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News & Insights - GPJ UK
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page-header text-center pt-6 pb-3"> <div class="fittext"> <div> <h1>Experience<br /> <strong>Insights</strong></h1> </div> </div> </div> </header> <div class="container content-wrapper"> <div class="row block-news-insights news-insights align"> <div class="col-12"> <div class="btn-group filter-bar w-100 mb-4" role="group" aria-label="Categories"> <a class="btn btn-outline-primary active" href="https://www.gpj.co.uk/news-insights/">All</a> <a class="btn btn-outline-primary " href="https://www.gpj.co.uk/category/awards/">Awards</a> <a class="btn btn-outline-primary " href="https://www.gpj.co.uk/category/csr/">CSR</a> <a class="btn btn-outline-primary " href="https://www.gpj.co.uk/category/news-and-insights/">Insights</a> <a class="btn btn-outline-primary " href="https://www.gpj.co.uk/category/people/">People</a> <a class="btn btn-outline-primary " href="https://www.gpj.co.uk/category/press-news/">Press</a> <a class="btn btn-outline-primary " 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srcset="https://i8.swiftpic.io/gpj/aaWPY/kg8scLpumPo2qWqFYllhZv7mYqi6fPvYvgzhA=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/10/191119_DF2019_EH1_8777-1296x864-1.jpg 2x" alt="Actuating Experience" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2024-10-29T16:43:19+00:00">Oct 29 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/10/29/actuating-experience/">Actuating Experience</a></h4> <div class="entry-summary"> <p>From registration & housing to contact centre support GPJ leverages the right data and tools to move attendees across the brand journey.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/10/29/actuating-experience/">Learn More</a> </div> </article> <article class="col mb-3 post-47310 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights tag-experiential-marketing tag-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2024/09/05/experience-intelligence-insights-and-trends/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/+zAReREYSuWzMCb/GYn2KFbBUyUuyXuduQPhWXHvUN0=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2024/08/WaterBottleRefill-1-1296x728-1.jpg" srcset="https://i6.swiftpic.io/gpj/6CAI3KEI4tDBXtO3x5SO5z3mFYmmMb4eDPFNlzrCA7U=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/08/WaterBottleRefill-1-1296x728-1.jpg 2x" alt="Experience Intelligence: Insights and Trends" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2024-09-05T14:56:20+00:00">Sep 5 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/09/05/experience-intelligence-insights-and-trends/">Experience Intelligence: Insights and Trends</a></h4> <div class="entry-summary"> <p>From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/09/05/experience-intelligence-insights-and-trends/">Learn More</a> </div> </article> <article class="col mb-3 post-47259 post type-post status-publish format-standard has-post-thumbnail hentry category-people category-sustainability tag-experiential-marketing tag-global tag-insights tag-people tag-sustainability tag-sustainable-events"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2024/08/14/our-csr-journey/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/fC+3ZpzvQc6bk41atdIeRIWt91BRuZFfQWvljDBeSYc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2024/08/240704_GPJ_CSR_KeyVisual_purpleBG-1-1296x1296-1.png" srcset="https://i4.swiftpic.io/gpj/djubdOIm4ndedQS0XSc2WNFb/b9cVh5edbmkfUIiI5Y=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/08/240704_GPJ_CSR_KeyVisual_purpleBG-1-1296x1296-1.png 2x" alt="MILESTONES IN OUR CSR JOURNEY" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">People</span> <time class="updated text-uppercase" datetime="2024-08-14T15:01:20+00:00">Aug 14 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/08/14/our-csr-journey/">MILESTONES IN OUR CSR JOURNEY</a></h4> <div class="entry-summary"> <p>Introducing Sarah Jackson, GPJ America’s Sustainability Lead and the Launch of our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/08/14/our-csr-journey/">Learn More</a> </div> </article> <article class="col mb-3 post-47165 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-research"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2024/07/11/shifting-experience-the-future-of-mobility/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/9wtuHizA0nOLCw/Vy/8URKy1GKesniRqTooeI2hU0mw=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2024/07/Mobility-hero.jpg" srcset="https://i2.swiftpic.io/gpj/eTfTuFmwWfKwnYMc2g4GXEhgHV4238JN7gEXhbqXrWY=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/07/Mobility-hero.jpg 2x" alt="SHIFTING EXPERIENCE: THE FUTURE OF MOBILITY" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2024-07-11T11:20:13+00:00">Jul 11 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/07/11/shifting-experience-the-future-of-mobility/">SHIFTING EXPERIENCE: THE FUTURE OF MOBILITY</a></h4> <div class="entry-summary"> <p>The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/07/11/shifting-experience-the-future-of-mobility/">Learn More</a> </div> </article> <article class="col mb-3 post-47207 post type-post status-publish format-standard has-post-thumbnail hentry category-sport"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2024/07/09/the-future-of-sports-marketing-hyper-personalisation-and-inclusivity-in-sports/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/j8RgHkxNxLJQwgKwjx2H7WWeALP0WfZ5nZnRDYUGfg4=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2024/07/APG-GJP-London-2-May-2024_1J6A3895.CR2_.p-1296x864.jpg" srcset="https://i7.swiftpic.io/gpj/iWpyKUNvp7hrE00gOKnJ0GzESesu5/Xy80gtkHXGYI0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/07/APG-GJP-London-2-May-2024_1J6A3895.CR2_.p-1296x864.jpg 2x" alt="The Future of Sports Marketing: Hyper-Personalisation and Inclusivity in Sports" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Sport</span> <time class="updated text-uppercase" datetime="2024-07-09T16:33:57+00:00">Jul 9 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/07/09/the-future-of-sports-marketing-hyper-personalisation-and-inclusivity-in-sports/">The Future of Sports Marketing: Hyper-Personalisation and Inclusivity in Sports</a></h4> <div class="entry-summary"> <p>Edd Hood, Senior Director Sports Activation, George P. Johnson UK Neurodiversity awareness is a hot topic, but how can sports marketing harness this momentum to create truly inclusive experiences? A large proportion of sport fans encounter challenges at games due to overwhelming sounds, crowds, noise and lights. Should brands and partners step up to the …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/07/09/the-future-of-sports-marketing-hyper-personalisation-and-inclusivity-in-sports/">Learn More</a> </div> </article> <article class="col mb-3 post-47143 post type-post status-publish format-standard has-post-thumbnail hentry category-awards"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2024/07/05/47143/"> <img decoding="async" src="https://i1.swiftpic.io/gpj/UvV11OGEBoEa2IEAQ5Z/MRIyG5ExZJzeSdZwXAUpfIw=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2024/07/DB1_1267-1296x864.jpg" srcset="https://i2.swiftpic.io/gpj/+z2+JxWy2Q6gRNW8iqMaMwwGyIsq6Jlw+dndgJLdRUw=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/07/DB1_1267-1296x864.jpg 2x" alt="Designed for Results: 2024 Awards" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Awards</span> <time class="updated text-uppercase" datetime="2024-07-05T16:01:53+00:00">Jul 5 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/07/05/47143/">Designed for Results: 2024 Awards</a></h4> <div class="entry-summary"> <p>GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s all …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/07/05/47143/">Learn More</a> </div> </article> <article class="col mb-3 post-47122 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2024/06/20/one-decade-into-the-next-century/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/Oja94BXBKTNQ+4/D/kBLs8qxB+Rj+gFPNejQnX4A+5M=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2024/06/ChFEhzoU8AADLvB.jpg" srcset="https://i5.swiftpic.io/gpj/CbUm5KxTXEAlcTM+x7H1nriD6xf4pyJmb8oGX4WnWwg=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/06/ChFEhzoU8AADLvB.jpg 2x" alt="One Decade Into the Next Century" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2024-06-20T16:16:13+00:00">Jun 20 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/06/20/one-decade-into-the-next-century/">One Decade Into the Next Century</a></h4> <div class="entry-summary"> <p>Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/06/20/one-decade-into-the-next-century/">Learn More</a> </div> </article> <article class="col mb-3 post-46946 post type-post status-publish format-standard has-post-thumbnail hentry category-people tag-experiential-marketing tag-ignite tag-insights tag-people"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2024/02/19/qa-with-ignite-graduates-reflecting-on-their-first-three-months-at-gpj/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/y6gsfnwob81sNAwOWYcMms7pmrb/jq46Qq8Na+wtl0k=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2024/02/IMG_1697-972x1296.jpg" srcset="https://i6.swiftpic.io/gpj/c6WBRvbVVb/tQbSow2c8EfRgH/aEd9YUd10iaRpQfqg=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2024/02/IMG_1697-972x1296.jpg 2x" alt="Q&#038;A with GPJ Ignite Graduates: Reflecting on Their First Three Months at GPJ UK" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">People</span> <time class="updated text-uppercase" datetime="2024-02-19T14:50:44+00:00">Feb 19 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2024/02/19/qa-with-ignite-graduates-reflecting-on-their-first-three-months-at-gpj/">Q&A with GPJ Ignite Graduates: Reflecting on Their First Three Months at GPJ UK</a></h4> <div class="entry-summary"> <p>Do you remember your first office job? Welcome to an insightful Q&A session where we delve into the experiences of our three talented GPJ Ignite graduate programme employees at GPJ UK, Galit Fux, Canace Chen, and Hannah Milton, after their first three months with us. As they embark on their professional journey, we asked them …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2024/02/19/qa-with-ignite-graduates-reflecting-on-their-first-three-months-at-gpj/">Learn More</a> </div> </article> <article class="col mb-3 post-46838 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/10/12/standing-at-the-top-2023-awards/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/EbF8FaoM5WULZ6/Fh6pctOTdYgD8qb5bB6aQBHPfzmM=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2023/10/GPJ-Awards.jpeg" srcset="https://i3.swiftpic.io/gpj/UZZ3vjOe2OiS47NkTkipGVJ5YLCojuobMMWCuwx3HFQ=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2023/10/GPJ-Awards.jpeg 2x" alt="Standing at the Top: 2023 Awards" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2023-10-12T21:51:03+00:00">Oct 12 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/10/12/standing-at-the-top-2023-awards/">Standing at the Top: 2023 Awards</a></h4> <div class="entry-summary"> <p>In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/10/12/standing-at-the-top-2023-awards/">Learn More</a> </div> </article> <article class="col mb-3 post-46759 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-people category-press-news category-uncategorised tag-experiential-marketing tag-finance tag-insights tag-people tag-thought-leadership"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/07/24/gpj-in-the-news/"> <img decoding="async" src="https://i0.swiftpic.io/gpj/DFsXroy0K6F74RYB/ZIdYWlUwIwJ/4e2rHs2vLoigkk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2023/07/Screenshot-2024-05-13-104712.png" srcset="https://i7.swiftpic.io/gpj/gV/npPMjeoQugPpreeLOg/U7Ui3z+ggQ+GKvUMU/40w=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2023/07/Screenshot-2024-05-13-104712.png 2x" alt="GPJ in The News" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2023-07-24T13:28:25+00:00">Jul 24 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/07/24/gpj-in-the-news/">GPJ in The News</a></h4> <div class="entry-summary"> <p>Stay up to date with insightful opinions, thoughts and stories shared by our experts and leaders at GPJ UK. All featured in the industry’s largest publications. </p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/07/24/gpj-in-the-news/">Learn More</a> </div> </article> <article class="col mb-3 post-46733 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorised"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/06/01/the-colors-in-between-inclusive-experiences-of-pride/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/UeE7x+3xB1glswVWreRjSEZkRQ9aqpAfEp0DC6JGGkc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2023/06/Intersex-inclusive_pride_flag.svg_-1296x823-1.png" srcset="https://i9.swiftpic.io/gpj/96srS2N0ku+4AG2qrxgwXpFuixhi3+O5bRh6wxUC/Yc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2023/06/Intersex-inclusive_pride_flag.svg_-1296x823-1.png 2x" alt="The Colours in Between: Inclusive Experiences of Pride" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Uncategorised</span> <time class="updated text-uppercase" datetime="2023-06-01T13:09:27+00:00">Jun 1 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/06/01/the-colors-in-between-inclusive-experiences-of-pride/">The Colours in Between: Inclusive Experiences of Pride</a></h4> <div class="entry-summary"> <p>Inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/06/01/the-colors-in-between-inclusive-experiences-of-pride/">Learn More</a> </div> </article> <article class="col mb-3 post-46719 post type-post status-publish format-standard has-post-thumbnail hentry category-people category-press-news category-uncategorised tag-creativity tag-events tag-experiential-marketing tag-insights tag-people tag-technology"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/04/27/the-art-of-multidimensional-experience-design-across-cultures/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/tCJn2Fbt1nV8rXWaVpjTOqSsKiTuu7ifqnnN3mwOYYk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2023/04/Jorge-Narvaez-Arango_Feature-1296x935.jpg" srcset="https://i8.swiftpic.io/gpj/NUqe8v+kjxlXn1DUVjupJhISJ5i1dygssONLNUtIcHE=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2023/04/Jorge-Narvaez-Arango_Feature-1296x935.jpg 2x" alt="The Art of Multidimensional Experience Design Across Cultures" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">People</span> <time class="updated text-uppercase" datetime="2023-04-27T10:16:29+00:00">Apr 27 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/04/27/the-art-of-multidimensional-experience-design-across-cultures/">The Art of Multidimensional Experience Design Across Cultures</a></h4> <div class="entry-summary"> <p>Jorge charts his impressive career history, dives into the importance of brand playbooks and shares where he believes experience design is heading.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/04/27/the-art-of-multidimensional-experience-design-across-cultures/">Learn More</a> </div> </article> <article class="col mb-3 post-46708 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-research tag-ai tag-events tag-experiential-marketing tag-insights tag-technology"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/03/30/experience-insights-and-trends-emea-march-2023/"> <img decoding="async" src="https://i0.swiftpic.io/gpj/REYzBmBaNTCWGVIlO0s/pI5U5TmVCDD4x05XSPC0ezM=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/10/cisco-party-website-1296x864.jpeg" srcset="https://i6.swiftpic.io/gpj//tRA6OLbYWKhi+7nYmOXISLVZorFSstUPWSZfLYxK/I=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/10/cisco-party-website-1296x864.jpeg 2x" alt="Experience Insights and Trends EMEA March 2023" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2023-03-30T09:42:00+00:00">Mar 30 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/03/30/experience-insights-and-trends-emea-march-2023/">Experience Insights and Trends EMEA March 2023</a></h4> <div class="entry-summary"> <p>In March’s edition of Experience Intelligence we explore the ways in which consumers are redefining where and how they navigate life’s complexities.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/03/30/experience-insights-and-trends-emea-march-2023/">Learn More</a> </div> </article> <article class="col mb-3 post-46681 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-research category-uncategorised tag-ai tag-creativity tag-events tag-experiential-marketing tag-insights tag-technology"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/02/21/experience-insights-and-trends-emea-february-2023/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/y6iNmF/5nLqY0OaLv6SKD2tjun8ReDBqrZkYpEeVfyk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2023/02/Cropped_Experience_VR-1296x686.jpg" srcset="https://i9.swiftpic.io/gpj/S9VbCEX3NVXR+EBI7BwKWNqjWgVWvmlOebQATvZ9RIw=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2023/02/Cropped_Experience_VR-1296x686.jpg 2x" alt="Experience Insights and Trends EMEA February 2023" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2023-02-21T09:35:25+00:00">Feb 21 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/02/21/experience-insights-and-trends-emea-february-2023/">Experience Insights and Trends EMEA February 2023</a></h4> <div class="entry-summary"> <p>In February’s edition we explore the changing social, economic, and technological landscapes that are redefining how we work, play, dine, and build. </p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/02/21/experience-insights-and-trends-emea-february-2023/">Learn More</a> </div> </article> <article class="col mb-3 post-46676 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-press-news category-uncategorised tag-creativity tag-experiential-marketing tag-global tag-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/02/02/the-future-of-experiential-part-2/"> <img decoding="async" src="https://i0.swiftpic.io/gpj/GApVgvdnq0O92uBr6wEFaSh61mFPGt/lGY0Wb7qpnCc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2023/02/Chris-Meyer_Interview-on-Melt_Part-2-1296x559.jpg" srcset="https://i4.swiftpic.io/gpj/RU4BMC6gSTkmOnr8DVwp1ZIghP2j4MCBdtloDfEJ0Ms=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2023/02/Chris-Meyer_Interview-on-Melt_Part-2-1296x559.jpg 2x" alt="The Future of Experiential: Part 2" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2023-02-02T10:53:58+00:00">Feb 2 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/02/02/the-future-of-experiential-part-2/">The Future of Experiential: Part 2</a></h4> <div class="entry-summary"> <p>In this second edition, GPJ CEO, Chris Meyer continues his discussion about our agency’s recent global milestones, as he talks at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. </p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/02/02/the-future-of-experiential-part-2/">Learn More</a> </div> </article> <article class="col mb-3 post-46668 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-people category-press-news category-uncategorised tag-experiential-marketing tag-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/01/31/bossing-it-jonathan-mccallum/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/AfHSZLi/D3+7oL6ACs7MmE+b2yizK+UoWkpRC6A0zsA=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/09/Jonathan-McCallum-Editorial_website-1296x1296.jpg" srcset="https://i4.swiftpic.io/gpj/YFEvfkn4dp/MvvXHv/fddkXosJjcRpyFPcDURWLc1cA=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/09/Jonathan-McCallum-Editorial_website-1296x1296.jpg 2x" alt="Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2023-01-31T11:06:40+00:00">Jan 31 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/01/31/bossing-it-jonathan-mccallum/">Bossing It: Jonathan McCallum on Balancing Long Term Satisfaction with Short Term Need</a></h4> <div class="entry-summary"> <p>Our Managing Director, Jonathan McCallum, speaks with Little Black Book on different styles of leadership, clarity over transparency and and not looking at everything in a binary way.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/01/31/bossing-it-jonathan-mccallum/">Learn More</a> </div> </article> <article class="col mb-3 post-46672 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-press-news tag-experiential-marketing tag-global tag-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2023/01/30/the-future-of-experiential-marketing-part-1/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/bMx7cGx3s+f4AcgLHVbI6aH47CYK7XQttWTyCmCOs50=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2023/01/Chris-Meyer_Interview-on-Melt-1296x559.jpg" srcset="https://i7.swiftpic.io/gpj/VfXvQGRTixJKjAw7rLQXI0HZYEZkZOJfJOLeKENDZqI=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2023/01/Chris-Meyer_Interview-on-Melt-1296x559.jpg 2x" alt="The Future of Experiential: Part 1" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2023-01-30T14:31:13+00:00">Jan 30 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2023/01/30/the-future-of-experiential-marketing-part-1/">The Future of Experiential: Part 1</a></h4> <div class="entry-summary"> <p>Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2023/01/30/the-future-of-experiential-marketing-part-1/">Learn More</a> </div> </article> <article class="col mb-3 post-46659 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-uncategorised tag-experiential-marketing tag-insights tag-reports"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2022/12/22/experience-insights-and-trends-emea-december-2022/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/OUpBDSerXOKclbwrnQ4p+1DTmeJ5aVd5FxXN5R6r5O0=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2020/11/IMG_3733-scaled.jpg" srcset="https://i1.swiftpic.io/gpj/1/oh73IKuuNSh0AfRyMcor+A9IRpsFC2wqGkghzt7SY=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2020/11/IMG_3733-scaled.jpg 2x" alt="Experience Insights and Trends EMEA December 2022" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2022-12-22T14:51:00+00:00">Dec 22 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2022/12/22/experience-insights-and-trends-emea-december-2022/">Experience Insights and Trends EMEA December 2022</a></h4> <div class="entry-summary"> <p>In the December issue: from airport runways to fashion runways and social media to social lubricants, long-unchanged experiences are undergoing societal shifts. Read more on December’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2022/12/22/experience-insights-and-trends-emea-december-2022/">Learn More</a> </div> </article> <article class="col mb-3 post-46640 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-experiential-marketing tag-insights tag-metaverse"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2022/12/20/the-metaverse-as-an-events-venue-are-we-ready/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/3FEkaqN+UD/5WUsnuKNTOjUrKu2UF2wYPtYoCyUWuew=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/12/Metaverse-Workshop_Signage-1296x972.jpeg" srcset="https://i4.swiftpic.io/gpj/B4ujAstCZa6ChTAFPN9jYjAVXyyDCHOQvRMjkk6d7zA=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/12/Metaverse-Workshop_Signage-1296x972.jpeg 2x" alt="The metaverse as an events venue &#8211; are we ready?" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Uncategorized</span> <time class="updated text-uppercase" datetime="2022-12-20T11:29:03+00:00">Dec 20 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2022/12/20/the-metaverse-as-an-events-venue-are-we-ready/">The metaverse as an events venue – are we ready?</a></h4> <div class="entry-summary"> <p>Written by Kerstin Twatchmann – Strategy Director at George P. Johnson. The metaverse has felt inescapable this year, with everyone from big tech to governments weighing in on its importance, its irrelevance or its dangers. There has been a fair amount of backlash against the term too, which isn’t surprising; the metaverse as a term …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2022/12/20/the-metaverse-as-an-events-venue-are-we-ready/">Learn More</a> </div> </article> <article class="col mb-3 post-46579 post type-post status-publish format-standard has-post-thumbnail hentry category-csr category-uncategorised tag-christmas tag-global"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2022/12/06/spreading-joy-this-festive-season/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/SZ3wt1l/mVdi/4w41NmQm/UdnDYKObnZAmABhIWChQk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/12/Spreading-Joy-This-Festive-Season-1.png" srcset="https://i6.swiftpic.io/gpj/HJHbXRfl6yY9aKf4vfg2ovNa9miVFyAMHubBWhAuuz0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/12/Spreading-Joy-This-Festive-Season-1.png 2x" alt="Spreading Joy this Festive Season" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">CSR</span> <time class="updated text-uppercase" datetime="2022-12-06T10:37:13+00:00">Dec 6 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2022/12/06/spreading-joy-this-festive-season/">Spreading Joy this Festive Season</a></h4> <div class="entry-summary"> <p>At GPJ, we rally around the core idea that everything is in service of the experience. This giving season we are following the theme of spreading joy. As we begin to surround ourselves with our loved ones and enjoy the season in a safe environment, we understand that for many people this is not a …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2022/12/06/spreading-joy-this-festive-season/">Learn More</a> </div> </article> <article class="col mb-3 post-46571 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights category-people category-press-news category-uncategorised tag-experiential-marketing tag-global"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2022/11/23/why-a-global-agency-is-right-right-now/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/SpS3qYUZ/pRIZrzlpLPDXnrYF9f+0ptjpgMuLi12GZ4=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/11/Caroline-Williams-Landscape-1296x864.jpg" srcset="https://i3.swiftpic.io/gpj/ip3e/tIcPg1mkY2cxQgGeeBh2dMYX8b2HoQHUZQQd+A=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/11/Caroline-Williams-Landscape-1296x864.jpg 2x" alt="Why a Global Agency is Right, Right Now" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2022-11-23T14:47:00+00:00">Nov 23 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2022/11/23/why-a-global-agency-is-right-right-now/">Why a Global Agency is Right, Right Now</a></h4> <div class="entry-summary"> <p>Caroline Williams, Senior Vice President and Head of EMEA Agency Operations, sits down with LBB to discuss how flexibility and efficiency can still be achieved with a big global partner. Flexibility and efficiency seem to have become the buzz words of choice over the past two years. What’s more, these values have become synonymous with …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2022/11/23/why-a-global-agency-is-right-right-now/">Learn More</a> </div> </article> <article class="col mb-3 post-46567 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2022/11/17/experience-insights-and-trends-emea-november-2022/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/6HvrVMSrOKJOeHi/CNAUd0ozSuYHxD7VaL6G8By649o=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/10/istockphoto-1382275104-612x612-1.jpeg" srcset="https://i6.swiftpic.io/gpj/Bi6amsIcHjFSOxItiHajWe9c1U4MFnsS00KNWgQ1qs4=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/10/istockphoto-1382275104-612x612-1.jpeg 2x" alt="Experience Insights and Trends EMEA November 2022" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Uncategorized</span> <time class="updated text-uppercase" datetime="2022-11-17T16:14:48+00:00">Nov 17 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2022/11/17/experience-insights-and-trends-emea-november-2022/">Experience Insights and Trends EMEA November 2022</a></h4> <div class="entry-summary"> <p>As we navigate this new economic terrain, brands must be increasingly intentional with the experiences they build and ensure each touchpoint is meeting a direct audience need. If money is tight, the way consumers—and brands—choose to spend will only become more intentional. Read up on this month’s insights on experiential trends and takeaways from the …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2022/11/17/experience-insights-and-trends-emea-november-2022/">Learn More</a> </div> </article> <article class="col mb-3 post-46499 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2022/10/20/experience-insights-and-trends-emea-october-2022/"> <img decoding="async" src="https://i5.swiftpic.io/gpj/592uFFEBC5J0W/EIlvqHdEH8NabBNOBeRN+5P47nK4Y=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/09/Super-Sphero-Coding-Challenge-2-1296x859.jpg" srcset="https://i6.swiftpic.io/gpj/ffEqEAmfchfdksb6Dxp6Htk+wO/ykNSXsHGE6gv4dec=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/09/Super-Sphero-Coding-Challenge-2-1296x859.jpg 2x" alt="Experience Insights and Trends EMEA October 2022" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2022-10-20T10:44:20+00:00">Oct 20 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2022/10/20/experience-insights-and-trends-emea-october-2022/">Experience Insights and Trends EMEA October 2022</a></h4> <div class="entry-summary"> <p>Traditional paradigms across art, work and culture continue to bend and shift in the face of evolved human expectations—and the increasing presence of technology. Click to gain this month’s insights on experiential trends and takeaways from the GPJ Europe Strategy Team.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2022/10/20/experience-insights-and-trends-emea-october-2022/">Learn More</a> </div> </article> <article class="col mb-3 post-46295 post type-post status-publish format-standard has-post-thumbnail hentry category-news-and-insights"> <a class="img flex-shrink-0" href="https://www.gpj.co.uk/2022/09/30/experience-insights-and-trends-emea-september-2022/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/BtGZoae9rU7Eqv6xlJkxOX6DOB+YiFj3tmvC+I6Pou0=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/8/2022/09/The-Park-Lead-Image-2-1296x864.jpg" srcset="https://i3.swiftpic.io/gpj/i3XRrb6BZJ1qjIv/mjZnfSv2eu5gUThsqIsyEfK+UCQ=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/8/2022/09/The-Park-Lead-Image-2-1296x864.jpg 2x" alt="Experience Insights and Trends EMEA September 2022" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2022-09-30T14:18:54+00:00">Sep 30 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.co.uk/2022/09/30/experience-insights-and-trends-emea-september-2022/">Experience Insights and Trends EMEA September 2022</a></h4> <div class="entry-summary"> <p>The relationship between physical and digital continues to morph, evolve and mature, providing audiences with more opportunities to personalise their own experiences. Click to gain monthly insights on experiential trends and takeaways from the GPJ Europe Strategy Team.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.co.uk/2022/09/30/experience-insights-and-trends-emea-september-2022/">Learn More</a> </div> </article> </div> <div class="pagination mb-3"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.gpj.co.uk/news-insights/page/2/">2</a> <a class="page-numbers" href="https://www.gpj.co.uk/news-insights/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://www.gpj.co.uk/news-insights/page/13/">13</a> <a class="next page-numbers" href="https://www.gpj.co.uk/news-insights/page/2/"><i class="fa-solid fa-angle-right"></i></a> </div> </div> <div class="col-12 col-md-3 filter-sidebar"> <div class="bg-shaded p-3 mb-4"> <div class="text-center pb-3"> <img decoding="async" class="img-fluid" src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </div> <p style="text-align: center">Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.</p> <div class="text-center fs-5 d-flex gap-3 justify-content-center"> <a class="text-white" href="https://www.instagram.com/gpjexplondon/"><i class="fa-brands fa-instagram"></i></a> <a class="text-white" href="https://twitter.com/GPJExpLondon"><i class="fa-brands fa-x-twitter"></i></a> <a class="text-white" href="https://www.linkedin.com/company/gpj-emea/"><i class="fa-brands fa-linkedin-in"></i></a> <a class="text-white" href="https://www.youtube.com/channel/UCq-mllWpVXYHDJE4IbglZ3Q"><i class="fa-brands fa-youtube"></i></a> </div> </div> <div class="bg-shaded p-3 mb-4"> <h4 class="text-center">Popular Posts</h4> <a href="https://www.gpj.co.uk/2021/06/25/we-answered-the-call-3/" class="featured-post"> <div> <div class="mb-2 fw-normal">The Industry Had to Innovate, We Answered the Call</div> <div class="text-uppercase small">Jun 25 2021</div> </div> </a> <a href="https://www.gpj.co.uk/2021/05/07/10-ways-to-make-networking-more-successful-in-online-events-4/" class="featured-post"> <div> <div class="mb-2 fw-normal">10 Ways to Make Networking More Successful in Online Events</div> <div class="text-uppercase small">May 7 2021</div> </div> </a> <a href="https://www.gpj.co.uk/?p=40394" class="featured-post"> <div> <div class="mb-2 fw-normal">Private: Experiential Marketing and Gaming: The State of Play</div> <div class="text-uppercase small">Jan 5 2021</div> </div> </a> <a href="https://www.gpj.co.uk/?p=25751" class="featured-post"> <div> <div class="mb-2 fw-normal">Private: Creating an online experience</div> <div class="text-uppercase small">Mar 30 2020</div> </div> </a> </div> </div> </div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile cta mt-7"><figure class="wp-block-media-text__media"><a href="/contact/"><img decoding="async" src="https://www.gpj.com/wp-content/uploads/2022/06/e01c05d4a5a9d2379407e3f9187ce67e-1296x730.png" alt="" class="wp-image-45442 size-full" /></a></figure><div class="wp-block-media-text__content"> <h2 class="wp-block-heading">Contact us</h2> <p>Ready to Experience Everything? 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