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<!DOCTYPE html><html style="scroll-behavior:smooth"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5"/><link rel="preload" as="image" href="/blog/_next/static/media/instagram.07dc14cd.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/whatsapp.742928a4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/messenger.aac6546b.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/ai.9f66e1b4.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/integrations.56fc2a5f.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/find_agency.9a9db1ea.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/affiliate.193aa077.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/save-svg.c526402e.svg"/><link rel="preload" as="image" href="/blog/_next/static/media/become-partner.fd6c29b3.svg"/><link rel="stylesheet" href="/blog/_next/static/css/3e0bba75b27d383c.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/eec1120068f7d8f4.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/70a84b36c4c72d47.css" data-precedence="next"/><link rel="stylesheet" href="/blog/_next/static/css/c3bb50f0e8b8c608.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/blog/_next/static/chunks/webpack-d139c2b341d32e77.js"/><script src="/blog/_next/static/chunks/1dd3208c-2ffe24984f3872ee.js" async=""></script><script src="/blog/_next/static/chunks/25c8a87d-888db0a2707eaaf1.js" async=""></script><script src="/blog/_next/static/chunks/445-bd453fc5a0d886db.js" async=""></script><script src="/blog/_next/static/chunks/main-app-b7759de2f7075256.js" async=""></script><script src="/blog/_next/static/chunks/786-1259c29194157b6a.js" async=""></script><script src="/blog/_next/static/chunks/912-00b1db4beb3a8492.js" async=""></script><script src="/blog/_next/static/chunks/app/global-error-b81afab9081b0bab.js" async=""></script><script src="/blog/_next/static/chunks/891cff7f-408912835128fd81.js" async=""></script><script src="/blog/_next/static/chunks/876-956d68e9a8f947dc.js" async=""></script><script src="/blog/_next/static/chunks/36-511c9ed1272f42fe.js" async=""></script><script src="/blog/_next/static/chunks/907-b550c8f1941ca22e.js" async=""></script><script src="/blog/_next/static/chunks/334-403430c2676bad1f.js" async=""></script><script src="/blog/_next/static/chunks/app/%5Blang%5D/%5Bslug%5D/page-22a473885c892e98.js" async=""></script><script src="/blog/_next/static/chunks/app/error-c4082033faa5a3fc.js" async=""></script><script src="/blog/_next/static/chunks/app/not-found-7eec84459858d697.js" async=""></script><script type="text/plain" data-usercentrics="Manychat Analytics" async="" src="https://manychat.com/js/extvisit.js"></script><script async="" id="usercentrics-cmp" src="https://web.cmp.usercentrics.eu/ui/loader.js" data-ruleset-id="Iq840wqtUrxM4w"></script><title>Lead Generation: A Beginner’s Guide | ManyChat</title><meta name="description" content="Lead generation is a key element of identifying potential customers for businesses. Read on to learn more about lead generation with our detailed guide."/><meta name="author" content="Michael Keenan"/><link rel="manifest" href="/manifest.json" crossorigin="use-credentials"/><meta name="publisher" content="https://www.facebook.com/ManyChat/"/><link rel="canonical" href="https://manychat.com/blog/lead-generation/"/><link rel="alternate" hrefLang="en" href="https://manychat.com/blog/lead-generation/"/><link rel="alternate" hrefLang="es" href="https://manychat.com/blog/es/lead-generation/"/><link rel="alternate" hrefLang="pt-br" href="https://manychat.com/blog/pt-br/lead-generation/"/><link rel="alternate" hrefLang="x-default" href="https://manychat.com/blog/lead-generation/"/><meta property="og:title" content="Lead Generation: A Beginner’s Guide | ManyChat"/><meta property="og:description" content="Lead generation is a key element of identifying potential customers for businesses. Read on to learn more about lead generation with our detailed guide."/><meta property="og:url" content="https://manychat.com/blog/lead-generation/"/><meta property="og:site_name" content="Manychat Blog"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide.jpg"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="Chat Marketing with Manychat"/><meta property="og:type" content="article"/><meta property="article:published_time" content="2021-03-04T12:23:00+00:00"/><meta property="article:modified_time" content="2021-03-05T05:50:52+00:00"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Lead Generation: A Beginner’s Guide | ManyChat"/><meta name="twitter:description" content="Lead generation is a key element of identifying potential customers for businesses. 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itemProp="name">Sign In</span></a><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Product</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-container__BmogN flex flex_fit p_y-m p_x-l"><a href="https://manychat.com/product/instagram" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="/blog/_next/static/media/instagram.07dc14cd.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Instagram</span></div></a><a href="https://manychat.com/product/whatsapp" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="/blog/_next/static/media/whatsapp.742928a4.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">WhatsApp</span></div></a><a href="https://manychat.com/product/messenger-marketing" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="/blog/_next/static/media/messenger.aac6546b.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Messenger</span></div></a><a href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Manychat AI</span></div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Integrations</span></div></a></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Solutions</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-list-container__fzjQN"><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">by Business Type</span><div class="flex flex_fit"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for Creators" link="/creators"><span class="TopBar_underline-item__H_3_P">for Creators</span></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce"><span class="TopBar_underline-item__H_3_P">for eCommerce</span></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="for Agencies" link="/product/for-agencies"><span class="TopBar_underline-item__H_3_P">for Agencies</span></a></div></div><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><div class="swiper TopBar_swiper__FnWEP" draggable="false"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-s hover_trigger TopBar_solution-banner__FQlDi"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></a></div></div></div></div></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Agencies</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-container__BmogN flex flex_fit p_y-m p_x-l"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Hire an Agency</span></div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_aic m_y-xs " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg"><img class="TopBar_menu-ico__JegnN" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><span class="TopBar_underline-item__H_3_P m_l-xs">Join the Affiliate Program</span></div></a></div></div></div></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><a href="https://manychat.com/pricing" class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_menu-item__erINs TopBar_underline__fakyk width"><div class="TopBar_menu-name__K5Fiu TopBar_underline-ov___PJ5a flex flex_jcsb flex_aic caps p_y-s p_l-l p_r-s"><span class="TopBar_underline-item__H_3_P">Resources</span><div class="TopBar_menu-arrow__FDMqP arrowhead"></div></div><div class="TopBar_menu-drop__m6Qnb"><div class="TopBar_menu-ov__s2fQD"><div class="TopBar_menu-links-list-container__fzjQN"><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">Learn</span><div class="flex flex_fit"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Blog" link="https://manychat.com/blog/"><span class="TopBar_underline-item__H_3_P">Blog</span></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Help Center" link="https://help.manychat.com/"><span class="TopBar_underline-item__H_3_P">Help Center</span></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="How To Guides" link="/resources/how-to"><span class="TopBar_underline-item__H_3_P">How To Guides</span></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Webinars" link="/"><span class="TopBar_underline-item__H_3_P">Webinars</span></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Video Course" link="/resources/video-course"><span class="TopBar_underline-item__H_3_P">Video Course</span></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="eBooks" link="/resources/ebooks"><span class="TopBar_underline-item__H_3_P">eBooks</span></a></div></div><div class="TopBar_menu-links-list__StquJ flex flex_fit p_y-m p_x-l"><span class="caps m_y-xs p_b-xxxs">Get Inspired</span><div class="flex flex_fit"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples"><span class="TopBar_underline-item__H_3_P">Chatbot Examples</span></a><a href="https://community.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk m_y-xs" label="Community" link="https://community.manychat.com/"><span class="TopBar_underline-item__H_3_P">Community</span></a></div></div></div></div></div></div></div></div></div></div><div class="fixed width disallow TopBar_inner__QSp4a"><div id="top-bar" class="allow TopBar_top-bar__kGlp_ " data-is-sticky="false" data-is-open="false"><div class="relative p_x-s sm-p_x-m height"><div class="flex width height flex_aic flex_jcsb" itemScope="" itemType="http://www.schema.org/SiteNavigationElement"><div class="flex height flex_aic"><div class="relative flex TopBar_logo__tUnzY "><a href="https://manychat.com/" class="width"><img src="/blog/_next/static/media/logo-with-text.274e5e81.svg" class="block width" alt="Manychat logo" loading="lazy"/></a><div class="absolute bg_white flex flex_fdc p_x-m p_y-s o_hidden Popup_container__QKWHn "><a class="caps flex flex_aic pointer Popup_underline__O43ye" href="https://mccdn.me/martcdn/logo.svg" download=""><img class="Popup_ico__wt3Kh" src="/blog/_next/static/media/save-svg.c526402e.svg" alt="AI ico"/><span class="nowrap text_black">save logo as svg</span></a><a href="https://manychat.com/affiliate/" target="_blank"><div class="caps flex flex_aic pointer Popup_underline__O43ye"><img class="Popup_ico__wt3Kh" src="/blog/_next/static/media/become-partner.fd6c29b3.svg" alt="AI ico"/><span class="nowrap text_black">become a partner</span></div></a></div></div><div class="m_x-l hover_trigger flex flex_aic pointer"><div class="underline_link LanguageSelect_link__hxfGV "><select class="LanguageSelect_select__XJM9d pointer "><option value="/en" selected="">En</option><option value="/es">Es</option><option value="/pt-br">Pt</option></select></div><div class="arrowhead down LanguageSelect_arrow__k4ua6">↓</div></div></div><div id="burger" class="block lg-none Burger_wrap__rP0CB "></div><nav class="TopBar_nav__tshTc flex width flex_c"><div class="TopBar_nav-drop__HPUBm shadow"></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Product</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/product/instagram" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="/blog/_next/static/media/instagram.07dc14cd.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Instagram</p></div><div class="small text_grey m_t-xxs">Automate your Instagram Marketing</div></a><a href="https://manychat.com/product/whatsapp" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="/blog/_next/static/media/whatsapp.742928a4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">WhatsApp</p></div><div class="small text_grey m_t-xxs">Connect with your Customers Instantly </div></a><a href="https://manychat.com/product/messenger-marketing" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="/blog/_next/static/media/messenger.aac6546b.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Messenger</p></div><div class="small text_grey m_t-xxs">Facebook Messenger chatbot #1</div></a><a href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Manychat AI</p></div><div class="small text_grey m_t-xxs">A Smarter Way to Chat Automation</div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Integrations</p></div><div class="small text_grey m_t-xxs">Connect to your favorite tools</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Solutions</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">by Business Type</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Creators" link="/creators" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Creators</p></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for eCommerce</p></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Agencies" link="/product/for-agencies" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Agencies</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="swiper TopBar_swiper__FnWEP" draggable="true"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div></div><div class="flex flex flex_c m_t-l"><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd m_r-xs "><div class="arrow left">←</div></div><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd"><div class="arrow">→</div></div></div></div></div></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Agencies</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Hire an Agency</p></div><div class="small text_grey m_t-xxs">Get help from chat marketing experts</div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Join the Affiliate Program</p></div><div class="small text_grey m_t-xxs">Earn up to 50% recurring commission</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><a href="https://manychat.com/pricing" class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Resources</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Learn</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Blog" link="https://manychat.com/blog/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Blog</p></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Help Center" link="https://help.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Help Center</p></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="How To Guides" link="/resources/how-to" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">How To Guides</p></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Webinars" link="/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Webinars</p></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Video Course" link="/resources/video-course" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Video Course</p></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="eBooks" link="/resources/ebooks" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">eBooks</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Get Inspired</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Chatbot Examples</p></a><a href="https://community.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Community" link="https://community.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Community</p></a></div></div></div></div></div></div></nav><div class="TopBar_top-bar-right__nGUBL flex height flex_aic"><a class="p_y-s p_x-l inline-block caps b_rd-xl pointer TopBar_signup__fjzBV button button_outlined" link="/signup" label="Get Started" href="https://app.manychat.com/signup"><span class="flex flex_jcc text_center"><span data-text="Get Started">Get Started</span></span></a><a href="https://app.manychat.com/signin" target="_blank" rel="noopener noreferrer" class="TopBar_underline__fakyk caps p_y-s m_l-m " link="/signin" label="Sign In" itemProp="url"><span class="TopBar_underline-item__H_3_P" itemProp="name">Sign 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src="/blog/_next/static/media/search.a7563e89.svg" loading="lazy"/></div></div><div class="trigger" data-first="true"></div></section><div><div class="trigger" data-first="true"><header class="m_t-xl"><div class="w w_l text_center"><h1 class="BlogArticleHeroSection_title__CWlCh">Lead Generation: A Beginner’s Guide</h1><div class="caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H"><div class="m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5"><img alt="Michael Keenan Avatar" loading="lazy" width="440" height="440" decoding="async" data-nimg="1" class="b_rd-xl" style="color:transparent;object-fit:cover" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=640&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75"/></div> Written by <a class="BlogArticleHeroSection_author-name__E_exK underline_link " href="/blog/author/mkeenan/">Michael Keenan</a></div><div class="text_bold m_b-l"><a class="underline_link " href="/blog/category/chat-marketing/"><span>Chat Marketing</span></a><span>, </span><a class="underline_link " href="/blog/category/guides-resources/"><span>Guides & Resources</span></a><span class="text_bold"> - 14 min read</span></div><img alt="Lead Generation: A Beginner’s Guide" loading="lazy" width="1201" height="575" decoding="async" data-nimg="1" style="color:transparent" srcSet="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F04%2Flead-generation-a-beginners-guide.jpg&w=1920&q=100 1x, /blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F04%2Flead-generation-a-beginners-guide.jpg&w=3840&q=100 2x" src="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2020%2F04%2Flead-generation-a-beginners-guide.jpg&w=3840&q=100"/></div></header></div><div class="sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1" data-first="true"><div class="Share_container__qZZaX h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs"><div>Share:</div><a href="http://twitter.com/share?url=https://manychat.com" class="Share_share__EiB_A Share_twitter__nFfsU m_l-m" target="_blank" rel="noopener noreferrer"><span>Twitter</span></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://manychat.com" class="Share_share__EiB_A Share_facebook__FoGHx" target="_blank" rel="noopener noreferrer"><span>Facebook</span></a><a href="mailto:?body=https://manychat.com" class="Share_share__EiB_A Share_email__fMZ_Y" target="_blank" rel="noopener noreferrer"><span>eMail</span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://manychat.com" class="Share_share__EiB_A Share_linkedin__bLIni" target="_blank" rel="noopener noreferrer"><span>LinkedIn</span></a></div><hr class="bg_grey m_a-0"/></div><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 rich_text ClientArticleContent_article-content__FaOoE"> <p>About <a target="_blank" href="https://www.stateofinbound.com/?__hstc=20629287.f0ee91e2c6bcd92a492bb3c411d607a2.1556898061675.1583973173938.1584057419153.176&__hssc=20629287.1.1584057419153&__hsfp=4046266433" rel="noreferrer noopener">61%</a> of marketers say generating leads and traffic is their top challenge.</p> <p>As more marketing channels pop up, it only gets harder to reach new customers and run successful lead generation campaigns. Winning new leads might sound tough, but an effective lead generation strategy can help attract the right customers and grow your company.</p> <p>The hard part is figuring out what strategies and tactics work best for you. In this beginner’s guide to lead generation, we’ll cover the basics of lead generation, different strategies you can test, including <a target="_blank" href="https://manychat.com/" rel="noreferrer noopener">Messenger marketing</a>, plus tips on how to maximize your lead generation efforts.</p> <div><div> <p><strong>Table of contents:</strong></p> <ul class="wp-block-list"><li><a href="#what-is-lead">What is a lead?</a></li><li><a href="#what-is-lead-gen">What is lead generation?</a></li><li><a href="#lead-generation-process">Lead generation process</a></li><li><a href="#lead-gen-basics">The basics of lead gen marketing</a></li><li><a href="#qualify-leads">How to qualify leads</a></li><li><a href="#lead-gen-strategies">Lead generation strategies</a></li><li><a href="#lead-generation-tips">Tips for lead generation</a></li><li><a href="#lead-generation-faq">Lead Generation FAQs</a></li></ul> </div></div> <h2 class="wp-block-heading" id="h-what-is-a-lead">What is a lead?</h2> <p>A lead is a person who’s shown interest in your products or services. They provide personal identifying information that your marketing or sales teams can use to follow up with them.</p> <p>When people mention leads, they’re either talking about prospects or qualified leads – but prospects and qualified leads are different.</p> <ul class="wp-block-list"><li>Prospects are further along in the sales process and are more likely to make a purchase.</li><li>A lead can be someone who shows interest or joins your subscriber list but may not have the intention of buying from you.</li></ul> <p>Identifying different types of leads can help you make better connections with people — regardless of where they are in your sales funnel. Here are a few examples of common lead stages:</p> <h3 class="wp-block-heading">Marketing Qualified Lead (MQL)</h3> <p>A marketing qualified lead is someone who is interested enough in your offering to have taken some action and shows common buying characteristics. For example, someone who signs up for a newsletter isn’t a qualified lead yet. If that person signs up for a demo, then they’re qualified. An MQL may have subscribed to an email list in exchange for a<a target="_blank" href="https://manychat.com/blog/lead-magnet-examples/" rel="noreferrer noopener"> lead magnet</a> like a webinar or ebook.</p> <h3 class="wp-block-heading">Sales Qualified Lead (SQL)</h3> <p>A sales-qualified lead is a person who shows interest in becoming a paying customer. SQLs may have reached out through Live Chat with a question about your product or service, or fill out a contact form on your website.</p> <h3 class="wp-block-heading">Conversation Qualified Lead (CQL)</h3> <p>A conversation qualified lead is someone who expresses intent to buy during a one-to-one conversation through a bot or employee at your company.</p> <h3 class="wp-block-heading">Product Qualified Lead (PQL)</h3> <p>Product qualified leads are people who use your products and indicate interest in buying them. These leads are more for software as a service (SaaS) businesses like ManyChat. For example, a PQL could be a customer who uses a free version of your product or service who later asks about paid features.</p> <h2 class="wp-block-heading">What is lead generation?</h2> <p><a target="_blank" href="https://manychat.com/blog/what-is-lead-generation/" rel="noreferrer noopener">Lead generation</a> is a process that attracts prospects and converts their interest in your business’s products or services into a potential sale. A good lead generation strategy provides your entire marketing team with a repeatable and measurable way to get more customers and build personal, long-term relationships. Examples of successful lead generation tactics include blog posts, chatbots, coupons, webinars, and live events.</p> <p>Lead generation uses digital channels like social media and content marketing to turn people into qualified leads. Marketers tailor each campaign to their ideal customers, their products or services, and more. If you’re a B2C or B2B marketer, you can select from different lead generation tools to help you create successful digital marketing campaigns.</p> <figure class="wp-block-image size-large is-resized"><img src="https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-01-1024x474.png" alt="Lead generation process" class="wp-image-8753" width="768" height="356"></figure> <h2 class="wp-block-heading" id="lead-generation-process">Lead generation process</h2> <p>Now that you have a better understanding of how lead generation and<a href="https://manychat.com/blog/what-is-chat-marketing/" target="_blank" rel="noreferrer noopener"> Chat Marketing</a> work, let’s go through a five-step<a href="https://manychat.com/blog/lead-generation-process/" target="_blank" rel="noreferrer noopener"> lead generation process</a>. First, you’ll want to learn how to build a <a href="https://manychat.com/blog/how-to-build-a-facebook-messenger-bot-with-manychat/" target="_blank" rel="noreferrer noopener">Messenger bot</a>.</p> <ul class="wp-block-list"><li><strong>Step 1: </strong>A visitor finds your business through your website, social media profile, blog post, Facebook Live, or giveaway campaign. They click a call-to-action (CTA) that encourages website visitors to sign up for your Messenger, SMS, or email list — usually in exchange for an offer.</li><li><strong>Step 2:</strong> Your bot determines if the visitor is a qualified lead by asking a series of questions.</li><li><strong>Step 3: </strong>Qualified leads enter your<a href="https://manychat.com/blog/nurture-campaigns/" target="_blank" rel="noreferrer noopener"> nurture campaign</a> to become paying customers. Here’s where you can provide offers and<a href="https://manychat.com/blog/what-is-valuable-content/" target="_blank" rel="noreferrer noopener"> valuable content</a> upgrades to keep them around.  </li><li><strong>Step 4: </strong>You can then track high-quality leads based on their interactions with your company, through lead scoring. </li><li><strong>Step 5: </strong>Once they surpass a certain lead score, you can send personalized offers or recommendations, or hand them off to a sales team to close the deal. </li></ul> <p>In short: A visitor signs up for your Messenger bot, you get their email address and/or phone number. They become a lead. Then you nurture them until they are sales-ready, or closer to buying.</p> <h2 class="wp-block-heading" id="lead-gen-basics">The basics of lead gen marketing</h2> <p>Lead gen marketing isn’t only about a great process: it’s about driving traffic to different channels to collect leads. Your source for leads is up to you. Determine what channels your ideal customers use, then set up your accounts on those platforms to start communications.</p> <p>The following chart shows the flow that Chat Marketers use to generate leads for their business. </p> <figure class="wp-block-image size-large is-resized"><img src="https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-02-1024x339.png" alt="Lead generation flow" class="wp-image-8752" width="768" height="254"></figure> <p>When it comes to finding your target audiences, you have a lot of channels to choose from:</p> <h3 class="wp-block-heading">Live streams</h3> <p>Live streaming platforms like<a target="_blank" href="https://manychat.com/blog/facebook-live-strategy/" rel="noreferrer noopener"> Facebook Live</a> are a great place to generate leads. Typically, you schedule a live event where you help visitors with a problem they’re having. For example, you can educate them on a product, offer a tutorial, or even open up the floor for questions. The key here is to offer something free, such as a coupon or a free trial or content upgrade, to encourage sign-ups and start generating leads.</p> <h3 class="wp-block-heading">SMS</h3> <p><a target="_blank" href="https://manychat.com/blog/guide-to-sms/" rel="noreferrer noopener">SMS</a> makes it easy to communicate with people on their phones, and since leads need to give you<a target="_blank" href="https://manychat.com/blog/sms-opt-in/" rel="noreferrer noopener"> permission to text</a>, they’re more likely to engage with the messages you send. Text messages are short and snappy, so make sure your CTAs are compelling and that you send people over to another channel like Messenger or to your website.</p> <h3 class="wp-block-heading">Email</h3> <p>The best part about <a target="_blank" href="https://manychat.com/blog/email-marketing-strategy/" rel="noreferrer noopener">email marketing</a> is that you can send customers longer, recurring content like newsletters or important updates. It’s also a great place to include creative, high-quality images. Email helps round out your<a target="_blank" href="https://manychat.com/blog/tag/omnichannel-marketing/" rel="noreferrer noopener"> omnichannel marketing</a> strategy, is great for <a target="_blank" href="https://manychat.com/blog/retargeting-everything-you-need-to-know/" rel="noreferrer noopener">retargeting</a> previous customers, and can boost your lead generation efforts when done right.</p> <h3 class="wp-block-heading">Paid traffic</h3> <p>Paid ads can help you reach potential customers, fast. You can run ads for your business through platforms like Google Ads, Facebook Ads, Instagram, and even Pinterest if that’s where your target audience likes to consume content. To boost your conversion rate<s>s</s>, make sure you send them to your bot using a<a target="_blank" href="https://manychat.com/blog/6-easy-ways-to-get-your-first-manychat-subscribers/" rel="noreferrer noopener"> Messenger Ref URL</a> to create opportunities for conversions.</p> <p>You can also run click-to-Messenger ads through a Chat Marketing platform like ManyChat to encourage people to take action. If you’re wondering, <a target="_blank" href="https://manychat.com/blog/what-is-a-conversion-rate/" rel="noreferrer noopener">what the conversion rate</a> is for your business, it’s the percentage of users that complete the desired action on your site. For lead gen businesses, this would include getting a user to enter their contact information so your sales team can reach out.</p> <h3 class="wp-block-heading">Social media platforms</h3> <p>Social media channels can be an effective lead generator for your business— and they’re affordable. You can build closer ties with your target audience quickly by posting videos or images and starting conversations. You can also use the swipe-up feature on Instagram to drive people to your bot and Facebook Messenger to have one-to-one conversations with people — the possibilities are endless. Learn more about the<a target="_blank" href="https://manychat.com/blog/types-of-social-media/" rel="noreferrer noopener"> different types of social media</a> you can use to generate leads.</p> <h3 class="wp-block-heading">Content marketing</h3> <p>Content marketing is a great way to boost your inbound marketing efforts and convert <a target="_blank" href="https://manychat.com/blog/website-leads/" rel="noreferrer noopener">website leads</a>. You can create helpful, relevant, and free information on your company’s website that people can read at their leisure. You can include call-to-actions anywhere on the blog, from a floating bar to a page takeover or a slide-in. If people like your content, they’ll likely click your CTAs and enter your Messenger bot.</p> <h3 class="wp-block-heading">Word of mouth</h3> <p><a target="_blank" href="https://manychat.com/blog/word-of-mouth-marketing/" rel="noreferrer noopener">Word-of-mouth referrals</a> are a lead-generation tactic that can easily help you spread the word about your business. You can offer recent customers or clients an incentive, like a refer-a-friend discount or free products through social media<a target="_blank" href="https://manychat.com/blog/legion-beats/" rel="noreferrer noopener"> giveaway campaigns</a>, to promote for you.</p> <h2 class="wp-block-heading">How to qualify leads</h2> <p>Let’s say you want to buy a new pair of shoes online. If the salesperson aggressively and loudly speaks to you the second you walk into the store, chances are, you’re going to get out of there pretty darn quickly.</p> <p>Now imagine that same salesperson gives you a moment to settle in, takes time to get to know you and your shoe preferences, and what you’re really looking for. They could ask your favorite color, what style of shoes you like, why you need them and then make a recommendation based on all your interactions together.</p> <p>The most effective lead generation tactics don’t force a hard-sales approach onto customers. Instead, a smart strategy is to collect information by building trust through helpful tips and advice, when appropriate. At this point, you’ll be better poised to turn the visitors into a sales lead, or someone who’s ready to buy.</p> <p>In ManyChat, you can set up <a target="_blank" href="https://manychat.com/blog/setting-up-manychat-lead-scoring/" rel="noreferrer noopener">lead scoring</a> to track potential customers’ interactions with your business. Every event recorded in your ManyChat bot is given a score. If someone takes a positive action, their score will go up a certain amount of points:</p> <figure class="wp-block-image"><img src="https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-03-1024x451.png" alt="Reasons to increase lead score"></figure> <p>If negative, the score will reduce by the number of points you set:</p> <figure class="wp-block-image"><img src="https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-04-1024x339.png" alt="Reasons to decrease lead score"></figure> <p>Once a lead hits a specific score, you can send them special offers to encourage a sale or send them to your sales team to close the deal. In order for scoring to be the most effective, it’s critical to have a good general sense of your customer’s buyer journey.</p> <h2 class="wp-block-heading">Lead generation strategies</h2> <p>Lead generation tactics aren’t a one-size-fits-all approach. What drives leads for one ecommerce retailer may not work for an agency or local business owner. The goal is the same — to go where your potential customers are — but there are many roads you can follow to get there.</p> <p>Here are some lead generation strategies you can try today.</p> <h3 class="wp-block-heading">Facebook lead generation</h3> <p>With more than <a target="_blank" href="https://blog.hootsuite.com/facebook-demographics/" rel="noreferrer noopener">2.5 billion</a> monthly active users, <a target="_blank" href="https://manychat.com/blog/facebook-lead-generation/" rel="noreferrer noopener">Facebook is a fantastic channel for lead generation</a>. From growing subscriber lists to registrations to pre-orders, email subscriptions, and more, Facebook offers a ton of different options to reach and connect with target audiences with<a target="_blank" href="https://www.facebook.com/business/help/1609056796054131" rel="noreferrer noopener"> Facebook Lead Ads</a> and<a target="_blank" href="https://manychat.com/blog/click-to-messenger-ad-examples/" rel="noreferrer noopener"> Click-to-Messenger Ads</a>. You can also start conversations with Business Page visitors through a CTA that brings people into a Messenger chat organically.</p> <h3 class="wp-block-heading">Instagram lead generation</h3> <p>Nearly <a target="_blank" href="https://www.facebook.com/business/marketing/instagram" rel="noreferrer noopener">80% of accounts</a> on Instagram — with more than <a target="_blank" href="https://www.statista.com/statistics/730315/instagram-stories-dau/" rel="noreferrer noopener">500 million</a> monthly active users worldwide — follow a business on the platform. Basically, if you’re not using Instagram to generate leads, you could be missing out. With Instagram, you can showcase stories, post high-quality images, sell products on your posts, and even direct traffic back to your website or Messenger bot in your bio. You can also send interested people to a landing page right from your story (once your account has 10,000 followers) with Instagram’s “swipe-up” feature.</p> <h3 class="wp-block-heading">Organic search engine lead generation (SEO)</h3> <p>Search engine optimization (SEO) is an effective inbound lead generation strategy for finding potential customers. People can find your page in Google when searching for a specific query, enter your website and take action — whether it be to buy products or download a useful resource.</p> <h3 class="wp-block-heading">PPC lead generation</h3> <p>Pay-per-clik (PPC) ads can support your lead generation and inbound marketing objectives. This can include paid ads on platforms such as Google Ads, Facebook, Instagram, or LinkedIn. It relies on smart audience targeting, a budget, and following advertising best practices to help get clicks from this type of lead generation campaign.</p> <h3 class="wp-block-heading">Business-to-business (B2B) Lead generation</h3> <p>Business-to-business (B2B) lead generation often requires a different approach than business-to-customer (B2C) lead generation. Marketers typically collect more information from a potential customer, including name, email, company name, job title, and organization size — anything that could help make a sale. Leads are usually nurtured using <a target="_blank" href="https://manychat.com/blog/beginners-guide-to-chat-marketing-automation/" rel="noreferrer noopener">marketing automation</a> before becoming qualified for sales. The goal of B2B lead gen is to create a consistent flow of high-quality leads for your business.</p> <h2 class="wp-block-heading">Tips for lead generation</h2> <p>Learning <a target="_blank" href="https://manychat.com/blog/how-to-build-a-sales-funnel/" rel="noreferrer noopener">how to build a sales funnel</a> and fill it with qualified leads is no easy task. Depending on how long it takes for someone to convert, customers may stick around for months before buying anything or taking any real action. Here are four tips you can employ to help speed up lead capture in your next campaign:</p> <h3 class="wp-block-heading" id="h-research-your-target-audience">Research your target audience</h3> <p>Knowing your audience is critical to creating a good lead generation program. Find out where your target audience is hanging out, what types of content they read, and what channels of communication they prefer. This knowledge will help you craft effective lead generation ideas and drive better results for your campaigns.</p> <h3 class="wp-block-heading" id="h-test-new-channels">Test new channels</h3> <p>Start by focusing on one or two channels you feel will be effective based on your research, be it Facebook, SMS, email, Instagram, SEO. And don’t be afraid to try new channels like Messenger or live streaming. Regardless, test which channels deliver high-quality leads and focus on them.</p> <h3 class="wp-block-heading" id="h-use-lead-generation-software">Use lead generation software</h3> <p>Most channels will have numerous<a target="_blank" href="https://manychat.com/blog/lead-generation-tools/" rel="noreferrer noopener"> lead generation tools</a> you can use to attract, nurture, and qualify leads. A good tool will make it easy to communicate with your audience across multiple channels, such as SMS, Messenger, and email. For example, you can set up a chatbot to funnel potential leads from your website and Messenger. There are some great <a target="_blank" href="https://manychat.com/blog/chatbot-examples/" rel="noreferrer noopener">chatbot examples</a> from a variety of industries that demonstrate the power of improving conversion rates through messenger marketing. Then create automated campaigns that reach customers through text and other channels to build a relationship.</p> <h3 class="wp-block-heading" id="h-create-lead-magnets-for-every-stage-of-the-customer-journey">Create lead magnets for every stage of the customer journey</h3> <p>Lead magnets are how marketers collect information from potential customers or clients, improve lead capture, and get people into the sales pipeline. But you can’t just offer any old piece of content for free. Aim to create a piece of valuable, high-quality content, like a white paper or ebook, that helps your target audience with their biggest issues. It’s critical to collect information such as phone numbers, email addresses, and personal preferences through a lead-capture form in order to create relevant and personalized digital marketing campaigns.</p> <p><strong>Resources:</strong></p> <ul class="wp-block-list"><li><a target="_blank" href="https://manychat.com/blog/lead-magnet-examples/" rel="noreferrer noopener">7 Proven Lead Magnet Examples that Convert</a></li><li><a target="_blank" href="https://manychat.com/blog/lead-generation-examples/" rel="noreferrer noopener">9 High-Converting Lead Generation Examples to Steal</a></li></ul> <h3 class="wp-block-heading" id="h-focus-on-nurturing-leads-over-the-hard-sales-pitch">Focus on nurturing leads over the hard sales pitch</h3> <p>Highly-converting lead gen campaigns build relationships with customers or clients over time. The goal is to build long-term customers. One key way to achieve this is by answering questions and having real-time conversations with them through<a target="_blank" href="https://manychat.com/blog/marketing-automation-tools/" rel="noreferrer noopener"> marketing automation tools</a> or<a target="_blank" href="https://manychat.com/blog/how-to-use-manychat-live-chat/" rel="noreferrer noopener"> live chat</a>.</p> <p>Two effective ways to nurture potential leads is through content marketing and Chat Marketing. With content marketing, you can provide educational and informational blog posts and articles for leads that help them win. This helps build trust over time with website visitors. If they like your content, they can sign up for your subscriber lists. Here you can use Chat Marketing to build a connection with them until they become sales leads.</p> <h3 class="wp-block-heading" id="h-use-social-media-for-generating-leads">Use social media for generating leads</h3> <p>One of the most effective lead generation ideas is using social media to connect with your target audience. Every inbound marketing strategy will include some social media channel, such as Facebook, Instagram, or Twitter. Your goal is to find the best channels fit for your audience and start talking with them there.</p> <h2 class="wp-block-heading">Lead Generation FAQs</h2> <h3 class="wp-block-heading">What is the lead generation process?</h3> <p>Lead generation is the process of attracting leads into a CRM or marketing software and nurturing them throughout the buying process. The goal is to win them over with your products or services and convert them into paying customer.</p> <h3 class="wp-block-heading">Is lead generation sales or marketing?</h3> <p>Lead generation is part of both sales <em>and</em> marketing. Marketing lead generation is the process of attracting leads and turning them into marketing qualified leads (MQLs) using automation. Sales lead generation refers to turning MQLs into sales qualified leads (SQLs).</p> <h3 class="wp-block-heading">Do lead generation services work?</h3> <p>Lead generation services work if they select the right program for your business. For lead generation to work well, you need to have the right strategy and tools in place to get a good return on investment. You also want to make sure the service or program doesn’t buy leads.</p> <h3 class="wp-block-heading">Why is lead generation important?</h3> <p>If you’re trying to figure out <a target="_blank" href="https://manychat.com/blog/how-to-get-traffic-to-your-website/" rel="noreferrer noopener">how to get traffic to your website</a>, lead generation will do so, which can also lead to more conversions and more sales. If you have an effective lead generation process in place, it can help find the right customers for your business, faster.</p> <h2 class="wp-block-heading">Grow your business with smart lead generation</h2> <p>Now that you’ve got a handle on generating leads for your business, we recommend you test out <a target="_blank" href="http://manychat.com/" rel="noreferrer noopener">ManyChat</a>. You can quickly get set up with a lead generation process and can add a Messenger bot to your website and Facebook page to start converting more visitors into leads.</p> <p>Armed with this guide, you’re ready to continue learning and testing different tactics for your business. Be sure to check out some more <a target="_blank" href="https://manychat.com/blog/category/lead-generation/" rel="noreferrer noopener">articles on lead generation </a>here on the ManyChat blog to learn more strategies and tips.</p> <div> <div class="wp-block-button"><div class="m_x-auto m_y-xl width_fit"><a href="https://manychat.com/signup" class="p_y-s p_x-l inline-block caps b_rd-xl pointer button"><span class="flex flex_jcc text_center"><span data-text="SIGN UP FREE">SIGN UP FREE</span></span></a></div></div> </div> </div></section><section class="w w_l tn-m_y-xl p_b-xl howto-tags trigger"><div class="flex flex_jcc"><div class="flex-item flex-item_8"><hr/><div class="caps text_center m_t-m m_b-s">Originally published: Mar 4, 2021, 12:23 PM, Updated: Mar 5, 2021, 5:50 AM</div><div class="grid grid_3-9 grid_gap"><h5 class="m_t-s tn-m_t-m">Tags:</h5><div class="tn-m_t-s"><a class="bg_grey p_y-xs p_x-s m_r-s tag " href="/blog/tag/lead-generation/"><span>Lead Generation</span></a></div></div></div></div></section><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 flex flex_aifs sm-flex_aic"><img alt="Michael Keenan Avatar" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="m_r-l b_rd-100" style="color:transparent;object-fit:contain" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=128&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F1d4e8837ac649db458dc5f725305bf4b%3Fs%3D440%26d%3Dmm%26r%3Dg&w=256&q=75"/><div><h3>Michael Keenan</h3><p class="rich_text small">Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. He’s inspired by learning people’s stories, climbing mountains, and traveling with his partner and Xoloitzcuintli.</p></div></div></section></div></main><footer class="Footer_footer__SqwoT p_t-l tn-p_t-xl text_white bg_black"><div class="w w_m m_b-s tn-m_b-0"><div class="grid grid_5 grid_gap"><div class="relative flex Footer_logo___gJUM"><a href="https://manychat.com/" class="width"><img src="/blog/_next/static/media/logo-white.93c1c234.svg" class="block width" alt="Manychat logo" loading="lazy"/></a></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Manychat</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/about" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">About</a></li><li><a href="https://careers.manychat.com/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Careers</a></li><li><a href="https://manychat.com/security" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy & Security</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Agencies</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/agency/listing/" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Hire an Agency</a></li><li><a href="https://manychat.com/affiliate/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Join the Affiliate Program</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Product</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://manychat.com/product/messenger-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Messenger</a></li><li><a href="https://manychat.com/product/instagram" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Instagram</a></li><li><a href="https://manychat.com/product/ai/" target="_self" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Manychat AI</a></li><li><a href="https://manychat.com/sms-marketing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">SMS Marketing</a></li><li><a href="https://manychat.com/integrations" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Integrations</a></li><li><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">For eCommerce</a></li><li><a href="https://community.manychat.com/product-updates" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Changelog</a></li><li><a href="https://manychat.com/pricing" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Pricing</a></li></ul></div><div><div class="m_b-xs p_x-xs text_dark-grey caps">Resources</div><ul class="m_y-xs Footer_links__JCb_o"><li><a href="https://status.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Status Page</a></li><li><a href="https://help.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Help Center</a></li><li><a href="https://community.manychat.com/" rel="noopener noreferrer" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Community</a></li><li><a href="https://manychat.com/resources/video-course" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Video Course</a></li><li><a href="https://manychat.com/resources/how-to" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">How To</a></li><li><a href="https://manychat.com/blog/" rel="" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Blog</a></li><li><a href="https://manychat.com#" class="p_y-xs p_x-xs Footer_footer-link__KC3kN">Privacy Settings</a></li></ul></div></div></div><div class="p_y-l tn-p_y-xl text_white bg_black flex flex_fww grid_gap flex_fdc tn-flex_fdr flex_c text_s"><div class="caps">©2024, Manychat, Inc.</div><a href="https://manychat.com/legal/privacy" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Privacy Policy</a><a href="https://manychat.com/legal/tos" target="_blank" rel="noreferrer nofollow" class="caps tn-m_l-xs underline_link">Terms of Service</a></div></footer></div><script type="text/javascript"> window.dataLayer = window.dataLayer || []; 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challenge.\u003c/p\u003e\n\n\n\n\u003cp\u003eAs more marketing channels pop up, it only gets harder to reach new customers and run successful lead generation campaigns. Winning new leads might sound tough, but an effective lead generation strategy can help attract the right customers and grow your company.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe hard part is figuring out what strategies and tactics work best for you. In this beginner\u0026#x2019;s guide to lead generation, we\u0026#x2019;ll cover the basics of lead generation, different strategies you can test, including\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/\" rel=\"noreferrer noopener\"\u003eMessenger marketing\u003c/a\u003e, plus tips on how to maximize your lead generation efforts.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents:\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003ca href=\"#what-is-lead\"\u003eWhat is a lead?\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#what-is-lead-gen\"\u003eWhat is lead generation?\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#lead-generation-process\"\u003eLead generation process\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#lead-gen-basics\"\u003eThe basics of lead gen marketing\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#qualify-leads\"\u003eHow to qualify leads\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#lead-gen-strategies\"\u003eLead generation strategies\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#lead-generation-tips\"\u003eTips for lead generation\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#lead-generation-faq\"\u003eLead Generation FAQs\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\n\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"h-what-is-a-lead\"\u003eWhat is a lead?\u003c/h2\u003e\n\n\n\n\u003cp\u003eA lead is a person who\u0026#x2019;s shown interest in your products or services. They provide personal identifying information that your marketing or sales teams can use to follow up with them.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhen people mention leads, they\u0026#x2019;re either talking about prospects or qualified leads \u0026#x2013; but prospects and qualified leads are different.\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003eProspects are further along in the sales process and are more likely to make a purchase.\u003c/li\u003e\u003cli\u003eA lead can be someone who shows interest or joins your subscriber list but may not have the intention of buying from you.\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eIdentifying different types of leads can help you make better connections with people \u0026#x2014; regardless of where they are in your sales funnel. Here are a few examples of common lead stages:\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eMarketing Qualified Lead (MQL)\u003c/h3\u003e\n\n\n\n\u003cp\u003eA marketing qualified lead is someone who is interested enough in your offering to have taken some action and shows common buying characteristics. For example, someone who signs up for a newsletter isn\u0026#x2019;t a qualified lead yet. If that person signs up for a demo, then they\u0026#x2019;re qualified. An MQL may have subscribed to an email list in exchange for a\u003ca target=\"_blank\" href=\"https://manychat.com/blog/lead-magnet-examples/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;lead magnet\u003c/a\u003e\u0026#xa0;like a webinar or ebook.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eSales Qualified Lead (SQL)\u003c/h3\u003e\n\n\n\n\u003cp\u003eA sales-qualified lead is a person who shows interest in becoming a paying customer. SQLs may have reached out through Live Chat with a question about your product or service, or fill out a contact form on your website.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eConversation Qualified Lead (CQL)\u003c/h3\u003e\n\n\n\n\u003cp\u003eA conversation qualified lead is someone who expresses intent to buy during a one-to-one conversation through a bot or employee at your company.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eProduct Qualified Lead (PQL)\u003c/h3\u003e\n\n\n\n\u003cp\u003eProduct qualified leads are people who use your products and indicate interest in buying them. These leads are more for software as a service (SaaS) businesses like ManyChat. For example, a PQL could be a customer who uses a free version of your product or service who later asks about paid features.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eWhat is lead generation?\u003c/h2\u003e\n\n\n\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https://manychat.com/blog/what-is-lead-generation/\" rel=\"noreferrer noopener\"\u003eLead generation\u003c/a\u003e\u0026#xa0;is a process that attracts prospects and converts their interest in your business\u0026#x2019;s products or services into a potential sale. A good lead generation strategy provides your entire marketing team with a repeatable and measurable way to get more customers and build personal, long-term relationships. Examples of successful lead generation tactics include blog posts, chatbots, coupons, webinars, and live events.\u003c/p\u003e\n\n\n\n\u003cp\u003eLead generation uses digital channels like social media and content marketing to turn people into qualified leads. Marketers tailor each campaign to their ideal customers, their products or services, and more. If you\u0026#x2019;re a B2C or B2B marketer, you can select from different lead generation tools to help you create successful digital marketing campaigns.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-01-1024x474.png\" alt=\"Lead generation process\" class=\"wp-image-8753\" width=\"768\" height=\"356\"\u003e\u003c/figure\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"lead-generation-process\"\u003eLead generation process\u003c/h2\u003e\n\n\n\n\u003cp\u003eNow that you have a better understanding of how lead generation and\u003ca href=\"https://manychat.com/blog/what-is-chat-marketing/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e Chat Marketing\u003c/a\u003e work, let\u0026#x2019;s go through a five-step\u003ca href=\"https://manychat.com/blog/lead-generation-process/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e lead generation process\u003c/a\u003e. First, you\u0026#x2019;ll want to learn how to build a \u003ca href=\"https://manychat.com/blog/how-to-build-a-facebook-messenger-bot-with-manychat/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eMessenger bot\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003cstrong\u003eStep 1: \u003c/strong\u003eA visitor finds your business through your website, social media profile, blog post, Facebook Live, or giveaway campaign. They click a call-to-action (CTA) that encourages website visitors to sign up for your Messenger, SMS, or email list \u0026#x2014; usually in exchange for an offer.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eStep 2:\u003c/strong\u003e Your bot determines if the visitor is a qualified lead by asking a series of questions.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eStep 3: \u003c/strong\u003eQualified leads enter your\u003ca href=\"https://manychat.com/blog/nurture-campaigns/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e nurture campaign\u003c/a\u003e to become paying customers. Here\u0026#x2019;s where you can provide offers and\u003ca href=\"https://manychat.com/blog/what-is-valuable-content/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e valuable content\u003c/a\u003e upgrades to keep them around.\u0026#xa0;\u0026#xa0;\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eStep 4: \u003c/strong\u003eYou can then track high-quality leads based on their interactions with your company, through lead scoring.\u0026#xa0;\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eStep 5: \u003c/strong\u003eOnce they surpass a certain lead score, you can send personalized offers or recommendations, or hand them off to a sales team to close the deal.\u0026#xa0;\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003cp\u003eIn short: A visitor signs up for your Messenger bot, you get their email address and/or phone number. They become a lead. Then you nurture them until they are sales-ready, or closer to buying.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"lead-gen-basics\"\u003eThe basics of lead gen marketing\u003c/h2\u003e\n\n\n\n\u003cp\u003eLead gen marketing isn\u0026#x2019;t only about a great process: it\u0026#x2019;s about driving traffic to different channels to collect leads. Your source for leads is up to you. Determine what channels your ideal customers use, then set up your accounts on those platforms to start communications.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe following chart shows the flow that Chat Marketers use to generate leads for their business. \u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-02-1024x339.png\" alt=\"Lead generation flow\" class=\"wp-image-8752\" width=\"768\" height=\"254\"\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eWhen it comes to finding your target audiences, you have a lot of channels to choose from:\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eLive streams\u003c/h3\u003e\n\n\n\n\u003cp\u003eLive streaming platforms like\u003ca target=\"_blank\" href=\"https://manychat.com/blog/facebook-live-strategy/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;Facebook Live\u003c/a\u003e\u0026#xa0;are a great place to generate leads. Typically, you schedule a live event where you help visitors with a problem they\u0026#x2019;re having. For example, you can educate them on a product, offer a tutorial, or even open up the floor for questions. The key here is to offer something free, such as a coupon or a free trial or content upgrade, to encourage sign-ups and start generating leads.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eSMS\u003c/h3\u003e\n\n\n\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https://manychat.com/blog/guide-to-sms/\" rel=\"noreferrer noopener\"\u003eSMS\u003c/a\u003e\u0026#xa0;makes it easy to communicate with people on their phones, and since leads need to give you\u003ca target=\"_blank\" href=\"https://manychat.com/blog/sms-opt-in/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;permission to text\u003c/a\u003e, they\u0026#x2019;re more likely to engage with the messages you send. Text messages are short and snappy, so make sure your CTAs are compelling and that you send people over to another channel like Messenger or to your website.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eEmail\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe best part about\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/email-marketing-strategy/\" rel=\"noreferrer noopener\"\u003eemail marketing\u003c/a\u003e\u0026#xa0;is that you can send customers longer, recurring content like newsletters or important updates. It\u0026#x2019;s also a great place to include creative, high-quality images. Email helps round out your\u003ca target=\"_blank\" href=\"https://manychat.com/blog/tag/omnichannel-marketing/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;omnichannel marketing\u003c/a\u003e\u0026#xa0;strategy, is great for\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/retargeting-everything-you-need-to-know/\" rel=\"noreferrer noopener\"\u003eretargeting\u003c/a\u003e\u0026#xa0;previous customers, and can boost your lead generation efforts when done right.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003ePaid traffic\u003c/h3\u003e\n\n\n\n\u003cp\u003ePaid ads can help you reach potential customers, fast. You can run ads for your business through platforms like Google Ads, Facebook Ads, Instagram, and even Pinterest if that\u0026#x2019;s where your target audience likes to consume content. To boost your conversion rate\u003cs\u003es\u003c/s\u003e, make sure you send them to your bot using a\u003ca target=\"_blank\" href=\"https://manychat.com/blog/6-easy-ways-to-get-your-first-manychat-subscribers/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;Messenger Ref URL\u003c/a\u003e\u0026#xa0;to create opportunities for conversions.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can also run click-to-Messenger ads through a Chat Marketing platform like ManyChat to encourage people to take action. If you\u0026#x2019;re wondering,\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/what-is-a-conversion-rate/\" rel=\"noreferrer noopener\"\u003ewhat the conversion rate\u003c/a\u003e\u0026#xa0;is for your business, it\u0026#x2019;s the percentage of users that complete the desired action on your site. For lead gen businesses, this would include getting a user to enter their contact information so your sales team can reach out.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eSocial media platforms\u003c/h3\u003e\n\n\n\n\u003cp\u003eSocial media channels can be an effective lead generator for your business\u0026#x2014; and they\u0026#x2019;re affordable. You can build closer ties with your target audience quickly by posting videos or images and starting conversations. You can also use the swipe-up feature on Instagram to drive people to your bot and Facebook Messenger to have one-to-one conversations with people \u0026#x2014; the possibilities are endless. Learn more about the\u003ca target=\"_blank\" href=\"https://manychat.com/blog/types-of-social-media/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;different types of social media\u003c/a\u003e\u0026#xa0;you can use to generate leads.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eContent marketing\u003c/h3\u003e\n\n\n\n\u003cp\u003eContent marketing is a great way to boost your inbound marketing efforts and convert\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/website-leads/\" rel=\"noreferrer noopener\"\u003ewebsite leads\u003c/a\u003e. You can create helpful, relevant, and free information on your company\u0026#x2019;s website that people can read at their leisure. You can include call-to-actions anywhere on the blog, from a floating bar to a page takeover or a slide-in. If people like your content, they\u0026#x2019;ll likely click your CTAs and enter your Messenger bot.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eWord of mouth\u003c/h3\u003e\n\n\n\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https://manychat.com/blog/word-of-mouth-marketing/\" rel=\"noreferrer noopener\"\u003eWord-of-mouth referrals\u003c/a\u003e\u0026#xa0;are a lead-generation tactic that can easily help you spread the word about your business. You can offer recent customers or clients an incentive, like a refer-a-friend discount or free products through social media\u003ca target=\"_blank\" href=\"https://manychat.com/blog/legion-beats/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;giveaway campaigns\u003c/a\u003e, to promote for you.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eHow to qualify leads\u003c/h2\u003e\n\n\n\n\u003cp\u003eLet\u0026#x2019;s say you want to buy a new pair of shoes online. If the salesperson aggressively and loudly speaks to you the second you walk into the store, chances are, you\u0026#x2019;re going to get out of there pretty darn quickly.\u003c/p\u003e\n\n\n\n\u003cp\u003eNow imagine that same salesperson gives you a moment to settle in, takes time to get to know you and your shoe preferences, and what you\u0026#x2019;re really looking for. They could ask your favorite color, what style of shoes you like, why you need them and then make a recommendation based on all your interactions together.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe most effective lead generation tactics don\u0026#x2019;t force a hard-sales approach onto customers. Instead, a smart strategy is to collect information by building trust through helpful tips and advice, when appropriate. At this point, you\u0026#x2019;ll be better poised to turn the visitors into a sales lead, or someone who\u0026#x2019;s ready to buy.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn ManyChat, you can set up\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/setting-up-manychat-lead-scoring/\" rel=\"noreferrer noopener\"\u003elead scoring\u003c/a\u003e\u0026#xa0;to track potential customers\u0026#x2019; interactions with your business. Every event recorded in your ManyChat bot is given a score. If someone takes a positive action, their score will go up a certain amount of points:\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-03-1024x451.png\" alt=\"Reasons to increase lead score\"\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eIf negative, the score will reduce by the number of points you set:\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide-in-post-graphic-04-1024x339.png\" alt=\"Reasons to decrease lead score\"\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eOnce a lead hits a specific score, you can send them special offers to encourage a sale or send them to your sales team to close the deal. In order for scoring to be the most effective, it\u0026#x2019;s critical to have a good general sense of your customer\u0026#x2019;s buyer journey.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eLead generation strategies\u003c/h2\u003e\n\n\n\n\u003cp\u003eLead generation tactics aren\u0026#x2019;t a one-size-fits-all approach. What drives leads for one ecommerce retailer may not work for an agency or local business owner. The goal is the same \u0026#x2014; to go where your potential customers are \u0026#x2014; but there are many roads you can follow to get there.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere are some lead generation strategies you can try today.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eFacebook lead generation\u003c/h3\u003e\n\n\n\n\u003cp\u003eWith more than \u003ca target=\"_blank\" href=\"https://blog.hootsuite.com/facebook-demographics/\" rel=\"noreferrer noopener\"\u003e2.5 billion\u003c/a\u003e\u0026#xa0;monthly active users,\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/facebook-lead-generation/\" rel=\"noreferrer noopener\"\u003eFacebook is a fantastic channel for lead generation\u003c/a\u003e. From growing subscriber lists to registrations to pre-orders, email subscriptions, and more, Facebook offers a ton of different options to reach and connect with target audiences with\u003ca target=\"_blank\" href=\"https://www.facebook.com/business/help/1609056796054131\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;Facebook Lead Ads\u003c/a\u003e\u0026#xa0;and\u003ca target=\"_blank\" href=\"https://manychat.com/blog/click-to-messenger-ad-examples/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;Click-to-Messenger Ads\u003c/a\u003e. You can also start conversations with Business Page visitors through a CTA that brings people into a Messenger chat organically.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eInstagram lead generation\u003c/h3\u003e\n\n\n\n\u003cp\u003eNearly \u003ca target=\"_blank\" href=\"https://www.facebook.com/business/marketing/instagram\" rel=\"noreferrer noopener\"\u003e80% of accounts\u003c/a\u003e\u0026#xa0;on Instagram \u0026#x2014; with more than \u003ca target=\"_blank\" href=\"https://www.statista.com/statistics/730315/instagram-stories-dau/\" rel=\"noreferrer noopener\"\u003e500 million\u003c/a\u003e\u0026#xa0;monthly active users worldwide \u0026#x2014; follow a business on the platform. Basically, if you\u0026#x2019;re not using Instagram to generate leads, you could be missing out. With Instagram, you can showcase stories, post high-quality images, sell products on your posts, and even direct traffic back to your website or Messenger bot in your bio. You can also send interested people to a landing page right from your story (once your account has 10,000 followers) with Instagram\u0026#x2019;s \u0026#x201c;swipe-up\u0026#x201d; feature.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eOrganic search engine lead generation (SEO)\u003c/h3\u003e\n\n\n\n\u003cp\u003eSearch engine optimization (SEO) is an effective inbound lead generation strategy for finding potential customers. People can find your page in Google when searching for a specific query, enter your website and take action \u0026#x2014; whether it be to buy products or download a useful resource.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003ePPC lead generation\u003c/h3\u003e\n\n\n\n\u003cp\u003ePay-per-clik (PPC) ads can support your lead generation and inbound marketing objectives. This can include paid ads on platforms such as Google Ads, Facebook, Instagram, or LinkedIn. It relies on smart audience targeting, a budget, and following advertising best practices to help get clicks from this type of lead generation campaign.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eBusiness-to-business (B2B) Lead generation\u003c/h3\u003e\n\n\n\n\u003cp\u003eBusiness-to-business (B2B) lead generation often requires a different approach than business-to-customer (B2C) lead generation. Marketers typically collect more information from a potential customer, including name, email, company name, job title, and organization size \u0026#x2014; anything that could help make a sale. Leads are usually nurtured using \u003ca target=\"_blank\" href=\"https://manychat.com/blog/beginners-guide-to-chat-marketing-automation/\" rel=\"noreferrer noopener\"\u003emarketing automation\u003c/a\u003e\u0026#xa0;before becoming qualified for sales. The goal of B2B lead gen is to create a consistent flow of high-quality leads for your business.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eTips for lead generation\u003c/h2\u003e\n\n\n\n\u003cp\u003eLearning\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/how-to-build-a-sales-funnel/\" rel=\"noreferrer noopener\"\u003ehow to build a sales funnel\u003c/a\u003e\u0026#xa0;and fill it with qualified leads is no easy task. Depending on how long it takes for someone to convert, customers may stick around for months before buying anything or taking any real action. Here are four tips you can employ to help speed up lead capture in your next campaign:\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-research-your-target-audience\"\u003eResearch your target audience\u003c/h3\u003e\n\n\n\n\u003cp\u003eKnowing your audience is critical to creating a good lead generation program. Find out where your target audience is hanging out, what types of content they read, and what channels of communication they prefer. This knowledge will help you craft effective lead generation ideas and drive better results for your campaigns.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-test-new-channels\"\u003eTest new channels\u003c/h3\u003e\n\n\n\n\u003cp\u003eStart by focusing on one or two channels you feel will be effective based on your research, be it Facebook, SMS, email, Instagram, SEO. And don\u0026#x2019;t be afraid to try new channels like Messenger or live streaming. Regardless, test which channels deliver high-quality leads and focus on them.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-use-lead-generation-software\"\u003eUse lead generation software\u003c/h3\u003e\n\n\n\n\u003cp\u003eMost channels will have numerous\u003ca target=\"_blank\" href=\"https://manychat.com/blog/lead-generation-tools/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;lead generation tools\u003c/a\u003e\u0026#xa0;you can use to attract, nurture, and qualify leads. A good tool will make it easy to communicate with your audience across multiple channels, such as SMS, Messenger, and email. For example, you can set up a chatbot to funnel potential leads from your website and Messenger. There are some great\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/chatbot-examples/\" rel=\"noreferrer noopener\"\u003echatbot examples\u003c/a\u003e\u0026#xa0;from a variety of industries that demonstrate the power of improving conversion rates through messenger marketing. Then create automated campaigns that reach customers through text and other channels to build a relationship.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-create-lead-magnets-for-every-stage-of-the-customer-journey\"\u003eCreate lead magnets for every stage of the customer journey\u003c/h3\u003e\n\n\n\n\u003cp\u003eLead magnets are how marketers collect information from potential customers or clients, improve lead capture, and get people into the sales pipeline. But you can\u0026#x2019;t just offer any old piece of content for free. Aim to create a piece of valuable, high-quality content, like a white paper or ebook, that helps your target audience with their biggest issues. It\u0026#x2019;s critical to collect information such as phone numbers, email addresses, and personal preferences through a lead-capture form in order to create relevant and personalized digital marketing campaigns.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eResources:\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\u003cli\u003e\u003ca target=\"_blank\" href=\"https://manychat.com/blog/lead-magnet-examples/\" rel=\"noreferrer noopener\"\u003e7 Proven Lead Magnet Examples that Convert\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca target=\"_blank\" href=\"https://manychat.com/blog/lead-generation-examples/\" rel=\"noreferrer noopener\"\u003e9 High-Converting Lead Generation Examples to Steal\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-focus-on-nurturing-leads-over-the-hard-sales-pitch\"\u003eFocus on nurturing leads over the hard sales pitch\u003c/h3\u003e\n\n\n\n\u003cp\u003eHighly-converting lead gen campaigns build relationships with customers or clients over time. The goal is to build long-term customers. One key way to achieve this is by answering questions and having real-time conversations with them through\u003ca target=\"_blank\" href=\"https://manychat.com/blog/marketing-automation-tools/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;marketing automation tools\u003c/a\u003e\u0026#xa0;or\u003ca target=\"_blank\" href=\"https://manychat.com/blog/how-to-use-manychat-live-chat/\" rel=\"noreferrer noopener\"\u003e\u0026#xa0;live chat\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cp\u003eTwo effective ways to nurture potential leads is through content marketing and Chat Marketing. With content marketing, you can provide educational and informational blog posts and articles for leads that help them win. This helps build trust over time with website visitors. If they like your content, they can sign up for your subscriber lists. Here you can use Chat Marketing to build a connection with them until they become sales leads.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"h-use-social-media-for-generating-leads\"\u003eUse social media for generating leads\u003c/h3\u003e\n\n\n\n\u003cp\u003eOne of the most effective lead generation ideas is using social media to connect with your target audience. Every inbound marketing strategy will include some social media channel, such as Facebook, Instagram, or Twitter. Your goal is to find the best channels fit for your audience and start talking with them there.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eLead Generation FAQs\u003c/h2\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eWhat is the lead generation process?\u003c/h3\u003e\n\n\n\n\u003cp\u003eLead generation is the process of attracting leads into a CRM or marketing software and nurturing them throughout the buying process. The goal is to win them over with your products or services and convert them into paying customer.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eIs lead generation sales or marketing?\u003c/h3\u003e\n\n\n\n\u003cp\u003eLead generation is part of both sales\u0026#xa0;\u003cem\u003eand\u003c/em\u003e\u0026#xa0;marketing. Marketing lead generation is the process of attracting leads and turning them into marketing qualified leads (MQLs) using automation. Sales lead generation refers to turning MQLs into sales qualified leads (SQLs).\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDo lead generation services work?\u003c/h3\u003e\n\n\n\n\u003cp\u003eLead generation services work if they select the right program for your business. For lead generation to work well, you need to have the right strategy and tools in place to get a good return on investment. You also want to make sure the service or program doesn\u0026#x2019;t buy leads.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eWhy is lead generation important?\u003c/h3\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re trying to figure out\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/how-to-get-traffic-to-your-website/\" rel=\"noreferrer noopener\"\u003ehow to get traffic to your website\u003c/a\u003e, lead generation will do so, which can also lead to more conversions and more sales. If you have an effective lead generation process in place, it can help find the right customers for your business, faster.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eGrow your business with smart lead generation\u003c/h2\u003e\n\n\n\n\u003cp\u003eNow that you\u0026#x2019;ve got a handle on generating leads for your business, we recommend you test out\u0026#xa0;\u003ca target=\"_blank\" href=\"http://manychat.com/\" rel=\"noreferrer noopener\"\u003eManyChat\u003c/a\u003e. You can quickly get set up with a lead generation process and can add a Messenger bot to your website and Facebook page to start converting more visitors into leads.\u003c/p\u003e\n\n\n\n\u003cp\u003eArmed with this guide, you\u0026#x2019;re ready to continue learning and testing different tactics for your business. Be sure to check out some more\u0026#xa0;\u003ca target=\"_blank\" href=\"https://manychat.com/blog/category/lead-generation/\" rel=\"noreferrer noopener\"\u003earticles on lead generation\u0026#xa0;\u003c/a\u003ehere on the ManyChat blog to learn more strategies and tips.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\n\u003cdiv class=\"wp-block-button\"\u003e\u003cdiv class=\"m_x-auto m_y-xl width_fit\"\u003e\u003ca href=\"https://manychat.com/signup\" class=\"p_y-s p_x-l inline-block caps b_rd-xl pointer button\"\u003e\u003cspan class=\"flex flex_jcc text_center\"\u003e\u003cspan data-text=\"SIGN UP FREE\"\u003eSIGN UP FREE\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\n\u003c/div\u003e\n"])</script><script>self.__next_f.push([1,"7:[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"trigger\",\"data-first\":true,\"children\":[\"$\",\"header\",null,{\"className\":\"m_t-xl\",\"children\":[\"$\",\"div\",null,{\"className\":\"w w_l text_center\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"BlogArticleHeroSection_title__CWlCh\",\"children\":\"Lead Generation: A Beginner’s Guide\"}],[\"$\",\"div\",null,{\"className\":\"caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H\",\"children\":[[\"$\",\"div\",null,{\"className\":\"m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5\",\"children\":[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/1d4e8837ac649db458dc5f725305bf4b?s=440\u0026d=mm\u0026r=g\",\"width\":440,\"height\":440,\"className\":\"b_rd-xl\",\"alt\":\"Michael Keenan Avatar\",\"style\":{\"objectFit\":\"cover\"}}]}],\" \",\"Written by\",\" \",[\"$\",\"$L18\",null,{\"to\":\"/author/mkeenan\",\"type\":\"blog\",\"className\":\"BlogArticleHeroSection_author-name__E_exK underline_link\",\"children\":\"Michael Keenan\"}]]}],[[\"$\",\"div\",null,{\"className\":\"text_bold m_b-l\",\"children\":[[[\"$\",\"$19\",\"Chat Marketing\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/chat-marketing\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Chat Marketing\"}]}],[\"$\",\"span\",null,{\"children\":\", \"}]]}],[\"$\",\"$19\",\"Guides \u0026 Resources\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/guides-resources\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Guides \u0026 Resources\"}]}],false]}]],[\"$\",\"span\",null,{\"className\":\"text_bold\",\"children\":\" - 14 min read\"}]]}],[\"$\",\"$L17\",null,{\"src\":\"https://manychat.com/blog/wp-content/uploads/2020/04/lead-generation-a-beginners-guide.jpg\",\"width\":1201,\"height\":575,\"quality\":100,\"alt\":\"Lead Generation: A Beginner’s Guide\"}]]]}]}]}],[\"$\",\"div\",null,{\"className\":\"sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1\",\"data-first\":true,\"children\":[[\"$\",\"$L1a\",null,{\"className\":\"h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs\"}],[\"$\",\"hr\",null,{\"className\":\"bg_grey m_a-0\"}]]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"$L1b\",null,{\"content\":\"$1c\"}]}],[\"$\",\"section\",null,{\"className\":\"w w_l tn-m_y-xl p_b-xl howto-tags trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex_jcc\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item flex-item_8\",\"children\":[[\"$\",\"hr\",null,{}],[\"$\",\"div\",null,{\"className\":\"caps text_center m_t-m m_b-s\",\"children\":\"Originally published: Mar 4, 2021, 12:23 PM, Updated: Mar 5, 2021, 5:50 AM\"}],[\"$\",\"div\",null,{\"className\":\"grid grid_3-9 grid_gap\",\"children\":[[\"$\",\"h5\",null,{\"className\":\"m_t-s tn-m_t-m\",\"children\":\"Tags:\"}],[\"$\",\"div\",null,{\"className\":\"tn-m_t-s\",\"children\":[[\"$\",\"$L18\",\"0\",{\"to\":\"/tag/lead-generation\",\"type\":\"blog\",\"className\":\"bg_grey p_y-xs p_x-s m_r-s tag\",\"children\":[\"$\",\"span\",null,{\"children\":\"Lead Generation\"}]}]]}]]}]]}]}]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item_8 flex flex_aifs sm-flex_aic\",\"children\":[[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/1d4e8837ac649db458dc5f725305bf4b?s=440\u0026d=mm\u0026r=g\",\"width\":100,\"height\":100,\"alt\":\"Michael Keenan Avatar\",\"className\":\"m_r-l b_rd-100\",\"style\":{\"objectFit\":\"contain\"}}],[\"$\",\"div\",null,{\"children\":[[\"$\",\"h3\",null,{\"children\":\"Michael Keenan\"}],[\"$\",\"p\",null,{\"className\":\"rich_text small\",\"dangerouslySetInnerHTML\":{\"__html\":\"Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. 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