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<li id="toc-Washburn-Crosby_Company" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Washburn-Crosby_Company"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Washburn-Crosby Company</span> </div> </a> <ul id="toc-Washburn-Crosby_Company-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Founding_as_General_Mills" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Founding_as_General_Mills"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>Founding as General Mills</span> </div> </a> <ul id="toc-Founding_as_General_Mills-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Engineering_milestones" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Engineering_milestones"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>Engineering milestones</span> </div> </a> <ul id="toc-Engineering_milestones-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Aeronautical_Research_Division_and_Electronics_Division" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Aeronautical_Research_Division_and_Electronics_Division"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>Aeronautical Research Division and Electronics Division</span> </div> </a> <ul id="toc-Aeronautical_Research_Division_and_Electronics_Division-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Merchandising_and_television" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Merchandising_and_television"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.5</span> <span>Merchandising and television</span> </div> </a> <ul id="toc-Merchandising_and_television-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Diversification:_toys_and_restaurants" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Diversification:_toys_and_restaurants"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.6</span> <span>Diversification: toys and restaurants</span> </div> </a> <ul id="toc-Diversification:_toys_and_restaurants-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Recent_history" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Recent_history"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.7</span> <span>Recent history</span> </div> </a> <ul id="toc-Recent_history-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Criticism" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Criticism"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Criticism</span> </div> </a> <button aria-controls="toc-Criticism-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Criticism subsection</span> </button> <ul id="toc-Criticism-sublist" class="vector-toc-list"> <li id="toc-Association_with_"anti-diet"_movement" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Association_with_"anti-diet"_movement"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Association with "anti-diet" movement</span> </div> </a> <ul id="toc-Association_with_"anti-diet"_movement-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Change_to_legal_terms" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Change_to_legal_terms"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Change to legal terms</span> </div> </a> <ul id="toc-Change_to_legal_terms-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Involvement_in_Israeli_settlements" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Involvement_in_Israeli_settlements"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Involvement in Israeli settlements</span> </div> </a> <ul id="toc-Involvement_in_Israeli_settlements-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Brands" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Brands"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Brands</span> </div> </a> <button aria-controls="toc-Brands-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Brands subsection</span> </button> <ul id="toc-Brands-sublist" class="vector-toc-list"> <li id="toc-Breakfast_cereals" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Breakfast_cereals"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Breakfast cereals</span> </div> </a> <ul id="toc-Breakfast_cereals-sublist" class="vector-toc-list"> <li id="toc-Cereal_collaborations" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Cereal_collaborations"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1.1</span> <span>Cereal collaborations</span> </div> </a> <ul id="toc-Cereal_collaborations-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Discontinued_cereals" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Discontinued_cereals"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1.2</span> <span>Discontinued cereals</span> </div> </a> <ul id="toc-Discontinued_cereals-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Baking_goods" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Baking_goods"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>Baking goods</span> </div> </a> <ul id="toc-Baking_goods-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Grain_snacks" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Grain_snacks"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3</span> <span>Grain snacks</span> </div> </a> <ul id="toc-Grain_snacks-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Meal_products" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Meal_products"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.4</span> <span>Meal products</span> </div> </a> <ul id="toc-Meal_products-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Organic_food" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Organic_food"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.5</span> <span>Organic food</span> </div> </a> <ul id="toc-Organic_food-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Other_brands" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Other_brands"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.6</span> <span>Other brands</span> </div> </a> <ul id="toc-Other_brands-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Notes" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Notes"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Notes</span> </div> </a> <ul id="toc-Notes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">General Mills</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 34 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-34" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">34 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%AC%D9%86%D8%B1%D8%A7%D9%84_%D9%85%D9%8A%D9%84%D8%B2" title="جنرال ميلز – Arabic" lang="ar" hreflang="ar" data-title="جنرال ميلز" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%AC%D9%86%D8%B1%D8%A7%D9%84_%D9%85%DB%8C%D9%84%D8%B2" title="جنرال میلز – South Azerbaijani" lang="azb" hreflang="azb" data-title="جنرال میلز" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%94%D0%B6%D0%B5%D0%BD%D0%B5%D1%80%D1%8A%D0%BB_%D0%9C%D0%B8%D0%BB%D1%81" title="Дженеръл Милс – Bulgarian" lang="bg" hreflang="bg" data-title="Дженеръл Милс" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/General_Mills" title="General Mills – Catalan" lang="ca" hreflang="ca" data-title="General Mills" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/General_Mills" title="General Mills – Czech" lang="cs" hreflang="cs" data-title="General Mills" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/General_Mills" title="General Mills – Danish" lang="da" hreflang="da" data-title="General Mills" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/General_Mills" title="General Mills – German" lang="de" hreflang="de" data-title="General Mills" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/General_Mills" title="General Mills – Spanish" lang="es" hreflang="es" data-title="General Mills" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/General_Mills" title="General Mills – Esperanto" lang="eo" hreflang="eo" data-title="General Mills" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/General_Mills" title="General Mills – Basque" lang="eu" hreflang="eu" data-title="General Mills" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%AC%D9%86%D8%B1%D8%A7%D9%84_%D9%85%DB%8C%D9%84%D8%B2" title="جنرال میلز – Persian" lang="fa" hreflang="fa" data-title="جنرال میلز" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/General_Mills" title="General Mills – French" lang="fr" hreflang="fr" data-title="General Mills" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%A0%9C%EB%84%88%EB%9F%B4_%EB%B0%80%EC%8A%A4" title="제너럴 밀스 – Korean" lang="ko" hreflang="ko" data-title="제너럴 밀스" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/General_Mills" title="General Mills – Indonesian" lang="id" hreflang="id" data-title="General Mills" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/General_Mills" title="General Mills – Icelandic" lang="is" hreflang="is" data-title="General Mills" data-language-autonym="Íslenska" data-language-local-name="Icelandic" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/General_Mills" title="General Mills – Italian" lang="it" hreflang="it" data-title="General Mills" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/General_Mills" title="General Mills – Hungarian" lang="hu" hreflang="hu" data-title="General Mills" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/General_Mills" title="General Mills – Malay" lang="ms" hreflang="ms" data-title="General Mills" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/General_Mills" title="General Mills – Dutch" lang="nl" hreflang="nl" data-title="General Mills" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%BC%E3%83%8D%E3%83%A9%E3%83%AB%E3%83%BB%E3%83%9F%E3%83%AB%E3%82%BA" title="ゼネラル・ミルズ – Japanese" lang="ja" hreflang="ja" data-title="ゼネラル・ミルズ" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/General_Mills" title="General Mills – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="General Mills" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/General_Mills" title="General Mills – Polish" lang="pl" hreflang="pl" data-title="General Mills" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/General_Mills" title="General Mills – Portuguese" lang="pt" hreflang="pt" data-title="General Mills" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/General_Mills" title="General Mills – Romanian" lang="ro" hreflang="ro" data-title="General Mills" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/General_Mills" title="General Mills – Russian" lang="ru" hreflang="ru" data-title="General Mills" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sah mw-list-item"><a href="https://sah.wikipedia.org/wiki/General_Mills" title="General Mills – Yakut" lang="sah" hreflang="sah" data-title="General Mills" data-language-autonym="Саха тыла" data-language-local-name="Yakut" class="interlanguage-link-target"><span>Саха тыла</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/General_Mills" title="General Mills – Simple English" lang="en-simple" hreflang="en-simple" data-title="General Mills" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/General_Mills" title="General Mills – Finnish" lang="fi" hreflang="fi" data-title="General Mills" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/General_Mills" title="General Mills – Swedish" lang="sv" hreflang="sv" data-title="General Mills" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/General_Mills" title="General Mills – Turkish" lang="tr" hreflang="tr" data-title="General Mills" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/General_Mills" title="General Mills – Ukrainian" lang="uk" hreflang="uk" data-title="General Mills" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/General_Mills" title="General Mills – Vietnamese" lang="vi" hreflang="vi" data-title="General Mills" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E9%80%9A%E7%94%A8%E7%A3%A8%E5%9D%8A" title="通用磨坊 – Cantonese" lang="yue" hreflang="yue" data-title="通用磨坊" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E9%80%9A%E7%94%A8%E7%A3%A8%E5%9D%8A" title="通用磨坊 – Chinese" lang="zh" 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id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American multinational food corporation</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/General_Mills_(disambiguation)" class="mw-disambig" title="General Mills (disambiguation)">General Mills (disambiguation)</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">General Mills, Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:General_Mills_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/220px-General_Mills_logo.svg.png" decoding="async" width="220" height="128" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/330px-General_Mills_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/440px-General_Mills_logo.svg.png 2x" data-file-width="247" data-file-height="144" /></a></span><div class="infobox-caption">Logo used since December 2017<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>a<span class="cite-bracket">]</span></a></sup></div></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Minneapolis Milling Company (1856–1877)</li><li>Washburn-Crosby Company (1877–1928)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Public_company" title="Public company">Public</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/New_York_Stock_Exchange" title="New York Stock Exchange">NYSE</a>: <a rel="nofollow" class="external text" href="https://www.nyse.com/quote/XNYS:GIS">GIS</a></li><li><a href="/wiki/S%26P_500" title="S&P 500">S&P 500</a> component</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Food_processing" title="Food processing">Food processing</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1856<span class="noprint">; 168 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1856</span>)</span> (as Minneapolis Milling Company)<br />1877<span class="noprint">; 147 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1877</span>)</span> (as Washburn-Crosby Company)<br />1928<span class="noprint">; 96 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1928</span>)</span> (as General Mills) <a href="/wiki/Minneapolis,_Minnesota" class="mw-redirect" title="Minneapolis, Minnesota">Minneapolis, Minnesota</a>, U.S.</td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Robert_Smith_(Illinois_politician)" title="Robert Smith (Illinois politician)">Robert Smith</a></li><li><a href="/wiki/Cadwallader_C._Washburn" title="Cadwallader C. Washburn">Cadwallader C. Washburn</a></li><li><a href="/wiki/John_Crosby_(General_Mills)" title="John Crosby (General Mills)">John Crosby</a></li><li><a href="/wiki/James_Ford_Bell" title="James Ford Bell">James Ford Bell</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Golden_Valley,_Minnesota" title="Golden Valley, Minnesota">Golden Valley, Minnesota</a></div>, <div class="ib-company-country country-name">U.S.</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><a href="/wiki/Jeffrey_Harmening" class="mw-redirect" title="Jeffrey Harmening">Jeffrey Harmening</a> (<a href="/wiki/Chairman" class="mw-redirect" title="Chairman">chairman</a> and <a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a>)</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Cake_mix" class="mw-redirect" title="Cake mix">Baking mixes</a>, <a href="/wiki/Breakfast_cereal" title="Breakfast cereal">breakfast cereals</a>, <a href="/wiki/Yogurt" title="Yogurt">yogurt</a>, refrigerated <a href="/wiki/Dough" title="Dough">dough</a>, <a href="/wiki/Soup" title="Soup">soup</a>, <a href="/wiki/Pizza" title="Pizza">pizza</a>, <a href="/wiki/Snack_food" class="mw-redirect" title="Snack food">snack foods</a>, <a href="/wiki/Ice_cream" title="Ice cream">ice cream</a>, <a href="/wiki/Soy" class="mw-redirect" title="Soy">soy</a> products, <a href="/wiki/Vegetable" title="Vegetable">vegetables</a>, <a href="/wiki/Flour" title="Flour">flour</a>, <a class="mw-selflink-fragment" href="#Breakfast_cereals">other food products</a>,<sup id="cite_ref-General_Mills_2-0" class="reference"><a href="#cite_note-General_Mills-2"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap"><a href="/wiki/United_States_dollar" title="United States dollar">US$</a>19.86 billion</span> (2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$3.432 billion</span> (2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$2.497 billion</span> (2024)</td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Asset" title="Asset">Total assets</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$31.47 billion</span> (2024)</td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Equity_(finance)" title="Equity (finance)">Total equity</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$9.397 billion</span> (2024)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">34,000 (May 2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data"><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a> (50%)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://generalmills.com">generalmills<wbr />.com</a></span></td></tr><tr><td colspan="2" class="infobox-below"><b>Footnotes / references</b><br />Financials as of fiscal year ended May 26, 2024<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=General_Mills&action=edit">[update]</a></sup>.<br />References:<sup id="cite_ref-10-K_3-0" class="reference"><a href="#cite_note-10-K-3"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p><b>General Mills, Inc.</b>, is an American <a href="/wiki/Multinational_corporation" title="Multinational corporation">multinational</a> manufacturer and marketer of branded <a href="/wiki/Ultra-processed_food" title="Ultra-processed food">ultra-processed</a> consumer foods sold through retail stores. Founded on the banks of the <a href="/wiki/Mississippi_River" title="Mississippi River">Mississippi River</a> at <a href="/wiki/Saint_Anthony_Falls" title="Saint Anthony Falls">Saint Anthony Falls</a> in <a href="/wiki/Minneapolis" title="Minneapolis">Minneapolis</a>, the company originally gained fame for being a large <a href="/wiki/Flour_miller" class="mw-redirect" title="Flour miller">flour miller</a>. It is headquartered in <a href="/wiki/Golden_Valley,_Minnesota" title="Golden Valley, Minnesota">Golden Valley, Minnesota</a>, a suburb of <a href="/wiki/Minneapolis" title="Minneapolis">Minneapolis</a>. </p><p>Today, the company markets many well-known North American brands, including Gold Medal flour, <a href="/wiki/Annie%27s_Homegrown" title="Annie's Homegrown">Annie's Homegrown</a>, <a href="/wiki/L%C3%A4rabar" title="Lärabar">Lärabar</a>, Cascadian Farm, <a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a>, <a href="/wiki/Yoplait" title="Yoplait">Yoplait</a>, <a href="/wiki/Nature_Valley" title="Nature Valley">Nature Valley</a>, <a href="/wiki/Totino%27s" title="Totino's">Totino's</a>, <a href="/wiki/Pillsbury_Company" class="mw-redirect" title="Pillsbury Company">Pillsbury</a>, <a href="/wiki/Old_El_Paso" title="Old El Paso">Old El Paso</a>, <a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a>, as well as <a href="/wiki/Breakfast_cereal" title="Breakfast cereal">breakfast cereals</a> under the General Mills name, including <a href="/wiki/Cheerios" title="Cheerios">Cheerios</a>, <a href="/wiki/Wheaties" title="Wheaties">Wheaties</a>, <a href="/wiki/Chex" title="Chex">Chex</a>, <a href="/wiki/Lucky_Charms" title="Lucky Charms">Lucky Charms</a>, <a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a>, <a href="/wiki/Cocoa_Puffs" title="Cocoa Puffs">Cocoa Puffs</a> and Count Chocula and the other <a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">monster cereals</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:The_Leading_Flour-A0327-01.jpeg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/The_Leading_Flour-A0327-01.jpeg/170px-The_Leading_Flour-A0327-01.jpeg" decoding="async" width="170" height="282" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/The_Leading_Flour-A0327-01.jpeg/255px-The_Leading_Flour-A0327-01.jpeg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e6/The_Leading_Flour-A0327-01.jpeg/340px-The_Leading_Flour-A0327-01.jpeg 2x" data-file-width="519" data-file-height="860" /></a><figcaption>Advertisement, late 1880s</figcaption></figure> <div class="mw-heading mw-heading3"><h3 id="Washburn-Crosby_Company">Washburn-Crosby Company</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=2" title="Edit section: Washburn-Crosby Company"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company can trace its history to the <b>Minneapolis Milling Company</b>, incorporated in 1856.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> The company was founded by Illinois Congressman <a href="/wiki/Robert_Smith_(Illinois_politician)" title="Robert Smith (Illinois politician)">Robert Smith</a>, who leased power rights to flour mills operating along the west side of Saint Anthony Falls on the <a href="/wiki/Mississippi_River" title="Mississippi River">Mississippi River</a> in <a href="/wiki/Minneapolis,_Minnesota" class="mw-redirect" title="Minneapolis, Minnesota">Minneapolis, Minnesota</a>. <a href="/wiki/Cadwallader_C._Washburn" title="Cadwallader C. Washburn">Cadwallader C. Washburn</a> acquired the company shortly after its founding and hired his brother <a href="/wiki/William_D._Washburn" title="William D. Washburn">William D. Washburn</a> to assist in the company's development. In 1866 the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However, the company succeeded, and in 1874 he built the even bigger <a href="/wiki/Washburn_%22A%22_Mill" class="mw-redirect" title="Washburn "A" Mill">Washburn "A" Mill</a>. </p><p>In 1877, the mill entered a partnership with <a href="/wiki/John_Crosby_(General_Mills)" title="John Crosby (General Mills)">John Crosby</a> to form the <b>Washburn-Crosby Company</b>, producing <a href="/wiki/Winter_Wheat" class="mw-redirect" title="Winter Wheat">winter wheat</a> flour. That same year Washburn sent <a href="/wiki/William_Hood_Dunwoody" title="William Hood Dunwoody">William Hood Dunwoody</a> to England to open the market for spring wheat.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Dunwoody was successful and became a silent partner. </p><p>In 1878, the "A" mill was destroyed in a flour <a href="/wiki/Dust_explosion" title="Dust explosion">dust explosion</a> along with five nearby buildings, an event known as the <a href="/wiki/Great_Mill_Disaster" title="Great Mill Disaster">Great Mill Disaster</a>. The ensuing fire led to the death of 18 workers.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> Construction of a new mill began immediately. Not only was the new mill safer but it also was able to produce a higher quality flour after the old grinding stones were replaced with automatic steel rollers, the first ever used. </p><p>In 1880, Washburn-Crosby flour brands won gold, silver and bronze medals at the Millers' International Exhibition in <a href="/wiki/Cincinnati" title="Cincinnati">Cincinnati</a>, causing them to launch the Gold Medal flour brand.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>In 1924, the company acquired a failing <a href="/wiki/Minneapolis%E2%80%93Saint_Paul" title="Minneapolis–Saint Paul">Twin Cities</a> radio station, <a href="/wiki/WLAG" title="WLAG">WLAG</a>, renaming it <a href="/wiki/WCCO_(AM)" title="WCCO (AM)">WCCO</a> (from Washburn-Crosby Company). </p> <div class="mw-heading mw-heading3"><h3 id="Founding_as_General_Mills">Founding as General Mills</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=3" title="Edit section: Founding as General Mills"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><b>General Mills</b> itself was created on June 20, 1928,<sup id="cite_ref-historysite_9-0" class="reference"><a href="#cite_note-historysite-9"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> when Washburn-Crosby President <a href="/wiki/James_Ford_Bell" title="James Ford Bell">James Ford Bell</a> merged Washburn-Crosby with three other mills.<sup id="cite_ref-nytobit_10-0" class="reference"><a href="#cite_note-nytobit-10"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist <a href="/w/index.php?title=Frank_Kell&action=edit&redlink=1" class="new" title="Frank Kell (page does not exist)">Frank Kell</a> of <a href="/wiki/Wichita_Falls,_Texas" title="Wichita Falls, Texas">Wichita Falls</a>, <a href="/wiki/Texas" title="Texas">Texas</a>. With the sale, Kell acquired cash plus stock in the corporation.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Washburn_Crosby.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Washburn_Crosby.jpg/220px-Washburn_Crosby.jpg" decoding="async" width="220" height="139" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Washburn_Crosby.jpg/330px-Washburn_Crosby.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Washburn_Crosby.jpg/440px-Washburn_Crosby.jpg 2x" data-file-width="448" data-file-height="284" /></a><figcaption>Postcard image of the Gold Medal Flour factory in <a href="/wiki/Minneapolis,_Minnesota" class="mw-redirect" title="Minneapolis, Minnesota">Minneapolis</a> c. 1900</figcaption></figure> <p>Shares of the new company's stock were first sold on the New York Stock Exchange on November 30, 1928, at $65 per share. The newly merged company paid a <a href="/wiki/Dividend" title="Dividend">dividend</a> in 1928 and has continued the dividend uninterrupted ever since – one of only a few companies to pay a dividend every year since its founding.<sup id="cite_ref-historysite_9-1" class="reference"><a href="#cite_note-historysite-9"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Engineering_milestones">Engineering milestones</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=4" title="Edit section: Engineering milestones"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:2009-0722-GeneralMills-hq.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/65/2009-0722-GeneralMills-hq.jpg/220px-2009-0722-GeneralMills-hq.jpg" decoding="async" width="220" height="155" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/65/2009-0722-GeneralMills-hq.jpg/330px-2009-0722-GeneralMills-hq.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/65/2009-0722-GeneralMills-hq.jpg/440px-2009-0722-GeneralMills-hq.jpg 2x" data-file-width="2826" data-file-height="1986" /></a><figcaption>General Mills's corporate campus in <a href="/wiki/Golden_Valley,_Minnesota" title="Golden Valley, Minnesota">Golden Valley, Minnesota</a></figcaption></figure> <p>In the 1930s, General Mills engineer, Thomas R. James, created the puffing gun, which inflated or distorted cereal pieces into puffed-up shapes. This new technology was used in 1937 to create <a href="/wiki/Kix_(cereal)" title="Kix (cereal)">Kix cereal</a> and in 1941 to create Cheerioats (known today as Cheerios). In 1939, General Mills engineer Helmer Anderson created the Anderson sealer. This new device allowed for bags of flour to be sealed with glue instead of just being tied with a string. In 1956, General Mills created the tear-strip for easily opening packages. </p> <div class="mw-heading mw-heading3"><h3 id="Aeronautical_Research_Division_and_Electronics_Division">Aeronautical Research Division and Electronics Division</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=5" title="Edit section: Aeronautical Research Division and Electronics Division"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1946, General Mills established their Aeronautical Research Division with chief engineer <a href="/wiki/Otto_C._Winzen" title="Otto C. Winzen">Otto C. Winzen</a>. This division developed high altitude balloons in conjunction with the <a href="/wiki/United_States_Navy" title="United States Navy">United States Navy</a> <a href="/wiki/Office_of_Naval_Research" title="Office of Naval Research">Office of Naval Research</a> (ONR), such as the <a href="/wiki/Skyhook_balloon" title="Skyhook balloon">Skyhook balloon</a>.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>In 1956, hundreds of General Mills balloons carrying reconnaissance equipment were launched by the United States government under <a href="/wiki/Project_Genetrix" title="Project Genetrix">Project Genetrix</a> to surveil <a href="/wiki/Eastern_Bloc" title="Eastern Bloc">Eastern bloc</a> countries, in particular their nuclear capabilities.<sup id="cite_ref-:0_13-0" class="reference"><a href="#cite_note-:0-13"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>The aeronautical work of General Mills done around the time of the Second World War was continued by <a href="/wiki/Raven_Industries" title="Raven Industries">Raven Industries</a>.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p><p>The General Mills Electronics division developed the <a href="/wiki/DSV_Alvin" title="DSV Alvin">DSV <i>Alvin</i></a> submersible, which is notable for being used in investigating the wreck of <i><a href="/wiki/Titanic" title="Titanic">Titanic</a></i> among other deep-sea exploration missions.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Merchandising_and_television">Merchandising and television</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=6" title="Edit section: Merchandising and television"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Beginning in 1929, General Mills products contained box top coupons, known as <a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a> coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006. </p><p>General Mills became the sponsor of the popular radio show <i><a href="/wiki/The_Lone_Ranger" class="mw-redirect" title="The Lone Ranger">The Lone Ranger</a></i> in 1941. The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961. </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Mississippi-Minneapolis-20081005.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/23/Mississippi-Minneapolis-20081005.jpg/170px-Mississippi-Minneapolis-20081005.jpg" decoding="async" width="170" height="227" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/23/Mississippi-Minneapolis-20081005.jpg/255px-Mississippi-Minneapolis-20081005.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/23/Mississippi-Minneapolis-20081005.jpg/340px-Mississippi-Minneapolis-20081005.jpg 2x" data-file-width="1200" data-file-height="1600" /></a><figcaption>Former site of General Mills as of 2008<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=General_Mills&action=edit">[update]</a></sup> on the <a href="/wiki/Mississippi_River" title="Mississippi River">Mississippi River</a> at Minneapolis</figcaption></figure> <p>Beginning in 1959, General Mills sponsored the <i><a href="/wiki/The_Rocky_and_Bullwinkle_Show" class="mw-redirect" title="The Rocky and Bullwinkle Show">Rocky and His Friends</a></i> <a href="/wiki/Television_series" class="mw-redirect" title="Television series">television series</a>, later known as <i><a href="/wiki/The_Rocky_and_Bullwinkle_Show" class="mw-redirect" title="The Rocky and Bullwinkle Show">The Bullwinkle Show</a></i>. Until 1968, Rocky and Bullwinkle were featured in a variety of advertisements for General Mills. General Mills was also a sponsor of the Saturday-morning cartoons from the <a href="/wiki/Total_Television" title="Total Television">Total Television</a> productions studio, including <a href="/wiki/Tennessee_Tuxedo" class="mw-redirect" title="Tennessee Tuxedo">Tennessee Tuxedo</a>.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> The company also was a sponsor of the <a href="/wiki/American_Broadcasting_Company" title="American Broadcasting Company">ABC</a> <a href="/wiki/Western_(genre)" title="Western (genre)">western</a> series <i><a href="/wiki/The_Life_and_Legend_of_Wyatt_Earp" title="The Life and Legend of Wyatt Earp">The Life and Legend of Wyatt Earp</a></i>, starring <a href="/wiki/Hugh_O%27Brian" title="Hugh O'Brian">Hugh O'Brian</a>. The company, along with its subsidiary <a href="/wiki/The_Program_Exchange" title="The Program Exchange">The Program Exchange</a>, backed <a href="/wiki/DiC_Entertainment" class="mw-redirect" title="DiC Entertainment">DiC Entertainment</a> in syndicating the <i><a href="/wiki/Dennis_the_Menace_(1986_TV_series)" title="Dennis the Menace (1986 TV series)">Dennis the Menace</a></i> animated series based on the <a href="/wiki/Dennis_the_Menace_(U.S._comics)" title="Dennis the Menace (U.S. comics)">comic strip of the same name</a> created by <a href="/wiki/Hank_Ketcham" title="Hank Ketcham">Hank Ketcham</a> in 1986. From 1997 until May 31, 2004, General Mills sponsored and syndicated the first 82 episodes of the original <i><a href="/wiki/Sailor_Moon_(anime)" class="mw-redirect" title="Sailor Moon (anime)">Sailor Moon</a></i> English dub (the remaining 17 of 82 episodes premiered on <a href="/wiki/Cartoon_Network" title="Cartoon Network">Cartoon Network</a>'s programming block <a href="/wiki/Toonami" title="Toonami">Toonami</a> in 1998). </p> <div class="mw-heading mw-heading3"><h3 id="Diversification:_toys_and_restaurants">Diversification: toys and restaurants</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=7" title="Edit section: Diversification: toys and restaurants"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The first venture General Mills took into the toy industry was in 1965. The company bought <a href="/wiki/Rainbow_Crafts" title="Rainbow Crafts">Rainbow Crafts</a>, which was the manufacturer of <a href="/wiki/Play-Doh" title="Play-Doh">Play-Doh</a>. General Mills's purchase of the company was significant because it brought production costs down and tripled the revenue. </p><p>In 1967, General Mills bought the <a href="/wiki/Kenner_Products" title="Kenner Products">Kenner</a> toy company. </p><p>General Mills came out with their <a href="/wiki/General_Mills_monster-themed_breakfast_cereals" class="mw-redirect" title="General Mills monster-themed breakfast cereals">"monster cereals"</a> in the 1970s. The cereals are now produced and sold seasonally around <a href="/wiki/Halloween" title="Halloween">Halloween</a>.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>In 1970, General Mills acquired a five-unit restaurant company called <a href="/wiki/Red_Lobster_(restaurant)" class="mw-redirect" title="Red Lobster (restaurant)">Red Lobster</a> and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the Red Lobster chain. In 1980, General Mills acquired the California-based <a href="/wiki/Good_Earth_(restaurant_chain)" title="Good Earth (restaurant chain)">Good Earth</a> health food restaurant chain.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> The company eventually converted the restaurants into other chain restaurants they were operating, such as Red Lobster.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> In 1982, General Mills Restaurants founded a new Italian-themed restaurant chain called <a href="/wiki/Olive_Garden" title="Olive Garden">Olive Garden</a>. Another themed restaurant, <a href="/wiki/China_Coast" title="China Coast">China Coast</a>, was added before the entire group was spun off to General Mills shareholders in 1995 as <a href="/wiki/Darden_Restaurants" title="Darden Restaurants">Darden Restaurants</a>. </p><p>During the same decade, General Mills ventured further, starting the General Mills Specialty Retail Group. They acquired two clothing and apparel companies, <a href="/wiki/Talbots" title="Talbots">Talbots</a> and <a href="/wiki/Eddie_Bauer" title="Eddie Bauer">Eddie Bauer</a>. The acquisition was short-lived. Talbots was purchased by a Japanese company, then known as <a href="/wiki/JUSCO" class="mw-redirect" title="JUSCO">JUSCO</a>, and the <a href="/wiki/Spiegel_(catalog)" class="mw-redirect" title="Spiegel (catalog)">Spiegel</a> company purchased Bauer. Spiegel later declared bankruptcy, yet Bauer still remains, albeit in a smaller presence in the United States today. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Gold_medal_flour_factory.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/13/Gold_medal_flour_factory.jpg/220px-Gold_medal_flour_factory.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/13/Gold_medal_flour_factory.jpg/330px-Gold_medal_flour_factory.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/13/Gold_medal_flour_factory.jpg/440px-Gold_medal_flour_factory.jpg 2x" data-file-width="2592" data-file-height="1944" /></a><figcaption>The Washburn "A" Mill, the producer of Gold Medal Flour, now the <a href="/wiki/Minnesota_Historical_Society" title="Minnesota Historical Society">Minnesota Historical Society</a> <a href="/wiki/Mill_City_Museum" title="Mill City Museum">Mill City Museum</a></figcaption></figure> <p>From 1976 to 1985, General Mills went to court as the parent company of <a href="/wiki/Parker_Brothers" title="Parker Brothers">Parker Brothers</a>, which held the rights on the brand name and gaming idea of the board game <i><a href="/wiki/Monopoly_(game)" title="Monopoly (game)">Monopoly</a></i>, claiming that the so-called <a href="/wiki/Anti-Monopoly" title="Anti-Monopoly">Anti-Monopoly</a> game of an economics professor infringed their trademark. The dispute extended up to the <a href="/wiki/U.S._Supreme_Court" class="mw-redirect" title="U.S. Supreme Court">U.S. Supreme Court</a>, which ruled against them, saying that while they have exclusive rights to the game <i>Monopoly</i>, they cannot prevent others from using the word "<a href="/wiki/Monopoly" title="Monopoly">monopoly</a>" in the name of a game. </p><p>In 1985, General Mills's toy division was separated from its parent as Kenner Parker Toys, Inc. There were many potential acquirers of the business but it was floated on the stock exchange with General Mills's shareholders getting equivalent shares in Kenner Parker. This was more tax efficient for General Mills.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Recent_history">Recent history</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=8" title="Edit section: Recent history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1990, a joint venture with <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé S.A.</a> called <a href="/wiki/Cereal_Partners" class="mw-redirect" title="Cereal Partners">Cereal Partners</a> was formed<sup id="cite_ref-cerealpartners_23-0" class="reference"><a href="#cite_note-cerealpartners-23"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> which markets cereals (including many existing General Mills cereal brands) outside the US and Canada under the Nestlé name. </p><p>In 2001, the company purchased <a href="/wiki/Pillsbury_Company" class="mw-redirect" title="Pillsbury Company">Pillsbury</a> (sans <a href="/wiki/Burger_King" title="Burger King">Burger King</a>) from <a href="/wiki/Diageo" title="Diageo">Diageo</a>, although it was officially described as a "merger". </p><p>Since 2004, General Mills has been producing more products targeted to the growing ranks of health-conscious consumers. The company has chosen to switch its entire <a href="/wiki/Breakfast_cereal" title="Breakfast cereal">breakfast cereal</a> line to <a href="/wiki/Whole_grain" title="Whole grain">whole grain</a>. The company also started manufacturing their child-targeted cereals with less sugar.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> General Mills has reduced the level of sugar in all cereals advertised to children to 11 grams per serving.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p><p>In April 2011, General Mills announced that it will switch all 1 million eggs it uses each year to cage-free.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p>General Mills was ranked #181 on the 2012 <a href="/wiki/Fortune_500" title="Fortune 500">Fortune 500</a> list of America's largest corporations,<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> 161 in 2015 and was the third-largest food consumer products company in the United States.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> During June 2012, the company's vice-president for diversity stated that General Mills opposes a Minnesota amendment banning gay marriage, stating that the company values "inclusion".<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The company received positive feedback for its stand which might attract people to its global workforce.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p><p>The company announced in September 2014 that it would acquire organic food producer <a href="/wiki/Annie%27s_Homegrown" title="Annie's Homegrown">Annie's Inc.</a> for a fee of around $820 million, as part of its strategy to expand in the US natural foods market.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> In October 2014, General Mills announced plans to cut 700 to 800 jobs, mostly in U.S., in corporate restructuring planned to be completed by the end of 2015.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:General_Mills_cereal_plant,_Buffalo_NY.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a5/General_Mills_cereal_plant%2C_Buffalo_NY.jpg/220px-General_Mills_cereal_plant%2C_Buffalo_NY.jpg" decoding="async" width="220" height="153" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a5/General_Mills_cereal_plant%2C_Buffalo_NY.jpg/330px-General_Mills_cereal_plant%2C_Buffalo_NY.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a5/General_Mills_cereal_plant%2C_Buffalo_NY.jpg/440px-General_Mills_cereal_plant%2C_Buffalo_NY.jpg 2x" data-file-width="5231" data-file-height="3632" /></a><figcaption>General Mills <a href="/wiki/Cereal" title="Cereal">cereal</a> plant in <a href="/wiki/Buffalo,_NY" class="mw-redirect" title="Buffalo, NY">Buffalo, NY</a></figcaption></figure> <p>In 2015, citing climate change, General Mills promised to reduce its greenhouse gas emissions by 28 percent over 10 years.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> In December 2016, the company announced it would be restructuring, splitting into four business groups based on global region, and cutting as many as 600 jobs.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>In February 2018, the company entered into the pet products industry, paying $8 billion to buy Blue Buffalo Pet Products, Inc.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> As of 2018, the company ranked 182nd on the <a href="/wiki/Fortune_500" title="Fortune 500">Fortune 500</a> list of the largest United States corporations by revenue.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p><p>Having launched its first <a href="/wiki/Regenerative_agriculture" title="Regenerative agriculture">regenerative agriculture</a> pilot program in March 2019, the company has plans to improve <a href="/wiki/Soil_health" title="Soil health">soil health</a> on 1 million acres of farmland by 2030 and has formed a partnership with Regrow Agriculture, a software and <a href="/wiki/Data_analysis" title="Data analysis">data analysis</a> company that uses <a href="/wiki/Satellite_imagery" title="Satellite imagery">satellite imagery</a>, <a href="/wiki/Meteorology" title="Meteorology">weather data</a>, and soil data to measure <a href="/wiki/Carbon_sequestration" title="Carbon sequestration">carbon sequestration</a> in <a href="/wiki/Soil_carbon" title="Soil carbon">soil</a>.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>In February 2020, General Mills was recognized by <a href="/wiki/Carbon_Disclosure_Project" title="Carbon Disclosure Project">CDP</a> as a global leader in corporate sustainability and received a place on the CDP "A List" for both climate change and <a href="/wiki/Water_security" title="Water security">water security</a>.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p><p>On May 15, 2021, General Mills announced that it was acquiring <a href="/wiki/Tyson_Foods" title="Tyson Foods">Tyson Foods</a>'s pet treat business, including True Chews, Nudges and Top Chews, for $1.2 billion.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> The acquisition was completed on July 7, 2021.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>In April 2022, there were increasing news reports and complaints that the company's Lucky Charms cereal was somehow making individuals ill, with the most common complaints being gastrointestinal in nature, such as nausea, vomiting, and diarrhea. The episodes have not yet resulted in a company- or FDA-initiated recall; an FDA spokesperson said they were investigating approximately 100 reports. These reports came as norovirus was circulating in some areas of the U.S. It is relatively rare for cereals, as opposed to other foods, to be contaminated by microbes, because they must be baked, although it is possible if conditions are unsanitary.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p><p>On May 12, 2022, General Mills announced that it was acquiring TNT Crust, a supplier of frozen pizza crusts, from Peak Rock Capital.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>On May 25, 2022, General Mills announced that it was selling its <a href="/wiki/Hamburger_Helper" title="Hamburger Helper">Hamburger Helper</a> and Suddenly Salad businesses to <a href="/wiki/Eagle_Brand" title="Eagle Brand">Eagle Family Foods Group</a> for $610 million. The sale was completed on July 5, 2022.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> </p><p>On November 9, 2023, General Mills acquired a pet supplement business, Fera Pets, Inc.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> </p><p>On September 12, 2024, General Mills announced that it would sell its North American yogurt division to <a href="/wiki/Lactalis" title="Lactalis">Groupe Lactalis</a> and Sodiaal. Lacatlis would buy the US brands while Sodiaal would by the Canadian brands which would be completed by 2025.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Criticism">Criticism</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=9" title="Edit section: Criticism"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Association_with_"anti-diet"_movement"><span id="Association_with_.22anti-diet.22_movement"></span>Association with "anti-diet" movement</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=10" title="Edit section: Association with "anti-diet" movement"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company has been associated with social media campaigns and education of dieticians promoting the "anti-diet" movement. This activity has been connected with helping to promote some of its own foods, which are high in sugar content. <sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Change_to_legal_terms">Change to legal terms</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=11" title="Edit section: Change to legal terms"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In April 2014, the company announced that it had changed its <a href="/wiki/Terms_of_service" title="Terms of service">legal terms</a> on its website to introduce an <a href="/wiki/Arbitration_clause" title="Arbitration clause">arbitration clause</a> requiring all disputes with General Mills to be resolved in <a href="/wiki/Small_claims_court" title="Small claims court">small claims court</a> or <a href="/wiki/Arbitration" title="Arbitration">arbitration</a> and not as a participant in a <a href="/wiki/Class_action" title="Class action">class action</a>.<sup id="cite_ref-strom_51-0" class="reference"><a href="#cite_note-strom-51"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-weiss_52-0" class="reference"><a href="#cite_note-weiss-52"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> The change was made shortly after a judge's March 26, 2014, denial of a motion to dismiss a class action regarding the marketing of the company's Nature Valley brand products.<sup id="cite_ref-weiss_52-1" class="reference"><a href="#cite_note-weiss-52"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> Users would be deemed to accept the terms by interacting with General Mills on its website in various ways, such as downloading coupons, subscribing to newsletters, or participating in <a href="/wiki/Internet_forum" title="Internet forum">Internet forums</a> hosted on the website.<sup id="cite_ref-sherman_53-0" class="reference"><a href="#cite_note-sherman-53"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-strom2_54-0" class="reference"><a href="#cite_note-strom2-54"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> stated that the agreement could be interpreted to additionally construe purchasing General Mills products at a grocery store or liking the company's Facebook page as assent to the terms;<sup id="cite_ref-strom_51-1" class="reference"><a href="#cite_note-strom-51"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> General Mills disclaimed that interpretation, calling it a "mischaracterization".<sup id="cite_ref-strom2_54-1" class="reference"><a href="#cite_note-strom2-54"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-gray_55-0" class="reference"><a href="#cite_note-gray-55"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-foster_56-0" class="reference"><a href="#cite_note-foster-56"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> The change in terms resulted in a massive backlash of protests via consumer groups and social media, and General Mills reverted the terms back to the original content after only a few days.<sup id="cite_ref-murphy_57-0" class="reference"><a href="#cite_note-murphy-57"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Involvement_in_Israeli_settlements">Involvement in Israeli settlements</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=12" title="Edit section: Involvement in Israeli settlements"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/List_of_companies_operating_in_West_Bank_settlements" title="List of companies operating in West Bank settlements">List of companies operating in West Bank settlements</a></div> <p>On 12 February 2020, the <a href="/wiki/United_Nations" title="United Nations">United Nations</a> published a <a href="/wiki/List_of_companies_operating_in_West_Bank_settlements" title="List of companies operating in West Bank settlements">database</a> of companies doing business related in the <a href="/wiki/West_Bank" title="West Bank">West Bank</a>, including <a href="/wiki/East_Jerusalem" title="East Jerusalem">East Jerusalem</a>, as well as in the occupied <a href="/wiki/Golan_Heights" title="Golan Heights">Golan Heights</a>.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> General Mills was listed on the database on account of the activities of its subsidiary General Mills Israel in <a href="/wiki/Israeli_settlement" title="Israeli settlement">Israeli settlements</a> in these occupied territories,<sup id="cite_ref-unlist_ohchr_59-0" class="reference"><a href="#cite_note-unlist_ohchr-59"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> which some have argued is <a href="/wiki/International_law_and_Israeli_settlements" class="mw-redirect" title="International law and Israeli settlements">illegal under international law</a>.<sup id="cite_ref-unsc2334_60-0" class="reference"><a href="#cite_note-unsc2334-60"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Brands">Brands</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=13" title="Edit section: Brands"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Breakfast_cereals">Breakfast cereals</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=14" title="Edit section: Breakfast cereals"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>General Mills's breakfast cereals include: </p> <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 15em;"> <ul><li>Basic 4</li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Boo-Berry</a></li> <li>Cascadian Farm</li> <li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a> and its variants</li> <li><a href="/wiki/Chex" title="Chex">Chex</a> and its variants</li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a></li> <li><a href="/wiki/Cocoa_Puffs" title="Cocoa Puffs">Cocoa Puffs</a></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Count Chocula</a></li> <li><a href="/wiki/Fiber_One" title="Fiber One">Fiber One / Fibre One</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Franken-Berry</a></li> <li><a href="/wiki/French_Toast_Crunch" title="French Toast Crunch">French Toast Crunch</a><sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup></li> <li>Gold Flakes</li> <li>Honey Nut Clusters</li> <li><a href="/wiki/Kix_(cereal)" title="Kix (cereal)">Kix</a></li> <li><a href="/wiki/Lucky_Charms" title="Lucky Charms">Lucky Charms</a></li> <li>Morning Summit<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Oatmeal_Crisp" title="Oatmeal Crisp">Oatmeal Crisp</a></li> <li>Raisin Nut Bran</li> <li><a href="/wiki/Reese%27s_Puffs" title="Reese's Puffs">Reese's Puffs</a></li> <li>Total</li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Wheaties</a></li></ul> </div> <p>Some brands are marketed outside the US and Canada by the <a href="/wiki/Cereal_Partners" class="mw-redirect" title="Cereal Partners">Cereal Partners</a> joint venture using the <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a> brand.<sup id="cite_ref-cerealpartners_23-1" class="reference"><a href="#cite_note-cerealpartners-23"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Cereal_collaborations">Cereal collaborations</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=15" title="Edit section: Cereal collaborations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>General Mills' past and current cereal collaborations include: </p> <table class="wikitable"> <caption> </caption> <tbody><tr> <th>Cereal name </th> <th>Collaboration with </th> <th>Date launched </th></tr> <tr> <td>Hershey Kisses Cereal<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> </td> <td><a href="/wiki/The_Hershey_Company" title="The Hershey Company">Hershey's</a> </td> <td>January 2020 </td></tr> <tr> <td>IHOP Blueberry and Syrup Mini Pancake Cereal<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </td> <td>IHOP </td> <td>December 2022 </td></tr> <tr> <td>Kelce Mix Cereal<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> </td> <td><a href="/wiki/Travis_Kelce" title="Travis Kelce">Travis</a> and <a href="/wiki/Jason_Kelce" title="Jason Kelce">Jason Kelce</a> </td> <td>September 2024 </td></tr></tbody></table> <div class="mw-heading mw-heading4"><h4 id="Discontinued_cereals">Discontinued cereals</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=16" title="Edit section: Discontinued cereals"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>General Mills cereals no longer manufactured include: </p> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col" style="column-width: 22.5em;"> <ul><li>Banana Wackies / Wackies (introduced 1965; discontinued 1968)<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Baron_von_Redberry" class="mw-redirect" title="Baron von Redberry">Baron von Redberry</a> and <a href="/wiki/Sir_Grapefellow" class="mw-redirect" title="Sir Grapefellow">Sir Grapefellow</a> (introduced 1972, discontinued 1975)<sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup></li> <li>Benefit (which contained <a href="/wiki/Psyllium" title="Psyllium">psyllium</a>, an Indian-grown grain used as a laxative and cholesterol-reducer)<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup></li> <li>Body Buddies (introduced 1979; two flavors, Brown Sugar & Honey and Natural Fruit Flavor)<sup id="cite_ref-grub.gunaxin.com_69-0" class="reference"><a href="#cite_note-grub.gunaxin.com-69"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Buc_Wheats_cereal" class="mw-redirect" title="Buc Wheats cereal">Buc Wheats</a><sup id="cite_ref-grub.gunaxin.com_69-1" class="reference"><a href="#cite_note-grub.gunaxin.com-69"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup></li> <li>Buñuelitos ("Sweetened <a href="/wiki/Corn_puffs" class="mw-redirect" title="Corn puffs">corn puffs</a> with cinnamon and a touch of honey... Traditional south of the border flavor made right here in the U.S.A.")<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup></li> <li>Chocolate Flavor Donutz (introduced 1982; discontinued 1984)</li> <li>Circus Fun (introduced 1986; discontinued 1989)<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Clackers_cereal" title="Clackers cereal">Clackers</a> (introduced 1968; discontinued 1973)<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> - graham cracker-flavored</li> <li>Clusters (introduced 1987)<sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup></li> <li>Country Corn Flakes (introduced 1961)<sup id="cite_ref-74" class="reference"><a href="#cite_note-74"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup></li> <li>Crazy Cow - A chocolate corn cereal which resembles cocoa puffs (introduced 1978, discontinued, 1980)<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup></li> <li>Crispy Wheats 'n Raisins (introduced 1980)<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/E.T." class="mw-redirect" title="E.T.">E.T.</a> Cereal (introduced 1984, discontinued 1986)<sup id="cite_ref-urlesque.com_77-0" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Fingos" title="Fingos">Fingos</a> ("The Cereal Made to Eat with Your Fingers")<sup id="cite_ref-urlesque.com_77-1" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li>Frosty O's (introduced 1959; discontinued 1979)<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/General_Mills_monster-themed_breakfast_cereals" class="mw-redirect" title="General Mills monster-themed breakfast cereals">Fruit Brute</a> (introduced 1974; discontinued 1982)<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/General_Mills_monster-themed_breakfast_cereals" class="mw-redirect" title="General Mills monster-themed breakfast cereals">Fruity Yummy Mummy</a><sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup></li> <li>Goodness Pack, an assortment of eight single-serving boxes of different cereals,<sup id="cite_ref-81" class="reference"><a href="#cite_note-81"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> designed to compete with <a href="/wiki/Kellogg%27s" title="Kellogg's">Kellogg's</a> and <a href="/wiki/Post_Cereals" class="mw-redirect" title="Post Cereals">Post Cereals</a> assortments</li> <li>Harmony<sup id="cite_ref-82" class="reference"><a href="#cite_note-82"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup></li> <li>Hi-Pro (introduced 1958; discontinued 1964)</li> <li><a href="/wiki/Hidden_Treasures_(cereal)" title="Hidden Treasures (cereal)">Hidden Treasures</a><sup id="cite_ref-urlesque.com_77-2" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li>Ice Cream Cones (vanilla, chocolate, chocolate chip flavors; introduced 1987, discontinued same year; briefly reintroduced in 2003)<sup id="cite_ref-urlesque.com_77-3" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li>Jets (formerly Sugar Jets; discontinued 1974)</li> <li><a href="/wiki/Jurassic_Park_(franchise)" class="mw-redirect" title="Jurassic Park (franchise)">Jurassic Park</a> Crunch<sup id="cite_ref-buzzfeed.com_83-0" class="reference"><a href="#cite_note-buzzfeed.com-83"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Kaboom_(breakfast_cereal)" title="Kaboom (breakfast cereal)">Kaboom</a> (introduced 1969)</li> <li><a href="/wiki/Cheerios" title="Cheerios">Millenios</a> from Cheerios<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup></li> <li>Mr. Wonderful's Surprise ("Only Cereal with a Creamy Chocolate Filling")<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Monopoly_(game)" title="Monopoly (game)">Monopoly</a> Cereal<sup id="cite_ref-grub.gunaxin.com_69-2" class="reference"><a href="#cite_note-grub.gunaxin.com-69"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup></li> <li>Neopets Islandberry Crunch (based on the <a href="/wiki/Neopets" title="Neopets">Neopets</a> online virtual pet community)<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span class="cite-bracket">[</span>85<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Pac-Man" title="Pac-Man">Pac-Man</a> Cereal<sup id="cite_ref-87" class="reference"><a href="#cite_note-87"><span class="cite-bracket">[</span>86<span class="cite-bracket">]</span></a></sup></li> <li>Peanut Butter Toast Crunch<sup id="cite_ref-88" class="reference"><a href="#cite_note-88"><span class="cite-bracket">[</span>87<span class="cite-bracket">]</span></a></sup></li> <li>Powdered Donutz (introduced 1981; discontinued 1984)<sup id="cite_ref-urlesque.com_77-4" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li>Princess Fairytale Flakes<sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span class="cite-bracket">[</span>88<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Ripple_Crisp" title="Ripple Crisp">Ripple Crisp</a><sup id="cite_ref-buzzfeed.com_83-1" class="reference"><a href="#cite_note-buzzfeed.com-83"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup></li> <li>Rocky Road<sup id="cite_ref-urlesque.com_77-5" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li>S'Mores Grahams / S'Mores Crunch<sup id="cite_ref-urlesque.com_77-6" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Sprinkle_Spangles" title="Sprinkle Spangles">Sprinkle Spangles</a><sup id="cite_ref-urlesque.com_77-7" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li>Star Wars Episode II (based on the 2002 film <i><a href="/wiki/Star_Wars:_Episode_II_%E2%80%93_Attack_of_the_Clones" title="Star Wars: Episode II – Attack of the Clones">Star Wars: Episode II – Attack of the Clones</a></i>)<sup id="cite_ref-90" class="reference"><a href="#cite_note-90"><span class="cite-bracket">[</span>89<span class="cite-bracket">]</span></a></sup></li> <li>Strawberry Shortcake<sup id="cite_ref-urlesque.com_77-8" class="reference"><a href="#cite_note-urlesque.com-77"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup></li> <li>Sugar Jets (introduced 1954)<sup id="cite_ref-91" class="reference"><a href="#cite_note-91"><span class="cite-bracket">[</span>90<span class="cite-bracket">]</span></a></sup></li> <li>Sunrise Organic<sup id="cite_ref-92" class="reference"><a href="#cite_note-92"><span class="cite-bracket">[</span>91<span class="cite-bracket">]</span></a></sup></li> <li><a href="/wiki/Triples_(cereal)" title="Triples (cereal)">Triples</a> (introduced 1991)<sup id="cite_ref-buzzfeed.com_83-2" class="reference"><a href="#cite_note-buzzfeed.com-83"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup></li> <li>Twinkles (introduced 1960; discontinued 1973)<sup id="cite_ref-93" class="reference"><a href="#cite_note-93"><span class="cite-bracket">[</span>92<span class="cite-bracket">]</span></a></sup></li> <li>USA Olympic Crunch (a tie-in with the <a href="/wiki/1998_Winter_Olympics" title="1998 Winter Olympics">1998 Winter Olympics</a> in <a href="/wiki/Nagano,_Nagano" class="mw-redirect" title="Nagano, Nagano">Nagano, Japan</a>)<sup id="cite_ref-94" class="reference"><a href="#cite_note-94"><span class="cite-bracket">[</span>93<span class="cite-bracket">]</span></a></sup></li> <li>Wheat Hearts</li> <li>Wheat Stax (introduced 1966; discontinued 1971) ("Now there's a cereal you can stack")<sup id="cite_ref-95" class="reference"><a href="#cite_note-95"><span class="cite-bracket">[</span>94<span class="cite-bracket">]</span></a></sup></li> <li>Wheaties Dunk-a-Balls<sup id="cite_ref-buzzfeed.com_83-3" class="reference"><a href="#cite_note-buzzfeed.com-83"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup></li></ul> </div> <div class="mw-heading mw-heading3"><h3 id="Baking_goods">Baking goods</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=17" title="Edit section: Baking goods"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company's baking-goods brands include: </p> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col" style="column-width: 15em;"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/Bisquick" title="Bisquick">Bisquick</a> (now a Betty Crocker brand)</li> <li>Gold Medal Flour</li> <li><a href="/wiki/Jus-Rol" title="Jus-Rol">Jus-Rol</a></li> <li>Knack & Back</li> <li>La Salteña</li> <li><a href="/wiki/Pillsbury_Company" class="mw-redirect" title="Pillsbury Company">Pillsbury</a></li> <li>V. Pearl</li></ul> </div> <p>It also produces <a href="/wiki/Fruit_snacks" class="mw-redirect" title="Fruit snacks">fruit snacks</a>, including <a href="/wiki/Fruit_by_the_Foot" title="Fruit by the Foot">Fruit by the Foot</a>, <a href="/wiki/Fruit_Gushers" title="Fruit Gushers">Fruit Gushers</a>, <a href="/wiki/Fruit_Roll-Ups" title="Fruit Roll-Ups">Fruit Roll-Ups</a>, and Fruit Shapes. </p> <div class="mw-heading mw-heading3"><h3 id="Grain_snacks">Grain snacks</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=18" title="Edit section: Grain snacks"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company's grain-snack brands include: </p> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col" style="column-width: 15em;"> <ul><li><a href="/wiki/Bugles_(snack)" title="Bugles (snack)">Bugles</a></li> <li>Cascadian Farms</li> <li><a href="/wiki/Chex_Mix" title="Chex Mix">Chex Mix</a></li> <li><a href="/wiki/Gardetto%27s" title="Gardetto's">Gardetto's</a></li> <li><a href="/wiki/Nature_Valley" title="Nature Valley">Nature Valley</a></li> <li><a href="/wiki/Fiber_One" title="Fiber One">Fiber One / Fibre One bars</a></li></ul> </div> <div class="mw-heading mw-heading3"><h3 id="Meal_products">Meal products</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=19" title="Edit section: Meal products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company's meal products brands include: </p> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col" style="column-width: 15em;"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/William_Underwood_Company" title="William Underwood Company">Diablitos Underwood</a></li> <li><a href="/wiki/Old_El_Paso" title="Old El Paso">Old El Paso</a></li> <li><a href="/wiki/Wanchai_Ferry_(brand)" title="Wanchai Ferry (brand)">Wanchai Ferry</a></li></ul> </div> <div class="mw-heading mw-heading3"><h3 id="Organic_food">Organic food</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=20" title="Edit section: Organic food"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>It also produces <a href="/wiki/Organic_food" title="Organic food">organic foods</a>, via <a href="/wiki/Cascadian_Farm" class="mw-redirect" title="Cascadian Farm">Cascadian Farm</a>, which they took over when they bought Small Planet Foods, and Muir Glen. More recently, as of 2014, it has purchased <a href="/wiki/Annie%27s_Homegrown" title="Annie's Homegrown">Annie's Homegrown</a>. </p> <div class="mw-heading mw-heading3"><h3 id="Other_brands">Other brands</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=21" title="Edit section: Other brands"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Other company brands include Annie's, Blue Buffalo, Frescarini, Latina, <a href="/wiki/Totino%27s" title="Totino's">Totino's</a>, <a href="/wiki/Totino%27s" title="Totino's">Jeno's</a>, <a href="/wiki/Progresso" title="Progresso">Progresso</a>, <a href="/wiki/Colombo_Yogurt" title="Colombo Yogurt">Colombo</a>, <a href="/wiki/L%C3%A4rabar" title="Lärabar">Lärabar</a>, and <a href="/wiki/Yoplait" title="Yoplait">Yoplait</a> (51%). It also produces <a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a> ice cream outside of the U.S. and Canada. General Mills acquired the meat-based brand Epic Provisions in 2016.<sup id="cite_ref-96" class="reference"><a href="#cite_note-96"><span class="cite-bracket">[</span>95<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=22" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239009302">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{clear:left;float:left;margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Foodlogo2.svg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/32px-Foodlogo2.svg.png" decoding="async" width="32" height="23" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/48px-Foodlogo2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/64px-Foodlogo2.svg.png 2x" data-file-width="146" data-file-height="106" /></a></span></span><span class="portalbox-link"><a href="/wiki/Portal:Food" title="Portal:Food">Food portal</a></span></li><li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/28px-Industry5.svg.png" decoding="async" width="28" height="28" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/42px-Industry5.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/56px-Industry5.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies portal</a></span></li></ul> <ul><li><a href="/wiki/List_of_food_companies" title="List of food companies">List of food companies</a></li> <li><a href="/wiki/List_of_Minnesota_companies" title="List of Minnesota companies">List of Minnesota companies</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=23" title="Edit section: Notes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-lower-alpha"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text">The logo's "Big G" symbol has been in use since June 1963.</span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=24" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239543626"><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-General_Mills-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-General_Mills_2-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.generalmills.com/food-we-make/brands">"Our Brands"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Our+Brands&rft_id=https%3A%2F%2Fwww.generalmills.com%2Ffood-we-make%2Fbrands&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-10-K-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-10-K_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/40704/000119312524168943/d764890d10k.htm">"General Mills, Inc. FY 2024 Annual Report (Form 10-K)"</a>. <i>sec.gov</i>. <a href="/wiki/U.S._Securities_and_Exchange_Commission" title="U.S. Securities and Exchange Commission">U.S. Securities and Exchange Commission</a>. June 26, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">June 28,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=sec.gov&rft.atitle=General+Mills%2C+Inc.+FY+2024+Annual+Report+%28Form+10-K%29&rft.date=2024-06-26&rft_id=https%3A%2F%2Fwww.sec.gov%2Fix%3Fdoc%3D%2FArchives%2Fedgar%2Fdata%2F40704%2F000119312524168943%2Fd764890d10k.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.generalmills.com/food-we-make/brands">"Our brands - General Mills"</a>. <i>www.generalmills.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">July 5,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.generalmills.com&rft.atitle=Our+brands+-+General+Mills&rft_id=https%3A%2F%2Fwww.generalmills.com%2Ffood-we-make%2Fbrands&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20180401080101/http://www.millcitymuseum.org/timeline">"Mill City Timeline"</a>. <i>millcitymuseum.org</i>. Archived from <a rel="nofollow" class="external text" href="http://www.millcitymuseum.org/timeline">the original</a> on April 1, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">September 13,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=millcitymuseum.org&rft.atitle=Mill+City+Timeline&rft_id=http%3A%2F%2Fwww.millcitymuseum.org%2Ftimeline&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.angelfire.com/journal/pondlilymill/edgar.html">"The Story of a Grain of Wheat"</a>. <a href="/wiki/Angelfire" title="Angelfire">Angelfire</a>.</span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130731014659/http://www.mnhs.org/library/tips/history_topics/73washburn.html">"Washburn 'A' Mill Explosion"</a>. <i>History Topics</i>. <a href="/wiki/Minnesota_Historical_Society" title="Minnesota Historical Society">Minnesota Historical Society</a>. Archived from <a rel="nofollow" class="external text" href="http://www.mnhs.org/library/tips/history_topics/73washburn.html">the original</a> on July 31, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">May 9,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=History+Topics&rft.atitle=Washburn+%27A%27+Mill+Explosion&rft_id=http%3A%2F%2Fwww.mnhs.org%2Flibrary%2Ftips%2Fhistory_topics%2F73washburn.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGray1954" class="citation book cs1">Gray, James (1954). <i>Business without Boundary: The Story of General Mills</i>. University of Minnesota Press. p. 36. <a href="/wiki/LCCN_(identifier)" class="mw-redirect" title="LCCN (identifier)">LCCN</a> <a rel="nofollow" class="external text" href="https://lccn.loc.gov/54-10286">54-10286</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Business+without+Boundary%3A+The+Story+of+General+Mills&rft.pages=36&rft.pub=University+of+Minnesota+Press&rft.date=1954&rft_id=info%3Alccn%2F54-10286&rft.aulast=Gray&rft.aufirst=James&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-historysite-9"><span class="mw-cite-backlink">^ <a href="#cite_ref-historysite_9-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-historysite_9-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20210726145306/https://history.generalmills.com/the-story.html">"General Mills 150 - Making Food People Love"</a>. <i>GeneralMills.com</i>. Archived from <a rel="nofollow" class="external text" href="https://history.generalmills.com/the-story.html">the original</a> on July 26, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">April 5,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GeneralMills.com&rft.atitle=General+Mills+150+-+Making+Food+People+Love&rft_id=https%3A%2F%2Fhistory.generalmills.com%2Fthe-story.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-nytobit-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-nytobit_10-0">^</a></b></span> <span class="reference-text">Staff report (May 8, 1961). <a rel="nofollow" class="external text" href="http://timesmachine.nytimes.com/timesmachine/1961/05/08/97237691.html?pageNumber=35">James Bell Ford of General Mills; Founder of Concern Is Dead at 81 -- Was Philanthropist</a> <i><a href="/wiki/New_York_Times" class="mw-redirect" title="New York Times">New York Times</a></i></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.tshaonline.org/handbook/online/articles/fke07">"J. W. Williams, "Frank Kell"<span class="cs1-kern-right"></span>"</a>. tshaonline.org<span class="reference-accessdate">. Retrieved <span class="nowrap">April 16,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=J.+W.+Williams%2C+%22Frank+Kell%22&rft.pub=tshaonline.org&rft_id=http%3A%2F%2Fwww.tshaonline.org%2Fhandbook%2Fonline%2Farticles%2Ffke07&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://blog.generalmills.com/2011/08/the-daddy-of-the-balloon-industry/">"The "daddy" of the balloon industry"</a>. <i>Taste of General Mills blog</i>. General Mills<span class="reference-accessdate">. Retrieved <span class="nowrap">December 15,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Taste+of+General+Mills+blog&rft.atitle=The+%22daddy%22+of+the+balloon+industry&rft_id=http%3A%2F%2Fblog.generalmills.com%2F2011%2F08%2Fthe-daddy-of-the-balloon-industry%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-:0-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-:0_13-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBurnett2012" class="citation book cs1">Burnett, Maurice G. (2012). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=7Z_ixgEACAAJ"><i>Hexagon (KH-9) Mapping Camera Program and Evolution</i></a>. United States of America: Center for the Study of National Reconnaissance. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-937219-08-6" title="Special:BookSources/978-1-937219-08-6"><bdi>978-1-937219-08-6</bdi></a>. <q>The program, code name GENETRIX, called for light-weight plastic balloons carrying optical cameras and electronic equipment to be floated across the U.S.S.R. ... capable of remaining above 60,000 feet ... 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General Mills.</span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.alegent.com/body.cfm?id=4794&action=detail&ref=45545">"General Mills to Cut Sugar in Kids' Cereals"</a>. <a href="/wiki/Alegent_Health_System" class="mw-redirect" title="Alegent Health System">Alegent Health System</a>.</span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="http://www.humanesociety.org/news/press_releases/2011/04/general_mills_04202011.html">"General Mills Announces New Cage-Free Egg Commitment"</a> (Press release). Humane Society. April 20, 2011<span class="reference-accessdate">. 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Retrieved <span class="nowrap">July 28,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=USA+TODAY&rft.atitle=Travis+and+Jason+Kelce+team+up+with+General+Mills+to+create+Kelce+Mix+Cereal%3A+Here%27s+what+it+is&rft.aulast=Hauari&rft.aufirst=Gabe&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2Ffood%2F2024%2F07%2F19%2Ftravis-jason-kelce-general-mills-cereal-mix%2F74468753007%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-66"><span class="mw-cite-backlink"><b><a href="#cite_ref-66">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20150527045055/https://www.youtube.com/watch?v=C5VmrlrcfsA"><i>1965 General Mills Banana Wackies cereal TV commercial (15 seconds)</i></a>. March 19, 2013. Archived from <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=C5VmrlrcfsA">the original</a> on May 27, 2015 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1965+General+Mills+Banana+Wackies+cereal+TV+commercial+%2815+seconds%29&rft.date=2013-03-19&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DC5VmrlrcfsA&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-67"><span class="mw-cite-backlink"><b><a href="#cite_ref-67">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20131021054302/http://www.youtube.com/watch?v=gra0xgRK_O8&gl=US&hl=en"><i>1972 Baron Von Redberry cereal w/iron-on patches promotion TV commercial</i></a>. April 8, 2012. Archived from <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=gra0xgRK_O8">the original</a> on October 21, 2013 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1972+Baron+Von+Redberry+cereal+w%2Firon-on+patches+promotion+TV+commercial&rft.date=2012-04-08&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dgra0xgRK_O8&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-68"><span class="mw-cite-backlink"><b><a href="#cite_ref-68">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=1156">"Benefit Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Benefit+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D1156&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-grub.gunaxin.com-69"><span class="mw-cite-backlink">^ <a href="#cite_ref-grub.gunaxin.com_69-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-grub.gunaxin.com_69-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-grub.gunaxin.com_69-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20180823114334/https://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570">"A Tribute to Discontinued Cereals"</a>. <i>Gunaxin Grub</i>. March 5, 2009. Archived from <a rel="nofollow" class="external text" href="http://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570">the original</a> on August 23, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gunaxin+Grub&rft.atitle=A+Tribute+to+Discontinued+Cereals&rft.date=2009-03-05&rft_id=http%3A%2F%2Fgrub.gunaxin.com%2Fa-tribute-to-discontinued-cereals%2F11570&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-70"><span class="mw-cite-backlink"><b><a href="#cite_ref-70">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=1521">"Bunuelitos Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Bunuelitos+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D1521&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-71"><span class="mw-cite-backlink"><b><a href="#cite_ref-71">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=tv2f9pBeCMY"><i>1986 General Mills Circus Fun cereal commercial</i></a>. July 2, 2011. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/tv2f9pBeCMY">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1986+General+Mills+Circus+Fun+cereal+commercial.&rft.date=2011-07-02&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dtv2f9pBeCMY&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-72">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=kAqqvpPUdoo"><i>VINTAGE TV COMMERCIAL - CLACKERS CEREAL - MAN TRYING TO KARATE CHOP A CLACKERS BOX</i></a>. November 30, 2011. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/kAqqvpPUdoo">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=VINTAGE+TV+COMMERCIAL+-+CLACKERS+CEREAL+-+MAN+TRYING+TO+KARATE+CHOP+A+CLACKERS+BOX&rft.date=2011-11-30&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DkAqqvpPUdoo&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-73">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=1162">"Clusters Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Clusters+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D1162&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-74">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=OKSmj2g8shs"><i>Country Corn Flakes Commercial (1963)</i></a>. September 12, 2008. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/OKSmj2g8shs">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Country+Corn+Flakes+Commercial+%281963%29&rft.date=2008-09-12&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DOKSmj2g8shs&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-75">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20121105040518/http://www.youtube.com/watch?v=v5HouTGVmFk&gl=US&hl=en"><i>1978 Crazy Cow Cereal TV commercial</i></a>. November 8, 2011. Archived from <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=v5HouTGVmFk">the original</a> on November 5, 2012 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1978+Crazy+Cow+Cereal+TV+commercial&rft.date=2011-11-08&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dv5HouTGVmFk&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-76"><span class="mw-cite-backlink"><b><a href="#cite_ref-76">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=6O7Lgi1IhNw"><i>1986 General Mills Crispy Wheats 'n Raisins cereal commercial</i></a>. July 2, 2011. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/6O7Lgi1IhNw">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1986+General+Mills+Crispy+Wheats+%27n+Raisins+cereal+commercial.&rft.date=2011-07-02&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6O7Lgi1IhNw&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-urlesque.com-77"><span class="mw-cite-backlink">^ <a href="#cite_ref-urlesque.com_77-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-7"><sup><i><b>h</b></i></sup></a> <a href="#cite_ref-urlesque.com_77-8"><sup><i><b>i</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120302124917/http://www.urlesque.com/2011/03/02/54-vintage-cereals/">"54 Cereals We Loved and Lost - A Tribute"</a>. <i>Urlesque</i>. Archived from <a rel="nofollow" class="external text" href="http://www.urlesque.com/2011/03/02/54-vintage-cereals/">the original</a> on March 2, 2012.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Urlesque&rft.atitle=54+Cereals+We+Loved+and+Lost+-+A+Tribute&rft_id=http%3A%2F%2Fwww.urlesque.com%2F2011%2F03%2F02%2F54-vintage-cereals%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-78"><span class="mw-cite-backlink"><b><a href="#cite_ref-78">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20150529012025/https://www.youtube.com/watch?v=rNnIIqTxjZE"><i>FROSTY O'S CEREAL COMMERCIAL 1966</i></a>. March 15, 2010. Archived from <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=rNnIIqTxjZE">the original</a> on May 29, 2015 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=FROSTY+O%27S+CEREAL+COMMERCIAL+1966&rft.date=2010-03-15&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DrNnIIqTxjZE&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-79"><span class="mw-cite-backlink"><b><a href="#cite_ref-79">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=aR3vQbuqej4"><i>FRUIT BRUTE! The First one!</i></a>. July 19, 2009. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/aR3vQbuqej4">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=FRUIT+BRUTE%21+The+First+one%21&rft.date=2009-07-19&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaR3vQbuqej4&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-80"><span class="mw-cite-backlink"><b><a href="#cite_ref-80">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=rIuZDftRFvg"><i>First Yummy Mummy!</i></a>. May 23, 2009. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/rIuZDftRFvg">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=First+Yummy+Mummy%21&rft.date=2009-05-23&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DrIuZDftRFvg&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-81"><span class="mw-cite-backlink"><b><a href="#cite_ref-81">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=OTg2TQ0C8Wk"><i>1959 General Mills Cereal Commercials Rocky and Bullwinkle 2</i></a>. January 14, 2014. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/OTg2TQ0C8Wk">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1959+General+Mills+Cereal+Commercials+Rocky+and+Bullwinkle+2&rft.date=2014-01-14&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DOTg2TQ0C8Wk&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-82"><span class="mw-cite-backlink"><b><a href="#cite_ref-82">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=182">"Harmony Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Harmony+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D182&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-buzzfeed.com-83"><span class="mw-cite-backlink">^ <a href="#cite_ref-buzzfeed.com_83-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-buzzfeed.com_83-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-buzzfeed.com_83-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-buzzfeed.com_83-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.buzzfeed.com/briangalindo/26-cereals-from-the-90s-you-will-never-eat-again">"26 Cereals From The '90s You'll Never Be Able To Eat Again"</a>. <i>BuzzFeed</i>. May 4, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=BuzzFeed&rft.atitle=26+Cereals+From+The+%2790s+You%27ll+Never+Be+Able+To+Eat+Again&rft.date=2013-05-04&rft_id=https%3A%2F%2Fwww.buzzfeed.com%2Fbriangalindo%2F26-cereals-from-the-90s-you-will-never-eat-again&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-84"><span class="mw-cite-backlink"><b><a href="#cite_ref-84">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=534">"Millenios Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Millenios+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D534&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-85"><span class="mw-cite-backlink"><b><a href="#cite_ref-85">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.syfy.com/syfy-wire/topic/horror">"Horror | SYFY WIRE"</a>. <i>SYFY Official Site</i>. December 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=SYFY+Official+Site&rft.atitle=Horror+%26%23124%3B+SYFY+WIRE&rft.date=2023-12&rft_id=https%3A%2F%2Fwww.syfy.com%2Fsyfy-wire%2Ftopic%2Fhorror&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-86"><span class="mw-cite-backlink"><b><a href="#cite_ref-86">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=698">"Neopets Islandberry Crunch Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Neopets+Islandberry+Crunch+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D698&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-87"><span class="mw-cite-backlink"><b><a href="#cite_ref-87">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=7jQkBiU_2rg"><i>Pac-Man cereal commercial (early 80's)</i></a>. December 14, 2006. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/7jQkBiU_2rg">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Pac-Man+cereal+commercial+%28early+80%27s%29&rft.date=2006-12-14&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D7jQkBiU_2rg&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-88"><span class="mw-cite-backlink"><b><a href="#cite_ref-88">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=276">"Peanut Butter Toast Crunch Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Peanut+Butter+Toast+Crunch+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D276&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-89"><span class="mw-cite-backlink"><b><a href="#cite_ref-89">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=743">"Princess Fairytale Flakes Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Princess+Fairytale+Flakes+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D743&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-90"><span class="mw-cite-backlink"><b><a href="#cite_ref-90">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=345">"Star Wars Episode II Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Star+Wars+Episode+II+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D345&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-91"><span class="mw-cite-backlink"><b><a href="#cite_ref-91">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160118065150/https://www.youtube.com/watch?v=ktSzNtxcDXY"><i>1964 Sugar Jets cereal TV commercial (15 seconds)</i></a>. January 22, 2013. Archived from <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=ktSzNtxcDXY">the original</a> on January 18, 2016 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1964+Sugar+Jets+cereal+TV+commercial+%2815+seconds%29&rft.date=2013-01-22&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DktSzNtxcDXY&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-92"><span class="mw-cite-backlink"><b><a href="#cite_ref-92">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=1277">"Sunrise Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Sunrise+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D1277&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-93"><span class="mw-cite-backlink"><b><a href="#cite_ref-93">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=TAAul-1vQAc"><i>1960's General Mills Twinkles Cereal and Cartoon Commercial</i></a>. May 13, 2013. <a rel="nofollow" class="external text" href="https://ghostarchive.org/varchive/youtube/20211107/TAAul-1vQAc">Archived</a> from the original on November 7, 2021 – via YouTube.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=1960%27s+General+Mills+Twinkles+Cereal+and+Cartoon+Commercial&rft.date=2013-05-13&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DTAAul-1vQAc&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-94"><span class="mw-cite-backlink"><b><a href="#cite_ref-94">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=1214">"USA Olympic Crunch Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=USA+Olympic+Crunch+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D1214&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-95"><span class="mw-cite-backlink"><b><a href="#cite_ref-95">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mrbreakfast.com/cereal_detail.asp?id=1155">"Wheat Stax Cereal | MrBreakfast.com"</a>. <i>www.mrbreakfast.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.mrbreakfast.com&rft.atitle=Wheat+Stax+Cereal+%26%23124%3B+MrBreakfast.com&rft_id=https%3A%2F%2Fwww.mrbreakfast.com%2Fcereal_detail.asp%3Fid%3D1155&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> <li id="cite_note-96"><span class="mw-cite-backlink"><b><a href="#cite_ref-96">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.thestreet.com/story/13415667/1/general-mills-hankering-for-organic-meat-snacks-buys-epic-provisions.html">"General Mills, craving organic meat snacks, buys Epic Provisions"</a>. The Street. January 7, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">March 5,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=General+Mills%2C+craving+organic+meat+snacks%2C+buys+Epic+Provisions&rft.pub=The+Street&rft.date=2016-01-07&rft_id=http%3A%2F%2Fwww.thestreet.com%2Fstory%2F13415667%2F1%2Fgeneral-mills-hankering-for-organic-meat-snacks-buys-epic-provisions.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGeneral+Mills" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=General_Mills&action=edit&section=25" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid 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href="https://commons.wikimedia.org/wiki/Category:General_Mills" class="extiw" title="commons:Category:General Mills">General Mills</a></span>.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://www.generalmills.com">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q629998#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></li> <li>Business data for General Mills: <style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><div class="hlist inline"><ul><li><a rel="nofollow" class="external text" href="https://www.bloomberg.com/quote/GIS:US">Bloomberg</a></li><li><a rel="nofollow" class="external text" href="https://www.google.com/finance/quote/GIS">Google</a></li><li><a rel="nofollow" class="external text" href="https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=GIS">SEC filings</a></li><li><a rel="nofollow" class="external text" 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class="portal-bar noprint metadata noviewer portal-bar-bordered" role="navigation" aria-label="Portals"><span class="portal-bar-header"><a href="/wiki/Wikipedia:Contents/Portals" title="Wikipedia:Contents/Portals">Portals</a>:</span><ul class="portal-bar-content"><li class="portal-bar-item"><span class="nowrap"><span typeof="mw:File"><a href="/wiki/File:Foodlogo2.svg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/21px-Foodlogo2.svg.png" decoding="async" width="21" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/32px-Foodlogo2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/42px-Foodlogo2.svg.png 2x" data-file-width="146" data-file-height="106" /></a></span> </span><a href="/wiki/Portal:Food" title="Portal:Food">Food</a></li><li class="portal-bar-item"><span class="nowrap"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/19px-Industry5.svg.png" decoding="async" width="19" height="19" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/29px-Industry5.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/38px-Industry5.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span> </span><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies</a></li><li class="portal-bar-item"><span class="nowrap"><span class="mw-image-border" typeof="mw:File"><span><img alt="flag" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Flag_of_Minnesota.svg/21px-Flag_of_Minnesota.svg.png" decoding="async" width="21" height="13" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Flag_of_Minnesota.svg/32px-Flag_of_Minnesota.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Flag_of_Minnesota.svg/42px-Flag_of_Minnesota.svg.png 2x" data-file-width="1000" data-file-height="600" /></span></span> </span><a href="/wiki/Portal:Minnesota" title="Portal:Minnesota">Minnesota</a></li><li class="portal-bar-item"><span class="nowrap"><span class="mw-image-border" typeof="mw:File"><span><img alt="flag" src="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/21px-Flag_of_the_United_States.svg.png" decoding="async" width="21" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/32px-Flag_of_the_United_States.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Flag_of_the_United_States.svg/42px-Flag_of_the_United_States.svg.png 2x" data-file-width="1235" data-file-height="650" /></span></span> </span><a href="/wiki/Portal:United_States" title="Portal:United States">United States</a></li></ul></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="General_Mills" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:General_Mills" title="Template:General Mills"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:General_Mills" title="Template talk:General Mills"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:General_Mills" title="Special:EditPage/Template:General Mills"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="General_Mills" style="font-size:114%;margin:0 4em"><a class="mw-selflink selflink">General Mills</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Historical figures</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cadwallader_C._Washburn" title="Cadwallader C. Washburn">Cadwallader C. Washburn</a></li> <li><a href="/wiki/John_Crosby_(General_Mills)" title="John Crosby (General Mills)">John Crosby</a></li> <li><a href="/wiki/Charles_Alfred_Pillsbury" title="Charles Alfred Pillsbury">Charles Alfred Pillsbury</a></li> <li><a href="/wiki/James_Ford_Bell" title="James Ford Bell">James Ford Bell</a></li> <li><a href="/wiki/William_de_la_Barre" title="William de la Barre">William de la Barre</a></li> <li><a href="/wiki/Adelaide_Hawley_Cumming" title="Adelaide Hawley Cumming">Adelaide Hawley Cumming</a></li> <li><a href="/wiki/Marjorie_Husted" title="Marjorie Husted">Marjorie Husted</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="11" style="width:1px;padding:0 0 0 2px"><div><figure class="mw-halign-right" typeof="mw:File"><a href="/wiki/File:General_Mills_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/90px-General_Mills_logo.svg.png" decoding="async" width="90" height="52" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/135px-General_Mills_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/00/General_Mills_logo.svg/180px-General_Mills_logo.svg.png 2x" data-file-width="247" data-file-height="144" /></a><figcaption></figcaption></figure></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Boo-Berry</a></li> <li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a> <ul><li><a href="/wiki/Honey_Nut_Cheerios" title="Honey Nut Cheerios">Honey Nut Cheerios</a></li></ul></li> <li><a href="/wiki/Chex" title="Chex">Chex</a></li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a></li> <li><a href="/wiki/Cocoa_Puffs" title="Cocoa Puffs">Cocoa Puffs</a></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a></li> <li><a href="/wiki/Fiber_One" title="Fiber One">Fiber One (Fibre One)</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Count Chocula</a></li> <li><a href="/wiki/Monster_Cereals" class="mw-redirect" title="Monster Cereals">Franken-Berry</a></li> <li><a href="/wiki/French_Toast_Crunch" title="French Toast Crunch">French Toast Crunch</a></li> <li><a href="/wiki/Golden_Grahams" title="Golden Grahams">Golden Grahams</a></li> <li><a href="/wiki/Kaboom_(breakfast_cereal)" title="Kaboom (breakfast cereal)">Kaboom</a></li> <li><a href="/wiki/Kix_(cereal)" title="Kix (cereal)">Kix</a></li> <li><a href="/wiki/Lucky_Charms" title="Lucky Charms">Lucky Charms</a></li> <li><a href="/wiki/Nesquik_(cereal)" title="Nesquik (cereal)">Nesquik</a></li> <li><a href="/wiki/Oatmeal_Crisp" title="Oatmeal Crisp">Oatmeal Crisp</a></li> <li><a href="/wiki/Reese%27s_Puffs" title="Reese's Puffs">Reese's Puffs</a></li> <li><a href="/wiki/Total_(breakfast_cereal)" class="mw-redirect" title="Total (breakfast cereal)">Total</a></li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Wheaties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/Old_El_Paso" title="Old El Paso">Old El Paso</a></li> <li><a href="/wiki/Progresso" title="Progresso">Progresso</a></li> <li><a href="/wiki/Totino%27s" title="Totino's">Totino's</a></li> <li><a href="/wiki/Wanchai_Ferry_(brand)" title="Wanchai Ferry (brand)">Wanchai Ferry</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Pillsbury</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Jus-Rol" title="Jus-Rol">Jus-Rol</a></li> <li><a href="/wiki/Pillsbury_(brand)" title="Pillsbury (brand)">Pillsbury</a></li> <li><a href="/wiki/Toaster_Strudel" title="Toaster Strudel">Toaster Strudel</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Snacks</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bugles_(snack)" title="Bugles (snack)">Bugles</a></li> <li><a href="/wiki/Chex_Mix" title="Chex Mix">Chex Mix</a></li> <li><a href="/wiki/Dunkaroos" title="Dunkaroos">Dunkaroos</a></li> <li><a href="/wiki/Fruit_by_the_Foot" title="Fruit by the Foot">Fruit by the Foot</a></li> <li><a href="/wiki/Fruit_Gushers" title="Fruit Gushers">Fruit Gushers</a></li> <li><a href="/wiki/Fruit_Roll-Ups" title="Fruit Roll-Ups">Fruit Roll-Ups</a></li> <li><a href="/wiki/Gardetto%27s" title="Gardetto's">Gardetto's</a></li> <li><a href="/wiki/Nature_Valley" title="Nature Valley">Nature Valley</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Go-Gurt" title="Go-Gurt">Go-Gurt</a></li> <li><a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a></li> <li><a href="/wiki/Libert%C3%A9_Inc." title="Liberté Inc.">Liberté</a></li> <li><a href="/wiki/Yoplait" title="Yoplait">Yoplait</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baking</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker" title="Betty Crocker">Betty Crocker</a></li> <li><a href="/wiki/Bisquick" title="Bisquick">Bisquick</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Natural & organic</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Annie%27s_Homegrown" title="Annie's Homegrown">Annie's Homegrown</a></li> <li><a href="/wiki/Cascadian_Farms" class="mw-redirect" title="Cascadian Farms">Cascadian Farms</a></li> <li><a href="/wiki/L%C3%A4rabar" title="Lärabar">Lärabar</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Colombo_Yogurt" title="Colombo Yogurt">Colombo Yogurt</a></li> <li><a href="/wiki/Hamburger_Helper" title="Hamburger Helper">Hamburger Helper</a></li> <li><a href="/wiki/Pet,_Inc." title="Pet, Inc.">Pet, Inc.</a></li> <li><a href="/wiki/Squeezit" title="Squeezit">Squeezit</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Betty_Crocker_Kitchens" title="Betty Crocker Kitchens">Betty Crocker Kitchens</a></li> <li><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a></li> <li><i><a href="/wiki/The_General_Mills_Radio_Adventure_Theater" title="The General Mills Radio Adventure Theater">The General Mills Radio Adventure Theater</a></i></li> <li><a href="/wiki/Mill_City_Museum" title="Mill City Museum">Mill City Museum</a> <ul><li><a href="/wiki/Great_Mill_Disaster" title="Great Mill Disaster">Great Mill Disaster</a></li></ul></li> <li><a href="/wiki/Pillsbury_Bake-Off" title="Pillsbury Bake-Off">Pillsbury Bake-Off</a></li> <li><a href="/wiki/Pillsbury_Doughboy" title="Pillsbury Doughboy">Pillsbury Doughboy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Key innovations</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/DSV_Alvin" title="DSV Alvin">DSV Alvin</a></li> <li><a href="/wiki/Hazard_analysis_and_critical_control_points" title="Hazard analysis and critical control points">Hazard analysis and critical control points</a></li> <li><a href="/wiki/Project_Strato-Lab" title="Project Strato-Lab">Project Strato-Lab</a></li> <li><a href="/wiki/Skyhook_balloon" title="Skyhook balloon">Skyhook balloon</a></li> <li><a href="/wiki/Space_food" title="Space food">Space food</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><span class="nowrap"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Foodlogo2.svg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/16px-Foodlogo2.svg.png" decoding="async" width="16" height="12" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/24px-Foodlogo2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Foodlogo2.svg/32px-Foodlogo2.svg.png 2x" data-file-width="146" data-file-height="106" /></a></span> </span><a href="/wiki/Portal:Food" title="Portal:Food">Food portal</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Minnesota-based_corporations" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Minnesota_Corporations" title="Template:Minnesota Corporations"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Minnesota_Corporations" title="Template talk:Minnesota Corporations"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Minnesota_Corporations" title="Special:EditPage/Template:Minnesota Corporations"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Minnesota-based_corporations" style="font-size:114%;margin:0 4em"><a href="/wiki/List_of_Minnesota_companies" title="List of Minnesota companies">Minnesota-based corporations</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Fortune_500" title="Fortune 500">Fortune 500</a> corporations (by revenue)</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/UnitedHealth_Group" title="UnitedHealth Group">UnitedHealth Group</a></li> <li><a href="/wiki/Target_Corporation" title="Target Corporation">Target</a></li> <li><a href="/wiki/Best_Buy" title="Best Buy">Best Buy</a></li> <li><a href="/wiki/CHS_Inc." title="CHS Inc.">CHS</a></li> <li><a href="/wiki/3M" title="3M">3M</a></li> <li><a href="/wiki/U.S._Bancorp" title="U.S. Bancorp">U.S. Bancorp</a></li> <li><a href="/wiki/SuperValu_(United_States)" title="SuperValu (United States)">SuperValu</a></li> <li><a href="/wiki/Lunds_%26_Byerlys" title="Lunds & Byerlys">Lunds & Byerlys</a></li> <li><a class="mw-selflink selflink">General Mills</a></li> <li><a href="/wiki/Land_O%27Lakes" title="Land O'Lakes">Land O'Lakes</a></li> <li><a href="/wiki/Ecolab" title="Ecolab">Ecolab</a></li> <li><a href="/wiki/C._H._Robinson" class="mw-redirect" title="C. H. Robinson">C. H. Robinson</a></li> <li><a href="/wiki/Ameriprise_Financial" title="Ameriprise Financial">Ameriprise Financial</a></li> <li><a href="/wiki/Xcel_Energy" title="Xcel Energy">Xcel Energy</a></li> <li><a href="/wiki/Hormel" class="mw-redirect" title="Hormel">Hormel</a></li> <li><a href="/wiki/Thrivent_Financial" class="mw-redirect" title="Thrivent Financial">Thrivent Financial</a></li> <li><a href="/wiki/Patterson_Companies" title="Patterson Companies">Patterson Companies</a></li> <li><a href="/wiki/Polaris_Industries" class="mw-redirect" title="Polaris Industries">Polaris Industries</a></li> <li><a href="/wiki/Dairy_Queen" title="Dairy Queen">Dairy Queen</a></li> <li><a href="/wiki/City_Pages" title="City Pages">City Pages</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Fortune_1000" title="Fortune 1000">Fortune 1000</a> corporations (by revenue)</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Toro_(company)" class="mw-redirect" title="Toro (company)">Toro</a></li> <li><a href="/wiki/Donaldson_Company" title="Donaldson Company">Donaldson</a></li> <li><a href="/wiki/H.B._Fuller" title="H.B. Fuller">H.B. Fuller</a></li> <li><a href="/wiki/Federated_Mutual_Insurance_Company" title="Federated Mutual Insurance Company">Federated Mutual Insurance Company</a></li> <li><a href="/wiki/Deluxe_Corporation" title="Deluxe Corporation">Deluxe</a></li> <li><a href="/wiki/HOM_Furniture" title="HOM Furniture">HOM Furniture</a></li> <li><a href="/wiki/Kowalski%27s_Markets" title="Kowalski's Markets">Kowalski's Markets</a></li> <li><a href="/wiki/Cub_(supermarket)" title="Cub (supermarket)">Cub</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other public companies (alphabetically)</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Dayforce" title="Dayforce">Dayforce</a></li> <li><a href="/wiki/MTS_Systems_Corporation" title="MTS Systems Corporation">MTS Systems Corporation</a></li> <li><a href="/wiki/Protolabs" title="Protolabs">Protolabs</a></li> <li><a href="/wiki/Regis_Corporation" title="Regis Corporation">Regis</a></li> <li><a href="/wiki/Stratasys" title="Stratasys">Stratasys</a></li> <li><a href="/wiki/Minnesota_Star_Tribune" title="Minnesota Star Tribune">Minnesota Star Tribune</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Major non-public corporations (alphabetically)</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Andersen_Corporation" title="Andersen Corporation">Andersen</a></li> <li><a href="/wiki/Cargill" title="Cargill">Cargill</a></li> <li><a href="/wiki/Carlson_(company)" title="Carlson (company)">Carlson</a></li> <li><a href="/wiki/Holiday_Stationstores" title="Holiday Stationstores">Holiday Stationstores</a></li> <li><a href="/wiki/Minnesota_State_Fair" title="Minnesota State Fair">Minnesota State Fair</a></li> <li><a href="/wiki/Schwan%27s_Company" title="Schwan's Company">Schwan's Company</a></li> <li><a href="/wiki/Securian_Financial_Group" title="Securian Financial Group">Securian Financial Group</a></li> <li><a href="/wiki/Taylor_Corporation" title="Taylor Corporation">Taylor Corporation</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_companies_based_in_Minneapolis%E2%80%93Saint_Paul" title="List of companies based in Minneapolis–Saint Paul">List of companies based in Minneapolis–Saint Paul</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct corporations (alphabetically)</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ADC_Telecommunications" title="ADC Telecommunications">ADC Telecommunications</a></li> <li><a href="/wiki/Amazon_Bookstore_Cooperative" title="Amazon Bookstore Cooperative">Amazon Bookstore Cooperative</a></li> <li><a href="/wiki/Brooks-Scanlon_Lumber_Company" title="Brooks-Scanlon Lumber Company">Brooks-Scanlon Lumber Company</a></li> <li><a href="/wiki/Butler_Brothers" title="Butler Brothers">Butler Brothers</a></li> <li><a href="/wiki/Champion_Air" title="Champion Air">Champion Air</a></li> <li><a href="/wiki/Control_Data_Corporation" title="Control Data Corporation">Control Data Corporation</a></li> <li><a href="/wiki/Crystal_Shamrock_Airlines" title="Crystal Shamrock Airlines">Crystal Shamrock Airlines</a></li> <li><a href="/wiki/Destineer" title="Destineer">Destineer</a></li> <li><a href="/wiki/Engineering_Research_Associates" title="Engineering Research Associates">Engineering Research Associates</a></li> <li><a href="/wiki/Fawcett_Publications" title="Fawcett Publications">Fawcett Publications</a></li> <li><a href="/wiki/FuncoLand" title="FuncoLand">FuncoLand</a></li> <li><a href="/wiki/Gamble-Skogmo" title="Gamble-Skogmo">Gamble-Skogmo</a></li> <li><a href="/wiki/Gander_Mountain" title="Gander Mountain">Gander Mountain</a></li> <li><a href="/wiki/Genmar_Holdings" title="Genmar Holdings">Genmar Holdings</a></li> <li><a href="/wiki/Grand_Casinos" title="Grand Casinos">Grand Casinos</a></li> <li><a href="/wiki/Jasc_Software" title="Jasc Software">Jasc Software</a></li> <li><a href="/wiki/MacSoft" title="MacSoft">MacSoft</a></li> <li><a href="/wiki/Media_Play" title="Media Play">Media Play</a></li> <li><a href="/wiki/Midwest_Aviation" title="Midwest Aviation">Midwest Aviation</a></li> <li><a href="/wiki/Midwest_Federal_Savings_%26_Loan" title="Midwest Federal Savings & Loan">Midwest Federal Savings & Loan</a></li> <li><a href="/wiki/Midwest_Wireless" title="Midwest Wireless">Midwest Wireless</a></li> <li><a href="/wiki/Minneapolis-St._Paul_Stock_Exchange" title="Minneapolis-St. Paul Stock Exchange">Minneapolis-St. Paul Stock Exchange</a></li> <li><a href="/wiki/Minnesota_Stage_Company" title="Minnesota Stage Company">Minnesota Stage Company</a></li> <li><a href="/wiki/Musicland" title="Musicland">Musicland</a></li> <li><a href="/wiki/Napco_Four_Wheel_Drive_Vehicles" title="Napco Four Wheel Drive Vehicles">Napco Four Wheel Drive Vehicles</a></li> <li><a href="/wiki/Navarre_Corporation" title="Navarre Corporation">Navarre Corporation</a></li> <li><a href="/wiki/North_Central_Airlines" title="North Central Airlines">North Central Airlines</a></li> <li><a href="/wiki/Northgate_Computer_Systems" title="Northgate Computer Systems">Northgate Computer Systems</a></li> <li><a href="/wiki/Northrup-King" title="Northrup-King">Northrup-King</a></li> <li><a href="/wiki/Northwest_Airlines" title="Northwest Airlines">Northwest Airlines</a></li> <li><a href="/wiki/Paisley_Park_Records" title="Paisley Park Records">Paisley Park Records</a></li> <li><a href="/wiki/Paragon_Cable" title="Paragon Cable">Paragon Cable</a></li> <li><a href="/wiki/Rainbow_Foods" title="Rainbow Foods">Rainbow Foods</a></li> <li><a href="/wiki/Red_Owl_(retail_chain)" title="Red Owl (retail chain)">Red Owl</a></li> <li><a href="/wiki/Republic_Airlines" title="Republic Airlines">Republic Airlines</a></li> <li><a href="/wiki/Rider_Bennett" title="Rider Bennett">Rider Bennett</a></li> <li><a href="/wiki/Rural_Cellular" title="Rural Cellular">Rural Cellular</a></li> <li><a href="/wiki/St._Jude_Medical" title="St. Jude Medical">St. Jude Medical</a></li> <li><a href="/wiki/Salkin_%26_Linoff" title="Salkin & Linoff">Salkin & Linoff</a></li> <li><a href="/wiki/Shoppers%27_City" title="Shoppers' City">Shoppers' City</a></li> <li><a href="/wiki/Simitar_Entertainment" title="Simitar Entertainment">Simitar Entertainment</a></li> <li><a href="/wiki/SuperAmerica" title="SuperAmerica">SuperAmerica</a></li> <li><a href="/wiki/Swan_River_Logging_Company" title="Swan River Logging Company">Swan River Logging Company</a></li> <li><a href="/wiki/Unicel" title="Unicel">Unicel</a></li> <li><a href="/wiki/William_Bros_Boiler_Works" title="William Bros Boiler Works">William Bros Boiler Works</a></li> <li><a href="/wiki/XRS_Corporation" title="XRS Corporation">XRS Corporation</a></li> <li><a href="/wiki/Zeos" title="Zeos">Zeos</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q629998#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th 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