Gazelle Award Recognizing Growth

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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://dk.linkedin.com/company/digiseg" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Digiseg </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQHXut8kh120Pg/company-logo_100_100/company-logo_100_100/0/1666712617343?e=2147483647&v=beta&t=qA-WxlZgfEMfmBV0iSc1I-S_J3VJcKVIEX0ScE4T1Ms" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Digiseg"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Digiseg </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Digiseg makes the anonymous web addressable. Target & measure across all devices, media types incl. iOS, CTV, Audio </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Oct 31, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fgazelle-award-recognizing-growth-digiseg-krtmf%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We are excited to announce that Digiseg has been recognized as a </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fborsen%2Edk%2Fgazelle%2F&urlhash=3A59&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Gazelle 2024</a></span><span class>! This prestigious award, presented by Denmark’s leading financial newspaper, </span><span class>  <a href="https://dk.linkedin.com/company/dagbladet-borsen?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Børsen</a>  </span><span class>, recognizes our consistent growth and success over the past years. We are incredibly proud to share this milestone with our </span><span class="font-[700]">valued clients</span><span class> and </span><span class="font-[700]">partners</span><span class>. Thank you for being part of our journey—you made it possible!</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEwTwLAzUw3xA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1730365084132?e=2147483647&v=beta&t=jLXhaxbQczLJNv4CrJuZv9_6Q09aE6EriacDs5jlD_w">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Two Wires Nominations!</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We’re also honored to have received two nominations for this year’s </span><span class>  <a href="https://uk.linkedin.com/company/exchangewire-ltd?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>ExchangeWire</a>  </span><span class> Wires Awards! Our CEO and Co-founder, Søren H. Dinesen, has been nominated for ‘Ad Tech Personality of the Year,’ standing alongside some of the top innovators in the industry. Additionally, Digiseg, in partnership with </span><span class>  <a href="https://ro.linkedin.com/company/mad-madaboutdigital?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>MAD | MadAboutDigital</a>  </span><span class> and </span><span class>  <a href="https://ro.linkedin.com/company/electriccastle?trk=article-ssr-frontend-pulse_little-mention" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-mention" data-tracking-will-navigate data-test-link>Electric Castle</a>  </span><span class>, is a finalist for ‘</span><span class="italic">Best Use of Measurement</span><span class>’ for our groundbreaking post-cookie audience measurement in transforming music festival advertising. We’re proud to be recognized for pushing boundaries in ad tech!</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Meet the Digiseg Team</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Get to know the people behind Digiseg—innovators, strategists, and problem-solvers who drive our success. In this series, we’ll introduce the team members making an impact in ad tech.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHosDhgcTT8dQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1730365201872?e=2147483647&v=beta&t=xtBRDzUP3ydCJAzkNnmqqlxedMMD7kiTdYjitfYzApw">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Søren H. Dinesen: The Joyful Agitator</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Søren, Digiseg’s founder and CEO, is a true original, and we’re not the only ones who think so. As you just read, he was recently </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fexchangewire%2Esecure-platform%2Ecom%2Fa%2Fpage%2Fnominate-2024%2Fatpoty-24&urlhash=Qj5z&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>nominated by Exhangewire</a></span><span class> for the Ad Tech Personality of the Year, which celebrates key industry leaders making waves.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Making waves. That describes Søren to a T.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Søren is Joyful</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Søren is living his best life, blending his love for advertising, entrepreneurship, and technology into one job. Sure, "loving" advertising may sound a bit nerdy, but for Søren, it’s a means to an end. Advertising is essential for building brands, growing companies, and creating jobs. And when companies grow stronger, so do the communities they serve.</span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/key-industry-updates-october-2024-teamreddotdxb-diyzc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHD5o5tkBa_qQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1729348546063?e=2147483647&v=beta&t=5a_wiWjrsK6fQyF7UTsalVg5au_Z3Zdu1vgNFO9Pz9Y"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Key Industry Updates: October 2024</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Team Red Dot </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 month ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/spotifys-sachet-pricing-strategy-sintex-media-pitch-exclusive-tvxef"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEp9XbcGJLSNg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1711452284237?e=2147483647&v=beta&t=pNOfL0TJxYYp6Zgtwq_11xYm-Uu5BRE7cQXCa-HQTGI"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Spotify’s ‘sachet’ pricing strategy | Sintex media…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Storyboard18 </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/tiktok-gets-behind-music-gupta-media-i3r3e"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGjThlCAk367g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1715871195744?e=2147483647&v=beta&t=dOhmYzGxo21-U1k1BmSRX0InWOvCboGMKm8UouRR01g"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">TikTok gets behind the music</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Gupta Media </span> <span class="before:middot pt-0.5 inline-article-published-date"> 6 months ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Advertising also gives companies a platform to advocate for their values. Whether it's promoting sustainability or embracing diversity, ads have the power to make a statement and inspire change. Søren has a deep seeded passion for consumer privacy, and it’s his main message to the industry. In fact, Digiseg was built on the belief that honoring privacy is the key to building a brand people trust.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGBGiX3S-LxaA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1730365556283?e=2147483647&v=beta&t=WqLtAkISQhb1-9Z6QD0Btzq8K9x8wrEFBWydoredF0w">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Søren is an Agitator</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>When it comes to advocating for privacy, subtlety isn’t Søren’s style. He’s the type to leave buttons that say “Stop pissing on people’s privacy” on urinals at conferences or hand out condoms with pleas for privacy. Sure, a condom at a trade booth might throw you off if you were expecting someone to hand you a pen or a magnet, but Søren would rather shock you into thinking about privacy now than see you lose customer trust over shady tracking practices later.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>His message is simple but urgent: any short-term wins from sneaky tracking tactics will backfire when customers (and regulators) catch on. Whether it’s user identity graphs or data clean rooms, if users don’t know they’re being tracked, it's wrong. And Søren isn’t afraid to call out the industry on it.</span> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGsUP5hgDUUdQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1730365571766?e=2147483647&v=beta&t=jZSHPJmu6QJipAzZquvqGvBnqng5O83yzlwMPPfdMYs">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Søren is a Joyful Agitator</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Why do we call Søren a “joyful agitator”? Because he's uncovered a powerful truth he’s keen to share with advertisers everywhere: ditch the tracking and watch your ads perform better than ever.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>When advertising shifts focus away from tracking individual users and onto targeting based on neighborhood characteristics everything changes. People notice the ads, brands build stronger funnels, and conversions increase. Why? Because targeting households or neighborhoods validates the need for your product more effectively than guessing based on flawed third-party data.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Søren’s philosophy is straightforward: focus on where your potential customers live, work and play, not on who you </span><span class="italic">think</span><span class> they are. Want to sell baby products? Target neighborhoods full of young families, not just women who may or may not be moms based on questionable third-party data. It works, and the results speak for themselves.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And that’s why Søren is the joyful agitator. You might be a bit surprised by his conference swag, but once you try Digiseg, you’ll be overjoyed with the results -- and you'll never have to worry about annoying customers or regulators.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Søren Dinesen isn’t just shaking things up in the ad tech world, he’s showing us all a future where brands can thrive without compromising consumer trust. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you’re ready to embrace advertising that respects privacy and drives results, it’s time to rethink how you target your audience. With Digiseg’s innovative, privacy-first approach your brand can avoid regulatory headaches while tapping into a smarter, more effective way to reach the right consumers.</span> </p> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-publisher-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/newsletters/digiseg-except-all-cookies-7005870151677943809" data-tracking-will-navigate> <span class="sr-only"> Digiseg | Except All Cookies </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHV3aPQ2LigwA/series-logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1708085275890?e=2147483647&v=beta&t=RoRoYC69NlBXkN7T1TbhdzXgOjxUp9x7F5J_Ltf21Ek" data-ghost-classes="bg-color-entity-ghost-background" 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Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:ugcPost:7257711313357848577"> 3 Comments </a>  </div> </div> </div> <div class="comments__container"> <div class="comments">   <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://dk.linkedin.com/in/andreas-tandrup-10a4bb40?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFYP0LBdN1i2Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1525975628755?e=2147483647&v=beta&t=-CzJErfajcihgOnANFMkB3d2rKYrevn8VDYoFbRJ43o" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Andreas Tandrup"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://dk.linkedin.com/in/andreas-tandrup-10a4bb40?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Andreas Tandrup </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Director at Johs. Tandrup A/S</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2w </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Fgazelle-award-recognizing-growth-digiseg-krtmf&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7257711313357848577,7262467523046952961)" 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break-words comment__text babybear:mt-0.5" dir="ltr">Godt gået</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fgazelle-award-recognizing-growth-digiseg-krtmf%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> 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data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Jakob Heiberg"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://dk.linkedin.com/in/jakob-heiberg?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Jakob Heiberg </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Partner, THINGS AB & Partnerships, DeepTech Alliance</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 3w </span> <div class="ellipsis-menu absolute right-0 top-0 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href="https://dk.linkedin.com/in/andrewfurst?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGv21s2Ockbyw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1696596864525?e=2147483647&v=beta&t=OPTUUpv3dPeWPNHlWoD0pe9Vjk8b8gB20mlWIIkMA5M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Andrew Furst"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://dk.linkedin.com/in/andrewfurst?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Andrew Furst </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Better, easier audience data and insights.</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 3w </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] 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href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fgazelle-award-recognizing-growth-digiseg-krtmf%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_x-social-details_comments_comment-see-more" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments_comment-see-more" data-tracking-will-navigate> See more comments </a> </div> </div> </div> <p class="feed-cta-banner__text border-t-1 border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fgazelle-award-recognizing-growth-digiseg-krtmf%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_x-social-details_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> <section class="core-section-container my-3 stacked-articles">  <h2 class="core-section-container__title section-title"> More articles by Digiseg </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="article-ssr-frontend-pulse_show-more-less"> <li> <a href="https://www.linkedin.com/pulse/why-targeting-age-gender-longer-enough-digiseg-vjs6c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQF6tbXWbikxcQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1731565912977?e=2147483647&v=beta&t=M2iWlUK3GgGmjaAJA5c0pfXVlCFhdRRoeNSIo2BNbA0" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Nov 14, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Why Targeting Age and Gender Is No Longer Enough </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Time to Modernize Targeting Tactics Today’s consumers are more diverse and have more complex needs than ever. However… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/introducing-1-click-campaign-measurement-digiseg-lbeaf?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEKM4br2oCWEA/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1729752794609?e=2147483647&v=beta&t=WKKNNtquLBH-8nUgqXerZEonLCcBP63vDbAL3IkT6lQ" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 24, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Introducing 1-Click Campaign Measurement </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Campaign measurement has always been a pain in the neck – complex setups, fragmented data, and hours spent trying to… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/data-powers-digiseg-measurement-digiseg-mtm4f?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGld9O-4r-0wQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1728981536589?e=2147483647&v=beta&t=ZpeL8ElzlxJ_tFGHd91KFG5ibB4nt22qa-4ZS_4cLu4" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 15, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Data that Powers Digiseg Measurement </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Well before GDPR was enacted, Digiseg identified the challenges that third-party tracking cookies created for marketers… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="10 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="10" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 10 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/5-myths-cookie-based-targeting-digiseg-tpa8f?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHiSSCLSGEQBQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1726817288084?e=2147483647&v=beta&t=vBw_bFPvPwKFxsjAxeCdBnVW796z-_WfRwWrT1HdKw8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Sep 20, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> 5 Myths About Cookie-Based Targeting </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> As marketers all over the world prepare for the demise of cookies, many fret over what will become of their ad… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="5 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="5" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 5 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/take-control-our-new-insights-platform-digiseg-s0hpf?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQEf88XziMY3VA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725529213430?e=2147483647&v=beta&t=l_JiIo0bKZ9JNQZqhZQZrWrBUNMWVVLNqJXi15mcbXY" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Sep 5, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Take control with our new Insights Platform! </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> We’re thrilled to introduce the Insights Platform—our powerful, measurement platform that puts you in control of… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="6 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="6" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 6 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/googles-sort-nevermind-digiseg-znt7f?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGUuGCAKnKlRA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1723106699661?e=2147483647&v=beta&t=Ik4ibMh9bSRnHqbwnNJlfyh8QQg5bBVU5sQn-lPVP1k" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 8, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Google’s (Sort of) Nevermind </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> After literally four years of Google promising it will deprecate cookies in the Chrome browser “soon” the company… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code 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