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href="/web/20131104062301/http://www.caravanmagazine.in/arts">Arts</a> › Swagga Like Us</div> <div id="center"><div id="squeeze"><div class="right-corner"><div class="left-corner"> <div class="story-cat"><a href="/web/20131104062301/http://www.caravanmagazine.in/arts">Arts</a></div> <h2>Swagga Like Us</h2> <div class="clear-block"> <script> $("#menu-747-1").addClass("story-active"); $("#menu-748-1").addClass("story-active"); </script><div class="subhheading"><a href="/web/20131104062301/http://www.caravanmagazine.in/arts/swagga-us">The unstoppable boys of Punjabi Pop</a></div><div class="authorndate">By <a href="/web/20131104062301/http://www.caravanmagazine.in/profile/194">ISHA SINGH SAWHNEY</a> | <span class="date-display-single">1 November 2013</span></div><div class="full-image-view"><div class="show-image" style="display:block"><div class="f-image"><a rel="lightbox[lightbox_full_image][(Left to right) G Frekey, Mojo, Pardhaan, Parv and Guru, members of Desi Beam, a crew of rappers based in Chandigarh.<br /><br /><a class="lb-credit"> COURTESY DESI BEAM</a>]" title="(Left to right) G Frekey, Mojo, Pardhaan, Parv and Guru, members of Desi Beam, a crew of rappers based in Chandigarh." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/desi-beam_-courtesy-desi-beam.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/desi-beam_-courtesy-desi-beam.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY DESI BEAM</div><div class="f-caption">(Left to right) G Frekey, Mojo, Pardhaan, Parv and Guru, members of Desi Beam, a crew of rappers based in Chandigarh.</div></div><div class="show-image-6588" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][(Left to right) G Frekey, Mojo, Pardhaan, Parv and Guru, members of Desi Beam, a crew of rappers based in Chandigarh.<br /><br /><a class="lb-credit"> COURTESY DESI BEAM</a>]" title="(Left to right) G Frekey, Mojo, Pardhaan, Parv and Guru, members of Desi Beam, a crew of rappers based in Chandigarh." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/desi-beam_-courtesy-desi-beam.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/desi-beam_-courtesy-desi-beam.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY DESI BEAM</div><div class="f-caption">(Left to right) G Frekey, Mojo, Pardhaan, Parv and Guru, members of Desi Beam, a crew of rappers based in Chandigarh.</div></div><div class="show-image-6590" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][Raja Baath, one of Punjab’s new crop of singers, is working on his first film as lead actor, Yaar Annmulle 2, in Jalandhar.<br /><br /><a class="lb-credit"> COURTESY SPEED RECORDS</a>]" title="Raja Baath, one of Punjab’s new crop of singers, is working on his first film as lead actor, Yaar Annmulle 2, in Jalandhar." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/opener_raja-baath-courtesy-speed-records.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/opener_raja-baath-courtesy-speed-records.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY SPEED RECORDS</div><div class="f-caption">Raja Baath, one of Punjab’s new crop of singers, is working on his first film as lead actor, Yaar Annmulle 2, in Jalandhar.</div></div><div class="show-image-6591" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][Regardless of the criticism he faces for his rap, several people in Punjab’s music industry consider Honey Singh a marketing genius.<br /><br /><a class="lb-credit"> YOGEN SHAH / INDIA TODAY GROUP / GETTY IMAGES</a>]" title="Regardless of the criticism he faces for his rap, several people in Punjab’s music industry consider Honey Singh a marketing genius." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/gettyimages_158307492.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/gettyimages_158307492.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">YOGEN SHAH / INDIA TODAY GROUP / GETTY IMAGES</div><div class="f-caption">Regardless of the criticism he faces for his rap, several people in Punjab’s music industry consider Honey Singh a marketing genius.</div></div><div class="show-image-6592" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][Diljit Dosanjh, a popular singer, is now also a legitimate film star after the phenomenal success of the Jatt and Juliet series.<br /><br /><a class="lb-credit"> COURTESY DILJIT SINGH DOSANJH</a>]" title="Diljit Dosanjh, a popular singer, is now also a legitimate film star after the phenomenal success of the Jatt and Juliet series." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/diljit-image-2_courtesy-diljit-singh-dosanjh.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/diljit-image-2_courtesy-diljit-singh-dosanjh.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY DILJIT SINGH DOSANJH</div><div class="f-caption">Diljit Dosanjh, a popular singer, is now also a legitimate film star after the phenomenal success of the Jatt and Juliet series.</div></div><div class="show-image-6593" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][SB–The Haryanvi, a young singer who is out with a flashy club number titled ‘Current’, produced by Nagara Records in Haryana.<br /><br /><a class="lb-credit"> COURTESY SB–THE HARYANVI</a>]" title="SB–The Haryanvi, a young singer who is out with a flashy club number titled ‘Current’, produced by Nagara Records in Haryana." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/f58c8889_sb-the-haryanvi_.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/f58c8889_sb-the-haryanvi_.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY SB–THE HARYANVI</div><div class="f-caption">SB–The Haryanvi, a young singer who is out with a flashy club number titled ‘Current’, produced by Nagara Records in Haryana.</div></div><div class="show-image-6594" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][SirD, a 28-year-old rapper who is recording his first album—a mix of club, house and dubstep—for Universal Music.<br /><br /><a class="lb-credit"> COURTESY ANKIT CHAHAL</a>]" title="SirD, a 28-year-old rapper who is recording his first album—a mix of club, house and dubstep—for Universal Music." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/sird_img_0065.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/sird_img_0065.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY ANKIT CHAHAL</div><div class="f-caption">SirD, a 28-year-old rapper who is recording his first album—a mix of club, house and dubstep—for Universal Music.</div></div><div class="show-image-6595" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][Rapper G Frekey<br /><br /><a class="lb-credit"> COURTESY G FREKEY</a>]" title="Rapper G Frekey" href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/01collage_g-frekey_desi-beam.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/01collage_g-frekey_desi-beam.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY G FREKEY</div><div class="f-caption">Rapper G Frekey</div></div><div class="show-image-6597" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][Rapper Bigg Slim<br /><br /><a class="lb-credit"> COURTESY ABSIM MEDIA</a>]" title="Rapper Bigg Slim" href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/03collage_bigg-slim-aka-prabhjot_courtesy-absim-media__0.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/03collage_bigg-slim-aka-prabhjot_courtesy-absim-media__0.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY ABSIM MEDIA</div><div class="f-caption">Rapper Bigg Slim</div></div><div class="show-image-6598" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][Rappers Lucky and Nottotune.<br /><br /><a class="lb-credit"> COURTESY ANKIT ROY</a>]" title="Rappers Lucky and Nottotune." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/02_collage_nototune_red-hart_-and-brother-lucky_courtesy-ankit-roy_.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/02_collage_nototune_red-hart_-and-brother-lucky_courtesy-ankit-roy_.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">COURTESY ANKIT ROY</div><div class="f-caption">Rappers Lucky and Nottotune.</div></div><div class="show-image-6599" style="display:none"><div class="f-image"><a rel="lightbox[lightbox_full_image][Big Boom Music Studios in Mohali is run by Paras, 21, and Bigg Slim, 23 (left), to support independent rappers like themselves.<br /><br /><a class="lb-credit"> ANIL DAYAL FOR THE CARAVAN</a>]" title="Big Boom Music Studios in Mohali is run by Paras, 21, and Bigg Slim, 23 (left), to support independent rappers like themselves." href="https://web.archive.org/web/20131104062301/http://www.caravanmagazine.in/sites/default/files/imagecache/lightbox_full_image/big-booms-records-mohali-005_anil-dayal.jpg"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/story_carousel/big-booms-records-mohali-005_anil-dayal.jpg" alt="" title="" width="680" height="435" class="imagecache imagecache-story_carousel"/></a></div><div class="f-credit">ANIL DAYAL FOR THE CARAVAN</div><div class="f-caption">Big Boom Music Studios in Mohali is run by Paras, 21, and Bigg Slim, 23 (left), to support independent rappers like themselves.</div></div></div><div class="thumb-image-view thumbnail-list"><a href="javascript:loadmain(6588)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/desi-beam_-courtesy-desi-beam.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6590)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/opener_raja-baath-courtesy-speed-records.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6591)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/gettyimages_158307492.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6592)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/diljit-image-2_courtesy-diljit-singh-dosanjh.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6593)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/f58c8889_sb-the-haryanvi_.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6594)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/sird_img_0065.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6595)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/01collage_g-frekey_desi-beam.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6597)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/03collage_bigg-slim-aka-prabhjot_courtesy-absim-media__0.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6598)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/02_collage_nototune_red-hart_-and-brother-lucky_courtesy-ankit-roy_.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a><a href="javascript:loadmain(6599)"><img src="https://web.archive.org/web/20131104062301im_/http://www.caravanmagazine.in/sites/default/files/imagecache/galleria_image_thumbnail/big-booms-records-mohali-005_anil-dayal.jpg" alt="" title="" width="65" height="44" class="imagecache imagecache-galleria_image_thumbnail"/></a></div> <div class="share-with"> <span class="st_facebook_hcount" displaytext="Facebook"></span> <span class="st_twitter_hcount" displaytext="Tweet"></span>  <script type="text/javascript" src="https://web.archive.org/web/20131104062301js_/https://apis.google.com/js/plusone.js"></script>  <g:plusone href="http://www.caravanmagazine.in/arts/swagga-us"></g:plusone> <div class="print-email"><a href="/web/20131104062301/http://www.caravanmagazine.in/print/3982">Print</a>|<a href="/web/20131104062301/http://www.caravanmagazine.in/printmail/3982">E-Mail</a>|</div><div class="single-paged">Single Page</div></div> <script type="text/javascript">var switchTo5x=false;</script> <script type="text/javascript" src="https://web.archive.org/web/20131104062301js_/http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">stLight.options({publisher:'8014eb0d-feae-4f08-9056-b8b78a153569'});</script> <div class="fullpage-body"><div class="detailBody"><div class="view view-story-page-views view-id-story_page_views view-display-id-block_1 view-dom-id-1"> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first views-row-last"> <div class="views-field-body"> <div class="field-content"><div class="dropcap"> <p><strong>ONE EVENING IN LATE JUNE</strong><strong>,</strong> the crowd at Chandigarh’s Elante mall, a 1.15 million-square-foot complex in the centre of the city, which is said to attract more than 35,000 visitors a day, suddenly went wild. It started out as a hum, which continued to build steadily for a few minutes, until it achieved the volume of a plane taking off. I rushed out of a store on the ground floor into the large, marbled atrium, and found myself confronted by a sea of turbans and hands extended aloft, holding mobile phones that struggled to capture the sight before them. “Diljit! Diljit!” the cries ricocheted around the building.</p> </div> <p>At the centre of the crowd stood Diljit Dosanjh in a crisp white kurta, pyjamas that ended above his ankles, bright <em>pagdi</em> and deck shoes, impervious to the chaos around him. He was surrounded by an entourage of excited men, similarly dressed. The local heartthrob was attending the premiere of his latest movie, <em>Jatt and Juliet 2, </em>at the PVR theatre on the top floor of the mall. His friends were soon riding up and down an escalator (up the right way, and down the wrong) to the cheers of fans. I struggled through the crowd to get to the next floor to catch the screening, for which I had a ticket. Upstairs, a double-ringed barricade of guards watched for gatecrashers and desperate fans.</p> <p>Elante, whose publicity material bills it as the largest mall in all of Punjab, Himachal Pradesh, Jammu and Kashmir, and Chandigarh, opened this April, and has since given Chandigarh’s thriving marketplaces and favourite recreational spots much to worry about. With its water fountains, landscaped plaza, and a profusion of upmarket restaurants and international brand boutiques, Elante can be said to symbolise everything the city, and Punjab, today aspires to be.</p> <p>Life in Le Corbusier’s city may still take place largely at its modernist <em>gol chakkars</em>, neatly segregated by sectors, but its wide, tree-lined streets have never seen more luxury cars than they do today. Elante is a short drive away from the city’s “<em>geri</em> route”, a set of streets spanning four sectors in the north of Chandigarh, along any stretch of which street parties can ignite at any time. On these notoriously wild roads, young men with Land Rovers and Lamborghinis join those with Hero Hondas and Hyundai Santros on a temporarily levelled playing field to drink beer, smoke pot or just exchange a day’s worth of gossip. Drunken brawls are routine; so is police intervention. The geri route rituals make a frequent appearance in new Punjabi movies and music videos, many of which are about the crisis of Punjabi identity, caught between reality and aspiration.</p> <p> </p> <p><span style="color:#666666;">The full text of this article is not yet available online. To subscribe to <em>The Caravan</em>, click <a href="https://web.archive.org/web/20131104062301/http://www.delhipress.in/Brand.aspx?id=13" target="_blank">here</a>. For digital subscriptions, go <a href="https://web.archive.org/web/20131104062301/http://caravanmagazine.in/digital-subscriptions" target="_blank">here</a>.</span></p></div> </div> <div class="views-field-phpcode"> <span class="field-content"><div class="shortbioview"><p><strong>Isha Singh Sawhney</strong> is a freelance writer based in New Delhi.</p> </div></span> </div> </div> </div> </div> </div></div><div class="detail-body"><div class="detailBody"><div class="dropcap"> <p><strong>ONE EVENING IN LATE JUNE</strong><strong>,</strong> the crowd at Chandigarh’s Elante mall, a 1.15 million-square-foot complex in the centre of the city, which is said to attract more than 35,000 visitors a day, suddenly went wild. It started out as a hum, which continued to build steadily for a few minutes, until it achieved the volume of a plane taking off. I rushed out of a store on the ground floor into the large, marbled atrium, and found myself confronted by a sea of turbans and hands extended aloft, holding mobile phones that struggled to capture the sight before them. “Diljit! Diljit!” the cries ricocheted around the building.</p> </div> <p>At the centre of the crowd stood Diljit Dosanjh in a crisp white kurta, pyjamas that ended above his ankles, bright <em>pagdi</em> and deck shoes, impervious to the chaos around him. He was surrounded by an entourage of excited men, similarly dressed. The local heartthrob was attending the premiere of his latest movie, <em>Jatt and Juliet 2, </em>at the PVR theatre on the top floor of the mall. His friends were soon riding up and down an escalator (up the right way, and down the wrong) to the cheers of fans. I struggled through the crowd to get to the next floor to catch the screening, for which I had a ticket. Upstairs, a double-ringed barricade of guards watched for gatecrashers and desperate fans.</p> <p>Elante, whose publicity material bills it as the largest mall in all of Punjab, Himachal Pradesh, Jammu and Kashmir, and Chandigarh, opened this April, and has since given Chandigarh’s thriving marketplaces and favourite recreational spots much to worry about. With its water fountains, landscaped plaza, and a profusion of upmarket restaurants and international brand boutiques, Elante can be said to symbolise everything the city, and Punjab, today aspires to be.</p> <p>Life in Le Corbusier’s city may still take place largely at its modernist <em>gol chakkars</em>, neatly segregated by sectors, but its wide, tree-lined streets have never seen more luxury cars than they do today. Elante is a short drive away from the city’s “<em>geri</em> route”, a set of streets spanning four sectors in the north of Chandigarh, along any stretch of which street parties can ignite at any time. On these notoriously wild roads, young men with Land Rovers and Lamborghinis join those with Hero Hondas and Hyundai Santros on a temporarily levelled playing field to drink beer, smoke pot or just exchange a day’s worth of gossip. Drunken brawls are routine; so is police intervention. The geri route rituals make a frequent appearance in new Punjabi movies and music videos, many of which are about the crisis of Punjabi identity, caught between reality and aspiration.</p> <p> </p> <p><span style="color:#666666;">The full text of this article is not yet available online. To subscribe to <em>The Caravan</em>, click <a href="https://web.archive.org/web/20131104062301/http://www.delhipress.in/Brand.aspx?id=13" target="_blank">here</a>. For digital subscriptions, go <a href="https://web.archive.org/web/20131104062301/http://caravanmagazine.in/digital-subscriptions" target="_blank">here</a>.</span></p> </div></div><div class="shortbioview"><p><strong>Isha Singh Sawhney</strong> is a freelance writer based in New Delhi.</p> </div> <div class="paging"></div> <div class="text-size-bottom"><div class="views-as">View as</div><div class="single-paged">Single Page</div></div> <div class="story-tags"> <div class="story-block1"><div class="view view-story-related-tag view-id-story_related_tag view-display-id-block_1 view-dom-id-2"> <div class="view-header"> <h3 class="subject-heading">More From This Section</h3> </div> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field-title"> <span class="field-content"><a href="/web/20131104062301/http://www.caravanmagazine.in/arts/difficult-loves">Difficult Loves</a></span> </div> </div> <div class="views-row views-row-2 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