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Loyalty and Marketing Solutions for Hospitality | Oracle
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href="/hospitality/hotel-property-management/">Property Management Systems</a></span></li> <li><span><a href="/hospitality/products/hotel-point-of-sale-system/">Point of Sale</a></span></li> <li><span><a href="/hospitality/nor1-hotel-upsell/">Hotel Upselling</a></span></li> <li><span><a href="/hospitality/integration-platform/">Integration Platform</a></span></li> <li><span><a href="/hospitality/cloud/">Cloud Infrastructure</a></span></li> <li><span><a href="/hospitality/erp/">Enterprise Resource Planning</a></span></li> <li><span><a href="/hospitality/cruise/">Cruise Ship Technology</a></span></li> <li><span><a href="/hospitality/loyalty-marketing/">Loyalty and Marketing</a></span></li> <li><span><a href="/hospitality/hcm/">Human Capital Management</a></span></li> </ul> </span> </div> </li> <li> <div> <span>Sectors</span> <span class="ct12w6"> <ul> <li><span><a href="/hospitality/hotel-property-management/">Hotels and Resorts</a></span></li> <li><span><a href="/hospitality/casino-technology/">Casino Technology Solutions</a></span></li> <li><span><a href="/hospitality/hotel-food-beverage/">Hotel Food and Beverage</a></span></li> <li><span><a href="/hospitality/cruise/">Cruise</a></span></li> </ul> </span> </div> </li> <li><div><a href="/hospitality/products/">Hospitality Products</a></div></li> <li> <div> <span>Research</span> <span class="ct12w6"> <ul> <li><span><a href="/hospitality/smart-decision-guide-pos/">Smart Decision Guide to POS</a></span></li> <li><span><a href="/hospitality/smart-decision-guide-pms/">Smart Decision Guide to PMS</a></span></li> <li><span><a href="/hospitality/idc-pms-marketscape/">IDC MarketScape</a></span></li> <li><span><a href="/hospitality/upselling-software-buyers-guide/">The Ultimate Guide to Upselling Software</a></span></li> <li><span><a href="/hospitality/hospitality-in-2025-report/">Hospitality in 2025</a></span></li> <li><span><a href="/hospitality/independent-hotel-research/">Technology Research—Independent Hotels</a></span></li> <li><span><a href="/hospitality/casino-resort-research/">Technology Research—Casino Resorts</a></span></li> </ul> </span> </div> </li> <li> <div> <span>Resources</span> <span class="ct12w6"> <ul> <li><span><a href="/hospitality/contactless/">Contactless Guest Journey</a></span></li> <li><span><a href="/hospitality/optimize-guest-journey/">Hotel Guest Journey</a></span></li> <li><span><a href="/hospitality/food-beverage-guest-journey/">Hotel F&B Guest Journey</a></span></li> <li><span><a href="/hospitality/resource-center/">Hospitality Resource Center</a></span></li> <li><span><a href="/hospitality/pms-pos-integration-partners/">Integration Partners</a></span></li> <li><span><a href="/hospitality/webinar-center/">Hospitality Webcast-Podcast Center</a></span></li> <li><span><a href="/hospitality/what-is-hotel-pms/">What is PMS?</a></span></li> <li><span><a href="/food-beverage/what-is-pos/">What is POS?</a></span></li> </ul> </span> </div> </li> <li><div><a href="/hospitality/customer-successes/">Customer Stories</a></div></li> <li><div><a href="/hospitality/insights/">Business Insights</a></div></li> </ul> </div> <div class="ct12w4"> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <div class="obttns"> <div class="o-hf"><a href="https://go.oracle.com/LP=130187?elqCampaignId=361197" data-cxdtrack=":ow:o:h:mt:FY24InboundContactUs" data-adbtrack="RC_CORP230523P00073:ow:o:h:mt:FY24InboundContactUs" data-lbl="hospitality-ctabttn:contact"> <span>Contact a hospitality expert</span></a> </div> </div> <!-- END: oWidget_C/_Raw-Text/Display --> </div> </div> </nav> <!-- /CT12v0 --> <!-- end : ocom/common/global/components/ct12-content-tabs --> <!-- widgetType = PageTitleBannerV2 --> <!-- ptbWidget = true --> <!-- ptbWidget = true --> <!-- BEGIN: oWidget_C/PageTitleBannerV2/Display --> <!-- RH03v2 --> <section class="rh03 rh03v4 rw-theme-140bg" data-bgimg="/a/ocom/img/rh03v4full-hosp-mkt.jpg" data-trackas="rh03" data-ocomid="rh03"> <div class="rh03w1 cwidth"> <div class="rh03bc"> <!--BREADCRUMBS--> <div class="rh03bc1"> <ol> <li><a href="/industries/">Industries</a></li> <li><a href="/hospitality/">Hospitality</a></li> </ol> </div> <!-- breadcrumb schema --> <!-- Display SEO Metadata --> <script type="text/javascript"> var pageData = pageData || {}; //page info pageData.pageInfo = pageData.pageInfo || {}; pageData.pageInfo.breadCrumbs = "Industries / Hospitality"; </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Industries", "item": "https://www.oracle.com/industries/" }, { "@type": "ListItem", "position": 2, "name": "Hospitality", "item": "https://www.oracle.com/hospitality/" } ] } </script> </div> <!-- Widget - 1 --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RH03v3 --> <div class="herotitle"> <h1 class="rh03head">Hospitality Loyalty and Marketing Solutions </h1> <p class="rh03dt">Travelers evaluate many choices when they decide where to stay. Attract them to your hotel and hospitality services with marketing campaigns that showcase an understanding of who they are and what they want. Gain loyalty and stay connected to your guest with hospitality marketing services from Oracle.</p> <div class="obttns"> <div> <a href="/hospitality/cloud-platform/request-demo-form/" role="button" rel="lightbox" data-width="640" title="Request a demo" data-lbl="lightbox-open-request-demo-cta-bttn" data-trackas="rh03-lightbox">Request a demo</a> </div> </div> </div> <!-- /RH03v3 --> <!-- END: oWidget_C/_Raw-Text/Display --> </div> </section> <!-- /RH03v2 --> <!-- END: oWidget_C/PageTitleBannerV2/Display --> <!-- start : ocom/common/global/components/compass/related-widgets --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC11v0 --> <section class="rc11 rc11v0 rw-theme-40bg" data-trackas="rc11" data-ocomid="rc11"> <div class="rc11w1 cwidth"> <div class="rc11w2"> <p>Hospitality companies are improving guest experiences with Oracle CX.</p> <div class="obttns"> <div> <a href="https://blogs.oracle.com/emeapartnercx/hospitality-companies-are-improving-guest-experiences-with-oracle-cx" data-lbl="companies-improve-guest-experiences-with-oracle-cx:blog">Read the CX blog</a> </div> </div> </div> </div> </section> <!-- /RC11v0 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC77v1 --> <section class="rc77 rc77v1 rw-neutral-10bg rw-pattern6 rw-pattern-10p cpad" data-trackas="rc77" data-a11y="true"> <div class="rc77w1 cwidth"> <header class="rw-ctitle-center"> <h2 class="rw-ptitle" id="some_unique_id-01">Enrich your hotel loyalty with streamlined marketing strategy</h2> </header> <div class="col-framework col2 col-gutters col-justified" role="list" aria-labelledby="some_unique_id-01"> <div class="col-w1"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Nurture guest relationships</h4> <p>Build comprehensive guest profiles based on data from all touchpoints to deliver exceptional experiences that earn loyalty.</p> <a href="/cx/" data-lbl="customer-experience-solutions:explore">Explore customer experience solutions</a> </div> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Offer flexible loyalty programs</h4> <p>Identify, reward, and retain guests with programs that award points based on length of stay, number of stays, booking method, spend, and more.</p> <a href="/hospitality/products/opera-property-services/" data-lbl="opera-customer-loyalty-tracking:explore">Explore customer loyalty solutions</a> </div> </div> </div> </div> <div class="col-w1"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Understand your guest with unified data</h4> <p>Customize and elevate the entire guest journey by sharing guest data—including everything from bookings to onsite experiences—across marketing, sales, and back-office teams.</p> <a href="/cx/marketing/" data-lbl="cx-marketing:explore">Explore marketing solutions</a> </div> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Customize guest offers and deliver via email, social, and SMS</h4> <p>Show guests you understand their preferences by personalizing your digital marketing across channels.</p> <a href="/cx/marketing/campaign-management/" data-lbl="campaign-management:explore">Explore campaign management solutions</a> </div> </div> </div> </div> </div> </div> </section> <!-- /RC77v1 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC39v4 --> <section class="rc39 rc39v4 rc39flex cpad bgimg" data-bgimg="/a/ocom/img/rc39v4-industry-quote.jpg" alt="Holland America image"> <div class="rc39w1 cwidth"> <div class="rc39w2 cwidth-10"> <div class="rc39w5 rc39full"> <div class="rw-logo"> <img data-src="/a/ocom/img/customerlogo-holland-america-blk.svg" alt="Holland America logo"> </div> <div class="rc39w3 rc39quote"> <p>“With Oracle Real-Time Decisions, we’ve achieved a new level of sophistication in personalizing shore excursions to our guests and improved our overall ability to operationalize valuable big data.”</p> </div> <div class="rc39w4"> <h4>Therron Hofsetz</h4> <p>Director, Software Applications, Holland America Line N.V.</p> </div> </div> </div> </div> </section> <!-- /RC39v4 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC77v1 --> <section class="rc77 rc77v1 rw-neutral-10bg rw-pattern6 rw-pattern-10p cpad" data-trackas="rc77" data-a11y="true"> <div class="rc77w1 cwidth"> <header class="rw-ctitle-center"> <h2 class="rw-ptitle" id="some_unique_id-01">Win new business and keep them coming back</h2> </header> <div class="col-framework col2 col-gutters col-justified" role="list" aria-labelledby="some_unique_id-01"> <div class="col-w1"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Optimize advertising to attract new guests</h4> <p>Utilize data to truly understand and discover what drives prospects and guests to engage with Contextual Intelligence.</p> <a href="/data-cloud/" data-lbl="data-cloud:explore">Explore advertising solutions</a> </div> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Entice guests with personalized incentives and rewards</h4> <p>Make your brand resonate—deliver relevant content, at the right time, to every individual guest.</p> <a href="/cx/marketing/campaign-management/" data-lbl="campaign-management:explore">Explore targeting and segmentation solutions</a> </div> </div> </div> </div> <div class="col-w1"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Enrich every guest’s booking experience</h4> <p>Help guests discover the services and amenities that matter most to them, enhancing the guest booking experience across all brand touchpoints.</p> <a href="/cx/ecommerce/" data-lbl="cx-ecommerce:explore">Explore commerce solutions</a> </div> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc77info"> <h4>Deepen customer connections with seamless customer service</h4> <p>Enable guests to have their questions answered and issues resolved quickly, in the channel that best suits their preferences and needs.</p> <a href="/cx/service/" data-lbl="cx-service:explore">Explore customer service solutions</a> </div> </div> </div> </div> </div> </div> </section> <!-- /RC77v1 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC46v0 --> <section class="rc46 rc46v0 cpad" data-trackas="rc46" data-ocomid="rc46" data-a11y="true"> <div class="rc46w1 cwidth"> <h2 class="rw-ptitle" id="customers-label">See how customers partner with OPERA 5 solutions</h2> <div class="col-framework col3 col-gutters"> <ul class="col-w1" aria-labelledby="customers-label"> <li class="col-item rw-neutral-30bg"> <a href="?ytid=ozo0tcLHBxU" rel="vbox" role="button" data-trackas="rc46-lightbox" data-lbl="disneyland-paris-image" class="col-item-w1 rw-neutral-40bg rc46logo" aria-hidden="true" tabindex="-1"> <div class="rc46w2"> <img src="/a/ocom/img/customerlogo-disneyland-paris-blk.svg" alt=""> </div> </a> <div class="col-item-w2"> <div class="rc46info"> <h3 class="rwhead-xsm">Disneyland Paris</h3> <p>Disneyland Paris boosted ad response and shaved 15 to 40% off campaign budgets</p> </div> <div class="obttns"> <div> <a href="?ytid=ozo0tcLHBxU" rel="vbox" role="button" data-trackas="rc46-lightbox">Watch Disneyland Paris' video (2:56)</a> </div> </div> </div> </li> <li class="col-item rw-neutral-30bg"> <a href="https://blogs.oracle.com/emeapartnercx/hospitality-companies-are-improving-guest-experiences-with-oracle-cx" data-lbl="hospitality-companies-are-improving-cx:blog-image" class="col-item-w1 rw-neutral-40bg rc46logo" aria-hidden="true" tabindex="-1"> <div class="rc46w2"> <img src="/a/ocom/img/customerlogo-montageinternational-blk.png" alt=""> </div> </a> <div class="col-item-w2"> <div class="rc46info"> <h3 class="rwhead-xsm">Montage Belmond</h3> <p>Hospitality companies improve guest experiences with Oracle CX</p> </div> <div class="obttns"> <div> <a href="https://blogs.oracle.com/emeapartnercx/hospitality-companies-are-improving-guest-experiences-with-oracle-cx" data-lbl="hospitality-companies-are-improving-cx:blog">Read Montage Belmond’s story</a> </div> </div> </div> </li> <li class="col-item rw-neutral-30bg"> <a href="https://blogs.oracle.com/profit/marriotts-digital-hospitality" data-lbl="marriotts-digital-hospitality:blog-image" class="col-item-w1 rw-neutral-40bg rc46logo" aria-hidden="true" tabindex="-1"> <div class="rc46w2"> <img src="/a/ocom/img/customerlogo-marriott-international-blk.svg" alt=""> </div> </a> <div class="col-item-w2"> <div class="rc46info"> <h3 class="rwhead-xsm">Marriott</h3> <p>Marriott extends customer interaction beyond the room and suite</p> </div> <div class="obttns"> <div> <a href="https://blogs.oracle.com/profit/marriotts-digital-hospitality" data-lbl="marriotts-digital-hospitality:blog">Read the Marriott article</a> </div> </div> </div> </li> </ul> </div> </div> </section> <!-- /RC46v0 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC30v0 --> <section class="rc30 rc30v0 cpad o-bgimg" data-trackas="rc30" data-ocomid="rc30" data-lbl="resources:" data-a11y="true"> <div class="rc30w1 cwidth"> <h3>Find resources and more</h3> <div class="rc30w2"> <form class="oform rc30mobnav"> <span class="oform-w1"> <span class="oselect"> <select name="f4"> <option value="#rc30category-1">Insights and news</option> <option value="#rc30category-2">Extend your capabilities</option> <option value="#rc30category-3">Share knowledge</option> </select> </span> </span> </form> </div> <div class="rc30w3"> <div class="rc30w4 rc30pane" id="rc30category-1" data-lbl="news:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rc30-390w rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w6"> <h4>Find hospitality resources to navigate the challenges and opportunities that change will bring.</h4> <ul> <li><a href="/industries/hospitality/covid-19-resource-center/" data-lbl="covid-19-resource-center">Visit the Hospitality Resource Center</a></li> </ul> </div> </div> </div> <div class="col-item rc30-blank rw-neutral-30bg" data-bgimg="/a/ocom/img/bgimg01-bgne-overlay-03.png"> </div> </div> </div> </div> <div class="rc30w4 rc30pane" id="rc30category-2" data-lbl="extent-capabilities:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rc30-390w rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w6"> <h4>Access partners, services, and API integrations to meet new trends and changing business needs for hospitality.</h4> <ul> <li><a href="/industries/hospitality/pms-pos-integration-partners/" data-lbl="pms-pos-integration-partners:explore">Explore integrations</a></li> </ul> </div> </div> </div> <div class="col-item rc30-blank rw-neutral-30bg" data-bgimg="/a/ocom/img/bgimg01-bgne-overlay-03.png"> </div> </div> </div> </div> <div class="rc30w4 rc30pane" id="rc30category-3" data-lbl="share-knowledge:"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rc30-390w rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w6"> <h4>Dive into webcasts and podcasts for the latest marketplace trends, new products, and tips and tricks to get the most from Oracle solutions.</h4> <ul> <li><a href="/industries/hospitality/webinar-center/" data-lbl="webinar-center">Watch and listen</a></li> </ul> </div> </div> </div> <div class="col-item rc30-blank rw-neutral-30bg" data-bgimg="/a/ocom/img/bgimg01-bgne-overlay-03.png"> </div> </div> </div> </div> </div> </div> </section> <!-- /RC30v0 --> <!-- END: oWidget_C/_Raw-Text/Display --> <!-- Dispatcher:null --> <!-- BEGIN: oWidget_C/_Raw-Text/Display --> <!-- RC31v0 --> <section class="rc31 rc31v0 cpad rw-neutral-30bg" data-ocomid="rc31" data-trackas="rc31" data-lbl="get-started:"> <div class="rc31w1 cwidth"> <h2>Get started with Oracle Hospitality</h2> <div class="col-framework col-justified col3 col-gutters"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rw-theme-40bg"> <div class="icn-img icn-library-books"><br /></div> <h3>Hospitality newsletter</h3> </div> <div class="col-item-w2"> <p>Take a minute to subscribe to our monthly newsletter featuring hospitality stories and trends.</p> <div class="obttns"> <div class="obttn1"> <a href="https://go.oracle.com/LP=28277?elqCampaignId=124071&nsl=hgbu" target="_blank" data-lbl="subscribe-newsletter-ctabttn">Subscribe now</a> </div> </div> </div> </div> <div class="col-item"> <div class="col-item-w1 rw-theme-40bg"> <div class="icn-img icn-live-virtual-class"><br /></div> <h3>Request a demo</h3> </div> <div class="col-item-w2"> <p>Pick your best starting point to deploy first, whatever your highest priority business issue is.</p> <div class="obttns"> <div class="obttn1"> <a href="/hospitality/cloud-platform/request-demo-form/" role="button" rel="lightbox" data-width="640" title="Request a demo" data-lbl="lightbox-open-request-demo-ctabttn" data-trackas="rc31-lightbox">Request a demo</a> </div> </div> </div> </div> <div class="col-item"> <div class="col-item-w1 rw-theme-40bg"> <div class="icn-img icn-message"><br /></div> <h3>Contact us</h3> </div> <div class="col-item-w2"> <p>Questions about our solutions? 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