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"Plant-Based: Unlocking a New Narrative" is part of Innova's Top Ten Trends for 2023 and in this webinar Anuga Director Jan Philipp Hartmann invites Innova expert Myrthe de Beukelaar to share how the consumer demand for plant-base is shifting, and the opportunities revealed in this process. No longer just a substitute meant to mimic animal products, plant-based develops into a standalone segment, creating a wide new space for brands to innovate. Consumers are seeking culinary creativity and worldwide flavor profiles, whether in prepared products, meal kits or inventive recipe combinations. Learn what's new and what's next in the plant-based category by joining Anuga and Innova as they explore underused ingredients, surprising formats and new technologies. 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