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Third Party Integrations | Marketing Solutions Help
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</h2> <span class="t-14 t-black--light" data-test-selector="article-count">11 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423630" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up third-party tracking for your ad campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Third-party tracking allows you to measure advertising performance by adding your tag to your LinkedIn Ads. We currently support Google Marketing Platform (formerly Google DoubleClick), DoubleVerify, and Integral Ad Science (IAS) as third-party… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423714" class="article-preview__link t-16" data-test-selector="article-preview-link"> Third-party tracking for LinkedIn Ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking partners. Add tracking tags to each of your ads to start tracking your ad performance. We currently support the following third-party… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425678" class="article-preview__link t-16" data-test-selector="article-preview-link"> Third-party reporting doesn’t match Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Depending on how you've set up your campaign and are tracking your results, there are a variety of reasons why your metrics may not match. Below are the main reasons why you could be seeing a difference between clicks shown in LinkedIn Campaign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425316" class="article-preview__link t-16" data-test-selector="article-preview-link"> Integrate Lead Gen Forms with your marketing automation/CRM system </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations and Lead Gen Forms </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> If you use a specific marketing automation or CRM platform to manage your leads, you might be able to integrate your Lead Gen Forms with your marketing automation or CRM provider. This integration allows you to automatically leverage the platforms… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422030" class="article-preview__link t-16" data-test-selector="article-preview-link"> API migration for Matched Audience partners </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Matched Audiences and Third Party Integrations </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Data Integrations allow advertisers to create audience segments on LinkedIn with contact information sent from contact management platforms such as Marketo, Eloqua, LiveRamp, and Acxiom. In Q1 2018, LinkedIn is migrating our existing data… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424306" class="article-preview__link t-16" data-test-selector="article-preview-link"> Connect a marketing partner with Campaign Manager for Matched Audiences </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations and LinkedIn Insight Tag </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining a campaign’s audience. When you integrate an audience from a marketing… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a489155" class="article-preview__link t-16" data-test-selector="article-preview-link"> Marketing integrations available for the LinkedIn Events Registration Form </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Integrate with one of our marketing partners for lead generation to help manage the registrants from your LinkedIn Event. We currently support marketing integrations for the Events Registration Form with Zapier. Zapier is a tool that connects… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420784" class="article-preview__link t-16" data-test-selector="article-preview-link"> Sponsored Content partner program </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Sponsored Content Partners use LinkedIn's API to integrate Sponsored Content campaign management functionality into their own ad management platforms. Partner platforms can provide advertisers with additional tools and features to help them manage… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422760" class="article-preview__link t-16" data-test-selector="article-preview-link"> Tag management systems compatible with the LinkedIn Insight Tag </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> LinkedIn Insight Tag, Third Party Integrations, and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420844" class="article-preview__link t-16" data-test-selector="article-preview-link"> Third-party tracking </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Campaign Manager uses a server-to-server integration with DCM (DoubleClick) to achieve greater accuracy. Instead of firing a pixel to track clicks or impressions, LinkedIn extracts account information from DCM Clicks tags and pushes data directly… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426297" class="article-preview__link t-16" data-test-selector="article-preview-link"> Lead Gen Form Third-Party Integration – Troubleshooting </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Third Party Integrations and Lead Gen Forms </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> If you edit your Lead Gen forms while in draft status, you must make changes to account, form, and field settings in your marketing automation or CRM platform to ensure new test leads sync successfully. Each CRM requires different actions to re-sync… </p> </article> </li> </ul> </section> </div> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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