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href="https://web.archive.org/web/20200728203800/https://www.bbc.co.uk/mediacentre/"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">Media Centre</span></div></a></li></ul></div></div></div><div class="ise-c-navbar ise-c-navbar--sub"><div class="ise-c-navbar__row"><div class="gel-wrap"><ul class="ise-c-navbar__items"><li class="ise-c-navbar__item ise-c-navbar__item--sub"><a class="ise-c-btn ise-c-navbar__link btn--no-hover" href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/governance/charter"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">Charter and agreement</span></div></a></li><li class="ise-c-navbar__item ise-c-navbar__item--sub ise-c-navbar__item--active"><a class="ise-c-btn ise-c-navbar__link btn--no-hover" href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/governance/mission"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">Mission, values and public purposes</span></div></a></li><li class="ise-c-navbar__item ise-c-navbar__item--sub"><a class="ise-c-btn ise-c-navbar__link btn--no-hover" href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/governance/licencefee"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">Licence fee and funding</span></div></a></li><li class="ise-c-navbar__item ise-c-navbar__item--sub"><a class="ise-c-btn ise-c-navbar__link btn--no-hover" href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/governance/regulation"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">Regulation</span></div></a></li><li class="ise-c-navbar__item ise-c-navbar__item--sub"><a class="ise-c-btn ise-c-navbar__link btn--no-hover" href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/governance/audit"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">Audit arrangements</span></div></a></li><li class="ise-c-navbar__item ise-c-navbar__item--sub"><a class="ise-c-btn ise-c-navbar__link btn--no-hover" href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/governance/s4c"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">BBC/S4C strategic agreement</span></div></a></li><li class="ise-c-navbar__item ise-c-navbar__item--sub"><a class="ise-c-btn ise-c-navbar__link btn--no-hover" href="https://web.archive.org/web/20200728203800/http://www.bbc.co.uk/complaints/"><div class="ise-c-btn__inner"><span class="ise-c-btn__content gel-long-primer">Complaints</span></div></a></li></ul></div></div></div></nav></div></header><section class="ise-c-hero"><div class="ise-c-hero-content ise-c-hero-content--image" style="background-image:url(https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/16xn/p06tw2xt.jpg)"><figure class="ise-c-img ise-c-img--inline"><img class="ise-c-img--responsive ise-c-hero-content__image" alt="" src="https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/320xn/p06tw2xt.jpg" srcset="https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/320xn/p06tw2xt.jpg 320w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/384xn/p06tw2xt.jpg 384w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/416xn/p06tw2xt.jpg 416w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/640xn/p06tw2xt.jpg 640w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/720xn/p06tw2xt.jpg 720w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/752xn/p06tw2xt.jpg 752w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/832xn/p06tw2xt.jpg 832w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1088xn/p06tw2xt.jpg 1088w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1136xn/p06tw2xt.jpg 1136w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1248xn/p06tw2xt.jpg 1248w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1280xn/p06tw2xt.jpg 1280w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1920xn/p06tw2xt.jpg 1920w"></figure><div class="ise-c-hero-content__wrapper"><div class="ise-c-hero-content__layout"><div class="ise-c-hero-content__content"><h2 id="missionvaluesandpublicpurposes" class="gel-canon-bold ise-c-hero-content__title ise-u-m__b--0">Mission, values and public purposes</h2><span class="ise-c-hero-content__synopsis gel-double-pica">The Royal Charter states that the BBC’s object is “the fulfilment of its Mission and the promotion of its Public Purposes”</span></div></div></div></div></section><main class="ise-c-main"><div class="gel-wrap"><div class="gel-layout"><article class="ise-l-section gel-layout__item"><p class="ise-c-text__content gel-body-copy">Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain".</p><p class="ise-c-text__content gel-body-copy"><a href="charter">The Charter</a> also sets out our five public purposes:</p><p class="ise-c-text__content gel-body-copy"><strong>1. To provide impartial news and information to help people understand and engage with the world around them</strong></p><p class="ise-c-text__content gel-body-copy">The BBC should provide duly accurate and impartial news, current affairs and factual programming to build people’s understanding of all parts of the United Kingdom and of the wider world. Its content should be provided to the highest editorial standards. It should offer a range and depth of analysis and content not widely available from other United Kingdom news providers, using the highest calibre presenters and journalists, and championing freedom of expression, so that all audiences can engage fully with major local, regional, national, United Kingdom and global issues and participate in the democratic process, at all levels, as active and informed citizens.</p><p class="ise-c-text__content gel-body-copy"><strong>2. To support learning for people of all ages</strong></p><p class="ise-c-text__content gel-body-copy">The BBC should help everyone learn about different subjects in ways they will find accessible, engaging, inspiring and challenging. The BBC should provide specialist educational content to help support learning for children and teenagers across the United Kingdom. It should encourage people to explore new subjects and participate in new activities through partnerships with educational, sporting and cultural institutions.</p><p class="ise-c-text__content gel-body-copy"><strong>3. To show the most creative, highest quality and distinctive output and services</strong></p><p class="ise-c-text__content gel-body-copy">The BBC should provide high-quality output in many different genres and across a range of services and platforms which sets the standard in the United Kingdom and internationally. Its services should be distinctive from those provided elsewhere and should take creative risks, even if not all succeed, in order to develop fresh approaches and innovative content.</p><p class="ise-c-text__content gel-body-copy"><strong>4. To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom</strong></p><p class="ise-c-text__content gel-body-copy">The BBC should reflect the diversity of the United Kingdom both in its output and services. In doing so, the BBC should accurately and authentically represent and portray the lives of the people of the United Kingdom today, and raise awareness of the different cultures and alternative viewpoints that make up its society. It should ensure that it provides output and services that meet the needs of the United Kingdom’s nations, regions and communities. The BBC should bring people together for shared experiences and help contribute to the social cohesion and wellbeing of the United Kingdom. In commissioning and delivering output the BBC should invest in the creative economies of each of the nations and contribute to their development.</p><p class="ise-c-text__content gel-body-copy"><strong>5. To reflect the United Kingdom, its culture and values to the world</strong></p><p class="ise-c-text__content gel-body-copy">The BBC should provide high-quality news coverage to international audiences, firmly based on British values of accuracy, impartiality, and fairness. Its international services should put the United Kingdom in a world context, aiding understanding of the United Kingdom as a whole, including its nations and regions where appropriate. It should ensure that it produces output and services which will be enjoyed by people in the United Kingdom and globally.</p><h2 id="bbcvalues" class="gel-trafalgar-bold ise-l-section-title">BBC Values</h2><p class="ise-c-text__content gel-body-copy">We have established a set of values for everyone working at the BBC. They represent the expectations we have for ourselves and each other, they guide our day-to-day decisions and the way we behave.</p><p class="ise-c-text__content gel-body-copy">Our values are:</p><ul class="ise-c-text__list ise-c-text__content gel-body-copy"><li>Trust is the foundation of the BBC. We’re independent, impartial and honest</li><li>We put audiences at the heart of everything we do</li><li>We respect each other and celebrate our diversity</li><li>We take pride in delivering quality and value for money</li><li>Creativity is the lifeblood of our organisation</li><li>We’re one BBC. Great things happen when we work together</li></ul><h2 id="annualreportandaccounts" class="gel-trafalgar-bold ise-l-section-title ise-c-list__title">Annual report and accounts</h2><ul class="ise-c-list"><li class="ise-c-list-item"><span class="ise-c-list-item__icon"><svg class="ise-c-icon" alt="test" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><path d="M18.5 4.6l-1.7-1.7A9.8 9.8 0 0 0 2.9 16.8l3.4 3.4a9.9 9.9 0 0 0 13.9 0l-3.5-3.5a4.9 4.9 0 0 1-7 0l-3.3-3.4a4.9 4.9 0 0 1 7-7L15.1 8z"></path><path d="M13.4 27.4l1.7 1.7a9.9 9.9 0 0 0 13.9 0 9.7 9.7 0 0 0 .1-13.8l-3.5-3.5a9.9 9.9 0 0 0-13.9 0l3.5 3.5a4.9 4.9 0 0 1 7 0l3.4 3.4a4.9 4.9 0 0 1-7 7L16.9 24z"></path></svg></span><a href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/reports/annualreport" class="ise-c-list-item__content"><span class="ise-c-list-item__title gel-pica-bold">Annual report and accounts 2017/18</span><span class="ise-c-list-item__description gel-long-primer">Each year in our Annual Report and Accounts we give our assessment of how we have delivered our public purposes through the output and services we have provided</span></a></li></ul><div class="ise-c-promo-wrapper"><h2 id="viewtheroyalcharterandagreement" class="gel-trafalgar-bold ise-l-section-title ise-c-promo-wrapper__title">View The Royal Charter and agreement</h2><ul class="ise-c-promo-wrapper__body"><li class="ise-c-promo ise-c-promo--wide"><div class="ise-c-promo__content"><a href="/web/20200728203800/https://www.bbc.co.uk/aboutthebbc/governance/charter" class="ise-c-promo__link"><h3 id="charterandagreement" class="gel-pica-bold ise-c-promo__title">Charter and agreement</h3></a><p class="ise-c-promo__summary">The Royal Charter is the constitutional basis for the BBC</p><span class="ise-c-promo__tags">Corporate information</span></div><div class="ise-c-promo__image"><figure class="ise-c-img ise-c-img--inline"><img class="ise-c-img--responsive" alt="" src="https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/320x180/p01j355y.jpg" srcset="https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/320x180/p01j355y.jpg 320w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/384x216/p01j355y.jpg 384w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/416x234/p01j355y.jpg 416w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/640x360/p01j355y.jpg 640w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/720x405/p01j355y.jpg 720w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/752x423/p01j355y.jpg 752w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/832x468/p01j355y.jpg 832w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1088x612/p01j355y.jpg 1088w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1136x639/p01j355y.jpg 1136w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1248x702/p01j355y.jpg 1248w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1280x720/p01j355y.jpg 1280w, https://web.archive.org/web/20200728203800im_/https://ichef.bbci.co.uk/images/ic/1920x1080/p01j355y.jpg 1920w"></figure></div><div class="ise-c-promo__inner"></div></li></ul></div></article></div></div></main></div></div></div><script id="__NEXT_DATA__" type="application/json">{"dataManager":"[]","props":{"pageProps":{"page":{"metadata":{"isiteSectionDescription":"","metadataTitle":"Mission, values and public purposes","metadataUrl":"/governance/mission","metadataId":"page-standard-public-purposes021018162727","shortSynopsis":"The Royal Charter states that the BBC’s object is “the fulfilment of its Mission and the promotion of its Public Purposes”","showSynopsis":true,"siteMetadata":"","showHeaderText":true,"baseUrl":"aboutthebbc","isiteId":"ipages-inside-the-bbc","enableContentList":"","pageType":"page-standard"},"topImage":{"image":"p06tw2xt","imageType":"","imageUrl":"ichef.bbci.co.uk/images/ic/$recipe/p06tw2xt.jpg","mimeType":"image/jpeg"},"content":{"articleBody":"\u003cp\u003eOur mission is \"to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain\".\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"charter\"\u003eThe Charter\u003c/a\u003e also sets out our five public purposes:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. 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