Companies Agree to Expand School Coverage under CFBAI Core Principles

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8" /><script type="text/html" id="sf-tracking-consent-manager"> <div id="tracking-consent-dialog"> <div class="container"> <div class="row consent_body"> <div class="consent_text"> This website uses cookies to analyze traffic, assist with navigation, and improve your experience.<br/>You can learn more about our cookies in our <a href="/privacy-policy">privacy policy</a>. </div> <div class="consent_close"> <a onclick="TrackingConsentManager.updateUserConsent(true)">×</a> </div> </div> </div> </div> </script><script type="text/javascript" src="/WebResource.axd?d=DzHrpQl5URXarFHAtrmzFi50lYFPg9iG3N3bc1xRbA2NmEXxgoMAuu6ZJ6KN-Ym_VTPteiSqYztDIte3l7USKsvvkyLK2kjPIPXO-CugQNx8baymHBVozfu7V4F1RuZRopF-8Z6xR2Zfe2hiwvUazrmt_Pt9vgP7aQmBsVP6oRFWg1Z_Gb5CHrNV-PP1Zxvv0&t=637828471680000000"> </script> <title> Companies Agree to Expand School Coverage under CFBAI Core Principles </title> <meta http-equiv="x-ua-compatible" content="ie=edge" /> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" /> <link rel="apple-touch-icon" sizes="180x180" href="/ResourcePackages/Main/assets/dist/images/favicons/apple-touch-icon.png"> <link rel="icon" type="image/png" href="/ResourcePackages/Main/assets/dist/images/favicons/favicon-32x32.png" sizes="32x32"> <link rel="icon" type="image/png" href="/ResourcePackages/Main/assets/dist/images/favicons/favicon-16x16.png" sizes="16x16"> <link rel="manifest" href="/ResourcePackages/Main/assets/dist/images/favicons/manifest.json"> <link rel="mask-icon" href="/ResourcePackages/Main/assets/dist/images/favicons/safari-pinned-tab.svg" color="#5bbad5"> <link rel="shortcut icon" href="/ResourcePackages/Main/assets/dist/images/favicons/favicon.ico"> <meta name="msapplication-config" content="/ResourcePackages/Main/assets/dist/images/favicons/browserconfig.xml"> <meta name="theme-color" content="#ffffff"> <meta name="google-site-verification" content="5305BSyEtb4WDFQDI4Djpvks-29dpPPEIcg0EwIGUrQ"> <link rel="preload" as="font" crossorigin="anonymous" href="/ResourcePackages/Main/assets/dist/fonts/fontawesome/fontawesome-webfont.eot?#iefix&v=4.6.3"> <link rel="preload" as="font" crossorigin="anonymous" href="/ResourcePackages/Main/assets/dist/fonts/bootstrap/glyphicons-halflings-regular.eot?#iefix"> <link rel="preload" as="font" crossorigin="anonymous" href="https://assets.bbbprograms.org/Assets/Fonts/open-sans/OpenSans-Light.ttf"> <link rel="preload" as="font" crossorigin="anonymous" href="https://assets.bbbprograms.org/Assets/Fonts/open-sans/OpenSans-Regular.ttf"> <link rel="preload" as="font" crossorigin="anonymous" href="https://assets.bbbprograms.org/Assets/Fonts/open-sans/OpenSans-Semibold.ttf"> <link rel="preload" as="font" crossorigin="anonymous" href="https://assets.bbbprograms.org/Assets/Fonts/open-sans/OpenSans-Bold.ttf"> <link rel="preload" as="font" crossorigin="anonymous" href="https://assets.bbbprograms.org/Assets/Fonts/open-sans/OpenSans-ExtraBold.ttf">  <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-M9ZWHJN');</script>  <link href="https://assets.bbbprograms.org/fonts/hco_fonts.css" media="all" rel="stylesheet" type="text/css"> <style> #frontend_flag + .main_wrapper { opacity: 0; } #tracking-consent-dialog + .main_wrapper { opacity: 1; } .modal-backdrop { z-index: 900 !important; } @media only screen and (max-width: 960px){ .top_header.has_mobile_menu .top_menu .top_menu_logo{ margin-left:0; } } #tracking-consent-dialog + .main_wrapper { opacity: 1; } </style> <script type="text/javascript">  !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '499550874526477'); fbq('track', 'PageView');  </script><script type="text/javascript" src="https://assets.bbbprograms.org/js/jquery-1.11.3.min.js"></script><style type="text/css" media="all">@media screen and (max-width: 801px) { .quick_actions { display: none !important; } }</style><style type="text/css" media="all">@media screen and (min-width: 800px) { .social_part { display: none !important; } } </style><style type="text/css" media="all">.quick_actions { top: 70px !important; } .quick_actions .container { padding-right: 0px !important; }</style><style type="text/css" media="all">.square_link { background-color: rgba(255, 255, 255, 0.9) !important; }</style><style type="text/css" media="all">.square_link:after { margin-left: 0px !important; }</style><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:title" content="Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles" /><meta name="twitter:image" content="https://assets.bbbprograms.org/images/default-source/insights/cfbai-core-principles-update.png?sfvrsn=667eeba4_1" /><meta property="og:image" content="https://assets.bbbprograms.org/images/default-source/insights/cfbai-core-principles-update.png?sfvrsn=667eeba4_1" /><meta property="og:title" content="Companies Agree to Expand School Coverage under CFBAI Core Principles" /><meta property="og:description" content="CFBAI Participants, leading food, beverage, and restaurant companies, have agreed to strengthen commitments under the CFBAI Core Principles." /><meta property="og:type" content="website" /><meta property="og:url" content="https://bbbprograms.org/media-center/press-releases/cfbai-expand-school-coverage" /><meta property="og:image" content="https://assets.bbbprograms.org/images/default-source/insights/cfbai-core-principles-update.png?sfvrsn=667eeba4_1" /><meta property="og:site_name" content="BBBPrograms" /><style type="text/css" media="all"> body.home .main_wrapper { background-image: url(/ResourcePackages/Main/assets/dist/images/geometric_programs_desktop.png) !important; } body.home.under_Pages .main_wrapper { background-image: url(/ResourcePackages/Main/assets/dist/images/geometric_home_desktop.png),url(/ResourcePackages/Main/assets/dist/images/geometric_home_desktop_footer.png) !important; } @media only screen and (max-width: 959px) { body.home .main_wrapper { background-image: url(/ResourcePackages/Main/assets/dist/images/geometric_programs_mobile.png) !important; } body.home.under_Pages .main_wrapper { background-image: url(/ResourcePackages/Main/assets/dist/images/geometric_home_mobile.png) !important; } } @media only screen and (max-width: 479px){ .inlineblock_xxs { display: inline-block; } } .hat_heading { text-transform: none !important; } @media (max-width:768px) { iframe.hs-form-iframe { width: 700px !important; } } iframe#hs-form-iframe-0 { width: 100%!important; } .top_menu_cell:first-of-type .submenu:first-of-type li:last-child:not(has_undermenu):not(.undermenu_cell) { background-color: #bfc5d9 ; padding: 0px; }</style><meta name="Generator" content="Sitefinity 14.1.7800.0 DX" /><link rel="canonical" href="https://bbbprograms.org/media-center/press-releases/cfbai-expand-school-coverage" /><meta name="description" content="CFBAI Participants, leading food, beverage, and restaurant companies, have agreed to strengthen commitments under the CFBAI Core Principles." /></head> <body class="prd ">  <noscript> <style> #frontend_flag + .main_wrapper { opacity: 1; } </style> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M9ZWHJN" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <div id="frontend_flag"></div> <main class="main_wrapper js_main_wrapper"> <header class="top_header"> <div class="container"> <div style="display:flex;justify-content: space-between; align-items: center;"> <div class="top_menu" style="width:calc(100% - 120px);"> <a href="/" class="top_menu_logo"><span class="sr--only">Link to homepage</span></a> <nav class="top_menu_nav"> <div class="mobile_menu_header"> <button class="menu_toggle js_menu_toggle"> <div class="menu_opened"><span class="sr--only">Close menu</span></div> </button> </div> <ul class="top_menu_list"> <li class="top_menu_cell"> <a href="#" class="top_menu_link has_submenu " target="_self"> Programs </a> <div class="submenu"> <div class="submenu_box"> <ul class="submenu_list"> <li data-ind="0" class="submenu_cell "> <a href="/programs/programs-listing" class="submenu_link"> All programs </a> <div class="link_content text_content" style="background-image:url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)" data-bgi=""> <span class="link_content_header light"> </span> </div> </li> <li data-ind="1" class="submenu_cell has_children "> <a href="#" class="submenu_link"> Advertising </a> <div class="link_content has_undermenu"> <div class="undermenu_images"> <div class="under_img" data-index="0" data-bgi="url(https://assets.bbbprograms.org/images/default-source/mega-menu/megamenu_blank_4-30-2020.jpg?sfvrsn=8b0f9aa0_4)"></div> <div class="under_img" data-index="1" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="2" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="3" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="4" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="5" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="6" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> </div> <ul class="undermenu_list"> <li class="undermenu_cell"> <a href="/programs/advertising/all-programs" class="undermenu_link">All Advertising Programs</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/advertising/national-advertising-division2" class="undermenu_link">National Advertising Division</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/advertising/children's-advertising-review-unit" class="undermenu_link">Children's Advertising Review Unit</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/advertising/children's-food-beverage-advertising-initiative3" class="undermenu_link">Children's Food & Beverage Advertising Initiative</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/advertising/children's-confection-advertising-initiative3" class="undermenu_link">Children's Confection Advertising Initiative</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/advertising/direct-selling-self-regulatory-council2" class="undermenu_link">Direct Selling Self-Regulatory Council</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/advertising/national-advertising-review-board2" class="undermenu_link">National Advertising Review Board</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> </ul> </div> </li> <li data-ind="2" class="submenu_cell has_children "> <a href="#" class="submenu_link"> Dispute Resolution </a> <div class="link_content has_undermenu"> <div class="undermenu_images"> <div class="under_img" data-index="0" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="1" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="2" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="3" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="4" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="5" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> </div> <ul class="undermenu_list"> <li class="undermenu_cell"> <a href="/programs/dispute-resolution/all-programs" class="undermenu_link">All Dispute Resolution Programs</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/dispute-resolution/bbb-auto-line2" class="undermenu_link">BBB AUTO LINE</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/dispute-resolution/coalition-for-better-advertising-dispute-resolution-program3" class="undermenu_link">Coalition for Better Advertising Dispute Resolution Program</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/dispute-resolution/class-action-arbitration-program2" class="undermenu_link">Class Action Arbitration Program</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/dispute-resolution/dispute-resolution-program-for-volkswagen-car-net" class="undermenu_link">Dispute Resolution Program for Volkswagen Car-Net & Audi Connect</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/dispute-resolution/arbitration-program-for-ford-extended-service-customers" class="undermenu_link">Arbitration Program for Ford Extended Service Customers </a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> </ul> </div> </li> <li data-ind="3" class="submenu_cell has_children "> <a href="#" class="submenu_link"> Privacy </a> <div class="link_content has_undermenu"> <div class="undermenu_images"> <div class="under_img" data-index="0" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="1" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="2" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="3" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="4" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="5" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="6" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> </div> <ul class="undermenu_list"> <li class="undermenu_cell"> <a href="/programs/privacy/all-programs" class="undermenu_link">All Privacy Programs</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/privacy/privacy-shield-2" class="undermenu_link">Data Privacy Framework Services</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/privacy/children's-advertising-review-unit" class="undermenu_link">Children's Advertising Review Unit</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/privacy/digital-advertising-accountability-program3" class="undermenu_link">Digital Advertising Accountability Program</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/privacy/cross-border-privacy-rules2" class="undermenu_link">Cross-Border Privacy Rules (CBPR)</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/privacy/global-privacy-division" class="undermenu_link">Global Privacy Division</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/privacy/cpraverification" class="undermenu_link">CPRA Verification</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> </ul> </div> </li> <li data-ind="4" class="submenu_cell has_children "> <a href="#" class="submenu_link"> Emerging Programs and Initiatives </a> <div class="link_content has_undermenu"> <div class="undermenu_images"> <div class="under_img" data-index="0" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="1" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="2" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="3" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> <div class="under_img" data-index="4" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"></div> </div> <ul class="undermenu_list"> <li class="undermenu_cell"> <a href="/programs/emerging/all-programs" class="undermenu_link">All Emerging Programs and Initiatives</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/emerging/the-center-for-industry-self-regulation" class="undermenu_link">The Center for Industry Self-Regulation</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/emerging/class-action-arbitration-program2" class="undermenu_link">Class Action Arbitration Program</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/emerging/digital-health-privacy-program" class="undermenu_link">Digital Health Privacy Program (DHPP)</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> <li class="undermenu_cell"> <a href="/programs/emerging/cy-pres-awards" class="undermenu_link">Cy Pres Awards</a> <div class="undermenu_content"> <span class="link_content_header"> </span> </div> </li> </ul> </div> </li> <li data-ind="5" class="submenu_cell "> <a href="/programs/national-partner-program" class="submenu_link"> National Partner </a> <div class="link_content text_content" style="" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"> <span class="link_content_header light"> </span> </div> </li> </ul> </div> </div> </li> <li class="top_menu_cell"> <a href="#" class="top_menu_link has_submenu " target="_self"> Events </a> <div class="submenu"> <div class="submenu_box"> <ul class="submenu_list"> <li data-ind="0" class="submenu_cell "> <a href="/events/hosted-events" class="submenu_link"> Hosted Events </a> <div class="link_content text_content" style="background-image:url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)" data-bgi=""> <span class="link_content_header light"> </span> </div> </li> <li data-ind="1" class="submenu_cell "> <a href="/events/speaking-engagements" class="submenu_link"> Speaking Engagements </a> <div class="link_content text_content" style="" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"> <span class="link_content_header light"> </span> </div> </li> <li data-ind="2" class="submenu_cell "> <a href="/events/past-events" class="submenu_link"> Past Events </a> <div class="link_content text_content" style="" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"> <span class="link_content_header light"> </span> </div> </li> </ul> </div> </div> </li> <li class="top_menu_cell"> <a href="#" class="top_menu_link has_submenu " target="_self"> Media Center </a> <div class="submenu"> <div class="submenu_box"> <ul class="submenu_list"> <li data-ind="0" class="submenu_cell "> <a href="/media-center/newsroom" class="submenu_link"> Newsroom </a> <div class="link_content text_content" style="background-image:url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)" data-bgi=""> <span class="link_content_header light"> </span> </div> </li> <li data-ind="1" class="submenu_cell "> <a href="/media-center/decisions" class="submenu_link"> Decisions </a> <div class="link_content text_content" style="" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"> <span class="link_content_header light"> </span> </div> </li> <li data-ind="2" class="submenu_cell "> <a href="/media-center/press-releases" class="submenu_link"> Press Releases </a> <div class="link_content text_content" style="" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"> <span class="link_content_header light"> </span> </div> </li> <li data-ind="3" class="submenu_cell "> <a href="/media-center/insights-blog" class="submenu_link"> Blog </a> <div class="link_content text_content" style="" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"> <span class="link_content_header light"> </span> </div> </li> <li data-ind="4" class="submenu_cell "> <a href="/media-center/podcast" class="submenu_link"> Podcasts </a> <div class="link_content text_content" style="" data-bgi="url(/ResourcePackages/Main/assets/dist/images/cubes/cubes.png)"> <span class="link_content_header light"> </span> </div> </li> </ul> </div> </div> </li> <li class="top_menu_cell"> <a href="#" class="top_menu_link has_submenu " target="_self"> About Us </a> <div class="submenu"> <div class="submenu_box"> <ul class="submenu_list"> <li data-ind="0" class="submenu_cell "> <a href="/about-us/about-us" class="submenu_link"> About BBB National Programs </a> <div class="link_content text_content" style="background-image:url(https://assets.bbbprograms.org/images/default-source/mega-menu/megamenu_missionstatement_4-29-2020.jpg?sfvrsn=72106ca6_14)" data-bgi=""> <span class="link_content_header light"> </span> </div> </li> <li data-ind="1" class="submenu_cell "> <a href="/about-us/board-of-directors" class="submenu_link"> Board of Directors </a> <div class="link_content text_content" style="" data-bgi="url(https://assets.bbbprograms.org/images/default-source/mega-menu/megamenu_introparagraph_4-30-2020.jpg?sfvrsn=c405f0a9_13)"> <span class="link_content_header light"> </span> </div> </li> <li data-ind="2" class="submenu_cell "> <a href="/about-us/BBB-National-Programs-Leadership" class="submenu_link"> Leadership </a> <div class="link_content text_content" style="" data-bgi="url(https://assets.bbbprograms.org/images/default-source/mega-menu/megamenu_programstatement_4-30-2020.jpg?sfvrsn=43a84f16_7)"> <span class="link_content_header light"> </span> </div> </li> <li data-ind="3" class="submenu_cell "> <a href="/about-us/contact-us" class="submenu_link"> Contact Us </a> <div class="link_content text_content" style="" data-bgi="url(https://assets.bbbprograms.org/images/default-source/mega-menu/megamenu_understanding_4-30-2020.jpg?sfvrsn=ed4bcc80_7)"> <span class="link_content_header light"> </span> </div> </li> </ul> </div> </div> </li> <li class="top_menu_cell"> <a href="/careers/jobs" class="top_menu_link " target="_self"> Careers </a> </li> </ul>  <script type="text/javascript"> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '499550874526477'); fbq('track', 'PageView'); </script>   <script type="text/javascript"> var App = App || {}; App.SearchCenter = App.SearchCenter || {}; App.SearchCenter.ResultTypes = {"paths":[{"path":"\/events","token":"394caa02"},{"path":"\/events","token":"e5a4000c"},{"path":"\/events\/past-events","token":"394caa02"},{"path":"\/media-center","token":"8708ac79"},{"path":"\/media-center\/bd","token":"8708ac79"},{"path":"\/media-center\/bd","token":"23e6a73a"},{"path":"\/media-center\/bd","token":"e5a4000c"},{"path":"\/media-center\/dd","token":"4193fcd6"},{"path":"\/media-center\/dd","token":"e5a4000c"},{"path":"\/media-center\/decisions","token":"8708ac79"},{"path":"\/media-center\/decisions","token":"4193fcd6"},{"path":"\/media-center\/insights-blog","token":"8708ac79"},{"path":"\/media-center\/newsroom","token":"8708ac79"},{"path":"\/media-center\/newsroom","token":"46082232"},{"path":"\/media-center\/pd","token":"d624c634"},{"path":"\/media-center\/pd","token":"e5a4000c"},{"path":"\/media-center\/podcast","token":"8708ac79"},{"path":"\/media-center\/prd","token":"46082232"},{"path":"\/media-center\/press-releases","token":"8708ac79"},{"path":"\/media-center\/press-releases","token":"46082232"},{"path":"\/programs\/advertising","token":"e5a4000c"},{"path":"\/programs\/advertising\/all-programs","token":"e5a4000c"},{"path":"\/programs\/all-programs\/bbb-autoline","token":"1bb63a63"},{"path":"\/programs\/all-programs\/bbb-autoline-for-manufacturers","token":"1bb63a63"},{"path":"\/programs\/all-programs\/cfbai","token":"1bb63a63"},{"path":"\/programs\/emerging","token":"9a9db05a"},{"path":"\/programs\/privacy","token":"07478ad5"}],"types":[{"paths":[],"title":"Report","token":"142b4cc2","visible":true},{"paths":["\/media-center\/pd"],"title":"Podcast","token":"d624c634","visible":true},{"paths":["\/events","\/events\/past-events"],"title":"Event","token":"394caa02","visible":true},{"paths":["\/media-center","\/media-center\/press-releases","\/media-center\/podcast","\/media-center\/newsroom","\/media-center\/insights-blog","\/media-center\/decisions","\/media-center\/bd"],"title":"News Room","token":"8708ac79","visible":false},{"paths":["\/media-center\/decisions","\/media-center\/dd"],"title":"Case Decisions","token":"4193fcd6","visible":true},{"paths":["\/media-center\/bd"],"title":"Blog","token":"23e6a73a","visible":true},{"paths":["\/programs\/privacy"],"title":"Privacy","token":"07478ad5","visible":false},{"paths":["\/programs\/advertising","\/programs\/advertising\/all-programs","\/media-center\/pd","\/media-center\/dd","\/events","\/media-center\/bd"],"title":"Advertising","token":"e5a4000c","visible":false},{"paths":["\/programs\/emerging"],"title":"Emerging Programs","token":"9a9db05a","visible":false},{"paths":["\/programs\/all-programs\/bbb-autoline","\/programs\/all-programs\/bbb-autoline-for-manufacturers","\/programs\/all-programs\/cfbai"],"title":"Dispute Resolution","token":"1bb63a63","visible":false},{"paths":["\/media-center\/prd","\/media-center\/press-releases","\/media-center\/newsroom"],"title":"News","token":"46082232","visible":true}]}; </script> <script src="https://kit.fontawesome.com/d93f6e29a2.js" crossorigin="anonymous"></script> <div class="search-modal-wrapper"> <input type="hidden" data-sf-role="resultsUrl" value="/search" /> <input type="hidden" data-sf-role="indexCatalogue" value="search-index" /> <input type="hidden" data-sf-role="wordsMode" value="AllWords" /> <input type="hidden" data-sf-role="disableSuggestions" value='false' /> <input type="hidden" data-sf-role="minSuggestionLength" value="3" /> <input type="hidden" data-sf-role="suggestionFields" value="Title,Content" /> <input type="hidden" data-sf-role="language" /> <input type="hidden" data-sf-role="suggestionsRoute" value="/restapi/search/suggestions" /> <input type="hidden" data-sf-role="searchTextBoxId" value='#aa8fbcad-89e6-4fec-a896-25b2dad78806' /> <input type="hidden" data-sf-role="searchButtonId" value='#6b4eb348-8d79-4724-811f-1ac8a8e746a8' />  <div class="modal fade" id="searchModal" tabindex="-1" role="dialog" aria-labelledby="searchModalLabel" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-body container"> <div class="sf-search-input-wrapper page-header__search" role="search" id="search-input-row"> <div class="search-row"> <input type="search" class="search-input" title="Search input" id="search_box_field" id="aa8fbcad-89e6-4fec-a896-25b2dad78806" value="" aria-autocomplete="both" aria-describedby='SearchInfo-1' /> <button type="submit" id="modal-search-button" class="search_button" data-sf-role="searchButtonId" onclick="searchFor($('#search_box_field').val());"> <span id="search-text">Search</span></button> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="search-row" id="search-content-row"> <input type="checkbox" id="search-site" checked name="search" value="site"> <label id="search-content-title" for="search-site"></label> </div> </div> </div> <div class="search-suggestions"> <div class="container"> <ul class="suggestions-list" id="suggestions-list"> <li class="mayWeSuggest">May we suggest...</li> </ul> </div> </div> </div> </div> </div> </div> <script> var App = App || {}; function filteredArray(arr,value) { for(i=0; i < arr.length; i++) { if(arr[i]["ArticleType"].includes(value)) { console.log("found " + value + " in array."); return arr[i]; } } console.log("can not find " + value + " in array."); } function getToken(arr,value) { return arr.find((e) => e.title === value); } function searchFor(searchvalue){ //check for "search within" and lookup types if it is checked var querytoken = ""; if($("#search-site").is(':checked') && typeof App.resultType !== 'undefined'){ var typestoken = getToken(App.SearchCenter.ResultTypes.types,App.resultType); console.log("found types token: " + typestoken); if(typestoken != null) querytoken = "&types=" + typestoken.token; } else{ console.log("resulttype: " + typeof App.resultType); } window.location.replace("/search-center?term=" + searchvalue + querytoken); } $(document).ready(function () { if (typeof App.resultType !== 'undefined') { $("#search-content-title").text("Search only within \"" + App.resultType +"\""); } else if (typeof App.contentType !== 'undefined') { if(App.ResultTypes!=null){ var resType = filteredArray(App.ResultTypes,App.contentType); if(resType != null ){ App.resultType = resType.DisplayName; $("#search-content-title").text("Search only within \"" + resType.DisplayName +"\""); } else { console.log("Content type not found in Result types"); $("#search-content-row").hide(); $(".search-suggestions").attr("style", "top:86px;"); $("#search-input-row").attr("style", "margin-bottom:20px;"); $('#search-site').prop('checked', false); } } } else { console.log("Content type not found"); $("#search-content-row").hide(); $(".search-suggestions").attr("style", "top:86px;"); $("#search-input-row").attr("style", "margin-bottom:20px;"); $('#search-site').prop('checked', false); } $('#search_box_field').keypress(function(event) { if (event.keyCode === 13) { searchFor(this.value); } else{ if( this.value.length > 2){ $.get("/api/search/get-suggestions?terms=" + this.value, function(data, status){ $("#suggestions-list").empty(); $.each(data,function(i,item){ var listitem = document.createElement('li'); if(item.url == 'none'){ listitem.innerHTML = '<a href="#" onclick="searchFor(\'' + item.title +'\')">'+item.title+'</a>'; } else{ listitem.innerHTML = '<a href="'+item.url+'">'+item.title+'</a>'; } $("#suggestions-list").append(listitem); }); }); } } }); $('#searchModal').on('show.bs.modal', function () { if ($(window).width() > 820) { $(".top-menu-right").css("background-color", "#b2906d"); } }); $('#searchModal').on('hide.bs.modal', function () { if ($(window).width() > 820) { $(".top-menu-right").css("background-color", ""); } }); $.get("/api/linkbundles/suggested%20search", function(data){ $.each(data,function(i,item){ //var link = document.createElement('a',{href:item.Link}); //link.text = item.Title; var listitem = document.createElement('li'); listitem.innerHTML = '<a href="'+item.Link+'">'+item.Title+'</a>'; $("#suggestions-list").append(listitem); }); }); //$('body').click(function (event) //{ // if(!$(event.target).closest('.modal').length && !$(event.target).is('.modal')) { // $(".search_button").click(); // } //}); }); </script> <style> #search-text{ color:black; } .top_header .search-suggestions li a{ font-style: normal; font-weight: 600; font-size: 13px; color:#27293b; text-decoration: none; line-height: 1.14286; letter-spacing: .005em; display: inline-block; } .top_header .search-suggestions li a:hover{ color:#005f87; } .top_header .search-suggestions li.mayWeSuggest, .top_header .search-suggestions li.mayWeSuggest:hover{ color:#005f87; cursor:default; } .top-menu-right{ position:absolute; right:0px; padding:29px; width:140px; } .top-menu-search{ padding-right:70px; } #modal-search-button #search-text{ display:none; } @media only screen and (min-width:960px){ .search-row.container{ padding-left:70px; } .top-menu-right{ width:10%; } .search-modal-wrapper .modal{ right:-17px; } } .top_header .modal-dialog .search-row #modal-search-button{ background-image:none; padding-left:1rem; padding-right:1rem; background-color: rgb(240 240 233); width:auto; } #modal-search-button #search-text{ display:inherit; } } </style> <script> console.log('running resulttype stuff'); var App = App || {}; App.ResultTypes = []; function addRT(Name,DisplayName,Enabled,ArticleType){ var rt = {}; rt.Name = Name; rt.DisplayName = DisplayName; rt.Enabled = Enabled; rt.ArticleType = ArticleType; App.ResultTypes.push(rt); } </script> <script>addRT("News","News","True",JSON.parse('["News","Press Release"]'));</script> <script>addRT("Dispute Resolution","Dispute Resolution","False",JSON.parse('""'));</script> <script>addRT("Emerging Programs","Emerging Programs","False",JSON.parse('""'));</script> <script>addRT("Advertising","Advertising","False",JSON.parse('""'));</script> <script>addRT("Privacy","Privacy","False",JSON.parse('""'));</script> <script>addRT("Blog","Blog","True",JSON.parse('""'));</script> <script>addRT("Case Decisions","Case Decisions","True",JSON.parse('["Case","Closure","Decision","Formal Review"]'));</script> <script>addRT("News Room","News Room","False",JSON.parse('["Blog","Decision","Podcast","Press Release"]'));</script> <script>addRT("Event","Event","True",JSON.parse('""'));</script> <script>addRT("Podcast","Podcast","True",JSON.parse('["Podcast"]'));</script> <script>addRT("Report","Report","True",JSON.parse('""'));</script> <script>console.log(App.ResultTypes);</script> </nav> </div> <div class="top-menu-right"> <div class="top_menu_search" style="display:flex;"> <div style="width:40px;"> <button type="button" class="search_button" data-toggle="modal" data-target="#searchModal"> <span class="sr--only">Search</span> </button> </div> <div style="display:flex;"> <button class="menu_toggle js_menu_toggle"> <div class="menu_closed"> <span></span> <span></span> <span></span> </div> </button> </div> </div> </div> </div> </div> </header> <div class="rich-text"> <div class="quick_actions"><div id="quick_actions"></div><div class="container"><div class="extras_social_links"><a href="https://www.linkedin.com/sharing/share-offsite/?url= {url}" target="_blank" class="social_link square_link linkedin_link js_linkedin_share" data-sf-ec-="" data-sf-ec-immutable=""></a><button class="social_link square_link twitter_link js_twitter_share"></button><button class="social_link square_link facebook_link js_facebook_share"></button></div></div></div> </div> <section class="hero news_item_hero"> <div class="container"> <div class="breadcrumbs_box news_detail_breadcrumbs"> <nav aria-label="Full path to the current page" class="bc_nav"> <ul class="breadcrumbs_list"> <li class="breadcrumb_item"><a href="/media">Newsroom </a></li> <li class="breadcrumb_item active" aria-current="page">Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles</li> </ul> </nav> </div> <h1 class="news_item_header">Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles</h1> </div> </section> <section class="news_item_content"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-8 news_item_content_text"> <div><p>McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the <a href="/programs/all-programs/cfbai">Children’s Food and Beverage Advertising Initiative</a> (CFBAI) Core Principles. CFBAI is administered by BBB National Programs. </p><p><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">Under CFBAI’s Core Principles, participating companies voluntarily agree to advertise only foods or beverages that meet CFBAI’s Uniform Nutrition Criteria or to not advertise foods at all in child-directed advertising across a wide range of child-directed media. The Core Principles also prohibit advertising to children in elementary schools. </span></p></div><div><p><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">The CFBAI Core Principles, 7th Edition, will expand the school commitment to cover middle schools, effective as of the 2024-2025 school year.</span></p></div><div><p><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">CFBAI has also made changes to its Category-Specific Uniform Nutrition Criteria to reduce sodium limits in the Cereals category and added sugars limits in the Mixed Dishes and Small Meals categories. These changes will become effective as of January 1, 2025.</span></p></div><div><p><span style="background-color: rgba(0, 0, 0, 0); color: inherit; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">These program enhancements represent CFBAI participants’ ongoing commitment to responsible advertising to children.</span></p></div><div><p><span style="background-color: initial; font-family: inherit; font-size: inherit; text-align: inherit; text-transform: inherit; word-spacing: normal; white-space: inherit">View the revised Core Principles <a target="_blank" href="/programs/all-programs/cfbai/core_principles">here</a>. View the revised Uniform Nutrition Criteria <a href="/programs/all-programs/cfbai/cfbainutritioncriteria">here</a>. </span></p><div>To reach our media team, contact us at <a target="_blank" href="mailto:press@bbbnp.org">press@bbbnp.org</a>.</div></div> </div> <div class="col-xs-12 col-md-4 social_part"> <div class="extras_social_links"> <a href="https://www.linkedin.com/sharing/share-offsite/?url={url}" target="_blank" class="social_link square_link linkedin_link js_linkedin_share">Share on LinkedIn</a> <button class="social_link square_link twitter_link js_twitter_share">Share on Twitter</button> <button class="social_link square_link facebook_link js_facebook_share">Share on Facebook</button> <div class="esl_functional"> <a href="https://twitter.com/intent/tweet" data-show-count="false" class="twitter-share-button">Tweet</a> </div> </div> </div> </div> </div> </section> <script>var App = App || {};App.contentType = "Press Release";console.log("Content Type: " + App.contentType);</script> <section id="MainContent_C006_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C005_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h3 class="section_header mb_50" style="text-align: center">Latest News</h3> </div> <div class="pr_box nb_box news_grid"> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools </h4> <div class="pr_intro"> <p>McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...</p> </div> <a href="https://bbbprograms.org/media-center/prd/CISR-john-templeton-foundation" class="pr_link">Read the CISR Release</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy </h4> <div class="pr_intro"> <p>McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...</p> </div> <a href="https://bbbprograms.org/media-center/prd/-general-counsel-new-leaders" class="pr_link">Read the Press Release</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles </h4> <div class="pr_intro"> <p>McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles. </p> </div> <a href="https://bbbprograms.org/media-center/prd/cfbai-expand-school-coverage" class="pr_link">Read the Press Release</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection </h4> <div class="pr_intro"> <p>McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...</p> </div> <a href="https://bbbprograms.org/media-center/prd/CARU-compliance-warning-ai" class="pr_link">Read the Press Release</a> </div> <div class="pr_card empty_place"></div> <div class="pr_card empty_place"></div> <div class="pr_card empty_place"></div> </div> </div> </section> <div class="page-footer"> <footer class="social"> <div class="container"> <div class="social_inner"> <span class="follow">Follow us on social media</span> <nav class="social_nav"> <a href="https://www.facebook.com/BBB-National-Programs-266206120950/?ref=br_rs" target="_blank" class="social_nav_link facebook_link"> <span class="sr--only">Facebook</span> </a> <a href="https://twitter.com/BBB_NtlPrograms" target="_blank" class="social_nav_link twitter_link"> <span class="sr--only">Twitter</span> </a> <a href="https://www.youtube.com/channel/UCsR78pyCQkqAGrJS0hfu1eg" target="_blank" class="social_nav_link youtube_link"> <span class="sr--only">Youtube</span> </a> <a href="https://www.linkedin.com/company/bbb-national-programs" target="_blank" class="social_nav_link linkedin_link"> <span class="sr--only">Linkedin</span> </a> <a href="https://betterbusiness.blubrry.com/" target="_blank" class="social_nav_link podcasts_link"> <span class="sr--only">Podcasts</span> </a> </nav> </div> </div> </footer> <footer class="main_footer"> <div class="container"> <div class="footer_box"> <a href="/" class="footer_logo"> <span class="sr--only">Link to homepage</span> </a> <nav class="footer_nav"> <ul> <li> <a href="/about-us/board-of-directors" target="_self">Board of Directors</a> </li> <li> <a href="/about-us/BBB-National-Programs-Leadership" target="_self">Leadership</a> </li> <li> <a href="/podcasts" target="_blank">Podcasts</a> </li> <li> <a href="/OnlineArchive" target="_self">Online Archive</a> </li> <li> <a href="/privacy-policy" target="_self">Privacy Policy</a> </li> <li> <a href="/terms-of-use" target="_self">Terms of Use</a> </li> <li> <a href="/about-us/contact-us" target="_self">Contact Us</a> </li> </ul> </nav> </div> <span class="copyright"> © 2024, BBB National Programs, Inc. All Rights Reserved </span> </div> </footer> </div> </main> <script src="/ResourcePackages/Main/assets/dist/redesign.js?t=20200929" type="text/javascript"></script><script src="https://platform.twitter.com/widgets.js" type="text/javascript"></script><link href="/ResourcePackages/Main/assets/dist/redesign.css?t=20200929" rel="stylesheet" type="text/css" /> </body> </html>

CINXE.COM

Companies Agree to Expand School Coverage under CFBAI Core Principles