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Speaker: Charlene Li: Web 2.0 Expo San Francisco 2009 - Co-produced by TechWeb & O'Reilly Conferences, March 31 - April 03, 2009, San Francisco, CA

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She has a blog, &quot;The Altimeter&quot; that discusses these topics at blog.altimetergroup.com. 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She has a blog, &#8220;The Altimeter&#8221; that discusses these topics at blog.altimetergroup.com.</p> <p>She is also the co-author of the business bestseller, &#8220;Groundswell: Winning In A World Transformed By Social Technologies&#8221;, published by Harvard Business Press in May 2008.</p> <p>Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, <span class="caps">ABC</span> News, <span class="caps">CNN</span>, and <span class="caps">CNBC</span>. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, <span class="caps">SXSW</span>, and adTech.</p> <p>Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam.</p> <p>She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.</p> <p>Awards</p> <p>Named by AdAge as one of its top Women To Watch in 2008 Named by NowPublic as one of the 50 most influential people in Silicon Valley Named one of <span class="caps">CRM</span> Magazine&#8217;s 2008 Influential Leaders Affiliations</p> <p>Advisory Board, Poynter Institute Advisory Board, Web 2.0 Expo Personal</p> <p>Charlene is the mother of two kids and blogs about that experience on her personal blog, &#8220;Midnight Musings&#8221;, and at Silicon Valley Moms Blog (svmoms.com). She is the wife of Come Lague, a venture capitalist with Nueva Ventures. She is also an avid fan of reality TV shows, science fiction, and sudoku. She lives in the Bay Area with her family.</p> <p>About Altimeter Group</p> <p>Altimeter Group is Charlene Li&#8217;s new business which provides speaker and consulting services. Charlene writes on her blog, &#8220;The Altimeter&#8221;.</p> <ul> <li><a href="http://web.archive.org/web/20090329053246/http://www.altimetergroup.com/" class="url">Web site</a></li> </ul> </div> <h3>Sessions</h3> <div class="en_session vevent"> <div class="session_time"> <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/full#s2009-04-01-08:30"> 8:30am</a> <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/grid/2009-04-01">Wednesday, 04/01/2009</a> </div> <div class="en_session_title summary"> <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/detail/5779" class="url uid" name="session5779">Why Social Media Marketing Fails - and How To Fix It</a> </div> <div class="en_session_roominfo"> <span class="en_session_topics category"> <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/topic/Marketing+%26+Community">Marketing &amp; Community</a><br/> </span> <span class="en_session_room">Location: <span class="location">2006</span></span> <span class="uf_timing"> <abbr class="dtstart dtstamp" title="20090401T0830"></abbr> <abbr class="dtend" title="20090401T0920"></abbr> </span> </div> <div class="en_session_speakers"> <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/speaker/31925">Peter Kim</a> (Dachis Corporation), <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/speaker/2511">Charlene Li</a> (Altimeter Group), <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/speaker/1580">Jeremiah Owyang</a> (Forrester Research) </div> <div class="en_detail_eval" id="en_detail_eval_5779"> </div> <div class="en_session_description description"> Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter. <span class="en_read_more"> <a href="/web/20090329053246/http://www.web2expo.com/webexsf2009/public/schedule/detail/5779">Read more.</a> </span> </div> </div> </div> </div> </div><!-- /mid --> <div id="sponsors_bot"> <div class="sponsor_list_heading">Silver Sponsors</div><ul class="plain sponsorList"><li><a href="http://web.archive.org/web/20090329053246/http://www.3tera.com/" target="_blank"><img src="http://web.archive.org/web/20090329053246im_/http://assets.en.oreilly.com/1/eventprovider/1/3tera_logo.gif" alt="3Tera, Inc" title="3Tera, Inc" border="0"/></a></li><li><a href="http://web.archive.org/web/20090329053246/http://www.ascentium.com/" target="_blank"><img src="http://web.archive.org/web/20090329053246im_/http://conferences.oreillynet.com/images/logos/ascientium.gif" 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