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class="container"> <div class="row"> <div class="col-md-12"> <div class="page-heading"> <h1 class="wow fadeInDown" data-wow-delay="1s">Predictions for the New Year, Algorithm Analysis and Many Questions in the First Episode of “Ask us Anything About LinkedIn” for 2024</h1> </div> <div class="bread-crumb" typeof="BreadcrumbList" vocab="http://schema.org/"> </div> </div> </div> </div> </section> <section id="blog-section"> <div class="container"> <div class="row"> <div class="col-md-8"> <article id="post-5952" class="post-5952 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-bookmark-predstavya tag-ask-us-anything-about-linkedin tag-content-quality tag-engagement tag-linkedin"> <div class="blog-post wow fadeInUp" data-wow-delay="0.5s"> <div class="image"> <img width="1920" height="1080" src="https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон.png" class="attachment-full size-full wp-post-image" alt="" srcset="https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон.png 1920w, https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон-300x169.png 300w, https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон-1024x576.png 1024w, https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон-768x432.png 768w, https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон-1536x864.png 1536w, https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон-100x56.png 100w, https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон-360x203.png 360w, https://www.bookmark.bg/wp-content/uploads/2024/01/BookMark-Блог-статии-шаблон-1320x743.png 1320w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="meta"> <span class="meta-item"><span class="lnr lnr-clock"></span>Posted on: January 11, 2024</span> <span class="meta-item"><span class="lnr lnr-user"></span>Posted by: <a class="author-post-url" href="https://www.bookmark.bg/author/teodora-dimitrova/">Tedy Dimitrova</a></span> <span class="meta-item"><span class="lnr lnr-bubble"></span>Comments: 0</span> </div> <div class="content"> <h3 class="entry-title">Predictions for the New Year, Algorithm Analysis and Many Questions in the First Episode of “Ask us Anything About LinkedIn” for 2024</h3> <p>Our ‘Ask Us Anything About LinkedIn’ series is back in 2024! Besides the familiar faces of Dilyana, Alex and Yana, our newest member Emanuel Tonev also joined the episode. This time we started by sharing the details of an experiment we are currently working on, and our forecasts for the upcoming trends and potential features for the new year.<br><br>Dilyana has a prediction, or rather, a hope that the LinkedIn Events getting back to how they were before. She believes that going beyond the communication of events through organic posts will make them more popular and users will be keen to engage more with them. If users received notification about recommended content in the specific event,   they would be likely to see and engage with the posts.<br><br><em>This will give you the opportunity to think strategically – what and when to post, so you can remind your audience about your event.</em><br><br>Although event communication is on top of Dilyana’s list, for Yana 2024 is the time for content creators to shine even more. According to her, one of the most efficient ways for them to achieve it is through contributions to collaborative articles – a trend that is going to stay, she claimed. Yana believes that it will go even further – with a special ranking for users according to the evaluation of their opinions. And why not be a great tool for companies as well?<br></p> <p><em>Companies could also benefit from Collaborative Articles, if their key employees actively contribute. Their opinions could be linked to the LinkedIn page of the company or be placed on an additional section.<br><br></em>Emo is also on the same page about this topic and he dove more into the creation of high-quality content, including articles and newsletters. The analytics tabs, which was recently introduced, provides useful information for the engagement of users and demographics data, which could be very useful for the content creators.<br><br><em>The implementation of this feature shows that the platform currently stimulates the sharing of high-quality written content,  instead of other formats like video.<br><br></em>At the beginning we mentioned our experiment – check out the episode to find out more and join, if you are interested. Here’s a hint: We are exploring whether the changes in algorithm are responsible for the decrease of the post impressions and whether this leads to less engagement.<br><br>Prepare your questions for next time, as the <a href="https://www.linkedin.com/events/bookmarkpresents-askusanythinga7150464763188125697/theater/" target="_blank" rel="noopener" title="">new episode will be on February 2</a>!</p> <p>You can listen to the full January episode here: </p> <figure class="wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotify Embed: BookMark Presents... Ask Us Anything About LinkedIn #13 [S03E05]" style="border-radius: 12px" width="624" height="351" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/5Wxvotac2FzMJGQbULhtrw/video?si=025264d0b86c4c49&utm_source=oembed"></iframe> </div></figure> </div> </div> </article> <div class="post-info"> <div class="row"> <div class="col-md-6"> <div class="post-category"> Categories:<ul class="post-categories"> <li><a href="https://www.bookmark.bg/blog/" rel="category tag">Blog</a></li> <li><a href="https://www.bookmark.bg/bookmark-predstavya/" rel="category tag">BookMark представя...</a></li></ul> </div> </div> <div class="col-md-6"> <div class="post-tags"> Tags: <a href="https://www.bookmark.bg/tag/ask-us-anything-about-linkedin/" rel="tag">Ask us Anything About LinkedIn</a>, <a href="https://www.bookmark.bg/tag/content-quality/" rel="tag">Content Quality</a>, <a href="https://www.bookmark.bg/tag/engagement/" rel="tag">Engagement</a>, <a href="https://www.bookmark.bg/tag/linkedin/" rel="tag">LinkedIn</a> </div> </div> </div> </div> <nav class="navigation post-navigation" aria-label="Posts"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="https://www.bookmark.bg/2023-if-santa-was-on-linkedin-profile-optimization-tips-for-pros-5939/" rel="prev">Santa Is On LinkedIn And His Profile Gives Optimization Tips For Pros</a></div><div class="nav-next"><a href="https://www.bookmark.bg/2024-unveiling-linkedins-hidden-gems-insights-from-bookmarks-podcast-episode-ask-us-anything-about-linkedin-s2-e6-5980/" rel="next">Unveiling LinkedIn’s Hidden Gems: Insights from BookMark’s Podcast Episode “Ask Us Anything About LinkedIn, S2 E6”</a></div></div> </nav> </div> <div class="col-md-3 col-md-offset-1"> <aside id="secondary" class="widget-area" role="complementary"> <aside id="search-3" class="widget widget_search"><h4 class="widget-title">Search</h4><form role="search" method="get" id="searchform" class="searchform" action="https://www.bookmark.bg/" > <div class="search"> <input type="text" value="" class="blog-search" name="s" id="s" placeholder="Search here."> <label for="searchsubmit" class="search-icon"><i class="fa fa-search"></i></label> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></aside><aside id="sow-social-media-buttons-2" class="widget widget_sow-social-media-buttons"><div class="so-widget-sow-social-media-buttons so-widget-sow-social-media-buttons-wire-1cd2a99433cd" > <h4 class="widget-title">Follow Us</h4> <div class="social-media-button-container"> <a class="ow-button-hover sow-social-media-button-linkedin-0 sow-social-media-button" title=" on Linkedin" aria-label=" on Linkedin" target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/company/bookmarkbg/" > <span> <span class="sow-icon-fontawesome sow-fab" data-sow-icon="" aria-hidden="true"></span> </span> </a> <a class="ow-button-hover sow-social-media-button-facebook-0 sow-social-media-button" title=" on Facebook" aria-label=" on Facebook" target="_blank" rel="noopener noreferrer" href="https://www.facebook.com/bookmarkbg/" > <span> <span class="sow-icon-fontawesome sow-fab" data-sow-icon="" aria-hidden="true"></span> </span> </a> <a class="ow-button-hover sow-social-media-button-instagram-0 sow-social-media-button" title=" on Instagram" aria-label=" on Instagram" target="_blank" rel="noopener noreferrer" href="https://instagram.com/bookmark.bg" > <span> <span class="sow-icon-fontawesome sow-fab" data-sow-icon="" aria-hidden="true"></span> </span> </a> <a class="ow-button-hover sow-social-media-button-youtube-0 sow-social-media-button" title=" on Youtube" aria-label=" on Youtube" target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/@bookmark9578" > <span> <span class="sow-icon-fontawesome sow-fab" data-sow-icon="" aria-hidden="true"></span> </span> </a> </div> </div></aside><aside id="block-4" class="widget widget_block"></aside></aside> </div> </div> </div> </section> <footer> <div id="soma-footer-section"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"> <div class="section wow fadeInUp" data-wow-duration="1s" data-wow-delay="0.25s"> <div id="custom_html-3" class="widget_text section widget_custom_html"><h4 class="widget-title">About Us</h4><div class="textwidget custom-html-widget"><p><strong><span style="color: #800000;">Book</span><span style="color: #33cccc;">Mark</span></strong> is a LinkedIn marketing agency. 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