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It is a part of the Interpublic Group of Companies."> <meta property=og:title content="MullenLowe Global"> <meta property=og:type content=website> <meta property=og:description content="MullenLowe Global, formerly MullenLowe Group, is a marketing communications company headquartered in London. It is a part of the Interpublic Group of Companies."> <meta property=og:url content="https://www.mullenloweglobal.com/"> <meta property=og:locale content=en_GB> <meta property=og:site_name content="MullenLowe Global"> <meta name=twitter:card content=summary_large_image> <meta name=author content="Robert Kampas"> <meta name=date content="2023-12-05T09:38:36+00:00"> <meta name=google-site-verification content=ozzxey7gWKFvWfAHF2CF1QZH2eNA5HnmioKV2IXIo2s /> <meta name=msvalidate.01 content=714DA6E96ED526EE21D878A0B330680A /> </head> <body class="page background-transition front-page " data-env=production> <a class="skip-link visually-hidden sr-only-focusable" href="#layout-content">Skip to main content</a> <div id=layout-navigation-mask class=""> <div class=container> <div class=row> <div class=col-12> <div class=navigation-container> <div class=logo-container> <a href="/" class="logo horizontal" aria-label="Agency Logo"> <img 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<div class=logo-container> <a href="/" class="logo horizontal" aria-label="Agency Logo"> <img src="https://cdn.mullenloweglobal.com/uploads/2023/12/EU_MullenLowe_Global-White-RGB.png" alt="website logo" aria-hidden=true> </a> </div> <div class=actions> <div class="button menu-button"></div> </div> </div> </div> </div> </div> </div> <div class=row> <div class=col-12> <div class=links> <div class=link> <p class=title><a href="https://www.mullenloweglobal.com/about">About</a></p> <p class=description>Who we are: our network, capabilities and people.</p> </div> <div class=link> <p class=title><a href="https://www.mullenloweglobal.com/news">News</a></p> <p class=description>Keep up-to-date with our latest stories, insights and articles.</p> </div> <div class=link> <p class=title><a href="https://www.mullenloweglobal.com/work">Work</a></p> <p class=description>Our creativity: featured work from across our global network.</p> </div> <div class=link> <p class=title><a 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style="transform:rotate(-90deg)" data-hour=3></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Mumbai</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=mullenlowe-lintas-group">MullenLowe Lintas Group</a></p> </div> <div class=office> <div class=time> <div class="clock closed"> <div class="hour hand" style="transform:rotate(180deg)" data-hour=12></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Istanbul</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=mullenlowe-istanbul">MullenLowe Istanbul</a></p> </div> <div class=office> <div class=time> <div class="clock closed"> <div class="hour hand" style="transform:rotate(150deg)" data-hour=11></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Hamburg</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=ggh-mullenlowe">GGH MullenLowe</a></p> </div> <div class=office> <div class=time> <div class="clock closed"> <div class="hour hand" style="transform:rotate(150deg)" data-hour=11></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Madrid</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=lola-mullenlowe">LOLA MullenLowe</a></p> </div> <div class=office> <div class=time> <div class="clock closed"> <div class="hour hand" style="transform:rotate(90deg)" data-hour=9></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>London</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=mullenlowe-uk">MullenLowe UK</a></p> </div> <div class=office> <div class=time> <div class="clock open"> <div class="hour hand" style="transform:rotate(-60deg)" data-hour=4></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Boston</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=mullenlowe-group-u-s">MullenLowe U.S. Boston</a></p> </div> <div class=office> <div class=time> <div class="clock open"> <div class="hour hand" style="transform:rotate(-60deg)" data-hour=4></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Bogota</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=mullenlowe-ssp3-colombia">MullenLowe SSP3 Colombia</a></p> </div> <div class=office> <div class=time> <div class="clock open"> <div class="hour hand" style="transform:rotate(-90deg)" data-hour=3></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Mexico City</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=mullenlowe-ssp3-mexico">MullenLowe SSP3 M茅xico</a></p> </div> <div class=office> <div class=time> <div class="clock open"> <div class="hour hand" style="transform:rotate(-120deg)" data-hour=2></div> <div class=axis></div> <div class="minute hand" style="transform:rotate(144deg)" data-minute=54></div> </div> <div class=city>Los Angeles</div> </div> <p class=agency><a href="https://www.mullenloweglobal.com/contact?agency=mullenlowe-group-u-s">MullenLowe U.S. Los Angeles</a></p> </div> </div> </div> </div> </div> </div> </div> <main id=layout-content role=main> <div class=intro-video> <img src="https://www.mullenloweglobal.com/app/themes/mullenlowe/assets/optimised/images/275-114-image-scaler.png" alt=""> <a class="title animate__animated animate__fadeIn" href=https://www.mullenloweglobal.com/work/the-power-of-bzrp target=_self> <span>New Work:<br/> The Power of BZRP</span> </a> <video preload=auto poster="https://cdn.mullenloweglobal.com/thumbnails/video/uploads/2024/10/BZRP-AXE-WEBSITE-BANNER.mp4.png" autoplay playsinline muted loop disablepictureinpicture disableremoteplayback> <source src="https://cdn.mullenloweglobal.com/uploads/2024/10/BZRP-AXE-WEBSITE-BANNER.mp4" type="video/mp4"> <p>To view this video please enable JavaScript and consider upgrading to a web browser that supports HTML5 video.</p> </video> <a href="/#latest" class=arrow aria-label="Scroll down"></a> </div> <div class=container> <div class=latest> <div class=row> <div class=col-12> <h1 id=latest>Latest</h1> </div> </div> <div class=row> <div class=col-md-6> <div class=post> <div class=featured-image style="background-image:url(https://cdn.mullenloweglobal.com/uploads/2024/11/2200x912-website-landscape-3.jpg)"> <a href="https://www.mullenloweglobal.com/news/work/change-of-location" aria-describedby=home-post-title> <img src="https://www.mullenloweglobal.com/app/themes/mullenlowe/assets/optimised/images/275-114-image-scaler.png" alt=""> <div id=home-post-title> Change of Location </div> <div class=overlay><span>View</span></div> </a> </div><a href="https://www.mullenloweglobal.com/news/work/change-of-location"><h3 aria-hidden=true>Change of Location</h3></a> <div class="category work"> <span></span> <p>Work</p> </div></div> </div> <div class=col-md-6> <div class=post> <div class=featured-image style="background-image:url(https://cdn.mullenloweglobal.com/uploads/2024/10/BZRP-News.jpg)"> <a href="https://www.mullenloweglobal.com/work/the-power-of-bzrp" aria-describedby=home-post-title> <img src="https://www.mullenloweglobal.com/app/themes/mullenlowe/assets/optimised/images/275-114-image-scaler.png" alt=""> <div id=home-post-title> AXE The Power of BZRP </div> <div class=overlay><span>View</span></div> </a> </div><a href="https://www.mullenloweglobal.com/work/the-power-of-bzrp"><h3 aria-hidden=true>AXE<span>The Power of BZRP</span></h3></a></div> </div> <div class=col-md-6> <div class=post> <div class=featured-image style="background-image:url(https://cdn.mullenloweglobal.com/uploads/2024/11/2200x912-website-landscape-2.jpg)"> <a href="https://www.mullenloweglobal.com/news/awards/42-wins-in-buenos-aires-at-el-ojo-2024" aria-describedby=home-post-title> <img src="https://www.mullenloweglobal.com/app/themes/mullenlowe/assets/optimised/images/275-114-image-scaler.png" alt=""> <div id=home-post-title> 43 Wins in Buenos Aires at El Ojo 2024 </div> <div class=overlay><span>View</span></div> </a> </div><a href="https://www.mullenloweglobal.com/news/awards/42-wins-in-buenos-aires-at-el-ojo-2024"><h3 aria-hidden=true>43 Wins in Buenos Aires at El Ojo 2024</h3></a> <div class="category awards"> <span></span> <p>Awards</p> </div></div> </div> <div class=col-md-6> <div class=post> <div class=featured-image style="background-image:url(https://cdn.mullenloweglobal.com/uploads/2024/09/Chiaki-news.jpg)"> <a href="https://www.mullenloweglobal.com/work/chiakis-journey-season-iii" aria-describedby=home-post-title> <img src="https://www.mullenloweglobal.com/app/themes/mullenlowe/assets/optimised/images/275-114-image-scaler.png" alt=""> <div id=home-post-title> Acura Chiaki's Journey: Season III </div> <div class=overlay><span>View</span></div> </a> </div><a href="https://www.mullenloweglobal.com/work/chiakis-journey-season-iii"><h3 aria-hidden=true>Acura<span>Chiaki's Journey: Season III</span></h3></a></div> </div> <div class=col-md-6> <div class=post> <div class=featured-image style="background-image:url(https://cdn.mullenloweglobal.com/uploads/2024/11/Featured-images-8.jpg)"> <a href="https://www.mullenloweglobal.com/news/work/chocolate-diego" aria-describedby=home-post-title> <img src="https://www.mullenloweglobal.com/app/themes/mullenlowe/assets/optimised/images/275-114-image-scaler.png" alt=""> <div id=home-post-title> Chocolate Diego </div> <div class=overlay><span>View</span></div> </a> </div><a href="https://www.mullenloweglobal.com/news/work/chocolate-diego"><h3 aria-hidden=true>Chocolate Diego</h3></a> <div class="category work"> <span></span> <p>Work</p> </div></div> </div> <div class=col-md-6> <div class=post> <div class=featured-image style="background-image:url(https://cdn.mullenloweglobal.com/uploads/2024/09/The-First-Last-Date.jpeg)"> <a href="https://www.mullenloweglobal.com/work/the-first-date" aria-describedby=home-post-title> <img src="https://www.mullenloweglobal.com/app/themes/mullenlowe/assets/optimised/images/275-114-image-scaler.png" alt=""> <div id=home-post-title> Centro Mexicano Alzheimer A.C. 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