Choose Both - Purpose

<!DOCTYPE html> <html lang="en"> <head> <title>Choose Both - Purpose</title> <link rel="canonical" href="https://choose-both.purpose.com"> <meta property="og:locale" content="en_US"> <meta property="og:type" content="article"> <meta property="og:title" content="Choose Both"> <meta property="og:description" content="Too often, we’re presented with a false choice between what works and what’s right. But equity and evidence can work together for impact."> <meta property="og:url" content="https://choose-both.purpose.com"> <meta property="og:site_name" content="Purpose"> <meta property="article:publisher" content="https://www.facebook.com/PurposeTeam/"> <meta property="article:modified_time" content="2022-05-10T19:35:34+00:00"> <meta property="og:image" content="/images/reip/Home1-large.png"> <meta property="og:image:width" content="667"> <meta property="og:image:height" content="1000"> <meta property="og:image:type" content="image/png"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:image" content="/images/reip/Home1-large.png"> <meta name="twitter:site" content="@Purpose"> <link rel="stylesheet" href="/index.da11f6aa.css"><script type="text/javascript">/MSIE \d|Trident.*rv:|Opera|OPR\//.test(navigator.userAgent)&&document.write('<script src="https://polyfill.io/v3/polyfill.min.js"><\/script>');</script> <script type="module" 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class="op0 scroll-locked page-template-template-reip-landing"> <main id="barba-wrapper"> <div class="barba-container op0"> <a href="/form-return.html" style="display:none"> <section class="off-canvas-choose-both-nav"> <nav class="choose-both-nav" id="choose-both-nav-mobile" aria-label="choose both navigation"> <ul id="menu-reip-nav"> <li class="menu-item"><a href="/index.html" aria-current="page">00 Intro</a></li> <li class="menu-item"><a href="/setting-impact-goals.html">01 Setting Impact Goals</a></li> <li class="menu-item"><a href="/telling-others-stories.html">02 Telling Others’ Stories</a></li> <li class="menu-item"><a href="/investing-in-advocates.html">03 Engaging Diverse Allies</a></li> <li class="menu-item"><a href="/learning-from-data.html">04 Understanding Your Data</a></li> <li class="menu-item"><a href="/tracking-your-impact.html">05 Sharing Your Impact</a></li> </ul> </nav> </section>  <header class="choose-both-header" id="top"> <div class="row collapse expanded"> <div 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data-next-section="who-we-are-trigger">↓ Next</span> </div> <div class="intro" id="content-desktop"> <div class="desktop-full-height spacer"></div> <div class="desktop-full-height vertical-align vertical-slide" id="who-we-are"> <p><span>Who We Are →</span> We are movement builders, supporters, and mobilizers helping our partners realize a more open, just, and habitable world and we believe that pursuing equity for marginalized folks is the only way to get there.</p> <span class="next-link show-for-xlarge" data-next-section="who-you-are-trigger">↓ Next</span> </div> <div class="desktop-full-height spacer" id="who-we-are-trigger"></div> <div class="desktop-full-height vertical-align vertical-slide" id="who-you-are"> <p><span>Who You Are →</span> You are the storytellers, campaigners, designers, and more transforming the way your organizations and initiatives take on racial equity as an impact priority.</p> <span class="next-link show-for-xlarge" data-next-section="this-experience-trigger">↓ Next</span> </div> <div class="desktop-full-height spacer" id="who-you-are-trigger"></div> <div class="desktop-full-height vertical-align vertical-slide" id="this-experience"> <p><span>This Experience →</span> Our goal is to help our community feel confident that <span class="highlight">equity values</span> and <span class="highlight">evidence-based</span> approaches to impact aren't mutually exclusive. It's possible to choose both.</p> <p>We've identified five key decision-points where you can choose both equity and evidence to strengthen your impact.</p> <span class="next-link show-for-xlarge" data-next-section="explore-area">↓ Next</span> </div> <div class="desktop-full-height spacer" id="this-experience-trigger"></div> <div class="desktop-full-height vertical-align w43 spacer" id="final-trigger"> <p><span>This Experience →</span> Our goal is to help our community feel confident that <span class="highlight">equity values</span> and <span class="highlight">evidence-based</span> approaches to impact aren't mutually exclusive. It's possible to choose both.</p> <p>We've identified five key decision-points where you can choose both equity and evidence to strengthen your impact.</p> <span class="next-link show-for-xlarge" data-next-section="explore-area">↓ Next</span> </div> </div> </div> <div class="hero-column-right"> <div class="reip-drag-container"> <a href="#" class="btn-tap hide-for-xlarge">Tap to bring blocks together</a> <a href="#" class="btn-tap show-for-xlarge">Drag blocks together or click here</a> <div class="reip-drag-image"> <div class="reip-drag-draggable top left"> <div class="label black choose"><div class="hidden">Choose</div></div> <div class="label black equity remove-border"> <div class="draggable-img-pattern" style="background-image:url(drag-pattern-1.0a041f91.png)"></div> <div class="visible">Equity</div> </div> </div> <div class="reip-drag-draggable-handle top left"></div> <div class="reip-image"> <source srcset="/Home1-small.png" type="image/png"> <source srcset="/Home1-medium.png" type="image/png"> <source srcset="/images/reip/Home1-large.png" type="image/png"> <source srcset="/Home1-xlarge.png" type="image/png"> <source srcset="/Home1-retina.png" type="image/png"> <source srcset="/Home2-small.png" type="image/png"> <source srcset="/Home2-medium.png" type="image/png"> <source srcset="/Home2-large.png" type="image/png"> <source srcset="/Home2-xlarge.png" type="image/png"> <source srcset="/Home2-retina.png" type="image/png"> <source srcset="/Home3-small.png" type="image/png"> <source srcset="/Home3-medium.png" type="image/png"> <source srcset="/Home3-large.png" type="image/png"> <source srcset="/Home3-xlarge.png" type="image/png"> <source srcset="/Home3-retina.png" type="image/png"> <source srcset="/Home4-small.png" type="image/png"> <source srcset="/Home4-medium.png" type="image/png"> <source srcset="/Home4-large.png" type="image/png"> <source srcset="/Home4-xlarge.png" type="image/png"> <source srcset="/Home4-retina.png" type="image/png"> <img data-interchange="[Home1-small.png, small], [Home1-medium.png, medium], [Home1-large.png, large], [Home1-xlarge.png, xlarge], [Home1-retina.png, retina]" class="reip-stacked-img" id="drag_image_0"> <img data-interchange="[Home2-small.png, small], [Home2-medium.png, medium], [Home2-large.png, large], [Home2-xlarge.png, xlarge], [Home2-retina.png, retina]" alt class="reip-stacked-img" id="drag_image_1"> <img data-interchange="[Home3-small.png, small], [Home3-medium.png, medium], [Home3-large.png, large], [Home3-xlarge.png, xlarge], [Home3-retina.png, retina]" alt class="reip-stacked-img" id="drag_image_2"> <img data-interchange="[Home4-small.png, small], [Home4-medium.png, medium], [Home4-large.png, large], [Home4-xlarge.png, xlarge], [Home4-retina.png, retina]" alt class="reip-stacked-img" id="drag_image_3"> </div> <div class="reip-drag-draggable bottom right"> <div class="label black evidence remove-border"> <div class="draggable-img-pattern" style="background-image:url(drag-pattern-2.b3d903ab.png)"></div> <div class="visible">Evidence</div> </div> <div class="label black both"><div class="hidden">Both</div></div> </div> <div class="reip-drag-draggable-handle bottom right"></div> </div> </div> </div> </div>  </div> </div> </div>  <div class="reip-content mobile"> <div class="intro"> <div class="row"> <div class="small-12 column"> <span class="scroll next-link">↓ Scroll to Explore</span> <p><span>Who We Are →</span> We are movement builders, supporters, and mobilizers helping our partners realize a more open, just, and habitable world—and we believe that pursuing equity for marginalized folks is the only way to get there.</p> <p><span>Who You Are →</span> You are the storytellers, campaigners, designers, and more transforming the way your organizations and initiatives take on racial equity as an impact priority.</p> <p><span>This Experience →</span> Our goal is to help our community feel confident that <span class="highlight">equity values</span> and <span class="highlight">evidence-based</span> approaches to impact aren't mutually exclusive. It's possible to choose both.</p> <p>We've identified five key decision-points where you can choose both equity and evidence to strengthen your impact.</p> </div> </div> </div> </div>  <div class="reip-content">  <div class="explore-area" id="explore-area"> <div class="row"> <div class="small-12 column"> <div class="explore-area-block section-01" id="explore-area-01-trigger"> <a href="/setting-impact-goals.html" data-explore-area> <div class="block-head"> <span class="cta-explore border">Explore Area →</span> <div class="block-head-img border" style="background-image:url(explore-area-img-1.8ce0d3e1.jpeg)"> </div> </div> <div class="block-body border"> <span class="block-headline">01 Setting Impact Goals</span> <p><img src="/explore-area-pattern-01.b773f987.png" class="pattern-ico">Choose goals that both capture <span class="keep">new visions</span> and meet <span class="keep">existing needs</span> →</p> </div> </a> </div> <div class="explore-area-block section-02" id="explore-area-02-trigger"> <a href="/telling-others-stories.html" data-explore-area> <div class="block-head"> <span class="cta-explore border">Explore Area →</span> <div class="block-head-img border" style="background-image:url(explore-area-img-2.f931559f.jpeg)"> </div> </div> <div class="block-body border"> <span class="block-headline">02 Telling Others' Stories</span> <p><img src="/explore-area-pattern-02.2e84eeae.png" class="pattern-ico">Choose storytelling that's both <span class="keep">emotional</span> and <span class="keep">ethical</span> →</p> </div> </a> </div> <div class="explore-area-block section-03" id="explore-area-03-trigger"> <a href="/investing-in-advocates.html" data-explore-area> <div class="block-head"> <span class="cta-explore border">Explore Area →</span> <div class="block-head-img border" style="background-image:url(explore-area-img-3.28cf7ef9.jpeg)"> </div> </div> <div class="block-body border"> <span class="block-headline">03 Engaging Diverse Allies</span> <p><img src="/explore-area-pattern-03.2dfcadc0.png" class="pattern-ico">Choose to reach both <span class="keep">loyal audiences</span> and <span class="keep">new communities</span> →</p> </div> </a> </div> <div class="explore-area-block section-04" id="explore-area-04-trigger"> <a href="/learning-from-data.html" data-explore-area> <div class="block-head"> <span class="cta-explore border">Explore Area →</span> <div class="block-head-img border" style="background-image:url(explore-area-img-4.7d396213.jpeg)"> </div> </div> <div class="block-body border"> <span class="block-headline">04 Understanding Your Data</span> <p><img src="/explore-area-pattern-04.7f4c0bcf.png" class="pattern-ico">Choose to both <span class="keep">consider data</span> and <span class="keep">challenge bias</span> →</p> </div> </a> </div> <div class="explore-area-block section-05" id="explore-area-05-trigger"> <a href="/tracking-your-impact.html" data-explore-area> <div class="block-head"> <span class="cta-explore border">Explore Area →</span> <div class="block-head-img border" style="background-image:url(explore-area-img-5.56b70847.jpeg)"> </div> </div> <div class="block-body border"> <span class="block-headline">05 Sharing Your Impact</span> <p><img src="/explore-area-pattern-05.bf1e891b.png" class="pattern-ico">Choose reporting that both <span class="keep">inspires your own community and accounts for others</span> →</p> </div> </a> </div> </div> </div> </div>  </div>  <div class="reip-footer"> <div class="row collapse"> <div class="small-12 column"> <nav> <ul> <li> <a class="reip-footer-lnk" data-reip-footer-toggle><i><img src="/ico-footer-nav-item.0abfab10.png"></i> About</a> <div class="reip-footer_content reip-footer_content--two-columns margin-top-adjust"> <div class="row"> <div class="small-12 medium-6 column"> <p><span>→</span> Purpose builds and supports movements to advance the fight for an open, just & habitable world. We believe that racial equity and intersectional justice, both within our company and integrated into the work we do with clients and partners, is key to achieving this mission.</p> </div> <div class="small-12 medium-6 column"> <p><span>→</span> This experience is a collaboration between Purpose's <a href="https://www.purpose.com/case_studies/racial-equity-impact-practice/">Racial Equity Impact Practice</a> and Impact Measurement & Learning team. Our Racial Equity Impact Practice exists to help empower committed advocates across sectors to act on their racial equity goals, fusing a commitment to justice with our proven movement methodology and a network of diverse partners dismantling inequity one initiative at a time. Our Impact Measurement & Learning team shapes and oversees research, data science, and testing to ground our work in evidence-based strategies, evaluate impact, and generate data-driven insights that help Purpose, our partners, and the communities that we serve better effect positive, tangible, and equitable change. </p> <p>To work with us, please send an email to <a href="mailto:weare@purpose.com">weare@purpose.com</a></p> </div> </div> </div> </li> <li> <a class="reip-footer-lnk" data-reip-footer-toggle><i><img src="/ico-footer-nav-item.0abfab10.png"></i> Contributors</a> <div class="reip-footer_content"> <div class="row"> <div class="small-12 medium-6 medium-push-6 column"> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Cat.4bda172c.png" alt="Cat Addo, Author & Project Lead"> </div> <div class="reip-footer-contributor_title"> Cat Addo, Author & Project Lead </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Elena.5647776b.png" alt="Elena Scott, Art Direction & UX Design"> </div> <div class="reip-footer-contributor_title"> Elena Scott, Art Direction & UX Design </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Ricky.f17b1958.png" alt="Ricky Altizer, Concept & UX Design"> </div> <div class="reip-footer-contributor_title"> Ricky Altizer, Concept & UX Design </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Bernard.0cc9f77c.png" alt="Bernard Hayman, Content Advisor, IML"> </div> <div class="reip-footer-contributor_title"> Bernard Hayman, Content Advisor, IML </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Levi.f1af2d66.png" alt="Levi Braslow, Content Advisor, IML"> </div> <div class="reip-footer-contributor_title"> Levi Braslow, Content Advisor, IML </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Court.f4d1c85f.png" alt="Court Williams, Content Advisor"> </div> <div class="reip-footer-contributor_title"> Court Williams, Content Advisor </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Noelle.c3b7aa60.png" alt="Noelle Fries, Content Advisor"> </div> <div class="reip-footer-contributor_title"> Noelle Fries, Content Advisor </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Jade.876e9ea3.png" alt="Jade Taylor, Project Manager"> </div> <div class="reip-footer-contributor_title"> Jade Taylor, Project Manager </div> </div> <div class="reip-footer-contributor"> <div class="reip-footer-contributor_avatar"> <img src="/HeadshotEdits-Matt.ba1b15e0.png" alt="Matt Lima, Tech Lead"> </div> <div class="reip-footer-contributor_title"> Matt Lima, Tech Lead </div> </div> </div> </div> </div> </li> <li> <a class="reip-footer-lnk" data-reip-footer-toggle><i><img src="/ico-footer-nav-item.0abfab10.png"></i> Photography Credits</a> <div class="reip-footer_content"> <div class="row"> <div class="small-12 medium-6 medium-push-6 column"> <p class="credits"> Carrie Yuan @yiliphotography<br> Jason Leung @xninjason<br> Nathan Dumlao @nate_dumlao<br> Kike Arnaiz @kikearnaiz<br> RF Studio </p> </div> </div> </div> </li> </ul> </nav> </div> </div> </div>  </section> </a></div>   </main></body> </html>

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