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<!Doctype html> <html lang='en'> <head> <title>Italian-Style Festival Piazzas : Aperol Spritz Piazza</title> <link rel='canonical' href='https://www.trendhunter.com/trends/aperol-spritz-piazza' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Italian-Style Festival Piazzas Aperol Spritz Piazza'/> <meta name='description' content='Aperol Spritz Piazza - For the first time, Aperol will be making its debut at Coachella as an Official Partner and the Italian aperitivo brand will have its own event wit...'/> <meta name='keywords' content='Aperol Spritz Piazza, aperol-spritz-piazza'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/501/aperol-spritz-piazza.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/501/aperol-spritz-piazza.jpeg?auto=webp'/> <meta property='og:title' content='Italian-Style Festival Piazzas' /> <meta property='og:description' content='Aperol Spritz Piazza - For the first time, Aperol will be making its debut at Coachella as an Official Partner and the Italian aperitivo brand will have its own event wit...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/aperol-spritz-piazza'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/501/aperol-spritz-piazza.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/501/aperol-spritz-piazza.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/aperol-spritz-piazza'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17321.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"For the first time, Aperol will be making its debut at Coachella as an Official Partner and the Italian aperitivo brand will have its own event within the event called Aperol Spritz Piazza. The Aperol Spritz Piazza will immerse adult festival-goers in the beauty of Italian culture with elements like the Aperol Tram, styles to resemble a modern Italian city streetcar, and a kiosk where guests can play digital trivia games and create custom augmented reality experiences. There will also be a slow-motion Orange Photo Dome on-site, plus a Sunbeam Installation for capturing shareable moments. In recent years, Italian aperitifs have become embraced as global cocktails and they're being consumed in new settings for their refreshing and low-alcohol nature. Aperol's presence at the event conveys that Aperol Spritz perfectly pairs with festival culture.","datePublished":"2023-03-28T17:56:03Z","headline":"Italian-Style Festival Piazzas","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2023-03-28T17:56:03Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/aperol-spritz-piazza"},"author":{"@type":"Person","name":"Laura McQuarrie","url":"https:\/\/www.trendhunter.com\/LauraMcQuarrie"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/501\/aperol-spritz-piazza.jpeg?auto=webp","width":800,"height":533}} </script> <style> :root{--btn-hover:#FF6914}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; transform:translateY(50%);background:rgba(255,255,255,0.7);padding:15px;width:calc(100% - 80px); margin:5px;left:5px;} 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href="/trends/beach-pop-up"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Urban Beach Pop-Ups' src='https://cdn.trendhunterstatic.com/phpthumbnails/457/457818/457818_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Urban Beach Pop-Ups</div> </a><a class='tha__tgLink ' data-is='468' data-pc='2' data-id='543485' href="/trends/tennisinspired-capsule"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Sporty Aperitivo Apparel' src='https://cdn.trendhunterstatic.com/phpthumbnails/543/543485/543485_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Sporty Aperitivo Apparel</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='544542' href="/trends/event-at-tiff-2024"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Transportive Italian Pop-Ups' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544542/544542_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Transportive Italian Pop-Ups</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Italian-Style Festival Piazzas' class='gal__mainImage' data-btn='gallerynext' width=2700 height=1800 data-src='https://cdn.trendhunterstatic.com/thumbs/501/aperol-spritz-piazza.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/501/501789/501789_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/501/501789/501789_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/501/501789/501789_1_468.jpeg?auto=webp 468w, https://cdn.trendhunterstatic.com/phpthumbnails/501/501789/501789_1_600.jpeg?auto=webp 600w, https://cdn.trendhunterstatic.com/thumbs/501/aperol-spritz-piazza.jpeg?auto=webp 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/501/aperol-spritz-piazza.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='458123' data-pn='1'> <img loading='lazy' alt='Globally Inspired Aperitif Campaigns Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/458/458123/458123_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='457818' data-pn='1'> <img loading='lazy' alt='Urban Beach Pop-Ups Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/457/457818/457818_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='543485' data-pn='1'> <img loading='lazy' alt='Sporty Aperitivo Apparel Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/543/543485/543485_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='543485' data-pn='2'> <img loading='lazy' alt='Sporty Aperitivo Apparel Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/543/543485/543485_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='544542' data-pn='1'> <img loading='lazy' alt='Transportive Italian Pop-Ups Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/544/544542/544542_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='459984' data-pn='1'> <img loading='lazy' alt='On-The-Go Cocktail Kits Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/459/459984/459984_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='459984' data-pn='2'> <img loading='lazy' alt='On-The-Go Cocktail Kits Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/459/459984/459984_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>16</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvYXBlcm9sLXNwcml0ei1waWF6emEiLCJhZCI6ImNsZWFudGhlc2t5LWIzLTIifQ%3D%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-2' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>The Aperol Spritz Piazza Brings a Taste of Italy to Coachella</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/LauraMcQuarrie'>Laura McQuarrie</a> — March 28, 2023 — <a class='tha__bcLink tha__bcLink--category' href='/lifestyle'>Lifestyle</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.aperol.com/' class='tha__referenceLink' rel='nofollow noreferrer'>aperol</a> & <a target='_blank' href='https://www.prnewswire.com/news-releases/join-the-joy-with-aperols-debut-at-coachella-music-festival-301782758.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Italian-Style+Festival+Piazzas+-+The+Aperol+Spritz+Piazza+Brings+a+Taste+of+Italy+to+Coachella&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza&title=Italian-Style+Festival+Piazzas+-+The+Aperol+Spritz+Piazza+Brings+a+Taste+of+Italy+to+Coachella","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Italian-Style+Festival+Piazzas+-+The+Aperol+Spritz+Piazza+Brings+a+Taste+of+Italy+to+Coachella","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>For the first time, Aperol will be making its debut at Coachella as an Official Partner and the Italian aperitivo brand will have its own event within the event called Aperol Spritz Piazza. <br /> <br /> The Aperol Spritz Piazza will immerse adult festival-goers in the beauty of Italian culture with elements like the Aperol Tram, styles to resemble a modern Italian city streetcar, and a kiosk where guests can play digital trivia games and create custom augmented reality experiences. There will also be a slow-motion Orange Photo Dome on-site, plus a Sunbeam Installation for capturing shareable moments.<br /> <br /> In recent years, Italian aperitifs have become embraced as global cocktails and they're being consumed in new settings for their refreshing and low-alcohol nature. Aperol's presence at the event conveys that Aperol Spritz perfectly pairs with festival culture.</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Italian Aperitif Festivals - </b>Creating Italian-inspired festival experiences that showcase popular aperitifs like Aperol and Campari in immersive and engaging ways.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital-physical Experiential Marketing - </b>Combining physical installations and activities with digital experiences like AR and social media sharing to create memorable brand activations.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Low-alcohol Cocktails - </b>Offering refreshing and flavorful drinks with lower alcohol content that appeal to health-conscious and responsible drinkers.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Planning and Production - </b>Providing creative event planning and production services that incorporate immersive and engaging experiences that differentiate festivals and other events.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Hospitality and Tourism - </b>Developing Italian-inspired hospitality and tourism offerings that showcase the country's culinary and cultural traditions, including aperitifs and cocktails.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Food and Beverage - </b>Creating new low-alcohol cocktails using Italian aperitifs and other spirits that cater to health-conscious and responsible drinkers, and positioning them for use in various settings and occasions.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.2</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'></div></div></div><div class='tha__scoreLine'><div 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from Cocktail Courier Makes 16 Drinks</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:47%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:53%'></div> </div> </a><a data-is='230c' data-id='477209' data-pc='1' href='/trends/ready-to-serve-aperol' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Pre-Mixed Aperitifs' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/477/477209/477209_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Pre-Mixed Aperitifs</div> <div class='thar__title2'>Ready to Serve Aperol Spritz is Now Available in Quebec and Ontario</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:27%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:73%'></div> </div> </a><a 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<div class='thar__title1'>Top 100 Beverage Trends in March</div> <div class='thar__title2'>From Citrusy Canned Cocktails to Pineapple-Flavored Horchata</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:76%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:24%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"501789":{"cn":"Lifestyle","cu":"lifestyle","t1":"Italian-Style Festival Piazzas","pc":"1","ab":"<h2 class='tha__title2'>The Aperol Spritz Piazza Brings a Taste of Italy to Coachella<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 March 28, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.aperol.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>aperol<\/a> & <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/join-the-joy-with-aperols-debut-at-coachella-music-festival-301782758.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Italian-Style+Festival+Piazzas+-+The+Aperol+Spritz+Piazza+Brings+a+Taste+of+Italy+to+Coachella&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza&title=Italian-Style+Festival+Piazzas+-+The+Aperol+Spritz+Piazza+Brings+a+Taste+of+Italy+to+Coachella\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-piazza&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Italian-Style+Festival+Piazzas+-+The+Aperol+Spritz+Piazza+Brings+a+Taste+of+Italy+to+Coachella\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>For the first time, Aperol will be making its debut at Coachella as an Official Partner and the Italian aperitivo brand will have its own event within the event called Aperol Spritz Piazza. <br \/>\n<br \/>\nThe Aperol Spritz Piazza will immerse adult festival-goers in the beauty of Italian culture with elements like the Aperol Tram, styles to resemble a modern Italian city streetcar, and a kiosk where guests can play digital trivia games and create custom augmented reality experiences. There will also be a slow-motion Orange Photo Dome on-site, plus a Sunbeam Installation for capturing shareable moments.<br \/>\n <br \/>\nIn recent years, Italian aperitifs have become embraced as global cocktails and they're being consumed in new settings for their refreshing and low-alcohol nature. Aperol's presence at the event conveys that Aperol Spritz perfectly pairs with festival culture.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Italian Aperitif Festivals - <\/b>Creating Italian-inspired festival experiences that showcase popular aperitifs like Aperol and Campari in immersive and engaging ways.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital-physical Experiential Marketing - <\/b>Combining physical installations and activities with digital experiences like AR and social media sharing to create memorable brand activations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Low-alcohol Cocktails - <\/b>Offering refreshing and flavorful drinks with lower alcohol content that appeal to health-conscious and responsible drinkers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Planning and Production - <\/b>Providing creative event planning and production services that incorporate immersive and engaging experiences that differentiate festivals and other events.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Hospitality and Tourism - <\/b>Developing Italian-inspired hospitality and tourism offerings that showcase the country's culinary and cultural traditions, including aperitifs and cocktails.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Food and Beverage - <\/b>Creating new low-alcohol cocktails using Italian aperitifs and other spirits that cater to health-conscious and responsible drinkers, and positioning them for use in various settings and occasions.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='501789'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:62%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:38%;'><\/div><\/div>","u":"\/trends\/aperol-spritz-piazza","t":"Italian-Style Festival Piazzas : Aperol Spritz Piazza"},"458123":{"cn":"Lifestyle","cu":"lifestyle","t1":"Globally Inspired Aperitif Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Aperol Spritz is Bringing a Taste of Italy to Canadians<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 August 12, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/AperolSpritzVenice.ca' class='tha__referenceLink' rel='nofollow noreferrer'>AperolSpritzVenice<\/a> & <a target='_blank' href='https:\/\/www.newswire.ca\/news-releases\/aperol-celebrates-summer-from-coast-to-coast-offering-canadians-a-chance-to-vibe-in-venice-852045806.html' class='tha__referenceLink' rel='nofollow noreferrer'>newswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fa-taste-of-italy\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Globally+Inspired+Aperitif+Campaigns+-+Aperol+Spritz+is+Bringing+a+Taste+of+Italy+to+Canadians&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fa-taste-of-italy\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fa-taste-of-italy&title=Globally+Inspired+Aperitif+Campaigns+-+Aperol+Spritz+is+Bringing+a+Taste+of+Italy+to+Canadians\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fa-taste-of-italy&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Globally+Inspired+Aperitif+Campaigns+-+Aperol+Spritz+is+Bringing+a+Taste+of+Italy+to+Canadians\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Aperol is bringing a taste of Italy to Canadians with coast-to-coast celebrations this summer. There's the Aperol #SpritzBus, which is visiting backyards and public settings alike, sharing samples, park-friendly games and more. Fans of the brand will also want to keep an eye out for the street team at select bars and restaurants across the country for their chance to claim branded merch and refreshing drinks.<br \/>\n <br \/>\nNext summer, Aperol is preparing to send a pair of eligible Canadians on an all-expenses-paid trip to Veneto, Italy, where the Aperol Spritz was born. In the meantime, there are plenty of activities to enjoy from the brand that help to bring the experience of the far-off destination closer to home.<br \/>\n <br \/>\nThis summery activation shares the spirit of brighter days ahead and more drinks shared with friends.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Italian-inspired Aperitif Campaigns - <\/b>Other beverage companies may take inspiration from Italian culture to create their own versions of the Aperol Spritz campaign.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Experience-driven Brand Campaigns - <\/b>More brands may engage consumers by offering immersive experiences related to their product.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Contest-based Campaigns - <\/b>More brands may hold contests to engage consumers and incentivize product purchases, leading to increased brand loyalty.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcohol - <\/b>Other alcohol companies may replicate Aperol's campaign to increase product recognition and brand loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Tourism - <\/b>More tourism companies may collaborate with beverage companies to promote their respective industries, leading to mutually beneficial partnerships.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Merchandising - <\/b>Other companies may sell branded merchandise to accompany their products to gain additional revenue streams and brand recognition.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:62%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:38%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='458123'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:40%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:60%;'><\/div><\/div>","u":"\/trends\/a-taste-of-italy","t":"Globally Inspired Aperitif Campaigns : a taste of italy"},"457818":{"cn":"Lifestyle","cu":"lifestyle","t1":"Urban Beach Pop-Ups","pc":"1","ab":"<h2 class='tha__title2'>Aperol's Pop-Up Brings the Italian Beach Experience to the UK<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 August 9, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.aperol.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>aperol<\/a> & <a target='_blank' href='https:\/\/www.campaignlive.co.uk\/article\/aperol-hosts-bar-pop-up-bring-slice-italian-beach-culture-uk\/1724261' class='tha__referenceLink' rel='nofollow noreferrer'>campaignlive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-pop-up\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Urban+Beach+Pop-Ups+-+Aperol%27s+Pop-Up+Brings+the+Italian+Beach+Experience+to+the+UK&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-pop-up\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-pop-up&title=Urban+Beach+Pop-Ups+-+Aperol%27s+Pop-Up+Brings+the+Italian+Beach+Experience+to+the+UK\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbeach-pop-up&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Urban+Beach+Pop-Ups+-+Aperol%27s+Pop-Up+Brings+the+Italian+Beach+Experience+to+the+UK\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Aperol's beach pop-up brings a taste of Italian culture to the UK and it simultaneously plays into the rise of staycations. The Aperol Spritz & Spiaggia is complete with its own white sandy beach, an outdoor beach bar, a jet ski and a Fiat 500 in brand colors. On-site, adults have the option of choosing from cabana-style seating or bar swings.<br \/>\n <br \/>\nEvery day, the beach bar pop-up helps to kick off Aperitivo hour with music and light refreshments, including Aperol Spritz. Open for just a limited time in Manchester, those who miss out on the experience will get a second chance when the pop-up makes its way to the Isle of Wight Festival, helping to satisfy a sense of wanderlust right in peoples' backyards.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Pop-up Beach Bars - <\/b>Opportunity for beverage and hospitality sector industries to create unique brand experiences and capitalize on staycations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Aperitivo Hour - <\/b>Opportunity for food and beverage sector industries to incorporate the Italian tradition of Aperitivo Hour and offer unique drink and snack offerings.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Staycation Culture - <\/b>Opportunity for tourism industries to develop engaging local travel experiences to satisfy consumers' desire for adventure while staying close to home.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage and Hospitality - <\/b>Create unique brand experiences with pop-up beach bars and outdoor seating options, targeting consumers looking for adventure while staying close to home.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Food and Beverage - <\/b>Incorporate the Italian tradition of Aperitivo Hour into new drink and snack offerings for unique and engaging dining experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Tourism - <\/b>Develop local travel experiences that cater to the growing trend of staycations and satisfy consumers' desire for adventure and exploration while staying close to home.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:49%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:51%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:58%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:42%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='457818'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:41%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:59%;'><\/div><\/div>","u":"\/trends\/beach-pop-up","t":"Urban Beach Pop-Ups : beach pop up"},"543485":{"cn":"Fashion","cu":"fashion","t1":"Sporty Aperitivo Apparel","pc":"2","ab":"<h2 class='tha__title2'>Aperol Launches Tennis-Inspired Capsule for US Open Partnership<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Grace.Mahas'>Grace Mahas<\/a> \u2014 August 20, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/us-shop.aperol.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>us-shop.aperol<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftennisinspired-capsule\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Sporty+Aperitivo+Apparel+-+Aperol+Launches+Tennis-Inspired+Capsule+for+US+Open+Partnership&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftennisinspired-capsule\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftennisinspired-capsule&title=Sporty+Aperitivo+Apparel+-+Aperol+Launches+Tennis-Inspired+Capsule+for+US+Open+Partnership\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftennisinspired-capsule&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Sporty+Aperitivo+Apparel+-+Aperol+Launches+Tennis-Inspired+Capsule+for+US+Open+Partnership\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Iconic Italian aperitivo brand Aperol is serving up style alongside its signature spritz at this year's US Open tennis championship. As an official partner for the second consecutive year, Aperol is expanding its presence with the launch of its first U.S. merchandise shop featuring an exclusive tennis-inspired apparel collection. The capsule draws inspiration from Aperol's vibrant orange hue and popular tenniscore aesthetics, offering fans a way to embrace the joyful spirit of the brand both on and off the court.<br \/>\n<br \/>\nThe collection includes versatile pieces like hats, t-shirts, sweater vests and matching sets designed for tennis enthusiasts and spritz aficionados alike. To celebrate the launch, Aperol has partnered with actor Ashley Park, known for her role in \"Emily in Paris,\" who will sport looks from the new line throughout the tournament. The brand aims to create a cohesive experience for fans, combining its refreshing cocktails with stylish merchandise that captures the essence of summer sports and socializing.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Crossover Fashion - <\/b>The fusion of sportswear and lifestyle fashion in the Aperol apparel line reflects the growing trend of crossover fashion, catering to both functional and aesthetic preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Brand-merchandise Integration - <\/b>Aperol's combination of merchandise with their branding signals a broader move towards companies using apparel to deepen customer engagement and brand loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Celebrity Partnerships - <\/b>Ashley Park's involvement in promoting the collection highlights the potency of using celebrity endorsements to amplify brand visibility and credibility.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Apparel - <\/b>The tennis-inspired collection by Aperol introduces a fresh direction in apparel, blending sports functionality with fashionable aesthetics.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Alcoholic Beverages - <\/b>Aperol leveraging merchandise to enrich their US Open partnership exemplifies innovative marketing strategies within the alcoholic beverages industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Event Sponsorship - <\/b>Bringing together merchandise and experiential marketing through US Open sponsorship demonstrates a novel approach in the event sponsorship sector.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:61%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:39%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:62%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:38%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='543485'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:69%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:31%;'><\/div><\/div>","u":"\/trends\/tennisinspired-capsule","t":"Sporty Aperitivo Apparel : Tennis-Inspired Capsule"},"544542":{"cn":"Marketing","cu":"marketing","t1":"Transportive Italian Pop-Ups","pc":"1","ab":"<h2 class='tha__title2'>House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 August 30, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/thehopna\/?hl=en' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/houseofperonitiff.ca\/' class='tha__referenceLink' rel='nofollow noreferrer'>houseofperonitiff<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fevent-at-tiff-2024\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Transportive+Italian+Pop-Ups+-+House+of+Peroni+Nastro+Azzurro+Hosts+an+Immersive+Event+at+TIFF+2024&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fevent-at-tiff-2024\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fevent-at-tiff-2024&title=Transportive+Italian+Pop-Ups+-+House+of+Peroni+Nastro+Azzurro+Hosts+an+Immersive+Event+at+TIFF+2024\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fevent-at-tiff-2024&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Transportive+Italian+Pop-Ups+-+House+of+Peroni+Nastro+Azzurro+Hosts+an+Immersive+Event+at+TIFF+2024\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The House of Peroni Nastro Azzurro will host an immersive pop-up event at TIFF 2024, offering an experience inspired by Italian culture in downtown Toronto\u2014inviting festival attendees to explore Italian hospitality within TIFF's Festival Village.<br \/>\n<br \/>\nThis year\u2019s event introduces the 'Peroni Nastro Azzurro Stile Capri,' a new beverage that reflects the flavors of the Italian coast. Attendees will have the opportunity to \"enjoy complimentary samples of Peroni Nastro Azzurro, including Stile Capri and Peroni Nastro Azzurro 0.0%, as well as a curated aperitivo menu by chef David Rocco.\"<br \/>\n<br \/>\nThe pop-up also features a designated red carpet fan zone for observing the festival\u2019s events and celebrity spotting. Moreover, proceeds \"from any purchases made beyond the complimentary offerings will benefit the TIFF Every Story Fund, supporting initiatives focused on equity, inclusion, and diversity in film.\"<br \/>\n<br \/>\nImage Credit: House of Peroni Nastro Azzurro<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Cultural Pop-ups - <\/b>Pop-up events that fully immerse attendees in different cultures, providing a unique way to experience international heritage locally.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Curated Beverage Experiences - <\/b>Specialty beverage offerings that reflect regional flavors and traditions enhance consumer engagement through tailored tasting experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Charity-driven Event Commerce - <\/b>Aligning commercial ventures with charitable causes generates goodwill and appeals to socially conscious consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Planning and Management - <\/b>Creating cultural pop-up experiences provides new avenues for engagement and community building within local and international events.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Beverage Manufacturing - <\/b>Developing region-specific products can position brands as cultural ambassadors, tapping into the growing market for authentic experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Corporate Social Responsibility - <\/b>Incorporating charitable elements into commercial events helps companies address equity and inclusion while enhancing brand image.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='544542'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:73%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:27%;'><\/div><\/div>","u":"\/trends\/event-at-tiff-2024","t":"Transportive Italian Pop-Ups : Event at TIFF 2024"},"459984":{"cn":"Business","cu":"business","t1":"On-The-Go Cocktail Kits","pc":"3","ab":"<h2 class='tha__title2'>Aperol Has Annouced the Launch of the 'Aperol Spritz Kit' in the UK<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 September 8, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.aperol.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>aperol<\/a> & <a target='_blank' href='https:\/\/www.retailtimes.co.uk\/aperol-announces-first-npd-in-the-uk-the-aperol-spritz-kit\/' class='tha__referenceLink' rel='nofollow noreferrer'>retailtimes<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-kit\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=On-The-Go+Cocktail+Kits+-+Aperol+Has+Annouced+the+Launch+of+the+%27Aperol+Spritz+Kit%27+in+the+UK&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-kit\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-kit&title=On-The-Go+Cocktail+Kits+-+Aperol+Has+Annouced+the+Launch+of+the+%27Aperol+Spritz+Kit%27+in+the+UK\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-kit&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=On-The-Go+Cocktail+Kits+-+Aperol+Has+Annouced+the+Launch+of+the+%27Aperol+Spritz+Kit%27+in+the+UK\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Italian aperitif brand Aperol has announced the launch of the 'Aperol Spitz Kit,' its first-ever NPD in the UK. As the name suggests, this new product offering will come in the form of a portable kit featuring a 35cl bottle of Aperol and a 37.5cl Cinzano Prosecco D.O.C, allowing fans of the pre-dinner cocktail to mix and enjoy while on the go. <br \/>\n<br \/>\nAccording to the company, the 'Aperol Spritz Kit,' presents an ideal way to introduce new customers to the popular branded cocktail as it comes at a lower price tag than a full bottle of Aperol and provides them all the necessary ingredients in one compact and stylish package. <br \/>\n<br \/>\n\"The Aperol Spritz is a firm favorite for consumers looking to add an Italian twist to any picnic or gathering,\" explains Sandra Brunet, the marketing director at Campari Group UK, which is why the company has decided to make this classic cocktail even more convenient for customers to enjoy.<br \/>\n<br \/>\nImage Credit: Aperol<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Portable Cocktail Kits - <\/b>There is an opportunity to develop more portable and convenient cocktail kits that offer a complete cocktail experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. NPD in Liquor Industry - <\/b>Introducing new and innovative products like these could drive more sales and attract a new customer base.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. On-the-go Beverages - <\/b>Creating drinks that are easy to enjoy while on the go can be a disruptive innovation opportunity in the beverage industry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage Retail - <\/b>Supermarkets can attract busy customers by stocking on-the-go cocktail kits.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Travel Industry - <\/b>Introducing compact and portable cocktail kits could be a unique and convenient offering to travelers, particularly in airports or on airlines.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cocktail Bar Industry - <\/b>Cocktail bars can offer portable cocktail kits for purchase, providing customers with the opportunity to enjoy their favorite cocktails at home or on the go.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:81%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:19%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:79%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:21%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='459984'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:59%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:41%;'><\/div><\/div>","u":"\/trends\/aperol-spritz-kit","t":"On-The-Go Cocktail Kits : Aperol Spritz Kit"},"456630":{"cn":"Lifestyle","cu":"lifestyle","t1":"Mini Summer Aperitif Spritzes","pc":"3","ab":"<h2 class='tha__title2'>Aperol Minis Launches in Time to Celebrate National Spritz Day<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Elenar'>Elena Rahman<\/a> \u2014 July 20, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.aperol.com' class='tha__referenceLink' rel='nofollow noreferrer'>aperol<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-minis\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Mini+Summer+Aperitif+Spritzes+-+Aperol+Minis+Launches+in+Time+to+Celebrate+National+Spritz+Day&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-minis\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-minis&title=Mini+Summer+Aperitif+Spritzes+-+Aperol+Minis+Launches+in+Time+to+Celebrate+National+Spritz+Day\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-minis&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Mini+Summer+Aperitif+Spritzes+-+Aperol+Minis+Launches+in+Time+to+Celebrate+National+Spritz+Day\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Aperol Minis is launching just in time for Canadians to celebrate National Spritz Day on August 1st, 2021. While National Spritz Day is not a statutory holiday, Aperol wants to be part of the day's events. The iconic orange bittersweet aperitif makes for refreshing summer cocktails, including the beloved Aperol Spritz. <br \/>\n<br \/>\nThe Aperol Mini bottles are now available in a convenient 375 ml pack size. Its new size contains the perfect amount for a round of Spritzers at intimate backyard gatherings with friends. In recent years, the Aperol Spritz has exploded in popularity. According to Drinks International, it was ranked the 22nd best-selling cocktail in the world. Aperol fans even managed to put the quenching cocktail on Drinks International's top ten list in 2019, where it has remained ever since.<br \/>\n<br \/>\nImage Credit: Aperol<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Miniature Beverage Packaging - <\/b>Opportunity for companies to invest in mini sizes of popular beverages for convenience and portability.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Seasonal Product Launches - <\/b>Opportunity for companies to release seasonal versions of popular products to align with special occasions and create excitement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cocktail Culture - <\/b>Opportunity for companies to tap into the growing trend of socialising with cocktails and launch new cocktail products and flavours.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcoholic Beverages - <\/b>Opportunity for companies to invest in producing mini sizes of popular summer beverages such as beer and cocktails for maximum convenience and portability.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Food and Beverage Retail - <\/b>Opportunity for retailers to stock seasonal products and mini sizes for special occasions such as holidays, events and beyond.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Hospitality and Events - <\/b>Opportunity for hospitality and events companies to offer cocktails catering and specialised services focusing on themed and seasonal beverage offerings.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:53%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:47%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='456630'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:42%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:58%;'><\/div><\/div>","u":"\/trends\/aperol-minis","t":"Mini Summer Aperitif Spritzes : Aperol Minis"},"458007":{"cn":"Lifestyle","cu":"lifestyle","t1":"Alcohol Branded Vacation Contests","pc":"1","ab":"<h2 class='tha__title2'>The Winner of the Aperol Spritz Contest Will Travel to Italy<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Elenar'>Elena Rahman<\/a> \u2014 August 12, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.aperolspritzvenice.ca\/#\/landing' class='tha__referenceLink' rel='nofollow noreferrer'>aperolspritzvenice<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-contest\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Alcohol+Branded+Vacation+Contests+-+The+Winner+of+the+Aperol+Spritz+Contest+Will+Travel+to+Italy&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-contest\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-contest&title=Alcohol+Branded+Vacation+Contests+-+The+Winner+of+the+Aperol+Spritz+Contest+Will+Travel+to+Italy\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-spritz-contest&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Alcohol+Branded+Vacation+Contests+-+The+Winner+of+the+Aperol+Spritz+Contest+Will+Travel+to+Italy\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Aperol Spritz contest is now open for entry. In celebration of National Spritz Day, which was Sunday, August 1st, Aperol Canada is giving away a trip to Italy. Participants have a chance to win a trip for two to Venice to mark the exciting end of travel restrictions after the last year and a half of lockdowns.<br \/>\n<br \/>\nThe prize includes one round-trip economy class air transportation for two people to the historic city of Venice, Italy. The lucky winners will have the opportunity of soaking up the region's rich history while walking along the iconic Venician canals. The prize also includes a four nights stay in a standard hotel room. To enter, participants can visit Aperol Canada's Instagram account for more details.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcohol Branded Travel Contests - <\/b>Alcohol brands are offering travel contests as a trendy and interactive way to promote their products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. National [blank] Day Promotions - <\/b>Creating and promoting national days for industries or products can be a successful marketing strategy.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Post-pandemic Travel Marketing - <\/b>As travel restrictions ease, brands can capitalize on the pent-up demand for travel with creative marketing campaigns.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcohol Industry - <\/b>Alcohol brands are using travel contests as a marketing tool to engage consumers and promote their products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Hospitality Industry - <\/b>Hotels and resorts can partner with alcohol brands to offer travel packages as a way to attract guests and increase revenue.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing Industry - <\/b>Marketing agencies can help businesses create effective national day promotions and post-pandemic travel marketing campaigns.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:38%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:62%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='458007'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:37%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:63%;'><\/div><\/div>","u":"\/trends\/aperol-spritz-contest","t":"Alcohol Branded Vacation Contests : Aperol Spritz Contest"},"514178":{"cn":"Lifestyle","cu":"lifestyle","t1":"Branded Aperitif Cocktail Kits","pc":"2","ab":"<h2 class='tha__title2'>The Aperol Perfect Serve Kit from Cocktail Courier Makes 16 Drinks<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 August 31, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.cocktailcourier.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>cocktailcourier<\/a> & <a target='_blank' href='https:\/\/theawesomer.com\/aperol-spritz-perfect-serve-kit\/714949\/?utm_source=rss&utm_medium=rss&utm_campaign=aperol-spritz-perfect-serve-kit' class='tha__referenceLink' rel='nofollow noreferrer'>theawesomer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-perfect-serve-kit\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Branded+Aperitif+Cocktail+Kits+-+The+Aperol+Perfect+Serve+Kit+from+Cocktail+Courier+Makes+16+Drinks&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-perfect-serve-kit\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-perfect-serve-kit&title=Branded+Aperitif+Cocktail+Kits+-+The+Aperol+Perfect+Serve+Kit+from+Cocktail+Courier+Makes+16+Drinks\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Faperol-perfect-serve-kit&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Branded+Aperitif+Cocktail+Kits+-+The+Aperol+Perfect+Serve+Kit+from+Cocktail+Courier+Makes+16+Drinks\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Aperol Perfect Serve Kit from Cocktail Courier has been created in partnership with the U.S. Open as the perfect package for fans to pick up when looking to craft the ideal Aperol Spritz. The kit includes everything required for consumers to craft up to 16 perfect servings of the signature Aperol Spritz such as a bottle of Aperol, Cinzano Prosecco, Q Mixers club soda and oranges. The kit also comes with an Aperol Visor with a bright orange sun shade to further elevate a fan's style.<br \/>\n<br \/>\nThe Aperol Perfect Serve Kit is priced at $83 and follows on the continued success of the aperitif brand's signature bitter refreshment that has experienced widespread popularity this season. The kit can be purchased directly from Cocktail Courier.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Branded Aperitif Cocktail Kits - <\/b>The Aperol Perfect Serve Kit from Cocktail Courier offers a convenient way for consumers to craft their own Aperol Spritz at home.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Craft Cocktail Subscription Services - <\/b>Services like Cocktail Courier provide curated cocktail kits, making it easy for consumers to enjoy bar-quality drinks without leaving home.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Rise of Signature Cocktail Experiences - <\/b>Partnerships between brands and events, such as the Aperol Perfect Serve Kit with the U.S. Open, create unique opportunities for consumers to enjoy custom cocktail experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage - <\/b>The branded aperitif cocktail kit trend presents new opportunities for beverage companies to offer curated cocktail experiences and increase brand engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Event Planning - <\/b>The rise of signature cocktail experiences opens up possibilities for event planning companies to collaborate with brands and create memorable, personalized drink experiences for guests.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>The popularity of craft cocktail subscription services highlights the potential for e-commerce platforms to offer curated kits and provide customers with convenient at-home mixology experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:39%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:61%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='514178'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:47%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:53%;'><\/div><\/div>","u":"\/trends\/aperol-perfect-serve-kit","t":"Branded Aperitif Cocktail Kits : Aperol Perfect Serve Kit"},"477209":{"cn":"Lifestyle","cu":"lifestyle","t1":"Pre-Mixed Aperitifs","pc":"1","ab":"<h2 class='tha__title2'>Ready to Serve Aperol Spritz is Now Available in Quebec and Ontario<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Elenar'>Elena Rahman<\/a> \u2014 April 28, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.aperol.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>aperol<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fready-to-serve-aperol\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Pre-Mixed+Aperitifs+-+Ready+to+Serve+Aperol+Spritz+is+Now+Available+in+Quebec+and+Ontario&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fready-to-serve-aperol\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fready-to-serve-aperol&title=Pre-Mixed+Aperitifs+-+Ready+to+Serve+Aperol+Spritz+is+Now+Available+in+Quebec+and+Ontario\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fready-to-serve-aperol&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F501%2Faperol-spritz-piazza.jpeg%3Fauto%3Dwebp&description=Pre-Mixed+Aperitifs+-+Ready+to+Serve+Aperol+Spritz+is+Now+Available+in+Quebec+and+Ontario\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Ready to Serve Aperol Spritz beverages are now available in Quebec and will be launching across Ontario in various LCBOs. Launching ahead of the summer season, Aperol's new beverages are ideal for quick refreshments in the sun. The new aperitif boasts a bright orange flavor. <br \/>\n<br \/>\nConsumers can easily pour the cocktail into a wine glass filled with ice and garnished with a fresh orange slice. Made with high-quality ingredients, the pre-mixed cocktail is created to replicate the unmistakable bittersweet taste and refreshingly carbonated Aperol Spritz. The beverage is made with citrus oil infused with precious herbs and roots, as well as sparkling wine and soda. Each bottle contains the unmistakable Italian orange aperitif in a convenient single-serve format.<br \/>\n<br \/>\nImage Credit: Aperol<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Pre-mixed Cocktails - <\/b>Opportunity for more brands to launch pre-mixed cocktails in different flavors<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Convenience in Beverage Consumption - <\/b>Opportunity for companies to innovate by creating ready-to-drink versions of popular cocktails<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Single-serve Beverages - <\/b>Opportunity for companies to create beverages in convenient single-serve formats to tap into on-the-go consumption habits<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcohol and Beverage Industry - <\/b>Industry players can introduce more pre-mixed cocktail options to cater to consumers' increasing demand for convenient beverage consumption<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cafes and Restaurants - <\/b>Opportunity for cafes and restaurants to serve popular cocktails in pre-mixed single-serve formats to cater to on-the-go consumers<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Convenience Store Industry - <\/b>Opportunity for convenience stores to stock up on pre-mixed cocktail products as a more convenient alternative to traditional cocktail making<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:36%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:64%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:24%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:76%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:22%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:78%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; 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