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Artificial intelligence (AI) is an indispensable tool for sales pros and business professionals alike.</p>\n<p>Read on to learn how to take advantage of <a href=\"https://www.salesforce.com/sales/artificial-intelligence/\" target=\"_self\">generative AI for sales</a> and get back to more human interaction.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715379956022_vu9","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"","headline_size":"h2","description":"<h2><strong>What you’ll learn</strong>:</h2>\n<ul>\n<li><a href=\"https://www.salesforce.com/sales/artificial-intelligence/generative-ai-for-sales/#one\" target=\"_self\">What is generative AI for sales?</a></li>\n<li><a href=\"https://www.salesforce.com/sales/artificial-intelligence/generative-ai-for-sales/#two\" target=\"_self\">Generative AI use cases for sales</a></li>\n<li><a href=\"https://www.salesforce.com/sales/artificial-intelligence/generative-ai-for-sales/#three\" target=\"_self\">10 Ways to integrate generative AI into your sales strategy</a></li>\n</ul>\n","anchor_id":""},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1722962461512_xf6","name":"sf/promotion","attributes":{"blade_layout":"float_image","audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Discover 7 ways reps can use AI to speed up sales","description":"<p>See real-life examples of using AI to sell, from automating prospecting to writing emails and getting real-time guidance.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Sales-Image_770e34.png?w=645","alt":"","title":"2024/07/Sales-Image_770e34.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Sales-Image_770e34.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Sales-Image_770e34.png?resize=300,256","width":300,"height":256}],"width":645,"height":551},"link_1":{"variant":"primary","label":"Get the free ebook","source":"standard-link","url":"https://www.salesforce.com/form/sales/sales-ai-playbook/?d=7013y000002OsuXAAS&nc=7013y000002OsuSAAS"}},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715617265356_ehk","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"What is generative AI for sales?","headline_size":"h2","description":"<p>In the sales world, generative AI uses simple prompts to create copy (like prospecting emails) and make recommendations (like suggestions for quick-win deals) that are critical to efficient sales processes. It does this by analyzing your existing sales and customer data to help you draft emails, or determine which messages or resources would help advance a sales conversation. All of this should be <a href=\"https://www.salesforce.com/sales/\" target=\"_self\">integrated into your CRM</a>, where sales and customer data live.</p>\n<p>Generative AI models describe algorithms that can be used to create new content. They can also create audio, code, images, text, simulations, and video. Generative AI gets “smarter” by learning patterns every time a human being enters information. It also scrapes the internet — including newspaper archives, your competitor matrix, your value props, your case studies — for relevant information and data.</p>\n","anchor_id":"one"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715898341148_1a6f_503884","name":"sf/promotion","attributes":{"blade_layout":"full_height","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Get the latest sales tips delivered to your inbox.","description":"<p>Sign up for the Salesblazer Highlights newsletter to get the latest sales news, insights, and best practices selected just for you.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?w=1024","alt":"Salesforce user smiling while on a laptop.","title":"2024/03/sales-productpages-success-ecosystem.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024,"image_alignment":"right","image_background_gradient_color":"251, 243, 224"},"link_1":{"variant":"primary","label":"Sign up today","source":"standard-link","url":"https://www.salesforce.com/form/other/salesblazer-newsletter/?d=pb","target":"_blank"}},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715380369670_b22","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Generative AI use cases for sales","headline_size":"h2","description":"<p>Nearly 4 of 5 sales leaders (78%) are concerned that their company is missing the boat on generative AI, according to Salesforce’s <a href=\"https://www.salesforce.com/form/sales/data-and-analytics-report/?d=pb\" target=\"_blank\">Trends in Data and Analytics for Sales report</a>. One of the most impressive aspects of generative AI is that it creates new content almost instantly. It can create emails and sales pitches as well as give real-time guidance for next steps that are indistinguishable from — or even better than — content created by humans. And with an <a href=\"https://www.salesforce.com/artificial-intelligence/ai-strategy-guide/\" target=\"_self\">AI sales guide</a> built directly into your CRM, it can help do all sorts of other useful things:</p>\n","anchor_id":"two"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717796258154_ehs","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Prospecting and account research:","headline_size":"h3","description":"<p>With generative AI, you can automate the chore of prospect and account research. Quickly generate concise summaries from your <a href=\"https://www.salesforce.com/blog/sales-call/\" target=\"_blank\">sales calls</a>, better understand your competition, and eliminate manual data entry.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1715297037137_ut1_503887","name":"sf/promotion","attributes":{"blade_layout":"full_height","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Join the Salesblazer community.","description":"<p>Learn new skills, connect with peers, and grow your career with thousands of sales professionals from around the world.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/promo-salesblazer-slack-launch-2_4ba80c.jpg?w=1024","alt":"Two Salesblazers in blue sweatshirts, smiling and standing next to Salesforce mascot Zig the Zebra.","title":"2024/04/promo-salesblazer-slack-launch-2_4ba80c.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/promo-salesblazer-slack-launch-2_4ba80c.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/promo-salesblazer-slack-launch-2_4ba80c.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/promo-salesblazer-slack-launch-2_4ba80c.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/promo-salesblazer-slack-launch-2_4ba80c.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024,"image_background_gradient_color":"251, 243, 224"},"link_1":{"variant":"primary","label":"Sign up on Slack","source":"standard-link","url":"https://sforce.co/3Q2Dt5C","target":"_blank"}},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721169798583_mo2","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Enhancing communication:","headline_size":"h3","description":"<p>With <a href=\"https://www.salesforce.com/sales/conversation-intelligence/\" target=\"_self\">conversational intelligence</a> added to your <a href=\"https://www.salesforce.com/crm/\" target=\"_self\">CRM</a>, generative AI transcribes and summarizes sales calls in seconds. It flags key moments in conversations to help you spot things such as objections, competitor mentions, attitudes on pricing, and more. Take an in-depth look at what your team is doing right during sales calls — and what they need to improve.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717796454563_15r4","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Optimizing sales strategies:","headline_size":"h3","description":"<p>Generative AI can analyze the effectiveness of sales campaigns, providing personalized close plans tailored to your customer and sales process. It can also increase conversion rates by offering step-by-step guidance with milestones grounded in CRM data.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721169866085_rfh","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Personalizing customer interactions:","headline_size":"h3","description":"<p>Personalized content such as product descriptions, marketing materials, and case studies can be written in a snap with generative AI. It also creates personalized sales proposals and presentations based on the specific needs and interests of each prospect. Generative AI even recommends specific products or services based on a customer’s past interactions and preferences.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721169890845_6xt","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Prioritizing the healthiest deals:","headline_size":"h3","description":"<p>Generative AI summarizes lead opportunity and other CRM records to identify the likelihood of closing a deal. Instantly qualify and pass hot leads to reps directly from your website.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721169911910_g35","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Creating more accurate forecasts:","headline_size":"h3","description":"<p>Using the data from current business trends, generative AI creates <a href=\"https://www.salesforce.com/sales/analytics/sales-forecasting-guide/\" target=\"_self\">forecasts</a>. It also assesses potential gaps in your <a href=\"https://www.salesforce.com/sales/pipeline/\" target=\"_self\">sales pipeline</a> and offers a corrective course of action.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721169934724_cqr","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Creating close plans:","headline_size":"h3","description":"<p>Closing can be a challenging part of the sales process: the Trends report says 79% of <a href=\"https://www.salesforce.com/sales/team-productivity/\" target=\"_self\">sales teams</a> agree that personalization is difficult to execute at scale. Generative AI solves that, creating an action plan tailored for your customer and your sales process. It can also provide a bulleted summary of calls and identify customer sentiment, so you have better context for moving deals to close.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721169963032_udz","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Generating insight and analytics:","headline_size":"h3","description":"<p>The Trends report found that 96% of sales pros agree data is essential to keep up with customer expectations. Generative AI analyzes customer data so reps can prioritize the most promising leads. It also creates accurate sales forecasts by analyzing historical sales data and identifying patterns and trends. With those deep insights into customer behavior, preferences, and purchasing patterns, sales reps can individualize their approach.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721169983857_zbj","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Personalized sales skills training:","headline_size":"h3","description":"<p>Generative AI can build customized sales skills training programs based on the individual needs of every individual on the sales team. Got a new SDR, yes, Generative AI can build a specific training and reinforcement program for them. Got a veteran rep who needs to do a 7-figure negotiation with a Fortune 10 company and their procurement department? No problem, Generative AI can create a simulation that even the most skilled reps can keep learning and practicing.</p>\n<p>And that’s just the beginning. As the technology evolves, the number of available tools — and generative AI’s power to learn and imitate human skills — will only continue to improve.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717796473733_12ue","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"10 ways to integrate generative AI into your sales strategy","headline_size":"h2","description":"<p>In my experience, AI can give you a great head start on your work. It gets things started so you can spend more time on high-value activities instead of getting bogged down in drudgery.</p>\n<p>For example, I create content for the blog on my <a href=\"https://theharrisconsultinggroup.com/\" target=\"_blank\">website.</a> Before generative AI, I would spend a lot of time just getting my ideas organized. Now, I can use the tool to create a first draft. That way, I have my initial thoughts down, and I can start doing the creative work of finessing the writing to be just right.<br><br>That’s just one way to put generative AI to work for your sales strategy. Here are ten more:</p>\n","anchor_id":"three"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170056943_rvz","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"1. Integrate generative AI with your CRM","headline_size":"h3","description":"<p>First things first: Make sure your generative AI is integrated with your CRM software. <a href=\"https://www.salesforce.com/artificial-intelligence/\" target=\"_self\">Salesforce Platform</a> is built into Sales Cloud to give you a seamless experience based on trusted data.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170166191_uae","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"2. Draft personalized emails with prompts","headline_size":"h3","description":"<p>Sellers spend hours a week (a day?) crafting emails that are personalized, targeted, and meaningful. Generative AI is poised to take this task on. How? AI writes personalized emails by studying customer information already stored in the CRM. That information includes the history of your customer interactions, the products that your prospect is interested in or has already bought, and even data from previous conversations. <br><br>The result is that a sales rep can write emails faster without sacrificing quality. First, the sales rep can give the AI tool a prompt: “Email Jeffrey Leu to invite him to our upcoming annual conference.” The AI tool can pull up the customer record and draft an email that shares the boilerplate information with a personalized nod to their previous interactions: “Hey, Jeff! We’ve previously discussed your interest in electric vehicles, so I wanted to invite you to come to our upcoming conference about innovations in the electric car industry.”</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170200057_10ll","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"3. Guide effective discovery","headline_size":"h3","description":"<p>Establishing trust with a prospect during <a href=\"https://www.salesforce.com/blog/what-is-a-discovery-call/\" target=\"_blank\">discovery</a> will always be a deeply human process. But humans aren’t perfect — sometimes we miss body language and verbal cues that show a prospect is struggling or has concerns. With <a href=\"https://www.salesforce.com/sales/artificial-intelligence/\" target=\"_self\">AI built directly into CRM</a>, reps gain insights they would otherwise miss on sales calls.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170264951_4ka","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"4. Improve presentations","headline_size":"h3","description":"<p>With generative AI, you can use text-based prompts in presentation tools to create tailored decks and pitches in minutes. It can enhance presentations by providing dynamic, data-driven content adjustments and analyzing audience reactions and engagement metrics. Generative AI can also make on-the-fly suggestions to improve the presentation’s focus and generate visual aids and personalized talking points.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170285209_x2c","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"5. Speed up data analysis","headline_size":"h3","description":"<p>Sales reps can spend huge parts of their day generating, pulling, and analyzing data — and with so much to look at, it’s easy to miss big-win deal opportunities. Generative AI acts like a personal data analyst to uncover patterns and relationships in your CRM data almost instantaneously, pointing you toward high-value deals and those likely to close. Even better, it adapts to changing dynamics and customer information in real time, helping you modify your sales approach to make it more effective.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170304560_p05","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"6. Analyze lead scoring and prioritization","headline_size":"h3","description":"<p>Generative AI has revolutionized sales lead scoring and prioritization. It analyzes vast amounts of data to identify high-potential prospects. Then the AI evaluates customer behavior, engagement levels, and historical data to assign accurate lead scores. This way, reps can focus on the prospects that are most likely to close.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170327937_ulv","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"7. Enlist intelligent chatbots","headline_size":"h3","description":"<p>Chatbots can help streamline initial customer interactions. These generative AI-driven tools can provide instant, accurate responses to inquiries, qualify leads, and gather essential customer information. And by pulling important details to pass on to human reps, these virtual assistants maximize sellers’ time so they can focus on more complex issues.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170348000_26y","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"8. Customized seller onboarding, training, and reinforcement","headline_size":"h3","description":"<p>Teach and coach every rep the techniques of your top rep. Ramp up new hires fast by incorporating your specific value props and related information from your CRM alongside successful sales calls and circulating best-in-class techniques across the team. Create milestone-based sales programs that deliver outcomes. In fact, I’ve built one you can use already, <a href=\"https://theharrisconsultinggroup.com/coachrichardgpt/\" target=\"_blank\">meet Coach RichardGPT</a>.</p>\n"},"path":"/sales/artificial-intelligence/generative-ai-for-sales","urlLoc":"us","curHref":"/sales/artificial-intelligence/generative-ai-for-sales/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1721170376344_15aq","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"9. 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768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/marquee-sales-pdp-mobile-background.webp?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/marquee-sales-pdp-mobile-background.webp?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/marquee-sales-pdp-mobile-background.webp?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1715959779275_w7g" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715959779275_w7g" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715959779275_w7g" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>Imagine a virtual assistant that can take the drudgery out of everyday tasks — things like data analysis, drafting emails, and competitive research. Instead of spending hours on boring tasks, you and your team could focus on building relationships that matter with your customers.</p> <p>Just a few years ago, this idea was far-fetched. Today, it’s a reality. Artificial intelligence (AI) is an indispensable tool for sales pros and business professionals alike.</p> <p>Read on to learn how to take advantage of <a href="https://www.salesforce.com/sales/artificial-intelligence/" target="_self">generative AI for sales</a> and get back to more human interaction.</p> </div> </article> </div> </section> </div><div data-blade-id="1715379956022_vu9" data-blade-position="4" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715379956022_vu9" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715379956022_vu9" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <h2><strong>What you’ll learn</strong>:</h2> <ul> <li><a href="https://www.salesforce.com/sales/artificial-intelligence/generative-ai-for-sales/#one" target="_self">What is generative AI for sales?</a></li> <li><a href="https://www.salesforce.com/sales/artificial-intelligence/generative-ai-for-sales/#two" target="_self">Generative AI use cases for sales</a></li> <li><a href="https://www.salesforce.com/sales/artificial-intelligence/generative-ai-for-sales/#three" target="_self">10 Ways to integrate generative AI into your sales strategy</a></li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1722962461512_xf6" data-blade-position="5" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1722962461512_xf6" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--float_image" data-module-id="1722962461512_xf6" data-module-name="Discover 7 ways reps can use AI to speed up sales" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Sales-Image_770e34.png?w=645" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Sales-Image_770e34.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Sales-Image_770e34.png?resize=300,256 300w" height="551" width="645"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Discover 7 ways reps can use AI to speed up sales </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>See real-life examples of using AI to sell, from automating prospecting to writing emails and getting real-time guidance.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Get the free ebook" data-link-url="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=7013y000002OsuXAAS&nc=7013y000002OsuSAAS" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Get the free ebook: Discover 7 ways reps can use AI to speed up sales" href="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=7013y000002OsuXAAS&nc=7013y000002OsuSAAS" > Get the free ebook </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1715617265356_ehk" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="one" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715617265356_ehk" data-module-name="What is generative AI for sales?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What is generative AI for sales? </h2> </header> <div class="blade__description"> <p>In the sales world, generative AI uses simple prompts to create copy (like prospecting emails) and make recommendations (like suggestions for quick-win deals) that are critical to efficient sales processes. It does this by analyzing your existing sales and customer data to help you draft emails, or determine which messages or resources would help advance a sales conversation. All of this should be <a href="https://www.salesforce.com/sales/" target="_self">integrated into your CRM</a>, where sales and customer data live.</p> <p>Generative AI models describe algorithms that can be used to create new content. They can also create audio, code, images, text, simulations, and video. Generative AI gets “smarter” by learning patterns every time a human being enters information. It also scrapes the internet — including newspaper archives, your competitor matrix, your value props, your case studies — for relevant information and data.</p> </div> </article> </div> </section> </div><div data-blade-id="1715898341148_1a6f_503884" data-blade-position="7" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1715898341148_1a6f_503884" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1715898341148_1a6f_503884" data-module-name="Get the latest sales tips delivered to your inbox." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?w=1024" class="image__asset" alt="Salesforce user smiling while on a laptop." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sales-productpages-success-ecosystem.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Get the latest sales tips delivered to your inbox. </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Sign up for the Salesblazer Highlights newsletter to get the latest sales news, insights, and best practices selected just for you.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Sign up today" data-link-url="https://www.salesforce.com/form/other/salesblazer-newsletter/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Sign up today: Get the latest sales tips delivered to your inbox." href="https://www.salesforce.com/form/other/salesblazer-newsletter/?d=pb" target="_blank" rel="noopener" > Sign up today </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1715380369670_b22" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="two" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715380369670_b22" data-module-name="Generative AI use cases for sales" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Generative AI use cases for sales </h2> </header> <div class="blade__description"> <p>Nearly 4 of 5 sales leaders (78%) are concerned that their company is missing the boat on generative AI, according to Salesforce’s <a href="https://www.salesforce.com/form/sales/data-and-analytics-report/?d=pb" target="_blank">Trends in Data and Analytics for Sales report</a>. One of the most impressive aspects of generative AI is that it creates new content almost instantly. It can create emails and sales pitches as well as give real-time guidance for next steps that are indistinguishable from — or even better than — content created by humans. And with an <a href="https://www.salesforce.com/artificial-intelligence/ai-strategy-guide/" target="_self">AI sales guide</a> built directly into your CRM, it can help do all sorts of other useful things:</p> </div> </article> </div> </section> </div><div data-blade-id="1717796258154_ehs" data-blade-position="9" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717796258154_ehs" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1717796258154_ehs" data-module-name="Prospecting and account research:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Prospecting and account research: </h3> </header> <div class="blade__description"> <p>With generative AI, you can automate the chore of prospect and account research. Quickly generate concise summaries from your <a href="https://www.salesforce.com/blog/sales-call/" target="_blank" class="link__new-tab">sales calls<img class="link__new-tab-icon" alt="Opens in a new window"></a>, better understand your competition, and eliminate manual data entry.</p> </div> </article> </div> </section> </div><div data-blade-id="1715297037137_ut1_503887" data-blade-position="10" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1715297037137_ut1_503887" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1715297037137_ut1_503887" data-module-name="Join the Salesblazer community." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 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mobile-mr-32"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Join the Salesblazer community. </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Learn new skills, connect with peers, and grow your career with thousands of sales professionals from around the world.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Sign up on Slack" data-link-url="https://sforce.co/3Q2Dt5C" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Sign up on Slack: Join the Salesblazer community." href="https://sforce.co/3Q2Dt5C" target="_blank" rel="noopener" > Sign up on Slack <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 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8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1721169798583_mo2" data-blade-position="11" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721169798583_mo2" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721169798583_mo2" data-module-name="Enhancing communication:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Enhancing communication: </h3> </header> <div class="blade__description"> <p>With <a href="https://www.salesforce.com/sales/conversation-intelligence/" target="_self">conversational intelligence</a> added to your <a href="https://www.salesforce.com/crm/" target="_self">CRM</a>, generative AI transcribes and summarizes sales calls in seconds. It flags key moments in conversations to help you spot things such as objections, competitor mentions, attitudes on pricing, and more. Take an in-depth look at what your team is doing right during sales calls — and what they need to improve.</p> </div> </article> </div> </section> </div><div data-blade-id="1717796454563_15r4" data-blade-position="12" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1717796454563_15r4" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1717796454563_15r4" data-module-name="Optimizing sales strategies:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Optimizing sales strategies: </h3> </header> <div class="blade__description"> <p>Generative AI can analyze the effectiveness of sales campaigns, providing personalized close plans tailored to your customer and sales process. It can also increase conversion rates by offering step-by-step guidance with milestones grounded in CRM data.</p> </div> </article> </div> </section> </div><div data-blade-id="1721169866085_rfh" data-blade-position="13" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721169866085_rfh" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721169866085_rfh" data-module-name="Personalizing customer interactions:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Personalizing customer interactions: </h3> </header> <div class="blade__description"> <p>Personalized content such as product descriptions, marketing materials, and case studies can be written in a snap with generative AI. It also creates personalized sales proposals and presentations based on the specific needs and interests of each prospect. Generative AI even recommends specific products or services based on a customer’s past interactions and preferences.</p> </div> </article> </div> </section> </div><div data-blade-id="1721169890845_6xt" data-blade-position="14" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721169890845_6xt" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721169890845_6xt" data-module-name="Prioritizing the healthiest deals:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Prioritizing the healthiest deals: </h3> </header> <div class="blade__description"> <p>Generative AI summarizes lead opportunity and other CRM records to identify the likelihood of closing a deal. Instantly qualify and pass hot leads to reps directly from your website.</p> </div> </article> </div> </section> </div><div data-blade-id="1721169911910_g35" data-blade-position="15" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721169911910_g35" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721169911910_g35" data-module-name="Creating more accurate forecasts:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Creating more accurate forecasts: </h3> </header> <div class="blade__description"> <p>Using the data from current business trends, generative AI creates <a href="https://www.salesforce.com/sales/analytics/sales-forecasting-guide/" target="_self">forecasts</a>. It also assesses potential gaps in your <a href="https://www.salesforce.com/sales/pipeline/" target="_self">sales pipeline</a> and offers a corrective course of action.</p> </div> </article> </div> </section> </div><div data-blade-id="1721169934724_cqr" data-blade-position="16" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721169934724_cqr" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721169934724_cqr" data-module-name="Creating close plans:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Creating close plans: </h3> </header> <div class="blade__description"> <p>Closing can be a challenging part of the sales process: the Trends report says 79% of <a href="https://www.salesforce.com/sales/team-productivity/" target="_self">sales teams</a> agree that personalization is difficult to execute at scale. Generative AI solves that, creating an action plan tailored for your customer and your sales process. It can also provide a bulleted summary of calls and identify customer sentiment, so you have better context for moving deals to close.</p> </div> </article> </div> </section> </div><div data-blade-id="1721169963032_udz" data-blade-position="17" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721169963032_udz" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721169963032_udz" data-module-name="Generating insight and analytics:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Generating insight and analytics: </h3> </header> <div class="blade__description"> <p>The Trends report found that 96% of sales pros agree data is essential to keep up with customer expectations. Generative AI analyzes customer data so reps can prioritize the most promising leads. It also creates accurate sales forecasts by analyzing historical sales data and identifying patterns and trends. With those deep insights into customer behavior, preferences, and purchasing patterns, sales reps can individualize their approach.</p> </div> </article> </div> </section> </div><div data-blade-id="1721169983857_zbj" data-blade-position="18" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721169983857_zbj" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721169983857_zbj" data-module-name="Personalized sales skills training:" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Personalized sales skills training: </h3> </header> <div class="blade__description"> <p>Generative AI can build customized sales skills training programs based on the individual needs of every individual on the sales team. Got a new SDR, yes, Generative AI can build a specific training and reinforcement program for them. Got a veteran rep who needs to do a 7-figure negotiation with a Fortune 10 company and their procurement department? No problem, Generative AI can create a simulation that even the most skilled reps can keep learning and practicing.</p> <p>And that’s just the beginning. As the technology evolves, the number of available tools — and generative AI’s power to learn and imitate human skills — will only continue to improve.</p> </div> </article> </div> </section> </div><div data-blade-id="1717796473733_12ue" data-blade-position="19" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="three" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1717796473733_12ue" data-module-name="10 ways to integrate generative AI into your sales strategy" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 10 ways to integrate generative AI into your sales strategy </h2> </header> <div class="blade__description"> <p>In my experience, AI can give you a great head start on your work. It gets things started so you can spend more time on high-value activities instead of getting bogged down in drudgery.</p> <p>For example, I create content for the blog on my <a href="https://theharrisconsultinggroup.com/" target="_blank" class="link__new-tab">website.<img class="link__new-tab-icon" alt="Opens in a new window"></a> Before generative AI, I would spend a lot of time just getting my ideas organized. Now, I can use the tool to create a first draft. That way, I have my initial thoughts down, and I can start doing the creative work of finessing the writing to be just right.<br><br>That’s just one way to put generative AI to work for your sales strategy. Here are ten more:</p> </div> </article> </div> </section> </div><div data-blade-id="1721170056943_rvz" data-blade-position="20" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170056943_rvz" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170056943_rvz" data-module-name="1. Integrate generative AI with your CRM" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 1. Integrate generative AI with your CRM </h3> </header> <div class="blade__description"> <p>First things first: Make sure your generative AI is integrated with your CRM software. <a href="https://www.salesforce.com/artificial-intelligence/" target="_self">Salesforce Platform</a> is built into Sales Cloud to give you a seamless experience based on trusted data.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170166191_uae" data-blade-position="21" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170166191_uae" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170166191_uae" data-module-name="2. Draft personalized emails with prompts" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 2. Draft personalized emails with prompts </h3> </header> <div class="blade__description"> <p>Sellers spend hours a week (a day?) crafting emails that are personalized, targeted, and meaningful. Generative AI is poised to take this task on. How? AI writes personalized emails by studying customer information already stored in the CRM. That information includes the history of your customer interactions, the products that your prospect is interested in or has already bought, and even data from previous conversations. <br><br>The result is that a sales rep can write emails faster without sacrificing quality. First, the sales rep can give the AI tool a prompt: “Email Jeffrey Leu to invite him to our upcoming annual conference.” The AI tool can pull up the customer record and draft an email that shares the boilerplate information with a personalized nod to their previous interactions: “Hey, Jeff! We’ve previously discussed your interest in electric vehicles, so I wanted to invite you to come to our upcoming conference about innovations in the electric car industry.”</p> </div> </article> </div> </section> </div><div data-blade-id="1721170200057_10ll" data-blade-position="22" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170200057_10ll" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170200057_10ll" data-module-name="3. Guide effective discovery" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 3. Guide effective discovery </h3> </header> <div class="blade__description"> <p>Establishing trust with a prospect during <a href="https://www.salesforce.com/blog/what-is-a-discovery-call/" target="_blank" class="link__new-tab">discovery<img class="link__new-tab-icon" alt="Opens in a new window"></a> will always be a deeply human process. But humans aren’t perfect — sometimes we miss body language and verbal cues that show a prospect is struggling or has concerns. With <a href="https://www.salesforce.com/sales/artificial-intelligence/" target="_self">AI built directly into CRM</a>, reps gain insights they would otherwise miss on sales calls.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170264951_4ka" data-blade-position="23" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170264951_4ka" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170264951_4ka" data-module-name="4. Improve presentations" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 4. Improve presentations </h3> </header> <div class="blade__description"> <p>With generative AI, you can use text-based prompts in presentation tools to create tailored decks and pitches in minutes. It can enhance presentations by providing dynamic, data-driven content adjustments and analyzing audience reactions and engagement metrics. Generative AI can also make on-the-fly suggestions to improve the presentation’s focus and generate visual aids and personalized talking points.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170285209_x2c" data-blade-position="24" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170285209_x2c" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170285209_x2c" data-module-name="5. Speed up data analysis" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 5. Speed up data analysis </h3> </header> <div class="blade__description"> <p>Sales reps can spend huge parts of their day generating, pulling, and analyzing data — and with so much to look at, it’s easy to miss big-win deal opportunities. Generative AI acts like a personal data analyst to uncover patterns and relationships in your CRM data almost instantaneously, pointing you toward high-value deals and those likely to close. Even better, it adapts to changing dynamics and customer information in real time, helping you modify your sales approach to make it more effective.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170304560_p05" data-blade-position="25" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170304560_p05" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170304560_p05" data-module-name="6. Analyze lead scoring and prioritization" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 6. Analyze lead scoring and prioritization </h3> </header> <div class="blade__description"> <p>Generative AI has revolutionized sales lead scoring and prioritization. It analyzes vast amounts of data to identify high-potential prospects. Then the AI evaluates customer behavior, engagement levels, and historical data to assign accurate lead scores. This way, reps can focus on the prospects that are most likely to close.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170327937_ulv" data-blade-position="26" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170327937_ulv" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170327937_ulv" data-module-name="7. Enlist intelligent chatbots" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 7. Enlist intelligent chatbots </h3> </header> <div class="blade__description"> <p>Chatbots can help streamline initial customer interactions. These generative AI-driven tools can provide instant, accurate responses to inquiries, qualify leads, and gather essential customer information. And by pulling important details to pass on to human reps, these virtual assistants maximize sellers’ time so they can focus on more complex issues.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170348000_26y" data-blade-position="27" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170348000_26y" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170348000_26y" data-module-name="8. Customized seller onboarding, training, and reinforcement" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 8. Customized seller onboarding, training, and reinforcement </h3> </header> <div class="blade__description"> <p>Teach and coach every rep the techniques of your top rep. Ramp up new hires fast by incorporating your specific value props and related information from your CRM alongside successful sales calls and circulating best-in-class techniques across the team. Create milestone-based sales programs that deliver outcomes. In fact, I’ve built one you can use already, <a href="https://theharrisconsultinggroup.com/coachrichardgpt/" target="_blank" class="link__new-tab">meet Coach RichardGPT<img class="link__new-tab-icon" alt="Opens in a new window"></a>.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170376344_15aq" data-blade-position="28" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170376344_15aq" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170376344_15aq" data-module-name="9. Ensure compliance" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 9. Ensure compliance </h3> </header> <div class="blade__description"> <p>Follow <a href="https://www.salesforce.com/blog/generative-ai-regulations/" target="_blank" class="link__new-tab">generative AI regulations<img class="link__new-tab-icon" alt="Opens in a new window"></a> to ensure the use of AI complies with <a href="https://www.salesforce.com/blog/ai-data-privacy/" target="_blank" class="link__new-tab">data privacy<img class="link__new-tab-icon" alt="Opens in a new window"></a> regulations. Put guidelines into place to make sure the AI-generated content created for your team is used ethically.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170469562_1168" data-blade-position="29" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170469562_1168" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170469562_1168" data-module-name="10. Evaluate operations" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 10. Evaluate operations </h3> </header> <div class="blade__description"> <p>Monitor the performance of your new generative AI tools and their impact on sales metrics, such as conversion rates and lead response times. Collect feedback from your sales team and customers to identify areas for improvement. Regularly update and retrain generative AI tools with new data to ensure they remain effective and accurate.</p> </div> </article> </div> </section> </div><div data-blade-id="1721170491299_ksv" data-blade-position="30" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1721170491299_ksv" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1721170491299_ksv" data-module-name="Use AI to supercharge your sales" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Use AI to supercharge your sales </h2> </header> <div class="blade__description"> <p>Generative AI for sales has lots of benefits. It can help you write knockout pitches and emails, make the discovery process pop, and analyze a slew of data in seconds. In other words, it’s a tool that can handle the busywork so you can sell more efficiently.</p> <p><a href="https://www.salesforce.com/resources/articles/service-automation-form/" target="_self">Automation and AI</a> can deliver personalized experiences and revolutionize customer service. What they won’t do is replace the personal aspect of sales. Sales is inherently about relationships. That’s why <a href="https://www.salesforce.com/blog/generative-ai-for-business/" target="_blank" class="link__new-tab">generative AI is important for business<img class="link__new-tab-icon" alt="Opens in a new window"></a> but will continue to rely on the human touch.</p> </div> </article> </div> </section> </div><div data-blade-id="1670279296854_1353_5038828" data-blade-position="31" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1670279296854_1353_5038828" class="relative nup--blade nup--link_below layout--4 nup--card_resource" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Get more sales tips, tricks, and trends. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1680632066824_bin" data-module-name="7 Ways AI Can Help You Close More Deals" data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=pb" tabindex="-1" aria-label="7 Ways AI Can Help You Close More Deals" data-link-url="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/7-ways-ai-can-help-you-close-more-deals.jpg?w=1024" class="card__image" alt="Sales AI Playbook" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/7-ways-ai-can-help-you-close-more-deals.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/7-ways-ai-can-help-you-close-more-deals.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/7-ways-ai-can-help-you-close-more-deals.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/7-ways-ai-can-help-you-close-more-deals.jpg?resize=1024,577 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Playbook</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=pb" data-link-text="7 Ways AI Can Help You Close More Deals" data-link-url="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=pb" data-link-type="header" target="_blank"> 7 Ways AI Can Help You Close More Deals </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the playbook" data-link-url="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the Sales AI Playbook" href="https://www.salesforce.com/form/sales/sales-ai-playbook/?d=pb" target="_blank" rel="noopener" > Read the playbook </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1671493589475_u0a" data-module-name="Get the latest insights from thousands of sales professionals." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/research-reports/state-of-sales/" tabindex="-1" aria-label="Get the latest insights from thousands of sales professionals." data-link-url="https://www.salesforce.com/resources/research-reports/state-of-sales/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/Product-Page_1400x810_F2.png?w=1024" class="card__image" alt="State of Sales report" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/Product-Page_1400x810_F2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/Product-Page_1400x810_F2.png?resize=300,174 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/Product-Page_1400x810_F2.png?resize=768,444 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/Product-Page_1400x810_F2.png?resize=1024,592 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Report</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/resources/research-reports/state-of-sales/" data-link-text="Get the latest insights from thousands of sales professionals." data-link-url="https://www.salesforce.com/resources/research-reports/state-of-sales/" data-link-type="header" target="_self"> Get the latest insights from thousands of sales professionals. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the report" data-link-url="https://www.salesforce.com/resources/research-reports/state-of-sales/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the State of Sales report" href="https://www.salesforce.com/resources/research-reports/state-of-sales/" target="_self" rel="noopener" > Get the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1670279612010_uu1" data-module-name="Discover how Sales Cloud uses data and AI to help you close deals fast." data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/sales/" tabindex="-1" aria-label="Discover how Sales Cloud uses data and AI to help you close deals fast." data-link-url="https://www.salesforce.com/sales/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sc-product-promoblade.png?w=1024" class="card__image" alt="Sales Cloud" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sc-product-promoblade.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sc-product-promoblade.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sc-product-promoblade.png?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/sc-product-promoblade.png?resize=1024,1024 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Product</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/sales/" data-link-text="Discover how Sales Cloud uses data and AI to help you close deals fast." data-link-url="https://www.salesforce.com/sales/" data-link-type="header" target="_self"> Discover how Sales Cloud uses data and AI to help you close deals fast. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/sales/" data-link-type="primary cta" > <a class="cta_button" data-size="" 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srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/form-free-trial-elf-b.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/form-free-trial-elf-b.png?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/form-free-trial-elf-b.png?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/form-free-trial-elf-b.png?resize=1024,577 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Free Trial</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/signup/sales/?d=pb" data-link-text="Try Sales Cloud for free." data-link-url="https://www.salesforce.com/form/signup/sales/?d=pb" data-link-type="header" target="_blank"> Try Sales Cloud for free. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Start your trial" data-link-url="https://www.salesforce.com/form/signup/sales/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Start your Sales Cloud trial" href="https://www.salesforce.com/form/signup/sales/?d=pb" target="_blank" rel="noopener" > Start your trial </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Get more sales tips, tricks, and trends." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="See all resources" data-link-url="https://www.salesforce.com/blog/sales/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="See all resources: Get more sales tips, tricks, and trends." href="https://www.salesforce.com/blog/sales/" > See all resources </a> </pbc-button> </div> </div> </div> </div> </section> </div><div data-blade-id="1668731671593_17ln_5038829" data-blade-position="32" data-blade-name="sf/contactus" data-blade-variant="contactus" data-blade-source="www" data-blade-type="blade"> <section id="1668731671593_17ln_5038829" class="relative contactus--blade contactus--link_below layout--3 contactus--card_contactus" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main contactus contactus__3 contactus__gridThree"> <header class="contactus__blade-heading text--center"> <h2 class="headline" style=" "> Ready to take the next step with the world’s #1 CRM for Sales? </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper" data-module-id="1670344843552_5tw" data-module-type="card_contactus" data-module-name="Start your trial." data-module-position="1" 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