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OOH advertising news | Clear Channel

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Influencing Online Search </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/why-out-of-home/how-brands-can-grow"> How Brands Grow Using OOH </a> </li> </ul> </div> <div class="border-l border-blue-400 pl-20 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/audience-planning" class="flex justify-between nav-svg ">Audience Planning</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/audience-hub"> OOH Audience Hub </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/decisions-decisions"> Household Decision Making </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/inclusive-channel"> Inclusive Planning </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/audience-planning/smart-planning-tools"> Smart Planning Tools </a> </li> </ul> 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src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_300,h_100/statamic/clear-channel-v3-kbuild-production/web-ad-image-1720086070.png" srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_600,h_200/statamic/clear-channel-v3-kbuild-production/web-ad-image-1720086070.png 600w 200h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_500,h_167/statamic/clear-channel-v3-kbuild-production/web-ad-image-1720086070.png 500w 167h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_400,h_133/statamic/clear-channel-v3-kbuild-production/web-ad-image-1720086070.png 400w 133h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_300,h_100/statamic/clear-channel-v3-kbuild-production/web-ad-image-1720086070.png 300w 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height="16" viewBox="0 0 21 16" fill="none"> <path d="M20.7071 8.70711C21.0976 8.31658 21.0976 7.68342 20.7071 7.29289L14.3431 0.928932C13.9526 0.538408 13.3195 0.538408 12.9289 0.928932C12.5384 1.31946 12.5384 1.95262 12.9289 2.34315L18.5858 8L12.9289 13.6569C12.5384 14.0474 12.5384 14.6805 12.9289 15.0711C13.3195 15.4616 13.9526 15.4616 14.3431 15.0711L20.7071 8.70711ZM0 9H20V7H0V9Z" fill="white"></path> </svg> </button> </a> </div> </div> <div class="pb-54 lg:pb-0 nav-dropdown p-0 lg:px-50 bg-grey-200 pointer-events-all hidden" data-index="3"> <div class=" bg-grey-200 p-10 px-20 xs:px-40 lg:hidden"> <button class="nav-back text-sm uppercase items-center flex hover-blue"> <svg class="pr-10" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.7754 16.8011L9.21011 12.4801C8.92996 12.215 8.92996 11.785 9.21011 11.5199L13.7754 7.19887C14.0555 6.93371 14.5097 6.93371 14.7899 7.19887C15.07 7.46403 15.07 7.89394 14.7899 8.1591L10.7319 12L14.7899 15.8409C15.07 16.1061 15.07 16.536 14.7899 16.8011C14.5097 17.0663 14.0555 17.0663 13.7754 16.8011Z" fill="#656565"/> </svg> Back </button> </div> <div class="relative pb-20 pt-10 px-20 xs:px-40 lg:px-0"> <p class="lg:py-10 text-blue-400 text-delta">Landlord, city and infrastructure partners</p> </div> <div class="flex flex-col lg:flex-row lg:space-between mt-20 pb-20 lg:pb-100 px-20 xs:px-40 lg:px-0"> <div class="border-l border-blue-400 pl-20 lg:pl-15 xl:pl-20 pr-20 mb-10 sub-nav-dropdown w-full max-w-400"> <p class="text-blue-400 pb-20 uppercase"> <a href="/partners" class="flex justify-between nav-svg ">Who we work with</a> </p> <ul> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/partners/local-authority-partners"> Local authorities </a> </li> <li class="pb-10 hover-blue"> <a class="flex justify-between nav-svg " href="/partners/retail-advertising-partnerships"> Retail partners </a> </li> <li 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217h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_260,h_156/statamic/clear-channel-v3-kbuild-production/adshellive_birmingham_2_cold.jpg 260w 156h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_160,h_96/statamic/clear-channel-v3-kbuild-production/adshellive_birmingham_2_cold.jpg 160w 96h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_60,h_36/statamic/clear-channel-v3-kbuild-production/adshellive_birmingham_2_cold.jpg 60w 36h" data-sizes="auto" alt="" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" loading="lazy"> <div class="absolute w-full h-full opacity-0 group-hover:opacity-100 transition-opacity"> <div class="absolute inset-0 w-full h-full opacity-30 bg-blue"></div> </div> </div> <div class="my-40 flex flex-col justify-between"> <h3 class="text-lg font-display">Clear Channel and Improper Agency launch nationwide awareness campaign ‘Educate Yourself’</h3> <div class="mt-20 flex items-center justify-between"> <div class="text-sm"> October 14th, 2024 / <span class="text-blue">Platform for Good</span>, <span class="text-blue">Our People</span>, <span class="text-blue">Campaigns</span>, <span class="text-blue">News</span> </div> <div href="/latest/clear-channel-and-improper-agency-launch-nationwide-awareness-campaign-educate-yourself" class="w-40 h-40 mr-20 border border-blue group-hover:bg-blue text-blue group-hover:text-white transition-all rounded-full flex items-center justify-center flex-shrink-0"> <svg width="11" height="8" viewBox="0 0 11 8" fill="none" class="text-current rotate-180" > <path d="M0.646446 3.64645C0.451184 3.84171 0.451184 4.15829 0.646446 4.35355L3.82843 7.53553C4.02369 7.7308 4.34027 7.7308 4.53553 7.53553C4.7308 7.34027 4.7308 7.02369 4.53553 6.82843L1.70711 4L4.53553 1.17157C4.7308 0.976311 4.7308 0.659728 4.53553 0.464466C4.34027 0.269204 4.02369 0.269204 3.82843 0.464466L0.646446 3.64645ZM11 3.5L1 3.5L1 4.5L11 4.5L11 3.5Z" fill="currentColor"/> </svg> </div> </div> </div> </a> </div> </div> <div class="w-full sm:w-7/14 fade-in-0-5 | js-visible"> <div class="col w-full mb-40 group"> <a href="/latest/why-are-fmcg-brands-increasingly-embracing-special-builds" class="flex flex-col h-full"> <div class="block aspect-ratio-post relative bg-blue overflow-hidden image-zoom"> <img width="650" height="650" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1080,h_650/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-srcset="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_2160,h_1300/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 2160w 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698h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1060,h_638/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 1060w 638h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_960,h_578/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 960w 578h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_860,h_518/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 860w 518h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_760,h_457/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 760w 457h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_660,h_397/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 660w 397h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_560,h_337/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 560w 337h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_460,h_277/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 460w 277h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_360,h_217/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 360w 217h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_260,h_156/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 260w 156h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_160,h_96/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 160w 96h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_60,h_36/statamic/clear-channel-v3-kbuild-production/create_muller_582291_166506_170624_e14-7lr_023-edit.jpg 60w 36h" data-sizes="auto" alt="vehicles drive by a billboard showing Muller's campaign of footballer Declan Rice lifting a fake 3D car" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" loading="lazy"> <div class="absolute w-full h-full opacity-0 group-hover:opacity-100 transition-opacity"> <div class="absolute inset-0 w-full h-full opacity-30 bg-blue"></div> </div> </div> <div class="my-40 flex flex-col justify-between"> <h3 class="text-lg font-display">Why are FMCG brands increasingly embracing special builds?</h3> <div class="mt-20 flex items-center justify-between"> <div class="text-sm"> September 8th, 2024 / <span class="text-blue">Opinions</span>, <span class="text-blue">Campaigns</span> </div> <div href="/latest/why-are-fmcg-brands-increasingly-embracing-special-builds" class="w-40 h-40 mr-20 border border-blue group-hover:bg-blue text-blue group-hover:text-white transition-all rounded-full flex items-center justify-center flex-shrink-0"> <svg width="11" height="8" viewBox="0 0 11 8" fill="none" class="text-current rotate-180" > <path d="M0.646446 3.64645C0.451184 3.84171 0.451184 4.15829 0.646446 4.35355L3.82843 7.53553C4.02369 7.7308 4.34027 7.7308 4.53553 7.53553C4.7308 7.34027 4.7308 7.02369 4.53553 6.82843L1.70711 4L4.53553 1.17157C4.7308 0.976311 4.7308 0.659728 4.53553 0.464466C4.34027 0.269204 4.02369 0.269204 3.82843 0.464466L0.646446 3.64645ZM11 3.5L1 3.5L1 4.5L11 4.5L11 3.5Z" fill="currentColor"/> </svg> </div> </div> </div> </a> </div> </div> <div class="w-full sm:w-7/14 fade-in-0-5 | js-visible"> <div class="col w-full mb-40 group"> <a href="/latest/clear-channel-uk-partners-with-the-look-like-me-book-challenge-to-diversify-childrens-literature" class="flex flex-col 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156h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_160,h_96/statamic/clear-channel-v3-kbuild-production/campaignswelove/fmcg_2023/fmcg-header.jpg 160w 96h,https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_60,h_36/statamic/clear-channel-v3-kbuild-production/campaignswelove/fmcg_2023/fmcg-header.jpg 60w 36h" data-sizes="auto" alt="A collage image of advertising campaigns from FMCG brands on various Out of Home formats" class="absolute top-0 left-0 right-0 bottom-0 w-full h-full object-cover object-center lazyload" loading="lazy"> <div class="absolute w-full h-full opacity-0 group-hover:opacity-100 transition-opacity"> <div class="absolute inset-0 w-full h-full opacity-30 bg-blue"></div> </div> </div> <div class="my-40 flex flex-col justify-between"> <h3 class="text-lg font-display">2023’s best FMCG ads in Out of Home</h3> <div class="mt-20 flex items-center justify-between"> <div class="text-sm"> January 8th, 2024 / <span 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7.34027 4.7308 7.02369 4.53553 6.82843L1.70711 4L4.53553 1.17157C4.7308 0.976311 4.7308 0.659728 4.53553 0.464466C4.34027 0.269204 4.02369 0.269204 3.82843 0.464466L0.646446 3.64645ZM11 3.5L1 3.5L1 4.5L11 4.5L11 3.5Z" fill="currentColor"/> </svg> </div> </div> </div> </a> </div> </div> <div class="w-full sm:w-7/14 fade-in-0-5 | js-visible"> <div class="col w-full mb-40 group"> <a href="/latest/clear-channel-launches-neurodiversity-awareness-campaign" class="flex flex-col h-full"> <div class="block aspect-ratio-post relative bg-blue overflow-hidden image-zoom"> <img width="650" height="650" src="https://res.cloudinary.com/parallax-agency/image/upload/c_fill,q_70,f_auto,w_1080,h_650/statamic/clear-channel-v3-kbuild-production/latest/news2023/strongbow_billingsgate_adhd.jpg" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" 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