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class="mobile-menu-item mobile-menu-child mobile-menu-el" >SEO technique</a> <a href="https://ahrefs.com/blog/local-seo/" class="mobile-menu-item mobile-menu-child mobile-menu-el" >Local SEO</a></div></div></div></div><div class="mobile-menu-footer"><div class="mobile-menu-footer-wrap"> <a class="btn btn-goto-subscribe" href="https://ahrefs.com/newsletter"><span class="icon-digest"></span>Subscribe</a></div></div></div></div></div></div></div></header><div class="body-shadow" style="display: none;"></div><div id="container"><div id="content"><div class="top-section welcome-section"><div class="container"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><h1>Le blog Ahrefs</h1><p> Développez vos connaissances en marketing et SEO grâce à des tutoriels et études de cas détaillés.</p></div></div></div><div class="with-flag with-line"></div></div><div class="latest-articles"><div id="post-7519" class="post-holder clearfix post-7519 post type-post status-publish format-standard hentry category-general-seo odd"><div class="container"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><header class="post-header"><div class="post-category"><a href="https://ahrefs.com/blog/fr/category/general-seo/" rel="tag">General SEO</a></div><h2> <a href="https://ahrefs.com/blog/fr/outils-reporting-seo/" title="Permalien vers 8 Outils de Reporting SEO Gratuits">8 Outils de Reporting SEO Gratuits</a></h2><div class="post-meta"> <span> Dans ce guide complet, l'équipe d'Ahrefs vous présente ses 8 outils de reporting SEO gratuits. Plus d'excuses pour commencer à positionner ces contenus sur Google grâce au SEO. </span> <span class="post-author"> <a href="https://ahrefs.com/blog/fr/author/chris-haines/" title="Posts by Chris Haines" rel="author"><span class="post-author-avatar"><img src="//ahrefs.com/blog/fr/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/fr/wp-content/uploads/2023/11/ChrisHaines-425x425.jpg" width="30" height="30" alt="Chris Haines" class="lazy lazy-hidden avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/fr/wp-content/uploads/2023/11/ChrisHaines-425x425.jpg" width="30" height="30" alt="Chris Haines" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /></noscript></span><span class="post-author-link">Chris Haines</span></a> </span> <span class="post-date">November 14</span></div></header></div></div></div></div><div id="post-7710" class="post-holder clearfix post-7710 post type-post status-publish format-standard hentry category-general-seo even"><div class="container"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><header class="post-header"><div class="post-category"><a href="https://ahrefs.com/blog/fr/category/general-seo/" rel="tag">General SEO</a></div><h2> <a href="https://ahrefs.com/blog/fr/pagerank-de-google/" title="Permalien vers L’évolution du PageRank de Google">L’évolution du PageRank de Google</a></h2><div class="post-meta"> <span> Découvrez l'histoire et l'évolution du PageRank, l'algorithme fondateur de Google. De sa création en 1997 à son impact actuel sur le SEO, comprendre son fonctionnement et son importance. </span> <span class="post-author"> <a href="https://ahrefs.com/blog/fr/author/patrick-stox/" title="Posts by Patrick Stox" rel="author"><span class="post-author-avatar"><img src="//ahrefs.com/blog/fr/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/fr/wp-content/uploads/2021/04/patrick-stox-426x425.png" width="30" height="30" alt="Patrick Stox" class="lazy lazy-hidden avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/fr/wp-content/uploads/2021/04/patrick-stox-426x425.png" width="30" height="30" alt="Patrick Stox" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /></noscript></span><span class="post-author-link">Patrick Stox</span></a> </span> <span class="post-date">November 2</span></div></header></div></div></div></div><div id="post-7307" class="post-holder clearfix post-7307 page type-page status-publish hentry odd"><div class="container"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><header class="post-header"><h2> <a href="https://ahrefs.com/blog/fr/recherche-de-mots-cles/" title="Permalien vers Comment faire une recherche de mots-clés. Guide complet.">Comment faire une recherche de mots-clés. Guide complet.</a></h2><div class="post-meta"> <span> Découvrez comment rechercher et prioriser les mots-clés pertinents pour votre site avec notre guide pratique. </span> <span class="post-author"> <a href="https://ahrefs.com/blog/fr/author/manuel-casalta-petitjean/" title="Posts by Manuel Casalta Petitjean" rel="author"><span class="post-author-avatar"><img src="//ahrefs.com/blog/fr/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/fr/wp-content/uploads/2024/08/manny-276pix-425x425.jpg" width="30" height="30" alt="Manuel Casalta Petitjean" class="lazy lazy-hidden avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/fr/wp-content/uploads/2024/08/manny-276pix-425x425.jpg" width="30" height="30" alt="Manuel Casalta Petitjean" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /></noscript></span><span class="post-author-link">Manuel Casalta Petitjean</span></a> </span> <span class="post-date">October 16</span></div></header></div></div></div></div><div id="post-7235" class="post-holder clearfix post-7235 post type-post status-publish format-standard hentry category-ahrefs-insights even"><div class="container"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><header class="post-header"><div class="post-category"><a href="https://ahrefs.com/blog/fr/category/ahrefs-insights/" rel="tag">Ahrefs Insights</a></div><h2> <a href="https://ahrefs.com/blog/fr/diversification-mots-cles/" title="Permalien vers Diversification des mots-clés : Le jumeau de la cannibalisation (étude SEO)">Diversification des mots-clés : Le jumeau de la cannibalisation (étude SEO)</a></h2><div class="post-meta"> <span> Que faire lorsque deux pages ou plus se classent pour un même mot-clé ? On parle de diversification des mots-clés, le cousin de la cannibalisation en SEO. </span> <span class="post-author"> <a href="https://ahrefs.com/blog/fr/author/mateusz-makosiewicz/" title="Posts by Mateusz Makosiewicz" rel="author"><span class="post-author-avatar"><img src="//ahrefs.com/blog/fr/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/fr/wp-content/uploads/2021/10/mateusz-makosiewicz.png" width="30" height="30" alt="Mateusz Makosiewicz" class="lazy lazy-hidden avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/fr/wp-content/uploads/2021/10/mateusz-makosiewicz.png" width="30" height="30" alt="Mateusz Makosiewicz" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /></noscript></span><span class="post-author-link">Mateusz Makosiewicz</span></a> </span> <span class="post-date">October 7</span></div></header></div></div></div></div><div id="post-7091" class="post-holder clearfix post-7091 post type-post status-publish format-standard hentry category-general-seo odd"><div class="container"><div class="row"><div class="col-lg-12 col-md-12 col-sm-12 col-xs-12"><header class="post-header"><div class="post-category"><a href="https://ahrefs.com/blog/fr/category/general-seo/" rel="tag">General SEO</a></div><h2> <a href="https://ahrefs.com/blog/fr/quest-ce-que-le-seo/" title="Permalien vers Qu’est-ce que le SEO">Qu’est-ce que le SEO</a></h2><div class="post-meta"> <span> Le SEO expliqué : définition, importance et fonctionnement des moteurs de recherche. Découvrez les 3 piliers du référencement naturel, les étapes clés pour optimiser votre site et les différents types de SEO pour améliorer votre visibilité en ligne. </span> <span class="post-author"> <a href="https://ahrefs.com/blog/fr/author/manuel-casalta-petitjean/" title="Posts by Manuel Casalta Petitjean" rel="author"><span class="post-author-avatar"><img src="//ahrefs.com/blog/fr/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://ahrefs.com/blog/fr/wp-content/uploads/2024/08/manny-276pix-425x425.jpg" width="30" height="30" alt="Manuel Casalta Petitjean" class="lazy lazy-hidden avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /><noscript><img src="https://ahrefs.com/blog/fr/wp-content/uploads/2024/08/manny-276pix-425x425.jpg" width="30" height="30" alt="Manuel Casalta Petitjean" class="avatar avatar-30 wp-user-avatar wp-user-avatar-30 alignnone photo" /></noscript></span><span 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