Une marque puissante

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download="cgem-deu-2023-vf"> <div class="ds__card-body"><div class="ds__heading-wrapper"> <p class="ds__heading" data-ui-level="6" data-ui-font-type="primary" text="Document d'enregistrement universel 2023">Document d'enregistrement universel 2023 </p> <span class="ds__heading-subtitle">14,5 Mo (pdf)</span></div> <span data-ui-skin="link" data-ui-icon-alone="false" class="ds__btn"><svg class="ds__icon"><use href="/public/themes/michelin-corporate-com/assets/images/icons/svg/sprite-icons.svg#icon-arrow-down-to-line-mono"></use></svg> Télécharger </span> </div> </a></div> <div class="ds__block-additionnal"><a data-ui-skin="primary" data-ui-icon-alone="false" class="ds__btn" href="https://www.michelin.com/publications"> <span>Toutes nos publications</span> </a><a data-ui-skin="secondary" data-ui-icon-alone="false" class="ds__btn" href="https://www.michelin.com/investisseurs/contact"> <span>Contacts investisseurs</span> </a></div></div></div></div> </li> <li data-ui-nav-active="false"><div 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data-ui-align="left" data-ui-media-size="medium" data-ui-skin="default" data-ui-parallax="true" data-ui-cursor="false" heading="[object Object]"><aside class="ds__panel-media"><div class="ds__panel-media-parallax" style="background-image: url(https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clj5heilq4uf00tmn4cgbejnn-bibendum-mouvement-1.0.0.1920.1080.jpg);"></div> <picture class="ds__media" data-ui-media-type="image" caption=""><source media="(min-width: 600px)" srcset="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clj5heilq4uf00tmn4cgbejnn-bibendum-mouvement-1.0.0.1920.1080.jpg"> <img src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clj5heilq4uf00tmn4cgbejnn-bibendum-mouvement-1.0.0.1920.1080.jpg" alt="Bibendum qui court" title="bibendum mouvement 1" data-ui-mask="false" style="object-position: 53% 29%;"> </picture> </aside> <div class="ds__panel-wrapper"> <header class="ds__panel-header"> <h1 class="ds__heading" data-ui-level="2"><span class="ds__text">MICHELIN, une marque puissante</span> </h1></header> <div class="ds__panel-body"><div class="ds__box-editorial"><p><strong><span>Plus que centenaire, la marque MICHELIN bénéficie aujourd’hui d’une puissance et d’une réputation incontestables à l’échelle internationale. Elle est un des plus précieux actifs du Groupe, en tant que levier de réussite de son ambitieux plan stratégique « Michelin in Motion ».</span></strong><span> </span></p> </div> </div> </div> </section> <div data-ui-skin="primary" data-ui-safe-area="lg" class="ds__block-card-quote"><div class="ds__card-quote" data-ui-with-image="true" data-ui-image-size="mini"> <aside class="ds__card-media"><picture class="ds__media" data-ui-media-type="image" caption=""> <img src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/cltyeszrx00g413lq415jfgu0-adeline-challon-kemoun.0.0.1000.1000.jpg" alt="Photographie d'Adeline Challon-Kemoun." title="adeline challon kemoun" loading="lazy" data-ui-mask="false" data-ui-ratio="1:1" style="object-position: 50% 75%;"> </picture> <svg class="ds__icon"><use href="/public/themes/michelin-corporate-com/assets/images/icons/svg/sprite-icons.svg#icon-quotation-mark-mono"></use></svg> </aside> <div class="ds__card-body"><figure> <blockquote><p><span>La marque MICHELIN incarne les forces du Groupe auprès de nos clients et de nos partenaires à travers le monde. Elle porte nos valeurs et nos engagements. </span></p></blockquote> <figcaption><span class="ds__testimonial-author-name">Adeline Challon-Kemoun</span> <span class="ds__testimonial-author-job">Directrice Corporate Engagement d’Entreprise et Marques - Membre du Comité Exécutif du Groupe.</span></figcaption></figure> </div> </div> </div><section data-ui-block data-ui-skin="default"> <div class="ds__block-content-wrapper"><div class="ds__card-text" data-ui-skin="default" data-ui-orientation="landscape" data-ui-safe-area="sm"> <header><div class="ds__header-wrapper"> <h4 class="ds__heading" data-ui-level="4"><span class="ds__text">Les fondements de la réputation de la Marque MICHELIN</span> </h4></div> </header> <div class="ds__card-body"><div class="ds__box-editorial"><p><span>Plus de </span><a href="/groupe/histoire" target=""><span>130 ans d’histoire,</span></a><span> une forte culture d’innovation et de qualité, symbole de sécurité et de performances au plus haut niveau : autant d’éléments qui caractérisent Michelin et lui confèrent aujourd’hui sa valeur et sa préférence. Le Groupe peut aussi compter sur son légendaire </span><strong><span>Bonhomme Michelin</span></strong><span>.</span><em><span> </span></em><span>Elu icône du millénaire par l’Advertising Week de New York en 2018, et </span><strong><span>meilleur logo du monde </span></strong><span>par le Financial Times en 2000, </span><strong><span>Bibendum</span></strong><span> est bien plus qu’un simple emblème publicitaire, en contribuant également à créer un capital de confiance et de proximité entre la Marque et ses clients.  </span></p><p></p><p></p> </div> </div> <footer><div class="ds__list-button"> </div> </footer> </div></div> </section><section data-ui-block data-ui-skin="primary"> <div class="ds__block-content-wrapper"><div class="ds__list-media" data-ui-grid-size="1"><picture class="ds__media" data-ui-media-type="image" caption=""> <img src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clj5ji5yn4vqg0tmnf2lm8145-bibendum-1.full.jpg" alt="Photographie de la mascotte du Bidendum saluant la foule." title="bibendum 1" loading="lazy" data-ui-mask="false" style="object-position: center center;"> </picture> </div></div> </section><astro-island uid="17FAdz" component-url="/_astro/BlockCardKeyFigure.bec98949.js" component-export="default" renderer-url="/_astro/client.ef651e53.js" props="{"data":[0,{"keyModeMedia":[0,false],"cards":[1,[[0,{"keyFigure":[0,"7,9"],"header":[0,{"heading":[0,{"tag":[0,"h2"],"level":[0],"text":[0,"MRDs $ : valeur de la Marque en 2023*"]}]}],"media":[0,{"src":[0,"https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clj5heilq4uf00tmn4cgbejnn-bibendum-mouvement-1.0.0.1920.1080.jpg"],"alt":[0,"Bibendum qui court"],"focal":[0,"76% 45%"],"title":[0,"bibendum mouvement 1"],"loading":[0,"lazy"]}],"mediaMask":[0,"P"],"mediaPath":[0,"/public/themes/michelin-corporate-com/assets"],"bgShape":[0,"dotted-circle"]}]]]}],"context":[0,{"pathAssets":[0,"/public/themes/michelin-corporate-com/assets"],"pathImages":[0,"/public/themes/michelin-corporate-com/assets/images"],"iconSpriteUrl":[0,"/public/themes/michelin-corporate-com/assets/images/icons/svg/sprite-icons.svg"],"themeBaseUrl":[0,"/public/themes/michelin-corporate-com"],"themeSvgBaseUrl":[0,"/public/themes/michelin-corporate-com/assets/images/icons/svg"]}]}" ssr="" client="visible" opts="{"name":"BlockCardKeyFigure","value":true}" await-children=""><section class="ds__block-card-key-figure" data-ui-slider="false" data-ui-key-mode-media="false"><div class="ds__container" data-ui-cards-length="1"><section class="ds__card-key-figure" data-ui-media data-ui-bg-shape="dotted-circle" data-ui-key-mode-media="false"> <aside class="ds__card-media"><picture class="ds__media" data-ui-media-type="image"> <img src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clj5heilq4uf00tmn4cgbejnn-bibendum-mouvement-1.0.0.1920.1080.jpg" alt="Bibendum qui court" title="bibendum mouvement 1" loading="lazy" data-ui-mask="true" style="object-position: 76% 45%; -webkit-mask-image: url('/public/themes/michelin-corporate-com/assets/images/masks/svg/mask-P.svg'); mask-image: url('/public/themes/michelin-corporate-com/assets/images/masks/svg/mask-P.svg');"> </picture> </aside> <div class="ds__card-body"><span class="ds__key">7,9</span> <div class="ds__header-text"> <h2 class="ds__heading"><span class="ds__text">MRDs $ : valeur de la Marque en 2023*</span> </h2> </div> </div> </section></div> </section></astro-island><section data-ui-block data-ui-safe-area="sm" data-ui-skin="primary"> <div class="ds__block-content-wrapper"> <div class="ds__card-text" data-ui-skin="primary" data-ui-orientation="portrait" data-ui-safe-area="sm"> <header><div class="ds__header-wrapper"> <h2 class="ds__heading" data-ui-level="4"><span class="ds__text"></span> </h2></div> </header> <div class="ds__card-body"><div class="ds__box-editorial"><p><em>*source : Brand Finance Top 500</em></p> </div> </div> </div> </div> </section><section data-ui-block data-ui-skin="default"> <div class="ds__block-content-wrapper"><div class="ds__card-text" data-ui-skin="default" data-ui-orientation="landscape" data-ui-safe-area="sm"> <header><div class="ds__header-wrapper"> <h4 class="ds__heading" data-ui-level="4"><span class="ds__text">Une marque du mouvement qui porte la stratégie du Groupe</span> </h4></div> </header> <div class="ds__card-body"><div class="ds__box-editorial"><div><span>Pour Michelin, le mouvement est intrinsèque à la vie et au développement humain car il est source de progrès technologiques, économiques, sociaux et culturels. Avec son nouveau plan stratégique</span><a href="/groupe/strategie-michelin-in-motion" target=""><span> « Michelin in Motion »</span></a><span>, le Groupe a clairement affiché sa volonté d’élargir le terrain de jeu de la Marque, en passant de la catégorie du pneu et de la « mobilité » à celle plus large du « mouvement ».</span></div><p></p><p></p><div><span>La marque MICHELIN s’engage à </span><em><span>innover pour une meilleure vie en mouvement</span></em><span> et réaffirme ses ambitions de développement durable. </span></div><p></p><p></p><div><strong><span>Michelin continue d’imprimer sa marque dans le monde à travers sa campagne globale « </span><em><span>Motion For Life</span></em><sup><span>1</span></sup><span>»</span></strong><span>, qui non seulement célèbre le mouvement en révélant la richesse de ses produits et services, mais également met en lumière sa puissance d’innovation au travers d’exemples révélateurs des savoir-faire uniques de Michelin ; </span><strong><span>un voyage " Sur la route et au-delà ! "</span></strong></div><div><span> </span></div><div><em><sup><span>1 </span></sup><span>Motion for life : une meilleure vie en mouvement </span></em></div> </div> </div> <footer><div class="ds__list-button"> </div> </footer> </div></div> </section><astro-island uid="235htd" component-url="/_astro/ModalVideo.002286ec.js" component-export="default" renderer-url="/_astro/client.ef651e53.js" props="{"data":[0,{"isCookieConsent":[0,false],"cookieConsentData":[0,{"heading":[0,{"text":[0,"Cookies"]}],"description":[0,"Pour accéder à cette vidéo, vous devez accepter les cookies publicitaires de Youtube et d'autres technologies similaires."],"actionYes":[0,{"label":[0,"Autoriser les cookies"]}]}],"data":[0,{"skin":[0,"default"],"heading":[0,{"tag":[0,"h2"],"text":[0,"\"Sur la route et au-delà\" : la campagne de Marque Michelin"]}],"media":[0,{"mediaType":[0,"video"],"src":[0,"https://www.youtube.com/embed/y64fItPkKVs"],"title":[0,"« Motion For Life », la 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</span></a> <div class="ds__heading-wrapper"> <h2 class="ds__heading" data-ui-level="4"><span class="ds__text">"Sur la route et au-delà" : la campagne de Marque Michelin</span> </h2></div></div> </div></div> <dialog class="ds__modal-medias" aria-modal="true"><div class="ds__modal-inner"><form class="ds__modal-close" method="dialog"><button data-ui-icon-alone class="ds__btn-icon" aria-label="" type="submit"><svg class="ds__icon" slot="icon"><use href="/public/themes/michelin-corporate-com/assets/images/icons/svg/sprite-icons.svg#icon-cross-mono"></use></svg> </button></form> <div class="ds__modal-body"> <div class="ds__modal-content-wrapper"><div class="ds__cookie-consent"><div class="ds__cookie-consent-content"><span class="ds__heading" data-ui-level="4" text="Cookies">Cookies </span> <p>Pour accéder à cette vidéo, vous devez accepter les cookies publicitaires de Youtube et d'autres technologies similaires.</p> <div class="ds__list-button" data-ui-orientation="landscape" data-ui-align="center"><button data-ui-skin="primary" data-ui-icon-alone="false" class="ds__btn" type="button"> <span>Autoriser les cookies</span> </button> </div></div> <picture class="ds__media" data-ui-media-type="image" caption=""> <img src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clw8yqim73ndy12o71offc4n2-campagne-michelin-surlarouteetaudela.0.0.1920.1080.png" alt="" title="campagne michelin surlarouteetaudela" loading="lazy" data-ui-mask="false" style="object-position: center center;"> </picture></div> <div class="ds__modal-media-description"> </div></div></div> </div> </dialog></astro-island><section data-ui-block data-ui-skin="primary"> <div class="ds__block-content-wrapper"><div class="ds__card-text" data-ui-skin="primary" data-ui-orientation="landscape" data-ui-safe-area="sm"> <header><div class="ds__header-wrapper"> <h4 class="ds__heading" data-ui-level="4"><span class="ds__text">Un palmarès à l’image de sa réputation</span> </h4></div> </header> <div class="ds__card-body"><div class="ds__box-editorial"><div><span>L’excellente réputation dont bénéficie la marque MICHELIN reflète notamment la qualité des produits et des services du Groupe, son leadership technologique, ou encore l'attractivité de sa marque employeur et son engagement pour le développement durable.</span></div><p></p><p></p><div><span>A titre d’exemples : la marque MICHELIN détient le</span><strong><span> meilleur indicateur de puissance de Marque </span></strong><span>(Brand Power Score</span><sup><span>2</span></sup><span> ) au sein des Marques de pneumatiques, notamment en Chine, en Espagne, en France et en Thaïlande...</span></div><div><span>Reconnue comme l’une des 100 entreprises les plus innovantes dans le monde </span><strong><span>(Clarivate Top 100 Global Innovators)</span></strong><span>, Michelin se hisse également </span><strong><span>dans le</span></strong><span> </span><strong><span>top 100 du palmarès mondial Forbes 2023</span></strong><span>, qui évalue les employeurs offrant les meilleures conditions de travail.</span></div><div><strong><span>Son engagement RSE</span></strong><span> est également apprécié des agences de notations extra-financières sur le plan international.  </span></div><p></p><p></p><div><em><sup><span>2 </span></sup><span>Brand Power Score : prédiction de part de marché de la Marque basée sur les perceptions des consommateurs. Etude KANTAR 2023.</span></em></div> </div> </div> <footer><div class="ds__list-button"> </div> </footer> </div></div> </section><section data-ui-block data-ui-skin="primary"> <div class="ds__block-content-wrapper"><div class="ds__list-media" data-ui-grid-size="2"><picture class="ds__media" data-ui-media-type="image" caption=""> <img src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clj5p265e4zey0una6sthf28t-tire-technology-awards.full.jpg" alt="Photographie du trophée du meilleur fabricant de l'année décerné par les Tire Technology International Awards 2023." title="tire technology awards" loading="lazy" data-ui-mask="false" style="object-position: center center;"> </picture><picture class="ds__media" data-ui-media-type="image" caption=""> <img src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clk9uff8l2f1q0tijcymbbbwe-dff02d42-f15c-4278-9905-91dd8be0607e.127.342.1950.1365.jpg" alt="Photographie d'Éric-Philippe Vinesse tenant un trophée entre ses mains. En arrière-plan, une projection vidéo indique : "TOP 100 Global Innovators 2023 ". DORD (Direction Opérationnelle Recherche & Développement)" title="dff02d42 f15c 4278 9905 91dd8be0607e" loading="lazy" data-ui-mask="false" style="object-position: 50% 37%;"> </picture> </div></div> </section><section data-ui-block data-ui-safe-area="sm" data-ui-skin="default"> <div class="ds__block-content-wrapper"> <div class="ds__card-text" data-ui-skin="default" data-ui-orientation="portrait" data-ui-safe-area="sm"> <header><div class="ds__header-wrapper"> <h2 class="ds__heading" data-ui-level="4"><span class="ds__text">La stratégie de marques du Groupe</span> </h2></div> </header> <div class="ds__card-body"><div class="ds__box-editorial"><div><span>En complément de MICHELIN, sa marque principale à fort capital de confiance et de fidélisation, le Groupe compte aujourd’hui plus de 120 autres marques. Une stratégie qui lui permet non seulement de renforcer ses parts de marché dans le secteur du pneu, à travers notamment des réseaux de distribution intégrés et franchisés, mais aussi de prendre position sur de nouveaux marchés à fort potentiel, en valorisant ses expertises au-delà de la mobilité.</span></div><div><span> </span></div><ul><li><p><strong><span>Renforcer ses parts de marché via une offre diversifiée dans les domaines du pneu et des chenilles</span></strong></p><p><span>En complément de la marque MICHELIN, le Groupe compte de nombreuses marques de pneumatiques qui permettent de répondre à des besoins différents exprimés par les consommateurs.</span><br><span>Le Groupe est devenu leader mondial des solutions de mobilité hors route en complétant son offre pneumatique de solutions de chenilles en caoutchouc. </span></p><p></p></li><li><p><strong><span>Développer l’accès aux marchés via des réseaux de distribution intégrés et franchisés </span></strong><span> </span></p><p><span>Avec des enseignes telles que Euromaster, numéro 1 en Europe avec 2500 centres de service dans 17 pays, TBC. Corp en Amérique du Nord et TyrePlus sur les autres continents, Michelin détient un vaste réseau de distribution intégré et franchisé. Et pour renforcer sa présence dans le e-commerce, devenu aujourd’hui incontournable, Michelin a enrichi son réseau de PurePlayers, comme Allopneus en France ou encore Blackcircles.com au Royaume-Uni, numéros 1 de la vente en ligne de pneumatiques dans leur pays respectif. </span><br><br></p></li><li><p><strong><span>Soutenir ses ambitions de croissance au-delà de la mobilité</span></strong><span> </span></p><p><span>Pour conquérir de nouveaux territoires de croissance et avoir un impact positif sur l’environnement et la société, Michelin met notamment en œuvre une stratégie active d’acquisition lui permettant de valoriser ses expertises, dans les domaines des matériaux de haute technologie et des data en particulier. C’est ainsi que, par exemple, les marques de Flex Composite Group spécialisées dans les tissus et films de haute technologie s'ajoutent au portefeuille de Marques du Groupe.</span></p></li></ul> </div> </div> </div> </div> </section><div data-ui-skin="default" data-ui-safe-area="sm" data-ui-grid-gap="xl" data-ui-length="2" data-ui-align-item="center" class="ds__column-block"><div data-ui-grid="item" data-ui-grid-col-size="3"><div class="ds__card-text-icon" data-ui-skin="primary" data-ui-orientation="portrait" data-ui-align-content="left" data-ui-icon-size="xl" data-ui-safe-area="none" slot="col-1"> <aside class="ds__card-media"></aside> <div class="ds__card-body"> <span class="ds__heading" data-ui-level="5">A lire aussi </span> </div> </div></div> <div data-ui-grid="item" data-ui-grid-col-size="9"><astro-island uid="ZbGThq" component-url="/_astro/BlockCardFeatureModel.18a0feea.js" component-export="default" renderer-url="/_astro/client.ef651e53.js" 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carbone"],"loading":[0,"lazy"]}],"cardLink":[0,{"href":[0,"https://www.michelin.com/publications/informations-réglementées/michelin-conclut-l-acquisition-de-flex-composite-group-et-crée-un-leader-des-tissus-et-films-de-haute-technologie"],"external":[0,false]}]}],[0,{"heading":[0,{"tag":[0,"h3"],"level":[0,5],"skin":[0,"primary"],"text":[0,"Des composites et des expériences qui transforment notre quotidien"]}],"icon":[0,{"text":[0]}],"content":[0,""],"media":[0,{"src":[0,"https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clwj1zssu0gbi14hp5ykyh1u9-composite-michelin.full.jpg"],"alt":[0,""],"focal":[0,"center center"],"title":[0,"Composite et Pneu"],"loading":[0,"lazy"]}],"cardLink":[0,{"href":[0,"https://www.michelin.com/groupe/activites"],"external":[0,false]}]}]]]}]}" ssr="" client="visible" opts="{"name":"BlockCardFeatureModel","value":true}" await-children=""><section class="ds__block-card-feature" data-ui-media="default" 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src="https://agngnconpm.cloudimg.io/v7/https://dgaddcosprod.blob.core.windows.net/corporate-production/attachments/clsd2od720s1b13lch716hymo-microsoftteams-image-13.full.jpg" alt="" title="Fibre de carbone" loading="lazy" data-ui-mask="false" style="object-position: center center;"> </picture> </aside> <div class="ds__card-body"> <div class="ds__card-feature-caption"> <span>COMMUNIQUÉ DE PRESSE</span></div> <h3 class="ds__heading" data-ui-level="5" data-ui-skin="primary" data-ui-ellipsis="2">Michelin conclut l'acquisition de Flex Composite Group et crée un leader des tissus et films de haute technologie </h3> </div> <footer> </footer> </a> </li> <li data-ui-slide-item data-ui-slide="1" data-ui-active="false" main><a class="ds__card-feature" href="https://www.michelin.com/groupe/activites" data-ui-orientation="portrait" data-ui-media="default" data-ui-media-ratio="16:9" data-ui-media-align-top data-ui-media-type="image" data-ui-bg-shape="parallelogram" data-ui-media-size="sm" 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