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Eveline Oehrlich, Director, IT Executive Programs, IDC | IDC Blog
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tag-it-metrics tag-kpi"> <header class="post-header cf"> <div class="featured"> <a href="https://blogs.idc.com/2025/03/17/from-metrics-to-value-a-cios-guide-to-improve-measurement-of-digital-transformation/" class="image-link"><img width="770" height="515" src="data:image/svg+xml,%3Csvg%20viewBox%3D%270%200%20770%20515%27%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%3E%3C%2Fsvg%3E" class="attachment-contentberg-main size-contentberg-main lazyload wp-post-image" alt="" title="From Metrics to Value: A CIO’s Guide to Improve Measurement of Digital Transformation" decoding="async" fetchpriority="high" data-srcset="https://blogs.idc.com/wp-content/uploads/2025/03/AdobeStock_444450766-770x515.jpg 770w, https://blogs.idc.com/wp-content/uploads/2025/03/AdobeStock_444450766-270x180.jpg 270w" data-src="https://blogs.idc.com/wp-content/uploads/2025/03/AdobeStock_444450766-770x515.jpg" data-sizes="(max-width: 770px) 100vw, 770px" /> </a> </div> <div class="post-meta post-meta-b"> <span class="post-cat"> <span class="text-in">In</span> <a href="https://blogs.idc.com/category/industry/" class="category">Industry</a> </span> <h2 class="post-title-alt"> <a href="https://blogs.idc.com/2025/03/17/from-metrics-to-value-a-cios-guide-to-improve-measurement-of-digital-transformation/">From Metrics to Value: A CIO’s Guide to Improve Measurement of Digital Transformation</a> </h2> <div class="below"> <a href="https://blogs.idc.com/2025/03/17/from-metrics-to-value-a-cios-guide-to-improve-measurement-of-digital-transformation/" class="meta-item date-link"><time class="post-date" datetime="2025-03-17T14:19:48+00:00">March 17, 2025</time></a> <span class="meta-sep"></span> <span class="meta-item read-time">6 Mins Read</span> </div> </div> </header><!-- .post-header --> <div class="post-content description cf post-excerpt"> <p>The process that tech leaders typically follow to measure digital transformation is antiquated and must change. 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