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col-xs-12 col-sm-4 col-md-4 col-lg-4 site-logo__grid "> <div class="region-header-col-1"> <div class="site-logo__grid"> <a class="site-logo" href="/" title="Home" rel="home"> <img class="site-logo___image" src="/sites/default/files/CWB3.png" alt="Home" /> </a> </div> </div> </div> <div class="header-col_2 col-sm-7 col-lg-7"> </div> <div class="header-col_3 col-xs-0 col-sm-1"> <div class="region-header-col-3"> <div id="block-responsivemenumobileicon" class="responsive-menu-toggle-wrapper responsive-menu-toggle block block--responsive-menu-mobile-icon"> <div class="block__content"> <div class="site-mobile__grid"> <a id="toggle-icon" class="toggle responsive-menu-toggle-icon" title="Menu" href="#off-canvas"> <span class="icon"></span><span class="label">Menu</span> </a> </div> </div> </div> </div> </div> </div> </div> </header> <div class="region-midline"> <div class="views-element-container block block-views block-views-blockalerts-cwb-alerts-ticker" id="block-views-block-alerts-cwb-alerts-ticker"> <div class="ticker-label ticker-component"><h2>Latest</h2></div> <div class="ticker-content ticker-component"> <div class="content"> <div><div class="cwb-alerts--ticker view view--alerts view--display-cwb_alerts_ticker js-view-dom-id-8e4dc0801e212f415174585e7379eb46908009a7c703a2a4149f515a98d1dd8d"> <div class="view__content"> <div class="item-list"> <ul class="list-none ticker-list"> <li class="ticker-row alert-level-info hidden" id="ticker-item-1"><span class="alert-message" data-index="1"><p>Learn how you can upgrade your site to CWB 3.0.</p></span></li> </ul> </div> </div> </div> </div> </div> </div> <div class="ticker-pager ticker-component"> <a class="ticker-pager-prev" title="Previous news item"><i class="material-icons circle-overlay"></i></a> <span class="ticker-count"> </span> <a class="ticker-pager-next" title="Next news item"><i class="material-icons circle-overlay"></i></a> </div> </div> </div> <div class="tsecolors"> <div class="col-md-3 tsered"></div> <div class="col-md-3 tseblue"></div> <div class="col-md-3 tseorange"></div> <div class="col-md-3 tsegreen"></div> </div> <div class="region-main-navigation"> <div id="block-mainnavigation" class="block block--main-navigation"> <div class="block__content"> <div class="tb-megamenu tb-megamenu-main" role="navigation" aria-label="Main navigation"> <button data-target=".nav-collapse" data-toggle="collapse" class="btn btn-navbar tb-megamenu-button" type="button"> <i class="fa fa-reorder"></i> </button> <div class="nav-collapse always-show"> <ul class="tb-megamenu-nav nav level-0 items-5" role="list" > <li class="tb-megamenu-item level-1 mega dropdown" data-id="menu_link_content:bd7449b7-bad1-4a3c-b89f-d0249e93eb0f" data-level="1" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Help Center" aria-level="1" > <span class="dropdown-toggle tb-megamenu-no-link" aria-expanded="false" tabindex="0"> Help Center <span class="caret"></span> </span> <div class="tb-megamenu-submenu dropdown-menu mega-dropdown-menu nav-child" data-class="" data-width="500" style="width: 500px;" role="list"> <div class="mega-dropdown-inner"> <div class="tb-megamenu-row row-fluid"> <div class="tb-megamenu-column span6 mega-col-nav" data-class="" data-width="6" data-hidewcol="0" id="tb-megamenu-column-1"> <div class="tb-megamenu-column-inner mega-inner clearfix"> <ul class="tb-megamenu-subnav mega-nav level-1 items-1" role="list"> <li class="tb-megamenu-item level-2 mega mega-group" data-id="menu_link_content:134e7eef-1209-4673-8b3b-735cd60e6852" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="1" data-hidewcol="0" data-hidesub="0" data-label="Getting Started" aria-level="2" > <span class="mega-group-title tb-megamenu-no-link" aria-expanded="false" tabindex="0"> Getting Started <span class="caret"></span> </span> <div class="tb-megamenu-submenu mega-group-ct nav-child" data-class="" data-width="" role="list"> <div class="mega-dropdown-inner"> <div class="tb-megamenu-row row-fluid"> <div class="tb-megamenu-column span12 mega-col-nav" data-class="" data-width="12" data-hidewcol="0" id="tb-megamenu-column-2"> <div class="tb-megamenu-column-inner mega-inner clearfix"> <ul class="tb-megamenu-subnav mega-nav level-2 items-12" role="list"> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:2f948040-f6c3-4f4a-9435-67571d1281fd" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="How Does it Work?" aria-level="3" > <a href="/how-does-it-work" > How Does it Work? </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:cbc1b366-81cd-49f6-b8cb-0fe334bf46d3" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="What&#039;s Included" aria-level="3" > <a href="/whats-included-your-membership" > What's Included </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:d8f7d657-8902-4c08-827a-95e9483009c4" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Sign-up" aria-level="3" > <a href="/sign-up" > Sign-up </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:10832842-0275-46a6-8ab8-237d5ca9963a" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Site Examples" aria-level="3" > <a href="/site-examples" > Site Examples </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:346342a0-fdc9-41f0-9d06-f6ebaecda106" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Best Practice" aria-level="3" > <a href="/best-practice" > Best Practice </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:ff282985-7f32-4224-b441-ac1aecd487cb" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Free to Use Images and Icons" aria-level="3" > <a href="/free-use-images-and-icons" > Free to Use Images and Icons </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:2444d3cb-8198-4fb0-8424-b73921f96d21" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Private Sites" aria-level="3" > <a href="/private-sites" > Private Sites </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:10b5f5fa-57d1-4cbf-9c0e-31f0727461ca" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="FAQ" aria-level="3" > <a href="/frequently-asked-questions" > FAQ </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:6e8a4bc5-0c7b-4b41-af2c-e9a9649ea215" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="" aria-level="3" > <a href="/accessibility-platform" > Accessibility Platform </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:c54ee158-6376-4547-8045-5e27c6c922be" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Launch Promotions" aria-level="3" > <a href="/launch-promotions" > Launch Promotions </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:8c1a17ac-c083-4b9c-8f86-0fbd6b8edf7f" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Website Security" aria-level="3" > <a href="/website-security" > Website Security </a> </li> </ul> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="tb-megamenu-column span6 mega-col-nav" data-class="" data-width="6" data-hidewcol="" id="tb-megamenu-column-3"> <div class="tb-megamenu-column-inner mega-inner clearfix"> <ul class="tb-megamenu-subnav mega-nav level-1 items-1" role="list"> <li class="tb-megamenu-item level-2 mega mega-group" data-id="menu_link_content:18d8c24c-14d0-406d-9256-fa68bf5a85d6" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="1" data-hidewcol="0" data-hidesub="0" data-label="Support" aria-level="2" > <span class="mega-group-title tb-megamenu-no-link" aria-expanded="false" tabindex="0"> Support <span class="caret"></span> </span> <div class="tb-megamenu-submenu mega-group-ct nav-child" data-class="" data-width="" role="list"> <div class="mega-dropdown-inner"> <div class="tb-megamenu-row row-fluid"> <div class="tb-megamenu-column span12 mega-col-nav" data-class="" data-width="12" data-hidewcol="0" id="tb-megamenu-column-4"> <div class="tb-megamenu-column-inner mega-inner clearfix"> <ul class="tb-megamenu-subnav mega-nav level-2 items-10" role="list"> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:5dcad6c8-9365-4bf8-98ee-feb871682376" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Contact Us" aria-level="3" > <a href="/contact-us" > Contact Us </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:0b1f51c1-5db3-4930-a018-948f7d000e1f" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Training Videos" aria-level="3" > <a href="/training-videos" > Training Videos </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:a379d9f3-0715-40e2-a771-10ea87d396e4" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="User Manual" aria-level="3" > <a href="/user-manual" > User Manual </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:d0031f65-bd00-472b-bbfb-e0e33f33a75b" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Webform Style Guide" aria-level="3" > <a href="/webform-style-guide" > Webform Style Guide </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:9863e98e-f651-4d67-81de-6f573d335f71" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="SSL Certificates" aria-level="3" > <a href="/ssl-certificates" > SSL Certificates </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:501112eb-d9ea-4f15-a348-732f4098a97f" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="CWB Versions" aria-level="3" > <a href="/cwb-versions" > CWB Versions </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:50cb9d07-953f-4f20-b8df-679bd2ca8261" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Custom Block Components" aria-level="3" > <a href="/custom-block-components" > Custom Block Components </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:f7438ed0-af3a-4f22-83ff-731e8bb2b0f7" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Style Guide" aria-level="3" > <a href="/style-guide" > Style Guide </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:512f940c-d138-4399-a774-714379d049f3" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="After Hours Support" aria-level="3" > <a href="/after-hours-support" > After Hours Support </a> </li> <li class="tb-megamenu-item level-3 mega" data-id="menu_link_content:63808e38-e16a-4dd7-be0c-2af1fbc8687c" data-level="3" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="" aria-level="3" > <a href="/disaster-recovery" > Disaster Recovery </a> </li> </ul> </div> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="tb-megamenu-item level-1 mega dropdown" data-id="menu_link_content:89468f66-f735-4fe2-9f3a-7af7c1a7c872" data-level="1" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Services" aria-level="1" > <span class="dropdown-toggle tb-megamenu-no-link" aria-expanded="false" tabindex="0"> Services <span class="caret"></span> </span> <div class="tb-megamenu-submenu dropdown-menu mega-dropdown-menu nav-child" data-class="" data-width="" role="list"> <div class="mega-dropdown-inner"> <div class="tb-megamenu-row row-fluid"> <div class="tb-megamenu-column span12 mega-col-nav" data-class="" data-width="12" data-hidewcol="0" id="tb-megamenu-column-5"> <div class="tb-megamenu-column-inner mega-inner clearfix"> <ul class="tb-megamenu-subnav mega-nav level-1 items-3" role="list"> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:e889d8f8-451d-42de-941c-27a6cf956fa6" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Design Solutions" aria-level="2" > <a href="/design-solutions" > Design Solutions </a> </li> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:c366d99e-92a0-4fb7-879e-d0d398e8df16" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Website Packages" aria-level="2" > <a href="/website-packages" > Website Packages </a> </li> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:3aed86fb-ab8f-4c9b-af3a-bed54c9564f4" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Request A Quote" aria-level="2" > <a href="/my-cwb-quote" > Request A Quote </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="tb-megamenu-item level-1 mega dropdown" data-id="menu_link_content:0c15c2b2-d337-48c9-91db-f832a5356f53" data-level="1" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Default Pages" aria-level="1" > <span class="dropdown-toggle tb-megamenu-no-link" aria-expanded="false" tabindex="0"> Default Pages <span class="caret"></span> </span> <div class="tb-megamenu-submenu dropdown-menu mega-dropdown-menu nav-child" data-class="" data-width="250" style="width: 250px;" role="list"> <div class="mega-dropdown-inner"> <div class="tb-megamenu-row row-fluid"> <div class="tb-megamenu-column span12 mega-col-nav" data-class="" data-width="12" data-hidewcol="0" id="tb-megamenu-column-6"> <div class="tb-megamenu-column-inner mega-inner clearfix"> <ul class="tb-megamenu-subnav mega-nav level-1 items-5" role="list"> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:ab084b75-c09f-49b5-914f-9ae88924afa5" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Demo Homepage" aria-level="2" > <a href="/example-homepage-layout" > Demo Homepage </a> </li> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:217d9bdb-010c-4926-9943-9806ebb8b053" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Touchstone Energy Cooperatives" aria-level="2" > <a href="/touchstone-energy-cooperatives" > Touchstone Energy Cooperatives </a> </li> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:a9d0a811-8a27-44b7-a9db-7ab76c7e9a51" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Co-op Connections Savings" aria-level="2" > <a href="/co-op-connections-savings" > Co-op Connections Savings </a> </li> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:0de2f2c2-0c04-4e17-a60d-3dcd0fcb47fd" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Touchstone Energy Savings" aria-level="2" > <a href="/touchstone-energy-savings" > Touchstone Energy Savings </a> </li> <li class="tb-megamenu-item level-2 mega" data-id="menu_link_content:0e49f28c-b530-44a4-b2e7-0f622397a0af" data-level="2" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Safety Quiz" aria-level="2" > <a href="/safety-quiz" > Safety Quiz </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="tb-megamenu-item level-1 mega" data-id="menu_link_content:ee2535a4-2cbe-443b-8d82-feb9f4cc64a2" data-level="1" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="" aria-level="1" > <a href="/Posts" > News </a> </li> <li class="tb-megamenu-item level-1 mega" data-id="menu_link_content:001ee901-10af-4147-b970-2dd09b04c2c3" data-level="1" data-type="menu_item" data-class="" data-xicon="" data-caption="" data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="Subscribe" aria-level="1" > <a href="/subscribe" > Subscribe </a> </li> </ul> </div> </div> </div> </div> </div> <div class="region-page-title"> <div class="page-title"> <h1><span> Top 4 Website Navigation Tips to Better Serve Your Members </span> </h1> </div> <div id="block-media" class="block block--media"> <div class="block__content"> </div> </div> </div> <main id="main" class="main" role="main" tabindex="-1"> <div id="wrapper"> <div class="l-constrain--no-padding"> <div class="l-sidebars"> <div class="l-sidebars__full"> <div class="region-preface"> </div> </div> <div class="l-sidebars__main"> <div class="region-content"> <div data-drupal-messages-fallback class="hidden"></div><article data-history-node-id="140" class="node node--type-news node--view-mode-full clearfix node--promoted"> <div> <div class="panel-display moscone-flipped clearfix"> <div class="container-fluid"> <div class="row"> <div class="col-md-12 radix-layouts-header panel-panel"> <div class="panel-panel-inner"> <div class="block-region-header"><div class="block block--title"> <div class="block__content"> <span>Top 4 Website Navigation Tips to Better Serve Your Members</span> </div> </div> <div class="block block--hero-background-position-bottom"> <div class="block__content"> <style type="text/css"> <![CDATA[/* ><!]]>*/ </style> </div> </div> </div> </div> </div> </div> <div class="row"> <div class="col-md-8 radix-layouts-content panel-panel"> <div class="panel-panel-inner"> <div class="block-region-contentmain"><div class="block block--date-published"> <div class="block__content"> Tuesday | December 5, 2023 </div> </div> <div class="block block--card-content"> <div class="block__content"> <h2>1. Reduce Your Top-Level Navigation Links</h2> <p data-sourcepos="3:1-3:108">While your cooperative website has numerous pages, not all deserve a spot in your primary navigation. Choose the <strong>5-7 most crucial pages</strong> to ensure optimal user experience and search engine optimization (SEO) benefits.</p> <p data-sourcepos="5:1-5:16"><strong>Why 5-7 pages?</strong></p> <ul data-sourcepos="7:1-7:151"><li data-sourcepos="7:1-7:151"><strong>SEO:</strong> Google prioritizes your homepage. Links from it transfer "authority" to interior pages, but only partially. Fewer navigation links mean more authority flows to each, boosting your SEO.</li> <li data-sourcepos="8:1-8:125"><strong>User experience:</strong> Processing information overload is cognitively demanding. Users tend to skip over menus with more than seven items, potentially missing valuable information.</li> </ul><p data-sourcepos="10:1-10:138">By focusing on a concise and user-friendly navigation structure, you can improve both SEO and user experience on your cooperative website.</p> <p data-sourcepos="10:1-10:138"><strong>Tip:</strong> Instead of linking to pages, you can use non-linkable categories in <a href="https://www.coopwebbuilder3.com" rel=" noopener" target="_blank">Co-op Web Builder</a> to organize your menu into columns or sections of member information. See an example of this treatment at <a href="https://www.siouxvalleyenergy.com/" rel=" noopener" target="_blank">Sioux Valley Energy</a>.</p> <p data-sourcepos="10:1-10:138"><strong>Best-in-Class Examples: </strong><a href="https://cwpower.com/" rel=" noopener" target="_blank">Crow Wing Power</a> did an amazing job condensing their navigation into digestible sections. Another great example can be see at <a href="https://unitedfiber.com/" rel=" noopener" target="_blank">United Fiber</a>, who boasts a navigation that best organizes services and support offerings.</p> <ul></ul><h2>2. Serial Position Effect </h2> <p data-sourcepos="3:1-3:44">The Power of First and Last Impressions.</p> <p data-sourcepos="5:1-5:347">Users remember the first and last items in a list best, known as the <a href="https://www.simplypsychology.org/primacy-recency.html" rel=" noopener" target="_blank">serial position effect</a>. Leverage this phenomenon in your designs by placing crucial elements at the beginning or end of lists, top or bottom of pages, or far left or right for maximum visibility. Keep lists concise and utilize consistent icon placement for intuitive navigation.</p> <p><strong>Best-in-Class Example:</strong> <a href="https://demco.org/" rel=" noopener" target="_blank">DEMCO</a> launched a new <a href="https://www.coopwebbuilder3.com">Co-op Web Builder</a> site (<a href="https://demco.org/" rel=" noopener" target="_blank">https://demco.org/</a>) with a mega multi-column menu with great organization, following the serial position effect methodology for the top level links.</p> <h2>3. Techniques to Refine Menu Link Options</h2> <p>Crafting the perfect main navigation menu can be daunting, especially for cooperative websites with diverse or extensive amounts of content. To simplify the process, consider reading about these two user-centric techniques and modifying your navigation experience to best support your member experience on your website.</p> <ul><li><a href="https://www.monsterinsights.com/how-to-conduct-a-user-flow-analysis-in-google-analytics/" rel=" noopener" target="_blank"><b>Path Exploration Report (Google Analytics 4)</b></a><br /> The page exploration report is a report that shows you how your users flow through your site, where they get stuck, and where they most commonly go next after visiting a page. <a href="https://www.monsterinsights.com/how-to-conduct-a-user-flow-analysis-in-google-analytics/" rel=" noopener" target="_blank">Learn how to set this report up for your own website</a>.<br /> </li> <li><a href="https://careerfoundry.com/en/blog/ux-design/what-is-card-sorting/" rel=" noopener" target="_blank"><strong>Card Sorting</strong></a><br /> Card sorting is a powerful tool for shaping website design by revealing how users expect information to be grouped and navigated. By leveraging card sorting, you can ensure your cooperative's website navigation aligns with member expectations and fosters a smooth and efficient user experience. <a href="https://careerfoundry.com/en/blog/ux-design/what-is-card-sorting/" rel=" noopener" target="_blank">Lean more about card sorting.</a></li> </ul><p><strong>Best-in-Class Example:</strong> <a href="https://www.myrec.coop" rel=" noopener" target="_blank">Rappahannock Electric Cooperative</a> conducted in-depth research, including path exploration and member surveys, to optimize the layout of their navigation menu, call to action areas, and key member services.</p> <h2>4. Ensure visitors can reach any page, from any page</h2> <p data-sourcepos="3:1-3:137">Remember, not everyone arrives at your website through the homepage. Therefore, ensure seamless navigation from any page to any other. This means:</p> <ul data-sourcepos="5:1-5:152"><li data-sourcepos="5:1-5:152"><strong>Consistent menu accessibility:</strong> Make your menu accessible on every page, with the same design and location across the website for user familiarity.</li> <li data-sourcepos="6:1-6:85"><strong>Menu completeness:</strong> Include all essential pages within the menu for easy access.</li> <li data-sourcepos="7:1-7:76"><strong>Strategic anchor links:</strong> For lengthy content like blog posts or landing pages, implement anchor links strategically placed at the top or throughout the text. These links allow users to jump directly to relevant sections, enhancing their experience and saving them time.</li> <li data-sourcepos="7:1-7:76"><strong>Breadcrumbs:</strong> Allow members to easily go back to a parent page, without interacting with the menu directly. It's a perfect example of offering an alternative method to make navigation easier.</li> </ul><p><strong>Best-in-Class Example: </strong>Setting anchor points on pages is easy with <a href="https://www.coopwebbuilder3.com">Co-op Web Builder</a>. Check out how <a href="https://www.cobbemc.com/my-account" rel=" noopener" target="_blank">Cobb EMC</a> utilizes this navigational strategy to their advantage to enhance member experience.</p> <p> </p> </div> </div> <div class="block block--accessible-and-secure"> <div class="block__content"> <div> <div class="paragraph paragraph--type--bp-columns paragraph--view-mode--default paragraph--id--763 paragraph--color paragraph--color--rgba-bluegrey-slight"> <div class="paragraph__column"> <div class="paragraph--type--bp-columns__1col"> <div> <div class="paragraph paragraph--type--bp-simple paragraph--view-mode--default paragraph--id--762"> <div class="paragraph__column"> <h2 class="text-align-center">All Co-op Web Builder sites are</h2> <h2 class="text-align-center">WCAG 2.1 AA compliant and include</h2> <h2 class="text-align-center"><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="0281ff3e-6722-4bf2-a97b-b76e5260c8ef" href="/accessibility-platform">our AI Accecssibility Platform</a>.</h2> <h3 class="text-align-center"><br /> Learn more about how Co-op Web Builder can help your website today.</h3> <p class="text-align-center"><a class="button" data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="7979b64c-f6fa-4ad5-88e8-9c19cdcf836f" href="/sign-up">Get Started</a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col-md-4 radix-layouts-sidebar panel-panel"> <div class="panel-panel-inner"> <div class="block-region-sidebar"><div class="block block--paragraph-blocks"> <div class="block__content"> <div> <div class="paragraph paragraph--type--bp-image paragraph--view-mode--default paragraph--id--761"> <div class="paragraph__column"> <a href="https://www.central.coop"> <img loading="lazy" src="/sites/default/files/2023-12/cenrtral-mobile-menu.jpg" width="866" height="1722" alt="Central.coop mobile menu navigation" typeof="foaf:Image" class="img-responsive" /> </a> </div> </div> </div> </div> </div> <div class="block block--central-menu"> <div class="block__content"> <blockquote> <p><strong>Co-op Web Builder's responsive menu empowered <a href="https://www.central.coop" rel=" noopener" target="_blank">Central Electric Cooperative</a> to deliver a mobile-friendly navigation experience.</strong> By employing larger text sizes for primary links and gradually scaling down for deeper levels, they implemented a best practice that enhances user engagement and information discovery on mobile devices.</p> </blockquote> </div> </div> </div> </div> </div> </div> <div class="row"> <div class="col-md-12 radix-layouts-footer panel-panel"> <div > </div> </div> </div> </div> </div> </div> </article> </div> </div> </div> </div> </div> </main> <div class="footer-back_to_top l-constrain--no-padding"> <span class="footer-back_to_top__strip"><a href="#top" onclick="scrollToTop();return false">Back to Top</a></span> </div> <footer class="footer 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