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Dra lärdom av dina omdömen | Trustpilot Business

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Components__ColumnsWrapper-sc-117hxr5-4 cMEVEq eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 iVsbkJ kEVCto"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU ioRtZF"><h5 font-weight="bold" font-size="xs" letter-spacing="-0.011em" class="Headers__StyledHeader-sc-1erae96-1 KhzpO">Dra lärdom av dina omdömen</h5><h1 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 iCnxbC">Hur tänker kunderna när de betygsätter ditt företag? </h1><p font-size="lg" font-weight="600" class="Box-sc-9k7r7d-0 irXGZa">Ta reda på hur dina kunder upplever olika aspekter av din verksamhet med hjälp av språkanalys och avancerad statistik.</p></div></div><div display="none" class="Box-sc-9k7r7d-0 cCjKEN"><div height="" 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class="Headers__StyledHeader-sc-1erae96-1 bkEXvw">Öka kundlojaliteten och livstidsvärdet</h2><p font-size="sm" class="Box-sc-9k7r7d-0 iydXDA">Vill du ha en snabb överblick över din kundnöjdhet? Eller djupgående analyser av kundattityder? Med hjälp av våra analysverktyg får du all information du behöver för att förbättra kundupplevelsen. </p><p font-size="sm" class="Box-sc-9k7r7d-0 iydXDA"><span display="inline-block" class="Box-sc-9k7r7d-0 iFnBbZ"><a for="button" href="/request-demo" font-weight="700" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 NewBrandButtons__Button-sc-jbqyih-0 gNZZyz fOEsty">Boka en demo</a></span></p></div></div></div></div></div><!--/$--><!--$--><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 eSixcG"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU fobWfn"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">All statistik du behöver – på ett och samma ställe</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">I instrumentpanelen på ditt företagskonto får du en snabb överblick över dina omdömen, ditt stjärnbetyg, inbjudningshistorik och mycket mer.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/dashboard-analytics" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Din instrumentpanel</a></p></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div></div></div><!--/$--><!--$--><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 iJeukW"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU iZZHBp"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU eDPNAy"></div><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU jKOLlV"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Bli en mästare på data</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Håll koll på trender i dina kundbetyg och följ utvecklingen av dina resultat över tid. Och få tips på hur du kan förbättra din omdömesstrategi.</p><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx"><a href="/features/dashboard-analytics" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Analysverktyg</a></p></div></div></div></div></div></div></div></div><!--/$--><!--$--><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU ihWHht"><div overflow="hidden" class="Box-sc-9k7r7d-0 bJbryZ"><div class="Box-sc-9k7r7d-0 Components__RoundedBox-sc-117hxr5-0 fqMubq HIXau"><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div class="Box-sc-9k7r7d-0 Components__ColumnsWrapper-sc-117hxr5-4 fjxxZn eLtcDp"><div class="Box-sc-9k7r7d-0 Components__RichTextContainer-sc-117hxr5-1 bheGU evGhSG"><div height="" class="Box-sc-9k7r7d-0 NewBrandRichText__Container-sc-3fce28-11 bheGU ksswfx"><div class="Box-sc-9k7r7d-0 NewBrandRichText__RichtextWrapper-sc-3fce28-8 NewBrandRichText___StyledRichtextWrapper-sc-3fce28-10 bheGU dyuQLC"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 crrqXJ">Vad menar dina kunder egentligen?</h2><p font-size="xs" font-weight="400" class="Box-sc-9k7r7d-0 fSXxMx">Analysera språket i dina omdömen och förstå trender med hjälp av artificiell intelligens. Håll koll på kundernas attityder gällande specifika ämnesområden och ta reda på ifall attityderna skiljer sig i olika delar av världen och jämför med dina konkurrenter.</p><div class="Box-sc-9k7r7d-0 dcPMPx"><a href="/features/review-insights" font-weight="500" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 fRnNZF fdCNgY">Omdömesinsikter</a></div></div></div></div><div class="Box-sc-9k7r7d-0 Components__MediaContainer-sc-117hxr5-2 bheGU jOvWrx"></div></div></div></div></div></div><!--/$--><!--$--><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU capeEr"><div overflow="hidden" class="Box-sc-9k7r7d-0 iIuGoG"><div class="Box-sc-9k7r7d-0 fqMubq"><h2 font-weight="bold" font-size="xl,,,xxl" letter-spacing="-0.011em" font-family="Trustpilot Display" class="Headers__StyledHeader-sc-1erae96-1 kqAGkT">Vad sägs om lite inspiration?</h2><div display="flex" class="Box-sc-9k7r7d-0 ckwvnr"><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/learn-from-customers/3-saett-som-omdoemen-kan-bidra-till-en-baettre-kundservice" aria-label="Läs artikeln - 3 sätt som omdömen kan bidra till en bättre kundservice" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:826px;width:100%;--aspect-ratio:(16/9)"><img alt="customer service trustpilot and hubspot research" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=256&amp;fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=384&amp;fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=640&amp;fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=750&amp;fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=828&amp;fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=1080&amp;fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=1200&amp;fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=1920&amp;fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=2048&amp;fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=3840&amp;fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/2L5ZlyTXDq7eUuNO9Va14V/8a4da36c14bc68b58961fffb2a96aff7/Screenshot_2022-11-17_at_10.05.32.png?q=85&amp;w=3840&amp;fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU ihWHht"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">3 sätt som omdömen kan bidra till en bättre kundservice</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/learn-from-customers/omdoemesinsikter-sa-anvaender-du-dig-av-dina-kundomdoemen-foer-att-na-framgang" aria-label="Läs artikeln - Omdömesinsikter: Så använder du dig av dina kundomdömen för att nå framgång" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:1920px;width:100%;--aspect-ratio:(16/9)"><img alt="review-insights-usa-la-valiosa-informacion-que-contienen-tus-resenas-para-mejorar-tu-negocio" title="review-insights-usa-la-valiosa-informacion-que-contienen-tus-resenas-para-mejorar-tu-negocio" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=256&amp;fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=384&amp;fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=640&amp;fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=750&amp;fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=828&amp;fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=1080&amp;fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=1200&amp;fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=1920&amp;fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=2048&amp;fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=3840&amp;fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/0DvwqnbTAcEwoPWf0Fu8k/9903dc18f1ac2cbd39b333e7aa91a07d/Connect.gif?q=85&amp;w=3840&amp;fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU ihWHht"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">Omdömesinsikter: Så använder du dig av dina kundomdömen för att nå framgång</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div><div class="NewBrandPageResources__PreviewWrapper-sc-1djb4vy-0 gNBtIf"><a href="/reviews/learn-from-customers/7-saett-foer-foeretag-att-fa-kundinsikter-och-foerbaettrad-roi-med-hjaelp-av-omdomen" aria-label="Läs artikeln - 7 sätt för företag att få kundinsikter och förbättrad ROI med hjälp av omdömen" class="Links__StyledAnchor-sc-hi52k0-0 dsYDDl Links__Link-sc-hi52k0-1 hRKPDT"><div class="react-aspect-ratio-placeholder" style="max-width:882px;width:100%;--aspect-ratio:(16/9)"><img alt="7 formas de recibir comentarios útiles de tus clientes para mejorar el ROI de tu empresa" title="7 formas de recibir comentarios útiles de tus clientes para mejorar el ROI de tu empresa" sizes="25vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=256&amp;fm=webp 256w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=384&amp;fm=webp 384w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=640&amp;fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=750&amp;fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=828&amp;fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=1080&amp;fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=1200&amp;fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=1920&amp;fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=2048&amp;fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=3840&amp;fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/6f65tFo2UunIvq77zJHxTK/b8fd381a4af1ae4d0c30c7565f8c9859/Screenshot_2022-11-17_at_10.06.36.png?q=85&amp;w=3840&amp;fm=webp" decoding="async" data-nimg="fill" loading="lazy" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent"/></div><div display="flex" class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 fEVDHU ihWHht"><h3 font-weight="bold" font-size="md" letter-spacing="-0.011em" color="black" class="Headers__StyledHeader-sc-1erae96-1 fQMGVR">7 sätt för företag att få kundinsikter och förbättrad ROI med hjälp av omdömen</h3><div color="blue-300" aria-hidden="true" class="Links__Link-sc-hi52k0-1 Links__ArrowedLink-sc-hi52k0-2 duNRCA fdCNgY">Läs artikeln</div></div></a></div></div></div></div></div><!--/$--><!--$--><div class="Box-sc-9k7r7d-0 ColorVariantWrapper__StyledColorVariantWrapper-sc-1xt4ubz-2 bheGU gsyHXg"><div overflow="hidden" class="Box-sc-9k7r7d-0 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På så sätt skapas en sömlös kundresa – hela vägen från start till mål.","intro":"Vad kännetecknar en framgångsrik kundservice? \n\nAtt leverera en bra kundservice handlar om att lägga mer tid på kunderna för att inte bara uppfylla, utan även överträffa deras förväntningar. På så sätt skapas en sömlös kundresa – hela vägen från start till mål.","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dagens företag har helt enkelt inte råd att bortse från sin kundservice. Konkurrensen är tuff och företag behöver därför anstränga sig för att ge det där lilla extra. Även om rabatter och låga priser kan resultera i nya kunder, krävs andra aspekter för att faktiskt behålla kunderna i längden.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I takt med att konsumentmakten ökar, blir efterfrågan på kundorienterade företag som prioriterar sina kunder större och större.\nOmdömesdata från Trustpilot visar mycket riktigt att “kundservice” är det vanligaste temat för såväl en- som femstjärniga omdömen. Trots detta är det idag många företag som inte lyckas prioritera sina kunder, eller saknar en handlingsplan för detta. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://offers.hubspot.com/state-of-customer-service?__hstc=98516096.160bd863926db55d63dc8fdc77c14416.1620032815706.1630654921772.1630917593461.91\u0026__hssc=98516096.1.1630917593461\u0026__hsfp=3991227921"},"content":[{"nodeType":"text","value":"I en undersökning från HubSpot","marks":[],"data":{}}]},{"nodeType":"text","value":" som genomfördes 2019 uppger 88 % av respondenterna att kundernas förväntnignar har ökat med tiden, och 89 % anser att kunder har blivit mer benägna att dela med sig av både positiva och negativa upplevelser.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Med andra ord är det hög tid att satsa på kundservice.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Här nedan har vi sammanställt tre tips som hjälper dig att med hjälp av omdömen ta din kundservice till nästa nivå.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Därför är omdömen viktiga för din kundservice","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Dina kunders åsikter är värdefulla","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing"},"content":[{"nodeType":"text","value":"Sociala bevis","marks":[],"data":{}}]},{"nodeType":"text","value":" blir allt viktigare för konsumenterna. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Enligt HubSpot är omdömen, betyg och intyg från konsumenter den näst vanliga sökningen i samband med research inför ett köp. 69,5 % av företagen uppger att omdömessajter, sociala medier och muntliga rekommendationer ger resultat.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om du inte ber dina kunder om feedback, riskerar du att gå miste om värdefull information. \n“Dagens köper litar på konsumenter, inte på föreag. När marknadsförare drar nytta av sociala bevis kan detta vara drivande och ge resultat, men det är väldigt få som gör detta. Marknadsförare har fortfarande chansen att implementera kundernas åsikter i sin marknadsföring, men de behöver agera snabbt”, säger Michael Redbord, GM Service, Hubspot. \nDet är allmänt känt att det blir enklare för konsumenter att jämföra företag online. Detta innebär att det blir svårare och svårare för företag att sticka ut från konkurrensen och behålla sina kunder i det långa loppet. 2019 var research på nätet en del av köpresan för hela 95 % av konsumenterna, och i denna research ingår ofta sociala bevis. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Att leverera en bra upplevelse och ännu bättre kundservice skapar förtroende och ökar kundlojaliteten långsiktigt. Det är därför som företag som satsar på kundservice prioriterar sina kunder i alla lägen.\nVisste du att närmare hälften av alla företag som uppger sig vara “kundcentrerade”, enligt Hubspot, i själva verket inte gör någonting för att förbättra sin kundservice? 42 % av dagens företag samlar inte in kundfeedback, och blygsamma 19 % av varumärkena satsar på vad som är bäst för kunden. 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Varför inte utgå från dessa och sammanställa en sida som ger svar på vanliga frågor, och bidrar till din kundservice?","marks":[],"data":{}}]},{"nodeType":"hr","data":{},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Konsumenter kommer alltid göra sin egen research – genom att ge dem svaren de söker direkt behöver de inte lämna din sajt.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Använd omdömen för att identifiera trender","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5SV500TLrun4SLQ7kQUsVp","type":"Entry","createdAt":"2021-10-27T11:42:15.141Z","updatedAt":"2021-10-27T11:42:15.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"quote"}},"locale":"sv-SE"},"fields":{"quote":"\"Vår verksamhet bygger på goda kundrelationer. Trustpilots plattform, med dess många verktyg och omfattande support, möjliggör möjliggör för oss att visa upp vår framgång inom detta område och samtidigt identifiera eventuella tjänste- eller produktproblem som behöver åtgärdas. Transparensen är viktig för oss och ger vårt betyg trovärdighet.\"","author":"Luke Bowditch","title":"Marketing Manager, Mannys"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En bra kundservice innebär att du förstår dina kunder och din målgrupp samt deras behov och önskemål. En bra kundservice handlar också om att uppfylla och överträffa förväntningar – vid varje givet tillfälle. Detta innebär inte att du måste göra allt rätt i alla lägen, vi är trots allt bara människor. Däremot är det viktigt att du försöker göra ditt bästa i alla situationer, och att du alltid prioriterar dina kunder. Genom att göra detta visar du att du är kommunikativ och lösningsorienterad, vilket i sin tur bidrar till ett bärre varumärkesrykte. 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Och hur kan man förbättra sin kundservice utan att kundfeedback?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Omdömen hjälper dig att samla in aktuell kundfeedback och identifiera förbättringsområden – samt möjligheterna att förbättra din service och utveckla din verksamhet.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Idag är det bara 54 % av kundserviceavdelningarna som rapporterar till en Customer Success-avdelning. ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/learn-from-customers/introducing-trustpilots-new-machine-learning-tool-review-insights"},"content":[{"nodeType":"text","value":"Trustpilots nya analysverktyg","marks":[],"data":{}}]},{"nodeType":"text","value":" för omdömen bygger på AI och hjälper dig att upptäcka trender, identifiera kundattityder samt se hur du kan förbättra din kundupplevelse och kundservice. 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Dra nytta av din kundfeedback","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Du har kommit igång med att samla in omdömen, och kan ta del av mer kundfeedback.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Nästa steg är att faktiskt använda dig av din feedback – såväl positiv som negativ. Enligt Hubspot är det så lite som 12 % av dagens konsumenter som litar på ett företag som säger att de ska lösa kundens problem.\nHär finns alltså en möjlighet för ditt företag att särskilja sig från konkurrensen. Medarbetare inom kundservice som rapporterar till en marknadsavdelning kan intyga att omdömen och sociala bevis ger resultat. När du har samlat in dina data är det dags att överväga vilka avdelningar, processer och initiativ som kan involveras. Implementera en handlingsplan utifrån detta.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"När du har en översikt över vad som fungerar bra och potentiella förbättringsområden, kan du ägna mer tid åt att faktiskt ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/how-ai-can-help-you-get-a-better-trustscore"},"content":[{"nodeType":"text","value":"lösa problem","marks":[],"data":{}}]},{"nodeType":"text","value":" snarare än att identifiera dem. Detta bidrar till en bättre kundservice, och hjälper dig att uppfylla samt överträffa kundernas förväntningar.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I en undersökning från Trustpilot uppger över 5 900 konsumenter att de ser ett unikt förtroendevärde i Trustpilot-betyg (så kallade TrustScores). 92 % av konsumenterna uppger att de inte skulle handla från ett en- eller tvåstjärnigt varumärke. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Men när det kommer till att leverera bästa möjliga ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/learn-from-customers/the-role-of-customer-experience-in-outperforming-industry-peers"},"content":[{"nodeType":"text","value":"kundupplevelse","marks":[],"data":{}}]},{"nodeType":"text","value":" behöver du inte välja mellan dessa två ytterligheter.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"För även om du aldrig kan göra varenda enskild kund nöjd, kan du identifiera förbättringsområden genom att lyssna på vad dina kunder har att säga. Och om en majoritet av dina kunder uppskattar en aspekt av ditt företag, kan du med fördel fokusera på denna del för att bygga ditt varumärke. 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Med hjälp av konsumentinsikter kan du bli medveten om sådana problem så snart som möjligt, så att du snabbt kan åtgärda problemen och därmed slippa gå miste om intäkter. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Är din kundservicepersonal eller dina säljare avgörande för ditt företags resultat? Genom att lägga till taggar i dina omdömen kan du automatiskt koppla respektive omdöme till dina anställda, för att på så sätt identifiera återkommande feedback och se hur din personal presterar – samt var ytterligare resurser kan göra nytta. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Har du svårt med att få till den perfekta balansen i din prissättning? Med detaljerade insikter kan du se hur ofta dina kunder tar upp prissättningen i omdömena, och huruvida du har utrymme att höja priserna – eller om du behöver sänka dem för att tilltala fler potentiella kunder. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Trender i kundomdömen har på många olika sätt hjälpt ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"/reviews/learn-from-customers/7-saett-foer-foeretag-att-fa-kundinsikter-och-foerbaettrad-roi-med-hjaelp-av-omdomen"},"content":[{"nodeType":"text","value":"företag att nå framgång","marks":[],"data":{}}]},{"nodeType":"text","value":", och listan på användningsområden bara växer. ","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Mer än ett stjärnbetyg","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"När du använder Omdömesinsikter analyseras alla dina omdömen automatiskt med hjälp av AI och du kan enkelt identifiera trender som hjälper dig att förbättra ditt företag. Du får dessutom en månatlig rapport med konsumentinsikter som ger dig en tydlig översikt över dina omdömesdata, så att du enklare kan fatta rätt beslut kring bland annat din kundupplevelse och ditt produktutbud. 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","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om verktyget till exempel identifierar negativa kommenterar i dina 4-stjärniga omdömen, kan du enkelt se vad som kan förbättras för att dina 4-stjärniga omdömen ska bli till 5-stjärniga omdömen. Detta innebär att fler kunder berömmer ditt företag, vilket i sin tur hjälper dig att övertyga fler potentiella kunder. 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Vårt verktyg visar dig också utvecklingen över tid. Genom att ta del av utvecklingen månad till månad kan du snabbt bilda dig en uppfattning kring vad ditt företag gör bra och vad som kan förbättras. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Detta hjälper dig att identifiera vilka förbättringsområden du behöver fokusera på. Med vårt verktyg kan du snabbt och enkelt se vad som kan utgöra ett problem för ditt företag, så att du i god tid hinner åtgärda det.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Bli medveten om nya trender direkt","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Omdömen befinner sig hela tiden i förändring, och utvecklas i takt med att ditt företag gör det. Därför är det viktigt att hålla kontinuerlig koll på förändringar i dina omdömen. 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Till och med de minsta av förändringar i sättet du agerar och kommunicerar med dina kunder kan ha stor effekt på din kundnöjdhet, som i sin tur leder till ökad kundlojalitet och förbättrad ROI.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dina kundomdömen innehåller ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/learn-from-customers/what-are-consumer-insights-and-how-do-i-use-them"},"content":[{"nodeType":"text","value":"värdefulla kundinsikter","marks":[],"data":{}}]},{"nodeType":"text","value":", och genom att ta del av dem kan du ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/learn-from-customers/increasing-loyalty-by-using-customer-feedback-insights-from-trustpilots"},"content":[{"nodeType":"text","value":"belysa","marks":[],"data":{}}]},{"nodeType":"text","value":" vilka förändringar du kan göra för att säkerställa en bättre kundupplevelse framgent.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"En del av förändringarna – såsom de som är kopplade till frakt och leverans – kan tyckas självklara, men vi har också kunnat se hur företag använt kundinsikter på mer oväntade sätt för att förbättra sin verksamhet och ROI.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"7 sätt för företag att utvecklas med trendanalys av omdömen","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Hitta den perfekta prissättningen","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Många större varumärken spenderar pengar på prissättningsstrategier, och kämpar för att hitta den perfekta balansen mellan vinst och kundlojalitet. För mindre varumärken är det kanske inte riktigt ett alternativ. Men kundinsikterna i dina omdömen kan hjälpa dig oavsett.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om du söker efter begrepp såsom \"prissättning\" eller \"överpris\" bland dina omdömen och upptäcker negativa omdömen, är det definitivt dags att ta tag i problemet. Att sänka priserna på några av dina produkter kan först upplevas som någonting som bara leder till sämre resultat, men faktum är att om många av dina kunder tagit sig tid att klaga på din prissättning riskerar du att förlora kunder.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Negativ feedback riskerar dessutom att hindra nya kunder från att välja ditt företag. Vi kan naturligtvis inte berätta för dig vad som är rätt för just ditt företag, men på ett generellt plan kan lägre priser resultera i både ökad kundlojalitet och fler nya kunder.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Hantera leveransförväntningar effektivt","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det här tipset kan framstå som en självklarhet, men att filtrera kundomdömen för att hitta de som innehåller begrepp såsom frakt och leverans kan verkligen belysa din nuvarande leveranshantering. För en del kunder kommer leveransen alltid behöva vara så snabb som bara möjligt, men ofta kan det underliggande problemet kretsa kring själva kommunikationen.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"9LlkpRMwci2JmtM638ZdO","type":"Entry","createdAt":"2022-06-13T13:30:05.882Z","updatedAt":"2022-06-13T13:30:05.882Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"sv-SE"},"fields":{"title":"ENG - Customer review quick shipping","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"14MPfFiR9dL4Ul1wQ8NQGM","type":"Asset","createdAt":"2021-08-11T17:41:59.548Z","updatedAt":"2022-06-02T07:03:19.872Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":2,"locale":"sv-SE"},"fields":{"title":"Customer review quick shipping","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/14MPfFiR9dL4Ul1wQ8NQGM/14853b7853ebaf411906efe3f5639e9c/image.png","details":{"size":89065,"image":{"width":678,"height":227}},"fileName":"image.png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om du har ett stort antal kunder som skriver negativa omdömen som innehåller dessa begrepp, kan du genom att justera leveransalternativen och framhäva dessa på din sajt säkerställa att kunderna har rätt förväntningar på när deras beställningar kan levereras.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Detta minskar risken för såväl frustrerade kunder som negativa omdömen.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Identifiera problem på din sajt","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Problem på din sajt – även tillfälliga sådana – kan ha stor negativ inverkan på ditt resultat, särskilt om problemen faktiskt gör att dina kunder inte genomför sina köp. Det här gäller inte minst under intensiva shoppingperioder såsom helger eller Black Friday. Och om det är problem med din sajt kan du vara säker på att frustrerade kunder kommer ta upp detta i sina omdömen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Vi har kunnat se hur många framgångsrika företag noggrant följer utvecklingen bland deras omdömen under dessa perioder, så att de kan göra åtgärda eventuella problem så snart som möjligt. En ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/learn-from-customers/how-to-improve-customer-experience-on-your-website"},"content":[{"nodeType":"text","value":"bättre upplevelse på din sajt","marks":[],"data":{}}]},{"nodeType":"text","value":" ger resultat i form av både nöjdare kunder och ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/browsers-to-buyers/how-great-sites-convert-visitors-to-customers"},"content":[{"nodeType":"text","value":"ökad försäljning","marks":[],"data":{}}]},{"nodeType":"text","value":", så det är helt enkelt viktigt att agera snabbt och effektivt.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"4. Optimera arbetskraften","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Bygger ditt företag på att kundservicepersonal eller säljare levererar? En del omdömesleverantörer gör det ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/features/review-tagging"},"content":[{"nodeType":"text","value":"enkelt att lägga till taggar","marks":[],"data":{}}]},{"nodeType":"text","value":" i dina omdömen för att automatiskt hålla koll på vilken säljare eller kundservicemedarbetare som hjälpt omdömeslämnaren. Det här kan ge dig opartisk insikt i hur dina olika medarbetare presterar. När du har fått insikten du behöver, är det enkelt att ta din arbetskraft till nästa nivå.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om du har anställda som regelbundet får negativa omdömen, kan du planera in utbildning för dem så att de kan utvecklas. Och genom att lyfta fram anställda som regelbundet får utmärkta omdömen, kan du boosta moralen eller använda dig av \"gamification\" med exempelvis leaderboards för att uppmuntra anställda att göra sitt yttersta.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"5. Konvertera och kommunicera klädstorlekar","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Storleksfrågor är väldigt vanliga – och väldigt viktiga. Många klädvarumärken levererar till länder med olika storlekssystem, och för många varumärken är det därför viktigt med storlekskonvertering. Det här går att lösa med hjälp av tydlig kommunikation.","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5UtSHsA4AlcQTe0Zb1yiMA","type":"Entry","createdAt":"2022-06-13T13:28:21.174Z","updatedAt":"2022-06-13T13:28:44.150Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"resourceImage"}},"locale":"sv-SE"},"fields":{"title":"ENG - Customer review sizing","image":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"49Eo8kqaFHw4lYMKt3xZhv","type":"Asset","createdAt":"2021-08-11T17:45:35.842Z","updatedAt":"2022-06-02T07:05:40.920Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":2,"locale":"sv-SE"},"fields":{"title":"Customer review sizing","file":{"url":"//images.ctfassets.net/b7g9mrbfayuu/49Eo8kqaFHw4lYMKt3xZhv/03544fad418c23bd6c1945572976bfe6/image__1_.png","details":{"size":74607,"image":{"width":681,"height":205}},"fileName":"image (1).png","contentType":"image/png"}}},"articleWidth":true}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Om du får många negativa omdömen som innehåller begrepp såsom \"storlek\" och \"passform\", kanske du vill uppdatera kommunikationen kring storlekar på din på sajt, och göra den tydligare.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Att inkludera storleksguider kan vara till stor hjälp. Tydligare kommunikation kring storlekar visar kunderna vad de kan förvänta sig, och kan förbättra din kundnöjdhet samt minska antalet returer.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"6. Håll koll på hur tredjepartsleverantörer hanterar supportärenden","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Många företag använder tredjepartsleverantörer för hantering av supportärenden på deras sajt, vilket kan innebära att kontrollen över kundservicen till viss del går förlorad. Det finns många fördelar med att outsource supportärenden, men det kan också vara läskigt att ha begränsad kontroll över supportupplevelsen.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Att hålla kolla på kundomdömen är ett utmärkt sätt att identifiera eventuella problem med hanteringen av supportärenden. Genom att söka bland dina omdömen efter begrepp såsom \"ärende\" och \"support\" kan du identifiera hur återkommande dessa problem är, och fatta ett beslut kring ifall du vill fortsätta använda dig av leverantören i fråga.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"7. Fokusera på kunderna","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Kundservice är ofta det som kunder antingen gillar eller ogillar mest kring ett varumärke. Därför är det extremt viktigt att hela tiden hålla koll på vad dina kunder tycker om din kundservice.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tack vare omdömen är det ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/learn-from-customers/3-ways-reviews-can-help-you-deliver-excellent-customer-service"},"content":[{"nodeType":"text","value":"enklare än någonsin","marks":[],"data":{}}]},{"nodeType":"text","value":" att göra detta. De ger dig inte bara en övergripande bild av hur du presterar, utan kan också ofta ge dig detaljerna du behöver – oavsett ifall omdömet är positivt eller ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/reviews/learn-from-customers/how-to-respond-to-negative-reviews"},"content":[{"nodeType":"text","value":"negativt","marks":[],"data":{}}]},{"nodeType":"text","value":" – eftersom kundservice ofta kan väcka starka känslor. Med hjälp av omdömen kan du få veta exakt vilken typ av upplevelser dina kunder har, och vad du kan göra för att förbättra upplevelserna i framtiden.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Omdömesinsikter guidar dig till bättre resultat","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sammanfattningsvis innehåller dina kundomdömen mycket värdefulla insikter. Men för vissa företag kan det kännas överväldigande att hålla koll på allt detta.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Det är här vårt verktyg ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/features/review-insights"},"content":[{"nodeType":"text","value":"Omdömesinsikter","marks":[],"data":{}}]},{"nodeType":"text","value":" kommer in i bilden. Istället för att du själv ska behöva leta runt efter mönster och trender i dina omdömen, visar verktyget dig automatiskt eventuella problem och ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/customer-stories/ecommerce/lovebook-reveals-how-review-insights-bring-them-closer-to-their-customers"},"content":[{"nodeType":"text","value":"förbättringsområden","marks":[],"data":{}}]},{"nodeType":"text","value":". Verktyget arbetar ständigt i bakgrunden för att hjälpa dig förbättra ditt företag för dina kunder, och levererar kundinsikter på ett lättillgängligt sätt i form av instrumentpaneler och rapporter.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Vill du komma igång med Trustpilot? ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/signup?cta=free-signup_header_home"},"content":[{"nodeType":"text","value":"Det är gratis att skapa ett konto","marks":[],"data":{}}]},{"nodeType":"text","value":" – och du kan enkelt ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://se.business.trustpilot.com/request-demo"},"content":[{"nodeType":"text","value":"ta reda på vad Trustpilot kan göra för ditt företag","marks":[],"data":{}}]},{"nodeType":"text","value":". ","marks":[],"data":{}}]}]}}]}},{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"5WZKiAeb5IKJD3mcP90bPJ","type":"Entry","createdAt":"2022-09-15T20:30:53.211Z","updatedAt":"2023-09-27T16:06:54.076Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"emailSignup"}},"locale":"sv-SE"},"title":"Home page 2022 - Email Signup","headline":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"215hzSiVhlH5bE35jwDlEG","type":"Entry","createdAt":"2022-09-15T20:04:30.360Z","updatedAt":"2023-11-28T15:28:59.644Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":26,"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"headerSubheader"}},"locale":"sv-SE"},"header":"Vill du se vad omdömen kan göra för ditt företag?","headerType":"Content Block Header"},"linkText":"Se våra prispaket","linkUrl":"/plans","buttonLabel":"Boka en demo","emailLabel":"E-postadress"}]},"brandColor":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"b7g9mrbfayuu"}},"id":"7xyX8s2Of4jYcILCp15OcA","type":"Entry","createdAt":"2022-08-08T11:57:50.241Z","updatedAt":"2023-08-11T11:53:19.636Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"brandColor"}},"locale":"sv-SE"},"title":"New brand color: Pink","color":"pink"}},"translationLocaleCodes":["da-DK","de-DE","en","es-ES","fr-FR","it-IT","nl-NL","sv-SE"]},"__N_SSP":true},"page":"/solutions/[slug]","query":{"slug":"learn-from-reviews"},"buildId":"1.3015.0","assetPrefix":"https://businesssite-assets-1.trustpilot.net/businesssite-main","runtimeConfig":{"baseProtocol":"https","oneTrustKey":"84cb5c09-05e4-488b-b71c-2fe171dca5e5","isProduction":true,"serverTrackingEnabled":"true","recaptchaSiteKey":"6Ld1ziAUAAAAAOuLX_rY7usRzB6L7If_xw_yp9BU","trustpilotApiHost":"apiproxy.trustpilot.com","businessAppUrl":"https://businessapp.b2b.trustpilot.com","baseUrl":"business.trustpilot.com","port":8080,"defaultLocaleCode":"en-US","externalSignupFormBaseUrl":"https://signup.business.trustpilot.com","businessBaseUrl":"business.trustpilot.com","legalBaseUrl":"legal.trustpilot.com","consumerBaseUrl":"trustpilot.com","optimizelySDKKey":"6xizyx9Ue9Cee4n54tcVY","optimizelyEnabled":"true","optimizelyHeaderVersion":"v1","contentful":{"space":"b7g9mrbfayuu","accessToken":"DWBqFkFnOEdBi9HwUU_Nu3_5faUUfi0co5Ozrownm28","environment":"master","host":"cdn.contentful.com"},"segment":{"apiWriteKey":"HMbpflZ3P3L7J5GixhW81arSQLNh4ii5","flushAt":"1","flushAfter":"10000"},"tpFormsRecaptchaKey":"6LcgZj0pAAAAAOGoAt6LS1KZYEGuyqzWgbJagIql","salesforceLiveChat":{"secret":"https://trustpilot.my.salesforce-scrt.com","orgId":"00D20000000BU0P"}},"isFallback":false,"dynamicIds":[30329,11255,18163,73566,71218,37532],"gssp":true,"appGip":true,"locale":"en","locales":["en"],"defaultLocale":"en","scriptLoader":[]}</script></body></html>

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