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class="author-pic"> <img alt='' src='https://secure.gravatar.com/avatar/9df8ee0938a6390704d4a6adab6d2e29?s=100&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/9df8ee0938a6390704d4a6adab6d2e29?s=200&d=identicon&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' decoding='async'/> </div> <div class="entry-author"> by <span class="author vcard"><a class="url fn n" href="https://blog.podbean.com/author/podbean/">podbean</a></span></div><div class="entry-date"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/" rel="bookmark"><time class="entry-date published updated" datetime="2024-08-22T06:00:00-04:00">August 22, 2024</time></a></div> </div> <div class="meta-columntwo"> <div class="entry-comments-single"> <span class="entry-comments"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comments">Comments 12</a></span> </div> </div> <div class="meta-columnthree"> </div> </div> </header> <div class="contentwrap"> <div class="entry-thumbnail"> <a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/"><img width="600" height="250" src="https://blog.podbean.com/wp-content/uploads/2024/08/Podbean-Video-Podcasts-2-5.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://i0.wp.com/blog.podbean.com/wp-content/uploads/2024/08/Podbean-Video-Podcasts-2-5.png?w=600&ssl=1 600w, https://i0.wp.com/blog.podbean.com/wp-content/uploads/2024/08/Podbean-Video-Podcasts-2-5.png?resize=300%2C125&ssl=1 300w" sizes="auto, (max-width: 600px) 100vw, 600px" data-attachment-id="8983" data-permalink="https://blog.podbean.com/podbean-video-podcasts-2-5/" data-orig-file="https://i0.wp.com/blog.podbean.com/wp-content/uploads/2024/08/Podbean-Video-Podcasts-2-5.png?fit=600%2C250&ssl=1" data-orig-size="600,250" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Podbean Video Podcasts 2-5" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.podbean.com/wp-content/uploads/2024/08/Podbean-Video-Podcasts-2-5.png?fit=300%2C125&ssl=1" data-large-file="https://i0.wp.com/blog.podbean.com/wp-content/uploads/2024/08/Podbean-Video-Podcasts-2-5.png?fit=600%2C250&ssl=1" /></a> </div> <div id="socialicons-sticky"> <div id="entry-content" class="entry-content"> <p>There are so many different ways to consume podcasting content today, and video is clearly surging in usage, according to a new report. Truthfully, one could argue that the podcasting landscape is undergoing a transformative shift with the increasing popularity of video podcasts. The data highlighted below presents a significant change in how audiences interact with podcast content, revealing exciting opportunities for both creators and brands.</p> <p>Let’s check out the data! But before we do, if you’re interested, here’s <a href="https://blog.podbean.com/video-podcast/">how to start a video podcast</a>. Perhaps you already have a video podcast and want some tips? <a href="https://blog.podbean.com/video-podcasting-tips/">Here</a> you go.</p> <p>Alright, let’s get to the numbers! </p> <p>According to a report from <a href="https://www.edisonresearch.com/now-you-see-me-the-appeal-of-video-podcasts/">Edison Podcast Metrics</a>, a remarkable <strong>79% of weekly podcast listeners in the U.S. have engaged with video podcasts</strong>, whether by watching or listening through video streaming platforms. This underscores the growing appeal of video in the podcasting space. Of these listeners, <strong>62% consume video podcasts passively</strong>, letting the video play in the background, while <strong>72% actively watch and listen at the same time</strong>.</p> <p>This shift towards video podcasts is more than just a passing trend; it’s truly reshaping the podcasting experience. Video content adds a personal touch, allowing audiences to connect more closely with hosts and enriching their overall experience, which, again, presents an opportunity to reach target demos with engaging content. </p> <p>Additionally, video podcasts offer creators valuable ways to expand their reach. By repurposing content into short, engaging clips for platforms like YouTube Shorts, TikTok, and Instagram Reels, creators can enhance their digital presence and attract a broader audience.</p> <p>As podcasting continues to evolve, embracing video content presents a powerful way to engage listeners and grow your audience. For creators interested in leveraging this trend, investing in video podcasts and using social media effectively can be crucial for expanding your show’s reach.</p> <p>Explore how Podbean can support you in transforming your audio content into video and social by <a href="mailto:kerryt@podbean.com">engaging</a> with an expert today!</p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-8982" class="share-facebook sd-button share-icon no-text" href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-8982" class="share-twitter sd-button share-icon no-text" href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/?share=twitter" target="_blank" title="Click to share on Twitter" ><span></span><span class="sharing-screen-reader-text">Click to share on Twitter (Opens in new window)</span></a></li><li class="share-pinterest"><a rel="nofollow noopener noreferrer" data-shared="sharing-pinterest-8982" class="share-pinterest sd-button share-icon no-text" href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/?share=pinterest" target="_blank" title="Click to share on Pinterest" ><span></span><span class="sharing-screen-reader-text">Click to share on Pinterest (Opens in new window)</span></a></li><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-8982" class="share-linkedin sd-button share-icon no-text" href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span></span><span class="sharing-screen-reader-text">Click to share on LinkedIn (Opens in new window)</span></a></li><li class="share-tumblr"><a rel="nofollow noopener noreferrer" data-shared="" class="share-tumblr sd-button share-icon no-text" href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/?share=tumblr" target="_blank" title="Click to share on Tumblr" ><span></span><span class="sharing-screen-reader-text">Click to share on Tumblr (Opens in new window)</span></a></li><li class="share-end"></li></ul></div></div></div> </div> <footer class="entry-footer cf"> </footer> <div id="comments" class="comments-area cf"> <h2 class="comments-title"> 12 comments on “<span>Expanding Your Podcasting Reach With Video</span>” </h2> <div class="comments-content cf"> <ol class="commentlist"> <li class="comment even thread-even depth-1" id="li-comment-33520"> <div id="comment-33520" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/e5a36888727e918f7e233def90b0f523?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/e5a36888727e918f7e233def90b0f523?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://moto-x3m.io/" class="url" rel="ugc external nofollow">moto x3m</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-33520"> August 26, 2024</a> </span> </div> </div> <div class="comment-text"> <p>Thanks for your tips. I used it and it was quite successful</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-33520" data-commentid="33520" data-postid="8982" data-belowelement="comment-33520" data-respondelement="respond" data-replyto="Reply to moto x3m" aria-label="Reply to moto x3m">Reply</a></div> </div> </div> </li> <li class="pingback"> <p>Pingback: <a href="https://blog.podbean.com/diving-deep-into-the-power-of-audio-ads/" class="url" rel="ugc">Diving Deep into the Power of Audio Ads - Podbean Blog</a></p> <p class="pingback-edit"></p> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-33707"> <div id="comment-33707" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/446710497e2bee70e4b38dc6bbe424dc?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/446710497e2bee70e4b38dc6bbe424dc?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://horrorgames.io/" class="url" rel="ugc external nofollow">horror games</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-33707"> September 24, 2024</a> </span> </div> </div> <div class="comment-text"> <p>This is really interesting! It seems like video podcasts are becoming a huge trend</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-33707" data-commentid="33707" data-postid="8982" data-belowelement="comment-33707" data-respondelement="respond" data-replyto="Reply to horror games" aria-label="Reply to horror games">Reply</a></div> </div> </div> </li> <li class="pingback"> <p>Pingback: <a href="https://blog.podbean.com/is-it-time-to-launch-your-branded-podcast/" class="url" rel="ugc">Is it Time to Launch Your Branded Podcast? - Podbean Blog</a></p> <p class="pingback-edit"></p> </li> <li class="comment even thread-even depth-1" id="li-comment-33771"> <div id="comment-33771" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/f5a352533f90bf37c07466cc6a577463?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/f5a352533f90bf37c07466cc6a577463?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://hillclimb-racing.com" class="url" rel="ugc external nofollow">hill climb racing</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-33771"> October 8, 2024</a> </span> </div> </div> <div class="comment-text"> <p>Absolutely! Video content really adds a whole new dimension to podcasting. It not only makes the experience more engaging for listeners but also opens up opportunities for sharing snippets on social media to attract new audiences. I think investing in good video equipment and learning how to edit effectively can make a big difference. Plus, platforms like YouTube can help reach viewers who might not discover your podcast otherwise. Excited to see how this trend continues to grow!</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-33771" data-commentid="33771" data-postid="8982" data-belowelement="comment-33771" data-respondelement="respond" data-replyto="Reply to hill climb racing" aria-label="Reply to hill climb racing">Reply</a></div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-33912"> <div id="comment-33912" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/bfef8a5fbf0c7634bfda84adc5a59afa?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/bfef8a5fbf0c7634bfda84adc5a59afa?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://delta-executor.cc/" class="url" rel="ugc external nofollow">Delta Executor cc</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-33912"> October 27, 2024</a> </span> </div> </div> <div class="comment-text"> <p>I’ll definitely write this down! It’s really interesting how video podcasts are becoming such a big trend.</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-33912" data-commentid="33912" data-postid="8982" data-belowelement="comment-33912" data-respondelement="respond" data-replyto="Reply to Delta Executor cc" aria-label="Reply to Delta Executor cc">Reply</a></div> </div> </div> </li> <li class="comment even thread-even depth-1" id="li-comment-33926"> <div id="comment-33926" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/9e3b92184c56675c5e2df593f07c6dbe?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/9e3b92184c56675c5e2df593f07c6dbe?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://www.dotmotions.ae/" class="url" rel="ugc external nofollow">Cheryl@Dotmotions</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-33926"> October 30, 2024</a> </span> </div> </div> <div class="comment-text"> <p>I think investing in good video equipment and learning how to edit effectively can make a big difference. Plus, platforms like YouTube can help reach viewers who might not discover your podcast otherwise.</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-33926" data-commentid="33926" data-postid="8982" data-belowelement="comment-33926" data-respondelement="respond" data-replyto="Reply to Cheryl@Dotmotions" aria-label="Reply to Cheryl@Dotmotions">Reply</a></div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-33957"> <div id="comment-33957" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/5fc17ed01a565567288f9b959c06bdd7?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/5fc17ed01a565567288f9b959c06bdd7?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://www.ovounblockedgames.com" class="url" rel="ugc external nofollow">OvoUnblocked</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-33957"> November 2, 2024</a> </span> </div> </div> <div class="comment-text"> <p>The statistics about video podcasting are truly eye-opening! With 79% of weekly podcast listeners engaging with video podcasts and 72% actively watching while listening, it’s clear that video is becoming an essential part of the podcasting landscape. I particularly find it interesting how creators can repurpose their content into short clips for platforms like YouTube Shorts, TikTok, and Instagram Reels to expand their reach. This multi-platform approach seems to be the future of podcasting, offering both creators and audiences a more engaging and versatile content experience.</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-33957" data-commentid="33957" data-postid="8982" data-belowelement="comment-33957" data-respondelement="respond" data-replyto="Reply to OvoUnblocked" aria-label="Reply to OvoUnblocked">Reply</a></div> </div> </div> </li> <li class="comment even thread-even depth-1" id="li-comment-33999"> <div id="comment-33999" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/8d5d76fa6fdf677f7f102bef881f73ae?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/8d5d76fa6fdf677f7f102bef881f73ae?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://fnf-game.io" class="url" rel="ugc external nofollow">Jack Son</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-33999"> November 8, 2024</a> </span> </div> </div> <div class="comment-text"> <p>The dramatic shift from audio podcasts to video podcasts is a testament to the changing way consumers consume fnf content. According to data from Edison Podcast Metrics, 79% of weekly podcast listeners in the United States now engage with video podcasts, reflecting the growing appeal of combining visuals and audio. This not only creates a more engaging experience for audiences, but also opens up new opportunities for creators to optimize content and increase engagement. For creators, investing in video podcasts and harnessing the power of social media can be the key to expanding their presence and engaging their audiences more effectively.</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-33999" data-commentid="33999" data-postid="8982" data-belowelement="comment-33999" data-respondelement="respond" data-replyto="Reply to Jack Son" aria-label="Reply to Jack Son">Reply</a></div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-34000"> <div id="comment-34000" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/8d5d76fa6fdf677f7f102bef881f73ae?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/8d5d76fa6fdf677f7f102bef881f73ae?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://fnf-game.io" class="url" rel="ugc external nofollow">Friday Night Funkin'</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-34000"> November 8, 2024</a> </span> </div> </div> <div class="comment-text"> <p>Each match in Friday Night Funkin is a short tale in which you feel the strain of rhythm and competitiveness, making your heart race and filling you with excitement, a sensation that will linger in your memory long after you’ve turned off the screen.</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-34000" data-commentid="34000" data-postid="8982" data-belowelement="comment-34000" data-respondelement="respond" data-replyto="Reply to Friday Night Funkin'" aria-label="Reply to Friday Night Funkin'">Reply</a></div> </div> </div> </li> <li class="comment even thread-even depth-1" id="li-comment-34045"> <div id="comment-34045" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/39b0b26c9da15bcb3157d3d6dabfd252?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/39b0b26c9da15bcb3157d3d6dabfd252?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> <a href="https://iogamess.io" class="url" rel="ugc external nofollow">io games</a> </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-34045"> November 18, 2024</a> </span> </div> </div> <div class="comment-text"> <p>The sharing is really useful, I will apply it, thank you and If you are looking for a highly entertaining game, this is definitely what you need to find, play now and enjoy with your friends! <a href="https://iogamess.io" rel="nofollow ugc">.io games</a></p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-34045" data-commentid="34045" data-postid="8982" data-belowelement="comment-34045" data-respondelement="respond" data-replyto="Reply to io games" aria-label="Reply to io games">Reply</a></div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-34047"> <div id="comment-34047" class="comment"> <div class="comment-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/69c2e2a83c1b267a8b09378b50c75827?s=80&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/69c2e2a83c1b267a8b09378b50c75827?s=160&d=identicon&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div class="comment-wrap"> <div class="comment-details"> <div class="comment-author"> Sophia Thompson </div> <div class="comment-meta"> <span class="comment-time"><a href="https://blog.podbean.com/expanding-your-podcasting-reach-with-video/#comment-34047"> November 18, 2024</a> </span> </div> </div> <div class="comment-text"> <p>Great article. Adding video to podcasts is a smart way to engage a wider audience. It’s like how <a href="https://crazygames.gg/" rel="nofollow ugc">crazy games</a> attract players with interactive visuals people love a mix of formats. Video can do the same for podcasts by making content more dynamic and shareable.</p> </div> <div class="comment-reply"><a rel="nofollow" class="comment-reply-link" href="#comment-34047" data-commentid="34047" data-postid="8982" data-belowelement="comment-34047" data-respondelement="respond" data-replyto="Reply to Sophia Thompson" aria-label="Reply to Sophia Thompson">Reply</a></div> </div> </div> </li> </ol> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a Reply<small><a rel="nofollow" id="cancel-comment-reply-link" href="/expanding-your-podcasting-reach-with-video/#respond" style="display:none;">Cancel reply</a></small></h3> <form id="commentform" class="comment-form"> <iframe title="Comment Form" 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