Think with Google: Marketing Research & Digital Trends

<!doctype html> <html lang="en-apac" data-locale="en-apac" data-mapped-locale="en-apac"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Think with Google: Marketing Research & Digital Trends</title> <link rel="icon" href="/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/favicon.png" type="image/png"> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <link rel="preconnect" href="https://www.googletagmanager.com"> <link rel="preconnect" href="https://adservice.google.com"> <link rel="preconnect" href="https://apis.google.com"> <link rel="preconnect" href="https://stats.g.doubleclick.net"> <link rel="preconnect" href="https://storage.googleapis.com"> <link rel="preconnect" href="https://www.google-analytics.com"> <link rel="preconnect" href="https://ssl.gstatic.com"> <link rel="preconnect" href="https://www.google.com"> <link rel="preconnect" href="https://accounts.google.com"> <link rel="preconnect" href="https://analytics.google.com"> <link rel="preconnect" href="https://www.gstatic.com"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://2507573.fls.doubleclick.net"> <meta name="description" content="Uncover the latest marketing research and digital trends with data reports and articles from Google."> <meta property="og:title" content="Think with Google: Marketing Research & Digital Trends"> <meta property="og:description" content="Uncover the latest marketing research and digital trends with data reports and articles from Google."> <meta property="og:image" content="https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-large.jpg"> <meta name="twitter:image" content="https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-large.jpg"> <meta property="og:url" content="https://www.thinkwithgoogle.com/intl/en-apac/"> <meta property="og:site_name" content="Think with Google"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@ThinkWithGoogle"> <meta name="twitter:title" content="Think with Google: Marketing Research & Digital Trends"> <meta name="twitter:description" content="Uncover the latest marketing research and digital trends with data reports and articles from Google."> <link rel="canonical" href="https://www.thinkwithgoogle.com/intl/en-apac/"> <script type="application/ld+json"> [ { "@context": "http://schema.org", "@type": "Organization", "url": "https://www.thinkwithgoogle.com/intl/en-apac/", "logo": "https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-large.jpg" }, { "@context": "http://schema.org", "@type": "Organization", "name": "ThinkwithGoogle", "url": "https://www.thinkwithgoogle.com/intl/en-apac/", "sameAs": [ "https://www.linkedin.com/showcase/think-with-google/posts/?feedView=all", "https://www.facebook.com/ThinkwithGoogle" ] } , { "@context": "http://schema.org", "@type": "WebSite", "url": "https://www.thinkwithgoogle.com/intl/en-apac/", "publisher": { "@type": "Organization", "name": "ThinkwithGoogle", "logo": { "@type": "ImageObject", "url": "https://www.thinkwithgoogle.com/_qs/static/img/global/twg-logo-small.jpg", "height": 60, "width": 107 } }, "name": "Think with Google: Marketing Research & Digital Trends", "potentialAction": { "@type": "SearchAction", "target": "https://www.thinkwithgoogle.com/intl/en-apac/search/#?query={search_term_string}", "query-input": "required name=search_term_string" } } ] </script> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="x-default" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="en" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="en-us" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/" hreflang="en-ca" data-code="en-us"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-dz" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-bh" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-eg" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-iq" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-jo" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-kw" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-lb" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ly" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ma" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-om" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-qa" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-sa" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ps" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-tn" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ae" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-se" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-dk" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-no" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-fi" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-nl" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-be" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-sg" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-vn" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-my" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-id" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-pk" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-ph" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-cn" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-hk" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-in" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-au" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-apac/" hreflang="en-nz" data-code="en-apac"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-za" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ng" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ke" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-pl" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-gr" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-hu" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-cz" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-hr" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-sk" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ro" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ua" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-lt" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-al" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-bg" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-si" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ee" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-la" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-ba" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-rs" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-me" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-mk" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/en-emea/" hreflang="en-gb" data-code="en-emea"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ar" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-bo" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-bz" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-cl" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-co" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-cr" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ec" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-gt" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-hn" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ni" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-pa" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-pe" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-py" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-sv" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-uy" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-419/" hreflang="es-ve" data-code="es-419"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/es-es/" hreflang="es-es" data-code="es-es"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/de-de/" hreflang="de" data-code="de-de"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/de-de/" hreflang="de-de" data-code="de-de"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/pt-br/" hreflang="pt" data-code="pt-br"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/pt-br/" hreflang="pt-br" data-code="pt-br"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/fr-fr/" hreflang="fr" data-code="fr-fr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/fr-fr/" hreflang="fr-fr" data-code="fr-fr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/it-it/" hreflang="it" data-code="it-it"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/it-it/" hreflang="it-it" data-code="it-it"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/tr-tr/" hreflang="tr" data-code="tr-tr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/tr-tr/" hreflang="tr-tr" data-code="tr-tr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ko-kr/" hreflang="ko" data-code="ko-kr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ko-kr/" hreflang="ko-kr" data-code="ko-kr"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ja-jp/" hreflang="ja" data-code="ja-jp"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/ja-jp/" hreflang="ja-jp" data-code="ja-jp"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/th-th/" hreflang="th" data-code="th-th"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/th-th/" hreflang="th-th" data-code="th-th"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/zh-tw/" hreflang="zh" data-code="zh-tw"> <link rel="alternate" href="https://www.thinkwithgoogle.com/intl/zh-tw/" hreflang="zh-tw" data-code="zh-tw"> <style> /* GOOGLE SANS */ /* ITALIC */ /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 400; src: local('Google Sans Regular Italic'), local('GoogleSans-Regular-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 400; src: local('Google Sans Regular Italic'), local('GoogleSans-Regular-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 400; src: local('Google Sans Regular Italic'), local('GoogleSans-Regular-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 500; src: local('Google Sans Medium Italic'), local('GoogleSans-Medium-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold Italic'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold Italic'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: italic; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold-Italic'), url("/_qs/static/dist/fonts/google-sans/google-sans-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 400; src: local('Google Sans Regular'), local('GoogleSans-Regular'), url("/_qs/static/dist/fonts/google-sans/google-sans-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 500; src: local('Google Sans Medium'), local('GoogleSans-Medium'), url("/_qs/static/dist/fonts/google-sans/google-sans-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Google Sans'; font-style: normal; font-weight: 700; src: local('Google Sans Bold'), local('GoogleSans-Bold'), url("/_qs/static/dist/fonts/google-sans/google-sans-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* ROBOTO */ /* ITALIC */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 300; src: local('Roboto Light Italic'), local('Roboto-Light-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-300i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 400; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-400i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 500; src: local('Roboto Italic'), local('Roboto-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-500i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: italic; font-weight: 700; src: local('Roboto Bold Italic'), local('Roboto-Bold-Italic'), url("/_qs/static/dist/fonts/roboto/roboto-700i-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* NORMAL */ /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 300; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-300-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 400; src: local('Roboto'), local('Roboto-Regular'), url("/_qs/static/dist/fonts/roboto/roboto-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 500; src: local('Roboto Medium'), local('Roboto-Medium'), url("/_qs/static/dist/fonts/roboto/roboto-500-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic-ext.woff2") format('woff2'); unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-display: swap; font-family: 'Roboto'; font-style: normal; font-weight: 700; src: local('Roboto Bold'), local('Roboto-Bold'), url("/_qs/static/dist/fonts/roboto/roboto-700-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* GOOGLE SANS TEXT */ /* NORMAL */ /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin-ext.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 400; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-400-latin.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-cyrillic.woff2") format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* latin-ext */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin.woff2") format('woff2'); unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20AB, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Google Sans Text'; font-style: normal; font-weight: 500; font-display: swap; src: local('Google Sans Text Regular'), local('GoogleSansText-Regular'), url("/_qs/static/dist/fonts/google-sans-text/google-sans-text-500-latin-ext.woff2") format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } </style> <link rel="stylesheet" href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" /> <link href="/_qs/static/dist/css/main.7984e568d965a75c2d41.css" rel="stylesheet" /> <link href="/_qs/static/dist/css/homepage.835b3a8d3bec9f0ff076.css" rel="stylesheet" />  <script> function initializeGTM(e){ (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-KNLPWX'); globalAnalyticsInit(e) } </script>  </head> <body data-pageload-analytics='{ "contentType": "Homepage", "templateType": "homepage", "headerType": "Hero Image", "slug": "/intl/en-apac/", "pageTitle": "Think with Google: Marketing Research \u0026 Digital Trends", "hiddenContent": "False", "gatedContent": "False" }' data-pageload-analytics-ga4='{ "event": "page_view", "content_type": "Homepage", "logged_in_status": "not applicable", "date_published": "not applicable", "page_has_video": "False", "topic_tags": "not applicable", "team": "not applicable", "is_original": "true", "industry_vertical": "not applicable", "geographic_subject": "not applicable", "authoring_team": "not applicable", "original_id": "10526", "page_id": "10526", "gated_content": "False", "hidden_content": "False", "ad_format": "not applicable", "channel": "not applicable", "is_visual_story": "not applicable", "vs_length": "not applicable", "vs_gate_page": "not applicable", "ads_marketing_site": "www.thinkwithgoogle.com", "page_location": "https://www.thinkwithgoogle.com/intl/en-apac/", "page_title": "Think with Google: Marketing Research \u0026 Digital Trends" }' data-user-login-event='{ "event": "userLogin", "category": "user-login", "label": "user-login", "action": "user-login" }' data-event-log-api-url="/api/session/v1/log" data-svg-static-path="/_qs/static/dist/icons/svg-sprites.svg" data-fallback-img-path="/_qs/static/img/global/video-unavailable-fallback.svg" >  <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-KNLPWX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="app" class="app-content " data-logged-in-survey-id="" data-logged-out-survey-id="" data-hats-api-key="AIzaSyAmoWrbz_43e-PoOh4wgp0Qlne_r8VnFvE" data-component-priority-import> <link rel="stylesheet" href="https://www.thinkwithgoogle.com/components/header-footer/prod/1-1/static/index.css?version=iDL98w%3D%3D" /> <div class="twgn twgn-skip-to-content twgn--no-js"> <a class="twgn twgn-skip-to-content__btn twgn-btn twgn-btn--blue" data-search-target-scroll="#lcs-mod-2" href="#main-content"> <span class="twgn twgn-btn__text"> Skip to Content </span> </a> </div> <nav class="twgn twgn-primary-nav twgn--no-js" data-twgn-container-id="G-BXYLHC2HPB" data-twgn-container-id-ua="UA-34826363-1" > <div class="twgn twgn-primary-nav__wrapper"> <div class="twgn twgn-primary-nav__toolbar twgn-primary-nav__toolbar--4-up"> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="menu" aria-expanded="false" aria-label="" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--menu" role="presentation" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M0 16.25C0 16.9404 0.559644 17.5 1.25 17.5H18.75C19.4404 17.5 20 16.9404 20 16.25C20 15.5596 19.4404 15 18.75 15H1.25C0.559644 15 0 15.5596 0 16.25ZM0 10C0 10.6904 0.559644 11.25 1.25 11.25H18.75C19.4404 11.25 20 10.6904 20 10C20 9.30964 19.4404 8.75 18.75 8.75H1.25C0.559644 8.75 0 9.30964 0 10ZM1.25 2.5C0.559644 2.5 0 3.05964 0 3.75C0 4.44036 0.559644 5 1.25 5H18.75C19.4404 5 20 4.44036 20 3.75C20 3.05964 19.4404 2.5 18.75 2.5H1.25Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">Menu</span> </div> <span class="twgn twgn-tooltip__content">Menu</span> </button> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="search" aria-expanded="false" aria-label="" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--search" role="presentation" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M14.2939 12.5786H13.3905L13.0703 12.2699C14.191 10.9663 14.8656 9.27387 14.8656 7.43282C14.8656 3.32762 11.538 0 7.43282 0C3.32762 0 0 3.32762 0 7.43282C0 11.538 3.32762 14.8656 7.43282 14.8656C9.27387 14.8656 10.9663 14.191 12.2699 13.0703L12.5786 13.3905V14.2939L18.2962 20L20 18.2962L14.2939 12.5786ZM7.43282 12.5786C4.58548 12.5786 2.28702 10.2802 2.28702 7.43282C2.28702 4.58548 4.58548 2.28702 7.43282 2.28702C10.2802 2.28702 12.5786 4.58548 12.5786 7.43282C12.5786 10.2802 10.2802 12.5786 7.43282 12.5786Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">Search</span> </div> <span class="twgn twgn-tooltip__content">Search</span> </button> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="trending" aria-expanded="false" aria-label="Trending in Your Region" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--trending" role="presentation" width="21" height="20" viewBox="0 0 21 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.5 3.75L16.79 6.04L11.91 10.92L7.91 6.92L0.5 14.34L1.91 15.75L7.91 9.75L11.91 13.75L18.21 7.46L20.5 9.75V3.75H14.5Z" fill="inherit"/> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">Trending</span> </div> <span class="twgn twgn-tooltip__content">Trending</span> </button> <button class="twgn twgn-primary-nav__toolbar-item__label twgn-tooltip" data-item-id="foryou" aria-expanded="false" aria-label="Recommended For You" > <div class="twgn twgn-primary-nav__toolbar-item__label-dom"> <svg class="twgn twgn-primary-nav__toolbar-item__icon twgn-primary-nav__toolbar-item__icon--foryou" role="none" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.5051 0.745607C10.724 -0.0354417 9.4577 -0.0354414 8.67665 0.745607L0.745698 8.67656C-0.0353502 9.45761 -0.0353499 10.7239 0.745699 11.505L8.67666 19.4359C9.4577 20.217 10.724 20.217 11.5051 19.4359L19.436 11.505C20.2171 10.7239 20.2171 9.45761 19.436 8.67656L11.5051 0.745607ZM10.091 3.86606L12.0363 8.14558L16.3158 10.0908L12.0363 12.0361L10.091 16.3156L8.14578 12.0361L3.86626 10.0908L8.14578 8.14558L10.091 3.86606Z" fill="inherit"/> </svg> <span class="twgn twgn-primary-nav__toolbar-item__title">For You</span> </div> <span class="twgn twgn-tooltip__content">For You</span> </button> <div class="twgn twgn-primary-nav__pane twgn-noscrollbar twgn--is-scroll-parent">  <div class="twgn twgn-primary-nav__header" role="none"> <div class="twgn twgn-primary-nav-header"> <div class="twgn twgn-primary-nav-header__logo twgn-logo"> <a aria-label="Go to Think with Google Home" class="twgn twgn-logo__link twgn-noselect" href="/intl/en-apac/" tabindex="0" > <svg class="twgn" width="180" height="24" viewBox="0 0 180 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="presentation"><path fill-rule="evenodd" clip-rule="evenodd" d="M76.3199 18.6181H78.4502V7.35929H76.3199V18.6181ZM78.4502 4.53315C78.1568 4.82429 77.8019 4.96964 77.385 4.96964C76.9683 4.96964 76.6129 4.82429 76.3199 4.53315C76.0264 4.24232 75.8799 3.88976 75.8799 3.47617C75.8799 3.06259 76.0264 2.71041 76.3199 2.41926C76.6129 2.12843 76.9683 1.98263 77.385 1.98263C77.8019 1.98263 78.1568 2.12843 78.4502 2.41926C78.7434 2.71041 78.8902 3.06259 78.8902 3.47617C78.8902 3.88976 78.7434 4.24232 78.4502 4.53315Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M85.364 18.6181C84 18.6181 83.2682 18.3042 82.6431 17.676C82.0179 17.048 81.7053 16.1595 81.7053 15.0106V9.10553H79.7137V7.17542H81.7053V3.72887H83.8356V7.17542H86.6145V9.10553H83.8356V14.8498C83.8356 16.0754 84.3451 16.688 85.364 16.688C85.7497 16.688 86.0738 16.6269 86.3366 16.5042L87.0776 18.3193C86.6145 18.5182 86.0432 18.6181 85.364 18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M90.2634 2.1665V7.35933L90.1706 8.92182H90.2634C90.5719 8.38579 91.0582 7.93017 91.7221 7.55463C92.3858 7.17948 93.096 6.99171 93.8526 6.99171C95.2572 6.99171 96.3308 7.42074 97.0713 8.27842C97.8128 9.13641 98.1825 10.2853 98.1825 11.725V18.6181H96.0525V12.0467C96.0525 9.96366 95.1183 8.92182 93.2505 8.92182C92.3706 8.92182 91.6527 9.27037 91.097 9.96719C90.5412 10.6645 90.2634 11.4723 90.2634 12.3913V18.6181H88.1329V2.1665H90.2634Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M6.76184 18.6181H4.63142V4.18842H0V2.16647H11.3932V4.18842H6.76184V18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M14.8064 2.16647V7.35928L14.7137 8.92177H14.8064C15.1149 8.38575 15.6013 7.93013 16.2651 7.55459C16.9288 7.17943 17.639 6.99167 18.3956 6.99167C19.8003 6.99167 20.8734 7.4207 21.6144 8.27838C22.3554 9.13637 22.7259 10.2853 22.7259 11.725V18.6181H20.5955V12.0466C20.5955 9.96359 19.6613 8.92177 17.7935 8.92177C16.9136 8.92177 16.1957 9.27033 15.64 9.96717C15.0842 10.6645 14.8064 11.4722 14.8064 12.3913V18.6181H12.6759V2.16647H14.8064Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M24.8142 18.6181H26.9446V7.35928H24.8142V18.6181ZM26.9446 4.53313C26.6512 4.82428 26.2962 4.9697 25.8795 4.9697C25.4626 4.9697 25.1073 4.82428 24.8142 4.53313C24.5207 4.2423 24.3743 3.88973 24.3743 3.47623C24.3743 3.06257 24.5207 2.7104 24.8142 2.41925C25.1073 2.12842 25.4626 1.98269 25.8795 1.98269C26.2962 1.98269 26.6512 2.12842 26.9446 2.41925C27.2377 2.7104 27.3846 3.06257 27.3846 3.47623C27.3846 3.88973 27.2377 4.2423 26.9446 4.53313Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M31.2008 7.35927V8.92175H31.2935C31.602 8.38573 32.0883 7.93011 32.7523 7.55457C33.4158 7.17942 34.1261 6.99165 34.8827 6.99165C36.2873 6.99165 37.3606 7.42068 38.1015 8.27836C38.8425 9.13635 39.2131 10.2853 39.2131 11.7249V18.6181H37.0826V12.0466C37.0826 9.96359 36.1484 8.92175 34.2807 8.92175C33.4007 8.92175 32.6828 9.27032 32.1271 9.96717C31.5713 10.6645 31.2935 11.4722 31.2935 12.3913V18.6181H29.1631V7.35927H31.2008Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M43.4114 2.16647V12.2994L48.3206 7.35928H51.0531V7.45121L46.6302 11.8399L51.2615 18.5262V18.6181H48.6911L45.125 13.3103L43.4114 15.0107V18.6181H41.281V2.16647H43.4114Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M114.27 18.6181C109.099 18.6181 104.751 14.4406 104.751 9.30883C104.751 4.1775 109.099 -0.00037384 114.27 -0.00037384C117.131 -0.00037384 119.167 1.11238 120.701 2.56545L118.893 4.359C117.794 3.33732 116.307 2.54285 114.27 2.54285C110.495 2.54285 107.542 5.56281 107.542 9.30883C107.542 13.0553 110.495 16.0752 114.27 16.0752C116.719 16.0752 118.115 15.0988 119.007 14.2133C119.739 13.4868 120.221 12.4424 120.402 11.0118H114.27V8.46904H122.897C122.989 8.92317 123.035 9.46822 123.035 10.0585C123.035 11.9657 122.507 14.3269 120.816 16.0074C119.167 17.7099 117.062 18.6181 114.27 18.6181Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M133.772 12.6239C133.772 10.4668 132.222 8.99107 130.425 8.99107C128.627 8.99107 127.077 10.4668 127.077 12.6239C127.077 14.7584 128.627 16.2568 130.425 16.2568C132.222 16.2568 133.772 14.7584 133.772 12.6239ZM136.379 12.6239C136.379 16.0752 133.705 18.6181 130.425 18.6181C127.145 18.6181 124.471 16.0752 124.471 12.6239C124.471 9.14998 127.145 6.6298 130.425 6.6298C133.705 6.6298 136.379 9.14998 136.379 12.6239Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M147.119 12.6239C147.119 10.4668 145.569 8.99107 143.771 8.99107C141.974 8.99107 140.424 10.4668 140.424 12.6239C140.424 14.7584 141.974 16.2568 143.771 16.2568C145.569 16.2568 147.119 14.7584 147.119 12.6239ZM149.725 12.6239C149.725 16.0752 147.052 18.6181 143.771 18.6181C140.491 18.6181 137.818 16.0752 137.818 12.6239C137.818 9.14998 140.491 6.6298 143.771 6.6298C147.052 6.6298 149.725 9.14998 149.725 12.6239Z" fill="#FBBC04"/><path fill-rule="evenodd" clip-rule="evenodd" d="M160.405 12.6461C160.405 10.5347 158.986 8.99059 157.179 8.99059C155.348 8.99059 153.815 10.5347 153.815 12.6461C153.815 14.7352 155.348 16.2563 157.179 16.2563C158.986 16.2563 160.405 14.7352 160.405 12.6461ZM162.739 6.9924V17.7552C162.739 22.1825 160.108 23.9993 156.996 23.9993C154.067 23.9993 152.305 22.0462 151.641 20.4569L153.952 19.5035C154.364 20.4795 155.37 21.6375 156.996 21.6375C158.986 21.6375 160.223 20.4116 160.223 18.1183V17.2555H160.13C159.535 17.9819 158.391 18.6176 156.95 18.6176C153.93 18.6176 151.16 16.0069 151.16 12.6461C151.16 9.26307 153.93 6.62933 156.95 6.62933C158.391 6.62933 159.535 7.26495 160.13 7.96882H160.223V6.9924H162.739Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M164.737 18.6181H167.391V0.998703H164.737V18.6181Z" fill="#34A853"/><path fill-rule="evenodd" clip-rule="evenodd" d="M171.488 12.4424L176.889 10.2173C176.59 9.46818 175.698 8.94573 174.646 8.94573C173.296 8.94573 171.419 10.1264 171.488 12.4424ZM177.826 14.5995L179.885 15.9616C179.223 16.938 177.621 18.6181 174.851 18.6181C171.419 18.6181 168.941 15.9842 168.941 12.6238C168.941 9.05938 171.442 6.6298 174.555 6.6298C177.689 6.6298 179.223 9.10464 179.726 10.4441L180 11.1255L171.922 14.4406C172.54 15.6438 173.501 16.2568 174.851 16.2568C176.201 16.2568 177.14 15.5985 177.826 14.5995Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M71.5907 18.6181H69.414L66.5889 9.97868L63.7868 18.6181H61.6332L57.9745 7.35929H60.1975L62.7216 15.8609H62.7448L65.5468 7.35929H67.7467L70.5486 15.8609H70.5718L73.0727 7.35929H75.2494L71.5907 18.6181Z" fill="#757575"/></svg> </a> </div> </div> </div> <button class="twgn twgn-primary-nav__screen-close-btn-dom twgn-btn twgn-btn--round" aria-hidden="true" tabindex="-1" > <svg class="twgn" xmlns="http://www.w3.org/2000/svg" height="24px" viewBox="0 0 24 24" width="24px" fill="inherit"> <path d="M0 0h24v24H0V0z" fill="none"/><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12 19 6.41z"/> </svg> <span class="twgn twgn--visually-hidden">Close</span> </button> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--menu twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__menu twgn-noscrollbar twgn--is-scroll-parent" role="navigation"> <ul class="twgn twgn-primary-nav__menu-level-1" role="menu" aria-label="Main navigation"> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="consumer-insights"> <button data-item-id="consumer-insights" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--consumer-insights"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Consumer Insights</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="consumer-insights" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--consumer-insights"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Consumer Insights</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="consumer-insights"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="consumer-insights"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="consumer-insights-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="consumer-insights-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="consumer-insights-overview" data-section-id="" href="/intl/en-apac/consumer-insights/" role="menuitem" aria-label="Overview - Consumer Insights" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Overview</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="consumer-insights-consumer-journey" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="consumer-insights-consumer-journey"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="consumer-insights-consumer-journey" data-section-id="consumer-insights" href="/intl/en-apac/consumer-insights/consumer-journey/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Consumer Journey</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="consumer-insights-consumer-trends" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="consumer-insights-consumer-trends"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="consumer-insights-consumer-trends" data-section-id="consumer-insights" href="/intl/en-apac/consumer-insights/consumer-trends/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Consumer Trends</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="marketing-strategies"> <button data-item-id="marketing-strategies" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Marketing Strategies</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="marketing-strategies" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--marketing-strategies"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Marketing Strategies</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="marketing-strategies"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="marketing-strategies"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-overview" data-section-id="" href="/intl/en-apac/marketing-strategies/" role="menuitem" aria-label="Overview - Marketing Strategies" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Overview</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-automation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-automation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-automation" data-section-id="marketing-strategies" href="/intl/en-apac/marketing-strategies/automation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">AI</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-app-and-mobile" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-app-and-mobile"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-app-and-mobile" data-section-id="marketing-strategies" href="/intl/en-apac/marketing-strategies/app-and-mobile/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">App & Mobile</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-data-and-measurement" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-data-and-measurement"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-data-and-measurement" data-section-id="marketing-strategies" href="/intl/en-apac/marketing-strategies/data-and-measurement/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Data & Measurement</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="collections-marketing-industry-insights" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="collections-marketing-industry-insights"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="collections-marketing-industry-insights" data-section-id="marketing-strategies" href="/intl/en-apac/collections/marketing-industry-insights/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Industries</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-search" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-search"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-search" data-section-id="marketing-strategies" href="/intl/en-apac/marketing-strategies/search/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Search</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="marketing-strategies-video" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="marketing-strategies-video"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="marketing-strategies-video" data-section-id="marketing-strategies" href="/intl/en-apac/marketing-strategies/video/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">YouTube</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="future-of-marketing"> <button data-item-id="future-of-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Future of Marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="future-of-marketing" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--future-of-marketing"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Future of Marketing</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="future-of-marketing"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="future-of-marketing"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-overview" data-section-id="" href="/intl/en-apac/future-of-marketing/" role="menuitem" aria-label="Overview - Future of Marketing" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Overview</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-creativity" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-creativity"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-creativity" data-section-id="future-of-marketing" href="/intl/en-apac/future-of-marketing/creativity/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Creativity</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-digital-transformation" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-digital-transformation"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-digital-transformation" data-section-id="future-of-marketing" href="/intl/en-apac/future-of-marketing/digital-transformation/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Digital Transformation</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-management-and-culture" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-management-and-culture"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-management-and-culture" data-section-id="future-of-marketing" href="/intl/en-apac/future-of-marketing/management-and-culture/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Management & Culture</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="future-of-marketing-privacy-and-trust" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="future-of-marketing-privacy-and-trust"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="future-of-marketing-privacy-and-trust" data-section-id="future-of-marketing" href="/intl/en-apac/future-of-marketing/privacy-and-trust/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Privacy & Trust</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-primary-nav__menu-level-1__item twgn-card twgn-card__animation" data-item-id="tools"> <button data-item-id="tools" class="twgn twgn-primary-nav__menu-level-1__item__label twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Tools</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h3 data-item-id="tools" class="twgn twgn-primary-nav__menu-level-1__item__label--heading twgn-card__content"> <span class="twgn twgn-icon menu-level-1__item-content__icon" data-icon="twgn menu-level-1__item-content__icon twgn-icon--tools"></span> <span class="twgn menu-level-1__item-content__title twgn-card__title">Tools</span> </h3> <div class="twgn twgn-primary-nav__menu-level-2" data-item-id="tools"> <ul class="twgn twgn-primary-nav__menu-level-2__menu" data-item-id="tools"> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-overview" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-overview"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-overview" data-section-id="" href="/intl/en-apac/tools/" role="menuitem" aria-label="Overview - Tools" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Overview</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-find-my-audience" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-find-my-audience"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-find-my-audience" data-section-id="tools" href="https://ads.google.com/intl/en/home/tools/insights-finder/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Insights Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-google-trends" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-google-trends"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-google-trends" data-section-id="tools" href="https://trends.google.com/trends/?geo=US" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Google Trends</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-market-finder" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-market-finder"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-market-finder" data-section-id="tools" href="https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.14455359.965316859.1596467089-1058377208.1582137491&_gac=1.45941776.1595971498.EAIaIQobChMIkKynrdrg5wIVDdreCh3oyAAGEAAYASAAEgKy5vD_BwE" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Market Finder</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> <li class="twgn twgn-primary-nav__menu-level-2__item" data-item-id="tools-rich-media-gallery" > <div class="twgn twgn-primary-nav__menu-level-2__link"> <div class="twgn twgn-primary-nav__menu-level-2__item__label" data-item-id="tools-rich-media-gallery"> <a class="twgn twgn-primary-nav__menu-level-2__item__a" data-menu="primary" data-item-id="tools-rich-media-gallery" data-section-id="tools" href="https://www.richmediagallery.com/" role="menuitem" > <span class="twgn twgn-primary-nav__menu-level-2__item__text">Rich Media Gallery</span> <span class="twgn twgn-primary-nav__menu-level-2__item__chevron" data-icon="twgn-icon twgn-icon--chevron"> <svg width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> </span> </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--search twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__search twgn-search twgn-noscrollbar twgn--is-scroll-parent"> <form action="//intl/en-apac/search/" autocomplete="off" > <div class="twgn twgn-search__input-wrapper"> <div class="twgn twgn-search__animated-bg twgn-card__animation"></div> <input tabindex="0" type="text" autocomplete="off" name="query" enterkeyhint="search" aria-label="Search - Insights. Ideas. Inspiration." class="twgn twgn-placeholder twgn-search__query" placeholder="Insights. Ideas. Inspiration." /> <svg class="twgn twgn-search__icon" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <path d="M14.2939 12.5786H13.3905L13.0703 12.2699C14.191 10.9663 14.8656 9.27387 14.8656 7.43282C14.8656 3.32762 11.538 0 7.43282 0C3.32762 0 0 3.32762 0 7.43282C0 11.538 3.32762 14.8656 7.43282 14.8656C9.27387 14.8656 10.9663 14.191 12.2699 13.0703L12.5786 13.3905V14.2939L18.2962 20L20 18.2962L14.2939 12.5786ZM7.43282 12.5786C4.58548 12.5786 2.28702 10.2802 2.28702 7.43282C2.28702 4.58548 4.58548 2.28702 7.43282 2.28702C10.2802 2.28702 12.5786 4.58548 12.5786 7.43282C12.5786 10.2802 10.2802 12.5786 7.43282 12.5786Z" fill="inherit"/> </g> <defs> <clipPath id="clip0"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </div> </form> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--trending twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__trending twgn-trending twgn-trending--first-anim twgn--no-js twgn-noscrollbar twgn-carousel" id="trending_carousel"> <div class="twgn twgn-trending__header twgn-carousel__header"> <span class="twgn twgn-trending__header__title" id="trending_header">Trending in Your Region</span> </div> <ul class="twgn twgn-carousel__list twgn-trending__list" role="list"> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="0" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/app-and-mobile/admob-choosing-app-monetization-platform/" data-index="0" tabindex="0" aria-label="Card 1 of 6 - Asia, Australia & New Zealand - Choosing the right ad monetisation platform for a sustainable app business - Article - November, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_.2e16d0ba.fill-600x337.format-webp_5Jdhsop.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_.2e16d0ba.fill-767x431.format-webp_cmW6QIl.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_NE_3162_1209x.2e16d0ba.fill-600x337_QCyGC8F.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_NE_3162_1209x.2e16d0ba.fill-767x431_uER0Ugv.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/TwG_APAC_6114_V3_TwG_NE_3162_1209x.2e16d0ba.fill-600x337_QCyGC8F.png" alt="A mobile app marketer with his hand on his chin analyzes data in AdMob, an ad monetization platform, that reflects the generated revenue and settings for selective in-app advertising to target the right customers to retain and enhance conversions." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Article</div> <div class="twgn twgn-card__label twgn-card__label--date">November, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Choosing the right ad monetisation platform for a sustainable app business</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Asia, Australia & New Zealand </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="1" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/e-conomy-sea-2023/" data-index="1" tabindex="0" aria-label="Card 2 of 6 - Southeast Asia - e-Conomy SEA 2023: Unlocking profitable growth in the digital economy with high value users - Report - November, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/e-Conomy-SEA-2023-FI.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/e-Conomy-SEA-2023-FI.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/e-Conomy-SEA-2023-FI.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/e-Conomy-SEA-2023-FI.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/e-Conomy-SEA-2023-FI.2e16d0ba.fill-600x337.png" alt="A woman is sitting down on a step, looking at her phone with icons of shopping bags and a credit card, illustrating high value customers’ shopping behaviour. Arrow pointing upwards indicates brands’ ability to engage them for profitable growth." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Report</div> <div class="twgn twgn-card__label twgn-card__label--date">November, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">e-Conomy SEA 2023: Unlocking profitable growth in the digital economy with high value users</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Southeast Asia </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="2" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/insights-apac-traveler-behaviors/" data-index="2" tabindex="0" aria-label="Card 3 of 6 - Asia, Australia & New Zealand - Destination unknown: Travellers are prone to change their minds and this can benefit brands - Article - October, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/FI-Destination-unknow.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FI-Destination-unknow.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/FI-Destination-unknown.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/FI-Destination-unknown.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/FI-Destination-unknown.2e16d0ba.fill-600x337.png" alt="A man carrying a hiking bag looks at a plane with icons of a map, city skyline, nature and a departure gate surrounding him, representing APAC traveler behaviors and trends, and the tourist decision making process." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Article</div> <div class="twgn twgn-card__label twgn-card__label--date">October, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Destination unknown: Travellers are prone to change their minds and this can benefit brands</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Asia, Australia & New Zealand </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="3" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/leverage-ai-retail-marketing-sea/" data-index="3" tabindex="0" aria-label="Card 4 of 6 - Southeast Asia - Spotlight on SEA’s year-end shopping marathon: Using AI to ramp up for sales - Article - October, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/Static_thumbnail_2.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/Static_thumbnail_2.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/jpeg" srcset="https://storage.googleapis.com/twg-content/images/Static_thumbnail_2.2e16d0ba.fill-600x337.jpg 1x, https://storage.googleapis.com/twg-content/images/Static_thumbnail_2.2e16d0ba.fill-767x431.jpg 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/Static_thumbnail_2.2e16d0ba.fill-600x337.jpg" alt="A blue game controller & a listing of a VR headset appears above “black friday gaming gifts” entered into a search bar, representing how brands can drive sales and brand awareness using AI marketing for retail during peak shopping seasons in SEA." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Article</div> <div class="twgn twgn-card__label twgn-card__label--date">October, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Spotlight on SEA’s year-end shopping marathon: Using AI to ramp up for sales</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Southeast Asia </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="4" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/app-and-mobile/boost-revenue-engagement-html5-games/" data-index="4" tabindex="0" aria-label="Card 5 of 6 - Asia, Australia & New Zealand - For the win: How non-gaming publishers can boost engagement and revenue with HTML5 games - Article - September, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/UpdateNon-Gaming-publ.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/UpdateNon-Gaming-publ.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/UpdateNon-Gaming-publishers-Featur.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/UpdateNon-Gaming-publishers-Featur.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/UpdateNon-Gaming-publishers-Featur.2e16d0ba.fill-600x337.png" alt="A browser window displaying a woman in headphones smiling as she plays games on her laptop, with tetris blocks, a game controller and an upward trending arrow around her, representing how H5 games improve user experience, engagement, and revenue." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Article</div> <div class="twgn twgn-card__label twgn-card__label--date">September, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">For the win: How non-gaming publishers can boost engagement and revenue with HTML5 games</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Asia, Australia & New Zealand </div> </a> </li> <li class="twgn twgn-carousel__list-item twgn-card twgn-card__animation twgn-card--shadow" data-item-index="5" role="listitem"> <a class="twgn twgn-carousel__list-item__content twgn-card__content twgn-card__content--column" href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/app-and-mobile/html5-gaming-trends-insights/" data-index="5" tabindex="0" aria-label="Card 6 of 6 - Asia, Australia & New Zealand - Scoring with gamers: New findings on HTML5 players that’ll grow gaming revenues - Article - August, 2023" > <div class="twgn twgn-card__thumbnail twgn-card__thumbnail--full-bleed" aria-hidden="true" role="presentation" data-video="" data-video-mimetype=""> <picture class="twgn twgn-card__thumbnail__picture"> <source type="image/webp" srcset="https://storage.googleapis.com/twg-content/images/01_Feature-Image.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/01_Feature-Image.2e16d0ba.fill-767x431.format-webp.webp 2x"/> <source type="image/png" srcset="https://storage.googleapis.com/twg-content/images/01_Feature-Image.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/01_Feature-Image.2e16d0ba.fill-767x431.png 2x"/> <img class="twgn twgn-card__thumbnail__picture__image" src="https://storage.googleapis.com/twg-content/images/01_Feature-Image.2e16d0ba.fill-600x337.png" alt="A young couple playing H5 games using game controllers with a VR headset on the table, and an older couple playing games on a tablet, with a search bar, globe, and game controller icons surrounding them, representing H5 gaming trends and insights." loading="lazy"/> </picture> </div> <div class="twgn twgn-card__label-wrapper" aria-hidden="true"> <div class="twgn twgn-card__tag twgn-tag twgn-tag--content-type">Article</div> <div class="twgn twgn-card__label twgn-card__label--date">August, 2023</div> </div> <span class="twgn twgn-card__title" aria-hidden="true">Scoring with gamers: New findings on HTML5 players that’ll grow gaming revenues</span> <div class="twgn twgn-card__region-label" aria-hidden="true"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M10 0C6.13 0 3 3.13 3 7C3 12.25 10 20 10 20C10 20 17 12.25 17 7C17 3.13 13.87 0 10 0ZM10 9.5C8.62 9.5 7.5 8.38 7.5 7C7.5 5.62 8.62 4.5 10 4.5C11.38 4.5 12.5 5.62 12.5 7C12.5 8.38 11.38 9.5 10 9.5Z" fill="#5F6368"/> </svg> Asia, Australia & New Zealand </div> </a> </li> </ul> <div class="twgn twgn-carousel__nav twgn-trending__nav"> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--prev twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Previous"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.66 1.91L6.25 0.5L0.25 6.5L6.25 12.5L7.66 11.09L3.08 6.5L7.66 1.91Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Previous</span> </button> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--next twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Next"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Next</span> </button> <ul class="twgn twgn-carousel__nav-dot-wrapper twgn-carousel__nav-dot-wrapper--trending" role="presentation"> <li class="twgn twgn-carousel__nav-dot" data-item-index="0"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="1"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="2"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="3"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="4"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="5"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="6"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="7"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="8"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="9"></li> </ul> </div> </div> </div> <div class="twgn twgn-primary-nav__pane-content-wrapper twgn-primary-nav__pane-content-wrapper--foryou twgn-noscrollbar"> <div class="twgn twgn-primary-nav__pane-content twgn-primary-nav__foryou twgn-foryou twgn-foryou--first-anim twgn--no-js twgn-noscrollbar" id="foryou_carousel"> <div class="twgn twgn-foryou__roadblock"> <div class="twgn twgn-foryou__header__title">For You</div> <p class="twgn">Please enable Javascript to see this feature.</p> </div> <div class="twgn twgn-foryou__carousel"> <div class="twgn twgn-carousel__header twgn-foryou__header twgn--hidden"> <span class="twgn twgn-foryou__header__title twgn--hidden">Recommended For You</span> </div> <div class="twgn twgn-carousel__nav twgn-foryou__nav twgn--hidden"> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--prev twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Previous"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.66 1.91L6.25 0.5L0.25 6.5L6.25 12.5L7.66 11.09L3.08 6.5L7.66 1.91Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Previous</span> </button> <button class="twgn twgn-carousel__nav-btn twgn-carousel__nav-btn--next twgn-btn twgn-btn--nested-path twgn-noselect twgn-tooltip" tabindex="0" disabled aria-label="Next"> <svg class="twgn" width="100%" height="100%" viewBox="0 0 8 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.66 0.5L0.25 1.91L4.83 6.5L0.25 11.09L1.66 12.5L7.66 6.5L1.66 0.5Z" fill="inherit"/> </svg> <span class="twgn twgn-tooltip__content">Next</span> </button> <ul class="twgn twgn-carousel__nav-dot-wrapper" role="presentation"> <li class="twgn twgn-carousel__nav-dot" data-item-index="0"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="1"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="2"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="3"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="4"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="5"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="6"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="7"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="8"></li> <li class="twgn twgn-carousel__nav-dot" data-item-index="9"></li> </ul> </div> </div> </div> </div>  </div> <div class="twgn twgn-primary-nav__toolbar-bg"></div> <div class="twgn twgn-blocker twgn-blocker--primary-nav twgn-primary-nav__blocker-dom" tabindex="-1" role="none"></div> </div> </div> </nav> <header id="twgnHeader" class="twgn twgn-nav twgn-header twgn--no-js" data-locale='en-apac' data-nav='{"links": [{"id": "consumer-insights", "label": "Consumer Insights", "links": [{"id": "consumer-insights-overview", "label": "Overview", "url": "/intl/en-apac/consumer-insights/"}, {"id": "consumer-insights-consumer-journey", "label": "Consumer Journey", "section": "consumer-insights", "url": "/intl/en-apac/consumer-insights/consumer-journey/"}, {"id": "consumer-insights-consumer-trends", "label": "Consumer Trends", "section": "consumer-insights", "url": "/intl/en-apac/consumer-insights/consumer-trends/"}], "menu_type": "consumer-insights", "section": "consumer-insights", "url": "/intl/en-apac/consumer-insights/"}, {"id": "marketing-strategies", "label": "Marketing Strategies", "links": [{"id": "marketing-strategies-overview", "label": "Overview", "url": "/intl/en-apac/marketing-strategies/"}, {"id": "marketing-strategies-automation", "label": "AI", "section": "marketing-strategies", "url": "/intl/en-apac/marketing-strategies/automation/"}, {"id": "marketing-strategies-app-and-mobile", "label": "App \u0026 Mobile", "section": "marketing-strategies", "url": "/intl/en-apac/marketing-strategies/app-and-mobile/"}, {"id": "marketing-strategies-data-and-measurement", "label": "Data \u0026 Measurement", "section": "marketing-strategies", "url": "/intl/en-apac/marketing-strategies/data-and-measurement/"}, {"id": "collections-marketing-industry-insights", "label": "Industries", "section": "marketing-strategies", "url": "/intl/en-apac/collections/marketing-industry-insights/"}, {"id": "marketing-strategies-search", "label": "Search", "section": "marketing-strategies", "url": "/intl/en-apac/marketing-strategies/search/"}, {"id": "marketing-strategies-video", "label": "YouTube", "section": "marketing-strategies", "url": "/intl/en-apac/marketing-strategies/video/"}], "menu_type": "marketing-strategies", "section": "marketing-strategies", "url": "/intl/en-apac/marketing-strategies/"}, {"id": "future-of-marketing", "label": "Future of Marketing", "links": [{"id": "future-of-marketing-overview", "label": "Overview", "url": "/intl/en-apac/future-of-marketing/"}, {"id": "future-of-marketing-creativity", "label": "Creativity", "section": "future-of-marketing", "url": "/intl/en-apac/future-of-marketing/creativity/"}, {"id": "future-of-marketing-digital-transformation", "label": "Digital Transformation", "section": "future-of-marketing", "url": "/intl/en-apac/future-of-marketing/digital-transformation/"}, {"id": "future-of-marketing-management-and-culture", "label": "Management \u0026 Culture", "section": "future-of-marketing", "url": "/intl/en-apac/future-of-marketing/management-and-culture/"}, {"id": "future-of-marketing-privacy-and-trust", "label": "Privacy \u0026 Trust", "section": "future-of-marketing", "url": "/intl/en-apac/future-of-marketing/privacy-and-trust/"}], "menu_type": "future-of-marketing", "section": "future-of-marketing", "url": "/intl/en-apac/future-of-marketing/"}, {"id": "tools", "label": "Tools", "links": [{"id": "tools-overview", "label": "Overview", "url": "/intl/en-apac/tools/"}, {"id": "tools-find-my-audience", "label": "Insights Finder", "section": "tools", "url": "https://ads.google.com/intl/en/home/tools/insights-finder/"}, {"id": "tools-google-trends", "label": "Google Trends", "section": "tools", "url": "https://trends.google.com/trends/?geo=US"}, {"id": "tools-market-finder", "label": "Market Finder", "section": "tools", "url": "https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.14455359.965316859.1596467089-1058377208.1582137491\u0026_gac=1.45941776.1595971498.EAIaIQobChMIkKynrdrg5wIVDdreCh3oyAAGEAAYASAAEgKy5vD_BwE"}, {"id": "tools-rich-media-gallery", "label": "Rich Media Gallery", "section": "tools", "url": "https://www.richmediagallery.com/"}], "menu_type": "tools", "section": "tools", "url": "/intl/en-apac/tools/"}], "region": "en-apac"}' data-labels='{"items": {"for_you": {"ba-change-region-footer": "Footer - Change Region", "ba-change-region-header": "Header - Change Region", "for-you-complete": "Complete", "for-you-complete-later": "Complete profile later", "for-you-continue": "Continue", "for-you-focus-copy": "Knowing your area of expertise helps us serve you content that is most relevant to your profession.", "for-you-focus-headline": "What is your focus?", "for-you-personalizing-copy": "Personalizing your Think with Google experience", "for-you-profile-copy": "Hey {{first_name}}, take a moment to finish filling out your profile. This helps us to make more relevant content recommendations.", "for-you-profile-headline": "Complete your profile", "for-you-recommended-headline": "Recommended For You", "for-you-role-copy": "Knowing your Job Level helps us bring you content that your peers found relevant.", "for-you-role-headline": "What is your role?", "for-you-sign-in-copy": "Log in to start receiving recommended content from Think with Google based on your profile.", "for-you-sign-in-headline-desktop": "Personalize your experience", "for-you-sign-in-headline-mobile": "Sign In to\nThink with Google", "for-you-signed-in-confirmation": "You\u0027re signed in.", "for-you-skip": "Skip", "for-you-subscribe-headline": "Would you like to subscribe to emails?", "for-you-subscribe-label": "Subscribe", "for-you-tab-label": "For You", "for-you-work-copy": "Knowing where you work helps us to build recommendations based on your company\u0027s specializations.", "for-you-work-headline": "Where do you work?", "for-you-work-hint": "Company Name"}, "general": {"aria_twg": "Go to Think with Google Home", "article_data": "View Data", "change_region": "Change Region", "close": "Close", "download": "Download", "expand": "Expand", "latest_headline": "Latest in Your Region", "main_menu": "Main Menu", "main_nav": "Main navigation", "next": "Next", "overview": "Overview", "previous": "Previous", "region": "Asia, Australia \u0026 New Zealand", "search": "Search", "search_placeholder": "Insights. Ideas. Inspiration.", "select_location": "Select your location", "share": "Share", "skip_content": "Skip to Content", "trending_headline": "Trending in Your Region", "twg": "Think with Google"}, "profile": {"app-advanced-settings-close": "Close", "app-advanced-settings-delete": "Delete your data", "app-advanced-settings-delete-button": "Delete", "app-advanced-settings-delete-copy": "Deleting your Think with Google data will not impact your Google account or other services.", "app-advanced-settings-title": "Advanced Settings", "app-advanced-settings-view": "View", "app-breadcrumb-back": "Back", "app-email-settings-subscribed-aria-label": "Subscribe", "app-email-settings-subscribed-copy": "You\u2019re currently subscribed to receive emails from Think with Google.", "app-email-settings-title": "Email Settings", "app-email-settings-unsubscribed-aria-label": "Unsubscribe", "app-email-settings-unsubscribed-copy": "Subscribe to receive emails from Think with Google.", "app-form-company-label": "Company", "app-form-country-instructions": "Select your country or region of residence.", "app-form-country-label": "Country/Region", "app-form-country-title": "Select a country / region", "app-form-job-department-description": "Select the option that best applies to what you do.", "app-form-job-department-label": "Job Function", "app-form-job-department-title": "Select your job function", "app-form-job-level-description": "Select the option that best matches your role.", "app-form-job-level-label": "Job Level", "app-form-job-level-title": "Select your job level", "app-headline": "Hi, {{user}}", "app-interrupt-modal-copy": "Do you want to leave before saving your changes?", "app-interrupt-modal-leave": "Leave", "app-interrupt-modal-stay": "Stay", "app-save-button": "Save changes", "app-save-confirmation": "Your changes have been saved.", "app-subhead": "Keep your information updated to get more relevant data and insights.", "app-subscribe-confirmation": "You\u0027re subscribed.", "app-toast-error": "We\u0027re experiencing some problems, please try again later.", "app-toast-opt-in": "Please check your email to confirm your subscription to Think with Google. Once confirmed, changes may take up to 24 hours to appear on your profile.", "app-unsubscribe-confirmation": "You\u0027re unsubscribed.", "company-dropdown-error-body": "Something went wrong with the request. Please try again later.", "company-dropdown-error-headline": "Not found", "company-dropdown-welcome-body": "We use this information to enhance our content recommendations based on what marketers at companies like yours are reading.", "company-dropdown-welcome-headline": "Why are we asking for this?", "company-field-default-placeholder": "Type in your company name", "company-notlisted-body": "If your company is unlisted, you can still get personalized content.", "company-notlisted-label": "Not Listed", "company-notlisted-prompt-body-complete": "Make sure your profile is up to date to keep seeing relevant content.", "company-notlisted-prompt-body-incomplete": "Add your Job Level and Job Function for curated content.", "company-notlisted-prompt-body-needjf": "Add your Job Function for curated content.", "company-notlisted-prompt-body-needjl": "Add your Job Level for curated content.", "company-notlisted-prompt-headline-complete": "We\u0027re curating content for you", "company-notlisted-prompt-headline-incomplete": "Complete your profile", "form-job-department-0-brand-sub": "E.g. Brand, Digital, Growth", "form-job-department-0-brand-title": "Marketing", "form-job-department-1-publisher-sub": "E.g. SEO, SEM, Planner, Buyer", "form-job-department-1-publisher-title": "Media \u0026 Measurement", "form-job-department-2-researcher-sub": "E.g. Brand, Media, Consumer", "form-job-department-2-researcher-title": "Research \u0026 Insights", "form-job-department-3-creative-sub": "E.g. Art, Copy, Production", "form-job-department-3-creative-title": "Creative", "form-job-department-4-strategist-sub": "E.g. Account, Operations", "form-job-department-4-strategist-title": "Strategy \u0026 Analysis", "form-job-department-5-other-title": "Other", "form-job-level-0-ic-sub": "", "form-job-level-0-ic-title": "Individual Contributor", "form-job-level-1-manager-sub": "", "form-job-level-1-manager-title": "Manager", "form-job-level-2-executive-sub": "", "form-job-level-2-executive-title": "Executive", "form-job-level-3-clevel-sub": "", "form-job-level-3-clevel-title": "C-Level Management", "modal-delete-body": "Are you sure you want to delete your Think with Google\u0026nbsp;data?", "modal-delete-button": "Yes, delete my data", "modal-delete-keep-button": "No", "modal-delete-sub": "This action can\u0027t be undone.", "modal-unsubscribe-button-keep": "Keep subscription", "modal-unsubscribe-button-keep-short": "Keep", "modal-unsubscribe-button-unsubscribe": "Unsubscribe", "modal-unsubscribe-copy": "Are you sure you want to unsubscribe from Think with Google?"}}, "region": "en-apac"}' data-latest='[{"content_type": "Article", "date": "February, 2025", "geographic_label": "Southeast Asia", "id": 38233, "image": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "A smiling woman sitting on a sofa holds her phone, while a search bar, YouTube button, and an upward arrow appear next to her, representing how connecting with SEA customers on various online marketplaces boosts retailers\u2019 online sales.", "default": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "To amplify success on online marketplaces, reach beyond them", "url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-retailers-performance-max/"}, {"content_type": "Case Study", "date": "February, 2025", "geographic_label": "Australia \u0026 New Zealand", "id": 38224, "image": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Findi.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Finding fandom_Thm", "default": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Finding-fandoms--H.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Finding-fandoms--H.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Findi.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Finding-fandoms--H.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Findi.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Finding-fandoms--.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Find.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Findi.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "Finding fandoms: How brands can win with passionate Aussie communities", "url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/connect-with-fandoms-youtube-advertising/"}, {"content_type": "Article", "date": "February, 2025", "geographic_label": "India", "id": 38222, "image": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_India.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "An Indian woman uses her laptop with a globe, magnifying glass, mind map \u0026 growth chart around her, showing how B2B buying journey insights \u0026 AI-powered multi-channel marketing strategies drive global growth \u0026 expansion for SaaS businesses in India", "default": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indias_SaaS_brands.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indias_SaaS_brands.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_India.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indias_SaaS_brands.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_India.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indias_SaaS_brand.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indi.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_India.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "How India\u2019s SaaS brands can create, scale and supercharge global growth", "url": "https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/digital-transformation/saas-business-growth-strategy-india/"}, {"content_type": "Article", "date": "January, 2025", "geographic_label": "Hong Kong", "id": 38178, "image": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engag.2e16d0ba.fill-767x431.format-webp_oTg8shg.webp", "thumbnail": {"alt": "An elderly woman searches on a laptop while a heart pops up, a couple with a phone and upward chart, and a man on YouTube provide insights into the silver generation, such as valuing health, having spending power, and engaging with YouTube content.", "default": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engaging_Hong_Kong.2e16d0ba.fill-300x169_KotZdo8.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engaging_Hong_Kong.2e16d0ba.fill-600x337_kdH43BO.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engag.2e16d0ba.fill-600x337.format-webp_kyTIaWa.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engaging_Hong_Kong.2e16d0ba.fill-767x431_fVxoqUL.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engag.2e16d0ba.fill-767x431.format-webp_oTg8shg.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engaging_Hong_Kon.2e16d0ba.fill-1534x862_BthZP7t.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Enga.2e16d0ba.fill-1534x862.format-webp_khnXzob.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engag.2e16d0ba.fill-300x169.format-webp_lpXUpG1.webp", "default_webp_mimetype": "image/webp"}, "title": "Engaging Hong Kong\u2019s silver-generation customers: A golden opportunity for brands", "url": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/silver-generation-insights-hong-kong/"}, {"content_type": "Interview", "date": "January, 2025", "geographic_label": "", "id": 38167, "image": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-You.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "Google\u2019s Celia Salsi and Melissa Hsieh Nikolic smile in a composite photo. Salsi, with dark hair, eyes and light skin, wears a dark jacket with a white shirt shirt. Hsieh Nikolic, with dark hair, eyes and medium skin, wears a print dress.", "default": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Youtube-is-part-.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Youtube-is-part-.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-You.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Youtube-is-part-.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-You.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Youtube-is-part.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Yo.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-You.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "Why YouTube is part of a winning social strategy", "url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/youtube-short-marketing-strategy/"}, {"content_type": "Article", "date": "January, 2025", "geographic_label": "", "id": 38154, "image": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-cre.2e16d0ba.fill-767x431.format-webp.webp", "thumbnail": {"alt": "A variety of creators smile, laugh, eat tacos, dance dressed as nacho chips, play video games, and model clothes in this gallery of YouTube Shorts ads displayed on mobile devices.", "default": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-creative-storyte.2e16d0ba.fill-300x169.png", "default2x": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-creative-storyte.2e16d0ba.fill-600x337.png", "default2x_mimetype": "image/png", "default2x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-cre.2e16d0ba.fill-600x337.format-webp.webp", "default2x_webp_mimetype": "image/webp", "default3x": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-creative-storyte.2e16d0ba.fill-767x431.png", "default3x_mimetype": "image/png", "default3x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-cre.2e16d0ba.fill-767x431.format-webp.webp", "default3x_webp_mimetype": "image/webp", "default5x": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-creative-storyt.2e16d0ba.fill-1534x862.png", "default5x_mimetype": "image/png", "default5x_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-cr.2e16d0ba.fill-1534x862.format-webp.webp", "default5x_webp_mimetype": "image/webp", "default_mimetype": "image/png", "default_webp": "https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-cre.2e16d0ba.fill-300x169.format-webp.webp", "default_webp_mimetype": "image/webp"}, "title": "How creative storytelling drove 2024\u2019s best YouTube ads", "url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/best-creative-storytelling-youtube-ads/"}]' data-lcu="https://ssl.gstatic.com/brand-architecture/prod/login-1.6.js" data-cau="/api/company" data-v="PIwrlA%3D%3D-iDL98w%3D%3D" data-cid="494048183457-sd13u5blleunhu9k6ds5u1549pf69enr.apps.googleusercontent.com"> <div class="twgn twgn-logo-bar" role="banner"> <div class="twgn twgn-logo-bar__content"> <div class="twgn twgn-logo-bar__content__left"></div> <div class="twgn twgn-logo-bar__content__center"> <div class="twgn twgn-logo-bar__twgn-logo twgn-logo"> <a aria-label="Go to Think with Google Home" class="twgn twgn-logo__link twgn-noselect" href="/intl/en-apac/" tabindex="0" > <svg class="twgn twgn-logo__link__icon" aria-hidden="true" role="presentation" width="180" height="24" viewBox="0 0 180 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M76.3199 18.6181H78.4502V7.35929H76.3199V18.6181ZM78.4502 4.53315C78.1568 4.82429 77.8019 4.96964 77.385 4.96964C76.9683 4.96964 76.6129 4.82429 76.3199 4.53315C76.0264 4.24232 75.8799 3.88976 75.8799 3.47617C75.8799 3.06259 76.0264 2.71041 76.3199 2.41926C76.6129 2.12843 76.9683 1.98263 77.385 1.98263C77.8019 1.98263 78.1568 2.12843 78.4502 2.41926C78.7434 2.71041 78.8902 3.06259 78.8902 3.47617C78.8902 3.88976 78.7434 4.24232 78.4502 4.53315Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M85.364 18.6181C84 18.6181 83.2682 18.3042 82.6431 17.676C82.0179 17.048 81.7053 16.1595 81.7053 15.0106V9.10553H79.7137V7.17542H81.7053V3.72887H83.8356V7.17542H86.6145V9.10553H83.8356V14.8498C83.8356 16.0754 84.3451 16.688 85.364 16.688C85.7497 16.688 86.0738 16.6269 86.3366 16.5042L87.0776 18.3193C86.6145 18.5182 86.0432 18.6181 85.364 18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M90.2634 2.1665V7.35933L90.1706 8.92182H90.2634C90.5719 8.38579 91.0582 7.93017 91.7221 7.55463C92.3858 7.17948 93.096 6.99171 93.8526 6.99171C95.2572 6.99171 96.3308 7.42074 97.0713 8.27842C97.8128 9.13641 98.1825 10.2853 98.1825 11.725V18.6181H96.0525V12.0467C96.0525 9.96366 95.1183 8.92182 93.2505 8.92182C92.3706 8.92182 91.6527 9.27037 91.097 9.96719C90.5412 10.6645 90.2634 11.4723 90.2634 12.3913V18.6181H88.1329V2.1665H90.2634Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M6.76184 18.6181H4.63142V4.18842H0V2.16647H11.3932V4.18842H6.76184V18.6181Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M14.8064 2.16647V7.35928L14.7137 8.92177H14.8064C15.1149 8.38575 15.6013 7.93013 16.2651 7.55459C16.9288 7.17943 17.639 6.99167 18.3956 6.99167C19.8003 6.99167 20.8734 7.4207 21.6144 8.27838C22.3554 9.13637 22.7259 10.2853 22.7259 11.725V18.6181H20.5955V12.0466C20.5955 9.96359 19.6613 8.92177 17.7935 8.92177C16.9136 8.92177 16.1957 9.27033 15.64 9.96717C15.0842 10.6645 14.8064 11.4722 14.8064 12.3913V18.6181H12.6759V2.16647H14.8064Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M24.8142 18.6181H26.9446V7.35928H24.8142V18.6181ZM26.9446 4.53313C26.6512 4.82428 26.2962 4.9697 25.8795 4.9697C25.4626 4.9697 25.1073 4.82428 24.8142 4.53313C24.5207 4.2423 24.3743 3.88973 24.3743 3.47623C24.3743 3.06257 24.5207 2.7104 24.8142 2.41925C25.1073 2.12842 25.4626 1.98269 25.8795 1.98269C26.2962 1.98269 26.6512 2.12842 26.9446 2.41925C27.2377 2.7104 27.3846 3.06257 27.3846 3.47623C27.3846 3.88973 27.2377 4.2423 26.9446 4.53313Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M31.2008 7.35927V8.92175H31.2935C31.602 8.38573 32.0883 7.93011 32.7523 7.55457C33.4158 7.17942 34.1261 6.99165 34.8827 6.99165C36.2873 6.99165 37.3606 7.42068 38.1015 8.27836C38.8425 9.13635 39.2131 10.2853 39.2131 11.7249V18.6181H37.0826V12.0466C37.0826 9.96359 36.1484 8.92175 34.2807 8.92175C33.4007 8.92175 32.6828 9.27032 32.1271 9.96717C31.5713 10.6645 31.2935 11.4722 31.2935 12.3913V18.6181H29.1631V7.35927H31.2008Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M43.4114 2.16647V12.2994L48.3206 7.35928H51.0531V7.45121L46.6302 11.8399L51.2615 18.5262V18.6181H48.6911L45.125 13.3103L43.4114 15.0107V18.6181H41.281V2.16647H43.4114Z" fill="#757575"/><path fill-rule="evenodd" clip-rule="evenodd" d="M114.27 18.6181C109.099 18.6181 104.751 14.4406 104.751 9.30883C104.751 4.1775 109.099 -0.00037384 114.27 -0.00037384C117.131 -0.00037384 119.167 1.11238 120.701 2.56545L118.893 4.359C117.794 3.33732 116.307 2.54285 114.27 2.54285C110.495 2.54285 107.542 5.56281 107.542 9.30883C107.542 13.0553 110.495 16.0752 114.27 16.0752C116.719 16.0752 118.115 15.0988 119.007 14.2133C119.739 13.4868 120.221 12.4424 120.402 11.0118H114.27V8.46904H122.897C122.989 8.92317 123.035 9.46822 123.035 10.0585C123.035 11.9657 122.507 14.3269 120.816 16.0074C119.167 17.7099 117.062 18.6181 114.27 18.6181Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M133.772 12.6239C133.772 10.4668 132.222 8.99107 130.425 8.99107C128.627 8.99107 127.077 10.4668 127.077 12.6239C127.077 14.7584 128.627 16.2568 130.425 16.2568C132.222 16.2568 133.772 14.7584 133.772 12.6239ZM136.379 12.6239C136.379 16.0752 133.705 18.6181 130.425 18.6181C127.145 18.6181 124.471 16.0752 124.471 12.6239C124.471 9.14998 127.145 6.6298 130.425 6.6298C133.705 6.6298 136.379 9.14998 136.379 12.6239Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M147.119 12.6239C147.119 10.4668 145.569 8.99107 143.771 8.99107C141.974 8.99107 140.424 10.4668 140.424 12.6239C140.424 14.7584 141.974 16.2568 143.771 16.2568C145.569 16.2568 147.119 14.7584 147.119 12.6239ZM149.725 12.6239C149.725 16.0752 147.052 18.6181 143.771 18.6181C140.491 18.6181 137.818 16.0752 137.818 12.6239C137.818 9.14998 140.491 6.6298 143.771 6.6298C147.052 6.6298 149.725 9.14998 149.725 12.6239Z" fill="#FBBC04"/><path fill-rule="evenodd" clip-rule="evenodd" d="M160.405 12.6461C160.405 10.5347 158.986 8.99059 157.179 8.99059C155.348 8.99059 153.815 10.5347 153.815 12.6461C153.815 14.7352 155.348 16.2563 157.179 16.2563C158.986 16.2563 160.405 14.7352 160.405 12.6461ZM162.739 6.9924V17.7552C162.739 22.1825 160.108 23.9993 156.996 23.9993C154.067 23.9993 152.305 22.0462 151.641 20.4569L153.952 19.5035C154.364 20.4795 155.37 21.6375 156.996 21.6375C158.986 21.6375 160.223 20.4116 160.223 18.1183V17.2555H160.13C159.535 17.9819 158.391 18.6176 156.95 18.6176C153.93 18.6176 151.16 16.0069 151.16 12.6461C151.16 9.26307 153.93 6.62933 156.95 6.62933C158.391 6.62933 159.535 7.26495 160.13 7.96882H160.223V6.9924H162.739Z" fill="#1A73E8"/><path fill-rule="evenodd" clip-rule="evenodd" d="M164.737 18.6181H167.391V0.998703H164.737V18.6181Z" fill="#34A853"/><path fill-rule="evenodd" clip-rule="evenodd" d="M171.488 12.4424L176.889 10.2173C176.59 9.46818 175.698 8.94573 174.646 8.94573C173.296 8.94573 171.419 10.1264 171.488 12.4424ZM177.826 14.5995L179.885 15.9616C179.223 16.938 177.621 18.6181 174.851 18.6181C171.419 18.6181 168.941 15.9842 168.941 12.6238C168.941 9.05938 171.442 6.6298 174.555 6.6298C177.689 6.6298 179.223 9.10464 179.726 10.4441L180 11.1255L171.922 14.4406C172.54 15.6438 173.501 16.2568 174.851 16.2568C176.201 16.2568 177.14 15.5985 177.826 14.5995Z" fill="#EA4335"/><path fill-rule="evenodd" clip-rule="evenodd" d="M71.5907 18.6181H69.414L66.5889 9.97868L63.7868 18.6181H61.6332L57.9745 7.35929H60.1975L62.7216 15.8609H62.7448L65.5468 7.35929H67.7467L70.5486 15.8609H70.5718L73.0727 7.35929H75.2494L71.5907 18.6181Z" fill="#757575"/></svg> </a> </div> </div> <div class="twgn twgn-logo-bar__region-selector twgn-region-selector twgn--no-js "> <button class="twgn twgn-region-selector-trigger twgn-region-selector-trigger--logo-bar twgn--no-js twgn-region-selector__link twgn-tooltip" data-parent="logo-bar" tabindex="0" aria-label="Change Region, current region Asia, Australia & New Zealand"> <span class="twgn twgn-region-selector__icon" role="none"> <svg class="twgn" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9.99 0C4.47 0 0 4.48 0 10C0 15.52 4.47 20 9.99 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 9.99 0ZM16.92 6H13.97C13.65 4.75 13.19 3.55 12.59 2.44C14.43 3.07 15.96 4.35 16.92 6ZM10 2.04C10.83 3.24 11.48 4.57 11.91 6H8.09C8.52 4.57 9.17 3.24 10 2.04ZM2.26 12C2.1 11.36 2 10.69 2 10C2 9.31 2.1 8.64 2.26 8H5.64C5.56 8.66 5.5 9.32 5.5 10C5.5 10.68 5.56 11.34 5.64 12H2.26ZM3.08 14H6.03C6.35 15.25 6.81 16.45 7.41 17.56C5.57 16.93 4.04 15.66 3.08 14ZM6.03 6H3.08C4.04 4.34 5.57 3.07 7.41 2.44C6.81 3.55 6.35 4.75 6.03 6ZM10 17.96C9.17 16.76 8.52 15.43 8.09 14H11.91C11.48 15.43 10.83 16.76 10 17.96ZM12.34 12H7.66C7.57 11.34 7.5 10.68 7.5 10C7.5 9.32 7.57 8.65 7.66 8H12.34C12.43 8.65 12.5 9.32 12.5 10C12.5 10.68 12.43 11.34 12.34 12ZM12.59 17.56C13.19 16.45 13.65 15.25 13.97 14H16.92C15.96 15.65 14.43 16.93 12.59 17.56ZM14.36 12C14.44 11.34 14.5 10.68 14.5 10C14.5 9.32 14.44 8.66 14.36 8H17.74C17.9 8.64 18 9.31 18 10C18 10.69 17.9 11.36 17.74 12H14.36Z" fill="inherit"/> </svg> </span> <span class="twgn twgn-tooltip__content" id="region-selector-tooltip-logo-bar">Change Region</span> </button> <div class="twgn twgn-region-selector__modal twgn-modal" role="dialog" aria-labeledby="twgRegionSelectorTitle"> <input type="radio" name="twgn_region_selector_open_state" id="twgn_region_selector_blocker" > <label for="twgn_region_selector_blocker" class="twgn twgn-blocker twgn-blocker--region-selector" role="presentation"> </label> <div class="twgn twgn-region-selector__modal-content twgn-modal__content twgn-card twgn-card--header twgn-card--shadow"> <div class="twgn twgn-region-selector__header twgn-card__header"> <div class="twgn twgn-region-selector__header__title twgn-card__title" id="twgRegionSelectorTitle">Select your location</div> <button class="twgn twgn-region-selector__close-btn twgn-card__close-btn twgn-btn twgn-btn--round" > <svg class="twgn" width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path d="M11.3957 1.81286C11.7295 1.47912 11.7295 0.938024 11.3957 0.604286C11.062 0.270548 10.5209 0.270548 10.1871 0.604286L6 4.79143L1.81286 0.604286C1.47912 0.270548 0.938024 0.270548 0.604286 0.604286C0.270548 0.938024 0.270548 1.47912 0.604286 1.81286L4.79143 6L0.604285 10.1871C0.270547 10.5209 0.270548 11.062 0.604286 11.3957C0.938024 11.7295 1.47912 11.7295 1.81286 11.3957L6 7.20857L10.1871 11.3957C10.5209 11.7295 11.062 11.7295 11.3957 11.3957C11.7295 11.062 11.7295 10.5209 11.3957 10.1871L7.20857 6L11.3957 1.81286Z" fill="#5F6368"/> </svg> <span class="twgn twgn--visually-hidden">Close</span> </button> </div> <div class="twgn twgn twgn-region-selector__card-content twgn-card__content twgn-noscrollbar twgn--is-scroll-parent"> <ul class="twgn twgn-region-selector__list twgn-region-selector__list--mobile"> <li class="twgn twgn-region-selector__list-item" data-item-id="zh-tw"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/zh-tw/">台灣</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="de-de"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/de-de/">Deutschland</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-apac"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-apac/">Asia, Australia & New Zealand</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-emea"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-emea/">Europe, Middle East & Africa</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-us"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/">United States & Canada</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-es"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-es/">España</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-419"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-419/">Latinoamérica</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="fr-fr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/fr-fr/">France</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="it-it"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/it-it/">Italia</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ja-jp"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ja-jp/">日本</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ko-kr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ko-kr/">대한민국</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="pt-br"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/pt-br/">Brasil</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="th-th"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/th-th/">ประเทศไทย</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="tr-tr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/tr-tr/">Türkiye</a> </li> </ul> <div class="twgn twgn-region-selector__list-wrapper "> <ul class="twgn twgn-region-selector__list twgn-region-selector__list--desktop twgn-region-selector__list--col-1"> <li class="twgn twgn-region-selector__list-item" data-item-id="zh-tw"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/zh-tw/">台灣</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="de-de"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/de-de/">Deutschland</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-apac"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-apac/">Asia, Australia & New Zealand</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-emea"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/en-emea/">Europe, Middle East & Africa</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="en-us"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/">United States & Canada</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-es"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-es/">España</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="es-419"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/es-419/">Latinoamérica</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="fr-fr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/fr-fr/">France</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="it-it"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/it-it/">Italia</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ja-jp"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ja-jp/">日本</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="ko-kr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/ko-kr/">대한민국</a> </li> </ul> <ul class="twgn twgn-region-selector__list twgn-region-selector__list--desktop twgn-region-selector__list--col-2"> <li class="twgn twgn-region-selector__list-item" data-item-id="pt-br"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/pt-br/">Brasil</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="th-th"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/th-th/">ประเทศไทย</a> </li> <li class="twgn twgn-region-selector__list-item" data-item-id="tr-tr"> <a class="twgn twgn-region-selector__link" tabindex="0" href="/intl/tr-tr/">Türkiye</a> </li> </ul> </div> </div> </div> </div> </div> <div class="twgn twgn-logo-bar__login"></div> </div> </div> </header> <div class="twgn twgn-sub-header"> <nav class="twgn twgn-secondary-nav twgn--no-js twgn-secondary-nav--hidden" data-secondary-nav-styles="https://www.thinkwithgoogle.com/components/header-footer/prod/1-1/static/secondary-nav.css?version=iDL98w%3D%3D" > </nav> <div class="twgn twgn-notification-queue"> </div> </div> <span class="js-component js-ancestors" data-ancestor-id-parent="" data-ancestor-id-child="" data-ancestor-id-grand-child="" data-page-id="intl-en-apac" data-component-priority-import></span> <main id="main-content"> <article> <div class="homepage-header__container"> <div class="homepage-header grid-parent"> <div class="homepage-header__wrapper grid-row"> <div class="homepage-header__content"> <h1 class="homepage-header__title">Insights. Ideas. Inspiration.</h1> <p class="homepage-header__subtitle">Take your marketing further with Google. Think with Google.</p> </div> </div> </div> </div> <div class="page-content"> <section class="page-section grid-parent"> <a class="spotlight-article grid-row js-analytics-click" href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-2025-drive-profitable-growth/" aria-label="Feature of the week - Ready for 2025? Marketing strategies and consumer insights to help you unlock ROI with AI - To navigate what lies ahead in 2025 with confidence, there's one tried-and-true trifecta for marketing success that you can count on. Learn about these three levers for growth, and how you can apply them to get your best ROI with the best AI. - " data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-2025-drive-profitable-growth/", "pagePosition": "Homepage Module", "moduleType": "Homepage - Spotlight Article Module", "cardType": "Spotlight" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-2025-drive-profitable-growth/", "index_of_clicked_item": "1", "content_type": "Homepage", "click_text": "Ready for 2025? Marketing strategies and consumer insights to help you unlock ROI with AI", "event_location": "Homepage - Spotlight Article Module" }' > <div class="article-content__text article-content__text--is-desktop-hidden" aria-hidden="true"> <p class="article-content__eyebrow">Feature of the week</p> <div class="article-content__text-wrapper" > <h2 class="article-content__title">Ready for 2025? Marketing strategies and consumer insights to help you unlock ROI with AI</h2> <p class="article-content__description">To navigate what lies ahead in 2025 with confidence, there's one tried-and-true trifecta for marketing success that you can count on. Learn about these three levers for growth, and how you can apply them to get your best ROI with the best AI.</p> </div> </div> <div class="spotlight__empty-column"></div> <div class="spotlight__media-anchor" aria-hidden="true"> <div class="video__container spotlight__media" > <video class="video_animation" muted loop autoplay playsinline preload="none" aria-label="2025 appears as coins, a wallet, a phone screen with bar charts, and gears come into view, representing how driving profitable growth with marketing in 2025 involves AI in marketing, marketing measurement strategies, and understanding consumers." > <source src =" https://storage.googleapis.com/twg-content/media/TwG_APAC_6248_1.mp4 " type="video/mp4" > </video> </div> </div> <div class="article-content__text " aria-hidden="true"> <p class="article-content__eyebrow">Feature of the week</p> <div class="article-content__text-wrapper" > <h2 class="article-content__title">Ready for 2025? Marketing strategies and consumer insights to help you unlock ROI with AI</h2> <p class="article-content__description">To navigate what lies ahead in 2025 with confidence, there's one tried-and-true trifecta for marketing success that you can count on. Learn about these three levers for growth, and how you can apply them to get your best ROI with the best AI.</p> </div> </div> </a> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading page-section__title--homepage"> Consumer Insights </h2> </div> <div class="card-group__container card-group__container--grid"> <div class="detail__push"></div> <ul class="card-group card-group--grid" role="list"> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/silver-generation-insights-hong-kong/" aria-label="Hong Kong - Article - Engaging Hong Kong’s silver-generation customers: A golden opportunity for brands " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="1" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/silver-generation-insights-hong-kong/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/silver-generation-insights-hong-kong/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "1", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Engaging Hong Kong’s silver\u002Dgeneration customers: A golden opportunity for brands", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/silver-generation-insights-hong-kong/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "1" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Hong Kong </span> <span class="card__header-editorial-type">Article</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6250_-_Engaging_Hong_Kongs_silver-generation_customers_-_A_gold_kacAfIk.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engag.2e16d0ba.fill-600x337.format-webp_kyTIaWa.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Enga.2e16d0ba.fill-1200x674.format-webp_glSiSQc.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engaging_Hong_Kong.2e16d0ba.fill-600x337_kdH43BO.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6250_-_Engaging_Hong_Kon.2e16d0ba.fill-1200x674_2j3VGYC.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6250_-_Engaging_Hong_Kongs_silver-generation_customers_-_A_gold_kacAfIk.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Article</span> <h3 class="card__title"> Engaging Hong Kong’s silver-generation customers: A golden opportunity for brands </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/youtube-advertising-india-sports/" aria-label="India - Report - Think Sports: How brands can tap into India’s $130B sports market potential " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="2" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/youtube-advertising-india-sports/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/youtube-advertising-india-sports/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "2", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Report" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Think Sports: How brands can tap into India’s $130B sports market potential", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/youtube-advertising-india-sports/", "content_type": "Report", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "2" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> India </span> <span class="card__header-editorial-type">Report</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6239_-_From_Cricket-Crazy_to_Multi-Sport_Mania_-_Indias_Sports__Cppbs7a.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6239_-_From_.2e16d0ba.fill-600x337.format-webp_MGR6z21.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6239_-_From.2e16d0ba.fill-1200x674.format-webp_pNXZeLb.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6239_-_From_Cricket-Crazy.2e16d0ba.fill-600x337_81gH2XV.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6239_-_From_Cricket-Craz.2e16d0ba.fill-1200x674_BpWGtEW.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6239_-_From_Cricket-Crazy_to_Multi-Sport_Mania_-_Indias_Sports__Cppbs7a.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Report</span> <h3 class="card__title"> Think Sports: How brands can tap into India’s $130B sports market potential </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/e-conomy-sea-2024/" aria-label="Southeast Asia - Report - e-Conomy SEA 2024: Unlock profitable growth and win online consumers with video commerce " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="3" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/e-conomy-sea-2024/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/e-conomy-sea-2024/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "3", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Report" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "e\u002DConomy SEA 2024: Unlock profitable growth and win online consumers with video commerce", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/e-conomy-sea-2024/", "content_type": "Report", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "3" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Southeast Asia </span> <span class="card__header-editorial-type">Report</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6237_-_E-conomy_SEA_2024_-_Thumbnail_2c.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6237_-_E-con.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6237_-_E-co.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6237_-_E-conomy_SEA_2024_.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6237_-_E-conomy_SEA_2024.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6237_-_E-conomy_SEA_2024_-_Thumbnail_2c.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Report</span> <h3 class="card__title"> e-Conomy SEA 2024: Unlock profitable growth and win online consumers with video commerce </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/omnichannel-retail-strategy-indian-shoppers/" aria-label="India - Article - Achieving omnichannel retail success: 3 strategies for driving store sales via online channels " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="4" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/omnichannel-retail-strategy-indian-shoppers/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/omnichannel-retail-strategy-indian-shoppers/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Local Picks Module", "index": "4", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Achieving omnichannel retail success: 3 strategies for driving store sales via online channels", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/omnichannel-retail-strategy-indian-shoppers/", "content_type": "Article", "event_location": "Homepage - Local Picks Module", "index_of_clicked_item": "4" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> India </span> <span class="card__header-editorial-type">Article</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6228---Omnichannel-Retail--How-Googles-Solutions-Drive-More-Shopp.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6228---Omnic.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6228---Omni.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6228---Omnichannel-Retail.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6228---Omnichannel-Retai.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6228---Omnichannel-Retail--How-Googles-Solutions-Drive-More-Shopp.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Article</span> <h3 class="card__title"> Achieving omnichannel retail success: 3 strategies for driving store sales via online channels </h3> </div> </div> </a> </li> </ul> </div> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading"> Marketing Strategies & Innovations </h2> </div> <div class="card-group__container card-group__container--grid"> <div class="detail__push"></div> <ul class="card-group card-group--grid" role="list"> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-retailers-performance-max/" aria-label="Southeast Asia - Article - To amplify success on online marketplaces, reach beyond them " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="1" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-retailers-performance-max/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-retailers-performance-max/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "1", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "To amplify success on online marketplaces, reach beyond them", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/marketing-retailers-performance-max/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "1" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Southeast Asia </span> <span class="card__header-editorial-type">Article</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6258_V2-02.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6258_V2-02.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6258_V2-02.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Article</span> <h3 class="card__title"> To amplify success on online marketplaces, reach beyond them </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/connect-with-fandoms-youtube-advertising/" aria-label="Australia & New Zealand - Case Study - Finding fandoms: How brands can win with passionate Aussie communities " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="2" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/connect-with-fandoms-youtube-advertising/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/connect-with-fandoms-youtube-advertising/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "2", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Case Study" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Finding fandoms: How brands can win with passionate Aussie communities", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/connect-with-fandoms-youtube-advertising/", "content_type": "Case Study", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "2" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label geographic-label--longer-label"> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Australia & New Zealand </span> <span class="card__header-editorial-type">Case Study</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6253---Finding-fandoms--How-brands-can-win-with-passionate-Aussie.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Findi.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Find.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Finding-fandoms--H.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6253---Finding-fandoms--.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6253---Finding-fandoms--How-brands-can-win-with-passionate-Aussie.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Case Study</span> <h3 class="card__title"> Finding fandoms: How brands can win with passionate Aussie communities </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/digital-transformation/saas-business-growth-strategy-india/" aria-label="India - Article - How India’s SaaS brands can create, scale and supercharge global growth " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="3" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/digital-transformation/saas-business-growth-strategy-india/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/digital-transformation/saas-business-growth-strategy-india/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "3", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "How India’s SaaS brands can create, scale and supercharge global growth", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/digital-transformation/saas-business-growth-strategy-india/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "3" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> India </span> <span class="card__header-editorial-type">Article</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6254_-_Indias_SaaS_brands_-_Thumbnail_3b.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_India.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indi.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indias_SaaS_brands.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6254_-_Indias_SaaS_brand.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6254_-_Indias_SaaS_brands_-_Thumbnail_3b.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Article</span> <h3 class="card__title"> How India’s SaaS brands can create, scale and supercharge global growth </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/youtube-short-marketing-strategy/" aria-label=" Interview - Why YouTube is part of a winning social strategy " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="4" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/youtube-short-marketing-strategy/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/youtube-short-marketing-strategy/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "4", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Interview" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "Why YouTube is part of a winning social strategy", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/youtube-short-marketing-strategy/", "content_type": "Interview", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "4" }' > <div class="card__header" aria-hidden="true" > <span class="card__header-editorial-type">Interview</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-US-2592---Why-Youtube-is-part-of-a-winning-social-srategy-_-Design_02.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-You.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Yo.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Youtube-is-part-.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2592---Why-Youtube-is-part.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-US-2592---Why-Youtube-is-part-of-a-winning-social-srategy-_-Design_02.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Interview</span> <h3 class="card__title"> Why YouTube is part of a winning social strategy </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/best-creative-storytelling-youtube-ads/" aria-label=" Article - How creative storytelling drove 2024’s best YouTube ads " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="5" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/best-creative-storytelling-youtube-ads/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/best-creative-storytelling-youtube-ads/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "5", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "How creative storytelling drove 2024’s best YouTube ads", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/best-creative-storytelling-youtube-ads/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "5" }' > <div class="card__header" aria-hidden="true" > <span class="card__header-editorial-type">Article</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-US-2594---How-creative-storytelling-drove-2024s-best-YouTube-ads_THUMB.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-cre.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-cr.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-creative-storyte.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-US-2594---How-creative-storyt.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-US-2594---How-creative-storytelling-drove-2024s-best-YouTube-ads_THUMB.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Article</span> <h3 class="card__title"> How creative storytelling drove 2024’s best YouTube ads </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/winning-ramadan-marketing-strategy/" aria-label="Global - Article - A multibillion international growth opportunity in 2025: Winning Ramadan " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="6" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/winning-ramadan-marketing-strategy/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/winning-ramadan-marketing-strategy/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "6", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "A multibillion international growth opportunity in 2025: Winning Ramadan", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/winning-ramadan-marketing-strategy/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "6" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Global </span> <span class="card__header-editorial-type">Article</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6249---Export-opportunities-for-key-festive-moments-in-early-2025.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6249---Expor.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6249---Expo.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6249---Export-opportuniti.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6249---Export-opportunit.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="2419" height="1360" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6249---Export-opportunities-for-key-festive-moments-in-early-2025.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Article</span> <h3 class="card__title"> A multibillion international growth opportunity in 2025: Winning Ramadan </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/ai-experimentation-implementation/" aria-label="Asia Pacific - Perspective - From AI experimentation to implementation: 3 learnings for 2025 " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="7" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/ai-experimentation-implementation/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/ai-experimentation-implementation/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "7", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Perspective" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "From AI experimentation to implementation: 3 learnings for 2025", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/ai-experimentation-implementation/", "content_type": "Perspective", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "7" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> Asia, Australia & New Zealand </span> <span class="card__header-editorial-type">Perspective</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6246_1209_x_680_1-min.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6246_1209_x_.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6246_1209_x.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG_APAC_6246_1209_x_680_1-min.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG_APAC_6246_1209_x_680_1-min.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG_APAC_6246_1209_x_680_1-min.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Perspective</span> <h3 class="card__title"> From AI experimentation to implementation: 3 learnings for 2025 </h3> </div> </div> </a> </li> <li class=" card--highlight card--highlight-default " role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/data-and-measurement/marketing-mix-modelling-mindset-shifts/" aria-label="India - Article - 3 mindset shifts to help India’s brands unlock MMM fully for profitable growth " class="card__link js-analytics-click js-amp-analytics-related-content__next-article-link-docked js-amp-analytics-related-content__card js-analytics-impression" data-impression-position="Homepage Module" data-vars-index="8" data-vars-url="https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/data-and-measurement/marketing-mix-modelling-mindset-shifts/" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/data-and-measurement/marketing-mix-modelling-mindset-shifts/", "pagePosition": "Homepage Module", "relatedContentPosition": "", "moduleType": "Homepage - Global Insights Module", "index": "8", "cardType": "feature image" }' data-vars-impression-event-name="" data-vars-impression-content-type="Article" data-is-related-content-analytics="" data-is-related-card="true" data-analytics-ga4= '{ "event": "card_click", "click_text": "3 mindset shifts to help India’s brands unlock MMM fully for profitable growth", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/data-and-measurement/marketing-mix-modelling-mindset-shifts/", "content_type": "Article", "event_location": "Homepage - Global Insights Module", "index_of_clicked_item": "8" }' > <div class="card__header" aria-hidden="true" > <span class="geographic-label "> <svg class="geographic-label__icon" role="presentation" aria-hidden="true" > <use href="#pin"></use> </svg> India </span> <span class="card__header-editorial-type">Article</span> </div> <div class="card__image-container" aria-hidden="true" > <picture class="picture-image js-component js-lazy-load-image card__image" data-image-type="wagtail" data-url-original="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6245---How-APAC-Retailers-are-Winning-the-Peak-Season-_Thumbnail_.png" data-fallback-img-path='/_qs/static/img/global/video-unavailable-fallback.svg' > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6245---How-A.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6245---How-.2e16d0ba.fill-1200x674.format-webp.webp 2x" type="image/webp" > <source data-srcset="https://storage.googleapis.com/twg-content/images/TwG-APAC-6245---How-APAC-Retailers.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/TwG-APAC-6245---How-APAC-Retailer.2e16d0ba.fill-1200x674.png 2x" type="image/png" > <img width="1209" height="680" data-src="https://storage.googleapis.com/twg-content/original_images/TwG-APAC-6245---How-APAC-Retailers-are-Winning-the-Peak-Season-_Thumbnail_.png" alt=""> </picture> </div> <div class="card__text" aria-hidden="true" > <div class="card__body"> <span class="card__body-editorial-type">Article</span> <h3 class="card__title"> 3 mindset shifts to help India’s brands unlock MMM fully for profitable growth </h3> </div> </div> </a> </li> </ul> </div> </section> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading"> In-Depth Reading </h2> </div> <div class="card-overflow-group-container"> <div class="card-group card-group--grid card-overflow-group"> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/management-and-culture/diversity-and-inclusion/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/management-and-culture/diversity-and-inclusion/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "1", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/management-and-culture/diversity-and-inclusion/", "content_type": "Homepage", "click_text": "Building more inclusive marketing and diverse corporate cultures", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "1" }' aria-label="Building more inclusive marketing and diverse corporate cultures - Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond. - 23 Articles" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">Building more inclusive marketing and diverse corporate cultures</h3> <p class="card__description">Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond.</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#article"></use> </svg> <span> 23 Articles </span> </div> </a> </li> </ul> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/collections/asia-pacific/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/collections/asia-pacific/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "2", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/collections/asia-pacific/", "content_type": "Homepage", "click_text": "Insights on Asia Pacific", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "2" }' aria-label="Insights on Asia Pacific - Get advice for driving performance in the world's fastest growing internet market. - 12 Collections" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">Insights on Asia Pacific</h3> <p class="card__description">Get advice for driving performance in the world's fastest growing internet market.</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#collection"></use> </svg> <span> 12 Collections </span> </div> </a> </li> </ul> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/collections/sports-and-gaming/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/collections/sports-and-gaming/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "3", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/collections/sports-and-gaming/", "content_type": "Homepage", "click_text": "Ready, set, play: Insights from the world of gaming", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "3" }' aria-label="Ready, set, play: Insights from the world of gaming - Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies. - 19 Articles" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">Ready, set, play: Insights from the world of gaming</h3> <p class="card__description">Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies.</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#article"></use> </svg> <span> 19 Articles </span> </div> </a> </li> </ul> <ul class="card-overflow-group__item card--aggregations" role="list"> <li class="card__inner" role="listitem"> <a href="https://www.thinkwithgoogle.com/intl/en-apac/collections/retail/" class="card__link js-analytics-click" target="_blank" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "clickType": "Card Click", "label": "https://www.thinkwithgoogle.com/intl/en-apac/collections/retail/", "pagePosition": "Homepage Module", "moduleType": "Homepage - In-Depth Reading Module", "index": "4", "cardType": "Collection" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://www.thinkwithgoogle.com/intl/en-apac/collections/retail/", "content_type": "Homepage", "click_text": "The future of retail has arrived", "event_location": "Homepage - In-Depth Reading Module", "index_of_clicked_item": "4" }' aria-label="The future of retail has arrived - Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences. - 18 Articles" > <div class="card__body" aria-hidden="true"> <h3 class="card__title">The future of retail has arrived</h3> <p class="card__description">Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.</p> </div> <div class="card__insights"> <svg class="card__insights-icon" role="presentation" > <use href="#article"></use> </svg> <span> 18 Articles </span> </div> </a> </li> </ul> </div> </div> </section> </div> <div class="page-content page-content--light-grey"> <section class="page-section grid-parent"> <div class="grid-row"> <h2 class="page-section__heading"> Tools for marketers </h2> </div> <div class="card-overflow-group-container"> <ul class="card-group card-group--grid card-overflow-group card-group--tools" aria-label="Tools for marketers"> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Insights Finder </h3> <p class="card__description" aria-hidden="true" > Go beyond demographics to find who matters most to your business. </p> <a href="https://ads.google.com/intl/en/home/tools/insights-finder/" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Insights Finder - Go beyond demographics to find who matters most to your business. - Open" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://ads.google.com/intl/en/home/tools/insights-finder/", "pagePosition": "Homepage Module", "index": "1", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://ads.google.com/intl/en/home/tools/insights-finder/", "content_type": "Homepage", "click_text": "Insights Finder", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "1" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Open <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/FindMyAudience.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/FindMyAudience.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Google Trends </h3> <p class="card__description" aria-hidden="true" > Gauge consumer search behavior with real-time search trends. </p> <a href="https://trends.google.com/trends/" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Google Trends - Gauge consumer search behavior with real-time search trends. - Open" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://trends.google.com/trends/", "pagePosition": "Homepage Module", "index": "2", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://trends.google.com/trends/", "content_type": "Homepage", "click_text": "Google Trends", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "2" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Open <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/GoogleTrends.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/GoogleTrends.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Market Finder </h3> <p class="card__description" aria-hidden="true" > Get data and insights to identify your next global markets. </p> <a href="https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.14455359.965316859.1596467089-1058377208.1582137491&_gac=1.45941776.1595971498.EAIaIQobChMIkKynrdrg5wIVDdreCh3oyAAGEAAYASAAEgKy5vD_BwE" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Market Finder - Get data and insights to identify your next global markets. - Open" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.14455359.965316859.1596467089-1058377208.1582137491&_gac=1.45941776.1595971498.EAIaIQobChMIkKynrdrg5wIVDdreCh3oyAAGEAAYASAAEgKy5vD_BwE", "pagePosition": "Homepage Module", "index": "3", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.14455359.965316859.1596467089-1058377208.1582137491&_gac=1.45941776.1595971498.EAIaIQobChMIkKynrdrg5wIVDdreCh3oyAAGEAAYASAAEgKy5vD_BwE", "content_type": "Homepage", "click_text": "Market Finder", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "3" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Open <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/MarketFinder.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/MarketFinder.png" alt=""> </picture> </li> <li class=" card-overflow-group_item card_link card--tools js-component js-click-child " > <div class="card__text"> <h3 class="card__title" aria-hidden="true" > Rich Media Gallery </h3> <p class="card__description" aria-hidden="true" > Browse innovative creatives from top advertisers and agencies. </p> <a href="http://www.richmediagallery.com/" class="js-analytics-click card__link" target="_blank" rel="noopener" aria-label="Rich Media Gallery - Browse innovative creatives from top advertisers and agencies. - Open" data-analytics='{ "event": "trackEvent", "category": "Module Interactions", "action": "Card Click", "label": "http://www.richmediagallery.com/", "pagePosition": "Homepage Module", "index": "4", "clickType": "Card Click", "moduleType": "Homepage - Tools Module" }' data-analytics-ga4='{ "event": "card_click", "click_url": "http://www.richmediagallery.com/", "content_type": "Homepage", "click_text": "Rich Media Gallery", "event_location": "Homepage - Tools Module", "index_of_clicked_item": "4" }' > <div class="card__footer js-prevent-click" aria-hidden="true" > Open <svg class="external-link-icon" role="presentation" aria-hidden="true" > <use href="#external-link"></use> </svg> </div> </a> </div> <picture class="picture-image js-component js-lazy-load-image card__media" aria-hidden="true"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(max-width: 360px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 600px) and (max-width: 767px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-300x169.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 2x" media="(min-width: 1441px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-110x110.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-228x220.format-webp.webp 2x" media="(min-width: 361px) and (max-width: 599px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 768px) and (max-width: 1023px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5.2e16d0ba.fill-600x337.format-webp.webp 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R.2e16d0ba.fill-1200x674.format-webp.webp 2x" media="(min-width: 1024px) and (max-width: 1440px)" type="image/webp"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-228x220.png 2x" media="(max-width: 360px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 600px) and (max-width: 767px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-300x169.png 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-600x337.png 2x" media="(min-width: 1441px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-110x110.png 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-228x220.png 2x" media="(min-width: 361px) and (max-width: 599px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 768px) and (max-width: 1023px)"> <source data-srcset="https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-600x337.png 1x, https://storage.googleapis.com/twg-content/images/RichMediaGallery_q8R5JAw.2e16d0ba.fill-1200x674.png 2x" media="(min-width: 1024px) and (max-width: 1440px)"> <img width="596" height="336" data-src ="https://storage.googleapis.com/twg-content/original_images/RichMediaGallery_q8R5JAw.png" alt=""> </picture> </li> </ul> </div> </section> </div> </article> </main> <footer class="twgn twgn-footer twgn--no-js"> <div class="twgn twgn-footer__wrap"> <div class="twgn twgn-footer__top"> <div class="twgn twgn-footer__top-row"> <div class="twgn twgn-footer__header"> Discover the latest data, insights, and inspiration from Think with Google. </div> <div class="twgn twgn-footer__follow-us twgn-footer__follow-us--top"> <div class="twgn twgn-follow-us"> <div class="twgn twgn-footer__follow-us__label"> Follow Us </div> <div class="twgn twgn-footer__follow-us__links"> <ul class="twgn twgn-footer__follow-us__list"> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.linkedin.com/showcase/think-with-google/posts/?feedView=all" target="_blank" data-follow="share-linkedin"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 23 23"><path d="M21.224 0c.936 0 1.696.74 1.695 1.653v19.613c0 .913-.761 1.654-1.695 1.654H1.69c-.932 0-1.69-.741-1.69-1.654V1.653C0 .74.758 0 1.69 0h19.534zM5.098 3.155a1.972 1.972 0 10-.002 3.943 1.972 1.972 0 00.002-3.943zM3.396 19.53h3.403V8.592H3.396V19.53zM8.931 8.592v-.001 10.94h3.395v-5.41c0-1.428.27-2.81 2.04-2.81 1.745 0 1.765 1.632 1.765 2.9v5.32h3.4v-6c0-2.945-.636-5.21-4.079-5.21-1.653 0-2.762.907-3.215 1.767h-.047V8.592H8.931z"/></svg> <span class="twgn twgn-tooltip__content">Follow us on Linkedin</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.facebook.com/ThinkwithGoogle" target="_blank" data-follow="share-facebook"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 22 22"><path d="M20.763 0H1.213C.542 0 0 .543 0 1.213v19.55c0 .67.543 1.213 1.213 1.213h10.526v-8.499H8.885v-3.326h2.854V7.703c0-2.839 1.733-4.384 4.265-4.384a23.5 23.5 0 012.56.13v2.968h-1.747c-1.378 0-1.644.654-1.644 1.615v2.119h3.294l-.43 3.326h-2.864v8.499h5.59c.67 0 1.213-.543 1.213-1.213V1.213c0-.67-.544-1.213-1.213-1.213z"/></svg> <span class="twgn twgn-tooltip__content">Follow us on Facebook</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="/intl/en-apac/rss.xml" target="_blank" data-follow="rss-feed"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15"><path d="M4.2 12.882a2.1 2.1 0 11-4.2-.026 2.1 2.1 0 014.2.026zM.035 0c8.3 0 15 6.8 14.9 15h-2.7c0-6.7-5.5-12.3-12.2-12.3V0zm0 5.5c5.3 0 9.5 4.2 9.4 9.5h-2.7c.1-3.7-3-6.8-6.7-6.8V5.5z"/></svg> <span class="twgn twgn-tooltip__content">Subscribe to our RSS feed</span> </a> </li> </ul> </div> </div> </div> </div> <div class="twgn twgn-footer__menu"> <div class="twgn twgn-footer-nav__menu"> <ul class="twgn twgn-footer-nav__menu-level-1"> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="consumer-insights"> <button data-item-id="consumer-insights" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Consumer Insights</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="consumer-insights" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Consumer Insights </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="consumer-insights"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="consumer-insights"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="consumer-insights-overview" href="/intl/en-apac/consumer-insights/" aria-label="Overview, Consumer Insights" > Overview </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="consumer-insights-consumer-journey" href="/intl/en-apac/consumer-insights/consumer-journey/" > Consumer Journey </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="consumer-insights-consumer-trends" href="/intl/en-apac/consumer-insights/consumer-trends/" > Consumer Trends </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="marketing-strategies"> <button data-item-id="marketing-strategies" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Marketing Strategies</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="marketing-strategies" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Marketing Strategies </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="marketing-strategies"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="marketing-strategies"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-overview" href="/intl/en-apac/marketing-strategies/" aria-label="Overview, Marketing Strategies" > Overview </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-automation" href="/intl/en-apac/marketing-strategies/automation/" > AI </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-app-and-mobile" href="/intl/en-apac/marketing-strategies/app-and-mobile/" > App & Mobile </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-data-and-measurement" href="/intl/en-apac/marketing-strategies/data-and-measurement/" > Data & Measurement </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="collections-marketing-industry-insights" href="/intl/en-apac/collections/marketing-industry-insights/" > Industries </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-search" href="/intl/en-apac/marketing-strategies/search/" > Search </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="marketing-strategies-video" href="/intl/en-apac/marketing-strategies/video/" > YouTube </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="future-of-marketing"> <button data-item-id="future-of-marketing" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Future of Marketing</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="future-of-marketing" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Future of Marketing </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="future-of-marketing"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="future-of-marketing"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-overview" href="/intl/en-apac/future-of-marketing/" aria-label="Overview, Future of Marketing" > Overview </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-creativity" href="/intl/en-apac/future-of-marketing/creativity/" > Creativity </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-digital-transformation" href="/intl/en-apac/future-of-marketing/digital-transformation/" > Digital Transformation </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-management-and-culture" href="/intl/en-apac/future-of-marketing/management-and-culture/" > Management & Culture </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="future-of-marketing-privacy-and-trust" href="/intl/en-apac/future-of-marketing/privacy-and-trust/" > Privacy & Trust </a> </div> </div> </li> </ul> </div> </li> <li class="twgn twgn-footer-nav__menu-level-1__item" data-item-id="tools"> <button data-item-id="tools" class="twgn twgn-footer-nav__menu-level-1__item__label"> <span class="twgn menu-level-1__item-content__title">Tools</span> <span class="twgn menu-level-1__item-content__chevron" data-icon="twgn-icon twgn-icon--chevron"></span> </button> <h2 data-item-id="tools" class="twgn twgn-footer-nav__menu-level-1__item__label--heading"> Tools </h2> <div class="twgn twgn-footer-nav__menu-level-2" data-item-id="tools"> <ul class="twgn twgn-footer-nav__menu-level-2__menu" data-item-id="tools"> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tools-overview" href="/intl/en-apac/tools/" aria-label="Overview, Tools" > Overview </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tools-find-my-audience" href="https://ads.google.com/intl/en/home/tools/insights-finder/" > Insights Finder </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tools-google-trends" href="https://trends.google.com/trends/?geo=US" > Google Trends </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tools-market-finder" href="https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.14455359.965316859.1596467089-1058377208.1582137491&_gac=1.45941776.1595971498.EAIaIQobChMIkKynrdrg5wIVDdreCh3oyAAGEAAYASAAEgKy5vD_BwE" > Market Finder </a> </div> </div> </li> <li class="twgn twgn-footer-nav__menu-level-2__item"> <div class="twgn twgn-footer-nav__menu-level-2__link"> <div class="twgn twgn-footer-nav__menu-level-2__item__label"> <a class="twgn twgn-footer__link" data-menu="primary" data-item-id="tools-rich-media-gallery" href="https://www.richmediagallery.com/" > Rich Media Gallery </a> </div> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class="twgn twgn-footer__region-selector-container twgn-footer__region-selector-container--top"> <div class="twgn twgn-footer__region-selector-container__wrap"> <button class="twgn twgn-region-selector-trigger twgn-region-selector-trigger--footer twgn--no-js twgn-region-selector__link " data-parent="footer" tabindex="0" aria-label="Change Region, current region Asia, Australia & New Zealand"> <span class="twgn twgn-region-selector__icon" role="none"> <svg class="twgn" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9.99 0C4.47 0 0 4.48 0 10C0 15.52 4.47 20 9.99 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 9.99 0ZM16.92 6H13.97C13.65 4.75 13.19 3.55 12.59 2.44C14.43 3.07 15.96 4.35 16.92 6ZM10 2.04C10.83 3.24 11.48 4.57 11.91 6H8.09C8.52 4.57 9.17 3.24 10 2.04ZM2.26 12C2.1 11.36 2 10.69 2 10C2 9.31 2.1 8.64 2.26 8H5.64C5.56 8.66 5.5 9.32 5.5 10C5.5 10.68 5.56 11.34 5.64 12H2.26ZM3.08 14H6.03C6.35 15.25 6.81 16.45 7.41 17.56C5.57 16.93 4.04 15.66 3.08 14ZM6.03 6H3.08C4.04 4.34 5.57 3.07 7.41 2.44C6.81 3.55 6.35 4.75 6.03 6ZM10 17.96C9.17 16.76 8.52 15.43 8.09 14H11.91C11.48 15.43 10.83 16.76 10 17.96ZM12.34 12H7.66C7.57 11.34 7.5 10.68 7.5 10C7.5 9.32 7.57 8.65 7.66 8H12.34C12.43 8.65 12.5 9.32 12.5 10C12.5 10.68 12.43 11.34 12.34 12ZM12.59 17.56C13.19 16.45 13.65 15.25 13.97 14H16.92C15.96 15.65 14.43 16.93 12.59 17.56ZM14.36 12C14.44 11.34 14.5 10.68 14.5 10C14.5 9.32 14.44 8.66 14.36 8H17.74C17.9 8.64 18 9.31 18 10C18 10.69 17.9 11.36 17.74 12H14.36Z" fill="inherit"/> </svg> </span> <span class="twgn twgn-region-selector__link-label"> Asia, Australia & New Zealand </span> </button> </div> </div> </div> </div> <div class="twgn twgn-footer__wrap twgn-footer__wrap--bottom"> <div class="twgn twgn-footer__bottom"> <div class="twgn twgn-footer__follow-us twgn-footer__follow-us--bottom"> <div class="twgn twgn-follow-us"> <div class="twgn twgn-footer__follow-us__label"> Follow Us </div> <div class="twgn twgn-footer__follow-us__links"> <ul class="twgn twgn-footer__follow-us__list"> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.linkedin.com/showcase/think-with-google/posts/?feedView=all" target="_blank" data-follow="share-linkedin"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 23 23"><path d="M21.224 0c.936 0 1.696.74 1.695 1.653v19.613c0 .913-.761 1.654-1.695 1.654H1.69c-.932 0-1.69-.741-1.69-1.654V1.653C0 .74.758 0 1.69 0h19.534zM5.098 3.155a1.972 1.972 0 10-.002 3.943 1.972 1.972 0 00.002-3.943zM3.396 19.53h3.403V8.592H3.396V19.53zM8.931 8.592v-.001 10.94h3.395v-5.41c0-1.428.27-2.81 2.04-2.81 1.745 0 1.765 1.632 1.765 2.9v5.32h3.4v-6c0-2.945-.636-5.21-4.079-5.21-1.653 0-2.762.907-3.215 1.767h-.047V8.592H8.931z"/></svg> <span class="twgn twgn-tooltip__content">Follow us on Linkedin</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="https://www.facebook.com/ThinkwithGoogle" target="_blank" data-follow="share-facebook"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 22 22"><path d="M20.763 0H1.213C.542 0 0 .543 0 1.213v19.55c0 .67.543 1.213 1.213 1.213h10.526v-8.499H8.885v-3.326h2.854V7.703c0-2.839 1.733-4.384 4.265-4.384a23.5 23.5 0 012.56.13v2.968h-1.747c-1.378 0-1.644.654-1.644 1.615v2.119h3.294l-.43 3.326h-2.864v8.499h5.59c.67 0 1.213-.543 1.213-1.213V1.213c0-.67-.544-1.213-1.213-1.213z"/></svg> <span class="twgn twgn-tooltip__content">Follow us on Facebook</span> </a> </li> <li class="twgn twgn-footer__follow-us__item"> <a class="twgn twgn-footer__follow-us__link twgn-tooltip" href="/intl/en-apac/rss.xml" target="_blank" data-follow="rss-feed"> <svg role="none" class="twgn" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 15 15"><path d="M4.2 12.882a2.1 2.1 0 11-4.2-.026 2.1 2.1 0 014.2.026zM.035 0c8.3 0 15 6.8 14.9 15h-2.7c0-6.7-5.5-12.3-12.2-12.3V0zm0 5.5c5.3 0 9.5 4.2 9.4 9.5h-2.7c.1-3.7-3-6.8-6.7-6.8V5.5z"/></svg> <span class="twgn twgn-tooltip__content">Subscribe to our RSS feed</span> </a> </li> </ul> </div> </div> </div> <div class="twgn twgn-footer__bottom__left"> <div class="twgn twgn-footer__logo"> <a aria-label="Go to Google Home" class="twgn twgn-footer__logo-link" href="https://www.google.com/?hl=en-apac" target="_blank" > <svg class="twgn twgn-footer__logo__logo" width="76" height="24" viewBox="0 0 76 24" fill="none" xmlns="http://www.w3.org/2000/svg" role="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.54808 18.6184C4.36164 18.6184 0 14.441 0 9.30921C0 4.17788 4.36164 0 9.54808 0C12.4175 0 14.4593 1.11275 15.9978 2.56582L14.184 4.35938C13.082 3.33769 11.5908 2.54323 9.54808 2.54323C5.76111 2.54323 2.79991 5.56319 2.79991 9.30921C2.79991 13.0557 5.76111 16.0756 9.54808 16.0756C12.0042 16.0756 13.4036 15.0991 14.2989 14.2137C15.033 13.4871 15.5159 12.4427 15.6984 11.0122H9.54808V8.46941H18.2008C18.2926 8.92354 18.339 9.46859 18.339 10.0589C18.339 11.9661 17.8097 14.3272 16.1127 16.0077C14.4593 17.7103 12.348 18.6184 9.54808 18.6184Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M29.1079 12.6238C29.1079 10.4667 27.5529 8.99091 25.7507 8.99091C23.9475 8.99091 22.3926 10.4667 22.3926 12.6238C22.3926 14.7583 23.9475 16.2566 25.7507 16.2566C27.5529 16.2566 29.1079 14.7583 29.1079 12.6238ZM31.7224 12.6238C31.7224 16.0751 29.0403 18.6179 25.7507 18.6179C22.4611 18.6179 19.7791 16.0751 19.7791 12.6238C19.7791 9.14982 22.4611 6.62964 25.7507 6.62964C29.0403 6.62964 31.7224 9.14982 31.7224 12.6238Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M42.4947 12.6238C42.4947 10.4667 40.9397 8.99091 39.1365 8.99091C37.3343 8.99091 35.7793 10.4667 35.7793 12.6238C35.7793 14.7583 37.3343 16.2566 39.1365 16.2566C40.9397 16.2566 42.4947 14.7583 42.4947 12.6238ZM45.1082 12.6238C45.1082 16.0751 42.4271 18.6179 39.1365 18.6179C35.8469 18.6179 33.1658 16.0751 33.1658 12.6238C33.1658 9.14982 35.8469 6.62964 39.1365 6.62964C42.4271 6.62964 45.1082 9.14982 45.1082 12.6238Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M55.8199 12.6464C55.8199 10.535 54.3972 8.9909 52.5844 8.9909C50.7484 8.9909 49.2108 10.535 49.2108 12.6464C49.2108 14.7355 50.7484 16.2566 52.5844 16.2566C54.3972 16.2566 55.8199 14.7355 55.8199 12.6464ZM58.161 6.99271V17.7556C58.161 22.1828 55.5224 23.9996 52.4009 23.9996C49.4629 23.9996 47.6964 22.0466 47.03 20.4572L49.3479 19.5038C49.7613 20.4798 50.7706 21.6378 52.4009 21.6378C54.3972 21.6378 55.6373 20.4119 55.6373 18.1186V17.2558H55.5446C54.9477 17.9823 53.8003 18.6179 52.3545 18.6179C49.3257 18.6179 46.548 16.0072 46.548 12.6464C46.548 9.26338 49.3257 6.62964 52.3545 6.62964C53.8003 6.62964 54.9477 7.26527 55.5446 7.96914H55.6373V6.99271H58.161Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M60.1646 18.2546H62.8274V0.635254H60.1646V18.2546Z" fill="#5F6368"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M66.9357 12.4422L72.353 10.2172C72.0536 9.46802 71.1592 8.94557 70.1036 8.94557C68.7495 8.94557 66.8671 10.1263 66.9357 12.4422ZM73.2927 14.5993L75.3586 15.9614C74.6941 16.9379 73.087 18.6179 70.3093 18.6179C66.8671 18.6179 64.3811 15.984 64.3811 12.6237C64.3811 9.05922 66.8903 6.62964 70.0118 6.62964C73.1556 6.62964 74.6941 9.10448 75.1983 10.444L75.4735 11.1253L67.3713 14.4404C67.9914 15.6436 68.9552 16.2566 70.3093 16.2566C71.6634 16.2566 72.6051 15.5984 73.2927 14.5993Z" fill="#5F6368"/> </svg> <span class="twgn twgn--visually-hidden">Google</span> </a> </div> <div class="twgn twgn-footer__bottom-links"> <ul class="twgn twgn-footer__bottom-links__list"> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="https://about.google/" target="_blank">About Google</a></li> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="/intl/en-apac/collections/about/" target="_blank">About Think with Google</a></li> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="/intl/en-apac/future-of-marketing/creativity/" target="_blank">Creative Resources</a></li> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="/intl/en-apac/collections/products/" target="_blank">Products</a></li> <li class="twgn twgn-footer__bottom-links__item"><a class="twgn twgn-footer__link" href="https://policies.google.com/privacy?hl=en-apac" target="_blank">Privacy & Terms</a></li> <li class="twgn twgn-footer__bottom-links__item twgn-footer__bottom-links__item--button"> <button aria-hidden="true" class="twgn twgn-footer__button glue-cookie-notification-bar-control"> Cookies management controls </button> </li> </ul> </div> </div> <div class="twgn twgn-footer__bottom__right"> <div class="twgn twgn-footer__region-selector-container twgn-footer__region-selector-container--bottom"> <div class="twgn twgn-footer__region-selector-container__wrap"> <button class="twgn twgn-region-selector-trigger twgn-region-selector-trigger--footer-desktop twgn--no-js twgn-region-selector__link " data-parent="footer-desktop" tabindex="0" aria-label="Change Region, current region Asia, Australia & New Zealand"> <span class="twgn twgn-region-selector__icon" role="none"> <svg class="twgn" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M9.99 0C4.47 0 0 4.48 0 10C0 15.52 4.47 20 9.99 20C15.52 20 20 15.52 20 10C20 4.48 15.52 0 9.99 0ZM16.92 6H13.97C13.65 4.75 13.19 3.55 12.59 2.44C14.43 3.07 15.96 4.35 16.92 6ZM10 2.04C10.83 3.24 11.48 4.57 11.91 6H8.09C8.52 4.57 9.17 3.24 10 2.04ZM2.26 12C2.1 11.36 2 10.69 2 10C2 9.31 2.1 8.64 2.26 8H5.64C5.56 8.66 5.5 9.32 5.5 10C5.5 10.68 5.56 11.34 5.64 12H2.26ZM3.08 14H6.03C6.35 15.25 6.81 16.45 7.41 17.56C5.57 16.93 4.04 15.66 3.08 14ZM6.03 6H3.08C4.04 4.34 5.57 3.07 7.41 2.44C6.81 3.55 6.35 4.75 6.03 6ZM10 17.96C9.17 16.76 8.52 15.43 8.09 14H11.91C11.48 15.43 10.83 16.76 10 17.96ZM12.34 12H7.66C7.57 11.34 7.5 10.68 7.5 10C7.5 9.32 7.57 8.65 7.66 8H12.34C12.43 8.65 12.5 9.32 12.5 10C12.5 10.68 12.43 11.34 12.34 12ZM12.59 17.56C13.19 16.45 13.65 15.25 13.97 14H16.92C15.96 15.65 14.43 16.93 12.59 17.56ZM14.36 12C14.44 11.34 14.5 10.68 14.5 10C14.5 9.32 14.44 8.66 14.36 8H17.74C17.9 8.64 18 9.31 18 10C18 10.69 17.9 11.36 17.74 12H14.36Z" fill="inherit"/> </svg> </span> <span class="twgn twgn-region-selector__link-label"> Asia, Australia & New Zealand </span> </button> </div> </div> </div> </div> </div> </footer> <div role="dialog" aria-modal="true" class="modal js-component js-modal modal--hidden modal--fullwidth" data-name="video-modal" data-modifier="fullwidth" aria-labelledby="" data-component-priority-import > <div class="modal__mask"> <div class="modal__content-container"> <span tabindex="0" class="modal__focus-handle"></span> <div class="modal__content"> <div class="video-modal" id="video-modal"> <div class="video-modal__wrapper"> <button type="button" class="js-component js-modal-close video-modal__close-button" data-name="video-modal" > <span class="visually-hidden">Close</span> <svg class="video-modal__close-button-icon" role="presentation" > <use href="/_qs/static/dist/icons/svg-sprites.svg#btn-close-x"></use> </svg> </button> <div class="video-modal__embed" id="video-modal-player"></div> </div> </div> </div> </div> </div> </div> </div> <script> function glueCookieNotificationBarLoaded (e) { initializeGTM(e) } </script> <script defer src="https://www.thinkwithgoogle.com/components/header-footer/prod/1-1/static/index.js" nonce="TOfp0a6Hfiis1QyZNct32A=="></script> <script defer src="/_qs/static/dist/js/manifest.b28c46a982811543867a.js" nonce="TOfp0a6Hfiis1QyZNct32A=="></script> <script defer src="/_qs/static/dist/js/vendor.40d8ba5ee837121e7c22.js" nonce="TOfp0a6Hfiis1QyZNct32A=="></script> <script defer src="/_qs/static/dist/js/main.c2410fcbb434f756a08e.js" nonce="TOfp0a6Hfiis1QyZNct32A=="></script> <script async src="https://accounts.google.com/gsi/client" nonce="TOfp0a6Hfiis1QyZNct32A=="></script> <svg style="position:absolute;width:0;height:0;visibility:hidden;" role="presentation" focusable="false" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <style> .sprite-symbol-usage {display: none;} .sprite-symbol-usage:target {display: inline;} </style> <symbol viewBox="0 0 16 16" id="article"><g fill-rule="evenodd"><path d="M1 3h10a2 2 0 012 2v10a1 1 0 01-1 1H2a2 2 0 01-2-2V4a1 1 0 011-1z" fill="currentColor"/><rect width="13" height="13" x="2" y="1" fill="#FFF" rx="1"/><rect width="13" height="13" x="3" rx="1.25" fill="currentColor"/><path fill="#FFF" d="M5 2h10v2H5zm0 3h10v2H5zm0 3h5v2H5z"/></g></symbol> <symbol viewBox="0 0 43 30" fill="none" id="youtube-inverted"> <path d="M41.4118 4.6875C40.9765 2.85 39.5365 1.39286 37.6471 0.9375C34.4118 0 21.1765 0 21.6471 0C21.1765 0 7.94118 0 4.70588 0.9375C2.81647 1.39286 1.37647 2.85 0.941177 4.6875C0 8.03571 0 15 0 15C0 15 0 21.9643 0.941177 25.3125C1.37647 27.15 2.81647 28.6071 4.70588 29.0625C7.94118 30 21.1765 30 21.6471 30C21.1765 30 34.4118 30 37.6471 29.0625C39.5365 28.6071 40.9765 27.15 41.4118 25.3125C42.3529 21.9643 42.3529 15 42.3529 15C42.3529 15 42.3529 8.03571 41.4118 4.6875Z" fill="white"/> <path d="M15.8823 21.1767V8.82373L27.3529 15.4753L15.8823 21.1767Z" fill="#202124"/> </symbol> <symbol width="18" height="18" viewBox="0 0 18 18" id="visual-story"> <path d="M13.5 3C14.325 3 15 3.675 15 4.5V13.5C15 14.325 14.325 15 13.5 15V3ZM2.25 15C2.25 15.825 2.925 16.5 3.75 16.5H10.5C11.325 16.5 12 15.825 12 15V3C12 2.175 11.325 1.5 10.5 1.5H3.75C2.925 1.5 2.25 2.175 2.25 3V15ZM16.5 13.5C17.1225 13.5 17.625 12.9975 17.625 12.375V5.625C17.625 5.0025 17.1225 4.5 16.5 4.5V13.5Z"/> </symbol> <symbol viewBox="0 0 12 12" id="collection-recommendation"><path d="M2 3H1v7c0 .55.45 1 1 1h7v-1H2V3Zm8-2H4c-.55 0-1 .45-1 1v6c0 .55.45 1 1 1h6c.55 0 1-.45 1-1V2c0-.55-.45-1-1-1ZM5.5 7.5h-1v-1h1v1Zm0-2h-1v-1h1v1Zm0-2h-1v-1h1v1Zm2 4h-1v-1h1v1Zm0-2h-1v-1h1v1Zm0-2h-1v-1h1v1Zm2 4h-1v-1h1v1Zm0-2h-1v-1h1v1Zm0-2h-1v-1h1v1Z"/></symbol> <symbol viewBox="0 0 13 12" id="leaderboard-recommendation"><path d="M3.5 2h-2v2h2V2ZM11.5 2h-7v2h7V2ZM3.5 5h-2v2h2V5ZM11.5 5h-7v2h7V5ZM3.5 8h-2v2h2V8ZM11.5 8h-7v2h7V8Z"/></symbol> <symbol viewBox="0 0 17 17" id="external-link"><path d="M2.657 2.657A8 8 0 1013.97 13.97 8 8 0 002.657 2.657zm9.082 9.082h-1.211V6.956l-5.211 5.21-.856-.855 5.21-5.212H4.89V4.89h6.85v6.85z" fill-rule="evenodd"/></symbol> <symbol viewBox="0 0 16 16" id="items"><path d="M1.82353 9.23525H3.47059C3.92353 9.23525 4.29412 8.86466 4.29412 8.41172V6.76466C4.29412 6.31172 3.92353 5.94113 3.47059 5.94113H1.82353C1.37059 5.94113 1 6.31172 1 6.76466V8.41172C1 8.86466 1.37059 9.23525 1.82353 9.23525ZM1.82353 13.3529H3.47059C3.92353 13.3529 4.29412 12.9823 4.29412 12.5294V10.8823C4.29412 10.4294 3.92353 10.0588 3.47059 10.0588H1.82353C1.37059 10.0588 1 10.4294 1 10.8823V12.5294C1 12.9823 1.37059 13.3529 1.82353 13.3529ZM1.82353 5.1176H3.47059C3.92353 5.1176 4.29412 4.74702 4.29412 4.29407V2.64702C4.29412 2.19407 3.92353 1.82349 3.47059 1.82349H1.82353C1.37059 1.82349 1 2.19407 1 2.64702V4.29407C1 4.74702 1.37059 5.1176 1.82353 5.1176ZM5.94118 9.23525H14.1765C14.6294 9.23525 15 8.86466 15 8.41172V6.76466C15 6.31172 14.6294 5.94113 14.1765 5.94113H5.94118C5.48824 5.94113 5.11765 6.31172 5.11765 6.76466V8.41172C5.11765 8.86466 5.48824 9.23525 5.94118 9.23525ZM5.94118 13.3529H14.1765C14.6294 13.3529 15 12.9823 15 12.5294V10.8823C15 10.4294 14.6294 10.0588 14.1765 10.0588H5.94118C5.48824 10.0588 5.11765 10.4294 5.11765 10.8823V12.5294C5.11765 12.9823 5.48824 13.3529 5.94118 13.3529ZM5.11765 2.64702V4.29407C5.11765 4.74702 5.48824 5.1176 5.94118 5.1176H14.1765C14.6294 5.1176 15 4.74702 15 4.29407V2.64702C15 2.19407 14.6294 1.82349 14.1765 1.82349H5.94118C5.48824 1.82349 5.11765 2.19407 5.11765 2.64702Z" fill="currentColor"/></symbol> <symbol viewBox="0 0 12 16" id="pin"><path fill-rule="evenodd" d="M6 0c3.313 0 6 2.508 6 5.6C12 9.8 6 16 6 16S0 9.8 0 5.6C0 2.508 2.687 0 6 0zm0 3.368c-1.42 0-2.571 1.132-2.571 2.527C3.429 7.289 4.58 8.42 6 8.42c1.42 0 2.571-1.132 2.571-2.526S7.42 3.368 6 3.368z"/></symbol> <symbol viewBox="0 0 17 17" id="case-study"><path d="M14.5 4h-3V2.5c0-.83-.67-1.5-1.5-1.5H7c-.83 0-1.5.67-1.5 1.5V4h-3C1.67 4 1 4.67 1 5.5v8.25c0 .83.67 1.5 1.5 1.5h12c.83 0 1.5-.67 1.5-1.5V5.5c0-.83-.67-1.5-1.5-1.5zM10 4H7V2.5h3V4z"/></symbol> <symbol viewBox="0 0 15 15" id="collection"><path d="M0 5h15v10H0zm1-2h13v1H1zm1-2h11v1H2z"/></symbol> <symbol viewBox="0 0 15 15" id="data-collection"><path d="M0 5h15v10H0zm1-2h13v1H1zm1-2h11v1H2z"/></symbol> <symbol viewBox="0 0 17 17" id="infographic"><path d="M14.33 1H2.67C1.75 1 1 1.75 1 2.67v11.66c0 .92.75 1.67 1.67 1.67h11.66c.92 0 1.67-.75 1.67-1.67V2.67C16 1.75 15.25 1 14.33 1zM6 12.67H4.33V6.83H6v5.84zm3.33 0H7.67V4.33h1.66v8.34zm3.34 0H11V9.33h1.67v3.34z"/></symbol> <symbol viewBox="0 0 24 24" id="interactive-feature-redirect"><path d="M0 0h24v24H0z" fill="none"/><path d="M11.99 2C6.47 2 2 6.48 2 12s4.47 10 9.99 10C17.52 22 22 17.52 22 12S17.52 2 11.99 2zm4.24 16L12 15.45 7.77 18l1.12-4.81-3.73-3.23 4.92-.42L12 5l1.92 4.53 4.92.42-3.73 3.23L16.23 18z"/></symbol> <symbol viewBox="0 0 17 17" id="interview"><path d="M14.5 1h-12C1.68 1 1 1.68 1 2.5V16l3-3h10.5c.82 0 1.5-.68 1.5-1.5v-9c0-.82-.68-1.5-1.5-1.5zM4 6.25h9v1.5H4v-1.5zM10 10H4V8.5h6V10zm3-4.5H4V4h9v1.5z"/></symbol> <symbol viewBox="0 0 16 16" id="perspective"><path d="M13.1269 1H2.87306C2.06007 1 1.40822 1.7 1.40822 2.55556V13.4444C1.40822 14.3 2.0674 15 2.87306 15H5.80274C5.80274 15 6.65434 15 7.05832 15C7.4623 15 7.91246 15 8.47084 15C9.02922 15 10.1973 15 10.1973 15H13.1269C13.9326 15 14.5918 14.3 14.5918 13.4444V2.55556C14.5918 1.7 13.9326 1 13.1269 1ZM8 3.56667C9.09131 3.56667 9.97753 4.50778 9.97753 5.66667C9.97753 6.82556 9.09131 7.76667 8 7.76667C6.90869 7.76667 6.02247 6.82556 6.02247 5.66667C6.02247 4.50778 6.90869 3.56667 8 3.56667ZM12.3945 11.8889H3.60548V11.1889C3.60548 9.63333 6.53516 8.77778 8 8.77778C9.46484 8.77778 12.3945 9.63333 12.3945 11.1889V11.8889Z" fill="currentColor"/></symbol> <symbol viewBox="0 0 16 16" id="product-information"><path d="M8 1C4.136 1 1 4.136 1 8C1 11.864 4.136 15 8 15C11.864 15 15 11.864 15 8C15 4.136 11.864 1 8 1ZM8 11.5C7.615 11.5 7.3 11.185 7.3 10.8V8C7.3 7.615 7.615 7.3 8 7.3C8.385 7.3 8.7 7.615 8.7 8V10.8C8.7 11.185 8.385 11.5 8 11.5ZM8.7 5.9H7.3V4.5H8.7V5.9Z" fill="currentColor"/></symbol> <symbol viewBox="0 0 17 17" id="report"><path d="M10.5 1h-6C3.68 1 3 1.68 3 2.5v12c0 .82.67 1.5 1.5 1.5h9c.82 0 1.5-.68 1.5-1.5v-9L10.5 1zM12 13H6v-1.5h6V13zm0-3H6V8.5h6V10zM9.75 6.25V2.12l4.13 4.13H9.75z"/></symbol> <symbol viewBox="0 0 16 16" id="tool"><path d="M15.7817 13.0529L9.1233 6.3945c.655-1.6737.2911-3.6748-1.0551-5.021C6.6128-.082 4.4297-.373 2.6832.4637l3.1655 3.1655-2.2194 2.2194L.4638 2.6833c-.8368 1.7464-.5457 3.9295.9096 5.3849 1.3463 1.3462 3.3474 1.71 5.021 1.0551l6.6585 6.6584c.291.291.764.291 1.0187 0l1.71-1.71c.2912-.2548.2912-.7278 0-1.0188z" fill="currentColor" fill-rule="evenodd"/></symbol> <symbol viewBox="0 0 16 16" id="tutorial"> <path d="M12.0055 2.26709C10.5866 2.26709 9.05866 2.55813 8.00363 3.35849C6.94861 2.55813 5.42064 2.26709 4.00182 2.26709C2.94679 2.26709 1.82628 2.42716 0.887676 2.8419C0.356525 3.08201 0 3.5986 0 4.18796V12.3953C0 13.3412 0.887676 14.0397 1.80446 13.8069C2.51751 13.625 3.27421 13.5449 4.00182 13.5449C5.13688 13.5449 6.3447 13.7341 7.31969 14.2143C7.75625 14.4326 8.25102 14.4326 8.6803 14.2143C9.65529 13.7268 10.8631 13.5449 11.9982 13.5449C12.7258 13.5449 13.4825 13.625 14.1955 13.8069C15.1123 14.047 16 13.3485 16 12.3953V4.18796C16 3.5986 15.6435 3.08201 15.1123 2.8419C14.181 2.42716 13.0605 2.26709 12.0055 2.26709ZM14.5521 11.5295C14.5521 11.9879 14.13 12.3226 13.6789 12.2425C13.1332 12.1407 12.5657 12.097 12.0055 12.097C10.7685 12.097 8.9859 12.5699 8.00363 13.1884V4.8137C8.9859 4.19524 10.7685 3.7223 12.0055 3.7223C12.6748 3.7223 13.337 3.78778 13.97 3.92602C14.3047 3.99879 14.5521 4.2971 14.5521 4.63908V11.5295Z" fill="currentColor"/> <path d="M9.4442 7.00386C9.21136 7.00386 9.00036 6.85833 8.9276 6.6255C8.83301 6.34174 8.99308 6.02887 9.27685 5.94155C10.3974 5.57775 11.8453 5.46134 13.1768 5.61413C13.4751 5.65051 13.6934 5.91973 13.657 6.21804C13.6206 6.51636 13.3514 6.73464 13.0531 6.69826C11.8744 6.56002 10.5865 6.66916 9.61155 6.98203C9.55334 6.9893 9.49513 7.00386 9.4442 7.00386Z" fill="currentColor"/> <path d="M9.4442 8.93916C9.21136 8.93916 9.00036 8.79364 8.9276 8.5608C8.83301 8.27704 8.99308 7.96417 9.27685 7.87686C10.3901 7.51306 11.8453 7.39664 13.1768 7.54944C13.4751 7.58582 13.6934 7.85503 13.657 8.15335C13.6206 8.45166 13.3514 8.66994 13.0531 8.63356C11.8744 8.49532 10.5865 8.60446 9.61155 8.91733C9.55334 8.93188 9.49513 8.93916 9.4442 8.93916Z" fill="currentColor"/> <path d="M9.4442 10.8745C9.21136 10.8745 9.00036 10.7289 8.9276 10.4961C8.83301 10.2123 8.99308 9.89947 9.27685 9.81216C10.3901 9.44836 11.8453 9.33194 13.1768 9.48474C13.4751 9.52112 13.6934 9.79033 13.657 10.0886C13.6206 10.387 13.3514 10.598 13.0531 10.5689C11.8744 10.4306 10.5865 10.5398 9.61155 10.8526C9.55334 10.8672 9.49513 10.8745 9.4442 10.8745Z" fill="currentColor"/> </symbol> <symbol viewBox="0 0 10 12" id="video"><g fill="none" fill-rule="evenodd"><path d="M-.6.4h11.2v11.2H-.6z"/><path d="M.8.4v11.2L9.9 6z" fill="currentColor"/></g></symbol> <symbol xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="5.1 3.2 45.5 47.5" id="whatsapp"><defs><linearGradient id="c" x1="83.786" x2="83.786" y1="163.669" y2="3.738" gradientTransform="scale(.99776 1.00225)" gradientUnits="userSpaceOnUse"><stop offset="0%" stop-color="#20B038"/><stop offset="100%" stop-color="#60D66A"/></linearGradient><linearGradient id="d" x1="82.917" x2="82.917" y1="166.251" y2=".581" gradientTransform="scale(.99777 1.00224)" gradientUnits="userSpaceOnUse"><stop offset="0%" stop-color="#F9F9F9"/><stop offset="100%" stop-color="#FFF"/></linearGradient><filter id="b" width="1.15" height="1.149" x="-.078" y="-.072" filterUnits="objectBoundingBox"><feMorphology in="SourceAlpha" operator="dilate" radius="1" result="shadowSpreadOuter1"/><feOffset in="shadowSpreadOuter1" result="shadowOffsetOuter1"/><feGaussianBlur in="shadowOffsetOuter1" result="shadowBlurOuter1" stdDeviation="3"/><feColorMatrix in="shadowBlurOuter1" result="shadowMatrixOuter1" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.07 0"/><feOffset dy="2" in="SourceAlpha" result="shadowOffsetOuter2"/><feGaussianBlur in="shadowOffsetOuter2" result="shadowBlurOuter2" stdDeviation="2"/><feColorMatrix in="shadowBlurOuter2" result="shadowMatrixOuter2" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.19 0"/><feOffset in="SourceAlpha" result="shadowOffsetOuter3"/><feGaussianBlur in="shadowOffsetOuter3" result="shadowBlurOuter3" stdDeviation="2"/><feColorMatrix in="shadowBlurOuter3" result="shadowMatrixOuter3" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.06 0"/><feMerge><feMergeNode in="shadowMatrixOuter1"/><feMergeNode in="shadowMatrixOuter2"/><feMergeNode in="shadowMatrixOuter3"/></feMerge></filter><filter id="f" width="1.108" height="1.116" x="-.054" y="-.058" filterUnits="objectBoundingBox"><feOffset in="SourceAlpha" result="shadowOffsetOuter1"/><feGaussianBlur in="shadowOffsetOuter1" result="shadowBlurOuter1" stdDeviation="1.5"/><feColorMatrix in="shadowBlurOuter1" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.07 0"/></filter><path id="a" d="M.948 166.91l11.677-42.62A82.081 82.081 0 011.64 83.144C1.639 37.762 38.575.87 83.94.87a82.306 82.306 0 0182.307 82.341c-.02 45.382-36.945 82.275-82.307 82.275h-.031a82.243 82.243 0 01-39.332-10.015z"/><path id="e" d="M22.073 3.869C20.53.443 18.916.376 17.443.317 16.26.262 14.876.266 13.499.266a7.557 7.557 0 00-5.482 2.573C6.13 4.899.818 9.87.818 19.989c0 10.118 7.368 19.897 8.398 21.27 1.03 1.373 14.226 22.797 35.121 31.041 17.364 6.85 20.915 5.49 24.676 5.13 3.76-.359 12.166-4.976 13.883-9.778 1.716-4.803 1.712-8.915 1.184-9.775-.53-.86-1.887-1.374-3.947-2.4-2.06-1.026-12.166-6.006-14.052-6.688-1.886-.683-3.256-1.03-4.629 1.03-1.373 2.06-5.308 6.684-6.511 8.058-1.204 1.373-2.4 1.547-4.456.517-2.056-1.03-8.681-3.2-16.534-10.205-6.117-5.454-10.26-12.182-11.444-14.242-1.184-2.06-.127-3.157.903-4.195.924-.923 2.056-2.403 3.086-3.603 1.03-1.2 1.37-2.056 2.056-3.43.687-1.372.344-2.572-.173-3.602-.517-1.03-4.48-11.184-6.306-15.248z"/></defs><g fill="none"><g transform="translate(5.842 4.775) scale(.26303)"><use width="100%" height="100%" fill="#000" filter="url(#b)" xlink:href="#a"/><use width="100%" height="100%" fill="#fff" xlink:href="#a"/></g><path fill="url(#c)" d="M3.81 164.037l11.274-41.16A79.248 79.248 0 014.476 83.172c0-43.803 35.658-79.426 79.453-79.426a79.457 79.457 0 0179.454 79.485c0 43.803-35.662 79.43-79.45 79.43h-.035a79.441 79.441 0 01-37.967-9.665z" transform="translate(5.842 4.775) scale(.26303)"/><path fill="url(#d)" d="M.083 166.623l11.677-42.62A82.081 82.081 0 01.773 82.857C.773 37.475 37.71.582 83.076.582a82.306 82.306 0 0182.306 82.341c-.02 45.382-36.945 82.275-82.306 82.275h-.032a82.243 82.243 0 01-39.332-10.015l-43.63 11.44zm45.65-26.333l2.501 1.48a68.34 68.34 0 0034.818 9.533h.024c37.706 0 68.392-30.681 68.407-68.388a68.404 68.404 0 00-68.38-68.435c-37.733 0-68.42 30.674-68.435 68.38a68.246 68.246 0 0010.457 36.396l1.63 2.585-6.894 25.236z" transform="translate(6.07 4.85) scale(.26303)"/><g transform="translate(16.705 16.58) scale(.26303)"><use width="100%" height="100%" fill="#000" filter="url(#f)" xlink:href="#e"/><use width="100%" height="100%" fill="#fff" xlink:href="#e"/></g></g></symbol> <symbol viewBox="0 0 48 48" id="chevron-left"> <path d="M30.83 14.83l-2.83-2.83-12 12 12 12 2.83-2.83-9.17-9.17z"/> </symbol> </defs> <use id="article-usage" xlink:href="#article" class="sprite-symbol-usage" ></use> <use id="youtube-inverted-usage" xlink:href="#youtube-inverted" class="sprite-symbol-usage" ></use> <use id="visual-story-usage" xlink:href="#visual-story" class="sprite-symbol-usage" ></use> <use id="collection-recommendation-usage" xlink:href="#collection-recommendation" class="sprite-symbol-usage" ></use> <use id="leaderboard-recommendation-usage" xlink:href="#leaderboard-recommendation" class="sprite-symbol-usage" ></use> <use id="external-link-usage" xlink:href="#external-link" class="sprite-symbol-usage" ></use> <use id="items-usage" xlink:href="#items" class="sprite-symbol-usage" ></use> <use id="pin-usage" xlink:href="#pin" class="sprite-symbol-usage" ></use> <use id="case-study-usage" xlink:href="#case-study" class="sprite-symbol-usage" ></use> <use id="collection-usage" xlink:href="#collection" class="sprite-symbol-usage" ></use> <use id="data-collection-usage" xlink:href="#data-collection" class="sprite-symbol-usage" ></use> <use id="infographic-usage" xlink:href="#infographic" class="sprite-symbol-usage" ></use> <use id="interactive-feature-redirect-usage" xlink:href="#interactive-feature-redirect" class="sprite-symbol-usage" ></use> <use id="interview-usage" xlink:href="#interview" class="sprite-symbol-usage" ></use> <use id="perspective-usage" xlink:href="#perspective" class="sprite-symbol-usage" ></use> <use id="product-information-usage" xlink:href="#product-information" class="sprite-symbol-usage" ></use> <use id="report-usage" xlink:href="#report" class="sprite-symbol-usage" ></use> <use id="tool-usage" xlink:href="#tool" class="sprite-symbol-usage" ></use> <use id="tutorial-usage" xlink:href="#tutorial" class="sprite-symbol-usage" ></use> <use id="video-usage" xlink:href="#video" class="sprite-symbol-usage" ></use> <use id="whatsapp-usage" xlink:href="#whatsapp" class="sprite-symbol-usage" ></use> <use id="chevron-left-usage" xlink:href="#chevron-left" class="sprite-symbol-usage" ></use> </svg> <script defer src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" nonce="TOfp0a6Hfiis1QyZNct32A==" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="en-apac" data-glue-cookie-notification-bar-site-id="thinkwithgoogle.com"> </script> </body> </html>

CINXE.COM

Think with Google: Marketing Research & Digital Trends