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{#column-wrap-id-1689433764944{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1689433764944{max-width:100%;flex-basis:100%;}}</style> </div> </div></div></div></div></div></div></div></section><section id="sp-main-body"><div class="container"><div class="row"><div id="sp-component" class="col-md-12 col-lg-9 "><div class="sp-column "><div id="system-message-container"> </div> <div class="blog" itemscope itemtype="http://schema.org/Blog"> <div class="page-header"> <h1> Interviews </h1> </div> <div class="article-list"> <div class="row row-1 cols-2"> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1986-antonis-papaioannou-i-reccodo-protoporos-sto-personalized-marketing-stin-ellada"> <img src="/images/joomlart/article/7a0fedcef13e85a941dc364a9cbe4e6e.jpg" alt="Αντώνης Παπαϊωάννου: Η Reccodo πρωτοπόρος στο personalized marketing στην Ελλάδα" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2021-06-08T13:04:26+03:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 08 Ιουνίου 2021 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1986-antonis-papaioannou-i-reccodo-protoporos-sto-personalized-marketing-stin-ellada" itemprop="url"> Αντώνης Παπαϊωάννου: Η Reccodo πρωτοπόρος στο personalized marketing στην Ελλάδα</a> </h2> </div> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο <strong>Αντώνης Παπαϊωάννου</strong>, Business Manager της <a href="https://reccodo.com/" target="_blank" rel="noopener noreferrer"><strong><span style="font-family: verdana, geneva, sans-serif;">Reccodo</span></strong></a>, μας μίλησε για το personalization στο eCommerce, την αποτελεσματικότητά του και τον τρόπο προσέγγισής του από την Reccodo, αλλά και από την εγχώρια αγορά. </span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Ποιο είναι το story πίσω από το brand Reccodo;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η <a href="https://reccodo.com/" target="_blank" rel="noopener noreferrer">Reccodo</a> ξεκίνησε το 2019 ως το πρώτο εργαλείο στην Ελλάδα που παρέχει ολοκληρωμένες λύσεις για προσωποποιημένη online εμπειρία στον καταναλωτή. Η ευέλικτη πλατφόρμα μας, είναι ικανή να δημιουργήσει γνώση από τους πελάτες των ηλεκτρονικών καταστημάτων και να προσφέρει υπηρεσίες προστιθέμενης αξίας. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η <a href="https://reccodo.com/" target="_blank" rel="noopener noreferrer">Reccodo</a> στοχεύει στην παροχή <strong>προσιτών εξειδικευμένων υπηρεσιών στην Τεχνητή Νοημοσύνη</strong> (AI) και στη <strong>Μηχανική</strong> <strong>Μάθηση</strong> (ML), ξεκινώντας από το personalization.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ωστόσο, θα πρέπει να αναφερθούμε και στην εταιρεία που έχει τα δικαιώματα του brand, την ΟΚΤΑΒΙΤ. Η ΟΚΤΑΒΙΤ δραστηριοποιείται στην Ελλάδα από το 1992 µε έδρα την Αθήνα και εξειδικεύεται στη διάθεση επώνυμων προϊόντων πληροφορικής και τηλεπικοινωνιών στους τοπικούς κατασκευαστές και μεταπωλητές.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Από το 2017 η εταιρεία ξεκίνησε να επενδύει σε νέες τεχνολογίες, δημιουργώντας τμήμα R&D. Αρχικά δημιούργησε την υπηρεσία για τις ανάγκες της ίδιας της εταιρείας και στη συνέχεια προώθησε τη <a href="https://reccodo.com/" target="_blank" rel="noopener noreferrer">Reccodo</a> ως SaaS προϊόν.</span></p> <p> </p> <p><img src="/images/Antonis__Papaioanou.jpg" alt="" width="263" height="350" style="float: left; margin: 5px 10px 5px 10px;" /></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Πώς θα περιγράφατε "σε δυο προτάσεις" το portfolio των υπηρεσιών σας;</span></strong></em></span></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η <a href="https://reccodo.com/" target="_blank" rel="noopener noreferrer">Reccodo</a> αναγνωρίζει τις ανάγκες και τα ενδιαφέροντα κάθε τελικού καταναλωτή των ηλεκτρονικών καταστημάτων σε πραγματικό χρόνο. Με αυτόν τον τρόπο, προτείνει προϊόντα που ανταποκρίνονται στις προτιμήσεις του, σύμφωνα με τη γκάμα των προϊόντων και τις επιχειρηματικές προτεραιότητες του καταστήματος.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η Reccodo προσφέρει: </span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> 1. Προσωποποιημένες (personalized) προτάσεις προϊόντων </span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> 2. Έξυπνες cross-sales προτάσεις (Bundles)</span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> 3. eCommerce Search</span><br /> <span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όλες οι παραπάνω υπηρεσίες επιτυγχάνουν την βελτίωση της εμπειρίας των καταναλωτών στο ηλεκτρονικό κατάστημα, και συνεπώς την <strong>αύξηση του μέσου καλαθιού έως και 25%</strong>. </span></p> <p> </p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Έχετε βρει πρόσφορο έδαφος στην εγχώρια αγορά; Η καινοτομία των υπηρεσιών σας γίνεται κατανοητή;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι υπηρεσίες που προσφέρει η <a href="https://reccodo.com/" target="_blank" rel="noopener noreferrer">Reccodo</a> είναι διαδεδομένες στο εξωτερικό τα τελευταία χρόνια και ειδικά στις αγορές της Αμερικής και της Δυτικής Ευρώπης. Στην Ελλάδα, μόνο τα μεγάλα ηλεκτρονικά καταστήματα τις αξιοποιούν.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το eCommerce στην Ελλάδα παρουσιάζει ανοδική πορεία. Ωστόσο, δεν είναι πολλές οι επιχειρήσεις που πραγματικά έχουν επενδύσει στο ηλεκτρονικό τους κατάστημα. Στις περισσότερες περιπτώσεις το χρησιμοποιούν ως υποστηρικτικό του φυσικού καταστήματος. Έτσι λοιπόν, ειδικά πριν την πανδημία, ήταν δύσκολο να πείσουμε τις επιχειρήσεις να επενδύσουν σε νέες υπηρεσίες για την αναβάθμιση της online παρουσίας τους.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η καινοτομία γίνεται κατανοητή. Παρ’ όλα αυτά είναι δύσκολο να εξηγήσεις την αποτελεσματικότητα. Γι’ αυτό το λόγο, <strong>προσφέρουμε τις υπηρεσίες της Reccodo χωρίς κόστος για τον πρώτο μήνα</strong>, ώστε η επιχείρηση να καταλάβει τον τρόπο που δουλεύει η πλατφόρμα και να δει άμεσα τα αποτελέσματα.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Πόσο αποτελεσματικό είναι το personalization στο eCommerce;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όπως ήδη αναφέραμε, η αποτελεσματικότητα του personalization φαίνεται άμεσα στην αύξηση των πωλήσεων. Οι επιχειρήσεις που εφαρμόζουν τακτικές personalized marketing αναφέρουν <strong>20% αύξηση στις πωλήσεις τους</strong>. Αυτή την τάση παρατηρούμε και εμείς στους συνεργάτες μας.</span></p> <p> <img src="/images/personalizestats.jpg" alt="" style="display: block; margin-left: auto; margin-right: auto;" /></p> <p> </p> <p><span style="font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Επιπλέον, έρευνες στο εξωτερικό δείχνουν ότι η πλειοψηφία των χρηστών προτιμά να αγοράζει, αλλά και προτείνει σε φίλους ηλεκτρονικά καταστήματα που χρησιμοποιούν personalized υπηρεσίες για τη βελτίωση του customer experience.</span></span> </span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Η πανδημία πώς επηρέασε τις δραστηριότητές σας;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μόλις ξέσπασε η πανδημία και τα φυσικά καταστήματα έκλεισαν, έγινε άμεσα κατανοητή η σπουδαιότητα του ηλεκτρονικού καταστήματος και η σωστή λειτουργία του. Οι περισσότερες επιχειρήσεις, όμως, δεν ήταν έτοιμες να διαχειριστούν τον επιπλέον φόρτο εργασίας στο online κατάστημά τους, καθώς βασικές διαδικασίες δεν λειτουργούσαν στον επιθυμητό βαθμό.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">H πανδημία αποτέλεσε μια πολύ καλή ευκαιρία για εμάς να προωθήσουμε τις υπηρεσίες μας, καθώς πλέον το e-shop ήταν το μόνο σημείο επαφής με τον πελάτη. Το ηλεκτρονικό κατάστημα έπρεπε να βελτιώσει τo customer experience για να «κρατήσει» τους πελάτες του. Δεν είχαμε όμως την ανταπόκριση που περιμέναμε, αφού οι επιχειρήσεις έπρεπε να δώσουν προτεραιότητα σε βασικές διαδικασίες και λειτουργίες των e-shop τους, όπως των πληρωμών, καθώς και στις έγκαιρες παραδόσεις.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Με το άνοιγμα των καταστημάτων και την προσπάθεια διατήρησης της επισκεψιμότητας και του τζίρου στα e-shop, βλέπουμε ότι υπάρχει μεγαλύτερη ανταπόκριση από τις επιχειρήσεις για να αναβαθμίσουν τα ηλεκτρονικά τους καταστήματα, τόσο στην Ελλάδα όσο και στο εξωτερικό.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Ποιες είναι οι προτεραιότητές σας για την εξέλιξη των προϊόντων σας;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Προτεραιότητά μας είναι η διαρκής επικοινωνία με τους πελάτες μας ώστε να βελτιώνουμε συνεχώς τις υπηρεσίες μας με βάση το feedback τους, αλλά και τις ανάγκες τους που μεταβάλλονται.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Παράλληλα, αναβαθμίζουμε συνεχώς τα analytics που προσφέρουμε στους πελάτες μας, για να έχουν ξεκάθαρη εικόνα της αποτελεσματικότητας της <a href="https://reccodo.com/" target="_blank" rel="noopener noreferrer">Reccodo</a>, αλλά και να έχουν πληροφορίες σχετικά με τις προτιμήσεις των πελατών που μπορούν στη συνέχεια να χρησιμοποιήσουν εσωτερικά, σε άλλες διαδικασίες.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Στα επόμενα βήματά μας, είναι η <strong>προσθήκη επιπλέον υπηρεσιών</strong> που έχουν σχέση με το personalization, όπως gamification και personalized email marketing. </span><br /> <br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> Τα product recommendation engines ήρθαν για να μείνουν. Μπορεί στο εξωτερικό να κατέχουν εδώ και χρόνια μία θέση ως ένα αποτελεσματικό tool ενίσχυσης πωλήσεων, αλλά πλέον ήρθε η ώρα να διαδοθούν και στην Ελλάδα. Το ερώτημα είναι ποιες εμπορικές επιχειρήσεις θα προλάβουν να είναι οι πρωτοπόρες, θα βελτιώσουν το ηλεκτρονικό κατάστημά τους και θα ξεχωρίσουν από τον συνεχώς αυξανόμενο ανταγωνισμό.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1960-karolos-tsiligkirian-xairomaste-otan-sti-gim-erxontai-pelates-pou-zitoyn-kati-parapano"> <img src="/images/joomlart/article/5460c4ee5f9847f4076f609166e1ebcc.jpg" alt="Κάρολος Τσιλιγκιριάν: Χαιρόμαστε όταν στη GIM έρχονται πελάτες που ζητούν κάτι παραπάνω" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2021-05-21T01:00:12+03:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 21 Μαΐου 2021 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1960-karolos-tsiligkirian-xairomaste-otan-sti-gim-erxontai-pelates-pou-zitoyn-kati-parapano" itemprop="url"> Κάρολος Τσιλιγκιριάν: Χαιρόμαστε όταν στη GIM έρχονται πελάτες που ζητούν κάτι παραπάνω</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva; font-size: 12pt;">Ο <strong>Κάρολος Τσιλιγκιριάν</strong>, ιδρυτής τής <a href="https://www.greekinternetmarketing.com/lyseis" target="_blank" rel="noopener noreferrer">GIM - Greek Internet Marketing</a> μας μίλησε για την πορεία της εταιρείας από τον... καφέ μέχρι το CRO, την εκρηκτική ανάπτυξη που γνωρίζει το ηλεκτρονικό εμπόριο και το μάρκετινγκ εξαιτίας της πανδημίας, καθώς και για τις εξελίξεις που αναμένονται στον κλάδο, οδηγούμενες κυρίως από την ταχύτατη ανάπτυξη και υιοθέτηση νέων τεχνολογιών, καθώς και την ψηφιακή κουλτούρα που καλλιεργείται στους καναταλωτές.<br /></span></span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Τί σας ώθησε στην ίδρυση της GIM;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Από μικρό παιδί πάντα με ενθουσίαζε οτιδήποτε είχε σχέση με την επιστήμη, την τεχνολογία και τη δημιουργία. Πριν 15 χρόνια, ένα από τα χόμπυ μου ήταν οτιδήποτε είχε σχέση με τον καφέ. Η προέλευση του καφέ, το καβούρδισμα, οι διαφορετικοί τρόποι εκχύλισης κ.λπ. Συνδύασα λοιπόν την αγάπη μου για την τεχνολογία του Διαδικτύου με την αγάπη μου για τον καφέ και έφτιαξα ένα από τα πρώτα Sites για τον καφέ στην Ελλάδα!</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Γρήγορα κατάλαβα ότι ένα Site από μόνο του δε φτάνει. Χρειάζεται Marketing! Έτσι λοιπόν κόλλησα το μικρόβιο, και ως... γνωστός βιβλιοφάγος, βρήκα τις καλύτερες πηγές γνώσης Digital Marketing από την Αμερική και πήγα στο επόμενο επίπεδο προώθησης αυτού του Site, εντός και εκτός από τα σύνορα της Ελλάδας.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όταν λοιπόν ήρθε η στιγμή φίλοι και γνωστοί να ζητάνε βοήθεια για να μπουν στο Διαδίκτυο, γεννήθηκε η ιδέα για τη GIM. Έχω γράψει λεπτομέρειες για αυτή την πορεία, καθώς και για τα βιβλία που έχω γράψει, στο προσωπικό μου προφίλ στο <em><a href="https://www.greekinternetmarketing.com/karolos-tsiligkirian" target="_blank" rel="noopener noreferrer">www.greekinternetmarketing.com/karolos-tsiligkirian</a></em></span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><em><strong>Αθήνα ή Λονδίνο αυτή την περίοδο; Πού υπάρχει μεγαλύτερο ενδιαφέρον για τις δραστηριότητές σας;</strong></em> <br /></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Πλέον, δε χρειάζεται να λέμε τίποτα για το θέμα :) </span><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Έρχονται μόνοι τους οι πελάτες και λένε "τώρα είναι η χρυσή περίοδος για εσάς", και έχουν δίκιο. Έχουμε πελάτες μέχρι και στη Σιγκαπούρη.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Τα Lockdowns έφεραν <strong>τεράστια επιτάχυνση του ψηφιακού μετασχηματισμού</strong> σε επιχειρήσεις και καταναλωτές. Η ζήτηση έχει ανέβει σε παγκόσμιο επίπεδο και ιδιαίτερα σε χώρες που είχαν μείνει πίσω, όπως η Ελλάδα. Το μεγαλύτερο πρόβλημα που βιώνει ο κλάδος των Digital Marketing Agencies που ανήκουμε, είναι η εύρεση ικανών στελεχών σε γρήγορους ρυθμούς.</span></p> <p> </p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong><em>Κατανοούν οι πελάτες το μοντέλο BCR2 που έχετε εισαγάγει;</em></strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η αλήθεια είναι πως όχι όσο θα θέλαμε. Το μοντέλο είναι απλό, φαινομενικά:</span><br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Έρευνα/Πλάνο > Προσέλκυση κοινού > Μετατροπή σε Πελάτη > Διατηρησιμότητα και Επανάληψη διαδικασίας, αλλά στην πραγματικότητα έχει πολύ βάθος. </span><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Για παράδειγμα, το CRO (Conversion Rate Optimization) είναι ένας τεράστιος κλάδος από μόνος του. Αυτό με έχει ωθήσει να γράψω βιβλία για τα διαφορετικά θέματα, όπως το πρόσφατο βιβλίο για το CRO.</span></p> <p> </p> <p><a href="https://www.greekinternetmarketing.com/" target="_blank" rel="noopener noreferrer"><img src="/images/KarolosTsiligirian.jpg" alt="" /></a><br /> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Πόσο επηρέασε η πανδημία την εταιρεία σας και τους πελάτες της;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το πρώτο Lockdown ήταν ένα μεγάλο σοκ. Ο καθένας μπορούσε να αποφασίσει για το αν θα παίξει άμυνα, ή αν θα βγει στην επίθεση. Εμείς αποφασίσαμε να πολλαπλασιάσουμε όλες τις ενέργειες μας, να στηρίξουμε και να παρακινήσουμε τους πελάτες μας. Η κίνηση αυτή μας βγήκε σε πολύ καλό, όχι μόνο όσον αφορά την κερδοφορία της επιχείρησης και "ξερούς" οικονομικούς δείκτες, αλλά και όσον αφορά στο κλίμα μέσα στην εταιρεία και την αναβάθμιση της ποιότητας επικοινωνίας με τους πελάτες μας. Τώρα πια, αντιλαμβάνονται ότι δεν είμαστε "τεχνικοί" αλλά πολύτιμοι σύμμαχοί τους.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ένα άλλο βασικό στοιχείο, είναι πως μας ώθησε να σκεφτούμε πιο σφαιρικά το Digital Marketing και να επεκταθούμε και σε άλλους τομείς, όπως Consulting & Coaching, για να βοηθήσουμε πιο άμεσα τους πελάτες που το επιθυμούν.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Πώς βλέπετε το μέλλον του ηλεκτρονικού εμπορίου στη χώρα μας; Σε ποιο βαθμό πιστεύετε ότι θα συνεχιστεί η άνοδός του και ποιος κλάδος έχει τη μεγαλύτερη δυναμική;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το μέλλον είναι λαμπρό :)</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όλα τα στατιστικά και οι τάσεις δείχνουν ξεκάθαρη άνοδο. Την καλοκαιρινή περίοδο, λόγω μείωσης των όποιων περιορισμών και της θέλησης του κόσμου να "πάρει αέρα", θα υπάρχει μια πτώση σε κάποιους κλάδους online αγορών, αλλά θεωρώ πως θα είναι προσωρινό.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η μετάβαση στην εποχή του Διαδικτύου είναι μη αναστρέψιμη. Είναι η φυσική πορεία των πραγμάτων. Κάτι που αξίζει να έχει ένας επιχειρηματίας στο νου του, είναι το<strong> πώς εξελίσσονται μεγάλες αγορές</strong>, όπως αυτή των ΗΠΑ, γιατί κομμάτια αυτής της αλλαγής θα έρθουν με διαφορά φάσης και στην Ελλάδα.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Ποια είναι τα άμεσα σχέδιά σας για την περαιτέρω εξέλιξη της GIM;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Περισσότερη έμφαση σε Higher-Level Thinking και Στρατηγικό Marketing, καθώς και συνδυασμός με <strong>Branding</strong>, <strong>Consulting</strong> και <strong>Coaching</strong>. Χαιρόμαστε όταν έρχονται αποφασιστικοί πελάτες, με οργάνωση και ανοιχτό μυαλό, που ζητούν κάτι παραπάνω από απλή διαφήμιση στα Social Media, ή στη Google.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Στην εποχή που μας έρχεται, του αυξανόμενου ανταγωνισμού, του περιορισμού των cookies, και της ανάπτυξης της Τεχνητής Νοημοσύνης, πιστεύουμε πως η ανθρώπινη ολιστική προσέγγιση, σε συνδυασμό με επιστημονικό know-how, είναι αυτή που μπορεί μακροπρόθεσμα να φέρει εξαιρετικά οφέλη για όλους.</span></p> <p> </p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1898-thanasis-kameas-stin-plushost-gr-eimaste-erotevmenoi-me-ti-douleia-mas-kai-tetoious-pelates-anazitoyme"> <img src="/images/joomlart/article/b1f80a786220888292abbd83d8707702.jpg" alt="Θανάσης Καμέας: Στην Plushost είμαστε ερωτευμένοι με τη δουλειά μας και τέτοιους πελάτες αναζητούμε" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2021-04-13T01:00:58+03:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 13 Απριλίου 2021 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1898-thanasis-kameas-stin-plushost-gr-eimaste-erotevmenoi-me-ti-douleia-mas-kai-tetoious-pelates-anazitoyme" itemprop="url"> Θανάσης Καμέας: Στην Plushost είμαστε ερωτευμένοι με τη δουλειά μας και τέτοιους πελάτες αναζητούμε</a> </h2> </div> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">H <a href="https://www.plushost.gr/" target="_blank" rel="noopener noreferrer">Plushost.gr</a> είναι μια από τις παλαιότερες εταιρίες της ελληνικής αγοράς που εξειδικεύεται στο hardcore e-commerce και προσφέρει πλήρεις υπηρεσίες σχεδιασμού, κατασκευής, καθώς και υπηρεσίες marketing. Για αυτές τις υπηρεσίες έχει βραβευθεί πολλαπλά.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Είχαμε την ευκαιρία να συνομιλήσουμε με τον κ. <strong>Θανάση Καμέα</strong>, <strong>CEO & Founder</strong> της εταιρείας, ο οποίος μας ανέπτυξε τη φιλοσοφία και τα "μυστικά" της επιτυχημένης ομάδας της <a href="https://www.plushost.gr/" target="_blank" rel="noopener noreferrer">Plushost</a>, που ορμόμενη από τα Τρίκαλα προσφέρει υπηρεσίες και τεχνογνωσία αιχμής σε όλη τη χώρα, επιβεβαιώνοντας ότι αν θες κάτι πολύ, η απόσταση από το οικονομικό κέντρο μπορεί να τελικά να εξελιχθεί και σε πλεονέκτημα. Επίσης, του ζητήσαμε και σχολίασε τα τεκταινόμενα στο χώρο και έδωσε τις προβλέψεις του για την πορεία του ηλεκτρονικού επιχειρείν στη χώρα μας.<br /></span></p> <p class="readmore"> <a class="btn btn-secondary" href="/more/interviews/1898-thanasis-kameas-stin-plushost-gr-eimaste-erotevmenoi-me-ti-douleia-mas-kai-tetoious-pelates-anazitoyme" itemprop="url"> Περισσότερα: Θανάσης Καμέας: Στην Plushost είμαστε ερωτευμένοι με τη δουλειά μας και τέτοιους πελάτες αναζητούμε </a> </p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1890-nikoletta-merzioti-sti-sleed-gefyronoume-business-technology-kai-marketing"> <img src="/images/joomlart/article/2a1efaf12d575df75b411da94af12a4a.jpg" alt="Νικολέττα Μερζιώτη: Στη Sleed γεφυρώνουμε Business, Technology και Marketing" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2021-04-06T14:10:45+03:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 06 Απριλίου 2021 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1890-nikoletta-merzioti-sti-sleed-gefyronoume-business-technology-kai-marketing" itemprop="url"> Νικολέττα Μερζιώτη: Στη Sleed γεφυρώνουμε Business, Technology και Marketing</a> </h2> </div> <p><span style="font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η <a href="https://www.sleed.com/" target="_blank" rel="noopener noreferrer">Sleed</a> ιδρύθηκε το 2010 και είναι από τις μεγαλύτερες και ταχύτερα αναπτυσσόμενες εταιρείες στον χώρο του <strong>digital marketing</strong> στην Ελλάδα. Είναι <strong>Premier Partner της Google, Facebook Marketing Partner </strong>και<strong> Shopify partner</strong>, έχει αποσπάσει περισσότερα από 150 βραβεία και έχει διακριθεί ως <strong>Best Workplace</strong>. </span></span></span></p> <p><span style="font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Είχαμε την ευκαιρία να συνομιλήσουμε με την κ. <strong>Νικολέττα Μερζιώτη, Digital Marketing Director </strong>και<strong> Head of Product</strong> στη <a href="https://www.sleed.com/" target="_blank" rel="noopener noreferrer">Sleed</a>, η οποία μας ανέπτυξε τη φιλοσοφία της εταιρείας, τη δυναμική της, καθώς και τις συνθήκες που διαμορφώνονται και αναμένονται στην ελληνικά αγορά.</span></span></span><br /> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Τί σημαίνει για εσάς 360<sup>ο</sup> digital agency; Πώς διαφοροποιείστε από τον ανταγωνισμό;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Για εμάς ή έννοια του "360" είναι ένα από τα πιο βασικά κομμάτια της φιλοσοφίας μας σαν μια εταιρεία παροχής υπηρεσιών. Σε εμάς, ένας πελάτης μπορεί να καλύψει στον απόλυτο βαθμό τις digital (και όχι μόνο) ανάγκες του. Για να συμβεί αυτό, υπάρχει μία <strong>inhouse ομάδα περισσότερων από 80 ατόμων</strong> που φροντίζει να παραμένει updated σε θέματα <strong>Digital Marketing</strong>, <strong>Creativity</strong> και <strong>Development</strong>. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ακόμα και αν δεν μπορεί να δοθεί έτοιμη λύση από την inhouse ομάδα, είναι μέσα στο DNA μας το RnD, ώστε να δοθεί. Προσπαθούμε λοιπόν να στεκόμαστε στον πελάτη ως σύμβουλοι, να γεφυρώσουμε τους 3 κόσμους Business, Technology & Marketing και να δίνουμε στους πελάτες πρακτικές λύσεις παρά να παραθέτουμε εργαλεία και ορισμούς. Αυτό θα έλεγα μας διαφοροποιεί από τον ανταγωνισμό.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Να αναφέρω εδώ ότι οι account managers μας στρατηγικά είναι οι πιο έμπειροι άνθρωποι στην εταιρεία και έχουν περάσει από <strong>απευθείας επαφή με τα εργαλεία</strong>, πριν φτάσουν στο σημείο να διαχειρίζονται τους πελάτες</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Κλείνοντας, να αναφέρω ότι μέσα στο 2021 ο βασικός μας σκοπός είναι να προσφέρουμε ακόμα περισσότερες <strong>end to end λύσεις</strong>, με πιο χαρακτηριστικό παράδειγμα τη δημιουργία <strong>ιδιόκτητου studio</strong> (ίσως είμαστε το μοναδικό digital agency στην Ελλάδα που επενδύει τόσο στην παραγωγή περιεχομένου), δίνοντας τη δυνατότητα για πιο scaleable productions.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Πόσο επηρέασε η πανδημία την εταιρεία σας και τους πελάτες της; Αυξήθηκε ή μειώθηκε η πελατειακή βάση;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η πανδημία έφερε το εξής νέο δεδομένο στο χώρο του e-business: Μεγάλα brands και retailers με πολύ δυνατή offline παρουσία που ήταν κάπως επιφυλακτικοί, ή αναβλητικοί, <strong>αναγκάστηκαν</strong> να στραφούν αποφασιστικά και άμεσα στο κομμάτι του digital με πολύ μεγαλύτερο ενδιαφέρον, αφού εκεί πλέον βρίσκεται η ευκαιρία της λιανικής για πωλήσεις. Από την άλλη, η πλειοψηφία των πελατών μας είτε επένδυαν ήδη πολύ δυνατά στο digital και βρέθηκαν σε μία φάση που ήταν απολύτως έτοιμοι να το κάνουν, είτε χρησιμοποιούσαν τα digital κανάλια / παρουσίες τους συμπληρωματικά και το 2020 ήταν η χρονιά που πείστηκαν να επενδύσουν περισσότερο. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Δε θα πούμε ότι η κατάσταση ήταν εύκολη, όταν βλέπεις τον πελάτη σου να τρέχει σχεδόν όλη τη χρονιά με 30 κλειστά καταστήματα, να μην καταφέρνει να εγκαινιάσει το κατάστημα που έφτιαχνε τόσους μήνες, να στηρίζει όλο τον βιοπορισμό του (και των υπαλλήλων του) στα online αποτελέσματα. Θα πούμε όμως ότι η <a href="https://www.sleed.com/" target="_blank" rel="noopener noreferrer">Sleed</a> και το υπόλοιπο οικοσύστημα σταθήκαμε <strong>αντάξιοι των περιστάσεων</strong>, θα βγούμε πιο δυνατοί από όλο αυτό και σίγουρα πιο ώριμοι για τον online κόσμο.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η παραπάνω εικόνα συνοδεύτηκε και στα οικονομικά αποτελέσματα της εταιρείας, που σημείωσε αύξηση τζίρου όσο και τιμολογημένων πελατών για το 2020, αλλά και σε επενδύσεις των πελατών μας σε digital media, που παρουσίασαν αύξηση μεγαλύτερη του 70%.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Βραβευθήκατε πρόσφατα ως "Agency of the Year". Τί σημαίνουν για εσάς ανάλογες διακρίσεις;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Αναφερόμενη παραπάνω σε μία πολύ δύσκολη χρονιά, σίγουρα σε αυτή τη διάκριση δεν μπορώ να αναφερθώ πανηγυρικά. Δεν μπορώ όμως και να την υποβαθμίσω, καθώς αποτελεί επιβράβευση αυτής της τεράστιας προσπάθειας που έγινε μέσα στο 2020. Είναι σίγουρα μία <strong>αναγνώριση της δουλειάς που έγινε</strong> μέσα σε αυτή τη χρονιά (τόσο από τη <a href="https://www.sleed.com/" target="_blank" rel="noopener noreferrer">Sleed</a>, όσο και από τις digital ομάδες των πελατών μας), που αποτυπώθηκε σε πολύ θετικά αποτελέσματα (σημειώθηκε κατά μέσο όρο αύξηση κατά 80% του online revenue των πελατών μας) και ήρθε να "επικυρωθεί" και από μια βράβευση. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το πιο σημαντικό για εμάς όταν παίρνουμε τέτοιες διακρίσεις, είναι να σταματάμε μια στιγμή, να σκεφτόμαστε ότι κάναμε κάτι καλά και να <strong>συνεχίζουμε με μεγαλύτερο πάθος</strong> για το επόμενο θετικό αποτέλεσμα.</span></p> <p><span style="font-size: 12pt;"><a href="https://www.sleed.com/" target="_blank" rel="noopener noreferrer"><span style="font-family: verdana, geneva, sans-serif;"><img src="/images/Sleed_team.jpg" alt="" /></span></a></span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Πώς θα περιγράφατε έναν "Sleeder";</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Εδώ θα μου επιτρέψετε να χρησιμοποιήσω και αγγλική ορολόγια, γιατί και εσωτερικά δεν έχουμε βρει πολύ καλή ελληνική απόδοση! </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ένας Sleeder είναι:</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">-  Result Oriented but Humble: Υποσχόμαστε αποτελέσματα στους πελάτες, επικεντρωνόμαστε 100% στο πώς μπορούμε να τα επιτύχουμε και στις περιπτώσεις που γίνεται αυτό δε μας αρέσει να κομπάζουμε, αλλά να θέτουμε τον επόμενο στόχο.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">-  Owner but Giver: H έννοια του ownership είναι βαθιά ριζωμένη στην κουλτούρα μας. Κάθε Sleeder που αναλαμβάνει από το πιο σημαντικό έργο, μέχρι το πιο trivial task, είναι υπεύθυνος να το φέρει εις πέρας όσο καλύτερα γίνεται. Δε δίνουμε απλά tasks / ευθύνες στους ανθρώπους, αλλά τους μαθαίνουμε επίσης πώς να αναλάβουν αυτή την ευθύνη. Βέβαια. λατρεύουμε να συνεργαζόμαστε μεταξύ μας. Όλη η Sleed είναι χωρισμένη σε ομάδες και υπάρχει καθημερινή επαφή μεταξύ των ατόμων κάθε ομάδας, αλλά και πολύ τακτική επαφή με τις υπόλοιπες ομάδες, ώστε να επιτυγχάνεται και καλύτερη διάχυση της γνώσης.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">-  Creative and positive: Μας αρέσει πολύ να σκεφτόμαστε νέες ιδέες, να ανακαλύπτουμε νέα εργαλεία και να αντιμετωπίζουμε με θετική στάση όλα τα challenges των πελατών μας.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Πώς βλέπετε το μέλλον του ηλεκτρονικού εμπορίου στη χώρα μας;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η εκτίμησή μου είναι πως <strong>την επόμενη πενταετία θα υπάρξει πολύ μεγάλη ανάπτυξη</strong> στο ηλεκτρονικό εμπόριο. Οι καταναλωτές αρχίζουν να εξοικειώνονται με την ιδέα, οι retailers αρχίζουν να ωριμάζουν πολύ σε αυτό το κομμάτι, ενώ ακόμα και σε μικρομεσαίες επιχειρήσεις υπάρχει μεγάλη κινητικότητα. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Το 2020 ήταν μια χρονιά "ράλλυ" για να δημιουργηθούν από την πλευρά της προσφοράς όσο το δυνατόν καλύτερες συνθήκες, ώστε να στραφεί ακόμα και ο πιο παραδοσιακός καταναλωτής στον online κόσμο. Αυτή η προσπάθεια θα αποδώσει ακόμα περισσότερο στις επόμενες χρονιές, που από τη μία θα υπάρχει ανοιχτό λιανεμπόριο, από την άλλη οι online αγορές θα έχουν γίνει καταναλωτική συνήθεια.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><strong><span style="font-family: verdana, geneva, sans-serif;">Ποιες είναι οι σημαντικότερες προκλήσεις για την Sleed στο άμεσο μέλλον;</span></strong></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Η μεγαλύτερη πρόκληση για τη <a href="https://www.sleed.com/" target="_blank" rel="noopener noreferrer">Sleed</a> είναι να ανταπεξέλθει σε αυτή τη ραγδαία ανάπτυξη, προσπαθώντας να κρατήσει ευχαριστημένους τους υπάρχοντες πελάτες και <strong>αναλλοίωτη την ποιότητα των υπηρεσιών</strong> της. Χαρακτηριστικά αναφέρω ότι εντός τους 2020 έγιναν 25 νέες προσλήψεις. Είναι μεγάλη πρόκληση η ομάδα να διατηρήσει την ομοιογένεια και την ποιότητά της με τόσο μεγάλη ανάπτυξη, ιδιαίτερα μάλιστα σε συνθήκες remote working. To ίδιο το remote working αποτελεί μία πρόκληση για εμάς, όχι τόσο στο διαδικαστικό κομμάτι (που σαν τεχνολογική εταιρεία πιστεύω έχουμε λύσει σε μεγάλο βαθμό), αλλά περισσότερο στο κοινωνικό κομμάτι. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Οι Sleeders είχαμε συνηθίσει <strong>να τρώμε όλοι μαζί</strong> στο lunch break, να συναντιόμαστε με τους πελάτες μας μηνιαία ώστε να τους παρουσιάζουμε το report του μήνα, να βρισκόμαστε πάνω από το laptop ενός συναδέλφου όταν έχει κάποιο πρόβλημα. Ακόμα λοιπόν και εάν έχουμε βρει τρόπους να παίρνουμε το ίδιο αποτέλεσμα,<strong> η ανθρώπινη επαφή είναι κάτι που μας λείπει</strong> και είναι πρόκληση να την υποκαταστήσουμε remotely.</span></p> <p> </p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1843-stayros-giannopoulos-to-e-commerce-enilikiothike-xoris-na-perasei-efiveia"> <img src="/images/joomlart/article/140c48672459f5b26e4cd7980b0d0adf.jpg" alt="Σταύρος Γιαννόπουλος: Το e-commerce ενηλικιώθηκε χωρίς να περάσει εφηβεία" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2021-03-22T13:15:44+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 22 Μαρτίου 2021 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1843-stayros-giannopoulos-to-e-commerce-enilikiothike-xoris-na-perasei-efiveia" itemprop="url"> Σταύρος Γιαννόπουλος: Το e-commerce ενηλικιώθηκε χωρίς να περάσει εφηβεία</a> </h2> </div> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο <strong>Σταύρος Γιαννόπουλος</strong>, Ιδρυτής και Γενικός Διευθυντής της <strong>ONIT!</strong>, μας μίλησε για τις σύγχρονες προκλήσεις ενός Digital Agency, την έκρηξη του ηλεκτρονικού εμπορίου και του ψηφιακού μάρκετινγκ εξαιτίας της πανδημίας, τις προβλέψεις του για την επόμενη μέρα στο e-commerce, καθώς και τα "μυστικά της επιτυχίας" μιας εταιρείας με διαρκή ανάπτυξη και διεθνή δραστηριότητα. <br /></span></p> <p> </p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><strong>Γιατί ONIT!; Πώς προέκυψε η ιδέα και το όνομα;</strong></span></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ισως είσαι και ο πρώτος που με ρωτάει! Είναι στο DNA μας να είμαστε κοντά στον πελάτη. Μοιάζει κλίσε, αλλά αυτό είναι που πραγματικά μας χαρακτηρίζει. Σίγουρα η τεχνογνωσία και η εμπειρία παίζει σημαντικο ρόλο, η χημεία με τον πελάτη είναι, όμως, που πραγματικά θα φέρει το <strong>αποτέλεσμα</strong>. Το αποτέλεσμα αυτών θα φέρει την απαραίτητη <strong>εμπιστοσύνη</strong> και την μακροχρόνια συνεργασία.  </span><br /> <br /><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"> Πρέπει να ακούσεις τον πελάτη, να σου μιλήσει, να καταλάβεις πραγματικά τις ανάγκες του. Οι διαφημιστικές ενέργειες είναι το εκτελεστικό κομμάτι. Το σημαντικότερο όλων, είναι τα βήματα που αφορούν το σχεδιασμό και την κατανόηση των αναγκών. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μην ξεχνάμε, ότι υπάρχουν εταιρείες που λόγω της πανδημίας μπαίνουν τώρα στο χώρο του e-business, έχουν αξιόλογα στελέχη σε όλα τα επίπεδα, αλλά ο κόσμος του online είναι διαφορετικός και σε πολλές περιπτώσεις θέλει διαφορετική αντιμετώπιση και εμπειρία. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>"We are on it" </strong>λοιπόν, στους πελάτες μας, ή διαφορετικά, <strong><a href="https://on-it.gr/" target="_blank" rel="noopener noreferrer">ONIT!</a></strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"></span></p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><strong>Πόσο επηρέασε η πανδημία την εταιρεία σας και τους πελάτες της; Αυξήθηκε ή μειώθηκε η πελατειακή βάση;</strong></span></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Θα μπορούσα να απαντήσω εύκολα ότι μας επηρέασε θετικά, είναι όμως έτσι; Οι περισσότερες εταιρείες σε παγκόσμιο επίπεδο μεγαλώνουν με συγκεκριμένο, προϋπολογισμένο ρυθμό. Η ταχεία ανάπτυξη και η συμπυκνωμένη "υπερζήτηση", εγκυμονούν κινδύνους που δεν μπορείς να τους προβλέψεις. Το e-commerce<strong> ενηλικιώθηκε χωρίς προηγουμένως να περάσει την εφηβεία. </strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Σαν παράδειγμα, θα αναφέρω τα εκατοντάδες καταστήματα που δεν πρόλαβαν να στελεχωθούν για να εκτελέσουν το μεγάλο όγκο παραγγελιών, τους προμηθευτές που δεν είχαν το ανάλογο εμπόρευμα ώστε να καλύψουν τους πελάτες τους, καθώς και τις εταιρείες ταχυμεταφορών που βίωσαν αρκετά δύσκολες καταστάσεις και φάνηκαν ασυνεπείς και στους συνεργάτες τους με αυτό το πρωτοφανές κύμα παραγγελιών. <br /></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Απαντώντας στο ερώτημα, ναι, αυξήθηκε η πελατειακή βάση, αλλά σε φυσιολογικούς και διαχειρίσιμους ρυθμούς, κάτι που είναι σημαντικό για εμάς να έχουμε τον έλεγχο, έτσι ώστε το αποτέλεσμα που παράγουμε για κάθε πελάτη να παραμείνει σε υψηλά στάνταρ. Για να προλάβω και την επόμενη ερώτηση, ναι, <strong>μεγάλωσε και η ομάδα μας</strong>! Ο κάθε συνάδελφος όμως θέλει το χρόνο του, προκειμένου να αντιληφθεί τον τρόπο που δουλεύουμε, αλλά και το DNA της εταιρείας. </span></p> <p> </p> <p><br /> <span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><strong>Βλέποντας πίσω στο χρόνο, τί κρατάτε και τί θα αλλάζατε σχετικά με την ανάπτυξη και την ταυτότητα της εταιρείας;</strong></span></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Δεν θα άλλαζα πολλά, διότι μετά από αρκετά χρόνια στο χώρο, αλλά και εκ του αποτελέσματος, μπορώ να πω ότι η <a href="https://on-it.gr/" target="_blank" rel="noopener noreferrer">ONIT!</a> έχει αποφύγει με επιτυχία τα "βασικά" λάθη που συχνά κάνει ένας νέος επιχειρηματίας. <br /></span></p> <p><span style="font-size: 12pt;"><a href="https://on-it.gr/" target="_blank" rel="noopener noreferrer"><span style="font-family: verdana, geneva, sans-serif;"><img src="/images/OnIT.jpeg" alt="" /></span></a></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Κρατάω την <strong>επένδυση στην ποιότητα των συναδέλφων</strong> και του <strong>χώρου εργασίας</strong>, διότι είναι πολύ σημαντικοί παράγοντες για την επιτυχία μια εταιρείας. Επίσης, το οικογενειακό κλίμα που πάντα μας συνοδεύει και τις συνεργασίες με άλλες εταιρείες στις οποίες μπορείς να βασιστείς, ώστε να πας ένα βήμα παρακάτω. Βεβαίως, ιδιαίτερα σημαντικός είναι και ο σεβασμός στον προσωπικό χρόνο του κάθε συναδέλφου. Τέλος, πρέπει να σημειώσω και τον τρόπο της επικοινωνίας μας με τους πελάτες, ο οποίος όχι μόνο δεν είναι ξύλινος, αλλά αντιθέτως, πολύ φιλικός. Στο τέλος της ημέρας φοράμε την ίδια φανέλα και ο στόχος είναι κοινός. </span></p> <p> </p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><strong>Εάν θα έπρεπε να κρατήσετε έναν μόνο τομέα δραστηριότητας της εταιρείας σας για να εργαστείτε τον επόμενο χρόνο, ποιος θα ήταν;</strong></span></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Θα ξεκινούσα λέγοντας ότι μπορεί να φαίνεται ότι κάνουμε πολλά και διαφορετικά πράγματα, αλλά έχουν κοινή συνισταμένη. Στόχος μας, είναι να βοηθήσουμε τους συνεργάτες μας να έχουν <strong>σωστή online παρουσία και πωλήσεις</strong>. Βασική μας αρχή είναι πως ό,τι κάνουμε πρέπει να το κάνουμε σωστά και να είμαστε αφοσιωμένοι σε αυτό. Οπότε, θα κρατούσα αυτό που κάνουμε και τώρα με απόλυτη επιτυχία! Παρέχουμε <strong>συμβουλευτική σε επίπεδο e-commerce</strong> που περιλαμβάνει εμπορικά και οικονομικά θέματα, <strong>performance marketing</strong> σε Google & Social media και όλα τα υπάρχοντα κανάλια, <strong>Programmatic advertising</strong> με συνεργάτες του εξωτερικού, <strong>influencer marketing</strong> και γενικότερα υπηρεσίες που αφορούν στην ανάπτυξη των ηλεκτρονικών καταστημάτων, ή των επιχειρήσεων που δραστηριοποιούνται στο διαδίκτυο. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Σίγουρα θα συνεχίσουμε να<strong> επενδύουμε στον τομέα του Marketing Automation</strong>, διότι θα μεγαλώσει και άλλο το κομμάτι που έχει στην πίτα του ηλεκτρονικού εμπορίου. Ειδικότερα, αναφέρομαι στην πολυετή συνεργασία που έχουμε αναπτύξει με τη <strong><a href="http://Retargeting.biz" target="_blank" rel="noopener noreferrer">Retargeting.biz</a></strong> αποκτώντας την αποκλειστικότητα για Ελλάδα και Κύπρο.</span></p> <p> </p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><strong>Πώς βλέπετε το μέλλον του ηλεκτρονικού εμπορίου στη χώρα μας;</strong></span></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Όπως προαναφέρα το ηλεκτρονικό εμπόριο εξελίχθηκε αρκετά πιο γρήγορα από το αναμενόμενο, η πανδημία δημιούργησε <strong>νέο αγοραστικό κοινό</strong>, είτε δίνοντάς του την ευκαιρία να δοκιμάσει κάτι στο οποίο προηγουμένως δεν υπήρχε εμπιστοσύνη, είτε ωθώντας το να προβεί σε διαδικασίες ηλεκτρονικά που ποτέ δε θα έκανε αν υπήρχε εναλλακτική επιλογή. Είναι παράδοξο, αλλά το ηλικιακό κοινό που προστέθηκε<strong> δεν ειναι η νέα γενιά</strong>, <strong>αλλά οι παλαιότερες</strong>. </span><br /> <br /> <span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Λαμβάνοντας, λοιπόν, υπόψη τις νέες γενιές που από πολύ μικρές ηλικίες είναι εξοικειωμένες με το ηλεκτρονικό εμπόριο και τις προηγούμενες γενιές που προστέθηκαν κατά τη διάρκεια της πανδημίας, το μέλλον δεν μπορεί παρά να <strong>είναι αισιόδοξο</strong>. </span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Μην ξεχνάμε πως πριν από περίπου 12-15 χρόνια το ηλεκτρονικό κατάστημα για μία επιχείρηση έμοιαζε περισσότερο σαν... χόμπι και λιγότερο σαν επενδυτική κίνηση. Λίγα χρόνια αργότερα οι επιχειρηματίες κατάλαβαν ότι όντως μπορούν να δημιουργήσουν τζίρο και πως υπάρχει δυναμική. Σήμερα, μετά την απρόσμενη έκρηξη του e-commerce εξατίας της πανδημίας, συζητάμε για μία ανάγκη ή για ένα trend που δεν υπάρχει η επιλογή να απέχει κανείς. <br /></span></p> <p><span style="font-size: 12pt;"><a href="https://on-it.gr/" target="_blank" rel="noopener noreferrer"><span style="font-family: verdana, geneva, sans-serif;"><img src="/images/onitm.jpeg" alt="" /></span></a></span></p> <p> </p> <p><span style="font-size: 12pt;"><em><span style="font-family: verdana, geneva, sans-serif;"><strong>Ποιες είναι οι σημαντικότερες προκλήσεις για την ΟΝΙΤ! στο άμεσο μέλλον;</strong></span></em></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Αναμφισβήτητα η μεγαλύτερη πρόκληση είναι ανάπτυξη της εταιρείας με υγιείς ρυθμούς σε Ελλάδα και εξωτερικό, διατηρώντας παράλληλα την προσωποποιημένη και άμεση σχέση με τον πελάτη. Άλλωστε, <a href="https://on-it.gr/" target="_blank" rel="noopener noreferrer">αυτό σημαίνει ΟΝΙΤ</a>! </span></p> <p> </p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1296-karolos-pregkler-h-digitalwise-syndyazei-tin-texnologia-me-ti-diafimisi"> <img src="/images/joomlart/article/242a68bb1034576b0ba92e3912e97f74.jpg" alt="Κάρολος Πρέγκλερ: H DigitalWise συνδυάζει την τεχνολογία με τη διαφήμιση" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2020-02-10T12:44:15+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 10 Φεβρουαρίου 2020 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1296-karolos-pregkler-h-digitalwise-syndyazei-tin-texnologia-me-ti-diafimisi" itemprop="url"> Κάρολος Πρέγκλερ: H DigitalWise συνδυάζει την τεχνολογία με τη διαφήμιση</a> </h2> </div> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο <strong>Κάρολος Πρέγκλερ</strong>, Founder & CEO της <strong>DigitalWise</strong>, μας μίλησε για τις τάσεις και τις ευκαιρίες της αγοράς, καθώς και για την πρόκληση να συνδυάζει μία εταιρεία τα παραδοσικά κανάλια μάρκετινγκ και διαφήμισης, με αυτά της σύγχρονης εποχής.<br /></span></p> <p> </p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;">Τα τελευταία χρόνια έχουν δημιουργηθεί πολλές διαφημιστικές εταιρίες με αποτέλεσμα να υπάρχουν από παραδοσιακές διαφημιστικές εταιρίες μέχρι digital agencies, development houses κ.α. H DigitalWise που τοποθετείται;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Η DigitalWise ξεκίνησε το 2015. Αρχικά ως digital agency με μεγάλη αγάπη και ροπή προς τα digital κανάλια διαφήμισης. Αφουγκραζόμενοι την αγορά και τις ανάγκες των συνεργατών - πελατών μας, σύντομα καταλάβαμε ότι πρέπει να αλλάξουμε. Έτσι, με τις κατάλληλες κινήσεις και μεταγραφές σε ανθρώπινο δυναμικό, μετασχηματιστήκαμε σε <strong>360° agency</strong> παρέχοντας ολοκληρωμένες υπηρεσίες διαφήμισης. Ήταν μια ιδιαίτερα δύσκολη διαδικασία, αφού μέσα στη διαφήμιση υπάρχουν αρκετές ετερόκλητες ειδικότητες ανθρώπων που χρειάζεται να συνεργαστούν αρμονικά. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Βασικές υπηρεσίες μας αποτελούν: σχεδιασμός στρατηγικής επικοινωνίας/διαφήμισης, digital services (social media, performance media, development of sites/e-shops), τηλεοπτικές καμπάνιες, διαχείριση media και αλλα digital specialties (CRM, data analysis). Στόχος μας πάντα είναι η εναρμονισμένη λειτουργία όλων καναλιών διαφήμισης, κάτω από την ομπρέλα της στρατηγικής επικοινωνίας του brand. </span></p> <p> </p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;"><img style="margin-right: 12px; margin-bottom: 5px; float: left;" src="/images/Karolos-Pregler.jpg" alt="Karolos Pregler" />Επομένως, δημιουργείτε και καμπάνιες στην τηλεόραση και φτιάχνετε και sites. Συνδυάζονται αυτά;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Καταρχάς, να ξεκαθαρίσουμε ότι το Marketing είναι ένα, όπως και η διαφήμιση! Digital Marketing και Digital διαφήμιση δεν υπάρχουν. Όλα ακολουθούν τους ίδιους κανόνες και αρχές. Αυτό που αλλάζει κυρίως, είναι η γνώση της χρήσης των εργαλείων. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Αυτά τα 2 που αναφέρετε στην ερώτηση σας όντως είναι αρκετά διαφορετικά πεδία και απαιτούν άλλες εξειδικεύσεις, διαφορετικές διαδικασίες στην παραγωγή, καθώς επίσης και άλλα εργαλεία. Είναι κάποιες φορές που μοιάζει σαν να έχουμε 2 εταιρείες, μία διαφημιστική και ένα development / technology house. Αυτή είναι και η μεγάλη πρόκληση, αλλά και δύναμη της DigitalWise. Να ενώνουμε αυτούς τους 2 διαφορετικούς κόσμους και να τους συγχρονίζουμε, ώστε το τελικό αποτέλεσμα να είναι αυτό ακριβώς που θέλει ο πελάτης. <br /></span></p> <p> </p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;">Ποια είναι τα πιο αγαπημένα σας project, από αυτά που έχετε υλοποιήσει;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Μέσα σε αυτά τα 5 χρόνια λειτουργίας μας, έχουμε δουλέψει με πολλά brands και πολλούς συνεργάτες και είναι σημαντικό το customer loyalty που έχουμε διατηρήσει. Κάθε project στο οποίο εργαστήκαμε ήταν ξεχωριστό και είχε τη δική του χάρη, αλλά έχω μια ιδιαίτερη αδυναμία σε projects στα οποία μπορούμε να συνδυάζουμε όλες τις υπηρεσίες μας. Είναι πολύ ενδιαφέρον και εποικοδομητικό να δουλεύεις με διαφορετικές ομάδες και ειδικότητες. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ενδεικτικά, θα αναφέρω πως είμαι πολύ περήφανος για τις διαφημίσεις μας και όλες τις καμπάνιες που έχουμε τρέξει για τον <strong>Όμιλο Φειδάκη</strong> και τα brands του, τη Fujitsu, τη Midea και την Eskimo. Επίσης, απαιτητικά projects είναι και η <strong>Kymco</strong> και τα <strong>So Easy</strong>. Ως προς τα e-shop project για τα οποία είμαστε ιδιαίτερα περήφανοι, εά<span style="font-family: verdana, geneva; font-size: 12pt;">ν έπρεπε να επιλέξω ένα, θα ήταν </span>το νέο e-shop που δημιουργήσαμε για τη <strong>Γκαλερί Ζουμπουλάκη</strong>. </span></p> <p> </p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;">Ποιες είναι για εσάς οι σημαντικότερες προκλήσεις για το μέλλον;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Υπάρχουν αρκετές προκλήσεις για το μέλλον και ενδοεταιρικές αλλά και στην αγορά. Καταρχάς, βγαίνοντας από μια κρίση βλέπουμε το advertising spend να αυξάνεται. Πάντα η μεγαλύτερη πρόκληση είναι να μπορείς να διεκδικήσεις και να κερδίσεις μερίδιο στην αγορά. Όσον αφορά στα ενδοεταιρικά θέματα, έχουμε μεγαλώσει πολύ γρήγορα <span style="font-family: verdana, geneva; font-size: 12pt;">σαν εταιρεία </span>και συνεχώς έρχονται νέα άτομα στην ομάδα, τα οποία πρέπει να καταλάβουν τη φιλοσοφία της DigitalWise και τον τρόπο που λειτουργούμε, χωρίς βεβαίως να τους αφαιρέσουμε τη φρεσκάδα που τους ακολουθεί. <span style="font-family: verdana, geneva; font-size: 12pt;">Άλλωστε, ένα από τα πιο απαιτητικά κομμάτια της δουλειάς μας, είναι να εξελισσόμαστε συνεχώς, ο καθένας στον τομέα του και όλοι μαζί σαν εταιρεία.</span></span></p> <p> [social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1286-giannis-karalis-i-dynami-tis-netsteps-einai-oi-anthropoi-tis"> <img src="/images/joomlart/article/54f5be3ea3d707845e48b51427471fd9.jpg" alt="Γιάννης Καραλής: Η δύναμη της NetSteps είναι οι άνθρωποί της" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2020-01-22T17:26:56+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 22 Ιανουαρίου 2020 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1286-giannis-karalis-i-dynami-tis-netsteps-einai-oi-anthropoi-tis" itemprop="url"> Γιάννης Καραλής: Η δύναμη της NetSteps είναι οι άνθρωποί της</a> </h2> </div> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο <strong>Γιάννης Καραλής</strong>, Founder & CEO της <strong>NetSteps</strong>, μας μίλησε για τις πλατφόρμες ηλεκτρονικού εμπορίου και τo δίλημμα "<span style="font-family: verdana, geneva; font-size: 12pt;">Digital Marketing in house ή ανάθεση σε Agency", που αντιμετωπίζουν πολλές εταιρίες.</span><br /></span></p> <p> </p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;">Η πλατφόρμα του Magento είναι μία πολύ γνωστή πλατφόρμα ανοιχτού τύπου για τη δημιουργία ηλεκτρονικών καταστημάτων. Ταυτόχρονα, βλέπουμε και άλλες παρόμοιες, ενώ παράλληλα υπάρχουν και αυτές τού κλειστού τύπου. Έχοντας υλοποιήσει δεκάδες έργα ηλεκτρονικού εμπορίου, ποια θα ήταν η συμβουλή σας για την επιλογή πλατφόρμας;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Σήμερα, το ηλεκτρονικό εμπόριο τρέχει με πολύ γοργούς ρυθμούς ανάπτυξης και αυτό συμπαρασύρει και την τεχνολογία που το υπηρετεί. Συνεχώς βγαίνουν νέες τεχνολογίες, νέες πλατφόρμες, νέες διασυνδέσεις. Το Magento σήμερα έχει τη μεγαλύτερη ομάδα προγραμματιστών, καθώς υποστηρίζεται από 250 εταιρείες/Partners παγκοσμίως, ενώ περισσότεροι από 100.000 προγραμματιστές ασχολούνται σήμερα με αυτό. Επιπλέον, έχει το μεγαλύτερο μερίδιο αγοράς, με <strong>το 25% των eshop</strong> σήμερα να είναι Magento, διακινώντας έτσι <strong>€155 δισ. παγκοσμίου τζίρου</strong>. Είναι εύκολα αντιληπτό, ότι πρόκειται για το «πιο γρήγορο όχημα». </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Αν θέλει κάποιος να είναι μέσα στα πράγματα, να έχει γρήγορες αναπτύξεις, να έχει τις τελευταίες τεχνολογίες και να είναι συνεχώς ένα βήμα μπροστά από τον ανταγωνισμό του, πρέπει να είναι μαζί με το Magento. H <a href="/e-commerce/item/648-eksagora-tis-platformas-magento-apo-tin-adobe.html" target="_blank" rel="noopener">εξαγορά του Magento από την Adobe</a> έρχεται να επιβεβαιώσει και να επισφραγίσει την αξία της εταιρείας, ενώ ταυτόχρονα βάζει <strong>εγγυήσεις για το μέλλον</strong> και την περαιτέρω ανάπτυξή της. Εδώ, πρέπει να πω ότι υπάρχει και η κατηγορία πελατών που θέλει απλά να δοκιμάσει το ηλεκτρονικό εμπόριο για να δει τις δυνάμεις του. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Σε αυτή την περίπτωση, <strong>η πρότασή μας είναι να δοκιμάσει σε μια πιο απλή, περιορισμένων δυνατοτήτων λύση</strong>, όπως shopify ή woocommerce και όταν με το καλό ξεπεράσει κάποιο τζίρο να προχωρήσει σε μια premium πλατφόρμα, όπως το Μagento. Όσον αφορά τις κλειστές πλατφόρμες, θεωρώ ότι δεν ενδείκνυνται, εκτός από πολύ εξεζητημένα cases, αφού <strong>μία custom πλατφόρμα κρατά δέσμιους τους πελάτες</strong> στους developers και κάθε αναβάθμιση ή αλλαγή στο eshop, είναι εξαιρετικά περίπλοκη και κοστοβόρα.</span></p> <p> </p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;"><img style="margin-right: 15px; margin-bottom: 5px; float: left;" src="/images/Ioannis-Karalis.jpg" alt="Ioannis Karalis" />Τι θα κερδίσει ένα brand από τη συνεργασία του με ένα agency που θα του προσφέρει υπηρεσίες Digital Marketing;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Όταν κάποιος συνεργαστεί με ένα premium agency στο επίπεδο του Digital Marketing, δεν έχει να κερδίσει μόνο awareness και πωλήσεις, αλλά κυρίως έναν πολύτιμο συνεργάτη. Ο κάθε πελάτης για εμάς είναι μια μοναδική περίπτωση, γι΄αυτό και μελέταμε το case του εις βάθος από τη στιγμή ίδρυσης της εταιρείας. Μελετάμε κάθε λεπτομέρεια και έπειτα την παντρεύουμε με τις γνώσεις και την εμπειρία μας. Όλα τα στοιχεία έχουν σημασία στην ανάπτυξη μίας στρατηγικής marketing - ακόμα και τα μειονεκτήματα, ακολουθώντας σωστές τακτικές, μετατρέπονται σε έξυπνα πλεονεκτήματα. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Σε τεχνικό επίπεδο, εφαρμόζουμε τις πιο σύγχρονες μεθόδους Digital Marketing, έχοντας στο δυναμικό της εταιρείας <strong>εκπαιδευμένους certified performance agents</strong> που πιστοποιούνται από τη Google κάθε χρόνο, για να εξασφαλίζουμε κορυφαία αποτελέσματα σύμφωνα με τα διεθνή πρότυπα Digital Marketing.</span></p> <p> </p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;">Τι παραπάνω μπορεί να προσφέρει μία εταιρεία που εξειδικεύεται στο Digital Marketing από μία ομάδα Digital Marketing in house;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Το πλεονέκτημα μια εταιρείας Digital Marketing είναι <strong>η εμπειρία</strong> που έχει αποκομίσει από τη συνεργασία της με επιχειρήσεις από πολλά business industries και η επαφή της με κάθε νέο feature στον χώρο, γεγονός που πολλαπλασιάζει την αξία της σε σχέση με μία ομάδα Digital Marketing in house. Η συνεχόμενη επαφή με πολλά διαφορετικά είδη επιχειρήσεων, επιτρέπουν την <strong>απόκτηση ενός experience που αποτελεί παρεχόμενη υπηρεσία</strong> μόνο από ένα agency.</span></p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;"><br />Ποιο ήταν το μεγαλύτερο επιτυχημένο challenge για τη NetSteps;</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Δεχόμαστε εκατοντάδες requests από εταιρείες για την κατασκευή eshop και υπηρεσίες Digital Marketing πανελλαδικά αλλά και από το εξωτερικό. Το μεγαλύτερο challenge της NetSteps ήταν η συγκρότηση της κορυφαίας ομάδας ανθρώπινου δυναμικού που αποτέλεσε το λόγο που το Magento μας πιστοποίησε σαν τον <strong>μοναδικό official partner του Magento σε Ελλάδα και Κύπρο</strong>. Η δύναμη είναι η ομάδα, είναι οι άνθρωποί μας που είναι ικανοί να ανταποκριθούν σε ολοένα μεγαλύτερα challenges κάθε φορά.</span></p> <p><em><strong><span style="font-family: verdana, geneva; font-size: 12pt;"><br />Ένα από τα σημαντικότερα κομμάτια της δουλειάς ενός Digital Marketing agency είναι η επικοινωνία με τους πελάτες. Είναι κάτι που... "αγαπάτε να μισείτε";</span></strong></em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Η σύναψη κάθε συνεργασίας αποτελεί την αρχή μιας «σχέσης», η οποία συνοδεύεται από τον επιθετικό προσδιορισμό επαγγελματική. Ωστόσο, το επίκεντρο είναι πάντα ο άνθρωπος και ο τρόπος που η τεχνολογία μπορεί να βελτιώσει την καθημερινότητά του, τη δουλειά του, το τζίρο του. Όμως, όπως κάθε σχέση, έτσι και οι δικές μας έχουν πάντα τα πάνω και τα κάτω τους… Αυτή η διαρκής επαφή είναι το αλατοπίπερο της καθημερινότητάς μας. Οπότε, η απάντησή μου είναι ότι «<strong>αγαπάμε να φτιάχνουμε νέες σχέσεις</strong>», οι οποίες διαρκούν μέσα στο χρόνο και μας εξελίσσουν σαν ανθρώπους και επαγγελματίες.</span></p> <p> </p> <p>[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1253-i-apcopay-aplopoiei-to-payment-journey-katanaloton-kai-epixeiriseon"> <img src="/images/joomlart/article/731a6dc4318cf751dad3c115902032ed.jpg" alt="Η ApcoPay απλοποιεί το Payment Journey καταναλωτών και επιχειρήσεων" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2020-01-08T10:21:53+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 08 Ιανουαρίου 2020 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1253-i-apcopay-aplopoiei-to-payment-journey-katanaloton-kai-epixeiriseon" itemprop="url"> Η ApcoPay απλοποιεί το Payment Journey καταναλωτών και επιχειρήσεων</a> </h2> </div> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο <strong>Γιώργος Κακούρας</strong>, Γενικός Διευθυντής της <strong>Apco Systems</strong> και ο <strong>Πάρης Κορωναίος</strong>, Country Manager Ελλάδας, μας μιλούν για τις ηλεκτρονικές πληρωμές στο business, καθώς και τα οφέλη που προσφέρει σε καταναλωτές και επιχειρήσεις η -νεοσύστατη στην Ελλάδα- πλατφόρμα της <strong>ApcoPay</strong>.</span></p> <p> </p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><em><strong>Πως γεννήθηκε η </strong><strong>ApcoPay;</strong></em></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><strong><img style="margin-right: 9px; margin-bottom: 0px; float: left;" src="/images/George_Kakouras.jpg" alt="George Kakouras" />Γιώργος Κακούρας</strong>: Η <strong><a href="http://www.apcopay.eu/" target="_blank" rel="noopener noreferrer">ApcoPay</a> </strong>είναι το διεθνές brand πληρωμών της <strong>Apco </strong><strong>Systems</strong> και γεννήθηκε μέσα από τη διορατικότητα των ανθρώπων της εταιρείας αναφορικά με το μέλλον του ψηφιακού επιχειρείν και της αυξανόμενης ανάγκης των εταιρειών, για απρόσκοπτες, άμεσες και ασφαλείς διαδικασίες ηλεκτρονικών πληρωμών. Επί 15 συναπτά έτη, η Apcopay αναπτύσσει τεχνολογία αποκλειστικά και μόνο για e-payments. Η εξειδίκευση της εταιρείας στον εν λόγω κλάδο επιβεβαιώνεται από τους <strong>25.000 πελάτες σε 30 χώρες</strong> που έχουν ήδη κάνει integration στην πλατφόρμα μας, καθώς και τις 10 εκ. συναλλαγές που εξυπηρετούμε κάθε μήνα. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Η Apco Systems είναι μέλος του <strong>Harvest</strong>, του ομίλου τεχνολογικών επιχειρήσεων της <strong>Hili</strong> <strong>Ventures</strong> με έδρα τη Μάλτα. Η Hili Ventures έχει ήδη ισχυρή παρουσία στην ελληνική αγορά μέσω της εταιρείας <strong>Premier</strong> <strong>Capital</strong>, του αναπτυξιακού δικαιούχου των <strong>McDonald</strong><strong>’</strong><strong>s</strong> στην Ελλάδα. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Πρόκειται για έναν πολύ-θεματικό όμιλο που διαθέτει συνεργασίες με την <strong>Apple</strong>, εταιρείες logistics, ναυτιλίας & μηχανικής, τεχνολογίας, real estate, ξενοδοχειακές και leasing σε 10 χώρες, από τη Μεσόγειο ως τη Βόρεια Αφρική και την Κεντρική και Ανατολική Ευρώπη με μία ομάδα 9.400 ανθρώπων.</span></p> <p> </p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><em><strong>Τί μοναδικό προσφέρει η <span style="font-family: verdana, geneva; font-size: 12pt;">ApcoPay </span>σε σχέση με τον ανταγωνισμό;</strong></em></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><strong>Γιώργος Κακούρας</strong>: Η ApcoPay παρέχει σε εταιρείες όλων των μεγεθών και επιχειρηματικών μοντέλων, οτιδήποτε χρειάζονται για να αποδέχονται πληρωμές όλων των ειδών από οπουδήποτε στον κόσμο. Η εταιρεία έχει παρουσία στις Η.Π.Α., τη Νότια Αμερική, την Ευρώπη, τη Βόρεια Αφρική, τη Μέση Ανατολή και τις χώρες της Άπω Ανατολής.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Πρόκειται για μία <strong>ολοκληρωμένη πρόταση διεθνών πληρωμών με δυνατότητες ανάπτυξης customized & localised λύσεων</strong>, καθώς και επιλογές εξυπηρέτησης σε πολλαπλά συναλλάγματα και πλήθος διαφορετικών καναλιών. Υποστηρίζει περισσότερες από <strong>240 εναλλακτικές λύσεις πληρωμών</strong>, <strong>35 γλώσσες, 100 συναλλάγματα και 40 συνεργαζόμενες τράπεζες </strong>(και στην Ελλάδα φυσικά) για αποδοχή πληρωμών με κάρτες.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Μέσω της πλατφόρμας, ο έμπορος και η επιχείρηση αποκτά μέγιστη ευελιξία, αφού υλοποιεί -μόλις μία φορά- integration και αποκτά πρόσβαση σε πλήθος διαφορετικών μεθόδων πληρωμών σε όλο τον κόσμο. Με αυτό τον τρόπο, η επιχείρηση <strong>κεντρικοποιεί τη διαχείριση όλων των πληρωμών σε μία πλατφόρμα</strong>, μειώνοντας σημαντικά τα λειτουργικά κόστη και εξοικονομώντας πολύτιμο χρόνο που δαπανάται σε τέτοιου είδους διαδικασίες, ώστε να τον αξιοποιήσει στην ανάπτυξη του business.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><strong><img style="margin-right: 9px; float: left;" src="/images/Paris_Koronaios.JPG" alt="Paris Koronaios" />Πάρης Κορωναίος</strong>: Δεν υπάρχουν ξεχωριστές χρεώσεις υλοποίησης, ανεξάρτητα από τον αριθμό και το είδος των μεθόδων πληρωμών που θα επιλέξει ο πελάτης. Όλες οι λύσεις έχουν ήδη ενοποιηθεί στην πλατφόρμα, οπότε η υλοποίηση είναι ζήτημα λίγων ωρών.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"> Η γκάμα των πληρωμών είναι πραγματικά τεράστια και ενδεικτικά αναφέρω ορισμένες εξ αυτών, όπως τους κλασικούς τρόπους μέσω πιστωτικών/χρεωστικών καρτών, μεταφορές σε τραπεζικούς λογαριασμούς, virtual cards, e-wallets, πληρωμές μέσω QR codes, physical POS, καθώς και τους εναλλακτικούς τρόπους (Apple Pay, Stripe, Trustly, Entercash, Neteller, Skrill, Paysafe, Google Pay, AliPay, UnionPay, iDEAL, Sofort κ.α.).</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Επιπρόσθετα, η ApcoPay είναι Mobile Ready και PCI Level 1 Certified, ενώ προσφέρει προχωρημένη <strong>προστασία κατά της απάτης, 3D Secure 2.0</strong> και υπηρεσία επαναλαμβανόμενων χρεώσεων. Οι smart hosted σελίδες checkout προσφέρουν ένα ξεκάθαρο και unified σύστημα, σχεδιασμένο για να διαχειρίζεται και να εκτελεί πολυκαναλικές πληρωμές σε B2B, B2C και G2C περιβάλλοντα.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Εδώ αξίζει να αναφερθεί πως η λύση της Apcopay είναι <strong>πλήρως </strong><strong>customized στις ανάγκες του κάθε πελάτη </strong>ξεχωριστά.<br /><br /></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Η <strong>πελατοκεντρική κουλτούρα</strong> της εταιρείας, επιτρέπει στην καταρτισμένη ομάδα ανθρώπων μας να είναι πάντα στη διάθεση του πελάτη, προκειμένου να βρεθεί η βέλτιστη δυνατή επιλογή τόσο σε εμπορικό όσο και τεχνολογικό επίπεδο. Το onboarding, επίσης, είναι απλό, εύκολο και γρήγορο, δίνοντας στην επιχείρηση μεγάλο βαθμό ελευθερίας.</span></p> <p> </p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><em><strong>Ποιοι είναι οι στόχοι του ελληνικού γραφείου;</strong></em></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><strong>Γιώργος Κακούρας</strong>: Η ApcoPay κάνει δυναμική είσοδο στην ελληνική αγορά, προσφέροντας πολλαπλά οφέλη σε καταναλωτές, εμπόρους και επιχειρήσεις. Ο κλάδος των πληρωμών στην Ελλάδα βρίσκεται σε ραγδαία ανάπτυξη τα τελευταία χρόνια και πιστεύουμε πως υπάρχουν σημαντικές ευκαιρίες στην αγορά. Η επένδυσή μας στην Ελλάδα <strong>σηματοδοτεί την εμπιστοσύνη μας στην τοπική αγορά</strong> και τον σταθερό, διεθνή προσανατολισμό της εταιρείας μας.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><strong>Πάρης Κορωναίος</strong>: Σκοπός της Apcopay είναι η <strong>ενίσχυση της εμπιστοσύνης στις ηλεκτρονικές πληρωμές </strong>και για αυτό το λόγο έχει θέσει ως στόχο την <strong>απλοποίηση του </strong><strong>payment</strong> <strong>journey</strong><strong> καταναλωτών και επιχειρήσεων</strong>, προσφέροντας convenience, ασφάλεια και μία απρόσκοπτη εμπειρία πελάτη, ανεξάρτητα από τον τρόπο και το κανάλι που θα επιλέξει. Αυτός ακριβώς είναι και ο στόχος μας για την ελληνική αγορά, η οποία έχει ακόμα μεγάλες προοπτικές στον τομέα των ηλεκτρονικών πληρωμών. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Θέλουμε να διευκολύνουμε τις επιχειρήσεις που δραστηριοποιούνται στην ελληνική αγορά στη διαχείριση των πληρωμών τους, ώστε να μειώσουν τα κόστη, να αφοσιωθούν 100% στο business τους και να <strong>προσελκύσουν πελάτες και τζίρους από αγορές εκτός της Ελλάδας</strong>. </span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Για παράδειγμα, ο Ολλανδός καταναλωτής θα εμπιστευθεί ευκολότερα ένα ελληνικό ηλεκτρονικό κατάστημα που διαθέτει το iDEAL ως τρόπο πληρωμής, ο οποίος έρχεται πρώτος σε προτίμηση στην Ολλανδία.</span></p> <p> </p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Για περισσότερες πληροφορίες για την <a href="http://www.apcopay.eu/" target="_blank" rel="noopener noreferrer">ApcoPay</a>, επικοινωνήστε με τον Πάρη Κορωναίο, Country Manager Ελλάδας.</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">T: +30 210 300 6852</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">M: +30 698 034 1887</span><br /><span style="font-family: verdana, geneva; font-size: 12pt;">E: <joomla-hidden-mail is-link="1" is-email="1" first="cGFyaXMua29yb25haW9z" last="YXBjb3BheS5ldQ==" text="cGFyaXMua29yb25haW9zQGFwY29wYXkuZXU=" base="" >Αυτή η διεύθυνση Email προστατεύεται από τους αυτοματισμούς αποστολέων ανεπιθύμητων μηνυμάτων. Χρειάζεται να ενεργοποιήσετε τη JavaScript για να μπορέσετε να τη δείτε.</joomla-hidden-mail></span></p> <p> </p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">[social_share googleplus="no" linkedin="yes" whatsapp="no" viber="no"]</span></p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1169-thomas-katakis-idiaitera-thetiki-gia-ti-retargeting-i-ypodoxi-tis-stin-ellada"> <img src="/images/joomlart/article/659b633c73fa75b9f907409caacd2cab.jpg" alt="Θωμάς Κατάκης: Ιδιαίτερα θετική για τη Retargeting η υποδοχή της στην Ελλάδα" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2019-10-30T15:22:50+02:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 30 Οκτωβρίου 2019 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1169-thomas-katakis-idiaitera-thetiki-gia-ti-retargeting-i-ypodoxi-tis-stin-ellada" itemprop="url"> Θωμάς Κατάκης: Ιδιαίτερα θετική για τη Retargeting η υποδοχή της στην Ελλάδα</a> </h2> </div> <p><em>Συνέντευξη με τον Θωμά Κατάκη, Sales Director Greece & Cyprus της Retargeting.biz. </em></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο κύριος Θωμάς Κατάκης, ανέλαβε τη Διεύθυνση Πωλήσεων της <span style="font-family: verdana, geneva; font-size: 12pt;">Retargeting.biz, με την επίσημη έλευσή της στη χώρα μας. Μίας δυναμικής startup </span>στο χώρο του marketing automation, η οποία στα έξι χρόνια της επιχειρηματικής δραστηριότητάς της έχει να επιδείξει εντυπωσιακή εξέλιξη, έχοντας ήδη παρουσία σε έξι χώρες, ενώ ετοιμάζεται για την επέκτασή της και στις ΗΠΑ.<br /></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Είχαμε την ευκαιρία και την τιμή, να μας παραχωρήσει την πρώτη του συνέντευξη μετά τη δραστηριοποίηση της εταιρείας στην Ελλάδα και να γίνουμε μάρτυρες της μεγάλης δυναμικής που παρουσιάζει η υπηρεσία στη χώρα μας.</span></p> <p class="readmore"> <a class="btn btn-secondary" href="/more/interviews/1169-thomas-katakis-idiaitera-thetiki-gia-ti-retargeting-i-ypodoxi-tis-stin-ellada" itemprop="url"> Περισσότερα: Θωμάς Κατάκης: Ιδιαίτερα θετική για τη Retargeting η υποδοχή της στην Ελλάδα </a> </p> </div> </div>  </div>  </article> </div> <div class="col-lg-6"> <article class="item" itemprop="blogPost" itemscope itemtype="https://schema.org/BlogPosting"> <div class="system-unpublished"> <div class="newskit-item-wrap"> <div class="pull-none entry-image intro-image"> <div class="sppb-post-share-social"> <span class="share-button"><i class="fa fa-share-square-o"></i></span> <div class="sppb-post-share-social-others"> <a class="fa fa-facebook" data-bs-toggle="tooltip" data-placement="top" title="Share On Facebook" onClick="window.open('http://www.facebook.com/sharer.php?u=','Facebook','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://www.facebook.com/sharer.php?u="> </a> <a class="fa fa-twitter" data-bs-toggle="tooltip" data-placement="top" title="Share On Twitter" onClick="window.open('http://twitter.com/share?url=&text=','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="http://twitter.com/share?url=&text="> </a> <a class="fa fa-linkedin" data-bs-toggle="tooltip" data-placement="top" title="Share On LInkedin" onClick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=','Linkedin','width=585,height=666,left='+(screen.availWidth/2-292)+',top='+(screen.availHeight/2-333)+''); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url="> </a> </div> </div>  <a href="/more/interviews/1131-apostolos-georgantzis-to-e-commerce-moxlos-anaptyksis-apo-to-2013-gia-tis-taxymetafores"> <img src="/images/joomlart/article/a1ca2d478cdfb0fd066e78050f4af09b.jpg" alt="Απόστολος Γεωργαντζής: Το e-commerce μοχλός ανάπτυξης από το 2013 για τις ταχυμεταφορές" itemprop="thumbnailUrl" /> </a> </div> <div class="newskit-blog-content-wrap"> <div class="entry-header"> <dl class="article-info"> <dt class="article-info-term"></dt> <dd class="category-name"> <i class="fa fa-folder-open-o" area-hidden="true"></i> <a href="/more/interviews" itemprop="genre" data-toggle="tooltip" title="Κατηγορία Άρθρου">Interviews</a> </dd> <dd class="published"> <i class="fa fa-calendar-o" area-hidden="true"></i> <time datetime="2019-10-10T10:17:43+03:00" itemprop="datePublished" data-toggle="tooltip" title="Ημερομηνία Δημοσίευσης"> 10 Οκτωβρίου 2019 </time> </dd> </dl> <h2 itemprop="name"> <a href="/more/interviews/1131-apostolos-georgantzis-to-e-commerce-moxlos-anaptyksis-apo-to-2013-gia-tis-taxymetafores" itemprop="url"> Απόστολος Γεωργαντζής: Το e-commerce μοχλός ανάπτυξης από το 2013 για τις ταχυμεταφορές</a> </h2> </div> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><em>Συνέντευξη με τον Απόστολο Γεωργαντζή, CEO της ACS Ταχυδρομικές Υπηρεσίες Α.Ε.Ε. και του Ομίλου Quest</em></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Ο κύριος Απόστολος Γεωργαντζής, είναι ο άνθρωπος πίσω από τη σύγχρονη, επιτυχημένη αναπτυξιακή πορεία της ACS, αφού κατέχει τη θέση του του Διευθύνοντος Σύμβουλου της εταιρείας από τα τέλη του 2003. Είναι, επίσης, Αντιπρόεδρος Δ.Σ. της Info Quest Technologies και από το 2015 είναι ο Διευθύνων Σύμβουλος της μητρικής εταιρείας του Ομίλου Quest και της Quest Συμμετοχών.<br /></span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;">Είχαμε την ευκαιρία μιας ιδιαίτερα ενδιαφέρουσας και ουσιαστικής συνομιλίας μαζί του, σχετικά με την πορεία της εταιρείας, τους ανθρώπους της, τα μέσα και τους συνεργάτες, καθώς και τα μελλοντικά της σχέδια.</span></p> <p><span style="font-family: verdana, geneva; font-size: 12pt;"><strong> </strong></span></p> <p class="readmore"> <a class="btn btn-secondary" href="/more/interviews/1131-apostolos-georgantzis-to-e-commerce-moxlos-anaptyksis-apo-to-2013-gia-tis-taxymetafores" itemprop="url"> Περισσότερα: Απόστολος Γεωργαντζής: Το e-commerce μοχλός ανάπτυξης από το 2013 για τις ταχυμεταφορές </a> </p> </div> </div>  </div>  </article> </div> </div> </div> <nav class="pagination-wrapper"> <ul class="pagination ms-0 mb-4"> <li 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(max-width:1199.98px) {#column-wrap-id-1678102506737{max-width:100%;flex-basis:100%;}}@media (max-width:991.98px) {#column-wrap-id-1678102506737{max-width:100%;flex-basis:100%;}}@media (max-width:767.98px) {#column-wrap-id-1678102506737{max-width:100%;flex-basis:100%;}}@media (max-width:575.98px) {#column-wrap-id-1678102506737{max-width:100%;flex-basis:100%;}}</style> </div> </div></div></div><div class="sp-module "><div class="sp-module-content"><div class="mod-sppagebuilder sp-page-builder" data-module_id="136"> <div class="page-content"> <section id="section-id-1663239394458" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1663239394457"><div id="column-id-1663239394457" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-1663239411110" class="sppb-addon-wrapper addon-root-feature"><div id="sppb-addon-1663239411110" class="clearfix " ><div class="sppb-addon sppb-addon-feature "><div class="sppb-addon-content"><h6 class="sppb-addon-title sppb-feature-box-title">Εγγραφή στο Newsletter</h6><div class="sppb-icon"><span class="sppb-icon-container" role="img" aria-label="Εγγραφή στο Newsletter"><i class="fas fa-envelope" aria-hidden="true"></i></span></div><div class="sppb-media-content"><div class="sppb-addon-text"><p>Θα λαμβάνετε κάθε εβδομάδα τα πιο hot άρθρα στο email σας!<br></p></div></div></div></div><style type="text/css">#sppb-addon-1663239411110{ }#sppb-addon-1663239411110{ padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1663239411110{}} @media (max-width: 991.98px) {#sppb-addon-1663239411110{}} @media (max-width: 767.98px) {#sppb-addon-1663239411110{}} @media (max-width: 575.98px) {#sppb-addon-1663239411110{}}#sppb-addon-wrapper-1663239411110{ margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } @media (max-width: 1199.98px) 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.3s; }#sppb-addon-1663239411110:hover{ }</style></div></div><div id="sppb-addon-wrapper-1689437049370" class="sppb-addon-wrapper addon-root-module"><div id="sppb-addon-1689437049370" class="clearfix " ><div class="sppb-addon sppb-addon-module "><div class="sppb-addon-content"> <div class="acym_module " id="acym_module_formAcym68261"> <div class="acym_fulldiv" id="acym_fulldiv_formAcym68261" > <form enctype="multipart/form-data" id="formAcym68261" name="formAcym68261" method="POST" action="/component/acym/frontusers?tmpl=component" onsubmit="return submitAcymForm('subscribe','formAcym68261', 'acymSubmitSubForm')"> <div class="acym_module_form"> <table class="acym_form"> <tr> <td class="onefield acyfield_1 acyfield_text"><input name="user[name]" placeholder="Ονοματεπώνυμο" value="" data-authorized-content="{"0":"all","regex":"","message":"\u039b\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b9\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u039f\u03bd\u03bf\u03bc\u03b1\u03c4\u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03bf"}" type="text" class="cell "><div class="acym__field__error__block" data-acym-field-id="1"></div></td></tr><tr><td class="onefield acyfield_2 acyfield_text"><input id="email_field_838" name="user[email]" placeholder="Email" value="" data-authorized-content="{"0":"all","regex":"","message":"\u039b\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b9\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf Email"}" required type="email" class="cell acym__user__edit__email "><div class="acym__field__error__block" data-acym-field-id="2"></div></td></tr><tr> <td class="acysubbuttons"> <noscript> Ενεργοποιήστε τη Javascript για να υποβάλετε αυτήν τη φόρμα </noscript> <input type="button" class="btn btn-primary button subbutton" value="Εγγραφή" name="Submit" onclick="try{ return submitAcymForm('subscribe','formAcym68261', 'acymSubmitSubForm'); }catch(err){alert('The form could not be submitted '+err);return false;}" /> </td> </tr> </table> </div> <input type="hidden" name="ctrl" value="frontusers" /> <input type="hidden" name="task" value="notask" /> <input type="hidden" name="option" value="com_acym" /> <input type="hidden" name="ajax" value="1" /> <input type="hidden" name="successmode" value="replace" /> <input type="hidden" name="acy_source" value="Module n°215" /> <input type="hidden" name="hiddenlists" value="2" /> <input type="hidden" name="fields" value="name,email" /> <input type="hidden" name="acyformname" value="formAcym68261" /> <input type="hidden" name="acysubmode" value="mod_acym" /> <input type="hidden" name="confirmation_message" value="" /> </form> </div> </div> </div></div><style type="text/css">#sppb-addon-1689437049370{ }#sppb-addon-1689437049370{ } @media (max-width: 1199.98px) {#sppb-addon-1689437049370{}} @media (max-width: 991.98px) {#sppb-addon-1689437049370{}} @media (max-width: 767.98px) {#sppb-addon-1689437049370{}} @media (max-width: 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><div class="sppb-column-addons"><div id="sppb-addon-wrapper-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">See also from Verticom</h3></div><style type="text/css">#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3{ box-shadow: 0 0 0 0 #FFFFFF; }#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3{ } @media (max-width: 1199.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3{}} @media (max-width: 991.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3{}} @media (max-width: 767.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3{}} @media (max-width: 575.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3{}}#sppb-addon-wrapper-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3{ }#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{ } @media (max-width: 1199.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}}#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon.sppb-addon-header{ text-align: left; } @media (max-width: 1199.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon.sppb-addon-header{}} @media (max-width: 991.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon.sppb-addon-header{}} @media (max-width: 767.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon.sppb-addon-header{}} @media (max-width: 575.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon.sppb-addon-header{}}#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-a64435de-3c62-4c69-a7d8-aa83eeb3f1b3 .sppb-addon-header .sppb-addon-title{}}</style></div></div></div></div></div><div class="sppb-row-column " id="column-wrap-id-691acd69-7568-45f6-8392-447dc9386a5f"><div id="column-id-691acd69-7568-45f6-8392-447dc9386a5f" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-219034a6-b3cb-49f9-8cf2-66f02f79cdd3" class="sppb-addon-wrapper addon-root-image"><div id="sppb-addon-219034a6-b3cb-49f9-8cf2-66f02f79cdd3" class="clearfix " ><div class="sppb-addon sppb-addon-single-image sppb-addon-image-shape"><div class="sppb-addon-content"><div class="sppb-addon-single-image-container"><a href="https://www.exposgreece.gr/" target="_blank"><img class="sppb-img-responsive " src="/images/other_projects_logos/expos.png" alt="Image" title="" /></a></div></div></div><style type="text/css">#sppb-addon-219034a6-b3cb-49f9-8cf2-66f02f79cdd3{ box-shadow: 0 0 0 0 #FFFFFF; }#sppb-addon-219034a6-b3cb-49f9-8cf2-66f02f79cdd3{ } @media (max-width: 1199.98px) {#sppb-addon-219034a6-b3cb-49f9-8cf2-66f02f79cdd3{}} @media (max-width: 991.98px) {#sppb-addon-219034a6-b3cb-49f9-8cf2-66f02f79cdd3{}} @media (max-width: 767.98px) 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class="sppb-addon-content"><div class="sppb-addon-single-image-container"><a href="https://www.probeauty.gr/" target="_blank"><img class="sppb-img-responsive " src="/images/other_projects_logos/pro.png" alt="Image" title="" /></a></div></div></div><style type="text/css">#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{ box-shadow: 0 0 0 0 #FFFFFF; }#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{ } @media (max-width: 1199.98px) {#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{}} @media (max-width: 991.98px) {#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{}} @media (max-width: 767.98px) {#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{}} @media (max-width: 575.98px) {#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{}}#sppb-addon-wrapper-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{ }#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173 .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173 img{ }#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173 img{ border-radius: 0px; }#sppb-addon-4bbf9c46-c452-4d4e-8347-c6c3a7e91173{ }</style></div></div></div></div></div><div class="sppb-row-column " id="column-wrap-id-f03d9de2-f0bc-4b95-affc-17dfbf3e20ed"><div id="column-id-f03d9de2-f0bc-4b95-affc-17dfbf3e20ed" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-36e88b63-8c90-4869-8aa3-a4e4c779177e" class="sppb-addon-wrapper addon-root-image"><div id="sppb-addon-36e88b63-8c90-4869-8aa3-a4e4c779177e" class="clearfix " ><div class="sppb-addon sppb-addon-single-image sppb-addon-image-shape"><div class="sppb-addon-content"><div class="sppb-addon-single-image-container"><a href="https://www.ecdmexpo.com/index.php/el/" target="_blank"><img class="sppb-img-responsive " src="/images/other_projects_logos/ecdm.png" alt="Image" title="" /></a></div></div></div><style type="text/css">#sppb-addon-36e88b63-8c90-4869-8aa3-a4e4c779177e{ box-shadow: 0 0 0 0 #FFFFFF; }#sppb-addon-36e88b63-8c90-4869-8aa3-a4e4c779177e{ } @media 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addon-root-image"><div id="sppb-addon-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d" class="clearfix " ><div class="sppb-addon sppb-addon-single-image sppb-addon-image-shape"><div class="sppb-addon-content"><div class="sppb-addon-single-image-container"><a href="https://www.digitalagencies.gr" target="_blank"><img class="sppb-img-responsive " src="/images/other_projects_logos/dir.png" alt="Image" title="" /></a></div></div></div><style type="text/css">#sppb-addon-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d{ box-shadow: 0 0 0 0 #FFFFFF; }#sppb-addon-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d{ } @media (max-width: 1199.98px) {#sppb-addon-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d{}} @media (max-width: 991.98px) {#sppb-addon-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d{}} @media (max-width: 767.98px) {#sppb-addon-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d{}} @media (max-width: 575.98px) {#sppb-addon-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d{}}#sppb-addon-wrapper-65b753ff-e8d9-4e22-b04d-e6bad4bdc50d{ 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{#column-wrap-id-88e76bd0-6199-4e08-b453-ad77700a76b8{max-width:100%;flex-basis:100%;}}</style> </div> </div></div></div><div class="sp-module "><div class="sp-module-content"><div class="mod-sppagebuilder sp-page-builder" data-module_id="174"> <div class="page-content"> <section id="section-id-1689864488938" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-row-column " id="column-wrap-id-1689864488939"><div id="column-id-1689864488939" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-3RhpdDshjmJtrHlrtcgVw" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-3RhpdDshjmJtrHlrtcgVw" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Categories Menu</h3></div><style type="text/css">#sppb-addon-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-wrapper-3RhpdDshjmJtrHlrtcgVw{ }#sppb-addon-3RhpdDshjmJtrHlrtcgVw .sppb-addon-title{ 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sppb-col-sm-12"><form class="sppb-optin-form submit-button-inside"><div class='sppb-row has-grid'><div class="sppb-form-group email-wrap sppb-col-sm-12"><input type="email" name="email" class="sppb-form-control" placeholder="Email" required="required" aria-label="email"></div></div><div class='sppb-row has-grid'></div><input type="hidden" name="acymversion" value="9.10.4"><input type="hidden" name="captcha_type" value="recaptcha"><input type="hidden" name="platform" value="acymailing"><input type="hidden" name="hidename" value="1"><input type="hidden" name="pageid" value="36"><input type="hidden" name="addonId" value="1678202483556"><div class="button-wrap" ><button type="submit" id="btn-1678202483556" class="sppb-btn sppb-btn-secondary sppb-btn-square sppb-btn-custom" aria-label="Εγγραφείτε"><i class="fa" aria-hidden="true"></i> Εγγραφείτε</button></div></form><div style="display:none;margin-top:10px;" class="sppb-optin-form-status"></div></div></div></div><style 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.sppb-optin-form input{}}#sppb-addon-1678202483556 .sppb-addon-optin-forms{ }#sppb-addon-1678202483556 .button-wrap{ }#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ padding: 8px 22px 10px 22px; } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 767.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}}#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{ } @media (max-width: 1199.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 991.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 767.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}} @media (max-width: 575.98px) {#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-secondary{}}#sppb-addon-1678202483556 #btn-1678202483556.sppb-btn-custom:hover{ }#sppb-addon-1678202483556 .sppb-btn i{ }</style></div></div></div></div></div></div></div></section><section id="section-id-1596109409226" class="sppb-section" ><div class="sppb-row-container"><div class="sppb-row"><div class="sppb-col-md-3 " id="column-wrap-id-1596109409258"><div id="column-id-1596109409258" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-EZM7v6BxxjlEzRk-QNagk" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-EZM7v6BxxjlEzRk-QNagk" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Διεύθυνση εταιρείας</h3></div><style type="text/css">#sppb-addon-EZM7v6BxxjlEzRk-QNagk{ }#sppb-addon-EZM7v6BxxjlEzRk-QNagk{ }#sppb-addon-wrapper-EZM7v6BxxjlEzRk-QNagk{ }#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-EZM7v6BxxjlEzRk-QNagk .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409259" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409259" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p>Ευμολπιδών 23<br />118 54, Αθήνα</p></div></div><style type="text/css">#sppb-addon-1596109409259{ }#sppb-addon-1596109409259{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259{}} @media (max-width: 575.98px) {#sppb-addon-1596109409259{}}#sppb-addon-wrapper-1596109409259{ margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409259{margin-top: 20px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409259 .sppb-addon-title{ color: #919191; }</style><style type="text/css">#sppb-addon-1596109409259 .sppb-addon-text-block{ text-align: left; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}} @media (max-width: 575.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block{}}#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409259 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409261"><div id="column-id-1596109409261" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-ZybgbD0JSxcjrpsW82H2Q" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-ZybgbD0JSxcjrpsW82H2Q" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Γενικές πληροφορίες</h3></div><style type="text/css">#sppb-addon-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-wrapper-ZybgbD0JSxcjrpsW82H2Q{ }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-ZybgbD0JSxcjrpsW82H2Q .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409262" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409262" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:info@verticom.gr">info@verticom.gr<br /></a>(+30) 210 924 55 77</p></div></div><style type="text/css">#sppb-addon-1596109409262{ }#sppb-addon-1596109409262{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409262{}} @media (max-width: 991.98px) {#sppb-addon-1596109409262{}} @media (max-width: 767.98px) {#sppb-addon-1596109409262{}} @media (max-width: 575.98px) {#sppb-addon-1596109409262{}}#sppb-addon-wrapper-1596109409262{ margin-top: 0px; margin-right: 0px; margin-bottom: 30px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409262{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409262 a { color: #919191; } #sppb-addon-1596109409262 a:hover, #sppb-addon-1596109409262 a:focus, #sppb-addon-1596109409262 a:active { color: #ef3f48; } #sppb-addon-1596109409262 .sppb-addon-title{ color: #919191; }#sppb-addon-1596109409262 .sppb-addon-content{letter-spacing:1.5px;}</style><style type="text/css">#sppb-addon-1596109409262 .sppb-addon-text-block{ }#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409262 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409263"><div id="column-id-1596109409263" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-jDI7lJYhEEh5SQnQIcVdD" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-jDI7lJYhEEh5SQnQIcVdD" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Αρθρογραφία</h3></div><style type="text/css">#sppb-addon-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-wrapper-jDI7lJYhEEh5SQnQIcVdD{ }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-jDI7lJYhEEh5SQnQIcVdD .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409264" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409264" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:news@wwn.gr">news@wwn.gr</a></p></div></div><style type="text/css">#sppb-addon-1596109409264{ }#sppb-addon-1596109409264{ color: #919191; border-radius: 0px; padding-top: 20px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264{}} @media (max-width: 575.98px) {#sppb-addon-1596109409264{}}#sppb-addon-wrapper-1596109409264{ margin-top: 0px; margin-right: 0px; margin-bottom: 30px; margin-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 991.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;}} @media (max-width: 767.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}} @media (max-width: 575.98px) {#sppb-addon-wrapper-1596109409264{margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;}}#sppb-addon-1596109409264 a { color: #919191; } #sppb-addon-1596109409264 a:hover, #sppb-addon-1596109409264 a:focus, #sppb-addon-1596109409264 a:active { color: #ef3f48; } #sppb-addon-1596109409264 .sppb-addon-title{ margin-bottom: 10px; color: #919191; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-1596109409264 .sppb-addon-title{}}#sppb-addon-1596109409264 .sppb-addon-content{letter-spacing:1.5px;}</style><style type="text/css">#sppb-addon-1596109409264 .sppb-addon-text-block{ }#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{ font-family: Roboto; font-weight: 300; font-size: 14px; } @media (max-width: 1199.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 991.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{}} @media (max-width: 767.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}} @media (max-width: 575.98px) {#sppb-addon-1596109409264 .sppb-addon-text-block .sppb-addon-content{font-size: 14px;}}</style></div></div></div></div></div><div class="sppb-col-md-3 " id="column-wrap-id-1596109409265"><div id="column-id-1596109409265" class="sppb-column " ><div class="sppb-column-addons"><div id="sppb-addon-wrapper-YTgqjY5udVQAn5jdPbBiZ" class="sppb-addon-wrapper addon-root-heading"><div id="sppb-addon-YTgqjY5udVQAn5jdPbBiZ" class="clearfix " ><div class="sppb-addon sppb-addon-header"><h3 class="sppb-addon-title">Διαφήμιση</h3></div><style type="text/css">#sppb-addon-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-wrapper-YTgqjY5udVQAn5jdPbBiZ{ }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-title{ }</style><style type="text/css">#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{ font-family: Roboto; font-weight: 300; font-size: 16px; letter-spacing: 0px; } @media (max-width: 1199.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 991.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 767.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}} @media (max-width: 575.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{font-size: 18px;letter-spacing: 0px;}}#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon.sppb-addon-header{ text-align: left; }#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{ margin-top: 0px; margin-right: 0px; margin-bottom: 22px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (max-width: 1199.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 991.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 767.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}} @media (max-width: 575.98px) {#sppb-addon-YTgqjY5udVQAn5jdPbBiZ .sppb-addon-header .sppb-addon-title{}}</style></div></div><div id="sppb-addon-wrapper-1596109409266" class="sppb-addon-wrapper addon-root-text-block"><div id="sppb-addon-1596109409266" class="clearfix " ><div class="sppb-addon sppb-addon-text-block " ><div class="sppb-addon-content"><p><a href="mailto:info@wwn.gr">info@wwn.gr</a></p></div></div><style type="text/css">#sppb-addon-1596109409266{ box-shadow: 0px 0px 0px 0px ; }#sppb-addon-1596109409266{ color: #919191; padding-top: 20px; 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