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href="//api.whatsapp.com/send?text=Why%20do%20Americans%20prefer%20social%20media%20shopping%3F%0Ahttps%3A%2F%2Fswnsdigital.com%2Fus%2F2024%2F06%2Fwhy-do-americans-prefer-social-media-shopping%2F" rel='nofollow' data-action="share/whatsapp/share" class="jeg_btn-whatsapp "><i class="fa fa-whatsapp"></i></a> </div> <a href="#" class="jeg_btn-toggle"><i class="fa fa-share"></i></a> </div> </div></div> <div class="jeg_ad jeg_article jnews_content_top_ads "><div class='ads-wrapper '></div></div> <div class="entry-content no-share"> <div class="jeg_share_button share-float jeg_sticky_share clearfix share-monocrhome"> <div class="jeg_share_float_container"></div> </div> <div class="content-inner "> <p><span style="font-weight: 400;">By Joseph Staples // SWNS</span></p> <p><a href="https://www.dropbox.com/scl/fo/rptnoj9ej3xdxrfkokm25/APFEOc0R3bgmPCGW32nC9jE?rlkey=iin1l0ubxha5uf81aby2qbzts&st=b0agohvr&dl=0" target="_blank" rel="noopener"><strong>NEWS COPY W/ VIDEO + INFOGRAPHIC</strong></a></p> <p>Based on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study.</p> <p>The poll of 2,000 U.S. adults who use social media found that 68% have shopped through their social media feeds, and the average person would willingly spend a maximum of $262 on any single item they come across.</p> <p style="text-align: center;"><figure class="wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure"><div class="wp-block-embed__wrapper"><iframe id="_ytid_71942" width="640" height="360" data-origwidth="640" data-origheight="360" data-cli-class="cli-blocker-script" data-cli-label="Youtube embed" data-cli-script-type="advertisement" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" data-cli-placeholder="Accept <a class='cli_manage_current_consent'>Advertisement</a> cookies to view the content." data-cli-src="https://www.youtube.com/embed/2SpmxpH5wDE?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&" class="__youtube_prefs__ no-lazyload" title="YouTube player" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></div></figure></p> <p>Respondents were found to use Facebook (85%), Instagram (49%) and TikTok (38%) on a regular basis. However, 75% admitted a ban on TikTok would have "little to no" impact on how they shop.</p> <p>Social media users said they like using platforms for shopping because it makes the experience easier or more convenient (33%), they’re already on social media often enough (32%), and because they can see exactly how products are used or how they perform (30%).<a href="http://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-scaled.jpg" target="_blank" rel="noopener"><img decoding="async" class="alignright wp-image-70251" src="http://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-scaled.jpg" alt="" width="369" height="1375" srcset="https://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-scaled.jpg 687w, https://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-275x1024.jpg 275w, https://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-768x2860.jpg 768w, https://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-412x1536.jpg 412w, https://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-550x2048.jpg 550w, https://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-750x2793.jpg 750w, https://swnsdigital.com/us/wp-content/uploads/2024/06/As-Seen-on-My-Feed-1140x4245.jpg 1140w" sizes="(max-width: 369px) 100vw, 369px" /></a></p> <p>People also said they prefer social media shopping because they see better deals offered on social media (26%), it’s more fun and exciting (22%) and it’s easier to search than a physical store (20%).</p> <p>Commissioned by <a href="https://www.usertesting.com/" target="_blank" rel="noopener">UserTesting</a> and conducted by Talker Research, the survey found 72% of social media purchases are unplanned and spontaneous — people were buying everything from clothing (52%) to gifts (33%), shoes and accessories (33%), beauty products (30%) and even electronics (28%).</p> <p>Close to two-thirds (62%) were generally satisfied with the products they’ve bought through social media, compared to traditional online retailers. Similarly, 68% described their average experience as positive.</p> <p>Nearly half (47%) said they’d likely purchase something seen on social media if they see others using it, and one in five respondents have experienced a fear of missing out (FOMO) from seeing others use advertised items.</p> <p>Although 46% of respondents reported purchasing items through social media that did not match their advertisements, nearly three-quarters indicated they would continue to use the same platforms for future shopping.</p> <p>A fifth (21%) have also used social media platforms as a way to participate in live-streaming shopping events, and 83% of them likely purchase products shown as a result.</p> <p>“The online shopping habits of Americans have been evolving. This current wave of social media shopping shows the combined power of micro-targeting and social proof,” said Lija Hogan, Principal of Enterprise Research Strategy at UserTesting. “It’s easy and embraces the habits people have already developed with social media.</p> <p>“Social media often plays on several levels; not only do you have the brand telling the story, but the reactions of customers in comments function as social proof — ratings and reviews in the form of a narrative. While this could be risky, the confidence of brands who show the ability to be open and address questions or challenges in public may reinforce the positive feelings customers build.”</p> <p>The study also found that, over everything else, Americans primarily use social media as a method of product discovery before making purchasing decisions.</p> <p>Many use their feeds to either read product reviews (22%), research products (20%), or gain inspiration for how to use products (15%). And the reviews can be make or break: 53% would be less likely to purchase a product if they see negative reviews.</p> <p>The majority (88%) said they’d likely trust others, including their family members (32%), friends (28%) and significant others (14%), to show them products they'd like.</p> <p>A third (35%) said they’d trust influencers to review products, but many said they’d lose trust if they learned influencers were being sponsored by the company whose product it is (28%), if the review is biased (26%) or if they don’t point out any drawbacks (26%).</p> <p>Further, 58% said they would scroll past a sponsored post on social media.</p> <p>Thirty-seven percent said they tend to either love or like the ads they see, citing the ads as helpful ways to find new products they’ve never seen before (66%) or show them what’s currently trendy (35%).</p> <p>Meanwhile, 18% aren’t fond of ads, saying they disrupt how they use social media (63%) and aren’t interested in seeing what’s going viral (44%).</p> <p>“People have always valued the opinions of friends and family when shopping, but social media shopping adds another dimension by allowing shoppers to observe others reacting to reviews and sharing their experiences with products,” added Hogan. “As the value of ratings and reviews increases, people will put more trust and weight behind other people’s direct experiences with products when making buying decisions.”</p> <p><span style="text-decoration: underline;"><strong>TOP 7 REASONS TO USE SOCIAL MEDIA FOR SHOPPING</strong></span></p> <ul> <li>It’s easier/more convenient - 33%</li> <li>I’m on social media often - 32%</li> <li>I can see how the product is used/how it performs - 30%</li> <li>Better deals are offered on social media - 25%</li> <li>It’s more fun/exciting - 22%</li> <li>It’s easier to search for items through social media than physical stores - 20%</li> <li>Better gift ideas are on social media - 20%</li> </ul> <p><span style="text-decoration: underline;"><strong>Survey methodology:</strong></span></p> <p><em>This random double-opt-in survey<strong> of 2,000 Americans who use social media platforms</strong> was commissioned by <strong>UserTesting</strong> between May 3 and May 10, 2024. 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id='jnews-select-share-js'></script> <script type='text/javascript' src='https://swnsdigital.com/us/wp-content/plugins/jnews-weather/assets/js/plugin.js?ver=10.0.3' id='jnews-weather-js'></script> <div class="jeg_ad jnews_mobile_sticky_ads "></div><script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"article","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/swnsdigital.com\/us\/2024\/06\/why-do-americans-prefer-social-media-shopping\/"},"dateCreated":"2024-06-25 08:01:30","datePublished":"2024-06-25 08:01:30","dateModified":"2024-06-21 14:40:51","url":"https:\/\/swnsdigital.com\/us\/2024\/06\/why-do-americans-prefer-social-media-shopping\/","headline":"Why do Americans prefer social media shopping?","name":"Why do Americans prefer social media shopping?","articleBody":"<span style=\"font-weight: 400;\">By Joseph Staples \/\/ SWNS<\/span>\r\n\r\n<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/rptnoj9ej3xdxrfkokm25\/APFEOc0R3bgmPCGW32nC9jE?rlkey=iin1l0ubxha5uf81aby2qbzts&st=b0agohvr&dl=0\" target=\"_blank\" rel=\"noopener\"><strong>NEWS COPY W\/ VIDEO + INFOGRAPHIC<\/strong><\/a>\r\n\r\nBased on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study.\r\n\r\nThe poll of 2,000 U.S. adults who use social media found that 68% have shopped through their social media feeds, and the average person would willingly spend a maximum of $262 on any single item they come across.\r\n<p style=\"text-align: center;\">[embedyt]https:\/\/www.youtube.com\/watch?v=2SpmxpH5wDE[\/embedyt]<\/p>\r\nRespondents were found to use Facebook (85%), Instagram (49%) and TikTok (38%) on a regular basis. However, 75% admitted a ban on TikTok would have \"little to no\" impact on how they shop.\r\n\r\nSocial media users said they like using platforms for shopping because it makes the experience easier or more convenient (33%), they\u2019re already on social media often enough (32%), and because they can see exactly how products are used or how they perform (30%).<a href=\"http:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/06\/As-Seen-on-My-Feed-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img class=\"alignright wp-image-70251\" src=\"http:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/06\/As-Seen-on-My-Feed-scaled.jpg\" alt=\"\" width=\"369\" height=\"1375\" \/><\/a>\r\n\r\nPeople also said they prefer social media shopping because they see better deals offered on social media (26%), it\u2019s more fun and exciting (22%) and it\u2019s easier to search than a physical store (20%).\r\n\r\nCommissioned by <a href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noopener\">UserTesting<\/a> and conducted by Talker Research, the survey found 72% of social media purchases are unplanned and spontaneous \u2014 people were buying everything from clothing (52%) to gifts (33%), shoes and accessories (33%), beauty products (30%) and even electronics (28%).\r\n\r\nClose to two-thirds (62%) were generally satisfied with the products they\u2019ve bought through social media, compared to traditional online retailers. Similarly, 68% described their average experience as positive.\r\n\r\nNearly half (47%) said they\u2019d likely purchase something seen on social media if they see others using it, and one in five respondents have experienced a fear of missing out (FOMO) from seeing others use advertised items.\r\n\r\nAlthough 46% of respondents reported purchasing items through social media that did not match their advertisements, nearly three-quarters indicated they would continue to use the same platforms for future shopping.\r\n\r\nA fifth (21%) have also used social media platforms as a way to participate in live-streaming shopping events, and 83% of them likely purchase products shown as a result.\r\n\r\n\u201cThe online shopping habits of Americans have been evolving. This current wave of social media shopping shows the combined power of micro-targeting and social proof,\u201d said Lija Hogan, Principal of Enterprise Research Strategy at UserTesting. \u201cIt\u2019s easy and embraces the habits people have already developed with social media.\r\n\r\n\u201cSocial media often plays on several levels; not only do you have the brand telling the story, but the reactions of customers in comments function as social proof \u2014 ratings and reviews in the form of a narrative. While this could be risky, the confidence of brands who show the ability to be open and address questions or challenges in public may reinforce the positive feelings customers build.\u201d\r\n\r\nThe study also found that, over everything else, Americans primarily use social media as a method of product discovery before making purchasing decisions.\r\n\r\nMany use their feeds to either read product reviews (22%), research products (20%), or gain inspiration for how to use products (15%). And the reviews can be make or break: 53% would be less likely to purchase a product if they see negative reviews.\r\n\r\nThe majority (88%) said they\u2019d likely trust others, including their family members (32%), friends (28%) and significant others (14%), to show them products they'd like.\r\n\r\nA third (35%) said they\u2019d trust influencers to review products, but many said they\u2019d lose trust if they learned influencers were being sponsored by the company whose product it is (28%), if the review is biased (26%) or if they don\u2019t point out any drawbacks (26%).\r\n\r\nFurther, 58% said they would scroll past a sponsored post on social media.\r\n\r\nThirty-seven percent said they tend to either love or like the ads they see, citing the ads as helpful ways to find new products they\u2019ve never seen before (66%) or show them what\u2019s currently trendy (35%).\r\n\r\nMeanwhile, 18% aren\u2019t fond of ads, saying they disrupt how they use social media (63%) and aren\u2019t interested in seeing what\u2019s going viral (44%).\r\n\r\n\u201cPeople have always valued the opinions of friends and family when shopping, but social media shopping adds another dimension by allowing shoppers to observe others reacting to reviews and sharing their experiences with products,\u201d added Hogan. \u201cAs the value of ratings and reviews increases, people will put more trust and weight behind other people\u2019s direct experiences with products when making buying decisions.\u201d\r\n\r\n<span style=\"text-decoration: underline;\"><strong>TOP 7 REASONS TO USE SOCIAL MEDIA FOR SHOPPING<\/strong><\/span>\r\n<ul>\r\n \t<li>It\u2019s easier\/more convenient - 33%<\/li>\r\n \t<li>I\u2019m on social media often - 32%<\/li>\r\n \t<li>I can see how the product is used\/how it performs - 30%<\/li>\r\n \t<li>Better deals are offered on social media - 25%<\/li>\r\n \t<li>It\u2019s more fun\/exciting - 22%<\/li>\r\n \t<li>It\u2019s easier to search for items through social media than physical stores - 20%<\/li>\r\n \t<li>Better gift ideas are on social media - 20%<\/li>\r\n<\/ul>\r\n<span style=\"text-decoration: underline;\"><strong>Survey methodology:<\/strong><\/span>\r\n\r\n<em>This random double-opt-in survey<strong> of 2,000 Americans who use social media platforms<\/strong> was commissioned by <strong>UserTesting<\/strong> between May 3 and May 10, 2024. It was conducted by market research company <a href=\"https:\/\/talkerresearch.com\/\" target=\"_blank\" rel=\"noopener\">Talker Research<\/a>, whose team members are members of the Market Research Society (<a href=\"http:\/\/mrs.org.uk\" target=\"_blank\" rel=\"noopener\">MRS<\/a>) and the European Society for Opinion and Marketing Research (<a href=\"https:\/\/esomar.org\/\" target=\"_blank\" rel=\"noopener\">ESOMAR<\/a>).<\/em>","author":{"@type":"Person","name":"DigitalHubUSA","url":"https:\/\/swnsdigital.com\/us\/author\/digitalhubusa\/"},"articleSection":["Business & Money","Lifestyle","Research","Science & Technology","Shopping","Social Media","USA-ONLY"],"image":{"@type":"ImageObject","url":"https:\/\/swnsdigital.com\/us\/wp-content\/uploads\/2024\/06\/pexels-wdnet-230544.jpg","width":1279,"height":570},"publisher":{"@type":"Organization","name":"","url":"https:\/\/swnsdigital.com\/us","logo":{"@type":"ImageObject","url":""},"sameAs":["http:\/\/facebook.com","http:\/\/twitter.com"]}}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"hentry","entry-title":"Why do Americans prefer social media shopping?","published":"2024-06-25 08:01:30","updated":"2024-06-21 14:40:51"}</script> <script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=06&name=why-do-americans-prefer-social-media-shopping","name":null}},{"@type":"ListItem","position":3,"item":{"@id":"https:\/\/swnsdigital.com\/us","name":"Home"}},{"@type":"ListItem","position":4,"item":{"@id":"https:\/\/swnsdigital.com\/us?year=2024&monthnum=06&name=why-do-americans-prefer-social-media-shopping","name":null}}]}</script> <script type="text/javascript">;!function(){"use strict";window.jnews=window.jnews||{},window.jnews.first_load=window.jnews.first_load||{},window.jnews.first_load=function(){var e=this,t=jnews.library,n="object"==typeof jnews&&"object"==typeof jnews.library;e.data=null,e.run_ajax=!0,e.run_loginregister=!0,e.clear=function(){e.run_ajax=!0,e.run_loginregister=!0,e.data=null},e.init=function(){n&&(t.globalBody.querySelectorAll(".jeg_popup_account").length&&jnews.loginregister&&e.run_loginregister&&(e.run_loginregister=!1,jnews.loginregister.init(),jnews.loginregister.hook_form()),jfla.length&&e.run_ajax&&(e.run_ajax=!1,e.do_ajax({action:"jnews_first_load_action",jnews_id:jnewsoption.postid,load_action:jfla})))},e.update_counter=function(){if(n){var o={total_view:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_views_count .counts"),total_share:t.globalBody.querySelectorAll(".jeg_share_stats .jeg_share_count .counts"),total_comment:t.globalBody.querySelectorAll(".jeg_meta_comment a span")};t.forEach(Object.entries(e.data.counter),(function([e,n]){o[e].length&&t.forEach(o[e],(function(e,o){t.setText(e,n)}))}))}},e.do_ajax=function(o){if(n){var a=new XMLHttpRequest;a.onreadystatechange=function(){XMLHttpRequest.DONE===a.readyState&&200==a.status&&(e.data=JSON.parse(a.responseText),e.data.counter&&"object"==typeof e.data.counter&&e.update_counter())},a.open("POST",jnews_ajax_url,!0),a.setRequestHeader("Content-Type","application/x-www-form-urlencoded; charset=UTF-8"),a.send(t.httpBuildQuery(o))}}},window.jnews.first_load=new window.jnews.first_load,jnews.first_load.init()}();</script><script type="text/javascript"></script></body> </html>