CINXE.COM

<!DOCTYPE html> <html lang="en" dir="ltr"> <head> <meta charset="UTF-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="keywords" content="Toyota,Century,Chauffeur-driven car" /> <meta name="description" content="Toyota Motor Corporation (Toyota) unveiled a new Century model and will begin accepting orders today. The new model plans to be launched during 2023 while the Century sedan will still be available." /> <meta name="copyright" content="(C) TOYOTA MOTOR CORPORATION. All Rights Reserved." /> <meta name="robots" content="index, follow" /> <meta name="author" content="TOYOTA MOTOR CORPORATION." /> <meta name="format-detection" content="telephone=no" /> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=2, shrink-to-fit=no" /> <meta name="cms-page-type" content="toyota" /> <meta property="og:title" content="Toyota to Launch New Century in Japan | Toyota | Global Newsroom | Toyota Motor Corporation Official Global Website"> <meta property="og:type" content="article"> <meta property="og:image" content="https://global.toyota/pages/news/images/2023/09/06/1400/20230906_01_ogp.jpg"> <meta property="og:url" content="https://global.toyota/en/newsroom/toyota/39708909.html"> <meta property="og:site_name" content="Toyota Motor Corporation Official Global Website"> <meta property="og:description" content="Toyota Motor Corporation (Toyota) unveiled a new Century model and will begin accepting orders today. The new model plans to be launched during 2023 while the Century sedan will still be available."> <meta property="og:locale" content="en_US"> <meta property="fb:app_id" content=""> <meta property="sitename" content="Toyota Motor Corporation Official Global Website"> <title>Toyota to Launch New Century in Japan | Toyota | Global Newsroom | Toyota Motor Corporation Official Global Website</title> <link rel="canonical" href="https://global.toyota/en/newsroom/toyota/39708909.html" /> <link rel="shortcut icon" href="/favicon.ico" /> <link rel="apple-touch-icon-precomposed" href="/apple-touch-icon-precomposed.png"> <script type="text/javascript" src="https://global.toyota/static/ef95fed42ff0a0c97e31d064b0b0dcfdbb5061178a9631" ></script><script type="text/javascript">  </script> <script type="text/javascript" src="/pages/_system/js/lib/jquery-3.3.1.min.js"></script> <link rel="stylesheet" href="/pages/_system/css/slick.css"> <script type="text/javascript" src="/pages/_system/js/lib/slick.min.js"></script> <script type="text/javascript" src="/include/js/tgn_webbeacon.js?v=2024112308"></script> <script type="application/json" id="download-data"> {"zip":{"type":"3","title":"Toyota to Launch New Century in Japan","imagePath":"/pages/contents/image/img_zip.svg","fieldId":"39797010","itemId":"39797011","fileSize":"347.5MB","fileName":"Images_2.zip"},"list":[{"itemId":"39797128","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/001_s.jpg","small":{"fileSize":"169.1KB","fileName":"001_s.jpg","height":"600px","width":"1,920px","fieldId":"39797126","showWH":true},"large":{"fileSize":"1.9MB","fileName":"001.png","height":"1,200px","width":"3,840px","fieldId":"39797127","showWH":true},"hasMeasureMov":false},{"itemId":"39797133","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/002_s.png","small":{"fileSize":"826.5KB","fileName":"002_s.png","height":"1,011px","width":"1,920px","fieldId":"39797131","showWH":true},"large":{"fileSize":"3.1MB","fileName":"002.png","height":"2,022px","width":"3,840px","fieldId":"39797132","showWH":true},"hasMeasureMov":false},{"itemId":"39797138","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/003_s.png","small":{"fileSize":"1MB","fileName":"003_s.png","height":"1,011px","width":"1,920px","fieldId":"39797136","showWH":true},"large":{"fileSize":"4.1MB","fileName":"003.png","height":"2,022px","width":"3,840px","fieldId":"39797137","showWH":true},"hasMeasureMov":false},{"itemId":"39797143","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/006_s.png","small":{"fileSize":"880.5KB","fileName":"006_s.png","height":"1,011px","width":"1,920px","fieldId":"39797141","showWH":true},"large":{"fileSize":"3.2MB","fileName":"006.png","height":"2,022px","width":"3,840px","fieldId":"39797142","showWH":true},"hasMeasureMov":false},{"itemId":"39797148","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/008_s.png","small":{"fileSize":"1MB","fileName":"008_s.png","height":"1,011px","width":"1,920px","fieldId":"39797146","showWH":true},"large":{"fileSize":"3.7MB","fileName":"008.png","height":"2,022px","width":"3,840px","fieldId":"39797147","showWH":true},"hasMeasureMov":false},{"itemId":"39797153","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/011_s.png","small":{"fileSize":"1MB","fileName":"011_s.png","height":"1,011px","width":"1,920px","fieldId":"39797151","showWH":true},"large":{"fileSize":"5MB","fileName":"011.png","height":"2,022px","width":"3,840px","fieldId":"39797152","showWH":true},"hasMeasureMov":false},{"itemId":"39797158","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/013_s.png","small":{"fileSize":"1.3MB","fileName":"013_s.png","height":"1,011px","width":"1,920px","fieldId":"39797156","showWH":true},"large":{"fileSize":"5.6MB","fileName":"013.png","height":"2,022px","width":"3,840px","fieldId":"39797157","showWH":true},"hasMeasureMov":false},{"itemId":"39797163","title":"Century","type":"0","alt":"Century","imagePath":"/pages/news/images/2023/09/06/1400/015_s.png","small":{"fileSize":"1.5MB","fileName":"015_s.png","height":"1,011px","width":"1,920px","fieldId":"39797161","showWH":true},"large":{"fileSize":"8MB","fileName":"015.png","height":"2,022px","width":"3,840px","fieldId":"39797162","showWH":true},"hasMeasureMov":false},{"itemId":"39797166","title":"Download All Images (84 items)","type":"0","alt":"Download All Images (84 items)","imagePath":"https://global.toyota/pages/news/common/images/DL_toyota_all_images_t_w610_h407_en.jpg","large":{"fileSize":"347.5MB","fileName":"Images_2.zip","height":"","width":"","fieldId":"39797165","showWH":false},"hasMeasureMov":false}]}</script> <script type="application/json" id="article-data"> {"title":{"pageTitle":"Toyota to Launch New Century in Japan | Toyota | Global Newsroom | Toyota Motor Corporation Official Global Website","title":"Toyota to Launch New Century in Japan","subTitle":"Century for the next century","jointStatement":"","isTitleEnabled":true},"dateStr":"Sep. 06, 2023","tags":["Beyond Zero","News Release","Models","Toyota","Century","PHEV","Carbon Neutrality"],"isAnnouncementDateEnabled":true,"siteCatalystKey":"/39708909/39793842"}</script> <script type="application/json" id="sns-data"> {"hasZip":true,"zipItemId":"39797011","hasPdf":false,"pdfItemId":"","zipName":"Download all images","showShareIcon":true}</script> <script type="text/javascript" src="/pages/_system/js/detail.bundle.js?v=2024112308"></script> <link rel="stylesheet" href="/pages/contents/css/normalize.css"> <link rel="stylesheet" href="/pages/contents/css/common.css"> <link rel="stylesheet" href="/pages/contents/css/common_en.css"> <link rel="stylesheet" href="/pages/contents/css/parts.css"> <link rel="stylesheet" href="/pages/contents/css/parts_en.css"> <link rel="stylesheet" href="/pages/contents/css/style_list_en.css"> <link rel="stylesheet" href="/pages/contents/css/header_footer.css?v=2024050113"> <link rel="stylesheet" href="/pages/contents/css/print.css"> <script type="text/javascript" src="/pages/_system/suggest/sug.js"></script> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@ToyotaMotorCorp"> <link rel="stylesheet" href="/pages/contents/css/20201013/style.css"></head> <body>  <div id="header"></div> <script type="text/javascript"></script>   <div id="topgrid"> <div class="grid default"> <div class="thumb"> <img class="grid_thumbnail" src="/pages/news/images/2023/09/06/1400/20230906_01_kv_w1920.jpg" alt="Toyota to Launch New Century in Japan" data-pc="/pages/news/images/2023/09/06/1400/20230906_01_kv_w1920.jpg" data-sp="/pages/news/images/2023/09/06/1400/20230906_01_kv_w1920.jpg"> </div> </div> </div>   <div id="main">  <div id="contents">  <div class="contents_inner">  <div class="contents_body">  <div class="contents_main" id=""> <div class="section html article_info"> <div> <p class="date">Sep. 06, 2023</p> <h1 class="title">Toyota to Launch New Century in Japan<span class="subtitle">Century for the next century</span> </h1> <div class="article_tag"> <a href="#" data-searchable-tag>Beyond Zero</a> <a href="#" data-searchable-tag>News Release</a> <a href="#" data-searchable-tag>Models</a> <a href="#" data-searchable-tag>Toyota</a> <a href="#" data-searchable-tag>Century</a> <a href="#" data-searchable-tag>PHEV</a> <a href="#" data-searchable-tag>Carbon Neutrality</a> </div> <div class="share "> <div class="dl_items"> <a href="#" class="download_item_zip zip_dl" data-itemId="39797011"> <span class="dl_items_text">Download all images</span> </a> </div>  <div class="addthis_toolbox addthis_20x20_style"> <a class="addthis_button_facebook"><img class="follow" src="/pages/contents/image/icon_fb.png"></a> <a class="addthis_button_twitter"><img class="follow" src="/pages/contents/image/icon_tw.png"></a> <a class="addthis_button_linkedin"><img class="follow" src="/pages/contents/image/icon_linkedin.png"></a> <a class="addthis_button_compact"><img src="/pages/contents/image/icon_addthis_other.png" alt="other"></a> </div>  </div> </div> </div> <div class="section html " id=""> <div><div class="shaded_box"> <p class="font_b">A new chauffeur-driven vehicle<sup>*1</sup> to meet the demands of a new age, developed under the concept of "The Chauffeur." Fully embracing the ideas of inheritance and evolution associated with the Century, the new shape combines elegance, comfort, and functionality.</p> <ul class="list_space"> <li>A bold design with an elegant and graceful silhouette that incorporates Japanese aesthetic elements.</li> <li>Based on a concept of human-centeredness, the interior space is designed to provide an even more safe and comfortable travel experience for rear-seat passengers as well as the driver.</li> <li>The newly developed plug-in hybrid system, which inherits the quietness of the Century and delivers both environmental performance and a powerful, exhilarating ride befitting the future of chauffeur-driven vehicles.</li> </ul> </div></div> </div> <div class="section image list1 nomarginb" id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_001.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_001.jpg" alt="Century (PHEV, E-Four Advanced) (Model with options shown)" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_001.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_001.jpg"> </dt> <dd class="figure_description">Century<br>(PHEV, E-Four Advanced) <span class="disp_ib">(Model with options shown)</span></dd> </dl> </div> </div> <div class="section html " id=""> <div><p class="margint1_half">Toyota City, Japan, September 6, 2023―Toyota Motor Corporation (Toyota) unveiled a new Century model and will begin accepting orders today. The new model plans to be launched during 2023 while the Century sedan will still be available.</p> <p>The Century debuted in 1967 as Toyota's premium chauffeur-driven car. Until then, the Japanese chauffeur car market had been dominated by Western luxury brands. Aiming for a breakthrough, Toyota set out to create a completely new luxury Japanese vehicle that could stand its ground on the world stage. The first-generation Century was built with the best technology Japan had to offer at the time. It was based on the concept of a dignified design incorporating traditional Japanese aesthetics combined with a human-centered approach to achieve outstanding quietness and comfort. For more than five decades, the Century has served as Japan's chauffeur car of choice, embodying an unrivaled spirit of <span class="text_italic">omotenashi,</span> or hospitality, that ensures its important passengers reach their destinations in comfort.</p> <p>Over that time, the development team has deliberated extensively on a future direction for the Century to ensure that customers experience a level of hospitality exceeding their expectations. In recent years, chauffeur-driven car needs have diversified as passengers seek to utilize their time on the road more effectively by getting rest inside the cabin or participating in online meetings. It was these circumstances that brought the team around to the idea of introducing a new model.</p> <p>Under the concept of "The Chauffeur," the new model has evolved into a chauffeur car that will continue to meet customer expectations in the years to come while pursuing the essence and inheriting the dignity, quietness, and ride comfort befitting a Century.</p> <p>The new model of the Century will be fully customizable on a global basis by listening to the needs of each individual customer. The aim is to deliver "freedom in motion―the ultimate freedom of movement" to even more people.</p> <p>Details of the vehicle are as follows.</p></div> </div> <div class="section html " id=""> <div><h2 class="title marginb1">Vehicle Outline</h2> <h3 class="title marginb1"> <ol class="normal_num_p num_single"> <li>The "stately grandeur" theme shows throughout in a dignified vehicle adorned with Japanese aesthetic elements.</li> </ol> </h3> <ul class="hyphen list_space indent1"> <li>Majestic, dignified body design with both horizontal and vertical form features</li> </ul> <p class="indent3 margint_half">Characteristic chauffeur-driven car proportions, with a center of gravity at the rear, combined with an outline inspired by a loom shuttle motif, with <span class="text_italic">kichomen</span><sup>*2</sup> chamfering delineating generously sized, smooth-flowing door panels, to give expression to the unique Century worldview.</p></div> </div> <div class="section image list1 nomarginb" id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_002.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_002.jpg" alt="Century (PHEV, E-Four Advanced) (Model with options shown)" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_002.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_002.jpg"> </dt> <dd class="figure_description">Century<br>(PHEV, E-Four Advanced) <span class="disp_ib">(Model with options shown)</span></dd> </dl> </div> </div> <div class="section html " id=""> <div><ul class="hyphen list_space indent1 margint1_half"> <li>The exterior is immaculately finished down to the finest detail in the hands of master craftspeople, as illustrated by the exquisitely engraved phoenix emblem and the mirror finish, a luxurious shine resulting from meticulous polishing of painted surfaces.</li> </ul></div> </div> <div class="section image list1 nomarginb" id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_003.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_003.jpg" alt="Century (PHEV, E-Four Advanced) (Model with options shown)" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_003.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_003.jpg"> </dt> <dd class="figure_description">Century<br>(PHEV, E-Four Advanced) <span class="disp_ib">(Model with options shown)</span></dd> </dl> </div> </div> <div class="section html " id=""> <div><ul class="hyphen list_space indent1 margint1_half"> <li>Four set-back lamps for each of the headlights and taillights give the impression of a gaze full of dignity</li> </ul></div> </div> <div class="section image list1 " id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_004.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_004.jpg" alt="Century (PHEV, E-Four Advanced) (Model with options shown)" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_004.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_004.jpg"> </dt> <dd class="figure_description">Century<br>(PHEV, E-Four Advanced) <span class="disp_ib">(Model with options shown)</span></dd> </dl> </div> </div> <div class="section html " id=""> <div><h3 class="title marginb1"> <ol class="normal_num_p num_single" start="2"> <li>Interior space designed with the concept of being human-centered to realize comfortable travel time</li> </ol> </h3> <ul class="hyphen list_space indent1"> <li>The new Century provides a comfortable interior space with space and functionality that can be used in a variety of situations.</li> </ul> <ul class="list_space indent1_half margint_half"> <li>Fully reclining rear seats with functions that allow rear-seat passengers to truly relax, including a refreshment function.</li> <li>The finely honed auditory sensibilities and exemplary techniques of a musical instrument manufacturing master were incorporated into the development of the audio system. The result is a comfortable listening space that envelops passengers with the feeling of a live performance.</li> <li>Rear doors that open to a wide 75-degree angle and a sweeping cabin floor provide excellent ease of entry and exit. In addition, convenient automatic retractable power steps and easy-to-grab C-pillar grips also support natural and elegant entry and exit by rear-seat passengers.</li> </ul></div> </div> <div class="section image list1 nomarginb" id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_005.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_005.jpg" alt="Rear door and automatic retractable power step" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_005.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_005.jpg"> </dt> <dd class="figure_description">Rear door and automatic retractable power step</dd> </dl> </div> </div> <div class="section html " id=""> <div><ul class="list_space indent1_half margint1_half"> <li>The cockpit is equipped with functions and features that support professional drivers and enhance ease of use. It is a space that also allows owners to focus on their driving when they are at the wheel themselves.</li> </ul></div> </div> <div class="section image list1 " id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_006.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_006.jpg" alt="Instrument panel" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_006.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_006.jpg"> </dt> <dd class="figure_description">Instrument panel</dd> </dl> </div> </div> <div class="section html " id=""> <div><h3 class="title marginb1"> <ol class="normal_num_p num_single" start="3"> <li>A powertrain and driving control system realizing a performance for chauffeur or plain driving that exceeds expectations</li> </ol> </h3> <ul class="hyphen list_space indent1"> <li>The newly developed 3.5-liter V6 plug-in hybrid system achieves both a powerful and exhilarating drive while retaining the quiet driving suitable for a Century.</li> </ul> <ul class="list_space indent1_half margint_half"> <li>The new plug-in hybrid system is designed to function as a BEV for everyday use and as an HEV for long-distance travel, making it the ideal powertrain for a chauffeur-driven vehicle.</li> <li>The motor and engine provide powerful and exhilarating acceleration performance, ensuring that the car can be driven not only as a chauffeur car, but also as a driver's car for personal driving pleasure.</li> </ul></div> </div> <div class="section image list1 nomarginb" id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_007.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_007.jpg" alt="V6 3.5-liter Plug-in Hybrid System" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_007.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_007.jpg"> </dt> <dd class="figure_description">V6 3.5-liter Plug-in Hybrid System</dd> </dl> </div> </div> <div class="section html " id=""> <div><ul class="hyphen list_space indent1 margint1_half"> <li>The four-wheel steering system "Dynamic Rear Steering" provides easy handling at low speeds and seamless, natural handling at medium to high speeds.</li> <li>A Rear Comfort mode that supports the driver's control of the vehicle to ensure a comfortable ride for passengers in the rear is available for the first time. In addition, the Rear Comfort mode assists braking control to suppress jolts when the vehicle comes to a halt.</li> </ul></div> </div> <div class="section html " id=""> <div><h3 class="title marginb1"> <ol class="normal_num_p num_single" start="4"> <li>Body structure and suspension supporting driving performance befitting a chauffeur-driven car</li> </ol> </h3> <ul class="hyphen list_space indent1"> <li>Newly developed "luggage compartment separate structure"</li> </ul> <ul class="list_space indent1_half margint_half"> <li>The body's torsional rigidity and ride comfort have been greatly improved. Noise-reducing clear laminated glass is used on the cabin side of the cargo space separator to properly separate the cabin from the cargo area and achieve the privacy and astounding quietness associated with chauffeur-driven vehicles.</li> </ul></div> </div> <div class="section image list1 " id=""> <div class="figure_block"> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/r_008.jpg');"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/r_008.jpg" alt="TNGA platform / High-rigidity body" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/r_008.jpg" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/r_008.jpg"> </dt> <dd class="figure_description">TNGA platform / <span class="disp_ib">High-rigidity body</span></dd> </dl> </div> </div> <div class="section html " id=""> <div><table class="notes"> <tbody> <tr> <th class="num1">*1</th> <td>A chauffeur-driven car, chauffeur vehicle, or chauffeur car is a high-end passenger vehicle used primarily for chauffeur services, whereby a dedicated driver transports the owner of the vehicle or other passengers who sit in the rear.</td> </tr> <tr> <th>*2</th> <td><span class="text_italic">Kichomen</span> is a chamfering method originally used on posts of Heian-period (794-1185) room partitions.</td> </tr> </tbody> </table></div> </div> <div class="section html " id=""> <div><h3 class="title marginb_zero">Specifications</h3> <div class="table_wrapper"> <table class="newsTBL tx_center" style="width: 500px; min-width: 550px;"> <colgroup> <col style="width: 25%;" span="1"> <col style="width: 35%;" span="1"> <col style="width: 40%;" span="1"> </colgroup> <thead> <tr> <th class="newsTH"> </th> <th class="newsTH">Century</th> <th class="newsTH">[Reference] <span class="disp_ib">Century (sedan)</span></th> </tr> </thead> <tbody> <tr> <th class="newsTH">Length</th> <td class="newsTD">5,205 mm</td> <td class="newsTD">5,335 mm</td> </tr> <tr> <th class="newsTH">Width</th> <td class="newsTD">1,990 mm</td> <td class="newsTD">1,930 mm</td> </tr> <tr> <th class="newsTH">Height</th> <td class="newsTD">1,805 mm</td> <td class="newsTD">1,505 mm</td> </tr> <tr> <th class="newsTH">Wheelbase</th> <td class="newsTD">2,950 mm</td> <td class="newsTD">3,090 mm</td> </tr> <tr> <th class="newsTH">Couple distance</th> <td class="newsTD">1,220 mm</td> <td class="newsTD">1,135 mm</td> </tr> <tr> <th class="newsTH">Weight</th> <td class="newsTD">2,570 kg</td> <td class="newsTD">2,370 kg</td> </tr> <tr> <th class="newsTH">Capacity</th> <td class="newsTD">4 persons</td> <td class="newsTD">5 persons</td> </tr> </tbody> </table> </div></div> </div> <div class="section html " id=""> <div><h3 class="title marginb_zero">Manufacturer's Suggested Retail Price</h3> <div class="table_wrapper"> <table class="newsTBL tx_center"> <colgroup> <col style="width: 36%;" span="1"> <col style="width: 21%;" span="1"> <col style="width: 19%;" span="1"> <col style="width: 24%;" span="1"> </colgroup> <thead> <tr> <th class="newsTH">Powertrain</th> <th class="newsTH">Transmission</th> <th class="newsTH">Driveline</th> <th class="newsTH">Price<sup>*</sup> (JPY)<br>(including consumption tax)</th> </tr> </thead> <tbody> <tr> <td class="newsTD">Series Parallel Plug-in Hybrid System<br>(2GR-FXS 3.5-liter V6 engine)</td> <td class="newsTD">Electric continuously variable transmission</td> <td class="newsTD">E-Four Advanced</td> <td class="newsTD">25,000,000</td> </tr> </tbody> </table> </div> <table class="notes"> <tbody> <tr> <th>*</th> <td>Different pricing applies for Okinawa only. Prices do not include recycling fees or options.</td> </tr> </tbody> </table></div> </div> <div class="section html " id=""> <div><h2 class="title marginb1">Sales Outline</h2> <p>Century Meisters, a group of sales and engineers with extensive knowledge of the Century brand, will be available at select Toyota dealerships<sup>*</sup>.</p> <p>The Meister in charge of sales at the dealership will carefully communicate with each customer and propose a car that meets their needs.</p> <p>In the future, customers will be able to customize the body color and interior to their liking, and plans will also be available to create a one-of-a-kind Century that will be crafted by master craftspeople. Details will be announced as soon as they are determined.</p> <p>In addition to three body colors with a mirror-like finish achieved by the skills of our master craftspeople, four exclusive body colors are available for the KIWAMI LINE, an option that offers a distinctive look to customers seeking a more unique chauffeur-driven car to meet a variety of needs.</p></div> </div> <div class="section html " id=""> <div><table class="notes"> <tbody> <tr> <th>*</th> <td>Click here for a list of Century dealers <a href="https://toyota.jp/info/century/chart/" class="ico_blank link_ib" target="_blank">https://toyota.jp/info/century/chart/</a> <span class="disp_ib">(Japanese only)</span></td> </tr> </tbody> </table></div> </div> <div class="section html " id=""> <div><h2 class="title marginb1">Base sales volume for Japan</h2> <p>30 units per month</p></div> </div> <div class="section html " id=""> <div><h2 class="title marginb1">Production Plant</h2> <p>Tahara Plant, <span class="disp_ib">Toyota Motor Corporation</span></p></div> </div> <div class="section html spread nomarginb" id=""> <div><h3 class="title marginb1">Link to the "Century" webpage <span class="disp_ib">(Japanese only)</span></h3></div> </div> <div class="section button shaded_box"> <ul class="l_grid"><li class="l_dl_btn"> <a class="text btn01 l_text_ellipsis btn_text" target="_blank" href="https://toyota.jp/centurynewbt/"> Century TOP </a> </li></ul> </div><div class="section html nomarginb" id=""> <div><h3 class="title marginb1">Link to the "Century (sedan)" webpage <span class="disp_ib">(Japanese only)</span></h3></div> </div> <div class="section button shaded_box"> <ul class="l_grid"><li class="l_dl_btn"> <a class="text btn01 l_text_ellipsis btn_text" target="_blank" href="https://toyota.jp/century/"> Century (sedan) TOP </a> </li><li class="l_dl_btn"> <a class="text btn01 l_text_ellipsis btn_text" target="_blank" href="https://toyota.jp/century/grade/"> Prices / Grades </a> </li></ul> </div><div class="section html " id=""> <div><p><a href="/en/newsroom/toyota/39704208.html" class="ico_arw">Browse the video of the World Premiere of the New Century</a></p> <p><a href="/en/mobility/toyota-brand/toyota-design/century/" class="ico_arw">Browse design sketches of the new Century</a></p> <p><a href="/en/mobility/toyota-brand/gallery/century.html" class="ico_arw">Browse news releases and images of the Century lineup</a></p></div> </div> <div class="section html " id=""> <div><div class="attached"></div> <div class="column image_l notwrap image_30"> <div class="figure_block"> <dl> <dt style="background-image: url('/pages/global_toyota/mobility/beyond-zero/beyond-zero_logo_002.jpg');"> <img src="/pages/global_toyota/mobility/beyond-zero/beyond-zero_logo_002.jpg" alt="Beyond Zero"> </dt> </dl> </div> <div class="text_block"> <h3 class="title">"Achieving zero, and adding new value beyond it"</h3> <p class="font_s">As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.</p> <dl class="def_inline_block font_s"> <dt>About Beyond Zero</dt> <dd><a href="/en/mobility/beyond-zero/" class="ico_arw">https://global.toyota/en/mobility/beyond-zero/</a></dd> </dl> </div> </div></div> </div> <div class="section html " id=""> <div><div class="attached"></div> <div class="column image_l notwrap image_30"> <div class="figure_block"> <dl> <dt style="background-image: url('/pages/global_toyota/sustainability/sdgs/sdgs_logo_2.png');"> <img src="/pages/global_toyota/sustainability/sdgs/sdgs_logo_2.png" alt="Sustainable Development Goals" data-pc="/pages/global_toyota/sustainability/sdgs/sdgs_logo_2.png" data-sp="/pages/global_toyota/sustainability/sdgs/sdgs_logo_sp_2.png"> </dt> </dl> </div> <div class="text_block"> <p class="font_s">Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.</p> <dl class="def_inline indent font_s"> <dt>SDGs Initiatives</dt> <dd><a href="/en/sustainability/sdgs/" target="_blank" class="ico_blank">https://global.toyota/en/sustainability/sdgs/</a></dd> </dl> </div> </div></div> </div> <div class="section html " id=""> <div><div class="attached"></div> <h4 class="title marginb1">SDGs goals that this project makes particular contribution to</h4> <div class="images_block"> <ul class="tx_left"> <li class="marginb_half marginr_half_sp" style="max-width: 80px;"> <img src="/pages/global_toyota/sustainability/sdgs/sdgs_icon_09_en.jpg" alt="INDUSTRY, INNOVATION, AND INFRASTRUCTURE"> </li> <li class="marginb_half marginr_half_sp" style="max-width: 80px;"> <img src="/pages/global_toyota/sustainability/sdgs/sdgs_icon_13_en.jpg" alt="CLIMATE ACTION"> </li> </ul> </div></div> </div> <div class="section html " id=""> <div><div id="snsbottom"> </div> <script> $('.article_info .share').clone(true).addClass('article_bottom').appendTo('#snsbottom'); </script></div> </div> </div> <div class="contents_side" id=""> <div class="section html side_section_border_none nomarginb" id=""> <div><h2 class="title marginb1">DOWNLOADS (IMAGES)</h2> <a href="/en/album/images/39708909/" class="btn_text disp_b">View with caption</a></div> </div> <div class="section image list3 image_tile" id=""> <ul class="figure_block"> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/001_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797128" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/001_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/001_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/001_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/002_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797133" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/002_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/002_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/002_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/003_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797138" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/003_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/003_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/003_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/006_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797143" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/006_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/006_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/006_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/008_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797148" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/008_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/008_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/008_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/011_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797153" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/011_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/011_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/011_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/013_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797158" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/013_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/013_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/013_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/images/2023/09/06/1400/rendition/015_W480_H320.png');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797163" target="_blank"> <img src="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/015_W480_H320.png" alt="Century" data-pc="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/015_W480_H320.png" data-sp="https://global.toyota/pages/news/images/2023/09/06/1400/rendition/015_W610_H407.png"> </a> </dt> <dd class="figure_title">Century</dd> </dl> </li> <li> <dl> <dt style="background-image: url('https://global.toyota/pages/news/common/images/DL_toyota_all_images_t_w610_h407_en.jpg');"> <a rel="39797055" href="#" class="download-item" data-itemid="39797166" target="_blank"> <img src="https://global.toyota/pages/news/common/images/DL_toyota_all_images_t_w610_h407_en.jpg" alt="Download All Images (84 items)" data-pc="https://global.toyota/pages/news/common/images/DL_toyota_all_images_t_w610_h407_en.jpg" data-sp="https://global.toyota/pages/news/common/images/DL_toyota_all_images_t_w610_h407_en.jpg"> </a> </dt> <dd class="figure_title">Download All Images (84 items)</dd> </dl> </li> </ul> </div> <div class="section html " id=""> <h2 class="title">RELATED CONTENT</h2> <div> <div id="related_news"><div></div></div> <script> GT.grid.parts.article('#related_news', 'type3', { size: 5, // 5件で固定 labelTags: ['2540', '3170'], // 任意のラベルタグ labelTagOperation: 'and', // デフォルト and excludes: ['39708909','23265924'], // この記事のIDは除外する }) </script> </div> </div> <div class="section html rank_style" id=""> <h2 class="title">MOST POPULAR</h2> <div> <div class="tile_wrapper"> <div class="grid_tile"> <div class="grid_image"> <a href="/en/newsroom/toyota/40658942.html?padid=ag478_from_popular" style="background-image: url(/pages/news/images/2024/04/18/1330/20240418_01_t_w610.jpg);"> <img src="/pages/news/images/2024/04/18/1330/20240418_01_t_w610.jpg" alt="Toyota Launches All-New Land Cruiser "250" Series in Japan"> </a> </div> <div class="grid_detail"> <div class="datetime">Apr. 18, 2024</div> <a class="grid_title" href="/en/newsroom/toyota/40658942.html?padid=ag478_from_popular"><span>Toyota Launches All-New Land Cruiser "250" Series in Japan</span></a> </div> </div> <div class="grid_tile"> <div class="grid_image"> <a href="/en/newsroom/corporate/41690214.html?padid=ag478_from_popular" style="background-image: url(/pages/news/images/2024/11/financial_results/financial_results_02_t_w610.jpg);"> <img src="/pages/news/images/2024/11/financial_results/financial_results_02_t_w610.jpg" alt="TMC's FY2025 2Q Financial Results Press Briefing"> </a> </div> <div class="grid_detail"> <div class="datetime">Nov. 06, 2024</div> <a class="grid_title" href="/en/newsroom/corporate/41690214.html?padid=ag478_from_popular"><span>TMC's FY2025 2Q Financial Results Press Briefing</span></a> </div> </div> <div class="grid_tile"> <div class="grid_image"> <a href="/en/newsroom/corporate/41788284.html?padid=ag478_from_popular" style="background-image: url(/pages/news/images/2024/11/Joby/20241102_01_t_w610.jpg);"> <img src="/pages/news/images/2024/11/Joby/20241102_01_t_w610.jpg" alt="Joby Aviation and Toyota Accelerate Efforts to Realize Air Mobility"> </a> </div> <div class="grid_detail"> <div class="datetime">Nov. 02, 2024</div> <a class="grid_title" href="/en/newsroom/corporate/41788284.html?padid=ag478_from_popular"><span>Joby Aviation and Toyota Accelerate Efforts to Realize Air Mobility</span></a> </div> </div> <div class="grid_tile"> <div class="grid_image"> <a href="/en/newsroom/toyota/39287317.html?padid=ag478_from_popular" style="background-image: url(/pages/news/images/2023/06/21/1330/20230621_01_t_w610.gif);"> <img src="/pages/news/images/2023/06/21/1330/20230621_01_t_w610.gif" alt="Toyota Launches All-New Alphard and Vellfire in Japan"> </a> </div> <div class="grid_detail"> <div class="datetime">Jun. 21, 2023</div> <a class="grid_title" href="/en/newsroom/toyota/39287317.html?padid=ag478_from_popular"><span>Toyota Launches All-New Alphard and Vellfire in Japan</span></a> </div> </div> <div class="grid_tile"> <div class="grid_image"> <a href="/en/newsroom/toyota/39708909.html?padid=ag478_from_popular" style="background-image: url(/pages/news/images/2023/09/06/1400/20230906_01_t_w610.jpg);"> <img src="/pages/news/images/2023/09/06/1400/20230906_01_t_w610.jpg" alt="Toyota to Launch New Century in Japan"> </a> </div> <div class="grid_detail"> <div class="datetime">Sep. 06, 2023</div> <a class="grid_title" href="/en/newsroom/toyota/39708909.html?padid=ag478_from_popular"><span>Toyota to Launch New Century in Japan</span></a> </div> </div> </div> </div> </div> <div class="section html print_script" id=""> <div><script> $(function(){ $('.article_info .dl_items, .article_bottom .dl_items').prepend('<a href="#" class="download_item_print pdf_dl btn_print" onclick="window.print(); return false;"><span class="dl_items_text">Print</span></a>'); }); </script></div> </div> </div> </div>  </div>  </div>  </div>   <div id="footer"></div> <script type="text/javascript"></script>  <div id="smartphone"></div> <div id="tablet"></div> <script type="text/javascript">  </script> <script type="text/javascript" src="/pages/search/en/ss_suggest_config.js"></script></body> </html>