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sans-serif; font-size: 14pt; color: #cccccc;">Έχετε αναρωτηθεί πόσο σημαντική είναι η εφαρμογή του </span><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt;"><a title="Content Marketing" href="https://www.netplanet.gr/el/faq-in-60-seconds/content-marketing.html">content marketing</a></span><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;"> για το eshop σας;</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Το content marketing είναι η διαδικασία δημιουργίας πρωτότυπου και υψηλής ποιότητας περιεχομένου, που στοχεύει σε ένα συγκεκριμένο κοινό, προσελκύοντας τα ενδιαφέροντά του.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Έχει ως στόχο την προώθηση μιας εταιρείας, μίας υπηρεσίας, ή ενός προϊόντος, παρέχοντας πολύτιμες πληροφορίες γι’ αυτά, με σκοπό την προσέλκυση νέων χρηστών και την αφοσίωσή τους σε αυτήν.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Ο τελικός στόχος βέβαια αυτής της διαδικασίας είναι η μετατροπή των επισκεπτών του </span><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt;"><a title="Κατασκευή Eshop" href="https://www.netplanet.gr/el/web-design/eshop-design.html">eshop</a></span><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;"> σε αγοραστές.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Για να ξεκινήσετε τη δική σας στρατηγική στο ηλεκτρονικό σας κατάστημα, αρχικά προσδιορίστε το κοινό που απευθύνεστε.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Για να δημιουργήσετε περιεχόμενο σε ένα eshop προσαρμοσμένο στις ανάγκες των αγοραστών, πρέπει να γνωρίζετε ποιος είναι ο πελάτης σας.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Αναπτύσσοντας μια προσωπική ή φανταστική εκπροσώπηση ενός αγοραστικού κοινού, μπορείτε να δημιουργήσετε περιεχόμενο που στοχεύει πάνω τους.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Μεταξύ των δεδομένων που ίσως θέλετε να γνωρίζετε για το πρόσωπο του αγοραστή σας είναι τα δημογραφικά του στοιχεία, το προφίλ της προσωπικότητάς του, τα κίνητρά του, καθώς και τα κανάλια στα οποία είναι ενεργοί.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Στη συνέχεια, προσπαθήστε να μάθετε πώς το κοινό σας καταναλώνει το περιεχόμενο που του παρουσιάζετε.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Κοιτάζοντας τα εσωτερικά σας δεδομένα, ή εξερευνώντας τις τάσεις του κλάδου, θα πρέπει να καταλάβετε σε τι είδους περιεχόμενο αντιδρά το κοινό σας.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Ορισμένες ερωτήσεις που θα σας βοηθήσουν σε αυτή την αναζήτηση είναι:</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Ποιο είναι το πιο δημοφιλές κανάλι των social media για το κοινό που θέλω να προσεγγίσω; Υπάρχει συγκεκριμένος τύπος περιεχομένου που προτιμούν; Προτιμούν να κάνουν αγορές μέσω του κινητού τους;</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Το επόμενό σας βήμα, θα πρέπει να είναι η έρευνα και η δημιουργία του περιεχομένου σας.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Μπορείτε να συγκρίνετε τους ανταγωνιστές σας μέσω μιας ανάλυσης λέξεων-κλειδιών και να ανακαλύψετε τυχόν λέξεις-κλειδιά που ενδέχεται να μην βρίσκονται στο eshop σας.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Σε αυτό το σημείο, θα διαπιστώσετε πόσο ανταγωνιστικός είναι ο χώρος των λέξεων-κλειδιών για τη δημιουργία νέου περιεχόμενου.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Σαν επόμενο βήμα, θα πρέπει να αρχίσετε να δημοσιεύετε περιεχόμενο με βάση το ταξίδι του δυνητικού αγοραστή.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Στην απλούστερη μορφή του, η διοχέτευση πωλήσεων ή του marketing χωρίζεται σε τρία μέρη: Την κορυφή, το μεσαίο, αλλά και το κάτω μέρος, τα οποία αντιστοιχούν σε διαφορετικά μέρη του ταξιδιού του αγοραστή.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Η κορυφή είναι το στάδιο ανακάλυψης της επιχείρησής σας από τους χρήστες, όπου εκεί μπορείτε να αποδείξετε ότι γνωρίζετε τα προβλήματά τους.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Σε αυτό το στάδιο, το περιεχόμενό σας εντοπίζεται και καταναλώνεται εύκολα, είτε μέσω του blogging, είτε του social media marketing, είτε του search engine marketing.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Το μεσαίο τμήμα είναι εκείνο όπου πρέπει να δημιουργήσετε στους επισκέπτες του eshop σας το αίσθημα της εμπιστοσύνης.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Δείχνετε ότι καταλαβαίνετε τα προβλήματά τους και τώρα μπορείτε να αρχίσετε να τους δίνετε λύσεις γι’ αυτά.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Οι χρήστες σε αυτό το στάδιο συνήθως κάνουν εντατική έρευνα για το θέμα, και αναλογίζονται κατά πόσον η λύση που προσφέρετε ταιριάζει καλύτερα σε αυτούς.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Το κάτω μέρος της διοχέτευσης πωλήσεων είναι το στάδιο της αγοράς. Σε αυτό το στάδιο, ενδέχεται να χρησιμοποιήσετε ζωντανή συνομιλία, chatbot, ακόμη και email σε πελάτες στο σημείο της αγοράς ή του remarketing.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Το επόμενο σημαντικό βήμα στη στρατηγική που θα ακολουθήσετε, είναι η μέτρηση των αποτελεσμάτων.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Δεδομένου ότι η δημιουργία περιεχομένου ενός ηλεκτρονικού καταστήματος είναι συνήθως μια συνεχής διαδικασία, πρέπει να κοιτάξετε τα αποτελέσματά σας από προηγούμενες προσπάθειες.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Οι σωστές μετρήσεις θα σας δείξουν τι είδους απόδοση επένδυσης έχετε επιτύχει.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Λάβετε υπόψη ότι οι μετρήσεις που θέλετε να αναλύσετε μπορεί να διαφέρουν ανάλογα με τον τύπο περιεχομένου.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Ορισμένες μετρήσεις στις οποίες θέλετε να βασίσετε την επιτυχία σας είναι η επισκεψιμότητα του site σας, οι προβολές των σελίδων ανά επίσκεψη, οι γεωγραφικές τάσεις, η αλληλεπίδραση στα Social Media, οι καμπάνιες pay per click, αλλά και το κόστος ανά ηλεκτρονική πώληση.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Τέλος, ζητήστε σχόλια πελατών.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Τα σχόλια των πελατών σας μπορούν να βοηθήσουν τη στρατηγική περιεχομένου ηλεκτρονικού εμπορίου, καθώς μπορούν να σας δείξουν εάν έχετε αποτελεσματική εξυπηρέτηση πελατών και εάν το περιεχόμενό σας είναι χρήσιμο γι αυτούς.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Για να ξεκινήσετε ένα αποτελεσματικό content marketing, θα πρέπει να επενδύσετε σε φωτογραφίες υψηλής ποιότητας, σε video content, σε εύχρηστους οδηγούς προϊόντων, ιστορίες πελατών, αλλά και καλό email marketing.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Κορυφαίες εταιρείες, μεγάλες και μικρές, επενδύουν στο content marketing επειδή είναι ζωτικής σημασίας για να καταφέρουν να παραμείνουν ανταγωνιστικοί.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Βρείτε τους κατάλληλους τρόπους για να δημιουργήσετε και να βελτιώσετε το υπάρχον περιεχόμενό σας, κάντε ανταγωνιστικούς ελέγχους, αναπτύξτε πολύτιμο περιεχόμενο, και μετρήστε τα αποτελέσματα για να βελτιώσετε τη μελλοντική απόδοση.</span></p> <p><span style="font-family: 'Century Gothic', sans-serif; font-size: 14pt; color: #cccccc;">Εάν πάλι αναζητάτε τη βοήθεια ενός εξειδικευμένου συνεργάτη για τη δημιουργία στρατηγικής στην επιχείρησή σας, η NetPlanet διαθέτει τα απαραίτητα μέσα για να αναλάβει αποτελεσματικά το content marketing του eshop σας!</span></p></div> <div class="blog-socials"> <div class="cs-ttl"><span>Share on Social Media</span></div>  <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-51de7aae3275f407"></script>  <ul class="cs-list"><li><a class="s-lnk addthis_button_facebook"><i class="fab fa-facebook-f"></i></a></li><li><a class="s-lnk addthis_button_twitter"><i class="fab fa-twitter"></i></a></li><li><a class="s-lnk addthis_button_linkedin"><i class="fab fa-linkedin-in"></i></a></li><li><a class="s-lnk addthis_button_pinterest_share"><i class="fab fa-pinterest-p"></i></a></li><li><a class="s-lnk addthis_button_compact"><i class="fas fa-plus"></i></a></li></ul> </div> </div> <div class="help-info-form"> <div class="ttl">Σας κάλυψε αυτό το άρθρο; 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