Kyota Ko on LinkedIn: How to overcome choice paralysis at restaurants in Japan

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_public_post">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="1.2.803" data-call-tree-id="AAYni+otbjguN1CDrxKj/A==" data-multiproduct-name="feedcontent-guest-frontend" data-service-name="feedcontent-guest-frontend" data-browser-id="bf360435-65b1-4040-83f1-1e2706a9f804" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_public_post;PGT3BKbuSBKWLd++kiVXpg==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="control" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="control"> <link rel="canonical" href="https://www.linkedin.com/posts/kyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP">    <meta property="al:android:url" content="https://www.linkedin.com/posts/kyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP"> <meta property="al:android:package" content="com.linkedin.android"> <meta property="al:android:app_name" content="LinkedIn"> <meta property="al:ios:url" content="https://www.linkedin.com/posts/kyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP"> <meta property="al:ios:app_store_id" content="288429040"> <meta property="al:ios:app_name" content="LinkedIn"> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <meta name="description" content="定食 Teishoku refers to set meals offered at casual restaurants in Japan, and they feature a variety of main dishes. 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For example,\n\n焼き魚定食 Yakizakana Teishoku\nGrilled fish meal\n\nパスタセット Pasuta Setto\nPasta meal\n\nハンバーグ定食 Hanbaagu Teishoku\nHamburg steak meal\n\n刺身定食 Sashimi Teishoku\nSashimi meal\n\n揚げ出し豆腐定食 Agedashi-dōfu Teishoku\nDeep-fried tofu meal\n\nとんかつ定食 Tonkatsu Teishoku\nPork cutlet meal\n\nカレーライスセット Karé-raisu Setto\nCurry rice meal\n\nBut with so many choices, I sometimes see Japanese women stuck in choice paralysis. They can’t decide what to have for a good 5 minutes, and you may experience that, too. \n\nSo here’s solution. Become a Japanese man. Adopt the simplicity of our minds. We open the menu, and within the next second, 2/3 of the menu is grayed out. We only see hamburg, curry, or cutlet. What gives us the most energy or protein? Nothing else is taken into consideration. \n\nWhich is bad for your health. But we can’t help it. So what we need is a girlfriend who pressures us to try healthy-but-less-obviously-tasty food options and learn to like them. That’s how the average Japanese man lives 81 years, not 70. \n\nAverage life expectancy of\nJapanese men: 81.91 years\nJapanese women : 87.14 years\n\nSo cherish your choice paralysis. Take your men with you into that abyss and enjoy slow food, slow life ☺️👍.\n\nHi, I’m Kyota, the author of Amazon Best Sellers [Folk Tales of Japan], [Underdogs of Japanese History], and [Horror Tales of Japan].\n\nPlease check out my books at ☺️: https://lnkd.in/gmv5jqmj\n\nhttps://lnkd.in/gE65VX_q\n\n#japanesecuisine #japanesefood #foodie #japanese #japan #japantravel #eathealthy","sharedContent":{"@type":"WebPage","headline":"How to overcome choice paralysis at restaurants in Japan","url":"https://www.youtube.com/watch?v=-kXdCgfUWMw"},"author":{"name":"Kyota Ko","image":{"url":"https://media.licdn.com/dms/image/v2/C5603AQFka9Fpx4mr_A/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1658157514637?e=2147483647&v=beta&t=ydhe9l_3x3m1PolnNtVL-6tm6hmUCHr6ywnsD2mQgFc","@type":"ImageObject"},"url":"https://jp.linkedin.com/in/kyota-ko-92950a27","@type":"Person","interactionStatistic":{"@type":"InteractionCounter","interactionType":"http://schema.org/FollowAction","userInteractionCount":13766}},"video":{"@type":"VideoObject","name":"How to overcome choice paralysis at restaurants in Japan","thumbnailUrl":"https://media.licdn.com/dms/image/sync/v2/D5627AQEq4FMGY4A-iw/articleshare-shrink_800/articleshare-shrink_800/0/1722083820302?e=2147483647&v=beta&t=ERc_qiX6bkua-VFlCIxkhhaz-y3jIANBMUjD1lyYEKE","uploadDate":"2024-07-27T12:37:41.290Z","description":"定食 Teishoku refers to set meals offered at casual restaurants in Japan, and they feature a variety of main dishes. For example,\n\n焼き魚定食 Yakizakana Teishoku\nGrilled fish meal\n\nパスタセット Pasuta Setto\nPasta meal\n\nハンバーグ定食 Hanbaagu Teishoku\nHamburg steak meal\n\n刺身定食 Sashimi Teishoku\nSashimi meal\n\n揚げ出し豆腐定食 Agedashi-dōfu Teishoku\nDeep-fried tofu meal\n\nとんかつ定食 Tonkatsu Teishoku\nPork cutlet meal\n\nカレーライスセット Karé-raisu Setto\nCurry rice meal\n\nBut with so many choices, I sometimes see Japanese women stuck in choice paralysis. They can’t decide what to have for a good 5 minutes, and you may experience that, too. \n\nSo here’s solution. Become a Japanese man. Adopt the simplicity of our minds. We open the menu, and within the next second, 2/3 of the menu is grayed out. We only see hamburg, curry, or cutlet. What gives us the most energy or protein? Nothing else is taken into consideration. \n\nWhich is bad for your health. But we can’t help it. So what we need is a girlfriend who pressures us to try healthy-but-less-obviously-tasty food options and learn to like them. That’s how the average Japanese man lives 81 years, not 70. \n\nAverage life expectancy of\nJapanese men: 81.91 years\nJapanese women : 87.14 years\n\nSo cherish your choice paralysis. Take your men with you into that abyss and enjoy slow food, slow life ☺️👍.\n\nHi, I’m Kyota, the author of Amazon Best Sellers [Folk Tales of Japan], [Underdogs of Japanese History], and [Horror Tales of Japan].\n\nPlease check out my books at ☺️: https://lnkd.in/gmv5jqmj\n\nhttps://lnkd.in/gE65VX_q\n\n#japanesecuisine #japanesefood #foodie #japanese #japan #japantravel #eathealthy","embedUrl":"https://www.youtube.com/watch?v=-kXdCgfUWMw"},"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".details"}} </script>  </head> <body dir="ltr">  <form class="google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="bf360435-65b1-4040-83f1-1e2706a9f804" type="hidden">  <input name="trk" value="public_post_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] 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role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding"> <section class="mb-3"> <h1 class="section-title mb-2"> Kyota Ko’s Post </h1> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card main-feed-activity-card-with-comments" data-activity-urn="urn:li:activity:7222943227878727680" data-featured-activity-urn="urn:li:activity:7222943227878727680" data-attributed-urn="urn:li:share:7222943227153149952">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://jp.linkedin.com/in/kyota-ko-92950a27?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQFka9Fpx4mr_A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1658157514637?e=2147483647&v=beta&t=UUtxPuvAvHiVjPH9I1EvOVbTm26xi5UXj0LniOrUg1U" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Kyota Ko, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://jp.linkedin.com/in/kyota-ko-92950a27?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Kyota Ko" data-tracking-will-navigate> Kyota Ko </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Hi, I’m Kyota, the author of Amazon Best Sellers [Folk Tales of Japan], [Underdogs of Japanese History], and [Horror Tales of Japan]. Instagram profile: @themetroclassic </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7222943227878727680" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">定食 Teishoku refers to set meals offered at casual restaurants in Japan, and they feature a variety of main dishes. For example, 焼き魚定食 Yakizakana Teishoku Grilled fish meal パスタセット Pasuta Setto Pasta meal ハンバーグ定食 Hanbaagu Teishoku Hamburg steak meal 刺身定食 Sashimi Teishoku Sashimi meal 揚げ出し豆腐定食 Agedashi-dōfu Teishoku Deep-fried tofu meal とんかつ定食 Tonkatsu Teishoku Pork cutlet meal カレーライスセット Karé-raisu Setto Curry rice meal But with so many choices, I sometimes see Japanese women stuck in choice paralysis. They can’t decide what to have for a good 5 minutes, and you may experience that, too. So here’s solution. Become a Japanese man. Adopt the simplicity of our minds. We open the menu, and within the next second, 2/3 of the menu is grayed out. We only see hamburg, curry, or cutlet. What gives us the most energy or protein? Nothing else is taken into consideration. Which is bad for your health. But we can’t help it. So what we need is a girlfriend who pressures us to try healthy-but-less-obviously-tasty food options and learn to like them. That’s how the average Japanese man lives 81 years, not 70. Average life expectancy of Japanese men: 81.91 years Japanese women : 87.14 years So cherish your choice paralysis. Take your men with you into that abyss and enjoy slow food, slow life ☺️👍. Hi, I’m Kyota, the author of Amazon Best Sellers [Folk Tales of Japan], [Underdogs of Japanese History], and [Horror Tales of Japan]. Please check out my books at ☺️: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fgmv5jqmj&urlhash=Quqd&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/gmv5jqmj</a> <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FgE65VX_q&urlhash=e8Uf&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/gE65VX_q</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fjapanesecuisine&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#japanesecuisine</a> <a class="link" 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link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">And, it is an easy way to get used to being told what do by your partner. 🤣</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a 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href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="public_post_comment_reactions" data-tracking-will-navigate> 2 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 3 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://be.linkedin.com/in/luc-detemmerman?trk=public_post_comment_actor-image" data-tracking-control-name="public_post_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Luc Detemmerman"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://be.linkedin.com/in/luc-detemmerman?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> Luc Detemmerman </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Imagination serving people and strategy, by creating awareness of possibilities</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 3mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="public_post_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:activity:7222943227878727680,7223406640723562496)" data-semaphore-tracking-prefix="public_post_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">As they say: “If you ban all unhealthy choices from your life, you may not live longer, but for sure it will seem like a lot longer” 😉 I mean, if living longer meant an extra 10 years between one’s twenties and one’s thirties, for sure… But here, it just adds 10 years after turning 70; not sure that is worth the sacrifice 🤣 </p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block 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</div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="public_post_comment_reactions" data-tracking-will-navigate> 2 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 3 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://jp.linkedin.com/in/gs-astuto?trk=public_post_comment_actor-image" data-tracking-control-name="public_post_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGr553paQjXHQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1674637536567?e=2147483647&v=beta&t=5NynbZdWaEuEvV5xvE4w-0qngLn1ppNvGeytEKhbA6Y" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Tim Smith"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://jp.linkedin.com/in/gs-astuto?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> Tim Smith </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">GS Astuto and Astuto Riders House and Cafe. Sustainable Travel.</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 3mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="public_post_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:activity:7222943227878727680,7223593673395990528)" data-semaphore-tracking-prefix="public_post_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Japanese salaryman is given only 1000 yen and 15min to eat lunch. (500yen in the Inaka) Typically the cheapest he can find and still afford a can coffee and pack of cigarettes. Japanese obasan makes a nice onigiri and miso soup in her break time at home. (Unless she's an OL, then she will save the precious lunch money for Starbucks and / or Mac-ku) and a chance to be seen in an otherwise demeaning position. Teishoku is a luxury! </p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="public_post_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a>  <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 1 Reaction </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://www.linkedin.com/in/rick-brown-ba4b7010?trk=public_post_comment_actor-image" data-tracking-control-name="public_post_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Rick Brown"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://www.linkedin.com/in/rick-brown-ba4b7010?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> Rick Brown </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Retired(rewired). Currently residing in San Diego. Actively engaged in consulting with focus on Japan and Asia. </p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 3mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="public_post_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:activity:7222943227878727680,7222971117450248192)" data-semaphore-tracking-prefix="public_post_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Really? Firstly, stuck? I don’t. And this happens to women mostly? I wish I had all those choices here, though. Consider yourself a lucky person if you lived near a very good 定食食堂 where one can experience making tough choices.</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="public_post_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a>  <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 1 Reaction </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://jp.linkedin.com/in/ikoutsar?trk=public_post_comment_actor-image" data-tracking-control-name="public_post_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQFaKr5ZI91fkg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1562269485453?e=2147483647&v=beta&t=z780oT0R2tTW1ugMtjegBwgsHjGAgYG1wJIBREc4kTU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Ivo Koutsaroff (掘露伊保龍)"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://jp.linkedin.com/in/ikoutsar?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> Ivo Koutsaroff (掘露伊保龍) </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Technology & Engineering Professional; Former Executive Director at Wisol Japan KK</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 3mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="public_post_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:activity:7222943227878727680,7223330264272224256)" data-semaphore-tracking-prefix="public_post_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Simply do not go to any teishoky restaurants- at least what is what I follow as a principle for the last 20 years in Japan.</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a 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href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="public_post_comment_reactions" data-tracking-will-navigate> 1 Reaction </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 2 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://uk.linkedin.com/in/neil-dowds-31066249?trk=public_post_comment_actor-image" data-tracking-control-name="public_post_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Neil Dowds"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://uk.linkedin.com/in/neil-dowds-31066249?trk=public_post_comment_actor-name" data-tracking-control-name="public_post_comment_actor-name" data-tracking-will-navigate> Neil Dowds </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Retired</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 3mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="public_post_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:activity:7222943227878727680,7232861290287767552)" data-semaphore-tracking-prefix="public_post_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 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href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fposts%2Fkyota-ko-92950a27_how-to-overcome-choice-paralysis-at-restaurants-activity-7222943227878727680-xALP&trk=public_post_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="public_post_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a 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href="https://www.linkedin.com/posts/yuusuke-tamura-5176782a6_discover-japans-ultimate-comfort-food-hanamaru-activity-7159037708307197953-1Nbw" target="_self"></a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card related-posts__crosslink" data-activity-urn="urn:li:activity:7159037708307197953" data-featured-activity-urn="urn:li:activity:7159037708307197953" data-attributed-urn="urn:li:share:7159037707468394496">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://jp.linkedin.com/in/yuusuke-tamura-5176782a6?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQETQNsAh9PyHA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1703742750809?e=2147483647&v=beta&t=X7nk7ctSOYzw3nEgFsJ__VMqGY4ooePyxgZYOSPfBcE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for YUUSUKE TAMURA, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://jp.linkedin.com/in/yuusuke-tamura-5176782a6?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for YUUSUKE TAMURA" data-tracking-will-navigate> YUUSUKE TAMURA </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  "Hello and welcome to my profile!I accept international writing assignments. I'm a passionate food writer and an expert in bicycle tourism, always excited to embrace new opportunities and collaborations. </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 9mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fyuusuke-tamura-5176782a6_discover-japans-ultimate-comfort-food-hanamaru-activity-7159037708307197953-1Nbw&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7159037708307197953" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary"> In Japan, when I think of famous udon restaurants, "Hanamaru Udon" and "Marugame Seimen" come to mind. You can find their outlets everywhere in Japan. They serve food quickly, making them a sort of fast food option. Both restaurants offer delicious flavors, so if you find yourself in Japan and unsure of where to eat, why not stop by one of them? It's a different experience from McDonald's, one that might just leave you impressed. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fjapan&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#japan</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fjapanesefood&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#japanesefood</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fudon&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#udon</a></p>  </div>  <a 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font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://jp.linkedin.com/company/careerflyjapan?trk=public_post_feed-actor-image" class="relative" data-tracking-control-name="public_post_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQHf65QQG8_W1Q/company-logo_100_100/company-logo_100_100/0/1719255955777/career_fly_logo?e=2147483647&v=beta&t=5uiF0N0mNSHcGOZUY-fV0go_ACaQayqkGH80Mfs_vy0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Career Fly Japan, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://jp.linkedin.com/company/careerflyjapan?trk=public_post_feed-actor-name" data-tracking-control-name="public_post_feed-actor-name" aria-label="View organization page for Career Fly Japan" data-tracking-will-navigate> Career Fly Japan </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  17,521 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 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Slupring noodles is good manners? 😱🤯 Slurping noodles in Japan is considered a sign of respect towards the chef and appreciation for the meal. It is a cultural norm that signifies enjoyment and satisfaction with the dish. In Japanese culture, slurping is not only acceptable but encouraged as it shows that the food is delicious and enjoyable. Moreover, slurping noodles is believed to enhance the flavors and aromas of the dish. The act of slurping allows for better aeration of the noodles, releasing more of the flavors and adding to the overall dining experience. It is also a way to cool down the hot noodles and prevent burning one's mouth. In a study conducted by Japanese researchers, it was found that slurping noodles can actually improve digestion. The slurping action helps to mix saliva with the noodles, aiding in the breakdown of carbohydrates and making it easier for the body to absorb nutrients. This not only benefits digestion but also contributes to overall gut health. Slurping noodles in Japan is not just a cultural practice but also a culinary experience that enhances the enjoyment of the meal. It is a unique tradition that adds to the authenticity and richness of Japanese cuisine. 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text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Founder, Food Lover & CEO | Nom Noms World Food | For Tastebuds That Love To Travel| 49 X Award Winner | 'One for You = One for Them' | Visionary Leader | Keynote Speaker & Investor </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Have you ever slurped your <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fnoodles&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#noodles</a> loudly in public ? Did you know that in <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fjapan&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#Japan</a>, slurping your noodles loudly is a sign of respect? 🍜 In many cultures, loud eating is considered rude, but not in Japan! In Japan, slurping your noodles isn’t just allowed…. it’s encouraged! The louder you slurp, the more you’re showing the chef you appreciate the meal. 😋 It’s a quirky habit that can surprise travelers, but in Japan, slurping ramen, soba, or udon is considered a polite way to show that you’re enjoying your food. Plus, it’s believed that slurping noodles enhances the flavors and helps cool the noodles down as you eat! 🍜💨 Need a 101 on how to slurp your next Ramen correctly ? Check link in comments ….. At <a class="link" href="https://uk.linkedin.com/company/nomnomsworldfood?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Nom Noms World Food</a> we love exploring these unique food traditions that make each country’s cuisine so special. It’s not just about the food itself, but the rituals and customs that turn each meal into an experience. 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Flavor Explosion: Slurping noodles helps to aerate the broth, bringing out its rich flavours and aromas. It’s like throwing a party for your taste buds! 🤩 2. Cooling Down: Hot noodles cool down as you slurp, making it easier to enjoy without waiting for them to cool down. 🥵➔😋 3. Cultural Respect: When you slurp, you show appreciation to the chef. It's a non-verbal compliment that says, “This is delicious!” 👨🍳❤️ So, next time you're enjoying a bowl of ramen or soba, don't be shy—slurp away! You’ll not only savour the taste more but also embrace a unique aspect of Japanese dining culture. 🌟 What’s your favourite noodle dish to slurp? 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Think again! 🍜 While we all love this classic, let's not overlook the hidden gems like Massaman Curry, Pad See Ew, and the delectable Khao Soi. 😋 Curious yet? Well, you're in luck! Our latest blog takes you on a journey through 31 must-try Thai dishes. P.S. 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class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkaflelavawowdevqa_marketing-branding-advertising-activity-7206984903295459329-wL_R&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7206984903295459329" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Son, Sushi & Serendipity My 7-year-old son was requesting for sushi since last one month. And yet I kept avoiding his request. I asked him if he had tasted it before, and he said no. However, he also said that it's his favorite. I was afraid that he might not like it and even if he does, he won’t be able to finish it. And I won’t be able to help as I don’t like Sushi. Anyways I decided to take him to Japanese restaurant on this Sunday. My knowledge of Japanese restaurant is as basic as the default mode on my smart phone. Practically I knew nothing. I looked for few Japanese restaurants in the Darbar Marg area. I could see on the map there are few but by the time I reached I didn’t remember a single name. I was blank as to which restaurant I would go. As we started strolling on the streets of Darbar Marg, a young, smart boy approached me with a discount coupon for a restaurant. Guess what? It was a Japanese restaurant. After initial inhibition, I decided to follow the guy to this Japanese restaurant. As predicted my son didn’t like the Sushi. But we learnt few things: 1. We learnt that one must not assume something to be good or bad without trying. We have biases that lead us to judge products, people, etc., without experiencing them. This was an important learning for my son. 2. An attractive product might not necessarily align with one's taste. But I know he will be drawn to attractive offerings again. That's human nature. As marketers, we make products desirable, so customers crave them. Sometimes, this desire determines whether they continue buying the product. 3. Most marketing communication works by reminding or informing people about the brand’s existence. This boy made me aware of the restaurant's existence when I was seeking that very service. The perfect case of serendipity. But it will not work on the people who are not hungry, or are not interested in eating Japanese at that moment of time. It is most effective on people who already have awareness and a need for the category. So, when the need arises, the brand comes to mind. Overall, it was an enjoyable Sunday with delectable Japanese food (barring the sushi) and valuable marketing and life lessons. Have you ever fallen for something that looked attractive and desirable and later regretted. hashtag <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#marketing</a> hashtag <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbranding&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#branding</a> hashtag <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fadvertising&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#advertising</a> hashtag <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingmaestro&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#MarketingMaestro</a></p>  </div> <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:share:7206899128990105601" data-activity-urn="urn:li:activity:7206899132035174400" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://np.linkedin.com/in/pushkar-sharma-2642526?trk=public_post_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="public_post_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQHksQSOgTI9Cw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1591250850209?e=2147483647&v=beta&t=d8ZArWvFUb-xRSTFK6WuXjpOOhHser3Dx5JN2wyjLyo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Pushkar Sharma, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://np.linkedin.com/in/pushkar-sharma-2642526?trk=public_post_reshare_feed-actor-name" target="_self" data-tracking-control-name="public_post_reshare_feed-actor-name" aria-label="View profile for Pushkar Sharma" data-tracking-will-navigate> Pushkar Sharma </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Pushkar Sharma, A Marketing Enthusiast. | Behavior | Branding | Advertising </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5mo <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Son, Sushi & Serendipity My 7-year-old son was requesting for sushi since last one month. And yet I kept avoiding his request. I asked him if he had tasted it before, and he said no. However, he also said that it's his favorite. I was afraid that he might not like it and even if he does, he won’t be able to finish it. And I won’t be able to help as I don’t like Sushi. Anyways I decided to take him to Japanese restaurant on this Sunday. My knowledge of Japanese restaurant is as basic as the default mode on my smart phone. Practically I knew nothing. I looked for few Japanese restaurants in the Darbar Marg area. I could see on the map there are few but by the time I reached I didn’t remember a single name. I was blank as to which restaurant I would go. As we started strolling on the streets of Darbar Marg, a young, smart boy approached me with a discount coupon for a restaurant. Guess what? It was a Japanese restaurant. After initial inhibition, I decided to follow the guy to this Japanese restaurant. As predicted my son didn’t like the Sushi. But we learnt few things: 1. We learnt that one must not assume something to be good or bad without trying. We have biases that lead us to judge products, people, etc., without experiencing them. This was an important learning for my son. 2. An attractive product might not necessarily align with one's taste. But I know he will be drawn to attractive offerings again. That's human nature. As marketers, we make products desirable, so customers crave them. Sometimes, this desire determines whether they continue buying the product. 3. Most marketing communication works by reminding or informing people about the brand’s existence. This boy made me aware of the restaurant's existence when I was seeking that very service. The perfect case of serendipity. But it will not work on the people who are not hungry, or are not interested in eating Japanese at that moment of time. It is most effective on people who already have awareness and a need for the category. So, when the need arises, the brand comes to mind. Overall, it was an enjoyable Sunday with delectable Japanese food (barring the sushi) and valuable marketing and life lessons. Have you ever fallen for something that looked attractive and desirable and later regretted. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>#marketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbranding&trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>#branding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fadvertising&trk=public_post_reshare-text" target="_self" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>#advertising</a> <a class="link" 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border-color-surface-border border-solid p-3 text-center text-md text-color-text-low-emphasis"> To view or add a comment, <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fkaflelavawowdevqa_marketing-branding-advertising-activity-7206984903295459329-wL_R&trk=public_post_feed-cta-banner-cta" target="" aria-label="To view or add a comment, sign in" data-tracking-control-name="public_post_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1.5"> <div class="link-overlay relative"> <a aria-label="Post by Pushkar Sharma" class="absolute left-0 top-0 h-full w-full z-1 !border-0" data-tracking-control-name="link-overlay-public_post" href="https://www.linkedin.com/posts/pushkar-sharma-2642526_marketing-branding-advertising-activity-7206899132035174400-H6HZ" target="_self"></a> <article 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outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Son, Sushi & Serendipity My 7-year-old son was requesting for sushi since last one month. And yet I kept avoiding his request. I asked him if he had tasted it before, and he said no. However, he also said that it's his favorite. I was afraid that he might not like it and even if he does, he won’t be able to finish it. And I won’t be able to help as I don’t like Sushi. Anyways I decided to take him to Japanese restaurant on this Sunday. My knowledge of Japanese restaurant is as basic as the default mode on my smart phone. Practically I knew nothing. I looked for few Japanese restaurants in the Darbar Marg area. I could see on the map there are few but by the time I reached I didn’t remember a single name. I was blank as to which restaurant I would go. As we started strolling on the streets of Darbar Marg, a young, smart boy approached me with a discount coupon for a restaurant. Guess what? It was a Japanese restaurant. After initial inhibition, I decided to follow the guy to this Japanese restaurant. As predicted my son didn’t like the Sushi. But we learnt few things: 1. We learnt that one must not assume something to be good or bad without trying. We have biases that lead us to judge products, people, etc., without experiencing them. This was an important learning for my son. 2. An attractive product might not necessarily align with one's taste. But I know he will be drawn to attractive offerings again. That's human nature. As marketers, we make products desirable, so customers crave them. Sometimes, this desire determines whether they continue buying the product. 3. Most marketing communication works by reminding or informing people about the brand’s existence. This boy made me aware of the restaurant's existence when I was seeking that very service. The perfect case of serendipity. But it will not work on the people who are not hungry, or are not interested in eating Japanese at that moment of time. It is most effective on people who already have awareness and a need for the category. So, when the need arises, the brand comes to mind. Overall, it was an enjoyable Sunday with delectable Japanese food (barring the sushi) and valuable marketing and life lessons. Have you ever fallen for something that looked attractive and desirable and later regretted. <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#marketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fbranding&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#branding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fadvertising&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#advertising</a> <a class="link" 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</li> </ul>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fpushkar-sharma-2642526_marketing-branding-advertising-activity-7206899132035174400-H6HZ&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="80 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="80" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" 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Kyota Ko on LinkedIn: How to overcome choice paralysis at restaurants in Japan | 10 comments