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href="/web/20081218052632/http://www.omniture.com/de">Deutsch</a></li> <li class=""><a href="/web/20081218052632/http://www.omniture.com/es">Español</a></li> <li class=""><a href="/web/20081218052632/http://www.omniture.com/fr">Français</a></li> <li class=""><a href="/web/20081218052632/http://www.omniture.com/zh">简体中文</a></li> <li class=""><a href="/web/20081218052632/http://www.omniture.com/zh_tw">繁體中文</a></li> <li class=""><a href="/web/20081218052632/http://www.omniture.com/jp">日本語</a></li> <li class=""><a href="/web/20081218052632/http://www.omniture.com/ko">한국어</a></li> </ul> </div> <a id="slogan" href="/web/20081218052632/http://www.omniture.com/en/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <div id="col_right"> <div class="feature"> <img src="http://web.archive.org/web/20081218052632im_/http://assets.omniture.com/en/images/sections/resources/masthead_resources.jpg"/> </div> <div class="sidebar"> <div id="izone_442"><div class="first"> <div class="sidebar_block requestlivedemo"> <h4>Contact us</h4> <ul> <li><a href="/web/20081218052632/http://www.omniture.com/contact"><img style="margin: 4px 0" src="/web/20081218052632im_/http://www.omniture.com/img/sales_phone_number.gif"/></a></li> <li><a href="/web/20081218052632/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20081218052632/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div></div> </div> <div class="copy"> <h1 class="top">Online Business Optimization Resources</h1> <p>Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals. </p> <h2>Guides</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20081218052632/http://www.omniture.com/offer/397" target="_blank"><img style="float: right" src="/web/20081218052632im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/397" target="_blank">The Interactive Marketing Metrics You Need</a><a id="link_397" onclick="javascript:Effect.Combo_details('397', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_397" class="details_text" style="background-image: url('/web/20081218052632im_/http://www.omniture.com/assets/global/images/sections/resources/08_rebecca_jennings_portrait.jpg'); display: none"><p><strong>Authors</strong><br/>Rebecca Jennings, Analyst, Forrester</p><p><strong>Summary</strong><br/>In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient.</p><p><strong>Industry</strong><br/>All</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr><td><a href="/web/20081218052632/http://www.omniture.com/offer/376" target="_blank"><img style="float: right" src="/web/20081218052632im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/376" target="_blank">Forrester: Small Web Site Investments That Pay Off</a><a id="link_376" onclick="javascript:Effect.Combo_details('376', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_376" class="details_text" style="background-image: url('/web/20081218052632im_/http://www.omniture.com/assets/global/images/sections/resources/mug_asage.gif'); display: none"><p><strong>Authors</strong><br/>Adele Sage, Analyst, Forrester</p><p><strong>Summary</strong><br/>With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI.</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr><tr class="highlight"><td><a href="/web/20081218052632/http://www.omniture.com/offer/365" target="_blank"><img style="float: right" src="/web/20081218052632im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/365" target="_blank">Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content</a><a id="link_365" onclick="javascript:Effect.Combo_details('365', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_365" class="details_text" style="background-image: url('/web/20081218052632im_/http://www.omniture.com/assets/global/images/sections/resources/mug_brent.gif'); display: none"><p><strong>Authors</strong><br/>Brent Hieggelke, Vice President of Strategic Marketing, Omniture</p><p><strong>Summary</strong><br/>Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion.</p><p><strong>Industry</strong><br/>All</p><p><strong>Duration</strong><br/>0 minutes</p></div></td></tr></table> <p><a href="/web/20081218052632/http://www.omniture.com/resources/guides" class="learn_more_arrow">View all guides</a></p> <h2>Webinars</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20081218052632/http://www.omniture.com/offer/400" target="_blank"><img style="float: right" src="/web/20081218052632im_/http://www.omniture.com/assets/global/images/logos/partners/logo_marketingexperiments.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/400" target="_blank">Landing Page Optimization: How You Should Be Testing At All Stages of the Marketing Funnel</a><a id="link_400" onclick="javascript:Effect.Combo_details('400', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_400" class="details_text" style="background-image: url('/web/20081218052632im_/http://www.omniture.com/assets/global/images/sections/resources/08_jimmy_ellis_portrait.jpg'); display: none"><p><strong>Authors</strong><br/>Jimmy Ellis, Director of Research Optimization, MarketingExperiments<br/>Mikel Chertudi, Sr. Director Online Marketing, Start With A Lead</p><p><strong>Summary</strong><br/>MarketingExperiments has been teaching its conversion formula to online marketing professionals for years, and Omniture has been helping companies optimize their websites and conversion process for just as long. This presentation will give you a formulaic approach to test at all stages of the marketing funnel.</p><p><strong>Duration</strong><br/>70 minutes</p></div></td></tr><tr><td><a href="/web/20081218052632/http://www.omniture.com/offer/399" target="_blank"><img style="float: right" src="/web/20081218052632im_/http://www.omniture.com/assets/global/images/logos/partners/logo_jupiterresearch.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/399" target="_blank">Cookies and Milk: Why Search Marketing and Web Analytics Work Better Together</a><a id="link_399" onclick="javascript:Effect.Combo_details('399', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_399" class="details_text" style="background-image: url('/web/20081218052632im_/http://www.omniture.com/assets/global/images/sections/resources/08_evan_andrews_portrait.jpg'); display: none"><p><strong>Authors</strong><br/>Evan Andrews, Analyst, Jupiter Research</p><p><strong>Summary</strong><br/>Given the current economic landscape, search engine marketers need to use the most effective tools at their disposal. Evan walks through recent research that shows which metrics and tactics have given the most immediate results.</p><p><strong>Duration</strong><br/>50 minutes</p></div></td></tr><tr class="highlight"><td><a href="/web/20081218052632/http://www.omniture.com/offer/386" target="_blank"><img style="float: right" src="/web/20081218052632im_/http://www.omniture.com/assets/global/images/logos/partners/logo_omniture.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/386" target="_blank">Stretching Your SEM Investment Further</a><a id="link_386" onclick="javascript:Effect.Combo_details('386', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_386" class="details_text" style="background-image: url('/web/20081218052632im_/http://www.omniture.com/assets/global/images/sections/resources/mug_bmungovan.gif'); display: none"><p><strong>Authors</strong><br/>Bill Mungovan, Director, Product Marketing, Omniture</p><p><strong>Summary</strong><br/>Join Bill Mungovan as he discusses how to get more of two things marketers are short on these days---time and money. In an up and down economy, it is increasingly important to make your SEM marketing investment stretch as far as possible. Bill shares tips and shows how Omniture SearchCenter makes that possible.</p><p><strong>Duration</strong><br/>30 minutes</p></div></td></tr></table> <p><a href="/web/20081218052632/http://www.omniture.com/resources/webinars" class="learn_more_arrow">View all webinars</a></p> <h2>Case studies</h2> <table id="offer_library" class="data data_wrapped"><tr class="highlight"><td><a href="/web/20081218052632/http://www.omniture.com/offer/410" target="_blank"><img style="float: right" src="http://web.archive.org/web/20081218052632im_/http://assets.omniture.com/en/images/logos/customers/logo_readersdigest.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/410" target="_blank">Reader's Digest Optimizes Online Offers with Omniture Test&Target;</a><a id="link_410" onclick="javascript:Effect.Combo_details('410', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_410" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Reader’s Digest deployed Omniture’s Suite of Online Business Optimization Applications to measure consumer preferences and track the success of multiple campaigns. Utilizing the A/B testing capabilities of Omniture Test&Target; allowed Reader’s Digest to simultaneously test several magazine subscription offers, each varying in price—then measure conversion for each promotion.</p><p><strong>Industry</strong><br/>Media</p></div></td></tr><tr><td><a href="/web/20081218052632/http://www.omniture.com/offer/403" target="_blank"><img style="float: right" src="http://web.archive.org/web/20081218052632im_/http://assets.omniture.com/en/images/logos/customers/logo_creditcardscom.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/403" target="_blank">CreditCards.com Moves from HBX Web Analytics to Omniture SiteCatalyst for Increased Reporting Functionality</a><a id="link_403" onclick="javascript:Effect.Combo_details('403', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_403" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>CreditCards.com had been using HBX Web analytics for over a year. As the company grew in size and complexity so did its expectations and demands for Web analytics. After transitioning to Omniture SiteCatalyst, the company gained increased functionality and improved site performance.</p><p><strong>Industry</strong><br/>Financial Services</p></div></td></tr><tr class="highlight"><td><a href="/web/20081218052632/http://www.omniture.com/offer/372" target="_blank"><img style="float: right" src="/web/20081218052632im_/http://www.omniture.com/assets/global/images/logos/partners/logo_sprint.gif"/></a> <a class="title" href="/web/20081218052632/http://www.omniture.com/offer/372" target="_blank">Sprint Measures Impact of Social Media</a><a id="link_372" onclick="javascript:Effect.Combo_details('372', {duration: 0.2}, 'en');" class="details_link">details</a> <div id="details_372" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>One of Sprint’s key social media initiatives is BuzzAboutWireless.com, the leading online community for wireless users, powered by Lithium. The site lets users help each other in using wireless products and services, and because of its high degree of interactivity the site generates rich customer data that complements what Sprint captures on its corporate and e-commerce Web pages. After launching Buzz About Wireless, Sprint quickly recognized the need to integrate data from its social media initiaties into its Web analytics</p><p><strong>Industry</strong><br/>High-Tech</p></div></td></tr></table> <p><a href="/web/20081218052632/http://www.omniture.com/resources/case_studies" class="learn_more_arrow">View all case studies</a></p> </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20081218052632/http://www.omniture.com/en/resources" title="Resources">Resources</a> <div class="top"> </div> <ul> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/case_studies" title="Case Studies">Case Studies</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/usergroups" title="User Groups">User Groups</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/developer" title="Developer Connection">Developer Connection</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/events" title="Events">Events</a> <li><a href="/web/20081218052632/http://www.omniture.com/en/resources/blogs" title="Blogs">Blogs</a> </ul> <div class="bottom"> </div> </div>  </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Copyright 1996-2008. 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