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accesskey="z"><span>Main page</span></a></li><li id="n-contents" class="mw-list-item"><a href="/wiki/Wikipedia:Contents" title="Guides to browsing Wikipedia"><span>Contents</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Current_events" title="Articles related to current events"><span>Current events</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Visit a randomly selected article [x]" accesskey="x"><span>Random article</span></a></li><li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:About" title="Learn about Wikipedia and how it works"><span>About Wikipedia</span></a></li><li id="n-contactpage" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us" title="How to contact Wikipedia"><span>Contact us</span></a></li> </ul> </div> </div> <div id="p-interaction" class="vector-menu mw-portlet mw-portlet-interaction" > <div class="vector-menu-heading"> Contribute </div> <div 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src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> 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cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Web+banner" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Web+banner" title="You're encouraged to log in; however, it's not mandatory. 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[o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>History</span> </div> </a> <ul id="toc-History-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Standard_sizes" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Standard_sizes"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Standard sizes</span> </div> </a> <ul id="toc-Standard_sizes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Other_types" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Other_types"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Other types</span> </div> </a> <ul id="toc-Other_types-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Web banner</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 35 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-35" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">35 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D8%B1%D8%A7%D9%8A%D8%A9" title="إعلانات الراية – Arabic" lang="ar" hreflang="ar" data-title="إعلانات الراية" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/%C4%B0nternet-banner" title="İnternet-banner – Azerbaijani" lang="az" hreflang="az" data-title="İnternet-banner" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%A3%D0%B5%D0%B1_%D0%B1%D0%B0%D0%BD%D0%B5%D1%80" title="Уеб банер – Bulgarian" lang="bg" hreflang="bg" data-title="Уеб банер" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/B%C3%A0ner" title="Bàner – Catalan" lang="ca" hreflang="ca" data-title="Bàner" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Banner" title="Banner – Czech" lang="cs" hreflang="cs" data-title="Banner" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Werbebanner" title="Werbebanner – German" lang="de" hreflang="de" data-title="Werbebanner" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Banner" title="Banner – Spanish" lang="es" hreflang="es" data-title="Banner" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Reklambendo" title="Reklambendo – Esperanto" lang="eo" hreflang="eo" data-title="Reklambendo" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Banner" title="Banner – Basque" lang="eu" hreflang="eu" data-title="Banner" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A8%D9%86%D8%B1_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA%DB%8C_%D9%88%D8%A8" title="بنر تبلیغاتی وب – Persian" lang="fa" hreflang="fa" data-title="بنر تبلیغاتی وب" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Banni%C3%A8re_publicitaire" title="Bannière publicitaire – French" lang="fr" hreflang="fr" data-title="Bannière publicitaire" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-fy mw-list-item"><a href="https://fy.wikipedia.org/wiki/Banner_(ynternet)" title="Banner (ynternet) – Western Frisian" lang="fy" hreflang="fy" data-title="Banner (ynternet)" data-language-autonym="Frysk" data-language-local-name="Western Frisian" class="interlanguage-link-target"><span>Frysk</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%9B%B9_%EB%B0%B0%EB%84%88" title="웹 배너 – Korean" lang="ko" hreflang="ko" data-title="웹 배너" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Spanduk_web" title="Spanduk web – Indonesian" lang="id" hreflang="id" data-title="Spanduk web" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Banner" title="Banner – Italian" lang="it" hreflang="it" data-title="Banner" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%91%D7%90%D7%A0%D7%A8" title="באנר – Hebrew" lang="he" hreflang="he" data-title="באנר" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Reklamjuost%C4%97" title="Reklamjuostė – Lithuanian" lang="lt" hreflang="lt" data-title="Reklamjuostė" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Banner_(hirdet%C3%A9s)" title="Banner (hirdetés) – Hungarian" lang="hu" hreflang="hu" data-title="Banner (hirdetés)" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Banner_(digitaal)" title="Banner (digitaal) – Dutch" lang="nl" hreflang="nl" data-title="Banner (digitaal)" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%90%E3%83%8A%E3%83%BC" title="バナー – Japanese" lang="ja" hreflang="ja" data-title="バナー" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-mhr mw-list-item"><a href="https://mhr.wikipedia.org/wiki/%D0%91%D0%B0%D0%BD%D0%BD%D0%B5%D1%80" title="Баннер – Eastern Mari" lang="mhr" hreflang="mhr" data-title="Баннер" data-language-autonym="Олык марий" data-language-local-name="Eastern Mari" class="interlanguage-link-target"><span>Олык марий</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Banner_(Internet)" title="Banner (Internet) – Uzbek" lang="uz" hreflang="uz" data-title="Banner (Internet)" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Banner" title="Banner – Polish" lang="pl" hreflang="pl" data-title="Banner" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Banner" title="Banner – Portuguese" lang="pt" hreflang="pt" data-title="Banner" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%91%D0%B0%D0%BD%D0%BD%D0%B5%D1%80_(%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82)" title="Баннер (Интернет) – Russian" lang="ru" hreflang="ru" data-title="Баннер (Интернет)" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Pasica" title="Pasica – Slovenian" lang="sl" hreflang="sl" data-title="Pasica" data-language-autonym="Slovenščina" data-language-local-name="Slovenian" class="interlanguage-link-target"><span>Slovenščina</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Bannerimainonta" title="Bannerimainonta – Finnish" lang="fi" hreflang="fi" data-title="Bannerimainonta" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Webbannons" title="Webbannons – Swedish" lang="sv" hreflang="sv" data-title="Webbannons" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B9%80%E0%B8%A7%E0%B9%87%E0%B8%9A%E0%B9%81%E0%B8%9A%E0%B8%99%E0%B9%80%E0%B8%99%E0%B8%AD%E0%B8%A3%E0%B9%8C" title="เว็บแบนเนอร์ – Thai" lang="th" hreflang="th" data-title="เว็บแบนเนอร์" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Banner" title="Banner – Turkish" lang="tr" hreflang="tr" data-title="Banner" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%91%D0%B0%D0%BD%D0%B5%D1%80" title="Банер – Ukrainian" lang="uk" hreflang="uk" data-title="Банер" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%A7%D8%B4%D8%AA%DB%81%D8%A7%D8%B1%DB%8C_%D8%A8%DB%8C%D9%86%D8%B1" title="اشتہاری بینر – Urdu" lang="ur" hreflang="ur" data-title="اشتہاری بینر" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Qu%E1%BA%A3ng_c%C3%A1o_bi%E1%BB%83u_ng%E1%BB%AF" title="Quảng cáo biểu ngữ – Vietnamese" lang="vi" hreflang="vi" data-title="Quảng cáo biểu ngữ" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E6%A9%AB%E9%A1%8D%E5%BB%A3%E5%91%8A" title="橫額廣告 – Cantonese" lang="yue" hreflang="yue" data-title="橫額廣告" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E6%A8%AA%E5%B9%85%E5%BC%8F%E5%B9%BF%E5%91%8A" title="横幅式广告 – Chinese" lang="zh" hreflang="zh" data-title="横幅式广告" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q385354#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Web_banner" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Web_banner" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button 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href="/w/index.php?title=Web_banner&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li 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href="/wiki/Special:RecentChangesLinked/Web_banner" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Web_banner&oldid=1254651493" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Web_banner&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a 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.sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media print{body.ns-0 .mw-parser-output .sidebar{display:none!important}}</style><table class="sidebar nomobile nowraplinks hlist"><tbody><tr><td class="sidebar-pretitle">Part of a series on</td></tr><tr><th class="sidebar-title-with-pretitle"><a href="/wiki/Online_advertising" title="Online advertising">Internet marketing</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Search_engine_optimization" title="Search engine optimization">Search engine optimization</a></li> <li><a href="/wiki/Local_search_engine_optimisation" title="Local search engine optimisation">Local search engine optimisation</a></li> <li><a href="/wiki/Social_media_marketing" title="Social media marketing">Social media marketing</a></li> <li><a href="/wiki/Email_marketing" title="Email marketing">Email marketing</a></li> <li><a href="/wiki/Referral_marketing" title="Referral marketing">Referral marketing</a></li> <li><a href="/wiki/Content_marketing" title="Content marketing">Content marketing</a></li> <li><a href="/wiki/Native_advertising" title="Native advertising">Native advertising</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Search_engine_marketing" title="Search engine marketing">Search engine marketing</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Pay-per-click" title="Pay-per-click">Pay-per-click</a></li> <li><a href="/wiki/Cost_per_impression" title="Cost per impression">Cost per impression</a></li> <li><a href="/wiki/Search_analytics" title="Search analytics">Search analytics</a></li> <li><a href="/wiki/Web_analytics" title="Web analytics">Web analytics</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Display_advertising" class="mw-redirect" title="Display advertising">Display advertising</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Ad_blocking" title="Ad blocking">Ad blocking</a></li> <li><a href="/wiki/Contextual_advertising" title="Contextual advertising">Contextual advertising</a></li> <li><a href="/wiki/Behavioral_targeting" class="mw-redirect" title="Behavioral targeting">Behavioral targeting</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Affiliate_marketing" title="Affiliate marketing">Affiliate marketing</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Cost_per_action" title="Cost per action">Cost per action</a></li> <li><a href="/wiki/Revenue_sharing" title="Revenue sharing">Revenue sharing</a></li></ul></td> </tr><tr><th class="sidebar-heading" style="background:#ddddff;"> <a href="/wiki/Mobile_advertising" title="Mobile advertising">Mobile advertising</a></th></tr><tr><td class="sidebar-navbar"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Internet_marketing" title="Template:Internet marketing"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Internet_marketing" title="Template talk:Internet marketing"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Internet_marketing" title="Special:EditPage/Template:Internet marketing"><abbr title="Edit this template">e</abbr></a></li></ul></div></td></tr></tbody></table> <p>A <b>web banner</b> or <b>banner ad</b> is a <a href="/wiki/Online_Advertising" class="mw-redirect" title="Online Advertising">form of advertising</a> on the <a href="/wiki/World_Wide_Web" title="World Wide Web">World Wide Web</a> delivered by an <a href="/wiki/Ad_server" class="mw-redirect" title="Ad server">ad server</a>. This form of online advertising entails embedding an advertisement into a <a href="/wiki/Web_page" title="Web page">web page</a>. It is intended to attract <a href="/wiki/Web_traffic" title="Web traffic">traffic</a> to a <a href="/wiki/Website" title="Website">website</a> by linking to the website of the advertiser. In many cases, banners are delivered by a <a href="/wiki/Central_ad_server" class="mw-redirect" title="Central ad server">central ad server</a>. This payback system is often how the content provider is able to pay for the <a href="/wiki/Internet" title="Internet">Internet</a> access to supply the content in the first place. Usually though, advertisers use <a href="/wiki/Ad_network" class="mw-redirect" title="Ad network">ad networks</a> to serve their advertisements, resulting in a revshare system and higher quality ad placement. </p><p>Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on <a href="/wiki/HotWired" title="HotWired">HotWired</a> in 1996 by researchers <a href="/wiki/Rex_Briggs" title="Rex Briggs">Rex Briggs</a> and <a href="/wiki/Nigel_Hollis" title="Nigel Hollis">Nigel Hollis</a>.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. </p><p>Behavior is often tracked through the use of a <a href="/w/index.php?title=Clicktag&action=edit&redlink=1" class="new" title="Clicktag (page does not exist)">click tag</a>. </p><p>Many web surfers regard web advertisements as annoying because they distract from a web page's actual content or waste <a href="/wiki/Bandwidth_(computing)" title="Bandwidth (computing)">bandwidth</a>. In some cases, web banners cover screen content that the user wishes to see. Newer web browsers often include software "<a href="/wiki/Adblocker" class="mw-redirect" title="Adblocker">adblocker</a>" options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a <a href="/wiki/Proxy_server" title="Proxy server">proxy server</a> that blocks them, such as <a href="/wiki/Privoxy" title="Privoxy">Privoxy</a>. Web browsers may also have extensions available that block banners, for example <a href="/wiki/Adblock_Plus" title="Adblock Plus">Adblock Plus</a> for <a href="/wiki/Mozilla_Firefox" class="mw-redirect" title="Mozilla Firefox">Mozilla Firefox</a>, or AdThwart for <a href="/wiki/Google_Chrome" title="Google Chrome">Google Chrome</a> and <a href="/wiki/Ie7pro" class="mw-redirect" title="Ie7pro">ie7pro</a> for <a href="/wiki/Internet_Explorer" title="Internet Explorer">Internet Explorer</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Web_banner&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The banner ad played a significant role in enabling the rapid development of paid advertising on the Internet.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>The pioneer of online advertising was <a href="/wiki/Prodigy_(online_service)" title="Prodigy (online service)">Prodigy</a>, a company owned by <a href="/wiki/IBM" title="IBM">IBM</a> and <a href="/wiki/Sears" title="Sears">Sears</a> at the time. Prodigy used online advertising first to promote Sears products in the 1980s, and then other advertisers, including <a href="/wiki/AOL" title="AOL">AOL</a>, one of Prodigy's direct competitors. Prodigy was unable to capitalize on any of its first mover advantage in online advertising. The first clickable web ad (which later came to be known by the term "banner ad") was sold by <a href="/wiki/Global_Network_Navigator" title="Global Network Navigator">Global Network Navigator</a> (GNN) in 1993 to <a href="/wiki/Heller_Ehrman" title="Heller Ehrman">Heller, Ehrman, White, & McAuliffe</a>, a now defunct law firm with a Silicon Valley office.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> GNN was the first commercially supported web publication and one of the first commercial websites.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>For many years, <a href="/wiki/HotWired" title="HotWired">HotWired</a> was regarded as the inventor of the digital banner ad,<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> and the first web site to sell banner ads in large quantities to a wide range of major corporate advertisers. Andrew Anker was HotWired's first CEO. <a href="/wiki/Rick_Boyce" title="Rick Boyce">Rick Boyce</a>, a former media buyer with San Francisco advertising agency Hal Riney & Partners, spearheaded the sales effort for the company.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by <a href="/wiki/AT%26T_Corp." class="mw-redirect" title="AT&T Corp.">AT&T Corp.</a> and was put online on October 27, 1994.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Another source also credits HotWired and October 1994, but has <a href="/wiki/Coors_Brewing_Company" title="Coors Brewing Company">Coors</a>' "<a href="/wiki/Zima_(drink)" title="Zima (drink)">Zima</a>" campaign as the first web banner.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> In May 1994, <a href="/wiki/Ken_McCarthy" title="Ken McCarthy">Ken McCarthy</a> mentored Boyce in his transition from traditional to online advertising and first introduced the concept of a clickable/trackable ad. He stated that he believed that only a direct response model—in which the return on investment of individual ads was measured—would prove sustainable over the long run for online advertising. In spite of this prediction, banner ads were valued and sold based on the number of impressions they generated. </p><p>However, <a href="/wiki/Time_Warner" class="mw-redirect" title="Time Warner">Time Warner</a>'s <a href="/wiki/Pathfinder_(website)" title="Pathfinder (website)">Pathfinder (website)</a>, which launched on October 24, 1994,<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> the same week as HotWired, but three days earlier included banner ads.<sup id="cite_ref-auto_12-0" class="reference"><a href="#cite_note-auto-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Walter_Isaacson" title="Walter Isaacson">Walter Isaacson</a>, then President of Time Inc. New Media,<sup id="cite_ref-auto_12-1" class="reference"><a href="#cite_note-auto-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> and the <i>Columbia Journalism Review</i>,<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> both credit <a href="/wiki/Bruce_Judson" title="Bruce Judson">Bruce Judson</a>, then General Manager of Time Inc. New Media, with inventing the concept of the banner ad. In an interview for Harvard's Shorenstein Center for Media, Politics and Public Policy, on the history of the Internet, Isaacson discussed Judson's contribution, saying, "It really transformed everything. Immediately, Madison Avenue decided, 'Oh my God, we’ve got to understand this. We have to hire a lot of young people.' They would send us money. It was almost like you could look out of the Time-Life Building to Madison Avenue, and watch people walking with bags of money, to dump it on our desk, or <a href="/wiki/Bruce_Judson" title="Bruce Judson">Bruce Judson</a>’s desk, to buy banner ads."<sup id="cite_ref-auto_12-2" class="reference"><a href="#cite_note-auto-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>The first central <a href="/wiki/Ad_server" class="mw-redirect" title="Ad server">ad server</a> was released in July 1995 by Focalink Communications,<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> which enabled the management, targeting, and tracking of online ads. A local ad server quickly followed from NetGravity in January 1996.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The technology innovation of the ad server, together with the sale of online ads on an impression basis, fueled a dramatic rise in the proliferation of web advertising and provided the economic foundation for the web industry from the period of 1994 to 2000. The new online advertising model that emerged in the early years of the 21st century, introduced by <a href="/wiki/GoTo.com" class="mw-redirect" title="GoTo.com">GoTo.com</a> (later <a href="/wiki/Overture" title="Overture">Overture</a>, then <a href="/wiki/Yahoo!" class="mw-redirect" title="Yahoo!">Yahoo!</a> and mass marketed by <a href="/wiki/Google" title="Google">Google</a>'s AdWords program), relies heavily on tracking ad response rather than impressions. </p> <div class="mw-heading mw-heading2"><h2 id="Standard_sizes">Standard sizes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Web_banner&action=edit&section=2" title="Edit section: Standard sizes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Standard_web_banner_ad_sizes.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/43/Standard_web_banner_ad_sizes.svg/400px-Standard_web_banner_ad_sizes.svg.png" decoding="async" width="400" height="376" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/43/Standard_web_banner_ad_sizes.svg/600px-Standard_web_banner_ad_sizes.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/43/Standard_web_banner_ad_sizes.svg/800px-Standard_web_banner_ad_sizes.svg.png 2x" data-file-width="1160" data-file-height="1090" /></a><figcaption>IAB standard ad sizes. This illustration has been reduced in size. <a href="//upload.wikimedia.org/wikipedia/commons/4/43/Standard_web_banner_ad_sizes.svg" class="internal" title="Standard web banner ad sizes.svg">See actual sizes</a>.</figcaption></figure> <p>Ad sizes have been standardized to some extent by the <a href="/wiki/Interactive_Advertising_Bureau" title="Interactive Advertising Bureau">IAB</a>. Prior to the IAB standardization, banner ads appeared in over 250 different sizes.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> However, some websites and advertising networks (outside the Eurosphere or North America) may not use any or all of the IAB base ad sizes. The IAB ad sizes as of 2007 are :<sup id="cite_ref-y2007_17-0" class="reference"><a href="#cite_note-y2007-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p> <table class="wikitable"> <caption>Standard web banner sizes, <i>highlighted</i> entries are part of the IAB's original Universal Ad Package.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> entries with a dagger suffix† were delisted after the update in 2011<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </caption> <tbody><tr> <th>Name </th> <th>Width / <a href="/wiki/Pixels" class="mw-redirect" title="Pixels">px</a> </th> <th>Height / <a href="/wiki/Pixels" class="mw-redirect" title="Pixels">px</a> </th> <th><a href="/wiki/Aspect_ratio_(image)" title="Aspect ratio (image)">Aspect ratio</a> </th></tr> <tr> <th colspan="4" scope="rowgroup">Rectangles and Pop-Ups<sup id="cite_ref-y2000_20-0" class="reference"><a href="#cite_note-y2000-20"><span class="cite-bracket">[</span>a<span class="cite-bracket">]</span></a></sup> </th></tr> <tr> <th scope="row"><i>Medium Rectangle</i> </th> <td><b>300</b></td> <td><b>250</b></td> <td><b><span data-sort-value="1.2 !">6∶5</span></b> </td></tr> <tr> <th scope="row">Square Pop-Up† </th> <td>250</td> <td>250</td> <td><span data-sort-value="1.0 !">1∶1</span> </td></tr> <tr> <th scope="row">Vertical Rectangle† </th> <td>240</td> <td>400</td> <td>3∶5 </td></tr> <tr> <th scope="row">Large Rectangle† </th> <td>336</td> <td>280</td> <td><span data-sort-value="1.2 !">6∶5</span> </td></tr> <tr> <th scope="row"><i>Rectangle</i> </th> <td><b>180</b></td> <td><b>150</b></td> <td><b><span data-sort-value="1.2 !">6∶5</span></b> </td></tr> <tr> <th scope="row">3:1 Rectangle†<sup id="cite_ref-y2007a_21-0" class="reference"><a href="#cite_note-y2007a-21"><span class="cite-bracket">[</span>b<span class="cite-bracket">]</span></a></sup> </th> <td>300</td> <td>100</td> <td><span data-sort-value="3.0 !">3∶1</span> </td></tr> <tr> <th scope="row">Pop-Under†<sup id="cite_ref-y2007a_21-1" class="reference"><a href="#cite_note-y2007a-21"><span class="cite-bracket">[</span>b<span class="cite-bracket">]</span></a></sup> </th> <td>720</td> <td>300</td> <td><span data-sort-value="2.40 !">24∶10</span> </td></tr> <tr> <th colspan="4" scope="rowgroup">Banners and Buttons </th></tr> <tr> <th scope="row">Full banner† </th> <td>468</td> <td>60</td> <td>39∶5 </td></tr> <tr> <th scope="row">Half banner† </th> <td>234</td> <td>60</td> <td>39∶10 </td></tr> <tr> <th scope="row">Micro button </th> <td>88</td> <td>31</td> <td>88∶31 </td></tr> <tr> <th scope="row">Button 1† </th> <td>120</td> <td>90</td> <td><span data-sort-value="1.3333 !">4∶3</span> </td></tr> <tr> <th scope="row">Button 2 </th> <td>120</td> <td>60</td> <td><span data-sort-value="2.0 !">2∶1</span> </td></tr> <tr> <th scope="row">Vertical banner† </th> <td>120</td> <td>240</td> <td>1∶2 </td></tr> <tr> <th scope="row">Square button† </th> <td>125</td> <td>125</td> <td><span data-sort-value="1.0 !">1∶1</span> </td></tr> <tr> <th scope="row"><span class="anchor" id="Leaderboard"></span><i>Leaderboard</i><sup id="cite_ref-y2003a_24-0" class="reference"><a href="#cite_note-y2003a-24"><span class="cite-bracket">[</span>c<span class="cite-bracket">]</span></a></sup> </th> <td><b>728</b></td> <td><b>90</b></td> <td><b>364∶45</b> </td></tr> <tr> <th colspan="4" scope="rowgroup">Skyscrapers<sup id="cite_ref-y2000_20-1" class="reference"><a href="#cite_note-y2000-20"><span class="cite-bracket">[</span>a<span class="cite-bracket">]</span></a></sup> </th></tr> <tr> <th scope="row"><i>Wide skyscraper</i> </th> <td><b>160</b></td> <td><b>600</b></td> <td><b>4∶15</b> </td></tr> <tr> <th scope="row">Skyscraper† </th> <td>120</td> <td>600</td> <td>1∶5 </td></tr> <tr> <th scope="row">Half page ad<sup id="cite_ref-y2004a_26-0" class="reference"><a href="#cite_note-y2004a-26"><span class="cite-bracket">[</span>d<span class="cite-bracket">]</span></a></sup> </th> <td>300</td> <td>600</td> <td>1∶2 </td></tr></tbody></table> <p><b>Notes</b> </p> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-lower-alpha"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-y2000-20"><span class="mw-cite-backlink">^ <a href="#cite_ref-y2000_20-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-y2000_20-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">This group was added around the beginning of 2000.</span> </li> <li id="cite_note-y2007a-21"><span class="mw-cite-backlink">^ <a href="#cite_ref-y2007a_21-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-y2007a_21-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">Added in 2007 update.<sup id="cite_ref-y2007_17-1" class="reference"><a href="#cite_note-y2007-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup></span> </li> <li id="cite_note-y2003a-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-y2003a_24-0">^</a></b></span> <span class="reference-text">Added in 2003 update.<sup id="cite_ref-y2002_22-0" class="reference"><a href="#cite_note-y2002-22"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-y2003_23-0" class="reference"><a href="#cite_note-y2003-23"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup></span> </li> <li id="cite_note-y2004a-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-y2004a_26-0">^</a></b></span> <span class="reference-text">Added in 2004 update.<sup id="cite_ref-y2003_23-1" class="reference"><a href="#cite_note-y2003-23"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-y2004_25-0" class="reference"><a href="#cite_note-y2004-25"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup></span> </li> </ol></div></div> <p>In 2015, IAB announced advertising creative guidelines for display & mobile, considering HTML5.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>In 2017, IAB also introduced the new guidelines, featuring adjustable ad formats, as well as the guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p> <table class="wikitable"> <caption>Fixed size ad specification<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </caption> <tbody><tr> <th style="text-align:left" colspan="2">Ad Unit Name </th> <th colspan="3">Size (px)</th> <th>Aspect ratio</th> <th>Pixels </th></tr> <tr> <td>Billboard </td> <td> </td> <td style="text-align:right;border-right:none">970</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">250 </td> <td style="text-align:center;"><span data-sort-value="3.88 !">97:25</span> </td> <td style="text-align:right;"><span data-sort-value="7005242500000000000♠">242,500</span> </td></tr> <tr> <td>Smartphone Banner </td> <td> </td> <td style="text-align:right;border-right:none">300</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">50 </td> <td style="text-align:center;"><span data-sort-value="6 !"><span data-sort-value="6.0 !">6∶1</span></span> </td> <td style="text-align:right;"><span data-sort-value="7004150000000000000♠">15,000</span> </td></tr> <tr> <td>Smartphone Banner </td> <td> </td> <td style="text-align:right;border-right:none">320</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">50 </td> <td style="text-align:center;"><span data-sort-value="6.4 !">32:5</span> </td> <td style="text-align:right;"><span data-sort-value="7004160000000000000♠">16,000</span> </td></tr> <tr> <td>Leaderboard </td> <td> </td> <td style="text-align:right;border-right:none">728</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">90 </td> <td style="text-align:center;"><span data-sort-value="8.0888888888889 !">364∶45</span> </td> <td style="text-align:right;"><span data-sort-value="7004655200000000000♠">65,520</span> </td></tr> <tr> <td>Super Leaderboard/Pushdown </td> <td> </td> <td style="text-align:right;border-right:none">970</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">90 </td> <td style="text-align:center;"><span data-sort-value="10.777777777778 !">97:9</span> </td> <td style="text-align:right;"><span data-sort-value="7004873000000000000♠">87,300</span> </td></tr> <tr> <td>Portrait </td> <td>3: </td> <td style="text-align:right;border-right:none">300</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">1050 </td> <td style="text-align:center;"><span data-sort-value="0.28571428571429 !">2:7</span> </td> <td style="text-align:right;"><span data-sort-value="7005315000000000000♠">315,000</span> </td></tr> <tr> <td>Skyscraper </td> <td> </td> <td style="text-align:right;border-right:none">160</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">600 </td> <td style="text-align:center;"><span data-sort-value="0.26666666666667 !">4:15</span> </td> <td style="text-align:right;"><span data-sort-value="7004960000000000000♠">96,000</span> </td></tr> <tr> <td>Medium Rectangle </td> <td> </td> <td style="text-align:right;border-right:none">300</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">250 </td> <td style="text-align:center;"><span data-sort-value="1.2 !"><span data-sort-value="1.2 !">6∶5</span></span> </td> <td style="text-align:right;"><span data-sort-value="7004750000000000000♠">75,000</span> </td></tr> <tr> <td>— </td> <td> </td> <td style="text-align:right;border-right:none">120</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">160 </td> <td style="text-align:center;"><span data-sort-value="0.75 !">3:4</span> </td> <td style="text-align:right;"><span data-sort-value="7004192000000000000♠">19,200</span> </td></tr> <tr> <td>Mobile Phone Interstitial </td> <td>S: </td> <td style="text-align:right;border-right:none">640</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">1136 </td> <td style="text-align:center;"><span data-sort-value="0.56338028169014 !">≈9:16</span> </td> <td style="text-align:right;"><span data-sort-value="7005727040000000000♠">727,040</span> </td></tr> <tr> <td>Mobile Phone Interstitial </td> <td>M: </td> <td style="text-align:right;border-right:none">750</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">1334 </td> <td style="text-align:center;"><span data-sort-value="0.56221889055472 !">9:16</span> </td> <td style="text-align:right;"><span data-sort-value="7006100050000000000♠">1,000,500</span> </td></tr> <tr> <td>Mobile Phone Interstitial </td> <td>L: </td> <td style="text-align:right;border-right:none">1080</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">1920 </td> <td style="text-align:center;"><span data-sort-value="0.5625 !">9:16</span> </td> <td style="text-align:right;"><span data-sort-value="7006207360000000000♠">2,073,600</span> </td></tr> <tr> <td>Feature Phone Small Banner </td> <td> </td> <td style="text-align:right;border-right:none">120</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">20 </td> <td style="text-align:center;"><span data-sort-value="6 !"><span data-sort-value="6.0 !">6∶1</span></span> </td> <td style="text-align:right;"><span data-sort-value="7003240000000000000♠">2,400</span> </td></tr> <tr> <td>Feature Phone Medium Banner </td> <td> </td> <td style="text-align:right;border-right:none">168</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">28 </td> <td style="text-align:center;"><span data-sort-value="6 !"><span data-sort-value="6.0 !">6∶1</span></span> </td> <td style="text-align:right;"><span data-sort-value="7003470400000000000♠">4,704</span> </td></tr> <tr> <td>Feature Phone Large Banner </td> <td> </td> <td style="text-align:right;border-right:none">216</td> <td style="border-left:none;border-right:none;">×</td> <td style="text-align:left;border-left:none">36 </td> <td style="text-align:center;"><span data-sort-value="6 !"><span data-sort-value="6.0 !">6∶1</span></span> </td> <td style="text-align:right;"><span data-sort-value="7003777600000000000♠">7,776</span> </td></tr></tbody></table> <p>Standard web banners included into the IAB's Universal Package and Ad Units Guidelines <sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> are supported by major <a href="/wiki/Ad_serving" class="mw-redirect" title="Ad serving">ad serving</a> companies.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> This is particularly relevant for IAB members such as <a href="/wiki/Adform" title="Adform">Adform</a>, <a href="/wiki/AppNexus" title="AppNexus">AppNexus</a>, <a href="/wiki/Chitika" title="Chitika">Chitika</a>, Conversant, <a href="/w/index.php?title=Epom_Ad_Server&action=edit&redlink=1" class="new" title="Epom Ad Server (page does not exist)">Epom</a>, HIRO, <a href="/wiki/Mixpo" title="Mixpo">Mixpo</a>, <a href="/wiki/SpotXchange" class="mw-redirect" title="SpotXchange">SpotXchange</a>, <a href="/wiki/Zedo" title="Zedo">ZEDO</a>, and many others.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> Additionally, ad serving providers may offer other, non-standard banner sizes and technologies, as well as the support of different online advertising formats (e.g. <a href="/wiki/Native_advertising" title="Native advertising">native ads</a>). </p><p>However, standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients. IAB has updated its guideline bi-annually. Some publishers that are known for their unique, custom executions include <a href="/wiki/BuzzFeed" title="BuzzFeed">BuzzFeed</a>, <a href="/wiki/CraveOnline" class="mw-redirect" title="CraveOnline">CraveOnline</a>, <a href="/wiki/Quartz_(publication)" title="Quartz (publication)">Quartz (publication)</a>, <a href="/wiki/Thought_Catalog" title="Thought Catalog">Thought Catalog</a>, Elite Daily, <a href="/wiki/Vice_Media,_Inc." class="mw-redirect" title="Vice Media, Inc.">Vice Media, Inc.</a>, <a href="/wiki/Mic_(media_company)" title="Mic (media company)">Mic (media company)</a>, and many others. According to media research firm eMarketer, such types of custom executions through publisher direct buys are on the rise, with <a href="/wiki/Native_advertising" title="Native advertising">Native advertising</a> spending to hit over $4.3 Billion by the end of 2015.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Other_types">Other types</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Web_banner&action=edit&section=3" title="Edit section: Other types"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Banner_on_Wikivoyage.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e1/Banner_on_Wikivoyage.png/220px-Banner_on_Wikivoyage.png" decoding="async" width="220" height="93" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e1/Banner_on_Wikivoyage.png/330px-Banner_on_Wikivoyage.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e1/Banner_on_Wikivoyage.png/440px-Banner_on_Wikivoyage.png 2x" data-file-width="1357" data-file-height="575" /></a><figcaption>Banner on Wikivoyage</figcaption></figure> <p>The use of web banners is not restricted to online advertising. Website designs often use non-advertising banners, also known as "hero images" or "hero headers"<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> for aesthetic reasons. Hero images are represented by large photos, graphics, or videos that are placed in the prominent sections of a website.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p><p>A "live banner" is a banner ad which is created dynamically at the time of display, instead of being pre-programmed with fixed content. Live banners usually employ animation together with text, images, graphics, sounds and video to catch the viewer's attention. Depending on the banner design, any of these multimedia elements may be defined as dynamic and therefore variable. Formerly, they were built using technologies such as <a href="/wiki/Adobe_Flash" title="Adobe Flash">Adobe Flash</a>, <a href="/wiki/Java_(programming_language)" title="Java (programming language)">Java</a>, or <a href="/wiki/Microsoft_Silverlight" title="Microsoft Silverlight">Microsoft Silverlight</a>. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Web_banner&action=edit&section=4" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 30em;"> <ul><li><a href="/wiki/Advertising_network" title="Advertising network">Advertising network</a></li> <li><a href="/wiki/Cost_per_impression" title="Cost per impression">Cost per impression</a></li> <li><a href="/wiki/Digital_display_advertising" title="Digital display advertising">Digital display advertising</a></li> <li><a href="/wiki/Hover_ad" class="mw-redirect" title="Hover ad">Hover ad</a></li> <li><a href="/wiki/Digital_marketing" title="Digital marketing">Digital marketing</a></li> <li><a href="/wiki/Pay-per-click" title="Pay-per-click">Pay-per-click</a></li> <li><a href="/wiki/Pop-up_ad" title="Pop-up ad">Pop-up ad</a></li> <li><a href="/wiki/View-through_rate" title="View-through rate">View-through rate</a></li> <li><a href="/wiki/Web_analytics" title="Web analytics">Web analytics</a></li> <li><a href="/wiki/Web_badge" title="Web badge">Web badge</a></li></ul> </div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Web_banner&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239543626"><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text">Briggs, Rex; Hollis, Nigel, Advertising on the Web: Is there Response Before Clickthrough? 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Retrieved <span class="nowrap">2012-05-18</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NewJour&rft.atitle=The+Global+Network+Navigator+%28GNN%29&rft.date=1993-08-19&rft.aulast=Erwin&rft.aufirst=Brian&rft_id=http%3A%2F%2Fgulib.georgetown.edu%2Fnewjour%2Fg%2Fmsg00566.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSingel2010" class="citation magazine cs1">Singel, Ryan (27 October 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120053017/https://www.wired.com/2010/10/1027hotwired-banner-ads/">"Oct. 27, 1994: Web Gives Birth to Banner Ads"</a>. <i>Wired</i>. 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Retrieved <span class="nowrap">8 April</span> 2022</span>. <q>The banner ad that's widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Atlantic&rft.atitle=The+First-Ever+Banner+Ad+on+the+Web%3A+It+was+an+advertisement+for+AT%26T+in+1994%2C+and+people+clicked+on+it+like+crazy&rft.date=2017-04-20&rft.aulast=LaFrance&rft.aufirst=Adrienne&rft_id=https%3A%2F%2Fwww.theatlantic.com%2Ftechnology%2Farchive%2F2017%2F04%2Fthe-first-ever-banner-ad-on-the-web%2F523728%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text">Reid, Robert H. 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Retrieved <span class="nowrap">16 July</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=digitaland&rft.atitle=5+Tips+To+Reduce+And+Tackle+HTML5+Banner+Size&rft_id=http%3A%2F%2Fwww.digitaland.tv%2Fweb%2Fblog%2F5-tips-to-reduce-html5-banner-size%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGehl2014" class="citation book cs1">Gehl, Robert (2014). <i>Reverse Engineering Social Media</i>. 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Interactive Advertising Bureau. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20071015042304/http://www.iab.net/standards/adunits.asp">Archived</a> from the original on 2007-10-15<span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ad+Unit+Guidelines&rft.pub=Interactive+Advertising+Bureau&rft_id=http%3A%2F%2Fwww.iab.net%2Fstandards%2Fadunits.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.iab.net/guidelines/508676/508767/UAP">"Universal Ad Package"</a>. <i>iab.net</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140705190833/http://www.iab.net/guidelines/508676/508767/UAP">Archived</a> from the original on July 5, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">July 28,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=iab.net&rft.atitle=Universal+Ad+Package&rft_id=http%3A%2F%2Fwww.iab.net%2Fguidelines%2F508676%2F508767%2FUAP&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.iab.net/iab_products_and_industry_services/1421/1443/1452">"Ad Unit Guidelines"</a>. Interactive Advertising Bureau. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110613035234/http://www.iab.net/iab_products_and_industry_services/1421/1443/1452">Archived</a> from the original on 2011-06-13<span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ad+Unit+Guidelines&rft.pub=Interactive+Advertising+Bureau&rft_id=http%3A%2F%2Fwww.iab.net%2Fiab_products_and_industry_services%2F1421%2F1443%2F1452&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-y2002-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-y2002_22-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.iab.net/standards/adunits.asp">"Ad Unit Guidelines"</a>. Interactive Advertising Bureau. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20021204093610/http://www.iab.net/standards/adunits.asp">Archived</a> from the original on 2002-12-04<span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ad+Unit+Guidelines&rft.pub=Interactive+Advertising+Bureau&rft_id=http%3A%2F%2Fwww.iab.net%2Fstandards%2Fadunits.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-y2003-23"><span class="mw-cite-backlink">^ <a href="#cite_ref-y2003_23-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-y2003_23-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.iab.net/standards/adunits.asp">"Ad Unit Guidelines"</a>. Interactive Advertising Bureau. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20031002012859/http://iab.net:80/standards/adunits.asp">Archived</a> from the original on 2003-10-02<span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ad+Unit+Guidelines&rft.pub=Interactive+Advertising+Bureau&rft_id=http%3A%2F%2Fwww.iab.net%2Fstandards%2Fadunits.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-y2004-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-y2004_25-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.iab.net/standards/adunits.asp">"Ad Unit Guidelines"</a>. 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Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ad+Unit+Guidelines&rft.pub=Interactive+Advertising+Bureau&rft_id=http%3A%2F%2Fwww.iab.net%2Fstandards%2Fadunits.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.iab.com/wp-content/uploads/2015/10/IAB_Display_Mobile_Creative_Guidelines_HTML5_2015.pdf">"INTERACTIVE ADVERTISING BUREAU – DISPLAY & MOBILE ADVERTISING CREATIVE FORMAT GUIDELINES: 2015 ADVERTISING CREATIVE GUIDELINES FOR DISPLAY & MOBILE – UPDATED FOR HTML5"</a> <span class="cs1-format">(PDF)</span>. <i>IAB</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=IAB&rft.atitle=INTERACTIVE+ADVERTISING+BUREAU+%E2%80%93+DISPLAY+%26+MOBILE+ADVERTISING+CREATIVE+FORMAT+GUIDELINES%3A+2015+ADVERTISING+CREATIVE+GUIDELINES+FOR+DISPLAY+%26+MOBILE+%E2%80%93+UPDATED+FOR+HTML5&rft_id=https%3A%2F%2Fwww.iab.com%2Fwp-content%2Fuploads%2F2015%2F10%2FIAB_Display_Mobile_Creative_Guidelines_HTML5_2015.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.iab.com/guidelines/iab-new-ad-portfolio/">"IAB New Ad Portfolio"</a>. <i>IAB</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=IAB&rft.atitle=IAB+New+Ad+Portfolio&rft_id=https%3A%2F%2Fwww.iab.com%2Fguidelines%2Fiab-new-ad-portfolio%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.iab.com/wp-content/uploads/2019/07/IABNewAdPortfolio_FINAL_0719.pdf">"IAB New Standard Ad Unit Portfolio July 2017"</a> <span class="cs1-format">(PDF)</span>. <i>IAB</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=IAB&rft.atitle=IAB+New+Standard+Ad+Unit+Portfolio+July+2017&rft_id=https%3A%2F%2Fwww.iab.com%2Fwp-content%2Fuploads%2F2019%2F07%2FIABNewAdPortfolio_FINAL_0719.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.iab.com/wp-content/uploads/2017/07/IABNewAdPortfolio_Transition_Guide_2017-07.pdf">"IAB New Standard Ad Unit Portfolio Transition Guide July 2017"</a> <span class="cs1-format">(PDF)</span>. <i>IAB</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=IAB&rft.atitle=IAB+New+Standard+Ad+Unit+Portfolio+Transition+Guide+July+2017&rft_id=https%3A%2F%2Fwww.iab.com%2Fwp-content%2Fuploads%2F2017%2F07%2FIABNewAdPortfolio_Transition_Guide_2017-07.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.iab.com/wp-content/uploads/2019/04/IABNewAdPortfolio_LW_FixedSizeSpec.pdf">"IAB New Ad Portfolio Fixed Size Ad Specifications"</a> <span class="cs1-format">(PDF)</span>. <i>IAB</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-03-21</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=IAB&rft.atitle=IAB+New+Ad+Portfolio+Fixed+Size+Ad+Specifications&rft_id=https%3A%2F%2Fwww.iab.com%2Fwp-content%2Fuploads%2F2019%2F04%2FIABNewAdPortfolio_LW_FixedSizeSpec.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.iab.net/guidelines/508676/508767/ad_unit">"Ad Unit Guidelines"</a>. <i>iab.net</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140729190410/http://www.iab.net/guidelines/508676/508767/ad_unit">Archived</a> from the original on July 29, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">July 28,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=iab.net&rft.atitle=Ad+Unit+Guidelines&rft_id=http%3A%2F%2Fwww.iab.net%2Fguidelines%2F508676%2F508767%2Fad_unit&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.clickz.com/clickz/news/1701372/iab-rolls-out-universal-ad-package">"IAB Rolls Out 'Universal Ad Package'<span class="cs1-kern-right"></span>"</a>. <i>clickz.com</i>. 11 December 2002. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140410191908/http://www.clickz.com/clickz/news/1701372/iab-rolls-out-universal-ad-package">Archived</a> from the original on April 10, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">July 28,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=clickz.com&rft.atitle=IAB+Rolls+Out+%27Universal+Ad+Package%27&rft.date=2002-12-11&rft_id=http%3A%2F%2Fwww.clickz.com%2Fclickz%2Fnews%2F1701372%2Fiab-rolls-out-universal-ad-package&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.iab.net/member_center/1521/1534">"IAB General Members"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150727192351/http://www.iab.net/member_center/1521/1534">Archived</a> from the original on 2015-07-27.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=IAB+General+Members&rft_id=http%3A%2F%2Fwww.iab.net%2Fmember_center%2F1521%2F1534&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.emarketer.com/Article/Marketers-Expect-Healthy-Native-Ad-Spend-Growth/1011620">"Marketers Expect Healthy Native Ad Spend Growth"</a>. <i>eMarketer</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20141125024241/http://www.emarketer.com/Article/Marketers-Expect-Healthy-Native-Ad-Spend-Growth/1011620">Archived</a> from the original on 25 November 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">24 November</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=eMarketer&rft.atitle=Marketers+Expect+Healthy+Native+Ad+Spend+Growth&rft_id=http%3A%2F%2Fwww.emarketer.com%2FArticle%2FMarketers-Expect-Healthy-Native-Ad-Spend-Growth%2F1011620&rfr_id=info%3Asid%2Fen.wikipedia.org%3AWeb+banner" class="Z3988"></span></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.optimizely.com/optimization-glossary/hero-image/">"Optimization Glossary: Hero image"</a>. <i><a href="/wiki/Optimizely" title="Optimizely">Optimizely</a></i>. 7 July 2021<span class="reference-accessdate">. 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