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class="news_detail_title">刘谋华副秘书长受邀参加人民城市建设与发展高峰论坛并对话</h1>  <div class="news_detail_info"><div class="news_detail_info_left"><span class="news_detail_info_item">2024-09-28 11:46</span> </div> <div class="news_detail_info_right"> </div></div></div> <div class="news_detail_content_wrap"><div class="news_detail_content"><div class="jz_fix_ue_img"><section style="text-align:center;line-height:0;visibility:visible;"><section style="vertical-align:middle;display:inline-block;line-height:0;visibility:visible;"><img class="rich_pages wxw-img" data-imgfileid="503352178" data-ratio="0.5962962962962963" data-s="300,640" data-src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYoqMnd0wEwuAg4hAU.webp" data-type="jpeg" data-w="1080" style="vertical-align:middle;width:677px !important;visibility:visible !important;height:auto !important;" data-original-style="vertical-align:middle;width:677px !important;visibility:visible !important;" data-index="1" src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYoqMnd0wEwuAg4hAU.webp" _width="677px" crossorigin="anonymous" alt="图片" data-fail="0" /></section></section><section style="justify-content:flex-start;display:flex;flex-flow:row;visibility:visible;"><section style="display:inline-block;width:100%;vertical-align:top;background-color:#F6F6F6;padding:10px;align-self:flex-start;flex:0 0 auto;visibility:visible;"><section style="margin:5px 0%;visibility:visible;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;visibility:visible;"><p style="text-wrap:wrap;visibility:visible;"><strong style="visibility:visible;"><span style="font-size:15px;color:#3E3E3E;visibility:visible;">   </span></strong><span style="font-size:15px;visibility:visible;"><strong style="visibility:visible;"><span style="color:#3E3E3E;visibility:visible;">   9月25日，2024市政工程建设产业博览会—人民城市建设与发展高峰论坛在长沙举办</span></strong><span style="color:#3E3E3E;visibility:visible;">，</span></span><span style="font-size:15px;color:#000000;visibility:visible;">该论坛由市政工程建设产业博览会组委会主办，全国各地专家学者、城市建设职能部门负责人、企业界、投资界人士等200多人参加了活动,得到了人民城市发展研究中心、湖南大学建筑与规划学院、数字中国新闻网、湖南省室内设计师协会<span style="visibility:visible;">、</span>民城（北京）咨询有限公司、长沙汇普展览服务有限公司、华高数字科技有限公司等单位的大力支持<strong style="color:#6B6B6B;"><span style="color:#3E3E3E;">。</span></strong></span></p><p style="text-wrap:wrap;"><strong><span style="font-size:15px;color:#3E3E3E;">    <strong style="color:#6B6B6B;"><span style="color:#3E3E3E;">圆桌对话三:</span></strong>中旅联首席架构师符奕斌，长沙民政职业技术学院外语学院院长戴日新、湖南省室内设计师协会副秘书长刘谋华、享梦游董事长彭士平，就“美好生活场景的网红城市经验探索”进行交流探讨。</span></strong></p></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><img class="rich_pages wxw-img" data-imgfileid="503352179" data-ratio="0.6666666666666666" data-s="300,640" data-src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYo3vzTiQUwuAg40AU.webp" data-type="jpeg" data-w="1080" style="vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;" data-original-style="vertical-align:middle;width:657px !important;visibility:visible !important;" data-index="2" src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYo3vzTiQUwuAg40AU.webp" _width="657px" crossorigin="anonymous" alt="图片" data-fail="0" /></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><br /></section><section style="vertical-align:middle;display:inline-block;line-height:0;"><span style="font-size:16px;">对话现场</span></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><br /></section></section><section style="margin:5px 0%;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;"><p style="text-wrap:wrap;"><em><strong><span style="color:#3E3E3E;">一、城市品牌塑造：特色与故事的融合</span></strong></em></p><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">   对话伊始，符奕斌首先抛出了如何通过城市特色和故事讲述打造独特城市品牌的问题。</span></p><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><img class="rich_pages wxw-img" data-imgfileid="503352181" data-ratio="0.6666666666666666" data-s="300,640" data-src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYojf3I8wEwuAg40AU.webp" data-type="jpeg" data-w="1080" style="vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;" data-original-style="vertical-align:middle;width:657px !important;visibility:visible !important;" data-index="3" src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYojf3I8wEwuAg40AU.webp" _width="657px" crossorigin="anonymous" alt="图片" data-fail="0" /></section></section><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong><span style="color:#3E3E3E;font-size:15px;">符奕斌</span></strong></section></section><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong><span style="color:#3E3E3E;font-size:15px;">中旅联首席架构师</span></strong></section></section><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">   符奕斌以长沙为例，表示长沙的品牌打造并不只是将文化、故事融入某个景点，而是打造一种旅行方式，城市品牌塑造是一个体系的建设。</span></p><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><img class="rich_pages wxw-img" data-imgfileid="503352182" data-ratio="0.6666666666666666" data-s="300,640" data-src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYoyIvE_gIwuAg40AU.webp" data-type="jpeg" data-w="1080" style="vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;" data-original-style="vertical-align:middle;width:657px !important;visibility:visible !important;" data-index="4" src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYoyIvE_gIwuAg40AU.webp" _width="657px" crossorigin="anonymous" alt="图片" data-fail="0" /></section></section><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong style="letter-spacing:2px;"><span style="font-size:15px;color:#3E3E3E;">戴日新</span></strong></section></section><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong style="letter-spacing:2px;"><span style="font-size:15px;color:#3E3E3E;">长沙民政职业技术学院外语学院院长</span></strong></section></section></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><br /></section><section style="margin:5px 0%;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;"><p style="text-wrap:wrap;"><span style="color:#3E3E3E;font-size:15px;">   戴日新指出，关键在于挖掘和展示城市文化元素，推动文化与品牌深度融合。他强调，打造城市品牌需要融合传统与现代，以创意和科技激活城市传统文化基因，同时注重个性化与国际化的平衡。</span></p></section></section><section style="margin:5px 0%;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;"><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">   刘谋华强调城市品牌的构成因素包括认同感和归属感。</span><span style="color:#3E3E3E;font-size:15px;">彭士平阐述了网红城市是将城市故事与特色融合，通过挖掘烟火气、接地气的特色，利用新媒体载体传播，打造城市品牌。</span><br /></p></section></section><section style="margin:5px 0%;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;"><p style="text-wrap:wrap;"><em><strong><span style="color:#3E3E3E;"><br /></span></strong></em></p><p style="text-wrap:wrap;"><em><strong><span style="color:#3E3E3E;">二、创新特色场景构建网红城市</span></strong></em></p><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">    针对如何通过创新在网红打卡点、特色街区、非标商业等方面打造更美好的生活场景，嘉宾们纷纷发表见解。</span></p><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">    符奕斌表示，像哈尔滨爆火时期打造的中央大街的“飞马”、索菲亚教堂升起“人造月亮”等创新场景，通过装置创新打造的网红打卡点吸引了众多游客，他也强调了场景打造中情绪价值的重要性，像走红的淄博、天水均因情绪价值而出圈，淄博烧烤的爆火源于疫情期间，当地的真诚接待了一批隔离的大学生，隔离结束后当地免费请他们吃了一顿丰盛的烧烤，后期大学生后期“投桃报李”。</span></p><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><img class="rich_pages wxw-img" data-imgfileid="503352183" data-ratio="0.6666666666666666" data-s="300,640" data-src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYohuiU0gcwuAg40AU.webp" data-type="jpeg" data-w="1080" style="vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;" data-original-style="vertical-align:middle;width:657px !important;visibility:visible !important;" data-index="5" src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYohuiU0gcwuAg40AU.webp" _width="657px" crossorigin="anonymous" alt="图片" data-fail="0" /></section></section><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong style="letter-spacing:2px;"><span style="font-size:15px;color:#3E3E3E;">彭士平</span></strong></section></section><section style="letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong style="letter-spacing:2px;"><span style="font-size:15px;color:#3E3E3E;">享梦游董事长</span></strong></section></section></section></section><section style="margin:5px 0%;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;"><p style="text-wrap:wrap;"><span style="color:#3E3E3E;font-size:15px;">    戴日新提出应进行理念、技术和服务创新。彭士平指出年轻人追求的旅行已不仅仅是打卡拍照，而是更加注重情绪价值的获得。他强调，网红城市需要打造能够满足年轻人悦己需求的小众、有特色的旅游活动。</span></p></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><br /></section><section style="margin:5px 0%;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;"><p style="text-wrap:wrap;"><em><strong><span style="color:#3E3E3E;">三、城市出圈策略：与市场结合</span></strong></em></p><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">     在探讨如何找到让城市出圈的点时，戴日新院长提出，通过节庆、特色活动等形式丰富城市场景，刘谋华表示，有一句话叫做“始于颜值、终于融入”，指出网红城市和网红场景需要具备趣味性、参与感和艺术性。他强调，只有让游客在享受美景的同时，也能获得情感上的共鸣和思考，才能真正实现城市的出圈。</span></p></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><img class="rich_pages wxw-img" data-imgfileid="503352180" data-ratio="0.6666666666666666" data-s="300,640" data-src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYonpmLqwcwuAg40AU.webp" data-type="jpeg" data-w="1080" style="vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;" data-original-style="vertical-align:middle;width:657px !important;visibility:visible !important;" data-index="6" src="//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYonpmLqwcwuAg40AU.webp" _width="657px" crossorigin="anonymous" alt="图片" data-fail="0" /></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong style="color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;"><strong style="color:#6B6B6B;"><span style="color:#3E3E3E;">刘谋华</span></strong><br /></span></strong></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong style="color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">湖南省室内设计师协会副秘书长</span></strong></section></section><section style="text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;"><section style="vertical-align:middle;display:inline-block;line-height:0;"><strong style="color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;"><br /></span></strong></section></section><section style="margin:5px 0%;"><section style="color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;"><p style="text-wrap:wrap;"><span style="color:#3E3E3E;font-size:15px;">     彭士平表示城市要出圈需与消费者站在一起，根据不同垂直人群提供情绪价值、打造内容和产品，并以社群方式增加联系。</span></p><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">     符奕斌表示，中旅联作为城市文旅产业链系统运营商，参与打造了多个网红城市案例，例如长沙、哈尔滨到深圳等，他表示，城市文旅产业的发展以及出圈不能像过于一样，停留于某个景区景点、旅游线路，过去三四年我们可以看到citywalk很火，游客旅游是想要体验一种新的生活方式，是从整座城市不同的场景出发，城市品牌打造出圈一定要考虑与市场需求结合。未来，中国的城市化建设不是只看硬实力，比建筑体量、建筑高度，更是软实力的植入，例如文化旅游场景、城市品牌等都是未来城市建设中很重要的一部分。</span></p><p style="text-wrap:wrap;"><span style="font-size:15px;color:#3E3E3E;">     本次圆桌对话不仅从多个角度探讨了网红城市中美好生活场景打造，也为未来城市建设和发展提供了宝贵的经验和启示。与会嘉宾一致认为，只有不断创新、深入挖掘城市特色和文化内涵，同时注重市场需求和用户体验，为居民和游客创造更加美好的生活场景。</span></p></section></section></section></section><p style="-webkit-tap-highlight-color:transparent;outline-color:currentcolor;outline-style:none;font-variant-numeric:normal;font-variant-east-asian:normal;visibility:visible;margin-bottom:0em;"><legend style="max-width:677px;-webkit-tap-highlight-color:transparent;outline:currentcolor none 0px;font-size:12px;visibility:visible;margin-right:10px;margin-left:10px;"><span style="padding:5px 10px;-webkit-tap-highlight-color:transparent;outline:currentcolor none 0px;background-color:#00BBEC;border-radius:5px;color:#FFFFFF;font-family:宋体, SimSun;font-size:16px;font-weight:700;line-height:24px;visibility:visible;">来源：设计湖南<span style="-webkit-tap-highlight-color:transparent;outline:0px;">、</span>湖南设计网</span></legend></p><p style="line-height:1.5em;"><br /></p></div></div></div>   <div class="news_detail_divice_line"></div> <div 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    9月25日，2024市政工程建设产业博览会—人民城市建设与发展高峰论坛在长沙举办，该论坛由市政工程建设产业博览会组委会主办，","url":"http:\u002F\u002Fwww.hnida.org.cn\u002Fsys-nd\u002F322.html","ndReqArgs":"{\"args\":{\"id\":322,\"fromMid\":0},\"type\":31}","flag":2,"groupIds":[1],"date":1727495160000,"dateStr":"2024-09-28","top":0,"views":1,"publishRegularly":false,"authStatus":0,"subTitle":"","groups":[{"id":1,"name":"协会动态","url":"http:\u002F\u002Fwww.hnida.org.cn\u002Fsys-nr\u002F?_reqArgs=%7B%22args%22%3A%7B%22groupId%22%3A1%2C%22jpt%22%3A4%7D%2C%22type%22%3A32%7D"}],"content":"\u003Cdiv class=\"jz_fix_ue_img\"\u003E\u003Csection style=\"text-align:center;line-height:0;visibility:visible;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;visibility:visible;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352178\" data-ratio=\"0.5962962962962963\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYoqMnd0wEwuAg4hAU.webp\" data-type=\"jpeg\" 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style=\"visibility:visible;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;visibility:visible;\"\u003E   \u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan style=\"font-size:15px;visibility:visible;\"\u003E\u003Cstrong style=\"visibility:visible;\"\u003E\u003Cspan style=\"color:#3E3E3E;visibility:visible;\"\u003E   9月25日，2024市政工程建设产业博览会—人民城市建设与发展高峰论坛在长沙举办\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan style=\"color:#3E3E3E;visibility:visible;\"\u003E，\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-size:15px;color:#000000;visibility:visible;\"\u003E该论坛由市政工程建设产业博览会组委会主办，全国各地专家学者、城市建设职能部门负责人、企业界、投资界人士等200多人参加了活动,得到了人民城市发展研究中心、湖南大学建筑与规划学院、数字中国新闻网、湖南省室内设计师协会\u003Cspan style=\"visibility:visible;\"\u003E、\u003C\u002Fspan\u003E民城（北京）咨询有限公司、长沙汇普展览服务有限公司、华高数字科技有限公司等单位的大力支持\u003Cstrong style=\"color:#6B6B6B;\"\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E    \u003Cstrong style=\"color:#6B6B6B;\"\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E圆桌对话三:\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E中旅联首席架构师符奕斌，长沙民政职业技术学院外语学院院长戴日新、湖南省室内设计师协会副秘书长刘谋华、享梦游董事长彭士平，就“美好生活场景的网红城市经验探索”进行交流探讨。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352179\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYo3vzTiQUwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"2\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYo3vzTiQUwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cspan style=\"font-size:16px;\"\u003E对话现场\u003C\u002Fspan\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E一、城市品牌塑造：特色与故事的融合\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E   对话伊始，符奕斌首先抛出了如何通过城市特色和故事讲述打造独特城市品牌的问题。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352181\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYojf3I8wEwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"3\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYojf3I8wEwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E符奕斌\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E中旅联首席架构师\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E   符奕斌以长沙为例，表示长沙的品牌打造并不只是将文化、故事融入某个景点，而是打造一种旅行方式，城市品牌塑造是一个体系的建设。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352182\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYoyIvE_gIwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"4\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYoyIvE_gIwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E戴日新\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E长沙民政职业技术学院外语学院院长\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E   戴日新指出，关键在于挖掘和展示城市文化元素，推动文化与品牌深度融合。他强调，打造城市品牌需要融合传统与现代，以创意和科技激活城市传统文化基因，同时注重个性化与国际化的平衡。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E   刘谋华强调城市品牌的构成因素包括认同感和归属感。\u003C\u002Fspan\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E彭士平阐述了网红城市是将城市故事与特色融合，通过挖掘烟火气、接地气的特色，利用新媒体载体传播，打造城市品牌。\u003C\u002Fspan\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E二、创新特色场景构建网红城市\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E    针对如何通过创新在网红打卡点、特色街区、非标商业等方面打造更美好的生活场景，嘉宾们纷纷发表见解。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E    符奕斌表示，像哈尔滨爆火时期打造的中央大街的“飞马”、索菲亚教堂升起“人造月亮”等创新场景，通过装置创新打造的网红打卡点吸引了众多游客，他也强调了场景打造中情绪价值的重要性，像走红的淄博、天水均因情绪价值而出圈，淄博烧烤的爆火源于疫情期间，当地的真诚接待了一批隔离的大学生，隔离结束后当地免费请他们吃了一顿丰盛的烧烤，后期大学生后期“投桃报李”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352183\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYohuiU0gcwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"5\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYohuiU0gcwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E彭士平\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E享梦游董事长\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E    戴日新提出应进行理念、技术和服务创新。彭士平指出年轻人追求的旅行已不仅仅是打卡拍照，而是更加注重情绪价值的获得。他强调，网红城市需要打造能够满足年轻人悦己需求的小众、有特色的旅游活动。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E三、城市出圈策略：与市场结合\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E     在探讨如何找到让城市出圈的点时，戴日新院长提出，通过节庆、特色活动等形式丰富城市场景，刘谋华表示，有一句话叫做“始于颜值、终于融入”，指出网红城市和网红场景需要具备趣味性、参与感和艺术性。他强调，只有让游客在享受美景的同时，也能获得情感上的共鸣和思考，才能真正实现城市的出圈。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352180\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYonpmLqwcwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"6\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYonpmLqwcwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E\u003Cstrong style=\"color:#6B6B6B;\"\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E刘谋华\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cbr \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E湖南省室内设计师协会副秘书长\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E     彭士平表示城市要出圈需与消费者站在一起，根据不同垂直人群提供情绪价值、打造内容和产品，并以社群方式增加联系。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E     符奕斌表示，中旅联作为城市文旅产业链系统运营商，参与打造了多个网红城市案例，例如长沙、哈尔滨到深圳等，他表示，城市文旅产业的发展以及出圈不能像过于一样，停留于某个景区景点、旅游线路，过去三四年我们可以看到citywalk很火，游客旅游是想要体验一种新的生活方式，是从整座城市不同的场景出发，城市品牌打造出圈一定要考虑与市场需求结合。未来，中国的城市化建设不是只看硬实力，比建筑体量、建筑高度，更是软实力的植入，例如文化旅游场景、城市品牌等都是未来城市建设中很重要的一部分。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E     本次圆桌对话不仅从多个角度探讨了网红城市中美好生活场景打造，也为未来城市建设和发展提供了宝贵的经验和启示。与会嘉宾一致认为，只有不断创新、深入挖掘城市特色和文化内涵，同时注重市场需求和用户体验，为居民和游客创造更加美好的生活场景。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Cp style=\"-webkit-tap-highlight-color:transparent;outline-color:currentcolor;outline-style:none;font-variant-numeric:normal;font-variant-east-asian:normal;visibility:visible;margin-bottom:0em;\"\u003E\u003Clegend style=\"max-width:677px;-webkit-tap-highlight-color:transparent;outline:currentcolor none 0px;font-size:12px;visibility:visible;margin-right:10px;margin-left:10px;\"\u003E\u003Cspan style=\"padding:5px 10px;-webkit-tap-highlight-color:transparent;outline:currentcolor none 0px;background-color:#00BBEC;border-radius:5px;color:#FFFFFF;font-family:宋体, SimSun;font-size:16px;font-weight:700;line-height:24px;visibility:visible;\"\u003E来源：设计湖南\u003Cspan style=\"-webkit-tap-highlight-color:transparent;outline:0px;\"\u003E、\u003C\u002Fspan\u003E湖南设计网\u003C\u002Fspan\u003E\u003C\u002Flegend\u003E\u003C\u002Fp\u003E\u003Cp style=\"line-height:1.5em;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\u003C\u002Fdiv\u003E","isViewsOpen":false,"isQRCodeOpen":false,"author":"","source":"","link":"","showCaptcha":true,"downLoadFiles":{},"prevNext":{"hasPrev":true,"prevNewsUrl":"http:\u002F\u002Fwww.hnida.org.cn\u002Fsys-nd\u002F323.html","prevNewsTitle":"人民城市建设与发展高峰论坛在长沙召开","hasNext":true,"nextNewsUrl":"http:\u002F\u002Fwww.hnida.org.cn\u002Fsys-nd\u002F321.html","nextNewsTitle":"长沙高铁西站内部开始装修，“杜鹃花”随处可见"},"richContent":"\u003Cdiv class=\"jz_fix_ue_img\"\u003E\u003Csection style=\"text-align:center;line-height:0;visibility:visible;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;visibility:visible;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352178\" data-ratio=\"0.5962962962962963\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYoqMnd0wEwuAg4hAU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:677px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:677px !important;visibility:visible !important;\" data-index=\"1\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYoqMnd0wEwuAg4hAU.webp\" _width=\"677px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"justify-content:flex-start;display:flex;flex-flow:row;visibility:visible;\"\u003E\u003Csection style=\"display:inline-block;width:100%;vertical-align:top;background-color:#F6F6F6;padding:10px;align-self:flex-start;flex:0 0 auto;visibility:visible;\"\u003E\u003Csection style=\"margin:5px 0%;visibility:visible;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;visibility:visible;\"\u003E\u003Cp style=\"text-wrap:wrap;visibility:visible;\"\u003E\u003Cstrong style=\"visibility:visible;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;visibility:visible;\"\u003E   \u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan style=\"font-size:15px;visibility:visible;\"\u003E\u003Cstrong style=\"visibility:visible;\"\u003E\u003Cspan style=\"color:#3E3E3E;visibility:visible;\"\u003E   9月25日，2024市政工程建设产业博览会—人民城市建设与发展高峰论坛在长沙举办\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cspan style=\"color:#3E3E3E;visibility:visible;\"\u003E，\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan style=\"font-size:15px;color:#000000;visibility:visible;\"\u003E该论坛由市政工程建设产业博览会组委会主办，全国各地专家学者、城市建设职能部门负责人、企业界、投资界人士等200多人参加了活动,得到了人民城市发展研究中心、湖南大学建筑与规划学院、数字中国新闻网、湖南省室内设计师协会\u003Cspan style=\"visibility:visible;\"\u003E、\u003C\u002Fspan\u003E民城（北京）咨询有限公司、长沙汇普展览服务有限公司、华高数字科技有限公司等单位的大力支持\u003Cstrong style=\"color:#6B6B6B;\"\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E    \u003Cstrong style=\"color:#6B6B6B;\"\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E圆桌对话三:\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E中旅联首席架构师符奕斌，长沙民政职业技术学院外语学院院长戴日新、湖南省室内设计师协会副秘书长刘谋华、享梦游董事长彭士平，就“美好生活场景的网红城市经验探索”进行交流探讨。\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352179\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYo3vzTiQUwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"2\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYo3vzTiQUwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cspan style=\"font-size:16px;\"\u003E对话现场\u003C\u002Fspan\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E一、城市品牌塑造：特色与故事的融合\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E   对话伊始，符奕斌首先抛出了如何通过城市特色和故事讲述打造独特城市品牌的问题。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352181\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYojf3I8wEwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"3\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYojf3I8wEwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E符奕斌\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E中旅联首席架构师\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E   符奕斌以长沙为例，表示长沙的品牌打造并不只是将文化、故事融入某个景点，而是打造一种旅行方式，城市品牌塑造是一个体系的建设。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352182\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYoyIvE_gIwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"4\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYoyIvE_gIwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E戴日新\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E长沙民政职业技术学院外语学院院长\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E   戴日新指出，关键在于挖掘和展示城市文化元素，推动文化与品牌深度融合。他强调，打造城市品牌需要融合传统与现代，以创意和科技激活城市传统文化基因，同时注重个性化与国际化的平衡。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E   刘谋华强调城市品牌的构成因素包括认同感和归属感。\u003C\u002Fspan\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E彭士平阐述了网红城市是将城市故事与特色融合，通过挖掘烟火气、接地气的特色，利用新媒体载体传播，打造城市品牌。\u003C\u002Fspan\u003E\u003Cbr \u002F\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E二、创新特色场景构建网红城市\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E    针对如何通过创新在网红打卡点、特色街区、非标商业等方面打造更美好的生活场景，嘉宾们纷纷发表见解。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E    符奕斌表示，像哈尔滨爆火时期打造的中央大街的“飞马”、索菲亚教堂升起“人造月亮”等创新场景，通过装置创新打造的网红打卡点吸引了众多游客，他也强调了场景打造中情绪价值的重要性，像走红的淄博、天水均因情绪价值而出圈，淄博烧烤的爆火源于疫情期间，当地的真诚接待了一批隔离的大学生，隔离结束后当地免费请他们吃了一顿丰盛的烧烤，后期大学生后期“投桃报李”。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352183\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYohuiU0gcwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"5\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYohuiU0gcwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E彭士平\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"letter-spacing:0.578px;text-wrap:wrap;text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"letter-spacing:2px;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E享梦游董事长\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E    戴日新提出应进行理念、技术和服务创新。彭士平指出年轻人追求的旅行已不仅仅是打卡拍照，而是更加注重情绪价值的获得。他强调，网红城市需要打造能够满足年轻人悦己需求的小众、有特色的旅游活动。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cem\u003E\u003Cstrong\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E三、城市出圈策略：与市场结合\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E     在探讨如何找到让城市出圈的点时，戴日新院长提出，通过节庆、特色活动等形式丰富城市场景，刘谋华表示，有一句话叫做“始于颜值、终于融入”，指出网红城市和网红场景需要具备趣味性、参与感和艺术性。他强调，只有让游客在享受美景的同时，也能获得情感上的共鸣和思考，才能真正实现城市的出圈。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cimg class=\"rich_pages wxw-img\" data-imgfileid=\"503352180\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-src=\"\u002F\u002F30687166.s21i.faiusr.com\u002F95\u002FABUIABBfGAAglvjdtwYonpmLqwcwuAg40AU.webp\" data-type=\"jpeg\" data-w=\"1080\" style=\"vertical-align:middle;width:657px !important;visibility:visible !important;height:auto !important;\" data-original-style=\"vertical-align:middle;width:657px !important;visibility:visible !important;\" data-index=\"6\" src=\"//30687166.s21i.faiusr.com/95/ABUIABBfGAAglvjdtwYonpmLqwcwuAg40AU.webp\" _width=\"657px\" crossorigin=\"anonymous\" alt=\"图片\" data-fail=\"0\" \u002F\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E\u003Cstrong style=\"color:#6B6B6B;\"\u003E\u003Cspan style=\"color:#3E3E3E;\"\u003E刘谋华\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003Cbr \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E湖南省室内设计师协会副秘书长\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"text-align:center;line-height:0;margin-top:20px;margin-bottom:20px;\"\u003E\u003Csection style=\"vertical-align:middle;display:inline-block;line-height:0;\"\u003E\u003Cstrong style=\"color:#6B6B6B;letter-spacing:2px;text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E\u003Cbr \u002F\u003E\u003C\u002Fspan\u003E\u003C\u002Fstrong\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Csection style=\"margin:5px 0%;\"\u003E\u003Csection style=\"color:#6B6B6B;text-align:justify;line-height:2;letter-spacing:2px;\"\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"color:#3E3E3E;font-size:15px;\"\u003E     彭士平表示城市要出圈需与消费者站在一起，根据不同垂直人群提供情绪价值、打造内容和产品，并以社群方式增加联系。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E     符奕斌表示，中旅联作为城市文旅产业链系统运营商，参与打造了多个网红城市案例，例如长沙、哈尔滨到深圳等，他表示，城市文旅产业的发展以及出圈不能像过于一样，停留于某个景区景点、旅游线路，过去三四年我们可以看到citywalk很火，游客旅游是想要体验一种新的生活方式，是从整座城市不同的场景出发，城市品牌打造出圈一定要考虑与市场需求结合。未来，中国的城市化建设不是只看硬实力，比建筑体量、建筑高度，更是软实力的植入，例如文化旅游场景、城市品牌等都是未来城市建设中很重要的一部分。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003Cp style=\"text-wrap:wrap;\"\u003E\u003Cspan style=\"font-size:15px;color:#3E3E3E;\"\u003E     本次圆桌对话不仅从多个角度探讨了网红城市中美好生活场景打造，也为未来城市建设和发展提供了宝贵的经验和启示。与会嘉宾一致认为，只有不断创新、深入挖掘城市特色和文化内涵，同时注重市场需求和用户体验，为居民和游客创造更加美好的生活场景。\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003C\u002Fsection\u003E\u003Cp style=\"-webkit-tap-highlight-color:transparent;outline-color:currentcolor;outline-style:none;font-variant-numeric:normal;font-variant-east-asian:normal;visibility:visible;margin-bottom:0em;\"\u003E\u003Clegend style=\"max-width:677px;-webkit-tap-highlight-color:transparent;outline:currentcolor none 0px;font-size:12px;visibility:visible;margin-right:10px;margin-left:10px;\"\u003E\u003Cspan style=\"padding:5px 10px;-webkit-tap-highlight-color:transparent;outline:currentcolor none 0px;background-color:#00BBEC;border-radius:5px;color:#FFFFFF;font-family:宋体, SimSun;font-size:16px;font-weight:700;line-height:24px;visibility:visible;\"\u003E来源：设计湖南\u003Cspan style=\"-webkit-tap-highlight-color:transparent;outline:0px;\"\u003E、\u003C\u002Fspan\u003E湖南设计网\u003C\u002Fspan\u003E\u003C\u002Flegend\u003E\u003C\u002Fp\u003E\u003Cp style=\"line-height:1.5em;\"\u003E\u003Cbr 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