Connecting Thought Leadership to Sales and Lead Generation Online Class

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data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0DAQHjApoHhSsHFg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1698271011189?e=2147483647&v=beta&t=-z3-AB-cndmngG2zFBC0JYvae68qz38y6K1CLwE3h5c"> <a class="top-card__overlay-button" data-tracking-control-name="course_preview" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/introducing-dani-buckley?autoplay=true&trk=course_preview"> <span class="top-card__preview-cta "> <icon class="top-card__preview-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l"> </icon> <span class="top-card__preview-cta-text">Preview</span> </span>  </a> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none 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href="http://www.linkedin.com/learning/subscription/products?courseSlug=connecting-thought-leadership-to-sales-and-lead-generation&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fconnecting-thought-leadership-to-sales-and-lead-generation&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" data-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-impression-name="lil_upsell_course_info_subscription" data-litms-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-will-navigate class="top-card__upsell-link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-course-sub-upsell> Start my 1-month free trial </a> <a class="buy-for-your-team-cta__link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" 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In this course from Thought Leadership Leverage, join CEO and founder Peter Winick as he interviews Dani Buckley, the vice president and general manager of LeadG2, about how powerful it can be to share thought leadership in your industry, even if you never get anything in return.</p><p>Find out why thought leadership is such a great source for lead generation, as well as how to create content that a sales team can easily access, assess, and measure for success. Dani offers insights, strategies, and real-world examples to illustrate ways you can take your sales enablement to the next level. By the end of this course, you’ll be ready to take the time to better understand your role, make more consistent content, and speak directly to your audience.</p><p>Note: This course was created by Thought Leadership Leverage. We are pleased to host this training in our library.</p> </div> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--more ml-0.5" data-tracking-control-name="learning-course_show-more-html-btn" aria-label="i18n_show_more" aria-expanded="false">  Show more <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--less ml-0.5" data-tracking-control-name="learning-course_show-less-html-btn" aria-label="i18n_show_less" aria-expanded="true">  Show less <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button>  </section> </div> </section> <section class="core-section-container my-3 course-skills">  <h2 class="core-section-container__title section-title"> Skills you’ll gain </h2>  <div class="core-section-container__content break-words"> <ul class="course-skills__skill-list"> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/search?keywords=Thought+Leadership&trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Thought Leadership </a> </li> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/topics/lead-generation?trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Lead Generation </a> </li> </ul> </div> </section> <section class="core-section-container my-3">  <h2 class="core-section-container__title section-title"> Earn a sharable certificate </h2>  <div class="core-section-container__content break-words"> <p class="course-certificate__body-paragraph">Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.</p> <div class="course-certificate__image-container"> <img class="course-certificate__certificate-image" alt="Sample certificate" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/52nu8qc7cfcn7vrftr7ttceqt"> <div> <h3 class="course-certificate__detail-list-heading"> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text learning-logo__text--show-on-mobile" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> <span>Certificate of Completion</span> </h3> <ul> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Showcase on your LinkedIn profile under “Licenses and Certificate” section</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Download or print out as PDF to share with others</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Share as image online to demonstrate your skill</p> </li> </ul> </div> </div> </div> </section> <section class="core-section-container my-3 course-instructors">  <h2 class="core-section-container__title section-title"> Meet the instructor </h2>  <div class="core-section-container__content break-words"> <ul class="course-instructors__list"> <li class="course-instructors__list-item"> <a href="https://www.linkedin.com/learning/instructors/thought-leadership-leverage?trk=learning-course_instructor" target="_self" data-tracking-control-name="learning-course_instructor" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link">  <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Thought Leadership Leverage’s instructor page"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Thought Leadership Leverage </h3>    </div>  </a> </li> </ul> </div> </section> <section class="core-section-container my-3 reviews-feed">  <h2 class="core-section-container__title section-title"> Learner reviews </h2>  <div class="core-section-container__content break-words"> <div class="reviews-feed__ratings-summary"> <section class="ratings-summary"> <div class="ratings-summary__overall-rating"> <h3 class="ratings-summary__header"><span class="ratings-summary__rating-average">4.4</span> <span class="ratings-summary__rating-max">out of 5</span></h3> <figure class="ratings-summary__figure"> <span class="star-rating" role="img" aria-label="Rating: 4.4 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7dacecy4xq1otzk8pae2g0hxd"></icon> </span> </span> <figcaption class="ratings-summary__ratings-total">248 ratings</figcaption> </figure> </div> <div class="ratings-summary__breakdown"> <div class="ratings-summary__disclaimer"> <div class="tooltip"> <button class="tooltip__trigger ratings-summary__disclaimer-trigger" data-tracking-control-name="toggle_disclaimer" type="button"> <icon class="ratings-summary__disclaimer-icon" data-svg-class-name="ratings-summary__disclaimer-icon-svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/g8uts9v3k83n9e3iyvcxit0k"> </icon> <span class="ratings-summary__disclaimer-text">How are ratings calculated?</span> </button> <span role="tooltip" class="tooltip__popup" aria-hidden="true"> The overall rating is calculated using the average of submitted ratings. Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. This helps us avoid fake reviews and spam. </span> </div> </div> <ul> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 5 star </figcaption> <progress class="ratings-summary__progress-bar" max="248" value="156" aria-valuemin="0" aria-valuenow="156" aria-valuemax="248"> Current value: 156 </progress> <span class="ratings-summary__rating-count-percent"> 63% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 4 star </figcaption> <progress class="ratings-summary__progress-bar" max="248" value="60" aria-valuemin="0" aria-valuenow="60" aria-valuemax="248"> Current value: 60 </progress> <span class="ratings-summary__rating-count-percent"> 24% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 3 star </figcaption> <progress class="ratings-summary__progress-bar" max="248" value="21" aria-valuemin="0" aria-valuenow="21" aria-valuemax="248"> Current value: 21 </progress> <span class="ratings-summary__rating-count-percent"> 8% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 2 star </figcaption> <progress class="ratings-summary__progress-bar" max="248" value="6" aria-valuemin="0" aria-valuenow="6" aria-valuemax="248"> Current value: 6 </progress> <span class="ratings-summary__rating-count-percent"> 2% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 1 star </figcaption> <progress class="ratings-summary__progress-bar" max="248" value="5" aria-valuemin="0" aria-valuenow="5" aria-valuemax="248"> Current value: 5 </progress> <span class="ratings-summary__rating-count-percent"> 2% </span> </figure> </li> </ul> </div> </section> </div> <ul class="reviews-feed__reviews-list"> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://in.linkedin.com/in/nyasavajhala-maruthi-b1a44765?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Nyasavajhala Maruthi  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQH_YFeYwWa80A/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1571999729060?e=2147483647&v=beta&t=GJwX6aFaIbqYYleD6xRVr3S1UrYNM-BdYRAnWH0Nb4A" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Nyasavajhala Maruthi"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Nyasavajhala Maruthi  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Manager - Sales & Marketing -SUZLON ENERGY LTD </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> August 14, 2024 </span> </div> <div class="review-card__text"> very good session. yes i recommend </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Nyasavajhala Maruthi’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fconnecting-thought-leadership-to-sales-and-lead-generation%3Ftrk%3Dlearning-topics_trending-courses_related-content-card%26trk%3Dlearning-topics_trending-courses_related-content-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Nyasavajhala Maruthi’s 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class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://uk.linkedin.com/in/miarasselkaf?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Mia R.  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Mia R."> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Mia R.  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Territory Sales Executive - Enterprise Accounts I France & French Speaking Africa l Trusted Identities & Secured… </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 4 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0hq4l058yoqerjsrssp5pbr0"></icon> </span> </span> </div> <span class="review-card__rating"> 4/5 </span> <span class="review-card__date"> August 1, 2024 </span> </div> <div class="review-card__text"> Podcast-style conversation with clear insight. </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Mia R.’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fconnecting-thought-leadership-to-sales-and-lead-generation%3Ftrk%3Dlearning-topics_trending-courses_related-content-card%26trk%3Dlearning-topics_trending-courses_related-content-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Mia R.’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fconnecting-thought-leadership-to-sales-and-lead-generation%3Ftrk%3Dlearning-topics_trending-courses_related-content-card%26trk%3Dlearning-topics_trending-courses_related-content-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://in.linkedin.com/in/bhaskar-jyoti-borah9101656?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Bhaskar Jyoti Borah  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQGVmZRxN7tJnA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1654500595884?e=2147483647&v=beta&t=NzMpKs-y4tcbW1BWXbTjMCgXt0O9j90yb6bRYkl0QHc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Bhaskar Jyoti Borah"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Bhaskar Jyoti Borah  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Strategic Sales Consultant | B2B IT & Telecom Specialist | IP Allocation & Leasing Specialist | Driving Digital Transformation </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> July 27, 2024 </span> </div> <div class="review-card__text"> I enjoyed the strategic blend of building credibility, creating engaging content, driving conversations, and generating quality leads while enhancing brand awareness and fostering long-term relationships. </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Bhaskar Jyoti Borah’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fconnecting-thought-leadership-to-sales-and-lead-generation%3Ftrk%3Dlearning-topics_trending-courses_related-content-card%26trk%3Dlearning-topics_trending-courses_related-content-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Bhaskar Jyoti Borah’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fconnecting-thought-leadership-to-sales-and-lead-generation%3Ftrk%3Dlearning-topics_trending-courses_related-content-card%26trk%3Dlearning-topics_trending-courses_related-content-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> </ul> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4 table-of-contents--with-max-height"> <h2 class="table-of-contents__header"> Contents </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Connecting Thought Leadership to Sales and Lead Generation <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Connecting Thought Leadership to Sales and Lead Generation <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/introducing-dani-buckley?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Introducing Dani Buckley </div> <div class="table-of-contents__item-duration"> 52s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/lead-generation-and-thought-leadership?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Lead generation and thought leadership </div> <div class="table-of-contents__item-duration"> 4m 24s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/the-secret-to-inbound-thought-leadership?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The secret to inbound thought leadership </div> <div class="table-of-contents__item-duration"> 3m 24s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/targeting-sales-by-persona?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Targeting sales by persona </div> <div class="table-of-contents__item-duration"> 2m 8s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/what-does-success-look-like?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> What does success look like? </div> <div class="table-of-contents__item-duration"> 2m 33s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/the-sales-wish-list?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The sales wish list </div> <div class="table-of-contents__item-duration"> 2m 24s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/connecting-thought-leadership-to-sales-and-lead-generation/accessibility-and-assessibility?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Accessibility and assessibility </div> <div class="table-of-contents__item-duration"> 4m 4s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> <section class="aside-section-container mb-4 subscription-value-props-aside-section"> <h2 class="aside-section-container__title section-title"> What’s included </h2>  <div class="aside-section-container__content break-words"> <ul>  <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Learn on the go</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">Access on tablet and phone</span> </li>  </ul> </div> </section> <section class="aside-section-container mb-4 similar-courses-aside-section"> <h2 class="aside-section-container__title section-title"> Similar courses </h2>  <div class="aside-section-container__content break-words"> <ul> <li>  <a 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