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class="btn btn-outline-primary active" href="https://www.gpj.com.au/home/news-insights/">All</a> <a class="btn btn-outline-primary " href="https://www.gpj.com.au/news-insights/category/awards/">Awards</a> <a class="btn btn-outline-primary " href="https://www.gpj.com.au/news-insights/category/experience-intelligence/">Experience Intelligence</a> <a class="btn btn-outline-primary " href="https://www.gpj.com.au/news-insights/category/gpj-blog/">GPJ POV</a> <a class="btn btn-outline-primary " href="https://www.gpj.com.au/news-insights/category/media/">Media</a> </div> </div> <div class="col-12 col-md-9"> <div class="row row-cols-1 row-cols-sm-2 mb-4"> <article class="col mb-3 post-6469 post type-post status-publish format-standard has-post-thumbnail hentry category-experience-intelligence tag-experience-marketing"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/11/GPJ-Experience-Intelligence-Report—Oct-24.pdf"> <img decoding="async" src="https://i1.swiftpic.io/gpj/i1hhSn/8g1iqvjrqxiKze9+DIwquIG62dzcy6OVoZyE=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/11/IntExpOct24.png" srcset="https://i6.swiftpic.io/gpj/D62sK5qJWubgQ/GwEMkPoU7MLJQVQJlj5DjeHRyeWRI=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/11/IntExpOct24.png 2x" alt="GPJ Experience Intelligence Report – October ’24" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Experience Intelligence</span> <time class="updated text-uppercase" datetime="2024-11-06T04:09:36+00:00">Nov 6 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/11/GPJ-Experience-Intelligence-Report—Oct-24.pdf">GPJ Experience Intelligence Report – October ’24</a></h4> <div class="entry-summary"> <p>Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue takes a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call —and so much more.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/11/GPJ-Experience-Intelligence-Report—Oct-24.pdf">Learn More</a> </div> </article> <article class="col mb-3 post-6444 post type-post status-publish format-standard has-post-thumbnail hentry category-experience-intelligence"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/10/GPJ-Experience-Intelligence-Report%E2%80%94September-24.pdf"> <img decoding="async" src="https://i7.swiftpic.io/gpj/VarbA72ypPNnGBb2eO/di0IO01Wlg26FpWEPRWNoM9c=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/10/expint_sept.png" srcset="https://i4.swiftpic.io/gpj/4CcINMKPkn39wNNHv/XqyPhJJ7WCzhDG9OX/c7hD0TU=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/10/expint_sept.png 2x" alt="GPJ Experience Intelligence Report – September ’24" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Experience Intelligence</span> <time class="updated text-uppercase" datetime="2024-10-11T05:29:44+00:00">Oct 11 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/10/GPJ-Experience-Intelligence-Report%E2%80%94September-24.pdf">GPJ Experience Intelligence Report – September ’24</a></h4> <div class="entry-summary"> <p>Looking to stay on top of the latest experience marketing trends? GPJ’s Experience Intelligence has you covered. Our latest issue explores the art of disconnecting, celebrates pet-friendly experiences, and examines the blurred lines between online and IRL —and so much more.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/10/GPJ-Experience-Intelligence-Report%E2%80%94September-24.pdf">Learn More</a> </div> </article> <article class="col mb-3 post-6419 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/GPJ-Experience-Intelligence-Report%E2%80%94August-24.pdf#new_tab"> <img decoding="async" src="https://i8.swiftpic.io/gpj/vPrjHwX/8tOlV1bIXb4mqooIOQyzMNcHJfZxnUKEjQE=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/aug24.png" srcset="https://i6.swiftpic.io/gpj/W6KLL5Iv3k0557G8gO0y7DLKL4hAWjvEA9Gcmo2SWHU=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/aug24.png 2x" alt="GPJ Experience Intelligence Report – August ’24" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2024-09-13T04:49:35+00:00">Sep 13 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/GPJ-Experience-Intelligence-Report%E2%80%94August-24.pdf#new_tab">GPJ Experience Intelligence Report – August ’24</a></h4> <div class="entry-summary"> <p>In our latest Experience Intelligence report, we explore how brands are adapting to meet rising consumer expectations for authenticity and sustainability. From cutting-edge sports sponsorships and shifting tourism trends to new media engagement at the Olympics and the environmental impact of AI – discover how to stay ahead in a rapidly evolving landscape.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2024/09/GPJ-Experience-Intelligence-Report%E2%80%94August-24.pdf#new_tab">Learn More</a> </div> </article> <article class="col mb-3 post-6291 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/prepare-for-impact/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/lVUmo3K44+bc+GuQ7jjeAZaEfjoJJJ6gutJd4n/PDiU=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/EXPINTELJUNE24-00524-1296x729.jpg" srcset="https://i1.swiftpic.io/gpj/Ye1QHkMG6jU9h3NXZsW6KdMRbb82fzRwwLPzW3VavYM=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/EXPINTELJUNE24-00524-1296x729.jpg 2x" alt="In Summary: Prepare For Impact" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2024-09-10T06:34:41+00:00">Sep 10 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/prepare-for-impact/">In Summary: Prepare For Impact</a></h4> <div class="entry-summary"> <p>WE NEED TO DEMONSTRATE THE VALUE OF LIVE EXPERIENCES BEFORE IT’S TOO LATE The role that experience marketing plays in the marketing mix, as well as the business and commercial impact it can have, is an often hotly debated topic. Do live experiences really drive business results? In light of Gartner’s Annual CMO Spend Survey …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/prepare-for-impact/">Learn More</a> </div> </article> <article class="col mb-3 post-6283 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/the-unique-thing-about-memories/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/IsuxSe3bCNRtk4ICIZGY3b9hojB4Qf0GLP3TttzlhLk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/GettyImages-1499706363-1296x881.jpg" srcset="https://i0.swiftpic.io/gpj/qGGYBiDZjiqmv0uEjlgUIL8diUvPXcX2oKo7Im5ChT0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/09/GettyImages-1499706363-1296x881.jpg 2x" alt="The Unique Thing About Memories" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2024-09-09T06:37:40+00:00">Sep 9 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/the-unique-thing-about-memories/">The Unique Thing About Memories</a></h4> <div class="entry-summary"> <p>With the Olympics now over for another four years, it’s time to look back on the highlights and fondly recall the moments that made it memorable. However, when I try to do that, it’s extremely interesting which moments I recall the most vividly. Sure, there was incredible sporting prowess on show and those individuals deserve …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/the-unique-thing-about-memories/">Learn More</a> </div> </article> <article class="col mb-3 post-6239 post type-post status-publish format-standard has-post-thumbnail hentry category-awards tag-experience-marketing"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/designed-for-results-2024-awards/"> <img decoding="async" src="https://i0.swiftpic.io/gpj/0xiF2lvJYAMbxpSKh/BV4K+dJaM8BbkcxnKS6LIoJw8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/07/DB1_1267-1296x864.jpg" srcset="https://i0.swiftpic.io/gpj/eoLnHEAxve/+YpGAAHo0bBNNPrJoOATrmTGlVJD2lY4=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/07/DB1_1267-1296x864.jpg 2x" alt="Designed for Results: 2024 Awards" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Awards</span> <time class="updated text-uppercase" datetime="2024-07-26T14:38:43+00:00">Jul 26 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/designed-for-results-2024-awards/">Designed for Results: 2024 Awards</a></h4> <div class="entry-summary"> <p>GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/designed-for-results-2024-awards/">Learn More</a> </div> </article> <article class="col mb-3 post-6212 post type-post status-publish format-standard has-post-thumbnail hentry category-media tag-drive-business-results tag-experiences tag-interactions tag-live-experiences tag-touchpoints"> <a class="img flex-shrink-0" href="https://www.brandinginasia.com/do-live-experiences-really-drive-business-results/#new_tab"> <img decoding="async" src="https://i4.swiftpic.io/gpj/AUHAgAofHUqUzLBBPbKGKzqs/4QvaUJFZkp+EwN32x4=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/07/AdobeStock_355914462-1296x864.jpeg" srcset="https://i2.swiftpic.io/gpj/vYkmbok2H5R98Gb9CANx2ctrHWrmAv/zoQ3xTzPfpX4=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/07/AdobeStock_355914462-1296x864.jpeg 2x" alt="Prepare for Impact: Do Live Experiences Really Drive Business Results?" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Media</span> <time class="updated text-uppercase" datetime="2024-07-22T05:48:19+00:00">Jul 22 2024</time> <h4 class="entry-title pt-2"><a href="https://www.brandinginasia.com/do-live-experiences-really-drive-business-results/#new_tab">Prepare for Impact: Do Live Experiences Really Drive Business Results?</a></h4> <div class="entry-summary"> <p>Experience marketers should maintain a consistent, high-quality, and relevant presence across touchpoints, interactions, and experiences, writes Jessica Quiney.</p> </div> <a class="readmore text-secondary d-block" href="https://www.brandinginasia.com/do-live-experiences-really-drive-business-results/#new_tab">Learn More</a> </div> </article> <article class="col mb-3 post-6178 post type-post status-publish format-standard has-post-thumbnail hentry category-media"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/one-decade-into-the-next-century/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/qA7+/1n0Rv1Psi+UaIbwnX4VDr5Z6QkyVycnY0ki5f8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2024/06/ChFEhzoU8AADLvB.jpg" srcset="https://i4.swiftpic.io/gpj/nmib4yFJ7AQxcRJSuksSatAGPBqYTLvC2Lfn89Rn1wo=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2024/06/ChFEhzoU8AADLvB.jpg 2x" alt="One Decade Into the Next Century" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Media</span> <time class="updated text-uppercase" datetime="2024-06-20T16:10:05+00:00">Jun 20 2024</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/one-decade-into-the-next-century/">One Decade Into the Next Century</a></h4> <div class="entry-summary"> <p>Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/one-decade-into-the-next-century/">Learn More</a> </div> </article> <article class="col mb-3 post-5660 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/df23-not-your-everyday-tech-conference/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/R+usZedjR7ch9+d3qex+TBeLhzE8CBykI+W0/Bbw+3I=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/09/social-thumbnail.jpg" srcset="https://i7.swiftpic.io/gpj/kc7frqYPQQDsUQ/a3UU4T7DHQnukhdDCtwHHGTRZA4g=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/09/social-thumbnail.jpg 2x" alt="#DF23 : NOT YOUR EVERYDAY TECH CONFERENCE" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2023-09-27T06:07:51+00:00">Sep 27 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/df23-not-your-everyday-tech-conference/">#DF23 : NOT YOUR EVERYDAY TECH CONFERENCE</a></h4> <div class="entry-summary"> <p>Is this the best B2B tech event in the world? Or the self-proclaimed biggest AI event of the year? These are just a few of the questions I had when boarding my plane from Sydney to San Francisco to join my US-based GPJ colleagues. It was easy to spot the attendees who were making their …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/df23-not-your-everyday-tech-conference/">Learn More</a> </div> </article> <article class="col mb-3 post-5550 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/gamified-experiences-drive-behaviour-change-not-just-engagement/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/Iux3pu9NLguKmSc4X1zJMWo0GHFRIesZRaFiUDn5awk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/Gamification-Header-1296x559.jpg" srcset="https://i2.swiftpic.io/gpj/vPuAFYTd22wBqqZ7C3mBeJFDAmu1y7l04eqWtaizcaw=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/Gamification-Header-1296x559.jpg 2x" alt="GAMIFIED EXPERIENCES DRIVE BEHAVIOUR CHANGE, NOT JUST ENGAGEMENT" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2023-09-01T02:17:31+00:00">Sep 1 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/gamified-experiences-drive-behaviour-change-not-just-engagement/">GAMIFIED EXPERIENCES DRIVE BEHAVIOUR CHANGE, NOT JUST ENGAGEMENT</a></h4> <div class="entry-summary"> <p>Experiences have unmatched power to shift behaviours. This is why we do what we do at GPJ: meaningfully connect audiences with your brand to help you achieve your business goals. We listen to your objectives, work with the best people, and deliver extraordinary experience campaigns that leave a lasting impression. To achieve this, one thing …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/gamified-experiences-drive-behaviour-change-not-just-engagement/">Learn More</a> </div> </article> <article class="col mb-3 post-5517 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog tag-brand-experiences tag-experience-marketing tag-immersive tag-transformational-power-of-immersive-sensory-experiences tag-vivid-sydney"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/Lize/x8pIzNNMKS1/oU3ZNY+fS8PBU7ExMXpwPKaysE=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/vivid-header-1296x864.jpg" srcset="https://i1.swiftpic.io/gpj/1JIIKMuGS3v/pJQVcLS4SPY4QU68g1ACiWqdx7Noj5Y=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/08/vivid-header-1296x864.jpg 2x" alt="THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2023-08-16T04:31:31+00:00">Aug 16 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/">THE TRANSFORMATIVE POWER OF IMMERSIVE SENSORY EXPERIENCES</a></h4> <div class="entry-summary"> <p>As the experience economy continues to evolve, GPJ’s Jess Quiney and Spinifex’s Cathy Rule sat down to chat about the transformative power of truly immersive, sensory experiences and the opportunities for businesses and brands to raise the bar. Jess: The Experience Economy (a term coined in Pine and Gilmore’s seminal article in the Harvard Business …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/the-transformative-power-of-immersive-sensory-experiences/">Learn More</a> </div> </article> <article class="col mb-3 post-5226 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/three-top-tips-for-your-next-employee-experience/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/Xf84bXkJoPEBAY/dF+86XK3eR7vi3AKjFnjK0w8lans=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/05/optusMelbourne-184-1296x864.jpg" srcset="https://i7.swiftpic.io/gpj/hZCQlDJSvC7zHgtmbgqG0hkuJuDzDtrQbUDdKywm9Rg=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/05/optusMelbourne-184-1296x864.jpg 2x" alt="THREE TOP TIPS FOR YOUR NEXT EMPLOYEE EXPERIENCE" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2023-07-25T03:29:43+00:00">Jul 25 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/three-top-tips-for-your-next-employee-experience/">THREE TOP TIPS FOR YOUR NEXT EMPLOYEE EXPERIENCE</a></h4> <div class="entry-summary"> <p>Happier, engaged employees lead to better performance. This is why we are passionate about creating employee experiences that help you set your teams up for success. We know that the best employee experiences… Armed with this knowledge, check out our top tips to keep in mind when planning your next employee experience TOP TIP #1: …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/three-top-tips-for-your-next-employee-experience/">Learn More</a> </div> </article> <article class="col mb-3 post-5475 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog tag-diary-of-a-strategist tag-semi-permanent tag-sydney-writers-festival tag-uncover-insights-and-inspirations-for-your-next-experience tag-vivid-ideas-exchange"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/diary-of-a-strategist/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/oC4vY2zo1GsYJBYS+vdyzHaPGhy/tmGkpe85jm/o9uE=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/07/IMG_6850-972x1296.jpg" srcset="https://i4.swiftpic.io/gpj/nHgEaH4EVe50IIEdosmhEZOFGK0lsZfN79chwFUGEdg=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/07/IMG_6850-972x1296.jpg 2x" alt="Diary of a Strategist" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2023-07-11T23:57:33+00:00">Jul 11 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/diary-of-a-strategist/">Diary of a Strategist</a></h4> <div class="entry-summary"> <p>GPJ is proud to be an agency of relentlessly curious creatives who share an innate passion for storytelling and a desire to better understand human behaviour. This month, one of our strategists, Aimee, has shared her diary for the events, lectures and talks she explored to fuel her creative thinking and unearth surprising insights.</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/diary-of-a-strategist/">Learn More</a> </div> </article> <article class="col mb-3 post-5210 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/trends-impacting-the-travel-tourism-industry/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/Fk469Bg3HOTSEg/b00oDvR5yaeTf26/ppL5+eCRtxxc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/05/tom-barrett-M0AWNxnLaMw-unsplash-864x1296.jpg" srcset="https://i5.swiftpic.io/gpj/FxipVhTX5zxRHn6WuUVsmzj9PWfYppoJERS+HxZ8S8g=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/05/tom-barrett-M0AWNxnLaMw-unsplash-864x1296.jpg 2x" alt="TRENDS IMPACTING THE TRAVEL &#038; TOURISM INDUSTRY" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2023-05-15T05:04:23+00:00">May 15 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/trends-impacting-the-travel-tourism-industry/">TRENDS IMPACTING THE TRAVEL & TOURISM INDUSTRY</a></h4> <div class="entry-summary"> <p>As the dust begins to settle on the travel and tourism industry’s most challenging period, Praytell’s Zoe Watson and GPJ’s Jess Quiney sat down to chat about the major trends influencing travel marketers this year, where the biggest opportunities lay and what we can all learn to keep delivering work that works. Zoe: We’re about …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/trends-impacting-the-travel-tourism-industry/">Learn More</a> </div> </article> <article class="col mb-3 post-5155 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/gpj-chats-to-chatgpt-about-the-experience-economy/"> <img decoding="async" src="https://i1.swiftpic.io/gpj/ujAU/15OOrVldX3X1ir+nssmZigiiWUIhB6qlqCgca4=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/04/GPT-title2-1296x729.jpg" srcset="https://i3.swiftpic.io/gpj//wZ3OPe8UJr8nBOUbDce1uamZVVFQEQv78z9RMKLmac=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/04/GPT-title2-1296x729.jpg 2x" alt="GPJ chats to ChatGPT about the experience economy" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2023-04-19T05:30:02+00:00">Apr 19 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/gpj-chats-to-chatgpt-about-the-experience-economy/">GPJ chats to ChatGPT about the experience economy</a></h4> <div class="entry-summary"> <p>Everyone is doing it, so we thought we would too. Chat to ChatGPT, we mean. So we asked ChatGPT some questions about the future of the experience economy and the answers may surprise you. It’s not over. It’s not outdated. It’s not going anywhere, any time soon. In fact, it is ever-evolving and “represents a …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/gpj-chats-to-chatgpt-about-the-experience-economy/">Learn More</a> </div> </article> <article class="col mb-3 post-5140 post type-post status-publish format-standard has-post-thumbnail hentry category-media"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2023/02/The-Experientialists-Interview-Issue-1.pdf#new_tab"> <img decoding="async" src="https://i3.swiftpic.io/gpj/lBvhiSwqZIVkRHYjhd3ziqQsMF/gtwaut+ADNOx7zig=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/02/the-experimental-471x314-1.png" srcset="https://i8.swiftpic.io/gpj/B8p4owPwcWkgaSCAOZ4zag+P3CpSH4X4Fk30iS7kG/o=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/02/the-experimental-471x314-1.png 2x" alt="The Experientialists Interview Issue with Jess Quiney" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Media</span> <time class="updated text-uppercase" datetime="2023-02-27T00:59:51+00:00">Feb 27 2023</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/wp-content/uploads/sites/3/2023/02/The-Experientialists-Interview-Issue-1.pdf#new_tab">The Experientialists Interview Issue with Jess Quiney</a></h4> <div class="entry-summary"> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2023/02/The-Experientialists-Interview-Issue-1.pdf#new_tab">Learn More</a> </div> </article> <article class="col mb-3 post-4982 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/great-storytelling-is-essential-for-the-experiences-of-tomorrow/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/jri31qOojbjakSoiMCzHM6bditON/P9KzcBPvFZ5pmc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2022/12/ServiceNow_NowAtWork-th.jpg" srcset="https://i7.swiftpic.io/gpj/73+hRwhmRh735GBQ9ldO2BvloMmmDUTbSiG4Cv1iU0A=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2022/12/ServiceNow_NowAtWork-th.jpg 2x" alt="Great storytelling is essential for the experiences of tomorrow" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2022-12-02T06:27:30+00:00">Dec 2 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/great-storytelling-is-essential-for-the-experiences-of-tomorrow/">Great storytelling is essential for the experiences of tomorrow</a></h4> <div class="entry-summary"> <p>As the world transitions out of the global pandemic, the hybrid ways of living and working that we’ve grown accustomed to look like they’re here to stay. In fact, McKinsey recently conducted research indicating that Australian consumers intend to continue using digital means for activities that were done out of home pre-Covid, with online and …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/great-storytelling-is-essential-for-the-experiences-of-tomorrow/">Learn More</a> </div> </article> <article class="col mb-3 post-5077 post type-post status-publish format-standard has-post-thumbnail hentry category-media"> <a class="img flex-shrink-0" href="https://www.bandt.com.au/gpj-anz-names-chrissie-mills-as-managing-director/#new_tab"> <img decoding="async" src="https://i6.swiftpic.io/gpj/6n5klCHO1IgW1tIQ/Zf+SNS3Ek221IluLfFsGfrIhOc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2022/11/chrissy.jpg" srcset="https://i1.swiftpic.io/gpj/yfEy1s5iltrv2jdsJtblkmaWFhTqnJsmwCTURaWsJQc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2022/11/chrissy.jpg 2x" alt="GPJ ANZ names Chrissie Mills as Managing Director" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Media</span> <time class="updated text-uppercase" datetime="2022-11-09T01:02:00+00:00">Nov 9 2022</time> <h4 class="entry-title pt-2"><a href="https://www.bandt.com.au/gpj-anz-names-chrissie-mills-as-managing-director/#new_tab">GPJ ANZ names Chrissie Mills as Managing Director</a></h4> <div class="entry-summary"> </div> <a class="readmore text-secondary d-block" href="https://www.bandt.com.au/gpj-anz-names-chrissie-mills-as-managing-director/#new_tab">Learn More</a> </div> </article> <article class="col mb-3 post-4938 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-3/"> <img decoding="async" src="https://i1.swiftpic.io/gpj/skOX15iWN3ofncZMWu8AL3QwmGq6zPl9TLaAgkJDzsc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2022/10/james-yarema-E-CdfbrnnFs-unsplash-1296x864.jpg" srcset="https://i9.swiftpic.io/gpj/9H1WyfKYFUtB2miuFaQWSg+rglCXet+HjH3MnuzTWro=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2022/10/james-yarema-E-CdfbrnnFs-unsplash-1296x864.jpg 2x" alt="A realist in a virtual world (Part 3)" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2022-10-12T04:20:52+00:00">Oct 12 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-3/">A realist in a virtual world (Part 3)</a></h4> <div class="entry-summary"> <p>The Metaverse is seen as the holy grail of the future of virtual platforms, with the power to unite all virtual worlds into one. In essence, this would mean users can freely move from one virtual world to the next, taking their personally designed avatar and wearing their NFT fashion purchased in multiple realms with …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-3/">Learn More</a> </div> </article> <article class="col mb-3 post-4935 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2022/10/Designing-the-Human-Metaverse.pdf#new_tab"> <img decoding="async" src="https://i0.swiftpic.io/gpj/wB/xIo0c5ETlaRgeV2xQh03bsmp3oGOQzlWJ2MZo0n4=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2022/10/metaverse.jpg" srcset="https://i6.swiftpic.io/gpj/wFG6cajALXiVfakbCtU1Ym9OjWR5torDEEd2C3iZrCU=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2022/10/metaverse.jpg 2x" alt="Design the human metaverse" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2022-10-12T03:21:03+00:00">Oct 12 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/wp-content/uploads/sites/3/2022/10/Designing-the-Human-Metaverse.pdf#new_tab">Design the human metaverse</a></h4> <div class="entry-summary"> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/wp-content/uploads/sites/3/2022/10/Designing-the-Human-Metaverse.pdf#new_tab">Learn More</a> </div> </article> <article class="col mb-3 post-4871 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-2/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/aNyNYpj82W7MF6RfB5NEjL0ikQC9XwRQnRUNHO/b8j8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2022/09/Banner4-1296x474.png" srcset="https://i6.swiftpic.io/gpj/HSBX63D80AAclHyL+ZA/tR/nrrHqBBDgskiZlcKPsGk=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2022/09/Banner4-1296x474.png 2x" alt="A realist in a virtual world (Part 2)" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2022-09-29T04:47:28+00:00">Sep 29 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-2/">A realist in a virtual world (Part 2)</a></h4> <div class="entry-summary"> <p>When it comes to the decentralised platforms such as Decentraland or The Sandbox, one of the biggest problems for me is that their graphics are basic – very basic, like the kind of graphics (for those of us that remember) that were around in the 90s kind of basic. I’m guessing that the reason for …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-2/">Learn More</a> </div> </article> <article class="col mb-3 post-5030 post type-post status-publish format-standard has-post-thumbnail hentry category-media"> <a class="img flex-shrink-0" href="https://www.warc.com/newsandopinion/opinion/a-realist-in-a-virtual-world/5912"> <img decoding="async" src="https://i7.swiftpic.io/gpj/7s/+EJk5FtTY7y7r7sZhSA4Upr7nxaZlcAKQKANldiE=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2023/01/ME-1-1296x1296.jpg" srcset="https://i6.swiftpic.io/gpj/PZ6nop1CK3MDTXJmJ3q4pr0caMXBFvRLd5F5Y9+b4EQ=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2023/01/ME-1-1296x1296.jpg 2x" alt="A realist in a virtual world" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Media</span> <time class="updated text-uppercase" datetime="2022-09-27T06:11:00+00:00">Sep 27 2022</time> <h4 class="entry-title pt-2"><a href="https://www.warc.com/newsandopinion/opinion/a-realist-in-a-virtual-world/5912">A realist in a virtual world</a></h4> <div class="entry-summary"> </div> <a class="readmore text-secondary d-block" href="https://www.warc.com/newsandopinion/opinion/a-realist-in-a-virtual-world/5912">Learn More</a> </div> </article> <article class="col mb-3 post-4728 post type-post status-publish format-standard has-post-thumbnail hentry category-gpj-blog"> <a class="img flex-shrink-0" href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-1/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/t2UxhneRS7kBuuUNSL5u3fcg6W0QvHqY+4m66+GNkqs=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2022/09/trent-pickering-wUPnMygSwYk-unsplash-1296x729.jpg" srcset="https://i3.swiftpic.io/gpj/x/QJtzwp3BZ7IhH4eQltPICdufyAD3W5cG+EdqeXIDE=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2022/09/trent-pickering-wUPnMygSwYk-unsplash-1296x729.jpg 2x" alt="A realist in a virtual world (Part 1)" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">GPJ POV</span> <time class="updated text-uppercase" datetime="2022-09-16T07:54:10+00:00">Sep 16 2022</time> <h4 class="entry-title pt-2"><a href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-1/">A realist in a virtual world (Part 1)</a></h4> <div class="entry-summary"> <p>The Metaverse. It seems like everyone is talking about it; how it’s the next big thing, how it will change everything from the internet to social media, to working, to life itself! Sounds like an amazing and exciting prospect, right? So, you can understand why behemoths like Meta (formally known as Facebook), Nvidia and Qualcomm …</p> </div> <a class="readmore text-secondary d-block" href="https://www.gpj.com.au/news-insights/a-realist-in-a-virtual-world-part-1/">Learn More</a> </div> </article> <article class="col mb-3 post-4607 post type-post status-publish format-standard has-post-thumbnail hentry category-media"> <a class="img flex-shrink-0" href="https://emag.mice.net.au/micenet-australia/micenet-march-2022/flipbook/8/#new_tab"> <img decoding="async" src="https://i3.swiftpic.io/gpj/lNywMSaaLsMU3xe+Jgbv8prWe/lgDePeG4j8vn9UvpI=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/3/2022/09/event-expectations.jpg" srcset="https://i3.swiftpic.io/gpj/m+/Kd3jLiBuL6bQmvaizC69rhcGzoS4Nxbcpy7HnUa4=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/3/2022/09/event-expectations.jpg 2x" alt="Event Expectations in 2022" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Media</span> <time class="updated text-uppercase" datetime="2022-09-09T05:22:04+00:00">Sep 9 2022</time> <h4 class="entry-title pt-2"><a href="https://emag.mice.net.au/micenet-australia/micenet-march-2022/flipbook/8/#new_tab">Event Expectations in 2022</a></h4> <div class="entry-summary"> </div> <a class="readmore text-secondary d-block" href="https://emag.mice.net.au/micenet-australia/micenet-march-2022/flipbook/8/#new_tab">Learn More</a> </div> </article> </div> <div class="pagination mb-3"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.gpj.com.au/home/news-insights/page/2/">2</a> <a class="page-numbers" href="https://www.gpj.com.au/home/news-insights/page/3/">3</a> <a class="next page-numbers" href="https://www.gpj.com.au/home/news-insights/page/2/"><i class="fa-solid fa-angle-right"></i></a> </div> </div> <div class="col-12 col-md-3 filter-sidebar"> <div class="bg-shaded p-3 mb-4"> <div 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justify-content-center"> <a class="text-white" href="https://www.facebook.com/GPJAustraliaNewZealand/"><i class="fa-brands fa-facebook-f"></i></a> <a class="text-white" href="https://twitter.com/gpjanz"><i class="fa-brands fa-x-twitter"></i></a> <a class="text-white" href="https://www.linkedin.com/company/george-p-johnson-australia-and-new-zealand/"><i class="fa-brands fa-linkedin-in"></i></a> <a class="text-white" href="https://www.instagram.com/gpjanz/"><i class="fa-brands fa-instagram"></i></a> </div> </div> </div> </div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile cta mt-7"><div class="wp-block-media-text__content"> <h2 class="wp-block-heading">Contact us</h2> <p>Ready to Experience Everything? 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