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</figure> </div> <div class="contentWrapper"> <h3> <a href="/article/bowen-yang-sarah-sherman-snl-rocking-…-ceraves-anti-dandruff-shampoo/1907238" data-url="https://www.campaignlive.com/article/bowen-yang-sarah-sherman-snl-rocking-…-ceraves-anti-dandruff-shampoo/1907238" data-id="1907238" title="Bowen Yang and Sarah Sherman of ‘SNL’ are rocking out … to CeraVe’s anti-dandruff shampoo">Bowen Yang and Sarah Sherman of ‘SNL’ are rocking out … to CeraVe’s anti-dandruff shampoo</a> </h3> <div class="author byline"> <em> Added 15 hours ago by Eric Berger <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The L’Oréal brand is a sponsor of ‘SNL50,’ along with sister brand Maybelline.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/snl50-spot-made-laugh-hardest/1907218" title="Volkswagen ad featuring the SNL characters "The Californians" driving the car"><img alt="Volkswagen ad featuring the SNL characters "The Californians" driving the car" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/SNL_californians_screenshot_CUS.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/snl50-spot-made-laugh-hardest/1907218" data-url="https://www.campaignlive.com/article/snl50-spot-made-laugh-hardest/1907218" data-id="1907218" title="Which 'SNL50' spot made you laugh the hardest?">Which 'SNL50' spot made you laugh the hardest?</a> </h3> <div class="author byline"> <em> Added 19 hours ago by <a href="/author/5438/Julia-Walker" title="Julia Walker">Julia Walker</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Which of these four ads starring “Saturday Night Live” cast members and recreating the show’s skits was the funniest?</p> </div> </div> <div class="storyContent 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articleKnowledgeTag--link">The Information</a> </em> </div> <p>Critics accuse Meghan Markle of copying a NYC brand name and a Spanish town’s 14th-century coat of arms for her new lifestyle brand, As Ever.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pizza-pizza-fights-tariffs-dollar-dollar-reverse-tariff-discount/1907177" title="Pizza Pizza ad displaying orange shipping crate with words "Reverse Tariff""><img alt="Pizza Pizza ad displaying orange shipping crate with words "Reverse Tariff"" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/pizza-pizza-tariff-SC-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pizza-pizza-fights-tariffs-dollar-dollar-reverse-tariff-discount/1907177" data-url="https://www.campaignlive.com/article/pizza-pizza-fights-tariffs-dollar-dollar-reverse-tariff-discount/1907177" data-id="1907177" title="Pizza Pizza fights tariffs dollar for dollar, with reverse tariff discount">Pizza Pizza fights tariffs dollar for dollar, with reverse tariff discount</a> </h3> <div class="author byline"> <em> Added 22 hours ago by Emma Johnston-Wheeler <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The initiative reflects the brand’s commitment to supporting consumers during financially (and politically) challenging times.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/canadian-becomes-popular-ad-theme-ad-standards-shares-guidance/1906802" title="Hand holding Canadian flag"><img alt="Hand holding Canadian flag" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Canada-ads-GettyImages-2185402631-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/canadian-becomes-popular-ad-theme-ad-standards-shares-guidance/1906802" data-url="https://www.campaignlive.com/article/canadian-becomes-popular-ad-theme-ad-standards-shares-guidance/1906802" data-id="1906802" title="As ‘Canadian’ becomes a popular ad theme, Ad Standards shares guidance">As ‘Canadian’ becomes a popular ad theme, Ad Standards shares guidance</a> </h3> <div class="author byline"> <em> February 18, 2025 by David Brown <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The advisory comes as the ad watchdog sees an increase in complaints about “made in Canada” type marketing claims.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/cookunity-chispa-bring-heat-drama-valentines-day-marketing-literally/1906538" title="People standing on line for food popup"><img alt="People standing on line for food popup" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/chispa-3-uwp-cus.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/cookunity-chispa-bring-heat-drama-valentines-day-marketing-literally/1906538" data-url="https://www.campaignlive.com/article/cookunity-chispa-bring-heat-drama-valentines-day-marketing-literally/1906538" data-id="1906538" title="CookUnity and Chispa bring heat and drama to Valentine’s Day marketing (literally)">CookUnity and Chispa bring heat and drama to Valentine’s Day marketing (literally)</a> </h3> <div class="author byline"> <em> February 14, 2025 by <a href="/author/5548/Leslie-Blount" title="Leslie Blount">Leslie Blount</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The food delivery service and dating app executed two unique activations to earn some love.</p> </div> </div> <div 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href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>DoorDash Canada senior manager, consumer brand marketing Delly Dyer talks to Campaign about launching the BlackFoodEnergy platform and celebrating Black History Month with a multi-course meal.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/new-sweethearts-campaign-till-death-us-part-no-longer-holds-weight/1906470" title="Split screen of bride and groom getting married and their gravestones in the shapes of Sweetheart candies"><img alt="Split screen of bride and groom getting married and their gravestones in the shapes of Sweetheart candies" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Sweethearts-Valentines-campaign-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a 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home posters" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-14-Feb-2025-01-30-PM-2944.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/kfc-launches-showstopper-kwench-drinks-range-campaign-mother/1906464" data-url="https://www.campaignlive.com/article/kfc-launches-showstopper-kwench-drinks-range-campaign-mother/1906464" data-id="1906464" title="KFC launches 'showstopper' Kwench drinks range with campaign by Mother">KFC launches 'showstopper' Kwench drinks range with campaign by Mother</a> </h3> <div class="author byline"> <em> February 14, 2025 by <a href="/author/5283/Will-Green" title="Will Green">Will Green</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Drinks will be available first in the UK before being rolled out globally.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/valentines-day-2025-round-up-brands-treating-romance/1906229" title="Valentine's ads"><img alt="Valentine's ads" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-14-Feb-2025-02-05-PM-9008.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/valentines-day-2025-round-up-brands-treating-romance/1906229" data-url="https://www.campaignlive.com/article/valentines-day-2025-round-up-brands-treating-romance/1906229" data-id="1906229" title="Valentine's Day 2025 round-up: how brands are treating romance">Valentine's Day 2025 round-up: how brands are treating romance</a> </h3> <div class="author byline"> <em> February 14, 2025 by <a href="/author/5420/Alessandra-Scotto-di-Santolo" title="Alessandra Scotto di Santolo">Alessandra Scotto di Santolo</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>From 'World dump day' to 'Knorrplay'.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/movers-shakers-blue-diamond-progressive-adidas/1906315" title="Campaign US Movers and Shakers wordmark"><img alt="Campaign US Movers and Shakers wordmark" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Movers-Shakers-Campaign-US_128.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/movers-shakers-blue-diamond-progressive-adidas/1906315" data-url="https://www.campaignlive.com/article/movers-shakers-blue-diamond-progressive-adidas/1906315" data-id="1906315" title="Movers & Shakers: Blue Diamond, Progressive, Adidas and more">Movers & Shakers: Blue Diamond, Progressive, Adidas and more</a> </h3> <div class="author byline"> <em> February 13, 2025 by <a href="/author/5545/Emma-Thumann" title="Emma Thumann">Emma Thumann</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>This week’s agency news, people on the move and brand buzz.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/duo-owl-died-lived-unhinged/1906166" title="Screenshot of Duo the Duolingo mascot being rammed by a Tesla Cybertruck"><img alt="Screenshot of Duo the Duolingo mascot being rammed by a Tesla Cybertruck" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Duolingo-Duo-death-cybertruck-SC-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/duo-owl-died-lived-unhinged/1906166" data-url="https://www.campaignlive.com/article/duo-owl-died-lived-unhinged/1906166" data-id="1906166" title="Duo the Owl died as he lived: unhinged">Duo the Owl died as he lived: unhinged</a> </h3> <div class="author byline"> <em> February 12, 2025 by <a href="/author/5545/Emma-Thumann" title="Emma Thumann">Emma Thumann</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>In his dying moments, Duolingo’s mascot made fun of Tesla Cybertrucks.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/influencer-leaked-news-7ups-shirley-temple-release-heres-brand-handled/1906115" title="Lineup of 7Up's Shirley Temple products including bottles, cans and glasses"><img alt="Lineup of 7Up's Shirley Temple products including bottles, cans and glasses" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/7up-shirley-temple-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/influencer-leaked-news-7ups-shirley-temple-release-heres-brand-handled/1906115" data-url="https://www.campaignlive.com/article/influencer-leaked-news-7ups-shirley-temple-release-heres-brand-handled/1906115" data-id="1906115" title="An influencer leaked news about 7Up’s Shirley Temple release. Here’s how the brand handled it">An influencer leaked news about 7Up’s Shirley Temple release. Here’s how the brand handled it</a> </h3> <div class="author byline"> <em> February 12, 2025 by Eric Berger <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>7Up decided to offer the new flavor after seeing that a recipe for the beverage was the most popular on its website.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/check-inject-novo-bites-back-hims-hers-super-bowl-ad/1906113" title="Novo Nordisk logo on a corporate building sign"><img alt="Novo Nordisk logo on a corporate building sign" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Novo-Nordisk-GLP-1-GettyImages-RM-2197227495-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/check-inject-novo-bites-back-hims-hers-super-bowl-ad/1906113" data-url="https://www.campaignlive.com/article/check-inject-novo-bites-back-hims-hers-super-bowl-ad/1906113" data-id="1906113" title="‘Check before you inject’: Novo bites back at Hims & Hers Super Bowl ad">‘Check before you inject’: Novo bites back at Hims & Hers Super Bowl ad</a> </h3> <div class="author byline"> <em> February 12, 2025 by Lecia Bushak <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Novo Nordisk called out suppliers of compounded weight loss drugs following Hims & Hers’ controversial Super Bowl ad.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/watch-super-bowl-ads-showed-purpose/1906109" title="Man eating from bag of Lay's potato chips sitting on porch with family"><img alt="Man eating from bag of Lay's potato chips sitting on porch with family" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Lays_SuperBowl_TheLittleFarmer_UWP_CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/watch-super-bowl-ads-showed-purpose/1906109" data-url="https://www.campaignlive.com/article/watch-super-bowl-ads-showed-purpose/1906109" data-id="1906109" title="Watch: Super Bowl ads that showed up with purpose">Watch: Super Bowl ads that showed up with purpose</a> </h3> <div class="author byline"> <em> February 12, 2025 by <a href="/author/5438/Julia-Walker" title="Julia Walker">Julia Walker</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>From Lay’s to Nike, Super Bowl LIX was sprinkled with purpose-led spots.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/brand-mascot-died-time-its-duolingo-owl/1906108" title="Duolingo logo is seen displayed on a phone screen"><img alt="Duolingo logo is seen displayed on a phone screen" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Duolingo-mascot-death-GettyImages-RM-1233805179-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/brand-mascot-died-time-its-duolingo-owl/1906108" data-url="https://www.campaignlive.com/article/brand-mascot-died-time-its-duolingo-owl/1906108" data-id="1906108" title="Another brand mascot has died. This time, it’s the Duolingo owl">Another brand mascot has died. This time, it’s the Duolingo owl</a> </h3> <div class="author byline"> <em> February 12, 2025 by Diana Bradley <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Some expressed glee about Duo’s demise.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/watch-patriotic-super-bowl-lix-ads/1905834" title="Jake Elliott #4 of the Philadelphia Eagles kicks a field goal in the fourth quarter against the Kansas City Chiefs during Super Bowl LIX"><img alt="Jake Elliott #4 of the Philadelphia Eagles kicks a field goal in the fourth quarter against the Kansas City Chiefs during Super Bowl LIX" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Super-Bowl-LIX-GettyImages-RM-2198617089-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/watch-patriotic-super-bowl-lix-ads/1905834" data-url="https://www.campaignlive.com/article/watch-patriotic-super-bowl-lix-ads/1905834" data-id="1905834" title="What could be more patriotic than football? American ads!">What could be more patriotic than football? American ads!</a> </h3> <div class="author byline"> <em> February 10, 2025 by <a href="/author/5545/Emma-Thumann" title="Emma Thumann">Emma Thumann</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/why-tim-hortons-went-hockey-its-super-bowl-spot/1905738" title="TV displaying Tim Hortons coffee cup and words "We're On The Air""><img alt="TV displaying Tim Hortons coffee cup and words "We're On The Air"" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Tim-Horton-SC-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/why-tim-hortons-went-hockey-its-super-bowl-spot/1905738" data-url="https://www.campaignlive.com/article/why-tim-hortons-went-hockey-its-super-bowl-spot/1905738" data-id="1905738" title="Why Tim Hortons went with hockey for its Super Bowl spot">Why Tim Hortons went with hockey for its Super Bowl spot</a> </h3> <div class="author byline"> <em> February 10, 2025 by David Brown <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The ad by Gut is undeniably patriotic, but was not a 'tariff brief.'</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/hims-super-bowl-spot-compounded-glp-1-drugs-draws-senate-scrutiny/1905733" title="Static screen with words "Sick & Stuck""><img alt="Static screen with words "Sick & Stuck"" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Hims-Super-Bowl-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/hims-super-bowl-spot-compounded-glp-1-drugs-draws-senate-scrutiny/1905733" data-url="https://www.campaignlive.com/article/hims-super-bowl-spot-compounded-glp-1-drugs-draws-senate-scrutiny/1905733" data-id="1905733" title="Hims’ Super Bowl spot for compounded GLP-1 drugs draws Senate scrutiny">Hims’ Super Bowl spot for compounded GLP-1 drugs draws Senate scrutiny</a> </h3> <div class="author byline"> <em> February 10, 2025 by Marc Iskowitz <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>2 senators asked FDA to review the ad, which has also elicited ample criticism from patient groups.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/nike-uses-its-first-platform-super-bowl-stage-27-years-challenge-double-standard-womens-sports/1905620" title="Black and white photo of gymnast Jordan Chiles in Nike leotard doing handstand."><img alt="Black and white photo of gymnast Jordan Chiles in Nike leotard doing handstand." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Nike-Super-Bowl-LIX-SC-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/nike-uses-its-first-platform-super-bowl-stage-27-years-challenge-double-standard-womens-sports/1905620" data-url="https://www.campaignlive.com/article/nike-uses-its-first-platform-super-bowl-stage-27-years-challenge-double-standard-womens-sports/1905620" data-id="1905620" title="Nike uses its first platform on the Super Bowl stage in 27 years to uplift women athletes">Nike uses its first platform on the Super Bowl stage in 27 years to uplift women athletes</a> </h3> <div class="author byline"> <em> February 10, 2025 by <a href="/author/5548/Leslie-Blount" title="Leslie Blount">Leslie Blount</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja Wilson and Caitlin Clark.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/its-dunkins-cinematic-universe-coffee-brands-just-living/1905619" title="The DunKings sitting and standing around a throne"><img alt="The DunKings sitting and standing around a throne" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/the-dunkings-resized-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/its-dunkins-cinematic-universe-coffee-brands-just-living/1905619" data-url="https://www.campaignlive.com/article/its-dunkins-cinematic-universe-coffee-brands-just-living/1905619" data-id="1905619" title="It’s Dunkin’s cinematic universe and coffee brands are just living in it">It’s Dunkin’s cinematic universe and coffee brands are just living in it</a> </h3> <div class="author byline"> <em> February 10, 2025 by Eric Berger <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The coffee and donut chain delivered big for Super Bowl LIX with short film, coffee battles and celebs.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/campaigns-super-bowl-lix-slideshow-watch-big-game-and-big-game-adjacent-spots/1905608" title="A general view of the Super Bowl LIX logo, the Kansas City Chiefs logo and the Philadelphia Eagles logo are projected onto St. Louis Cathedral at Jackson Square in the French Quarterahead of Super Bowl LIX"><img alt="A general view of the Super Bowl LIX logo, the Kansas City Chiefs logo and the Philadelphia Eagles logo are projected onto St. Louis Cathedral at Jackson Square in the French Quarterahead of Super Bowl LIX" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Super-Bowl-LIX-preview-GettyImages-RM-2198015501-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/campaigns-super-bowl-lix-slideshow-watch-big-game-and-big-game-adjacent-spots/1905608" data-url="https://www.campaignlive.com/article/campaigns-super-bowl-lix-slideshow-watch-big-game-and-big-game-adjacent-spots/1905608" data-id="1905608" title="Campaign’s Super Bowl LIX Slideshow: Watch all the Big Game (and Big Game adjacent) spots">Campaign’s Super Bowl LIX Slideshow: Watch all the Big Game (and Big Game adjacent) spots</a> </h3> <div class="author byline"> <em> February 07, 2025 by <a href="/author/5548/Leslie-Blount" title="Leslie Blount">Leslie Blount</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Check out the brand creative that made a big splash during the Big Game all in one place.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/feeling-lil-sensitive-lil-waynes-cetaphils-local-super-bowl-ad/1905606" title="Lil Wayne’s in Cetaphil’s local Super Bowl ad"><img alt="Lil Wayne’s in Cetaphil’s local Super Bowl ad" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/LilWayne_Cetaphil_SC-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/feeling-lil-sensitive-lil-waynes-cetaphils-local-super-bowl-ad/1905606" data-url="https://www.campaignlive.com/article/feeling-lil-sensitive-lil-waynes-cetaphils-local-super-bowl-ad/1905606" data-id="1905606" title="Feeling a Lil Sensitive? Lil Wayne’s got you in Cetaphil’s local Super Bowl ad">Feeling a Lil Sensitive? Lil Wayne’s got you in Cetaphil’s local Super Bowl ad</a> </h3> <div class="author byline"> <em> February 07, 2025 by Heerea Rikhraj <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The acclaimed rapper teases his new ad campaign with Cetaphil, to be featured at Sunday’s Superbowl.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/why-isnt-super-bowl-bigger-moment-pharma-marketing/1905605" title="Child patient on bed talking to doctor"><img alt="Child patient on bed talking to doctor" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Pfizer-cancer-SC-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/why-isnt-super-bowl-bigger-moment-pharma-marketing/1905605" data-url="https://www.campaignlive.com/article/why-isnt-super-bowl-bigger-moment-pharma-marketing/1905605" data-id="1905605" title="Why isn’t the Super Bowl a bigger moment for pharma marketing?">Why isn’t the Super Bowl a bigger moment for pharma marketing?</a> </h3> <div class="author byline"> <em> February 07, 2025 by Jack O'Brien <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don’t come from pharmaceutical companies.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/amazons-ad-business-soars-reaching-us56-billion-2024/1905590" title="Exterior of Amazon branded office building"><img alt="Exterior of Amazon branded office building" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Amazon-HQ-GettyImages-RM-2195802276-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/amazons-ad-business-soars-reaching-us56-billion-2024/1905590" data-url="https://www.campaignlive.com/article/amazons-ad-business-soars-reaching-us56-billion-2024/1905590" data-id="1905590" title="Amazon's ad business soars, reaching US$56 billion in 2024">Amazon's ad business soars, reaching US$56 billion in 2024</a> </h3> <div class="author byline"> <em> February 07, 2025 by Matthew Keegan <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/pfizer-air-second-super-bowl-ad-doubling-down-fight-against-cancer/1905588" title="Young person with boxing gloves surrounded by crowd of people"><img alt="Young person with boxing gloves surrounded by crowd of people" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Pfizer-Knock-Out_UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/pfizer-air-second-super-bowl-ad-doubling-down-fight-against-cancer/1905588" data-url="https://www.campaignlive.com/article/pfizer-air-second-super-bowl-ad-doubling-down-fight-against-cancer/1905588" data-id="1905588" title="Pfizer to air second Super Bowl ad, doubling down on fight against cancer">Pfizer to air second Super Bowl ad, doubling down on fight against cancer</a> </h3> <div class="author byline"> <em> February 07, 2025 by Jack O'Brien <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/exclusive-omd-releases-fresh-new-positioning-let-industry-know-we-create-whats-next/1905567" title="Group of people attend the OMD Unite Uplift event"><img alt="Group of people attend the OMD Unite Uplift event" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/OMD-Unite-Uplife-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/exclusive-omd-releases-fresh-new-positioning-let-industry-know-we-create-whats-next/1905567" data-url="https://www.campaignlive.com/article/exclusive-omd-releases-fresh-new-positioning-let-industry-know-we-create-whats-next/1905567" data-id="1905567" title="Exclusive: OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’">Exclusive: OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’</a> </h3> <div class="author byline"> <em> February 07, 2025 by <a href="/author/5544/Luz-Corona" title="Luz Corona">Luz Corona</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/novartis-chief-marketing-officer-drugmakers-super-bowl-ad-debut/1905772" title="Wanda Sykes in Novartis ad"><img alt="Wanda Sykes in Novartis ad" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Novartis-Wanda-Sykes-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/novartis-chief-marketing-officer-drugmakers-super-bowl-ad-debut/1905772" data-url="https://www.campaignlive.com/article/novartis-chief-marketing-officer-drugmakers-super-bowl-ad-debut/1905772" data-id="1905772" title="Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut">Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut</a> </h3> <div class="author byline"> <em> February 06, 2025 by Jack O'Brien <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial during the contest.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/jeremy-strong-channels-bond-dunkin-super-bowl-teaser/1905435" title="Dunkin's Super Bowl teaser showing man inside a barrel of coffee."><img alt="Dunkin's Super Bowl teaser showing man inside a barrel of coffee." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Dunkin-Super-Bowl-teaser-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/jeremy-strong-channels-bond-dunkin-super-bowl-teaser/1905435" data-url="https://www.campaignlive.com/article/jeremy-strong-channels-bond-dunkin-super-bowl-teaser/1905435" data-id="1905435" title="Jeremy Strong channels his bond with Dunkin’ in Super Bowl teaser">Jeremy Strong channels his bond with Dunkin’ in Super Bowl teaser</a> </h3> <div class="author byline"> <em> February 06, 2025 by Eric Berger <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>The Succession actor joins fellow Bostonians and brand loyalists Ben and Casey Affleck.</p> </div> </div> <div class="storyContent clearfix"> <div class="mediaWrapper"> <figure class="media"> <a href="/article/why-nfl-cant-drop-ball-super-bowl-influencers/1905433" title="Jenna Bandy poses at an NFL game holding a football"><img alt="Jenna Bandy poses at an NFL game holding a football" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/923/616/cached.offlinehbpl.hbpl.co.uk/news/SUC/Jenna-Bandy-NFL-UWP-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/why-nfl-cant-drop-ball-super-bowl-influencers/1905433" data-url="https://www.campaignlive.com/article/why-nfl-cant-drop-ball-super-bowl-influencers/1905433" data-id="1905433" title="Why the NFL can’t drop the ball on Super Bowl influencers">Why the NFL can’t drop the ball on Super Bowl influencers</a> </h3> <div class="author byline"> <em> February 06, 2025 by <a href="/author/5438/Julia-Walker" title="Julia Walker">Julia Walker</a> <a href='/subscribe/The-Information' class="articleKnowledgeTag articleKnowledgeTag--link">The Information</a> </em> </div> <p>A Q&A with the NFL’s SVP of social and influence marketing, Ian Trombetta.</p> </div> </div> </div> <footer> <p><a href="https://www.campaignlive.com/tag/site-sections/news/brand/14382"> Read more brand news</a></p> </footer> </section> </div> </div> </div> </div> <div class="group2 grid1"> <div class="zone">  <div id="r1301Ad" class="commercialSlot" data-location-code="R1" data-sizes="300x250|300x600|600x300"></div> <div class="textHtmlModule"> <div class="socialbar box w400 center"> <h3 class="h x-large"> <em> Follow us </em> </h3> <a href="https://www.twitter.com/Campaignliveus" class="moreLink" target="_blank" rel="noopener"> <img src="https://cached.offlinehbpl.hbpl.co.uk/pageCreator/GMC/richedit/logo-black.png" width="18" class="blackIcon"> <img src="https://cached.offlinehbpl.hbpl.co.uk/pageCreator/GMC/richedit/logo-white.png" width="18" class="whiteIconHover"> Campaignliveus </a> <a 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