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SISO CEO Summit - One Year Later - Personify
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min-width:0; width:auto; } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0{ width:100%; } .ubermenu-vertical.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-item-has-children > .ubermenu-target > .ubermenu-sub-indicator{ right:10px; left:auto; transform:rotate(0); } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0.ubermenu-relative.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-align-vertical_parent_item{ top:auto; } .ubermenu.ubermenu-responsive .ubermenu-tabs{ position:static; } /* Tabs on Mobile with mouse (but not click) - leave space to hover off */ .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="mouseover"] .ubermenu-tab-content-panel, .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="hover_intent"] .ubermenu-tab-content-panel{ margin-left:6%; width:94%; min-width:94%; } /* Sub indicator close visibility */ .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator-close{ display:block; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator{ display:none; } .ubermenu .ubermenu-tabs .ubermenu-tab-content-panel{ box-shadow: 0 5px 10px rgba(0,0,0,.075); } /* When submenus and items go full width, move items back to appropriate positioning */ .ubermenu .ubermenu-submenu-rtl { direction: ltr; } /* Fixed position mobile menu */ .ubermenu.ubermenu-mobile-modal{ position:fixed; z-index:9999999; opacity:1; top:0; left:0; width:100%; width:100vw; max-width:100%; max-width:100vw; height:100%; height:calc(100vh - calc(100vh - 100%)); height:-webkit-fill-available; max-height:calc(100vh - calc(100vh - 100%)); max-height:-webkit-fill-available; border:none; box-sizing:border-box; display:flex; flex-direction:column; 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justify-content: center; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .ubermenu-icon-essential, .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .fas.fa-times{ margin-right:.2em; } /* Header/Footer Mobile content */ .ubermenu .ubermenu-mobile-header, .ubermenu .ubermenu-mobile-footer{ display:block; text-align:center; color:inherit; } /* Accordion submenus mobile (single column tablet) */ .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-sizing:border-box; border-left:none; border-right:none; box-shadow:none; } .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } /* Accordion indented - remove borders and extra spacing from headers */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu.ubermenu-submenu-drop, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-target{ border:none; } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-submenu-type-stack{ padding-top:0; } /* Accordion dropdown indentation padding */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 2 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 3 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 4 ); } /* Reverse Accordion dropdown indentation padding */ .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 2 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 3 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 4 ); } .ubermenu-responsive-toggle{ display:block; } } @media screen and (max-width: 480px){ .ubermenu.ubermenu-responsive .ubermenu-item-level-0{ width:100%; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:100%; } .ubermenu .ubermenu-autocolumn:not(:first-child), .ubermenu .ubermenu-autocolumn:not(:first-child) .ubermenu-submenu-type-stack{ padding-top:0; } .ubermenu .ubermenu-autocolumn:not(:last-child), .ubermenu .ubermenu-autocolumn:not(:last-child) .ubermenu-submenu-type-stack{ padding-bottom:0; } .ubermenu .ubermenu-autocolumn > .ubermenu-submenu-type-stack > .ubermenu-item-normal:first-child{ margin-top:0; } /* Accordion submenus mobile */ .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-shadow:none; box-sizing:border-box; border-left:none; border-right:none; } .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } } /** UberMenu Custom Menu Styles (Customizer) **/ /* main */ .ubermenu-main .ubermenu-item-level-0 > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0 > .ubermenu-custom-content.ubermenu-custom-content-padded { padding-top:32px; padding-bottom:32px; } /* Status: Loaded from Transient */ @media \0screen { .ubermenu .ubermenu-image { width: auto } } /* Prevent height distortion in IE8. */ </style><script type="text/javascript">document.documentElement.className += " js";</script> <script> document.documentElement.className = document.documentElement.className.replace( 'no-js', 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href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color-150x150.png" sizes="32x32" /> <link rel="icon" href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" /> <meta name="msapplication-TileImage" content="https://personifycorp.com/wp-content/uploads/2021/08/logo-color.png" /> </head> <body class="post-template-default single single-post postid-39856 single-format-standard aa-prefix-perso-"> <!-- Google Tag Manager (noscript) --> <noscript><iframe height="0" width="0" style="display:none;visibility:hidden" data-src="https://www.googletagmanager.com/ns.html?id=GTM-WR9PVJX" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <header id="header"> <div class="container"> <div class="branding"> <a href="/" title="Personify Corp." class="logo" rel="home"></a> </div> <div class="top-nav"> <!-- UberMenu [Configuration:main] [Theme Loc:main-menu] [Integration:api] --> <button class="ubermenu-responsive-toggle ubermenu-responsive-toggle-main ubermenu-skin-minimal ubermenu-loc-main-menu ubermenu-responsive-toggle-content-align-left ubermenu-responsive-toggle-align-full " tabindex="0" data-ubermenu-target="ubermenu-main-0-main-menu-2"><i class="fas fa-bars" ></i>Menu</button><nav id="ubermenu-main-0-main-menu-2" class="ubermenu ubermenu-nojs ubermenu-main ubermenu-menu-0 ubermenu-loc-main-menu ubermenu-responsive ubermenu-responsive-1280 ubermenu-mobile-modal ubermenu-mobile-accordion ubermenu-responsive-collapse ubermenu-horizontal ubermenu-transition-slide ubermenu-trigger-hover ubermenu-skin-minimal ubermenu-bar-align-full ubermenu-items-align-auto ubermenu-retractors-responsive ubermenu-submenu-indicator-closes"><ul id="ubermenu-nav-main-0-main-menu" class="ubermenu-nav" ><li id="menu-item-37680" class="who-we-serve ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37680 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Who We Serve</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37680 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37719 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37719"><ul class="ubermenu-submenu ubermenu-submenu-id-37719 ubermenu-submenu-type-stack" ><li id="menu-item-37720" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37720 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Organizations</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37720 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38368" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38368 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/association-management-companies/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Companies</span></a></li><li id="menu-item-37722" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37722 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-association-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Associations</span></a></li><li id="menu-item-38369" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38369 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/chamber-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Chambers of Commerce</span></a></li><li id="menu-item-37724" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37724 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/professional-associations"><span class="ubermenu-target-title ubermenu-target-text">Professional Associations</span></a></li><li id="menu-item-38615" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38615 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/ymcas-and-jccs/"><span class="ubermenu-target-title ubermenu-target-text">YMCAs and JCCs</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37727 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37727"><ul class="ubermenu-submenu ubermenu-submenu-id-37727 ubermenu-submenu-type-stack" ><li id="menu-item-37731" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37731 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text"> </span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37731 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37726" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37726 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-show-and-conference-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Show & Conference Organizers</span></a></li><li id="menu-item-37728" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37728 ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/donor-based-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Donor-Based Organizations</span></a></li><li id="menu-item-37732" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37732 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/colleges-and-university-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Colleges & Universities</span></a></li><li id="menu-item-37733" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37733 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/small-clubs-hoas-nonprofit-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Small or Emerging Non-Profits</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37734 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37734"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37742 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37742"><ul class="ubermenu-submenu ubermenu-submenu-id-37742 ubermenu-submenu-type-stack" ><li id="menu-item-37743" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37743 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content"><p><strong>Meet the Game Changers</strong></p> <p><a href="/game-changers" style="padding: 16px;"><img width="211" height="209" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 590px) 100vw, 590px" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" width="211" height="209" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" sizes="(max-width: 590px) 100vw, 590px" /></noscript></a></p></div></li></ul></li></ul></li><li id="menu-item-37681" class="products ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37681 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Products</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37681 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37685 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37685"><ul class="ubermenu-submenu ubermenu-submenu-id-37685 ubermenu-submenu-type-stack" ><li id="menu-item-37687" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37687 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/association-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Software (AMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37687 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38574" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38574 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/wild-apricot/"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Small associations and nonprofits with limited staff can save time and add value with this budget-friendly, all-in-one solution.</span></a></li><li id="menu-item-38568" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-professional/"><span class="ubermenu-target-title ubermenu-target-text">MC Professional</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Growing professional associations with small staffs can boost productivity, membership and revenue with this empowered, intuitive solution.</span></a></li><li id="menu-item-38569" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-trade/"><span class="ubermenu-target-title ubermenu-target-text">MC Trade</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Trade associations and chambers of commerce can simplify/configure staff workflows to manage financials and complex member relationships.</span></a></li><li id="menu-item-38571" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/threesixty/"><span class="ubermenu-target-title ubermenu-target-text">ThreeSixty</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Large associations, YMCAs and JCCs will love a streamlined, configurable and powerful enterprise platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37686 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37686"><ul class="ubermenu-submenu ubermenu-submenu-id-37686 ubermenu-submenu-type-stack" ><li id="menu-item-37691" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37691 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/events-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Event Management Software (EMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37691 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38563" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38563 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/a2z-events/"><span class="ubermenu-target-title ubermenu-target-text">A2Z Events</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Independent Show Organizers and member-based organizations rely on the leading in-person platform for floor plans, booth sales and sponsorships.</span></a></li><li id="menu-item-44636" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-44636 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/gtr/"><span class="ubermenu-target-title ubermenu-target-text">Registration Tech (Formerly GTR)</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Flexible event technology & support you can rely on. Seamlessly plan and execute an unforgettable meeting, conference, or tradeshow of any size with our all-in-one event management platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37696 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37696"><ul class="ubermenu-submenu ubermenu-submenu-id-37696 ubermenu-submenu-type-stack" ><li id="menu-item-37697" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37697 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/member-engagement-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement Software</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37697 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38573" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38573 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/community/"><span class="ubermenu-target-title ubermenu-target-text">CommUnity</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Engaging and robust platform for discussions, forums, multimedia, and connections that integrates with your AMS.</span></a></li><li id="menu-item-38570" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/classroom/"><span class="ubermenu-target-title ubermenu-target-text">Classroom</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Learning management software to enable your members to continue education and credentials with certificates and more.</span></a></li><li id="menu-item-38567" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/job-board/"><span class="ubermenu-target-title ubermenu-target-text">Job Board</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Add value to members and generate revenue from employers with a targeted destination for job seekers in your organization.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37701 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37701"></li></ul></li><li id="menu-item-37682" class="support ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37682 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37682 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37744 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37744"><ul class="ubermenu-submenu ubermenu-submenu-id-37744 ubermenu-submenu-type-stack" ><li id="menu-item-37748" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37748 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Client Success</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37748 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38462" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38462 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/education-training/"><span class="ubermenu-target-title ubermenu-target-text">Client Education & Training</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37745 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37745"><ul class="ubermenu-submenu ubermenu-submenu-id-37745 ubermenu-submenu-type-stack" ><li id="menu-item-37749" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37749 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37749 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38116" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38116 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/account-support/"><span class="ubermenu-target-title ubermenu-target-text">Account Support</span></a></li><li id="menu-item-38114" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38114 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/technical-help/"><span class="ubermenu-target-title ubermenu-target-text">Technical Help</span></a></li><li id="menu-item-38115" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38115 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/faq-knowledge-base/"><span class="ubermenu-target-title ubermenu-target-text">FAQs & Knowledge Base</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37746 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37746"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37747 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37747"><ul class="ubermenu-submenu ubermenu-submenu-id-37747 ubermenu-submenu-type-stack" ><li id="menu-item-37751" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37751 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">Client Access</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37751 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37761" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37761 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://community.personifycorp.com/home"><span class="ubermenu-target-title ubermenu-target-text">Client Online Community</span></a></li><li id="menu-item-37762" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37762 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://www.wildapricot.com/Utility/WildApricotLogin.aspx"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-37763" class="resources ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37763 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37763 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37764 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37764"><ul class="ubermenu-submenu ubermenu-submenu-id-37764 ubermenu-submenu-type-stack" ><li id="menu-item-37768" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37768 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog"><span class="ubermenu-target-title ubermenu-target-text">Blogs</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37768 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38048" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38048 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/best-practices/"><span class="ubermenu-target-title ubermenu-target-text">Best Practices</span></a></li><li id="menu-item-38049" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38049 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38050" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38050 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/member-engagement"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement</span></a></li><li id="menu-item-38051" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38051 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/technology"><span class="ubermenu-target-title ubermenu-target-text">Technology</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37765 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37765"><ul class="ubermenu-submenu ubermenu-submenu-id-37765 ubermenu-submenu-type-stack" ><li id="menu-item-37769" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37769 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=guides"><span class="ubermenu-target-title ubermenu-target-text">Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37769 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38052" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38052 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=community"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a></li><li id="menu-item-38053" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38053 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38054" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38054 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=membership"><span class="ubermenu-target-title ubermenu-target-text">Membership</span></a></li><li id="menu-item-38055" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38055 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=strategy"><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37766 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37766"><ul class="ubermenu-submenu ubermenu-submenu-id-37766 ubermenu-submenu-type-stack" ><li id="menu-item-37770" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37770 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">Webinars</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37770 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38056" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38056 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">See all Webinars</span></a></li></ul></li><li id="menu-item-38554" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-has-children ubermenu-item-38554 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-38554 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38555" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38555 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">See all Resources</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37767 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37767"></li></ul></li><li id="menu-item-37683" class="company ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37683 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Company</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37683 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37772 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37772"><ul class="ubermenu-submenu ubermenu-submenu-id-37772 ubermenu-submenu-type-stack" ><li id="menu-item-37777" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37777 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us"><span class="ubermenu-target-title ubermenu-target-text">About Us</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37777 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38059" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38059 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us/who-is-personify"><span class="ubermenu-target-title ubermenu-target-text">Who is Personify?</span></a></li><li id="menu-item-38119" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38119 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/values/"><span class="ubermenu-target-title ubermenu-target-text">Our Values</span></a></li><li id="menu-item-38118" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38118 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/leadership/"><span class="ubermenu-target-title ubermenu-target-text">Leadership</span></a></li><li id="menu-item-38121" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38121 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/locations/"><span class="ubermenu-target-title ubermenu-target-text">Locations</span></a></li><li id="menu-item-38063" 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href="https://personifycorp.com/blog/category/blog/">Blog</a> | <span class="breadcrumb_last" aria-current="page">SISO CEO Summit – One Year Later</span></span></span></span></p> </div> </section> <section class="header"> <div class="container"> <div class="info"> <h1 class="title">SISO CEO Summit – One Year Later</h1> <div class="meta"> By: Rich Vallaster - <i>DES, CEM, Director of Marketing & the Trade Show Wonk</i> </div> </div> <div class="image"> <img width="2560" height="1969" alt="siso CEO summit" decoding="async" fetchpriority="high" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-300x231.jpg?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?size=384x295&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-768x591.jpg?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-1024x788.jpg?lossy=1&strip=1&webp=1 1024w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?size=1152x886&lossy=1&strip=1&webp=1 1152w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-1536x1181.jpg?lossy=1&strip=1&webp=1 1536w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?size=1920x1477&lossy=1&strip=1&webp=1 1920w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-2048x1575.jpg?lossy=1&strip=1&webp=1 2048w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?lossy=1&strip=1&webp=1 2560w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?lossy=1&strip=1&webp=1" data-sizes="(max-width: 2560px) 100vw, 2560px" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="2560" height="1969" src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?lossy=1&strip=1&webp=1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="siso CEO summit" decoding="async" fetchpriority="high" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-300x231.jpg?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?size=384x295&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-768x591.jpg?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-1024x788.jpg?lossy=1&strip=1&webp=1 1024w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?size=1152x886&lossy=1&strip=1&webp=1 1152w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-1536x1181.jpg?lossy=1&strip=1&webp=1 1536w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?size=1920x1477&lossy=1&strip=1&webp=1 1920w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-2048x1575.jpg?lossy=1&strip=1&webp=1 2048w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/03/IMG_4330-scaled.jpg?lossy=1&strip=1&webp=1 2560w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </section> <section class="post post-39856 type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-a2z-events tag-best-practices tag-event-professionals tag-events"> <div class="container"> <div class="main-content"> <p><em>By Rich Vallaster, Director of Marketing</em></p> <p>It’s hard to believe a year has passed since my first official trade show-related travel to the <a href="https://www.siso.org/ceo" target="_blank" rel="noreferrer noopener">SISO CEO Summit</a> last year. While many things have changed, some have stayed the same. As I reflect on this year’s event, the first word that comes to mind is gratitude. </p> <p>Each trade show and conference I have attended as an attendee, exhibitor/sponsor, or guest – everyone is so thankful to be in person. We are reminded of our need to connect face to face in ways technology will never replace. The awkward moments of figuring out if you should handshake or stay distanced have mostly been replaced with hugs, long embraces, and big smiles. </p> <p>Here are my five quick takes on this year’s event. </p> <h2 class="wp-block-heading"><strong>Bullish On In-Person Events</strong> </h2> <p>One thing was clear event organizers are optimistic about events coming back even stronger this year. Nearly everyone I spoke with has already hosted several live events or is actively planning their events for this year. What everyone wanted to know was how successful their events were. </p> <p>Much like Rachel Wimberly so eloquently penned in her article <a href="https://www.tsnn.com/blog/please-stop-asking-if-attendance-was-down-shows-running-right-now" target="_blank" rel="noreferrer noopener"><em>Please Stop Asking if Attendance Was Down At Shows Running Right Now</em></a>, I am happy to report many shows have seen pre-pandemic level attendance. In contrast, others have had fewer attendees (anecdotal average ranged from 50-70% of pre-pandemic levels). Still, the real news story continues to be that overall satisfaction scores from their attendees, exhibitors, and sponsors are higher. So, if you are actively talking to your exhibitors, this is the narrative you need to share and the approaches you need to take at this stage. is no longer an excuse. </p> <h2 class="wp-block-heading"><strong>Hybrid Events Are Evolving (Again) </strong> </h2> <p>Understanding the role of “digital” in events was a hot topic. Those with trade show components argued (vigorously) that simultaneous hybrid events are not the future. Many said that hybrid events created mixed messages for their most valuable exhibitors/sponsors and many attendees. There was no virtual replacement for the experience of the trade show floor. Rising AV/Wi-Fi costs, limited staff experience, and challenges with simulcasting events were also a big concern for organizers attempting to orchestrate hybrid events. </p> <p>Those who were more optimistic about digital experiences were content-heavy at their events. They were leveraging digital formats to continue to serve education content to their audiences. They agreed that, ideally, whatever the digital strategy was, it would drive in-person attendance and connect with audiences to increase their in-person events. Those with educational components often used the content after the live event. </p> <p>This year’s most exciting concept was how some organizers leverage their digital assets, events, webinars, and content as a testing ground for their in-person events. What were people consuming? What were people engaging with the most? What could this data inform about their in-person events or new events based on this information? It solved two strategies, engagement and direction, and push towards their in-person events. </p> <h2 class="wp-block-heading"><strong>Are Events Like Riding a Bike? </strong> </h2> <p>While the excitement and energy to return to live events is palpable, leaders shared the need to recognize the challenges and toll the past two years have taken on event professionals. Everyone is a little rusty. Some have only recently started to travel and things that were second nature are no longer. Many teams have new staff members or are smaller, so duties are being shared. Across the entire event partner ecosystem this is the case and we need to practice patience and understanding (and plan more time in all our event plans this year). </p> <h2 class="wp-block-heading"><strong>The New Uncertainties </strong> </h2> <p>As the pandemic has evolved, each variant continued to lead to more uncertainty. However, on a positive note, science and data point to less problematic variants in the future, but events have also been able to stage safely, even during Omicron. </p> <p>What is keeping up show organizers at night now? The new uncertainties. Supply chain issues, inflation (or stagflation), increasing costs (labor, gas, etc.), staffing shortages, the growing political divide, and geopolitical forces such as the war in Ukraine. None are showstoppers now, but the combination of factors makes organizing events even more challenging. </p> <h2 class="wp-block-heading"><strong>An Eye to the Future</strong> </h2> <p>As the “new normal” begins to occur, organizers are again prioritizing initiatives such as Diversity, Equity, and Inclusion (DEI) and sustainability in their event planning. In addition, as new audiences emerge and younger generations look to engage with events, they want them to align with their beliefs. Some show organizers shared the challenge of simply staging an event, let alone tackling these generation-old challenges. Others felt now was the time to make our events more reflective of the world around us. </p> <p>There was agreement that all our event attendees may no longer be those of the past, same for our exhibitors and sponsors. Therefore, approaching how we run events needs to evolve and understand how those have impacted our events carefully. The change may be slight for many, while others may be more pronounced. </p> <p>There were so many deep and meaningful conversations in just a few short days I can’t put them in one simple blog post. And while I came back less tired than last year, I was still slightly out of practice attending an event. Nevertheless, the entire SISO team continues to put on a quality event to connect leaders in the industry to talk openly and honestly about the challenges and opportunities facing event professionals. In August, I can’t wait to see new faces at the <a href="https://www.siso.org/summer/welcome" target="_blank" rel="noreferrer noopener">SISO Summer</a> event in Oklahoma City. </p> </div> <div class="side-content"> Tags: <a href="https://personifycorp.com/blog/tag/a2z-events/" rel="tag">a2z Events</a>, <a href="https://personifycorp.com/blog/tag/best-practices/" rel="tag">Best Practices</a>, <a href="https://personifycorp.com/blog/tag/event-professionals/" rel="tag">Event Professionals</a>, <a href="https://personifycorp.com/blog/tag/events/" rel="tag">Events</a><br /> </div> </div> </section> <section class="post-cta"> <div class="container"> <h2>Which Personify product is right for you?</h2> <p><a class="button" href="https://personifycorp.com/request-a-demo/" target="_self">Let's Connect</a></p> </div> </section> <section id="articles"> <div class="container"> <h2>Related Posts</h2> <div class="blog-posts"> <div class="grid"> <!-- start ALM resource block --> <div class="card"> <div 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url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/10/pexels-henri-mathieusaintlaurent-8349431-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/how-to-cater-to-the-millennial-attendee/">How to Cater to the Millennial Attendee: Trends and Insights for Event Organizers <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/10/ocean-city-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/festivalization/">Festivalization of Trade Shows – Myth, Reality or Bad Idea? <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/09/cdc-aMIiBe1Lnno-unsplash-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/crisis-management/">Navigating Crisis Management in the Events Industry <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/09/A2Z-5-Vital-Questions.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/multi-year-multi-event-architecture/">Multi-Year – Multi-Event Architecture <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/09/A2Z-5-Vital-Questions-2.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/choosing-an-event-management-software-partner-5-key-questions-to-ask/">Choosing An Event Management Software Partner: 5 Key Questions to Ask <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/09/gabriel-benois-qnWPjzewewA-unsplash-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore/">Video Marketing in 2024: Trends and Statistics You Can’t Afford to Ignore <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/08/Jayke.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/beyond-the-booth-meet-jayke-lind/">Beyond the Booth: Meet Jayke 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block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/07/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/maximizing-opportunities-how-to-cover-your-badge-costs-with-sponsorships/">Maximizing Opportunities: How to Cover Your Badge Costs with Sponsorships <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/06/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/four-strategies-for-minimizing-fb-expenses-at-events/">Four Strategies for Minimizing F&B Expenses at Events <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/06/Beige-minimalist-photo-collage.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/legislative-action-day/">ECA Legislative Action Day 2023: Making Our Voices Heard on Capitol Hill <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: 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url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/Picture1-1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/chatgp-for-events/"><strong>Can A Robot Help with Tradeshows & Events?</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/evangeline-shaw-xRlI-L-kvrw-unsplash.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/six-innovative-ways-to-create-more-networking-opportunities-at-your-next-event/"><strong>Six Innovative Ways to Create More Networking 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url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/2023-report-linkedin-ad-3jpg.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/news/" rel="category tag">News</a> <p class="card-text"><a href="https://personifycorp.com/blog/a2z-events-by-personify-completes-trade-show-and-events-research/">A2Z Events by Personify Completes 2023 Trade Show and Events Research Report <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/03/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/three-tips-to-simplify-your-event-agenda-development/"><strong>Three Tips to 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style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/01/pexels-lukas-590022-scaled.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/post-event-survey/"><strong>7 Tips for Conducting a Post-Event Survey</strong> <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2023/01/AdobeStock_118993556-scaled.jpeg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/engage-attendees/">13 Ways to Engage Attendees Before Your Next Tradeshow <span 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class="card-text"><a href="https://personifycorp.com/blog/webinar-recap-tech-trends-for-2023/">Webinar Recap: The Top Association Tech Trends for 2023 <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Family-Pic1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/people-of-personify-get-to-know-ashish-jain/">People of Personify: Get to Know Ashish Jain <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/PER316_TATT2023_LP-image-1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/4-association-tech-trends-for-2023/">4 Association Tech Trends to Watch for in 2023 <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/user-generated-content/">4 Ways to Use User-Generated Content for Event Marketing <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM 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url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2021/12/2021-BLOGS-1.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/2021-blog-topics/">2021 Roundup: Ten of Our Most Popular Articles <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM resource block --> <!-- start ALM resource block --> <div class="card"> <div class="card-img-top" style="background-image: url(https://b2670330.smushcdn.com/2670330/wp-content/uploads/2021/12/Screen-Shot-2021-12-02-at-3.10.07-PM.png?lossy=1&strip=1&webp=1);"></div> <div class="card-body"> <a href="https://personifycorp.com/blog/category/blog/" rel="category tag">Blog</a> <p class="card-text"><a href="https://personifycorp.com/blog/2022-association-trends/">Webinar Recap – The 2022 Associations Trends are Revealed <span class="rarr">→</span></a></p> </div> </div> <!-- end ALM 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