YouTube's Impact on the Creator Economy

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essential content on this website about our responsibility efforts </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202063037/https://www.youtube.com/howyoutubeworks/resources/advertiser-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Advertiser resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Find resources and quick guides on Brand Safety for advertisers </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211202063037/https://www.youtube.com/howyoutubeworks/resources/brand-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Brand resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Access brand resources such as our YouTube logo, color palettes, and permissions form </span> </a> </div> </nav> </div> </div> </nav> </div> </div> </div> </header> <main class="ytr-main ytr-youtubes-impact-on-the-creator-economy" id="content"> <section class="yt-eir__section yt-eir-home__hero"> <div class="yt-eir-home__hero-bg" style="background-image: url(https://web.archive.org/web/20211202063037im_/https://lh3.googleusercontent.com/xi4lBDYH1rZzvn0IAI7ADfC_hn11e6Lx7c2RFWNC_AJxvsM9yp1X31M8r-zzKFq01l0vHgeGUL5G6rqfoY7uF7digSuKjB_7k3p0f0oH0l7IbJ9xfep3=s1265);"> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-home__hero-headline-cell yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-2 yt-eir-window-grid__cell--md-span-2 yt-eir-window-grid__cell--lg-offset-1-span-2"> <p class="yt-eir__type-eyebrow yt-eir-home__eyebrow yt-eir-home__eyebrow--green-plumbline lb-margin-bottom-m"> <span> YouTube<br> Impact </span> </p> </div> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-4 yt-eir-window-grid__cell--md-span-4 yt-eir-window-grid__cell--lg-offset-1-span-4"> <h1 class="yt-eir__headline yt-eir__type-headline-1"> From opportunity to impact </h1> </div> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-4 yt-eir-window-grid__cell--md-span-4 yt-eir-window-grid__cell--lg-offset-1-span-3"> <p class="yt-eir-home__description yt-eir-home__description--yellow-plumbline yt-eir__type-body-1 lb-margin-bottom-m"> <span> In 2020, billions of people came to YouTube to share skills, launch businesses, find community, and positively impact their communities. </span> </p> </div> <div class="yt-eir-home__cite-cell yt-eir-home__hero-cite-cell yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-12 yt-eir-window-grid__cell--md-offset-6-span-4 yt-eir-window-grid__cell--lg-offset-6-span-3"> <div class="yt-eir-home__cite yt-eir-home__cite--green-plumbline"> <div class="yt-eir-home__cite-eyebrow yt-eir__type-eyebrow"> Creator </div> <div class="yt-eir-creator-economy__cite-name yt-eir__type-headline-3"> His and Her Money </div> </div> </div> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-4 yt-eir-window-grid__cell--md-span-4 yt-eir-window-grid__cell--lg-offset-1-span-4"> <p class="lb-font-subhead yt-eir-home__subhead">Download Impact Report from Oxford Economics</p> <a href="https://web.archive.org/web/20211202063037/https://kstatic.googleusercontent.com/files/1be553a8d1e1928a22d3cf35c54837bc5d7b145401b4f5379204ebee53a9ef99824efbd02c9aa00a2fa79a1cf3b47b9c7164b5930478aa6f31563c5618a98d51" class="lb-button lb-button--filled lb-margin-right-xs" target="_blank" rel="noreferrer nofollow" aria-label="Executive summary of the Impact Report" download> Executive summary </a> <a href="https://web.archive.org/web/20211202063037/https://kstatic.googleusercontent.com/files/79f17b2976c4c2ea9b12c1b7c1e5d90cee45e6b16c035520b69067fc130bffc74013e2a07b2ce3bc208b3a00e2139f05b88d9f36c00b5db2869b8bbb36f96ad1" class="lb-button lb-button--outline yt-eir-home__hero-cta" target="_blank" rel="noreferrer nofollow" aria-label="Full report of the YouTube Impact" download> Full report </a> </div> </div> </section> <section class="yt-eir__section yt-eir-home__impact-2020"> <div class="yt-eir-home__impact-2020-bg" style="background-image: url(https://web.archive.org/web/20211202063037im_/https://kstatic.googleusercontent.com/files/94d2155bdfdaafc2029f4a53d12f358401a3693b3556a1f0db29b65d5759268e5f92b0454a800661289ddaf28ed415ab6b55d13b7294867bc38d86042dfc50b5);"> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-11 yt-eir-window-grid__cell--md-span-11 yt-eir-window-grid__cell--lg-span-4"> <h2 class="yt-eir__headline yt-eir__type-headline-2"> YouTube Impact 2020 </h2> </div> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-11 yt-eir-window-grid__cell--md-span-11 yt-eir-window-grid__cell--lg-span-11"> <div class="lb-margin-bottom-s lb-carousel yt-eir-home__claims-carousel" lb-auto-init="LBCarousel" lb-options="{'uid': 'impact-2020', 'breakpoints': ['mobile', 'tablet', 'ipad-portrait']}"> <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide"> <div class="lb-tile lb-tile--claims"> <div class="lb-tile__tag yt-eir__type-tag"> Business </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__eyebrow"> Fueling the economy </div> <h3 class="lb-tile__headline yt-eir__type-stat"> $20.5B </h3> </div> <div class="lb-tile__body"> <p class="lb-tile__text yt-eir__type-claim-body"> Total contribution to US GDP in 2020 </p> </div> </div> </div> </div> <div class="lb-carousel__slide"> <div class="lb-tile lb-tile--claims"> <div class="lb-tile__tag yt-eir__type-tag"> Business </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__eyebrow"> Creating employment </div> <h3 class="lb-tile__headline yt-eir__type-stat"> 394K </h3> </div> <div class="lb-tile__body"> <p class="lb-tile__text yt-eir__type-claim-body"> Full-time equivalent jobs added to US in 2020 </p> </div> </div> </div> </div> <div class="lb-carousel__slide"> <div class="lb-tile lb-tile--claims"> <div class="lb-tile__tag yt-eir__type-tag"> Business </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__eyebrow"> Small Businesses </div> <h3 class="lb-tile__headline yt-eir__type-stat"> 80% </h3> </div> <div class="lb-tile__body"> <p class="lb-tile__text yt-eir__type-claim-body"> of SMBs with a YouTube channel agreed that YouTube played a role in helping them to grow their customer base. </p> </div> </div> </div> </div> </div> <div class="lb-carousel__controls"> <button class="lb-carousel-button lb-carousel-button--previous" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'impact-2020', 'previous': true, 'direction': -1}"> <img class="lb-carousel-button__icon" src="https://web.archive.org/web/20211202063037im_/https://fonts.gstatic.com/s/i/googlematerialicons/navigate_before/v10/24px.svg" alt="Previous"> </button> <button class="lb-carousel-button lb-carousel-button--next" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'impact-2020', 'next': true, 'direction': 1}"> <img class="lb-carousel-button__icon" src="https://web.archive.org/web/20211202063037im_/https://fonts.gstatic.com/s/i/googlematerialicons/navigate_next/v10/24px.svg" alt="Next"> </button> <div class="lb-carousel-progress" lb-auto-init="LBCarouselProgress" lb-options="{'uid': 'impact-2020'}"></div> </div> </div> </div> </div> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-7 yt-eir-window-grid__cell--md-span-7 yt-eir-window-grid__cell--lg-span-7"> <p class="yt-eir-home__description yt-eir-home__description yt-eir__type-body-1"> <span> Find out more about our community impact in 2020 </span> </p> <a href="/web/20211202063037/https://www.youtube.com/howyoutubeworks/progress-impact/impact/report/" class="lb-button lb-button--filled lb-margin-top-s" aria-label="Discover more about YouTube Impact"> Discover more </a> </div> </div> </section> <section class="yt-eir-home__us-of-youtube-bg" style="background-image: url(https://web.archive.org/web/20211202063037im_/https://kstatic.googleusercontent.com/files/69c2e83130f50aef473601a7ea8299a1edd3db77f52ddb53940e58ed220ec1ebf60fc8031e95519b103952e551f357bd768cf632abe75c3242e427408c5b44b2);" lb-auto-init="EIRHomeMap"> <div class="yt-eir-home__us-of-youtube"> <h2 class="yt-eir__headline yt-eir__type-headline-2"> United States of YouTube </h2> <p class="yt-eir-home__description yt-eir-home__description yt-eir__type-body-1"> <span> See YouTube’s impact in your state in 2020 and meet the creators who helped make it. </span> </p> <div class="yt-eir-map yt-eir-map--invisible" lb-auto-init="EIRMap" lb-eir-map-options="{ "controls": 0 }"> <div class="eir-map"> <div class="eir-map__container"> <div class="eir-map__copy-wrapper lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-5"> <div class="eir-map__copy-container hidden" aria-hidden="true"> <div class="eir-map__copy-container-inner"> <div class="eir-map__copy eir-map__copy--static"> <h1 class="eir-map__headline yt-eir__type-headline-1"> </h1> <div class="eir-map__state-description"> <p class="eir-map__state-description-copy yt-eir__type-body-1"> </p> </div> </div> <div class="eir-map__copy eir-map__copy--dynamic fade-out hidden"> <h3 class="eir-map__headline yt-eir__type-headline-1"></h3> <div class="eir-map__state-description yt-eir__type-body-1"></div> </div> <div class="eir-map__selector hidden"> <div class="yt-eir__type-eyebrow"> </div> <div class="eir-map__select-wrapper"> <select class="eir-map__selector-select" aria-label="State selector. Choose a state or keep going to learn more."> <option value=""> </option> </select> </div> </div> </div> </div> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-7"> <div class="eir-map__map-container"> <div class="eir-map__map"> <div class="eir-map__state-overlay hidden"></div> <div aria-hidden="true"> <svg class="svgmap" xmlns="http://www.w3.org/2000/svg" transform="" transition="" style="" height="100%" width="100%" viewbox="0 0 1000 600" preserveaspectratio="xMidYMid meet"> <g class="svgmap-state" data-state="HI" data-g-event="home" data-g-action="map" data-g-label="state: hawaii"> <path data-state="HI" d="M233.088 519.31l1.94-3.557 2.263-.323.323.808-2.102 3.072h-2.424zm10.184-3.719l6.143 2.587 2.102-.323 1.617-3.88-.647-3.395-4.203-.485-4.042 1.778-.97 3.718zm30.716 10.023l3.718 5.496 2.425-.323 1.132-.485 1.455 1.293 3.718-.162.97-1.455-2.91-1.778-1.94-3.718-2.102-3.557-5.82 2.91-.646 1.779zm20.207 8.892l1.293-1.94 4.688.97.647-.485 6.143.647-.323 1.293-2.587 1.455-4.365-.323-5.496-1.617zm5.335 5.173l1.94 3.88 3.072-1.132.323-1.617-1.617-2.102-3.718-.323v1.294zm6.952-1.132l2.263-2.91 4.688 2.425 4.365 1.132 4.365 2.748v1.94l-3.557 1.778-4.85.97-2.425-1.455-4.849-6.628zm16.651 15.52l1.617-1.293 3.395 1.617 7.598 3.557 3.395 2.102 1.617 2.425 1.94 4.365 4.042 2.587-.323 1.293-3.88 3.233-4.203 1.455-1.455-.647-3.072 1.778-2.425 3.233-2.263 2.91-1.778-.162-3.557-2.587-.323-4.526.647-2.425-1.617-5.658-2.102-1.778-.162-2.587 2.263-.97 2.102-3.072.485-.97-1.617-1.778-.324-2.102z"/> </g> <g class="svgmap-state" data-state="AK" data-g-event="home" data-g-action="map" data-g-label="state: arkansas"> <path data-state="AK" d="M158.077 453.675l-.323 85.357 1.617.97 3.072.162 1.455-1.132h2.587l.162 2.91 6.951 6.79.485 2.587 3.395-1.94.647-.162.323-3.072 1.455-1.617 1.132-.162 1.94-1.455 3.072 2.102.647 2.91 1.94 1.132 1.132 2.425 3.88 1.778 3.395 5.982 2.748 3.88 2.263 2.748 1.455 3.718 5.011 1.778 5.173 2.102.97 4.365.485 3.072-.97 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eir-js-map-video-player" lb-auto-init="LBPlayer" lb-video-id="video-modal" uid="video-modal"> </div> <div class="lb-js-modal-creator-info"></div> </div> </aside> </div> </div> <a href="/web/20211202063037/https://www.youtube.com/howyoutubeworks/progress-impact/impact/us-of-youtube/" class="lb-button lb-button--filled lb-margin-bottom-s yt-eir-home__map-cta yt-js-eir-home-map-cta"> View state details </a> </div> </section> <section class="yt-eir__section yt-eir-home__creator-economy"> <div class="yt-eir-home__creator-economy-bg" style="background-image: url(https://web.archive.org/web/20211202063037im_/https://lh3.googleusercontent.com/JlVxY1ut0FI1xhMrcMR_ZG8eLdaeOcOWZKQaFBU6v2KgCtsS1A0PVBP7qNUIu9CYzF_kIx8Jz2DIXmZWxXb2PCqlv3R7hWaMja96ujUfljE1ag7fGjI=s1265);"> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-3 yt-eir-window-grid__cell--md-span-5 yt-eir-window-grid__cell--lg-span-5"> <h2 class="yt-eir__headline yt-eir__type-headline-2"> What is the creator economy? </h2> </div> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-3 yt-eir-window-grid__cell--md-span-5 yt-eir-window-grid__cell--lg-offset-1-span-4"> <p class="yt-eir-home__description yt-eir-home__description--yellow-plumbline yt-eir__type-body-1 lb-margin-bottom-m"> <span> It’s a place where passion becomes profession, and it’s fueled by the creative entrepeneurs you’ll find across every corner of YouTube. </span> </p> <a href="/web/20211202063037/https://www.youtube.com/howyoutubeworks/progress-impact/impact/creator-economy/" class="lb-button lb-button--filled"> See how it works </a> </div> <div class="yt-eir-home__cite-cell yt-eir-home__creator-economy-cite-cell yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-12 yt-eir-window-grid__cell--md-offset-7-span-3 yt-eir-window-grid__cell--lg-offset-7-span-3"> <div class="yt-eir-home__cite"> <div class="yt-eir-home__cite-eyebrow yt-eir__type-eyebrow"> Creator </div> <div class="yt-eir-creator-economy__cite-name yt-eir__type-headline-3"> Made With Lau </div> </div> </div> </div> </section> <section class="yt-eir__section yt-eir-home__impact-stories"> <div class="yt-eir-home__impact-stories-bg" style="background-image: url(https://web.archive.org/web/20211202063037im_/https://lh3.googleusercontent.com/Pmdp-D4A1J_mx_4gmM5xUaAmXYiBaU0JPCMs13yLVrC2cPFszju4aonpyig8qrkBYIPT1Pg-lI4R_TEGn9PDhBZO9YjAW4H2xWoVGNAbmyN7a6nQSg=s1265);"> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-3 yt-eir-window-grid__cell--md-span-5 yt-eir-window-grid__cell--lg-span-5"> <h2 class="yt-eir__headline yt-eir__type-headline-2"> Impact stories </h2> <p class="yt-eir-home__description yt-eir-home__description--blue-plumbline yt-eir__type-body-1 lb-margin-bottom-m"> <span> In communities across the U.S., successful small businesses are being built on YouTube. Meet some of the people behind these businesses. </span> </p> <a href="/web/20211202063037/https://www.youtube.com/howyoutubeworks/progress-impact/impact/stories/" class="lb-button lb-button--filled"> Explore stories </a> </div> <div class="yt-eir-home__cite-cell yt-eir-home__impact-stories-cite-cell--one yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-12 yt-eir-window-grid__cell--md-offset-7-span-3 yt-eir-window-grid__cell--lg-offset-7-span-3"> <div class="yt-eir-home__cite yt-eir-home__cite--blue-plumbline"> <div class="yt-eir-home__cite-eyebrow yt-eir__type-eyebrow"> Creator </div> <div class="yt-eir-creator-economy__cite-name yt-eir__type-headline-3"> Mimi G Style </div> </div> </div> <div class="yt-eir-home__cite-cell yt-eir-home__impact-stories-cite-cell--two yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-12 yt-eir-window-grid__cell--md-offset-2-span-3 yt-eir-window-grid__cell--lg-offset-2-span-3"> <div class="yt-eir-home__cite yt-eir-home__cite--green-plumbline"> <div class="yt-eir-home__cite-eyebrow yt-eir__type-eyebrow"> Creator </div> <div class="yt-eir-creator-economy__cite-name yt-eir__type-headline-3"> April Wilkerson </div> </div> </div> </div> </section> <section class="yt-eir__section yt-eir-home__explore-more"> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-12 yt-eir-window-grid__cell--md-span-6 yt-eir-window-grid__cell--lg-span-6"> <h2 class="yt-eir__headline yt-eir__type-headline-2"> More to explore </h2> <p class="yt-eir-home__description yt-eir-home__description--green-plumbline yt-eir__type-body-1 lb-margin-bottom-m"> <span> Our impact is ongoing. Stay up to date with our latest blogs, podcasts, and more. </span> </p> </div> </div> <div class="yt-eir__window yt-eir-window-grid"> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-span-11 yt-eir-window-grid__cell--md-span-11 yt-eir-window-grid__cell--lg-span-11"> <div class="lb-carousel yt-eir-home__stories-carousel" lb-auto-init="LBCarousel" lb-options="{'uid': 'story-cards', 'breakpoints': ['mobile', 'tablet', 'ipad-portrait']}"> <div class="lb-carousel__viewport"> <div class="lb-carousel__track"> <div class="lb-carousel__slide lb-carousel__slide--0"> <div class="lb-tile lb-tile--stories"> <div class="lb-tile__tag"></div> <div class="lb-tile__thumbnail"> <img src="https://web.archive.org/web/20211202063037im_/https://lh3.googleusercontent.com/i2FdY_N2jwro3yNphxzJfLpBdarVlRzF17VbaX9ABo33W6eHfCjEF1pbrEXwMKqEUPamRKvo9QkMFlBjaM9bLSLMMqmcqL-nisTxOK7h6mKpRIhuqFIt" alt="Susan Wojcicki"> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__eyebrow"> A quote from our CEO </div> <h3 class="lb-tile__headline"> Susan Wojcicki </h3> </div> <div class="lb-tile__body"> <p class="lb-tile__text"> It’s incredible to watch the continued growth of the creator economy. Creators across the globe are building businesses that impact the economy's overall success, and it's amazing to see how YouTube's creative ecosystem contributes to the U.S. GDP and helps to create jobs in America. </p> </div> </div> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--1"> <div class="lb-tile lb-tile--stories"> <div class="lb-tile__tag"></div> <div class="lb-tile__thumbnail"> <img src="https://web.archive.org/web/20211202063037im_/https://lh3.googleusercontent.com/mRwlmDp84_NT2R16ykmFa96kcnbC8UbWYhjhDkMGprxgN6lMmv5ZCztKSLfha2BNMQdSNV09R0l633S37Is9XxkGc5EXJc_fqS90h1rT6od58yxk2f-5" alt="The Upload"> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__eyebrow"> New podcast </div> <h3 class="lb-tile__headline"> The Upload: The Rise of the Creator Economy </h3> </div> <div class="lb-tile__body"> <p class="lb-tile__text"> In this new podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers. </p> </div> <div class="lb-tile__footer"> <a href="https://web.archive.org/web/20211202063037/https://www.youtube.com/howyoutubeworks/progress-impact/impact/explore-more/" class="lb-button lb-button--compact" target="_blank" rel="noreferrer nofollow" aria-label="Learn more about the Creator Economy"> Learn more </a> </div> </div> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--2"> <div class="lb-tile lb-tile--stories"> <div class="lb-tile__tag"></div> <div class="lb-tile__thumbnail"> <img src="https://web.archive.org/web/20211202063037im_/https://lh3.googleusercontent.com/rythSkO8hzGYaawdZmc2WqE-eG1MZrB_91M1k-JRaXTt7bO3tF6J3rMkYlNwGASxfA_-YDEIylKiFk3eJsJiaRt1tDbUU50S3OyFJ8PHpfEncXIRv4sr" alt="Randy Lau"> </div> <div class="lb-tile__content"> <div class="lb-tile__header"> <div class="lb-tile__eyebrow"> Blog post </div> <h3 class="lb-tile__headline"> Traditional Chinese dishes, made with love </h3> </div> <div class="lb-tile__body"> <p class="lb-tile__text"> Out of work during the COVID-19 pandemic with a baby on the way, Randy Lau decided to pursue his passion for storytelling and desire to preserve his Chinese heritage by starting a YouTube channel - it’s now a successful family business. </p> </div> <div class="lb-tile__footer"> <a href="https://web.archive.org/web/20211202063037/https://blog.youtube/creator-and-artist-stories/traditional-chinese-dishes-made-love/" class="lb-button lb-button--compact" target="_blank" rel="noreferrer nofollow" aria-label="Read more about Randy Lau"> Read more </a> </div> </div> </div> </div> </div> <div class="lb-carousel__controls"> <button class="lb-carousel-button lb-carousel-button--previous" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'story-cards', 'previous': true, 'direction': -1}"> <img class="lb-carousel-button__icon" 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class="yt-eir-window-grid__cell yt-eir-window-grid__cell--md-span-11 yt-eir-window-grid__cell--lg-span-11"> <h2 class="yt-eir__headline yt-eir__type-headline-1"> Get the Impact Report from Oxford Economics </h2> </div> <div class="yt-eir-window-grid__cell yt-eir-window-grid__cell--sm-offset-1-span-3 yt-eir-window-grid__cell--md-offset-1-span-7 yt-eir-window-grid__cell--lg-offset-1-span-7"> <p class="yt-eir-creator-economy__description yt-eir-creator-economy__description--yellow-plumbline yt-eir__type-body-1"> Learn more from Oxford Economics about the impact YouTube made in 2020 - available for download. </p> <div class="yt-eir-local-footer__actions"> <div class="yt-eir-local-footer__action"> <a class="lb-button lb-button--filled" href="https://web.archive.org/web/20211202063037/https://kstatic.googleusercontent.com/files/1be553a8d1e1928a22d3cf35c54837bc5d7b145401b4f5379204ebee53a9ef99824efbd02c9aa00a2fa79a1cf3b47b9c7164b5930478aa6f31563c5618a98d51" target="_blank" rel="noreferrer nofollow" aria-label="Executive summary of the Impact Report" download> Executive summary </a> </div> <div class="yt-eir-local-footer__action"> <a class="lb-button lb-button--white-bg" href="https://web.archive.org/web/20211202063037/https://kstatic.googleusercontent.com/files/79f17b2976c4c2ea9b12c1b7c1e5d90cee45e6b16c035520b69067fc130bffc74013e2a07b2ce3bc208b3a00e2139f05b88d9f36c00b5db2869b8bbb36f96ad1" target="_blank" rel="noreferrer nofollow" aria-label="Full report of the YouTube Impact" download> Full report </a> </div> </div> <div class="yt-eir__share-wrapper"> <p class="yt-eir__type-body-1"> And please share what you learned. </p> <div class="lb-share lb-share--align-left lb-share--theme-" lb-auto-init="LBShare" lb-options="{'align':'left', 'copiedText': 'Copied'}" aria-expanded="false"> <button class="lb-share__toggle" aria-controls="lb-share-1" aria-label="Share"> <svg class="lb-share__toggle-icon" xmlns="http://www.w3.org/2000/svg" height="24px" viewbox="0 0 24 24" 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