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<!DOCTYPE html> <html class="no-js" lang="en-AU" dir="ltr"> <head> <meta charset="UTF-8"> <meta http-equiv="x-ua-compatible" content="ie=edge">  <title> Motorcycle - Digital Brand Design Case Study </title><link rel="preload" data-rocket-preload as="image" href="https://www.bellmanagency.com.au/wp-content/uploads/2021/04/Suzuki-banner.webp" fetchpriority="high"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="thumbnail" content="http://bellmanagency.com.au/bellman-agency-logo.jpg" /> <meta name="facebook-domain-verification" content="7h3z2q99iob1wrl2czte39ipc2ra4p" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="website" /> <meta property="og:image" content="https://www.bellmanagency.com.au/wp-content/uploads/2021/04/Suzuki-banner.webp" /> <meta property="og:image:width" content="600" /> <meta property="og:image:height" content="315" /> <meta property="og:title" content="Smell the Burning Rubber with Suzuki" /> <meta property="og:description" content="<p>Legendary motorcycle makers Suzuki needed digital and traditional brand design that matched their beautiful engineering. Having already completely redesigned their website, we needed to create an array of collateral to support their new visual branding. It wasn’t enough to simply display the products, but to draw attention to the level of detail and expertise that goes into making every bike. We needed to create print and digital assets that matched the precision engineering in their motorcycles. We didn’t stop at just creating digital assets, but also EDM creation, creative copywriting and press ad campaigns for magazine publications, culminating in a […]</p> " /> <meta property="og:url" content="/branding-design-projects/motorcycle-digital-brand-design-case-study/" /> <meta property="og:site_name" content="Bellman Agency" /> <meta name="google-site-verification" content="8Qo14a6rY39dCtnWOFDZ1JGpP0RIoh1ue67DUY-D7kM" /> <meta name="twitter:site" content="@bellmanAU"> <meta name="twitter:creator" content="@bellmanAU"> <meta name="twitter:image" content="https://www.bellmanagency.com.au/wp-content/uploads/2021/04/Suzuki-banner.webp" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Smell the Burning Rubber with Suzuki" /> <meta name="twitter:description" content="<p>Legendary motorcycle makers Suzuki needed digital and traditional brand design that matched their beautiful engineering. Having already completely redesigned their website, we needed to create an array of collateral to support their new visual branding. It wasn’t enough to simply display the products, but to draw attention to the level of detail and expertise that goes into making every bike. We needed to create print and digital assets that matched the precision engineering in their motorcycles. We didn’t stop at just creating digital assets, but also EDM creation, creative copywriting and press ad campaigns for magazine publications, culminating in a […]</p> " />  <meta name="siteurl" content="https://www.bellmanagency.com.au" id="Siteurl"> <meta name="themeurl" content="https://www.bellmanagency.com.au/wp-content/themes/bellman" id="Themeurl"> <meta name="ajaxurl" content="https://www.bellmanagency.com.au/wp-admin/admin-ajax.php" id="Ajaxurl">  <link rel=“stylesheet” href="https://use.typekit.net/esq2noq.css"> <link rel="apple-touch-icon" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-iphone-retina.png"> <link rel="apple-touch-icon" sizes="76x76" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-ipad.png"> <link rel="apple-touch-icon" sizes="120x120" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-iphone-retina.png"> <link rel="apple-touch-icon" sizes="152x152" href="https://www.bellmanagency.com.au/wp-content/themes/bellman/assets/img/touch-icon-ipad-retina.png"> <script> (function(g,e,o,id,t,a,r,ge,tl,y,s){ g.getElementsByTagName(o)[0].insertAdjacentHTML('afterbegin','<style id="georedirect-Mu9ACbwRT6jLvOndTiKstyle">body{opacity:0.0 !important;}</style>'); s=function(){g.getElementById('georedirect-Mu9ACbwRT6jLvOndTiKstyle').innerHTML='body{opacity:1.0 !important;}';}; t=g.getElementsByTagName(o)[0];y=g.createElement(e);y.async=true; y.src='https://g10102301085.co/gr?id=-Mu9ACbwRT6jLvOndTiK&refurl='+g.referrer+'&winurl='+encodeURIComponent(window.location); t.parentNode.insertBefore(y,t);y.onerror=function(){s()}; georedirectLoaded="undefined" != typeof georedirectLoaded ? georedirectLoaded:{}; georedirectLoaded['-Mu9ACbwRT6jLvOndTiK'] = function(redirect){var to=0;if(redirect){to=5000};setTimeout(function(){s();},to)}; setTimeout(function(){s();}, 8000); })(document,'script','head'); </script><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <meta name="description" content="We work alongside legendary motorcycle makers Suzuki, to create an array of brand and marketing assets that makes you feel ready to hit the road." /> <link rel="canonical" href="https://www.bellmanagency.com.au/branding-design-projects/motorcycle-digital-brand-design-case-study/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Motorcycle - Digital Brand Design Case Study" /> <meta property="og:description" content="We work alongside legendary motorcycle makers Suzuki, to create an array of brand and marketing assets that makes you feel ready to hit the road." /> <meta property="og:url" content="https://www.bellmanagency.com.au/branding-design-projects/motorcycle-digital-brand-design-case-study/" /> <meta property="og:site_name" content="Bellman" /> <meta property="article:publisher" content="https://www.facebook.com/bellmanAU/" /> <meta property="article:modified_time" content="2024-10-16T06:41:49+00:00" /> <meta property="og:image" content="https://www.bellmanagency.com.au/wp-content/uploads/2021/04/Suzuki-banner.webp" /> <meta property="og:image:width" content="1800" /> <meta property="og:image:height" content="1059" /> <meta property="og:image:type" content="image/webp" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="2 minutes" />  <link rel="alternate" type="application/rss+xml" title="Bellman » Smell the Burning Rubber with Suzuki Comments Feed" href="https://www.bellmanagency.com.au/branding-design-projects/motorcycle-digital-brand-design-case-study/feed/" /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.bellmanagency.com.au/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' type='text/css' media='all' /> <style id='safe-svg-svg-icon-style-inline-css' type='text/css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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data-src="https://www.bellmanagency.com.au/wp-content/uploads/2021/04/Suzuki-banner.webp"></div> </div> <div class="o-wrapper o-wrapper--1100 c-single-project__content"> <div class="c-single-project__intro"> <p class="c-single-project__client animate">Client: Suzuki Motorcycles</p> <h1 class="page-title c-single-project__heading animate">Smell the Burning Rubber with Suzuki</h1> <span class="c-single-project__category animate">Website</span> <span class="c-single-project__category animate">Creative Services</span> <span class="c-single-project__category animate">Brand Social</span> <span class="c-single-project__category animate">Brand Digital</span> </div> <div class="c-cms-content animate-elems"> <p><span style="font-weight: 400;">Legendary motorcycle makers Suzuki needed digital and traditional brand design that matched their beautiful engineering. Having already completely redesigned their website, we needed to create an array of collateral to support their new visual branding. It wasn’t enough to simply display the products, but to draw attention to the level of detail and expertise that goes into making every bike. We needed to create print and digital assets that matched the precision engineering in their motorcycles. </span></p> <p><span style="font-weight: 400;">We didn’t stop at just creating digital assets, but also EDM creation, creative copywriting and press ad campaigns for magazine publications, culminating in a brand that works seamlessly across a variety of platforms. </span></p> <p><span style="font-weight: 400;">This included the launch of the highly anticipated Hayabusa Gen III, where we leveraged digital and print collateral to generate interest for the release. This included a whole range of services including press ads, Google ads, organic social content, website banners and EDM design to celebrate the release. It’s safe to say the Hayabusa Gen III campaign really took off. </span></p> <p><span style="font-weight: 400;">The results are an array of on-brand visuals that makes you feel ready to hit the road. </span></p> </div> <div class="c-flexible-content__singleimg animate"> <img class="lazyload" data-src="https://www.bellmanagency.com.au/wp-content/uploads/2024/10/suzuki-salon-edm-branding.webp"/> </div> <div class="c-flexible-content__singleimg animate"> <img class="lazyload" data-src="https://www.bellmanagency.com.au/wp-content/uploads/2024/10/suzuki-social-media-instagram.webp"/> </div> <div class="c-flexible-content__singleimg animate"> <img class="lazyload" data-src="https://www.bellmanagency.com.au/wp-content/uploads/2024/10/suzuki-launch-event-countdown.webp"/> </div> <div class="c-flexible-content__singleimg animate"> <img class="lazyload" data-src="https://www.bellmanagency.com.au/wp-content/uploads/2024/10/suzuki-social-media-instagram-posts.webp"/> </div> <div 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