CINXE.COM

<!DOCTYPE html> <html lang="en" dir="ltr" class="wcmmode-disabled runmode-publish" prefix="og: http://ogp.me/ns#"> <head> <title>LinkedIn Pages Best Practices</title> <meta name="treeID" content="AAYn2ZQrWpC6RBAffe5fmQ=="> <meta charset="utf-8"/> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://content.linkedin.com/etc.clientlibs/settings/wcm/designs/gandalf/clientlibs/resources/artdeco-aem/artdeco/static/images/icons.svg"/> <meta name="asset-url" id="artdeco/static/fonts/fonts64.css" content="https://content.linkedin.com/etc.clientlibs/settings/wcm/designs/gandalf/clientlibs/resources/artdeco-aem/artdeco/static/fonts/fonts64.css"/> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"/> <meta name="viewport" content="width=device-width"/> <meta name="description" content="Learn top tips and tricks to help you make the most of your LinkedIn Page so you can get more page views and increase engagement."/> <meta name="globalTrackingUrl" content="https://www.linkedin.com/li/track"> <meta name="globalTrackingAppName" content="microsites"> <meta name="globalTrackingAppId" content="microsites"> <meta name="appName" content="microsites"> <meta property="og:title" content="LinkedIn Pages Best Practices"> <meta property="og:url" content="https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices"> <meta property="og:locale" content="en_US"> <meta property="og:locale:alternate" content="en"/> <meta property="og:locale:alternate" content="pt_BR"/> <meta property="og:locale:alternate" content="es_ES"/> <meta property="og:locale:alternate" content="zh_CN"/> <meta property="og:locale:alternate" content="fr_FR"/> <meta property="og:locale:alternate" content="de_DE"/> <meta property="og:image" content="https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/social/LI-Pages-Best-Practices-EN-Social-Share-v01.jpg"/> <meta property="og:description" content="Learn top tips and tricks to help you make the most of your LinkedIn Page so you can get more page views and increase engagement."> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="LinkedIn Pages Best Practices"> <meta name="twitter:description" content="Learn top tips and tricks to help you make the most of your LinkedIn Page so you can get more page views and increase engagement."> <meta name="twitter:site" content="@LinkedIn"> <meta data-page="{"siteSection":"business : marketing-solutions","entity.refreshOnCookieConsent":"false","bu":"lms","siteSubSection":"Core pages","contentLanguage":"en","entity.name":"LinkedIn Pages Best Practices","user.categoryId":"lms-linkedin-pages, lms-linkedin-pages:best-practices","targetRedirectExperimentPage":"false","entity.categoryId":"lms-linkedin-pages, lms-linkedin-pages:best-practices","pageLabel.funnel-stage":"[awareness]"}"> <meta data-gdpr-banner-text="This website uses cookies to improve service and provide tailored ads. By using this site, you agree to this use. See our <a href="https://www.linkedin.com/legal/cookie-policy" target="_blank">Cookie Policy</a>."> <meta data-gdpr-banner-nl-text="This LinkedIn website uses cookies and similar tools to improve the functionality and performance of this site and LinkedIn services, to understand how you use LinkedIn services, and to provide you with tailored ads and other recommendations. Third parties may also place cookies through this website for advertising, tracking, and analytics purposes. These cookies enable us and third parties to track your Internet navigation behavior on our website and potentially off of our website. By continuing your use of this website, you consent to this use of cookies and similar technologies. See our <a href="https://www.linkedin.com/legal/cookie-policy" target="_blank">Cookie Policy</a> for more information."> <link rel="shortcut icon" href="https://static.licdn.com/sc/h/413gphjmquu9edbn2negq413a"/> <link rel="apple-touch-icon" href="https://static.licdn.com/sc/h/2if24wp7oqlodqdlgei1n1520"/> <link rel="apple-touch-icon-precomposed" href="https://static.licdn.com/sc/h/eahiplrwoq61f4uan012ia17i"/> <link rel="apple-touch-icon-precomposed" href="https://static.licdn.com/sc/h/2if24wp7oqlodqdlgei1n1520" sizes="57x57"/> <link rel="apple-touch-icon-precomposed" href="https://static.licdn.com/sc/h/eahiplrwoq61f4uan012ia17i" sizes="144x144"/> <meta name="msapplication-TileImage" content="https://static.licdn.com/scds/common/u/images/logos/linkedin/logo-in-win8-tile-144_v1.png"/> <meta name="msapplication-TileColor" content="#0077B5"/> <meta name="theme-color" content="#0077B5"/> <meta name="application-name" content="LinkedIn Pages Best Practices"/> <link rel="canonical" href="https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices"/> <meta data-analytics-service="tracking" data-analytics-property="isEnabled" data-analytics-value="true"/> <meta data-analytics-service="kafka" data-analytics-property="pagePath" data-analytics-value="/content/me/business/en-us/marketing-solutions/linkedin-pages/best-practices"/> <meta data-analytics-service="rum" data-analytics-property="url" data-analytics-value="https://www.linkedin.com/li/track"/> <link rel="alternate" hreflang="de-DE" href="https://business.linkedin.com/de-de/marketing-solutions/linkedin-pages/best-practices"/> <link rel="alternate" hreflang="en-US" href="https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices"/> <link rel="alternate" hreflang="pt-BR" href="https://business.linkedin.com/pt-br/marketing-solutions/linkedin-pages/best-practices"/> <link rel="alternate" hreflang="en" href="https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices"/> <link rel="alternate" hreflang="es-ES" href="https://business.linkedin.com/es-es/marketing-solutions/linkedin-pages/best-practices"/> <link rel="alternate" hreflang="fr-FR" href="https://business.linkedin.com/fr-fr/marketing-solutions/linkedin-pages/best-practices"/> <link rel="alternate" hreflang="zh-CN" href="https://business.linkedin.com/zh-cn/marketing-solutions/linkedin-pages/best-practices"/> <meta data-aem-lix-name="AQFh5POBus6JVAAAAZNqppVCmSrTkcmAfeNBuGYXpIAMcaGi042UKiI2K0EbmXQpC4L7X4-Slckf_3Q0CCfJQMtuHu3IYl0xwes58UW0BIohoD9p1g4jz6ERF_ADPMUQIqPi2CMHC5-gvEP3i8E8d9qEwPHC8_1BrBuCRwJ7"/> <meta data-aem-lix-treatments-url="https://www.linkedin.com/microsites/api/lix-treatments"/> <meta data-tms-profile-name="microsites-lms"/> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/gandalf/embed/artdeco.min.LIHASHb6f952127c6c3b30b363e4b4880add19.js" async></script> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/gandalf/embed/runtime/runtime.min.LIHASHcd96c3cf64d9704211aa991d0e58e6d4.js"></script> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/gandalf/embed/foundation/foundation.min.LIHASHd0c32493fab2799988a1571d087eb1f4.js"></script> <link rel="stylesheet" href="https://content.linkedin.com/etc.clientlibs/settings/wcm/designs/gandalf/clientlibs/css/all.en-us.min.LIHASH1c7ff81af969a848e85352468666a1c7.css" type="text/css"> </head> <body> <div style="display:none;"> <svg xmlns="http://www.w3.org/2000/svg" display="none"> <symbol id="linkedin-logo-full" viewBox="0 0 103 24" enable-background="new 0 0 103 24"> <title>linkedin-logo-full</title> <g> <g> <polygon fill="#231F20" points="0,3.5 3.7,3.5 3.7,17 10.6,17 10.6,20.5 0,20.5 "/> <g> <path fill="#231F20" d="M12.2,9h3.6v11.5h-3.6V9z M14,3.3c1.1,0,2.1,0.9,2.1,2.1S15.1,7.4,14,7.4c-1.1,0-2.1-0.9-2.1-2.1 S12.8,3.3,14,3.3"/> </g> <polygon fill="#231F20" points="30.6,3.5 34.2,3.5 34.2,13.6 38.2,9 42.6,9 37.9,14.3 42.5,20.5 38,20.5 34.2,14.8 34.2,14.8 34.2,20.5 30.6,20.5 "/> <path fill="#231F20" d="M17.7,9h3.4v1.6h0c0.5-0.9,1.6-1.8,3.4-1.8c3.6,0,4.3,2.4,4.3,5.5v6.3h-3.6v-5.6c0-1.3,0-3-1.9-3 c-1.8,0-2.1,1.4-2.1,2.9v5.7h-3.6V9z"/> <path fill="#231F20" d="M50.1,13.4c0-1.2-0.9-2.2-2.2-2.2c-1.6,0-2.4,1.1-2.5,2.2H50.1z M53.1,18.5c-1.1,1.4-3,2.3-4.9,2.3 c-3.6,0-6.4-2.4-6.4-6.1c0-3.7,2.8-6,6.4-6c3.3,0,5.4,2.4,5.4,6v1.1h-8.3c0.3,1.4,1.3,2.2,2.7,2.2c1.2,0,1.9-0.6,2.5-1.4 L53.1,18.5z"/> <path fill="#231F20" d="M61,11.8c-1.8,0-2.8,1.2-2.8,2.9c0,1.7,1.1,2.9,2.8,2.9c1.8,0,2.8-1.2,2.8-2.9 C63.9,12.9,62.8,11.8,61,11.8 M67.2,20.4h-3.3v-1.5h0c-0.5,0.8-1.9,1.8-3.5,1.8c-3.4,0-5.7-2.5-5.7-6c0-3.2,2-6.1,5.3-6.1 c1.5,0,2.8,0.4,3.7,1.5h0V3.5h3.6V20.4z"/> </g> <g> <g> <path fill="#0077B5" d="M92.9,0H72.5c-1,0-1.8,0.8-1.8,1.7v20.5c0,1,0.8,1.7,1.8,1.7h20.5c1,0,1.8-0.8,1.8-1.7V1.7 C94.7,0.8,93.9,0,92.9,0z"/> <path fill="#FFFFFF" d="M74.3,9h3.6v11.5h-3.6V9z M76.1,3.3c1.1,0,2.1,0.9,2.1,2.1s-0.9,2.1-2.1,2.1c-1.1,0-2.1-0.9-2.1-2.1 S74.9,3.3,76.1,3.3"/> <path fill="#FFFFFF" d="M80.1,9h3.4v1.6h0c0.5-0.9,1.6-1.8,3.4-1.8c3.6,0,4.3,2.4,4.3,5.5v6.3h-3.6v-5.6c0-1.3,0-3-1.9-3 c-1.9,0-2.1,1.4-2.1,2.9v5.7h-3.6V9z"/> </g> <g opacity="0.55"> <path fill="#231F20" d="M100.5,18.2c0.5-0.1,0.8-0.4,0.8-0.9c0-0.6-0.4-0.9-1.1-0.9H99v3.2h0.5v-1.4h0.6l0,0l0.9,1.4h0.5 L100.5,18.2L100.5,18.2z M100,17.8h-0.5v-1.1h0.7c0.3,0,0.7,0.1,0.7,0.5C100.8,17.8,100.4,17.8,100,17.8z"/> <path fill="#231F20" d="M100,15c-1.7,0-3,1.3-3,3c0,1.7,1.3,3,3,3c1.7,0,3-1.3,3-3C103,16.3,101.7,15,100,15z M100,20.6 c-1.4,0-2.6-1.1-2.6-2.6c0-1.5,1.1-2.6,2.6-2.6c1.4,0,2.6,1.1,2.6,2.6C102.6,19.5,101.4,20.6,100,20.6z"/> </g> </g> </g> </symbol> </svg> <svg xmlns="http://www.w3.org/2000/svg" display="none"> <symbol id="linkedin-logo-icon" viewBox="0 0 33 24" enable-background="new 0 0 33 24"> <title>linkedin-logo-icon</title> <g> <g> <path fill="#0077B5" d="M22.2,0H1.8C0.8,0,0,0.8,0,1.7v20.5c0,1,0.8,1.7,1.8,1.7h20.5c1,0,1.8-0.8,1.8-1.7V1.7 C24,0.8,23.2,0,22.2,0z"/> <path fill="#FFFFFF" d="M3.6,9h3.6v11.5H3.6V9z M5.3,3.3c1.1,0,2.1,0.9,2.1,2.1S6.5,7.4,5.3,7.4c-1.1,0-2.1-0.9-2.1-2.1 S4.2,3.3,5.3,3.3"/> <path fill="#FFFFFF" d="M9.4,9h3.4v1.6h0c0.5-0.9,1.6-1.8,3.4-1.8c3.6,0,4.3,2.4,4.3,5.5v6.3h-3.6v-5.6c0-1.3,0-3-1.9-3 c-1.9,0-2.1,1.4-2.1,2.9v5.7H9.4V9z"/> </g> <g opacity="0.55"> <path fill="#231F20" d="M29.8,18.2c0.5-0.1,0.8-0.4,0.8-0.9c0-0.6-0.4-0.9-1.1-0.9h-1.2v3.2h0.5v-1.4h0.6l0,0l0.9,1.4h0.5 L29.8,18.2L29.8,18.2z M29.2,17.8h-0.5v-1.1h0.7c0.3,0,0.7,0.1,0.7,0.5C30.1,17.8,29.7,17.8,29.2,17.8z"/> <path fill="#231F20" d="M29.3,15c-1.7,0-3,1.3-3,3c0,1.7,1.3,3,3,3c1.7,0,3-1.3,3-3C32.3,16.3,31,15,29.3,15z M29.3,20.6 c-1.4,0-2.6-1.1-2.6-2.6c0-1.5,1.1-2.6,2.6-2.6c1.4,0,2.6,1.1,2.6,2.6C31.9,19.5,30.7,20.6,29.3,20.6z"/> </g> </g> </symbol> </svg> <svg xmlns="http://www.w3.org/2000/svg" display="none"> <symbol id="social-baidu" x="0px" y="0px" viewBox="0 0 24 24" enable-background="new 0 0 24 24" xml:space="preserve"> <g fill-opacity="0.55"> <path d="M10.4,14.1H9.1c0,0-1.2,0.1-1.7,1.5c-0.1,0.9,0.1,1.5,0.2,1.6c0,0.1,0.4,0.8,1.5,1h2.3v-5.6h-1V14.1z M10.4,17.3H9.4 c0,0-0.6,0-0.9-0.8c-0.1-0.3,0-0.7,0.1-0.9c0-0.1,0.3-0.5,0.7-0.6h1V17.3z"/> <path d="M14.6,17.2h-1.1c0,0-0.3,0-0.4-0.3v-2.6l-1.1,0v2.9c0,0,0,0.7,1.1,1h2.7v-3.9h-1.2V17.2z"/> <path d="M20,2H4C2.9,2,2,2.9,2,4v16c0,1.1,0.9,2,2,2h16c1.1,0,2-0.9,2-2V4C22,2.9,21.1,2,20,2z M12.8,6.1c0.1-0.9,1.2-2.4,2.2-2.2 c0.9,0.2,1.8,1.4,1.6,2.5c-0.2,1-1,2.4-2.3,2.3C13,8.4,12.7,7.3,12.8,6.1z M10.1,3.4c1,0,1.8,1.2,1.8,2.5c0,1.4-0.8,2.5-1.8,2.5 S8.3,7.3,8.3,5.9C8.3,4.5,9.1,3.4,10.1,3.4z M4.6,9.4c0,0,0.2-2.1,1.6-2.2c1.1-0.1,2,1.1,2.1,1.8c0.1,0.5,0.3,2.6-1.5,3 S4.4,10.3,4.6,9.4z M18.1,18.3c-0.9,2.3-4.5,1.1-4.5,1.1s-1.3-0.4-2.8-0.1c-1.5,0.3-2.8,0.2-2.8,0.2s-1.8,0-2.3-2.2 c-0.5-2.2,1.8-3.5,1.9-3.7c0.2-0.2,1.3-1,2.1-2.3c0.8-1.3,3-2.3,4.6,0.2c1.2,1.7,3.2,3.3,3.2,3.3S19,16,18.1,18.3z M17.8,13.1 c-1.9,0-2-1.3-2-2.3s0.2-2.4,1.8-2.4s2,1.5,2,2S19.7,13.1,17.8,13.1z"/> </g> </symbol> </svg> <svg xmlns="http://www.w3.org/2000/svg" display="none"> <symbol id="social-rss" x="0px" y="0px" viewBox="0 0 24 24" enable-background="new 0 0 24 24" xml:space="preserve"> <g> <path fill-opacity="0.55" d="M20,2H4C2.9,2,2,2.9,2,4v16c0,1.1,0.9,2,2,2h16c1.1,0,2-0.9,2-2V4C22,2.9,21.1,2,20,2z M7.7,18.2 c-1,0-1.8-0.8-1.8-1.8s0.8-1.8,1.8-1.8c1,0,1.8,0.8,1.8,1.8S8.6,18.2,7.7,18.2z M11.9,18.2c0-3.3-2.7-6-6-6V9.7 c4.7,0,8.5,3.8,8.5,8.5H11.9z M16.2,18.2c0-5.7-4.6-10.3-10.3-10.3V5.3c7.1,0,12.9,5.8,12.9,12.9H16.2z"/> </g> </symbol> </svg> <svg xmlns="http://www.w3.org/2000/svg" display="none"><symbol id="logo-404-front" viewBox="0 0 240 240" enable-background="new 0 0 240 240" x="0px" y="0px" xml:space="preserve"><title>logo-404-front</title><g><path fill="#0077B5" d="M222.2,0H17.7C7.9,0,0,7.7,0,17.3v205.4c0,9.6,7.9,17.3,17.7,17.3h204.5c9.8,0,17.8-7.8,17.8-17.3V17.3 C240,7.7,232,0,222.2,0z"/><g opacity="0.25"><linearGradient gradientUnits="userSpaceOnUse" x1="96.3442" y1="254.1469" x2="143.6503" y2="-14.1396"><stop offset="0" style="stop-color:#fff;stop-opacity:0"/><stop offset="0.67" style="stop-color:#fff"/><stop offset="1" style="stop-color:#fff;stop-opacity:.5"/></linearGradient><path fill="url(#SVGID_1_)" d="M222.2,0H17.7C7.9,0,0,7.7,0,17.3v205.4c0,9.6,7.9,17.3,17.7,17.3h204.5 c9.8,0,17.8-7.8,17.8-17.3V17.3C240,7.7,232,0,222.2,0z"/></g></g><path fill="#FFFFFF" d="M36,90h35v115H36V90z M53.5,33C64.8,33,74,42.2,74,53.5C74,64.8,64.8,74,53.5,74C42.2,74,33,64.8,33,53.5 C33,42.2,42.2,33,53.5,33L53.5,33z"/><path fill="#FFFFFF" d="M94,90h34v15.6h0.1c4.8-9,16.4-18.6,33.7-18.6c36,0,42.2,23.8,42.2,54.7V205h-35v-56.2 c0-13.3-0.3-29.9-18.6-29.9c-18.5,0-21.4,14-21.4,29V205H94V90z"/></symbol><symbol id="logo-404-back" viewBox="132 60 240 240" enable-background="new 0 0 240 240" x="0px" y="0px" xml:space="preserve"><title>logo-404-back</title><g><g><g><path fill="#0077B5" d="M354.2,60H149.7c-9.8,0-17.7,7.7-17.7,17.3v205.4c0,9.6,7.9,17.3,17.7,17.3h204.5 c9.8,0,17.8-7.8,17.8-17.3V77.3C372,67.7,364,60,354.2,60z"/><g opacity="0.25"><linearGradient gradientUnits="userSpaceOnUse" x1="104.2278" y1="150.5656" x2="135.7654" y2="329.4242" gradientTransform="matrix(1.5 0 0 -1.5 72 540)"><stop offset="0" style="stop-color:#fff;stop-opacity:0"/><stop offset="0.67" style="stop-color:#fff"/><stop offset="1" style="stop-color:#fff;stop-opacity:.5"/></linearGradient><path fill="url(#SVGID_1_)" d="M354.2,60H149.7c-9.8,0-17.7,7.7-17.7,17.3v205.4c0,9.6,7.9,17.3,17.7,17.3h204.5 c9.8,0,17.8-7.8,17.8-17.3V77.3C372,67.7,364,60,354.2,60z"/></g></g><path display="none" fill="#FFFFFF" d="M168,150h35v115h-35V150z M185.5,93c11.3,0,20.5,9.2,20.5,20.5s-9.2,20.5-20.5,20.5 s-20.5-9.2-20.5-20.5S174.2,93,185.5,93L185.5,93z"/><path display="none" fill="#FFFFFF" d="M226,150h34v15.6h0.1c4.8-9,16.4-18.6,33.7-18.6c36,0,42.2,23.8,42.2,54.7V265h-35v-56.2 c0-13.3-0.3-29.9-18.6-29.9c-18.5,0-21.4,14-21.4,29V265h-35V150z"/></g></g><g enable-background="new "><path fill="#FFFFFF" d="M211.2,210.5h-10.3v21.5h-19.3v-21.5h-38.8v-14.3l32.8-53.9h25.4v52.4h10.3V210.5z M181.6,194.7v-14.5 c0-5.8,0.6-14.4,0.8-20h-0.6c-2.3,4.9-4.8,10-7.3,15.1l-11.9,19.5H181.6z"/><path fill="#FFFFFF" d="M219.8,186.8c0-30.5,12.8-46.2,32-46.2s32,15.7,32,46.2s-12.8,46.9-32,46.9S219.8,217.2,219.8,186.8z M264.3,186.8c0-24.6-5.4-30.1-12.4-30.1c-6.9,0-12.4,5.5-12.4,30.1c0,24.4,5.5,30.8,12.4,30.8 C258.9,217.5,264.3,211.2,264.3,186.8z"/><path fill="#FFFFFF" d="M360.3,210.5H350v21.5h-19.3v-21.5h-38.8v-14.3l32.8-53.9H350v52.4h10.3V210.5z M330.7,194.7v-14.5 c0-5.8,0.6-14.4,0.8-20h-0.6c-2.3,4.9-4.8,10-7.3,15.1l-11.9,19.5H330.7z"/></g></symbol></svg> <svg xmlns="http://www.w3.org/2000/svg" display="none"><symbol id="filter-1-large" x="0px" y="0px" viewBox="0 0 24 24" style="enable-background:new 0 0 24 24" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><path class="st2" d="M16,5l4.1,7L16,19H8l-4.1-7L8,5H16 M16.3,3H7.7c-0.5,0-1,0.3-1.3,0.7L2.2,11c-0.4,0.6-0.4,1.4,0,2.1l4.2,7.2 C6.7,20.7,7.2,21,7.7,21h8.6c0.5,0,1-0.3,1.3-0.7l4.2-7.2c0.4-0.6,0.4-1.4,0-2.1l-4.2-7.2C17.4,3.3,16.9,3,16.3,3L16.3,3z"/><rect class="st3" width="24" height="24"/></g></g><g></g></symbol><symbol id="filter-1-small" x="0px" y="0px" viewBox="0 0 16 16" style="enable-background:new 0 0 16 16" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><path class="st2" d="M10.4,4l2.4,4l-2.4,4H5.6L3.2,8l2.4-4H10.4 M11,2H5C4.7,2,4.3,2.2,4.2,2.5l-3,5C1,7.8,1,8.2,1.1,8.5l3,5 C4.3,13.8,4.7,14,5,14H11c0.4,0,0.7-0.2,0.9-0.5l3-5c0.2-0.3,0.2-0.7,0-1l-3-5C11.7,2.2,11.3,2,11,2L11,2z"/><rect class="st3" width="16" height="16"/></g></g><g></g></symbol><symbol id="filter-2-large" x="0px" y="0px" viewBox="0 0 24 24" style="enable-background:new 0 0 24 24" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><path class="st5" d="M19.4,4L19.4,4L20,4.6l-1.9,6.8l0,1.1l1.9,6.8L19.4,20L4.6,20L4,19.4l1.9-6.8v-1.1L4,4.6L4.6,4H19.4 M19.4,2 H4.6c-0.5,0-1,0.2-1.4,0.6L2.6,3.2C2.1,3.7,1.9,4.4,2.1,5.1L4,12l-1.9,6.9c-0.2,0.7,0,1.4,0.5,1.9l0.6,0.6C3.6,21.8,4.1,22,4.6,22 h14.8c0.5,0,1-0.2,1.4-0.6l0.6-0.6c0.5-0.5,0.7-1.2,0.5-1.9L20,12l1.9-6.9c0.2-0.7,0-1.4-0.5-1.9l-0.6-0.6C20.4,2.2,19.9,2,19.4,2 L19.4,2z"/><rect class="st3" width="24" height="24"/></g></g><g></g></symbol><symbol id="filter-2-small" x="0px" y="0px" viewBox="0 0 16 16" style="enable-background:new 0 0 16 16" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><path class="st5" d="M12.8,3l-1.7,4.3l0,1.5l1.7,4.3H3.2l1.7-4.3V7.3L3.2,3H12.8 M13.3,1H2.7C2.4,1,2.2,1.1,2,1.3L1.3,2 C1,2.2,0.9,2.6,1,3l2,5l-2,5.1c-0.1,0.3,0,0.7,0.3,0.9L2,14.7C2.2,14.9,2.4,15,2.7,15h10.6c0.3,0,0.5-0.1,0.7-0.3l0.7-0.7 c0.3-0.2,0.4-0.6,0.3-1l-2-5l2-5c0.1-0.3,0-0.7-0.3-1L14,1.3C13.8,1.1,13.5,1,13.3,1L13.3,1z"/><rect class="st3" width="16" height="16"/></g></g><g></g></symbol><symbol id="filter-3-large" x="0px" y="0px" viewBox="0 0 24 24" style="enable-background:new 0 0 24 24" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><path class="st4" d="M12,4.1L12,4.1L18.8,19H5.2L12,4.1L12,4.1 M12,2c-0.7,0-1.5,0.4-1.8,1.3L3,19v2h18v-2L13.8,3.3 C13.5,2.4,12.7,2,12,2L12,2z"/><rect class="st3" width="24" height="24"/></g></g><g></g></symbol><symbol id="filter-3-small" x="0px" y="0px" viewBox="0 0 16 16" style="enable-background:new 0 0 16 16" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><path class="st4" d="M8,4.3l3.8,7.7H4.2L8,4.3 M8,1C7.6,1,7.3,1.2,7.1,1.6L2,12v2h12v-2L8.9,1.6C8.7,1.2,8.4,1,8,1L8,1z"/><rect class="st3" width="16" height="16"/></g></g><g></g></symbol><symbol id="filter-4-large" x="0px" y="0px" viewBox="0 0 24 24" style="enable-background:new 0 0 24 24" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><g><path class="st6" d="M19,5v14H5V5H19 M19,3H5C3.9,3,3,3.9,3,5v14c0,1.1,0.9,2,2,2h14c1.1,0,2-0.9,2-2V5C21,3.9,20.1,3,19,3L19,3z "/></g><rect class="st3" width="24" height="24"/></g></g><g></g></symbol><symbol id="filter-4-small" x="0px" y="0px" viewBox="0 0 16 16" style="enable-background:new 0 0 16 16" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><g><path class="st6" d="M12,4v8H4V4H12 M13,2H3C2.4,2,2,2.4,2,3v10c0,0.6,0.4,1,1,1h10c0.6,0,1-0.4,1-1V3C14,2.4,13.6,2,13,2L13,2z"/></g><rect class="st3" width="16" height="16"/></g></g><g></g></symbol><symbol id="filter-5-large" x="0px" y="0px" viewBox="0 0 24 24" style="enable-background:new 0 0 24 24" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><g><path class="st8" d="M16.6,5l3.1,8.4L12,20.5l-7.7-7.1L7.4,5H16.6 M18,3H6L2,14l8.7,8c0.4,0.3,0.9,0.5,1.3,0.5 c0.5,0,0.9-0.2,1.3-0.5l8.7-8L18,3L18,3z"/></g><rect class="st3" width="24" height="24"/></g></g><g></g></symbol><symbol id="filter-5-small" x="0px" y="0px" viewBox="0 0 16 16" style="enable-background:new 0 0 16 16" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><g><path class="st8" d="M10.8,4l1.8,4.5L8,12.9L3.4,8.5L5.2,4H10.8 M12.1,2H3.9L1,9l6.3,6c0.2,0.2,0.4,0.3,0.7,0.3s0.5-0.1,0.7-0.3 L15,9L12.1,2L12.1,2z"/></g><rect class="st3" width="16" height="16"/></g></g><g></g></symbol><symbol id="filter-6-large" x="0px" y="0px" viewBox="0 0 24 24" style="enable-background:new 0 0 24 24" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><g><path class="st7" d="M12,3.5L12,3.5l8.5,8.5L12,20.5L3.5,12L12,3.5C12,3.5,12,3.5,12,3.5 M12,1.5c-0.5,0-1,0.2-1.4,0.6l-8.5,8.5 c-0.8,0.8-0.8,2,0,2.8l8.5,8.5c0.4,0.4,0.9,0.6,1.4,0.6s1-0.2,1.4-0.6l8.5-8.5c0.8-0.8,0.8-2,0-2.8l-8.5-8.5 C13,1.7,12.5,1.5,12,1.5L12,1.5z"/></g><rect class="st3" width="24" height="24"/></g></g><g></g></symbol><symbol id="filter-6-small" x="0px" y="0px" viewBox="0 0 16 16" style="enable-background:new 0 0 16 16" xml:space="preserve"><style>.st0{fill:#f0f}.st1{opacity:.55}.st2{fill:#00a0dc}.st3{fill:none}.st4{fill:#dd2e1f}.st5{fill:#7c5bbb}.st6{fill:#ec640c}.st7{fill:#e6a700}.st8{fill:#009ea5}</style><g></g><g><g><g><path class="st7" d="M8,3l5,5l-5,5L3,8L8,3 M8,0.6c-0.3,0-0.5,0.1-0.7,0.3L0.9,7.3c-0.4,0.4-0.4,1,0,1.4l6.4,6.4 c0.2,0.2,0.5,0.3,0.7,0.3s0.5-0.1,0.7-0.3l6.4-6.4c0.4-0.4,0.4-1,0-1.4L8.7,0.9C8.5,0.7,8.3,0.6,8,0.6L8,0.6z"/></g><rect x="0" class="st3" width="16" height="16"/></g></g><g></g></symbol></svg> <svg xmlns="http://www.w3.org/2000/svg"> <symbol id="empty-post"> <polygon points="70 56 70 170 158 170 158 79.24 134.76 56 70 56" style="fill: #fff"/> <path d="M136,53H69a2,2,0,0,0-2,2V171a2,2,0,0,0,2,2h90a2,2,0,0,0,2-2V78Zm0,4.24L157,78H136V57.24ZM158,170H70V56h63V81h25v89Z" style="fill: #acb9c2;opacity: 0.4"/> <polygon points="157 78 136 57.24 136 78 157 78" style="fill: #acb9c2;opacity: 0.15"/> </symbol> </svg> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" xml:space="preserve" display="none"> <symbol id="media-play-icon" x="0px" y="0px" viewBox="0 0 80 80" style="enable-background:new 0 0 80 80;"> <path fill="#fff" d="M31.1,26l21.2,13.4c0.5,0.2,0.7,0.6,0.8,1.2c0,0.5-0.3,0.9-0.8,1.2L31,55L31.1,26z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 14 14" version="1.1" viewBox="0 0 14 14" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="inbug-blue-14"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <path class="st0" d="m13 0h-12c-0.5 0-1 0.5-1 1v12c0 0.6 0.5 1 1 1h12c0.6 0 1-0.4 1-1v-12c0-0.6-0.5-1-1-1zm-8.8 11.9h-2.1v-6.6h2.1v6.6zm-1.1-7.6c-0.7 0-1.2-0.5-1.2-1.2s0.5-1.2 1.2-1.2 1.2 0.5 1.2 1.2-0.5 1.2-1.2 1.2zm8.8 7.6h-2v-3.2c0-0.8 0-1.8-1.1-1.8s-1.2 0.8-1.2 1.7v3.3h-2.1v-6.6h2v0.9c0.3-0.5 1-1.1 2-1.1 2.1 0 2.5 1.4 2.5 3.2v3.6z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 21 21" version="1.1" viewBox="0 0 21 21" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="inbug-blue-21"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <path class="st0" d="m19.4 0h-17.8c-0.9 0-1.6 0.7-1.6 1.5v18c0 0.8 0.7 1.5 1.6 1.5h17.9c0.8 0 1.5-0.7 1.6-1.5v-18c-0.1-0.8-0.8-1.5-1.7-1.5zm-13.2 17.9h-3.1v-10h3.1v10zm-1.5-11.4c-1 0-1.8-0.8-1.8-1.8s0.8-1.8 1.8-1.8 1.8 0.8 1.8 1.8-0.8 1.8-1.8 1.8zm13.2 11.4h-3.1v-4.9c0-1.2 0-2.7-1.6-2.7s-1.9 1.3-1.9 2.6v5h-3.1v-10h3v1.4c0.4-0.8 1.4-1.6 2.9-1.6 3.1 0 3.7 2.1 3.7 4.8v5.4z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 28 28" version="1.1" viewBox="0 0 28 28" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="inbug-blue-28"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <path class="st0" d="m25.9 0h-23.8c-1.2 0-2.1 0.9-2.1 2v24c0 1.1 0.9 2 2.1 2h23.9c1.1 0 2.1-0.9 2.1-2v-24c-0.1-1.1-1-2-2.2-2zm-17.6 23.9h-4.1v-13.4h4.2v13.4zm-2.1-15.2c-1.3 0-2.4-1.1-2.4-2.4s1.1-2.4 2.4-2.4 2.4 1.1 2.4 2.4-1 2.4-2.4 2.4zm17.7 15.2h-4.1v-6.5c0-1.5 0-3.5-2.2-3.5s-2.5 1.7-2.5 3.4v6.6h-4.1v-13.4h4v1.8h0.1c0.6-1 1.9-2.2 3.9-2.2 4.2 0 5 2.8 5 6.4v7.4z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 40 40" version="1.1" viewBox="0 0 40 40" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="inbug-blue-34"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <path class="st0" d="m37 0h-34c-1.7 0-3 1.3-3 2.9v34.2c0 1.6 1.3 2.9 3 2.9h34c1.6 0 2.9-1.3 3-2.9v-34.2c0-1.6-1.3-2.9-3-2.9zm-25.1 34.1h-6v-19.1h5.9v19.1zm-3-21.7c-1.9 0-3.4-1.5-3.4-3.4s1.5-3.5 3.4-3.5 3.4 1.5 3.4 3.4c0 2-1.5 3.5-3.4 3.5zm25.2 21.7h-5.9v-9.3c0-2.2 0-5.1-3.1-5.1s-3.6 2.4-3.6 4.9v9.4h-5.9v-19h5.7v2.6h0.1c0.8-1.5 2.7-3.1 5.6-3.1 6 0 7.1 4 7.1 9.1v10.5z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 40 40" version="1.1" viewBox="0 0 40 40" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="inbug-blue-40"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <path class="st0" d="m37 0h-34c-1.7 0-3 1.3-3 2.9v34.2c0 1.6 1.3 2.9 3 2.9h34c1.6 0 2.9-1.3 3-2.9v-34.2c0-1.6-1.3-2.9-3-2.9zm-25.1 34.1h-6v-19.1h5.9v19.1zm-3-21.7c-1.9 0-3.4-1.5-3.4-3.4s1.5-3.5 3.4-3.5 3.4 1.5 3.4 3.4c0 2-1.5 3.5-3.4 3.5zm25.2 21.7h-5.9v-9.3c0-2.2 0-5.1-3.1-5.1s-3.6 2.4-3.6 4.9v9.4h-5.9v-19h5.7v2.6h0.1c0.8-1.5 2.7-3.1 5.6-3.1 6 0 7.1 4 7.1 9.1v10.5z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 48 48" version="1.1" viewBox="0 0 48 48" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="inbug-blue-48"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <path class="st0" d="m44.4 0h-40.9c-1.9 0-3.5 1.5-3.5 3.5v41.1c0 1.9 1.6 3.4 3.5 3.4h40.9c1.9 0 3.5-1.5 3.6-3.5v-41c0-2-1.6-3.5-3.6-3.5zm-30.2 40.9h-7.1v-22.9h7.1v22.9zm-3.5-26c-2.3 0-4.1-1.8-4.1-4.1s1.8-4.1 4.1-4.1 4.1 1.8 4.1 4.1c0 2.2-1.8 4.1-4.1 4.1zm30.2 26h-7.1v-11.1c0-2.7 0-6.1-3.7-6.1s-4.3 2.9-4.3 5.9v11.3h-7.1v-22.9h6.8v3.1h0.1c1-1.8 3.3-3.7 6.7-3.7 7.2 0 8.5 4.7 8.5 10.9v12.6z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 55.2 14" version="1.1" viewBox="0 0 55.2 14" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="linkedin-logo-blue-14"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <polygon class="st0" points="0 2.1 2.2 2.1 2.2 9.9 6.2 9.9 6.2 11.9 0 11.9"/> <path class="st0" d="m7.1 5.2h2.1v6.7h-2.1v-6.7zm1.1-3.3c0.7 0 1.2 0.5 1.2 1.2s-0.6 1.2-1.2 1.2-1.2-0.5-1.2-1.2 0.5-1.2 1.2-1.2"/> <polygon class="st0" points="17.9 2.1 19.9 2.1 19.9 8 22.3 5.2 24.8 5.2 22.1 8.3 24.8 11.9 22.2 11.9 20 8.6 19.9 8.6 19.9 11.9 17.9 11.9"/> <path class="st0" d="m10.3 5.2h2v0.9c0.4-0.7 1.2-1.1 2-1.1 2.1 0 2.5 1.4 2.5 3.2v3.7h-2.1v-3.2c0-0.8 0-1.8-1.1-1.8s-1.2 0.8-1.2 1.7v3.3h-2.1v-6.7z"/> <path class="st0" d="m29.2 7.8c0-0.7-0.5-1.3-1.2-1.3h-0.1c-0.8 0-1.4 0.5-1.5 1.3h2.8zm1.8 3c-0.7 0.8-1.7 1.3-2.8 1.3-2.1 0-3.7-1.4-3.7-3.5s1.5-3.6 3.6-3.6c1.9 0 3.2 1.4 3.2 3.5v0.7h-4.8c0.1 0.8 0.8 1.3 1.6 1.3 0.6 0 1.2-0.3 1.5-0.8l1.4 1.1z"/> <path class="st0" d="m35.6 6.9c-1 0-1.7 0.7-1.7 1.7s0.6 1.7 1.7 1.7 1.7-0.7 1.7-1.7-0.7-1.7-1.7-1.7m3.6 5h-1.9v-0.9c-0.5 0.7-1.2 1-2.1 1.1-2 0-3.3-1.4-3.3-3.5 0-1.9 1.1-3.6 3-3.6 0.9 0 1.7 0.2 2.1 0.9v-3.8h2.1l0.1 9.8z"/> <path class="st0" d="m54.2 0h-11.9c-0.6 0-1 0.4-1 1v12c0 0.6 0.5 1 1 1h11.9c0.6 0 1-0.4 1-1v-12c0-0.6-0.4-1-1-1zm-8.8 11.9h-2.1v-6.7h2.1v6.7zm-1-7.6c-0.7 0-1.2-0.5-1.2-1.2s0.5-1.2 1.2-1.2 1.2 0.5 1.2 1.2-0.6 1.2-1.2 1.2zm8.8 7.6h-2.1v-3.2c0-0.8 0-1.8-1.1-1.8s-1.2 0.8-1.2 1.7v3.3h-2.1v-6.7h2v0.9c0.4-0.7 1.2-1.1 2-1.1 2.1 0 2.5 1.4 2.5 3.2v3.7z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 82.9 21" version="1.1" viewBox="0 0 82.9 21" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="linkedin-logo-blue-21"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <polygon class="st0" points="0 3.1 3.2 3.1 3.2 14.9 9.2 14.9 9.2 17.9 0 17.9"/> <path class="st0" d="m10.7 7.9h3.1v10h-3.1v-10zm1.5-5c1 0 1.8 0.8 1.8 1.8s-0.8 1.8-1.8 1.8-1.8-0.8-1.8-1.8 0.8-1.8 1.8-1.8"/> <polygon class="st0" points="26.8 3.1 29.9 3.1 29.9 11.9 33.4 7.9 37.2 7.9 33.2 12.5 37.2 17.9 33.3 17.9 29.9 12.9 29.9 12.9 29.9 17.9 26.8 17.9"/> <path class="st0" d="m15.5 7.9h3v1.4c0.6-1 1.7-1.7 2.9-1.6 3.2 0 3.7 2.1 3.7 4.8v5.5h-3.1v-5c0-1.2 0-2.7-1.6-2.7s-1.9 1.3-1.9 2.6v5h-3.1v-10z"/> <path class="st0" d="m43.8 11.7c0-1-0.8-1.9-1.8-1.9h-0.1c-1.1-0.1-2.1 0.8-2.2 1.9h4.1zm2.6 4.5c-1 1.3-2.6 2-4.3 2-3.1 0-5.6-2.1-5.6-5.3s2.5-5.3 5.6-5.3c2.9 0 4.7 2.1 4.7 5.3v1h-7.2c0.2 1.1 1.2 2 2.3 2 0.9 0 1.7-0.5 2.2-1.2l2.3 1.5z"/> <path class="st0" d="m53.4 10.3c-1.6 0-2.5 1-2.5 2.6s0.9 2.6 2.5 2.6 2.5-1 2.5-2.6-0.9-2.6-2.5-2.6m5.4 7.6h-2.9v-1.3c-0.7 1-1.9 1.6-3.1 1.6-3 0-5-2.2-5-5.2 0-2.8 1.7-5.4 4.6-5.4 1.3 0 2.5 0.4 3.2 1.3v-5.8h3.1l0.1 14.8z"/> <path class="st0" d="m81.3 0h-17.9c-0.8 0-1.5 0.7-1.6 1.5v18c0 0.8 0.7 1.5 1.6 1.5h17.9c0.8 0 1.5-0.7 1.6-1.5v-18c0-0.8-0.7-1.5-1.6-1.5zm-13.2 17.9h-3.1v-10h3.1v10zm-1.6-11.4c-1 0-1.8-0.8-1.8-1.8s0.8-1.8 1.8-1.8 1.8 0.8 1.8 1.8-0.8 1.8-1.8 1.8zm13.3 11.4h-3.1v-4.9c0-1.2 0-2.7-1.6-2.7s-1.9 1.3-1.9 2.6v5h-3.1v-10h3v1.4c0.6-1 1.7-1.7 2.9-1.6 3.2 0 3.7 2.1 3.7 4.8l0.1 5.4z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 110.5 28" version="1.1" viewBox="0 0 110.5 28" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="linkedin-logo-blue-28"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <polygon class="st0" points="0 4.1 4.3 4.1 4.3 19.9 12.3 19.9 12.3 23.9 0 23.9"/> <path class="st0" d="m14.2 10.5h4.2v13.4h-4.2v-13.4zm2.1-6.7c1.3 0 2.4 1.1 2.4 2.4s-1.1 2.4-2.4 2.4-2.4-1.1-2.4-2.4 1.1-2.4 2.4-2.4"/> <polygon class="st0" points="35.7 4.1 39.9 4.1 39.9 15.9 44.6 10.5 49.7 10.5 44.2 16.7 49.6 23.9 44.3 23.9 39.9 17.3 39.9 17.3 39.9 23.9 35.7 23.9"/> <path class="st0" d="m20.7 10.5h4v1.8h0.1c0.8-1.4 2.3-2.2 3.9-2.2 4.2 0 5 2.8 5 6.4v7.3h-4.2v-6.5c0-1.6 0-3.6-2.2-3.6s-2.5 1.7-2.5 3.4v6.6h-4.1v-13.2z"/> <path class="st0" d="m58.4 15.6c0-1.4-1.1-2.5-2.4-2.5h-0.1c-1.5-0.1-2.8 1-2.9 2.5h5.4zm3.5 6c-1.4 1.7-3.5 2.7-5.7 2.7-4.2 0-7.5-2.8-7.5-7.1s3.3-7.1 7.5-7.1c3.9 0 6.3 2.8 6.3 7.1v1.3h-9.6c0.2 1.5 1.6 2.6 3.1 2.6 1.2 0 2.3-0.6 3-1.6l2.9 2.1z"/> <path class="st0" d="m71.2 13.7c-2.1 0-3.3 1.4-3.3 3.4s1.2 3.4 3.3 3.4 3.3-1.4 3.3-3.4-1.2-3.4-3.3-3.4m7.1 10.2h-3.8v-1.8h-0.1c-1 1.3-2.5 2.1-4.1 2.1-4 0-6.6-2.9-6.6-6.9 0-3.7 2.3-7.2 6.1-7.2 1.7 0 3.3 0.5 4.3 1.8h0.1v-7.8h4.2l-0.1 19.8z"/> <path class="st0" d="m108.4 0h-23.8c-1.1 0-2.1 0.9-2.1 2v24c0 1.1 0.9 2 2.1 2h23.9c1.1 0 2.1-0.9 2.1-2v-24c-0.1-1.1-1.1-2-2.2-2zm-17.6 23.9h-4.2v-13.4h4.2v13.4zm-2.1-15.2c-1.3 0-2.4-1.1-2.4-2.4s1.1-2.4 2.4-2.4 2.4 1.1 2.4 2.4-1 2.4-2.4 2.4zm17.7 15.2h-4.2v-6.5c0-1.6 0-3.6-2.2-3.6-2.1 0-2.5 1.7-2.5 3.4v6.6h-4.1v-13.3h4v1.8h0.1c0.8-1.4 2.3-2.2 3.9-2.2 4.2 0 5 2.8 5 6.4v7.4z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 134.2 34" version="1.1" viewBox="0 0 134.2 34" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="linkedin-logo-blue-34"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <polygon class="st0" points="0 5 5.2 5 5.2 24.1 15 24.1 15 29 0 29"/> <path class="st0" d="m17.3 12.7h5v16.3h-5v-16.3zm2.5-8c1.6 0 2.9 1.3 2.9 2.9s-1.3 2.9-2.9 2.9-2.9-1.3-2.9-2.9 1.3-2.9 2.9-2.9"/> <polygon class="st0" points="43.4 5 48.4 5 48.4 19.3 54.1 12.7 60.3 12.7 53.7 20.2 60.2 29 53.8 29 48.5 20.9 48.4 20.9 48.4 29 43.4 29"/> <path class="st0" d="m25.1 12.7h4.8v2.3h0.1c1-1.7 2.8-2.7 4.8-2.6 5.1 0 6 3.4 6 7.7v8.9h-5v-7.9c0-1.9 0-4.3-2.6-4.3s-3 2.1-3 4.2v8h-5v-16.3z"/> <path class="st0" d="m70.9 19c0-1.7-1.3-3.1-2.9-3.1h-0.1c-1.8-0.1-3.4 1.3-3.6 3.1h6.6zm4.3 7.2c-1.7 2.1-4.2 3.2-6.9 3.2-5 0-9.1-3.4-9.1-8.6s4-8.6 9.1-8.6c4.7 0 7.7 3.4 7.7 8.6v1.6h-11.7c0.3 1.9 1.9 3.2 3.8 3.2 1.5 0 2.8-0.8 3.6-2l3.5 2.6z"/> <path class="st0" d="m86.5 16.7c-2.5 0-4 1.7-4 4.1s1.5 4.1 4 4.1 4-1.7 4-4.1-1.5-4.1-4-4.1m8.6 12.3h-4.6v-2.2h-0.1c-1.2 1.6-3 2.5-5 2.6-4.8 0-8-3.5-8-8.4 0-4.5 2.8-8.7 7.5-8.7 2.1 0 4 0.6 5.2 2.2h0.1v-9.5h5l-0.1 24z"/> <path class="st0" d="m131.7 0h-29c-1.4 0-2.5 1.1-2.5 2.4v29.1c0 1.4 1.1 2.5 2.5 2.5h29c1.4 0 2.5-1.1 2.5-2.5v-29.1c-0.1-1.3-1.2-2.4-2.5-2.4zm-21.4 29h-5v-16.3h5v16.3zm-2.6-18.5c-1.6 0-2.9-1.3-2.9-2.9s1.3-2.9 2.9-2.9 2.9 1.3 2.9 2.9c0.1 1.6-1.2 2.9-2.9 2.9zm21.5 18.5h-5.1v-7.9c0-1.9 0-4.3-2.6-4.3s-3 2.1-3 4.2v8h-5v-16.3h4.8v2.3h0.1c1-1.7 2.8-2.7 4.8-2.6 5.1 0 6 3.4 6 7.7v8.9z"/> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg enable-background="new 0 0 189.4 48" version="1.1" viewBox="0 0 189.4 48" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"> <symbol id="linkedin-logo-blue-40"> <style type="text/css">.st0{fill:#0a66c2}</style> <title>LinkedIn logo</title> <polygon class="st0" points="0 7.1 7.4 7.1 7.4 34.1 21.1 34.1 21.1 40.9 0 40.9"/> <path class="st0" d="m24.4 18h7.1v22.9h-7.1v-22.9zm3.6-11.4c2.3 0 4.1 1.8 4.1 4.1s-1.8 4.1-4.1 4.1-4.1-1.8-4.1-4.1 1.8-4.1 4.1-4.1"/> <polygon class="st0" points="61.2 7.1 68.4 7.1 68.4 27.3 76.4 18 85.1 18 75.8 28.6 84.9 40.9 76 40.9 68.5 29.6 68.4 29.6 68.4 40.9 61.2 40.9"/> <path class="st0" d="m35.4 18h6.8v3.1h0.1c1.4-2.4 4-3.8 6.7-3.7 7.2 0 8.5 4.7 8.5 10.9v12.6h-7.1v-11.1c0-2.7 0-6.1-3.7-6.1s-4.3 2.9-4.3 5.9v11.4h-7.1v-23z"/> <path class="st0" d="m100.1 26.8c0.1-2.4-1.8-4.3-4.2-4.4h-0.2c-2.6-0.2-4.8 1.8-5 4.4h9.4zm6 10.1c-2.4 2.9-6 4.6-9.7 4.6-7.1 0-12.8-4.7-12.8-12.1s5.7-12.1 12.8-12.1c6.6 0 10.8 4.7 10.8 12.1v2.2h-16.5c0.4 2.6 2.7 4.5 5.4 4.5 2.1 0 4-1.1 5.1-2.8l4.9 3.6z"/> <path class="st0" d="m122.1 23.5c-3.6 0-5.7 2.4-5.7 5.8s2.1 5.8 5.7 5.8 5.7-2.4 5.7-5.8-2.2-5.8-5.7-5.8m12.2 17.4h-6.5v-3h-0.1c-1.7 2.2-4.3 3.6-7.1 3.6-6.8 0-11.3-4.9-11.3-11.9 0-6.4 4-12.3 10.5-12.3 2.9 0 5.7 0.8 7.3 3h0.1v-13.2h7.1v33.8z"/> <path class="st0" d="m185.9 0h-40.9c-1.9 0-3.5 1.5-3.5 3.5v41.1c0 1.9 1.6 3.5 3.5 3.5h40.9c1.9 0 3.5-1.5 3.6-3.5v-41.1c-0.1-2-1.7-3.5-3.6-3.5zm-30.2 40.9h-7.1v-22.9h7.1v22.9zm-3.6-26c-2.3 0-4.1-1.8-4.1-4.1s1.8-4.1 4.1-4.1 4.1 1.8 4.1 4.1c0 2.2-1.8 4.1-4.1 4.1zm30.2 26h-7.1v-11.1c0-2.7-0.1-6.1-3.7-6.1s-4.3 2.9-4.3 5.9v11.4h-7.1v-23h6.8v3.1h0.1c1.4-2.4 4-3.8 6.7-3.7 7.2 0 8.5 4.7 8.5 10.9l0.1 12.6z"/> </symbol> </svg> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" display="none"> <symbol id="linkedin-logo-lynda" viewBox="0 0 314 68"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g> <path d="M85.78,40 L101.32,40 L101.32,37.018 L89.266,37.018 L89.266,12.448 L85.78,12.448 L85.78,40 Z M112.192,40 L128.488,40 L128.488,37.018 L115.678,37.018 L115.678,27.022 L126.136,27.022 L126.136,24.04 L115.678,24.04 L115.678,15.388 L128.068,15.388 L128.068,12.448 L112.192,12.448 L112.192,40 Z M145.072,24.586 L143.77,28.786 L152.044,28.786 L150.742,24.586 C149.734,21.52 148.852,18.496 147.97,15.304 L147.802,15.304 C146.962,18.496 146.08,21.52 145.072,24.586 Z M136.672,40 L145.996,12.448 L149.944,12.448 L159.268,40 L155.53,40 L152.926,31.6 L142.888,31.6 L140.242,40 L136.672,40 Z M169.174,40 L169.174,12.448 L177.784,12.448 C183.412,12.448 187.444,14.464 187.444,20.176 C187.444,24.46 185.008,27.064 181.228,27.988 L188.242,40 L184.294,40 L177.658,28.366 L172.66,28.366 L172.66,40 L169.174,40 Z M172.66,25.51 L177.28,25.51 C181.564,25.51 183.958,23.746 183.958,20.176 C183.958,16.564 181.564,15.262 177.28,15.262 L172.66,15.262 L172.66,25.51 Z M199.072,40 L202.39,40 L202.39,25.594 C202.39,22.696 202.138,19.756 201.928,16.984 L202.096,16.984 L205.078,22.654 L215.074,40 L218.686,40 L218.686,12.448 L215.368,12.448 L215.368,26.686 C215.368,29.584 215.62,32.692 215.788,35.464 L215.62,35.464 L212.638,29.752 L202.684,12.448 L199.072,12.448 L199.072,40 Z M232.246,40 L235.732,40 L235.732,12.448 L232.246,12.448 L232.246,40 Z M249.292,40 L252.61,40 L252.61,25.594 C252.61,22.696 252.358,19.756 252.148,16.984 L252.316,16.984 L255.298,22.654 L265.294,40 L268.906,40 L268.906,12.448 L265.588,12.448 L265.588,26.686 C265.588,29.584 265.84,32.692 266.008,35.464 L265.84,35.464 L262.858,29.752 L252.904,12.448 L249.292,12.448 L249.292,40 Z M293.302,40.504 C296.998,40.504 300.022,39.16 301.786,37.312 L301.786,25.72 L292.756,25.72 L292.756,28.618 L298.594,28.618 L298.594,35.8 C297.502,36.808 295.612,37.438 293.638,37.438 C287.758,37.438 284.482,33.07 284.482,26.14 C284.482,19.294 288.052,15.01 293.596,15.01 C296.368,15.01 298.132,16.186 299.518,17.614 L301.45,15.346 C299.854,13.666 297.334,11.944 293.512,11.944 C286.204,11.944 280.87,17.362 280.87,26.224 C280.87,35.212 286.036,40.504 293.302,40.504 Z" id="Learning" fill-opacity="0.9" fill="#000000"></path> <path d="M189.192525,53.3237785 C189.037931,53.7975148 188.95069,54.2963234 188.95069,54.8604523 C188.95069,55.4239214 189.037931,55.9379055 189.192525,56.4169202 C189.34712,56.8959349 189.569711,57.2997324 189.860298,57.6540449 C190.150886,58.0083575 190.513959,58.2729372 190.925143,58.4675782 C191.336327,58.6615593 191.800753,58.7519519 192.333175,58.7519519 C193.364022,58.7519519 194.187031,58.3277006 194.820806,57.4448884 L195.832408,58.3976394 C195.454581,58.9116235 194.990155,59.3206994 194.423734,59.6545581 C193.857956,59.9739012 193.13694,60.1487482 192.245935,60.1487482 C191.52492,60.1487482 190.857147,60.024046 190.25737,59.7792603 C189.656952,59.5146805 189.144415,59.1458524 188.713345,58.6668377 C188.282917,58.187823 187.958332,57.6388695 187.716497,56.9856677 C187.479152,56.331806 187.358555,55.6238408 187.358555,54.8802463 C187.358555,54.1366519 187.474662,53.4286866 187.716497,52.7952788 C187.958332,52.1612111 188.282917,51.607639 188.713345,51.1339027 C189.144415,50.6595066 189.656952,50.2906785 190.25737,50.0208204 C190.857147,49.751622 191.52492,49.6117444 192.245935,49.6117444 C193.13694,49.6117444 193.857956,49.771416 194.423734,50.1059345 C194.976042,50.4450717 195.454581,50.869323 195.832408,51.3628533 L194.820806,52.3162641 C194.496862,51.8570434 194.133789,51.5225248 193.722605,51.3080899 C193.31078,51.0936549 192.846353,50.9887467 192.333175,50.9887467 C191.800753,50.9887467 191.336327,51.0784795 190.925143,51.2731205 C190.513959,51.4677614 190.150886,51.7323412 189.860298,52.0866537 C189.569711,52.4409662 189.34712,52.8500422 189.192525,53.3237785 L189.192525,53.3237785 Z M186.051876,58.148235 C186.274467,58.3778454 186.375819,58.6417653 186.375819,58.9611085 C186.375819,59.2804516 186.274467,59.5450313 186.051876,59.7746417 C185.829285,60.0035922 185.572696,60.1085004 185.262864,60.1085004 C184.953033,60.1085004 184.696444,60.0035922 184.473853,59.7746417 C184.251262,59.5450313 184.149909,59.2804516 184.149909,58.9611085 C184.149909,58.6417653 184.251262,58.3778454 184.473853,58.148235 C184.696444,57.9186247 184.953033,57.8137165 185.262864,57.8137165 C185.572696,57.8137165 185.829285,57.9186247 186.051876,58.148235 L186.051876,58.148235 Z M179.551834,57.479198 C179.329243,57.7635717 179.039297,57.9931821 178.676224,58.1330596 C178.298396,58.2729372 177.901966,58.3474946 177.490782,58.3474946 C176.977604,58.3474946 176.546535,58.2227924 176.188593,57.9582127 C175.830651,57.6942927 175.656171,57.3399802 175.656171,56.8609655 C175.656171,56.3667754 175.825519,55.9926689 176.188593,55.7280891 C176.551666,55.4641692 176.977604,55.339467 177.490782,55.339467 C177.901966,55.339467 178.298396,55.4094058 178.676224,55.553902 C179.05341,55.6937796 179.343997,55.9227301 179.551834,56.2071038 L179.551834,57.479198 Z M180.820025,50.4054837 C180.422954,50.1059345 179.963659,49.8914996 179.445991,49.7667974 C178.932813,49.6420952 178.40039,49.5721564 177.848724,49.5721564 C177.074467,49.5721564 176.319453,49.6968586 175.583684,49.9614384 C174.847915,50.2260181 174.175652,50.6146402 173.575234,51.1635937 L174.552838,52.9344965 C175.375847,52.1361387 176.319453,51.7475166 177.39841,51.7475166 C178.052071,51.7475166 178.564607,51.9071882 178.961679,52.2060775 C179.358751,52.5056266 179.547343,52.9298779 179.547343,53.4432022 L179.547343,54.8056889 C179.222758,54.396613 178.79233,54.0970639 178.245796,53.8872475 C177.698619,53.6728126 177.093711,53.5685642 176.445182,53.5685642 C176.04811,53.5685642 175.656171,53.6233276 175.244987,53.7427514 C174.833803,53.8674535 174.470729,54.0423005 174.146144,54.3068802 C173.822201,54.5708002 173.56048,54.9099373 173.337889,55.3143946 C173.130052,55.7386459 173.028699,56.2321762 173.028699,56.8160991 C173.028699,57.3795682 173.130052,57.8783769 173.337889,58.3026282 C173.546367,58.7268795 173.817069,59.0607382 174.146144,59.3305964 C174.470729,59.5945163 174.833803,59.8096111 175.244987,59.9488289 C175.656171,60.0887064 176.053242,60.1632638 176.445182,60.1632638 C177.098201,60.1632638 177.679375,60.0385616 178.231042,59.8294051 C178.763464,59.5997947 179.208646,59.2804516 179.551834,58.8766541 L179.551834,59.9191379 L182.126705,59.9191379 L182.126705,53.4286866 C182.126705,52.7048862 182.006108,52.1018291 181.768763,51.607639 C181.54104,51.0936549 181.217097,50.704373 180.820025,50.4054837 L180.820025,50.4054837 Z M221.298229,50.3507203 C221.757523,50.859426 222,51.6228144 222,52.6303288 L222,59.8993439 L220.489974,59.8993439 L220.489974,53.0743741 C220.489974,52.4356878 220.334737,51.9217037 220.058904,51.5528756 C219.768958,51.1833877 219.303891,50.9887467 218.655362,50.9491588 C218.142825,50.9491588 217.644401,51.1088303 217.165221,51.4281735 C216.686041,51.7475166 216.322968,52.0965507 216.066378,52.5056266 L216.066378,59.8788901 L214.556352,59.8788901 L214.556352,53.0545801 C214.556352,52.4158938 214.421001,51.9019098 214.145168,51.5330816 C213.869335,51.1635937 213.409399,50.9689528 212.75638,50.9689528 C212.262446,50.9689528 211.778776,51.1286243 211.299596,51.4479674 C210.820416,51.7673106 210.462474,52.1163447 210.186641,52.5254206 L210.186641,59.8841685 L208.676614,59.8841685 L208.676614,49.8215608 L210.186641,49.8215608 L210.186641,51.2935743 C210.293125,51.1134489 210.442588,50.9392618 210.651067,50.7446208 C210.854414,50.5499798 211.111003,50.3705143 211.386836,50.1956673 C211.676781,50.0162018 211.986613,49.8763242 212.311198,49.751622 C212.635142,49.6321982 212.998215,49.5774348 213.356157,49.5774348 C214.11117,49.5774348 214.692344,49.7569004 215.122772,50.1257285 C215.54871,50.4952165 215.824543,50.9392618 215.979138,51.4677614 C216.11513,51.2533265 216.303723,51.0237161 216.526314,50.7941058 C216.768149,50.5598768 217.024739,50.3652359 217.300572,50.1910487 C217.571273,50.0313771 217.90099,49.8914996 218.224934,49.7667974 C218.554009,49.6467138 218.897839,49.5919504 219.25578,49.5919504 C220.146144,49.5919504 220.833161,49.8367362 221.298229,50.3507203 L221.298229,50.3507203 Z M204.91117,56.3271874 C204.775819,56.8062021 204.553228,57.2099996 204.277395,57.5643122 C204.001562,57.9186247 203.657733,58.2029984 203.265793,58.412155 C202.869363,58.6272497 202.409427,58.7314981 201.877005,58.7314981 C201.344582,58.7314981 200.880156,58.6272497 200.468331,58.412155 C200.057147,58.19772 199.713959,57.9186247 199.438126,57.5643122 C199.161651,57.2099996 198.958946,56.7857483 198.803709,56.3271874 C198.668359,55.8481727 198.595872,55.3539826 198.595872,54.8406583 C198.595872,54.3266742 198.663227,53.8324841 198.803709,53.3739232 C198.93906,52.9147025 199.161651,52.4904512 199.438126,52.1361387 C199.713959,51.782486 200.057147,51.4981122 200.468331,51.2882959 C200.880156,51.0738609 201.344582,50.9689528 201.877005,50.9689528 C202.409427,50.9689528 202.873853,51.0738609 203.265793,51.2882959 C203.662864,51.5027308 204.001562,51.782486 204.277395,52.1361387 C204.553228,52.4904512 204.756575,52.8949085 204.91117,53.3739232 C205.047162,53.8324841 205.119649,54.3266742 205.119649,54.8406583 C205.114517,55.3744364 205.046521,55.8831421 204.91117,56.3271874 L204.91117,56.3271874 Z M205.419216,51.1088303 C205.003542,50.6298156 204.494854,50.2603277 203.889946,49.975954 C203.290169,49.6915802 202.622396,49.5523625 201.881495,49.5523625 C201.141236,49.5523625 200.473463,49.6915802 199.873044,49.975954 C199.273267,50.2603277 198.760089,50.6298156 198.343774,51.1088303 C197.928099,51.587845 197.608646,52.1361387 197.380923,52.7900004 C197.158332,53.4432022 197.05698,54.1168579 197.05698,54.8406583 C197.05698,55.583593 197.177576,56.272424 197.380923,56.9104505 C197.603514,57.5491368 197.928099,58.1132656 198.343774,58.5922803 C198.760089,59.071295 199.268136,59.4401232 199.873044,59.7244969 C200.473463,60.0088706 201.141236,60.1487482 201.881495,60.1487482 C202.622396,60.1487482 203.290169,60.0088706 203.889946,59.7244969 C204.490364,59.4401232 205.003542,59.071295 205.419216,58.5922803 C205.835532,58.1132656 206.160117,57.5643122 206.382708,56.9104505 C206.605299,56.272424 206.706652,55.583593 206.706652,54.8406583 C206.706652,54.1168579 206.586055,53.4234082 206.382708,52.7900004 C206.160117,52.1361387 205.835532,51.587845 205.419216,51.1088303 L205.419216,51.1088303 Z M158.432631,50.4754225 C158.9503,51.0540669 159.206889,51.831971 159.206889,52.8249698 L159.206889,59.9191379 L156.632018,59.9191379 L156.632018,53.8377625 C156.632018,53.1291375 156.477423,52.6356072 156.152838,52.3710275 C155.828894,52.1018291 155.37858,51.9619515 154.832046,51.9619515 C154.313736,51.9619515 153.868554,52.0813753 153.491368,52.3307797 C153.113541,52.580184 152.823595,52.8645578 152.601004,53.1641069 L152.601004,59.9191379 L150.026133,59.9191379 L150.026133,49.8565302 L152.601004,49.8565302 L152.601004,51.1583153 C152.910194,50.7696932 153.356017,50.4153807 153.94104,50.0808621 C154.522214,49.7470034 155.223985,49.5873318 156.032241,49.5873318 C157.111198,49.5873318 157.919453,49.8717056 158.432631,50.4754225 L158.432631,50.4754225 Z M132.884702,57.297514 L138.561093,57.2951138 L138.561093,59.9138595 L130,59.9138595 L130,46.0151754 L132.884702,46.0151754 L132.884702,57.297514 Z M146.009232,49.8367362 L148.820806,49.8367362 L144.223372,61.5455445 C143.86543,62.4982955 143.367006,63.1369818 142.733231,63.4708405 C142.098815,63.805359 141.363046,63.980206 140.521434,64 C140.366197,64 140.16285,64 139.887017,63.9650306 C139.611184,63.9300612 139.403347,63.8950918 139.233998,63.8601224 L139.611184,61.4703273 C139.717668,61.5257505 139.853661,61.5607199 140.008255,61.5950295 C140.16285,61.6102049 140.298843,61.6299989 140.419439,61.6299989 C140.763269,61.6299989 141.039102,61.5752355 141.261693,61.4703273 C141.484284,61.366079 141.653633,61.171438 141.774871,60.8870643 L142.132813,60.0385616 L138.1544,49.8367362 L140.898619,49.8367362 L143.454246,56.8411715 L146.009232,49.8367362 Z M168.576238,56.6267366 C168.334402,56.9803893 168.024571,57.244969 167.612746,57.459404 C167.201562,57.6738389 166.771134,57.7787471 166.345196,57.7787471 C165.986613,57.7787471 165.643425,57.7088083 165.348348,57.5643122 C165.038516,57.4244346 164.781927,57.2297936 164.57409,56.9605953 C164.350858,56.6960155 164.196263,56.3971262 164.060912,56.0230197 C163.939674,55.6535318 163.872319,55.2642498 163.872319,54.8353799 C163.872319,53.9525677 164.09491,53.2439427 164.559336,52.715443 C165.023762,52.1664895 165.604295,51.9019098 166.345196,51.9019098 C166.775624,51.9019098 167.201562,52.0068179 167.612746,52.2212529 C168.024571,52.4356878 168.348515,52.715443 168.576238,53.0545801 L168.576238,56.6267366 Z M168.556993,51.1088303 C168.159922,50.5948462 167.699986,50.2055643 167.182318,49.9614384 C166.66914,49.6968586 166.117473,49.5721564 165.53694,49.5721564 C164.917278,49.5721564 164.336745,49.6968586 163.804323,49.9409846 C163.271901,50.1910487 162.807475,50.5447014 162.429647,51.0039221 C162.052461,51.4631428 161.74263,52.0114365 161.520039,52.6652982 C161.297448,53.3185001 161.195454,54.0620945 161.195454,54.8756277 C161.195454,55.7082952 161.316692,56.467065 161.520039,57.1202669 C161.74263,57.7741285 162.052461,58.342876 162.429647,58.7816429 C162.807475,59.2256882 163.271901,59.5800007 163.804323,59.8096111 C164.336745,60.0385616 164.902524,60.1632638 165.522187,60.1632638 C166.107851,60.1632638 166.674271,60.0385616 167.186808,59.7746417 C167.699986,59.5100619 168.1503,59.12078 168.54224,58.6272497 L168.54224,59.9191379 L171.145977,59.8993439 L171.145977,46 L168.556993,46 L168.556993,51.1088303 Z" id="Lynda.com" fill="#000000"></path> <path d="M86.368,60 L88.624,60 L89.888,54.496 C90.064,53.68 90.224,52.88 90.368,52.08 L90.432,52.08 C90.56,52.88 90.72,53.68 90.896,54.496 L92.192,60 L94.496,60 L96.496,49.536 L94.72,49.536 L93.808,54.816 C93.648,55.92 93.472,57.04 93.312,58.16 L93.248,58.16 C93.008,57.04 92.784,55.904 92.544,54.816 L91.264,49.536 L89.648,49.536 L88.368,54.816 C88.128,55.92 87.904,57.056 87.68,58.16 L87.616,58.16 C87.456,57.056 87.28,55.936 87.104,54.816 L86.192,49.536 L84.288,49.536 L86.368,60 Z M99.328,60 L101.184,60 L101.184,49.536 L99.328,49.536 L99.328,60 Z M107.152,60 L109.008,60 L109.008,51.104 L112.032,51.104 L112.032,49.536 L104.128,49.536 L104.128,51.104 L107.152,51.104 L107.152,60 Z M114.976,60 L116.832,60 L116.832,55.36 L121.072,55.36 L121.072,60 L122.928,60 L122.928,49.536 L121.072,49.536 L121.072,53.744 L116.832,53.744 L116.832,49.536 L114.976,49.536 L114.976,60 Z" id="with" fill-opacity="0.9" fill="#000000"></path> <path d="M233.504,60.192 C234.848,60.192 235.952,59.648 236.8,58.672 L235.808,57.504 C235.216,58.144 234.496,58.576 233.568,58.576 C231.808,58.576 230.688,57.136 230.688,54.752 C230.688,52.4 231.904,50.96 233.616,50.96 C234.432,50.96 235.056,51.328 235.6,51.872 L236.592,50.672 C235.936,49.968 234.88,49.344 233.568,49.344 C230.928,49.344 228.784,51.376 228.784,54.8 C228.784,58.272 230.864,60.192 233.504,60.192 Z M243.28,60.192 C240.56,60.192 238.672,58.112 238.672,54.72 C238.672,51.344 240.56,49.344 243.28,49.344 C246.016,49.344 247.904,51.344 247.904,54.72 C247.904,58.112 246.016,60.192 243.28,60.192 Z M243.28,58.576 C244.928,58.576 245.984,57.072 245.984,54.72 C245.984,52.384 244.928,50.96 243.28,50.96 C241.632,50.96 240.576,52.384 240.576,54.72 C240.576,57.072 241.632,58.576 243.28,58.576 Z M251.2,60 L252.976,60 L252.976,55.424 C252.976,54.256 252.816,52.992 252.736,51.888 L252.8,51.888 L253.872,54.112 L257.136,60 L259.04,60 L259.04,49.536 L257.264,49.536 L257.264,54.08 C257.264,55.248 257.424,56.576 257.504,57.648 L257.44,57.648 L256.368,55.424 L253.104,49.536 L251.2,49.536 L251.2,60 Z M265.008,60 L266.864,60 L266.864,51.104 L269.888,51.104 L269.888,49.536 L261.984,49.536 L261.984,51.104 L265.008,51.104 L265.008,60 Z M272.832,60 L279.296,60 L279.296,58.432 L274.688,58.432 L274.688,55.344 L278.448,55.344 L278.448,53.776 L274.688,53.776 L274.688,51.104 L279.136,51.104 L279.136,49.536 L272.832,49.536 L272.832,60 Z M282.64,60 L284.416,60 L284.416,55.424 C284.416,54.256 284.256,52.992 284.176,51.888 L284.24,51.888 L285.312,54.112 L288.576,60 L290.48,60 L290.48,49.536 L288.704,49.536 L288.704,54.08 C288.704,55.248 288.864,56.576 288.944,57.648 L288.88,57.648 L287.808,55.424 L284.544,49.536 L282.64,49.536 L282.64,60 Z M296.448,60 L298.304,60 L298.304,51.104 L301.328,51.104 L301.328,49.536 L293.424,49.536 L293.424,51.104 L296.448,51.104 L296.448,60 Z" id="Content" fill-opacity="0.9" fill="#000000"></path> <g id="[in]-34-copy-7"> <path d="M5.6,68 L62.4,68 C65.492,68 68,65.492 68,62.4 L68,5.6 C68,2.508 65.492,0 62.4,0 L5.6,0 C2.508,0 0,2.508 0,5.6 L0,62.4 C0,65.492 2.508,68 5.6,68" id="Background" fill="#0077B5"></path> <path d="M26,26 L35.5,26 L35.5,30.782 C36.774,28.228 40.484,25.5 45.39,25.5 C54.794,25.5 58,29.75 58,39.844 L58,58 L48,58 L48,41.968 C48,36.656 46.962,33.75 43.084,33.75 C37.842,33.75 36,37.734 36,41.968 L36,58 L26,58 L26,26 Z" id="n" fill="#FFFFFF"></path> <path d="M10,58 L10,26 L20,26 L20,58 L10,58 Z M21.1,15 C21.1,18.368 18.368,21.1 15,21.1 C11.632,21.1 8.9,18.368 8.9,15 C8.9,11.63 11.632,8.9 15,8.9 C18.368,8.9 21.1,11.63 21.1,15 Z" id="i" fill="#FFFFFF"></path> </g> </g> </g> </symbol> </svg> <?xml version="1.0" encoding="UTF-8"?> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" display="none"> <symbol id="linkedin-logo-lynda-blue" viewBox="0 0 164 34"> <title>LinkedIn logo</title> <g fill="none" fill-rule="evenodd"> <path d="m53.462 17.452v1.5485h-7.7235v-13.614h1.8335v12.065h5.89zm14.231 0.0475l-0.0095 1.501h-8.3885v-13.614h8.3885v1.501h-6.5455v4.522h5.301v1.444h-5.301v4.6455h6.555zm13.604-3.553l-2.1375-5.5385c-0.063334-0.16467-0.12983-0.35625-0.1995-0.57475s-0.13617-0.45125-0.1995-0.69825c-0.133 0.513-0.26917 0.9405-0.4085 1.2825l-2.1375 5.529h5.0825zm3.838 5.054h-1.425c-0.16467 0-0.29767-0.041166-0.399-0.1235s-0.17733-0.18683-0.228-0.3135l-1.273-3.287h-6.1085l-1.273 3.287c-0.038 0.114-0.11083 0.21533-0.2185 0.304s-0.24067 0.133-0.399 0.133h-1.425l5.4435-13.614h1.862l5.4435 13.614zm9.367-7.0205c0.532 0 1.0022-0.064916 1.4108-0.19475 0.4085-0.12983 0.7505-0.3135 1.026-0.551 0.2755-0.2375 0.48292-0.52092 0.62225-0.85025 0.13933-0.32934 0.209-0.6935 0.209-1.0925 0-0.81067-0.266-1.4218-0.798-1.8335-0.532-0.41167-1.33-0.6175-2.394-0.6175h-2.014v5.1395h1.938zm6.289 7.0205h-1.634c-0.33567 0-0.58267-0.12983-0.741-0.3895l-3.534-4.864c-0.10767-0.152-0.22325-0.26125-0.34675-0.32775-0.1235-0.0665-0.31508-0.09975-0.57475-0.09975h-1.3965v5.681h-1.8335v-13.614h3.8475c0.86134 0 1.6055 0.087082 2.2325 0.26125 0.627 0.17417 1.1447 0.42592 1.5532 0.75525 0.4085 0.32933 0.71092 0.72675 0.90725 1.1922 0.19633 0.4655 0.2945 0.98641 0.2945 1.5628 0 0.48134-0.075999 0.931-0.228 1.349-0.152 0.418-0.37208 0.79325-0.66025 1.1258-0.28817 0.3325-0.63966 0.61592-1.0545 0.85025-0.41484 0.23433-0.88508 0.41167-1.4108 0.532 0.23433 0.133 0.437 0.32617 0.608 0.5795l3.971 5.4055zm16.672-13.614v13.614h-0.9215c-0.14567 0-0.26758-0.025333-0.36575-0.076s-0.19475-0.13617-0.28975-0.2565l-7.8755-10.26c0.012667 0.15833 0.022166 0.3135 0.0285 0.4655 0.006333 0.152 0.0095 0.2945 0.0095 0.4275v9.6995h-1.615v-13.614h0.95c0.082334 0 0.152 0.00475 0.209 0.01425s0.10767 0.025333 0.152 0.0475c0.044333 0.022167 0.088666 0.053833 0.133 0.095 0.044333 0.041167 0.091833 0.093416 0.1425 0.15675l7.8755 10.25c-0.012667-0.16467-0.02375-0.32458-0.03325-0.47975s-0.01425-0.30242-0.01425-0.44175v-9.6425h1.615zm9.12 13.614h-1.843v-13.614h1.843v13.614zm18.306-13.614v13.614h-0.9215c-0.14567 0-0.26758-0.025333-0.36575-0.076s-0.19475-0.13617-0.28975-0.2565l-7.8755-10.26c0.012666 0.15833 0.022166 0.3135 0.0285 0.4655 0.006333 0.152 0.0095 0.2945 0.0095 0.4275v9.6995h-1.615v-13.614h0.95c0.082333 0 0.152 0.00475 0.209 0.01425 0.057 0.0095 0.10767 0.025333 0.152 0.0475 0.044333 0.022167 0.088666 0.053833 0.133 0.095 0.044333 0.041167 0.091833 0.093416 0.1425 0.15675l7.8755 10.25c-0.012667-0.16467-0.02375-0.32458-0.03325-0.47975s-0.01425-0.30242-0.01425-0.44175v-9.6425h1.615zm18.335 7.068v5.225c-0.684 0.494-1.4139 0.86292-2.1898 1.1068-0.77584 0.24383-1.6261 0.36575-2.5508 0.36575-1.0957 0-2.0837-0.16942-2.964-0.50825-0.88034-0.33884-1.6324-0.81383-2.2562-1.425-0.62384-0.61117-1.1036-1.3442-1.4392-2.1992-0.33567-0.855-0.5035-1.7955-0.5035-2.8215 0-1.0387 0.16308-1.9855 0.48925-2.8405 0.32617-0.855 0.79008-1.5881 1.3918-2.1992 0.60167-0.61117 1.3332-1.0846 2.1945-1.4202 0.86134-0.33567 1.824-0.5035 2.888-0.5035 0.53834 0 1.0387 0.039583 1.501 0.11875 0.46234 0.079167 0.88983 0.19317 1.2825 0.342 0.39267 0.14883 0.75683 0.32933 1.0925 0.5415 0.33567 0.21217 0.64916 0.45125 0.9405 0.71725l-0.5225 0.836c-0.082334 0.12667-0.18842 0.20742-0.31825 0.24225s-0.27392 0.0047505-0.43225-0.09025c-0.152-0.088667-0.32617-0.19633-0.5225-0.323-0.19634-0.12667-0.43542-0.24858-0.71725-0.36575-0.28184-0.11717-0.61433-0.21692-0.9975-0.29925-0.38317-0.082334-0.83758-0.1235-1.3632-0.1235-0.76634 0-1.4598 0.12508-2.0805 0.37525-0.62067 0.25017-1.1495 0.608-1.5865 1.0735-0.437 0.4655-0.77267 1.0292-1.007 1.691-0.23434 0.66184-0.3515 1.4044-0.3515 2.2278 0 0.855 0.12192 1.6197 0.36575 2.2942 0.24383 0.6745 0.59216 1.2477 1.045 1.7195 0.45284 0.47184 1.0022 0.83125 1.6482 1.0782 0.646 0.247 1.3712 0.3705 2.1755 0.3705 0.63334 0 1.1954-0.071249 1.6862-0.21375 0.49084-0.1425 0.97058-0.34042 1.4392-0.59375v-2.9925h-2.1185c-0.12033 0-0.21692-0.034833-0.28975-0.1045-0.072834-0.069667-0.10925-0.15517-0.10925-0.2565v-1.045h4.18z" fill="#000" fill-opacity=".9"/> <path d="m2.8 34h28.4c1.546 0 2.8-1.254 2.8-2.8v-28.4c0-1.546-1.254-2.8-2.8-2.8h-28.4c-1.546 0-2.8 1.254-2.8 2.8v28.4c0 1.546 1.254 2.8 2.8 2.8" fill="#0A66C2"/> <path d="m13 13h4.75v2.391c0.637-1.277 2.492-2.641 4.945-2.641 4.702 0 6.305 2.125 6.305 7.172v9.078h-5v-8.016c0-2.656-0.519-4.109-2.458-4.109-2.621 0-3.542 1.992-3.542 4.109v8.016h-5v-16z" fill="#fff"/> <path d="m5 29v-16h5v16h-5zm5.55-21.5c0 1.684-1.366 3.05-3.05 3.05s-3.05-1.366-3.05-3.05c0-1.685 1.366-3.05 3.05-3.05s3.05 1.365 3.05 3.05z" fill="#fff"/> <path d="m52.74 24.6l-1.68 5.4h-0.79125l-1.2675-3.8775c-0.015-0.0425-0.029375-0.08875-0.043125-0.13875s-0.026875-0.10375-0.039375-0.16125c-0.0125 0.0575-0.025625 0.11125-0.039375 0.16125s-0.028125 0.09625-0.043125 0.13875l-1.2788 3.8775h-0.79125l-1.68-5.4h0.735c0.075 0 0.13812 0.018125 0.18938 0.054375s0.085625 0.085625 0.10312 0.14812l1.0125 3.4612c0.02 0.075 0.03875 0.15625 0.05625 0.24375s0.035 0.17875 0.0525 0.27375c0.0175-0.095 0.036875-0.18687 0.058125-0.27562s0.044375-0.16937 0.069375-0.24188l1.1588-3.4612c0.0175-0.05 0.0525-0.09625 0.105-0.13875s0.115-0.06375 0.1875-0.06375h0.255c0.0775 0 0.14 0.019375 0.1875 0.058125s0.08375 0.086875 0.10875 0.14438l1.155 3.4612c0.025 0.0725 0.048125 0.15062 0.069375 0.23438s0.040625 0.17187 0.058125 0.26438c0.0175-0.0925 0.034375-0.18062 0.050625-0.26438s0.034375-0.16187 0.054375-0.23438l1.0088-3.4612c0.015-0.055 0.049375-0.1025 0.10312-0.1425s0.11687-0.06 0.18938-0.06h0.68625zm1.7788 5.4h-0.88125v-5.4h0.88125v5.4zm5.1688-4.6688h-1.6838v4.6688h-0.87375v-4.6688h-1.6875v-0.73125h4.245v0.73125zm5.39-0.73125v5.4h-0.8775v-2.4038h-2.7112v2.4038h-0.88125v-5.4h0.88125v2.3625h2.7112v-2.3625h0.8775zm8.197 4.2345v1.1655h-4.4468v-7.5915h1.4122v6.426h3.0345zm4.9212-4.221l-2.9348 6.867c-0.0385 0.091-0.088375 0.16012-0.14962 0.20738s-0.15487 0.070875-0.28088 0.070875h-0.966l1.008-2.163-2.1788-4.9822h1.1392c0.1015 0 0.18112 0.0245 0.23888 0.0735s0.10062 0.105 0.12862 0.168l1.1445 2.793c0.0385 0.0945 0.070875 0.189 0.097125 0.2835s0.051625 0.19075 0.076125 0.28875c0.0315-0.098 0.063-0.19512 0.0945-0.29138 0.0315-0.09625 0.0665-0.19162 0.105-0.28612l1.0815-2.7878c0.028-0.07 0.074375-0.12775 0.13912-0.17325s0.13737-0.06825 0.21788-0.06825h1.0395zm2.0285 0.6615c0.1085-0.1085 0.22312-0.20912 0.34388-0.30188s0.2485-0.1715 0.38325-0.23625 0.27912-0.1155 0.43312-0.15225 0.322-0.055125 0.504-0.055125c0.294 0 0.55475 0.049874 0.78225 0.14962 0.2275 0.09975 0.41737 0.23975 0.56962 0.42 0.15225 0.18025 0.26775 0.3955 0.3465 0.64575s0.11812 0.52587 0.11812 0.82688v3.4282h-1.2968v-3.4282c0-0.329-0.075249-0.58362-0.22575-0.76388-0.1505-0.18025-0.37975-0.27038-0.68775-0.27038-0.224 0-0.434 0.05075-0.63 0.15225s-0.3815 0.23975-0.5565 0.41475v3.8955h-1.2968v-5.3865h0.79275c0.168 0 0.27825 0.078749 0.33075 0.23625l0.08925 0.42525zm8.2602 0.714c-0.147-0.1785-0.30712-0.3045-0.48038-0.378s-0.35962-0.11025-0.55912-0.11025c-0.196 0-0.37275 0.03675-0.53025 0.11025s-0.29225 0.18462-0.40425 0.33338c-0.112 0.14875-0.19775 0.33775-0.25725 0.567s-0.08925 0.49962-0.08925 0.81112c0 0.315 0.025375 0.58187 0.076125 0.80062 0.05075 0.21875 0.12337 0.39725 0.21788 0.5355s0.21 0.238 0.3465 0.29925 0.28875 0.091875 0.45675 0.091875c0.2695 0 0.49875-0.055999 0.68775-0.168 0.189-0.112 0.3675-0.27125 0.5355-0.47775v-2.415zm1.2968-3.7905v7.8015h-0.79275c-0.1715 0-0.28-0.078749-0.3255-0.23625l-0.11025-0.51975c-0.217 0.2485-0.46637 0.44975-0.74812 0.60375s-0.60987 0.231-0.98438 0.231c-0.294 0-0.5635-0.061249-0.8085-0.18375s-0.45587-0.30012-0.63262-0.53288-0.31325-0.52062-0.4095-0.86362-0.14438-0.735-0.14438-1.176c0-0.399 0.05425-0.77 0.16275-1.113 0.1085-0.343 0.26425-0.6405 0.46725-0.8925s0.44625-0.44887 0.72975-0.59062 0.602-0.21262 0.9555-0.21262c0.301 0 0.55825 0.04725 0.77175 0.14175s0.40425 0.22225 0.57225 0.38325v-2.8402h1.2968zm4.2965 5.502c-0.3745 0.0175-0.6895 0.049875-0.945 0.097125s-0.46025 0.10762-0.61425 0.18112-0.26425 0.15925-0.33075 0.25725-0.09975 0.20475-0.09975 0.32025c0 0.2275 0.067374 0.39025 0.20212 0.48825s0.31062 0.147 0.52762 0.147c0.266 0 0.49612-0.048124 0.69038-0.14438s0.38412-0.24237 0.56962-0.43838v-0.90825zm-2.9715-2.3362c0.6195-0.567 1.365-0.8505 2.2365-0.8505 0.315 0 0.59675 0.051624 0.84525 0.15488 0.2485 0.10325 0.4585 0.24675 0.63 0.4305 0.1715 0.18375 0.30187 0.40337 0.39112 0.65888 0.08925 0.2555 0.13388 0.5355 0.13388 0.84v3.402h-0.588c-0.1225 0-0.217-0.018375-0.2835-0.055125s-0.119-0.11112-0.1575-0.22312l-0.1155-0.3885c-0.1365 0.1225-0.2695 0.23012-0.399 0.32288-0.1295 0.09275-0.26425 0.17062-0.40425 0.23362s-0.28962 0.11112-0.44888 0.14438-0.33512 0.049875-0.52762 0.049875c-0.2275 0-0.4375-0.030625-0.63-0.091875-0.1925-0.06125-0.35875-0.15312-0.49875-0.27562s-0.2485-0.27475-0.3255-0.45675-0.1155-0.39375-0.1155-0.63525c0-0.1365 0.02275-0.27212 0.06825-0.40688s0.11987-0.26337 0.22312-0.38588 0.23712-0.238 0.40162-0.3465 0.36662-0.203 0.60638-0.2835 0.51887-0.14612 0.83738-0.19688 0.6825-0.081375 1.092-0.091875v-0.315c0-0.3605-0.076999-0.62737-0.231-0.80062s-0.37625-0.25988-0.66675-0.25988c-0.21 0-0.38412 0.0245-0.52238 0.0735s-0.25987 0.10412-0.36488 0.16538-0.20037 0.11637-0.28612 0.16538-0.18112 0.0735-0.28612 0.0735c-0.091 0-0.168-0.023625-0.231-0.070875s-0.11375-0.10237-0.15225-0.16538l-0.231-0.41475zm5.4358 3.9218c0-0.1085 0.020125-0.21175 0.060375-0.30975s0.095375-0.182 0.16538-0.252c0.07-0.07 0.154-0.126 0.252-0.168s0.203-0.063 0.315-0.063c0.112 0 0.21612 0.021 0.31238 0.063s0.18025 0.098 0.252 0.168c0.07175 0.07 0.12862 0.154 0.17062 0.252s0.063 0.20125 0.063 0.30975c0 0.112-0.021 0.21612-0.063 0.31238s-0.098875 0.17937-0.17062 0.24938c-0.07175 0.07-0.15575 0.12512-0.252 0.16538s-0.20037 0.060375-0.31238 0.060375c-0.112 0-0.217-0.020125-0.315-0.060375s-0.182-0.095375-0.252-0.16538c-0.07-0.07-0.12512-0.15312-0.16538-0.24938s-0.060375-0.20037-0.060375-0.31238zm6.6538-3.6592c-0.028 0.0385-0.056 0.06825-0.084 0.08925s-0.0665 0.0315-0.1155 0.0315c-0.0525 0-0.11025-0.021875-0.17325-0.065625s-0.14088-0.091875-0.23362-0.14438-0.2065-0.10062-0.34125-0.14438-0.30012-0.065625-0.49612-0.065625c-0.2625 0-0.4935 0.046374-0.693 0.13912s-0.36662 0.22662-0.50138 0.40162-0.23625 0.38675-0.3045 0.63525-0.10238 0.52675-0.10238 0.83475c0 0.322 0.03675 0.60812 0.11025 0.85838s0.17762 0.46025 0.31238 0.63 0.2975 0.29925 0.48825 0.3885 0.40512 0.13388 0.64312 0.13388c0.2275 0 0.41475-0.027125 0.56175-0.081375s0.26862-0.11462 0.36488-0.18112c0.096251-0.0665 0.17675-0.12687 0.2415-0.18112s0.12862-0.081375 0.19162-0.081375c0.077 0 0.1365 0.02975 0.1785 0.08925l0.2625 0.34125c-0.1155 0.1435-0.24675 0.266-0.39375 0.3675s-0.30537 0.18637-0.47512 0.25462-0.34737 0.11812-0.53288 0.14962-0.3745 0.04725-0.567 0.04725c-0.3325 0-0.64137-0.061249-0.92662-0.18375s-0.53287-0.30012-0.74288-0.53288-0.3745-0.51887-0.4935-0.85838-0.1785-0.72625-0.1785-1.1602c0-0.3955 0.055124-0.76125 0.16538-1.0972 0.11025-0.336 0.27125-0.62562 0.483-0.86888s0.4725-0.43312 0.78225-0.56962 0.66587-0.20475 1.0684-0.20475c0.3745 0 0.70437 0.060374 0.98962 0.18112s0.53812 0.29137 0.75862 0.51188l-0.24675 0.336zm3.6298-1.029c0.3885 0 0.7385 0.064749 1.05 0.19425s0.5775 0.31325 0.798 0.55125 0.38937 0.52587 0.50662 0.86362 0.17588 0.71487 0.17588 1.1314c0 0.42-0.058624 0.798-0.17588 1.134s-0.28612 0.623-0.50662 0.861-0.4865 0.42087-0.798 0.54862-0.6615 0.19162-1.05 0.19162c-0.392 0-0.74462-0.063874-1.0579-0.19162s-0.58012-0.31062-0.80062-0.54862-0.38937-0.525-0.50662-0.861-0.17588-0.714-0.17588-1.134c0-0.4165 0.058624-0.79362 0.17588-1.1314s0.28612-0.62562 0.50662-0.86362 0.48737-0.42175 0.80062-0.55125 0.66587-0.19425 1.0579-0.19425zm0 4.746c0.525 0 0.917-0.17587 1.176-0.52762s0.3885-0.84262 0.3885-1.4726c0-0.6335-0.1295-1.127-0.3885-1.4805s-0.651-0.53025-1.176-0.53025c-0.266 0-0.49787 0.0455-0.69562 0.1365s-0.36225 0.22225-0.4935 0.39375-0.22925 0.38237-0.294 0.63262-0.097125 0.53287-0.097125 0.84788c0 0.63 0.13037 1.1209 0.39112 1.4726s0.65712 0.52762 1.1891 0.52762zm3.8818 0.65625v-5.3182h0.56175c0.133 0 0.21525 0.064749 0.24675 0.19425l0.06825 0.546c0.196-0.2415 0.4165-0.43925 0.6615-0.59325s0.5285-0.231 0.8505-0.231c0.357 0 0.64662 0.099749 0.86888 0.29925s0.38238 0.469 0.48038 0.8085c0.077-0.1925 0.17587-0.35875 0.29662-0.49875s0.25637-0.2555 0.40688-0.3465 0.31062-0.1575 0.48038-0.1995 0.34212-0.063 0.51712-0.063c0.28 0 0.52937 0.044625 0.74812 0.13388s0.40425 0.21962 0.5565 0.39112 0.26862 0.38237 0.34912 0.63262 0.12075 0.53637 0.12075 0.85838v3.3862h-0.93975v-3.3862c0-0.4165-0.090999-0.73237-0.273-0.94762s-0.4445-0.32288-0.7875-0.32288c-0.154 0-0.30012 0.027125-0.43838 0.081375s-0.25987 0.13387-0.36488 0.23888-0.18812 0.23712-0.24938 0.39638-0.091875 0.34387-0.091875 0.55388v3.3862h-0.93975v-3.3862c0-0.427-0.085749-0.7455-0.25725-0.9555s-0.42175-0.315-0.75075-0.315c-0.231 0-0.4445 0.062124-0.6405 0.18638s-0.37625 0.29312-0.54075 0.50662v3.9638h-0.93975zm14.547-1.2038c0.0475 0 0.08875 0.01875 0.12375 0.05625l0.34875 0.37875c-0.22 0.265-0.49 0.46937-0.81 0.61312s-0.7025 0.21562-1.1475 0.21562c-0.395 0-0.75187-0.068124-1.0706-0.20438s-0.59062-0.32625-0.81562-0.57-0.39812-0.53437-0.51938-0.87188-0.18188-0.70875-0.18188-1.1138 0.064374-0.77687 0.19312-1.1156 0.31-0.63 0.54375-0.87375 0.51375-0.43312 0.84-0.56812 0.68562-0.2025 1.0781-0.2025c0.39 0 0.73437 0.063124 1.0331 0.18938 0.29875 0.12625 0.55812 0.29437 0.77812 0.50438l-0.28875 0.40875c-0.02 0.0275-0.04375 0.05125-0.07125 0.07125s-0.065 0.03-0.1125 0.03c-0.05 0-0.10688-0.023125-0.17062-0.069375s-0.145-0.0975-0.24375-0.15375c-0.09875-0.05625-0.2225-0.1075-0.37125-0.15375s-0.33437-0.069375-0.55688-0.069375c-0.2575 0-0.49375 0.045-0.70875 0.135s-0.4 0.22125-0.555 0.39375-0.27562 0.3825-0.36188 0.63-0.12938 0.52875-0.12938 0.84375c0 0.3175 0.045 0.60062 0.135 0.84938s0.21375 0.45875 0.37125 0.63 0.3425 0.30187 0.555 0.39188c0.2125 0.09 0.44125 0.135 0.68625 0.135 0.15 0 0.28437-0.0081249 0.40312-0.024375s0.22812-0.0425 0.32812-0.07875c0.1-0.03625 0.19438-0.081875 0.28312-0.13688s0.17688-0.1225 0.26438-0.2025c0.05-0.045 0.1-0.0675 0.15-0.0675zm6.3688-1.4962c0 0.4-0.064999 0.76875-0.195 1.1062s-0.31312 0.62812-0.54938 0.87188-0.52 0.43437-0.85125 0.57188-0.69937 0.20625-1.1044 0.20625c-0.4025 0-0.76937-0.068749-1.1006-0.20625s-0.61562-0.32812-0.85312-0.57188-0.42125-0.53437-0.55125-0.87188-0.195-0.70625-0.195-1.1062 0.064999-0.76875 0.195-1.1062 0.31375-0.62875 0.55125-0.87375 0.52187-0.43625 0.85312-0.57375 0.69812-0.20625 1.1006-0.20625c0.405 0 0.77312 0.068749 1.1044 0.20625s0.615 0.32875 0.85125 0.57375 0.41937 0.53625 0.54938 0.87375 0.195 0.70625 0.195 1.1062zm-0.89625 0c0-0.31-0.041875-0.58875-0.12562-0.83625s-0.20375-0.4575-0.36-0.63-0.34562-0.305-0.56812-0.3975-0.4725-0.13875-0.75-0.13875c-0.275 0-0.52375 0.04625-0.74625 0.13875s-0.4125 0.225-0.57 0.3975-0.27875 0.3825-0.36375 0.63-0.1275 0.52625-0.1275 0.83625c0 0.3125 0.0425 0.5925 0.1275 0.84s0.20625 0.45687 0.36375 0.62812 0.3475 0.3025 0.57 0.39375 0.47125 0.13688 0.74625 0.13688c0.2775 0 0.5275-0.045624 0.75-0.13688s0.41187-0.2225 0.56812-0.39375 0.27625-0.38062 0.36-0.62812 0.12562-0.5275 0.12562-0.84zm6.4962-2.7v5.4h-0.44625c-0.0675 0-0.125-0.011875-0.1725-0.035625s-0.0925-0.063125-0.135-0.11812l-2.9662-3.81c0.0075 0.0725 0.013125 0.14437 0.016875 0.21562s0.005625 0.13687 0.005625 0.19688v3.5512h-0.7725v-5.4h0.4575c0.0375 0 0.069375 0.001875 0.095625 0.005625s0.050625 0.010625 0.073125 0.020625c0.0225 0.01 0.04375 0.025 0.06375 0.045s0.04125 0.045 0.06375 0.075l2.97 3.8138c-0.0075-0.0775-0.013125-0.15375-0.016875-0.22875s-0.005625-0.145-0.005625-0.21v-3.5212h0.76875zm5.1725 0.73125h-1.6838v4.6688h-0.87375v-4.6688h-1.6875v-0.73125h4.245v0.73125zm4.2912 3.96l-0.00375 0.70875h-3.3675v-5.4h3.3675v0.70875h-2.4862v1.6275h1.9875v0.68625h-1.9875v1.6688h2.49zm5.5888-4.6912v5.4h-0.44625c-0.0675 0-0.125-0.011875-0.1725-0.035625s-0.0925-0.063125-0.135-0.11812l-2.9662-3.81c0.0075 0.0725 0.013125 0.14437 0.016875 0.21562s0.005625 0.13687 0.005625 0.19688v3.5512h-0.7725v-5.4h0.4575c0.0375 0 0.069375 0.001875 0.095625 0.005625s0.050625 0.010625 0.073125 0.020625c0.0225 0.01 0.04375 0.025 0.06375 0.045s0.04125 0.045 0.06375 0.075l2.97 3.8138c-0.0075-0.0775-0.013125-0.15375-0.016875-0.22875s-0.005625-0.145-0.005625-0.21v-3.5212h0.76875zm5.1725 0.73125h-1.6838v4.6688h-0.87375v-4.6688h-1.6875v-0.73125h4.245v0.73125z" fill="#000" fill-opacity=".9"/> </g> </symbol> </svg> </div> <div id="global-nav-a11y-menu" class="global-nav__a11y-menu"> <div class="global-nav__a11y-menu-container"> <button id="global-nav-a11y-menu-skip" class="global-nav__a11y-menu-button global-nav__a11y-menu-button--skip"> <span class="button__text"> Skip to main content </span> </button> <button id="global-nav-a11y-menu-close" class="global-nav__a11y-menu-button global-nav__a11y-menu-button--close"> <li-icon size="small" type="cancel-icon" aria-hidden="true"></li-icon> <span class="a11y-hidden"> Close jump menu </span> </button> </div> </div> <section class="mbox__container mbox__container--loading mbox__container--loading-animated " data-mbox-timeout="4000" data-mbox-loading-style="animated"> <li-icon type="loader" size="small" class="mbox__content-loader"> </li-icon> <div id="lms-homepage-header-navigation" class="mbox__header mbox__content"> <div class="site-header-spacer js-site-header-spacer has-utility-navigation" aria-hidden="true"></div> <div class="utility-navigation-wrapper desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lms-homepage-header-navigation-utility-nav-desktop-free-link-linkedin-marketing-labs" class="free-link"> <a href="https://training.marketing.linkedin.com/?trk=lms-tlt" title="Learn the science of marketing to professionals on LinkedIn with free courses and certifications" target="_blank"> LinkedIn Marketing Labs </a> </li> <li id="lms-homepage-header-navigation-utility-nav-desktop-free-link-help-center" class="free-link"> <a href="https://www.linkedin.com/help/lms?trk=lms-tlt" title="Visit the Advertiser Help Center" target="_blank"> Help Center </a> </li> <li id="lms-homepage-header-navigation-utility-nav-desktop-free-link-blog" class="free-link"> <a href="https://www.linkedin.com/business/marketing/blog?trk=lms-tlt" title="Visit the LinkedIn Ads Blog" target="_blank"> Blog </a> </li> </ul> </div> </div> </nav> </div> <header class="site-header has-link has-more has-utility-navigation" data-component-js-load-path="components/navigation/header"> <div class="primary-navigation-wrapper"> <div class="primary-navigation-river"> <div class="site-title logo"> <a href="/marketing-solutions" class="site-title-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Marketing Solutions","label":"/content/me/business/en-us/marketing-solutions - header","componentId":"header_2102330641"}"> <span class="site-title-logo"> <span class="a11y-text full">LinkedIn Logo</span> <svg class="full"><use xlink:href="#linkedin-logo-blue-21" data-size="large"/></svg> <span class="a11y-text icon">LinkedIn Logo</span> <svg class="icon"><use xlink:href="#inbug-blue-28" data-size="large"/></svg> </span> <span class="site-title-spacer">LinkedIn</span> <span class="site-title-text standard logo">Marketing Solutions</span> </a> <button data-menu="primary" data-open="Open menu" class="site-title-menu hamburger js-analytics-event" title="Open menu" data-close="Close menu"> <span class="site-title-icon"> <li-icon type="hamburger-icon" size="" class="closed" a11y-text="" ""> </li-icon> <li-icon type="cancel-icon" size="" class="open" a11y-text="" ""> </li-icon> </span> </button> </div> <nav class="primary-navigation" role="navigation" data-menu="primary" aria-label="Primary header navigation"> <ul class="primary-navigation-list link"> <li id='lms-homepage-header-navigation-primary-nav-desktop-advertising' class="primary-navigation-item advanced" data-menu="item_1"> <a data-menu="item_1" class="primary-navigation-link has-sub-menu js-analytics-event" href="/marketing-solutions/ads" title="Advertising" data-analytics-config="{"category":"Internal","action":"click - Advertising","label":"/content/me/business/en-us/marketing-solutions/ads - header","componentId":"header_2102330641"}"> Advertising </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_1" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_1" title="Advertising Menu"> <span class="sub-menu-button-display-text"> Advertising </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lms-homepage-header-navigation-primary-nav-desktop-why-linkedin' class="primary-navigation-item basic" data-menu="item_6"> <a data-menu="item_6" class="primary-navigation-link has-sub-menu js-analytics-event" href="/marketing-solutions/why-advertise-on-linkedin?trk=lms-36b-h" title="Why LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Why LinkedIn","label":"/content/me/business/en-us/marketing-solutions/why-advertise-on-linkedin?trk=lms-36b-h - header","componentId":"header_2102330641"}"> Why LinkedIn </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_6" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_6" title="Why LinkedIn Menu"> <span class="sub-menu-button-display-text"> Why LinkedIn </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lms-homepage-header-navigation-primary-nav-desktop-linkedin-pages' class="primary-navigation-item basic" data-menu="item_5"> <a data-menu="item_5" class="primary-navigation-link current has-sub-menu js-analytics-event" href="/marketing-solutions/linkedin-pages" title="LinkedIn Pages" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Pages","label":"/content/me/business/en-us/marketing-solutions/linkedin-pages - header","componentId":"header_2102330641"}"> LinkedIn Pages </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_5" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_5" title="LinkedIn Pages Menu"> <span class="sub-menu-button-display-text"> LinkedIn Pages </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lms-homepage-header-navigation-primary-nav-desktop-resources' class="primary-navigation-item advanced" data-menu="item_3"> <a data-menu="item_3" class="primary-navigation-link has-sub-menu js-analytics-event" href="/marketing-solutions/success" title="Resources" data-analytics-config="{"category":"Internal","action":"click - Resources","label":"/content/me/business/en-us/marketing-solutions/success - header","componentId":"header_2102330641"}"> Resources </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_3" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_3" title="Resources Menu"> <span class="sub-menu-button-display-text"> Resources </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lms-homepage-header-navigation-primary-nav-desktop-sign-in' class="primary-navigation-item none" data-menu=""> <a class="primary-navigation-link js-analytics-event" href="/marketing-solutions/sign-in?trk=van-emea" title="Sign in options" data-analytics-config="{"category":"Internal","action":"click - Sign in","label":"/content/me/business/en-us/marketing-solutions/sign-in?trk=van-emea - header","componentId":"header_2102330641"}"> Sign in </a> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lms-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="https://www.linkedin.com/campaignmanager/accounts" title="Create ad" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Create ad","label":"https://www.linkedin.com/campaignmanager/accounts - header","componentId":"actionable-content_1011291329"}"> Create ad </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lms-homepage-header-navigation-utility-nav-mobile-free-link-linkedin-marketing-labs" class="free-link"> <a href="https://training.marketing.linkedin.com/?trk=lms-tlt" title="Learn the science of marketing to professionals on LinkedIn with free courses and certifications" target="_blank"> LinkedIn Marketing Labs </a> </li> <li id="lms-homepage-header-navigation-utility-nav-mobile-free-link-help-center" class="free-link"> <a href="https://www.linkedin.com/help/lms?trk=lms-tlt" title="Visit the Advertiser Help Center" target="_blank"> Help Center </a> </li> <li id="lms-homepage-header-navigation-utility-nav-mobile-free-link-blog" class="free-link"> <a href="https://www.linkedin.com/business/marketing/blog?trk=lms-tlt" title="Visit the LinkedIn Ads Blog" target="_blank"> Blog </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lms-homepage-header-navigation-primary-nav-mobile-advertising' class="secondary-navigation-wrapper advanced" data-menu="item_1" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_1"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_1" aria-label="Advertising link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Advertising</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/marketing-solutions/ads" class="secondary-nav-link js-analytics-event" title="Advertising" data-analytics-config="{"category":"Internal","action":"click - Advertising","label":"/content/me/business/en-us/marketing-solutions/ads - header","componentId":"header_2102330641"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-3 "> <section class="inherited-column default"> <h3 class="col-headline "> How to get started </h3> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/linkedin-pages" title="Create a LinkedIn Page" data-analytics-config="{"category":"Internal","action":"click - Create a LinkedIn Page","label":"/content/me/business/en-us/marketing-solutions/linkedin-pages.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1063777034"}"> Create a LinkedIn Page </a> <p class="link-list-caption ">First, build your company's brand and build trust with your community.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/campaign-manager" title="Campaign Manager" data-analytics-config="{"category":"Internal","action":"click - Campaign Manager","label":"/content/me/business/en-us/marketing-solutions/campaign-manager.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1063777035"}"> Campaign Manager </a> <p class="link-list-caption ">Second, create your first ad campaign on LinkedIn's ad platform.</p> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="https://www.linkedin.com/ads/create?trk=lms-36" title="Sign in to Campaign Manager" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Sign in to Campaign Manager","label":"https://www.linkedin.com/ads/create?trk=lms-36 - header - inherited-column-frame - inherited-column","componentId":"actionable-content_1702443088"}"> Sign in to Campaign Manager </a> </section> </section> <section class="inherited-column-wrapper column-3 "> <section class="inherited-column default"> <h3 class="col-headline "> Ad Formats </h3> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/native-advertising?trk=lms-25" title="Sponsored Content" data-analytics-config="{"category":"Internal","action":"click - Sponsored Content","label":"/content/me/business/en-us/marketing-solutions/native-advertising.html?trk=lms-25 - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_221438241"}"> Sponsored Content </a> <p class="link-list-caption ">Reach and engage a professional audience in the LinkedIn feed.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/sponsored-messaging?trk=lms-25" title="Sponsored Messaging" data-analytics-config="{"category":"Internal","action":"click - Sponsored Messaging","label":"/content/me/business/en-us/marketing-solutions/sponsored-messaging.html?trk=lms-25 - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_221438240"}"> Sponsored Messaging </a> <p class="link-list-caption ">Engage your prospects where professional conversations happen.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/dynamic-ads?trk=lms-25" title="Dynamic Ads" data-analytics-config="{"category":"Internal","action":"click - Dynamic Ads","label":"/content/me/business/en-us/marketing-solutions/dynamic-ads.html?trk=lms-25 - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_221438239"}"> Dynamic Ads </a> <p class="link-list-caption ">Engage prospects with ads automatically personalized to them.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/ppc-advertising?trk=lms-25" title="Text Ads" data-analytics-config="{"category":"Internal","action":"click - Text Ads","label":"/content/me/business/en-us/marketing-solutions/ppc-advertising.html?trk=lms-25 - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_221438238"}"> Text Ads </a> <p class="link-list-caption ">Self-service ad formats to create campaigns in minutes.</p> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/marketing-solutions/ads?trk=lms-25" title="See all Ad formats" data-analytics-config="{"category":"Internal","action":"click - See all Ad formats","label":"/content/me/business/en-us/marketing-solutions/ads.html?trk=lms-25 - header - inherited-column-frame - inherited-column","componentId":"actionable-content_1748052337"}"> See all Ad formats </a> </section> </section> <section class="inherited-column-wrapper column-3 "> <section class="inherited-column default"> <h3 class="col-headline "> Learn More </h3> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/ads/pricing?trk=lms-36b" title="Pricing" data-analytics-config="{"category":"Internal","action":"click - Pricing","label":"/content/me/business/en-us/marketing-solutions/ads/pricing.html?trk=lms-36b - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_781590132"}"> Pricing </a> <p class="link-list-caption ">Discover how much it costs to advertise on LinkedIn.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/ad-targeting?trk=lms-36b" title="Targeting" data-analytics-config="{"category":"Internal","action":"click - Targeting","label":"/content/me/business/en-us/marketing-solutions/ad-targeting.html?trk=lms-36b - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_781590131"}"> Targeting </a> <p class="link-list-caption ">Reach the people who matter most to your business.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/generate-leads?trk=lms-36b" title="Lead Generation" data-analytics-config="{"category":"Internal","action":"click - Lead Generation","label":"/content/me/business/en-us/marketing-solutions/generate-leads.html?trk=lms-36b - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_781590130"}"> Lead Generation </a> <p class="link-list-caption ">Qualified leads come from a quality audience on LinkedIn.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/boosting?trk=lms-36b" title="Boosting" data-analytics-config="{"category":"Internal","action":"click - Boosting","label":"/content/me/business/en-us/marketing-solutions/boosting.html?trk=lms-36b - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_781590129"}"> Boosting </a> <p class="link-list-caption ">An easy way to reach new audiences by amplifying your best content.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/conversion-tracking?trk=lms-36b" title="Conversion Tracking" data-analytics-config="{"category":"Internal","action":"click - Conversion Tracking","label":"/content/me/business/en-us/marketing-solutions/conversion-tracking.html?trk=lms-36b - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_781590128"}"> Conversion Tracking </a> <p class="link-list-caption ">Measure the true impact of your LinkedIn ads.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/reporting-analytics?trk=lms-36b" title="Reporting & Analytics" data-analytics-config="{"category":"Internal","action":"click - Reporting & Analytics","label":"/content/me/business/en-us/marketing-solutions/reporting-analytics.html?trk=lms-36b - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_781590127"}"> Reporting & Analytics </a> <p class="link-list-caption ">Measure the ROI of your LinkedIn ads.</p> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/success/objective-based-advertising?trk=lms-36b" title="Objective Based" data-analytics-config="{"category":"Internal","action":"click - Objective Based Advertising","label":"/content/me/business/en-us/marketing-solutions/success/objective-based-advertising.html?trk=lms-36b - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_781590126"}"> Objective Based Advertising </a> <p class="link-list-caption ">Choose your LinkedIn ad format based on your objective and customer journey.</p> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/marketing-solutions/success/best-practices" title="Ad Tips & Best Practices" data-analytics-config="{"category":"Internal","action":"click - Ad Tips & Best Practices","label":"/content/me/business/en-us/marketing-solutions/success/best-practices.html - header - inherited-column-frame - inherited-column","componentId":"actionable-content_903580466"}"> Ad Tips & Best Practices </a> </section> </section> </div> </div> </div> </nav> </div> <div id='lms-homepage-header-navigation-primary-nav-mobile-why-linkedin' class="secondary-navigation-wrapper basic" data-menu="item_6" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_6"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_6" aria-label="Why LinkedIn link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Why LinkedIn</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/marketing-solutions/why-advertise-on-linkedin?trk=lms-36b-h" class="secondary-nav-link-basic js-analytics-event" title="Why LinkedIn" data-analytics-config="{"category":"Internal","action":"click - Why LinkedIn","label":"/content/me/business/en-us/marketing-solutions/why-advertise-on-linkedin?trk=lms-36b-h - header","componentId":"header_2102330641"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/marketing-solutions/why-advertise-on-linkedin" class="link-list-link js-analytics-event" title="Why LinkedIn"> Why LinkedIn </a> </li> <li class="link-list-item"> <a href="/marketing-solutions/audience" class="link-list-link js-analytics-event" title="Our Audience"> Our Audience </a> </li> <li class="link-list-item"> <a href="/marketing-solutions/success/marketing-case-studies" class="link-list-link js-analytics-event" title="Customer Stories"> Customer Stories </a> </li> </ul> </nav> </nav> </div> <div id='lms-homepage-header-navigation-primary-nav-mobile-linkedin-pages' class="secondary-navigation-wrapper basic" data-menu="item_5" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_5"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_5" aria-label="LinkedIn Pages link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">LinkedIn Pages</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/marketing-solutions/linkedin-pages" class="secondary-nav-link-basic js-analytics-event" title="LinkedIn Pages" data-analytics-config="{"category":"Internal","action":"click - LinkedIn Pages","label":"/content/me/business/en-us/marketing-solutions/linkedin-pages - header","componentId":"header_2102330641"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/marketing-solutions/linkedin-pages" class="link-list-link js-analytics-event" title="Create a LinkedIn Page"> Create a LinkedIn Page </a> </li> <li class="link-list-item"> <a href="/marketing-solutions/linkedin-pages/best-practices" class="link-list-link js-analytics-event" title="LinkedIn Pages Best Practices"> LinkedIn Pages Best Practices </a> </li> <li class="link-list-item"> <a href="/marketing-solutions/my-company-tab" class="link-list-link js-analytics-event" title="My Company"> My Company </a> </li> <li class="link-list-item"> <a href="/marketing-solutions/linkedin-pages/showcase-pages" class="link-list-link js-analytics-event" title="Showcase Pages"> Showcase Pages </a> </li> </ul> </nav> </nav> </div> <div id='lms-homepage-header-navigation-primary-nav-mobile-resources' class="secondary-navigation-wrapper advanced" data-menu="item_3" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_3"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_3" aria-label="Resources link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Resources</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/marketing-solutions/success" class="secondary-nav-link js-analytics-event" title="Resources" data-analytics-config="{"category":"Internal","action":"click - Resources","label":"/content/me/business/en-us/marketing-solutions/success - header","componentId":"header_2102330641"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 no-link no-headline"> <section class="inherited-column default"> <section class="inherited-column-content-wrapper headline-comp-padding"> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <h3 class="col-headline "> Getting Started </h3> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/success/getting-started" title="How to Create a Campaign" data-analytics-config="{"category":"Internal","action":"click - How to Create a Campaign","label":"/content/me/business/en-us/marketing-solutions/success/getting-started.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_181768201"}"> How to Create a Campaign </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/success/ads-guide" title="Ads Specs" data-analytics-config="{"category":"Internal","action":"click - Ads Specs","label":"/content/me/business/en-us/marketing-solutions/success/ads-guide.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_181768202"}"> Ads Specs </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <h3 class="col-headline "> Learn </h3> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/success" title="Success Hub" data-analytics-config="{"category":"Internal","action":"click - Success Hub","label":"/content/me/business/en-us/marketing-solutions/success.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_740915382"}"> Success Hub </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/success/marketing-training-certification" title="Learning Courses & Certifications" data-analytics-config="{"category":"Internal","action":"click - Learning Courses & Certifications","label":"/content/me/business/en-us/marketing-solutions/success/marketing-training-certification.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_740915381"}"> Learning Courses & Certifications </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/marketing/blog/linkedin-ads" title="LinkedIn Ads Blog" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - LinkedIn Ads Blog","label":"https://www.linkedin.com/business/marketing/blog/linkedin-ads - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_740915380"}"> LinkedIn Ads Blog </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/success/marketing-terms" title="Marketing Glossary" data-analytics-config="{"category":"Internal","action":"click - Marketing Glossary","label":"/content/me/business/en-us/marketing-solutions/success/marketing-terms.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_740915379"}"> Marketing Glossary </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <h3 class="col-headline "> By Business Type </h3> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/success/small-business-advertising" title="Small Businesses" data-analytics-config="{"category":"Internal","action":"click - Small Businesses","label":"/content/me/business/en-us/marketing-solutions/success/small-business-advertising.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1663598965"}"> Small Businesses </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/marketing-agencies" title="Agencies" data-analytics-config="{"category":"Internal","action":"click - Agencies","label":"/content/me/business/en-us/marketing-solutions/marketing-agencies.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1663598964"}"> Agencies </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/marketing-partners" title="Partners" data-analytics-config="{"category":"Internal","action":"click - Partners","label":"/content/me/business/en-us/marketing-solutions/marketing-partners.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1663598963"}"> Partners </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--tablet-portrait hide-on--tablet-landscape hide-on--desktop " data-responsive-height="0px,0px,0px,175px,175px" data-responsive-min-height="0px,0px,0px,175px,175px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_463356022" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg/jcr:content/renditions/01-mob-land-b-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg/jcr:content/renditions/01-mob-land-b-v1@2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg/jcr:content/renditions/01-mob-port-b-v1@2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Person looking at a LinkedIn Page on laptop" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-mob-port-b-v1.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_463356022"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="400px,auto,auto,auto,auto" data-responsive-min-height="400px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1886214653" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid solid-white flood dark-blue"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/01-dsk-b-v1@2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/01-tab-land-b-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/01-tab-land-b-v1@2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/01-tab-port-b-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/01-tab-port-b-v1@2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/Best-practices-mob-hero.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/Best-practices-mob-hero.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-bottom-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-dsk-b-v1.jpg/jcr:content/renditions/Best-practices-mob-hero.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="400px,auto,auto,auto,auto" data-responsive-min-height="400px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1095954604" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-21" id="banner-content-container-banner_1095954604"> <h1 class="banner-headline headline-66"> LinkedIn Pages Best Practices </h1> <h4 class="banner-subheadline headline-subheadline-26"> <br/> Top tips and tricks to help you make the most of your LinkedIn Page. </h4> <div class="banner-actions"> <a role="button" class=" banner-action banner-action-secondary actionable-content-modal js-analytics-event" href="/marketing-solutions/linkedin-pages/best-practices/pages-video1?wcmmode=disabled" data-modal-close-position="inside" data-modal-type="large" data-modal-close-tooltip="Close" data-analytics-config="{"category":"Modal","action":"click - Watch video","label":"/content/me/business/en-us/marketing-solutions/linkedin-pages/best-practices/pages-video1.html?wcmmode=disabled","componentId":""}"> Watch video </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/company/setup/new/" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Create a LinkedIn Page","label":"https://www.linkedin.com/company/setup/new/ - flexible-column-frame - banner","componentId":"actionable-content_155616935"}"> Create a LinkedIn Page </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_194093594" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_194093594"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--tablet-portrait hide-on--tablet-landscape hide-on--desktop " data-responsive-height="0px,0px,0px,300px,384px" data-responsive-min-height="0px,0px,0px,300px,384px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_438704221" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg/jcr:content/renditions/01-b02-mob-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg/jcr:content/renditions/01-b02-mob-land-v01@2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg/jcr:content/renditions/01-b02-mob-port-v01@2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Beautiful sunset with hills, mountains, and water" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-mob-port-v01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_438704221"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="890px,auto,auto,auto,auto" data-responsive-min-height="890px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1766562411" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/01-b02-dsk-v01@2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/01-b02-tab-land-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/01-b02-tab-land-v01@2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/01-b02-tab-port-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/01-b02-tab-port-v01@2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/best-practices-White-bg.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/best-practices-White-bg.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Beautiful sunset with hills, mountains, and water" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b02-dsk-v01.jpg/jcr:content/renditions/best-practices-White-bg.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="890px,auto,auto,auto,auto" data-responsive-min-height="890px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-14-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-10-columns align-top stacking-order-2"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--3 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="175px,auto,auto,auto,auto" data-responsive-min-height="175px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1282710824" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-2 to-24" id="banner-content-container-banner_1282710824"> <h3 class="banner-headline headline-34"> Complete your Page </h3> <h4 class="banner-subheadline subheadline-21"> <br/> Pages with complete information get <strong>30%</strong> <strong>more weekly views.</strong> Here’s what you’ll need to fill out. </h4> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="135px,auto,auto,auto,auto" data-responsive-min-height="135px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1913601785" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-2 to-24" id="banner-content-container-banner_1913601785"> <p class="banner-headline headline-subheadline-26"> Logo </p> <p class="banner-subheadline subheadline-17"> Add your organization’s logo and a cover image to bring your Page to life. If you don’t yet have a logo, you can create one for free at <a href="https://www.canva.com/create/logos/" rel="nofollow" target="_blank">Canva.com</a>. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="135px,auto,auto,auto,auto" data-responsive-min-height="135px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_831399964" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-2 to-24" id="banner-content-container-banner_831399964"> <p class="banner-headline headline-subheadline-26"> Overview </p> <h5 class="banner-subheadline subheadline-17"> Lead with relevant terms and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords). </h5> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="115px,auto,auto,auto,auto" data-responsive-min-height="115px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1159056194" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-2 to-24" id="banner-content-container-banner_1159056194"> <p class="banner-headline headline-subheadline-26"> Organization info </p> <p class="banner-subheadline subheadline-17"> Input your website URL and location, and select your industry and company size.<br/> <br/> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="125px,auto,auto,auto,auto" data-responsive-min-height="125px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1976756255" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-2 to-24" id="banner-content-container-banner_1976756255"> <p class="banner-headline headline-subheadline-26"> Call-to-action button </p> <p class="banner-subheadline subheadline-17"> Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics.<br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--mobile-portrait hide-on--tablet-portrait hide-on--tablet-landscape hide-on--mobile-landscape " data-responsive-height="auto,0px,0px,0px,0px" data-responsive-min-height="auto,0px,0px,0px,0px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1668577876" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1668577876"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1752456570" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_499016992" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_499016992"> <p class="banner-headline headline-34"> Join the conversation </p> <p class="banner-subheadline subheadline-21"> <br/> Companies that post weekly see a 2x lift in engagement with their content. </p> </div> </div> </section> </div> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/en-us/marketing-solutions/linkedin-pages/best-practices/jcr:content/content-par/flexible_column_fram_2072953129/flexible-column-par/column-1/tabbed_frame" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Custom images" id="0" for-panel="0" selected="selected"> Custom images </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Video" id="1" for-panel="1"> Video </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Documents" id="2" for-panel="2"> Documents </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Kudos" id="3" for-panel="3"> Kudos </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Post Scheduling" id="4" for-panel="4"> Post Scheduling </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" @mentions" id="5" for-panel="5"> @mentions </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Hashtags" id="6" for-panel="6"> Hashtags </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Targeting" id="7" for-panel="7"> Targeting </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Articles" id="8" for-panel="8"> Articles </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="0"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1520292730" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t2-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t2-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t2-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t2-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t2-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Two business professionals discuss while pushing a bike" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t2-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_659446920" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_659446920"> <h2 class="banner-headline headline-42"> Aim to include an image in your posts </h2> <p class="banner-subheadline subheadline-21"> <br/> Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="1"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_707250928" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t3-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t3-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t3-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t3-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t3-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Young professional LinkedIn members enjoying a lively conversation in an office" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t3-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_688007966" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_688007966"> <h2 class="banner-headline headline-42"> Video gets 5x more engagement on LinkedIn, Live Video gets 24x more </h2> <p class="banner-subheadline subheadline-21"> <br/> And neither have to be difficult. Visit our <a href="https://www.linkedin.com/help/linkedin/answer/a554001" rel="nofollow" target="_blank">Help Center</a> for specs to get started with regular video. When you’re ready to stream live video content, host a <a href="/marketing-solutions/linkedin-live">LinkedIn Live Event</a>. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="2"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_745342539" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t4-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t4-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t4-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t4-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t4-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Orange Hubspot box with quote, Content marketing's steady adoption of storytelling is an exciting new opportunity for content creators" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t4-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2060861763" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_2060861763"> <h2 class="banner-headline headline-42"> Showcase what makes your brand unique </h2> <p class="banner-subheadline subheadline-21"> <br/> Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. <a href="https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/pdf/pages/HubSpot_documents-and-pages_final.pdf" rel="nofollow" target="_blank">See how Hubspot does it.</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="3"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_496628685" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t5-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t5-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t5-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t5-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t5-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Giving kudos example with Middle-aged professional woman in glasses" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t5-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1436708033" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1436708033"> <h2 class="banner-headline headline-42"> Spotlight employees to humanize your brand </h2> <p class="banner-subheadline subheadline-21"> <br/> Recognize important team moments or celebrate your employees with personalized shout-outs from your Page. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="4"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_347577079" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png/jcr:content/renditions/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png/jcr:content/renditions/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png/jcr:content/renditions/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png/jcr:content/renditions/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png/jcr:content/renditions/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of a prompt to schedule a post with the calendar highlighted." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/fy23-q3/linkedin-pages-best-practices/LinkedIn-pages-Best-Practices-join-the-conversation-content-suggestion-UI-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1757222523" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1757222523"> <h2 class="banner-headline headline-42"> Reach your audience at the right time </h2> <p class="banner-subheadline subheadline-21"> <br/> Select the specific date and time for your posts to go live, making it easier to share with your audience when they’re most engaged. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="5"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_853692882" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t7-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t7-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t7-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t7-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t7-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="LinkedIn social notifications tab with Mentions highlighted" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t7-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1990422816" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1990422816"> <h2 class="banner-headline headline-42"> Re-share posts where your organization is @mentioned </h2> <p class="banner-subheadline subheadline-21"> <br/> Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="6"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1442506385" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--2 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t6-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t6-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t6-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t6-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t6-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Conversation example with hashtags #LinkedInLive #Davos #wef #digitaltransformation and #innovation" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t6-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--2 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1326321633" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1326321633"> <h2 class="banner-headline headline-42"> Reach new, relevant audiences with your content </h2> <p class="banner-subheadline subheadline-21"> <br/> Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="7"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1255471345" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t8-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t8-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t8-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t8-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t8-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Targeting options including Language, Region, Job function, Location, University, Company Size, Seniority, and Industry" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t8-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_550753891" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_550753891"> <h2 class="banner-headline headline-42"> Get your post in front of the right audience, for free </h2> <p class="banner-subheadline subheadline-21"> <br/> Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="8"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1044430697" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="450px,575px,525px,auto,auto" data-responsive-min-height="450px,575px,525px,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png/jcr:content/renditions/QPR-LI-Articles-build-thought-leadership-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png/jcr:content/renditions/QPR-LI-Articles-build-thought-leadership-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png/jcr:content/renditions/QPR-LI-Articles-build-thought-leadership-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png/jcr:content/renditions/QPR-LI-Articles-build-thought-leadership-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png/jcr:content/renditions/QPR-LI-Articles-build-thought-leadership-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Image of a screen depicting how to build thought leadership." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-qpr-2021/linkedin-articles/fg/QPR-LI-Articles-build-thought-leadership-dsk-v02.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_892977929" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_892977929"> <h2 class="banner-headline headline-42"> LinkedIn Articles </h2> <p class="banner-subheadline subheadline-21"> <br/> Go deep on key topics that matter most to your community with LinkedIn.<br/> <br/> <a href="/marketing-solutions/linkedin-pages/publishing">Learn more</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--mobile-portrait hide-on--tablet-portrait hide-on--tablet-landscape hide-on--mobile-landscape " data-responsive-height="auto,0px,0px,0px,0px" data-responsive-min-height="auto,0px,0px,0px,0px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_478370567" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_478370567"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1670924085" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg/jcr:content/renditions/01-b04-dsk-v01@2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="150px,auto,auto,auto,auto" data-responsive-min-height="150px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1997997164" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-15" id="banner-content-container-banner_1997997164"> <h3 class="banner-headline headline-34"> Grow your audience </h3> <p class="banner-subheadline subheadline-21"> <br/> We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you’ll be on your way. </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="tabbed-frame parbase section"> <section class="tabbed-frame " data-cmp-is="ink-tabbed-frame" data-panelcontainer="ink-tabbed-frame" data-cmp-panelcontainer-id="/content/me/business/en-us/marketing-solutions/linkedin-pages/best-practices/jcr:content/content-par/flexible_column_fram_1085193581/flexible-column-par/column-1/tabbed_frame_1143166960" data-component-js-load-path="components/layout/tabbed-frame"> <div class="ink-tabbed-frame tabbed-frame-content"> <artdeco-tabs align="centered"> <artdeco-tablist role="tablist" class="content-margin"> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Boosting" id="boosting" for-panel="boosting" selected="selected"> Boosting </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Invite to follow" id="invite-to-follow" for-panel="invite-to-follow"> Invite to follow </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Products" id="products" for-panel="products"> Products </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Employee notifications" id="employee-notifications" for-panel="employee-notifications"> Employee notifications </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" "Follow" button" id="follow-button" for-panel="follow-button"> "Follow" button </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Respond as your Page" id="community-hashtags" for-panel="community-hashtags"> Respond as your Page </artdeco-tab> <artdeco-tab data-ink-hook-tabbed-frame="item" data-analytics-tabbed-frame=" Analytics" id="analytics" for-panel="analytics"> Analytics </artdeco-tab> </artdeco-tablist> <artdeco-tabpanel panel-name="boosting"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_722335218" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png/jcr:content/renditions/03-dsk-t9-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png/jcr:content/renditions/03-dsk-t9-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png/jcr:content/renditions/03-dsk-t9-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png/jcr:content/renditions/03-dsk-t9-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png/jcr:content/renditions/03-dsk-t9-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of screen showing boosting a post" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/03-dsk-t9-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_884614884" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_884614884"> <h2 class="banner-headline headline-42"> Reach more people with boosting </h2> <p class="banner-subheadline subheadline-21"> <br/> An easy way to reach new audiences with just a few clicks and a credit card, all without leaving the Pages experience.<br/> <br/> <a href="/marketing-solutions/boosting">Learn more about boosting</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="invite-to-follow"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2014026836" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png/jcr:content/renditions/04-dsk-t4-v01@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png/jcr:content/renditions/04-dsk-t4-v01@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png/jcr:content/renditions/04-dsk-t4-v01@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png/jcr:content/renditions/04-dsk-t4-v01@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png/jcr:content/renditions/04-dsk-t4-v01@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Grow your page audience invite examples, with professionals John Smith and Lisa Browne next to Invite buttons" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t4-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1402847134" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1402847134"> <h2 class="banner-headline headline-42"> Tap into your network to grow your community </h2> <p class="banner-subheadline subheadline-21"> <br/> Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community. Empower employees to help your company grow by allowing them to invite their connections to follow your organization’s Page. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="products"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1013713033" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png/jcr:content/renditions/04-dsk-t6-v01@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png/jcr:content/renditions/04-dsk-t6-v01@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png/jcr:content/renditions/04-dsk-t6-v01@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png/jcr:content/renditions/04-dsk-t6-v01@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png/jcr:content/renditions/04-dsk-t6-v01@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t6-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_416954853" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_416954853"> <h2 class="banner-headline headline-42"> Tap into your product community with Product Pages </h2> <p class="banner-subheadline subheadline-21"> <br/> Build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business. </p> <div class="banner-actions"> <a class=" banner-action banner-action-tertiary js-analytics-event" href="/marketing-solutions/linkedin-pages/product-pages" title="Learn more about Product Pages" data-analytics-config="{"category":"Internal","action":"click - Learn more about Product Pages","label":"/content/me/business/en-us/marketing-solutions/linkedin-pages/product-pages.html - flexible-column-frame - tabbed-frame - flexible-column-frame - banner","componentId":"actionable-content_568034927"}"> Learn more about Product Pages </a> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="employee-notifications"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1050397493" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png/jcr:content/renditions/04-dsk-t3-v01@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png/jcr:content/renditions/04-dsk-t3-v01@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png/jcr:content/renditions/04-dsk-t3-v01@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png/jcr:content/renditions/04-dsk-t3-v01@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png/jcr:content/renditions/04-dsk-t3-v01@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Example employee notification highlighting Notify employees of post over professional discussing in an office" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t3-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_229496487" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_229496487"> <h2 class="banner-headline headline-42"> Expand the reach of your posts through your employees </h2> <p class="banner-subheadline subheadline-21"> <br/> Notify employees of your most important Page posts up to one time per week to boost organic reach and engagement. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="follow-button"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_189621197" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png/jcr:content/renditions/04-dsk-t1-v01@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png/jcr:content/renditions/04-dsk-t1-v01@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png/jcr:content/renditions/04-dsk-t1-v01@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png/jcr:content/renditions/04-dsk-t1-v01@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png/jcr:content/renditions/04-dsk-t1-v01@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="LinkedIn Logo with Follow button to show number of followers, 5,935,748" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t1-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_853507931" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_853507931"> <h2 class="banner-headline headline-42"> Gain Page followers directly from your website </h2> <p class="banner-subheadline subheadline-21"> <br/> <a href="https://docs.microsoft.com/en-us/linkedin/consumer/integrations/self-serve/plugins/follow-company-plugin" rel="nofollow" target="_blank">Add this button</a> to your website to drive relevant followers on your LinkedIn Page.<br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="community-hashtags"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1071687266" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Image depicting UI for responding as your Page" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/qpr/q4/QPR-LP-respond-as-your-page-UI-dsk-v01.png/jcr:content/renditions/QPR-LP-respond-as-your-page-UI-dsk-v02.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1017028780" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1017028780"> <h2 class="banner-headline headline-42"> Grow your reach by responding to posts as your Page </h2> <p class="banner-subheadline subheadline-21"> <br/> Comment, react, or share any post in your feed from the perspective of your brand, exposing your name to a wider, relevant audience. You can also follow other Pages to easily discover and join more conversations as your brand. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> <artdeco-tabpanel panel-name="analytics"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1878817225" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-1"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png/jcr:content/renditions/04-dsk-t5-v01@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png/jcr:content/renditions/04-dsk-t5-v01@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png/jcr:content/renditions/04-dsk-t5-v01@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png/jcr:content/renditions/04-dsk-t5-v01@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png/jcr:content/renditions/04-dsk-t5-v01@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Visitor metrics analysis example graph showing desktop and mobile visits, filtered by page views " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/04-dsk-t5-v01.png.original.png"/></picture> </div> </div> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_640255195" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_640255195"> <h2 class="banner-headline headline-42"> Optimize your content with powerful analytics </h2> <p class="banner-subheadline subheadline-21"> <br/> Gain insights on your Page visitors and followers, the performance of your content, and how your Page compares to competitors. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </artdeco-tabpanel> </artdeco-tabs> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--mobile-portrait hide-on--tablet-portrait hide-on--tablet-landscape hide-on--mobile-landscape " data-responsive-height="auto,0px,0px,0px,0px" data-responsive-min-height="auto,0px,0px,0px,0px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1120003502" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1120003502"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="dive-deeper" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_260587620" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="150px,auto,auto,auto,auto" data-responsive-min-height="150px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_971149698" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-15" id="banner-content-container-banner_971149698"> <p class="banner-headline headline-34"> Dive deeper </p> <p class="banner-subheadline subheadline-21"> <br/> Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-promo-card light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <p class="component-heading-headline headline-subheadline-26"> Playbooks </p> </header> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-3-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://business.linkedin.com/marketing-solutions/strategy-guides/linkedin-pages-smb-playbook" class="promo-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - LinkedIn Pages Action Plan for Small Businesses","label":"https://business.linkedin.com/marketing-solutions/strategy-guides/linkedin-pages-smb-playbook - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_1980412291"}"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e1-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e1-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e1-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e1-v1.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e1-v1.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="Young professional man with hands on his head, making a plan" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e1-v1.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> LinkedIn Pages Action Plan for Small Businesses </p> <p class="promo-text"> Get set up quickly and start growing your organization on LinkedIn </p> <p class="promo-cta"> Read now </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://business.linkedin.com/marketing-solutions/strategy-guides/linkedin-pages-enterprise-playbook" class="promo-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - LinkedIn Pages Enterprise Playbook","label":"https://business.linkedin.com/marketing-solutions/strategy-guides/linkedin-pages-enterprise-playbook - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_1980412292"}"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e2-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e2-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e2-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e2-v1.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e2-v1.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="Two young professional women discussing in front of a laptop" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e2-v1.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> LinkedIn Pages Enterprise Playbook </p> <p class="promo-text"> How the world’s biggest companies make the most of their LinkedIn Page </p> <p class="promo-cta"> Read now </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://business.linkedin.com/marketing-solutions/linkedin-pages/for-startups" class="promo-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - LinkedIn Pages Action Plan for Startups","label":"https://business.linkedin.com/marketing-solutions/linkedin-pages/for-startups - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_1980412293"}"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e3-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e3-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e3-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e3-v1.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e3-v1.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="Two young professionals discuss business in front of a laptop" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e3-v1.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> LinkedIn Pages Action Plan for Startups </p> <p class="promo-text"> Unique tactics for high-growth startups looking to establish their presence on LinkedIn </p> <p class="promo-cta"> Read now </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/pdfs/lms-linkedin-page-posting-best-practices-one-pager.pdf" class="promo-link js-analytics-event" title="Posting Best Practices" data-analytics-config="{"category":"Internal","action":"click - Posting Best Practices","label":"/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/pdfs/lms-linkedin-page-posting-best-practices-one-pager.pdf - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_1980412294"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-tab-land-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-tab-land-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-tab-port-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-tab-port-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-mob-land-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-mob-land-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-mob-port-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-mob-port-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="An individual using their phone while carrying their child outside." class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-ultimate-guide-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-ultimate-guide-mob-port-v02.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> Posting Best Practices </p> <p class="promo-text"> How to start meaningful conversations and boost your LinkedIn presence. </p> <p class="promo-cta"> Read now </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/pdfs/lms-linkedin-follower-growth-best-practices-one-pager.pdf" class="promo-link js-analytics-event" title="Follower Growth Best Practices" data-analytics-config="{"category":"Internal","action":"click - Follower Growth Best Practices","label":"/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/pdfs/lms-linkedin-follower-growth-best-practices-one-pager.pdf - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_1980412295"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-tab-land-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-tab-land-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-tab-port-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-tab-port-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-mob-land-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-mob-land-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-mob-port-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-mob-port-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="An individual using their laptop outside." class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-product-page-three-step-plan-dsk-v02.jpg/jcr:content/renditions/lms-li-product-page-three-step-plan-mob-port-v02.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> Follower Growth Best Practices </p> <p class="promo-text"> Our 3-step plan to get more Page followers and grow your community of advocates and buyers. </p> <p class="promo-cta"> Read now </p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-5"> <span>4</span> </button> </li> </ul> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-promo-card light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <p class="component-heading-headline headline-subheadline-26"> Videos </p> </header> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-4-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://www.youtube.com/watch?time_continue=7&v=ORo2jBV8YWc&feature=emb_title" class="promo-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - How to get started","label":"https://www.youtube.com/watch?time_continue=7&v=ORo2jBV8YWc&feature=emb_title - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_903979707"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg/jcr:content/renditions/05-dsk-e4-v3-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg/jcr:content/renditions/05-dsk-e4-v3-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg/jcr:content/renditions/05-dsk-e4-v3-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg/jcr:content/renditions/05-dsk-e4-v3-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg/jcr:content/renditions/05-dsk-e4-v3-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="Blue box with laptop showing example LinkedIn page" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e4-v3.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> How to get started </p> <p class="promo-text"> Just created a LinkedIn Page? Here’s how to quickly establish your presence on the platform. </p> <p class="promo-cta"> Watch now </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://www.youtube.com/watch?time_continue=1&v=ZfVFxb8gpC8&feature=emb_title" class="promo-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - How to use mobile admin","label":"https://www.youtube.com/watch?time_continue=1&v=ZfVFxb8gpC8&feature=emb_title - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_903979706"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg/jcr:content/renditions/05-dsk-e5-v3-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg/jcr:content/renditions/05-dsk-e5-v3-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg/jcr:content/renditions/05-dsk-e5-v3-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg/jcr:content/renditions/05-dsk-e5-v3-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg/jcr:content/renditions/05-dsk-e5-v3-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="Yellow box with mobile device showing example LinkedIn page" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e5-v3.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> How to use mobile admin </p> <p class="promo-text"> Post and respond on the go with the LinkedIn mobile app. Learn how, along with best practices. </p> <p class="promo-cta"> Watch now </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://www.youtube.com/watch?v=m9zeojHYz9I&feature=emb_title" class="promo-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - How to use Content Suggestions","label":"https://www.youtube.com/watch?v=m9zeojHYz9I&feature=emb_title - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_903979705"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg/jcr:content/renditions/05-dsk-e6-v3-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg/jcr:content/renditions/05-dsk-e6-v3-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg/jcr:content/renditions/05-dsk-e6-v3-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg/jcr:content/renditions/05-dsk-e6-v3-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg/jcr:content/renditions/05-dsk-e6-v3-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="Example LinkedIn post showing an award ribbon symbol" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e6-v3.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> How to use Content Suggestions </p> <p class="promo-text"> Discover trending topics and articles within your target audience on LinkedIn. Here's how. </p> <p class="promo-cta"> Watch now </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://share.vidyard.com/watch/UzSgv3DiBFeQ6S8SZLk4re?" class="promo-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Build your organic presence ","label":"https://share.vidyard.com/watch/UzSgv3DiBFeQ6S8SZLk4re? - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_903979704"}" target="_blank"> <div class="image-wrapper "> <picture><img alt="Lady sitting by desktop working" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lady-desktop.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> Build your organic presence </p> <p class="promo-text"> Learn how to create and maintain an active LinkedIn Page through best practices and tips </p> <p class="promo-cta"> Watch now </p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-promo-card light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <p class="component-heading-headline headline-subheadline-26"> Blog posts </p> </header> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-2-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://www.linkedin.com/business/marketing/blog/linkedin-pages/5-non-obvious-ways-to-improve-your-linkedin-company-page" class="promo-link js-analytics-event" title="12 Ways to Improve your LinkedIn Page" data-analytics-config="{"category":"External LinkedIn","action":"click - 12 Ways to Improve your LinkedIn Page","label":"https://www.linkedin.com/business/marketing/blog/linkedin-pages/5-non-obvious-ways-to-improve-your-linkedin-company-page - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_1269380699"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg/jcr:content/renditions/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg/jcr:content/renditions/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg/jcr:content/renditions/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg/jcr:content/renditions/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg/jcr:content/renditions/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="A smiling individual using their laptop while sitting down." class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/lms-li-publishing-for-pages-blog-post-12-ways-to-improve-dsk-v01.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> 12 Ways to Improve your LinkedIn Page </p> <p class="promo-text"> Learn how to establish thought leadership, build brand awareness, and move your audience to take action. </p> <p class="promo-cta"> Learn more </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="https://www.linkedin.com/business/marketing/blog/linkedin-pages/5-non-obvious-ways-to-improve-your-linkedin-company-page" class="promo-link js-analytics-event" title="LinkedIn Pages blog posts " data-analytics-config="{"category":"External LinkedIn","action":"click - LinkedIn Pages blog posts ","label":"https://www.linkedin.com/business/marketing/blog/linkedin-pages/5-non-obvious-ways-to-improve-your-linkedin-company-page - flexible-column-frame (dive-deeper) - basic-list - reference-card","componentId":"reference-card_1269380700"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e8-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e8-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e8-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e8-v1.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e8-v1.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="Two laptops open on a table, with tea and pastries between" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/fg/05-dsk-e8-v1.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> LinkedIn Pages blog posts </p> <p class="promo-text"> Keep a steady pulse on what’s new with LinkedIn Pages </p> <p class="promo-cta"> Learn more </p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> </ul> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--mobile-portrait hide-on--tablet-portrait hide-on--tablet-landscape hide-on--mobile-landscape " data-responsive-height="auto,0px,0px,0px,0px" data-responsive-min-height="auto,0px,0px,0px,0px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1209498155" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1209498155"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1408836105" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg/jcr:content/renditions/01-b04-dsk-v01@2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/01-b04-dsk-v01.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="150px,auto,auto,auto,auto" data-responsive-min-height="150px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2005630886" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--compact"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-19" id="banner-content-container-banner_2005630886"> <h3 class="banner-headline headline-34"> Get a helping hand </h3> <h3 class="banner-subheadline subheadline-21"> <br/> Build on your LinkedIn ecosystem by adding specialized Pages to highlight your talent brand or unique business lines, leveraging a community management platform or running LinkedIn ads. </h3> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-promo-card light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-4-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="/marketing-solutions/linkedin-pages/showcase-pages" class="promo-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Showcase Pages","label":"/content/me/business/en-us/marketing-solutions/linkedin-pages/showcase-pages.html - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1264890672"}"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg/jcr:content/renditions/09-dsk-e1-v1@2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg/jcr:content/renditions/09-dsk-e1-v1@2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg/jcr:content/renditions/09-dsk-e1-v1@2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg/jcr:content/renditions/09-dsk-e1-v1@2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg/jcr:content/renditions/09-dsk-e1-v1@2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e1-v1.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> Showcase Pages </p> <p class="promo-text"> Highlight your unique brands, business units, or initiatives. </p> <p class="promo-cta"> Learn more </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="/talent-solutions/company-career-pages" class="promo-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Career Pages","label":"/content/me/business/en-us/talent-solutions/company-career-pages.html - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1264890671"}" target="_blank"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg/jcr:content/renditions/09-dsk-e2-v1@2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg/jcr:content/renditions/09-dsk-e2-v1@2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg/jcr:content/renditions/09-dsk-e2-v1@2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg/jcr:content/renditions/09-dsk-e2-v1@2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg/jcr:content/renditions/09-dsk-e2-v1@2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e2-v1.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> Career Pages </p> <p class="promo-text"> Raise awareness, drive interest in your company, and build a pipeline of candidates for your open roles. </p> <p class="promo-cta"> Learn more </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="/marketing-solutions/marketing-partners/find-a-partner#page-management/service-type/region-support" class="promo-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Community management","label":"/content/me/business/en-us/marketing-solutions/marketing-partners/find-a-partner.html#page-management/service-type/region-support - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1264890670"}"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg/jcr:content/renditions/09-dsk-e3-v1@2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg/jcr:content/renditions/09-dsk-e3-v1@2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg/jcr:content/renditions/09-dsk-e3-v1@2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg/jcr:content/renditions/09-dsk-e3-v1@2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg/jcr:content/renditions/09-dsk-e3-v1@2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e3-v1.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> Community management </p> <p class="promo-text"> Find trusted solutions to help you market your business on LinkedIn. </p> <p class="promo-cta"> Find a partner </p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable promo-card-wrapper"> <article class="promo promo-background-2 promo-card filterable-content light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome"> <a href="/marketing-solutions/boosting" class="promo-link js-analytics-event" data-analytics-config="{"category":"Internal","action":"click - Amplify your best content with boosting","label":"/content/me/business/en-us/marketing-solutions/boosting.html - flexible-column-frame - basic-list - reference-card","componentId":"reference-card_1264890669"}"> <div class="image-wrapper "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg/jcr:content/renditions/09-dsk-e4-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg/jcr:content/renditions/09-dsk-e4-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg/jcr:content/renditions/09-dsk-e4-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg/jcr:content/renditions/09-dsk-e4-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg/jcr:content/renditions/09-dsk-e4-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img alt="" class=" lazy-load" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/fg/09-dsk-e4-v01.jpg.original.jpg"/></picture> </div> <div class="promo-overlay" data-eq-height-group="1"> <p class="promo-title"> Amplify your best content with boosting </p> <p class="promo-text"> Extend your reach beyond your current followers. Give your business a boost by easily turning your post into an ad on the LinkedIn feed. </p> <p class="promo-cta"> Learn more </p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--mobile-portrait hide-on--tablet-portrait hide-on--tablet-landscape hide-on--mobile-landscape " data-responsive-height="auto,0px,0px,0px,0px" data-responsive-min-height="auto,0px,0px,0px,0px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1915853296" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/stories/best-practices/bg/tan-bg-xlv2.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1915853296"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--tablet-portrait hide-on--tablet-landscape hide-on--desktop " data-responsive-height="0px,0px,0px,230px,200px" data-responsive-min-height="0px,0px,0px,230px,200px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_837155593" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg/jcr:content/renditions/09-mob-land-b-v3-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg/jcr:content/renditions/09-mob-port-b-v3.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg/jcr:content/renditions/09-mob-port-b-v3-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Two young women wearing glasses discuss business with their laptops open" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/09-mob-land-b-v3.jpg/jcr:content/renditions/09-mob-port-b-v3.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_837155593"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="300px,auto,auto,auto,auto" data-responsive-min-height="300px,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_813643717" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/07-dsk-b-v04-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/09-tab-land-b-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/09-tab-land-b-v04-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/09-tab-port-b-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/09-tab-port-b-v04-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/10-mob-land-b-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/10-mob-land-b-v04-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/10-mob-port-b-v04.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/10-mob-port-b-v04-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="Two young women wearing glasses discuss business with their laptops open" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/pages/best-practices-v2/bg/07-dsk-b-v04.jpg/jcr:content/renditions/10-mob-port-b-v04.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="300px,auto,auto,auto,auto" data-responsive-min-height="300px,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-14-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--1 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1301506070" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1301506070"> <p class="banner-headline headline-42"> Ready to get started? </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="https://www.linkedin.com/help/lms" title="Get help" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - &emsp;&emsp; Get help &emsp;&emsp;","label":"https://www.linkedin.com/help/lms - flexible-column-frame - banner","componentId":"actionable-content_875625834"}"> Get help </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/company/setup/new" title="Create your Page" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Create your Page","label":"https://www.linkedin.com/company/setup/new - flexible-column-frame - banner","componentId":"actionable-content_875625833"}"> Create your Page </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-10-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> </section> </section> <section class="persistent-assistant-container closed " data-component-js-load-path="components/content/persistent-assistant" data-enable-offline="false" data-open-automatically="true" data-open-timing="1"> <div class="persistent-assistant-header"> <button class="persistent-assistant-open " aria-label="open Have Questions?"> <li-icon class="persistent-assistant-header-icon " type="speech-bubble-icon" size="small"></li-icon> Have Questions? </button> <button class="persistent-assistant-open offline-persistent-assistant-open hidden " aria-label="open Have Questions?"> </button> <button aria-label="Close Chat" title="Close Chat" class="persistent-assistant-close hidden"> <li-icon type="cancel-icon" size="small" class="persistent-assistant-close-icon" a11y-text="" ""> </li-icon> <span class="a11y-hidden">Close Chat</span> </button> </div> <div class="persistent-assistant-body hidden"> <p class="persistent-assistant-body-text"> Talk to a specialist now</p> <span> <a rel="nofollow" href="/etc/gandalf/global-settings/chat/lms-en-us-chat" class="persistent-assistant-primary-button live-chat"> Chat Now </a> </span> <p class="offline-persistent-assistant-body-text hidden"> </p> <span> </span> <ul class="persistent-assistant-secondary-links"> </ul> </span> <ul class="offline-persistent-assistant-secondary-links hidden"> </ul> </div> </section> <footer class='page-footer js-page-footer expansion-enabled'> <div id="footer-toggle" class="page-footer-expanded js-page-footer-expanded" aria-hidden="true"> <div class="page-footer-expanded-wrapper js-page-footer-expanded-wrapper" tabindex="-1"> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Hire </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/talent-solutions/recruiter" title="Recruiter" data-analytics-config="{"category":"Internal","action":"click - Recruiter","label":"/content/me/business/en-us/talent-solutions/recruiter.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_582542150"}"> Recruiter </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/talent-solutions/recruiter-lite" title="Recruiter Lite" data-analytics-config="{"category":"Internal","action":"click - Recruiter Lite","label":"/content/me/business/en-us/talent-solutions/recruiter-lite.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_582542149"}"> Recruiter Lite </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/talent-solutions/employee-referral-program" title="Referrals" data-analytics-config="{"category":"Internal","action":"click - Referrals","label":"/content/me/business/en-us/talent-solutions/employee-referral-program.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_582542148"}"> Referrals </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/talent-solutions/advertise-jobs" title="Job Slots" data-analytics-config="{"category":"Internal","action":"click - Job Slots","label":"/content/me/business/en-us/talent-solutions/advertise-jobs.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_582542147"}"> Job Slots </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/talent-solutions/post-jobs" title="Job Posts" data-analytics-config="{"category":"Internal","action":"click - Job Posts","label":"/content/me/business/en-us/talent-solutions/post-jobs.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_582542146"}"> Job Posts </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/talent-solutions/company-career-pages" title="Career Pages" data-analytics-config="{"category":"Internal","action":"click - Career Pages","label":"/content/me/business/en-us/talent-solutions/company-career-pages.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_582542145"}"> Career Pages </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/talent-solutions/job-ads" title="Work With Us Ads" data-analytics-config="{"category":"Internal","action":"click - Work With Us Ads","label":"/content/me/business/en-us/talent-solutions/job-ads.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_582542144"}"> Work With Us Ads </a> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/talent-solutions/blog" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Talent Blog","label":"/content/talent-solutions/global/en_us/index/blog.html - footer - inherited-column-frame - inherited-column","componentId":"actionable-content_143152800"}"> Talent Blog </a> </section> </section> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Market </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/native-advertising" title="Sponsored Content" data-analytics-config="{"category":"Internal","action":"click - Sponsored Content","label":"/content/me/business/en-us/marketing-solutions/native-advertising.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1505225733"}"> Sponsored Content </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/message-ads" title="Message Ads" data-analytics-config="{"category":"Internal","action":"click - Message Ads","label":"/content/me/business/en-us/marketing-solutions/message-ads.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1505225732"}"> Message Ads </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/dynamic-ads21" title="Dynamic Ads" data-analytics-config="{"category":"Internal","action":"click - Dynamic Ads","label":"/content/me/business/en-us/marketing-solutions/dynamic-ads21.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1505225731"}"> Dynamic Ads </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/marketing-solutions/ppc-advertising" title="Text Ads" data-analytics-config="{"category":"Internal","action":"click - Text Ads","label":"/content/me/business/en-us/marketing-solutions/ppc-advertising.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1505225730"}"> Text Ads </a> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="https://www.linkedin.com/business/marketing/blog" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Marketing Blog","label":"https://www.linkedin.com/business/marketing/blog - footer - inherited-column-frame - inherited-column","componentId":"actionable-content_987624671"}"> Marketing Blog </a> </section> </section> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Sell </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator" title="Sales Navigator" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator","label":"/content/me/business/en-us/sales-solutions/sales-navigator.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_1867057980"}"> Sales Navigator </a> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="/sales-solutions/blog" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Sales Blog","label":"/content/sales-solutions/global/en_us/index/blog.html - footer - inherited-column-frame - inherited-column","componentId":"actionable-content_1832096542"}"> Sales Blog </a> </section> </section> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <p class="col-headline "> Learn </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://learning.linkedin.com/for-entire-companies" title="For businesses" data-analytics-config="{"category":"Internal","action":"click - For businesses","label":"/content/me/learning/en-us/for-entire-companies.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_944374397"}"> For businesses </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://learning.linkedin.com/for-higher-education" title="For higher education" data-analytics-config="{"category":"Internal","action":"click - For higher education","label":"/content/me/learning/en-us/for-higher-education.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_944374398"}"> For higher education </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://learning.linkedin.com/for-governments-old" title="For government agencies" data-analytics-config="{"category":"Internal","action":"click - For government agencies","label":"/content/me/learning/en-us/for-governments-old.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_944374399"}"> For government agencies </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://learning.linkedin.com/for-libraries" title="For libraries" data-analytics-config="{"category":"Internal","action":"click - For libraries","label":"/content/me/learning/en-us/for-libraries.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_944374400"}"> For libraries </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://learning.linkedin.com/products" title="See all products" data-analytics-config="{"category":"Internal","action":"click - See all products","label":"/content/me/learning/en-us/products.html - footer - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_944374401"}"> See all products </a> </li> </ul> </nav> </div> </section> <a class="col-link js-analytics-event" href="https://learning.linkedin.com/blog" data-analytics-config="{"category":"Internal","action":"click - Learning Blog","label":"/content/learning/en-us/blog.html - footer - inherited-column-frame - inherited-column","componentId":"actionable-content_1618398883"}"> Learning Blog </a> </section> </section> </div> </div> </div> </div> </div> <div class="page-footer-foreground"> <div class="page-footer-links"> <button data-action-text="See less" class="page-footer-expand-button js-expand-page-footer-button js-analytics-event" aria-controls="footer-toggle" data-accessibility-collapse-text="More Footer Options" aria-expanded="false" aria-label="See more"> <div class="page-footer-expand-button-text js-expand-page-footer-button-text" aria-hidden="true">See more</div> <p class="js-expand-footer-accessibility-text a11y-hidden">More Footer Options</p> <li-icon type="chevron-up-icon" size="small" class="page-footer-expand-button-icon" a11y-text="" ""> </li-icon> </button> <nav class="footer-navigation" aria-label="Footer links navigation"> <ul class="footer-navigation-items"> <li class="footer-navigation-item"> <a class="footer-navigation-link js-analytics-event" href="/" data-analytics-config="{"category":"Internal","action":"click - View more business solutions","label":"/content/me/business/en-us.html - footer","componentId":"actionable-content_770498518"}"> View more business solutions </a> </li> </ul> </nav> <hr class="page-footer-divider"> <div class="footer-legal "> <div class="footer-legal-nowrap"> <ul class="footer-legal-items"> <li class="footer-legal-item"> <a class="footer-legal-link js-analytics-event" href="https://about.linkedin.com" target="_blank" data-analytics-config="{"category":"External Other","action":"click - About","label":"https://about.linkedin.com - footer","componentId":"actionable-content_1297822526"}"> About </a> </li> <li class="footer-legal-item"> <a class="footer-legal-link js-analytics-event" href="https://www.linkedin.com/legal/cookie-policy" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Cookie Policy","label":"https://www.linkedin.com/legal/cookie-policy - footer","componentId":"actionable-content_1297822526"}"> Cookie Policy </a> </li> <li class="footer-legal-item"> <a class="footer-legal-link js-analytics-event" href="https://www.linkedin.com/legal/privacy-policy" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Privacy Policy","label":"https://www.linkedin.com/legal/privacy-policy - footer","componentId":"actionable-content_1297822526"}"> Privacy Policy </a> </li> <li class="footer-legal-item"> <a class="footer-legal-link js-analytics-event" href="https://www.linkedin.com/legal/california-privacy-disclosure" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Your California Privacy Choices","label":"https://www.linkedin.com/legal/california-privacy-disclosure - footer","componentId":"actionable-content_1297822526"}"> Your California Privacy Choices </a> </li> <li class="footer-legal-item"> <a class="footer-legal-link js-analytics-event" href="https://www.linkedin.com/legal/user-agreement" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - User Agreement","label":"https://www.linkedin.com/legal/user-agreement - footer","componentId":"actionable-content_1297822526"}"> User Agreement </a> </li> <li class="footer-legal-item"> <a class="footer-legal-link js-analytics-event" href="https://www.linkedin.com/accessibility" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Accessibility","label":"https://www.linkedin.com/accessibility - footer","componentId":"actionable-content_1297822526"}"> Accessibility </a> </li> <li class="footer-legal-item"> <a class="footer-legal-link js-analytics-event" href="/sitemap" target="_blank" data-analytics-config="{"category":"Internal","action":"click - Sitemap","label":"/content/me/business/en-us/sitemap.html - footer","componentId":"actionable-content_933355309"}"> Sitemap </a> </li> </ul> <span class="footer-legal-copyright"> <span class="a11y-hidden">LinkedIn logo</span> <svg class="footer-logo-blue"><use xlink:href="#linkedin-logo-blue-14" data-size="large"/></svg> <span class="footer-legal-name"> © LinkedIn Corporation 2024 </span> </span> </div> </div> <div class='footer-social'> <ul class="footer-social-icons"> <li class="footer-social-icon"><a href="https://www.linkedin.com/company/1337" class="footer-social-icon-link js-analytics-event" title="social-linkedin" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - social-linkedin","label":"https://www.linkedin.com/company/1337 - footer","componentId":"footer_2145046013"}"><li-icon type="linkedin-icon" size="" class="" a11y-text="" ""></li-icon><span class="a11y-text">social-linkedin</span></a></li><li class="footer-social-icon"><a href="http://www.slideshare.net/linkedin" class="footer-social-icon-link js-analytics-event" title="social-slideshare" target="_blank" data-analytics-config="{"category":"External Other","action":"click - social-slideshare","label":"http://www.slideshare.net/linkedin - footer","componentId":"footer_2145046013"}"><li-icon type="slideshare-icon" size="" class="" a11y-text="" ""></li-icon><span class="a11y-text">social-slideshare</span></a></li><li class="footer-social-icon"><a href="https://twitter.com/LinkedIn" class="footer-social-icon-link js-analytics-event" title="social-twitter" target="_blank" data-analytics-config="{"category":"External Other","action":"click - social-twitter","label":"https://twitter.com/LinkedIn - footer","componentId":"footer_2145046013"}"><li-icon type="twitter-icon" size="" class="" a11y-text="" ""></li-icon><span class="a11y-text">social-twitter</span></a></li> </ul> </div> </div> </div> </footer> <section id="artdeco-global-alert-container" aria-live="assertive" role="alert" aria-hidden="true"> <div class="artdeco-global-alert" id="artdeco-global-alert"> <section class="artdeco-global-alert__body"> <li-icon type="notify-pebble-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--notice"></li-icon> <li-icon type="error-pebble-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--error"></li-icon> <li-icon type="yield-pebble-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--yield"></li-icon> <div class="artdeco-global-alert__responsive-container"> <div class="artdeco-global-alert-title__header" id="artdeco-global-alert-title-header"></div> <div class="artdeco-global-alert__content" id="artdeco-global-alert-content"></div> <div class="artdeco-global-alert-action__wrapper" id="artdeco-global-alert-action-container"></div> </div> <button class="artdeco-global-alert__dismiss" id="artdeco-global-alert-dismiss" disabled> <li-icon type="cancel-icon" size="medium" class="artdeco-global-alert__icon artdeco-global-alert__icon--dismiss"></li-icon> <span class="a11y-text">dismiss</span> </button> </section> </div> </section> </div> </div> <div class="modal-wrapper" tabindex="-1"> <section class="modal-content" tabindex="-1" role="dialog" aria-labelledby="modal-title"> <li-icon type="loader" size="" class="light-gray modal-loader" a11y-text="" ""> </li-icon> <div class="modal-title" id="modal-title"></div> <button class="modal-close"> <li-icon type="cancel-icon" size="" class="modal-close-icon" a11y-text="" ""> </li-icon> <span class="a11y-hidden">Cancel</span> </button> <iframe class="modal-frame" role="document"></iframe> </section> </div> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/gandalf/embed/vendor/vendor.min.LIHASH82d53b0955a3082c05b3ac4e6e016244.js" defer></script> <script type="text/javascript" src="/etc.clientlibs/settings/wcm/designs/gandalf/embed/app/app.min.LIHASH2ada600f4565c1b7db7a45723597b3de.js" defer></script> </body> </html>