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;border-style:solid;}@media screen and (max-width:1199px) {#rec382580563 .tn-elem[data-elem-id="1637242825155"] {top:21px;left:calc(50% - 480px + 12px);}}@media screen and (max-width:959px) {#rec382580563 .tn-elem[data-elem-id="1637242825155"] {top:20px;left:calc(50% - 320px + 70px);}}@media screen and (max-width:639px) {#rec382580563 .tn-elem[data-elem-id="1637242825155"] {top:20px;left:calc(50% - 240px + 10px);}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="382580563" data-artboard-screens="320,480,640,960,1200" data-artboard-height="550" data-artboard-valign="center" data-artboard-height_vh="100" data-artboard-upscale="grid" data-artboard-height-res-320="610" data-artboard-height-res-480="670" data-artboard-height-res-640="690" data-artboard-height-res-960="530"> <div class="t396__carrier" data-artboard-recid="382580563"></div> <div class="t396__filter" data-artboard-recid="382580563"></div> <div class='t396__elem tn-elem tn-elem__3825805631470209944682' data-elem-id='1470209944682' data-elem-type='text' data-field-top-value="-20" data-field-left-value="20" data-field-width-value="662" data-field-axisy-value="center" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="140" data-field-left-res-320-value="10" data-field-width-res-320-value="301" data-field-top-res-480-value="161" data-field-left-res-480-value="70" data-field-width-res-480-value="367" data-field-top-res-640-value="172" data-field-left-res-640-value="70" data-field-width-res-640-value="503" data-field-top-res-960-value="57" data-field-left-res-960-value="10" data-field-width-res-960-value="461"> <h1 itemprop="headline" class='tn-atom'field='tn_text_1470209944682'>17 Tips To Prepare Your Online Store For Holiday Sales</h1> </div> <div class='t396__elem tn-elem tn-elem__3825805631470233923389' data-elem-id='1470233923389' data-elem-type='text' data-field-top-value="173" data-field-left-value="20" data-field-width-value="646" data-field-axisy-value="center" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="234" data-field-left-res-320-value="9" data-field-width-res-320-value="302" data-field-top-res-480-value="251" data-field-left-res-480-value="70" data-field-width-res-480-value="341" data-field-top-res-640-value="271" data-field-left-res-640-value="71" data-field-width-res-640-value="501" data-field-top-res-960-value="192" data-field-left-res-960-value="8" data-field-width-res-960-value="464"> <h2 class='tn-atom'field='tn_text_1470233923389'>How to prepare for Black Friday and Cyber Monday, avoid losing customers during the campaign, and summarize the results</h2> </div> <div class='t396__elem tn-elem tn-elem__3825805631510223767077' data-elem-id='1510223767077' data-elem-type='text' data-field-top-value="21" data-field-left-value="75" data-field-width-value="391" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="30" data-field-left-res-320-value="60" data-field-width-res-320-value="252" data-field-top-res-480-value="28" data-field-left-res-480-value="60" data-field-width-res-480-value="404" data-field-top-res-640-value="27" data-field-left-res-640-value="120" data-field-width-res-640-value="452" data-field-top-res-960-value="29" data-field-left-res-960-value="61" data-field-width-res-960-value="412"> <div class='tn-atom'><a href="http://tilda.education/en"target="_blank"style="color: inherit">Tilda Publishing</a></div> </div> <div class='t396__elem 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data-original='https://static.tildacdn.com/tild3931-3161-4435-a665-653932326164/IN_02.png' alt='' imgfield='tn_img_1587486014815' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3825805631637242825155' data-elem-id='1637242825155' data-elem-type='image' data-field-top-value="13" data-field-left-value="20" data-field-width-value="40" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="50" data-field-fileheight-value="50" data-field-top-res-480-value="20" data-field-left-res-480-value="10" data-field-top-res-640-value="20" data-field-left-res-640-value="70" data-field-top-res-960-value="21" data-field-left-res-960-value="12"> <a class='tn-atom' href="https://tilda.cc/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3130-3564-4335-b065-353961366535/Black_Logo_3.svg' alt='' imgfield='tn_img_1637242825155' /> </a> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('382580563');});});</script>  </div> <div id="rec382580564" class="r t-rec t-rec_pt_120 t-rec_pb_0" style="padding-top:120px;padding-bottom:0px;background-color:#f5f5f5; " data-record-type="127" data-bg-color="#f5f5f5">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text">Black Friday is a sale that takes place in November the day after Thanksgiving and Cyber Monday immediately after the holiday weekend. Originally popular only in the U.S., the tradition has eventually spread around the world. These sales are often blended together so that shopping events span the entire weekend.<br /><br />In 2024, Black Friday starts at midnight on November 29 and runs through November 30, followed by Cyber Monday on December 2. Electronics, apparel, and groceries <a href="https://news.adobe.com/news/news-details/2022/Adobe-Forecasts-209.7-Billion-Holiday-Season-Online-U.S.-Cyber-Monday-to-Top-11-Billion/default.aspx" target="_blank" rel="noreferrer noopener">are expected</a> to be the most popular product categories contributing to nearly half of online spending this holiday season—$103.8 billion.<br /><br />Here are practical tips to help you prepare your online store for Black Friday and Cyber Monday, avoid losing customers, and suggest what to do after the campaign ends.</div> </div> </div> </div> <style> #rec382580564 .t119__preface{font-weight:400;opacity:0.7;}@media screen and (min-width:480px){#rec382580564 .t119__preface{font-size:28px;}}</style> </div> <div id="rec382580565" class="r t-rec t-rec_pt_75 t-rec_pb_15" style="padding-top:75px;padding-bottom:15px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="65" data-bg-color="#f5f5f5">  <div class="t056"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t056__title t-name t-name_xl" field="title"><span style="font-weight: 400;">Contents:</span></div> </div> </div> </div> <style> #rec382580565 .t056__title{font-size:24px;}</style> </div> <div id="rec382580566" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><a href="#rec382580571"><strong>How to Get Ready For the Online Holiday Sales </strong></a><br /><a href="#rec382580574">Set Measurable and Achievable Goals</a><br /><a href="#rec382580582">Choose the Right Products for the Black Friday Sale</a><br /><a href="#rec382580586">Check the Availability of Products Before the Campaign</a><br /><a href="#rec382580589">Get Your Website Ready For the Sale in Advance</a><br /><a href="#rec382580602">Prepare Your Shipping Options</a><br /><a href="#rec382580606">Add Multiple Payment Methods</a><br /><a href="#rec382580608">Check the Mobile Version of Your Website</a><br /><br /><a href="#rec382580612"><strong>How to Announce an Upcoming Sale to Potential Customers</strong></a><br /><a href="#rec382580614">Post Information About the Sale On Your Website</a><br /><a href="#rec382580625">Send a Newsletter to Previous Customers</a><br /><a href="#rec382580628">Run Ads on Social Media</a><br /><a href="#rec382580631">Advertise With Influencers</a><br /><br /><a href="#rec382580636"><strong>How Not to Lose Customers During a Sale </strong></a><br /><a href="#rec382580638">Go Live With Your Updates On Time</a><br /><a href="#rec382580640">Respond to Messages Quickly</a><br /><a href="#rec382580642">Keep Your Website Content Up to Date</a><br /><a href="#rec382580645">Keep Track of Statistics and Make Decisions Quickly</a><br /><br /><a href="#rec382580648"><strong>What Should Be Done After the Online Sale</strong></a><br /><a href="#rec382580651">Hide All Sale-Related Info From Your Website and Stop Your Ad Campaigns</a><br /><a href="#rec382580653">Analyze the Stats and Summarize the Campaign’s Results</a><br /><br /><a href="#rec382580657"><strong>Key Takeaways</strong></a></div> </div> </div> </div> </div> <div id="rec382580567" class="r t-rec" style=" " data-record-type="394"> <style>#allrecords .t-text a:not(.t-card__link),#allrecords .t-descr a:not(.t-card__link),#allrecords .t-heading a:not(.t-card__link):not(.t-feed__link),#allrecords .t-title a:not(.t-card__link),#allrecords .t-impact-text a:not(.t-card__link),#allrecords .t-text-impact a:not(.t-card__link),#allrecords .t-name:not(.t-feed__parts-switch-btn) a:not(.t794__typo):not(.t-menusub__link-item):not(.t-card__link):not(.t-feed__link),#allrecords .t-uptitle a:not(.t-card__link){color:inherit;font-weight:inherit;border-bottom:1px solid #ffc400;-webkit-box-shadow:inset 0px -1px 0px 0px #ffc400;-moz-box-shadow:inset 0px -1px 0px 0px #ffc400;box-shadow:inset 0px -1px 0px 0px #ffc400;}</style> </div> <div id="rec382580570" class="r t-rec t-rec_pt_120 t-rec_pb_0" style="padding-top:120px;padding-bottom:0px;background-color:#ffffff; " data-record-type="3" data-bg-color="#ffffff">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6164-3830-4734-b733-663835633864/Group_1913_1.svg"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="https://static.tildacdn.com/tild6164-3830-4734-b733-663835633864/Group_1913_1.svg" imgfield="img" alt=""> </div> </div> </div> <div id="rec382580571" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title"><strong>How to Get Ready For the Online Holiday Sales </strong></h2> </div> </div> </div> <style> #rec382580571 .t225__uptitle{text-transform:uppercase;}#rec382580571 .t225__title{font-weight:500;}</style> </div> <div id="rec382580572" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Think about what goals you want to achieve by running a sale. Choose the right products that will bring traffic and increase profits. Prepare the website for the sales in advance, think through possible scenarios, as well as contingency plans. If something goes wrong during the sale, you’ll be able to make quick decisions and get out of any sticky situation.<br /><br />How carefully you prepare and plan beforehand will make or break the promotion.</div> </div> </div> </div> <style> #rec382580572 .t-text{font-size:24px;}</style> </div> <div id="rec382580573" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "></div> </div> </div> </div> </div> <div id="rec382580574" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title">Set Measurable and Achievable Goals</div> </div> </div> </div> <style> #rec382580574 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580574 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580575" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Before you launch a promotional campaign you’ll need to define its purpose—outline why you’re having it and what results do you expect. "Selling as much as possible" isn’t a realistic or workable goal, as it’ll be difficult to accurately measure the effectiveness of the campaign.<br /><br />The SMART framework is often used to set goals in project management, and the same method can be applied here:</div> </div> </div> </div> </div> <div id="rec382580576" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><strong>1</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Specific: </strong>The goal should be specific, such as increasing the sales of wool dresses.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580577" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><strong>2</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Measurable: </strong>The achievement of the goal can be measured in numbers—for example, increasing the sale of wool dresses 300 times.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580578" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><strong>3</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Attainable: </strong>The plan for the sale has to be realistic and achievable—build on your past experience and former campaigns. "Increasing the sale of wool dresses by 10% compared to last November" is a specific, measurable, and attainable goal.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580579" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><strong>4</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Relevant:</strong> The offer should be relevant to the time of year. It’s unlikely that a summer sale will make sense in November.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580580" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><strong>5</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Time-bound: </strong>The achievement of the goal should be limited in time, for example, during the Cyber Weekend.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580581" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">By setting a specific, measurable, and attainable goal, you’ll be much more comfortable analyzing the results and understanding how effectively your communication channels worked.</div> </div> </div> </div> </div> <div id="rec382580582" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title">Choose the Right Products for the Black Friday Sale</div> </div> </div> </div> <style> #rec382580582 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580582 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580583" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Offer a discount on popular items that users love—that'll most likely bring traffic to your website. Also, set a discount on targeted items that are most profitable for you to sell. That way, people checking out popular items will see other offers, which will increase the likelihood of a purchase.<br /><br />Another strategy would be drawing a buyer’s attention to a specific product or category by offering them a discount. There are many benefits to this: the buyer will get interested, try it out, and potentially make their next purchase at full price.</div> </div> </div> </div> </div> <div id="rec382580585" class="r t-rec t-rec_pt_15 t-rec_pb_30" style="padding-top:15px;padding-bottom:30px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left t-slds__arrow-withbg" aria-controls="carousel_382580585" aria-disabled="false" aria-label="Previous slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-right" data-slide-direction="right"> <button type="button" class="t-slds__arrow t-slds__arrow-right t-slds__arrow-withbg" aria-controls="carousel_382580585" aria-disabled="false" aria-label="Next slide" style="width: 30px; 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" data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title">Check the Availability of Products Before the Campaign</div> </div> </div> </div> <style> #rec382580586 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580586 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580587" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">During the promotion, keep an eye on the availability of items on the website. If you use the <a href="https://blog-en.tilda.cc/catalog" rel="noreferrer noopener" target="_blank">Product Catalog</a> on Tilda, the number of items after each purchase will be recalculated automatically. Set up automatic <a href="https://help.tilda.cc/online-store-payments/catalog#booking" rel="noreferrer noopener" target="_blank">product booking in the Catalog </a>after adding it to the cart. This will help you avoid situations where a visitor adds an item to the cart and continues to browse the website but then can’t actually buy it because it has been sold out in the meantime.</div> </div> </div> </div> </div> <div id="rec382580588" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3965-3539-4636-b364-333839663963/Book_a_product.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild3965-3539-4636-b364-333839663963__-__empty__book_a_product.png" data-original="https://static.tildacdn.com/tild3965-3539-4636-b364-333839663963/Book_a_product.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">To set automatic product booking, go to Site Settings → Payment Systems → General payment settings → Book a product.</div> </div> </div> </div> </div> <div id="rec382580589" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t017__title t-title t-title_xxs" field="title">Get Your Website Ready For the Sale in Advance</h2> </div> </div> </div> <style> #rec382580589 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580589 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580590" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">In the calm before Black Friday, update the website so you can publish the pages on the big day stress-free.<br /><br /></div> </div> </div> </div> </div> <div id="rec382580591" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><strong>1</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Label discounted items with "SALE" and show the old and new prices. The setting is available for the ST3XX blocks. Please note, if you have the <a href="https://help.tilda.cc/online-store-payments/catalog#catalog" rel="noreferrer noopener" target="_blank">Product Catalog</a> connected, you won’t be able to set the data in advance—changes in the inventory will be displayed instantly without publication.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580592" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6563-6339-4939-a538-626263323131/Frame_13.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild6563-6339-4939-a538-626263323131__-__empty__frame_13.png" data-original="https://static.tildacdn.com/tild6563-6339-4939-a538-626263323131/Frame_13.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">SALE label in the ST310N block from the "Store" category</div> </div> </div> </div> </div> <div id="rec382580593" class="r t-rec t-rec_pt_60 t-rec_pb_30" style="padding-top:60px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><span class="ql-cursor"></span><strong>2</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Create a <a href="https://help.tilda.cc/online-store-payments/catalog-category" rel="noreferrer noopener" target="_blank">section with special offers</a> for Black Friday on your website.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580594" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left t-slds__arrow-withbg" aria-controls="carousel_382580594" aria-disabled="false" aria-label="Previous slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-right" data-slide-direction="right"> <button type="button" class="t-slds__arrow t-slds__arrow-right t-slds__arrow-withbg" aria-controls="carousel_382580594" aria-disabled="false" aria-label="Next slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-right" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> </ul> <div class="t-slds__container t-width t-width_9 t-margin_auto"> <div class="t-slds__items-wrapper t-slds__witharrows t-slds_animated-none" id="carousel_382580594" data-slider-transition="300" data-slider-with-cycle="true" data-slider-correct-height="true" data-auto-correct-mobile-width="false" data-slider-arrows-nearpic="yes" aria-roledescription="carousel" aria-live="off"> <div class="t-slds__item t-slds__item_active" data-slide-index="1" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="1 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild6261-3732-4461-b063-323035333761/Sale.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/23702544/tild6261-3732-4461-b063-323035333761__-__empty__sale.png" data-original="https://static.tildacdn.com/tild6261-3732-4461-b063-323035333761/Sale.png" alt=""> </div> </div> </div> <div class="t-slds__item" data-slide-index="2" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="2 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild3061-3536-4039-b437-356237633535/Sale_label.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/23702544/tild3061-3536-4039-b437-356237633535__-__empty__sale_label.png" data-original="https://static.tildacdn.com/tild3061-3536-4039-b437-356237633535/Sale_label.png" alt=""> </div> </div> </div> </div> </div> <ul class="t-slds__bullet_wrapper"> <li class="t-slds__bullet t-slds__bullet_active" data-slide-bullet-for="1"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 1" aria-current="true" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="2"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 2" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('382580594',false);});});</script> <style>#rec382580594 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec382580594 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> <style> #rec382580594 .t-slds__title{color:#000000;}#rec382580594 .t-slds__descr{color:#000000;}</style> </div> <div id="rec382580595" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;"><strong>3</strong></div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Add <a href="https://help.tilda.cc/callback" rel="noreferrer noopener" target="_blank">feedback widgets</a> so that users can get in touch with you quickly and ask questions. You can do that by using blocks from the "Form and Button" and "Other" categories. Prepare response scripts in advance so that you spend less time drafting phrases during the sale.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580597" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> </ul> <div class="t-slds__container t-width t-width_9 t-margin_auto"> <div class="t-slds__items-wrapper t-slds__witharrows t-slds_animated-none" id="carousel_382580597" data-slider-transition="300" data-slider-with-cycle="true" data-slider-correct-height="true" data-auto-correct-mobile-width="false" data-slider-arrows-nearpic="yes" aria-roledescription="carousel" aria-live="off"> <div class="t-slds__item t-slds__item_active" data-slide-index="1" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="1 of 1"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild6561-3931-4364-b631-616464643434/widgets.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/23702544/tild6561-3931-4364-b631-616464643434__-__empty__widgets.png" data-original="https://static.tildacdn.com/tild6561-3931-4364-b631-616464643434/widgets.png" alt=""> </div> </div> </div> </div> </div> <ul class="t-slds__bullet_wrapper"> </ul> <div class="t-slds__caption__container"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('382580597',false);});});</script> <style>#rec382580597 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec382580597 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> <style> #rec382580597 .t-slds__title{color:#000000;}#rec382580597 .t-slds__descr{color:#000000;}</style> </div> <div id="rec382580598" class="r t-rec t-rec_pt_60 t-rec_pb_30" style="padding-top:60px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Add a "See also" section and recommend related products to users. This will help increase your average sale.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580599" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left t-slds__arrow-withbg" aria-controls="carousel_382580599" aria-disabled="false" aria-label="Previous slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-right" data-slide-direction="right"> <button type="button" class="t-slds__arrow t-slds__arrow-right t-slds__arrow-withbg" aria-controls="carousel_382580599" aria-disabled="false" aria-label="Next slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-right" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> </ul> <div class="t-slds__container t-width t-width_9 t-margin_auto"> <div class="t-slds__items-wrapper t-slds__witharrows t-slds_animated-none" id="carousel_382580599" data-slider-transition="300" data-slider-with-cycle="true" data-slider-correct-height="true" data-auto-correct-mobile-width="false" data-slider-arrows-nearpic="yes" aria-roledescription="carousel" aria-live="off"> <div class="t-slds__item t-slds__item_active" data-slide-index="1" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="1 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild6636-6666-4533-b566-613031396336/See_also.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/23702544/tild6636-6666-4533-b566-613031396336__-__empty__see_also.png" data-original="https://static.tildacdn.com/tild6636-6666-4533-b566-613031396336/See_also.png" alt=""> </div> </div> </div> <div class="t-slds__item" data-slide-index="2" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="2 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild6137-6137-4133-b530-613662633562/See_also_1.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/23702544/tild6137-6137-4133-b530-613662633562__-__empty__see_also_1.png" data-original="https://static.tildacdn.com/tild6137-6137-4133-b530-613662633562/See_also_1.png" alt=""> </div> </div> </div> </div> </div> <ul class="t-slds__bullet_wrapper"> <li class="t-slds__bullet t-slds__bullet_active" data-slide-bullet-for="1"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 1" aria-current="true" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="2"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 2" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('382580599',false);});});</script> <style>#rec382580599 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec382580599 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> <style> #rec382580599 .t-slds__title{color:#000000;}#rec382580599 .t-slds__descr{color:#000000;}</style> </div> <div id="rec382580600" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Include additional items, services, or discounts to your <a href="https://help.tilda.cc/thank-you-page" rel="noreferrer noopener" target="_blank">"Thank You" page</a>.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580601" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6237-3534-4464-b137-666261663538/Thank_you_2.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild6237-3534-4464-b137-666261663538__-__empty__thank_you_2.png" data-original="https://static.tildacdn.com/tild6237-3534-4464-b137-666261663538/Thank_you_2.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Customers see the "Thank You" page after making a purchase</div> </div> </div> </div> </div> <div id="rec382580602" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t017__title t-title t-title_xxs" field="title">Prepare Your Shipping Options</h2> </div> </div> </div> <style> #rec382580602 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580602 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580603" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Offer customers several <a href="https://help.tilda.cc/online-store-payments/shipping" rel="noreferrer noopener" target="_blank">shipping options</a>: Home delivery, post office, or self-pickup. In times of high demand, it’s important to meet your buyers' delivery time expectations. Set realistic delivery times, and if the courier is delayed or running late, warn or agree on a different time slot.</div> </div> </div> </div> </div> <div id="rec382580604" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3265-3132-4331-a464-633565653332/Shipping.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild3265-3132-4331-a464-633565653332__-__empty__shipping.png" data-original="https://static.tildacdn.com/tild3265-3132-4331-a464-633565653332/Shipping.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Shipping options displayed in the shopping cart</div> </div> </div> </div> </div> <div id="rec382580605" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Inform your potential customers that your store is safe for pickup with disinfection and ventilation of premises, temperature measurement, mandatory mask usage, and so on. That way you will encourage people to pick up their orders, reducing the delivery service workload.</div> </div> </div> </div> </div> <div id="rec382580606" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t017__title t-title t-title_xxs" field="title">Add Multiple Payment Methods</h2> </div> </div> </div> <style> #rec382580606 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580606 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580607" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Make sure that you have several payment options enabled: Online payments with credit or debit card, PayPal, Apple Pay, cash on delivery, and others. For cash payments, consider adding an additional field to the shopping cart "How much change will be needed" so that delivery drivers prepare the right amount in advance.<br /><br />We recommend that you <a href="https://help.tilda.cc/online-store-payments/payment-system" target="_blank" rel="noreferrer noopener">have at least two functioning payment options</a>: If one of them fails, you will be able to quickly switch to the second one without losing sales.</div> </div> </div> </div> </div> <div id="rec382580608" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t017__title t-title t-title_xxs" field="title">Check the Mobile Version of Your Website</h2> </div> </div> </div> <style> #rec382580608 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580608 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580609" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="223">  <div class="t195"> <div class="t-container"> <div class="t-col t-col_5 t-prefix_2"> <div class="t195__text t-text t-text_md" field="text">According to the <a href="https://www.adobe.com/marketing/pdf-page.html?pdfTarget=aHR0cHM6Ly9idXNpbmVzcy5hZG9iZS5jb20vY29udGVudC9kYW0vZHgvdXMvZW4vcmVzb3VyY2VzL2RpZ2l0YWwtaW5zaWdodHMvcGRmL2Fkb2JlLWhvbGlkYXktc2hvcHBpbmctcmVwb3J0LTIwMjEucGRm" rel="noreferrer noopener" target="_blank">Adobe Holiday Shopping Report</a>, consumers will spend more than $86B online using their smartphones this holiday season, outgrowing the overall spend at +16.6% Year-over-year. Potential customers may view the website from several devices: Laptop, tablet, or smartphone. For example, someone may view your ad on Instagram in the morning on their way to work, and make a purchase in the evening from their home computer. The website should look good and load quickly on all popular devices—that will leave a good impression on the customer, maintaining their interest in your brand and products.<br /><br />Check how your website looks on mobile and replace blocks if necessary. To make pages load faster, turn on Lazy Load (in case you disabled it earlier), don’t use third-party code, and don’t add lots of images at the beginning of the website.</div> </div> <div class="t-col t-col_3 t195__imgsection" itemscope itemtype="http://schema.org/ImageObject"><meta itemprop="image" content="https://static.tildacdn.com/tild3466-3930-4432-b730-346536313364/monile2.png"> <img itemprop="image" class="t195__img t-img" src="/upload/pages/23702544/tild3466-3930-4432-b730-346536313364__-__empty__monile2.png" data-original="https://static.tildacdn.com/tild3466-3930-4432-b730-346536313364/monile2.png" imgfield="img" data-tu-max-width="1200" data-tu-max-height="1200" alt=""><br /> <div class="t195__sectitle t-descr" field="imgtitle" itemprop="name"></div> <div class="t195__secdescr t-descr" field="imgdescr" itemprop="description"></div> </div> </div> </div> </div> <div id="rec382580610" class="r t-rec t-rec_pt_75 t-rec_pb_0" style="padding-top:75px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#f2f2f2;"> <div style=""> <div field="text" class="t220__text t-text t-text_md ">To learn more about optimizing mobile versions of websites, check out our <a href="https://help.tilda.cc/website-speed" rel="noreferrer noopener" target="_blank">article on how to speed up Tilda websites</a>.</div> </div> </div> </div> </div> </div> <style> #rec382580610 .t220__title{font-size:22px;font-weight:500;}</style> </div> <div id="rec382580611" class="r t-rec t-rec_pt_120 t-rec_pb_0" style="padding-top:120px;padding-bottom:0px;background-color:#ffffff; " data-record-type="3" data-bg-color="#ffffff">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6465-6366-4165-b837-653232363234/Group_1914_1.svg"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="https://static.tildacdn.com/tild6465-6366-4165-b837-653232363234/Group_1914_1.svg" imgfield="img" alt=""> </div> </div> </div> <div id="rec382580612" class="r t-rec t-rec_pt_75 t-rec_pb_0" style="padding-top:75px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title">How to Announce an Upcoming Sale to Potential Customers</h2> </div> </div> </div> <style> #rec382580612 .t225__uptitle{text-transform:uppercase;}#rec382580612 .t225__title{font-weight:500;}</style> </div> <div id="rec382580613" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Communicate about the upcoming sale using all available channels: Website, newsletters, social media ads, and posts by influencers and opinion leaders. Every contact you make with your audience can prove to be crucial. Let’s take a closer look at these communication channels.</div> </div> </div> </div> <style> #rec382580613 .t-text{font-size:24px;}</style> </div> <div id="rec382580614" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Post Information About the Sale On Your Website</h3> </div> </div> </div> <style> #rec382580614 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580614 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580615" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The most affordable solution is to inform your website visitors about the promotion. They are already interested in the products or services, so the promise of a benefit will encourage them to return to the website later and make a purchase.</div> </div> </div> </div> </div> <div id="rec382580616" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Place a countdown timer on the cover marking the start of the sale. Add either block CR34 ("Cover with a countdown and subscription form") or CR35 ("Cover with a countdown and buttons").</div> </div> </div> </div> </div> </div> </div> <div id="rec382580617" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3961-3762-4830-b666-366334646631/Frame_14.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild3961-3762-4830-b666-366334646631__-__empty__frame_14.png" data-original="https://static.tildacdn.com/tild3961-3762-4830-b666-366334646631/Frame_14.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Block CR34 "Cover with a countdown and subscription form" from the "Cover" category</div> </div> </div> </div> </div> <div id="rec382580618" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Add a news ticker featuring the sale announcement using block DV13 ("Infinite scrolling text") from the "Divider" category.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580619" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3036-3137-4866-b661-373964623033/Group_1805.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild3036-3137-4866-b661-373964623033__-__empty__group_1805.png" data-original="https://static.tildacdn.com/tild3036-3137-4866-b661-373964623033/Group_1805.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Block DV13 "Infinite scrolling text" from the "Divider" category</div> </div> </div> </div> </div> <div id="rec382580620" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Add a neat pop-up window in the corner of the screen and inform your visitors about future promotions using block BF504 ("Pop-up: Form in the corner of the screen.")</div> </div> </div> </div> </div> </div> </div> <div id="rec382580621" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3836-6334-4362-a331-613636356164/Frame_15.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild3836-6334-4362-a331-613636356164__-__empty__frame_15.png" data-original="https://static.tildacdn.com/tild3836-6334-4362-a331-613636356164/Frame_15.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Block BF504 "Pop-up: Form in the corner of the screen" from the "Form and Button" category</div> </div> </div> </div> </div> <div id="rec382580622" class="r t-rec t-rec_pt_30 t-rec_pb_30" style="padding-top:30px;padding-bottom:30px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000000; background-color: #fecf01; "> <div class="t373__title t-title" field="number" style="color: #000000;">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Build the Black Friday announcement into the design of an existing cover on the homepage.</div> </div> </div> </div> </div> </div> </div> <div id="rec382580623" class="r t-rec t-rec_pt_15 t-rec_pb_30" style="padding-top:15px;padding-bottom:30px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left t-slds__arrow-withbg" aria-controls="carousel_382580623" aria-disabled="false" aria-label="Previous slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-right" data-slide-direction="right"> <button type="button" class="t-slds__arrow t-slds__arrow-right t-slds__arrow-withbg" aria-controls="carousel_382580623" aria-disabled="false" aria-label="Next slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-right" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> </ul> <div class="t-slds__container t-width t-width_9 t-margin_auto"> <div class="t-slds__items-wrapper t-slds__witharrows t-slds_animated-none" id="carousel_382580623" data-slider-transition="300" data-slider-with-cycle="true" data-slider-correct-height="true" data-auto-correct-mobile-width="false" data-slider-arrows-nearpic="yes" aria-roledescription="carousel" aria-live="off"> <div class="t-slds__item t-slds__item_active" data-slide-index="1" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="1 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild6537-3966-4935-a461-306335396436/BF_Design_Website_2.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/23702544/tild6537-3966-4935-a461-306335396436__-__empty__bf_design_website_2.png" data-original="https://static.tildacdn.com/tild6537-3966-4935-a461-306335396436/BF_Design_Website_2.png" alt=""> </div> </div> </div> <div class="t-slds__item" data-slide-index="2" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="2 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild3434-3031-4563-b364-333164316664/BF_Design_Website.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/23702544/tild3434-3031-4563-b364-333164316664__-__empty__bf_design_website.png" data-original="https://static.tildacdn.com/tild3434-3031-4563-b364-333164316664/BF_Design_Website.png" alt=""> </div> </div> </div> </div> </div> <ul class="t-slds__bullet_wrapper"> <li class="t-slds__bullet t-slds__bullet_active" data-slide-bullet-for="1"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 1" aria-current="true" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="2"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 2" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('382580623',false);});});</script> <style>#rec382580623 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec382580623 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> <style> #rec382580623 .t-slds__title{color:#000000;}#rec382580623 .t-slds__descr{color:#000000;}</style> </div> <div id="rec382580624" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">These are just a few examples—there are many more potential solutions. Check out the#nbspTilda Block Library and find one that works for you.</div> </div> </div> </div> </div> <div id="rec382580625" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Send a Newsletter to Previous Customers</h3> </div> </div> </div> <style> #rec382580625 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580625 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580626" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Tell your current customers who have already purchased your products and services about the upcoming discounts. Warm audiences are more likely to decide to buy again if they’re happy with the quality of the product, like the brand, and also if you offer them something special. For example, send them a <a href="https://help.tilda.cc/online-store-payments/promo-codes" rel="noreferrer noopener" target="_blank">promo code</a> for an extra discount or a gift in return for their purchase.</div> </div> </div> </div> </div> <div id="rec382580627" class="r t-rec t-rec_pt_15 t-rec_pb_30" style="padding-top:15px;padding-bottom:30px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left t-slds__arrow-withbg" aria-controls="carousel_382580627" aria-disabled="false" aria-label="Previous slide" style="width: 30px; height: 30px;border: 2px solid #000000;background-color: rgba(255,255,255,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 8px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 8.6 14" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="2" points="1,1 7,7 1,13" /> </svg> </div> </button> </li> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-right" data-slide-direction="right"> <button type="button" class="t-slds__arrow t-slds__arrow-right t-slds__arrow-withbg" aria-controls="carousel_382580627" aria-disabled="false" aria-label="Next slide" style="width: 30px; 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" data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Run Ads on Social Media</h3> </div> </div> </div> <style> #rec382580628 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580628 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580629" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="223">  <div class="t195"> <div class="t-container"> <div class="t-col t-col_5 t-prefix_2"> <div class="t195__text t-text t-text_md" field="text">Tell people who have already visited your website about the discounts—show them your social media ads. If you haven’t set up a pixel for retargeting, run ads on social networks by interest or by geographic location.<br /><br />Even if you plan to run paid ads, don’t underestimate posts on your store’s official social media accounts. Gradually build audience interest towards the sale in your stories and posts, talk about your products, and engage people in conversation to get them in their feeds more often.</div> </div> <div class="t-col t-col_3 t195__imgsection" itemscope itemtype="http://schema.org/ImageObject"><meta itemprop="image" content="https://static.tildacdn.com/tild6533-3132-4465-b734-313133633666/monile_social_media.png"> <img itemprop="image" class="t195__img t-img" src="/upload/pages/23702544/tild6533-3132-4465-b734-313133633666__-__empty__monile_social_media.png" data-original="https://static.tildacdn.com/tild6533-3132-4465-b734-313133633666/monile_social_media.png" imgfield="img" data-tu-max-width="1200" data-tu-max-height="1200" alt=""><br /> <div class="t195__sectitle t-descr" field="imgtitle" itemprop="name"></div> <div class="t195__secdescr t-descr" field="imgdescr" itemprop="description"></div> </div> </div> </div> </div> <div id="rec382580631" class="r t-rec t-rec_pt_60 t-rec_pb_30" style="padding-top:60px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Advertise With Influencers</h3> </div> </div> </div> <style> #rec382580631 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580631 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580633" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Audiences trust their opinion leaders, which is why advertising integrations with bloggers and other social media heavyweights can be an additional source of the traffic to your website.<br /><br />To keep your stats high, choose an influencer with the right audience for your product. Before agreeing to work with you, ask the blogger to send a screenshot of the social and demographic data of their audience, as well as statistics on similar integrations, and ensure that they haven’t worked with your competitors in the last year.<br /><br />To track statistics on conversions and purchases, add <a href="https://tilda.cc/utm/" rel="noreferrer noopener" target="_blank">a UTM tag</a> to the link that the blogger displays to potential buyers, as well as a promo code for a discount.</div> </div> </div> </div> </div> <div id="rec382580634" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6637-3566-4465-a535-376362653934/Blogger_integration.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild6637-3566-4465-a535-376362653934__-__empty__blogger_integration.png" data-original="https://static.tildacdn.com/tild6637-3566-4465-a535-376362653934/Blogger_integration.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">An example of advertising integration with a YouTube blogger</div> </div> </div> </div> </div> <div id="rec382580635" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px;background-color:#f2f2f2; " data-record-type="3" data-bg-color="#f2f2f2">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3231-3464-4538-b464-653836633235/Group_1817.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild3231-3464-4538-b464-653836633235__-__empty__group_1817.png" data-original="https://static.tildacdn.com/tild3231-3464-4538-b464-653836633235/Group_1817.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec382580636" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px;background-color:#f2f2f2; " data-animationappear="off" data-record-type="255" data-bg-color="#f2f2f2">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title">How Not to Lose Customers During a Sale</h2> </div> </div> </div> <style> #rec382580636 .t225__uptitle{text-transform:uppercase;}#rec382580636 .t225__title{font-weight:500;}</style> </div> <div id="rec382580637" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px;background-color:#f2f2f2; " data-record-type="106" data-bg-color="#f2f2f2">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Competition is high on Black Friday as online stores and marketplaces aggressively fight for the buyer’s attention. Outline your action plan to make sure that you don’t miss anything, be polite, and respond to customer messages promptly. During a sale, procrastination can be costly.</div> </div> </div> </div> <style> #rec382580637 .t-text{font-size:24px;}</style> </div> <div id="rec382580638" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#f2f2f2; " data-record-type="33" data-bg-color="#f2f2f2">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Go Live With Your Updates On Time</h3> </div> </div> </div> <style> #rec382580638 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580638 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580639" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px;background-color:#f2f2f2; " data-record-type="106" data-bg-color="#f2f2f2">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Update your prices in the online store at midnight sharp. That way you won’t lose buyers who actively monitor discounts and buy right at the start of the promotion, making sure that all your products are in stock and ready to go.</div> </div> </div> </div> </div> <div id="rec382580640" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#f2f2f2; " data-record-type="33" data-bg-color="#f2f2f2">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Respond to Messages Quickly</h3> </div> </div> </div> <style> #rec382580640 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580640 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580641" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px;background-color:#f2f2f2; " data-record-type="106" data-bg-color="#f2f2f2">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">On Black Friday, potential shoppers prefer those who respond quickly to their questions via messengers, email, phone, and social media. Involve more people from the team to communicate with customers so you don’t miss out on customers.</div> </div> </div> </div> </div> <div id="rec382580642" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#f2f2f2; " data-record-type="33" data-bg-color="#f2f2f2">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title">Keep Your Website Content Up to Date</div> </div> </div> </div> <style> #rec382580642 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580642 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580643" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px;background-color:#f2f2f2; " data-record-type="106" data-bg-color="#f2f2f2">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Hide the countdown bar, replace images about the upcoming Black Friday sale with new ones announcing the start of the sale. If a promotional item is out of stock, quickly replace it with another. If your delivery drivers can’t keep up with the flow of orders, then remove that delivery option and tell your buyers about the self-pickup option.<br /><br />Try to keep the website in order so as not to receive negative comments from upset users whose expectations are not met.</div> </div> </div> </div> </div> <div id="rec382580645" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#f2f2f2; " data-record-type="33" data-bg-color="#f2f2f2">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Keep Track of Statistics and Make Decisions Quickly</h3> </div> </div> </div> <style> #rec382580645 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580645 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580646" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#f2f2f2; " data-record-type="106" data-bg-color="#f2f2f2">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Keep an eye on the statistics during the campaign. Noticing problems with the website on time and solving them quickly will make all the difference. For example, if people are leaving the page right before making a purchase, that means something prevents them from paying for the product.<br /><br />View the error widget in Tilda’s dashboard. For example, if the form receiver stops working, you’ll see a notification right away and you’ll be able to replace it with another service. Even if you don’t immediately notice that the forms are disabled, user data won’t be lost. You’ll find them in the <a href="https://help.tilda.cc/forms" rel="noreferrer noopener" target="_blank">"Leads" section</a> of the Tilda dashboard.</div> </div> </div> </div> </div> <div id="rec382580647" class="r t-rec t-rec_pt_120 t-rec_pb_0" style="padding-top:120px;padding-bottom:0px;background-color:#ffffff; " data-record-type="3" data-bg-color="#ffffff">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3966-6361-4636-a535-616261663361/Group_1912_2.svg"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="https://static.tildacdn.com/tild3966-6361-4636-a535-616261663361/Group_1912_2.svg" imgfield="img" alt=""> </div> </div> </div> <div id="rec382580648" class="r t-rec t-rec_pt_75 t-rec_pb_0" style="padding-top:75px;padding-bottom:0px; " data-animationappear="off" data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title">What Should Be Done After the Online Sale</h2> </div> </div> </div> <style> #rec382580648 .t225__uptitle{text-transform:uppercase;}#rec382580648 .t225__title{font-weight:500;}</style> </div> <div id="rec382580649" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">At the end of the sale, update website content, turn off advertising campaigns, and start analyzing the performance of the campaign.</div> </div> </div> </div> <style> #rec382580649 .t-text{font-size:24px;}</style> </div> <div id="rec382580650" class="r t-rec t-rec_pt_30 t-rec_pb_0" style="padding-top:30px;padding-bottom:0px;background-color:#ffffff; " data-record-type="3" data-bg-color="#ffffff">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6530-3364-4336-b733-333133396663/Group_1811.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/23702544/tild6530-3364-4336-b733-333133396663__-__empty__group_1811.png" data-original="https://static.tildacdn.com/tild6530-3364-4336-b733-333133396663/Group_1811.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Online store statistics page on Tilda</div> </div> </div> </div> </div> <div id="rec382580651" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t017__title t-title t-title_xxs" field="title">Hide All Sale-Related Info From Your Website and Stop Your Ad Campaigns</h3> </div> </div> </div> <style> #rec382580651 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580651 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580652" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">After the sale ends, be sure to remove all mentions of it from the public domain. Outdated banners or promotions give visitors false expectations. This can lead to negative feedback and loss of customers. To avoid this, make sure the information you post is up to date to protect your brand’s reputation.</div> </div> </div> </div> </div> <div id="rec382580653" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title">Analyze the Stats and Summarize the Campaign’s Results</div> </div> </div> </div> <style> #rec382580653 .t017__title{font-weight:500;}@media screen and (min-width:900px){#rec382580653 .t017__title{font-size:38px;}}</style> </div> <div id="rec382580654" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Analyze the performance of the campaign using Google Analytics or <a href="https://help.tilda.cc/online-store-payments/statistics" rel="noreferrer noopener" target="_blank">Tilda’s built-in statistics</a>.<br /><br /><strong>Divide your conclusions into three categories: </strong></div> </div> </div> </div> </div> <div id="rec382580655" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="512">  <div class="t512"> <ul role="list" class="t512__container t-container"> <li class="t-col t-col_8 t-prefix_2 t-item t-list__item " style="margin-top:40px;"> <div class="t-cell t-valign_middle"> <div class="t512__bgimg t-bgimg" bgimgfield="li_img__1476961779840" data-original="https://static.tildacdn.com/lib/tildaicon/65306335-3334-4537-a461-393333353965/Layer_14.svg" style="width:30px; height:30px; background-image: url('https://static.tildacdn.com/lib/tildaicon/65306335-3334-4537-a461-393333353965/Layer_14.svg');" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/lib/tildaicon/65306335-3334-4537-a461-393333353965/Layer_14.svg"> </div> </div> <div class="t512__textwrapper t512__textwr_leftpadding t-cell t-valign_middle" style="padding-left:30px;"> <div class="t-name t-name_md " style="font-weight:400;" field="li_title__1476961779840">Things you don’t want to repeat</div> </div> </li> <li class="t-col t-col_8 t-prefix_2 t-item t-list__item " style="margin-top:40px;"> <div class="t-cell t-valign_middle"> <div class="t512__bgimg t-bgimg" bgimgfield="li_img__1476961806716" data-original="https://static.tildacdn.com/lib/tildaicon/32356439-3463-4133-b066-646234333336/Layer_18.svg" style="width:30px; height:30px; background-image: url('https://static.tildacdn.com/lib/tildaicon/32356439-3463-4133-b066-646234333336/Layer_18.svg');" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/lib/tildaicon/32356439-3463-4133-b066-646234333336/Layer_18.svg"> </div> </div> <div class="t512__textwrapper t512__textwr_leftpadding t-cell t-valign_middle" style="padding-left:30px;"> <div class="t-name t-name_md " style="font-weight:400;" field="li_title__1476961806716">Things you want to keep doing</div> </div> </li> <li class="t-col t-col_8 t-prefix_2 t-item t-list__item " style="margin-top:40px;"> <div class="t-cell t-valign_middle"> <div class="t512__bgimg t-bgimg" bgimgfield="li_img__1476961822275" data-original="https://static.tildacdn.com/lib/tildaicon/66356565-3465-4634-a464-653737663364/Tilda_Icons_39_IT_ideas.svg" style="width:30px; height:30px; background-image: url('https://static.tildacdn.com/lib/tildaicon/66356565-3465-4634-a464-653737663364/Tilda_Icons_39_IT_ideas.svg');" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/lib/tildaicon/66356565-3465-4634-a464-653737663364/Tilda_Icons_39_IT_ideas.svg"> </div> </div> <div class="t512__textwrapper t512__textwr_leftpadding t-cell t-valign_middle" style="padding-left:30px;"> <div class="t-name t-name_md " style="font-weight:400;" field="li_title__1476961822275"><span style="font-family: futura-pt;">New ideas</span></div> </div> </li> </ul> </div> </div> <div id="rec382580656" class="r t-rec t-rec_pt_15 t-rec_pb_105" style="padding-top:15px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">This way, you can get some rough ideas to plan your next promotion based on reliable data and experience.</div> </div> </div> </div> </div> <div id="rec382580657" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px;background-color:#f2f2f2; " data-animationappear="off" data-record-type="255" data-bg-color="#f2f2f2">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title">Key Takeaways</h2> </div> </div> </div> <style> #rec382580657 .t225__uptitle{text-transform:uppercase;}#rec382580657 .t225__title{font-weight:500;}</style> </div> <div id="rec382580658" class="r t-rec t-rec_pt_30 t-rec_pb_120" style="padding-top:30px;padding-bottom:120px;background-color:#f2f2f2; " data-record-type="106" data-bg-color="#f2f2f2">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">An online sale for a store owner begins long before the start of the campaign. Carrying out a successful promotion requires thorough preparation: Setting goals, choosing the right products, analyzing and assessing the risks, and thinking through solutions to potential problems.<br /><br />Post about the upcoming sale on your website, run ads on social media, and arrange for integration with influencers and opinion leaders. Don’t lose customers during the sale—post up-to-date prices and images on time, respond to messages quickly, and keep track of your statistics.<br /><br />After the sale, remove all mentions of the promotion from public sources, analyze the results, draw the right conclusions, and be sure to use all these takeaways for next year’s sale.</div> </div> </div> </div> </div> <div id="rec382580660" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px;background-color:#ffffff; " data-animationappear="off" data-record-type="106" data-bg-color="#ffffff">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_6 t-prefix_3"> <div field="text" class="t-text t-text_md "><div style="font-size: 16px; text-align: center;" data-customstyle="yes">If you found the article useful, please like or share it with the community! This helps people discover this and other Tilda Education guides and support our project. Thank you!</div></div> </div> </div> </div> </div> <div id="rec382580661" class="r t-rec t-rec_pt_30 t-rec_pb_120" style="padding-top:30px;padding-bottom:120px;background-color:#ffffff; " data-animationappear="off" data-record-type="151" data-bg-color="#ffffff"> <div class="t-container_100 t014" style=""> <div style="position: relative; right: 50%; float: right;"> <div style="position: relative; z-index: 1; right: -50%;" class="t014__circle-xxl t014__transp-black"> <script type="text/javascript" src="https://static.tildacdn.com/js/ya-share.js" charset="utf-8" async="async"></script> <div class="ya-share2" data-access-token:facebook="" data-yashareL10n="en" data-services="facebook,twitter" data-counter=""></div> </div> </div> </div> </div> <div id="rec382580662" class="r t-rec t-rec_pt_120 t-rec_pb_75" style="padding-top:120px;padding-bottom:75px;background-color:#f2f2f2; " data-animationappear="off" data-record-type="33" data-bg-color="#f2f2f2">  <div class="t017"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <div class="t017__title t-title t-title_xxs" field="title">See also:</div> </div> </div> </div> <style> #rec382580662 .t017__title{color:#000000;font-weight:500;}</style> </div> <div id="rec383193660" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#f5f5f5; 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