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<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>SEO Archives - Post Control Marketing</title> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="pingback" href="https://www.postcontrolmarketing.com/xmlrpc.php"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <link rel="canonical" href="https://www.postcontrolmarketing.com/tag/seo/" /> <link rel="next" href="https://www.postcontrolmarketing.com/tag/seo/page/2/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="SEO Archives - Post Control Marketing" /> <meta property="og:url" content="https://www.postcontrolmarketing.com/tag/seo/" /> <meta property="og:site_name" content="Post Control Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.postcontrolmarketing.com/tag/seo/","url":"https://www.postcontrolmarketing.com/tag/seo/","name":"SEO Archives - Post Control Marketing","isPartOf":{"@id":"https://www.postcontrolmarketing.com/#website"},"primaryImageOfPage":{"@id":"https://www.postcontrolmarketing.com/tag/seo/#primaryimage"},"image":{"@id":"https://www.postcontrolmarketing.com/tag/seo/#primaryimage"},"thumbnailUrl":"https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2018/04/Tools.jpg?fit=635%2C339&ssl=1","breadcrumb":{"@id":"https://www.postcontrolmarketing.com/tag/seo/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.postcontrolmarketing.com/tag/seo/#primaryimage","url":"https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2018/04/Tools.jpg?fit=635%2C339&ssl=1","contentUrl":"https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2018/04/Tools.jpg?fit=635%2C339&ssl=1","width":635,"height":339},{"@type":"BreadcrumbList","@id":"https://www.postcontrolmarketing.com/tag/seo/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.postcontrolmarketing.com/"},{"@type":"ListItem","position":2,"name":"SEO"}]},{"@type":"WebSite","@id":"https://www.postcontrolmarketing.com/#website","url":"https://www.postcontrolmarketing.com/","name":"Keith A. Quesenberry","description":"Insights for Digital First, Consumer Centric Marketing","publisher":{"@id":"https://www.postcontrolmarketing.com/#/schema/person/06fdcc92138e8d0bf2b604a55ae98840"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.postcontrolmarketing.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https://www.postcontrolmarketing.com/#/schema/person/06fdcc92138e8d0bf2b604a55ae98840","name":"K. Quesenberry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.postcontrolmarketing.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/b74afefdd05ba69d1ea5664b8a365c3b?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/b74afefdd05ba69d1ea5664b8a365c3b?s=96&d=mm&r=g","caption":"K. Quesenberry"},"logo":{"@id":"https://www.postcontrolmarketing.com/#/schema/person/image/"},"description":"I'm a Professor of Marketing, researcher, and author with Messiah University who has taught graduate and undergraduate courses at Johns Hopkins University, Temple University, and West Virginia University. Quesenberry spent 17 years in the marketing and advertising field as an associate creative director and copywriter at ad agencies such as BBDO and Arnold Worldwide, creating strategies and campaigns for startups to Fortune 500 brands including Delta Airlines, PNC, Campbell’s, and Hershey. My research has appeared in Harvard Business Review, New York Times, The New Yorker, Entrepreneur, Advertising Age, and PRWeek. His research has been published in the Journal of Interactive Marketing, the Journal of Current Issues & Research in Advertising, the Journal of Marketing Theory and Practice, and the International Journal of Integrated Marketing Communications. I've presented my research at national conferences for the American Marketing Association, the American Academy of Advertising, and the Association for Education in Journalism and Mass Communication. My ad campaigns have earned awards such as the One Show, National ADDYs, and London International Awards, and have been featured in the trade publications Ad Age, Adweek, Brandweek, and Lurzer’s International Archive. My social media campaigns have been recognized by the industry, including a PRSA (Public Relations Society of America) Bronze Anvil for word-of-mouth and an OMMA (Online Media, Marketing, and Advertising) Award. I've been a contributing author to Harvard Business Review, PR Week, and Social Media Today and I'm currently a regular contributor to Entrepreneur. I'm the author of the book Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution and co-author with Michael K. Coolsen of the book Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape. Visit me at www.linkedin.com/in/keithquesenberry Of course there is more to life than this - John 8:32. I also am a proud husband and father and crazy enough to love running marathons.","sameAs":["http://about.me/Keith_A_Quesenberry","www.linkedin.com/in/keithquesenberry","https://x.com/Kquesen"]}]}</script>  <link rel='dns-prefetch' href='//secure.gravatar.com' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='dns-prefetch' href='//v0.wordpress.com' /> <link rel='dns-prefetch' href='//jetpack.wordpress.com' /> <link rel='dns-prefetch' href='//s0.wp.com' /> <link rel='dns-prefetch' href='//public-api.wordpress.com' /> <link rel='dns-prefetch' href='//0.gravatar.com' /> <link rel='dns-prefetch' href='//1.gravatar.com' /> <link rel='dns-prefetch' href='//2.gravatar.com' /> <link rel='dns-prefetch' href='//i0.wp.com' /> <link rel='dns-prefetch' href='//widgets.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Post Control Marketing » Feed" href="https://www.postcontrolmarketing.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Post Control Marketing » Comments Feed" href="https://www.postcontrolmarketing.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="Post Control Marketing » SEO Tag Feed" href="https://www.postcontrolmarketing.com/tag/seo/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.postcontrolmarketing.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! 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<a class="skip-link screen-reader-text" href="#content">Skip to content</a> <header id="masthead" class="site-header" role="banner"> <div class="site-branding"> <a href="https://www.postcontrolmarketing.com/" class="site-logo-link" rel="home" itemprop="url"></a> <h1 class="site-title"><a href="https://www.postcontrolmarketing.com/" rel="home">Post Control Marketing</a></h1> <h2 class="site-description">Insights for Digital First, Consumer Centric Marketing</h2> </div> <nav id="site-navigation" class="main-navigation" role="navigation"> <button class="menu-toggle">Menu</button> <div class="menu-resources-container"><ul id="menu-resources" class="menu"><li id="menu-item-3469" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-3469"><a href="https://www.postcontrolmarketing.com">Home</a></li> <li id="menu-item-2345" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2345"><a 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tag-content-marketing tag-crm tag-customer-relationship-management tag-digital-marketing tag-email-marketing tag-facebook tag-free-tools tag-imc tag-inbound-marketing tag-influencer-marketing tag-integrated-marketing-communication tag-keith-a-quesenberry tag-keith-quesenberry tag-marketing tag-mobile-marketing tag-native-advertising tag-online-advertising tag-ppc tag-pr tag-public-relations tag-search-marketing tag-seo tag-social-media-strategy tag-twitter tag-viral-video tag-website-development"> <header class="entry-header"> <h1 class="entry-title"><a href="https://www.postcontrolmarketing.com/16-free-tools-digital-social-media-marketing/" rel="bookmark">16 Free Tools for Digital and Social Media Marketing.</a></h1> </header> <div class="entry-thumbnail"> <img width="635" height="300" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2018/04/Tools.jpg?resize=635%2C300&ssl=1" class="attachment-penscratch-featured size-penscratch-featured wp-post-image" alt="" decoding="async" fetchpriority="high" /> </div> <div class="entry-meta"> <span class="posted-on"><a href="https://www.postcontrolmarketing.com/16-free-tools-digital-social-media-marketing/" rel="bookmark"><time class="entry-date published" datetime="2018-04-12T18:44:22-04:00">April 12, 2018</time><time class="updated" datetime="2024-01-18T06:48:37-05:00">January 18, 2024</time></a></span><span class="byline"><span class="sep"> ~ </span><span class="author vcard"><a class="url fn n" href="https://www.postcontrolmarketing.com/author/kquesen/">K. Quesenberry</a></span></span> <span class="sep"> ~ </span><span class="comments-link"><a href="https://www.postcontrolmarketing.com/16-free-tools-digital-social-media-marketing/#respond">Leave a comment</a></span> </div> <div class="entry-content"> <p>Are you looking for ways to improve and practice digital and social media marketing? Below is a list of valuable free online tools you can use now to test and learn various digital and social media strategies and tactics.</p> <p><a href="https://wp.me/p4FGNg-1wG" target="_blank" rel="noopener">Click here</a> for an updated list of free tools & resources.</p> <p><a href="https://postcontrolmarketing.com/links"><img data-recalc-dims="1" decoding="async" class="wp-image-3861 size-full" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2018/04/Tools.jpg?resize=635%2C339" alt="" width="635" height="339" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2018/04/Tools.jpg?w=635&ssl=1 635w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2018/04/Tools.jpg?resize=300%2C160&ssl=1 300w" sizes="(max-width: 635px) 100vw, 635px" /></a></p> <p><strong>1. Google Trends (<a href="https://trends.google.com/trends/" target="_blank" rel="noopener noreferrer">trends.google.com/trends</a>).</strong> You can use Google Trends to identify topic ideas for blogs, websites, social media posts or other online digital content. Brainstorm ideas and then use Google Trends to compare topic options and to optimize content subjects. Look for data such as interest over time, interest by region, related topics, and related queries by category and type of search (Image, Video, News, Shopping).</p> <p><strong>2. Hemingway App (<a href="http://www.hemingwayapp.com/" target="_blank" rel="noopener noreferrer">hemingwayapp.com</a>).</strong> Clear, concise, and easy to read copy is essential to effective online writing for websites, email, social media posts and content marketing. Copy and paste your writing into this tool to identify areas for improvement including sentence readability, complicated phrases and words, over use of adverbs and adjectives, and passive voice. This can be great in a draft stage, but be careful not to lose your voice by over simplifying. You don’t have to follow all the recommendations.</p> <p><strong>3. SEO Analyzer (<a href="https://neilpatel.com/seo-analyzer/" target="_blank" rel="noopener noreferrer">neilpatel.com/seo-analyzer</a>).</strong> Search Engine Optimization is important to draw search traffic to your online content. This tool analyzes an existing website and up to two competitors. It provides scores and recommendations in key areas such as keywords, key phrases (long tail), alt tags, heading tags, meta descriptions, speed, back links, and indexed pages.</p> <p><strong>4. Google Competitor Research (<a href="https://www.google.com/" target="_blank" rel="noopener noreferrer">www.google.com</a>).</strong> Search marketing is important to digital strategy. Get insight into keywords and ad copy with competitor research in Google search. First, try different keyword phrases to determine which are used when people are looking to buy (commercial intent) or to learn about a topic (informational intent). Next, get alternative keyword ideas by scrolling to the bottom to see “Searches related to …” Then, view the ad formats, copy and landing pages competitors are using. For more see Gary Victory’s post on the <a href="https://blog.kissmetrics.com/9-ppc-tools/" target="_blank" rel="noopener noreferrer">Kissmetrics Blog.</a></p> <p><strong>5. Answer The Public (<a href="https://answerthepublic.com/" target="_blank" rel="noopener noreferrer">answerthepublic.com</a>).</strong> The challenge of Content Marketing and Public Relations is to know what to create. Answer the Public provides auto suggest results based on Google and Bing data. Enter a keyword and get questions people are asking based on the Five Ws of journalism and more (who, what, where, when, why, how, are, can, will). It also provides lists of related prepositions, comparisons and topics. There is a graphical interface and you can download results in a CSV file.</p> <p><strong>6. Zurmo (<a href="http://demo.zurmo.com/demos/stable/app/index.php/zurmo/default/login" target="_blank" rel="noopener noreferrer">demo.zurmo.com/demos/stable/app/index.php/zurmo/default/login</a>).</strong> Customer Relationship Management holds other digital efforts together. Have you wondered what it is like to work within an online CRM system if you don’t have one? Zurmo provides a live demo of their open source CRM application with social integration. Filled with test data, you can find an active customer email list, create a task for a follow up, create an opportunity, schedule a meeting, search a leads list, find opportunities, and add a note to colleagues.</p> <p><strong>7. Banner Sketch (<a href="http://www.bannersketch.eu/" target="_blank" rel="noopener noreferrer">bannersketch.eu</a>).</strong> Display advertising can be an important way to increase sales, improve brand awareness and raise share of voice. Banner Sketch is a free web banner ad generator. Select your size and shape, choose colors and background, enter text and frame, add a border and color, and create the banner. The tool supports both moving (gif) and stationary banners with templates and allows you to upload your own photos.</p> <p><strong>8. Viral Video Chart (<a href="http://adage.com/section/the-viral-video-chart/674" target="_blank" rel="noopener noreferrer">adage.com/section/the-viral-video-chart/674</a>).</strong> Viral Advertising Videos can be a successful part of a digital and social media strategy. But how do you know what will go viral? While there are no guarantees you can see what has worked in the past and what is working right now. <em>Ad Age’s</em> Viral Video Chart tracks the weekly top viral videos by total social media views provided by Visible Measures.</p> <p><strong>9. Headline Analyzer (<a href="https://coschedule.com/headline-analyzer" target="_blank" rel="noopener noreferrer">coschedule.com/headline-analyzer</a>).</strong> Headlines drive traffic, shares, search results and opens. Use CoSchedule’s Headline Analyzer to improve headlines for websites, blogs, social media posts and email subject lines. After a free sign up, analysis includes word balance of common, uncommon, emotional and power words. It also analyzes length, keywords and sentiment with suggested improvements and provides Google search and email subject line previews.</p> <p><strong>10. Likealyzer (<a href="https://likealyzer.com/?lang=en" target="_blank" rel="noopener noreferrer">likealyzer.com/</a>).</strong> Do you want some insights into what works for brands on Facebook? Metlwater has created Likealyzer to analyze Facebook brand performance by front page, about, activity, response and engagement. Scores are provided for each category along with specific recommendations and similar pages for brand competitor comparison. Valuable summaries include posts per day, average post length, pages liked, number of events and number of native videos. Also see response rate, response time, people talking about this, total page likes and engagement rate.</p> <p><strong>11. Followerwonk (<a href="https://moz.com/followerwonk/" target="_blank" rel="noopener noreferrer">moz.com/followerwonk</a>).</strong> Followerwonk is a Twitter tool created by Moz to find, analyze and optimize for social growth. With influencer marketing becoming the fastest growing part of digital and social media this tool can help identify top influencers by bios/profiles. You can also analyze influencer followers and analyze the users they follow. Logging in with your Twitter account provides insights into brand current followers, and provides tracking of new and lost followers.</p> <p><strong>12. Mobile-Friendly Test (<a href="https://search.google.com/test/mobile-friendly" target="_blank" rel="noopener noreferrer">search.google.com/test/mobile-friendly</a>).</strong> Are you looking for a simple way to test if your web page is mobile-friendly? Try Google’s mobile-friendly test site. This tool provides a nice preview of what your website looks like on a mobile device. It also provides details on any issues found with suggestions for improvement.</p> <p><strong>13. SimilarWeb (<a href="https://www.similarweb.com/corp/about/" target="_blank" rel="noopener noreferrer">similarweb.com</a>).</strong> SimilarWeb provides a report on any website with estimates on total visits over time by mobile and desktop, average visit duration, pages per visit, bounce rate, and traffic by country. It also provides traffic by source from direct, referrals, search (organic and paid), social, email and display ad. Within each of these categories you get a look at each source by percentage such as websites for referrals and social media channels for social. SimilarWeb also provides audience interests, visited websites and competitor/similar websites.</p> <p><strong>14. Website Grader (<a href="https://website.grader.com/" target="_blank" rel="noopener noreferrer">website.grader.com</a>).</strong> Website Grader is a tool created by HubSpot to analyze websites for inbound marketing across the categories of performance, SEO, mobile and security. Enter your website and email address and you are sent a customized report for factors such as page size, page requests, and page speed. It also looks at browser caching, page redirects, compression, and render blocking. SEO is analyzed by page titles, meta description, headlines, and site map.</p> <p><strong>15. Psycho-Demographic Profile (<a href="https://applymagicsauce.com/" target="_blank" rel="noopener noreferrer">applymagicsauce.com</a>).</strong> Personalization is an important strategy in digital and social media. This tool gathers information from your Facebook and Twitter accounts to give you a look at the digital footprints you are leaving and what marketers can predict about you from that data. Get ideas about how to target digital and social media content. But also consider the ethical ramifications of accessing and using this behavioral targeting information.</p> <p><strong>16. Native Ad Quiz (<a href="https://www.marketplace.org/2013/12/03/tech/quiz-story-ad" target="_blank" rel="noopener noreferrer">marketplace.org/2013/12/03/tech/quiz-story-ad</a>).</strong> Native Ads have become an important part of digital advertising, content marketing and social media strategy. Test your knowledge in this quiz to determine the difference between journalism stories and advertising stories. Then determine best practices for creating native ads and ensure you follow <a href="https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses" target="_blank" rel="noopener noreferrer">FTC requirements for native advertising</a>.</p> <p>These are just some of the free online tools I have found to be helpful. For a more complete and updated list of over 300 free and paid tools and resources see <a href="https://www.postcontrolmarketing.com/links/" target="_blank" rel="noopener noreferrer">postcontrolmarketing.com/links</a>.</p> <p>For the latest changes in social media strategy consider <a href="https://www.postcontrolmarketing.com/social-media-spending-reaches-record-highs-ask-these-questions-to-ensure-you-have-the-right-strategy/" target="_blank" rel="noopener noreferrer">Asking These Questions To Ensure You Have The Right Social Media Strategy</a> and its a good idea to <a href="https://www.postcontrolmarketing.com/social-media-audit/" target="_blank" rel="noopener noreferrer">Perform A Social Media Audit</a> at least once a year.</p> </div> </article> <article id="post-2715" class="post-2715 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-alexis tag-amazon tag-business-strategy tag-content-marketing tag-cortana tag-digital-marketing tag-echo tag-google-voice tag-how tag-keith-quesenberry-keith-a-quesenberry tag-marketing tag-marketing-strategy tag-microsoft tag-mobile-search tag-natural-language tag-online-search tag-questions tag-search tag-search-engine-optimization tag-seo tag-siri tag-social-media tag-social-media-marketing tag-voice-search tag-what tag-where tag-who tag-why"> <header class="entry-header"> <h1 class="entry-title"><a href="https://www.postcontrolmarketing.com/voice-search-is-exploding-how-this-changes-your-digital-content-and-social-media-marketing-strategies/" rel="bookmark">Voice Search Is Exploding: How This Changes Your Digital, Content And Social Media Marketing Strategies.</a></h1> </header> <div class="entry-thumbnail"> <img width="656" height="300" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?resize=656%2C300&ssl=1" class="attachment-penscratch-featured size-penscratch-featured wp-post-image" alt="Voice Search Digital Content Social Media Marketing Strategy Quesenberry" decoding="async" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?resize=656%2C300&ssl=1 656w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?zoom=2&resize=656%2C300&ssl=1 1312w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?zoom=3&resize=656%2C300&ssl=1 1968w" sizes="(max-width: 656px) 100vw, 656px" /> </div> <div class="entry-meta"> <span class="posted-on"><a href="https://www.postcontrolmarketing.com/voice-search-is-exploding-how-this-changes-your-digital-content-and-social-media-marketing-strategies/" rel="bookmark"><time class="entry-date published" datetime="2016-05-06T05:00:50-04:00">May 6, 2016</time><time class="updated" datetime="2022-12-04T08:14:00-05:00">December 4, 2022</time></a></span><span class="byline"><span class="sep"> ~ </span><span class="author vcard"><a class="url fn n" href="https://www.postcontrolmarketing.com/author/kquesen/">K. Quesenberry</a></span></span> <span class="sep"> ~ </span><span class="comments-link"><a href="https://www.postcontrolmarketing.com/voice-search-is-exploding-how-this-changes-your-digital-content-and-social-media-marketing-strategies/#comments">2 Comments</a></span> </div> <div class="entry-content"> <p>Apple’s launch of the iPhone 4s in 2011 introduced the world to Siri. Since then we’ve had Google Voice, Microsoft Cortana, and Amazon Echo Alexis, but now voice search is poised for rapid growth. <span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwp.me%2Fp4FGNg-HN&text=55%25%20of%20teens%20and%2041%25%20of%20adults%20use%20voice%20search%20more%20than%20once%20a%20day.&via=Kquesen&related=Kquesen' target='_blank'rel="noopener noreferrer">55% of teens and 41% of adults use voice search more than once a day. </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwp.me%2Fp4FGNg-HN&text=55%25%20of%20teens%20and%2041%25%20of%20adults%20use%20voice%20search%20more%20than%20once%20a%20day.&via=Kquesen&related=Kquesen' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Share on X</a></span> <a href="http://www.campaignlive.co.uk/article/1392459/just-say-it-future-search-voice-personal-digital-assistants#" target="_blank" rel="noopener noreferrer">ComScore</a> predicts that by 2020, half of all searches will be voice searches. Businesses can benefit from understanding how this shift will disrupt current search (SEO), content marketing and social media marketing strategies.</p> <p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-large wp-image-2708" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download-1024x576.jpg?resize=656%2C369" alt="Voice Search Digital Content Social Media Marketing Strategy Quesenberry" width="656" height="369" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?w=1312&ssl=1 1312w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2016/05/download.jpg?w=1968&ssl=1 1968w" sizes="auto, (max-width: 656px) 100vw, 656px" /></p> <p><strong>Keyword searching is decreasing so sites optimized to keywords will see a decrease in traffic and engagement.</strong> Voice search sifts behavior from typing in key words or phrases to finding something by asking questions. This goes beyond long tail search strategies where marketers have combined multiple search terms to narrow results on smaller niche audiences. Long tail was in response to people using longer search phrases looking for more specific products and services. In voice search people use their voices to ask questions in full sentences.</p> <p><strong>Consumers are now asking questions of the Internet the way they would a person.</strong> With the growth of voice search, which uses natural language, there is increase in questions as part of the search phrasing. In fact, Search Engine Watch reports the use of search queries starting with “who,” “what,” “where” and “how” has <a href="http://www.campaignlive.com/article/rise-voice-search-means-marketers/1383577" target="_blank" rel="noopener noreferrer">increased by 61% year over year. </a>This makes sense because many people now can use their voice and ask their phones.</p> <p><strong>Marketers must adjust so their content appears as a good answer.</strong> How? Think less keyword stuffing and meta tags and more full sentences and conversational copy. Respond to more natural language questions with more natural language answers – the way you would answer someone in person. Voice search results emphasize quality so you should think less like a marketer with heavy sales messages and more like a publisher or journalist – answering the “W” questions is the basis of writing a good news story. Also, all words become important Purna Virji of <a href="https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better" target="_blank" rel="noopener noreferrer">Moz</a> gives the example that if the search phrase is “What is the cost for gas in my location?”, the words “is,” “the,” “for”, “in” and “my” are filler words. The filler words have nothing to do with a specific product or service, but they increase the words that match a voice query and can improve search placement.</p> <p><strong><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwp.me%2Fp4FGNg-HN&text=Google%20Voice%20search%20has%20doubled%20over%20the%20last%20year.&via=Kquesen&related=Kquesen' target='_blank'rel="noopener noreferrer">Google Voice search has doubled over the last year. </a></span><a href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fwp.me%2Fp4FGNg-HN&text=Google%20Voice%20search%20has%20doubled%20over%20the%20last%20year.&via=Kquesen&related=Kquesen' target='_blank' class='bctt-ctt-btn'rel="noopener noreferrer">Share on X</a></span></strong><strong>How can you take advantage of this trend? Follow the four steps below.</strong></p> <ol> <li><strong>Research the most common questions asked by your target audience.</strong> Search industry, interest and product forums. Search comments on ratings and industry appropriate review sites such as Yelp, Trip Advisor or even Amazon. Search questions and answer sites like Quora and your own Q&A page. Survey front line employees and sales people about most common questions and analyze your own social media accounts for common questions. If you don’t have a Q&A section on your website consider adding one.</li> <li><strong>Search these common questions using voice search and see how the current answers are written.</strong> Use Siri, Google Voice, Cortana, Alexis to see what is currently appearing as the top results. This will help you identify current competition and provide a guideline for how to structure your own answers. Are there answers that are not being given? Concentrate there first, then work your way to trying to overtake competitor’s positions.</li> <li><strong>Create website and social media content that directly answers those questions in simple clear sentences.</strong> Here remember the “who,” “what,” “where” and “how.” Provide clear and direct answers but fill out the information around the direct answers. Once you get the consumer on your site for the direct answer you can expand the topic. Also don’t forget to create content based on variations of the same questions such as how to fix, “how do I fix ____?,” “how do I stop ___?”, or who can fix ____?, “what do I do if ___?” Don’t forget all content that can be searched including blogs and press releases.</li> <li><strong>Consider local voice search.</strong> If you are a business with a physical address you should consider a new element to potential customer questions. Here people may be asking questions based on geo-location such as “where is the nearest BBQ place?,” “where can I get an iPhone charger?”, Who has the closest free wi-fi?” Make sure your business is listed with physical locations in Google+ Local and other geo-location social media sites like Yelp, Foursquare and Facebook. Reviews on sites like Yelp and TripAdviser can also impact these search results.</li> </ol> <p><b>Voice search for product research is increasing. </b>Nearly 50% of people are now using voice search when researching products. If marketers want their products to be found they should start to consider new strategies that emphasize natural language over keywords.</p> <p><strong>Digital and content marketing benefits to voice search optimization:</strong> Optimizing your website, blog and press/media pages with new information in the right structure can help get your content noticed over competitors to drive more traffic from highly qualified leads.</p> <p><strong>Social media marketing benefits to voice search optimization: </strong>Voice search optimized content will draw more engagement because you will be providing answers addressing your target audience’s most common questions. A focus on discovering and answering your target’s questions leads to more valuable and relevant social content that will drive awareness views and shares.</p> <p><strong>Business benefits to voice search optimization: </strong>Adjusting to natural language search helps you think more like a consumer and less like a marketer. This improved understanding of what your customers are currently seeking can lead to new product and service ideas to improve your business offering.</p> <p>Over time the better you get at answering natural language questions the better your results. <a href="http://www.cio.com/article/2919092/seo-sem/how-voice-search-and-google-direct-answers-are-changing-seo.html?page=2" target="_blank" rel="noopener noreferrer">Bill Slawski from Go Fish Digital</a> says that sites frequently selected and ranked highly can be deemed more authoritative and thus appear in more top results and drive more traffic.</p> <p>We are still early in this trend. If you start adjusting strategies now you could benefit from a competitive advantage over your slower competitors. Have you considered how voice search will change your digital strategies?</p> <p>For more insights into the big picture in social media strategy consider <em><a href="https://www.postcontrolmarketing.com/social-media-strategy-book/" target="_blank" rel="noopener noreferrer">Social Media Strategy: Marketing and Advertising in the Consumer Revolution.</a> </em></p> <p>To consider the bigger picture in measurement see <a href="https://www.postcontrolmarketing.com/?s=measurement" target="_blank" rel="noopener noreferrer">Why You Need A Social Media Measurement Plan And How To Create One</a>. 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