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A new path for Privacy Sandbox on the web
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glue-page glue-spacer-4-top glue-spacer-4-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-2-xl" ></div> <div class="article-author-container glue-grid__col glue-grid__col--span-12 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-8-xl" > <div class="author-blurb"> <div class="author-image"> <picture data-crop="48icon"> <source media="(max-width: 599px)" type="image/webp" width="48" height="48" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a8/21/eaaf7f3740e9a601fcbfd49a637d/anthony-chavez.jpeg=c-s600 1x, https://www.gstatic.com/marketing-cms/assets/images/a8/21/eaaf7f3740e9a601fcbfd49a637d/anthony-chavez.jpeg=c-s600 2x " /> <source media="(max-width: 599px)" width="48" height="48" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a8/21/eaaf7f3740e9a601fcbfd49a637d/anthony-chavez.jpeg=c-s600 " /> <img class="image" data-alt-override="true" alt="" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a8/21/eaaf7f3740e9a601fcbfd49a637d/anthony-chavez.jpeg=c-s600 1x, https://www.gstatic.com/marketing-cms/assets/images/a8/21/eaaf7f3740e9a601fcbfd49a637d/anthony-chavez.jpeg=c-s600 2x " width="48" height="48" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/a8/21/eaaf7f3740e9a601fcbfd49a637d/anthony-chavez.jpeg=c-s600" /> </picture> </div> <div class="author-blurb-container"> <span class="author-name glue-body">Anthony Chavez</span> <span class="author-description glue-caption" ><p>VP, Privacy Sandbox</p></span > </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-2-xl" ></div> </div> </div> </div> </div> <section class="rich-text-body glue-page _aspire-first-episode-we-have-to-have-both-feet-on-the-ground-section glue-spacer-4-top glue-spacer-4-bottom" data-g-template_id="aspire-first-episode-we-have-to-have-both-feet-on-the-ground-section" data-g-template_name="dynamic grid" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg" > <div class="modules-lib__spacer-container _spacer-2-2-2"> <div class="modules-lib__spacer modules-lib__spacer--mobile glue-mod-spacer-2-top" ></div> <div class="modules-lib__spacer modules-lib__spacer--tablet glue-mod-spacer-2-top" ></div> <div class="modules-lib__spacer modules-lib__spacer--desktop glue-mod-spacer-2-top" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg" > <div class="RichTextArticleBody RichTextBody"> <p> We developed the Privacy Sandbox with the goal of finding innovative solutions that meaningfully improve online privacy while preserving an ad-supported internet that supports a vibrant ecosystem of publishers, connects businesses with customers, and offers all of us free access to a wide range of content. </p> <p> Throughout this process, we’ve received feedback from a wide variety of stakeholders, including regulators like the UK’s Competition and Markets Authority (CMA) and Information Commissioner's Office (ICO), publishers, web developers and standards groups, civil society, and participants in the advertising industry. This feedback has helped us craft solutions that aim to support a competitive and thriving marketplace that works for publishers and advertisers, and encourage the adoption of privacy-enhancing technologies. </p> <p> Early testing from ad tech companies, <a href="https://support.google.com/admanager/answer/15189422" target="_blank"> <span class="anchorText"><u>including Google</u></span></a >, has indicated that the Privacy Sandbox APIs have the potential to achieve these outcomes. And we expect that overall performance using Privacy Sandbox APIs will <a href="https://privacysandbox.com/news/learnings-from-privacy-sandbox-testing/" target="_self" > <span class="anchorText"><u>improve</u></span></a > over time as industry adoption increases. At the same time, we recognize this transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising. </p> <p> In light of this, we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We're discussing this new path with regulators, and will engage with the industry as we roll this out. </p> <p> As this moves forward, it remains important for developers to have privacy-preserving alternatives. We'll continue to make the Privacy Sandbox APIs available and invest in them to further improve privacy and utility. We also intend to offer additional privacy controls, so we plan to introduce <a href="https://developers.google.com/privacy-sandbox/protections/ip-protection" target="_blank" > <span class="anchorText"><u>IP Protection</u></span></a > into Chrome's Incognito mode. </p> <p> We’re grateful to all the organizations and individuals who have worked with us over the last four years to develop, test and adopt the Privacy Sandbox. And as we finalize this approach, we’ll continue to consult with the CMA, ICO and other regulators globally. We look forward to continued collaboration with the ecosystem on the next phase of the journey to a more private web. </p> <h2 class="glue-headline glue-headline--headline-2 glue-text-left glue-spacer-6-top glue-spacer-2-bottom" > <b>Read more</b> </h2> <p></p> <ul class="rte2-style-ul"> <li> Read more on the <a href="https://developers.google.com/privacy-sandbox/blog" target="_blank"> <span class="anchorText">Google for Developers Blog</span></a > </li> <li> Find documentation on <a href="https://developers.google.com/privacy-sandbox/private-advertising?hl=en" target="_blank" > <span class="anchorText">Google for Developers</span></a > </li> <li> Read more about the <a href="https://privacysandbox.com/intl/en_us/open-web/#proposals-for-the-web"> <span class="anchorText">proposals and APIs for the Web</span></a > </li> <li> Watch a video and learn more on <a href="https://privacysandbox.com/intl/en_us/learning-hub/"> <span class="anchorText">the Learning Hub</span></a > </li> </ul> 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