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<!--------head结束----------><style> img{max-width:650px} </style> <!--------head结束----------> <div id="main"> <!--------内容开始----------> <div class="column"> <div class="column_l"> <div class="det"> <div class="det_title"> <ul> <li class="det_title_name">2020中央空调怎样稳步前行?</li> <!-- <li class="det_title_from">来源:<span>新华社</span></li> --> <li class="det_title_from"> 来源:<span>家电网</span></li> <li class="det_title_time">2020-03-03</li> </ul> </div> <div class="det_title_fenxiang"> <div class="fenxiang"> <!-- JiaThis Button BEGIN --> <div class="jiathis_style_32x32"> <a class="jiathis_button_weixin"></a> <a class="jiathis_button_tsina"></a> <a class="jiathis_button_cqq"></a> <a class="jiathis_button_qzone"></a> <a href="http://www.jiathis.com/share" class="jiathis jiathis_txt jiathis_separator jtico jtico_jiathis" target="_blank"></a> <a class="jiathis_counter_style"></a> </div> <script type="text/javascript" > var jiathis_config={ summary:"", shortUrl:false, hideMore:false } </script> <script type="text/javascript" src="http://v3.jiathis.com/code/jia.js" charset="utf-8"></script> <!-- JiaThis Button END --> </div> <div class="huifu"></div> </div> <div class="mess_text"> <div class="content" id="article"> 面对来势汹汹的新冠疫情,用户居家隔离导致的购买需求减少、工厂复工产能受限、中央空调设备的使用安全等问题全部摆在各企业面前,加之2019年的增速放缓带来的较大销售压力,一时间对中央空调行业的唱衰声音此起彼伏。 <div> </div> <div> 然而,中央空调市场在过去20多年的发展中已经历过核心技术受限、全球金融危机等大风大浪,市场形势在短期动荡后一次次转危为安。同样,产业在线认为本次危机也只是一种短期的阵痛。</div> <div> </div> <div> 为何会有质疑声不断?</div> <div> </div> <div> 自疫情爆发以来,社会各界一直处于谈之色变的敏感状态之中。因中央空调设备是聚集性办公场所的普遍设施,其使用安全性自然受到了格外关注,当前对其质疑声的快速扩散主要源自以下几个因素:</div> <div> </div> <div> 其一:新冠肺炎的影响面之广是本世纪之最。</div> <div> </div> <div> 新冠肺炎因自身的高传染性及爆发于农历新年这一人口流动的激增节点而快速扩散,无论是防控措施力度还是感染人数均远甚于2003年的SARS疫情,所以任何有关疫情的信息都拥有更高的关注度。</div> <div> </div> <div> 其二:政府相关文件导致的恐慌。</div> <div> </div> <div> 自四川眉山市于2月4日出台禁用中央空调的相关文件以来,陆续有其他省市相继出台类似政策。在紧张的气氛当中,因担心潜在风险而采用的各项预防措施极易被误认为是病毒传播的主要途径,进而快速传播。</div> <div> </div> <div> 其三:相关的运维服务没有及时到位。</div> <div> </div> <div> 在以往的日常使用中,对于写字楼等人员密集场所,中央空调配套设备尤其是末端空气设备的清洗维护没有引起足够重视。日常运维仅停留在主机故障及制冷性能层面,风道内部容易藏污纳垢的地方往往被忽略。</div> <div> </div> <div> 其四:用户对中央空调产品的特性了解甚少。</div> <div> </div> <div> 中央空调有多种细分产品,事实上,只有采用全区域回风设计的全空气系统存在较大交叉感染风险;而VRF多联空调系统因每个空间独立送回风的安装形式,设备之间仅通过冷媒管连接,使用较为安全。</div> <div> </div> <div> 因此,如果笼统地禁止使用中央空调,对定期清洗维护、达到使用标准的中央空调系统也停用,同样不利于生产生活的有序开展。</div> <div> </div> <div> 目前,尽管中国制冷学会等行业权威机构已经发布了疫情期间中央空调设备的相关使用建议,但公众的担忧情绪仍需要较长时间排解。</div> <div> </div> <div> 中央空调企业该如何应对?</div> <div> </div> <div> 面对市场的质疑,中央空调企业首先要做的是利用自身渠道优势为产品安全性能发声,在这一特殊时期给予用户更多的信心与支持。</div> <div> </div> <div> 另一方面,是做好需求下降的应对之策。在疫情的影响下,常规的销售模式亟需变革,同时终端的使用需求也在悄然改变,如何应对市场发展变化以抢占先机成为各企业的布局方向。</div> <div> </div> <div> 那么,面对重重困难,中央空调企业应该做好哪些工作以减少疫情带来的不利影响?</div> <div> </div> <div> 一、对已经投入使用的中央空调设备,提供必要的技术支持。</div> <div> </div> <div> 针对存在感染风险的全空气系统等中央空调设备,企业可以针对这次疫情的特殊要求,面向旗下不同的产品拟定清洗维护保养注意事项及使用建议,并根据实际项目情况推荐或提供配套净化设备。</div> <div> </div> <div> 二、对正在设计、尚在洽谈的中央空调订单项目,提供新风配套产品方案。</div> <div> </div> <div> 对规划项目、意向合作中原定的设计方案,可以再次核实方案中对新风净化需求的原有设计,并提出优化建议或提供新版方案以满足日益凸显的洁净需求。</div> <div> </div> <div> 三、可利用网络平台等形式积极宣传中央空调的保养方法及注意事项,用录制视频等方式普及常见中央空调设备的运行方式,并着重讲解中央空调净化功能的运行机理。</div> <div> </div> <div> 四、对于户式中央空调零售市场,可尝试网络营销,在线选户型、挑设备等方式寻求部分订单增长,将售前服务等环节移至线上。</div> <div> </div> <div> 五、借助网络平台开展技能培训。</div> <div> </div> <div> 疫情过后,用户对中央空调设备的清洗维护意识将提高,也对各品牌的售后服务团队提出更高要求。利用无法进行线下销售及维护保养的时期,各企业可通过开展网络培训、线上交流等形式提高经销商及售后服务人员的知识积累、提升其专业性,为后续的服务优化奠定基础。</div> <div> </div> <div> 六、更侧重宣传中央空调的典型案例及净化功效。</div> <div> </div> <div> 各地区经销商可针对当地承接的医院、电子厂房等净化需求极高的项目进行重点宣传,同时可统筹考虑疫情结束后定期开展线下体验活动,推广中央空调带来的舒适健康理念。</div> <div> </div> <div> 为什么一定能渡过难关?</div> <div> </div> <div> 除了以上应对之策,有部分中央空调厂商已经在通过补贴门店租金、放宽打款提货政策等方式来保证经销商的运作。</div> <div> </div> <div> 在生产端,据产业在线了解,从2月10日起中央空调企业已经陆续复工生产,但在外地员工隔离观察、疫情走向不明的基本面下,各厂商的产能恢复较为谨慎,目前主要是生产一些急单。</div> <div> </div> <div> 多数企业一致认为,在疫情结束之前需求市场的锐减是必然的,只有等疫情之后需求复苏,被打断的生产节奏才会逐步恢复。</div> <div> </div> <div> 不过同时也看到,在复工延期、终端活动开展受限、物流及资金周转减慢的困难时期,来自各生产厂家的支持举措有效保障了终端市场各项业务的正常进行,表现出疫情当前行业齐心协力、共度时艰的决心。</div> <div> </div> <div> 大浪淘沙沉者为金,20多年的风雨历程带给中央空调行业的积淀绝不是一次疫情就可以击垮的。疫情给行业带来的不仅仅是一个难关,更让我们看到市场的需求变化对中央空调设备提出的更高要求。</div> <div> </div> <div> 从长远来看,中央空调这个发展日趋成熟的行业并不缺乏净化功能等产品技术,质疑不断在某种程度上恰恰表明产品的革新速度已经走在了公众认知的前面,而针对洁净舒适需求的再次升级也将成为中央空调市场后续发展的机遇和动力。</div></div> </div> <div class="xw_line"> </div> <div class="mess_footnote"> <ul> <li></li> <li></li> </ul> </div> <div class="fenxiang"> <!-- JiaThis Button BEGIN --> <div class="jiathis_style_32x32"> <a class="jiathis_button_weixin"></a> <a class="jiathis_button_tsina"></a> <a class="jiathis_button_cqq"></a> <a class="jiathis_button_qzone"></a> <a href="http://www.jiathis.com/share" class="jiathis jiathis_txt jiathis_separator jtico jtico_jiathis" target="_blank"></a> <a class="jiathis_counter_style"></a> </div> <script type="text/javascript" > var jiathis_config={ summary:"", shortUrl:false, hideMore:false } </script> <script type="text/javascript" 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