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hidden"><div class="clip-path absolute right-[calc(50%)] top-[calc(76%)] z-[40] translate-x-1/2 px-2"><svg fill="white" id="triangle" xmlns="http://www.w3.org/2000/svg" width="18px" height="17px" viewBox="0 0 100 100"><polygon points="50 15, 100 100, 0 100"></polygon></svg></div></div></button><div class="hidden"><div><div class="absolute left-0 top-[calc(90%)] z-[30] w-full"><div class="mx-auto w-full px-5 lg:px-8 2xl:px-24 max-w-screen-4xl"><div class="mx-auto max-w-fit rounded-[20px] bg-white px-10 pb-[1.625rem] pt-10 shadow-navBox"><ul class=" grid grid-cols-12 gap-x-10"><li class="col-span-3 p-0 text-center"><div class="flex flex-col"><div class="flex flex-row items-baseline gap-1.5 pb-2.5"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><a class="group" href="/pillars/stand-out/"><span class="type-pr-zeta link-underline-animated-sm text-pr-lg">Stand Out</span></a></div><span class="flex flex-col"><div class="col-span-3 border-t-[1px] border-[#D9D9D9] p-0 py-3 text-center"><div class="flex w-full flex-row items-baseline gap-4"><a class="group pb-2" href="https://www.getbento.com/products/restaurant-websites/" data-link-tag="true"><span class="link-underline-animated-sm text-[15px]">Restaurant Websites</span></a></div><div class="w-full text-left"><span class="flex w-full flex-col space-y-[4px]"><div class="ml-3.5"><a class="group" href="/products/ada/"><div class="flex items-baseline gap-1"><span class="link-underline-animated-sm text-[15px] text-gray-400">Digital Accessibility (ADA)</span></div></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/cookie-consent/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Cookie Consent Management</span></a></div></span></div></div><div class="border-t-[1px] border-[#D9D9D9] py-4 text-left"><a class="group" href="https://www.getbento.com/products/local-sync/"><span class="link-underline-animated-sm text-[15px]">Google Sync</span></a></div><div class="border-t-[1px] border-[#D9D9D9] py-4 text-left"><a class="group" href="https://www.getbento.com/products/customization-package/"><span class="link-underline-animated-sm text-[15px]">Customization Package</span></a></div></span></div></li><li class="col-span-3 p-0 text-center"><div class="flex flex-col"><div class="flex flex-row items-baseline gap-1.5 pb-2.5"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><a class="group" href="/pillars/sell/"><span class="type-pr-zeta link-underline-animated-sm text-pr-lg">Sell</span></a></div><span class="flex flex-col"><div class="col-span-3 border-t-[1px] border-[#D9D9D9] p-0 py-3 text-center"><div class="flex w-full flex-row items-baseline gap-4"><a class="group pb-2" href="https://www.getbento.com/products/online-ordering/" data-link-tag="true"><span class="link-underline-animated-sm text-[15px]">Online Ordering</span></a></div><div class="w-full text-left"><span class="flex w-full flex-col space-y-[4px]"><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/takeout-delivery/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Takeout & Delivery</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/preorder-catering/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Online Catering</span></a></div></span></div></div><div class="col-span-3 border-t-[1px] border-[#D9D9D9] p-0 py-3 text-center"><div class="flex w-full flex-row items-baseline gap-4"><a class="group pb-2" href="https://www.getbento.com/products/dine-in-ordering/" data-link-tag="true"><span class="link-underline-animated-sm text-[15px]">Dine-in Ordering</span></a></div><div class="w-full text-left"><span class="flex w-full flex-col space-y-[4px]"><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/pos-clover/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Clover POS</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/dinepay/"><span class="link-underline-animated-sm text-[15px] text-gray-400">QR Code Order & Pay</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/kiosk/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Kiosk</span></a></div></span></div></div><div class="col-span-3 border-t-[1px] border-[#D9D9D9] p-0 py-3 text-center"><div class="flex w-full flex-row items-baseline gap-4"><a class="group pb-2" href="https://www.getbento.com/products/ecommerce-stores/" data-link-tag="true"><span class="link-underline-animated-sm text-[15px]">Ecommerce</span></a></div><div class="w-full text-left"><span class="flex w-full flex-col space-y-[4px]"><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/gift-cards/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Gift Cards</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/merchandise/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Merchandise</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/ticketed-events/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Ticketing</span></a></div></span></div></div><div class="border-t-[1px] border-[#D9D9D9] py-4 text-left"><a class="group" href="https://www.getbento.com/products/eventmanagement/"><span class="link-underline-animated-sm text-[15px]">Events Management</span></a></div></span></div></li><li class="col-span-3 p-0 text-center"><div class="flex flex-col"><div class="flex flex-row items-baseline gap-1.5 pb-2.5"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><a class="group" href="/pillars/engage/"><span class="type-pr-zeta link-underline-animated-sm text-pr-lg">Engage</span></a></div><span class="flex flex-col"><div class="col-span-3 border-t-[1px] border-[#D9D9D9] p-0 py-3 text-center"><div class="flex w-full flex-row items-baseline gap-4"><a class="group pb-2" href="https://www.getbento.com/products/dine-in/" data-link-tag="true"><span class="link-underline-animated-sm text-[15px]">Dine-In</span></a></div><div class="w-full text-left"><span class="flex w-full flex-col space-y-[4px]"><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/reservations/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Reservations</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/waitlist/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Digital Waitlist</span></a></div></span></div></div><div class="col-span-3 border-t-[1px] border-[#D9D9D9] p-0 py-3 text-center"><div class="flex w-full flex-row items-baseline gap-4"><a class="group pb-2" href="https://www.getbento.com/products/marketing/" data-link-tag="true"><span class="link-underline-animated-sm text-[15px]">Marketing</span></a></div><div class="w-full text-left"><span class="flex w-full flex-col space-y-[4px]"><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/seo/"><span class="link-underline-animated-sm text-[15px] text-gray-400">SEO</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/automated-email-marketing/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Email Marketing</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/sms-marketing/"><span class="link-underline-animated-sm text-[15px] text-gray-400">SMS Marketing</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/loyalty-programs/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Loyalty Programs</span></a></div></span></div></div></span></div></li><li class="col-span-3 p-0 text-center"><div class="flex flex-col"><div class="flex flex-row items-baseline gap-1.5 pb-2.5"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><a class="group" href="/pillars/operate/"><span class="type-pr-zeta link-underline-animated-sm text-pr-lg">Operate</span></a></div><span class="flex flex-col"><div class="col-span-3 border-t-[1px] border-[#D9D9D9] p-0 py-3 text-center"><div class="flex w-full flex-row items-baseline gap-4"><a class="group pb-2" href="https://www.getbento.com/products/bentocore/" data-link-tag="true"><span class="link-underline-animated-sm text-[15px]">BentoCore</span></a></div><div class="w-full text-left"><span class="flex w-full flex-col space-y-[4px]"><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/diner-database/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Diner Database</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/menu-management/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Menu Management</span></a></div><div class="ml-3.5"><a class="group" href="https://www.getbento.com/products/brand-center/"><span class="link-underline-animated-sm text-[15px] text-gray-400">Branding</span></a></div></span></div></div><div class="border-t-[1px] border-[#D9D9D9] py-4 text-left"><a class="group" href="https://www.getbento.com/products/kitchen-display-system/"><span class="link-underline-animated-sm text-[15px]">Clover Kitchen Display System (KDS)</span></a></div><div class="border-t-[1px] border-[#D9D9D9] py-4 text-left"><a class="group" href="https://www.getbento.com/products/payment-processing/"><span class="link-underline-animated-sm text-[15px]">Clover Payment Processing</span></a></div><div class="border-t-[1px] border-[#D9D9D9] py-4 text-left"><a class="group" href="https://www.getbento.com/products/integrations/"><span class="link-underline-animated-sm text-[15px]">Integrations</span></a></div></span></div></li></ul></div></div></div></div></div></li><li class="py-2"><button class="relative h-full overflow-hidden py-2.5 text-left "><span class="text-[15px] font-normal xl:text-pr-lg">Restaurant Type</span><div class="w-full hidden"><div class="clip-path absolute right-[calc(50%)] top-[calc(76%)] z-[40] translate-x-1/2 px-2"><svg fill="white" id="triangle" xmlns="http://www.w3.org/2000/svg" width="18px" height="17px" viewBox="0 0 100 100"><polygon points="50 15, 100 100, 0 100"></polygon></svg></div></div></button><div class="hidden"><div><div class="absolute left-0 top-[calc(90%)] z-[30] w-full"><div class="mx-auto w-full px-5 lg:px-8 2xl:px-24 max-w-screen-4xl"><div class="mx-auto max-w-fit rounded-[20px] bg-white px-10 pb-[1.625rem] pt-10 shadow-navBox"><ul class="mx-auto grid grid-cols-12 gap-x-10"><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/multi-unit-restaurants/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Multi-Location Restaurants</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/neighborhood-spots/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Neighborhood Spots</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/fast-casual-restaurants/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Fast Casual Restaurants</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/fine-dining/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Fine Dining</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/bars/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Bars</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/pizzerias/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Pizzerias</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/wineries/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Wineries</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/breweries/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Breweries</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/private-chefs/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Private Chefs</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/hospitality-groups/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Hospitality Groups</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/clubs-and-nightlife/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Clubs & Nightlife</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/ghost-kitchen/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Ghost Kitchens</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/hotel-restaurants/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Hotel Restaurants</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/food-trucks/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Food Trucks</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/food-halls/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Food Halls</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/new-restaurant-openings/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">New Restaurant Openings</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/bakeries/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Bakeries</span></div></a></li><li class="col-span-4 py-4"><a class="group inline-flex items-center gap-4" href="/solutions/coffee-shops/"><figure class="relative h-5 w-5 shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain opacity-0 " decoding="sync" loading="eager" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="" src=""/></span></figure><div><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Coffee Shops</span></div></a></li></ul></div></div></div></div></div></li><li class="py-2"><a class=" relative flex h-full items-center overflow-hidden py-2.5 after:absolute after:bottom-0 after:left-0 after:h-0.5 after:w-full after:-translate-x-full after:bg-pr-red-200 after:transition after:content-[''] hover:after:translate-x-0 focus:after:translate-x-0" href="/pricing/"><span class="text-[15px] xl:text-pr-lg">Pricing</span></a></li><li class="py-2"><button class="relative h-full overflow-hidden py-2.5 text-left "><span class="text-[15px] font-normal xl:text-pr-lg">Resources</span><div class="w-full hidden"><div class="clip-path absolute right-[calc(50%)] top-[calc(76%)] z-[40] translate-x-1/2 px-2"><svg fill="white" id="triangle" xmlns="http://www.w3.org/2000/svg" width="18px" height="17px" viewBox="0 0 100 100"><polygon points="50 15, 100 100, 0 100"></polygon></svg></div></div></button><div class="hidden"><div><div class="absolute left-0 top-[calc(90%)] z-[30] w-full"><div class="mx-auto w-full px-5 lg:px-8 2xl:px-24 max-w-screen-4xl"><div class="mx-auto max-w-fit rounded-[20px] bg-white px-10 pb-[1.625rem] pt-10 shadow-navBox"><a href="https://www.getbento.com/resources/demo/platform-demo/" class="group mx-auto flex max-w-[675px] gap-10 border-b-[1px] pb-6"><figure class="relative h-[112px] w-[200px] shrink-0 self-start"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-cover " decoding="async" loading="lazy" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="https://images.ctfassets.net/h81st780aesh/7rAsI0iGUqYXejwyBW44N7/92fcdd16fc220fe4b522331c0225a747/Bento_shoot_-_The_Tyger_-_Finals-05.jpg?fm=webp&w=480&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/7rAsI0iGUqYXejwyBW44N7/92fcdd16fc220fe4b522331c0225a747/Bento_shoot_-_The_Tyger_-_Finals-05.jpg?fm=webp&w=640&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/7rAsI0iGUqYXejwyBW44N7/92fcdd16fc220fe4b522331c0225a747/Bento_shoot_-_The_Tyger_-_Finals-05.jpg?fm=webp&w=1200&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/7rAsI0iGUqYXejwyBW44N7/92fcdd16fc220fe4b522331c0225a747/Bento_shoot_-_The_Tyger_-_Finals-05.jpg?fm=webp&w=1920&fit=fill&f=center&q=50 1920w," src="https://images.ctfassets.net/h81st780aesh/7rAsI0iGUqYXejwyBW44N7/92fcdd16fc220fe4b522331c0225a747/Bento_shoot_-_The_Tyger_-_Finals-05.jpg"/></span></figure><div class=" space-y-2"><div class="link-underline-animated-sm text-pr-lg">Watch our Online Demo</div><div class="text-[15px] text-gray-400 "><div class="link-underline-animated-sm">Discover how BentoBox's all-in-one platform can transform your restaurant's online presence with stunning websites, powerful marketing tools, and much more.</div></div></div></a><ul class="mx-auto grid grid-cols-12 gap-x-10"><li class="col-span-4 w-[200px] py-3.5 "><a class="group" href="/resources/reports-guides/"><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Reports & Guides</span></a></li><li class="col-span-4 w-[200px] py-3.5 "><a class="group" href="/resources/toolsandtemplates/"><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Tools & Templates</span></a></li><li class="col-span-4 w-[200px] py-3.5 "><a class="group" href="/resources/webinars/"><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Webinars</span></a></li><li class="col-span-4 w-[200px] py-3.5 border-t-[1px] border-[#D9D9D9]"><a class="group" href="/case-studies/"><span class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Case Studies</span></a></li><li class="col-span-4 w-[200px] py-3.5 border-t-[1px] 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class="type-pr-zeta link-underline-animated-sm text-[15px] xl:text-pr-lg">Become a Partner</span></a></li></ul></div></div></div></div></div></li></ul><div class="flex items-center gap-6 py-2"><div><a class="text-pr-dark-gray-500 link-underline-animated-sm text-[15px]" href="tel:+18773532447">+1 (877) 353-2447</a></div><div><a class="text-pr-dark-gray-500 link-underline-animated-sm text-[15px]" href="https://getbento.com/login/">Sign In</a></div><div><a class="text-pr-dark-gray-500 pr-button pr-button-teal pr-button-lg !text-white" href="https://www.getbento.com/sign-up/">Get Started</a></div></div></div></div></header></div></div><div class="z-10 w-full bg-white "><div class="mx-auto w-full max-w-screen-2xl px-5 lg:px-16"><div class="flex items-center border-b border-red-500"><div class="relative h-full w-full items-center justify-between pt-6 lg:hidden"><a class="flex flex-col items-center" href="/blog/"><span class="type-beta block text-red-500 text-5xl">Hospitality Now</span><span class="type-beta relative text-pr-base text-pr-dark-gray-500 block">Stories for the Restaurant Community</span></a><div class="flex items-center justify-between h-[72px]"><div><button class="relative overflow-hidden pr-5 text-lg" aria-controls="menu" aria-label="menu_toggle" aria-expanded="false"><span>All Topics</span><svg class="absolute right-0 top-1/2 -translate-y-1/2 stroke-current transition " xmlns="http://www.w3.org/2000/svg" width="14" height="8" viewBox="0 0 14 8" fill="none"><path d="M1 1L7.0438 7L13 1" stroke="#30323B" stroke-linecap="round"></path></svg></button></div><div class="flex items-center gap-2"><figure class="relative mx-auto h-10 w-10"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain " decoding="async" loading="lazy" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 1920w," src="https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png"/></span></figure><a class=" text-lg text-red-500" href="/blog/restaurant-email-marketing/#modal-blog-subscribe">Subscribe</a></div></div></div><div class="hidden h-full w-full items-center justify-between lg:flex py-6"><div class="relative py-2"><div><div class="relative inline-block whitespace-nowrap rounded-md pl-[30px]"><span class="pb-5 text-pr-lg">Explore Topics</span><div class="w-full hidden"><div class="clip-path absolute right-[calc(50%)] top-[calc(110%)] z-[40] translate-x-1/2 px-2"><svg fill="white" id="triangle" xmlns="http://www.w3.org/2000/svg" width="18px" height="17px" viewBox="0 0 100 100"><polygon points="50 15, 100 100, 0 100"></polygon></svg></div></div></div><div class="hidden"><div class="absolute top-[calc(129%)] z-[30] rounded-[20px] bg-white px-10 py-[1.625rem] shadow-navBox"><ul class="grid w-[680px] grid-cols-12 gap-x-10"><li 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Relationships</a></li><li class="list-none py-4 lg:py-0 lg:col-span-4 lg:w-[200px] lg:py-3.5 border-t-[1px] border-[#D9D9D9]"><a class="type-pr-zeta link-underline-animated-sm text-[15px]" href="/blog/topic/holidays/">Holidays</a></li><li class="list-none py-4 lg:py-0 lg:col-span-4 lg:w-[200px] lg:py-3.5 border-t-[1px] border-[#D9D9D9]"><a class="type-pr-zeta link-underline-animated-sm text-[15px]" href="/blog/topic/marketing/">Marketing</a></li><li class="list-none py-4 lg:py-0 lg:col-span-4 lg:w-[200px] lg:py-3.5 border-t-[1px] border-[#D9D9D9]"><a class="type-pr-zeta link-underline-animated-sm text-[15px]" href="/blog/topic/new-openings/">New Openings</a></li><li class="list-none py-4 lg:py-0 lg:col-span-4 lg:w-[200px] lg:py-3.5 border-t-[1px] border-[#D9D9D9]"><a class="type-pr-zeta link-underline-animated-sm text-[15px]" href="/blog/topic/operations/">Operations</a></li><li class="list-none py-4 lg:py-0 lg:col-span-4 lg:w-[200px] lg:py-3.5 border-t-[1px] border-[#D9D9D9]"><a class="type-pr-zeta link-underline-animated-sm text-[15px]" href="/blog/topic/staffing/">Staffing</a></li><li class="list-none py-4 lg:py-0 lg:col-span-4 lg:w-[200px] lg:py-3.5 border-t-[1px] border-[#D9D9D9]"><a class="type-pr-zeta link-underline-animated-sm text-[15px]" href="/blog/topic/product-updates/">Product Updates</a></li></ul></div></div></div></div><div class="relative pr-5 xl:pr-6"><a href="/blog/"><div><span class="type-beta self-end whitespace-nowrap text-red-500 text-3xl xl:text-5xl ">Hospitality Now</span></div><span class="type-beta whitespace-nowrap text-2xs font-normal leading-6 text-pr-dark-gray-500 xl:text-base block">Stories for the Restaurant Community</span></a></div><div class="flex items-center gap-2 xl:pr-[30px]"><figure class="relative mx-auto h-10 w-16"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="BentoBox" sizes="100vw" class="object-contain " decoding="async" loading="lazy" style="position:absolute;inset:0px;box-sizing:border-box;padding:0px;border:none;margin:auto;display:block;width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%" srcSet="https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png?fm=webp&w=63&h=44&fit=fill&f=center&q=50 1920w," src="https://images.ctfassets.net/h81st780aesh/5SanATtGHF6U1Uf7ul0AVx/fb4f1d5d8da0c25e57f1df392175417a/Bird_with_note-_white.png"/></span></figure><a class=" w-full text-lg text-red-500" href="/blog/restaurant-email-marketing/#modal-blog-subscribe">Subscribe</a></div></div></div></div></div><main><section><div class="mx-auto w-full max-w-screen-2xl px-5 lg:px-16"><div class="pt-6 md:pt-9"><div class="items-center md:grid md:grid-cols-5"><div class="md:col-span-3 md:pr-2.5 lg:pr-5"><figure class="aspect-[1486/892]"><span style="display:block;position:relative;aspect-ratio:991/595"><img sizes="100vw" alt="BentoBox" class=" opacity-0 " decoding="sync" loading="eager" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="" srcSet=""/></span></figure></div><div class="mt-4 flex flex-col justify-center md:col-span-2 md:mt-0 md:pl-2.5 lg:pl-5"><p class="type-eta text-red-600">Marketing</p><h1 class="type-alpha mt-3 md:mt-1">A Beginner's Guide to Restaurant Email Marketing</h1><p class="type-zeta mt-2 text-blue-200 md:mt-4">November 2, 2022</p><p class="text-gray-400 type-delta mt-8 md:mt-4">Find out why you should be using email in your marketing efforts, the first five steps to complete and best practices for success.</p></div></div></div></div></section><section><div class="mx-auto w-full max-w-screen-2xl px-5 lg:px-16"><div class="grid grid-cols-12 gap-5 lg:gap-10"><aside class="col-span-full mt-8 md:col-span-3 md:mt-0 md:py-16 xl:col-span-2"><div class="space-y-8"><div class="flex max-w-[400px] gap-4 md:max-w-[186px] md:flex-col"><div class="shrink-0"><figure class="aspect-square h-[55px] w-[55px] overflow-hidden rounded-full md:h-[68px] md:w-[68px]"><span style="display:block;position:relative;aspect-ratio:136/136"><img sizes="100vw" alt="BentoBox" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/7zK22bVDx6ehZMhygyQyuE/9e3972c5ba1ed61f5f852faf18f67cc9/bento-symbol-favicon__1_.png?fm=webp&w=136&h=136&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/7zK22bVDx6ehZMhygyQyuE/9e3972c5ba1ed61f5f852faf18f67cc9/bento-symbol-favicon__1_.png?fm=webp&w=136&h=136&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/7zK22bVDx6ehZMhygyQyuE/9e3972c5ba1ed61f5f852faf18f67cc9/bento-symbol-favicon__1_.png?fm=webp&w=136&h=136&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/7zK22bVDx6ehZMhygyQyuE/9e3972c5ba1ed61f5f852faf18f67cc9/bento-symbol-favicon__1_.png?fm=webp&w=136&h=136&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/7zK22bVDx6ehZMhygyQyuE/9e3972c5ba1ed61f5f852faf18f67cc9/bento-symbol-favicon__1_.png?fm=webp&w=136&h=136&fit=fill&f=center&q=50 1920w,"/></span></figure></div><div class="flex flex-col justify-center space-y-2 pr-5"><h3 class="type-eta self-start">BentoBox Staff</h3><p class="text-2xs text-gray-400 md:text-sm">Writers, thinkers, and technology experts with deep roots in hospitality.</p></div></div><div class="hidden md:block"><div><ul class="flex flex-wrap justify-center gap-7 md:justify-start md:gap-2.5"><li><button aria-label="twitter" class="react-share__ShareButton p-1 text-red-500 transition hover:text-red-700 focus:text-red-700"><svg height="17" width="15" viewBox="0 0 17 15" fill="none" xmlns="http://www.w3.org/2000/svg" class="h-6 w-6 fill-current md:h-4 md:w-4"><path d="M16.92 2.768c.05-.067-.022-.154-.1-.124a7.075 7.075 0 0 1-1.707.427 3.442 3.442 0 0 0 1.433-1.683c.028-.072-.05-.135-.117-.098a6.841 6.841 0 0 1-1.937.714.084.084 0 0 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You’ve created a great online presence, and now you want to level up with more advanced marketing tactics. Where should you start?</p><p>Email marketing is a natural next step to explore. It puts you in direct contact with diners — unlike social media, for example, which requires you to navigate through an algorithm in order to be seen. And no, email isn’t dead or outdated. In fact, it’s easy to track and measure the effectiveness of this channel.</p></div></div><div class="my-8 md:my-16"><div class="max-w-[718px]"><div class="p-5 lg:px-7 lg:py-10 bg-blue-100"><div class="flex gap-4 lg:gap-7"><div class="flex shrink-0 items-start"><figure class="w-[144px] lg:ml-4"><span style="display:block;position:relative;aspect-ratio:228/275"><img sizes="100vw" alt="BentoBox" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/nCJ3rNuHYIJPh9bLiftq8/99872ab4356560d88cf768a42a110c12/webinar-cta.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/nCJ3rNuHYIJPh9bLiftq8/99872ab4356560d88cf768a42a110c12/webinar-cta.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/nCJ3rNuHYIJPh9bLiftq8/99872ab4356560d88cf768a42a110c12/webinar-cta.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/nCJ3rNuHYIJPh9bLiftq8/99872ab4356560d88cf768a42a110c12/webinar-cta.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/nCJ3rNuHYIJPh9bLiftq8/99872ab4356560d88cf768a42a110c12/webinar-cta.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1920w,"/></span></figure></div><div class="grow"><p class=" type-eta">WEBINAR</p><h3 class="mt-2.5 lg:mt-3.5 type-delta ">Pro Tips for Restaurant Marketing</h3><div class="prose max-w-none prose-p:text-sm md:prose-p:text-base text-gray-400 mt-2.5 lg:mt-3.5"><p>Stand out, sell, repeat. Learn what it takes to make a restaurant stand out online, and how to keep diners coming back.</p></div><div class="hidden justify-start sm:flex mt-7"><a class="button-text-red" id="webinar_cta" href="https://www.getbento.com/resources/webinars/stand-out-sell-repeat/">Watch Now</a></div></div></div><div class="flex justify-center sm:hidden mt-5"><a class="w-full button-text-red" id="webinar_cta" href="https://www.getbento.com/resources/webinars/stand-out-sell-repeat/">Watch Now</a></div></div></div></div><div class="my-8 md:my-16"><div class="prose mx-auto md:prose-lg"><h2><b>Why Should Restaurants Use Email Marketing?</b></h2><p>Email marketing can become an important part of your <a href="https://getbento.com/blog/how-to-write-a-restaurant-marketing-plan-free-template-included/">overall marketing strategy</a>. If you’re not currently leveraging this channel and aren’t sold on the value of it, here are three statistics that will change your mind. </p><p><b>1. Email marketing is more likely to drive revenue than social media.</b> 60% of consumers say <a href="https://www.constantcontact.com/blog/email-marketing-statistics/" target="_blank" rel="noreferrer">they’ve made a purchase</a> as the result of a marketing email they received compared to only 12.5% of consumers who would make a purchase from social media. For restaurants, a purchase can be considered things like an online order, gift card, restaurant merchandise or tickets to a wine dinner.</p><p><b>2. The average ROI of email marketing is high.</b> Data shows that for every dollar spent on email marketing, <a href="https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/" target="_blank" rel="noreferrer">$36 is earned back</a>. Some reports indicate the median email marketing ROI is 122% — that’s <a href="https://www.lyfemarketing.com/blog/email-marketing-roi/" target="_blank" rel="noreferrer">four times higher</a> than any other digital marketing channel. Restaurants have tight margins, so it’s imperative that money spent on marketing is spent wisely. Email marketing is a proven cost-effective channel. <br/> <br/><b>3. Automated emails based on diner behavior can build stronger guest relationships. </b>Restaurants can use <a href="https://getbento.com/features/automated-email-marketing-for-restaurants/">automated email campaigns</a> to send past online ordering customers a special offer or discount as an incentive to order again. Automated email campaigns drive an average of $96 in revenue for each click on a marketing email and create a 247% increase in repeat diners. New York City’s Loring Place, for example, generated more than <a href="https://getbento.com/case-study-automated-marketing-campaigns-loring-place/">$8,000 in revenue</a> from just one campaign. </p></div></div><div class="my-8 md:my-16"><div class="prose mx-auto md:prose-lg"><h2><b>How To Launch Your Email Marketing Plan </b></h2><p>It might feel overwhelming to kick off your email marketing efforts from scratch. If you’re at a loss for where to begin, read on. Below, you’ll find a handful of steps to get you started, insight on what to include in your emails and an overview of best practices. </p><h3>The First 5 Steps To Complete </h3><p>So you’ve decided to create an email marketing plan for your restaurant — congrats! Before you start sending anything and showing up in inboxes, here are five steps you should take to set yourself up for success.</p><ol><li><p><b>Select an email service provider. </b>You need technology to power your emails, and finding an email software tool is an essential first step. There are many options in the marketplace but <a href="https://myemma.com/" target="_blank" rel="noreferrer">Emma</a>, <a href="https://www.campaignmonitor.com/" target="_blank" rel="noreferrer">Campaign Monitor</a>, <a href="https://mailchimp.com/" target="_blank" rel="noreferrer">MailChimp</a> and <a href="https://www.constantcontact.com/" target="_blank" rel="noreferrer">Constant Contact</a> are some of the top platforms to consider. <br/></p></li><li><p><b>Place an “Email Sign Up” button on your website. </b>Capturing email subscribers on your restaurant’s website is simpler than it sounds. You can place a call-to-action (CTA) button like “Email Sign Up” on your navigation bar or in the footer. You’ll need to connect the sign up button to your email software — talk to your website provider for details. <br/> <br/>If you want to add intrigue and creativity to your CTA to improve conversions, play around with different language. For example, Brooklyn restaurant <a href="https://www.gertie.nyc/" target="_blank" rel="noreferrer">Gertie</a> uses the playful phrase “Gertie Gossip” as the email sign up prompt in their side navigation. Explore a few options that fit best for your concept. You can even run an A/B test where you implement two choices and see which performs best.  <br/></p></li><li><p><b>Send a welcome email to new subscribers. </b>Think of an email signup like a knock on your front door from a new friend. How would you respond? By opening up the door and greeting them, of course. That’s what a welcome email can be: a warm hello. The email doesn’t need to be complicated. You can thank your new subscriber for signing up and share more about your restaurant. Consider adding a discount code as a thank you for subscribing or sharing a welcome message from your chef or owner. <br/></p></li><li><p><b>Understand email metrics. </b>There’s no need to memorize an entire glossary of terminology, but here are a few key terms you should know.</p><ul><li><p><b>Open rate </b>- This is the percentage of people who open an email from you. Say you have an email list of 1,000 subscribers. If you send an email campaign that 400 people open, your open rate is 40%. MailChimp has a helpful table of <a href="https://mailchimp.com/resources/email-marketing-benchmarks/" target="_blank" rel="noreferrer">email marketing benchmarks</a> across industries. For restaurants, the average open rate is 19.77%.</p></li><li><p><b>Click rate </b>- This is the percentage of people who click a link in your email out of the total number of subscribers who received the email. 35 clicks from your 1,000 subscriber list would be a 3.5% click rate. That might sound low, but the <a href="https://mailchimp.com/resources/email-marketing-benchmarks/" target="_blank" rel="noreferrer">average click rate for restaurants</a> is 1.34%.</p></li><li><p><b>Click through rate </b>- Depending on your email marketing software provider, the term “click through rate” may be used instead or in addition to “click rate.” The difference here is that this is the percentage of people who click on a link in your email out of the total number of subscribers who <i>opened</i> the email (not the total number of subscribers who received the email). Remember, not everyone who you send an email to will open it. </p></li><li><p><b>Unsubscribe</b> - This is when someone opts out of receiving emails from you. Expect to have unsubscribes from each email campaign you send — in fact, the <a href="https://mailchimp.com/resources/email-marketing-benchmarks/" target="_blank" rel="noreferrer">average unsubscribe rate for restaurants</a> is 0.28%. However, this is a number to keep an eye on. Some unsubscribes are anticipated, but a high amount could be a sign that your emails aren’t connecting with your audience.</p></li><li><p><b>Hard bounce - </b>This means that the email cannot be delivered. Typically, it’s because the email address does not exist (either a subscriber entered a fake email address or misspelled their email address). Valid email addresses may also block your email campaigns due to firewall or filter restrictions. An <a href="https://mailchimp.com/resources/email-marketing-benchmarks/" target="_blank" rel="noreferrer">average hard bounce for restaurants</a> per email campaign is 0.37%.</p></li><li><p><b>Soft bounce</b> - This means that an email is experiencing a temporary delivery issue. Reasons why this can happen include: someone’s mailbox is full, an email server is down or an email is too large. <br/></p></li></ul></li><li><p><b>Start with a weekly email.</b> Once you’ve selected an email software, started capturing subscriber information, set up a welcome email and learned a few key terms, it’s time to send your first email campaign! Figuring out a frequency and cadence that’s both manageable for your team and engaging for guests is crucial, but this takes time. Begin with a weekly email, if possible, and go from there.</p></li></ol><p></p></div></div><div class="my-8 md:my-16"><div class="max-w-[718px]"><div class="p-5 lg:px-7 lg:py-10 bg-blue-100"><div class="flex gap-4 lg:gap-7"><div class="flex shrink-0 items-start"><figure class="w-[144px] lg:ml-4"><span style="display:block;position:relative;aspect-ratio:228/275"><img sizes="100vw" alt="BentoBox" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1920w,"/></span></figure></div><div class="grow"><p class=" type-eta">PRODUCT</p><h3 class="mt-2.5 lg:mt-3.5 type-delta ">Email Marketing for Restaurants</h3><div class="prose max-w-none prose-p:text-sm md:prose-p:text-base text-gray-400 mt-2.5 lg:mt-3.5"><p>Want to build guest relationships with marketing automation? Trigger emails based on diner behavior to drive repeat revenue.</p></div><div class="hidden justify-start sm:flex mt-7"><a class="button-text-red" id="product_cta" href="https://www.getbento.com/products/automated-email-marketing/">LEARN MORE</a></div></div></div><div class="flex justify-center sm:hidden mt-5"><a class="w-full button-text-red" id="product_cta" href="https://www.getbento.com/products/automated-email-marketing/">LEARN MORE</a></div></div></div></div><div class="my-8 md:my-16"><div class="prose mx-auto md:prose-lg"><h3>What To Include in Your Emails </h3><p>Once your first five steps are completed, it’s time to decide what exactly to include in your emails. It’s simpler than you might think to come up with content ideas. Here are a few suggestions to supercharge your brainstorming.</p><ul><li><p><b>Announce new menu items. </b>Launching a new seasonal menu? Share the news with your email subscribers. Make sure to include <a href="https://getbento.com/blog/iphone-food-photography-restaurants/">food photos</a> to visually show the dishes and share <a href="https://getbento.com/blog/how-to-write-the-best-menu-descriptions/">descriptions</a> as well. <br/></p></li><li><p><b>Offer discount codes. </b>This is one of the most popular ways to re-engage past customers. For example, you can offer 15% off your next online order as a way to encourage repeat orders. With <a href="https://getbento.com/features/automated-email-marketing-for-restaurants/">automated email marketing</a>, it’s easy to set up emails that are triggered based on diner behavior. <br/></p></li><li><p><b>Invite guests to restaurant events. </b>Hosting a cooking class? Offering a wine dinner? <a href="https://getbento.com/features/promote-restaurant-events/">Ticketed events</a> are a great revenue driver for restaurants, and proper marketing of the events is imperative. Use your email list to create awareness for these happenings and boost ticket sales. <br/></p></li><li><p><b>Promote gift cards.</b> Gift cards make great gifts any time of year, but there may be a few times when you want to more actively promote this offering. Sending an email reminding your subscribers of this gift idea <a href="https://getbento.com/blog/holiday-gift-cards-restaurants/">during the holidays</a> or ahead of Father’s Day and <a href="https://getbento.com/blog/5-quick-restaurant-marketing-ideas-for-mothers-day/">Mother’s Day</a> keeps you top of mind. <br/></p></li><li><p><b>Celebrate customer birthdays. </b>If you collect a subscriber’s birthday during the signup process, you can send them a celebratory message on their special day. While a simple note with well wishes is a nice gesture, pairing a birthday message with a discount or offer (like a free appetizer or dessert) goes a long way in creating customer loyalty. <br/></p></li><li><p><b>Share a recipe from your kitchen team. </b>An online order or in-person dining experience isn’t the only way for your email subscribers to stay connected to your food. Providing a recipe as an exclusive piece of content in your emails is a way to build a relationship with customers — you’re essentially saying, here’s a link between our kitchen and yours. <br/></p></li><li><p><b>Feature your chef. </b>Pull back the curtain and show your subscribers who’s behind the swinging door. More and more, diners are interested in learning about the people who make their food. You can include a headshot, bio and fun Q&A with your chef to increase their visibility among potential and current customers. <br/></p></li><li><p><b>Tell the story behind the restaurant’s most popular dish. </b>Is your restaurant known for a particular meal? Do you have data on the most ordered dish? Share details on how the menu item was developed. <br/></p></li><li><p><b>Unveil new restaurant merchandise.</b> Mugs, hoodies, cookbooks, packaged foods and t-shirts are some of the most popular <a href="https://getbento.com/features/sell-merchandise/">restaurant merchandise</a> to sell. Fans of your restaurant might not even realize you sell these branded items. Pop into their inbox to let them know and drive revenue that’s easily tracked.</p></li></ul><p></p></div></div><div class="my-8 md:my-16"><div class="max-w-[718px]"><div class="p-5 lg:px-7 lg:py-10 bg-blue-100"><div class="flex gap-4 lg:gap-7"><div class="flex shrink-0 items-start"><figure class="w-[144px] lg:ml-4"><span style="display:block;position:relative;aspect-ratio:228/275"><img sizes="100vw" alt="BentoBox" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1920w,"/></span></figure></div><div class="grow"><p class=" type-eta">PRODUCT</p><h3 class="mt-2.5 lg:mt-3.5 type-delta ">Turn Your Website Into a Revenue Generator</h3><div class="prose max-w-none prose-p:text-sm md:prose-p:text-base text-gray-400 mt-2.5 lg:mt-3.5"><p>Create your digital storefront for online ordering, catering, gift cards, merchandise, events and more. <br/></p></div><div class="hidden justify-start sm:flex mt-7"><a class="button-text-red" id="product_cta" href="https://www.getbento.com/pillars/sell/">Learn More</a></div></div></div><div class="flex justify-center sm:hidden mt-5"><a class="w-full button-text-red" id="product_cta" href="https://www.getbento.com/pillars/sell/">Learn More</a></div></div></div></div><div class="my-8 md:my-16"><div class="prose mx-auto md:prose-lg"><h3>Restaurant Email Marketing Best Practices</h3><p>After nailing down the basics and brainstorming content ideas for upcoming email campaigns, become familiar with the best practices for email marketing. As you start sending emails and get to know your audience better, you can develop customized protocols and guidelines that work for you. For now, here are eight tips to follow. </p><ul><li><p><b>Keep your opt-in process simple. </b>Opt-in is another term for signing up. It’s the way new subscribers give you permission to send them emails. As a general rule, the less information you request on a sign up form, the better the chances of converting someone to a subscriber. Ideally, keep your fields simple to include First Name, Last Name and Email Address. However, if you’re planning to send a birthday message to email subscribers, make sure to ask for that as well. <br/></p></li><li><p><b>Comply with the CAN-SPAM Act. </b>The CAN-SPAM Act is a law that was passed in 2003 that sets certain rules for businesses using email marketing. You can find the <a href="https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business" target="_blank" rel="noreferrer">full details here</a> but the key takeaways are that you must include a valid physical postal address in the email and have an unsubscribe option. All email software providers will have these required elements already in their templates, but it’s good to understand the regulations. <br/></p></li><li><p><b>Use a short, enticing subject line. </b><a href="https://mailchimp.com/help/best-practices-for-email-subject-lines/" target="_blank" rel="noreferrer">MailChimp recommends</a> less than 60 characters (9 words) while <a href="https://blog.marketo.com/2018/02/email-subject-line-length-works-best.html" target="_blank" rel="noreferrer">Marketo’s analysis</a> shows that less than 41 characters (7 words) performs best. The underlying theme is that short subject lines win. Follow MailChimp and Marketo’s general guidelines, but experiment with character/ word counts and explore A/B testing to determine what works for your audience. Do keep in mind that mobile devices typically display the first 25-35 characters of a subject line. <br/></p></li><li><p><b>Keep your email length short. </b>With marketing emails, brevity is king. To keep your message streamlined and succinct, decide a theme or main outcome for your email. Is the goal to sell <a href="https://getbento.com/features/restaurant-sell-gift-cards-online/">restaurant gift cards</a> on Cyber Monday? Are you trying to increase <a href="https://getbento.com/features/online-ordering/">online orders</a>? Do you have a handful of remaining <a href="https://getbento.com/features/promote-restaurant-events/">tickets</a> for a special tasting menu? Choose one promotion per email campaign and only share the most relevant information. <br/></p></li><li><p><b>Have a clear call-to-action (CTA) button. </b>Hyperlinks throughout your email can support your messaging, but it’s imperative that you have a well-designed, visually pleasing CTA button at the end of your message. A CTA button is important because it signals to your subscribers what they should do next. It’s also very easy to find and click when scanning the email quickly. Use a short phrase (are you sensing a theme?) as your call-to-action like Check Out the New Menu, View Open Positions, Order Now, Download the Recipe or Book Your Table. <br/></p></li><li><p><b>Be mindful of frequency.</b> In “The First Five Steps to Complete” section, we recommended starting with a weekly email. Sending more than one email per week may annoy your email list and lead to a higher number of unsubscribes. You can use an <a href="https://offers.hubspot.com/email-marketing-planning-template" target="_blank" rel="noreferrer">email template</a> to plan out your communications and plot email campaigns around upcoming promotions. Looking ahead through spreadsheet planning can help you identify how often you’re sending and where you might need to adjust. <br/></p></li><li><p><b>Use appetizing food photography. </b>Lastly, make your food front and center in your email. <a href="https://getbento.com/blog/iphone-food-photography-restaurants/">Good food photography</a> brings your email marketing to life, especially if your email is announcing a new menu or special dish.</p></li></ul><p></p></div></div><div class="my-8 md:my-16"><div class="max-w-[718px]"><div class="p-5 lg:px-7 lg:py-10 bg-blue-100"><div class="flex gap-4 lg:gap-7"><div class="flex shrink-0 items-start"><figure class="w-[144px] lg:ml-4"><span style="display:block;position:relative;aspect-ratio:228/275"><img sizes="100vw" alt="BentoBox" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1920w,"/></span></figure></div><div class="grow"><p class=" type-eta">PRODUCT</p><h3 class="mt-2.5 lg:mt-3.5 type-delta ">Build With BentoBox</h3><div class="prose max-w-none prose-p:text-sm md:prose-p:text-base text-gray-400 mt-2.5 lg:mt-3.5"><p>Get a beautifully designed website with tools to grow your restaurant.</p></div><div class="hidden justify-start sm:flex mt-7"><a class="button-text-red" id="product_cta" href="https://www.getbento.com/products/restaurant-websites/">Learn More</a></div></div></div><div class="flex justify-center sm:hidden mt-5"><a class="w-full button-text-red" id="product_cta" href="https://www.getbento.com/products/restaurant-websites/">Learn More</a></div></div></div></div><div class="my-8 md:my-16"><div class="prose mx-auto md:prose-lg"><h2><b>Where To Start & Quick Links</b></h2><p>Now that you know the benefits of email marketing, here’s a list of recommended email software providers, tools to support your new efforts and free courses to learn from. </p><h3>Email Marketing Software</h3><ul><li><p><a href="https://mailchimp.com/" target="_blank" rel="noreferrer">Mailchimp</a></p></li><li><p><a href="https://www.constantcontact.com/" target="_blank" rel="noreferrer">Constant Contact</a></p></li><li><p><a href="https://myemma.com/" target="_blank" rel="noreferrer">Emma</a></p></li><li><p><a href="https://www.campaignmonitor.com/" target="_blank" rel="noreferrer">Campaign Monitor</a></p></li></ul><h3>Email Marketing Tools</h3><ul><li><p><a href="https://offers.hubspot.com/email-marketing-planning-template" target="_blank" rel="noreferrer">HubSpot’s Email Marketing Planning Template</a></p></li><li><p><a href="https://coschedule.com/email-subject-line-tester" target="_blank" rel="noreferrer">CoSchedule’s Email Subject Line Tester</a></p></li><li><p><a href="https://www.mailmodo.com/guides/" target="_blank" rel="noreferrer">Mailmodo’s Email Marketing Guides</a> </p></li></ul><h3>Free Email Marketing Courses</h3><ul><li><p><a href="https://academy.hubspot.com/courses/email-marketing" target="_blank" rel="noreferrer">Hubspot’s Email Marketing Course</a></p></li><li><p><a href="https://learn.wishpond.com/courses/wishpond-email-marketing-masterclass-for-beginners" target="_blank" rel="noreferrer">Wishpond's Email Marketing Masterclass for Beginners</a></p></li><li><p><a href="https://academy.sendinblue.com/course/email-marketing-course-english" target="_blank" rel="noreferrer">Sendinblue Academy’s Email Marketing Course</a></p></li></ul><p></p></div></div><div class="my-8 md:my-16"><div class="max-w-[718px]"><div class="p-5 lg:px-7 lg:pt-7 lg:pb-10 bg-red-500 text-white"><div class="flex gap-4 lg:gap-7"><div class="flex shrink-0 items-start"><figure class="w-[144px] lg:ml-4"><span style="display:block;position:relative;aspect-ratio:228/275"><img sizes="100vw" alt="BentoBox" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png?fm=webp&w=228&h=275&fit=fill&f=center&q=50 1920w,"/></span></figure></div><div class="grow"><p class=" type-eta">BentoBox Marketing & Commerce Platform</p><h3 class="mt-2.5 lg:mt-3.5 type-delta ">Deliver Smarter Hospitality</h3><div class="prose max-w-none text-white prose-p:text-sm md:prose-p:text-base prose-a:text-white prose-strong:text-white mt-2.5 lg:mt-3.5"><p>Want to stand out online, bring in more money, engage your diners, and streamline operations?</p></div><div class="hidden justify-start sm:flex mt-7"><a class="button-text-red" id="demo_cta" href="https://getbento.com/signup">Let's Chat</a></div></div></div><div class="flex justify-center 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border-t border-red-500"><h2 class="type-gamma text-red-500">Recommended</h2></div><div class="-mt-5 divide-y divide-gray-200 md:-mt-0 md:grid md:grid-cols-3 md:gap-x-5 md:gap-y-10 md:divide-y-0 md:border-0 lg:gap-x-10 lg:gap-y-20"><div class="grid auto-rows-min py-5 md:p-0 "><a class="row-start-1" href="/blog/instagram-for-restaurants/"><figure class="aspect-[743/446]"><span style="display:block;position:relative;aspect-ratio:743/446"><img sizes="100vw" alt="Taking a photo of food using a phone" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/6pFRkVdM8mvW6SqbfYjgmP/39acd6d60d2444eb50eb0885c9ef423c/instagram-for-restaurants.jpg?fm=webp&w=743&h=446&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/6pFRkVdM8mvW6SqbfYjgmP/39acd6d60d2444eb50eb0885c9ef423c/instagram-for-restaurants.jpg?fm=webp&w=480&h=288&fit=fill&f=center&q=50 480w, https://images.ctfassets.net/h81st780aesh/6pFRkVdM8mvW6SqbfYjgmP/39acd6d60d2444eb50eb0885c9ef423c/instagram-for-restaurants.jpg?fm=webp&w=640&h=384&fit=fill&f=center&q=50 640w, https://images.ctfassets.net/h81st780aesh/6pFRkVdM8mvW6SqbfYjgmP/39acd6d60d2444eb50eb0885c9ef423c/instagram-for-restaurants.jpg?fm=webp&w=743&h=446&fit=fill&f=center&q=50 1200w, https://images.ctfassets.net/h81st780aesh/6pFRkVdM8mvW6SqbfYjgmP/39acd6d60d2444eb50eb0885c9ef423c/instagram-for-restaurants.jpg?fm=webp&w=743&h=446&fit=fill&f=center&q=50 1920w,"/></span></figure></a><div class="row-start-2 mt-4"><p class="type-eta text-red-600">Marketing</p><a class="group mt-3 block" href="/blog/instagram-for-restaurants/"><h3 class="type-delta link-underline-animated-sm">How Restaurants Should Use Instagram in 2024</h3></a><p class="type-zeta mt-2 text-blue-200">June 29, 2022</p><p class="mt-2 text-gray-400 ">Instagram remains the most important social platform for restaurants. Here’s how to find success.</p></div></div><div class="grid auto-rows-min py-5 md:p-0 "><a class="row-start-1" href="/blog/how-to-write-a-restaurant-marketing-plan-free-template-included/"><figure class="aspect-[743/446]"><span style="display:block;position:relative;aspect-ratio:743/446"><img sizes="100vw" alt="a person standing in front of a store" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/1EItPa9NBx6TH4k0E1Cur6/1896498d3595f8523cd4f4c82044066e/59269iStock-1208770384.jpg?fm=webp&w=743&h=446&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/1EItPa9NBx6TH4k0E1Cur6/1896498d3595f8523cd4f4c82044066e/59269iStock-1208770384.jpg?fm=webp&w=480&h=288&fit=fill&f=center&q=50 480w, 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in-depth marketing plan template. </p></div></div><div class="grid auto-rows-min py-5 md:p-0 "><a class="row-start-1" href="/blog/restaurant-seo/"><figure class="aspect-[743/446]"><span style="display:block;position:relative;aspect-ratio:743/446"><img sizes="100vw" alt="BentoBox" class=" " decoding="async" loading="lazy" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" src="https://images.ctfassets.net/h81st780aesh/1OJMebFBw1iPHNR0gNoJT5/ca55d2b0a74b7db4da0c5535eeb92fb0/restaurant-seo.jpg?fm=webp&w=743&h=446&fit=fill&f=center&q=50" srcSet="https://images.ctfassets.net/h81st780aesh/1OJMebFBw1iPHNR0gNoJT5/ca55d2b0a74b7db4da0c5535eeb92fb0/restaurant-seo.jpg?fm=webp&w=480&h=288&fit=fill&f=center&q=50 480w, 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New York City’s Loring Place, for example, generated more than ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/case-study-automated-marketing-campaigns-loring-place/"},"content":[{"nodeType":"text","value":"$8,000 in revenue","marks":[],"data":{}}]},{"nodeType":"text","value":" from just one campaign. ","marks":[],"data":{}}]}]}}},{"__typename":"CmRichText","sys":{"id":"WATwC9YXSC3rhB4euVVPy"},"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"How To Launch Your Email Marketing Plan ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It might feel overwhelming to kick off your email marketing efforts from scratch. If you’re at a loss for where to begin, read on. Below, you’ll find a handful of steps to get you started, insight on what to include in your emails and an overview of best practices. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"The First 5 Steps To Complete ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So you’ve decided to create an email marketing plan for your restaurant — congrats! Before you start sending anything and showing up in inboxes, here are five steps you should take to set yourself up for success.","marks":[],"data":{}}]},{"nodeType":"ordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Select an email service provider. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"You need technology to power your emails, and finding an email software tool is an essential first step. There are many options in the marketplace but ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://myemma.com/"},"content":[{"nodeType":"text","value":"Emma","marks":[],"data":{}}]},{"nodeType":"text","value":", ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.campaignmonitor.com/"},"content":[{"nodeType":"text","value":"Campaign Monitor","marks":[],"data":{}}]},{"nodeType":"text","value":", ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://mailchimp.com/"},"content":[{"nodeType":"text","value":"MailChimp","marks":[],"data":{}}]},{"nodeType":"text","value":" and ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.constantcontact.com/"},"content":[{"nodeType":"text","value":"Constant Contact","marks":[],"data":{}}]},{"nodeType":"text","value":" are some of the top platforms to consider.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Place an “Email Sign Up” button on your website. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Capturing email subscribers on your restaurant’s website is simpler than it sounds. You can place a call-to-action (CTA) button like “Email Sign Up” on your navigation bar or in the footer. You’ll need to connect the sign up button to your email software — talk to your website provider for details.\n\nIf you want to add intrigue and creativity to your CTA to improve conversions, play around with different language. For example, Brooklyn restaurant ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.gertie.nyc/"},"content":[{"nodeType":"text","value":"Gertie","marks":[],"data":{}}]},{"nodeType":"text","value":" uses the playful phrase “Gertie Gossip” as the email sign up prompt in their side navigation. Explore a few options that fit best for your concept. You can even run an A/B test where you implement two choices and see which performs best. \n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Send a welcome email to new subscribers. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Think of an email signup like a knock on your front door from a new friend. How would you respond? By opening up the door and greeting them, of course. That’s what a welcome email can be: a warm hello. The email doesn’t need to be complicated. You can thank your new subscriber for signing up and share more about your restaurant. Consider adding a discount code as a thank you for subscribing or sharing a welcome message from your chef or owner.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Understand email metrics. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"There’s no need to memorize an entire glossary of terminology, but here are a few key terms you should know.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Open rate ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"- This is the percentage of people who open an email from you. Say you have an email list of 1,000 subscribers. If you send an email campaign that 400 people open, your open rate is 40%. MailChimp has a helpful table of ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://mailchimp.com/resources/email-marketing-benchmarks/"},"content":[{"nodeType":"text","value":"email marketing benchmarks","marks":[],"data":{}}]},{"nodeType":"text","value":" across industries. For restaurants, the average open rate is 19.77%.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Click rate ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"- This is the percentage of people who click a link in your email out of the total number of subscribers who received the email. 35 clicks from your 1,000 subscriber list would be a 3.5% click rate. That might sound low, but the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://mailchimp.com/resources/email-marketing-benchmarks/"},"content":[{"nodeType":"text","value":"average click rate for restaurants","marks":[],"data":{}}]},{"nodeType":"text","value":" is 1.34%.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Click through rate ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"- Depending on your email marketing software provider, the term “click through rate” may be used instead or in addition to “click rate.” The difference here is that this is the percentage of people who click on a link in your email out of the total number of subscribers who ","marks":[],"data":{}},{"nodeType":"text","value":"opened","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" the email (not the total number of subscribers who received the email). Remember, not everyone who you send an email to will open it. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Unsubscribe","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" - This is when someone opts out of receiving emails from you. Expect to have unsubscribes from each email campaign you send — in fact, the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://mailchimp.com/resources/email-marketing-benchmarks/"},"content":[{"nodeType":"text","value":"average unsubscribe rate for restaurants","marks":[],"data":{}}]},{"nodeType":"text","value":" is 0.28%. However, this is a number to keep an eye on. Some unsubscribes are anticipated, but a high amount could be a sign that your emails aren’t connecting with your audience.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hard bounce - ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"This means that the email cannot be delivered. Typically, it’s because the email address does not exist (either a subscriber entered a fake email address or misspelled their email address). Valid email addresses may also block your email campaigns due to firewall or filter restrictions. An ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://mailchimp.com/resources/email-marketing-benchmarks/"},"content":[{"nodeType":"text","value":"average hard bounce for restaurants","marks":[],"data":{}}]},{"nodeType":"text","value":" per email campaign is 0.37%.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Soft bounce","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" - This means that an email is experiencing a temporary delivery issue. Reasons why this can happen include: someone’s mailbox is full, an email server is down or an email is too large.\n","marks":[],"data":{}}]}]}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Start with a weekly email.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Once you’ve selected an email software, started capturing subscriber information, set up a welcome email and learned a few key terms, it’s time to send your first email campaign! Figuring out a frequency and cadence that’s both manageable for your team and engaging for guests is crucial, but this takes time. Begin with a weekly email, if possible, and go from there.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]}}},{"__typename":"CmCta","sys":{"id":"3Bc7dUWJag8f630RrCKm8r"},"cta":{"__typename":"CtaButton","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Want to build guest relationships with marketing automation? Trigger emails based on diner behavior to drive repeat revenue.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"eyebrow":"PRODUCT","heading":"Email Marketing for Restaurants","ctaTitle":"LEARN MORE","ctaUrl":null,"ctaExternalUrl":"https://www.getbento.com/products/automated-email-marketing/","theme":"Gray","headingStyle":"Medium","ctaId":"product_cta","media":{"description":"","url":"https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png","width":228,"height":275}}},{"__typename":"CmRichText","sys":{"id":"CwHn3l3YGbx4TwrmslawK"},"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"What To Include in Your Emails ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once your first five steps are completed, it’s time to decide what exactly to include in your emails. It’s simpler than you might think to come up with content ideas. Here are a few suggestions to supercharge your brainstorming.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Announce new menu items. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Launching a new seasonal menu? Share the news with your email subscribers. 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With ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/features/automated-email-marketing-for-restaurants/"},"content":[{"nodeType":"text","value":"automated email marketing","marks":[],"data":{}}]},{"nodeType":"text","value":", it’s easy to set up emails that are triggered based on diner behavior.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Invite guests to restaurant events. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Hosting a cooking class? Offering a wine dinner? ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/features/promote-restaurant-events/"},"content":[{"nodeType":"text","value":"Ticketed events","marks":[],"data":{}}]},{"nodeType":"text","value":" are a great revenue driver for restaurants, and proper marketing of the events is imperative. Use your email list to create awareness for these happenings and boost ticket sales.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Promote gift cards.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Gift cards make great gifts any time of year, but there may be a few times when you want to more actively promote this offering. Sending an email reminding your subscribers of this gift idea ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/blog/holiday-gift-cards-restaurants/"},"content":[{"nodeType":"text","value":"during the holidays","marks":[],"data":{}}]},{"nodeType":"text","value":" or ahead of Father’s Day and ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/blog/5-quick-restaurant-marketing-ideas-for-mothers-day/"},"content":[{"nodeType":"text","value":"Mother’s Day","marks":[],"data":{}}]},{"nodeType":"text","value":" keeps you top of mind.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Celebrate customer birthdays. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"If you collect a subscriber’s birthday during the signup process, you can send them a celebratory message on their special day. While a simple note with well wishes is a nice gesture, pairing a birthday message with a discount or offer (like a free appetizer or dessert) goes a long way in creating customer loyalty.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Share a recipe from your kitchen team. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"An online order or in-person dining experience isn’t the only way for your email subscribers to stay connected to your food. Providing a recipe as an exclusive piece of content in your emails is a way to build a relationship with customers — you’re essentially saying, here’s a link between our kitchen and yours.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Feature your chef. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Pull back the curtain and show your subscribers who’s behind the swinging door. More and more, diners are interested in learning about the people who make their food. You can include a headshot, bio and fun Q\u0026A with your chef to increase their visibility among potential and current customers.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tell the story behind the restaurant’s most popular dish. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Is your restaurant known for a particular meal? Do you have data on the most ordered dish? Share details on how the menu item was developed.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Unveil new restaurant merchandise.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Mugs, hoodies, cookbooks, packaged foods and t-shirts are some of the most popular ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/features/sell-merchandise/"},"content":[{"nodeType":"text","value":"restaurant merchandise","marks":[],"data":{}}]},{"nodeType":"text","value":" to sell. Fans of your restaurant might not even realize you sell these branded items. Pop into their inbox to let them know and drive revenue that’s easily tracked.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]}}},{"__typename":"CmCta","sys":{"id":"j1XVazzqSTk3hmlJ6VRp5"},"cta":{"__typename":"CtaButton","text":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Create your digital storefront for online ordering, catering, gift cards, merchandise, events and more.\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"eyebrow":"PRODUCT","heading":"Turn Your Website Into a Revenue Generator","ctaTitle":"Learn More","ctaUrl":null,"ctaExternalUrl":"https://www.getbento.com/pillars/sell/","theme":"Gray","headingStyle":"Medium","ctaId":"product_cta","media":{"description":"","url":"https://images.ctfassets.net/h81st780aesh/5nnuauV35Ui3F1lgGUz1u6/cf2cffe7b87b3a69bb61229484bb2d1f/228x275_-_Book_a_Demo__No_background_v4.png","width":228,"height":275}}},{"__typename":"CmRichText","sys":{"id":"xwLf6T4zsTJABmesjeZF3"},"text":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Restaurant Email Marketing Best Practices","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"After nailing down the basics and brainstorming content ideas for upcoming email campaigns, become familiar with the best practices for email marketing. As you start sending emails and get to know your audience better, you can develop customized protocols and guidelines that work for you. For now, here are eight tips to follow. ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Keep your opt-in process simple. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Opt-in is another term for signing up. It’s the way new subscribers give you permission to send them emails. As a general rule, the less information you request on a sign up form, the better the chances of converting someone to a subscriber. Ideally, keep your fields simple to include First Name, Last Name and Email Address. However, if you’re planning to send a birthday message to email subscribers, make sure to ask for that as well.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Comply with the CAN-SPAM Act. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"The CAN-SPAM Act is a law that was passed in 2003 that sets certain rules for businesses using email marketing. You can find the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business"},"content":[{"nodeType":"text","value":"full details here","marks":[],"data":{}}]},{"nodeType":"text","value":" but the key takeaways are that you must include a valid physical postal address in the email and have an unsubscribe option. All email software providers will have these required elements already in their templates, but it’s good to understand the regulations.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use a short, enticing subject line. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://mailchimp.com/help/best-practices-for-email-subject-lines/"},"content":[{"nodeType":"text","value":"MailChimp recommends","marks":[],"data":{}}]},{"nodeType":"text","value":" less than 60 characters (9 words) while ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://blog.marketo.com/2018/02/email-subject-line-length-works-best.html"},"content":[{"nodeType":"text","value":"Marketo’s analysis","marks":[],"data":{}}]},{"nodeType":"text","value":" shows that less than 41 characters (7 words) performs best. The underlying theme is that short subject lines win. Follow MailChimp and Marketo’s general guidelines, but experiment with character/ word counts and explore A/B testing to determine what works for your audience. Do keep in mind that mobile devices typically display the first 25-35 characters of a subject line.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Keep your email length short. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"With marketing emails, brevity is king. To keep your message streamlined and succinct, decide a theme or main outcome for your email. Is the goal to sell ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/features/restaurant-sell-gift-cards-online/"},"content":[{"nodeType":"text","value":"restaurant gift cards","marks":[],"data":{}}]},{"nodeType":"text","value":" on Cyber Monday? Are you trying to increase ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/features/online-ordering/"},"content":[{"nodeType":"text","value":"online orders","marks":[],"data":{}}]},{"nodeType":"text","value":"? Do you have a handful of remaining ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://getbento.com/features/promote-restaurant-events/"},"content":[{"nodeType":"text","value":"tickets","marks":[],"data":{}}]},{"nodeType":"text","value":" for a special tasting menu? Choose one promotion per email campaign and only share the most relevant information.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Have a clear call-to-action (CTA) button. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Hyperlinks throughout your email can support your messaging, but it’s imperative that you have a well-designed, visually pleasing CTA button at the end of your message. A CTA button is important because it signals to your subscribers what they should do next. It’s also very easy to find and click when scanning the email quickly. Use a short phrase (are you sensing a theme?) as your call-to-action like Check Out the New Menu, View Open Positions, Order Now, Download the Recipe or Book Your Table.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Be mindful of frequency.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" In “The First Five Steps to Complete” section, we recommended starting with a weekly email. Sending more than one email per week may annoy your email list and lead to a higher number of unsubscribes. You can use an ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://offers.hubspot.com/email-marketing-planning-template"},"content":[{"nodeType":"text","value":"email template","marks":[],"data":{}}]},{"nodeType":"text","value":" to plan out your communications and plot email campaigns around upcoming promotions. Looking ahead through spreadsheet planning can help you identify how often you’re sending and where you might need to adjust.\n","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Use appetizing food photography. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Lastly, make your food front and center in your email. 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