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/_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=3840&q=75"/></div><div class="ml-4 flex flex-col sm:flex-row md:ml-5"><p class="mr-4 text-sm font-medium md:font-normal md:text-zinc-500">Gokul Gopi</p><p class="mr-4 text-sm text-zinc-500">Last Updated: 31 May 2024</p><p class="text-sm text-zinc-500">11 min read</p></div></div></div><picture><source media="(min-width: 768px)" srcSet="/_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2F1-6.png&w=1920&q=75 1x, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2F1-6.png&w=3840&q=75 2x"/><source srcSet="/_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Ftemplates%2Fgrey-placeholder-v2.png&w=1920&q=70 1x, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Ftemplates%2Fgrey-placeholder-v2.png&w=3840&q=70 2x"/><img loading="eager" width="1536" height="922" decoding="async" style="color:transparent" src="/_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Ftemplates%2Fgrey-placeholder-v2.png&w=3840&q=70" placeholder="blur" alt="7 Customer Loyalty Programs to Keep your Customers Happy" title="7 Customer Loyalty Programs to Keep your Customers Happy" class="hidden rounded-xl object-cover md:block xl:mx-auto xl:max-w-6xl"/></picture></div></section><div class="font-inter container flex w-full items-stretch justify-center py-10 max-md:pt-3.5 xl:mx-auto xl:max-w-screen-2xl xl:px-[2.5%] xl:pb-20 xl:pt-12"><div class="relative hidden w-64 xl:block xl:min-w-80 xl:max-w-80"><div class="sticky top-[100px] w-full"><p class="mb-4 ml-1.5 mr-4 mt-9 font-poppins text-base font-semibold uppercase text-zinc-500">Table Of Contents</p><div class="prose prose-a:flex prose-a:border-l prose-a:border-gray-200 prose-a:py-2 prose-a:text-zinc-600 prose-a:no-underline prose-a:transition-all prose-a:duration-300 prose-a:ease-in-out prose-ul:!list-none prose-ul:!ps-1 prose-li:m-0 prose-li:p-0 prose-li:text-sm prose-li:font-normal prose-li:leading-normal prose-li:text-zinc-600 hover:prose-a:!border-zinc-500 hover:prose-a:bg-neutral-100 hover:prose-li:bg-neutral-100 [&>div>ul>.main-item>a>.text]:ml-4 [&>div>ul>.main-item>a]:border-gray-200 [&>div>ul>.main-item]:!bg-white [&>div>ul>li>a>.text]:ml-6 [&>div>ul>li>a>.text]:break-words lg:[&_.active>a]:border-[#63686f] lg:[&_.active]:bg-neutral-100"><div id="blog-foating-menus"> <ul class="nav"> <li class="main-item"> <a href="#id1"> <div class="icon"></div> <div class="text">7 Customer Loyalty Programs</div> </a> </li> <li class="sub-item"> <a href="#section1"> <div class="icon"></div> <div class="text">Giveaways</div> </a> </li> <li class="sub-item"> <a href="#section2"> <div class="icon"></div> <div class="text">Gift Cards</div> </a> </li> <li class="sub-item"> <a href="#section3"> <div class="icon"></div> <div class="text">Product Discounts and BOGO Offers</div> </a> </li> <li class="sub-item"> <a href="#section4"> <div class="icon"></div> <div class="text">VIP Privileges</div> </a> </li> <li class="sub-item"> <a href="#section5"> <div class="icon"></div> <div class="text">Make Free Shipping the Standard</div> </a> </li> <li class="sub-item"> <a href="#section6"> <div class="icon"></div> <div class="text">Customer Communities</div> </a> </li> <li class="sub-item"> <a href="#section7"> <div class="icon"></div> <div class="text">Rewarding Customer Feedback</div> </a> </li> </ul> </div></div></div></div><div class="flex w-full flex-col xl:w-[70%]" id="blog-content"><div id="blog-rich-text-content" class="prose prose-headings:font-medium prose-headings:leading-snug prose-headings:text-zinc-800 prose-h2:mb-5 prose-h2:mt-10 prose-h2:scroll-mt-20 prose-h2:text-4xl prose-h2:!font-semibold prose-h2:!leading-snug prose-h3:mb-3 prose-h3:mt-7 prose-h3:scroll-mt-20 prose-h3:text-3xl prose-h4:mb-1.5 prose-h4:mt-4 prose-h4:text-2xl prose-h6:mb-1.5 prose-h6:text-base prose-p:mb-4 prose-p:text-base prose-p:font-normal prose-p:!leading-loose prose-p:text-black prose-a:text-black prose-a:underline prose-a:decoration-primary prose-a:transition-all prose-a:duration-500 prose-a:ease-in-out prose-blockquote:mb-10 prose-blockquote:mt-20 prose-blockquote:border-none prose-blockquote:pl-4 prose-blockquote:font-medium prose-blockquote:text-zinc-800 prose-figure:!w-full prose-strong:font-medium prose-pre:text-white prose-ul:mb-5 prose-ul:marker:text-lg prose-li:my-0 prose-li:ml-9 prose-li:pb-3.5 prose-li:pt-2 prose-li:text-base prose-li:font-normal prose-li:!leading-loose prose-li:text-black prose-table:mx-auto prose-table:my-8 prose-table:block prose-table:max-w-fit prose-table:overflow-auto prose-table:text-center prose-thead:bg-[#04bf741a] prose-tr:align-middle prose-th:border prose-th:border-slate-300 prose-th:p-4 prose-th:text-center prose-th:align-middle prose-th:text-lg prose-th:font-normal prose-th:leading-tight prose-th:text-black prose-td:border prose-td:border-slate-300 prose-td:p-4 prose-td:align-middle prose-td:text-lg prose-img:max-w-full hover:prose-a:bg-primary hover:prose-a:text-white max-lg:prose-ol:pl-0 max-lg:prose-ul:pl-0 md:prose-h6:text-xl md:prose-p:text-lg md:prose-blockquote:pl-0 md:prose-li:text-lg xl:prose-h2:scroll-mt-24 xl:prose-h3:scroll-mt-24 w-full max-lg:min-w-full sm:px-[3.5%] lg:min-w-full [&>.ss-blog-content-share>div:first-of-type]:rounded [&>.ss-blog-content-share>div:first-of-type]:bg-white [&>.ss-blog-content-share>div:first-of-type]:px-16 [&>.ss-blog-content-share>div:first-of-type]:py-11 [&>.ss-blog-content-share]:my-14 [&>.ss-blog-content-share]:rounded [&>.ss-blog-content-share]:bg-sky-100 [&>.ss-blog-content-share]:p-2 [&>blockquote>p:first-of-type::before]:absolute [&>blockquote>p:first-of-type::before]:-left-2.5 [&>blockquote>p:first-of-type::before]:-top-36 [&>blockquote>p:first-of-type::before]:font-['serif'] [&>blockquote>p:first-of-type::before]:text-[18rem] [&>blockquote>p:first-of-type::before]:not-italic [&>blockquote>p:first-of-type::before]:text-black/5 [&>blockquote>p:first-of-type::before]:content-['“'] [&>blockquote>p:nth-child(1)]:relative [&>blockquote>p]:mb-9 [&>blockquote>p]:text-3xl [&>blockquote>p]:font-normal [&>blockquote>p]:!leading-normal sm:[&>blockquote>p]:text-3xl [&>ol>li>b]:font-medium [&>ol>li]:marker:text-black [&>p>iframe]:mx-auto [&>p>iframe]:max-w-full [&>p>strong]:inline [&>p>strong]:overflow-hidden [&>p>strong]:font-semibold [&>pre>strong]:text-white [&>ul>li>b]:font-medium [&>ul>li]:marker:text-black"><p>Audrey observed a heartwarming scene at her usual store. A nervous teenager, preparing for a job interview sought a clip-on tie but found only regular ones. Dennis, an employee, not only showed him how to tie it but also taught him a firm handshake and how to answer challenging interview questions. The team cheered the teenager on as he left.</p> <p>Blown away by this exchange, Audrey took to Facebook to record this incident, where it garnered thousands of likes and shares.</p> <p>Apart from such brilliant media attention and great PR, the store also earned a delighted and loyal customer (and quite a few others) who’d never have a second thought about their favorite store.</p> <p>Any guesses on the store? Read until the end of this blog to see if you guessed right! So, that’s a little intro to customer loyalty.</p> <ul> <li class="p1"><a href="#sectiona">Customer Loyalty Programs: An Introduction</a></li> <li class="p2"><a href="#sectionb">What is Customer Loyalty?</a></li> <li class="p3"><a href="#sectionc">Mastering Customer Loyalty: Top 3 Insights</a></li> <li class="p4"><a href="#sectiond">7 Effective Customer Loyalty Programs</a></li> </ul> <p><img loading="lazy" class="aligncenter wp-image-2010 " src="https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png" alt="Jeffrey Gitomer quote" width="1200" height="644" srcSet="https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-1024x550.png 1024w" sizes="(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px"/></p> <h2 id="sectiona">Customer Loyalty Programs: An Introduction</h2> <p>Making that extra effort, going that extra mile to care for your customers, always pays well. But that doesn’t mean you have to corner each individual customer and smother him/her with special attention.</p> <p>It’s all about the benchmarks. Long gone are the days when companies relied on customer satisfaction as their standard. Now, the focus is on customer delight and customer loyalty.</p> <p>So why all this buzz about retaining customers and customer loyalty programs?</p> <p>Even though returning customers amount to only a third of the overall money spent online, they spend nearly three times more than one-time shoppers. Also, acquiring a new customer can be as much as five to ten times higher than the cost of retaining an existing customer.</p> <p>From those big names and industry superstars to a local restaurant owner, everyone tries out customer loyalty programs to keep their customers hooked on to their brand.</p> <p><iframe title="How to have Happy Employees?" width="525" height="295" src="https://www.youtube.com/embed/39ECQNtpNjM?list=PL_KODN9mFNjxqmSf8Le7_jJ9xsWArq-4Z" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerPolicy="strict-origin-when-cross-origin" allowFullScreen=""></iframe></p> <p>According to <a href="https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value/">Zendesk’s survey</a>, 87% of customers think that brands need to put in more effort to provide a seamless customer experience. We have a long way to go mates!</p> <div class="mx-auto my-12 flex max-w-4xl flex-col justify-center rounded-xl bg-sky-500 bg-[url('https://static.surveysparrow.com/site/assets/blog/v2/twitter-logo-transparent.png')] bg-[length:157px_140px] bg-left-bottom bg-no-repeat pb-10 pt-5 sm:bg-right-top sm:py-10 sm:pl-10 sm:pr-32"><span><a class="mt-1.5 text-3xl font-normal italic leading-snug !text-white underline decoration-primary transition-all duration-300 ease-in-out hover:bg-primary" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976&text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21&related">Delighted customers buy more from you and are willing to pay more! </a></span><span><a class="text-sm font-light text-black underline decoration-primary transition-all duration-300 ease-in-out" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976&text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21&related">Click To Tweet</a></span></div> <h2 id="sectionb">What is Customer Loyalty?</h2> <p>Customer loyalty is not just one phase of your building up of reputation. It’s in every phase of your customer’s journey. But is that happy smiley, Five-star rating or that online review from your customer really important? Here goes!</p> <ul> <li style="font-weight:400">Delighted customers buy more from you and are willing to pay more.</li> <li style="font-weight:400">A loyal customer’s endorsement can outstrip all other marketing efforts. They refer others to the company, saving you the marketing and advertising costs. (Much like those low-budget movies that became blockbusters because of positive word of mouth!)</li> <li style="font-weight:400">They are more forgiving when you make mistakes – even serious ones. In addition to it, if you have a system to correct errors on the spot, they become even more loyal.</li> <li style="font-weight:400">Also, companies with happy customers tend to have happy employees who are genuinely engaged in work.</li> </ul> <p>But then, how to provide something worthy that your customers would love and keep on coming to you for more? Designing a customer loyalty program needs quite a bit of effort. Here are a few things to keep in mind:</p> <h2 id="sectionc">Mastering Customer Loyalty: Top 3 Insights</h2> <ul> <li><strong>Create a Goal</strong></li> </ul> <p>The first step towards starting a customer loyalty program you need to think about is, “what is your goal i.e. what are you going to provide as an incentive? An incentive can be anything from gift coupons to discounts on the next purchase or a giveaway.</p> <ul> <li><strong>How Will You Promote the Incentive?</strong></li> </ul> <p>The second step should be “how to promote it.” You can either use social media platforms or offline mediums like newspapers or flyers or pamphlets. It all depends on where your target audience is located and what your marketing budget is.</p> <ul> <li><strong>Allow Your New Customers to Get Benefitted</strong></li> </ul> <p>Even before a person gets enrolled in your brand, he/she should know how they can be benefited from being a customer of your brand.</p> <p>From a simple text message wishing customers on their birthday to a scavenger hunt game through the city, companies have tried a lot of strategies to enhance customer experience.</p> <p><img loading="lazy" class="aligncenter wp-image-2014 " src="https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png" alt="bad customer service is expensive mistake" width="1200" height="644" srcSet="https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-1024x550.png 1024w" sizes="(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px"/></p> <p>We have listed a few of these customer loyalty strategies you could try implementing:</p> <h2 id="sectiond">7 Essential Tactics for Top-Notch Customer Loyalty Programs</h2> <h2 id="section1">1. Giveaways</h2> <p>Something that resonates with the interest of your customers would be the best reward for your customers. A well-executed giveaway can help you grow your business with relatively low cost and create a buzz around in the market.</p> <p>Running giveaways, of course, with exciting prizes (limited editions would be awesome!) is a fantastic way to build your social media following on sites like Facebook and Twitter.</p> <p>They can help you grow your network, gain product exposure and increase the number of email subscribers.</p> <p>Consider working with an influencer or a celebrity to help give your giveaway an extra “wow” factor.</p> <h2 id="section2">2. Gift Cards</h2> <p>If there is one simple way to promote your brand, delight your customers and be assured of more sales, all at once, then that’s by using gift cards.</p> <p>Gift cards obviously urge customers to do more purchases, but on an average, customers spend 20% more than the gift card value. Also, gift cards are the best way to recommend a new brand or a new place to someone. With the card in hand, they’re nearly certain to visit that new hotel or to try that new brand of shoes.</p> <p>Be sure to boost gift cards during holidays and other special occasions (for obvious reasons). Also, if possible, ditch the physical cards and go-mobile!</p> <h2 id="section3">3. Product Discounts and BOGO Offers</h2> <p>Offered as a percentage or dollar amount off the purchase, product discounts are still one of the most sought-after rewards. About 93% of shoppers use discount offers throughout the year.</p> <p>Providing a discount offer would give your customers a reason to make repeat purchases. Another way to make things more engaging is by introducing creative currency or reward points, which can be converted to discounts.</p> <p>BOGO (Buy One Get One) is quite similar to normal discount offers. Mostly used in the clothing industry, these offers would make normal customers make their way back and also, it’s likely you’d score a new one.</p> <p><img loading="lazy" class="aligncenter wp-image-2011 " src="https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png" alt="customer loyalty quotes" width="1200" height="644" srcSet="https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-1024x550.png 1024w" sizes="(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px"/></p> <h2 id="section4">4. VIP Privileges</h2> <p>We have all come across those gazillion quotes and motivational images circulating the internet saying ‘You’re Special’ and ‘You’re one in a million’. And we feel connected to that higher calling while we read it. But why?</p> <p>Everybody likes to be special or at least be treated special. This is where VIP Privileges come into place. By categorizing your best and most regular customers into a VIP group, you are motivating them to be more loyal to your brand.VIP programs take reward points or loyalty points to the next level by giving customers an elevated status and exclusive offers.</p> <p>A famous example of one of the best customer loyalty programs would be the Amazon Prime membership. Through this VIP program, Amazon categorizes its most loyal customers and gives them special offers, discounts, and even free gifts.</p> <p>Shoppers not only work to earn additional benefits but will also try to show that they are of a higher status than their peers.</p> <p><img loading="lazy" class="aligncenter wp-image-2013 " src="https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png" alt="" width="1200" height="644" srcSet="https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-1024x550.png 1024w" sizes="(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px"/></p> <h2 id="section5">5. Make Free Shipping the Standard</h2> <p>Research says that 54% of shoppers will abandon their cart if shipping is too expensive. In 2017, this was regarded the leading cause for lost customers during checkout.</p> <p>Online shopping is at an all-time high and now, free shipping is no more a benefit, but the desired standard. Internet shopping giants are already offering free shipping on most orders.</p> <p>Free shipping can be leveraged to drive customer engagement with your rewards program. If bearing the cost is outside your budget, offer it to members who spend over a certain amount, so that its less of a burden for you.</p> <p>Free shipping can also be used as an exclusive VIP member benefit.</p> <div class="mx-auto my-12 flex max-w-4xl flex-col justify-center rounded-xl bg-sky-500 bg-[url('https://static.surveysparrow.com/site/assets/blog/v2/twitter-logo-transparent.png')] bg-[length:157px_140px] bg-left-bottom bg-no-repeat pb-10 pt-5 sm:bg-right-top sm:py-10 sm:pl-10 sm:pr-32"><span><a class="mt-1.5 text-3xl font-normal italic leading-snug !text-white underline decoration-primary transition-all duration-300 ease-in-out hover:bg-primary" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976&text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.&related">54% of shoppers will abandon their cart if shipping is too expensive. </a></span><span><a class="text-sm font-light text-black underline decoration-primary transition-all duration-300 ease-in-out" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976&text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.&related">Click To Tweet</a></span></div> <h2 id="section6">6. Customer Communities</h2> <p>The best customer experiences are those which create an emotional connection with the customers. One of the best ways to do this is by creating customer communities.</p> <p>When customers say that they connect with your brand, they are actually connecting with the other people who feel the same affinity towards your brand. Rather than just selling a ‘product’, let them buy their way into a community of like-minded people or people they want to be more like.</p> <p>Creating customer communities can help in reducing customer service calls because the members of the community will help out to each other. Also, these communities can provide you an in-depth knowledge about your customers’ likes, wants and purchase histories, thereby helping you to tailor future product offerings and to keep them content.</p> <p>XBox has its own community called the XBox Ambassadors providing immense support to fellow gamers as well as the brand.</p> <h2 id="section7">7. Rewarding Customer Feedback</h2> <p>Customer feedback is crucial in measuring the success of your product, things you need to improve and in obtaining critical metrics like <a href="https://surveysparrow.com/blog/what-is-good-net-promoter-score/">Net Promoter Score.</a></p> <p>Not only should you encourage your customers to give feedback on your products, you should also urge them to give you feedback on your loyalty programs as well.</p> <p>Engage with your customers in a heartfelt way using tools like conversational surveys. It’s less of a survey and more of a chat, making them feel truly valued. One of the standout platforms in this realm is SurveySparrow. Many esteemed brands trust it to capture genuine feedback. Why not give <a href="https://surveysparrow.com/" target="_blank">SurveySparrow</a> a glance? Dive into their free version and experience the difference firsthand.</p>   <div class="my-14 md:my-16"><form class="flex justify-center max-sm:flex-wrap " method="post"><div class="w-[310px] max-w-full max-sm:mb-2 max-sm:w-full"><input class="h-14 w-full rounded-[5px] border border-solid border-[#BDBDBD] p-4 text-lg focus-visible:outline-none max-sm:text-center sm:rounded-r-none sm:border-r-0" type="email" placeholder="Your Work Email" name="email"/></div><button class="bg-primary text-white active:bg-black hover:bg-primary-600 min-h-12 bg-primary hover:bg-primary-600 h-14 !min-w-[180px] rounded-[5px] px-[30px] text-lg leading-[1.2] text-white transition max-xl:text-[13px] max-md:text-base max-sm:w-full sm:rounded-l-none undefined inline-flex cursor-pointer items-center justify-center rounded px-8 text-lg font-normal transition" type="submit">SIGNUP FOR FREE</button></form><p class="mt-3 text-sm text-[#63686F] max-md:text-center text-center"><span class="text-primary text-base font-semibold">14-day free trial </span><span class="text-center text-base font-normal text-black">• Cancel Anytime • No Credit Card Required • No Strings Attached</span> </p></div> <p><img loading="lazy" class="alignnone wp-image-48951" src="https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png" alt="conversational surveys," width="908" height="451" srcSet="https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1024x510.png 1024w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-768x382.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1536x765.png 1536w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-2048x1020.png 2048w" sizes="(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px"/></p> <p>You can also reward your customers for their feedback and sharing their opinion. Make them feel special like any other loyalty program should be doing. When customers feel that their opinions are addressed, they keep on being faithful to your brand.</p> <h2>To Wrap Up..</h2> <p>We have just listed a few of the innovative customer loyalty programs being followed by companies around the world. Be creative and build upon these strategies to design one of your own.</p> <p>Be careful to not mistake customer inertia with customer loyalty programs. Just because they stick around and don’t complain, it doesn’t mean that they’re emotionally attached to your brand. Loyalty programs make sure your customers appreciate your products and services and the way you deliver it.</p> <p>…And you guessed it right. The store? It’s Target!</p> <p>And if you were wondering, the kid cracked the interview and got his job. No wonder Target have a solid customer base alike no other store ever!</p></div><div class="mt-8 flex flex-col items-center md:flex-row xl:w-5/6 xl:px-14"><div class="relative size-24 min-w-24"><img alt="blog author image" loading="lazy" decoding="async" data-nimg="fill" class="rounded-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/gif;base64,R0lGODlhAQABAPAAANzc3P///yH5BAAAAAAALAAAAAABAAEAAAICRAEAOw=='/%3E%3C/svg%3E")" sizes="96px" srcSet="/_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=16&q=75 16w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=32&q=75 32w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=48&q=75 48w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=64&q=75 64w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=96&q=75 96w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=128&q=75 128w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=256&q=75 256w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2018%2F05%2FGokul_Gopi_guestBlogger-100x100.jpg&w=3840&q=75"/></div><div class="flex flex-col max-md:mt-7 md:ml-9"><h3 class="mb-2 text-2xl font-medium text-zinc-800 max-md:text-center">Gokul Gopi</h3><p class="mb-2.5 text-lg font-normal text-black max-md:text-center">Engineer turned creative writer. Passionate dreamer. Marketing enthusiast.</p><div class="prose prose-p:text-base prose-p:font-normal prose-p:text-zinc-500 prose-p:max-md:text-center !max-w-full"><p>Guest Blogger at SurveySparrow</p></div></div></div></div></div><div></div><template id="B:0"></template></div></main><footer class="mx-auto w-full pt-[125px] antialiased max-md:px-[15px] max-md:pt-20 bg-gradient-to-br from-[#00000080_0%] to-[#00000080_100%] bg-[#363A43]"><div class="container"><div class="border-b border-white/10"><div class="grid grid-cols-2 justify-items-stretch gap-4 max-xl:w-full max-md:items-baseline sm:pb-[26px] sm:max-xl:mb-7 md:!grid-cols-5 md:pb-11 md:max-xl:ml-4"><div class="flex flex-col max-xl:mb-[30px] max-xl:mr-2.5 max-md:mb-8 max-md:mr-0 max-md:justify-center "><h2 class="text-[#E2E6EB] font-tenon mb-2 text-base font-bold leading-relaxed tracking-[-0.32px] transition-all duration-300 ease-in-out md:mb-5 md:text-lg md:tracking-[-0.36px]">Company</h2><div class="grid max-xl:mb-[30px] max-xl:mr-2.5 max-md:mb-8 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observed a heartwarming scene at her usual store. A nervous teenager, preparing for a job interview sought a clip-on tie but found only regular ones. Dennis, an employee, not only showed him how to tie it but also taught him a firm handshake and how to answer challenging interview questions. The team cheered the teenager on as he left.\u003c/p\u003e\n\u003cp\u003eBlown away by this exchange, Audrey took to Facebook to record this incident, where it garnered thousands of likes and shares.\u003c/p\u003e\n\u003cp\u003eApart from such brilliant media attention and great PR, the store also earned a delighted and loyal customer (and quite a few others) who’d never have a second thought about their favorite store.\u003c/p\u003e\n\u003cp\u003eAny guesses on the store? Read until the end of this blog to see if you guessed right! So, that\u0026#8217;s a little intro to customer loyalty.\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e\u003ca href=\"#sectiona\"\u003eCustomer Loyalty Programs: An Introduction\u003c/a\u003e\u003c/li\u003e\n\u003cli class=\"p2\"\u003e\u003ca href=\"#sectionb\"\u003eWhat is Customer Loyalty?\u003c/a\u003e\u003c/li\u003e\n\u003cli class=\"p3\"\u003e\u003ca href=\"#sectionc\"\u003eMastering Customer Loyalty: Top 3 Insights\u003c/a\u003e\u003c/li\u003e\n\u003cli class=\"p4\"\u003e\u003ca href=\"#sectiond\"\u003e7 Effective Customer Loyalty Programs\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2010 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png\" alt=\"Jeffrey Gitomer quote\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003ch2 id=\"sectiona\"\u003eCustomer Loyalty Programs: An Introduction\u003c/h2\u003e\n\u003cp\u003eMaking that extra effort, going that extra mile to care for your customers, always pays well. But that doesn’t mean you have to corner each individual customer and smother him/her with special attention.\u003c/p\u003e\n\u003cp\u003eIt’s all about the benchmarks. Long gone are the days when companies relied on customer satisfaction as their standard. Now, the focus is on customer delight and customer loyalty.\u003c/p\u003e\n\u003cp\u003eSo why all this buzz about retaining customers and customer loyalty programs?\u003c/p\u003e\n\u003cp\u003eEven though returning customers amount to only a third of the overall money spent online, they spend nearly three times more than one-time shoppers. Also, acquiring a new customer can be as much as five to ten times higher than the cost of retaining an existing customer.\u003c/p\u003e\n\u003cp\u003eFrom those big names and industry superstars to a local restaurant owner, everyone tries out customer loyalty programs to keep their customers hooked on to their brand.\u003c/p\u003e\n\u003cp\u003e\u003ciframe title=\"How to have Happy Employees?\" width=\"525\" height=\"295\" src=\"https://www.youtube.com/embed/39ECQNtpNjM?list=PL_KODN9mFNjxqmSf8Le7_jJ9xsWArq-4Z\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\u003c/p\u003e\n\u003cp\u003eAccording to \u003ca href=\"https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value/\"\u003eZendesk’s survey\u003c/a\u003e, 87% of customers think that brands need to put in more effort to provide a seamless customer experience. We have a long way to go mates!\u003c/p\u003e\n\u003cspan class='bctt-click-to-tweet'\u003e\u003cspan class='bctt-ctt-text'\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21\u0026#038;related' target='_blank'\u003eDelighted customers buy more from you and are willing to pay more! \u003c/a\u003e\u003c/span\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21\u0026#038;related' target='_blank' class='bctt-ctt-btn'\u003eClick To Tweet\u003c/a\u003e\u003c/span\u003e\n\u003ch2 id=\"sectionb\"\u003eWhat is Customer Loyalty?\u003c/h2\u003e\n\u003cp\u003eCustomer loyalty is not just one phase of your building up of reputation. It’s in every phase of your customer’s journey. But is that happy smiley, Five-star rating or that online review from your customer really important? Here goes!\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003eDelighted customers buy more from you and are willing to pay more.\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eA loyal customer’s endorsement can outstrip all other marketing efforts. They refer others to the company, saving you the marketing and advertising costs. (Much like those low-budget movies that became blockbusters because of positive word of mouth!)\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eThey are more forgiving when you make mistakes \u0026#8211; even serious ones. In addition to it, if you have a system to correct errors on the spot, they become even more loyal.\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eAlso, companies with happy customers tend to have happy employees who are genuinely engaged in work.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBut then, how to provide something worthy that your customers would love and keep on coming to you for more? Designing a customer loyalty program needs quite a bit of effort. Here are a few things to keep in mind:\u003c/p\u003e\n\u003ch2 id=\"sectionc\"\u003eMastering Customer Loyalty: Top 3 Insights\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eCreate a Goal\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe first step towards starting a customer loyalty program you need to think about is, “what is your goal i.e. what are you going to provide as an incentive? An incentive can be anything from gift coupons to discounts on the next purchase or a giveaway.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHow Will You Promote the Incentive?\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe second step should be “how to promote it.” You can either use social media platforms or offline mediums like newspapers or flyers or pamphlets. It all depends on where your target audience is located and what your marketing budget is.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAllow Your New Customers to Get Benefitted\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEven before a person gets enrolled in your brand, he/she should know how they can be benefited from being a customer of your brand.\u003c/p\u003e\n\u003cp\u003eFrom a simple text message wishing customers on their birthday to a scavenger hunt game through the city, companies have tried a lot of strategies to enhance customer experience.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2014 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png\" alt=\"bad customer service is expensive mistake\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003cp\u003eWe have listed a few of these customer loyalty strategies you could try implementing:\u003c/p\u003e\n\u003ch2 id=\"sectiond\"\u003e7 Essential Tactics for Top-Notch Customer Loyalty Programs\u003c/h2\u003e\n\u003ch2 id=\"section1\"\u003e1. Giveaways\u003c/h2\u003e\n\u003cp\u003eSomething that resonates with the interest of your customers would be the best reward for your customers. A well-executed giveaway can help you grow your business with relatively low cost and create a buzz around in the market.\u003c/p\u003e\n\u003cp\u003eRunning giveaways, of course, with exciting prizes (limited editions would be awesome!) is a fantastic way to build your social media following on sites like Facebook and Twitter.\u003c/p\u003e\n\u003cp\u003eThey can help you grow your network, gain product exposure and increase the number of email subscribers.\u003c/p\u003e\n\u003cp\u003eConsider working with an influencer or a celebrity to help give your giveaway an extra “wow” factor.\u003c/p\u003e\n\u003ch2 id=\"section2\"\u003e2. Gift Cards\u003c/h2\u003e\n\u003cp\u003eIf there is one simple way to promote your brand, delight your customers and be assured of more sales, all at once, then that’s by using gift cards.\u003c/p\u003e\n\u003cp\u003eGift cards obviously urge customers to do more purchases, but on an average, customers spend 20% more than the gift card value. Also, gift cards are the best way to recommend a new brand or a new place to someone. With the card in hand, they’re nearly certain to visit that new hotel or to try that new brand of shoes.\u003c/p\u003e\n\u003cp\u003eBe sure to boost gift cards during holidays and other special occasions (for obvious reasons). Also, if possible, ditch the physical cards and go-mobile!\u003c/p\u003e\n\u003ch2 id=\"section3\"\u003e3. Product Discounts and BOGO Offers\u003c/h2\u003e\n\u003cp\u003eOffered as a percentage or dollar amount off the purchase, product discounts are still one of the most sought-after rewards. About 93% of shoppers use discount offers throughout the year.\u003c/p\u003e\n\u003cp\u003eProviding a discount offer would give your customers a reason to make repeat purchases. Another way to make things more engaging is by introducing creative currency or reward points, which can be converted to discounts.\u003c/p\u003e\n\u003cp\u003eBOGO (Buy One Get One) is quite similar to normal discount offers. Mostly used in the clothing industry, these offers would make normal customers make their way back and also, it’s likely you’d score a new one.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2011 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png\" alt=\"customer loyalty quotes\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003ch2 id=\"section4\"\u003e4. VIP Privileges\u003c/h2\u003e\n\u003cp\u003eWe have all come across those gazillion quotes and motivational images circulating the internet saying ‘You’re Special’ and ‘You’re one in a million’. And we feel connected to that higher calling while we read it. But why?\u003c/p\u003e\n\u003cp\u003eEverybody likes to be special or at least be treated special. This is where VIP Privileges come into place. By categorizing your best and most regular customers into a VIP group, you are motivating them to be more loyal to your brand.VIP programs take reward points or loyalty points to the next level by giving customers an elevated status and exclusive offers.\u003c/p\u003e\n\u003cp\u003eA famous example of one of the best customer loyalty programs would be the Amazon Prime membership. Through this VIP program, Amazon categorizes its most loyal customers and gives them special offers, discounts, and even free gifts.\u003c/p\u003e\n\u003cp\u003eShoppers not only work to earn additional benefits but will also try to show that they are of a higher status than their peers.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2013 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png\" alt=\"\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003ch2 id=\"section5\"\u003e5. Make Free Shipping the Standard\u003c/h2\u003e\n\u003cp\u003eResearch says that 54% of shoppers will abandon their cart if shipping is too expensive. In 2017, this was regarded the leading cause for lost customers during checkout.\u003c/p\u003e\n\u003cp\u003eOnline shopping is at an all-time high and now, free shipping is no more a benefit, but the desired standard. Internet shopping giants are already offering free shipping on most orders.\u003c/p\u003e\n\u003cp\u003eFree shipping can be leveraged to drive customer engagement with your rewards program. If bearing the cost is outside your budget, offer it to members who spend over a certain amount, so that its less of a burden for you.\u003c/p\u003e\n\u003cp\u003eFree shipping can also be used as an exclusive VIP member benefit.\u003c/p\u003e\n\u003cspan class='bctt-click-to-tweet'\u003e\u003cspan class='bctt-ctt-text'\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.\u0026#038;related' target='_blank'\u003e54% of shoppers will abandon their cart if shipping is too expensive. \u003c/a\u003e\u003c/span\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.\u0026#038;related' target='_blank' class='bctt-ctt-btn'\u003eClick To Tweet\u003c/a\u003e\u003c/span\u003e\n\u003ch2 id=\"section6\"\u003e6. Customer Communities\u003c/h2\u003e\n\u003cp\u003eThe best customer experiences are those which create an emotional connection with the customers. One of the best ways to do this is by creating customer communities.\u003c/p\u003e\n\u003cp\u003eWhen customers say that they connect with your brand, they are actually connecting with the other people who feel the same affinity towards your brand. Rather than just selling a ‘product’, let them buy their way into a community of like-minded people or people they want to be more like.\u003c/p\u003e\n\u003cp\u003eCreating customer communities can help in reducing customer service calls because the members of the community will help out to each other. Also, these communities can provide you an in-depth knowledge about your customers’ likes, wants and purchase histories, thereby helping you to tailor future product offerings and to keep them content.\u003c/p\u003e\n\u003cp\u003eXBox has its own community called the XBox Ambassadors providing immense support to fellow gamers as well as the brand.\u003c/p\u003e\n\u003ch2 id=\"section7\"\u003e7. Rewarding Customer Feedback\u003c/h2\u003e\n\u003cp\u003eCustomer feedback is crucial in measuring the success of your product, things you need to improve and in obtaining critical metrics like \u003ca href=\"https://surveysparrow.com/blog/what-is-good-net-promoter-score/\"\u003eNet Promoter Score.\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eNot only should you encourage your customers to give feedback on your products, you should also urge them to give you feedback on your loyalty programs as well.\u003c/p\u003e\n\u003cp\u003eEngage with your customers in a heartfelt way using tools like conversational surveys. It\u0026#8217;s less of a survey and more of a chat, making them feel truly valued. One of the standout platforms in this realm is SurveySparrow. Many esteemed brands trust it to capture genuine feedback. Why not give \u003ca href=\"https://surveysparrow.com/\" target=\"_blank\" \u003eSurveySparrow\u003c/a\u003e a glance? Dive into their free version and experience the difference firsthand.\u003c/p\u003e\n\u003c!-- ///////// --\u003e \u003c!-- /////////// --\u003e \u003cdiv class=\"signup_component flex_row flex_row--align-start ss-signup--cta \"\u003e \u003cdiv class=\"ss_email_signup flex_column\"\u003e \u003cform method=\"post\" class=\"email_signup \" data-qparam=\"blog-inline/customer-loyalty-programs\" data-modalpopup=\"\"\u003e \u003cdiv class=\"ss-email-signup--popup disappear\"\u003e \u003cp\u003ePlease enter a valid Email ID.\u003c/p\u003e \u003c/div\u003e \u003cdiv class=\"input-container\"\u003e \u003cinput aria-label=\"Sign Up\" type=\"email\" name=\"ss_email\" placeholder=\"Your Work Email\" required/\u003e \u003c/div\u003e \u003cbutton data-target=\"#lp-signup-modal\" type=\"submit\" data-loading-text=\"Signup...\"\u003eSignup for Free\u003c/button\u003e \u003c/form\u003e \u003cp class=\"ss-email-signup--info\"\u003e\u003cspan\u003e14-Day Free Trial\u003c/span\u003e • No Credit Card Required • No Strings Attached\u003c/p\u003e \u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"alignnone wp-image-48951\" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png\" alt=\"conversational surveys,\" width=\"908\" height=\"451\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1024x510.png 1024w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-768x382.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1536x765.png 1536w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-2048x1020.png 2048w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003cp\u003eYou can also reward your customers for their feedback and sharing their opinion. Make them feel special like any other loyalty program should be doing. When customers feel that their opinions are addressed, they keep on being faithful to your brand.\u003c/p\u003e\n\u003ch2\u003eTo Wrap Up..\u003c/h2\u003e\n\u003cp\u003eWe have just listed a few of the innovative customer loyalty programs being followed by companies around the world. Be creative and build upon these strategies to design one of your own.\u003c/p\u003e\n\u003cp\u003eBe careful to not mistake customer inertia with customer loyalty programs. Just because they stick around and don’t complain, it doesn’t mean that they’re emotionally attached to your brand. Loyalty programs make sure your customers appreciate your products and services and the way you deliver it.\u003c/p\u003e\n\u003cp\u003e\u0026#8230;And you guessed it right. The store? It’s Target!\u003c/p\u003e\n\u003cp\u003eAnd if you were wondering, the kid cracked the interview and got his job. No wonder Target have a solid customer base alike no other store ever!\u003c/p\u003e"])</script><script>self.__next_f.push([1,"27:T422,"])</script><script>self.__next_f.push([1,"\u003cdiv id=\"blog-foating-menus\"\u003e \u003cul class=\"nav\"\u003e \u003cli class=\"main-item\"\u003e \u003ca href=\"#id1\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003e7 Customer Loyalty Programs\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section1\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eGiveaways\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section2\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eGift Cards\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section3\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eProduct Discounts and BOGO Offers\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section4\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eVIP Privileges\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section5\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eMake Free Shipping the Standard\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section6\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eCustomer Communities\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section7\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eRewarding Customer Feedback\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003c/ul\u003e 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[\u0026\u003eblockquote\u003ep]:font-normal [\u0026\u003eblockquote\u003ep]:!leading-normal sm:[\u0026\u003eblockquote\u003ep]:text-3xl [\u0026\u003eol\u003eli\u003eb]:font-medium [\u0026\u003eol\u003eli]:marker:text-black [\u0026\u003ep\u003eiframe]:mx-auto [\u0026\u003ep\u003eiframe]:max-w-full [\u0026\u003ep\u003estrong]:inline [\u0026\u003ep\u003estrong]:overflow-hidden [\u0026\u003ep\u003estrong]:font-semibold [\u0026\u003epre\u003estrong]:text-white [\u0026\u003eul\u003eli\u003eb]:font-medium [\u0026\u003eul\u003eli]:marker:text-black"])</script><script>self.__next_f.push([1,"2c:T4489,"])</script><script>self.__next_f.push([1,"\u003cp\u003eAudrey observed a heartwarming scene at her usual store. A nervous teenager, preparing for a job interview sought a clip-on tie but found only regular ones. Dennis, an employee, not only showed him how to tie it but also taught him a firm handshake and how to answer challenging interview questions. The team cheered the teenager on as he left.\u003c/p\u003e\n\u003cp\u003eBlown away by this exchange, Audrey took to Facebook to record this incident, where it garnered thousands of likes and shares.\u003c/p\u003e\n\u003cp\u003eApart from such brilliant media attention and great PR, the store also earned a delighted and loyal customer (and quite a few others) who’d never have a second thought about their favorite store.\u003c/p\u003e\n\u003cp\u003eAny guesses on the store? Read until the end of this blog to see if you guessed right! So, that\u0026#8217;s a little intro to customer loyalty.\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e\u003ca href=\"#sectiona\"\u003eCustomer Loyalty Programs: An Introduction\u003c/a\u003e\u003c/li\u003e\n\u003cli class=\"p2\"\u003e\u003ca href=\"#sectionb\"\u003eWhat is Customer Loyalty?\u003c/a\u003e\u003c/li\u003e\n\u003cli class=\"p3\"\u003e\u003ca href=\"#sectionc\"\u003eMastering Customer Loyalty: Top 3 Insights\u003c/a\u003e\u003c/li\u003e\n\u003cli class=\"p4\"\u003e\u003ca href=\"#sectiond\"\u003e7 Effective Customer Loyalty Programs\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2010 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png\" alt=\"Jeffrey Gitomer quote\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003ch2 id=\"sectiona\"\u003eCustomer Loyalty Programs: An Introduction\u003c/h2\u003e\n\u003cp\u003eMaking that extra effort, going that extra mile to care for your customers, always pays well. But that doesn’t mean you have to corner each individual customer and smother him/her with special attention.\u003c/p\u003e\n\u003cp\u003eIt’s all about the benchmarks. Long gone are the days when companies relied on customer satisfaction as their standard. Now, the focus is on customer delight and customer loyalty.\u003c/p\u003e\n\u003cp\u003eSo why all this buzz about retaining customers and customer loyalty programs?\u003c/p\u003e\n\u003cp\u003eEven though returning customers amount to only a third of the overall money spent online, they spend nearly three times more than one-time shoppers. Also, acquiring a new customer can be as much as five to ten times higher than the cost of retaining an existing customer.\u003c/p\u003e\n\u003cp\u003eFrom those big names and industry superstars to a local restaurant owner, everyone tries out customer loyalty programs to keep their customers hooked on to their brand.\u003c/p\u003e\n\u003cp\u003e\u003ciframe title=\"How to have Happy Employees?\" width=\"525\" height=\"295\" src=\"https://www.youtube.com/embed/39ECQNtpNjM?list=PL_KODN9mFNjxqmSf8Le7_jJ9xsWArq-4Z\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\u003c/p\u003e\n\u003cp\u003eAccording to \u003ca href=\"https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value/\"\u003eZendesk’s survey\u003c/a\u003e, 87% of customers think that brands need to put in more effort to provide a seamless customer experience. We have a long way to go mates!\u003c/p\u003e\n\u003cspan class='bctt-click-to-tweet'\u003e\u003cspan class='bctt-ctt-text'\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21\u0026#038;related' target='_blank'\u003eDelighted customers buy more from you and are willing to pay more! \u003c/a\u003e\u003c/span\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21\u0026#038;related' target='_blank' class='bctt-ctt-btn'\u003eClick To Tweet\u003c/a\u003e\u003c/span\u003e\n\u003ch2 id=\"sectionb\"\u003eWhat is Customer Loyalty?\u003c/h2\u003e\n\u003cp\u003eCustomer loyalty is not just one phase of your building up of reputation. It’s in every phase of your customer’s journey. But is that happy smiley, Five-star rating or that online review from your customer really important? Here goes!\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003eDelighted customers buy more from you and are willing to pay more.\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eA loyal customer’s endorsement can outstrip all other marketing efforts. They refer others to the company, saving you the marketing and advertising costs. (Much like those low-budget movies that became blockbusters because of positive word of mouth!)\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eThey are more forgiving when you make mistakes \u0026#8211; even serious ones. In addition to it, if you have a system to correct errors on the spot, they become even more loyal.\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eAlso, companies with happy customers tend to have happy employees who are genuinely engaged in work.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBut then, how to provide something worthy that your customers would love and keep on coming to you for more? Designing a customer loyalty program needs quite a bit of effort. Here are a few things to keep in mind:\u003c/p\u003e\n\u003ch2 id=\"sectionc\"\u003eMastering Customer Loyalty: Top 3 Insights\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eCreate a Goal\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe first step towards starting a customer loyalty program you need to think about is, “what is your goal i.e. what are you going to provide as an incentive? An incentive can be anything from gift coupons to discounts on the next purchase or a giveaway.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHow Will You Promote the Incentive?\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe second step should be “how to promote it.” You can either use social media platforms or offline mediums like newspapers or flyers or pamphlets. It all depends on where your target audience is located and what your marketing budget is.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAllow Your New Customers to Get Benefitted\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eEven before a person gets enrolled in your brand, he/she should know how they can be benefited from being a customer of your brand.\u003c/p\u003e\n\u003cp\u003eFrom a simple text message wishing customers on their birthday to a scavenger hunt game through the city, companies have tried a lot of strategies to enhance customer experience.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2014 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png\" alt=\"bad customer service is expensive mistake\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003cp\u003eWe have listed a few of these customer loyalty strategies you could try implementing:\u003c/p\u003e\n\u003ch2 id=\"sectiond\"\u003e7 Essential Tactics for Top-Notch Customer Loyalty Programs\u003c/h2\u003e\n\u003ch2 id=\"section1\"\u003e1. Giveaways\u003c/h2\u003e\n\u003cp\u003eSomething that resonates with the interest of your customers would be the best reward for your customers. A well-executed giveaway can help you grow your business with relatively low cost and create a buzz around in the market.\u003c/p\u003e\n\u003cp\u003eRunning giveaways, of course, with exciting prizes (limited editions would be awesome!) is a fantastic way to build your social media following on sites like Facebook and Twitter.\u003c/p\u003e\n\u003cp\u003eThey can help you grow your network, gain product exposure and increase the number of email subscribers.\u003c/p\u003e\n\u003cp\u003eConsider working with an influencer or a celebrity to help give your giveaway an extra “wow” factor.\u003c/p\u003e\n\u003ch2 id=\"section2\"\u003e2. Gift Cards\u003c/h2\u003e\n\u003cp\u003eIf there is one simple way to promote your brand, delight your customers and be assured of more sales, all at once, then that’s by using gift cards.\u003c/p\u003e\n\u003cp\u003eGift cards obviously urge customers to do more purchases, but on an average, customers spend 20% more than the gift card value. Also, gift cards are the best way to recommend a new brand or a new place to someone. With the card in hand, they’re nearly certain to visit that new hotel or to try that new brand of shoes.\u003c/p\u003e\n\u003cp\u003eBe sure to boost gift cards during holidays and other special occasions (for obvious reasons). Also, if possible, ditch the physical cards and go-mobile!\u003c/p\u003e\n\u003ch2 id=\"section3\"\u003e3. Product Discounts and BOGO Offers\u003c/h2\u003e\n\u003cp\u003eOffered as a percentage or dollar amount off the purchase, product discounts are still one of the most sought-after rewards. About 93% of shoppers use discount offers throughout the year.\u003c/p\u003e\n\u003cp\u003eProviding a discount offer would give your customers a reason to make repeat purchases. Another way to make things more engaging is by introducing creative currency or reward points, which can be converted to discounts.\u003c/p\u003e\n\u003cp\u003eBOGO (Buy One Get One) is quite similar to normal discount offers. Mostly used in the clothing industry, these offers would make normal customers make their way back and also, it’s likely you’d score a new one.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2011 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png\" alt=\"customer loyalty quotes\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003ch2 id=\"section4\"\u003e4. VIP Privileges\u003c/h2\u003e\n\u003cp\u003eWe have all come across those gazillion quotes and motivational images circulating the internet saying ‘You’re Special’ and ‘You’re one in a million’. And we feel connected to that higher calling while we read it. But why?\u003c/p\u003e\n\u003cp\u003eEverybody likes to be special or at least be treated special. This is where VIP Privileges come into place. By categorizing your best and most regular customers into a VIP group, you are motivating them to be more loyal to your brand.VIP programs take reward points or loyalty points to the next level by giving customers an elevated status and exclusive offers.\u003c/p\u003e\n\u003cp\u003eA famous example of one of the best customer loyalty programs would be the Amazon Prime membership. Through this VIP program, Amazon categorizes its most loyal customers and gives them special offers, discounts, and even free gifts.\u003c/p\u003e\n\u003cp\u003eShoppers not only work to earn additional benefits but will also try to show that they are of a higher status than their peers.\u003c/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"aligncenter wp-image-2013 \" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png\" alt=\"\" width=\"1200\" height=\"644\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-1024x550.png 1024w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003ch2 id=\"section5\"\u003e5. Make Free Shipping the Standard\u003c/h2\u003e\n\u003cp\u003eResearch says that 54% of shoppers will abandon their cart if shipping is too expensive. In 2017, this was regarded the leading cause for lost customers during checkout.\u003c/p\u003e\n\u003cp\u003eOnline shopping is at an all-time high and now, free shipping is no more a benefit, but the desired standard. Internet shopping giants are already offering free shipping on most orders.\u003c/p\u003e\n\u003cp\u003eFree shipping can be leveraged to drive customer engagement with your rewards program. If bearing the cost is outside your budget, offer it to members who spend over a certain amount, so that its less of a burden for you.\u003c/p\u003e\n\u003cp\u003eFree shipping can also be used as an exclusive VIP member benefit.\u003c/p\u003e\n\u003cspan class='bctt-click-to-tweet'\u003e\u003cspan class='bctt-ctt-text'\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.\u0026#038;related' target='_blank'\u003e54% of shoppers will abandon their cart if shipping is too expensive. \u003c/a\u003e\u003c/span\u003e\u003ca href='https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026#038;text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.\u0026#038;related' target='_blank' class='bctt-ctt-btn'\u003eClick To Tweet\u003c/a\u003e\u003c/span\u003e\n\u003ch2 id=\"section6\"\u003e6. Customer Communities\u003c/h2\u003e\n\u003cp\u003eThe best customer experiences are those which create an emotional connection with the customers. One of the best ways to do this is by creating customer communities.\u003c/p\u003e\n\u003cp\u003eWhen customers say that they connect with your brand, they are actually connecting with the other people who feel the same affinity towards your brand. Rather than just selling a ‘product’, let them buy their way into a community of like-minded people or people they want to be more like.\u003c/p\u003e\n\u003cp\u003eCreating customer communities can help in reducing customer service calls because the members of the community will help out to each other. Also, these communities can provide you an in-depth knowledge about your customers’ likes, wants and purchase histories, thereby helping you to tailor future product offerings and to keep them content.\u003c/p\u003e\n\u003cp\u003eXBox has its own community called the XBox Ambassadors providing immense support to fellow gamers as well as the brand.\u003c/p\u003e\n\u003ch2 id=\"section7\"\u003e7. Rewarding Customer Feedback\u003c/h2\u003e\n\u003cp\u003eCustomer feedback is crucial in measuring the success of your product, things you need to improve and in obtaining critical metrics like \u003ca href=\"https://surveysparrow.com/blog/what-is-good-net-promoter-score/\"\u003eNet Promoter Score.\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eNot only should you encourage your customers to give feedback on your products, you should also urge them to give you feedback on your loyalty programs as well.\u003c/p\u003e\n\u003cp\u003eEngage with your customers in a heartfelt way using tools like conversational surveys. It\u0026#8217;s less of a survey and more of a chat, making them feel truly valued. One of the standout platforms in this realm is SurveySparrow. Many esteemed brands trust it to capture genuine feedback. Why not give \u003ca href=\"https://surveysparrow.com/\" target=\"_blank\" \u003eSurveySparrow\u003c/a\u003e a glance? Dive into their free version and experience the difference firsthand.\u003c/p\u003e\n\u003c!-- ///////// --\u003e \u003c!-- /////////// --\u003e \u003cdiv class=\"signup_component flex_row flex_row--align-start ss-signup--cta \"\u003e \u003cdiv class=\"ss_email_signup flex_column\"\u003e \u003cform method=\"post\" class=\"email_signup \" data-qparam=\"blog-inline/customer-loyalty-programs\" data-modalpopup=\"\"\u003e \u003cdiv class=\"ss-email-signup--popup disappear\"\u003e \u003cp\u003ePlease enter a valid Email ID.\u003c/p\u003e \u003c/div\u003e \u003cdiv class=\"input-container\"\u003e \u003cinput aria-label=\"Sign Up\" type=\"email\" name=\"ss_email\" placeholder=\"Your Work Email\" required/\u003e \u003c/div\u003e \u003cbutton data-target=\"#lp-signup-modal\" type=\"submit\" data-loading-text=\"Signup...\"\u003eSignup for Free\u003c/button\u003e \u003c/form\u003e \u003cp class=\"ss-email-signup--info\"\u003e\u003cspan\u003e14-Day Free Trial\u003c/span\u003e • No Credit Card Required • No Strings Attached\u003c/p\u003e \u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" class=\"alignnone wp-image-48951\" src=\"https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png\" alt=\"conversational surveys,\" width=\"908\" height=\"451\" srcset=\"https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1024x510.png 1024w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-768x382.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1536x765.png 1536w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-2048x1020.png 2048w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" /\u003e\u003c/p\u003e\n\u003cp\u003eYou can also reward your customers for their feedback and sharing their opinion. Make them feel special like any other loyalty program should be doing. When customers feel that their opinions are addressed, they keep on being faithful to your brand.\u003c/p\u003e\n\u003ch2\u003eTo Wrap Up..\u003c/h2\u003e\n\u003cp\u003eWe have just listed a few of the innovative customer loyalty programs being followed by companies around the world. Be creative and build upon these strategies to design one of your own.\u003c/p\u003e\n\u003cp\u003eBe careful to not mistake customer inertia with customer loyalty programs. Just because they stick around and don’t complain, it doesn’t mean that they’re emotionally attached to your brand. Loyalty programs make sure your customers appreciate your products and services and the way you deliver it.\u003c/p\u003e\n\u003cp\u003e\u0026#8230;And you guessed it right. The store? It’s Target!\u003c/p\u003e\n\u003cp\u003eAnd if you were wondering, the kid cracked the interview and got his job. No wonder Target have a solid customer base alike no other store ever!\u003c/p\u003e"])</script><script>self.__next_f.push([1,"2d:T422,"])</script><script>self.__next_f.push([1,"\u003cdiv id=\"blog-foating-menus\"\u003e \u003cul class=\"nav\"\u003e \u003cli class=\"main-item\"\u003e \u003ca href=\"#id1\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003e7 Customer Loyalty Programs\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section1\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eGiveaways\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section2\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eGift Cards\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section3\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eProduct Discounts and BOGO Offers\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section4\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eVIP Privileges\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section5\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eMake Free Shipping the Standard\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section6\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eCustomer Communities\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\"sub-item\"\u003e \u003ca href=\"#section7\"\u003e \u003cdiv class=\"icon\"\u003e\u003c/div\u003e \u003cdiv class=\"text\"\u003eRewarding Customer Feedback\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e"])</script><script>self.__next_f.push([1,"2e:{\"data\":null}\n30:{\"data\":null}\n2f:{\"id\":423,\"exitPopup\":false,\"exitPopupTitle\":null,\"exitPopupLeftTitle\":null,\"exitPopupImage\":\"$30\"}\n31:{\"id\":422,\"enableBlogPopup\":true,\"blogPopUpTitle\":\"Secrets to a Winning a Customer Loyalty Program\",\"blogPopUpSubTitle\":\"Try SurveySparrow Today\"}\n32:{\"id\":423,\"enableRequestDemoCta\":false,\"demoOrCallback\":\"Demo\"}\n33:[]\n37:{\"name\":\"Best Of\"}\n36:{\"id\":1,\"attributes\":\"$37\"}\n39:{\"name\":\"Customer Experience\"}\n38:{\"id\":2,\"attributes\":\"$39\"}\n35:[\"$36\",\"$38\"]\n34:{\"data\":\"$35\"}"])</script><script>self.__next_f.push([1,"\n3d:{\"data\":null}\n3c:{\"firstName\":\"Gokul\",\"lastName\":\"Gopi\",\"description\":\"\u003cp\u003eGuest Blogger at SurveySparrow\u003c/p\u003e\",\"designation\":\"Engineer turned creative writer. 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Passionate dreamer. Marketing enthusiast.\",\"profileOldImageUrl\":\"https://surveysparrow.com/wp-content/uploads/2018/05/Gokul_Gopi_guestBlogger-100x100.jpg\",\"profilePicture\":{\"data\":null}}}},\"blogGuestAuthor\":{\"data\":null}}}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col xl:w-[70%]\",\"id\":\"blog-content\",\"children\":[[\"$\",\"div\",null,{\"id\":\"blog-rich-text-content\",\"className\":\"$28\",\"children\":[[\"$\",\"p\",\"0\",{\"children\":\"Audrey observed a heartwarming scene at her usual store. A nervous teenager, preparing for a job interview sought a clip-on tie but found only regular ones. Dennis, an employee, not only showed him how to tie it but also taught him a firm handshake and how to answer challenging interview questions. The team cheered the teenager on as he left.\"}],\"\\n\",[\"$\",\"p\",\"2\",{\"children\":\"Blown away by this exchange, Audrey took to Facebook to record this incident, where it garnered thousands of likes and shares.\"}],\"\\n\",[\"$\",\"p\",\"4\",{\"children\":\"Apart from such brilliant media attention and great PR, the store also earned a delighted and loyal customer (and quite a few others) who’d never have a second thought about their favorite store.\"}],\"\\n\",[\"$\",\"p\",\"6\",{\"children\":\"Any guesses on the store? Read until the end of this blog to see if you guessed right! So, that’s a little intro to customer loyalty.\"}],\"\\n\",[\"$\",\"ul\",\"8\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"className\":\"p1\",\"children\":[\"$\",\"a\",null,{\"href\":\"#sectiona\",\"children\":\"Customer Loyalty Programs: An Introduction\"}]}],\"\\n\",[\"$\",\"li\",\"3\",{\"className\":\"p2\",\"children\":[\"$\",\"a\",null,{\"href\":\"#sectionb\",\"children\":\"What is Customer Loyalty?\"}]}],\"\\n\",[\"$\",\"li\",\"5\",{\"className\":\"p3\",\"children\":[\"$\",\"a\",null,{\"href\":\"#sectionc\",\"children\":\"Mastering Customer Loyalty: Top 3 Insights\"}]}],\"\\n\",[\"$\",\"li\",\"7\",{\"className\":\"p4\",\"children\":[\"$\",\"a\",null,{\"href\":\"#sectiond\",\"children\":\"7 Effective Customer Loyalty Programs\"}]}],\"\\n\"]}],\"\\n\",[\"$\",\"p\",\"10\",{\"children\":[\"$\",\"img\",null,{\"loading\":\"lazy\",\"className\":\"aligncenter wp-image-2010 \",\"src\":\"https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png\",\"alt\":\"Jeffrey Gitomer quote\",\"width\":\"1200\",\"height\":\"644\",\"srcSet\":\"https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/jeffery-1-1024x550.png 1024w\",\"sizes\":\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\",\"children\":null}]}],\"\\n\",[\"$\",\"h2\",\"12\",{\"id\":\"sectiona\",\"children\":\"Customer Loyalty Programs: An Introduction\"}],\"\\n\",[\"$\",\"p\",\"14\",{\"children\":\"Making that extra effort, going that extra mile to care for your customers, always pays well. But that doesn’t mean you have to corner each individual customer and smother him/her with special attention.\"}],\"\\n\",[\"$\",\"p\",\"16\",{\"children\":\"It’s all about the benchmarks. Long gone are the days when companies relied on customer satisfaction as their standard. Now, the focus is on customer delight and customer loyalty.\"}],\"\\n\",[\"$\",\"p\",\"18\",{\"children\":\"So why all this buzz about retaining customers and customer loyalty programs?\"}],\"\\n\",[\"$\",\"p\",\"20\",{\"children\":\"Even though returning customers amount to only a third of the overall money spent online, they spend nearly three times more than one-time shoppers. Also, acquiring a new customer can be as much as five to ten times higher than the cost of retaining an existing customer.\"}],\"\\n\",[\"$\",\"p\",\"22\",{\"children\":\"From those big names and industry superstars to a local restaurant owner, everyone tries out customer loyalty programs to keep their customers hooked on to their brand.\"}],\"\\n\",[\"$\",\"p\",\"24\",{\"children\":[\"$\",\"iframe\",null,{\"title\":\"How to have Happy Employees?\",\"width\":\"525\",\"height\":\"295\",\"src\":\"https://www.youtube.com/embed/39ECQNtpNjM?list=PL_KODN9mFNjxqmSf8Le7_jJ9xsWArq-4Z\",\"frameBorder\":\"0\",\"allow\":\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\",\"referrerPolicy\":\"strict-origin-when-cross-origin\",\"allowFullScreen\":true,\"children\":null}]}],\"\\n\",[\"$\",\"p\",\"26\",{\"children\":[\"According to \",[\"$\",\"a\",\"1\",{\"href\":\"https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value/\",\"children\":\"Zendesk’s survey\"}],\", 87% of customers think that brands need to put in more effort to provide a seamless customer experience. We have a long way to go mates!\"]}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"mx-auto my-12 flex max-w-4xl flex-col justify-center rounded-xl bg-sky-500 bg-[url('https://static.surveysparrow.com/site/assets/blog/v2/twitter-logo-transparent.png')] bg-[length:157px_140px] bg-left-bottom bg-no-repeat pb-10 pt-5 sm:bg-right-top sm:py-10 sm:pl-10 sm:pr-32\",\"children\":[[\"$\",\"span\",null,{\"children\":[\"$\",\"$L29\",null,{\"href\":\"https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21\u0026related\",\"className\":\"mt-1.5 text-3xl font-normal italic leading-snug !text-white underline decoration-primary transition-all duration-300 ease-in-out hover:bg-primary\",\"children\":\"Delighted customers buy more from you and are willing to pay more! \"}]}],[\"$\",\"span\",null,{\"children\":[\"$\",\"$L29\",null,{\"href\":\"https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026text=Delighted%20customers%20buy%20more%20from%20you%20and%20are%20willing%20to%20pay%20more%21\u0026related\",\"className\":\"text-sm font-light text-black underline decoration-primary transition-all duration-300 ease-in-out\",\"children\":\"Click To Tweet\"}]}]]}],\"\\n\",[\"$\",\"h2\",\"30\",{\"id\":\"sectionb\",\"children\":\"What is Customer Loyalty?\"}],\"\\n\",[\"$\",\"p\",\"32\",{\"children\":\"Customer loyalty is not just one phase of your building up of reputation. It’s in every phase of your customer’s journey. But is that happy smiley, Five-star rating or that online review from your customer really important? Here goes!\"}],\"\\n\",[\"$\",\"ul\",\"34\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"style\":{\"fontWeight\":\"400\"},\"children\":\"Delighted customers buy more from you and are willing to pay more.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"style\":{\"fontWeight\":\"400\"},\"children\":\"A loyal customer’s endorsement can outstrip all other marketing efforts. They refer others to the company, saving you the marketing and advertising costs. (Much like those low-budget movies that became blockbusters because of positive word of mouth!)\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"style\":{\"fontWeight\":\"400\"},\"children\":\"They are more forgiving when you make mistakes – even serious ones. In addition to it, if you have a system to correct errors on the spot, they become even more loyal.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"style\":{\"fontWeight\":\"400\"},\"children\":\"Also, companies with happy customers tend to have happy employees who are genuinely engaged in work.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"p\",\"36\",{\"children\":\"But then, how to provide something worthy that your customers would love and keep on coming to you for more? Designing a customer loyalty program needs quite a bit of effort. Here are a few things to keep in mind:\"}],\"\\n\",[\"$\",\"h2\",\"38\",{\"id\":\"sectionc\",\"children\":\"Mastering Customer Loyalty: Top 3 Insights\"}],\"\\n\",[\"$\",\"ul\",\"40\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":[\"$\",\"strong\",null,{\"children\":\"Create a Goal\"}]}],\"\\n\"]}],\"\\n\",[\"$\",\"p\",\"42\",{\"children\":\"The first step towards starting a customer loyalty program you need to think about is, “what is your goal i.e. what are you going to provide as an incentive? An incentive can be anything from gift coupons to discounts on the next purchase or a giveaway.\"}],\"\\n\",[\"$\",\"ul\",\"44\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":[\"$\",\"strong\",null,{\"children\":\"How Will You Promote the Incentive?\"}]}],\"\\n\"]}],\"\\n\",[\"$\",\"p\",\"46\",{\"children\":\"The second step should be “how to promote it.” You can either use social media platforms or offline mediums like newspapers or flyers or pamphlets. It all depends on where your target audience is located and what your marketing budget is.\"}],\"\\n\",[\"$\",\"ul\",\"48\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":[\"$\",\"strong\",null,{\"children\":\"Allow Your New Customers to Get Benefitted\"}]}],\"\\n\"]}],\"\\n\",[\"$\",\"p\",\"50\",{\"children\":\"Even before a person gets enrolled in your brand, he/she should know how they can be benefited from being a customer of your brand.\"}],\"\\n\",[\"$\",\"p\",\"52\",{\"children\":\"From a simple text message wishing customers on their birthday to a scavenger hunt game through the city, companies have tried a lot of strategies to enhance customer experience.\"}],\"\\n\",[\"$\",\"p\",\"54\",{\"children\":[\"$\",\"img\",null,{\"loading\":\"lazy\",\"className\":\"aligncenter wp-image-2014 \",\"src\":\"https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png\",\"alt\":\"bad customer service is expensive mistake\",\"width\":\"1200\",\"height\":\"644\",\"srcSet\":\"https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/customer-service-1-1024x550.png 1024w\",\"sizes\":\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\",\"children\":null}]}],\"\\n\",[\"$\",\"p\",\"56\",{\"children\":\"We have listed a few of these customer loyalty strategies you could try implementing:\"}],\"\\n\",[\"$\",\"h2\",\"58\",{\"id\":\"sectiond\",\"children\":\"7 Essential Tactics for Top-Notch Customer Loyalty Programs\"}],\"\\n\",[\"$\",\"h2\",\"60\",{\"id\":\"section1\",\"children\":\"1. Giveaways\"}],\"\\n\",[\"$\",\"p\",\"62\",{\"children\":\"Something that resonates with the interest of your customers would be the best reward for your customers. A well-executed giveaway can help you grow your business with relatively low cost and create a buzz around in the market.\"}],\"\\n\",[\"$\",\"p\",\"64\",{\"children\":\"Running giveaways, of course, with exciting prizes (limited editions would be awesome!) is a fantastic way to build your social media following on sites like Facebook and Twitter.\"}],\"\\n\",[\"$\",\"p\",\"66\",{\"children\":\"They can help you grow your network, gain product exposure and increase the number of email subscribers.\"}],\"\\n\",[\"$\",\"p\",\"68\",{\"children\":\"Consider working with an influencer or a celebrity to help give your giveaway an extra “wow” factor.\"}],\"\\n\",[\"$\",\"h2\",\"70\",{\"id\":\"section2\",\"children\":\"2. Gift Cards\"}],\"\\n\",[\"$\",\"p\",\"72\",{\"children\":\"If there is one simple way to promote your brand, delight your customers and be assured of more sales, all at once, then that’s by using gift cards.\"}],\"\\n\",[\"$\",\"p\",\"74\",{\"children\":\"Gift cards obviously urge customers to do more purchases, but on an average, customers spend 20% more than the gift card value. Also, gift cards are the best way to recommend a new brand or a new place to someone. With the card in hand, they’re nearly certain to visit that new hotel or to try that new brand of shoes.\"}],\"\\n\",[\"$\",\"p\",\"76\",{\"children\":\"Be sure to boost gift cards during holidays and other special occasions (for obvious reasons). Also, if possible, ditch the physical cards and go-mobile!\"}],\"\\n\",[\"$\",\"h2\",\"78\",{\"id\":\"section3\",\"children\":\"3. Product Discounts and BOGO Offers\"}],\"\\n\",[\"$\",\"p\",\"80\",{\"children\":\"Offered as a percentage or dollar amount off the purchase, product discounts are still one of the most sought-after rewards. About 93% of shoppers use discount offers throughout the year.\"}],\"\\n\",[\"$\",\"p\",\"82\",{\"children\":\"Providing a discount offer would give your customers a reason to make repeat purchases. Another way to make things more engaging is by introducing creative currency or reward points, which can be converted to discounts.\"}],\"\\n\",[\"$\",\"p\",\"84\",{\"children\":\"BOGO (Buy One Get One) is quite similar to normal discount offers. Mostly used in the clothing industry, these offers would make normal customers make their way back and also, it’s likely you’d score a new one.\"}],\"\\n\",[\"$\",\"p\",\"86\",{\"children\":[\"$\",\"img\",null,{\"loading\":\"lazy\",\"className\":\"aligncenter wp-image-2011 \",\"src\":\"https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png\",\"alt\":\"customer loyalty quotes\",\"width\":\"1200\",\"height\":\"644\",\"srcSet\":\"https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/loyalty-1-1024x550.png 1024w\",\"sizes\":\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\",\"children\":null}]}],\"\\n\",[\"$\",\"h2\",\"88\",{\"id\":\"section4\",\"children\":\"4. VIP Privileges\"}],\"\\n\",[\"$\",\"p\",\"90\",{\"children\":\"We have all come across those gazillion quotes and motivational images circulating the internet saying ‘You’re Special’ and ‘You’re one in a million’. And we feel connected to that higher calling while we read it. But why?\"}],\"\\n\",[\"$\",\"p\",\"92\",{\"children\":\"Everybody likes to be special or at least be treated special. This is where VIP Privileges come into place. By categorizing your best and most regular customers into a VIP group, you are motivating them to be more loyal to your brand.VIP programs take reward points or loyalty points to the next level by giving customers an elevated status and exclusive offers.\"}],\"\\n\",[\"$\",\"p\",\"94\",{\"children\":\"A famous example of one of the best customer loyalty programs would be the Amazon Prime membership. Through this VIP program, Amazon categorizes its most loyal customers and gives them special offers, discounts, and even free gifts.\"}],\"\\n\",[\"$\",\"p\",\"96\",{\"children\":\"Shoppers not only work to earn additional benefits but will also try to show that they are of a higher status than their peers.\"}],\"\\n\",[\"$\",\"p\",\"98\",{\"children\":[\"$\",\"img\",null,{\"loading\":\"lazy\",\"className\":\"aligncenter wp-image-2013 \",\"src\":\"https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png\",\"alt\":\"\",\"width\":\"1200\",\"height\":\"644\",\"srcSet\":\"https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1.png 1200w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-300x161.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-768x412.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/make-a-customer-1-1024x550.png 1024w\",\"sizes\":\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\",\"children\":null}]}],\"\\n\",[\"$\",\"h2\",\"100\",{\"id\":\"section5\",\"children\":\"5. Make Free Shipping the Standard\"}],\"\\n\",[\"$\",\"p\",\"102\",{\"children\":\"Research says that 54% of shoppers will abandon their cart if shipping is too expensive. In 2017, this was regarded the leading cause for lost customers during checkout.\"}],\"\\n\",[\"$\",\"p\",\"104\",{\"children\":\"Online shopping is at an all-time high and now, free shipping is no more a benefit, but the desired standard. Internet shopping giants are already offering free shipping on most orders.\"}],\"\\n\",[\"$\",\"p\",\"106\",{\"children\":\"Free shipping can be leveraged to drive customer engagement with your rewards program. If bearing the cost is outside your budget, offer it to members who spend over a certain amount, so that its less of a burden for you.\"}],\"\\n\",[\"$\",\"p\",\"108\",{\"children\":\"Free shipping can also be used as an exclusive VIP member benefit.\"}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"mx-auto my-12 flex max-w-4xl flex-col justify-center rounded-xl bg-sky-500 bg-[url('https://static.surveysparrow.com/site/assets/blog/v2/twitter-logo-transparent.png')] bg-[length:157px_140px] bg-left-bottom bg-no-repeat pb-10 pt-5 sm:bg-right-top sm:py-10 sm:pl-10 sm:pr-32\",\"children\":[[\"$\",\"span\",null,{\"children\":[\"$\",\"$L29\",null,{\"href\":\"https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.\u0026related\",\"className\":\"mt-1.5 text-3xl font-normal italic leading-snug !text-white underline decoration-primary transition-all duration-300 ease-in-out hover:bg-primary\",\"children\":\"54% of shoppers will abandon their cart if shipping is too expensive. \"}]}],[\"$\",\"span\",null,{\"children\":[\"$\",\"$L29\",null,{\"href\":\"https://twitter.com/intent/tweet?url=https%3A%2F%2Fsurveysparrow.com%2F%3Fp%3D1976\u0026text=54%25%20of%20shoppers%20will%20abandon%20their%20cart%20if%20shipping%20is%20too%20expensive.\u0026related\",\"className\":\"text-sm font-light text-black underline decoration-primary transition-all duration-300 ease-in-out\",\"children\":\"Click To Tweet\"}]}]]}],\"\\n\",[\"$\",\"h2\",\"112\",{\"id\":\"section6\",\"children\":\"6. Customer Communities\"}],\"\\n\",[\"$\",\"p\",\"114\",{\"children\":\"The best customer experiences are those which create an emotional connection with the customers. One of the best ways to do this is by creating customer communities.\"}],\"\\n\",[\"$\",\"p\",\"116\",{\"children\":\"When customers say that they connect with your brand, they are actually connecting with the other people who feel the same affinity towards your brand. Rather than just selling a ‘product’, let them buy their way into a community of like-minded people or people they want to be more like.\"}],\"\\n\",[\"$\",\"p\",\"118\",{\"children\":\"Creating customer communities can help in reducing customer service calls because the members of the community will help out to each other. Also, these communities can provide you an in-depth knowledge about your customers’ likes, wants and purchase histories, thereby helping you to tailor future product offerings and to keep them content.\"}],\"\\n\",[\"$\",\"p\",\"120\",{\"children\":\"XBox has its own community called the XBox Ambassadors providing immense support to fellow gamers as well as the brand.\"}],\"\\n\",[\"$\",\"h2\",\"122\",{\"id\":\"section7\",\"children\":\"7. Rewarding Customer Feedback\"}],\"\\n\",[\"$\",\"p\",\"124\",{\"children\":[\"Customer feedback is crucial in measuring the success of your product, things you need to improve and in obtaining critical metrics like \",[\"$\",\"a\",\"1\",{\"href\":\"https://surveysparrow.com/blog/what-is-good-net-promoter-score/\",\"children\":\"Net Promoter Score.\"}]]}],\"\\n\",[\"$\",\"p\",\"126\",{\"children\":\"Not only should you encourage your customers to give feedback on your products, you should also urge them to give you feedback on your loyalty programs as well.\"}],\"\\n\",[\"$\",\"p\",\"128\",{\"children\":[\"Engage with your customers in a heartfelt way using tools like conversational surveys. It’s less of a survey and more of a chat, making them feel truly valued. One of the standout platforms in this realm is SurveySparrow. Many esteemed brands trust it to capture genuine feedback. Why not give \",[\"$\",\"a\",\"1\",{\"href\":\"https://surveysparrow.com/\",\"target\":\"_blank\",\"children\":\"SurveySparrow\"}],\" a glance? Dive into their free version and experience the difference firsthand.\"]}],\"\\n\",\" \",\" \",[\"$\",\"$24\",null,{\"children\":[\"$\",\"$L2a\",null,{\"isThrive\":false,\"innerData\":\"$2b\"}]}],\"\\n\",[\"$\",\"p\",\"136\",{\"children\":[\"$\",\"img\",null,{\"loading\":\"lazy\",\"className\":\"alignnone wp-image-48951\",\"src\":\"https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png\",\"alt\":\"conversational surveys,\",\"width\":\"908\",\"height\":\"451\",\"srcSet\":\"https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-300x149.png 300w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1024x510.png 1024w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-768x382.png 768w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-1536x765.png 1536w, https://surveysparrow.com/wp-content/uploads/2018/05/Screenshot-2023-08-31-at-11.22.17-AM-2048x1020.png 2048w\",\"sizes\":\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\",\"children\":null}]}],\"\\n\",[\"$\",\"p\",\"138\",{\"children\":\"You can also reward your customers for their feedback and sharing their opinion. Make them feel special like any other loyalty program should be doing. When customers feel that their opinions are addressed, they keep on being faithful to your brand.\"}],\"\\n\",[\"$\",\"h2\",\"140\",{\"children\":\"To Wrap Up..\"}],\"\\n\",[\"$\",\"p\",\"142\",{\"children\":\"We have just listed a few of the innovative customer loyalty programs being followed by companies around the world. Be creative and build upon these strategies to design one of your own.\"}],\"\\n\",[\"$\",\"p\",\"144\",{\"children\":\"Be careful to not mistake customer inertia with customer loyalty programs. Just because they stick around and don’t complain, it doesn’t mean that they’re emotionally attached to your brand. Loyalty programs make sure your customers appreciate your products and services and the way you deliver it.\"}],\"\\n\",[\"$\",\"p\",\"146\",{\"children\":\"…And you guessed it right. The store? It’s Target!\"}],\"\\n\",[\"$\",\"p\",\"148\",{\"children\":\"And if you were wondering, the kid cracked the interview and got his job. 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