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</ul> </li> <li id="toc-Reception" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Reception"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Reception</span> </div> </a> <button aria-controls="toc-Reception-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Reception subsection</span> </button> <ul id="toc-Reception-sublist" class="vector-toc-list"> <li id="toc-Commercial" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Commercial"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>Commercial</span> </div> </a> <ul id="toc-Commercial-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Player_demographics" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Player_demographics"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2</span> <span>Player demographics</span> </div> </a> <ul id="toc-Player_demographics-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Awards" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Awards"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.3</span> <span>Awards</span> </div> </a> <ul id="toc-Awards-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Controversy" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Controversy"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Controversy</span> </div> </a> <ul id="toc-Controversy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Sequels" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Sequels"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Sequels</span> </div> </a> <ul id="toc-Sequels-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Television_show" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Television_show"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Television show</span> </div> </a> <ul id="toc-Television_show-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_popular_culture" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#In_popular_culture"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>In popular culture</span> </div> </a> <ul id="toc-In_popular_culture-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><i>Candy Crush Saga</i></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 44 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-44" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">44 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D9%83%D8%A7%D9%86%D8%AF%D9%8A_%D9%83%D8%B1%D8%A7%D8%B4_%D8%B3%D8%A7%D8%BA%D8%A7" title="كاندي كراش ساغا – Arabic" lang="ar" hreflang="ar" data-title="كاندي كراش ساغا" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-an mw-list-item"><a href="https://an.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Aragonese" lang="an" hreflang="an" data-title="Candy Crush Saga" data-language-autonym="Aragonés" data-language-local-name="Aragonese" class="interlanguage-link-target"><span>Aragonés</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%95%E0%A7%8D%E0%A6%AF%E0%A6%BE%E0%A6%A8%E0%A7%8D%E0%A6%A1%E0%A6%BF_%E0%A6%95%E0%A7%8D%E0%A6%B0%E0%A6%BE%E0%A6%B6_%E0%A6%B8%E0%A6%BE%E0%A6%97%E0%A6%BE" title="ক্যান্ডি ক্রাশ সাগা – Bangla" lang="bn" hreflang="bn" data-title="ক্যান্ডি ক্রাশ সাগা" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Catalan" lang="ca" hreflang="ca" data-title="Candy Crush Saga" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cy mw-list-item"><a href="https://cy.wikipedia.org/wiki/Candy_Crush_Saga_(g%C3%AAm_fideo)" title="Candy Crush Saga (gêm fideo) – Welsh" lang="cy" hreflang="cy" data-title="Candy Crush Saga (gêm fideo)" data-language-autonym="Cymraeg" data-language-local-name="Welsh" class="interlanguage-link-target"><span>Cymraeg</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – German" lang="de" hreflang="de" data-title="Candy Crush Saga" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Estonian" lang="et" hreflang="et" data-title="Candy Crush Saga" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Spanish" lang="es" hreflang="es" data-title="Candy Crush Saga" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Esperanto" lang="eo" hreflang="eo" data-title="Candy Crush Saga" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Basque" lang="eu" hreflang="eu" data-title="Candy Crush Saga" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%A9%D9%86%D8%AF%DB%8C_%DA%A9%D8%B1%D8%A7%D8%B4_%D8%B3%D8%A7%DA%AF%D8%A7" title="کندی کراش ساگا – Persian" lang="fa" hreflang="fa" data-title="کندی کراش ساگا" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fo mw-list-item"><a href="https://fo.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Faroese" lang="fo" hreflang="fo" data-title="Candy Crush Saga" data-language-autonym="Føroyskt" data-language-local-name="Faroese" class="interlanguage-link-target"><span>Føroyskt</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – French" lang="fr" hreflang="fr" data-title="Candy Crush Saga" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Galician" lang="gl" hreflang="gl" data-title="Candy Crush Saga" data-language-autonym="Galego" data-language-local-name="Galician" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%BA%94%EB%94%94%ED%81%AC%EB%9F%AC%EC%89%AC%EC%82%AC%EA%B0%80" title="캔디크러쉬사가 – Korean" lang="ko" hreflang="ko" data-title="캔디크러쉬사가" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Armenian" lang="hy" hreflang="hy" data-title="Candy Crush Saga" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Indonesian" lang="id" hreflang="id" data-title="Candy Crush Saga" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Italian" lang="it" hreflang="it" data-title="Candy Crush Saga" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A7%D7%A0%D7%93%D7%99_%D7%A7%D7%A8%D7%90%D7%A9_%D7%A1%D7%90%D7%92%D7%94" title="קנדי קראש סאגה – Hebrew" lang="he" hreflang="he" data-title="קנדי קראש סאגה" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-ky mw-list-item"><a href="https://ky.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Kyrgyz" lang="ky" hreflang="ky" data-title="Candy Crush Saga" data-language-autonym="Кыргызча" data-language-local-name="Kyrgyz" class="interlanguage-link-target"><span>Кыргызча</span></a></li><li class="interlanguage-link interwiki-mt mw-list-item"><a href="https://mt.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Maltese" lang="mt" hreflang="mt" data-title="Candy Crush Saga" data-language-autonym="Malti" data-language-local-name="Maltese" class="interlanguage-link-target"><span>Malti</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Malay" lang="ms" hreflang="ms" data-title="Candy Crush Saga" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Dutch" lang="nl" hreflang="nl" data-title="Candy Crush Saga" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ne mw-list-item"><a href="https://ne.wikipedia.org/wiki/%E0%A4%95%E0%A5%8D%E0%A4%AF%E0%A4%BE%E0%A4%A8%E0%A5%8D%E0%A4%A1%E0%A5%80_%E0%A4%95%E0%A5%8D%E0%A4%B0%E0%A4%B8" title="क्यान्डी क्रस – Nepali" lang="ne" hreflang="ne" data-title="क्यान्डी क्रस" data-language-autonym="नेपाली" data-language-local-name="Nepali" class="interlanguage-link-target"><span>नेपाली</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%87%E3%82%A3%E3%83%BC%E3%82%AF%E3%83%A9%E3%83%83%E3%82%B7%E3%83%A5" title="キャンディークラッシュ – Japanese" lang="ja" hreflang="ja" data-title="キャンディークラッシュ" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Candy Crush Saga" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Norwegian Nynorsk" lang="nn" hreflang="nn" data-title="Candy Crush Saga" data-language-autonym="Norsk nynorsk" data-language-local-name="Norwegian Nynorsk" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Uzbek" lang="uz" hreflang="uz" data-title="Candy Crush Saga" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Polish" lang="pl" hreflang="pl" data-title="Candy Crush Saga" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Portuguese" lang="pt" hreflang="pt" data-title="Candy Crush Saga" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Romanian" lang="ro" hreflang="ro" data-title="Candy Crush Saga" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Russian" lang="ru" hreflang="ru" data-title="Candy Crush Saga" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Simple English" lang="en-simple" hreflang="en-simple" data-title="Candy Crush Saga" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-ckb mw-list-item"><a href="https://ckb.wikipedia.org/wiki/%DA%A9%DB%95%D9%86%D8%AF%DB%8C_%DA%A9%D8%B1%D8%A7%D8%B4_%D8%B3%D8%A7%DA%AF%D8%A7" title="کەندی کراش ساگا – Central Kurdish" lang="ckb" hreflang="ckb" data-title="کەندی کراش ساگا" data-language-autonym="کوردی" data-language-local-name="Central Kurdish" class="interlanguage-link-target"><span>کوردی</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Serbian" lang="sr" hreflang="sr" data-title="Candy Crush Saga" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Finnish" lang="fi" hreflang="fi" data-title="Candy Crush Saga" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Swedish" lang="sv" hreflang="sv" data-title="Candy Crush Saga" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Tagalog" lang="tl" hreflang="tl" data-title="Candy Crush Saga" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Turkish" lang="tr" hreflang="tr" data-title="Candy Crush Saga" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Ukrainian" lang="uk" hreflang="uk" data-title="Candy Crush Saga" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Vietnamese" lang="vi" hreflang="vi" data-title="Candy Crush Saga" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E7%B3%96%E6%9E%9C%E4%BC%A0%E5%A5%87" title="糖果传奇 – Wu" lang="wuu" hreflang="wuu" data-title="糖果传奇" data-language-autonym="吴语" data-language-local-name="Wu" class="interlanguage-link-target"><span>吴语</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/Candy_Crush_Saga" title="Candy Crush Saga – Cantonese" lang="yue" hreflang="yue" data-title="Candy Crush Saga" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a 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For the game show, see <a href="/wiki/Candy_Crush_(game_show)" title="Candy Crush (game show)"><i>Candy Crush</i> (game show)</a>.</div> <p class="mw-empty-elt"> </p> <div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">2012 video game</div><style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1117680521">.mw-parser-output .ib-video-game .infobox-label{white-space:nowrap;padding-right:0.65em}.mw-parser-output .ib-video-game .infobox-above{font-style:italic}</style><table class="infobox ib-video-game hproduct"><tbody><tr><th colspan="2" class="infobox-above fn">Candy Crush Saga</th></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Candy_Crush_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/b/bc/Candy_Crush_logo.png/220px-Candy_Crush_logo.png" decoding="async" width="220" height="161" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/b/bc/Candy_Crush_logo.png 1.5x" data-file-width="256" data-file-height="187" /></a></span></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_developer" title="Video game developer">Developer(s)</a></th><td class="infobox-data"><a href="/wiki/King_(company)" title="King (company)">King</a></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_publisher" title="Video game publisher">Publisher(s)</a></th><td class="infobox-data">King</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Computing_platform" title="Computing platform">Platform(s)</a></th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r979066050">.mw-parser-output ul.cslist,.mw-parser-output ul.sslist{margin:0;padding:0;display:inline-block;list-style:none}.mw-parser-output ul.cslist-embedded{display:inline}.mw-parser-output .cslist li,.mw-parser-output .sslist li{margin:0;padding:0 0.25em 0 0;display:inline-block}.mw-parser-output .cslist li:after{content:", "}.mw-parser-output .sslist li:after{content:"; "}.mw-parser-output .cslist li:last-child:after,.mw-parser-output .sslist li:last-child:after{content:none}</style><ul class="cslist"><li><a href="/wiki/App_Store_(iOS)" class="mw-redirect" title="App Store (iOS)">App Store</a></li><li><a href="/wiki/Google_Play" title="Google Play">Google Play</a></li><li><a href="/wiki/Windows_Phone_Store" title="Windows Phone Store">Windows Phone Store</a></li><li><a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Windows</a></li><li><a href="/wiki/MacOS" title="MacOS">macOS</a></li><li><a href="/wiki/Linux" title="Linux">Linux</a></li></ul></td></tr><tr><th scope="row" class="infobox-label">Release</th><td class="infobox-data"><b>Browser<br /></b>April 12, 2012<br /><b>iOS</b><br />November 14, 2012<br /><b>Android</b><br />December 14, 2012<br /><b>Fire OS<br /></b>December 11, 2014<br /><b>Windows Phone</b><br />September 6, 2012<br /><b>Windows</b><br />July 29, 2015<br /><i></i></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_genre" title="Video game genre">Genre(s)</a></th><td class="infobox-data"><a href="/wiki/Puzzle_video_game" title="Puzzle video game">Puzzle</a></td></tr></tbody></table> <p><i><b>Candy Crush Saga</b></i> is a free-to-play <a href="/wiki/Tile-matching_video_game" title="Tile-matching video game">tile-matching video game</a> released by <a href="/wiki/King_(company)" title="King (company)">King</a> on April 12, 2012, originally for <a href="/wiki/Facebook" title="Facebook">Facebook</a>; other versions for <a href="/wiki/IOS" title="IOS">iOS</a>, <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a>, <a href="/wiki/Windows_Phone" title="Windows Phone">Windows Phone</a>, and <a href="/wiki/Windows_10" title="Windows 10">Windows 10</a> followed. It is a variation of their <a href="/wiki/Browser_game" title="Browser game">browser game</a> <i>Candy Crush</i>.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves, such as collecting a specific number of a type of candy. </p><p>The game uses a <a href="/wiki/Freemium" title="Freemium">freemium</a> model; while it can be played completely through without spending money, players can buy special actions to help clear more difficult boards, from which King makes its revenues—at its peak, the company was reportedly earning almost $1 million per day.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Around 2014, over 93 million people were playing <i>Candy Crush Saga</i>, while revenue over a three-month period as reported by King was over $493 million.<sup id="cite_ref-:1_3-0" class="reference"><a href="#cite_note-:1-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Five years after its release on mobile, the <i>Candy Crush Saga</i> series has received over 2.7 billion downloads, and the game has been one of the highest-grossing and most-played mobile apps in that time frame. As of September 2023, it had reached over $20 billion in lifetime revenue.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>King has since released three related titles—<i>Candy Crush Soda Saga</i>, <i>Candy Crush Jelly Saga</i> and <i>Candy Crush Friends Saga</i>—and most of the company's other mobile titles follow the same <i>Saga</i> freemium format. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Gameplay">Gameplay</h2></div> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Candy_Crush_Saga_game_setup_example.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f4/Candy_Crush_Saga_game_setup_example.jpg/220px-Candy_Crush_Saga_game_setup_example.jpg" decoding="async" width="220" height="330" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/f/f4/Candy_Crush_Saga_game_setup_example.jpg 1.5x" data-file-width="258" data-file-height="387" /></a><figcaption>Gameplay on iOS, with candy, striped candies, jelly, licorice lock, and chocolate</figcaption></figure> <p><i>Candy Crush Saga</i> is a <a href="/wiki/Tile-matching_video_game" title="Tile-matching video game">"match three" game</a>, where the core gameplay is based on swapping two adjacent candies among several on the gameboard to make a row or column of at least three matching-colored candies. On this match, the matched candies are removed from the board, and candies above them fall into the empty spaces, with new candies appearing from the top of the board. This may create a new matched set of candies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions (called cascades).<sup id="cite_ref-cnet_review_5-0" class="reference"><a href="#cite_note-cnet_review-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Additionally, creating matches of four or more candies will create a special candy that, when matched, can clear a row, column, or other section of the board.<sup id="cite_ref-cnet_review_5-1" class="reference"><a href="#cite_note-cnet_review-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>The game is split into many levels, which must be completed in sequence. Each level poses a different challenge to the user, such as removing jelly on tiles or clearing candies in a fixed number of moves to bring special ingredients to the bottom of the board. Boards have a number of different configurations and may include special spaces that have their own unique rules, such as spaces covered with jelly that must be cleared by making a match on that space.<sup id="cite_ref-cnet_review_5-2" class="reference"><a href="#cite_note-cnet_review-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> If the player meets the level's goal, they will be given stars based on their score and can proceed onto the next level. Otherwise, they will lose one life and must try again. If the player runs out of lives, they have to wait for some period of real-world time while their lives regenerate before attempting the level again.<sup id="cite_ref-cnet_review_5-3" class="reference"><a href="#cite_note-cnet_review-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Completed levels can be replayed if desired. </p><p>The game has been expanded with a number of episodes, adding a 15 new levels per episode as well as new gameplay mechanics. Each episode has 15 levels of gameplay. In the game's first major expansion, the game added a separate set of levels in the Dreamworld. While levels had the same goals, the players had to balance matches of candies of two randomly selected colors to avoid disrupting the sleeping Odus the Owl; if they failed, the level had to be repeated. If they collected enough matched candies to fill a meter, the game would automatically activate the Moon Struck power: the board was cleared of all candies of those two colors, and the player gained a few turns of additional matches without needing to balance colors. After this, Odus returned to sleeping and two new colors were randomly selected for the balance. This continued until the player completed the level or ran out of turns as in the main game. Dreamworld levels used a different set of lives from the main game, allowing the player to switch back and forth between these modes. The Dreamworld is no longer accessible.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="In-app_purchases">In-app purchases</h3></div> <p>The game is primarily monetized through <a href="/wiki/Microtransaction" title="Microtransaction">in-app purchases</a> (through either a <a href="/wiki/Credit_card" title="Credit card">credit card</a>, <a href="/wiki/ITunes" title="ITunes">iTunes</a> credits or <a href="/wiki/Google_Play" title="Google Play">Google Play</a> credits); players begin with five "lives", lost whenever a level is failed. This applies to all of King's games. When lives are exhausted, users can either send requests to their Facebook friends for more lives, wait for them to replenish themselves (a life is restored every half-hour), or purchase them. Initially, when a player makes a purchase for new lives, they receive five new lives for a specific dollar amount. In a recent update, when a player makes a purchase for new lives, the player receives gold bars, the quantity depending on how much money they spend. Gold bars can be used for new lives, extra moves, boosters or to unlock a new episode. At certain points, primarily at the start of new "episodes", users must also either purchase or receive a request from at least three friends before they may access the next set of levels. An update meant players waited for only three days to unlock the next episode. </p><p>Boosters, to make the levels easier, can be bought using in-app purchases.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> While the game includes <a href="/wiki/Freemium" title="Freemium">freemium</a> content, 97.7% of those playing the game do so for free, while only 2.3% pay.<sup id="cite_ref-auto_8-0" class="reference"><a href="#cite_note-auto-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Characters">Characters</h2></div> <p>Throughout the game, the player solves puzzles so Tiffi (short for Toffette) can solve problems plaguing the residents of the Candy Kingdom. These include tutorial guide Mr. Toffee, whose voice was changed from an over-the-top French accent in the original version of the game into a more modest deep male voice;<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> the <a href="/wiki/Easter_Bunny" title="Easter Bunny">Easter Bunny</a>; the shop owner Mr. Yeti; Odus the owl from Dreamworld levels; the villainous Bubblegum Troll; and many others. </p><p>In <i>Candy Crush Jelly Saga</i>, the two main characters that the player plays against are the Jelly Queen and Cupcake Carl.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (November 2020)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Development">Development</h2></div> <p>Prior to the release of <i>Candy Crush Saga</i>, most of King's games were <a href="/wiki/Browser_game" title="Browser game">browser games</a> offered through their website or partner portals such as <a href="/wiki/Yahoo!" class="mw-redirect" title="Yahoo!">Yahoo!</a>. This included <i>Candy Crush</i>, a straightforward tile-matching game released in 2011 which King's chief creative officer and co-founder Sebastian Knutsson said came after a few hundred other games they had designed for the portal.<sup id="cite_ref-apple_10-0" class="reference"><a href="#cite_note-apple-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> <i>Candy Crush</i><span class="nowrap" style="padding-left:0.1em;">'</span>s concept had been based on an early game King made, <i>Miner Speed</i>, that borrowed gameplay elements from <i><a href="/wiki/Bejeweled_(video_game)" title="Bejeweled (video game)">Bejeweled</a></i>.<sup id="cite_ref-vb_miner_speed_11-0" class="reference"><a href="#cite_note-vb_miner_speed-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> <i>Candy Crush</i> added new animations for the candies, and expressive <a href="/wiki/Paper_doll" title="Paper doll">paper doll</a>-like characters that helped to make the game one of five most popular ones on the site by 2012.<sup id="cite_ref-vb_aug14_12-0" class="reference"><a href="#cite_note-vb_aug14-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> At that point, the game was a basic <a href="/wiki/Score_attack" class="mw-redirect" title="Score attack">score attack</a> game. Knutsson said, "the first version was three minutes of great gaming, but that three minutes didn't really evolve."<sup id="cite_ref-apple_10-1" class="reference"><a href="#cite_note-apple-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> <i>Candy Crush</i>, as with several of King's other portal games, featured tournament-style gameplay, where players could spend money to enter competitive tourneys for in-game boosts, which served as one of the main forms of revenue for the company in addition to in-game item sale <a href="/wiki/Microtransactions" class="mw-redirect" title="Microtransactions">microtransactions</a> and advertisements.<sup id="cite_ref-latimes_2012_13-0" class="reference"><a href="#cite_note-latimes_2012-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>Around 2009, <a href="/wiki/Facebook" title="Facebook">Facebook</a> began to pull in developers, in particular <a href="/wiki/Zynga" title="Zynga">Zynga</a>, to offer <a href="/wiki/Social_network_game" title="Social network game">social network games</a> that could be built on its fundamental services; for King, this resulted in a large drop in players at their game portals within a year. At this point, King started to determine how it could enter the Facebook and the associated <a href="/wiki/Mobile_gaming" class="mw-redirect" title="Mobile gaming">mobile game</a> markets, breaking up its web development department to work on Facebook and mobile games in 2010, including bringing several of their existing browser games to those platforms.<sup id="cite_ref-informilo_14-0" class="reference"><a href="#cite_note-informilo-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Most of these existing games were introduced as beta versions to Facebook users, and the company used player counts and feedback to determine which of these titles had the most prospect for moving forward, allowing them to focus more intensive development on those titles while dropping the rest, in the style of a <a href="/wiki/Rapid_prototyping" title="Rapid prototyping">rapid prototyping</a> approach.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The Facebook platform allowed them to explore expansion of their existing tournament-style games and the ability to include microtransactions within the game.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>In April 2011, King released its existing portal game <i>Miner Speed</i> as its first cross-platform (Facebook and mobile) game to figure out the transition between Facebook and mobile games for this new direction.<sup id="cite_ref-vb_miner_speed_11-1" class="reference"><a href="#cite_note-vb_miner_speed-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-informilo_14-1" class="reference"><a href="#cite_note-informilo-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> King's first major success in this area followed with <i>Bubble Witch Saga</i>, released in October 2011; by January 2012 it has attracted over 10 million players and was one of fastest rising Facebook games at that time.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> <i>Bubble Witch Saga</i> introduced the "saga" approach in contrast to typical tile-matching games, where instead of having the game continue through a fixed amount of time or until the player reached an unplayable state, the game was divided into discrete levels that required the player to complete certain goals within a fixed set of moves, and where the next level could only be reached after completing the previous level. These saga elements allowed for the basics of social gameplay, but did not require the time investment that then-popular titles like Zynga's <i><a href="/wiki/FarmVille" title="FarmVille">FarmVille</a></i> required; players could play just for a few minutes each day through the saga model.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> The success of <i>Bubble Witch Saga</i> establishing King as a viable developer in this arena, becoming the second-largest developer by daily player count on the Facebook platform by April 2012, trailing only Zynga.<sup id="cite_ref-informilo_14-2" class="reference"><a href="#cite_note-informilo-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-latimes_2012_13-1" class="reference"><a href="#cite_note-latimes_2012-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p><i>Candy Crush Saga</i> was selected as King's next Facebook game based on the popularity of the portal version of <i>Candy Crush</i>.<sup id="cite_ref-vb_aug14_12-1" class="reference"><a href="#cite_note-vb_aug14-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The basic cross-platform framework from <i>Miner Speed</i> were used to craft the foundation of <i>Candy Crush Saga</i>, adding the "saga" elements from <i>Bubble Witch Saga</i>. Initial ideas to expand <i>Candy Crush</i> into <i>Candy Crush Saga</i> were proposed by Knutsson, around 2011, including making the saga map visually look like a <a href="/wiki/Board_game" title="Board game">board game</a>.<sup id="cite_ref-informilo_14-3" class="reference"><a href="#cite_note-informilo-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-apple_10-2" class="reference"><a href="#cite_note-apple-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The game was first released for Facebook in April 2012, at the time featuring only 65 levels.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> The game quickly gained popularity, gaining more than 4 million players within a few weeks of release.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>King later released mobile versions for <a href="/wiki/IOS" title="IOS">iOS</a> and <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a> that same year, adding a feature that allowed mobile users to synchronize their progress with the Facebook version. Knutsson stated that at that time, with <i>Candy Crush Saga</i> as popular as it was on Facebook, they knew that they "had to get it right" in the transition process.<sup id="cite_ref-informilo_14-4" class="reference"><a href="#cite_note-informilo-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> King had previously discussed the nature of games that kept their state between a PC and mobile version with Fabrication Games, believing this was a necessary trend in the future of gaming, Both recognized several of the difficulties that would have to be addressed to provide both the progress synchronization and gameplay interface between mouse-driven PC computers and touch-driven mobile devices.<sup id="cite_ref-vb_aug14_12-2" class="reference"><a href="#cite_note-vb_aug14-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> King found that one issue with transiting <i>Bubble Witch Saga</i> to mobile was that the gameplay elements were too small for mobile devices, and aimed to correct that for <i>Candy Crush Saga</i> on mobile. The mobile release delay for <i>Candy Crush Saga</i> was in part due to adding the ability to play the mobile version in an offline mode that would still synchronize once the player returned online.<sup id="cite_ref-vb_aug14_12-3" class="reference"><a href="#cite_note-vb_aug14-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>The mobile version helped to boost the popularity of the game, attributed to the nature of the game being able to be played in a pick-up-and-go manner ideally suited for mobile devices. Tommy Palm, one of the four developers for <i>Candy Crush Saga</i>, stated that the first weekend numbers after the game's mobile release were over ten times greater than the estimates they expected.<sup id="cite_ref-vb_aug14_12-4" class="reference"><a href="#cite_note-vb_aug14-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> By January 2013, <i>Candy Crush Saga</i> overtook Zynga's <i><a href="/wiki/FarmVille_2" class="mw-redirect" title="FarmVille 2">FarmVille 2</a></i> as the top-played game on the Facebook platform.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>King had not planned for <i>Candy Crush Saga</i> to be as popular as it was, expecting the game to have only a six-month window after which players would move on to a different game, and thus had committed only minimal resources to its ongoing support at launch. Instead, with the game's popularity still high by the end of 2012, King became more serious about supporting the game for the long term, looking into deeper game mechanics, adding more levels, and other methods to extend the game.<sup id="cite_ref-apple_10-3" class="reference"><a href="#cite_note-apple-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Since its release, <i>Candy Crush Saga</i> was expanded over the years by adding new episodes, each containing a number of new levels. This enabled King to also introduce new gameplay features alongside other game improvements.<sup id="cite_ref-informilo_14-5" class="reference"><a href="#cite_note-informilo-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> New features were first tested on King's own portal to see how players there responded and allowed them to tweak these as needed, then push them into the episodes on the Facebook/mobile version.<sup id="cite_ref-nytimes_22-0" class="reference"><a href="#cite_note-nytimes-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> By September 2016, King released its 2000th level for the game to celebrate the milestone of over 1 trillion <i>Candy Crush Saga</i> games having been played.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> More recently, with the game offered as a free-to-play model, King seeks to provide new content on a weekly or biweekly basis, including time-limited content. Zacconi saw this approach as a means to keep players, who otherwise have not purchased anything, to keep coming back and playing the game.<sup id="cite_ref-vb_nov2017_25-0" class="reference"><a href="#cite_note-vb_nov2017-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Reception">Reception</h2></div> <style data-mw-deduplicate="TemplateStyles:r1217379840">.mw-parser-output .video-game-reviews{float:right;clear:right;margin:0 1em 1em;text-align:center;padding:0}.mw-parser-output .vgr-left{float:left;clear:left;margin:0 1em 1em 0}.mw-parser-output .vgr-none{float:none;clear:left;margin:0 1em 1em 0}.mw-parser-output .vgr-single{width:23em}.mw-parser-output .vgr-edit-on-wikidata{border:1px solid #a2a9b1;border-top:none;padding:0.2em;background:#d1dbdf;color:#333;font-size:88%;font-weight:bold}.mw-parser-output .video-game-reviews table{border:1px solid #a2a9b1;margin:0;font-size:88%;width:100%}.mw-parser-output .video-game-reviews td,.mw-parser-output .video-game-reviews th,.mw-parser-output .video-game-reviews caption{border:1px solid #a2a9b1;vertical-align:middle}.mw-parser-output .video-game-reviews caption{border-bottom:none;background:#d1dbdf;color:#333;text-align:center;padding:0.2em 0.4em}.mw-parser-output .video-game-reviews th{background:#eaecf0;color:#333}.mw-parser-output .vgr-awards td{background:#f2f2f2;color:#333}.mw-parser-output .vgr-hrow th{background:#e8f4f8;color:#333}.mw-parser-output .video-game-reviews .table-na{color:#707070}.mw-parser-output .vgr-reviews,.mw-parser-output .vgr-reviews tr:last-child td,.mw-parser-output .vgr-reviews tr:last-child th{border-bottom:none}.mw-parser-output .vgr-title,.mw-parser-output .vgr-subtitle,.mw-parser-output .vgr-awards tr td:first-child{font-weight:bold}.mw-parser-output .mw-collapsed .vgr-title{display:inline}.mw-parser-output .video-game-reviews table tr td:first-child,.mw-parser-output .vgr-awards td{text-align:left}.mw-parser-output .video-game-reviews table tr td.vgr-center{text-align:center}.mw-parser-output .video-game-reviews .vgr-stacked{border-top:none}@media(max-width:720px){.mw-parser-output .video-game-reviews{width:100%;float:none;clear:both;margin:0}.mw-parser-output .video-game-reviews table{display:table}.mw-parser-output .video-game-reviews caption{display:table-caption}}</style><div role="complementary" class="video-game-reviews skin-invert vgr-single"><div class="vgr-title">Reception</div><table class="vgr-aggregators wikitable"><caption>Aggregate score</caption><tbody><tr class="vgr-hrow"><th scope="col">Aggregator</th><th scope="col">Score</th></tr><tr><td class="vgr-center"><a href="/wiki/Metacritic" title="Metacritic">Metacritic</a></td><td>iOS: 79/100<sup id="cite_ref-MCiOS_26-0" class="reference"><a href="#cite_note-MCiOS-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table></div> <p>According to <a href="/wiki/Review_aggregator" title="Review aggregator">review aggregator</a> website <a href="/wiki/Metacritic" title="Metacritic">Metacritic</a>, the game received an average review score of 79/100, indicating generally positive reviews.<sup id="cite_ref-MCiOS_26-1" class="reference"><a href="#cite_note-MCiOS-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> Ellie Gibson of <i><a href="/wiki/Eurogamer" title="Eurogamer">Eurogamer</a></i> referred to <i>Candy Crush Saga</i> as one of 2013's Games of the Year.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Commercial">Commercial</h3></div> <p>By 2013, <i>Candy Crush Saga</i> had been downloaded more than 500 million times across Facebook, iOS, and Android devices. It was considered the most downloaded app from the Apple App Store,<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> and had at least 6.7 million active users on a daily basis; the game had a daily revenue of $633,000 from the United States section of the <a href="/wiki/App_Store_(iOS)" class="mw-redirect" title="App Store (iOS)">iOS App Store</a> alone.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> By 2014, the game had over 245 million active players each month but has since dropped off, with that count falling to around 166 million by 2016.<sup id="cite_ref-gibiz_31-0" class="reference"><a href="#cite_note-gibiz-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> It again rose back to 293 million active monthly players by November 2017.<sup id="cite_ref-:0_32-0" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p>Though initially released with advertising to help with revenue, King removed the advertising in 2013 and solely has earned money from the game in the form of in-app purchases.<sup id="cite_ref-gibiz_31-1" class="reference"><a href="#cite_note-gibiz-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> Only a small percentage of the player base has purchased in-game items, up to around 4%, but this has led to millions of dollars in monthly revenue for King.<sup id="cite_ref-gibiz_31-2" class="reference"><a href="#cite_note-gibiz-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> In 2014, <i>Candy Crush Saga</i> players spent over $1.33 billion on in-app purchases. This is a decline from the previous year since in the second half of 2013 players spent over $1.04 billion.<sup id="cite_ref-auto_8-1" class="reference"><a href="#cite_note-auto-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> By 2015, the monthly revenue was estimated at $120 million, but with declining players purchasing in-game items, down to 2% by 2016, that revenue has dropped to just over $53 million per month.<sup id="cite_ref-gibiz_31-3" class="reference"><a href="#cite_note-gibiz-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> Again, by the end of October 2018, the monthly revenue rose to $128 million.<sup id="cite_ref-:0_32-1" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p>Five years after its release on mobile, the <i>Candy Crush Saga</i> series has received over 2.73 billion downloads.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> Its revenue for the quarter ending September 2017 was $250 million, having gained significant improvement in year-to-year revenues from 2016.<sup id="cite_ref-vb_nov2017_25-1" class="reference"><a href="#cite_note-vb_nov2017-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> It remains one of the top gross-revenue earnings app for mobile in the four years leading up to 2017.<sup id="cite_ref-vb_nov2017_25-2" class="reference"><a href="#cite_note-vb_nov2017-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> By the end of July 2018, the total revenue earned by this game stood at $3.91 billion.<sup id="cite_ref-:0_32-2" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p><i>Candy Crush</i> received particular mention in <a href="/wiki/Hong_Kong" title="Hong Kong">Hong Kong</a> media, with reports that one in seven Hong Kong citizens plays the game.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> In December 2013, King entered the Japanese market with a series of television commercials in <a href="/wiki/Japan" title="Japan">Japan</a>, and by December 4 it had become the 23rd most downloaded game in Japan on Android devices and number 1 most downloaded from the App Store.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> It is also the most popular game in the UK of all time.<sup id="cite_ref-:0_32-3" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Player_demographics">Player demographics</h3></div> <p>58% of the players are women, while 46% of the players are of <a href="/wiki/Gen_X" class="mw-redirect" title="Gen X">Gen X</a>, though more youths and children play it.<sup id="cite_ref-:0_32-4" class="reference"><a href="#cite_note-:0-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Awards">Awards</h3></div> <p>Candy Crush Saga won the People's Choice Awards for Favorite Mobile Game 2016. Other nominees were <i><a href="/wiki/Fruit_Ninja" title="Fruit Ninja">Fruit Ninja</a></i>, <i><a href="/wiki/Minions_(Despicable_Me)" title="Minions (Despicable Me)">Despicable Me: Minion Rush</a></i>, <i><a href="/wiki/Plants_vs._Zombies" title="Plants vs. Zombies">Plants vs. Zombies</a></i> and <i><a href="/wiki/Temple_Run" title="Temple Run">Temple Run</a></i>.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> It was also the winner of 9th <a href="/wiki/International_Mobile_Gaming_Awards" title="International Mobile Gaming Awards">International Mobile Gaming Awards</a> for the Best Social Game.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Controversy">Controversy</h2></div> <p>King filed for applications for trademarks on the word "candy" in January 2013 with the <a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">United States Patent and Trademark Office</a>, which became publicly known in January 2014.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> News of these pending trademarks raised concerns from other developers, who feared that King would use their trademark to intimidate smaller developers.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> In response to this criticism, King decided not to pursue the trademark.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p><p>The mobile game known as <i>CandySwipe</i> created in 2010, two years prior to the release of <i>Candy Crush Saga</i>, had many similarities that its independent developer Albert Ransom noticed as <i>Candy Crush Saga</i> became more successful. Following news of the "candy" trademark, Ransom issued a statement in February 2014, claiming that King had intentionally copied elements from his own game including the app icon, the art for the candy pieces, and sound effects like the level-completion "Sweet!".<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> While details were not given, Ransom stated that he had "amicably" resolved the matter with King by April of that year.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>During this same period, it was discovered that King had applied for a trademark on the word "saga", and they had taken action against Stoic, the developers of <i><a href="/wiki/The_Banner_Saga" title="The Banner Saga">The Banner Saga</a></i>; King had attempted to block Stoic's registration of "The Banner Saga", and after the game released in January 2014, it issued a <a href="/wiki/Cease_and_desist" title="Cease and desist">cease and desist</a> letter to the developers (King's trademark application was still pending approval at this time).<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> Similar to the <i>CandySwipe</i> situation, Stoic announced in April 2014 that the situation with King had been resolved with both sides coming to an agreement allowing Stoic to continue to use their name.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p><p><i>Candy Crush Saga</i> also received criticism when it struck a deal with <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> to automatically install/reinstall the game on all new computers with then latest <a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Windows operating system</a> and already sold devices that had been upgraded to <a href="/wiki/Windows_10_Home" class="mw-redirect" title="Windows 10 Home">Windows 10 Home</a>,<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> even before <a href="/wiki/Acquisition_of_Activision_Blizzard_by_Microsoft" title="Acquisition of Activision Blizzard by Microsoft">Microsoft acquired King's parent company Activision Blizzard</a> in October 2023. </p><p><i>Candy Crush Saga</i> is considered to be an <a href="/wiki/Video_game_addiction" title="Video game addiction">addictive game</a> as it uses a <a href="/wiki/Compulsion_loop" title="Compulsion loop">compulsion loop</a> that provides pleasurable reinforcement the more one plays.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> The game was investigated by the <a href="/wiki/United_Kingdom" title="United Kingdom">UK</a> <a href="/wiki/Office_of_Fair_Trading" title="Office of Fair Trading">Office of Fair Trading</a> concerning exploitative <a href="/wiki/Game_mechanics" title="Game mechanics">game mechanics</a> with regards to younger users.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Sequels">Sequels</h2></div> <p>In May 2014, a sequel titled <i>Candy Crush Soda Saga</i> was <a href="/wiki/Soft_launch" title="Soft launch">soft launched</a> by King, with a similar design but new gameplay dynamics, such as a soda bottle piece that can shift gravity.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> </p><p>On October 20, 2014, the Facebook version of <i>Candy Crush Soda Saga</i> was released worldwide<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> and the mobile app was released in November on the Android and iOS platforms.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> The app was subsequently made available for <a href="/wiki/Windows_10" title="Windows 10">Windows 10</a> and <a href="/wiki/Windows_Phone" title="Windows Phone">Windows Phone</a> in October 2015. Among other gameplay changes, <i>Candy Crush Soda Saga</i> introduces soda candies that release soda that fill the puzzle board from the bottom up, causing candies to float up to the highest soda level. </p><p>In September 2015, another sequel named <i>Candy Crush Jelly Saga</i> was soft-launched in various countries for the Android platform, followed by a worldwide release in January 2016. Initially it was not made available on Facebook unlike previous titles but was released on Android and iOS in May 2016. The Facebook version appears to no longer require Adobe Flash to play. The game introduces jelly-filled squares. Matches made with candies occupying jelly-filled squares will generally cause all squares that were part of the match to become jelly-filled, with the goal of making all squares on the gameboard filled with jelly to complete the puzzle. </p><p>A third sequel, <i>Candy Crush Friends Saga</i>,<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> was released on both iOS<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> and Android in October 2018. Prior to each round, the player may have the ability to select one of the series' characters to assist with the puzzle. Each character has a power that activates after a certain number of candies of a specific color are collected, such as converting a candy on the board to a wrapped candy.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> This game earned $5.6 million in its first month, and $10 million by June 2019.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Television_show">Television show</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Candy_Crush_(game_show)" title="Candy Crush (game show)"><i>Candy Crush</i> (game show)</a></div> <p><a href="/wiki/CBS" title="CBS">CBS</a> produced a live-action <i>Candy Crush</i> game show in partnership with King that premiered on July 9, 2017.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> It was an hour-long competition among several two-person teams using interactive games that are based on <i>Candy Crush</i>. The show was produced by <a href="/wiki/Lionsgate" class="mw-redirect" title="Lionsgate">Lionsgate</a> with executive producer <a href="/wiki/Matt_Kunitz" title="Matt Kunitz">Matt Kunitz</a>, and with collaboration by Sebastian Knutsson, the creative developer of the first <i>Candy Crush</i> game.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Mario_Lopez" title="Mario Lopez">Mario Lopez</a> hosted the show.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> </p><p>Four teams play in each episode doing various challenges based on the <i>Candy Crush</i> game, with the winning team earning a guaranteed $100,000. </p> <div class="mw-heading mw-heading2"><h2 id="In_popular_culture">In popular culture</h2></div> <p>The game is featured in <a href="/wiki/Psy" title="Psy">Psy</a>'s music video "<a href="/wiki/Gentleman_(Psy_song)" title="Gentleman (Psy song)">Gentleman</a>".<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> </p><p>Part of <i><a href="/wiki/The_Emoji_Movie" title="The Emoji Movie">The Emoji Movie</a></i> takes place within <i>Candy Crush Saga</i>.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p><i>Candy Crush Saga</i> was used as a challenge theme for an episode of the <a href="/wiki/Project_Runway_All_Stars_(season_6)" class="mw-redirect" title="Project Runway All Stars (season 6)">sixth season of <i>Project Runway All Stars</i></a>.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20150906021332/http://www.games.com/game/king/candy-crush">"Candy Crush at Games.com"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.games.com/game/king/candy-crush">the original</a> on September 6, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Candy+Crush+at+Games.com&rft_id=http%3A%2F%2Fwww.games.com%2Fgame%2Fking%2Fcandy-crush&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACandy+Crush+Saga" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.com/news/magazine-25334716">"What is the appeal of Candy Crush Saga?"</a>. <i>BBC News</i>. December 18, 2013<span class="reference-accessdate">. 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href="/wiki/Activision" title="Activision">Activision</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>A subsidiary of <a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Activision_video_games" title="List of Activision video games">Franchises</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/3D_Ultra_Minigolf_(game_series)" title="3D Ultra Minigolf (game series)">3D Ultra Minigolf</a></i></li> <li><i><a href="/wiki/Assault_Heroes" title="Assault Heroes">Assault Heroes</a></i></li> <li><i><a href="/wiki/List_of_Cabela%27s_video_games" title="List of Cabela's video games">Cabela's</a></i></li> <li><i><a href="/wiki/Call_of_Duty" title="Call of Duty">Call of Duty</a></i></li> <li><i><a href="/wiki/City_Building_(series)" title="City Building (series)">City Building</a></i></li> <li><i><a href="/wiki/Crash_Bandicoot" title="Crash Bandicoot">Crash Bandicoot</a></i></li> <li><i><a href="/wiki/Empire_Earth" title="Empire Earth">Empire Earth</a></i></li> <li><i><a href="/wiki/Geometry_Wars" title="Geometry Wars">Geometry Wars</a></i></li> <li><i><a href="/wiki/Guitar_Hero" title="Guitar Hero">Guitar Hero</a></i></li> <li><i><a href="/wiki/King%27s_Quest" title="King's Quest">King's Quest</a></i></li> <li><i><a href="/wiki/Pitfall!" title="Pitfall!">Pitfall!</a></i></li> <li><i><a href="/wiki/Police_Quest" title="Police Quest">Police Quest</a></i></li> <li><i><a href="/wiki/Space_Quest" title="Space Quest">Space Quest</a></i></li> <li><i><a href="/wiki/Skylanders" title="Skylanders">Skylanders</a></i></li> <li><i><a href="/wiki/Spyro" title="Spyro">Spyro</a></i></li> <li><i><a href="/wiki/Tony_Hawk%27s" title="Tony Hawk's">Tony Hawk's</a></i></li> <li><i><a href="/wiki/Ultimate_Soccer_Manager" title="Ultimate Soccer Manager">Ultimate Soccer Manager</a></i></li> <li><i><a href="/wiki/Zork" title="Zork">Zork</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Activision_video_games" title="List of Activision video games">Games</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Activision_games:_1980%E2%80%931999" title="List of Activision games: 1980–1999">1980–1999</a></li> <li><a href="/wiki/List_of_Activision_games:_2000%E2%80%932009" title="List of Activision games: 2000–2009">2000–2009</a></li> <li><a href="/wiki/List_of_Activision_games:_2010%E2%80%932019" title="List of Activision games: 2010–2019">2010–2019</a></li> <li><a href="/wiki/List_of_Activision_games:_2020%E2%80%93present" title="List of Activision games: 2020–present">2020–present</a></li> <li><a href="/wiki/List_of_Activision_Value_games" title="List of Activision Value games">Activision Value games</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Activision Shanghai Studio</li> <li><a href="/wiki/Beenox" title="Beenox">Beenox</a></li> <li><a href="/wiki/Demonware" title="Demonware">Demonware</a></li> <li>Digital Legends Entertainment</li> <li>Elsewhere Entertainment</li> <li><a href="/wiki/High_Moon_Studios" title="High Moon Studios">High Moon Studios</a></li> <li><a href="/wiki/Infinity_Ward" title="Infinity Ward">Infinity Ward</a></li> <li><a href="/wiki/Raven_Software" title="Raven Software">Raven Software</a></li> <li><a href="/wiki/Sledgehammer_Games" title="Sledgehammer Games">Sledgehammer Games</a></li> <li>Solid State Studios</li> <li><a href="/wiki/Treyarch" title="Treyarch">Treyarch</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bizarre_Creations" title="Bizarre Creations">Bizarre Creations</a></li> <li><a href="/wiki/Budcat_Creations" title="Budcat Creations">Budcat Creations</a></li> <li><a href="/wiki/Fox_Interactive" title="Fox Interactive">Fox Interactive</a></li> <li><a href="/wiki/Ubisoft_Leamington" title="Ubisoft Leamington">FreeStyleGames</a></li> <li><a href="/wiki/Gray_Matter_Studios" title="Gray Matter Studios">Gray Matter Studios</a></li> <li><a href="/wiki/Infocom" title="Infocom">Infocom</a></li> <li><a href="/wiki/Luxoflux" title="Luxoflux">Luxoflux</a></li> <li><a href="/wiki/Massive_Entertainment" title="Massive Entertainment">Massive Entertainment</a></li> <li><a href="/wiki/Neversoft" title="Neversoft">Neversoft</a></li> <li><a href="/wiki/Radical_Entertainment" title="Radical Entertainment">Radical Entertainment</a></li> <li><a href="/wiki/RedOctane" title="RedOctane">RedOctane</a></li> <li><a href="/wiki/Shaba_Games" title="Shaba Games">Shaba Games</a></li> <li><a href="/wiki/Sierra_Entertainment" title="Sierra Entertainment">Sierra Entertainment</a></li> <li><a href="/wiki/Swordfish_Studios" title="Swordfish Studios">Swordfish Studios</a></li> <li><a href="/wiki/Toys_for_Bob" title="Toys for Bob">Toys for Bob</a></li> <li><a href="/wiki/Underground_Development" title="Underground Development">Underground Development</a></li> <li><a href="/wiki/Universal_Interactive" title="Universal Interactive">Universal Interactive</a></li> <li><a href="/wiki/Vicarious_Visions" class="mw-redirect" title="Vicarious Visions">Vicarious Visions</a></li> <li><a href="/wiki/Behaviour_Santiago" title="Behaviour Santiago">Wanako Games</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Battle.net" title="Battle.net">Battle.net</a></li> <li><a href="/wiki/Blizzard_Entertainment" title="Blizzard Entertainment">Blizzard Entertainment</a></li> <li><a href="/wiki/Vivendi_Games" title="Vivendi Games">Vivendi Games</a></li> <li><a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a></li> <li><a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a></li> <li><i><a href="/wiki/California_Department_of_Fair_Employment_and_Housing_v._Activision_Blizzard" title="California Department of Fair Employment and Housing v. Activision Blizzard">California Department of Fair Employment and Housing v. Activision Blizzard</a></i></li> <li><a href="/wiki/Activision_Blizzard_worker_organization" title="Activision Blizzard worker organization">ABK Workers Alliance</a></li> <li><a href="/wiki/Microsoft_and_unions#United_States" title="Microsoft and unions">Microsoft and unions § United States</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div><b><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Activision" 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