Artículos y recursos de Experiencia del Cliente (CX)

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tasas de conversión y mejora la autogestión digital</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/frontline/centro-de-contacto/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/carefront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/Care.webp" data-hover-class="frontline" data-background-size="" data-gatext="Care" > <span slot="title">Care</span> <p class='description'>Obtén insights valiosos sobre cualquier interacción, ofrece orientación basada en IA a los agentes y reduce el coste del servicio</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/frontline/location-cx/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/locationsfront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/Locations.webp" data-hover-class="frontline" data-background-size="" data-gatext="Location" > <span slot="title">Locations</span> <p class='description'>Aumenta los ingresos y la fidelidad enviando insights y recomendaciones en tiempo real directamente a los equipos sobre el terreno</p> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/es-es/people/" data-gatext="XM for People Teams"> <small>XM para</small> Employee Experience </a> <ul class="qx-menu level-2" id="131394"> <li class="menu-item" > <menu-card data-href="/es-es/employee-experience/compromiso-del-empleado/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/engagefront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/Care.webp" data-hover-class="people" data-background-size="" data-gatext="Engage" > <span slot="title">Engage</span> <p class='description'>Conoce cómo se siente tu personal y capacita a los encargados para que mejoren la lealtad, productividad y retención de los empleados</p> </menu-card> 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tanto de lo que les ocurre a tus empleados, digan lo que digan, lo digan donde lo digan</p> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/es-es/strategy/" data-gatext="XM for Strategy & Insights"> <small>XM para</small> Strategy & Research </a> <ul class="qx-menu level-2" id="131395"> <li class="menu-item" > <menu-card data-href="/es-es/design-xm/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/Research.webp" data-hover-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/Research-1.webp" data-hover-class="strategy" data-background-size="" data-gatext="Research" > <span slot="title">Research</span> <p class='description'>Obtén insights más rápidos y completos con herramientas cualitativas y cuantitativas que ponen potentes estudios de mercado al alcance de todos</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/product-experience/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/uxfront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/UX.webp" data-hover-class="strategy" data-background-size="" data-gatext="UX" > <span slot="title">UX</span> <p class='description'>Realiza pruebas de concepto, estudios de precios y diseño de prototipos con estudios rápidos y potentes diseñados por expertos en investigación UX</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/brand-experience/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/brand.webp" data-hover-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/Brand.webp" data-hover-class="strategy" data-background-size="" data-gatext="Brand" > <span slot="title">Brand</span> <p class='description'>Monitoriza el rendimiento de tu marca a todas horas y responde rápidamente a las oportunidades y retos de tu mercado</p> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <a class="menu-link level-1 white" href="/es-es/plataforma/" data-gatext="XM Platform">Plataforma XM</a> <p class="description">Descubre la plataforma que impulsa la gestión de la experiencia</p> <ul class="qx-menu level-2" id="131396"> <li class="menu-item" > <a class="footer-link level-2" href="/es-es/cuenta-gratuita/?utm_lp=nav-sticky-banner" data-gatext="free account"> Cuenta gratuita </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/es-es/ver-demo/?utm_lp=nav-sticky-banner" data-gatext="watch demo"> Ver demostración </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="131389" data-sub="solutions" data-gatext="gasection"> <span>SOLUCIONES</span> </button> <ul class="qx-menu level-1" id="131389"> <li class="back-item"> <button class="back-button text-uppercase" type="button">VOLVER</button> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/team/" data-gatext="Teams"> Teams (EN) </a> <ul class="qx-menu level-2" id="131402"> <li class="menu-item" > <menu-card data-href="/es-es/digital/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/for_marketing.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For Digital" > <span slot="title">Para digital</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/atencion-cliente/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/for_operations.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For Customer Care" > <span slot="title">Para atención al cliente</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/recursos-humanos/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/for_HR.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For HR" > <span slot="title">Para RR. HH.</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/investigacion-mercados/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/for_researchers.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For Researchers" > <span slot="title">Para investigación</span> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/industry/" data-gatext="Industries"> Industrias (EN) </a> <ul class="qx-menu level-2" id="131403"> <li class="menu-item" > <menu-card data-href="/healthcare/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/healthcare.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Healthcare" > <span slot="title">Salud (EN)</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/educacion/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/education.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Education" > <span slot="title">Educación</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/servicios-financieros/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/financial_services.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Financial Services" > <span slot="title">Servicios financieros</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/gobierno/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/government.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Government" > <span slot="title">Gobierno</span> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Casos de uso populares</p> <ul class="qx-menu level-2" id="131404"> <li class="menu-item" > <menu-card data-href="/es-es/customer-experience/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/customer_experience.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Experience" > <span slot="title">Experiencia del cliente</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/employee-experience/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/careers.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Employee Experience" > <span slot="title">Experiencia del empleado</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/employee-experience/entrevistas-de-salida/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/lightbulb-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Exit Interviews" > <span slot="title">Entrevistas de salida</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/customer-experience/nps/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/NPS.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="NPS" > <span slot="title">NPS</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/customer-experience/voz-del-cliente/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/brain_head-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="VOC" > <span slot="title">La voz del cliente</span> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <ul class="qx-menu level-2" id="131405"> <li class="menu-item" > <a class="footer-link level-2" href="/es-es/cuenta-gratuita/?utm_lp=nav-sticky-banner" data-gatext="free account"> Cuenta gratuita </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/es-es/ver-demo/?utm_lp=nav-sticky-banner" data-gatext="watch demo"> Ver demostración </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="131413" data-sub="resources" data-gatext="gasection"> <span>RECURSOS</span> </button> <ul class="qx-menu level-1" id="131413"> <li class="back-item"> <button class="back-button text-uppercase" type="button">VOLVER</button> </li> <li class="menu-item has-children" > <p class="menu-title">Clientes</p> <ul class="qx-menu level-2" id="131434"> <li class="menu-item" > <menu-card data-href="https://support-portal.qualtrics.com/?Q_Language=es-es" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/support.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Success Hub" > <span slot="title">Centro de éxito</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/support/es-es/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/product_documentation.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Product Documentation" > <span slot="title">Docs sobre el producto</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="https://qualtrics.com/training/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/training_certification.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Training and Certification" > <span slot="title">Formación (EN)</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="https://community.qualtrics.com/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/community.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Community" > <span slot="title">Comunidad (EN)</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="https://www.xminstitute.com/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/xmi.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="XM Institute" > <span slot="title">Instituto XM (EN)</span> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Aprender</p> <ul class="qx-menu level-2" id="131435"> <li class="menu-item" > <menu-card data-href="/es-es/recursos/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/popular_resources.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Popular Resources" > <span slot="title">Recursos populares</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/es-es/clientes/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/customer_stories.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Stories" > <span slot="title">Testimonio de clientes</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/blog/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/blog.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Blog" > <span slot="title">Blog (EN)</span> </menu-card> </li> <li class="menu-item dir-row has-children" > <a class="collapse-top-link" href="/es-es/gestion-de-la-experciencia/" data-gatext="What is XM"> <img src='https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/XM-icon-new-square.png' alt=''> Recursos para XM </a> <collapse-button class="collapse-button" type="button" aria-expanded="true" aria-controls="131437" is="collapse-button"></collapse-button> <ul class="qx-menu level-3" id="131437"> <li class="menu-item" > <a class="collapse-link level-3" href="/es-es/gestion-de-la-experciencia/cliente/" data-gatext="What is XM > Customer Experience"> Experiencia del cliente </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/es-es/gestion-de-la-experciencia/empleados/" data-gatext="What is XM > Employee Experience"> Experiencia de empleado </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/es-es/gestion-de-la-experciencia/investigacion/" data-gatext="What is XM > Market Research"> Investigación de mercados </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/experience-management/ai/" data-gatext="What is XM > AI"> Inteligencia artificial (EN) </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Empresa</p> <ul class="qx-menu level-2" id="131436"> <li class="menu-item" > <menu-card data-href="/es-es/sobre-nosotros/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/about_us.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="About Us" > <span slot="title">Quiénes somos</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/careers/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/employee_experience.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Careers" > <span slot="title">Vacantes (EN)</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/partnerships/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/partnerships.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Partnerships" > <span slot="title">Socios estratégicos (EN)</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/marketplace/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/Marketplace.png" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Marketplace" > <span slot="title">Solución XM (EN)</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/x4summit/" data-icon="https://www.qualtrics.com/m/assets/es/wp-content/uploads/2024/02/X4_summit.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="X4 Summit" > <span slot="title">X4 Summit (EN)</span> <p class='description'>La reunión anual de los líderes de la experiencia de grandes marcas de todo el mundo que están consiguiendo resultados empresariales extraordinarios, en directo desde Salt Lake City.</p> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <ul class="qx-menu level-2" id="131468"> <li class="menu-item" > <a class="footer-link level-2" href="/es-es/cuenta-gratuita/?utm_lp=nav-sticky-banner" data-gatext="free account"> Cuenta gratuita </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/es-es/ver-demo/?utm_lp=nav-sticky-banner?utm_lp=nav-sticky-banner" data-gatext="watch demo"> Ver demostración </a> </li> </ul> </li> </ul> </li> <li class="menu-item" > <a class="menu-link level-0" 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text-black">Gestión de la Experiencia</span> </a> </div> <div id="sub-nav" class="collapse navbar-collapse navbar-nav flex-column flex-lg-row align-items-start align-items-lg-center" aria-label=Breadcrumb> <a class="nav-item cx" data-tag="cx" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/">Experiencia del Cliente</a> <a class="nav-item ex" data-tag="ex" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/empleados/">Experiencia del Empleado</a> <a class="nav-item px" data-tag="px" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/producto/">Experiencia de Productoe</a> <a class="nav-item bx" data-tag="bx" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/marca/">Experiencia de Marca</a> <a class="nav-item rc" data-tag="rc" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/investigacion/">Investigación de Mercado</a> </div> <button class="navbar-toggler collapsed" type="button" data-toggle="collapse" data-target="#sub-nav" aria-controls="navbarNav" aria-expanded="false" aria-label="Toggle navigation"></button> </div> </nav> <div class="xm-hub"> <section class="breadcrumb"> <div class="container breadcrumb-section"> <div class="row"> <div class="col-12"> <div class="breadcrumbs-wrap"> <ul class="breadcrumbs" aria-label="Breadcrumb"> <li><a href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/" class="text-gray-ally">Gestión de la Experiencia</a></li> <li><a href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/" class="text-gray-ally"aria-current="page">Experiencia del Cliente</a></li> </ul> </div> </div> </div> </div> </section>  <section class="banner-section"> <div class="container py-7"> <div class="row mb-2"> <div class="col-xl-5 col-lg-7 col-md-9"> <h1 class="headline-small">Artículos y recursos de Experiencia del Cliente (CX)</h1> </div> </div> <div class="row"> <div class="col-lg-7"> <hr class="hr-thick bg-gradient-90deg mb-3 mt-2"> </div> <div class="col-lg-5"> <p>Hemos reunido esta completa y minuciosa selección de artículos sobre la Experiencia del Cliente para darle las herramientas e información que necesita para gestionar, crear estrategias, medir e impactar en todos los aspectos de la Experiencia del Cliente para su negocio</p> </div> </div> </div> </section> <section id="cat-content-section" class="shadow-top"> <div class="container py-7"> <div class="row"> <div id="cat-sidebar" class="col-12 col-md-2"> <h2 class="section-title">Seleccionar un tema</h2> <ul class="list-unstyled"> <li class="pb-2 filter-pointer digital-cx " data-filter="digital-cx"> <a class="callout text-cx-ally digital-cx" href="#digital-cx" style="color:#000;"> CX digital </a> </li> <li class="pb-2 filter-pointer customer-journey " data-filter="customer-journey"> <a class=" customer-journey" href="#customer-journey" style="color:#000;"> Customer Journey </a> </li> <li class="pb-2 filter-pointer deleite-del-cliente " data-filter="deleite-del-cliente"> <a class=" deleite-del-cliente" href="#deleite-del-cliente" style="color:#000;"> Deleite del cliente </a> </li> <li class="pb-2 filter-pointer valor-del-cliente " data-filter="valor-del-cliente"> <a class=" valor-del-cliente" href="#valor-del-cliente" style="color:#000;"> valor del cliente </a> </li> <li class="pb-2 filter-pointer cx-management " data-filter="cx-management"> <a class=" cx-management" href="#cx-management" style="color:#000;"> Gestión CX </a> </li> <li class="pb-2 filter-pointer customer-service " data-filter="customer-service"> <a class=" customer-service" href="#customer-service" style="color:#000;"> Servicios al cliente </a> </li> <li class="pb-2 filter-pointer customer-churn-retention " data-filter="customer-churn-retention"> <a class=" customer-churn-retention" href="#customer-churn-retention" style="color:#000;"> Pérdida y Retención de Clientes </a> </li> <li class="pb-2 filter-pointer customer-feedback " data-filter="customer-feedback"> <a class=" customer-feedback" href="#customer-feedback" style="color:#000;"> Comentarios del cliente </a> </li> <li class="pb-2 filter-pointer customer-satisfaction " data-filter="customer-satisfaction"> <a class=" customer-satisfaction" href="#customer-satisfaction" style="color:#000;"> Satisfacción del cliente </a> </li> <li class="pb-2 filter-pointer nps " data-filter="nps"> <a class=" nps" href="#nps" style="color:#000;"> NPS </a> </li> </ul> </div> <div class="col-12 col-md-9 offset-md-3" > <div id="digital-cx" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2020/12/digital-cx.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/digital-customer-experience/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">CX digital</p> <p class="pl-3 headline-card headline-card-alt text-black" >Transformación digital y Customer Experience: la DCX en breve</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">La transformación digital es la integración del ámbito digital en los procesos de negocio de una empresa, lo que conlleva cambios esenciales en la forma de operar de la empresa, pero también en la forma de interactuar con sus clientes. Al centro de la experiencia de la Digital Customer Experience (DCX) están todas estas nuevas interfaces digitales con las que los usuarios interactúan con la empresa.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 11 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más CX digital artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/digital-customer-experience/">Transformación digital y Customer Experience: la DCX en breve<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 11 </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/todo-sobre-la-ia/">¿Quién está al mando, tú o la máquina? Todo lo que debes tener en cuenta sobre la IA<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 13 </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/4-claves-para-acertar-con-el-programa-de-feedback-digital/">4 claves para acertar con el programa de feedback digital<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 4 </span> </a> </div> </div> </div> <div id="customer-journey" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2020/07/customer-journey-map-e1595586822292.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-journey-map/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Customer Journey</p> <p class="pl-3 headline-card headline-card-alt text-black" >Customer journey map</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">El customer journey map describe un método de gestión de experiencia del cliente en el que se representa el recorrido del cliente hacia el producto. ¡Descubre a qué se debe prestar atención al crear un customer journey map! <br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 11 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más Customer Journey artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-journey-map/">Customer journey map<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 11 </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/adquisicion-de-clientes/">Captación de clientes: cómo ganar y conservar nuevos clientes<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 10 </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/circlo-de-vido-del-cliente/">El ciclo de vida del cliente en la era digital<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 10 </span> </a> </div> </div> </div> <div id="deleite-del-cliente" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2023/04/customerdelight.jpeg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/deleite-del-cliente/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Deleite del cliente</p> <p class="pl-3 headline-card headline-card-alt text-black" >Deleite del cliente: cómo conseguir que regresen a tu negocio</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Deleite del cliente: cómo conseguir que regresen a tu negocio ¿Sabes cómo convertir una experiencia positiva en una inolvidable? ¿Cómo transformar a un cliente fiel en un defensor de tu marca? A continuación te mostramos todo lo que debes saber para conseguir deleitar a tus clientes. <br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 11 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más Deleite del cliente artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/deleite-del-cliente/">Deleite del cliente: cómo conseguir que regresen a tu negocio<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 11 </span> </a> </div> </div> </div> <div id="valor-del-cliente" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2023/02/customerequity.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-equity/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">valor del cliente</p> <p class="pl-3 headline-card headline-card-alt text-black" >El valor del cliente: qué es y cómo fomentarlo</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">¿Qué se entiende por customer equity y cuál es la mejor forma de fomentarlo dentro de una empresa? En este texto analizamos cómo calcular el valor del cliente, su valor comercial y qué se puede hacer para mejorar las relaciones con los clientes. <br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 8 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más valor del cliente artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-equity/">El valor del cliente: qué es y cómo fomentarlo<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 8 </span> </a> </div> </div> </div> <div id="cx-management" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2021/04/customer-experience.jpeg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-experience/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Gestión CX</p> <p class="pl-3 headline-card headline-card-alt text-black" >Customer experience – Definición y gestión</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">La experiencia del cliente o customer experience (CX) es considerada un factor decisivo para lograr el éxito empresarial y supone una ventaja competitiva para los negocios.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 9 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más Gestión CX artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-experience/">Customer experience – Definición y gestión<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 9 </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/gestion-de-calidad-call-center/">Garantía de calidad de llamadas en el call center: una guía<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 9 </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/mahou-san-miguel-cx/">Mahou San Miguel adapta su programa de CX a la nueva situación de la hostelería<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 12 </span> </a> </div> <div class="col-12 col-md-6 mb-5 3"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/segmentacion-de-clientes/">Segmentación de clientes<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 10 </span> </a> </div> </div> </div> <div id="customer-service" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2022/07/customer-service-playbook.jpeg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/servicio-al-cliente/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Servicios al cliente</p> <p class="pl-3 headline-card headline-card-alt text-black" >Servicio de atención al cliente: la guía definitiva</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Descubra gracias a nuestra guía cuáles son los pasos a seguir para lograr un servicio al cliente excepcional y mejorar así la experiencia de sus clientes.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 23 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más Servicios al cliente artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/servicio-al-cliente/">Servicio de atención al cliente: la guía definitiva<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 23 </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-effort-score/">Customer Effort Score: qué es y cuál es su importancia<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 10 </span> </a> </div> </div> </div> <div id="customer-churn-retention" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2021/10/fidelizacion-del-cliente--e1634744782121.jpeg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/fidelizacion-del-cliente/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Pérdida y Retención de Clientes</p> <p class="pl-3 headline-card headline-card-alt text-black" >La fidelización del cliente</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">¿Desea saber qué es lo que hace que los clientes regresen siempre a algunos negocios haciéndolos más exitosos? A continuación le presentamos en qué consiste la fidelización de clientes y cómo puede conseguirla.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 10 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más Pérdida y Retención de Clientes artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/fidelizacion-del-cliente/">La fidelización del cliente<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 10 </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-churn/">Customer churn: cómo medir y prevenir la rotación de clientes<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 9 </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/customer-lifetime-value/">Customer Lifetime Value (CLV)<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 6 </span> </a> </div> </div> </div> <div id="customer-feedback" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2020/10/voz-del-cliente-.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/voz-del-cliente/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Comentarios del cliente</p> <p class="pl-3 headline-card headline-card-alt text-black" >La voz del cliente (VOC)</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Hoy en día, los consumidores tienen a su disposición numerosas maneras de comunicar sus impresiones, necesidades y expectativas a las empresas. La voz del cliente se basa en la escucha constante de los consumidores y permite a las marcas adaptar y optimizar sus estrategias para maximizar la satisfacción del cliente. ¿Pero qué es exactamente la voz del cliente? ¿Y cuál es su importancia?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 8 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más Comentarios del cliente artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/voz-del-cliente/">La voz del cliente (VOC)<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 8 </span> </a> </div> </div> </div> <div id="customer-satisfaction" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2020/07/satisfaccion-del-cliente.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/satisfaccion-del-cliente-csat/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Satisfacción del cliente</p> <p class="pl-3 headline-card headline-card-alt text-black" >Satisfacción del Cliente (CSAT)</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Descubre que son la satisfacción del cliente y su indicador CSAT, por qué son importantes para tu negocio y cómo medirlos y analizarlos.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 8 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más Satisfacción del cliente artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/satisfaccion-del-cliente-csat/">Satisfacción del Cliente (CSAT)<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 8 </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/encuesta-de-satisfaccion-del-cliente/">Encuesta de satisfacción del cliente: definición, ejemplos y modelo<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 11 </span> </a> </div> </div> </div> <div id="nps" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/es/wp-content/uploads/2020/07/net-promoter-score-e1595337302920.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/net-promoter-score/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">NPS</p> <p class="pl-3 headline-card headline-card-alt text-black" >¿Qué es el Net Promoter Score (NPS)?</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">El Net Promoter Score, o NPS, es un indicador clave que nos proporciona información sobre el grado de satisfacción de los clientes de una empresa, así como sobre su lealtad hacia ella. ¿Usarían sus servicios de nuevo o incluso los recomendarían a otras personas?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">Tiempo de lectura 8 </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-cx-ally " > Más NPS artículos</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/es-es/gestion-de-la-experciencia/cliente/net-promoter-score/">¿Qué es el Net Promoter Score (NPS)?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">Tiempo de lectura 8 </span> </a> </div> </div> </div> </div> </div> </div> </section> <section id="cat-footer-section" class="content-hub-footer-section bg-white shadow-top cx" data-swiftype-name="body" data-swiftype-type="text" style="z-index:3; position:relative;"> <div class="container py-7"> <div class="content-block row py-4"> <div class="match-heights col-md-3"> <h2 class="feature-module">La experiencia del cliente es lo que impulsa la satisfacción, la lealtad y la promoción basadas en la calidad de las interacciones a lo largo del ciclo de vida del cliente.</h2> </div> <div class="match-heights col-md-1"> <div class="vert-line"></div> </div> <div class="match-heights col-md-8 category-content"><p>Existe una enorme brecha entre las experiencias que ofrecen las empresas y las experiencias que demanda una nueva generación de consumidores. Según las encuestas, el 80% de los CEOs creen que ofrecen una experiencia superior, pero sólo el 8% de los clientes están de acuerdo.</p> <p>Esta es la brecha en la experiencia del cliente, y tiene importantes implicaciones financieras.</p> <p>Un estudio reciente demostró que los “Líderes de la Experiencia del Cliente” crecen 2 veces más rápido y mantienen operaciones que son un 15% más eficientes que la media de las compañias.</p> <p>En un estudio independiente de Forrester se determinó que los “Líderes en CX” superaban a las empresas consideradas “Rezagados en CX” en casi 80 puntos porcentuales durante 8 años en cuanto al rendimiento de sus acciones.</p> <p>Las empresas están aprendiendo que las experiencias positivas de los clientes impulsan resultados comerciales positivos.</p> </div> </div> </div> </section> </div>  <script src="/m/assets/dist/js/libraries/swiper.min.js" defer></script> <script src="/m/assets/dist/js/modules/xm-hub.js" defer></script>  <script 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pattern="^[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$" required> <label for="modal-email">Correo electrónico de empresa <span class="align-middle" aria-label="required">*</span></label> <div class="invalid-feedback"> <span class="feedback-tooltip" id="modal-email-invalid-feedback">Introduzca un correo electrónico de empresa válido.</span> </div> </div> <div class="col-12 form-group">  <input id="modal-phone" data-marketo-field="Phone" name="Phone" class="form-control" type="tel" pattern="(.*\d.*){8,}" autocomplete="tel" required> <label for="modal-phone">Número de teléfono *</label> <div class="invalid-feedback"><span class="feedback-tooltip" id="modal-phone-invalid-feedback">Introduzca un número de teléfono válido.</span></div> </div> <div class="col-12"> <div class="country-fields row"> <div class="col-12 form-group flex-wrap"> <select id="modal-country" data-marketo-field="Country" name="Country" class="form-control" onchange="MarketoLibrary.updateCountryField(event)" autocomplete="country" required> <option disabled selected value> -- seleccione una opción -- </option> <option data-code="AF" data-us-name="Afghanistan" value="Afghanistan">Afganistán</option><option data-code="AL" data-us-name="Albania" value="Albania">Albania</option><option data-code="DE" data-us-name="Germany" value="Germany">Alemania</option><option data-code="AD" data-us-name="Andorra" value="Andorra">Andorra</option><option data-code="AO" data-us-name="Angola" value="Angola">Angola</option><option data-code="AI" data-us-name="Anguilla" value="Anguilla">Anguila</option><option data-code="AG" data-us-name="Antigua and Barbuda" value="Antigua and Barbuda">Antigua y Barbuda</option><option data-code="AQ" data-us-name="Antarctica" value="Antarctica">Antártida</option><option data-code="SA" data-us-name="Saudi Arabia" value="Saudi Arabia">Arabia Saudita</option><option data-code="DZ" data-us-name="Algeria" value="Algeria">Argelia</option><option data-code="AR" data-us-name="Argentina" value="Argentina">Argentina</option><option data-code="AM" data-us-name="Armenia" value="Armenia">Armenia</option><option data-code="AW" data-us-name="Aruba" value="Aruba">Aruba</option><option data-code="AU" data-us-name="Australia" value="Australia">Australia</option><option data-code="AT" data-us-name="Austria" value="Austria">Austria</option><option data-code="AZ" data-us-name="Azerbaijan" value="Azerbaijan">Azerbaiyán</option><option data-code="BS" data-us-name="Bahamas" value="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain" value="Bahrain">Bahrein</option><option data-code="BD" data-us-name="Bangladesh" value="Bangladesh">Bangladesh</option><option data-code="BB" data-us-name="Barbados" value="Barbados">Barbados</option><option data-code="BZ" data-us-name="Belize" value="Belize">Belice</option><option data-code="BJ" data-us-name="Benin" value="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda" value="Bermuda">Bermudas</option><option data-code="BY" data-us-name="Belarus" value="Belarus">Bielorrusia</option><option data-code="BO" data-us-name="Bolivia" value="Bolivia">Bolivia</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba" value="Bonaire, Sint Eustatius and Saba">Bonaire, San Eustaquio y Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina" value="Bosnia and Herzegovina">Bosnia y Herzegovina</option><option data-code="BW" data-us-name="Botswana" value="Botswana">Botswana</option><option data-code="BR" data-us-name="Brazil" value="Brazil">Brasil</option><option data-code="BN" data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgaria</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="BT" data-us-name="Bhutan" value="Bhutan">Bután</option><option data-code="BE" data-us-name="Belgium" value="Belgium">Bélgica</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Cabo Verde</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Camboya</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Camerún</option><option data-code="CA" data-us-name="Canada" value="Canada">Canadá</option><option data-code="TD" data-us-name="Chad" value="Chad">Chad</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CY" data-us-name="Cyprus" value="Cyprus">Chipre</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Colombia</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Comoras</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Costa de Marfil</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Croacia</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curazao</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Dinamarca</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Djibouti</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="EG" data-us-name="Egypt" value="Egypt">Egipto</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="AE" data-us-name="United Arab Emirates" value="United Arab Emirates">Emiratos Árabes Unidos</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="SK" data-us-name="Slovakia" value="Slovakia">Eslovaquia</option><option data-code="SI" data-us-name="Slovenia" value="Slovenia">Eslovenia</option><option data-code="ES" data-us-name="Spain" value="Spain">España</option><option data-code="US" data-us-name="United States" value="United States">Estados Unidos</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estonia</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="ET" data-us-name="Ethiopia" value="Ethiopia">Etiopía</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fiji</option><option data-code="PH" data-us-name="Philippines" value="Philippines">Filipinas</option><option data-code="FI" data-us-name="Finland" value="Finland">Finlandia</option><option data-code="FR" data-us-name="France" value="France">Francia</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabón</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Granada</option><option data-code="GR" data-us-name="Greece" value="Greece">Grecia</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Groenlandia</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadalupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">Guayana Francesa</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GQ" data-us-name="Equatorial Guinea" value="Equatorial Guinea">Guinea Ecuatorial</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haití</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hong Kong</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Hungría</option><option data-code="IN" data-us-name="India" value="India">India</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesia</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Iraq</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Irlanda</option><option data-code="BV" data-us-name="Bouvet Island" value="Bouvet Island">Isla Bouvet</option><option data-code="NF" data-us-name="Norfolk Island" value="Norfolk Island">Isla Norfolk</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isla de Man</option><option data-code="CX" data-us-name="Christmas Island" value="Christmas Island">Isla de Navidad</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Islandia</option><option data-code="AX" data-us-name="Åland Islands" value="Åland Islands">Islas Aland</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Islas Caimán</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Islas Cocos (Keeling)</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Islas Cook</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Islas Feroe</option><option data-code="GS" data-us-name="South Georgia and the South Sandwich Islands" value="South Georgia and the South Sandwich Islands">Islas Georgia del Sur y Sandwich del Sur</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Islas Heard y McDonald</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Islas Malvinas</option><option data-code="MP" data-us-name="Northern Mariana Islands" value="Northern Mariana Islands">Islas Marianas del Norte</option><option data-code="MH" data-us-name="Marshall Islands" value="Marshall Islands">Islas Marshall</option><option data-code="SB" data-us-name="Solomon Islands" value="Solomon Islands">Islas Salomón</option><option data-code="TC" data-us-name="Turks and Caicos Islands" value="Turks and Caicos Islands">Islas Turcas y Caicos</option><option data-code="VG" data-us-name="Virgin Islands, British" value="Virgin Islands, British">Islas Vírgenes Británicas</option><option data-code="VI" data-us-name="Virgin Islands, U.S." value="Virgin Islands, U.S.">Islas Vírgenes de los Estados Unidos</option><option data-code="UM" data-us-name="United States Minor Outlying Islands" value="United States Minor Outlying Islands">Islas ultramarinas de Estados Unidos</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italia</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaica</option><option data-code="JA" data-us-name="Japan" value="Japan">Japón</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordania</option><option data-code="KZ" data-us-name="Kazakhstan" value="Kazakhstan">Kazajstán</option><option data-code="KE" data-us-name="Kenya" value="Kenya">Kenia</option><option data-code="KG" data-us-name="Kyrgyzstan" value="Kyrgyzstan">Kirguistán</option><option data-code="KI" data-us-name="Kiribati" value="Kiribati">Kiribati</option><option data-code="KW" data-us-name="Kuwait" value="Kuwait">Kuwait</option><option data-code="LS" data-us-name="Lesotho" value="Lesotho">Lesotho</option><option data-code="LV" data-us-name="Latvia" value="Latvia">Letonia</option><option data-code="LR" data-us-name="Liberia" value="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya" value="Libya">Libia</option><option data-code="LI" data-us-name="Liechtenstein" value="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania" value="Lithuania">Lituania</option><option data-code="LU" data-us-name="Luxembourg" value="Luxembourg">Luxemburgo</option><option data-code="LB" data-us-name="Lebanon" value="Lebanon">Líbano</option><option data-code="MO" data-us-name="Macao, China" value="Macao, China">Macao</option><option data-code="MK" data-us-name="Macedonia, North" value="Macedonia, North">Macedonia, Norte</option><option data-code="MG" data-us-name="Madagascar" value="Madagascar">Madagascar</option><option data-code="MY" data-us-name="Malaysia" value="Malaysia">Malasia</option><option data-code="MW" data-us-name="Malawi" value="Malawi">Malawi</option><option data-code="MV" data-us-name="Maldives" value="Maldives">Maldivas</option><option data-code="ML" data-us-name="Mali" value="Mali">Mali</option><option data-code="MT" data-us-name="Malta" value="Malta">Malta</option><option data-code="MA" data-us-name="Morocco" value="Morocco">Marruecos</option><option data-code="MQ" data-us-name="Martinique" value="Martinique">Martinica</option><option data-code="MU" data-us-name="Mauritius" value="Mauritius">Mauricio</option><option data-code="MR" data-us-name="Mauritania" value="Mauritania">Mauritania</option><option data-code="YT" data-us-name="Mayotte" value="Mayotte">Mayotte</option><option data-code="FM" data-us-name="Micronesia" value="Micronesia">Micronesia</option><option data-code="MD" data-us-name="Moldova" value="Moldova">Moldavia</option><option data-code="MN" data-us-name="Mongolia" value="Mongolia">Mongolia</option><option data-code="ME" data-us-name="Montenegro" value="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat" value="Montserrat">Montserrat</option><option data-code="MZ" data-us-name="Mozambique" value="Mozambique">Mozambique</option><option data-code="MM" data-us-name="Myanmar" value="Myanmar">Myanmar</option><option data-code="MX" data-us-name="Mexico" value="Mexico">México</option><option data-code="MC" data-us-name="Monaco" value="Monaco">Mónaco</option><option data-code="NA" data-us-name="Namibia" value="Namibia">Namibia</option><option data-code="NR" data-us-name="Nauru" value="Nauru">Nauru</option><option data-code="NP" data-us-name="Nepal" value="Nepal">Nepal</option><option data-code="NI" data-us-name="Nicaragua" value="Nicaragua">Nicaragua</option><option data-code="NG" data-us-name="Nigeria" value="Nigeria">Nigeria</option><option data-code="NU" data-us-name="Niue" value="Niue">Niue</option><option data-code="NO" data-us-name="Norway" value="Norway">Noruega</option><option data-code="NC" data-us-name="New Caledonia" value="New Caledonia">Nueva Caledonia</option><option data-code="NZ" data-us-name="New Zealand" value="New Zealand">Nueva Zelanda</option><option data-code="NE" data-us-name="Niger" value="Niger">Níger</option><option data-code="OM" data-us-name="Oman" value="Oman">Omán</option><option data-code="PK" data-us-name="Pakistan" value="Pakistan">Pakistán</option><option data-code="PW" data-us-name="Palau" value="Palau">Palau</option><option data-code="PS" data-us-name="Palestine" value="Palestine">Palestina</option><option data-code="PA" data-us-name="Panama" value="Panama">Panamá</option><option data-code="PG" data-us-name="Papua New Guinea" value="Papua New Guinea">Papua Nueva Guinea</option><option data-code="PY" data-us-name="Paraguay" value="Paraguay">Paraguay</option><option data-code="NL" data-us-name="Netherlands" value="Netherlands">Países Bajos</option><option data-code="PE" data-us-name="Peru" value="Peru">Perú</option><option data-code="PN" data-us-name="Pitcairn" value="Pitcairn">Pitcairn</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">Polinesia Francesa</option><option data-code="PL" data-us-name="Poland" value="Poland">Polonia</option><option data-code="PT" data-us-name="Portugal" value="Portugal">Portugal</option><option data-code="PR" data-us-name="Puerto Rico" value="Puerto Rico">Puerto Rico</option><option data-code="QA" data-us-name="Qatar" value="Qatar">Qatar</option><option data-code="GB" data-us-name="United Kingdom" value="United Kingdom">Reino Unido</option><option data-code="CF" data-us-name="Central African Republic" value="Central African Republic">República Centroafricana</option><option data-code="CZ" data-us-name="Czech Republic" value="Czech Republic">República Checa</option><option data-code="LA" data-us-name="Lao People's Democratic Republic" value="Lao People's Democratic Republic">República Democrática Popular Lao</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">República Dominicana</option><option data-code="KR" data-us-name="South Korea" value="South Korea">República de Corea</option><option data-code="CG" data-us-name="Congo, Republic of the" value="Congo, Republic of the">República del Congo</option><option data-code="RE" data-us-name="Réunion" value="Réunion">Reunión</option><option data-code="RW" data-us-name="Rwanda" value="Rwanda">Ruanda</option><option data-code="RO" data-us-name="Romania" value="Romania">Rumania</option><option data-code="RU" data-us-name="Russia, excluding Crimea" value="Russia, excluding Crimea">Rusia, excepto Crimea</option><option data-code="WS" data-us-name="Samoa" value="Samoa">Samoa</option><option data-code="AS" data-us-name="American Samoa" value="American Samoa">Samoa Americana</option><option data-code="BL" data-us-name="Saint Barthélemy" value="Saint Barthélemy">San Bartolomé</option><option data-code="KN" data-us-name="Saint Kitts and Nevis" value="Saint Kitts and Nevis">San Cristóbal y Nieves</option><option data-code="SM" data-us-name="San Marino" value="San Marino">San Marino</option><option data-code="MF" data-us-name="Saint Martin (French part)" value="Saint Martin (French part)">San Martín (parte francesa)</option><option data-code="PM" data-us-name="Saint Pierre and Miquelon" value="Saint Pierre and Miquelon">San Pedro y Miquelón</option><option data-code="VC" data-us-name="Saint Vincent and the Grenadines" value="Saint Vincent and the Grenadines">San Vicente y las Granadinas</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha" value="Saint Helena, Ascension and Tristan da Cunha">Santa Elena, Ascensión y Tristán de Cunha</option><option data-code="LC" data-us-name="Saint Lucia" value="Saint Lucia">Santa Lucía</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Santa Sede (Estado de la Ciudad del Vaticano)</option><option data-code="ST" data-us-name="Sao Tome and Principe" value="Sao Tome and Principe">Santo Tomé y Príncipe</option><option data-code="SN" data-us-name="Senegal" value="Senegal">Senegal</option><option data-code="RS" data-us-name="Serbia" value="Serbia">Serbia</option><option data-code="SC" data-us-name="Seychelles" value="Seychelles">Seychelles</option><option data-code="SL" data-us-name="Sierra Leone" value="Sierra Leone">Sierra Leona</option><option data-code="SG" data-us-name="Singapore" value="Singapore">Singapur</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)" value="Sint Maarten (Dutch part)">Sint Maarten (parte holandesa)</option><option data-code="SO" data-us-name="Somalia" value="Somalia">Somalia</option><option data-code="LK" data-us-name="Sri Lanka" value="Sri Lanka">Sri Lanka</option><option data-code="ZA" data-us-name="South Africa" value="South Africa">Sudáfrica</option><option data-code="SD" data-us-name="Sudan" value="Sudan">Sudán</option><option data-code="SS" data-us-name="South Sudan" value="South Sudan">Sudán del Sur</option><option data-code="SE" data-us-name="Sweden" value="Sweden">Suecia</option><option data-code="CH" data-us-name="Switzerland" value="Switzerland">Suiza</option><option data-code="SR" data-us-name="Suriname" value="Suriname">Surinam</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen" value="Svalbard and Jan Mayen">Svalbard y Jan Mayen</option><option data-code="EH" data-us-name="Western Sahara" value="Western Sahara">Sáhara Occidental</option><option data-code="TH" data-us-name="Thailand" value="Thailand">Tailandia</option><option data-code="TW" data-us-name="Taiwan, China" value="Taiwan, China">Taiwán</option><option data-code="TZ" data-us-name="Tanzania" value="Tanzania">Tanzania</option><option data-code="TJ" data-us-name="Tajikistan" value="Tajikistan">Tayikistán</option><option data-code="IO" data-us-name="British Indian Ocean Territory" value="British Indian Ocean Territory">Territorio Británico del Océano Índico</option><option data-code="TF" data-us-name="French Southern Territories" value="French Southern Territories">Territorios Australes Franceses</option><option data-code="TL" data-us-name="Timor-Leste" value="Timor-Leste">Timor-Leste</option><option data-code="TG" data-us-name="Togo" value="Togo">Togo</option><option data-code="TK" data-us-name="Tokelau" value="Tokelau">Tokelau</option><option data-code="TO" data-us-name="Tonga" value="Tonga">Tonga</option><option data-code="TT" data-us-name="Trinidad and Tobago" value="Trinidad and Tobago">Trinidad y Tobago</option><option data-code="TR" data-us-name="Turkey" value="Turkey">Turkey</option><option data-code="TM" data-us-name="Turkmenistan" value="Turkmenistan">Turkmenistán</option><option data-code="TV" data-us-name="Tuvalu" value="Tuvalu">Tuvalu</option><option data-code="TN" data-us-name="Tunisia" value="Tunisia">Túnez</option><option data-code="UA" data-us-name="Ukraine, excluding Crimea" value="Ukraine, excluding Crimea">Ucrania, excepto Crimea</option><option data-code="UG" data-us-name="Uganda" value="Uganda">Uganda</option><option data-code="UY" data-us-name="Uruguay" value="Uruguay">Uruguay</option><option data-code="UZ" data-us-name="Uzbekistan" value="Uzbekistan">Uzbekistán</option><option data-code="VU" data-us-name="Vanuatu" value="Vanuatu">Vanuatu</option><option data-code="VE" data-us-name="Venezuela" value="Venezuela">Venezuela</option><option data-code="VN" data-us-name="Viet Nam" value="Viet Nam">Vietnam</option><option data-code="WF" data-us-name="Wallis and Futuna" value="Wallis and Futuna">Wallis y Futuna</option><option data-code="YE" data-us-name="Yemen" value="Yemen">Yemen</option><option data-code="ZM" data-us-name="Zambia" value="Zambia">Zambia</option><option data-code="ZW" data-us-name="Zimbabwe" value="Zimbabwe">Zimbabwe</option>; </select> <label for="modal-country">País *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Seleccione su país.</span></div> </div> <div class="col-12 form-group d-none" > <textarea id="modal-lead-comments" data-marketo-field="Lead_Comments__c" class="form-control" type="text" maxlength="150"></textarea> <label for="modal-lead-comments"><span>Por favor escriba su consulta aquí...</span></label> </div> <div class="col-12 form-group d-none" data-dynamic-identifier="privacyUnsubscribeNotice"> <div id="modal-privacy-unsubscribe-notice" class="pt-3"> <small>Al enviar este formulario, usted acepta recibir información de marketing de Qualtrics como se establece en nuestros <a href='/terms-of-service/' target='_blank'>Términos de Servicio</a> y <a href='/privacy-statement/' target='_blank'>Declaración de Privacidad</a>. 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