssa-instance-ae6cc077a250896de57b65f10696805f coh-ce-cpt_section_heading-832e6d78 coh-container-boxed" > </div> </div> <picture> <source srcset="/sites/default/files/DesignPOV_ROADMAP-2000x460%28b%29.jpg" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/DesignPOV_ROADMAP-2000x460%28b%29.jpg" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/DesignPOV_ROADMAP-2000x460%28b%29.jpg" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/DesignPOV_ROADMAP-2000x460%28b%29.jpg" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/DesignPOV_ROADMAP-2000x460%28b%29.jpg" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/DesignPOV_ROADMAP-2000x460%28b%29.jpg" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-17be509d-86b7-4b73-981c-20328dd9a37f coh-component-instance-17be509d-86b7-4b73-981c-20328dd9a37f coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/DesignPOV_ROADMAP-2000x460%28b%29.jpg" title="AIGA Design POV roadmap" alt="AIGA Design POV roadmap" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-69263d2c-ce43-40fe-b4ed-6c8fa5551582 coh-component-instance-69263d2c-ce43-40fe-b4ed-6c8fa5551582 coh-ce-cpt_wysiwyg-866c944d" > <ul> <li class="coh-style-freight-text-paragraph">More in-depth information will be released around the market reset that is occurring around the pandemic and ensuing economic crisis, and the ways in which the Design community is looking to the future.</li> <li class="coh-style-freight-text-paragraph">Information on how Design is leading in organizations and what it means to be a leader in the Design industry. We will also take a closer look at the value of Design and how it is essential to organizations. </li> <li class="coh-style-freight-text-paragraph">Conversations about what it means to be a designer, the pathway to becoming a designer, and market intelligence on what the Design industry looks like today.</li> <li class="coh-style-freight-text-paragraph">A deep dive into the makeup of the creative community with a look at how we can advance diversity, equity, inclusion, and accessibility. We’ll examine thoughts around the value of lifelong learning, and finally, delve into the positive impact of Design. </li> </ul> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-8926c827-9729-49ee-b352-9ce0c8295469 coh-component-instance-8926c827-9729-49ee-b352-9ce0c8295469 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-4 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-bd204fba-92b5-4a26-aeea-02c6c62b4309 coh-component-instance-bd204fba-92b5-4a26-aeea-02c6c62b4309 coh-style-padding-bottom---small ssa-instance-b31841b7136c94148695e27f5ff69446 coh-ce-cpt_section_heading-baa9469f" > <h2 class="coh-heading coh-ce-cpt_section_heading-18d96ce7" > Download Now </h2> <div class="coh-container ssa-instance-b31841b7136c94148695e27f5ff69446 coh-ce-cpt_section_heading-832e6d78 coh-container-boxed" > </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-8b62c503-70a0-455d-8abf-bf937eb3e52e coh-component-instance-8b62c503-70a0-455d-8abf-bf937eb3e52e coh-style-margin-bottom---extra-small" > <a href="/aiga-design-pov-reports" class="coh-link coh-ce-cpt_card_vertical_w_image_talk-a0020c18" target="_self" > <div class="coh-container coh-ce-cpt_card_vertical_w_image_talk-37d90143" > <picture> <source srcset="/sites/default/files/styles/one_fourth_width_1200/public/DesignPOV_Marketing_IG-LI_1080x1080.jpg?itok=lZR7kAAO" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_1200/public/DesignPOV_Marketing_IG-LI_1080x1080.jpg?itok=lZR7kAAO" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_768/public/DesignPOV_Marketing_IG-LI_1080x1080.jpg?itok=MmEaF4_j" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_768/public/DesignPOV_Marketing_IG-LI_1080x1080.jpg?itok=MmEaF4_j" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_320/public/DesignPOV_Marketing_IG-LI_1080x1080.jpg?itok=uR5E_5U3" media="all" type="image/jpeg"> <img class="coh-image coh-ce-cpt_card_vertical_w_image_talk-4cdb764c coh-image-responsive-xs coh-image-responsive-sm coh-image-responsive-lg" src="/sites/default/files/styles/one_fourth_width_320/public/DesignPOV_Marketing_IG-LI_1080x1080.jpg?itok=uR5E_5U3" title="" alt="" /> </picture> </div> <div class="coh-container coh-ce-cpt_card_vertical_w_image_talk-76488a52" > <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_talk-6d65ccd0" ></p> <h3 class="coh-heading coh-ce-cpt_card_vertical_w_image_talk-aaa87943" > <span class="coh-inline-element card-heading-on-link-hover">Access the Executive Summary For Free</span> </h3> <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_talk-30adf15a" >AIGA is committed to enhancing designers' relevance, leadership, and opportunities for success. We continue to explore ways to inspire and guide those inside and outside of the profession to understand the value of design.</p> </div> </a> </div> </div> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-954928ff-a1de-4564-b036-3c468139612a coh-component-instance-954928ff-a1de-4564-b036-3c468139612a coh-style-container-theme---white coh-style-margin-bottom---medium" > <div class="coh-container ssa-component coh-component ssa-component-instance-3fd74dd1-737b-460f-a2d8-d1fcf685074b coh-component-instance-3fd74dd1-737b-460f-a2d8-d1fcf685074b coh-style-content-width-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-72faa3a1-d212-446c-aa4d-ee3548940575 coh-component-instance-72faa3a1-d212-446c-aa4d-ee3548940575 coh-style-padding-bottom---small ssa-instance-ae6cc077a250896de57b65f10696805f coh-ce-cpt_section_heading-baa9469f" > <h2 class="coh-heading coh-ce-cpt_section_heading-18d96ce7" > AIGA Design POV 2021 </h2> <div class="coh-container ssa-instance-ae6cc077a250896de57b65f10696805f coh-ce-cpt_section_heading-832e6d78 coh-container-boxed" > </div> </div> <div class="coh-row ssa-component coh-component ssa-component-instance-9e8d45b0-434e-4fdf-8a74-9723fe2106a7 coh-component-instance-9e8d45b0-434e-4fdf-8a74-9723fe2106a7 coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-4dba750e-04b7-4e28-9163-98970809f891 coh-component-instance-4dba750e-04b7-4e28-9163-98970809f891 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md-4 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/styles/one_third_width_1600/public/BATCH2_MARKET%20RESET-%201000x1000.jpg?itok=aWrJMBZq" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1200/public/BATCH2_MARKET%20RESET-%201000x1000.jpg?itok=2He9IV7v" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1024/public/BATCH2_MARKET%20RESET-%201000x1000.jpg?itok=9hepxuMY" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_768/public/BATCH2_MARKET%20RESET-%201000x1000.jpg?itok=p-9ONJME" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_565/public/BATCH2_MARKET%20RESET-%201000x1000.jpg?itok=Kr2XlSVh" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_320/public/BATCH2_MARKET%20RESET-%201000x1000.jpg?itok=w-pgyBj5" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-394ab498-3faa-4869-86e6-3651f04b4923 coh-component-instance-394ab498-3faa-4869-86e6-3651f04b4923 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/one_third_width_320/public/BATCH2_MARKET%20RESET-%201000x1000.jpg?itok=w-pgyBj5" title="AIGA Design POV Market Reset" alt="AIGA Design Point of View Market Reset" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-a91146ed-346d-4c20-8a5b-1b6d79e1c21e coh-component-instance-a91146ed-346d-4c20-8a5b-1b6d79e1c21e coh-ce-cpt_wysiwyg-866c944d" > <h2>Market Reset</h2> <p>We wanted to understand the impact of COVID-19 on the design profession. While the pandemic caused the marketplace to reset in general, we wanted to know the particular challenges faced by the design profession and our AIGA community.  </p> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-e0119f65-739a-4480-b751-506ad8f133a3 coh-component-instance-e0119f65-739a-4480-b751-506ad8f133a3 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md-4 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/styles/one_third_width_1600/public/DesignPOV_DESIGN-Pathways--1000X1000%28b%29.jpg?itok=g3dueXJ_" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1200/public/DesignPOV_DESIGN-Pathways--1000X1000%28b%29.jpg?itok=PqU2vGqp" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1024/public/DesignPOV_DESIGN-Pathways--1000X1000%28b%29.jpg?itok=AYRqpNET" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_768/public/DesignPOV_DESIGN-Pathways--1000X1000%28b%29.jpg?itok=tlnmIHUf" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_565/public/DesignPOV_DESIGN-Pathways--1000X1000%28b%29.jpg?itok=aEC1_ppu" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_320/public/DesignPOV_DESIGN-Pathways--1000X1000%28b%29.jpg?itok=DowZ2Aid" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-b1357acf-24b0-42a0-a53e-03b69dcfd3c0 coh-component-instance-b1357acf-24b0-42a0-a53e-03b69dcfd3c0 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/one_third_width_320/public/DesignPOV_DESIGN-Pathways--1000X1000%28b%29.jpg?itok=DowZ2Aid" title="AIGA Design POV Design Pathways" alt="AIGA Design POV Design Pathways Quote" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-2409a645-4b04-481f-bd67-c0a4ceaeebcc coh-component-instance-2409a645-4b04-481f-bd67-c0a4ceaeebcc coh-ce-cpt_wysiwyg-866c944d" > <h2>Design Pathways</h2> <p>What we found in our research efforts was that all design pathways are different. They are multifaceted and nonlinear encompassing artistic appreciation and talents, creative spirits, and persistence. </p> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-86c88e13-5122-4e49-8931-9a1f2a869249 coh-component-instance-86c88e13-5122-4e49-8931-9a1f2a869249 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md-4 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/styles/one_third_width_1600/public/DesignPOV_FUTURE-FORWARD---1000X1000%28b%29.jpg?itok=wzGKdlpS" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1200/public/DesignPOV_FUTURE-FORWARD---1000X1000%28b%29.jpg?itok=XkapuT8R" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1024/public/DesignPOV_FUTURE-FORWARD---1000X1000%28b%29.jpg?itok=Ptt023LG" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_768/public/DesignPOV_FUTURE-FORWARD---1000X1000%28b%29.jpg?itok=yacRvnRA" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_565/public/DesignPOV_FUTURE-FORWARD---1000X1000%28b%29.jpg?itok=9sNM8O4n" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_320/public/DesignPOV_FUTURE-FORWARD---1000X1000%28b%29.jpg?itok=VIJyAq6u" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-5b5a57e6-fb47-4080-8a18-d39e4af6ce44 coh-component-instance-5b5a57e6-fb47-4080-8a18-d39e4af6ce44 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/one_third_width_320/public/DesignPOV_FUTURE-FORWARD---1000X1000%28b%29.jpg?itok=VIJyAq6u" title="AIGA Design POV Future Forward" alt="AIGA Design Point of View Future Forward" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-225aedea-d1e9-492b-ab1a-b8b9e7ba8715 coh-component-instance-225aedea-d1e9-492b-ab1a-b8b9e7ba8715 coh-ce-cpt_wysiwyg-866c944d" > <h2>Future Forward</h2> <p>What are the emerging trends in the design industry? According to the community, new technologies, augmented and virtual reality, and collaborative design software are a few of the trends that will have an impact on the profession. </p> </div> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-b5632196-372f-4ca3-9e38-e1698183bbc0 coh-component-instance-b5632196-372f-4ca3-9e38-e1698183bbc0 coh-style-container-theme---navy coh-style-padding-top---small coh-style-padding-bottom---small coh-style-padding-left---small coh-style-padding-right---small coh-style-margin-bottom---medium" > <div class="coh-container ssa-component coh-component ssa-component-instance-cb368bb5-1f13-47cc-b4d8-f8579d190e53 coh-component-instance-cb368bb5-1f13-47cc-b4d8-f8579d190e53" > <div class="coh-container coh-ce-cpt_cta_centered-3af6f91a" > <img class="coh-image coh-ce-cpt_cta_centered-21572a5 coh-image-responsive-xs" src="/sites/default/files/membership-icon.svg" title="" alt="" /> <h3 class="coh-heading [field.undefined] coh-ce-cpt_cta_centered-5d7d76a9" > There is value in membership </h3> <p class="coh-paragraph coh-ce-cpt_cta_centered-dc0f522e" >As the largest professional membership association for design, AIGA offers you deep personal connections with your community. By joining AIGA, you are supporting a network of creative changemakers, problem solvers, and professional leaders.</p> <a href="/membership-community/aiga-membership" class="coh-link cta-button-link" target="_self" > Join AIGA </a> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-9be477ff-ab4e-4e74-8369-7f8fbf6cc3c2 coh-component-instance-9be477ff-ab4e-4e74-8369-7f8fbf6cc3c2 coh-style-content-width-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-3fc35131-9e7f-41c6-b665-258c49eebd50 coh-component-instance-3fc35131-9e7f-41c6-b665-258c49eebd50 coh-style-padding-bottom---small ssa-instance-ae6cc077a250896de57b65f10696805f coh-ce-cpt_section_heading-baa9469f" > <h2 class="coh-heading coh-ce-cpt_section_heading-18d96ce7" > AIGA Design POV 2021 </h2> <div class="coh-container ssa-instance-ae6cc077a250896de57b65f10696805f coh-ce-cpt_section_heading-832e6d78 coh-container-boxed" > </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-439f6066-c7c5-4ce1-9a9d-663e8608fa69 coh-component-instance-439f6066-c7c5-4ce1-9a9d-663e8608fa69 coh-style-container-theme---white coh-style-padding-top---extra-small coh-style-padding-bottom---extra-small " > <div class="coh-row ssa-component coh-component ssa-component-instance-bebddba6-d2d8-43ed-abcc-34766891691a coh-component-instance-bebddba6-d2d8-43ed-abcc-34766891691a coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-796644bf-389d-4f39-803d-90f5f6e4827b coh-component-instance-796644bf-389d-4f39-803d-90f5f6e4827b coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-735c8d99-3223-44df-82a9-c9d4bbeb0fb4 coh-component-instance-735c8d99-3223-44df-82a9-c9d4bbeb0fb4 coh-ce-cpt_wysiwyg-866c944d" > <h2>Lifelong Learning</h2> <p>Lifelong learning is critical for design professionals. In these times, adaptability has never been more important and has emerged as a potential gap in terms of technology and social change. Being multi-disciplinary is crucial to the profession.</p> </div> <picture> <source srcset="/sites/default/files/styles/half_width_1600/public/BATCH2_LIFELONG%20LEARNING-%201600X600%20%281%29.jpg?itok=ZRcXtyLA" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1200/public/BATCH2_LIFELONG%20LEARNING-%201600X600%20%281%29.jpg?itok=0a90oVzK" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1024/public/BATCH2_LIFELONG%20LEARNING-%201600X600%20%281%29.jpg?itok=hS_juKiu" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_768/public/BATCH2_LIFELONG%20LEARNING-%201600X600%20%281%29.jpg?itok=rM7wk-jX" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_565/public/BATCH2_LIFELONG%20LEARNING-%201600X600%20%281%29.jpg?itok=wPmIbZtr" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_320/public/BATCH2_LIFELONG%20LEARNING-%201600X600%20%281%29.jpg?itok=nUZCaBFg" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-00da759d-fc7b-4d48-a5b1-eed58d45e0c0 coh-component-instance-00da759d-fc7b-4d48-a5b1-eed58d45e0c0 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/half_width_320/public/BATCH2_LIFELONG%20LEARNING-%201600X600%20%281%29.jpg?itok=nUZCaBFg" title="AIGA Design POV Lifelong Learning" alt="AIGA Design Point of View Lifelong Learning" /> </picture> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-fa0e333e-2a22-4f4f-9ad4-755d54c3ac38 coh-component-instance-fa0e333e-2a22-4f4f-9ad4-755d54c3ac38 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-f5874cf8-b902-434c-8917-3d95fda147f4 coh-component-instance-f5874cf8-b902-434c-8917-3d95fda147f4 coh-ce-cpt_wysiwyg-866c944d" > <h2>Being a Designer</h2> <p>What does it mean to be a designer? This question was the focus of the first Design POV research initiative that led us to some interesting discoveries. Find out how the design profession answered the question—what does it mean to be a designer?</p> </div> <picture> <source srcset="/sites/default/files/styles/half_width_1600/public/DesignPOV_BEING-A-DESIGNER--1600X600%28b%29.jpg?itok=IlTu_Njc" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1200/public/DesignPOV_BEING-A-DESIGNER--1600X600%28b%29.jpg?itok=r4pcK9Jy" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1024/public/DesignPOV_BEING-A-DESIGNER--1600X600%28b%29.jpg?itok=gqtKeYKC" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_768/public/DesignPOV_BEING-A-DESIGNER--1600X600%28b%29.jpg?itok=hMsBK48s" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_565/public/DesignPOV_BEING-A-DESIGNER--1600X600%28b%29.jpg?itok=Gd-RUnXJ" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_320/public/DesignPOV_BEING-A-DESIGNER--1600X600%28b%29.jpg?itok=GQuw6khP" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-6f4404e3-0bae-4494-9234-bbf2b32c566f coh-component-instance-6f4404e3-0bae-4494-9234-bbf2b32c566f coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/half_width_320/public/DesignPOV_BEING-A-DESIGNER--1600X600%28b%29.jpg?itok=GQuw6khP" title="AIGA Design POV Being a Designer" alt="AIGA Design Point of View What is Means to be a Designer" /> </picture> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-63cabc23-a310-479c-b1e5-1c256c94cbac coh-component-instance-63cabc23-a310-479c-b1e5-1c256c94cbac coh-style-container-theme---grey coh-style-padding-top---large coh-style-padding-bottom---medium " > <div class="coh-container ssa-component coh-component ssa-component-instance-d5413074-62fd-47d0-9bac-38d1e89dff7d coh-component-instance-d5413074-62fd-47d0-9bac-38d1e89dff7d coh-style-content-width-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-f37ef545-b796-4f4d-a541-14d3e7524436 coh-component-instance-f37ef545-b796-4f4d-a541-14d3e7524436 coh-style-padding-bottom---small ssa-instance-57f96726c3428effe9f4e025e79838d5 coh-ce-cpt_section_heading-baa9469f" > <h2 class="coh-heading coh-ce-cpt_section_heading-18d96ce7" > Explore AIGA </h2> <div class="coh-container ssa-instance-57f96726c3428effe9f4e025e79838d5 coh-ce-cpt_section_heading-832e6d78 coh-container-boxed" > </div> </div> <div class="coh-row ssa-component coh-component ssa-component-instance-c47c4181-5792-4975-9cb9-f89549dc5334 coh-component-instance-c47c4181-5792-4975-9cb9-f89549dc5334 coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-dcd220f5-946e-4491-afd5-519eaa8f861c coh-component-instance-dcd220f5-946e-4491-afd5-519eaa8f861c coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-4 coh-visible-md coh-col-md-4 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-5123d5da-26b9-4183-8103-35d6a450afd0 coh-component-instance-5123d5da-26b9-4183-8103-35d6a450afd0 coh-style-margin-bottom---extra-small" > <a href="/resources/types-of-design-practice" class="coh-link coh-ce-cpt_card_vertical_w_image_w_link-a0020c18" target="_self" > <div class="coh-container coh-ce-cpt_card_vertical_w_image_w_link-f964870c" > <picture> <source srcset="/sites/default/files/styles/one_third_width_1600/public/AIGAlogo2.original.png?itok=rgs_DOFG" media="(min-width: 1200px)" type="image/png"> <source srcset="/sites/default/files/styles/one_third_width_1600/public/AIGAlogo2.original.png?itok=rgs_DOFG" media="(min-width: 1024px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_1024/public/AIGAlogo2.original.png?itok=WD_MfzCL" media="(min-width: 768px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_1024/public/AIGAlogo2.original.png?itok=WD_MfzCL" media="(min-width: 565px)" type="image/png"> <source srcset="/sites/default/files/styles/full_content_width_565/public/AIGAlogo2.original.png?itok=_7bhxAj0" media="all" type="image/png"> <img class="coh-image coh-ce-cpt_card_vertical_w_image_w_link-1e817d2d coh-image-responsive-xs coh-image-responsive-sm coh-image-responsive-lg" src="/sites/default/files/styles/full_content_width_565/public/AIGAlogo2.original.png?itok=_7bhxAj0" title="Test" alt="Test" /> </picture> <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-1ad00069" >Profession</p> </div> <div class="coh-container coh-ce-cpt_card_vertical_w_image_w_link-76488a52" > <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-6d65ccd0" >Design Practice</p> <h3 class="coh-heading coh-style-heading-5-size coh-ce-cpt_card_vertical_w_image_w_link-aaa87943" > <span class="coh-inline-element card-heading-on-link-hover">Types of Design Practices</span> <span class="coh-inline-element coh-ce-cpt_card_vertical_w_image_w_link-5da3b280"> <i class="icon-"></i> </span> </h3> <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-30adf15a" >Have an interest in the design profession? Learn more about the different types of design.</p> </div> </a> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-4bbdb0ee-eb39-47f0-94ec-627380823d39 coh-component-instance-4bbdb0ee-eb39-47f0-94ec-627380823d39 coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-4 coh-visible-md coh-col-md-4 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-2eebdd93-d1a5-446a-9225-715b85a71d26 coh-component-instance-2eebdd93-d1a5-446a-9225-715b85a71d26 coh-style-margin-bottom---extra-small" > <a href="/resources/design-futures-research" class="coh-link coh-ce-cpt_card_vertical_w_image_w_link-a0020c18" target="_self" > <div class="coh-container coh-ce-cpt_card_vertical_w_image_w_link-f964870c" > <picture> <source srcset="/sites/default/files/styles/one_third_width_1600/public/Design%20Futures.jpg?itok=aJwWov3k" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1600/public/Design%20Futures.jpg?itok=aJwWov3k" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1024/public/Design%20Futures.jpg?itok=qhPGPUpC" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1024/public/Design%20Futures.jpg?itok=qhPGPUpC" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/full_content_width_565/public/Design%20Futures.jpg?itok=Duvdii-u" media="all" type="image/jpeg"> <img class="coh-image coh-ce-cpt_card_vertical_w_image_w_link-1e817d2d coh-image-responsive-xs coh-image-responsive-sm coh-image-responsive-lg" src="/sites/default/files/styles/full_content_width_565/public/Design%20Futures.jpg?itok=Duvdii-u" title="Test" alt="Test" /> </picture> <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-1ad00069" >Research</p> </div> <div class="coh-container coh-ce-cpt_card_vertical_w_image_w_link-76488a52" > <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-6d65ccd0" >Design Practice</p> <h3 class="coh-heading coh-style-heading-5-size coh-ce-cpt_card_vertical_w_image_w_link-aaa87943" > <span class="coh-inline-element card-heading-on-link-hover">AIGA Design Futures</span> <span class="coh-inline-element coh-ce-cpt_card_vertical_w_image_w_link-5da3b280"> <i class="icon-"></i> </span> </h3> <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-30adf15a" >AIGA Design Futures examined seven trends shaping the context for the practice of design.</p> </div> </a> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-5e649cf3-f0d8-433a-b2b9-043e9c13d84c coh-component-instance-5e649cf3-f0d8-433a-b2b9-043e9c13d84c coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-4 coh-visible-md coh-col-md-4 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-43e17c4a-2d58-4da8-aed9-abb6f4319b0c coh-component-instance-43e17c4a-2d58-4da8-aed9-abb6f4319b0c coh-style-margin-bottom---extra-small" > <a href="/perspectives/design-future-now" class="coh-link coh-ce-cpt_card_vertical_w_image_w_link-a0020c18" target="_self" > <div class="coh-container coh-ce-cpt_card_vertical_w_image_w_link-f964870c" > <picture> <source srcset="/sites/default/files/styles/one_third_width_1600/public/Design%20Future%20Now%20Logo.jpeg?itok=dR-yH79R" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_third_width_1600/public/Design%20Future%20Now%20Logo.jpeg?itok=dR-yH79R" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1024/public/Design%20Future%20Now%20Logo.jpeg?itok=rhv_IiAH" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/half_width_1024/public/Design%20Future%20Now%20Logo.jpeg?itok=rhv_IiAH" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/full_content_width_565/public/Design%20Future%20Now%20Logo.jpeg?itok=mVhITs6-" media="all" type="image/jpeg"> <img class="coh-image coh-ce-cpt_card_vertical_w_image_w_link-1e817d2d coh-image-responsive-xs coh-image-responsive-sm coh-image-responsive-lg" src="/sites/default/files/styles/full_content_width_565/public/Design%20Future%20Now%20Logo.jpeg?itok=mVhITs6-" title="Test" alt="Test" /> </picture> <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-1ad00069" >Podcast</p> </div> <div class="coh-container coh-ce-cpt_card_vertical_w_image_w_link-76488a52" > <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-6d65ccd0" >Thu, March 9, 2021</p> <h3 class="coh-heading coh-style-heading-5-size coh-ce-cpt_card_vertical_w_image_w_link-aaa87943" > <span class="coh-inline-element card-heading-on-link-hover">Design Future Now Podcast</span> <span class="coh-inline-element coh-ce-cpt_card_vertical_w_image_w_link-5da3b280"> <i class="icon-"></i> </span> </h3> <p class="coh-paragraph coh-ce-cpt_card_vertical_w_image_w_link-30adf15a" >Listen to the Design Future Now Podcast and learn how design is changing as a profession.</p> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </article> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-8b06f2fe-21a2-4a7a-a491-eed31d3618b9 coh-component-instance-8b06f2fe-21a2-4a7a-a491-eed31d3618b9 coh-style-container-theme---navy coh-ce-8d403985-91cb121e" > <div class="coh-container coh-ce-8d403985-4d18074 coh-container-boxed" > <div class="coh-row coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner coh-ce-8d403985-31fffaf2"> <div class="coh-column coh-ce-8d403985-4c3b4758 coh-visible-xs 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