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status-publish format-standard has-post-thumbnail hentry category-strategy tag-social-media-advertising tag-social-media-stats"> <header class="p-8 border-b md:p-12 border-nocturn/10"> <div class="flex flex-col max-w-screen-xl gap-4 mx-auto md:flex-row md:gap-8 md:items-center"> <div class="md:w-2/3"> <span class="font-semibold">Strategy</span> <h1 class="mb-5 text-3xl font-bold md:text-5xl md:mb-10"> 85+ Important Social Media Advertising Statistics to Know </h1> <div class="mb-5 text-lg md:text-xl md:mb-10"> <p>If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.</p> </div> <div class="flex flex-col gap-2 mb-4 md:mb-8"> <span class="text-lg font-bold"> Stacey McLachlan </span> <span class="text-spruce"> April 6, 2023 </span> <span class="inline-flex"> <svg role="icon" class="w-6 h-6 mr-2"><use xlink:href="#icon-time"></use></svg> 8 min read </span> </div> </div> <figure class="md:w-1/3"> <img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics-556x556.png" class="flex justify-center wp-post-image" alt="cover image" loading="eager" decoding="async" fetchpriority="high" srcset="https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics-120x120.png 120w, https://blog.hootsuite.com/wp-content/uploads/2022/02/social-media-advertising-statistics.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /> </figure> </div> </header> <section class="relative"> <div id="the-content" class="prose entry-content"> <div class="top-0 h-full xl:absolute not-prose" style="right: calc(50vw + 21rem)"> <div class="relative flex flex-col h-full gap-8"> <div class="xl:mx-8 sticky z-10 top-[56px]"> <div class="lwptoc one-column xl:text-sm text-base bg-white pt-8 lwptoc-inherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"> <div class="lwptoc_header"> <h2 class="lwptoc_title" style="font-weight:800;">Table of Contents</h2> </div> <div class="lwptoc_items lwptoc_items-visible"> <div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#General_social_advertising_statistics"> <span class="lwptoc_item_label">General social advertising statistics</span> </a> </div><div class="lwptoc_item"> <a href="#Instagram_ad_statistics"> <span class="lwptoc_item_label">Instagram ad statistics</span> </a> </div><div class="lwptoc_item"> <a href="#Facebook_ad_statistics"> <span class="lwptoc_item_label">Facebook ad statistics</span> </a> </div><div class="lwptoc_item"> <a href="#Twitter_ad_statistics"> <span class="lwptoc_item_label">Twitter ad statistics</span> </a> </div><div class="lwptoc_item"> <a href="#Snapchat_ad_statistics"> <span class="lwptoc_item_label">Snapchat ad statistics</span> </a> </div><div class="lwptoc_item"> <a href="#LinkedIn_ad_statistics"> <span class="lwptoc_item_label">LinkedIn ad statistics</span> </a> </div><div class="lwptoc_item"> <a href="#YouTube_ad_statistics"> <span class="lwptoc_item_label">YouTube ad statistics</span> </a> </div><div class="lwptoc_item"> <a href="#TikTok_ad_statistics"> <span class="lwptoc_item_label">TikTok ad statistics</span> </a> </div></div></div> </div></div> </div> </div> </div> <p>While marketing can definitely be an art (we see you, Wendy’s Twitter), in this business, cold hard numbers matter, too. To optimize <a href="https://blog.hootsuite.com/social-media-advertising/">social media ad campaigns</a></p> <p>and maximize success, social media marketers need to know their stats and understand the social media landscape on a quantitative level.</p> <p>Social media statistics can inform your ads strategy, let you know if you should be using an ad platform, and teach you about communicating well with your target market. If you’re building your social media ad game plan for 2023, here are the key numbers that will guide you to victory. </p><div class="not-prose content-upgrade _bonusVariantContentUpgrade style-default " style=""> <a href="https://www.hootsuite.com/resources/blog/facebook-ads-budget-calculator" class="cover" data-ga-track-id="blog_cta_download_inpost" target="_blank"></a> <div class="all-content-wrapper"> <div class="text-wrapper"> <p><strong>Bonus: Use our</strong> <strong><span style="text-decoration: underline;">free Facebook Ads budget calculato</span>r</strong> to figure out exactly how much you need to spend to get the results you want. Let us do the math for you!</p> </div> </div> </div> <h2><span id="General_social_advertising_statistics"><a id="post-401164-_ysjse9x94vwy"></a><strong>General social advertising statistics</strong></span></h2> <p>Social media advertising is a whole different beast from <a href="https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/">organic social media</a>. Elsewhere on the blog, we’ve taken the time to compile <a href="https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/#Social_media_advertising_statistics">a ton of social media stats</a>, but if you’re looking for <em>specific</em> statistics about <a href="https://www.hootsuite.com/products/social-advertising">social media advertising</a>, you’re in the right place. <a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1.png"><img decoding="async" class="alignnone size-large wp-image-401414" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20345'%3E%3C/svg%3E" alt="social media users over time" width="620" height="345" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-768x428.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-1536x856.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1.png 2046w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-620x345.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401414" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-620x345.png" alt="social media users over time" width="620" height="345" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-768x428.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1-1536x856.png 1536w, https://blog.hootsuite.com/wp-content/uploads/2023/04/social-media-statistics-1.png 2046w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>More than <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">4.74 billion people</a> across the world use social media, and in 2022, the number of social media users increased by 4.2%.</li> <li>Ad spending on social media it more than <a href="https://www.statista.com/outlook/dmo/digital-advertising/social-media-advertising/worldwide">$173 billion in 2022.</a></li> <li>In 2023, ad spending on social media is projected to reach <a href="https://www.statista.com/outlook/dmo/digital-advertising/social-media-advertising/worldwide">more than $268 billion.</a></li> <li><a href="https://www.insiderintelligence.com/content/social-network-ad-spending-growth-tumbling-2022">Social video advertising</a> is expected to reach $79.28 billion in 2024.</li> <li>There was a <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">12% increase in social spending</a> in Q3 2022 compared with Q3 2021.</li> <li>Social media accounted for <a href="https://hootsuite.widen.net/s/gqprmtzq6g/digital-2022-global-overview-report">33% of all digital advertising spending</a> in 2022.</li> <li>Social media advertising is the <a href="https://www.statista.com/study/36294/digital-advertising-report-social-media-advertising/">second biggest market</a> in digital ads.</li> <li>The U.S. is the <a href="https://www.statista.com/topics/1538/social-media-marketing/">largest social media ad market</a> in the world.</li> <li>Overall, <a href="https://www.insiderintelligence.com/content/digital-trust-benchmark-2022">user trust</a> in social media platforms declined in 2022.</li> <li>The CPM of social media advertising in the third quarter of 2022 was <a href="https://www.statista.com/statistics/873631/social-media-advertising-cpm/">$8.15 USD.</a></li> <li>By the end of 2022, the volume of social media ad impressions was more than <a href="https://www.statista.com/statistics/1272409/social-media-ad-impressions/">30% higher</a> than the previous year.</li> <li>The social media ad click-through rate worldwide is <a href="https://www.statista.com/topics/1538/social-media-marketing/">1.2%.</a></li> <li>In 2022, social media video ad spending grew by <a href="https://www.emarketer.com/content/us-social-video-advertising-2022">20.1% to $24.35 billion.</a></li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/Social-Media-Advertising-Statistics-1.png"><img decoding="async" class="alignnone size-full wp-image-401422" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20519%20530'%3E%3C/svg%3E" alt="US social network video ad spending, 2019-2023" width="519" height="530" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Social-Media-Advertising-Statistics-1.png 519w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Social-Media-Advertising-Statistics-1-310x317.png 310w" data-lazy-sizes="(max-width: 519px) 100vw, 519px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Social-Media-Advertising-Statistics-1.png"><noscript><img decoding="async" class="alignnone size-full wp-image-401422" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Social-Media-Advertising-Statistics-1.png" alt="US social network video ad spending, 2019-2023" width="519" height="530" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Social-Media-Advertising-Statistics-1.png 519w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Social-Media-Advertising-Statistics-1-310x317.png 310w" sizes="(max-width: 519px) 100vw, 519px"></noscript></a></p> <p><a href="https://blog.hootsuite.com/social-media-advertising/">Dig deeper into social media advertising here</a>, or delve into even <a href="https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/">more social media statistics here</a>.</p> <h2><span id="Instagram_ad_statistics"><a id="post-401164-_adqhalc19hfj"></a><strong>Instagram ad statistics</strong></span></h2> <p>As the <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">eighth most-visited website</a> in the world, the <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">fourth most popular social media platform</a> in the world, and the <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">number-one most-downloaded app</a> in the world, Instagram has some obvious appeal. But before you kick off your <a href="https://blog.hootsuite.com/instagram-ads-guide/">Instagram ad campaign</a>, get familiar with the demographics and market potential.</p> <ul> <li>Instagram’s ad revenue is predicted to be <a href="https://www.insiderintelligence.com/content/facebook-still-generates-most-meta-ad-revenues-instagram-drives-growth">$50.58 billion</a> in 2023. (For comparison, Facebook’s $71.32 billion.)</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM.png"><img decoding="async" class="alignnone size-large wp-image-401510" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20551'%3E%3C/svg%3E" alt="US social network ad revenue growth by company 2019-2024" width="620" height="551" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-620x551.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-310x276.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-768x683.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM.png 956w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-620x551.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401510" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-620x551.png" alt="US social network ad revenue growth by company 2019-2024" width="620" height="551" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-620x551.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-310x276.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM-768x683.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.00.05-PM.png 956w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>Instagram ads’ <a href="https://www.insiderintelligence.com/content/tiktok-s-lower-cpms-one-of-many-reasons-taking-market-share-duopoly">CPM increased by 17%</a> in Q3 2022. In the last two years, they increased by 55%.</li> <li>eMarketer <a href="https://www.insiderintelligence.com/content/tiktok-opens-its-algorithm-regulators-breaking-major-dam-social-media">predicts</a> Instagram’s ad revenue will grow 12.1% this year while Facebook’s falls by 1.2%.</li> <li><a href="https://www.hootsuite.com/resources/digital-trends-q4-update">61%</a> of Instagram’s advertising audience is aged 18 to 34, making it the perfect avenue for advertisers looking to reach a Gen Z or <a href="https://blog.hootsuite.com/social-media-definitions/millennial/">Millennial</a> audience.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1.png"><img decoding="async" class="alignnone size-large wp-image-401486" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20351'%3E%3C/svg%3E" alt="Instagram advertising audience profile" width="620" height="351" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-620x351.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-310x175.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-768x434.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-1112x630.png 1112w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1.png 1114w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-620x351.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401486" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-620x351.png" alt="Instagram advertising audience profile" width="620" height="351" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-620x351.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-310x175.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-768x434.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1-1112x630.png 1112w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-1.png 1114w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>Less than 7% of Instagram’s advertising audience <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">is over 55,</a> so if you’re looking to reach Boomers, this may not be the best platform for you.</li> <li>Instagram’s advertising audience is slightly more skewed towards <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">male users </a>than female users, with 52.4% of the advertising audience identifying as male.</li> <li>Instagram ads can reach <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">76%</a> of the population aged 13+ in Turkey. The next biggest markets are Argentina (66.5%)and 65.9% in Brazil (65.9%).</li> <li>In the U.S., Instagram’s <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">ad penetration is 51.4%</a>. The UK and Canada come in at 51.9% and 49.4%, respectively.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2.png"><img decoding="async" class="alignnone size-large wp-image-401478" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20354'%3E%3C/svg%3E" alt="Instagram advertising eligible reach rate" width="620" height="354" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-620x354.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-310x177.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-768x439.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2.png 1113w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-620x354.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401478" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-620x354.png" alt="Instagram advertising eligible reach rate" width="620" height="354" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-620x354.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-310x177.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2-768x439.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Instagram-statistics-2.png 1113w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <p>Explore more <a href="https://blog.hootsuite.com/instagram-statistics/">Instagram statistics here</a>. Ready to start your <a href="https://blog.hootsuite.com/instagram-ads-guide/">Instagram ad campaign</a>? Check out our guide to Instagram advertising here.</p> <h2><span id="Facebook_ad_statistics"><a id="post-401164-_e35xyapgqnxq"></a><strong>Facebook ad statistics</strong></span></h2> <p>With <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">2.93 billion monthly active users</a>, Facebook remains a central part of most people’s internet experience. In fact, <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">36.7% of the world’s population</a> uses the app each month. So despite a fairly tumultuous year, the fact is Facebook remains one of the <a href="https://www.statista.com/statistics/264875/brand-value-of-the-25-most-valuable-brands/">world’s most valuable brands</a>. If you’re interested in <a href="https://www.statista.com/statistics/264875/brand-value-of-the-25-most-valuable-brands/">advertising on Facebook in 2023</a>, here’s what you need to know.</p> <ul> <li>Facebook ad revenue is expected to grow to <a href="https://www.insiderintelligence.com/content/facebook-still-generates-most-meta-ad-revenues-instagram-drives-growth">$75.11 billion </a>in 2024.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-4.png"><img decoding="async" class="alignnone size-full wp-image-401494" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20470%20515'%3E%3C/svg%3E" alt="Meta net ad revenues worldwide by segment 2020-2024" width="470" height="515" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-4.png 470w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-4-310x340.png 310w" data-lazy-sizes="(max-width: 470px) 100vw, 470px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-4.png"><noscript><img decoding="async" class="alignnone size-full wp-image-401494" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-4.png" alt="Meta net ad revenues worldwide by segment 2020-2024" width="470" height="515" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-4.png 470w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-4-310x340.png 310w" sizes="(max-width: 470px) 100vw, 470px"></noscript></a></p> <ul> <li>Facebook’s potential advertising reach is <a href="https://www.hootsuite.com/resources/digital-trends">2.08 billion</a> people.</li> <li>Facebook ads reach <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">62.6% of all Americans</a> aged 13+.</li> <li>The potential ad audience for Facebook Reels is <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">697.1 million</a> people, though Reels only accounted for <a href="https://www.insiderintelligence.com/content/paid-search-rules-cyber-five">3.3% of ad impressions</a> on the platform in 2022.</li> <li>For Stories, there’s a potential ad audience of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">1.25 billion users.</a></li> <li>Over on Facebook Marketplace, there’s a potential audience of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">495.7 million users</a> for your ads.</li> <li><a href="https://www.hootsuite.com/resources/digital-trends-q4-update">18.7%</a> of Facebook’s ad audience is in Southeast Asia. (The next-largest group is Southern America at 12.1%.)</li> <li><a href="https://investor.fb.com/investor-events/event-details/2022/Q2-2022-Earnings/default.aspx">40%</a> of Facebook advertisers use the Click-to-Messaging format: a smart way to keep customer interactions on the platform.</li> <li>Facebook ads reach <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">33.3% of the global population</a> over the age of 13.</li> <li>Facebook’s ad audience is <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">56.4% male.</a></li> <li>Despite its reputation as a place for Baby Boomers to thrive, only<a href="https://www.hootsuite.com/resources/digital-trends-q4-update"> 12.5% of Facebook’s ad audience</a> is over the age of 55.</li> <li>The largest demographic of Facebook users is <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">between 25 and 44</a>: a whopping 48.8%. Hello, Millennials!</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1.png"><img decoding="async" class="alignnone size-large wp-image-401502" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20348'%3E%3C/svg%3E" alt="Facebook advertising audience profile" width="620" height="348" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-620x348.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-768x431.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1.png 934w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-620x348.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401502" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-620x348.png" alt="Facebook advertising audience profile" width="620" height="348" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-620x348.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1-768x431.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/facebook-statistics-1.png 934w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>The average <a href="https://investor.fb.com/investor-events/event-details/2022/Q3-2022-Earnings/default.aspx">price per ad decreased by 18%</a> in Q3 2022.</li> <li>For the five days between Thanksgiving and Cyber Monday, Facebook’s CPM<a href="https://www.insiderintelligence.com/content/paid-search-rules-cyber-five"> dropped 37% y-o-y.</a></li> </ul> <p>This, of course, is just scratching the surface. Click here for <a href="https://blog.hootsuite.com/facebook-statistics/">more Facebook statistics</a>, and then learn everything you need to know about <a href="https://blog.hootsuite.com/how-to-advertise-on-facebook/">advertising on Facebook here</a>.</p> <h2><span id="Twitter_ad_statistics"><a id="post-401164-_s6jvaj6anz46"></a><strong>Twitter ad statistics</strong></span></h2> <p>After the public takeover of Twitter by billionaire Elon Musk in late 2022, the social networking platform is currently in a bit of a state of flux. But one thing we can assume is that it’s going to continue to be an important part of the social media landscape. After all, it was the <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">sixth-most visited website in the world</a> as of October 2022, with more than <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">63.7 billion monthly visits from 1.6 billion unique users</a>. That kind of love (or passionate habit?) isn’t going anywhere. Read on for the key Twitter advertising stats marketers should know in 2023.</p> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01.png"><img decoding="async" class="alignnone size-large wp-image-401358" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20348'%3E%3C/svg%3E" alt="most-visited websites Semrush ranking" width="620" height="348" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01-620x348.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01.png 687w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01-620x348.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401358" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01-620x348.png" alt="most-visited websites Semrush ranking" width="620" height="348" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01-620x348.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistic-01.png 687w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <p>Find more fascinating <a href="https://blog.hootsuite.com/twitter-statistics/">Twitter statistics here</a>. Or, check out our guide to advertising on Twitter to get started with your own <a href="https://blog.hootsuite.com/twitter-ads/">Twitter ad campaign</a>.</p> <ul> <li>Twitter’s ad revenue reached <a href="https://www.statista.com/topics/2297/twitter-marketing/#topicOverview">$6 billion USD</a> in 2022.</li> <li>The total potential reach for ads on Twitter is <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">544.5 million</a> (that’s 6.8% of the total population).</li> <li>Ad reach on Twitter grew <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">12% quarter over quarter</a> last year.</li> <li>Ads on Twitter reach <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">10.7%</a> of all internet users.</li> <li><a href="https://www.hootsuite.com/resources/digital-trends-q4-update">74.3 of Twitter’s ad audience</a> identifies as male (and 25.7% identify as female).</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02.png"><img decoding="async" class="alignnone size-large wp-image-401382" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20347'%3E%3C/svg%3E" alt="Twitter advertising audience overview" width="620" height="347" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02-620x347.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02.png 687w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02-620x347.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401382" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02-620x347.png" alt="Twitter advertising audience overview" width="620" height="347" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02-620x347.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02-310x174.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-02.png 687w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>The regions with the largest eligible reach rate on Twitter are Singapore (65.1%), Japan (60%), and Saudi Arabia (55.5%).</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03.png"><img decoding="async" class="alignnone size-large wp-image-401374" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20346'%3E%3C/svg%3E" alt="Twitter advertising audience eligible reach rate" width="620" height="346" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03-620x346.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03.png 692w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03-620x346.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401374" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03-620x346.png" alt="Twitter advertising audience eligible reach rate" width="620" height="346" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03-620x346.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-03.png 692w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>Users will spend at least <a href="https://www.emarketer.com/content/us-adults-added-1-hour-of-digital-time-2020">6 minutes per day</a> on Twitter in 2023.</li> <li>Twitter ads have a reach of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">91.7 million people</a> in the United States.</li> <li>Twitter’s <a href="https://www.statista.com/statistics/1273359/social-media-advertising-cpm/">CPM is the lowest</a> out of all the major platforms, with an average CPM of $6.46.</li> <li><a href="https://business.twitter.com/">26% of people</a> spend more time looking at ads on Twitter vs. other leading platforms.</li> <li>Twitter has <a href="https://www.statista.com/statistics/970920/monetizable-daily-active-twitter-users-worldwide/">237.8 million</a> monetizable daily active users.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04.png"><img decoding="async" class="alignnone size-large wp-image-401366" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20556'%3E%3C/svg%3E" alt="number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 2nd quarter 2022" width="620" height="556" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04-620x556.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04-310x278.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04.png 723w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04-620x556.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401366" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04-620x556.png" alt="number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 2nd quarter 2022" width="620" height="556" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04-620x556.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04-310x278.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/twitter-statistics-04.png 723w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <h2><span id="Snapchat_ad_statistics"><a id="post-401164-_44tssa9v9cka"></a><strong>Snapchat ad statistics</strong></span></h2> <p>The messaging app’s temporary stories have been copied by almost every other platform at this point, but Snapchat’s appeal among teenagers and Gen Z is still going strong. As of October 2022, Snapchat has <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">576 million users</a> total and an impressive 347 million <em>daily </em>active users. This is obviously still a place to see and be seen, so if you’re interested in exploring <a href="https://blog.hootsuite.com/snapchat-ads/">Snapchat advertising options</a>, get familiar with these Snapchat ad stats. </p> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1.png"><img decoding="async" class="alignnone size-large wp-image-401438" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20344'%3E%3C/svg%3E" alt="Snapchat daily active users" width="620" height="344" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1-620x344.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1-310x172.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1.png 684w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1-620x344.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401438" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1-620x344.png" alt="Snapchat daily active users" width="620" height="344" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1-620x344.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1-310x172.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-DAU-1.png 684w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>Snapchat has a potential reach of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">575.7 million people</a> (11.4% of all internet users), with a year-over-year <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">increase of ad reach of 7%</a> in 2022.</li> <li>After watching an ad on Snapchat, users are <a href="https://forbusiness.snapchat.com/blog/creative-best-practices-snapchat-for-business">34% more likely</a> to purchase the products advertised themselves and 45% more likely to recommend a brand to their friends.</li> <li>The 35-plus market is growing for Snapchat advertisers: year over year, the app has seen a <a href="https://investor.snap.com/news/news-details/2022/Snap-Inc.-Announces-Third-Quarter-2022-Financial-Results/default.aspx">40% increase</a> in daily average time spent engaging with shows and publisher content.</li> <li>While Snapchat advertising makes up less than <a href="https://investor.snap.com/news/news-details/2022/Snap-Inc.-Announces-Third-Quarter-2022-Financial-Results/default.aspx">2% of the U.S. digital ad market</a>, the app’s ads reach nearly half of U.S. smartphone users.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1.png"><img decoding="async" class="alignnone size-large wp-image-401430" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20237'%3E%3C/svg%3E" alt="snapchat stats digital ad reach" width="620" height="237" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-620x237.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-310x119.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-768x294.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1.png 781w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-620x237.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401430" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-620x237.png" alt="snapchat stats digital ad reach" width="620" height="237" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-620x237.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-310x119.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1-768x294.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-digital-ad-reach-1.png 781w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>The country with the largest eligible ad reach on Snapchat is <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">Saudi Arabia.</a></li> <li>Some other impressive international numbers: India has the biggest Snapchat advertising audience of all, <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">at 145 million</a>, while the U.S. boasts 107 million.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1.png"><img decoding="async" class="alignnone size-large wp-image-401446" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20345'%3E%3C/svg%3E" alt="snapchat ad reach ranking" width="620" height="345" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1.png 688w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1-620x345.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401446" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1-620x345.png" alt="snapchat ad reach ranking" width="620" height="345" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/snapchat-stats-ad-reach-ranking-1.png 688w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>Ads that are <a href="https://forbusiness.snapchat.com/blog/creative-best-practices-snapchat-for-business">5 to 6 seconds long</a> have the best performance, according to Snapchat, and surprisingly, <a href="https://forbusiness.snapchat.com/blog/creative-best-practices-snapchat-for-business">64% of Snapchat ads</a> are viewed with sound <em>on.</em></li> <li>Ad recall for Gen Z on Snapchat is higher than other generational cohorts… despite the fact these users spend less time watching each ad: <a href="https://forbusiness.snapchat.com/blog/time-is-money-kantar-analyzes-gen-z-and-skippable-video">55% of Gen Z</a> can recall an ad they watched for less than 2 seconds.</li> </ul> <p>Explore more<a href="https://blog.hootsuite.com/snapchat-statistics-for-business/"> interesting Snapchat statistics here</a>. Then, check out our guide to <a href="https://blog.hootsuite.com/snapchat-ads/">advertising on Snapchat</a>.</p> <h2><span id="LinkedIn_ad_statistics"><a id="post-401164-_772pnfes8hx3"></a><strong>LinkedIn ad statistics</strong></span></h2> <p>LinkedIn turns 20 years old this year (note to self: send flowers!) and has collected more than<a href="https://news.linkedin.com/about-us#Statistics"> 900 million members</a> in 200 countries in the process. Sure, that’s a drop in the bucket compared to Facebook or Instagram, but the career-oriented social network has its own unique strengths. If you’re looking to reach LinkedIn’s distinct audience with your social media advertising strategy, read on for the numbers you need to know.</p> <ul> <li>LinkedIn has a potential ad reach of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">857.1 million</a> (that’s 10.7% of the total population).</li> <li>LinkedIn’s potential ad reach accounts for <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">16.9% of total internet users.</a></li> <li>Users on LinkedIn skew male, with a <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">56.2% ad reach</a> out of the total LinkedIn ad reach.</li> <li>LinkedIn’s ad reach is growing, slowly but surely: it achieved <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">0.9% quarter-on-quarter growth</a> in 2022.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01.png"><img decoding="async" class="alignnone size-large wp-image-401470" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20345'%3E%3C/svg%3E" alt="LinkedIn advertising audience overview" width="620" height="345" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01.png 691w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01-620x345.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401470" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01-620x345.png" alt="LinkedIn advertising audience overview" width="620" height="345" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-01.png 691w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>LinkedIn’s advertising audience is overwhelmingly in the<a href="https://www.hootsuite.com/resources/digital-trends-q4-update"> 25- to 34-year-old</a> range.</li> <li>Just <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">2.9%</a> of LinkedIn’s advertising audience is older than 55.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02.png"><img decoding="async" class="alignnone size-large wp-image-401462" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20345'%3E%3C/svg%3E" alt="LinkedIn advertising audience profile" width="620" height="345" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02.png 686w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02-620x345.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401462" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02-620x345.png" alt="LinkedIn advertising audience profile" width="620" height="345" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02-620x345.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02-310x173.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Linkedin-ad-02.png 686w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>The regions with the largest eligible ad reach are the<a href="https://www.hootsuite.com/resources/digital-trends-q4-update"> U.A.E</a> (80.6% of the population aged 18+) followed by the U.S. (71.8%) and Singapore (70.2%).</li> <li>Despite that, the U.S. has the largest LinkedIn advertising audience by pure numbers, with <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">190 million users.</a></li> <li><a href="https://www.statista.com/statistics/259390/most-important-social-media-platforms-for-marketers-worldwide/">19% of marketers</a> agree that LinkedIn is the most important social media platform for their business.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03.png"><img decoding="async" class="alignnone size-large wp-image-401454" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20513'%3E%3C/svg%3E" alt="most important social media platforms for marketers worldwide as of January 2022" width="620" height="513" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-620x513.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-310x256.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-768x635.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03.png 803w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-620x513.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401454" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-620x513.png" alt="most important social media platforms for marketers worldwide as of January 2022" width="620" height="513" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-620x513.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-310x256.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03-768x635.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/linkedin-ad-03.png 803w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <p>Read more about <a href="https://blog.hootsuite.com/linkedin-statistics-business/">LinkedIn statistics here</a>, and then get ready to tackle our <a href="https://blog.hootsuite.com/linkedin-ads-guide/">Linkedin advertising guide</a>.</p> <h2><span id="YouTube_ad_statistics"><a id="post-401164-_tqhiu7mfelxn"></a><strong>YouTube ad statistics</strong></span></h2> <p>Youtube is still the king of video-sharing sites (sorry, TikTok), so it’s no surprise that the platform is a powerful option for advertisers, too.</p> <ul> <li>Youtube has a potential reach of 2.51 billion (that’s<a href="https://www.hootsuite.com/resources/digital-trends-q4-update"> 31.5% of the total population</a> and 49.6% of total internet users).</li> <li>YouTube has experienced <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">9.8% growth</a>, year over year, in ad reach.</li> <li>2.06 billion YouTube viewers are over <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">18 years old.</a></li> <li><a href="https://www.hootsuite.com/resources/digital-trends-q4-update">54.3%</a> of YouTube’s advertising audience identifies as male.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01.png"><img decoding="async" class="alignnone size-large wp-image-401342" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20351'%3E%3C/svg%3E" alt="YouTube advertising audience overview" width="620" height="351" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-620x351.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-310x175.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-768x434.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01.png 1100w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-620x351.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401342" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-620x351.png" alt="YouTube advertising audience overview" width="620" height="351" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-620x351.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-310x175.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01-768x434.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/youtube-statistics-01.png 1100w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>Worldwide ad revenue for YouTube as of the third quarter of 2022 was more than <a href="https://www.statista.com/statistics/289657/youtube-global-quarterly-advertising-revenues/">$7 billion USD</a>.</li> <li>Mobile YouTube ads are <a href="https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/youtube-mobile-advertising-statistics/">84% more likely</a> to capture viewer attention than a traditional TV commercial.</li> <li><a href="https://blog.google/products/ads-commerce/the-youtube-effect-new-ways-to-reach-engaged-audiences/">59% of Youtube viewers</a> think YouTube ads are more relevant to their interests than those on television or streaming services.</li> <li>YouTube demographics are more evenly spread than other social networks, with <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">29% of the advertising audience</a> over 45 years of age.</li> <li>On the flip side of that: <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">35.8% of YouTube’s audience</a> falls into the 18 to 34 age range.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM.png"><img decoding="async" class="alignnone size-large wp-image-401520" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20374'%3E%3C/svg%3E" alt="YouTube advertising audience profile" width="620" height="374" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-620x374.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-310x187.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-768x463.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM.png 1256w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-620x374.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401520" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-620x374.png" alt="YouTube advertising audience profile" width="620" height="374" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-620x374.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-310x187.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM-768x463.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/04/Screen-Shot-2023-04-05-at-4.12.42-PM.png 1256w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>YouTube’s reach rate for audiences 18+ is highest in U.A.E., where it has a potential reach of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">98.3%</a>. The runner-up is the Netherlands, with 92.5% reach.</li> <li>India has the largest YouTube reach, with an advertising audience <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">467 million.</a></li> </ul> <p>Check out more <a href="https://blog.hootsuite.com/youtube-stats-marketers/">statistics about Youtube here</a>. And we’ve got everything you need to know about <a href="https://blog.hootsuite.com/youtube-advertising/">advertising on Youtube</a>, too.</p> <h2><span id="TikTok_ad_statistics"><a id="post-401164-_u0drqxr3caeg"></a><strong>TikTok ad statistics</strong></span></h2> <p>Since its launch in 2016, TikTok has been <a href="https://www.businessofapps.com/data/tik-tok-statistics/">downloaded 3.3 billion times</a> (and counting), with <a href="https://www.statista.com/topics/6077/tiktok/#topicHeader__wrapper">672 million downloads in 2022</a> alone. The app is clearly no flash in the pan, and marketers who still see it as a depository for frivolous dance memes are missing some serious business opportunities. If you’re curious about <a href="https://blog.hootsuite.com/tiktok-advertising/">advertising on TikTok</a> and reaching <a href="https://www.statista.com/topics/6077/tiktok/#topicHeader__wrapper">50 million active daily users</a>, it’s time to dive into some numbers.</p> <ul> <li>In the U.S., TikTok ads have a potential reach of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">109,538,000</a>. Brazil is the next biggest ad reach market (76 mill+), followed by Indonesia (69+).</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking.png"><img decoding="async" class="alignnone size-large wp-image-401406" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20407'%3E%3C/svg%3E" alt="TikTok ad reach ranking" width="620" height="407" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking-620x407.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking-310x204.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking.png 682w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking-620x407.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401406" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking-620x407.png" alt="TikTok ad reach ranking" width="620" height="407" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking-620x407.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking-310x204.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-ad-reach-ranking.png 682w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>TikTok has <a href="https://khoros.com/resources/social-media-demographics-guide#tik-tok-demographics">50 million daily active users</a>, who use the app for an average of <a href="https://sensortower.com/blog/tiktok-power-user-curve">1.5 hours every single day</a>.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes.png"><img decoding="async" class="alignnone size-large wp-image-401390" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20361'%3E%3C/svg%3E" alt="graph of average daily minutes spent in-app on TikTok in Q2 2022" width="620" height="361" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes-620x361.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes-310x180.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes.png 674w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes-620x361.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401390" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes-620x361.png" alt="graph of average daily minutes spent in-app on TikTok in Q2 2022" width="620" height="361" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes-620x361.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes-310x180.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-daily-minutes.png 674w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>TikTok has a potential ad reach of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">945.2 million</a> (among users aged 18+)… That’s an increased ad reach of <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">14.6% (121 million)</a> since 2021.</li> <li><a href="https://www.hootsuite.com/resources/digital-trends-q4-update">36.9% of TikTok’s advertising audience</a> is female in the 18-34-year-old range; 32.8% are males in this valuable demo.</li> <li>30.4% of Tiktok’s advertising audience is <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">aged 35 and up</a>… including 5.5% in the 55+ category.</li> </ul> <p><a href="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile.png"><img decoding="async" class="alignnone size-large wp-image-401398" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20338'%3E%3C/svg%3E" alt="TikTok advertising audience profile" width="620" height="338" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile-620x338.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile-310x169.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile.png 685w" data-lazy-sizes="(max-width: 620px) 100vw, 620px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile-620x338.png"><noscript><img decoding="async" class="alignnone size-large wp-image-401398" src="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile-620x338.png" alt="TikTok advertising audience profile" width="620" height="338" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile-620x338.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile-310x169.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/04/tiktok-stats-advertising-audience-profile.png 685w" sizes="(max-width: 620px) 100vw, 620px"></noscript></a></p> <ul> <li>TikTok’s advertising audience skews female, with <a href="https://www.hootsuite.com/resources/digital-trends-q4-update">53.1%</a> of its users identifying this way.</li> <li>The hashtag #tiktokmademebuyit has <a href="https://channelx.world/wp-content/uploads/2022/12/TikTok-Whats-Next-2023-Trend-Report.pdf">31.8 billion lifetime views.</a></li> <li><a href="https://blog.gwi.com/talk-data-to-me/tiktok-for-business/">2 in 3 shoppers</a> say they get inspired to buy something on TikTok even when they’re not actively shopping.</li> <li>TikTok Live is particularly effective: <a href="https://www.tiktok.com/business/en-US/blog/growing-community-tiktok-live">50% of TikTok users</a> have bought something after watching a Live.</li> </ul> <p>Learn more about <a href="https://blog.hootsuite.com/tiktok-advertising/">TikTok advertising here</a>, or nerd out on even more <a href="https://blog.hootsuite.com/tiktok-stats/">TikTok statistics</a> here.</p> <p>We’re really just scratching the surface with these social media advertising statistics — there’s a whole world of <a href="https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/">social media stats</a> to geek out over. And if you’re feeling overwhelmed, just take a deep breath and binge-watch <a href="https://blog.hootsuite.com/social-media-awards/">Fridgeworthy</a> until you’re cool, calm, collected, and ready to get back into the thrilling <a href="https://blog.hootsuite.com/social-media-advertising/">world of social media ads</a>.</p> <p><b>Save time managing your social media presence with Hootsuite. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.</b></p> <p style="text-align: center;"><a class="btn btn--secondary" href="https://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN">Get Started</a></p> <div id="sidebar-right" class="not-prose absolute top-0 h-full max-[1050px]:hidden"> <div class="w-[264px] gap-8 flex flex-col relative h-full"> <div class="side-rail-container"> <div class="side-rail-cta-inner-wrapper"> <div class="side-rail-cta style-default rail-light"> <span class="title" style="display:block; font-weight:800;">Paid 🤝 Organic</span> <p class="p1">Easily <strong>plan, manage and analyze ads and organic content from one place</strong> with Hootsuite Social Advertising. 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Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor. </p> <p>You can usually find her at the beach, or cleaning sand out of her bag.</p> </div> </div> <div class="flex justify-end mt-4"> <span class="text-base"> <a class="rounded btn btn-sm btn-lake" href="https://blog.hootsuite.com/author/stacey-mclachlan/"> Read more by Stacey McLachlan </a> </span> </div> </div> </div> </div> </section> <section class="p-8 lg:p-12"> <div class="max-w-screen-xl mx-auto"> <h2 class="mb-8 text-3xl font-bold"> Related Articles</h2> <div class="grid gap-6 grid-cols md:grid-cols-2 lg:grid-cols-4"> <article id="post-356945" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/social-media-marketing-tools/"> <picture class=" wp-post-image"> <img width="556" height="556" 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/><noscript><img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/08/2-1.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /></noscript> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake 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image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/01/social-media-statistics-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/01/social-media-statistics-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/01/social-media-statistics-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/01/social-media-statistics-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/01/social-media-statistics-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/01/social-media-statistics.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /></noscript> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" 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This data should inform your marketing and social media strategy for the year ahead.</p> </section> <footer> <span class="text-sm font-semibold text-spruce"> July 25, 2024 </span> </footer> </div> </article> <article id="post-388242" class="flex gap-4 flex-col"> <figure class="m-0"> <a href="https://blog.hootsuite.com/social-media-design/"> <picture class=" wp-post-image"> <img width="556" height="556" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20556%20556'%3E%3C/svg%3E" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" data-lazy-srcset="https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-120x120.png 120w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design.png 1080w" data-lazy-sizes="(max-width: 556px) 100vw, 556px" data-lazy-src="https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-556x556.png" /><noscript><img width="556" height="556" src="https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-556x556.png" class="attachment-hootsuite_2020_post_featured_image size-hootsuite_2020_post_featured_image wp-post-image" alt="cover image" decoding="async" srcset="https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-556x556.png 556w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-310x310.png 310w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-620x620.png 620w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-150x150.png 150w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-768x768.png 768w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design-120x120.png 120w, https://blog.hootsuite.com/wp-content/uploads/2023/02/social-media-design.png 1080w" sizes="(max-width: 556px) 100vw, 556px" /></noscript> </picture> </a> </figure> <div class="flex flex-col gap-4"> <header class="flex flex-col leading-tight"> <a class="text-base" href="https://blog.hootsuite.com/channel/strategy/"> Strategy </a> <h3 class="font-bold text-lake text-lg"> <a class="hover:underline" href="https://blog.hootsuite.com/social-media-design/"> 10 Social Media Design Tips To Stand Out on the Feed </a> </h3> </header> <section class="leading-snug "> <p>If your social posts are visually unappealing, they’ll be lost in the feed. 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